Podcasts about dream podcast

Have you ever wondered whether your biggest dreams are truly yours—or shaped by fear, validation, and old conditioning? Jessica sits down with bestselling author and TBMer Tara Mohr to explore the powerful distinction between your inner critic and inner mentor. Together, they unpack how we hide from visibility, delay our purpose through perfectionism, and unknowingly play small in pursuit of safety. Tara shares the framework that has helped thousands of women reconnect with their authentic voice and step into greater self-expression, impact, and fulfillment. From the nervous system's role in self-doubt to reframing feedback and confidence, this episode offers practical tools for anyone ready to be seen—in work, creativity, relationships, and life. Whether you're launching a business, sharing your story, or simply feeling the pull toward a more authentic version of yourself, this conversation is a reminder: your wisdom already lives within you. Ready to step into your power? The Be Seen Challenge is live — drop into the TBM app to take the kickoff quiz and begin. Find the complete show notes here → https://tobemagnetic.com/expanded-podcast   Resources: The Be Seen Challenge Stop playing small in your career, relationships, and life and manifest your next level. Now live inside The Pathway.   Summer Sale: $23/Month Start your manifestation journey at our lowest price of the season: $23/month! Join now and step into the Be Seen Challenge with us before this offer ends.   Free Masterclass: Step Into Your F*ck It Energy If you missed our live masterclass with Lacy and Jessica — don't worry, you can still watch the replay! Learn how to step into your f*ck it energy and feel genuinely safe being seen.   Join the Pathway Membership Use code EXPANDED for 20% off your first month! The Pathway Membership gives you unlimited access to all of our manifestation workshops—including How to Manifest, Unblocking Your Inner Child, Shadow, Love, Money, Rock Bottoms, Ruts, and Energetic Updates —plus 70+ self-hypnosis tracks designed to unlock your full potential. LEARN MORE HERE   Get the latest from TBM Join the Pathway now - Return to Magic Challenge, Money Challenge, and Nervous System Reset available now!   New to TBM? Free Offerings to Get You Started Learn the Process! Expanded Podcast - How to Manifest Anything You Desire  Get Expanded! The Motivation - Testimonial Library Ready to find out what's holding you back? Try our Free Clarity Exercise   Be an EXPANDER! Share Your Manifestation Story Submit to Be a Process Guest What did you manifest during the Return to Magic Challenge? Share a voice note of your question, block, or Process to be featured in an episode!   This Episode Is Brought to You By:  ARMRA - Get 30% off your first subscription order with code TBM  Colostrum: Immune Revival - Immune barrier superfood    Fatty15 - go to fatty15.com/TBM use code TBM at checkout to get an additional 15% off your 90-day subscription Starter Kit   PIQUE - Get  20% off any Pique products at piquelife.com/tbm, and use code TBM at checkout.  Sun Goddess Matcha   In this episode we talk about: The concept of the Inner Mentor and how to access it Distinguishing intuition from fear-based thinking Understanding the true role of the inner critic Why visibility activates the nervous system Playing big versus playing small The hidden ways women avoid being seen Perfectionism and its connection to self-worth Designing at the whiteboard versus taking action Finding confidence through values instead of validation Why feedback reflects the giver as much as the receiver The relationship between curiosity and fear Language patterns that diminish personal authority Reclaiming your authentic voice and self-expression Sharing your story versus hiding behind expertise The joy and fulfillment that emerge from living authentically   Mentioned In the Episode:  Take the Be Seen Quiz in the TBM app Playing Big book available here: https://www.taramohr.com/the-playing-big-book/ Find our Be Seen Challenge plus all our workshops and all workshops mentioned inside our Pathway Membership! (Including the Inner Child Workshop, Safe to Be Seen DI, and the Be Seen Challenge Challenge)   Connect with Tara Mohr! Playing Big book available here: https://www.taramohr.com/the-playing-big-book/ Meet Your Inner Mentor (guided visualization): https://www.taramohr.com/book/inner-mentor-signup/ Free Inner Critic chapter from the Playing Big book: https://www.taramohr.com/the-playing-big-book/free-chapter/ HOW TO MANIFEST by Lacy Phillips (with exercises by Jessica Gill)Available now! The Expanded Podcast, from To Be Magnetic™ (TBM), is the leading manifestation podcast rooted in neuroscience, psychology, and energetics. Hosted by TBM's Chief Content Officer Jessica Gill, with monthly appearances from founder Lacy Phillips, Expanded is where science and the mystical meet to help you manifest in the most grounded, practical, and life-changing way.At TBM, we've redefined manifestation through Neural Manifestation™—our proven, science-backed method developed with neuroscientist Dr. Tara Swart. This process helps you reprogram limiting beliefs at the subconscious level so you can create the life most aligned with your authenticity.Each week, we take you inside the TBM practice to help you expand your subconscious to believe what you desire is possible. Through expert interviews, thought leader conversations, TBM teachings, and real member success stories, you'll learn how to: – Rewire your subconscious mind and step into your worth – Heal your inner child and integrate shadow work – Set boundaries, strengthen intuition, and reclaim self-worth – Manifest relationships, careers, abundance, and experiences that align with your true selfWith over than 40 million downloads and a global community in over 100 countries, Expanded has become the gold standard in manifestation content. Think of it as your weekly practice for expanding your mind, believing what you want is possible, and manifesting the life you're meant to live.Past guests include leading voices such as Mel Robbins, Lewis Howes, Jenna Zoe, Martha Beck, Dr. Joe Dispenza, Dr. Gabor Maté, Mark Groves, and Brianna Wiest. Where To Find Us!@tobemagnetic (IG)@LacyannephillipsLacy Launched a Substack! - By Candlelight - Join Here@Jessicaashleygill@tobemagnetic (youtube)@expandedpodcast

What if you could practice energetic boundaries, attunement, and tending to life's quiet nudges every single day? This week, Jessica welcomes gardener, designer, author, and TBMer Bailey Van Tassel for a conversation about reconnecting to authenticity through the land and allowing abundance to flow through alignment instead of force. Bailey shares how The Money Challenge transformed her relationship with worthiness, how childhood conditioning created financial blocks, and how learning to honor herself shifted everything: her business, her nervous system, and her experience of success. Together, they explore the healing power of gardening, co-creating with nature, inner child work, and simplifying life around what truly lights you up. It's time to behold the magic around you — and to be witnessed in return. Ready to step into your power? The Be Seen Challenge is live — drop into the TBM app to take the kickoff quiz and begin. Your next level awaits. Find the complete show notes here → https://tobemagnetic.com/expanded-podcast   Resources: The Be Seen Challenge Stop playing small in your career, relationships, and life and step into your magnetic, expressed power. Kicking off June 1 inside The Pathway.   Summer Sale: $23/Month Start your manifestation journey at our lowest price of the season: $23/month! Join now and step into the Be Seen Challenge with us before this offer ends.   Join the Pathway Membership Use code EXPANDED for 20% off your first month! The Pathway Membership gives you unlimited access to all of our manifestation workshops—including How to Manifest, Unblocking Your Inner Child, Shadow, Love, Money, Rock Bottoms, Ruts, and Energetic Updates —plus 70+ self-hypnosis tracks designed to unlock your full potential. LEARN MORE HERE   Get the latest from TBM Join the Pathway now - Return to Magic Challenge, Money Challenge, and Nervous System Reset available now!   New to TBM? Free Offerings to Get You Started Learn the Process! Expanded Podcast - How to Manifest Anything You Desire  Get Expanded! The Motivation - Testimonial Library Ready to find out what's holding you back? Try our Free Clarity Exercise   Be an EXPANDER! Share Your Manifestation Story Submit to Be a Process Guest What did you manifest during the Return to Magic Challenge? Share a voice note of your question, block, or Process to be featured in an episode!   This Episode Is Brought to You By:  Bon Charge - 15% off with code MAGNETIC  Infrared PEMF Mat The BON CHARGE Infrared PEMF Mat is my absolute go-to product! I use it almost daily to ground my nervous system, drop in deeper into my meditations & help my body recover after big hikes. The highest quality and most biohacking stacked mat I've seen on the market! Use code MAGNETIC at checkout for 15% off. us.boncharge.com/MAGNETIC   Anima Mundi - Use code TBM20 for 20% off purchase CEREBRUM Tonic | Nootropic + Cognitive Support* RELAX Tonic | Support for Balance + Calmness*   In this episode we talk about: Bailey shares how gardening became a nervous system regulation practice The connection between nature, manifestation, and authenticity How The Money Challenge shifted Bailey's relationship with abundance Unpacking childhood patterns around not feeling entitled to have needs The energetic link between self-worth and financial expansion Why tending to yourself changes your capacity to receive The importance of witnessing your inner child without performance How nature teaches reciprocity, intuition, and co-creation Bailey's journey from content creator to estate and garden designer Letting go of performative success and embracing authentic alignment The healing power of creating beauty and tending the land Why nervous system tools are essential during periods of transformation Simple ways to reconnect with nature even in small spaces or cities Learning to trust intuitive pings and authentic creative direction   Mentioned In the Episode:  The Ecology Center in San Juan Capistrano Find our Be Seen Challenge plus all our workshops and all workshops mentioned inside our Pathway Membership! (Including the Return to Magic Challenge, Safe to Be Seen DI, and the Money Challenge)   Connect with Bailey! https://www.baileyvantassel.com/ On IG at instagram.com/baileyvantassel/ Order Bailey's book Kitchen Garden Living Subscribe to Tended on Substack HOW TO MANIFEST by Lacy Phillips (with exercises by Jessica Gill)Available now! The Expanded Podcast, from To Be Magnetic™ (TBM), is the leading manifestation podcast rooted in neuroscience, psychology, and energetics. Hosted by TBM's Chief Content Officer Jessica Gill, with monthly appearances from founder Lacy Phillips, Expanded is where science and the mystical meet to help you manifest in the most grounded, practical, and life-changing way.At TBM, we've redefined manifestation through Neural Manifestation™—our proven, science-backed method developed with neuroscientist Dr. Tara Swart. This process helps you reprogram limiting beliefs at the subconscious level so you can create the life most aligned with your authenticity.Each week, we take you inside the TBM practice to help you expand your subconscious to believe what you desire is possible. Through expert interviews, thought leader conversations, TBM teachings, and real member success stories, you'll learn how to: – Rewire your subconscious mind and step into your worth – Heal your inner child and integrate shadow work – Set boundaries, strengthen intuition, and reclaim self-worth – Manifest relationships, careers, abundance, and experiences that align with your true selfWith over than 40 million downloads and a global community in over 100 countries, Expanded has become the gold standard in manifestation content. Think of it as your weekly practice for expanding your mind, believing what you want is possible, and manifesting the life you're meant to live.Past guests include leading voices such as Mel Robbins, Lewis Howes, Jenna Zoe, Martha Beck, Dr. Joe Dispenza, Dr. Gabor Maté, Mark Groves, and Brianna Wiest. Where To Find Us!@tobemagnetic (IG)@LacyannephillipsLacy Launched a Substack! - By Candlelight - Join Here@Jessicaashleygill@tobemagnetic (youtube)@expandedpodcast

We surprised Ming Han with his dream podcast setup for his birthday! We talked about how we planned this surprise, our birthday traditions at The Takeaway Table and the whimsy of embracing birthdays as we get older.

