Chat and Grow MasterMinds

We are excited to share our interview with Marketing thought leader, Neil Patel. While preparing for this, we were excited to get his big ideas, amazing insights that we hadn't considered, and earth shattering instruction. I mean, he is achieving the kind of success through content marketing that we are all reaching for. Neil's success comes from the very things we already know: 1. Don't overthink it. 2. Try stuff. 3. If it doesn't work, stop. 4. If it works, do it more. Regarding marketing budget: if you spend $1 and make $5, spend as much as you can until it stops making $5. He does the right things over and over again to achieve incredible results. Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

Gaining traction in the highly competitive industry of Real Estate sales can be challenging - and invigorating (if you do it right). Today, Tiffany interviews Bijan Saadati, a leading real estate broker in the Hollywood Hills, and he shares how he got so far in a short amount of time. Bijan expands on tactics you've probably heard before, but his approach and results will get you going. Things like,  1. Referrals are king. 2. Your network, social media, friends. 3. Market yourself! He talks about the momentum created by success, overcoming fear, and avoiding more mistakes by working with a mentor, social media, and even Zillow - plus other helpful insights. Bijan Saadati is the Lead director for his team Bijan Estates and has the right experience and commitment to ensure you reach your real estate goals. After 10 plus years in real estate and finance Bijan has truly cultivated a great reputation within the community and has worked with hundreds of satisfied clients. Whether you are looking to buy, sell or invest in real estate , or want to refer someone you know to a real estate professional, you want the experience to be positive, rewarding and most importantly, you want results! Bijan and his team uses every resource available to them to ensure your real estate experience is Five Star.  Bijan and his team lead the Los Angeles area market on list to sale price ratio, average days on market, and search to close date. What is impressive about his team is he is willing to back his promises with guarantees ensuring you have someone motivated and committed to obtain the results you are seeking. 

Whether online or offline, discover ways to respond to what people are saying about you, and develop strategies to manage your reputation. The top 3 things that are often overlooked: 1. Know your core brand and provide value 2. Engage, educate, and socialize with your audience 3. Responding to situations that come up appropriately Reputation repair and reputation management is important to everyone in any industry. What's the difference between managing your offline reputation versus  your online reputation? There is no difference! Keep your finger on the pulse of your brand - there is no one who cares as much about it, but there are ways to get help. Recently ranked one of the top reputation management consultants in America, Hersh Davis-Nitzberg helped pioneer the reputation management industry when he first launched Repair Bad Reputation in the summer of 2007. Although his client list is closely guarded, Davis-Nitzberg has worked with major politicians, celebrities and companies protecting online reputations.

What a blast to get to talk to movers and shakers in the LA and worldwide, diverse, media marketing world. Jonathan and Tarun work with some huge brands, but what is most important to them is promoting brands they believe - brands with purpose. Regardless of your industry and location, you're going to get a lot out of what they share in this episode. Tarun Raj Tarun's design and technology experience blends with an eye for market trends to make him a valuable industry expert. Using forward thinking mobile and web strategies, he has generated significant increases in traffic and revenue for both small and major brands. Tarun excels in bringing people together to solve problems and places social innovation at the top of his professional goals. He has most recently pioneered cross platform content distribution systems with a focus on monetization and network growth. Provided media and technology solutions for: The Venetian Palazzo Hotel, Le Mieux Cosmetics, Grammy Award Nominated/Winning Artists, Intelatext and Illuminode amongst a few. Jonathan Chia Born in Cincinnati, Ohio of mixed Latin American and European heritage, Jonathan Chia has come a long way in a short period of time. A father and combat veteran of the second Iraq war, Jon is a cool professional product of Midwestern manners. Jonathan's positive attitude, and team oriented work ethic has attracted global clients including Guess Jeans Co-Founder Paul Marciano, Kim Kardashian for Bebe, Kaiser Permante, Activision, Kevin Hart and even the President of the United States. His work has been featured on ABC News, NBC News, The Wall Street Journal, Univision, The Huffington Post, Billboard Magazine, Complex Magazine, Hype Beast and the front page of Yahoo News. His strategies, directing and creative vision can now be seen on campaigns, commercials and screens around the world.  

It was fun to sit down with the owners of one of our favorite team gathering places: City Vineyard. They have a very hot, new location in Billings, Montana, are quickly expanding now to Bozeman, and poised for further expansion. Get a glimpse into their journey as they share some very helpful information - not only about their growth with City Vineyard, but insights and things they learned from their background. Abigail Reno was born and raised in Billings, MT and graduated from the University of Montana School of Business in 2005 with a degree in Business Administration. After graduation she accepted a position with Nordstrom in San Francisco, CA. Reno returned to Billings in 2006 to oversee retail operations and strategy for City Brew Coffee, opening 15 locations through 2016. Reno now owns her own business, City Vineyard Wine, and continues to consult for City Brew Coffee.During her tenure with City Brew, Reno was responsible for over 400 employees. In addition to directing operations, Reno developed key technology integration, marketing, and growth strategy initiatives and oversaw their execution. Ryan grew up in Billings as well, and got his undergrad at Gonzaga in Spokane, Washington. He then went to law school at U of Montana in Missoula and went on to spend 11 years as a Deputy County Attorney. When the opportunity presented itself, he jumped at the opportunity to get involved in with his wife and family’s business. He and his wife Abby are co-owners of City Vineyard and wears many hats. He helps with human resources, leasing, all the technology aspects of the business, and is a hands on member of the company. He also handles more of the high end clients, and brings in hard to get wines to the store. He is responsible for keeping the wheels turning and the business growing.  They have also grown City Vineyard and has since moved it to its new, much larger, location on 32nd & Grand Avenue in Billings, MT.  The new layout focus on the growth of a gourmet market and wine bar while maintaining the extensive wine selection City Vineyard became known for.  

Try to get maximum attention online without paying for it. It's tough to do - and getting more difficult every day. I am very excited to share a conversation I had with international speaker, Kirk Williams, of ZATO about pay per click marketing - both on Google and Social Media.  Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

Any graphic designer and ad person will tell you the main traps that entrepreneurs fall into when building an ad 1. Too much info / no focus 2. Features mistakenly highlighted instead of benefits Tiffany and Jeff discuss these and other pitfalls - and how to throw those out and replace them with HIGHLY effective ad campaigns! Hint: these strategies apply to both print and online ads. 

What does "telling your story" even mean? What if you're in an industry in which there just doesn't seem to be a story to tell? Today, Tiffany talks to Rye Taylor about how you, as an entrepreneur and business owner, can figure out what your story is and how to tell it.  Rye also reveals how to use techniques to really engage your audience and persuade them to engage with your business.

As an entrepreneur and leader, you have to push through, keep persevering, and working hard - even when you don't feel like it. Creating a vision board is a huge gift for a multitude of reasons - including the fact that you are fashioning a physical representation of what you see for yourself in the future. Identifying what you see is part of the process, and helps you clarify your goals. Having those images where you can see them increases / optimizes the value of having a vision board. Saying that a vision board is worth the time is an understatement. Today, Janese Carstens goes into detail about developing and building a vision board, as well as what to DO with it to get the most from the experience.    

The words "authenticity" and "transparency" have been used a lot in business development and marketing in recent years. It's important to know that 1. They are crucial aspects to a solid, growing business 2. Without them, you'll splash around and struggle in ways you may not have even considered Today, Tiffany talks to Emily Petroff about how being authentic as a way of being will not only take stress from your life, but will contribute to the growth of your business.

You will love this episode. Tucker is a high-energy, growth driven entrepreneur who has worked his way to a successful, multi-location sandwich shop. Today you'll get inspired to take action, develop systems, and move past anything that seems to be getting in your way! Please comment and rate this podcast.

Have you struggled with being "able to afford" a marketing tactic that you believe will help increase revenue? Do you have a marketing budget? For many entrepreneurs that we talk to we hear - "yes, I struggle with affording marketing," and, "no, I don't have a budget. Thriving businesses know that marketing is an cost of making more profit - not  an expense. Today, Tiffany and Jeff discuss how businesses can not only afford to market, but how to determine a budget for any sized business.

Video is an important part of marketing. You can spend nothing - or you can spend THOUSANDS. Previously, we talked about using video in social media. But what about those longer videos that tell a story (or that we use as a commercial)? Today we talk to Aaron about developing these videos and different ways to use them and optimize the opportunities.

We get asked often, "how do write a blog post?" Well, if you are willing to block out some time on a regular basis YOU can create an amazing blog. Here are the steps to do it.

Social media is a force when it comes to content - especially in social media. Many entrepreneurs wonder what to record, how to do it, how to plan it, and everyone wants to know HOW FANCY do they need to be? Today, Tiffany interviews Kyle Benton, owner of and videographer at Benton Media.

Many business owners and marketers have trouble creating, optimizing, and using content - you may even be confused about what that means. Tiffany and Jessica break it down and share how to create and use content both on and offline, developing a social media strategy, talking to your audience, and more.   Recorded 10-26-2017

Tiffany and Taler discuss questions that they get from business owners and marketing pros around the country and share the answers with you.