Podcasts about agency website

Send us a textIf you want January leads, now's the time to act. Jen Vazquez shares exactly what to pin on Pinterest in Q4 to grow your visibility and leads going into 2026. You'll learn the top-performing content buckets, how to repurpose what you already have, and why timing is everything on Pinterest.ALL THE LINKS: https://jenvazquez.com/what-to-pin-in-q4/The Quiet Growth Accelerator (SEO, AI, Pinterest) closes Nov 1st

Send us a text If marketing your business feels like a full-time job, you'll love this episode. Jen Vazquez breaks down her Pin + Attract Method, showing you how to spend just one hour a week on Pinterest while your content keeps driving traffic in the background.Hear how her clients are booking new leads from Pinterest and learn the exact system to simplify your marketing—no burnout, no daily posting.

Send us a textIf you're a service provider and you've been posting on Instagram nonstop but your leads aren't showing up, it's time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.In this episode, I'm sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you.ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-service-providers/If you've been craving consistent visibility without the burnout, this is your sign. The Quiet Growth Accelerator helps you create a sustainable SEO + Pinterest system that works while you rest. Join before November 1st!The Quiet Growth Accelerator (SEO, AI, Pinterest) closes Nov 1st

Send us a textPinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I'm walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator.We'll cover keyword research, Tailwind scheduling, analytics tracking, and what's working right now on Pinterest.Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass

Episode Summary In this solo walk-and-talk episode, host Cary Weston goes back to the basics of using ChatGPT, focusing on the evergreen principles that make the tool — and other AI assistants like Copilot, Claude, and Gemini — more effective. Cary explains that success with AI isn't about memorizing prompts or clicking the right buttons, but about your mindset— how you communicate, guide, and collaborate with these tools. Using his four-part framework, he shows how treating ChatGPT like a smart intern helps unlock better results, deeper insights, and more creative conversations. 3 Key Takeaways Think of ChatGPT as your amazing intern. It's capable, but it needs direction, context, and clarity to do great work. Use Cary's four-part framework: What are we doing? Why are we doing it? What does success look like? Do you have any questions for me? Keep the conversation going. Don't treat ChatGPT's first answer as final — it's a starting point. Use feedback, context, and natural conversation to guide it closer to what you want. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary In this solo episode of The Chat GPT Experiment, host Cary Weston dives into a personal story of how he's using ChatGPT as a digital advocate to navigate a confusing and bureaucratic process. Cary is in the early stages of trying to build on a property near water, which involves dealing with complex municipal ordinances and slow communication from part-time local officials. To stay prepared and proactive, Cary created a ChatGPT project trained only on the local land use and shoreland zoning ordinances. This episode shows how ChatGPT can become a powerful assistant when you're dealing with legal or technical documents — especially when clarity is hard to come by. 3 Key Takeaways Projects in ChatGPT can be helpful By uploading specific documents and setting clear instructions, Cary created a focused assistant that only pulls information from verified sources. ChatGPT can be a digital advocate In situations where human help is slow or incomplete, ChatGPT can offer guidance, ask smart follow-ups, and even help you draft better questions — as long as it's trained with the right context. Cite your sources Cary emphasizes the importance of verifying ChatGPT's responses by requiring it to cite the exact ordinance section, giving him confidence and clarity in his communications. About Cary Weston Cary Weston is the creator and host of The Chat GPT Experiment, a podcast designed to help everyday users unlock practical ways to use ChatGPT in their lives and work. With a background in public service (former city council member and mayor) and deep roots in marketing and communications, Cary brings a grounded and relatable voice to exploring AI tools. He also offers one-on-one and group training sessions to help others get more from ChatGPT. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Send us a textIn this episode, I'm sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We'll talk about Pinterest's newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business.If you've been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in.Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/FREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Episode Summary In this solo episode, host Cary Weston reflects on his experience serving on a murder trial jury over 20 years ago and draws powerful connections between that experience and how we use ChatGPT today. With no prior legal background, Cary had to make sense of complex and unfamiliar information—an experience that mirrors what many people go through when trying to understand new technology or make decisions without enough context. Using that jury duty experience as a jumping-off point, Cary breaks down three ways ChatGPT can help users improve their communication and understanding: by addressing the curse of knowledge, seeing things from different points of view, and practicing tough conversations. Additional Resources: Episode 7 - Role Playing With ChatGPT Episode 10 - Mastering ChatGPT Prompting Episode 21 - How to Make ChatGPT Write Like You Episode 71 - ChatGPT The Amazing Intern Episode 85 - Simple Four Part Prompting Framework 3 Key Takeaways The Curse of Knowledge is Real: Just because something is basic to you doesn't mean it's basic to everyone. ChatGPT can help you break down complex ideas so they're easier to understand—especially for beginners or first-timers. Point of View Matters: Conversations get stuck when people can't see things from each other's perspective. ChatGPT can help you explore different points of view and better understand where someone else is coming from. Practice Makes Better: You can use ChatGPT to simulate and rehearse real-life conversations—whether it's a tough talk, a job interview, or a client pitch. With the right setup, it becomes a realistic practice partner. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

 Episode Summary In this solo episode, host Cary Weston shares his vision for the future of "conversational technology"—a shift from static, click-based interfaces to dynamic, two-way conversations with the tools we use every day. From Netflix to online shopping to travel planning, Cary walks through everyday frustrations and shows how tools like ChatGPT offer the perfect practice ground for what's coming next. The episode is an eye-opener for anyone feeling overwhelmed or left behind by AI and makes a compelling case that you're not behind—you're right on time.   3 Key Takeaways The future is conversational: Apps will soon start engaging in two-way conversations—asking about your mood, preferences, or concerns before offering recommendations. Think Netflix that checks in before suggesting a movie. ChatGPT is your practice space: Talking to ChatGPT is great training for this future. Treat it like your “amazing intern”—not a tech tool. The more you practice, the better you'll be at using these future tools. This isn't a tech thing—it's a human thing: Just like websites moved from being an IT task to a marketing must-have, AI belongs to all of us. Whether you're shopping, planning, or writing, tools like ChatGPT help you think clearer and decide better. About Cary Weston Cary Weston is the host of The ChatGPT Experiment podcast and a seasoned marketing agency owner. Known for his approachable teaching style, Cary helps individuals and businesses get comfortable using ChatGPT through personalized training and workshops. He's all about making AI less intimidating and more accessible, no matter your background or tech level.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.Perk: 20% off your first Heylist collab—use MSA2025. You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Send us a textYour Pinterest profile has just 2.5 seconds to make an impression—so let's make it count! In this episode, I'm walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pinterest into your lead-generating machine.Shownotes (ALL THE LINKS): https://jenvazquez.com/how-to-brand-your-pinterest-profile/FREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

In this solo episode, Cary Weston dives into a feature in ChatGPT Projects to help help you get more from them. Designed for those with the paid version of ChatGPT, Projects offer a powerful way to build focused workspaces that combine instructions, uploaded files, and consistent interaction—all under one roof. Cary breaks down how to set them up, why they matter, and offers real-world tips to get the most out of them. If you've ever wished your AI assistant could be more consistent or better understand your voice and goals, this one's for you. Resources: Sample instructions doc Link to recent Markeing Projects Webinar    3 Key Takeaways Projects = Personalized Interns: Think of each Project as a hyper-focused digital assistant. The more specific you are with instructions and files, the more helpful and consistent the results. Instructions + Files = Power Combo: Use the “Instructions” tab like a job description. Then upload key documents (like tone of voice guides, templates, or customer profiles) to act as the Project's knowledge base. Keep It Focused: Instead of one all-purpose project, create separate Projects for distinct tasks (like copywriting, editing, or customer service) to avoid confusion and boost results. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016 MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textAre you posting on Pinterest but not seeing results? You're probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine.Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-leads/

Episode Summary In this solo episode, host Cary Weston tackles a common question: How do I replicate a document, memo, or report using ChatGPT to save time and make the process easier? Cary shares real-world tips on how to reverse-engineer repetitive documents and set up a system with ChatGPT that can help you build those same documents faster in the future. Whether your data lives in meeting transcripts, other documents, or just in your head, Cary walks through how to create a repeatable template that ChatGPT can use again and again. 3 Key Takeaways Start with consistency: The more consistent your document layout and format, the easier it is for ChatGPT to reverse-engineer it into a repeatable template. Use the 4-part formula: Always tell ChatGPT (1) what you're doing, (2) why you're doing it, (3) what success looks like, and (4) ask if it has any questions. Let ChatGPT interview you: If the content lives in your head, use ChatGPT's voice mode to speak your ideas out loud and let it organize your thoughts into a polished draft. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textYour wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur.We cover:Closet Detox: removing the energy drainersThe easy uniform every service provider needsWhy sizes lie (and what really matters)How to align your wardrobe with your brand and clientsALL THE LINKS:  https://jenvazquez.com/how-to-use-your-wardrobe-to-boost-confidence-visibility/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Send us a textIt's September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, I'm sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether you're a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking.ALL THE LINKS: https://jenvazquez.com/pinterest-trends-for-september/

UPCOMING FREE WORKSHOP: "Creating A Marketing Strategy Project With ChatGPT", 9/17/25 - Register Here Episode Summary In this solo episode, Cary tackles one of the biggest frustrations professionals face with ChatGPT: getting vague, unhelpful answers even after what feels like a clear prompt. He shares a simple, powerful four-part framework that transforms how you communicate with AI—turning ChatGPT from a guessing machine into a real thinking partner. Whether you're writing emails, analyzing data, or building training materials, this framework helps you get clearer, more actionable results every time. 3 Key Takeaways Most people treat ChatGPT like Google—and that's the problem. It needs clear instructions, context, and expectations, just like a new team member would. The Four-Part Framework includes: 1) What are we doing? 2) Why are we doing it? 3) What does success look like? 4) Do you have any questions for me? Better prompts = better results. By giving structure and clarity upfront, you save time and frustration later. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textEver wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I'm breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You'll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, I'll share my free keyword builder and my Pinfluence service if you're ready to hand this off.Shownotes: https://jenvazquez.com/how-to-build-a-pinterest-keyword-strategy/

UPCOMING FREE WORKSHOP: "Creating A Marketing Strategy Project With ChatGPT", 9/17/25 - Register Here Episode Summary In this episode of The ChatGPT Experiment, Cary welcomes Michael Stelzner, founder of Social Media Examiner and host of the AI Explored podcast. Michael shares his journey from launching Social Media Examiner to becoming a leading voice in helping marketers and entrepreneurs understand and apply AI. They dig into how AI mirrors the early days of social media, the importance of empathy and clarity in podcasting, and how to smartly navigate emerging trends without getting overwhelmed. It's a deep, honest, and practical conversation for anyone looking to stay ahead in a changing world. 3 Key Takeaways Empathy Leads the Way: Whether podcasting or creating content, always bring it back to the listener's level. Make things clear, practical, and useful—especially when the topic (like AI) can be overwhelming. Experiment Before You Invest: Michael's approach to new trends—like AI—is to test, track, and validate before going all in. From podcasts to events, he uses surveys and behavior data to guide decisions. Hire for Strategy, Not Just Tasks: Instead of filling a role with one person, think AI-first. Use tools to handle the busywork, and if you do hire, make it someone who can build AI-enhanced systems and strategy. About Michael Stelzner Michael Stelzner is the founder and CEO of Social Media Examiner, one of the most trusted sources for marketing insights and trends. He's the host of two top-rated podcasts: Social Media Marketing and AI Explored, where he breaks down complex topics into digestible, practical advice. Michael is also the creator of Social Media Marketing World, a major annual event that brings together marketers from around the globe. Known for his deep curiosity and clear teaching style, Michael is a longtime guide for marketers navigating change—now with a strong focus on AI. Explore more of Michael's work at Social Media Examiner Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textIf you've ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. I'm sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond).You'll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%—all without adding more hours to my day.If you're ready to stop burning out on Instagram and finally create a system that works in the background for you, this episode is for you.

Episode Summary: In this solo episode, host Cary Weston dives deep into one of the most commonly asked features about ChatGPT: Memory. As summer winds down and routines return, Cary uses this time to unpack what memory actually is in ChatGPT, how it works, and why it matters. He offers a clear, user-friendly breakdown of how to manage memory settings, the difference between memory and custom instructions, and how to make ChatGPT more helpful and personalized over time. No guest this week—just a practical, detailed walkthrough from Cary to help listeners better use this powerful feature. 3 Key Takeaways: Memory is only available in paid ChatGPT versions and helps the tool remember useful details across conversations—like your name, projects, or how you prefer responses. You can view, edit, or delete saved memory from your settings and even prompt ChatGPT directly to remember or forget specific things. Memory works best when used alongside custom instructions and projects—each serving a different purpose to enhance how ChatGPT supports your goals. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com  Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

Episode Summary: In this solo episode, host Cary Weston dives into a batch of real listener questions submitted through the podcast's website. He shares his perspective, tips, and best practices for using ChatGPT effectively—covering everything from voice tone customization to managing complex family schedules. Cary emphasizes the importance of curiosity and how ChatGPT can act as both an intern and a teacher, depending on how you engage with it. Whether you're just starting out or trying to get deeper results, this episode is packed with practical advice.  3 Key Takeaways: Let ChatGPT Play Teacher: You can get better results by asking ChatGPT to evaluate its own work or create prompts for itself—this approach often leads to higher-quality output. Feed It What It Needs: For ChatGPT to sound like you or think like you, provide it with background, examples of your tone, or even let it interview you to get context. Use ChatGPT to Stay Organized: It can help you plan meals, create shopping lists, analyze your calendar, or even act as a personal accountability partner if you give it the right information. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: Cary Weston on LinkedIn LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a text If you've ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I'm breaking down Tailwind's brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns.This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts.Shownotes (ALL THE LINKS): https://jenvazquez.com/tailwind-pin-spacing-tool-save-time-and-prevent-pinterest-spam-filters/

Episode Summary  Cary tackles one of the most common questions he hears in workshops: “Can I trust ChatGPT—or AI in general?” He explains that trust in AI depends on what you're trusting it for, and that the real key is working with AI rather than expecting it to work for you. Using stories, research, and examples, Cary lays out why transparency, verification, and human oversight are essential for responsible AI use. He also shares listener stories of people building AI curriculums for both college students and retirees, showing how curiosity can spread and inspire. 3 Key Takeaways: Trust starts with clarity: Always ask, “Trust it to do what?”—the answer changes how you use and verify AI's output. Work with, not for you: Treat AI like an eager, capable intern—give it clear instructions, check its work, and add your human insight before using the results. Verification isn't optional: No matter how smart AI gets, “trust but verify” ensures accuracy, especially in high-stakes or sensitive situations. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textNot getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I'm breaking down exactly what they are and how to fix them so your pins actually work for you.We'll cover:How to make your pin titles stand out in searchWhy linking to your homepage is a silent traffic killerA weekly batching system that keeps your account active without daily postingPerfect for service providers who want a simple, effective Pinterest strategy that works.SHOWNOTES (all the links): https://jenvazquez.com/3-pinterest-mistakes-that-are-costing-you-traffic-and-how-to-fix-them/

Episode 80 Summary: In this solo episode, host Cary Weston shares stories from a recent trip to the National Sports Card Collecting Show in Chicago with his 14-year-old son—a heartwarming moment that sets the tone. Cary then dives into a hodgepodge of updates and insights, including a helpful listener tip about ChatGPT task scheduling, details about the upcoming automation workshop, and two recent experiments using ChatGPT to assist with software specs and NDAs. He wraps up by answering common questions about the differences between ChatGPT's free and paid versions and how to navigate some of its newer features. 3 Key Takeaways: Tasks Tip: If you're experimenting with ChatGPT's task scheduling feature, go directly to chatgpt.com/schedules to view, edit, or manage what you've set up. Roleplaying for Clarity: Cary used ChatGPT to roleplay both a client and a programmer to build more thorough custom software specs, demonstrating how ChatGPT can bridge communication gaps in complex projects. ChatGPT Modes Explained: From memory and web browsing to the new “Study and Learn” tool, Cary walks through what's available in the paid version of ChatGPT and how each feature can help users be more productive. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a text If Pinterest analytics make your head spin, this episode is for you. I'm walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads.  You'll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don't)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or ready to outsource, this episode will give you clarity and confidence in your Pinterest marketing.SHOWNOTES: https://jenvazquez.com/pinterest-metrics/

n this episode, Cary talks with Bill Gross, CIO of the Nuclear Energy Institute (NEI). Bill shares the story of how his CEO tasked him with preparing their 100+ person organization for an AI-powered future. With a background in computer science but little hands-on AI experience, Bill dove headfirst into learning—and then teaching—ChatGPT use cases across NEI. They dig into OpenAI's "Projects" feature, how NEI structures AI training, and the cultural shifts that come with rolling out a new technology at scale.

Send us a textAre you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You're in the right place.In this episode, I'm sharing how to turn your blog into a lead-generating machine—with zero sleaze. We'll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you've already written to get more traction now.This is your guide to smart, sustainable blog monetization that works with your personality and values.Shownotes: https://jenvazquez.com/how-to-monetize-your-blog-as-a-service-provider/

EPISODE SUMMARY In this episode of The ChatGPT Experiment, host Cary Weston brings back Greg Howe, founder of Gimme Info, for a deep dive into how small businesses and solopreneurs can use AI and automation to reclaim their time. Greg specializes in helping non-technical professionals streamline daily operations using tools like Make.com, ChatGPT, and Gmail. Together, they unpack real-world use cases—like email triage, customer sentiment tracking, and task automation—and show how simple automation can free up your day for higher-value work. 3 KEY TAKEAWAYS Email Management Can Be Smarter: Greg explains how tools like Make.com can read emails, assess their tone with ChatGPT, and sort them into Gmail folders—automatically separating value from noise. Automation Starts With Understanding Your Process: Before plugging in AI, record your workflow (using tools like Loom or Scribe) to map out your steps. This becomes the foundation for training AI to help you. Use AI Strategically, Not Just Technically: ChatGPT isn't just a chatbot—it can serve as a thought partner, strategist, and even a SOP (standard operating procedure) generator if you feed it the right context. ABOUT GREG HOWE Greg Howe is the founder of Gimme Info, a consultancy focused on making data and automation accessible to small businesses and solopreneurs. He specializes in integrating AI tools like ChatGPT with platforms people already use—like Gmail, Slack, and HubSpot—to create custom automations that save time and maintain human connection. Greg also runs the AI Automation Launch Pad, a free community where he shares templates and workflows to help people build smarter systems. Find Greg on LinkedIn at linkedin.com/in/gimmeinfo. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Send us a textAugust Pinterest trends are here—and they're packed with content ideas you can use right now to drive traffic and book more clients. Whether you're a coach, photographer, or wedding pro, this episode breaks down exactly what's trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish.I'm sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Ready to boost your visibility and simplify your marketing? Let's go.Shownotes: 

Send us a textEver feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset.Shownotes: https://jenvazquez.com/284-effortless-testimonial-gathering-for-service-providers-boost-your-marketing-with-kris-jones/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Marketing is senior to sales Transactional versus transformational business If you are just selling all the time, you are going to be transactional and then they w Connect with Mike: Instagram: https://www.instagram.com/mikeycroc/LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/That 1 Agency Website: https://that1agency.com Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com

EPISODE SUMMARY In this solo summer episode, Cary Weston dives into listener feedback, experiments with ChatGPT's task scheduling features, and shares a new approach for improving workflow using what he calls the “employee” or “intern” method. He also announces the winner of the $100 listener survey gift card and previews what's coming next for the ChatGPT Experiment community. 3 KEY TAKEAWAYS The Employee Approach: Treat ChatGPT like a new hire—give it proper onboarding by sharing your goals, audience, and success metrics before expecting quality output. This foundation leads to more meaningful and helpful results. Tasks & Scheduling in ChatGPT: Cary sets up daily scheduled tasks for GPT to pull relevant articles for his podcast. While useful, the current interface has limitations, like the inability to view or edit tasks outside the original conversation. Renderings and Custom Guidance: ChatGPT can act like an interior designer—Cary used it to generate 3D renderings from 2D floor plans by having GPT ask questions to better understand his vision. This approach works for many tasks, not just design. Resources mentioned in podcast: https://chatgptexperiment.com/chatgpt-guides-and-resources/ ABOUT CARY WESTON Cary Weston is the host of the ChatGPT Experiment podcast, where he explores how to get more value out of ChatGPT for both personal and professional use. With a background in marketing and business development, Cary brings a practical, no-jargon approach to using AI tools and helps listeners think creatively and critically about what's possible. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Send us a textYou've got questions about Pinterest—and I've got answers. In this episode, I'm answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs.If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you'll love this one. We're covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog.Let's make Pinterest easy, doable, and—yes—fun.Shownotes: https://jenvazquez.com/25-pinterest-marketing-answers/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Send us a textJoin Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time!Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/

Linnaea is the passionate owner of a beloved Santa Cruz institution that has evolved into a creative hub for American-made art, design, and feel-good goods. She first joined the store as a 16-year-old seasonal hire in 1993 and, 16 years later, celebrated her anniversary by buying the business. Since then, Linnaea has honored its legacy while transforming it into Artisans & Agency, a space that champions craftsmanship, community, and connection.With a degree in art history, Linnaea brings a curator's eye and a community builder's heart to everything she does—from spotlighting emerging makers to introducing Denmark's Christiania Bikes to the U.S. Together with her husband, Peter, Linnaea continues to shape the store's future, keeping it fresh and relevant as it nears its 50th anniversary in 2026.In this episode, Linnaea joins Michelle to share her inspiring journey of buying and evolving the store. They discuss how she transformed the business while staying true to its roots, her passion for community-building, and how she curates a unique shopping experience by introducing new brands and supporting local artists.We are doing our first-ever open call! You can submit your store or favorite store to be on the podcast because every store has a story behind it! Go to theretailwhorepodcast.com, click on SUBMIT YOUR STORE, fill out an easy form and we'll see you on the mic!What's Inside:Linnaea's journey from seasonal hire to business owner and the transformation of the storeThe importance of curating American-made art and design while maintaining community connectionsHow Linnaea became the U.S. distributor for Denmark's Christiania Bikes and expanded her offeringsMentioned In This Episode:InstagramFacebookArtisans & Agency Website

In this solo episode, Cary Weston reflects on the responses from the ChatGPT Experiment podcast listener survey and the feedback received from downloadable guides. He walks through a behind-the-scenes look at how he used ChatGPT to analyze listener input, identify common themes, and build new resources to better serve the audience. Cary also shares a new quiz-based prompt resource to help listeners plan their day using ChatGPT, all inspired directly by audience feedback. 3 Key Takeaways Top Listener Priorities Identified: The most common themes from the survey were getting more done at work, improving writing/marketing, and automating everyday tasks. Cary used this insight to shape future podcast topics. Smart ChatGPT Analysis: Cary shows how to use ChatGPT like an intern—by giving it context, purpose, and permission to ask questions—resulting in valuable content ideas based on real user data. New Fill-in-the-Blank Quiz Tool: A new interactive resource was created that helps listeners start their day with ChatGPT support based on their energy level, challenge, and preferred style of help. RESOURCE - PRODUCTIVITY PROMPT GUIDE MENTIONED IN EPISODE Here's the link to the guide I mention in the episode   Link to AI Explored Podcast Episode I Referenced:

Send us a textIn this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships.All The Links: https://jenvazquez.com/jessica-rhodes/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary In this episode of the ChatGPT Experiment, Cary Weston chats with Tom Schwab, the Chief Evangelist Officer of Interview Valet, an agency that helps businesses grow by leveraging podcast interviews. The conversation dives into the evolving landscape of search, particularly how AI and ChatGPT are shifting how potential customers discover businesses. They explore how long-form, collaborative content, especially podcasting, is becoming more valuable not just for human engagement, but for AI-driven discovery as well. 3 Key Takeaways AI Referrals Are Real (and Growing): ChatGPT is now a top source of qualified referrals for Interview Valet. Users are asking it for recommendations, and it's returning well-ranked sources based on long-form content and sentiment. Long-Form, Collaborative Content Wins: AI and people both value deep, authentic conversations. Podcast interviews, in particular, rank well because they offer substantial, sentiment-rich content. Be Discoverable and Authentic: Businesses should focus on clarity—clearly state who you serve and who you don't. Creating helpful, honest content (including tone and voice) improves AI visibility and builds trust with real people too. About Tom Schwab Tom Schwab is the Chief Evangelist Officer at Interview Valet, a company dedicated to turning podcast interviews into powerful marketing tools. With a background as HubSpot's first e-commerce case study, Tom brings deep experience in content marketing and audience engagement. He's a strong advocate for using podcast guest appearances as a way to build share of voice, increase trust, and now—get found by AI. You can learn more about Tom and his work at Interview Valet, where he offers resources like assessments and free copies of his book Podcast Guest Profits. Get A Free Copy Of Tom's Book: https://interviewvalet.com/chatgpt/ Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary In this solo episode, Cary Weston dives into how small business owners and entrepreneurs can use ChatGPT to start or grow a business. Speaking from behind the wheel en route to another marketing workshop, Cary outlines five specific ways ChatGPT can support everything from business research to employee hiring. He also revisits a recent episode with guests Mike and Paige, reflecting on how they've integrated ChatGPT into their marketing and communication strategies. If you're thinking about starting a business—or already running one—this episode is packed with practical ideas you can put into play today. LISTENER SURVEY W/$100 Amazon Gift Card: https://chatgptexperiment.com/listener-survey/ Key Takeaways Use ChatGPT as a strategic partner: Whether it's researching trends, creating business plans, or prepping for funding pitches, Cary lays out specific prompts to make ChatGPT work like an advisor. Empathy matters: When crafting marketing or job descriptions, Cary emphasizes putting yourself in your customer's—or future employee's—shoes. Use ChatGPT to simulate their perspective. Start smart: From pricing with profit in mind to planning for taxes, Cary shares smart startup advice gathered from his own work helping dozens of businesses. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Send us a textOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer.https://jenvazquez.com/social-sessions

Send us a textSelling doesn't have to feel icky. In this inspiring episode, Andee Hart shares how women can overcome sales anxiety, price confidently, and create genuine sales conversations. Tune in for real-world tips, mindset shifts, and a free sales tool list.Shownotes:  https://jenvazquez.com/andee-hartYou don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Episode Summary In this solo episode, Cary Weston, the ever-curious host of The Chat GPT Experiment, shares his personal and professional origin story; how a love for problem-solving and curiosity led him from deli work to launching his own agency, and eventually starting this podcast. Speaking from the road after his daughter's track meet, Cary opens up about life as a sports dad, learning from failure, launching a business before he was 30, and how discovering ChatGPT blew his mind and redirected his career. It's a reflective, inspiring ride through 30 years of growth, grit, and gratitude, all tied together by curiosity. 3 Key Takeaways Curiosity is a Superpower: Cary has built his career by staying curious, whether it was learning to type after failing a college paper or diving into ChatGPT after seeing its potential. Start Before You're Ready: From launching his agency with no clients to figuring out video production on the fly, Cary's story shows that action often comes before expertise. Share What You Learn: Whether it's helping his daughter prep for a job interview using ChatGPT or guiding podcast listeners, Cary believes in using his experience to help others improve and grow. About Cary Cary Weston is a business consultant, coach, and former agency owner who's passionate about helping people use AI and systems thinking to work smarter. With over 30 years of experience, Cary now focuses on one-on-one and group training, helping professionals find practical, real-world ways to use ChatGPT. When he's not podcasting or coaching, he's probably on the road playing sports dad to his three kids. Cary's approachable style and empathy-driven mindset make his insights relatable, actionable, and always grounded in real life.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

EPISODE SUMMARY In this solo episode, host Cary Weston takes listeners back to one of his most popular and useful frameworks: thinking of AI as your “amazing intern.” He shares evergreen advice and practical tips for anyone, whether you're brand new or seasoned with ChatGPT, on how to shift your mindset, get better results, and apply AI in everyday situations. Cary also shares a personal story about helping his daughter prepare for her first job interview using ChatGPT, showing how powerful the tool can be in real-world moments. 3 KEY TAKEAWAYS AI as Your Intern: Reframe ChatGPT as your “amazing intern”—capable, eager to help, but in need of clear direction and context to do its best work. Talk to It, Don't Prompt It: You'll get better results when you talk to ChatGPT like a real person, offering background, goals, and asking it to clarify anything unclear before it starts working. Use It for Real-World Scenarios: Cary's story of helping his daughter role-play for a job interview shows just how practical and comforting ChatGPT can be when used creatively. About Cary Weston Cary Weston is the host of The ChatGPT Experiment podcast, a marketing agency owner, and a passionate advocate for helping people unlock the practical power of AI. With a relatable teaching style and focus on real-life applications, Cary helps curious beginners get comfortable and confident with ChatGPT. He offers one-on-one and company-wide training sessions, using the “amazing intern” analogy to help shift how people think about and use AI tools. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Guest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesIn this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build trust, maintaining consistent messaging throughout the customer journey, and recognizing the complexities of B2B decision-making when crafting calls-to-action. We conclude with the significance of integrating landing pages within the wider website experience for a cohesive brand presence. Eden offers best practices and encourages a user-centric, experimental approach to marketing for improved conversion rates.What's in this conversation between Eden and Mony?0:07 Introduction 2:51 Anthropology in Marketing3:37 Common Mistakes in B2B Landing Pages11:35 Building Trust Through Information14:21 Length vs. Conciseness in Content17:18 Messaging Consistency Across the Funnel24:54 Avoiding Pushy Sales Tactics32:33 The Role of CTAs on Homepages36:41 Mistake Number Five: Disconnected Experiences41:50 Should You Drive Traffic to the Homepage?45:10 Closing Thoughts and Key TakeawaysReferences:

In this episode, Cary Weston sits down with Avrum Nadigel, a seasoned marriage and family therapist, author, musician, and self-proclaimed productivity nerd from Toronto. Avrum shares how he combines analog and digital tools—particularly ChatGPT—to track, reflect, and improve both his personal and professional life. From crafting a “board of directors” in ChatGPT made up of his favorite productivity thinkers to uploading journal entries and getting tailored weekly reviews, Avrum offers a fascinating, detailed look into a highly personalized system of digital reflection and growth. His enthusiasm for combining technology with introspection shines, making for a lively and thought-provoking conversation. 3 Key Takeaways Analog + AI = Powerful Reflection Tool: Avrum blends handwritten notes with AI to track patterns, enhance his weekly reviews, and combat recency bias, creating a living system of self-awareness. Productivity Meets Personality: He built a “virtual board of directors” within ChatGPT—including personas like David Allen and Stephen Covey—that debates his weekly performance, adding humor and insight. Start with Curiosity: For beginners unsure how to use ChatGPT, Avrum recommends starting with a quirky question or a real-life problem and letting curiosity guide the conversation. About Avrum Nadigel Avrum Nadigel is a marriage and family therapist with over 30 years of experience, an author of three books (one co-written with his psychiatrist wife), and a passionate musician and urban sketcher. His deep interest in productivity and systems thinking led him to explore creative ways to use AI to better understand his own patterns and behaviors. Avrum is also a dedicated journaler who uses both analog tools and ChatGPT to keep track of personal growth, ensuring fun is always part of the process. Avrum's website: https://www.nadigel.com Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

In this episode of CPG Insiders, and part 1 of our  3-part series, Mark  + Justin dive deep into the product side of mass retail, revealing timeless strategies that separate hero products from mediocre ones. In this video, we break down: • Believe in Your Product: Never make products you don't truly believe in. Authentic passion is contagious—when you believe in your product, buyers and customers do too. • Solve a Real Human Problem: Ensure your product addresses a genuine need. If your solution doesn't meet a core human problem, it won't resonate with a mass audience. • Focus on a Specific Audience: Avoid trying to be everything to everyone. Being a me-too product dilutes your brand. Instead, focus on a clearly defined target market. • Keep It Simple: Make products that can be described in one sentence. Clarity in your message builds better brand recall. • Maintain Strong Margins: Never have less than a 5:1 margin. A higher margin provides the budget needed for effective advertising and long-term growth. • One Hero Product Over Many Mediocre Ones: One successful item is better than ten mediocre products. Identify and protect your hero product, and never cannibalize its success. • Fit into Retail Expansion Levers: Your product should enhance profitability, drive higher volume, or expand category offerings—helping you capture more shelf space in mass retail. They discuss the importance of aligning your product strategy with retail buyer expectations and the key role of innovation and focus in scaling your brand from digital success to dominating the big-box retail space. If you enjoyed this episode and want more actionable insights on achieving mass retail success, connect with us: • LinkedIn for Podcast: https://www.linkedin.com/company/cpginsiders • LinkedIn for Agency: https://www.linkedin.com/company/jekyll-and-hyde-labs • Podcast Website: https://cpginsiders.com/ • Agency Website: https://jandhlabs.com/ • Apple Podcast: https://podcasts.apple.com/us/podcast/cpg-insiders/id1434129622 • Spotify: https://open.spotify.com/show/0JOZgrcDS8FezhyrulHRhI Subscribe now for more expert tips on mass retail, effective product strategies, and building a brand that stands out in a crowded marketplace. Leave us a 5-star review wherever you get your podcasts, and stay tuned for Part Two where we explore investment strategies for retail success!

Too many people believe they don't have a story worth telling—but that's simply not true! In this episode of No Labels, No Limits, we sit down with Seth Donlin, a strategic communications expert, to break down why your story matters and how you can use it to inspire, connect, and grow.Seth believes that we are all storytellers, and whether your audience is one person or one thousand, your story has the power to change lives. Many people struggle to see themselves as storytellers because they think they need a huge, dramatic story—but the truth is, the small, personal moments are what resonate the most. Seth helps people identify those meaningful stories and share them in a way that creates impact.Meet Our Guest: Seth DonlinSeth Donlin has spent over 20 years helping people find their voice, craft compelling narratives, and connect with their audience. As the founder of Awen A/F, a strategic communications agency, he specializes in helping coaches, consultants, and business professionals use storytelling to build trust and authority.With a background in journalism, press relations, and speechwriting, Seth knows how to shape stories that inspire action. He also believes in the power of alter egos, using them to break through fear and self-doubt when stepping into leadership and communication roles.What You'll Learn in This Episode:You Have a Story Worth Sharing – Why your personal experiences matter more than you think.How to Find Your Story – You don't need a dramatic moment; you just need to recognize the stories that shaped you.The Power of Vulnerability – How being authentic builds connection and trust.The 4 Must-Have Business Stories – Learn how to craft your Origin Story, Authority Story, Client Success Story, and Conversion Story.Why Alter Egos Work – How adopting a new persona can boost confidence and storytelling skills.How to Improve Your Storytelling – Practical exercises to help you become a more engaging communicator.GET A FREE STORY AUDIT FROM SETH!Not sure if your story is hitting the mark? Seth is offering a free Story Audit, where he'll review a podcast episode, blog, or story you've shared and give you expert feedback on what's working and how to improve. Submit your story via his website and take your storytelling to the next level!Connect and Learn More with Seth Donlin:Website: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/Instagram: https://www.instagram.com/seth.donlin/Facebook: https://www.facebook.com/seth.donlin.5Threads: https://www.threads.net/@seth.donlinAgency Website: https://www.awenaf.com/Connect and Learn More with Sarah Boxx: https://sarahboxx.com/#storytelling #branding #marketing #podcastguesting #businessgrowth #leadershipdevelopment #communicationskills #entrepreneurship #marketingstrategy #personalbranding #publicspeaking #nolabelsnolimits #businesssuccess #HowToTellBetterStories #nonprofitgrowth Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.