Dare To Dream with Debbi Dachinger Astrologer DAVID PALMER: 2026 Is the Reset Humanity Didn't Expect World-renowned astrologer David Palmer (The Leo King) joins Dare to Dream Podcast with Debbi Dachinger to break down one of the most significant astrological alignments in human history—a rare Saturn–Neptune conjunction in Aries that signals a powerful reset for humanity. In this episode, David explains why 2026 is not just another year, but a turning point that could redefine identity, spirituality, and the direction of our civilisation. From Pluto in Aquarius to Uranus in Gemini, we explore the deeper forces shaping global transformation—and how astrology can be used as a practical tool for timing, clarity, and navigating life decisions. The conversation also moves into cutting-edge territory, where astrology meets AI. David shares how he built advanced tools like Hypergate AI and Lady Avalon, blending ancient systems with modern intelligence to create a new frontier of spiritual technology. Topics – Introduction: A once-in-6,400-year moment – Why 2026 is a major turning point – Saturn–Neptune conjunction explained – Major planetary cycles aligning – Humanity's identity reset – Spiritual truth vs illusion (Neptune in Aries) – Pluto in Aquarius: tech & transformation – Using astrology for life decisions – Letting go & navigating change – Why your life led to this moment – Rare cosmic alignment explained – Conflict as a catalyst for evolution – AI, autonomy & the future – Libra vs Leo dynamics explained – Where to find David & his platforms – High Vibe TV & global community – Building an AI studio – Hypergate AI (astrology + human design) – Creating a “better psychic” with AI – Lady Avalon: visual + emotional intelligence – Ancient clairvoyant systems in AI – Real-world psychic accuracy test – DMT + red laser experiment explained – Entering altered reality states – Extended DMT journeys & intentions – Using AI as a spiritual guide – How AI mimics real psychic readings – Building spiritually aligned AI systems – AI tarot with real “shuffle” mechanics – Breaking the illusion of reality – “Red pill” moment & expanded awareness – Fear vs surrender in altered states – Seeing code vs visionary realms – Reality “glitches” and system breakdown – Entering new dimensions of experience – David's future vision & purpose – Closing: navigating life through the cosmos About the Speaker David Palmer, also known as The Leo King, is a globally recognised astrologer, speaker, and creator with nearly two decades of experience. He is the founder of High Vibe TV and a pioneer in merging astrology with modern technology, including AI-driven tools for spiritual insight and personal growth. His work focuses on helping people understand cosmic timing and align with their highest path. Connect with David Palmer (The Leo King) Website: https://www.theleoking.com/ YouTube: / https://www.youtube.com/theleoking Instagram: / https://www.instagram.com/theleokingdom/

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link What if the fastest route to your next client is already sitting in your podcast guest queue? In this episode, Jason Bradwell reveals why most B2B brands are leaving serious pipeline on the table by mishandling one of the most powerful relationship-building tactics in owned media. In this solo episode of Pipe Dream, Jason breaks down the concept of "Trojan Horsing", the practice of inviting prospective customers onto your podcast as a means of building commercial relationships. With 95% of B2B brands considering this approach, Jason sets the record straight on where the strategy works, where it fails, and how to execute it with integrity. The episode opens with a direct challenge to the ethics of bringing guests in under the pretence of content creation only to pivot into a sales pitch. Jason argues that this approach is not only ineffective, it actively destroys trust and sabotages any chance of a future commercial relationship. Instead, he outlines a value-first framework that respects the guest's time and expertise, delivers on the promise of co-creating genuinely useful content, and builds a relationship roadmap that makes the eventual sales conversation feel natural rather than forced. Jason also shares a series of practical follow-up touchpoints that B2B marketers can use to maintain momentum after an episode goes live, from sharing download metrics to extending invitations to exclusive events, all designed to nurture the relationship across a 3 to 12-month window before any sales message is introduced. Key Takeaways ◼️ How to use your podcast as a legitimate relationship-building tool with prospective clients without compromising on ethics or content quality ◼️ Why pitch-slapping guests the moment they sit down will destroy any chance of a commercial outcome, and what to do instead ◼️ How to deliver on the promise of co-creating valuable content that genuinely benefits both your audience and your guest ◼️ Why the follow-up is where most B2B brands leave pipeline on the table and the simple changes that fix it ◼️ How to build a 3-to-12-month milestone roadmap that nurtures guest relationships towards a natural sales conversation ◼️ Why leading with value over time makes your eventual sales ask feel genuine rather than transactional Chapter Markers 00:00 Intro 00:01 What Is Trojan Horsing and Why 95% of Brands Use It 00:02 The Ethics Question: Is It Okay to Pitch Your Podcast Guests? 00:03 The Value-First Framework for Interviewing Prospective Clients 00:04 How to Introduce Your Business Without Crossing Into Pitch Territory 00:05 Building Milestone Moments: Your Post-Episode Follow-Up Roadmap 00:06 When and How to Drop the Sales Message 00:07 Recap and Key Principles of Ethical Trojan Horsing Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Email Jason directly: jason@b2bbetter.comB2B Better website: https://www.b2b-better.com What's Next If you are using your podcast to build relationships with prospective clients and want to make sure you are doing it in a way that actually drives pipeline, connect with Jason on LinkedIn or drop him a message at jason@b2bbetter.com -- he would love to hear from you. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai...Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Short-form video isn't just changing how audiences consume content; it's quietly deciding which B2B podcasts grow and which ones flatline. If you're still treating your podcast as an audio-only asset, you're working ten times harder for a fraction of the results. In this solo episode, Jason Bradwell tackles a listener question at the heart of modern B2B content strategy: do B2B podcasts need to be built with short-form platforms like YouTube Shorts, TikTok, and Instagram Reels in mind? The short answer is yes. But the how matters enormously. Jason unpacks how the definition of "podcast" has shifted. Where it once meant long-form, audio-only, top-of-funnel content, today's podcast is better understood as editorialised, serialised, rich-media thought leadership: video-first, repurposed across formats, and no longer expected to be consumed in its entirety. For B2B brands, TikTok and YouTube Shorts offer organic discovery that Apple and Spotify simply cannot match. Jason draws a compelling parallel: these platforms are the Facebook of 10 to 15 years ago, where brands with no following could still generate tens of thousands of views from a single clip. But the real insight centres on clip creation. Relying on AI to cherry-pick moments from an unstructured conversation is not a strategy. Short-form content must be planned in the scripting phase; producers need to identify soundbites in advance, engineer questions to elicit them, and if necessary, pause the interview to have guests deliver a tighter, more usable take. The brands winning at owned media in B2B are not leaving great content to chance. They are engineering it from the start. Key Takeaways ◼️ How to identify the short-form clips you need before you ever hit record ◼️ Why TikTok and YouTube Shorts offer the organic discovery that Apple and Spotify simply cannot match ◼️ How to script interview questions that are engineered to produce compelling, usable soundbites ◼️ Why relying on AI to generate clips from unstructured recordings is a fundamentally flawed approach ◼️ How to brief guests and hosts to deliver the concise, punchy answers short-form platforms demand ◼️ Why the shifting definition of "podcast" should change everything about how you plan your B2B show Chapter Markers 00:00 Intro 01:00 The Listener Question on Short-Form Media and B2B Podcasts 02:00 How the Definition of "Podcast" Has Fundamentally Changed 03:00 Why TikTok and YouTube Shorts Outperform Spotify for Discovery 04:30 The Organic Reach Advantage Most B2B Brands Are Missing 05:00 Why AI Clip Selection Alone Is Not a Strategy 05:30 How to Script Short-Form Clips Before You Record 06:30 Briefing Guests and Re-Recording for Cleaner Soundbites 07:00 Summary and Listener Call to Action Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Email Jason directly: jason@b2b-better.comB2B Better website: https://www.b2b-better.com What's Next If this episode sparked ideas about how to build a B2B podcast that actually drives pipeline, take the next step and book a strategy call with Jason. Don't let another quarter pass producing content that doesn't move the needle. Useful Links Connect with Jason Bradwell on LinkedIn:https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai... Learn more about B2B Better: https://www.b2b-better.com

How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link What if a hundred highly targeted listeners outperforms a million passive ones? In this episode, Jason makes the case that the most specialised B2B brands are not too niche for podcasting — they are the ones who need it most. In episode 43 of Pipe Dream, Jason Bradwell goes solo to tackle a question submitted directly by the audience: is podcasting the right channel for every B2B brand, including those selling highly specialised products like ball bearings? It is a question that gets to the heart of owned media strategy, and the answer will likely challenge a few assumptions. Drawing on real examples from B2B Better's own portfolio — including Data and Biotech, a show focused on the intersection of data science and biotechnology — Jason reframes how B2B marketers should think about podcast audiences. Rather than measuring success by raw download numbers, he argues that the right metric is resonance: reaching the precise buyers who are most likely to make a purchasing decision. Jason introduces a familiar business framework, TAM, SAM and SOM (Total Addressable Market, Serviceable Addressable Market and Serviceable Obtainable Market), and applies it directly to podcast strategy. If your target market is finite and highly defined, that is not a weakness. It is a competitive advantage. You can deploy your budget and resources with far greater precision than a podcast chasing mass appeal ever could. The episode closes with a clear verdict: niche B2B companies — the ones selling specialist products and services to tightly defined markets — are actually the brands that stand to gain the most from a well-executed podcast strategy. Key Takeaways ◼️ Why niche B2B brands are actually the best candidates for podcasting — a focused subject matter means every listener is a potential buyer.  ◼️ How to apply TAM, SAM and SOM thinking to your podcast launch — understand your ceiling before you set your goals.  ◼️ Why optimising for resonance beats chasing download numbers — a hundred of the right listeners is worth more than a million passive ones.  ◼️ How to align your podcast strategy with real commercial outcomes — shortening sales cycles, improving reply rates and influencing pipeline.  ◼️ Why a highly targeted audience is a competitive advantage, not a limitation — precision in B2B owned media compounds over time. Chapter Markers 00:00 Intro  00:30 The audience Question: Is Podcasting Right for Every B2B Brand?  01:20 Why Niche Shows Outperform Broad Ones  02:00 Applying TAM, SAM and SOM to Your Podcast Strategy  03:00 Why a Small, Targeted Audience Beats Mass Downloads  03:45 Optimising for Resonance, Not Reach  04:20 Final Verdict and How to Submit Your Question Useful Links Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Submit your question to Jason directly: jason@b2b-better.com Data and Biotech Podcast (referenced in episode): search "Data and Biotech" on your preferred podcast platform What's Next Got a question about building an audience-led marketing strategy? Send it to Jason on LinkedIn or email jason@b2b-better.com and it could feature on a future episode of Pipe Dream. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai... Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most podcast hosts are making a costly mistake before a single word is recorded, and it's costing them great guests, great stories, and great content. In this solo episode, Jason Bradwell reveals why the pre-interview briefing call is the single most underrated tool in B2B podcast production. Drawing on hundreds of guest briefings at B2B Better, Jason walks through exactly how to structure the call, what to cover, and why skipping it is a guaranteed path to a flat, forgettable episode. Whether you're running a B2B podcast to generate pipeline, build brand authority, or support your owned media strategy, the briefing call is the foundation that makes everything else work. From establishing genuine chemistry between host and guest, to uncovering the story behind the story, to protecting yourself from wasting time on the wrong interviewee, this episode is a masterclass in podcast operations done right. Jason also covers how to put nervous guests at ease by clearly setting expectations around question reviews, editorial sign-off, and recording flexibility, which is critical when working with senior B2B decision-makers who may never have been on a podcast before. Key Takeaways ◼️ How to structure a briefing call that covers chemistry, content, and logistics in one focused conversation before any recording begins. ◼️ Why cold guest bookings fail and how skipping the pre-interview step forces you to build the plane while it's already in the air. ◼️ How to uncover the real story behind a guest's LinkedIn profile and find the differentiated angle that makes your episode stand out. ◼️ Why giving guests editorial control over questions and sign-off is the key to landing high-quality B2B guests who feel confident promoting the episode. ◼️ How to use the briefing call as a filter to identify guests who are not the right fit before you've committed to a full recording session. ◼️ Why the briefing call is central to a B2B owned media strategy that produces content sales teams can actually use to move prospects through the pipeline. Chapter Markers 00:00 Intro 01:00 Why Cold Guest Bookings Produce Flat Podcasts 02:00 The Three Goals Every Briefing Call Must Hit 03:00 How to Structure Your Briefing Call Step by Step 05:00 Reassuring Guests and Reducing Their Risk 06:00 Why Briefing Calls Turn Strangers Into Collaborators 07:00 How to Find the Story Behind the Story 07:45 Using the Briefing Call as a Quality Filter Relevant Links and Resources Riverside (recording platform referenced in episode): https://www.riverside.fm What's Next If this episode made you rethink how you're booking and briefing podcast guests, share it with someone running a B2B show who needs to hear it. More solo episodes on practical podcast operations are coming soon, including how to exit a guest gracefully when things do not work out. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B podcasts are quietly failing their businesses, and the owners don't even know it. If your show is only driving downloads and impressions, you're leaving pipeline, revenue, and serious commercial momentum on the table. In this solo episode of Pipe Dream, Jason Bradwell breaks down four powerful podcast segment types that the vast majority of B2B companies are completely ignoring. Whether your show runs fortnightly or monthly, these segments are designed to stretch your content further, fill your feed more consistently, and move prospects through every stage of the buyer journey, from totally unaware all the way through to product aware. Jason explains how to think like a media company, why the standard guest interview format is holding your show back, and how a few simple structural additions can transform your podcast into a genuine revenue engine. Key Takeaways ◼️ How to use a Recap Segment to share your point of view without overshadowing your guest ◼️ Why the Hidden Segment helps you publish more frequently without recording extra episodes ◼️ How to use a Trending News Segment to tag companies and individuals and dramatically increase content visibility ◼️ Why a Company Updates segment is one of the most underrated tools for bottom-of-funnel nurture ◼️ How to map your podcast content across all four stages of buyer awareness ◼️ Why thinking like a media company is no longer optional for B2B brands serious about owned media Chapter Markers 00:00 Intro 01:00 Why Most B2B Podcasts Get Stuck at Top-of-Funnel 02:00 Using Segments to Drive Mid and Bottom-of-Funnel Results 02:45 Segment 1: The Recap Segment 04:00 Segment 2: The Hidden Segment 06:00 Segment 3: The Trending News Segment 07:45 Segment 4: Company Updates What's Next If any of these segments sparked an idea for your show, don't let it sit, book a call with Jason and turn that idea into a content system that actually drives pipeline. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-%7C-A-B2B-Marketing-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link 56,000 YouTube views, 4,500 podcast downloads, and 2,500 subscribers built from scratch — all in 34 working days. Here is exactly how Pipe Dream got there and what still needs fixing. Around day 40 of the Pipe Dream 100-episode daily publishing challenge, Jason Bradwell pulls back the curtain on the real performance data — the wins, the gaps, and the specific changes the team is making to close them. This is an honest, unfiltered look at what it takes to run a high-frequency owned media programme as a B2B agency while simultaneously delivering that same service for clients. Jason breaks down the full content distribution stack: daily publishing on YouTube, Apple Podcasts, Spotify, personal LinkedIn, and brand LinkedIn, supported by a modest five-pound-per-episode advertising budget on YouTube. He shares why that paid push was necessary to escape a cold start on a brand new channel and what the experiment of pulling it back will reveal about organic content resonance. On LinkedIn, an important early finding is emerging: long-form video cuts of seven to eight minutes are generating 20 to 30% more engagement than 60-second short clips. That insight is shifting the team's distribution strategy significantly, with native LinkedIn publishing of longer episodes now taking priority over driving audiences off-platform. Jason also addresses where the programme needs work: tighter episode structure using a four-act case study format, more consistent personal LinkedIn promotion across all 12,000 followers, and better packaging through stronger thumbnail design and more compelling opening hooks. Key Takeaways ◼️ How to build a YouTube audience from zero using modest per-episode ad spend to break through cold-start friction ◼️ Why publishing long-form native video on LinkedIn outperforms short clips by 20 to 30% in B2B engagement ◼️ How to use a four-act case study structure to keep every guest episode tight, tactical and under 20 minutes ◼️ Why consistent personal LinkedIn distribution matters more than production volume if you want owned media to drive pipeline ◼️ How to use a daily publishing programme as a test bed for packaging, promotion and format experiments you can apply to client work ◼️ Why thumbnail quality and the first 60 seconds of every episode are the highest-leverage production investments on YouTube Chapter Markers 00:00 Intro 00:30 Why Pipe Dream exists and what it replaced 01:45 The goals (and non-goals) behind 100 daily episodes 02:30 The numbers: downloads, views, subscribers and followers 04:00 How the content is being promoted and distributed 05:10 Why the YouTube ad spend makes sense at this stage 06:00 LinkedIn strategy: why long-form is winning over shorts 07:30 Episode structure and the four-act guest format 08:45 New content formats: industry reaction and news commentary 09:15 Thumbnail and hook quality: practising what we preach 11:00 The bottom line after 35 episodes Relevant Links and Resources Pipe Dream Listen on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-%7C-A-B2B-Marketing-PodcastWatch on YouTube: https://www.youtube.com/@b2bbetter What's Next If this episode gave you a clearer picture of what a high-frequency owned media programme actually looks like in practice, subscribe and leave a review wherever you are listening — it genuinely helps the show reach more B2B marketers who need to hear this. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-%7C-A-B2B-Marketing-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketers are leaving serious pipeline on the table at trade shows. In this episode, Jason reveals the three-stage podcast playbook that transforms your event strategy from an expensive gamble into a measurable revenue driver. Trade show season is a fixture in almost every B2B marketing calendar, yet most brands treat their podcast and their event strategy as completely separate initiatives. In this solo episode, Jason Bradwell breaks down the tactical framework B2B Better uses to help clients integrate podcast content across every phase of a trade show: pre-event, during the event, and post-event. Jason opens by addressing a frustration felt by B2B marketers everywhere: watching leadership commit hundreds of thousands of pounds to trade show presence while content budgets remain paper-thin. The good news is that with the right approach, a podcast can justify that investment and amplify it significantly. The pre-event phase focuses on a simple but powerful shift in cold outreach. Rather than asking prospects to visit your booth, inviting them to be featured on your podcast from the show floor lifts response rates from the industry-standard 2% up to 15-20%. During the event, Jason explains how to set up a mini broadcast studio within your booth, drawing on a real example from a client activation in Amsterdam. A well-executed editorial plan at a single trade show can generate 3 to 12 months of high-quality content. The post-event phase covers how to package that content into sales follow-up sequences that keep accounts warm long after the event ends. Key Takeaways ◼️ How to shift your cold outreach from a sales pitch to a value-first podcast invite that lifts response rates from 2% to 15-20% ◼️ Why treating your podcast and trade show strategy as separate silos is costing you pipeline ◼️ How to carve out a dedicated recording space at your booth and turn it into a micro-event within the wider trade show ◼️ Why a single trade show can generate up to 12 months of relevant B2B content when you plan your editorial calendar in advance ◼️ How to use post-event content packages to give your sales team warm, relevant touchpoints for prospect follow-up ◼️ Why owned media gives B2B brands a structural advantage over competitors relying purely on paid event presence Chapter Markers 00:00 Intro 00:01 The Trade Show Budget Problem Every B2B Marketer Knows 00:02 Pre-Event: Using Podcast Invites to Book More Meetings 00:04 Why Shifting the Ask Changes Your Response Rate Completely 00:05 During the Event: Building a Live Content Engine on the Show Floor 00:07 Post-Event: Turning Content Into Sales Follow-Up Sequences 00:08 Key Takeaways and How to Get in Touch Relevant Links and Resources RODE Wireless GO II (compact field mic referenced in episode): https://rode.com/en/microphones/wireless/wirelessgoii What's Next If you are heading into trade show season, now is the time to build your podcast editorial plan around it. Reach out to Jason on LinkedIn or drop him an email via the link in the show notes to talk through how B2B Better can help you turn your next event into a content and pipeline engine. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/  Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-Podcast Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B podcasts look polished, sound great, and go absolutely nowhere. The uncomfortable truth? It's not a production problem. It's a strategy problem. In this solo episode of Pipe Dream, Jason Bradwell breaks down one of the most misunderstood distinctions in B2B content marketing: the difference between a podcast production agency and a podcast marketing agency. Drawing on his experience leading marketing teams with multi-million-dollar budgets at enterprise B2B organisations, Jason explains why production quality alone will never move the needle on pipeline. A podcast production agency delivers great audio and visuals, then hands the content back to the client. A podcast marketing agency works across the entire process, from editorial and promotional strategy through to distribution, sales enablement, and ongoing optimisation. The difference is between content that looks good on a slide deck and content that actually closes deals. Jason shares three questions that any podcast marketing agency worth working with will ask from day one, covering how success is defined within the wider go-to-market strategy, how the buyer journey informs content decisions, and why a distinct point of view is the foundation of any show that stands out in a sea of commodity B2B content. Key Takeaways ◼️ How to identify whether you are speaking to a podcast production agency or a podcast marketing agency before you sign a contract ◼️ Why defining success at the outset, whether that is pipeline, brand awareness, or sales enablement, shapes every creative and strategic decision that follows ◼️ How to use the buyer journey to develop podcast content that moves prospects from unaware to converted, rather than creating content in a vacuum ◼️ Why a strong point of view is the single biggest differentiator for B2B thought leadership content, and how a marketing agency helps you develop one ◼️ How to prevent your podcast from becoming a siloed marketing vanity project by aligning sales and marketing from the very beginning ◼️ Why production quality matters but will never compensate for a weak narrative or an unclear commercial objective Chapter Markers 00:00 Intro 00:30 Why Jason Uses the Word "Marketing" Deliberately 02:00 What Separates a Production Agency from a Marketing Agency 03:00 The Full-Service Approach Explained 04:00 Question 1: What Does Success Look Like? 05:30 Question 2: What Does the Buyer Journey Look Like? 07:00 Question 3: What Makes You Different from Your Competitors? 08:00 Wrap-Up and How to Get in Touch What's Next If this episode made you rethink how your podcast fits into your wider marketing strategy, the next step is a conversation. Reach out to Jason on LinkedIn or book a meeting directly using the link at the top of these notes. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Your download count is flattering you. And if you're pitching your podcast to a board on the back of it, you're building on sand. In this solo episode, Jason Bradwell calls out the most common measurement mistake in B2B podcasting and reveals the one metric that actually tells you whether your show is working. If you're running a podcast to drive pipeline rather than ego, this episode is essential listening. For most B2B businesses, downloads are a red herring. If your total addressable market is a few hundred or a few thousand companies, benchmarking your show against Joe Rogan or Diary of a CEO is not just meaningless -- it's actively misleading. The metric you should be tracking instead is Consumption Rate (on podcast platforms) or Watch Time (on YouTube). These tell you something far more important: how resonant your content actually is with the people who matter. Jason breaks down exactly where to find these figures in Apple, Spotify, and YouTube analytics, and makes the case that 100 listeners consuming 80% of your episode is worth considerably more than 10,000 who drop off after 60 seconds. For anyone building a business case internally to launch or continue a B2B show, this is the argument you need. Key Takeaways ◼️ Why downloads are a misleading success metric for the vast majority of B2B podcasts ◼️ How to use Consumption Rate to measure whether your show is actually resonating with buyers ◼️ Why 100 highly engaged listeners outperforms 10,000 passive ones in a B2B context ◼️ How to find Watch Time and Consumption Rate inside Apple, Spotify, and YouTube analytics ◼️ Why resonance over reach is the right frame when your total addressable market is finite ◼️ How to build a credible, data-backed business case for your podcast using a single metric Chapter Markers 00:00 Intro 00:30 Why downloads are the default metric for podcasts 01:30 The problem with downloads as a B2B success metric 02:20 Introducing Consumption Rate and Watch Time 03:00 Resonance vs. reach: which actually matters for B2B? 03:30 Where to find Consumption Rate in Apple, Spotify, and YouTube 04:00 The one metric to bring to your board What's Next If this episode made you question how you're currently measuring your show, it's time to dig into your analytics and find your Consumption Rate today. Share this episode with any founder or marketer who's still leading with download numbers in their next board update. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai...Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link They hit the top 10 in their category. They landed Fortune 500 CEOs. They racked up downloads month after month. And they closed precisely zero deals. In this solo episode, Jason Bradwell unpacks one of the most common and costly mistakes in B2B podcasting: building a show for your ego instead of your pipeline. If your guest list reads like a networking wish list, this episode is for you. Most B2B podcasters start in the same place: chasing the biggest, most recognisable names in their industry. The logic feels sound. Credibility by association. Impressive LinkedIn posts. A logo wall of guests. But those guests are rarely in your ICP; their audiences are not your audience, and the conversations you have with them rarely address the specific, real-world problems your prospects are wrestling with right now. Jason walks through the practical alternative: the editorial-led approach. Instead of starting with the guest, you start with the question. What keeps your prospects up at night? What objections come up on every sales call? What decisions are they struggling to make? Those questions become your episode topics, and the guests you find to answer them do not need to be famous. They need to be credible, relevant, and close enough to the work that your prospects genuinely recognise themselves. He also outlines a five-step framework for building an editorial roadmap rooted in sales intelligence and explains the only metrics that actually matter when measuring a podcast's commercial impact. Key Takeaways ◼️ How to audit your sales calls to build a content-driven editorial roadmap ◼️ Why booking recognisable guests optimises for vanity metrics rather than pipeline ◼️ How to structure an episode around a prospect's problem instead of a guest's agenda ◼️ Why the best podcast guests are often practitioners and customers rather than celebrities ◼️ How to give your sales team content they can actually use to move deals forward ◼️ Why download counts are the wrong success metric and what to track instead Chapter Markers 00:00 Intro 00:45 The top 10 podcast that closed zero deals 01:30 Why chasing big-name guests hurts your pipeline 02:45 Start with the question, not the guest 03:30 Ego approach vs. editorial approach: a direct comparison 05:00 When big-name guests do make sense 05:30 Five steps to build an editorial-led podcast strategy 06:45 The only metrics worth measuring What's Next If this episode made you rethink your guest strategy, the next step is simple: pull up your last five sales calls and write down the questions that came up most. That is your editorial roadmap. Share this episode with anyone on your team who is involved in your podcast or content strategy. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

Are your dreams from God… or just your own ambition?In this episode of Free to Dream Podcast, we unpack what it truly means to dream with God — not just for Him, and not just about Him—but with Him.If you've felt stuck, unclear, restless, or unsure whether your vision is aligned with heaven, this conversation will bring clarity. We explore biblical dreaming, divine partnership, and how alignment with God transforms ambition into anointed assignment.You'll discover: • The difference between striving and Spirit-led dreaming • How to align your mindset, heartset, and dreamset • Why intimacy with God unlocks clarity • The biblical foundation for vision and purpose • How to move from inspiration to faith-filled actionGod is still speaking. Are you listening? Learn more about my DREAM: Academy here - https://thejuliagentry.com/dreamacademy/Don't forget: Your alignment awaits! Click here to join me for the Arise & Align Experience: https://thejuliagentry.com/ariseandalignexperience/Or to learn more about How to Arise & Align like your life depends on it, click here: https://youtu.be/V06BgwlKrXo?si=980j9EF7yxSFH_xKSubscribe to my podcast, Free to Dream Podcast, for more in-depth teachings that will make you laugh, cry, and not feel so alone: https://thejuliagentry.com/podcast/To learn even more about me: TheJuliaGentry.com To read the book that started this whole thing, DREAM - I Dare You: https://thejuliagentry.com/booksLove the show? Subscribe, rate, review, and share!Join the Free To Dream Community today:https://thejuliagentry.comInstagramFacebookYouTube

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link One article claimed the corporate podcast bubble is about to burst. Jason isn't letting that go without a fight. A piece published on Inc.com arguing that corporate podcasting is inefficient, hard to justify, and on borrowed time landed in Jason's feed, and rather than scroll past it, he decided to take it apart, argument by argument. In this solo episode, Jason gives credit where it's due, challenges where the thinking falls short, and makes the case for why B2B podcasting represents a bigger commercial opportunity than ever. The article in question, written by digital communications leader Paul Rei, raises four core arguments: audio is slower than text (the so-called "60% efficiency gap"), comprehension suffers in audio format, listeners lose the ability to search and skim, and ROI is nearly impossible to measure. Jason takes each one seriously and then explains precisely why the framing misses the point entirely. The real issue, as Jason sees it, is that the article evaluates podcasting as a content format competing directly with text. But that is not the right question. The person listening to your podcast is on a commute or at the gym, they are not about to open a white paper. A piece of content consumed at 150 words per minute beats one that never gets read at all. Jason also pushes back on the comprehension argument, noting the study cited compares students processing dense academic material in audio against text, a category error when applied to well-produced B2B thought leadership content. And on the loss of agency point, he highlights that tools like Descript have effectively solved the transcript problem already. Key Takeaways ◼️ Why the "efficiency gap" argument misunderstands how people actually consume podcasts, and why a 150 wpm listen beats a white paper that never gets opened ◼️ How to evaluate B2B podcasting as a full-funnel platform rather than a content format competing with text ◼️ Why the comprehension study cited against audio is a category error when applied to conversational, editorial thought leadership content ◼️ How to use transcripts and companion content to solve the "loss of agency" problem with tools like Descript ◼️ How B2B organisations have attributed over £250,000 in closed-won revenue to a single podcast, tracked directly in HubSpot ◼️ Why the corporate podcast bubble will only burst for brands with no strategy and what separates them from those generating real commercial returns Chapter Markers 00:00 Intro 01:05 The "60% Efficiency Gap" and What It Actually Means 02:00 The Comprehension Study: Why the Research Doesn't Apply 02:45 Loss of Agency: Has the Argument Kept Pace With the Industry? 03:20 The Vanity Project Problem 04:30 Why the Article Is Asking the Wrong Question 05:20 How B2B Brands Are Attributing Real Pipeline to Podcasting 06:15 Is the Corporate Podcast Bubble About to Burst? Relevant Links and Resources Original article by Paul Rei on Inc.com: "The Corporate Podcast Bubble Is About to Burst"Descript (transcript and editing tool mentioned): https://www.descript.comLenny's Podcast: https://www.lennysnewsletter.com/podcast20VC Podcast: https://www.thetwentyminutevc.comConnect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ What's Next Got a take on whether the corporate podcast bubble is real? Jason wants to hear it. Drop him a message on LinkedIn or leave a comment below. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-Podcast Learn more about B2B Better: https://www.b2b-better.com

Inside the 12 Phases of Transition, Angelic Attendants, Past Lives & the Science of IntuitionPodcast Highlights~1) Who's really communicating with you from the unseen world2) The shocking truth about healing and death3) What actually happens in the afterlife—and who meets you there4) What Source says about fear (and why it controls so much)Julie Ryan is here; you'll discover how the invisible world around you—your angels, your past lives, your health, and even the loved ones you've lost—are communicating with you constantly. Stay with us, because what Julie reveals may change the way you understand healing, death, and your own soul's design. To learn more: ⁠https://askjulieryan.com/⁠Experience the adventure of a lifetime - a trip to Greece and Turkey in March 2026. Join Debbi aboard the Celebrity Cruise line for the Mystery School experience to acnient ruins, with presentation aboard the ship with the worl'd best speakers: ⁠https://mysteryschoolatsea.com⁠ (click on Debbi Dachinger under referral)Enter a world of channeling, ET's, metaphysics & multidimensional truth. Dare to Dream reveals what most shows won't touch — and what your soul's been asking for.Free Starseed Report: ⁠https://debbidachinger.com/starseed⁠IG: @⁠daretodreampodcast⁠ @⁠debbidachinger⁠Hosted by Debbi Dachinger, award-winning broadcaster, shamanic healer, & book launch mentor for authors ready to rise. ⁠https://debbidachinger.com⁠#JulieRyan #PsychicMedium #medicalintuitive #AngelicAttendants #afterlife #spiritualhealing #energymedicine #pastlives #soulcontracts #spiritcommunication #intuition #consciousness #healingjourney #daretodreampodcast #debbidachinger #death #dying #angels #animals #healingBecome a supporter of this podcast: https://www.spreaker.com/podcast/dare-to-dream-with-debbi-dachinger--1980925/support.

Alignment always requires boldness—because when God speaks, He asks you to move.In this episode of Free to Dream Podcast, we have an honest conversation about what boldness is, and what it's not. Boldness isn't about personality, confidence, or volume. It's simply the willingness to respond. If you've been waiting to feel ready before you move, this conversation will challenge that mindset and help you see boldness through a biblical lens—where faith isn't passive and obedience builds momentum.Don't forget: Your alignment awaits! Click here to join me for the Arise & Align Experience: https://thejuliagentry.com/ariseandalignexperience/Or to learn more about How to Arise & Align like your life depends on it, click here: https://youtu.be/3rnPngwFmyUSubscribe to my podcast, Free to Dream Podcast, for more in-depth teachings that will make you laugh, cry, and not feel so alone: https://thejuliagentry.com/podcast/To learn even more about me: TheJuliaGentry.com To read the book that started this whole thing, DREAM - I Dare You: https://thejuliagentry.com/booksLove the show? Subscribe, rate, review, and share!Join the Free To Dream Community today:https://thejuliagentry.comInstagramFacebookYouTube

Billy Reveals the Fractal Code of Reality, Conscious Creation, and the Forgotten Science of the AncientsPodcast Highlights:• The shocking way ancient civilizations engineered manifestation using geometry and frequency• Why the universe behaves like a living, intelligent hologram • How sacred symbols were actually instruction manuals for reality creation• What modern humanity lost — and how to reclaim our cosmic creative power Join Billy and me at the L.A. Conscious Life Expo Feb 20-23, go to: ⁠https://debbidachinger.com/cle⁠What if the ancients didn't just worship the stars — they engineered reality through them? Billy Carson joins us to reveal how lost civilizations understood manifestation, consciousness, and the fractal code of the universe — and how that knowledge can radically change how you create your life right now. ⁠https://www.4biddenknowledge.com⁠Enter a world of channeling, ET's, metaphysics & multidimensional truth. Dare to Dream reveals what most shows won't touch — and what your soul's been asking for.Free Starseed Report: ⁠https://debbidachinger.com/starseed⁠IG: @daretodreampodcast @debbidachingerHosted by Debbi Dachinger, award-winning broadcaster, shamanic healer, & book launch mentor for authors ready to rise. #debbidachinger #daretodreampodcast #podcast #billycarson #4biddenknowledge #ancientcivilizations #manifestation #sacredgeometry #holographicuniverse #emeraldtablets #consciousness #StarKnowledge #realitycreation #cosmictruths #hiddenhistory #galacticwisdomBecome a supporter of this podcast: https://www.spreaker.com/podcast/dare-to-dream-with-debbi-dachinger--1980925/support.

This episode is brought to you by B2B Better. We turned down SaaS clients and e-commerce brands to become the only video-first podcast agency for service-based B2B businesses. Specificity is the strategy.  If you've ever said "we can do that" to every client who walks in, this episode is your wake-up call. Host Jason Bradwell breaks down why niching down is the fastest path to becoming the obvious choice, and why being a bit of everything for everyone means you're actually nothing for nobody. Jason's core point is clear: when he set out to build B2B Better, he committed to being specific on two levels - who they serve and what they do. Not just B2B, because B2B is a hemisphere. They went one layer deeper: service-based businesses. Consulting firms, agencies, system integrators, compliance specialists. Companies that sell expertise, not products. People, not software. Trust and relationships, not features and pricing. That's what lends itself to their service: video-first podcasts that turn your point of view into pipeline. Nothing else. The same principle applies to podcasts. When a client says they want to launch a show, Jason's first question is: what's your superpower? Here's the formula. "This is a podcast about X, and unlike other podcasts about X, only we do Y." Most B2B podcasts fail this test. They say "we're a podcast about technology" or "leadership" or "AI." So are thousands of others. There's no "and." There's no reason to choose you. Add the "and" and everything changes. One show in the B2B Better portfolio is Data and Biotech: "a podcast about data science, and unlike other data science podcasts, only we explore it through the lens of biotech manufacturing." Suddenly if you're a data scientist in biotech, there's only one show for you. That specificity drives 75% to 80% episode completion rates, nearly double the industry average because every listener is exactly the right person. The fear of niching down is real. Every founder worries about leaving money on the table. But saying yes to everyone dilutes your positioning, creates operational inefficiency, and kills pricing power. What actually happens when you niche properly: the funnel gets narrower at first, but the people who raise their hand are perfect fits. They convert faster, pay more, stay longer, and refer others in the same niche. Year one it feels limiting. Year three it feels like leverage. Year five it feels like a moat. The framework to choose your niche: look at your best clients, not biggest. Validate the economics. Test your thesis before announcing publicly. Then commit hard and communicate clearly—change the website, the LinkedIn, the pitch deck. Say who you serve and who you don't. Resonance over reach. Always. Chapter Markers 00:00 - The "we can do anything" agency problem 01:00 - Why B2B isn't a niche, it's a hemisphere 02:00 - Choosing service-based businesses as the core niche 03:00 - Selling expertise, not products: why podcasts fit perfectly 04:00 - Video-first podcasts and the full service offering 05:00 - The superpower formula for podcast positioning 06:00 - Data and Biotech: the power of the "and" 07:00 - 75 to 80% completion rates and what resonance looks like 08:00 - Deeply engaged beats loosely interested every time 09:00 - Addressing the fear of leaving money on the table 10:00 - How niching compounds: pricing, referrals, close rates 11:00 - Four-step framework to choose your niche 12:00 - Specialists compound, generalists reset to zero 13:00 - Resonance is a revenue metric, reach is vanity 14:00 - Direct, systematic, results-driven: the B2B Better approach 15:00 - Write your "and" statement this week Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream on Podbean Explore B2B Better website and the Pipe Dream podcast 

This episode is brought to you by B2B Better. Most owned media audits produce 50-page reports with vague recommendations and zero next steps. We give you four questions, 90 minutes, and a clear decision: kill, fix, or scale.  If your podcast has downloads but no pipeline, this episode shows you how to audit your entire owned media strategy in 90 minutes and walk away knowing what's broken and how to fix it. Host Jason Bradwell breaks down the Four R Framework — Reach, Resonance, Revenue, and Repeatability — plus a decision tree to kill, fix, or scale. Jason's core point is clear: most owned media audits are useless. They take weeks and produce reports filled with vanity metrics. Today you get four questions that reveal everything in 90 minutes. Reach is the least important. It can be bought. If you turn off ads tomorrow, what happens? That tells you whether you have real distribution or rented attention. Resonance is where it gets interesting. Jason would rather have 100 views at 85% consumption than 10,000 views at 20%. The 100 who watch the whole thing are deeply engaged. The 10,000 who clicked away were never going to buy. For video, 50% consumption is good, 70% is excellent. For podcasts, 50% is good, 75% is excellent. Revenue asks: is your strategy generating commercial results? The benchmark: 30 to 50% of closed deals should have at least one content touch. Content-influenced deals should close 20 to 30% faster. If attribution is weak, you have an activation problem, not a content problem. Repeatability determines if your strategy works long term. You should produce content four to six weeks in advance without overtime. If you're in hero mode with one person holding everything together, you need systems, not heroics. The decision tree is simple. High reach but low resonance? Fix the content. Low reach but high resonance? Scale distribution. Low everything? Kill it. High everything but low repeatability? Fix operations first. Chapter Markers 00:00 - Why most owned media audits are useless 01:00 - The Four R Framework and why reach matters least 02:00 - Resonance and consumption rate benchmarks 03:00 - 100 views at 85% beats 10,000 at 20% 04:00 - Revenue attribution and pipeline influence 05:00 - Direct vs influenced vs self-reported attribution 06:00 - Repeatability and sustainability benchmarks 07:00 - Hero mode vs documented processes 08:00 - The decision tree: kill, fix, or scale 09:00 - High reach but low resonance means fix content 10:00 - What to do on Monday morning based on your audit 11:00 - Fix activation by emailing sales directly 12:00 - Four questions, 90 minutes, one action 13:00 - Get the full audit template with benchmarks Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream on Podbean Explore ABM reporting in HubSpot for tracking accounts touched Explore B2B Better website and the Pipe Dream podcast 

Who you are in Christ shapes how you live, decide, and show up every day.If you feel disconnected, unsure, or stuck striving, this message will bring clarity.Who you are in Christ is not just a theological idea—it's the foundation for identity, confidence, and spiritual growth in real life.In this episode of Free to Dream Podcast, we explore how the power of God works through identity, not performance. From Genesis to Ephesians, Scripture reveals that when identity is lost, people hide—but when identity is restored, God's power becomes active.In this episode, you'll discover:What the Bible really means by who you are in ChristWhy identity confusion leads to burnout, fear, and strivingHow the power of God operates through alignment, not effortWhat Ephesians teaches about being wrapped in ChristHow understanding your identity changes daily decisions and directionThis teaching is for anyone who wants faith that works in everyday life—not just on Sundays.When you know who you are in Christ, everything changes.

This episode is brought to you by B2B Better. Stop sending "just checking in" emails. We build owned media systems that give your sales team actual reasons to reach out, turning podcasts into sales enablement assets that move deals forward. If your sales reps send "just checking in" emails to prospects who've gone quiet, this episode explains why those fail and what to do instead. Host Jason Bradwell breaks down how to create milestone moments, legitimate, value-led reasons to reach out through long sales cycles without sounding desperate. Jason's core point is clear: most B2B sales cycles are brutally long, but sales teams don't know how to stay present without being annoying. The traditional approach fails. Discovery call, proposal sent, then "just checking in" emails with no response. Twelve months later, the prospect went with a competitor because "you didn't understand our business." After month two, you had nothing valuable to say. 95% of B2B Better's clients have sales cycles over six months. And 95% of your customers are out of market at any given time. Your job is to stay present so when they flip to being in market, they think of you first. Most owned media falls apart here. Marketing creates beautiful content. Sales sees it but has no idea how to use it in actual sales motion. Marketing measures downloads. Sales measures meetings. Different languages, different outcomes. Milestone moments fix this. Month one: send proposal plus a podcast clip addressing their exact challenge. Month three: benchmark report. Month four: webinar invite. Month five: customer story. Month six: check in with context. Months seven to twelve: new episodes create new reasons to reach out. Month eighteen: deal closes because you felt like a partner. B2B Better's sales enablement kits deliver three clips with email copy, key graphics, follow-up sequences, and tags showing which funnel stage each piece serves. One innovation: sales stitch videos where reps record 30-second reactions to clips. Personal brands beat company brands these generate thousands of views when originals get hundreds. This works with three things: marketing-sales alignment through quarterly planning, infrastructure for sales to contribute to production, and attribution through CRM tracking plus conversations about where content surfaces in deals. Chapter Markers 00:00 - The "just checking in" problem that kills deals 01:00 - Context on long sales cycles and 95% out-of-market buyers 02:00 - Why owned media strategies fall apart at sales activation 03:00 - Traditional approach: proposal to dead deal in 12 months 04:00 - Milestone moments approach: 18-month cycle done right 06:00 - What qualifies as a milestone moment 07:00 - Timing and sequencing content to the buyer journey 08:00 - Sales enablement kit components 09:00 - Tags and metadata for searchable, attributable content 10:00 - Sales stitch videos: personalising content at scale 11:00 - Why personal brands beat company brands in B2B 12:00 - Three requirements: alignment between teams 13:00 - Infrastructure for sales to contribute to production 14:00 - Attribution: quantitative and qualitative tracking 15:00 - The challenge: audit your last five gone-quiet emails Useful Links Connect with Jason Bradwell on LinkedIn Read the Ehrenberg-Bass 95-5 rule research Explore HubSpot CRM for tracking content touches Check out Salesforce CRM Explore B2B Better website and the Pipe Dream podcast 

