Creators On Air

Do your big ideas need a better strategy? Tommy Mallen is the Chief Product Officer behind Ali Abdaal's $2 million product launches. From profitable side-hustles to millions in revenue, Tommy helps creators efficiently build, effectively launch and authentically sell their courses.In today's episode of Creators on Air, Tommy Mallen shares everything you need to know about monetization, including how to choose what products to build, how to have a successful launch, and how to go about pricing.Follow Tommy: 

Does the fear of pursuing a solo career strike fear into your heart?Ole Lehmann is the founder of AI Solopreneur.He grew from 0 to 100,000 followers on Twitter in just 65 days and built a six-figure business in the space of four months.In today's episode of Creators on Air, Ole Lehmann shares how he successfully launched digital products as a solopreneur, the loss that led to greater gain and how he plans to grow. Follow Ole:

Are you spending endless hours trying to make your content stand out? Niharikaa Kaur Sodhi is a Content Creator working just 2-4 hours each day. She gained 75,000 LinkedIn followers in just twelve months and became a Top Writer on Medium. In this episode of Creators on Air, writer Niharikaa Kaur Sodhi shares her advice on honing your craft, building better balance and standing out from the crowd.Follow Niharikaa:

Tired of spending hours optimizing your YouTube content only to end up with a low conversion rate?Ed Lawrence is the Founder of Film Booth.He helps over 13,000 newsletter subscribers with actionable tips to grow their channels and YouTube businesses.In this episode of Creators on Air, YouTube educator Ed Lawrence shares his advice on the power of storytelling, the value of editing as a content retention strategy, and how to craft engaging, data-driven content that converts.Follow Ed:

If you're feeling overwhelmed as a creator, it may be time to streamline your workflow.Nat is the founder of Brand Nat and Future AI Lab.She helps businesses to implement humanised automation to save time and grow revenue.In this episode of Creators on Air, Nat shares her advice on automating content creation, how to effectively use CTAs, and how to work with sponsors.Follow Nat AI:

Are you feeling overwhelmed as a creator?Are you worried about your growth, products, and roadmap?Here's where systems can help you scale your growth in 2024.Sara Loretta is the founder of SYSTMS™ - helping creative entrepreneur scale their businesses without burning out.In this episode of Creators on Air, Sara joins us for a discussion on the most common issues creators face, and how you can make the journey easier for yourself in the long term.Follow Sara:

What are the best ways to niche down as a creator?Or balance making content you love vs. what your audience wants?How about the best ways to navigate uncertainty?Rowena Tsai started her YouTube journey in 2016, creating content on personal development and productivity, and has over 700,000 subscribers on the platform to date.In this episode of Creators of Air, we talked about many of the common problems creators face, including niching down, balancing passion and monetisation, burnout, and facing uncertainty.Follow Rowena:

How can you build and monetize a newsletter that attracts the right audience?Dru Riley, the founder and CEO of Trends.vc, joins the podcast this week to break down proven methods for growth online.Dru Riley has built his Trends.vc newsletter to over 60,000 subscribers - with an audience of founders, investors, and thought leaders in companies like Apple.In this episode of Creators on Air, he joins us to discuss how to grow your newsletter, convert readers to paid members, and work with sponsors.Follow Dru:

Ali Abdaal's 4.5 million subscribers is impressiveBut what's more impressive is his business is projected to make £5 million this yearSo how exactly has he scaled? Ali Abdaal went from making YouTube videos in his spare time to building a creator business that's projected to make £5 million this year. But how exactly has he done it? Meet the man who helped make it happen: Angus Parker, the CEO of Ali's company. In this episode of Creators on Air, we spoke to Angus about what's moved the business forward, building a team, making key decisions, and business mistakes they had to learn from.Follow Angus:

Unpopular opinion: in order to succeed as a creator, you need to do LESS.A few signs that you're overcomplicating the creator journey:You're posting on too many platformsYou're not sure who your content is forYou feel overwhelmedBeing a creator doesn't have to be difficult. Make it easy for yourself.Josh Spector has over 50,000 subscribers for his newsletter, “For The Interested”. He also hosts the “I Want To Know podcast”, helping creative entrepreneurs to simplify audience and business growth.In this episode of Creators on Air, Josh Spector joins us to share a less overwhelming approach to growing a newsletter and monetisation. Follow Josh:

What are the growth tactics behind the world's largest and fastest growing newsletters?Think Codie Sanchez, Sahil Bloom and The Hustle.We asked Matt McGarry, the mastermind behind them all  Matt McGarry is the founder of Newsletter Operator and GrowLetter. He's worked with the world's leading creators and brands, from Sahil Bloom to The Hustle, to help them grow their email lists.In this episode of Creators on Air, Matt McGarry joins us to discuss how to accelerate your newsletter growth, connect to your audience, and build a newsletter landing page that converts.Follow Matt:

Ruri Ohama reached 1 million subscribers on YouTube in 2 yearsBut before that she had 4 channels which failed ✖️Ruri Ohama is a full-time Youtuber with over 1 million subscribers.In this episode of Creators on Air, Ruri joins us to discuss how she grew her YouTube channel, how to create viral videos, and how to generate ideas.Follow Ruri:

Ali Abdaal built PTYAMarie Forleo built B-SchoolAmy Porterfield built Digital Course AcademyEducational creators can turn their knowledge into wealth and John Meese can show you how ⚡This episode is for educational creators

Imagine going from $0 to $50k/month…. in just 5 months

Kieran Drew left his job as a dentist to write onlineAnd he recently made $140,000 in 4 days

Everyone wants to build a communityBut no one wants to start a community for it to go dead in the first few weeks.Jordan Mix is the Entrepreneur-in-Residence at Late Checkout, a design firm that funds community-based businesses. He currently leads the community and newsletter for one of their projects, You Probably Need A Robot, which has over 30,000 members. In this episode of Creators on Air Jordan discusses developing online communities, keeping members engaged, and using automation to build meaningful connections.Follow Jordan:

From popular podcast to a real estate business:350,000 monthly listenersa high ticket service businessa community of over 70,000 peoplewith over 350,000 monthly listeners, the Property Podcast is the UK's most popular property podcast, and there's a good reason behind this.In this episode of Creators on Air, Rob Dix, Author, Marketer and Co-Founder of Property Hub, joins us to discuss how to start early in your niche, drive success to your business and why you should be building a personal brand.Follow Rob:

Struggling to niche down? You're probably a multipotentialite.A multipotentialite is someone with many interests and creative pursuits.But it doesn't mean you can't be a successful creator.Jake McNeill is the founder of Creative Hackers. He has developed mental models and frameworks to help Multipotentialites leverage their divergent thinking and maximise their potential whilst working with artists, creators and entrepreneurs.In this episode of Creators on Air, Jake McNeill, founder of Creative Hackers joins us to discuss what it means to be a multipotentialite, being authentic as a creative entrepreneur and overcoming dopamine overdose.Follow Jake:

Writing a newsletter and hitting send every week? You might be missing out.With 11 years of experience in building automated newsletter businesses, Brennan Dunn shares his strategies through his newsletter Create & Sell. In this episode of Creators on Air, Brennan joins us to discuss:audience segmentationpersonalised experiencesautomated sequenceslead magnetsand much moreBrennan Dunn has helped countless businesses bridge the gap between their offerings and audience engagement. With his course ‘Mastering Convertkit' and 11 years of experience in building automated personalisation for newsletters, he now shares his strategies with creators through his newsletter Create & Sell. In this episode of Creators on Air, Brennan Dunn, founder of RightMessage, joins us to discuss newsletter growth, audience segmentation and the importance of personalised communication. Follow Brennan:

You need to change your relationship with creativity. You don't need:-Growth hacks-SEO-Social media promotionLawrence Yeo is the writer, illustrator and storyteller behind More To That. He's attracted millions of blog readers and over 26k subscribers by word of mouth alone.In this episode of Creators on Air, Lawrence shares how to find inspiration, overcoming creative blocks and having a healthy relationship with creating.Follow Lawrence:

You've probably heard of the phrase “building in public”, but do you know what it actually means?Kevon Cheung helps creators grow their personal brand and business by building in public. He runs a newsletter with 3k subscribers, has almost 20k followers on Twitter, and earns a living as a creator with his cohort-based course, ‘Build in Public Mastery' - and he did this by building in public.In this episode of Creators on Air, Kevon shares what it means to build in public, the right way of sharing online, and what feedback to listen to.Follow Kevon:

Is AI replacing creativity?Among creators, there are those who embrace AI to augment their content and those who are scared of it. But if you're not using AI, you could be missing out.Matt Wolfe is passionate about all things AI and future tech tools. After quitting his job back in 2009, he decided to pursue digital marketing to focus on being an online creator. Thanks to his content on the latest advancements in AI, he has reached over 360k subscribers on his YouTube channel and an average of 250,000 weekly visitors on his newsletter Future Tools Weekly'.In this episode of Creators on Air, Matt shares the best AI tools to use as creators, how to stay authentic and whether AI will replace creativity altogether.Thank you to our sponsor @StoryblocksCo. Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today at: storyblocks.com/creatorsonairFollow Matt:

Are you wondering why your growth strategies aren't working?Kevin Indig is all about organic growth. With over 8.8k newsletter subscribers and a Twitter and LinkedIn following of over 30k, Kevin has led SEO and growth at companies like Shopify and Snapchat and shares his best strategies in his newsletter.In this episode of Creators on Air, we talk about the best growth strategies on different platforms, how to work with sponsors, and how to best manage your time as a creator.Follow Kevin:

What's the best platform to go viral and monetise? There's no better person to ask than Eric Struk. He has built a combined audience of almost 10 million on both TikTok and YouTube and has now found a successful niche in travel content.In this episode of Creators on Air, we talk about what makes a video go viral, how to find your value as a creator and the difference between monetising on TikTok vs. YouTube.Thank you to our sponsor @StoryblocksCo. Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today at: storyblocks.com/creatorsonairFollow Eric:

Danny Miranda is the host of The Danny Miranda Podcast. He started this project over 3 years ago and is now in the top 1% of podcasts in the world. His guest appearances include Gary Vee, Derek Sivers, and Chris Williamson. Danny is known for having great conversations with people who are an inspiration in his life.In this episode of Creators on Air, we talk about how to choose your podcast guests, what to research before an episode and how to create meaningful conversations that audiences will love.Follow Danny:

Kelsey Rodriguez is a full-time artist, YouTuber and all around content creator. She started out on YouTube back in 2020 and has since been able to build an audience of over 160k subscribers. She has managed to turn her hobby into a career by helping other artists build their businesses and developing different revenue streams.In this episode of Creators on Air, Kelsey shares how to use Social Media as part of your creative practice, overcoming impostor syndrome and deciding when to monetize as a creator. Thank you to our sponsor @StoryblocksCo!Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today:  storyblocks.com/creatorsonairFollow Kelsey:

Alex Llull is a content writer and strategist who helps creative entrepreneurs start, grow and scale their audience and income. With his newsletter, ‘The Steal Club', he dissects the tactics and strategies that top creators use to grow and monetize their audiences.In this episode of Creators on Air, Alex shares some of the best strategies to ‘steal' content, how to avoid sounding like other creators and how to attract a quality audience.Follow Alex:

Oliur is a designer, creator and developer who started making money online in 2010. He  quickly saw the potential of digital products after seeing his Tumblr themes significantly increase his income. That quickly evolved into creating other digital products and delving into YouTube, which resulted in Oliur having multiple income streams.In this episode of Creators on Air, we talk all about digital products as a revenue stream that creators should consider and how to find the right product for your audience.Thank you to our sponsor @StoryblocksCo!Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today:  storyblocks.com/creatorsonairFollow Oliur:

Arvid Kahl is an entrepreneur, software engineer, writer and all-around creator. He describes himself as ‘He Who Does Everything' and empowers founders and creators to build sustainable businesses in public. He is also a huge part of the Twitter community.In this episode of Creators On Air, Arvid shares how he found his audience, how to be a selfless creator and his approach to monetisation. Follow Arvid:

Khe Hy left his corporate finance job 8 years ago to pursue content creation. He is now the Founder and CEO of RadReads and has been called the ‘Oprah for Millennials' by CNN. By his own admission, he's not the best at going viral, but he still managed to build a viable business around his newsletter. In this episode of Creators On Air, we talk about what it means to live a happy life, understanding the pains of your audience and how to put your best creative work out there.Thank you to our sponsor @StoryblocksCo!Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today:  storyblocks.com/creatorsonairFollow Khe:

Arielle is a podcast marketing expert who helps creators with podcast growth through her extensive experience and love for audio. She is the founder of EarBuds Podcast Collective, a weekly podcast newsletter and podcast and is passionate about helping people find their next favourite podcast.In this episode of Creators on Air, we talk all about what it takes to create a great podcast, the meaning behind setting your goals and how to build a community with your audience.Follow Arielle:

Paul Millerd left the traditional path behind in 2017 and hasn't looked back since. Paul is an independent writer, freelancer, coach, and digital creator, known for the popular book, 'The Pathless Path', an attempt at a new story for how we think about work and our lives. In this episode of Creators On Air, Paul shares a different perspective on being a creator, how to step away from hustle culture and how to share what matters to you.Thank you to our sponsor @StoryblocksCo!Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today:  storyblocks.com/creatorsonairFollow Paul:

In this season 2 round up we look back at some of the best lessons from our creators including Andrew Kirby, Lana Blakely, and Thomas FrankWhat was your favourite season 2 moment?Season 1 full episodes: https://www.passionfroot.me/creators-on-air00:26 S2 E1 Build a note-taking system to create content  02:16 S1 E2 A journalist's guide to building a media company  06:39 S2 E3 How to write YouTube titles to get more views  06:59 S2 E4 Digital Writing, Twitter Growth and a 7-figure Side-Hustle  09:38 S2 E5  Build An Automated YouTube Business Without Showing Your Face12:26 S2 E6 Synthesize your way to financial freedom with Andrew Kirby13:16 S2 E7 Manage money as a creator 14:39 S2 E8 Turn your podcast into 5-figure business  18:46 S2 E9 Build a membership or community19:45 S2 E10 Create content that resonates with an audience with Lana Blakely21:59 S2 E11 Get more brand deals and sponsorships  23:44 S2 E12 How to stay relevant as a creator with Thomas FrankHosted by Akta:

Thomas Frank has been creating online since 2010. With 2.8 million subscribers on YouTube and $15,000 sponsorship deals, he was doing well. But he decided to start a second channel focusing on Notion. He now makes over $100,000 a month with a smaller audience. In this episode of Creators On Air, Thomas shares how he pivoted his career as a creator and continues to stay relevant after 10 years of being online.Thanks to our sponsor Riverside.fm!Use this link and our code PASSIONFROOT2022 to get 15% off any Riverside membership plan: https://bit.ly/RiversideFM_PassionfrootFollow Thomas:

Justin Moore has helped creators to earn millions from brand deals, regardless of their audience size.  He's a sponsorship coach & the founder of CreatorWizard, a school & community that teaches you how to find and negotiate your dream brand deals.In today's episode we spoke to Justin about:why you don't need a larger audience to get sponsoredhow to pitch to brandswhat to include in your media kithow to negotiate brand dealsOur sponsor: Riverside ‍Use the code PASSIONFROOT2022 to get 15% off any Riverside membership planFollow Justin:

Lana Blakely is a YouTuber who recently hit 1 million subscribers. She's the perfect example of how you can bring your personality into your content so that it resonates with an audience.We spoke to Lana about finding her niche, dealing with negative comments, how she maintains boundaries with her personal life, and how she grew online.Our sponsor: Riverside ‍Use the code PASSIONFROOT2022 to get 15% off any Riverside membership planFollow Lana:

In 2022, Jay Clouse made over $300,000 in revenue. Almost half of this came from his paid membership, The Lab.In this episode, Jay shares how he built his community. He covers everything from community engagement, pricing, and when to start a membership or community as a creator.Our sponsor: Riverside ‍Use the code PASSIONFROOT2022 to get 15% off any Riverside membership planFollow Jay:

Treyton Devore is a creative entrepreneur, freelancer, and financial planner. He founded Creatorbread to help make money & business more approachable for self-employed creatives.In this episode of Creators on Air, Treyton shares the mistakes most creators make with their finances, how to prepare for big decisions like becoming a full-time creator, and how to manage your finances without getting overwhelmed. Follow Treyton:

Joe Casabona helps people to grow their podcast into a 5-figure business.In today's episode of Creators on Air, Joe shares his secrets for growing a podcast, measuring growth, and the frameworks to turn it into a business.00:01:05 - Advice when starting a podcast00:02:20 - How to get started on podcasting 00:05:10 - How to keep your listener engaged00:07:50 - A good podcast benchmark00:12:41 - How to attract listeners to your podcast 00:18:03 - 5 ways to monetize your podcast00:20:51 - Membership and sponsorship packages00:30:17 - How to get into sponsorships and brand deals00:34:15 - Rapid fire roundFollow Joe:

Andrew Kirby is a YouTuber who founded Synthesizer School, a free community for educational content creators and consultants to reach financial freedom through synthesizing.In this episode of Creators On Air, Andrew shares the mindset shift from consumer to creator, a framework to build a business, and how to bring value to your audience.Follow Andrew:

Sushee Nzeuteum has built faceless YouTube channels and automated cash-flow assets as a result.In this episode of Creators On Air, Sushee shares her systems for building an automated business, including how to build a team. Follow Suzee:

Dickie Bush has almost 300k followers on Twitter and is one of the captains behind the popular online writing course, Ship 30 for 30.In this episode of Creators on Air, Dickie shares the secrets behind his Twitter growth, his current writing routine, and what makes Ship 30 for 30 a big success.Follow Dickie:

Jake Thomas is a YouTube title nerd! He deep dives into titles that perform well on YouTube to find patterns and frameworks. He shares all of this in his newsletter newsletter, Creator Hooks.In today's episode, Jake shares title trends, common mistakes YouTubers make, and which emotions to leverage to get more clicks.Follow Jake:

Laura Lewandowski was voted one of the top 30 under 30 journalists. She's taken her skills from journalism to her newsletter, Smart Chiefs, and has been able to build an audience of almost 10,000 readers. In today's episode of Creators on Air, Laura shares those skills and how she's turned her newsletter into a business. Follow Laura

Ev Chapman is a writer and creative entrepreneur. She helps creators to build a note-taking system to make content creation more enjoyable and sustainable. In today's episode of Creators on Air, Ev shares her system, the tools she uses, and how she leverages her system to stay consistent.Follow Ev:

In this season 1 round up we look back at some of the best lessons from our creators including Matt Ragland, Alice Lemée and Ali Abdaal. What was your favourite season 1 moment?Season 1 full episodes: https://www.passionfroot.xyz/creators-on-airS1 E1 Gabriel Nussbaum  S1 E2 Cora Harrison S1 E3 Matt Ragland  S1 E4 Tanvi Shah  S1 E5 Jamie Whiffen  S1 E6 Janis Ozolins  S1 E7 Andrew Barry  S1 E8 Bhav Sharma  S1 E9 Noah Brierley  S1 E10 Joe Gannon  S1 E11 Alice Lemée  S1 E12 Ali Abdaal  Hosted by Akta:

Ali Abdaal started YouTube in 2017. What began as a side-hustle is now a multi-million dollar business that generates $350,000 a month in revenue. In today's episode of Creators On Air, Ali shares how he moved his business forward, his hiring process, how to find your business model, and why growth is important for any creatorpreneur.    Follow Ali:

Alice Lemée is a freelance content and copywriter for creator economy companies and creators, including Matt D'Avella. But to many, Alice is a creator herself - she's become known for her writing online.In today's episode of Creators On Air,  Alice shares how she grew her Twitter and newsletter following (to over 17k followers and 1000 subscribers respectively), her writing process, and how she found her voice online.Follow Alice:

Joe Gannon is the founder of Amplify Creators, an agency that works with the likes of Ali Abdaal, Jordan Peterson, and Chris Williamson. They help creators with their content strategy, including repurposing content, and manage their social media platforms.In today's episode of Creators On Air, Joe shares how to create a sustainable repurposing strategy, whether it's necessary to follow trends like TikTok, and how to manage multiple social media platforms without burning out.Follow Joe:

Noah is a Tiktok sensation with 1.8 million followers. He earns a full-time income, and he's only 17 years old. But don't let his age fool you. Noah may be young, but he's used it as his unfair advantage to grow online and grow a business.In today's episode, we spoke to Noah about how to create engaging short-form content, how to overcome impostor syndrome, and how to build the necessary skills to unlock your value as a creator, and build a business.Follow Noah:

Bhav Sharma works for Ali Abdaal and hosts a podcast called Creators Campfire. Her guest line up has been pretty epic, with big names like Gerald Undone, August Bradley and Kharma Medic to name a few. In today's episode, we spoke to Bhav about how she started a podcast, how she gets amazing guests on her show, and how to make your podcast a conversation that people want to listen to.Follow Bhav: