Expert Marketing Matters

Whether you're just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks.   Join me and Olivia Angerosa, Director of Campaign Strategy, as we do a deep dive into what makes a sustainable Paid Media Strategy — and where many go wrong.

Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.

Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content Marketing Coach at Newfangled, describes this equilibrium as "humble confidence."

In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.

In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.

In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowded…

In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with a specific, personal, and provocative point of view, Lauren shares her recommendations for leveling-up your content marketing...

In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales process: The Value Conversation. When had right, it can create extra-ordinary value for their clients, and increase their revenue beyond the billable hour...

In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can really help...

In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful staff and clients.

In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and consistency...

Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”

In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.

OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people can find it and that the systems that make podcast accessible to listeners pay attention to you, too? In this episode of Expert Marketing Matters, Chris and Mark go on a deep dive about podcasting with Marcus dePaula, who produces their podcast, covering more details on the process of launching a podcast, music choice, feed hosting, promotion, metrics, and more.

In this episode of Expert Marketing Matters, Mark O’Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he’s been able to create a firm around that understanding...

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren have each put together a list of the top three things in digital marketing — ideas, technologies, best practices — that are on their minds right now. With each of them coming from pretty different places of expertise and client experience, this is sure to be a diverse list of stuff, and a very interesting conversation!

In this episode of Expert Marketing Matters, Mark, Chris, and Lauren share what they’ve learned about starting a new podcast from scratch. There are things they’d have done very differently knowing what they know now, and they’ve put together a list of them to share with you. From naming your podcast, to thinking through how its format will best enable you to share your expertise, to the finer points of promoting your podcast, there’s a lot to learn…

In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the energy it requires to do well, and the way she's measured its success: in their ability to say no.

In this episode of Expert Marketing Matters, Lauren McGaha and Holly Fong discuss how to choose the right types of content to support your digital marketing editorial plan.

Chris, Lauren, and Mark share their experiences with public speaking and how powerful it can be in supporting an agency's content strategy.

In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attention to what you have to say.

In this episode of Expert Marketing Matters, Mark interviews Sarah Durham of Big Duck about how establishing a focused positioning led her firm over the past 25 years to incrementally build their marketing and sales machine, which has helped their business thrive.

Do you need a strategist, consultant, or a coach?   These three roles get thrown around a lot at Newfangled and describe the different postures taken at different times with clients. Chris, Lauren, and Mark draw distinctions between the three and how each one comes to bear in the life cycle of work with clients.

In this episode of Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client...

In this episode of Expert Marketing Matters, Mark O'Brien interviews Sonia Greteman, CEO of The Greteman Group, on what has made her firm successful...

In this episode, Mark interviews Mike Seyfer and Stephen Moegling, leaders at Hailey Sault, an agency focused on health care brands, innovative startups and cause-driven organizations in pursuit of the greater good...

In this episode, Chris, Mark, and Lauren discuss how they produce Newfangled’s podcasts, what has worked, what hasn’t, and what changes are coming next...

In this episode, Chris, Mark, and Lauren discuss the role an "About You" page plays in helping expert firms speak directly to their best-fit prospects...

The Bureau of Digital are an incredible resource for all firms, regardless of where they are on the spectrum of digital adoption. In this podcast, Mark O'Brien interviews Bureau owner, Carl Smith, about what he does, why he does it, and why attending one of their events might be a fantastic investment for your firm...

In this episode, Chris and Mark discuss why they believe Wordpress is the best CMS available...

In the expertise space, project windfalls are typically the norm. But transacting your services in this way has all kinds of implications on your business, from marketing and sales to the experience your clients have with you over the long haul. In this episode of Expert Marketing Matters, Mark, Chris, and Lauren discuss the importance of recurring revenue, and how to begin to evolve your service offerings to better generate it…

In this episode, Mark, Chris, and Lauren discuss what it means to "productize" your services, and how doing so makes marketing and sales much, much easier...

In this episode, Mark and Chris discuss the relationship between good marketing and good design, and identify some of the non-negotiables that make both work...

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss some of the perceptions and objections that marketing teams often share before adopting a more rigorous content marketing strategy...

In this episode of Expert Marketing Matters, Chris and Mark discuss the requirements of the GDPR, its implications for American marketing organizations, and debate whether its fair for international laws to impose costly regulations on everyone worldwide…

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit their goals...

In this episode of Expert Marketing Matters, Chris, Mark and Lauren discuss the value of finding community as an entrepreneur, both for you as an individual, as well as for everyone on your team...

In this episode of Expert Marketing Matters, Chris Butler and Lindsey Barlow discuss how CRM has evolved to become a master data repository and analytics engine capable of telling you more about your business reality than you ever thought to ask…

In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien debate the role of text in digital marketing...

In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien discuss the role data and measurement play in evaluating success and making future recommendations...

In this episode of Expert Marketing Matters, Chris Butler, Lauren Clarke, and Dave Mello discuss some of the technical aspects of digital marketing, from data integrity to the design of forms...

In this episode, Chris Butler, Mark O'Brien, and Holly Fong discuss the current state of marketing automation - from how the marketplace is changing functionally and financially, to the techniques that are proving themselves most valuable to marketing teams...

In this episode, your hosts Chris Butler, Mark O'Brien, and Lauren Siler discuss how to create a podcast, from the strategic shaping of the program to the technical how-to of setting up a recording studio...

In this episode, hosts Chris Butler, Mark O'Brien, and Lauren Siler debate the relevance of content marketing yet again. But this time, with a new angle...

In this episode of the Expert Marketing Matters podcast, we discuss the year in digital marketing and what to expect in 2018.

In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Mark O’Brien and Lauren Siler, discuss why user experience design must be understood differently in the marketing context...

In this episode of the Expert Marketing Matters podcast, your hosts, Mark O’Brien, Chris Butler, and Lauren Siler, discuss how to use Salesforce to get a holistic view of your business through real-time insight.

In this episode of the Expert Marketing Matters podcast, your hosts, Mark O’Brien, Chris Butler, and Lauren Siler, are joined by David C. Baker to discuss his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.

In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Lauren Siler, and Holly Fong, discuss nurturing leads through an optimized digital system that includes content marketing, website design, and automation strategy.

In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Lauren Siler, and Holly Fong, discuss the importance of website forms in generating new business opportunities.