Most B2B companies struggle to turn marketing into measurable pipeline. At B2B Better, we build owned media systems that sales teams actually use to close deals, shortening cycles, improving reply rates, and directly influencing revenue. If you're tired of content that looks good on paper but doesn't move the business forward, visit the links in the show notes to learn how we do it differently. If your best clients won't sign case studies because legal says no, this episode shows you exactly how to flip that dynamic. Host Jason Bradwell shares how he cracked this problem working in broadcast media tech, where sports properties refused to give free logo rights to vendors they were already paying. Jason's core point: legal teams don't fear telling the story, they fear losing control over how it's told. Traditional case studies feel like monumental approval chains with multiple drafts and stakeholder reviews. It's easier to just say no. Jason worked for a tech company serving major sports media properties. The opportunity seemed obvious: tell stories about household name clients. But sports rights holders get paid millions for sponsorship rights. Why would they give a tech vendor free permission to use their name for marketing? Most teams try tactics that don't work: anonymous case studies nobody believes, paying for logo rights, using old logos without permission, or giving up entirely and competing on price. Here's what changed. When Jason's team sat down with legal teams, they learned it wasn't fear of the story—it was fear of losing control and bandwidth nightmares. So they launched a podcast with a different value exchange. Instead of "come talk about how great we are," the pitch was "come talk about your work and how you see the industry evolving." Questions submitted in advance. Full approval. Nothing goes live without sign-off. A VP of digital from a major sports league who'd said no to every promotional request for years agreed almost immediately. When Jason asked why, the answer was clear: "For years you've been asking me to do things for you. But this time you asked me to do something for me." The unlock is simple. Traditional case studies ask for public endorsement with high risk and zero personal upside. Editorial podcasts offer a platform to showcase expertise, professionally produced content they can use, and full control. The acceptance rate jumps from 5% for case studies to 70% for editorial podcasts. Sales can share clips without requiring testimonials, and the credibility is more authentic because it doesn't feel like marketing. Chapter Markers 00:00 - The legal blocker problem across every sector 01:00 - Working with sports media properties that wouldn't give logo rights 02:00 - Why GDPR and compliance make traditional case studies nearly impossible 03:00 - Four failed attempts most teams try 04:00 - What legal and compliance teams actually fear 05:00 - How podcasts flip the value exchange 06:00 - The breakthrough moment with the VP of digital 07:00 - Why "look how great they are" beats "look how great we are" 08:00 - Traditional case study vs editorial podcast value exchange 09:00 - The counterintuitive power of implied association 10:00 - The seven-step execution process 11:00 - Using content strategically in sales without testimonials 12:00 - Acceptance rates and ROI timeline 13:00 - Why this works even for clients who'd sign case studies 14:00 - The challenge: Email your top 10 blocked clients Useful Links Connect with Jason Bradwell on LinkedIn Check out The Tim Ferriss Show and The Twenty Minute VC Explore B2B Better website and the Pipe Dream podcast 

If your podcast has 10,000 downloads and only two sales meetings, Jason's take is blunt: you're doing everything wrong. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B podcasts become expensive therapy sessions for executives who like hearing themselves talk, and more importantly, how to fix it. Jason's core point is clear: downloads don't pay salaries, pipeline does. Most B2B podcasts fail commercially for four reasons. They borrow strategy from B2C entertainment instead of building revenue assets. They optimise for vanity metrics because that's what vendors sell. They exist in a silo with no connection to sales motion or funnel stages. And the generic interview format doesn't map to the buyer journey. The problem isn't production quality or download numbers. The problem is that marketing makes the show, sales doesn't know it exists, and when sales don't use it, it's just an expensive content theatre. One 45-minute conversation with a random influencer doesn't help a prospect at the consideration stage trying to figure out if you can actually deliver results, or help a champion sell your solution internally to their CFO. Instead of downloads, impressions, and social shares, here's what actually matters. Leading indicators like enterprise guests booked from your ABM lists, meetings created attributed to podcast touch, and accounts touched. Commercial outcomes like deal stage acceleration, rep usage in sequences and discovery calls, and pipeline influenced. That's the difference between vanity metrics and revenue metrics. One makes marketing feel busy, the other moves the business forward. Jason shares a real example. A B2B tech company ran a podcast for 18 months with 40 episodes, a few thousand downloads, and zero pipeline influence. They interviewed random influencers because "that's what podcasts do." Their sales team had never heard of the show. B2B Better killed the influencer strategy and started interviewing their own clients, CTOs and engineering leaders who'd worked with them but would never sign traditional case studies due to compliance constraints. They packaged content as battle cards and sales enablement artifacts, not social clips. Within 90 days, sales used clips in 60% of discovery calls, influenced £3 million in pipeline, and improved outbound reply rates by 34% when reps included a 92-second client clip in sequences. Same production effort, completely different outcome. The only difference was strategy. Here's the process. Audit your funnel gaps to find where deals actually stall. Map content to that stage. Design multi-segment episodes that serve different funnel stages, not one 45-minute interview that does nothing particularly well. Package for sales with battle cards, objection handlers, and committee packs. Measure commercial impact through meetings created, accounts touched, pipeline influenced, and deal velocity, not downloads. If you can't answer "which specific deals will this help us close," you're not ready for a podcast. You don't have a content problem, you have a strategy problem. Stop trying to be Joe Rogan. You're building a revenue asset, not an entertainment show. Chapter Markers 00:00 - Why downloads don't pay salaries, pipeline does 01:00 - The word podcast has become a red herring 02:00 - Four reasons B2B podcasts fail commercially 03:00 - No connection to sales motion equals content theatre 04:00 - Revenue metrics that actually matter 05:00 - Real example: Zero to £3 million pipeline influenced 06:00 - The process: Audit, map, design, package, measure 07:00 - Multi-segment episodes serving different funnel stages 08:00 - Most teams shouldn't have a podcast yet 09:00 - The activation test: Ask sales if they've used it Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream Podcast on Podbean HubSpot ABM reporting guide for tracking accounts touched Explore B2B Better website and the Pipe Dream podcast 

If you're creating a dozen LinkedIn clips, X posts, blog articles, and email newsletters from every podcast episode because you can, this episode will change how you think about repurposing forever. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B teams get content atomisation completely wrong and what to do instead. Jason's core point is clear: just because you can create 50 things from one piece of content doesn't mean you should. The real problem isn't lack of effort, it's creating a little bit of everything instead of focusing on the few assets that actually move prospects through the buyer journey. Most teams are building redundancy, not results. The appeal of content repurposing is obvious. You record one 60-minute podcast episode and suddenly you can create clips for LinkedIn, X, Instagram, blog posts, newsletters, listicles for SEO, and ads. At the end, you've got 50 things from one episode. Sounds amazing, right? But that mindset creates massive redundancy because you're not asking the critical question: should you actually create all of this? Can you create clips for X? Sure. But are your customers actually on X? Only three people subscribe to your newsletter, so why spend the time turning this into an email? What B2B Better does instead is map the content they create from one flagship piece against the buyer journey, specifically the stages of buyer awareness: unaware, problem aware, solution aware, and product aware. When you map these stages on a grid, you can identify how to plug each gap using different distribution channels. Take the unaware stage. There's a subset of your target audience that's unaware a massive problem is facing them. How do you reach them? B2B Better typically suggests running ads on platforms like LinkedIn or Google using content from your podcast that educates them about the problem. But you can't just hope that content naturally comes out of your recording. You need to script for it ahead of time. If you're running a guest-based podcast, ask questions that evoke answers and perspectives that educate unaware customers about the problem they're facing. Now flip to the product aware stage. These are people who know about the problem and solutions available, but don't have enough trust in your product to pull the trigger. For this stage, interview your existing customers and have them talk about their experiences using your product or service. Then turn that content into something your sales team can use to hit leads who have already demonstrated interest in your business. This is the tipping point that moves them from uncertainty to actually picking up the phone. This exercise of mapping different content types to different stages of buyer awareness is incredibly useful in evaluating not what content you could create, but what content you should create that's actually going to move people from podcast to pipeline. If this is an exercise you're interested in learning more about and you'd like B2B Better to run it with you, drop them an email or message using the details in the show notes. Chapter Markers 00:00 - Why B2B businesses get repurposing wrong 01:00 - Creating the wrong things instead of what matters 02:00 - Just because you can doesn't mean you should 03:00 - Mapping content to buyer awareness stages 04:00 - Targeting the unaware stage with strategic ads 05:00 - Building trust with product aware prospects 06:00 - Moving people from podcast to pipeline Useful Links Connect with Jason Bradwell on LinkedIn Learn about Stages of Awareness framework Explore Content Atomization strategies for B2B Explore B2B Better website and the Pipe Dream podcast 

✨ Bashar on Open Contact, Human Choice, and the End of Harmful Secrecy

If "becoming a media company" feels like a vague buzzphrase inside your organisation, this episode gives you the real definition. In this solo episode of Pipe Dream, host Jason Bradwell breaks down what it actually means for B2B companies to adopt a media-first mindset and why it's not about chasing views or trying to be BuzzFeed. Jason's core point is clear: becoming a media company means setting yourself up to be a consistent source of trust for the right prospects, through regular cadence and a strong point of view. It's not about impressions or virality, it's about achieving resonance with your prospective customers. And if you don't move toward a media-first mindset, you'll stay stuck in campaign mode, keep starting from zero with cold outreach, paid ads, and SEO, and get increasingly commoditised. The resistance to this shift often comes from short-term thinking. Marketing teams want to see leads now, conversion yesterday. Building trust takes time, and when leadership can't draw an explicit line from content to revenue in the short term, these initiatives start to feel like distractions, especially in volatile economic environments. But companies that don't make this transition will face three fundamental problems. One: they'll be stuck in campaign mode forever. Two: they'll always be starting from zero; cold outreach, paid ads, SEO, all starting from scratch every time. Three: they'll be totally commoditised. Everything they do from a marketing standpoint can and will be replicated by competitors if it isn't already. So how do you navigate the shift into a media-first mindset? Jason offers three critical moves. First, stop thinking about campaigns and start thinking about systems. Build a workflow across your content production that allows you to consistently demonstrate a strong point of view without burning out your team. Second, stop renting attention on borrowed platforms and start focusing on the platforms that allow you to own that attention: your podcast, your newsletter, your website. Third, move away from a content calendar and move into an editorial strategy. This isn't about getting 100,000 people on your website tomorrow, it's about getting the 100 right people today. When B2B companies make this shift, several things start to happen. Outbound gets easier because people start recognising you when you land in their inbox. Sales cycles get shorter because people already trust you across the entire buying committee. Deals get less fragile because you've already demonstrated your value from the start of their buying journey. Inbound starts to balance outbound, content drives actual pipeline, and sales begin to use your marketing assets as intended. If you're ready to stop chasing impressions and start building consistent trust, this episode is your practical roadmap for making the media-first shift without burning out your team. Chapter Markers 00:00 - Introduction: What does becoming a media company actually mean? 01:00 - Defining a media company in B2B context  02:00 - Why B2B companies resist the media-first mindset  03:00 - The attribution gap and short-term thinking  04:00 - Three problems companies face without the shift  05:00 - How to navigate into a media-first mindset  06:00 - Editorial strategy over content calendars  07:00 - What happens when B2B companies make the shift  08:00 - How to get started with B2B Better Useful Links Connect with Jason Bradwell on LinkedIn Check out the Pipe Dream Podcast on Podbean listing Learn about Owned media and Editorial mindset for B2B marketing Explore B2B Better website and the Pipe Dream podcast 

RJ Bell, Steve Fezzik, Munaf Manji and SleepyJ talk NFL SBLX betting. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your outbound is getting ignored, it's not your reps, it's the volume-over-value playbook. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why traditional cold outreach is failing and how owned media can transform your outbound from extractive spam into contextual, value-first conversations that actually get responses. Jason's core point is blunt: AI has flooded inboxes, trust is at an all-time low, and "Can I grab 15 minutes?" reads as extractive instead of helpful. The numbers back this up. Most B2B buyers receive 20-50 outbound emails per day, and there's zero differentiation between them. Our sensors for AI-generated outreach are sharper than ever, which means prospects tune out before they even finish reading. The real cost to your business? SDR burnout, wasted resources, and eroded brand trust. When you're sending volume over value, pipeline becomes a numbers game instead of a game of generating quality, value-first relationships. And that "Can I grab 15 minutes?" CTA puts the burden on prospects to figure out if you're even relevant, it's extractive, not value-driven. The alternative is contextual outreach powered by owned media. Instead of leading with "we have a solution that we think is relevant to you," you lead with "we created a piece of content that we think is relevant to you because we know it's relevant to all the other prospects and personas we're interviewing on our podcast. Curious to know what you think." Here's how it works: build a piece of content IP (podcast, newsletter, YouTube series) with a clear point of view, co-designed with sales around real buyer challenges. Then lead outbound with relevant insights before you ever ask for time. That's the difference between cold and contextual outreach. Cold is a stranger asking for a prospect's time. Contextual is when you're perceived as an informed peer offering relevant insights to your target audience. Owned media used this way gives you credibility and gives value before the ask. And the results speak for themselves: traditional cold outbound rates hover around 2% on a good day. Contextual outreach using owned media can see outbound reply rates go as high as 10-15% and the replies are more substantive than "I'm not interested." They're often "thank you for showing me this content, let's stay in touch." Over 3-12 months, this approach creates a compounding effect: higher reply rates mean more at-bats, warm outreach converts better than cold, and prospects who don't reply now might reach out later because you started the relationship from a position of value rather than an ask. If your outbound program feels broken, this episode is a practical reset on how to use owned media to build credibility first and pipeline second and avoid the extractive playbook that's killing response rates. Chapter Markers 00:00 - Introduction: Why traditional cold outreach is dying 01:00 - The inbox overload problem (20-50 emails/day) 02:00 - What "Can I grab 15 minutes?" really says to prospects 03:00 - The owned media alternative: content IP that demonstrates POV 04:00 - How to align sales + marketing around contextual outreach 05:00 - Results you can expect: 2% vs 10-15% reply rates 06:00 - The compounding effect of value-first relationships Useful Links Connect with Jason Bradwell on LinkedIn Explore B2B Better website and the Pipe Dream podcast 

RJ Bell, Steve Fezzik, Munaf Manji and SleepyJ talk NFL SBLX betting. A roundtable of veteran bettors broke down Super Bowl 60 with a heavy focus on game flow, props, and market behavior, emphasizing patience and precision over headline wagers. The discussion centered on expectations of a slow start, defensive intensity, and a second half that could open up as nerves settle and adjustments take effect. Several participants highlighted how Super Bowls often begin conservatively, with early punts and limited first quarter scoring driven by caution from inexperienced quarterbacks and coaching staffs prioritizing mistake avoidance. That theme led to multiple angles tied to early unders and first quarter restraint, including expectations of punts and the likelihood that both teams would fail to score in the opening quarter. As the conversation shifted to broader game dynamics, there was consensus that second halves historically offer more value, particularly when teams are forced out of conservative scripts. The idea of more points after halftime was framed not just as a trend but as a structural outcome of playoff football, where deficits create urgency and open the door to turnovers, short fields, and higher variance scoring. Props tied to second half production were discussed as a way to avoid inflated first quarter pricing while still capturing offensive upside. Player specific angles focused on role clarity and matchup driven opportunity rather than star power alone. Attention was given to receivers positioned to benefit if defenses concentrate on taking away the opposing offense's primary threat, creating secondary targets with modest statistical thresholds. The group also debated MVP betting, noting that while quarterbacks dominate the award historically, price sensitivity and alternative paths, including defensive performances or uneven quarterback play in wins, complicate the decision. Market mechanics were a recurring theme, with warnings about public money driving overs and popular names higher as kickoff approaches. The panel stressed the importance of shopping numbers, monitoring late movement, and understanding that the sharpest prices often appear before recreational volume floods the market. Rather than chasing long shots, the approach advocated was selective, disciplined, and grounded in how sportsbooks manage risk during the Super Bowl. The overall message was clear, value is created by anticipating how the game is likely to unfold and how the betting market reacts, not by betting every available prop. In a game with massive liquidity and efficiency on sides and totals, the edge lies in timing, structure, and restraint. Learn more about your ad choices. Visit megaphone.fm/adchoices

It is with heavy hearts that we bring you the last episode of The Dare to Dream Podcast, possibly ever. We started this podcast over 5 years ago and after 238 episodes, we are ready to close this chapter. This episode is a final reflection and celebration of the journey we embarked on and who we become along the way. Thank you so much for listening, supporting, and encouraging us over the last 5 years. We couldn't have done this without you all. Expect to learn:Why Vinny and Greg have decided to put The Dare to Dream Podcast into hibernationWhy we started the podcast in the first placeWhy Vinny is moving to New YorkWhy Greg's word for 2026 is "enjoyment"About the retreat Greg's hosting in SedonaAnd much more. Goodbye for now, but please know that this is just the beginning of what is coming next for both Vinny and Greg. For more Dare to Dream content find us on: Apple Podcasts:⁠ ⁠https://podcasts.apple.com/us/podcast/the-dare-to-dream-podcast/id1522983890⁠⁠ Spotify:⁠ ⁠https://open.spotify.com/show/599zlweDDcmXP5YhOX6TFw⁠⁠ Instagram:⁠ ⁠⁠⁠https://www.instagram.com/thedaretodreampodcast/⁠⁠Join Gregory's Newsletter - Live a Story Worth Telling:⁠ ⁠⁠https://liveastoryworthtelling.gregoryrussellbenedikt.com/laswt⁠ If you're ready to create your dream life, book a discovery call with Gregory:⁠ https://calendly.com/gregoryrussellbenedikt-1/discovery-call Join Vincent's Newsletter - Vinny's Field Notes:⁠ ⁠⁠⁠https://vincentvanpatten.substack.com/Vinny's book: https://www.amazon.com/When-Sky-Opens-Answers-Shimmer/dp/B0DSQ7MYRZ?ref_=ast_author_dp For Vincent's writing, travel photography, and more, check out:⁠ ⁠⁠⁠https://vincentvanpatten.com/⁠⁠

Munaf Manji and Steve Fezzik talk Super Bowl 60. RJ Bell joins on Friday for Part 2. Munaf Manji opened the episode by announcing a limited time promotional offer for listeners, providing a seven day all access pass at Pregame.com with an additional twenty dollar discount using the code SLASH20, bringing the price down to seventy nine dollars. He highlighted recent performance from Greg Shaker and Steve Fezzik before transitioning into a wide ranging discussion with Fezzik focused on Super Bowl betting, particularly the evolution and current state of proposition wagers. Fezzik explained how prop betting gained prominence during the 1985 Bears Super Bowl and later became a defining feature of the Imperial Palace sportsbook under Jay Kornegay, eventually carrying over to the Westgate where large scale prop menus became a signature offering. He noted that while Westgate historically led the market, other sportsbooks now release props earlier and with increasing sophistication, reducing edge opportunities. Fezzik described how early release timing, pricing discipline, and market copying have changed over the years, emphasizing that modern props are far more efficient and difficult to beat consistently. The discussion shifted to strategy, with Fezzik cautioning against chasing longshot novelty bets and instead favoring lower variance positions, particularly minus priced props that align with game flow. He explained the importance of volatility and market movement, arguing that early bets that move significantly create opportunities for scalps or middles later in the cycle. Using quarterback rushing and passing yard props as examples, he stressed that failure of popular overs to rise is often a signal the under is correct. Manji and Fezzik also discussed specific wagers they liked, including second half scoring props based on historical trends of higher second half and fourth quarter scoring in Super Bowls, as well as selective player props tied to usage and game state rather than narrative. Fezzik shared that he prefers betting structural advantages such as time of possession, first downs, or quarter specific scoring instead of attempting to perfectly script the outcome of the game. The conversation then turned to practical advice for bettors traveling to Las Vegas, with strong recommendations to use mobile apps to avoid long lines and to favor recreational sportsbooks for better late numbers. Fezzik suggested Westgate and South Point as affordable and well run viewing locations for the game, while cautioning against overpriced sportsbook seating elsewhere. He also noted that March Madness often provides a superior overall betting experience compared to the Super Bowl due to volume, weather, and sustained action. The episode concluded with best bets for the show, highlighted by Fezzik's recommendation of second half over twenty two and a half points, and a reminder that disciplined bankroll management is essential because the Super Bowl remains just one game despite the hype surrounding it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Munaf Manji and Steve Fezzik talk Super Bowl 60. RJ Bell joins on Friday for Part 2. Munaf Manji opened the episode by announcing a limited time promotional offer for listeners, providing a seven day all access pass at Pregame.com with an additional twenty dollar discount using the code SLASH20, bringing the price down to seventy nine dollars. He highlighted recent performance from Greg Shaker and Steve Fezzik before transitioning into a wide ranging discussion with Fezzik focused on Super Bowl betting, particularly the evolution and current state of proposition wagers. Fezzik explained how prop betting gained prominence during the 1985 Bears Super Bowl and later became a defining feature of the Imperial Palace sportsbook under Jay Kornegay, eventually carrying over to the Westgate where large scale prop menus became a signature offering. He noted that while Westgate historically led the market, other sportsbooks now release props earlier and with increasing sophistication, reducing edge opportunities. Fezzik described how early release timing, pricing discipline, and market copying have changed over the years, emphasizing that modern props are far more efficient and difficult to beat consistently. The discussion shifted to strategy, with Fezzik cautioning against chasing longshot novelty bets and instead favoring lower variance positions, particularly minus priced props that align with game flow. He explained the importance of volatility and market movement, arguing that early bets that move significantly create opportunities for scalps or middles later in the cycle. Using quarterback rushing and passing yard props as examples, he stressed that failure of popular overs to rise is often a signal the under is correct. Manji and Fezzik also discussed specific wagers they liked, including second half scoring props based on historical trends of higher second half and fourth quarter scoring in Super Bowls, as well as selective player props tied to usage and game state rather than narrative. Fezzik shared that he prefers betting structural advantages such as time of possession, first downs, or quarter specific scoring instead of attempting to perfectly script the outcome of the game. The conversation then turned to practical advice for bettors traveling to Las Vegas, with strong recommendations to use mobile apps to avoid long lines and to favor recreational sportsbooks for better late numbers. Fezzik suggested Westgate and South Point as affordable and well run viewing locations for the game, while cautioning against overpriced sportsbook seating elsewhere. He also noted that March Madness often provides a superior overall betting experience compared to the Super Bowl due to volume, weather, and sustained action. The episode concluded with best bets for the show, highlighted by Fezzik's recommendation of second half over twenty two and a half points, and a reminder that disciplined bankroll management is essential because the Super Bowl remains just one game despite the hype surrounding it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most B2B podcasts fail because they skip strategy and jump straight to recording. In this solo episode of Pipe Dream, host Jason Bradwell breaks down B2B Better's Podcast to Pipeline Framework, a six-step system designed to turn a podcast from a “nice content idea” into a revenue-generating GTM asset. Jason's core point is that marketing strategy matters more than microphones. The goal isn't to ship episodes, it's to create commercial momentum. That's why B2B Better positions itself as a podcast marketing agency, not just a production company: a podcast should drive pipeline, create revenue, and ultimately turn a profit. Anything else becomes a vanity project that dies after a handful of episodes. From there, he walks through the six phases: 1) Strategy development (the most skipped step). Instead of asking what gear to buy, brands should define what success looks like, who the audience is, and what messages matter. Jason runs strategy workshops with stakeholders across marketing, sales, product, and leadership to build a “show blueprint” that clarifies the what/why/who/how and prevents random feedback from derailing things later. 2) Funnel mapping. Most companies treat podcasts as top-of-funnel awareness only, but Jason argues podcasts can move buyers through awareness, consideration, evaluation, and conversion when you map content intentionally. He introduces B2B Better's distribution grid to align segments and content to different buyer awareness stages and distribution paths. 3) Pre-production. This is the setup work that makes recording smooth: scripting, guest booking and research, and establishing visual/audio treatments so the show feels consistent and intentional. 4) Creative treatment. Here Jason draws a key distinction: production is editing raw footage into a finished episode, while producing is editorial oversight and strategic control to ensure the episode hits the right messages. Many brands only buy production, but what they really need is a producer who can guide the conversation and keep the content aligned to the goal. 5) Integrated campaigns. Distribution and promotion shouldn't be “repurpose one episode into 100 assets.” Jason pushes back on that trend because it often creates redundant content that doesn't move the needle. Distribution has to match the objective: brand awareness might mean short clips plus paid spend; ABM might mean sales enablement and targeted account plays. 6) Reporting and optimisation. A show isn't static. Someone needs to review performance at the episode, channel, and show level with what's working, what isn't, and what market feedback is signaling and then feed that back into strategy (stay the course, pivot, or double down). If you're launching a B2B podcast or already have one that feels like it's going nowhere, Jason's framework is a practical way to treat podcasting like the GTM asset it should be, align every phase to commercial outcomes, and avoid the “six episodes then abandon it” trap. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatment - producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimisation 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Check out Jason's several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

Want to book amazing podcast guests that actually match your ICP? In this solo episode of Pipe Dream, host Jason Bradwell shares his playbook for finding and booking ideal guests without turning the interview into a thinly veiled sales pitch. Jason starts with the elephant in the room: yes, you can invite guests who are also potential customers, but you cannot Trojan horse them. If you bring someone on the show and pitch them live, you create a bad experience for the guest, your audience, and your reputation. The rule is simple: content-first, always. Focus on a great conversation and a genuine value exchange, then let the relationship deepen naturally over time. Next, he breaks down where to find great guests. First: your immediate network. Start with executives, employees, customers, partners, and trusted connections, people who already know you and will say yes faster. Those first few episodes build credibility and social proof, which makes outreach to strangers dramatically easier. Second: your CRM. Jason recommends targeting lapsed prospects accounts you haven't engaged with in weeks or months and using the podcast as a re-engagement mechanism. If you run an ABM strategy, this is especially powerful: you can target high-fit accounts, invite the right people, and start meaningful conversations without a sales agenda. From there, Jason walks through prospecting tools. LinkedIn Sales Navigator helps with demographic and firmographic targeting, and tools like Apollo and Clay can help you build precise guest lists at scale. But the sleeper channels are Slack communities and conference speaker lists. In industry-specific Slack groups, people don't ignore direct notifications the way they do email or LinkedIn DMs. Jason notes content-first outreach can reach 60–70% response rates in the right communities. And conference speakers are already primed to share expertise, so their speaking topic becomes an easy hook to start the conversation. Once you've built your target list, Jason outlines a two-step outreach sequence. Message one is intentionally short: introduce the show, explain why you're reaching out to them, and ask if they'd like more details, no episode pitch, no long explanation. Message two comes after they've shown interest: reinforce why it's worth their time (downloads, guest lineup, maybe even payment) and share a personalised episode angle based on their experience, proving it's a real content opportunity, not random outreach. 00:00 - Introduction: Finding and booking dream guests 01:00 - The Trojan horse trap: content-first always 02:30 - Where to find guests: start with your network 04:00 - Mining your CRM for lapsed prospects 05:30 - Using LinkedIn, Apollo, and Clay for targeting 07:00 - Sleeper channels: Slack communities and speaker lists 09:00 - The two-message outreach sequence 11:30 - Message one: gauge interest only 12:30 - Message two: personalise and reinforce value 14:00 - How to get 60-70% response rates Connect with Jason Bradwell on LinkedIn Check out several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

RJ Bell, Steve Fezzik and Munaf Manji talk NFL Championship betting. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Munaf Manji talk NFL Championship betting. Learn more about your ad choices. Visit megaphone.fm/adchoices

Munaf Manji, Steve Fezzik and SleepyJ talk NFL betting for this weekend. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL Wild-Card betting. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell and Mackenzie Rivers talk NFL betting for Week 17 Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL Week 16 betting. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for Week 15. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for Week 14. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for Week 13. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for Week 12. Best bets as always. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for week 11. RJ Bell, Steve Fezzik and Mackenzie Rivers break down NFL Week 11 betting, starting with RJ promoting a discounted half-season package and highlighting hot handicappers before diving into matchups, market moves and derivative angles. They discuss Fezzik's strong college football season, best bets from previous weeks, and review wins on Jets spreads, Houston-Denver unders, Washington and Cincinnati games, plus Rams and London totals, noting a streak of strong “spot seven cover” results. McKenzie recounts past real-estate ventures as the trio jokes, then they shift into Week 11 analysis: Bengals second-half performance vs Pittsburgh, predictive metrics showing large first-half/second-half splits, and why Cincinnati +3.5 in the second half is RJ's best bet. They break down Green Bay's injuries, Philly line moves, wide-receiver depth concerns, and how market shifts through key numbers signal anti-Green Bay sentiment. They analyze Tampa Bay vs Buffalo, Baker Mayfield's lack of recent rushing, and whether injury or coaching changes explain performance dips. They touch on Tennessee improving after coaching changes, Kansas City's struggles, and how situational scheduling affects motivation. Fezzik gives his picks: Miami 1Q -130, Ravens-Browns under 39.5, and props including Brock Bowers and McBride overs, with McBride's volume spike under Jacoby Brissett emphasized. RJ questions line discrepancies in receiving props and discusses weather-driven total movement. The group debates quarterback traits, offensive limitations, and matchup-specific vulnerabilities, including Arizona's resilience and aggregate point-loss profile. They note 49ers scenarios, comeback histories, late-game aggression logic and how analytics or simulations contrast with intuitive coaching decisions. They close by previewing next week's recording schedule, recapping picks, and encouraging bettors to time wagers around market-expected weather drops, emphasizing second-half mismatches, injury context and evolving team profiles while keeping the tone humorous and conversational. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for Week 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ Bell, Steve Fezzik and Mackenzie Rivers dive into NFL Week 9 betting. RJ Bell, Steve Fezzik and Mackenzie Rivers deliver an intense, fast-moving breakdown of NFL Week 9 betting, loaded with sharp insights, humor, and veteran perspective. (0:00–2:44 RJ) RJ opens with a limited-time $20 for $100 Pregame.com promo, setting a self-aware tone after a cold streak before pivoting to the “six-seven” inside joke. (2:45–9:38 RJ & Fezzik) They riff on culture and YouTube memes, then dig into Fezzik's documented record, the reality of variance, and public scrutiny—RJ publicly offers to bet $1K with anyone doubting Fezzik's winning ways. They stress long-term perspective, bankroll discipline, and Fezzik's 9-of-12 winning seasons. (9:39–15:14 Fezzik) Fezzik unveils his best bet: Atlanta Falcons +0.5 first quarter vs Patriots, citing motivation, coin-toss edges, and mismatch value. RJ challenges him on quarterback health and run-defense matchups, while McKenzie supports with EPA and DVOA metrics. (15:15–24:36) They debate totals, QB injuries, and the “grand salami” of leaguewide overs, revealing how context and psychology shape numbers. (24:37–35:06 RJ) RJ fires his best bet: Houston–Denver Under 40, explaining how both teams' offenses collapse under defensive pressure, why line moves misprice QB injuries, and how coaching style (Sean Payton's conservatism) locks games into “rock fight” mode. (35:07–38:25 Mackenzie) Mackenzie counters with Colts –3 vs Steelers, supported by data showing the Steichen offense outperforming Tomlin's blitz-heavy D; RJ and Fezzik debate side vs team-total angles and line value between –2.5 and –3. (38:26–44:46 Fezzik) Fezzik adds Saints +3.5 4Q vs Rams and Panthers +3.5 4Q vs Packers, explaining how blowouts, motivation, and end-game math make late-quarter dogs profitable. RJ dissects situational trends, home/road splits, and QB rotations, endorsing both plays. (44:47–59:15) They tangent hilariously into Shakespeare, “Back to School,” and North Texas–Navy live-betting logic, turning first-quarter tempo into a masterclass in betting time segments. (59:16–1:03:38 RJ) RJ's second best bet: Arizona Under 26.5 points at Dallas (MNF), citing Kyler Murray's road, primetime, and post-injury struggles; Fezzik cautions against underestimating Dallas's weak D. (1:07:14–1:10:22 Fezzik) Fezzik's player prop: Mahomes Over 4.5 rushes, Allen Over 7.5 rushes, backed by game-flow data and high-leverage situational running. (1:14:45–1:20:27 RJ) RJ leans Chiefs –2.5 vs Bills, defending KC's underrated defense and Mahomes's playoff-like motivation. (1:25:03–1:30:04) They hit Chargers –3 vs Titans, praising Harbaugh's 15-4 ATS record on East-coast trips, and (1:30:05–1:33:12) explore 49ers run game props vs Giants. (1:33:53–end) Final lightning round: Bears to score first vs Bengals, quick-hit leans, and closing banter on variance, sharp edges, and humility in handicapping. Featuring: RJ Bell (@RJinVegas) | Steve Fezzik (@FezzikSports) | Mackenzie Rivers (@mackinRivers)Topics: NFL Week 9 best bets, first-quarter/4Q angles, totals logic, QB prop edges, and how to read line value like a pro.

RJ bell, Steve Fezzik and Mackenzie Rivers talk NFL betting for week 8. Learn more about your ad choices. Visit megaphone.fm/adchoices