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In this episode, Cary Weston sits down with Avrum Nadigel, a seasoned marriage and family therapist, author, musician, and self-proclaimed productivity nerd from Toronto. Avrum shares how he combines analog and digital tools—particularly ChatGPT—to track, reflect, and improve both his personal and professional life. From crafting a “board of directors” in ChatGPT made up of his favorite productivity thinkers to uploading journal entries and getting tailored weekly reviews, Avrum offers a fascinating, detailed look into a highly personalized system of digital reflection and growth. His enthusiasm for combining technology with introspection shines, making for a lively and thought-provoking conversation. 3 Key Takeaways Analog + AI = Powerful Reflection Tool: Avrum blends handwritten notes with AI to track patterns, enhance his weekly reviews, and combat recency bias, creating a living system of self-awareness. Productivity Meets Personality: He built a “virtual board of directors” within ChatGPT—including personas like David Allen and Stephen Covey—that debates his weekly performance, adding humor and insight. Start with Curiosity: For beginners unsure how to use ChatGPT, Avrum recommends starting with a quirky question or a real-life problem and letting curiosity guide the conversation. About Avrum Nadigel Avrum Nadigel is a marriage and family therapist with over 30 years of experience, an author of three books (one co-written with his psychiatrist wife), and a passionate musician and urban sketcher. His deep interest in productivity and systems thinking led him to explore creative ways to use AI to better understand his own patterns and behaviors. Avrum is also a dedicated journaler who uses both analog tools and ChatGPT to keep track of personal growth, ensuring fun is always part of the process. Avrum's website: https://www.nadigel.com Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary In this episode of The ChatGPT Experiment Podcast, host Cary Weston takes a solo deep dive into a powerful real-life coaching session with a business leader he refers to as “Mark.” Mark, the president of a company, struggles with spending too much time crafting thoughtful, relationship-preserving emails—a task that can consume half his day. Cary walks listeners through the emotional and practical problem Mark faces and how he helped build a simple ChatGPT-driven writing system to relieve that pressure without sacrificing trust or tone. Along the way, Cary also shares listener feedback from across the globe, answers a listener question about ChatGPT's handling of time, and encourages others to reclaim time from low-value tasks.   3 Key Takeaways Busy professionals like Mark are stuck in a “mental treadmill” of repetitive, low-value tasks that steal time and energy. Cary built a purpose-first ChatGPT system to help Mark draft emails faster without compromising on care, tone, or professionalism. Listeners are encouraged to find their own “one thing” that ChatGPT could help with—freeing up time and mental bandwidth for more meaningful work.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary In this episode of the ChatGPT Experiment Podcast, host Cary Weston sits down with George B. Thomas—HubSpot expert, content strategist, and passionate advocate for human-centered technology. They dive deep into how AI, especially tools like ChatGPT, can help simplify complex tasks, reclaim time, and amplify impact. George shares his journey of curiosity, how he built the “superhuman framework,” and how he used it to create a digital clone of himself that can help others 24/7 with authenticity and purpose. The episode is filled with warmth, insight, and a strong message about using AI to be more human, not less.   Top 3 Takeaways Curiosity + Simplicity = Power: George emphasizes the importance of staying curious and simplifying the complex to unlock new possibilities with AI. The Superhuman Framework: Built around purpose, passion, persistence, and love—plus ten “H-pillars”—this framework drives George's approach to personal and professional growth. AI as a Force Multiplier: George's “clone” project demonstrates how AI can extend your values, knowledge, and personality to help more people, even when you're not physically present.   About George B. Thomas George B. Thomas is a content strategist, speaker, and AI enthusiast with over a decade of experience helping businesses grow using HubSpot and inbound marketing. Known for his empathetic, practical approach, George has 42 HubSpot certifications and a passion for empowering teams and individuals through frameworks like his “superhuman” method. He also created a digital clone of himself to scale access to his knowledge and personality, blending technology with deeply human values. You can find George at georgebthomas.com, helper.georgebthomas.com, or on LinkedIn.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Guest: Anthony Blatner, founder and managing director at Speedwork Social (linkedin Ads)In this episode of the B2B Marketing Podcast, I spoke with Anthony Blatner, founder and managing director at Speedwork Social, about the unique advertising capabilities of LinkedIn, particularly the new thought leader ads format. We discussed how these ads foster direct connections with audiences, potentially transforming B2B advertising by enhancing engagement and lowering costs. Anthony provided insights on effectively using thought leader ads through various stages of the marketing funnel, highlighting the importance of compelling ad copy and content variety. We also explored other ad formats like message and conversation ads for lead nurturing. Additionally, we covered conversion tracking via LinkedIn's API and the benefits of integrating with CRM platforms to enhance campaign performance.What's in this conversation between Philip and Mony?0:05 Introduction1:07 Thought Leader Ads Unveiled3:17 Full Funnel Strategy Insights7:25 Importance of Dwell Time9:00 Webinar Best Practices11:12 Crafting Effective Posts17:21 Content Strategy for Funnels23:28 Exploring Message Ads27:58 Conversion Tracking TechniquesReferences:

Episode Summary: In this solo episode of the ChatGPT Experiment podcast, host Cary Weston reflects on the feedback he's been receiving from listeners. He shares common themes around how people are using ChatGPT, what they're struggling with, and how it's helping them feel more organized and less overwhelmed. Cary also talks about his personal experiences using ChatGPT while on vacation and announces some exciting upcoming projects like the "ChatGPT Curiosity Club" and a new guide titled From Overwhelm to Organized. This episode is all about community, feedback, and practical ways to make ChatGPT a helpful part of your daily life. 3 Key Takeaways: You're Not Alone: Many people are feeling overwhelmed and are using ChatGPT to get more organized, plan better, and feel more in control of their day-to-day lives. Talk to ChatGPT Like a Human: Cary emphasizes treating ChatGPT like an "amazing intern," giving it clear instructions and narrowing the focus for better results. Exciting New Resources Are Coming: Cary is launching the ChatGPT Curiosity Club and a new guide designed to help busy professionals use ChatGPT to manage their week more effectively. About Cary Weston: Cary Weston is the host of the ChatGPT Experiment podcast. A marketing agency owner and a passionate educator on practical AI use, Cary helps curious individuals and businesses discover simple, effective ways to use ChatGPT to add value in their professional and personal lives. Whether it's through one-on-one training, workshops, or his podcast, Cary's approach is all about making technology feel accessible, practical, and easy to use. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Cary dives into how he's using ChatGPT not just as a business tool, but as a personal assistant—something he's calling his “second brain.” Inspired by a listener named Jessica, he talks about using ChatGPT's memory to create weekly accountability check-ins, organize thoughts, prompt productivity, and even uncover personal blind spots. Whether you're new to ChatGPT or a curious user trying to level up, this episode is packed with tangible takeaways and free resources designed to help you integrate ChatGPT into your everyday life and work. 3 KEY TAKEAWAYS ChatGPT as Your Second Brain: Cary explains how he's using ChatGPT to hold weekly “check-ins” that act like personal accountability sessions—reviewing goals, reflecting on meetings, and even remembering to follow up on specific thoughts or conversations. The Power of Prompting: Listeners can grab a free download from ChatGPTExperiment.com that includes prompts for building a voice style, writing authentically, creating content, and more. Cary walks through exactly what's included—spoiler: it's a lot. Ask About Your Blind Spots: Cary shares a bold move—asking ChatGPT what it sees as his top five blind spots—and how that insight is helping him grow personally and professionally. ABOUT CARY WESTON Cary is a certified marketing coach, business owner, and the host of The ChatGPT Experiment podcast. He's known for making AI tools feel practical, accessible, and actually useful. Whether he's leading presentations for standing-room-only crowds or running one-on-one training sessions, Cary's goal is simple: help people get curious, get confident, and get results using ChatGPT. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Episode Summary: In this solo episode of The ChatGPT Experiment, host Cary Weston shares a personal and exploratory dive into ChatGPT's growing memory capabilities. Inspired by a LinkedIn post, Cary experiments with using ChatGPT as an accountability and collaboration partner—an idea that feels especially relevant since becoming a one-person business after two decades of co-running an ad agency. He walks listeners through how he asked ChatGPT what it knows about him, how he corrected and added information, and ultimately, how he's testing its ability to proactively check in with him every Monday using a custom agenda. This episode is packed with real talk about habits, self-reflection, and the emotional side of working solo—all through the lens of AI-assisted growth. 3 Key Takeaways: ChatGPT's memory can be used to build a personal, proactive accountability partner—Cary demonstrates how feeding it detailed information allows it to better serve ongoing needs. Asking ChatGPT “What do you know about me personally and professionally?” is a great first step to understanding and shaping how the tool perceives you. Even solo professionals can simulate the benefits of a business partner by using AI to fill gaps in collaboration, accountability, and personal growth.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

In this solo episode, host Cary Weston records from the parking lot during his kids' sports practices and dives into a hands-on tip about creating Custom GPTs—specialized versions of ChatGPT tailored for specific tasks. Cary walks through the step-by-step approach he uses to build and use Custom GPTs that act like focused digital assistants, whether for writing, proposals, or even acting like an ideal customer focus group. It's a great listen for anyone who's curious about going deeper with ChatGPT and turning it into a truly personalized productivity partner. 3 Key Takeaways Custom GPTs = Specialized Assistants: Cary explains how Custom GPTs can be trained to perform focused tasks like writing in your tone, generating proposals, or role-playing as a best-fit customer. Start by Letting ChatGPT Help You First: Before creating a Custom GPT, Cary suggests having a conversation with ChatGPT about your goal and letting it guide you with suggestions and tasks to clarify your needs. Capture, Copy, and Paste: Once you're happy with the interaction, you can ask ChatGPT to generate the exact configuration text needed to create a Custom GPT—just copy and paste it in. He's even made a downloadable walkthrough to help with that.

In this episode of CPG Insiders, and part 1 of our  3-part series, Mark  + Justin dive deep into the product side of mass retail, revealing timeless strategies that separate hero products from mediocre ones. In this video, we break down: • Believe in Your Product: Never make products you don't truly believe in. Authentic passion is contagious—when you believe in your product, buyers and customers do too. • Solve a Real Human Problem: Ensure your product addresses a genuine need. If your solution doesn't meet a core human problem, it won't resonate with a mass audience. • Focus on a Specific Audience: Avoid trying to be everything to everyone. Being a me-too product dilutes your brand. Instead, focus on a clearly defined target market. • Keep It Simple: Make products that can be described in one sentence. Clarity in your message builds better brand recall. • Maintain Strong Margins: Never have less than a 5:1 margin. A higher margin provides the budget needed for effective advertising and long-term growth. • One Hero Product Over Many Mediocre Ones: One successful item is better than ten mediocre products. Identify and protect your hero product, and never cannibalize its success. • Fit into Retail Expansion Levers: Your product should enhance profitability, drive higher volume, or expand category offerings—helping you capture more shelf space in mass retail. They discuss the importance of aligning your product strategy with retail buyer expectations and the key role of innovation and focus in scaling your brand from digital success to dominating the big-box retail space. If you enjoyed this episode and want more actionable insights on achieving mass retail success, connect with us: • LinkedIn for Podcast: https://www.linkedin.com/company/cpginsiders • LinkedIn for Agency: https://www.linkedin.com/company/jekyll-and-hyde-labs • Podcast Website: https://cpginsiders.com/ • Agency Website: https://jandhlabs.com/ • Apple Podcast: https://podcasts.apple.com/us/podcast/cpg-insiders/id1434129622 • Spotify: https://open.spotify.com/show/0JOZgrcDS8FezhyrulHRhI Subscribe now for more expert tips on mass retail, effective product strategies, and building a brand that stands out in a crowded marketplace. Leave us a 5-star review wherever you get your podcasts, and stay tuned for Part Two where we explore investment strategies for retail success!

In this solo episode of The ChatGPT Experiment, host Cary Weston shares personal updates, answers a listener question, and dives into two powerful tools within ChatGPT: Deep Research and a Custom GPT for Ideal Customers. Cary explores how these tools can help users level up their research, marketing, and customer engagement efforts. From understanding industry trends for a presentation to building a virtual focus group, Cary walks through real-world applications in a casual, relatable way.   Top 3 Takeaways: Deep Research is a game-changer: The new tool in ChatGPT (available with the paid version) acts like a research assistant, pulling live data and citing sources—perfect for preparing for important meetings, pitches, or presentations. Custom GPT for Ideal Customers: Cary explains how to create a custom GPT that thinks and reacts like your best-fit customer—ideal for marketing, nonprofit outreach, or client-facing communications. Preparation = Power: Whether it's a sales pitch or a keynote, Cary reminds us that using tools like Deep Research is like practicing for a "$10,000 putt"—you don't want to just show up unprepared.   About Cary Weston Cary Weston is a marketing strategist, agency owner, and the host of The ChatGPT Experiment. With a knack for breaking down tech tools into practical uses, Cary helps business owners, marketers, and nonprofits make ChatGPT work for them. Whether he's running client workshops, recording episodes from his truck, or geeking out on prompts, Cary's goal is to make ChatGPT feel less intimidating and way more useful. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode, Cary dives into a potentially controversial topic—using ChatGPT for personal advice. Cary emphasizes that ChatGPT should be seen as a tool, not a replacement for professionals, and shares real-world scenarios where it can help with personal counseling, legal understanding, and financial planning. 3 Key Takeaways: ChatGPT as a Thinking Partner: It can help process thoughts, analyze situations, and provide alternative perspectives—but it's not a substitute for a licensed professional. Understanding Legal and Financial Concepts: While it can't offer legal or financial advice, ChatGPT can break down complex terms and help users prepare for conversations with experts. Using It Responsibly: Be mindful of privacy and avoid sharing sensitive personal or financial data when using ChatGPT for guidance. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this solo episode, host Cary Weston shares his top ChatGPT advice—the tips and principles that consistently get the best reactions in his group presentations and one-on-one coaching. These aren't just specific tactics or prompts, but evergreen strategies to help beginners get the most out of ChatGPT. Cary breaks down the mindset shift needed to use ChatGPT effectively and offers practical ways to refine your prompts and interactions for better results. 3 Key Takeaways Just Talk to It – Treat ChatGPT like a conversation, not just a software tool. The more naturally and comfortably you communicate, the better the responses. Treat It Like an Intern – ChatGPT isn't a mind-reader; it needs direction. The more context and detail you provide, the better the output. Have It Ask You Questions – Instead of assuming you've given enough info, tell ChatGPT to ask you clarifying questions. This helps refine responses and improves accuracy. Final Thought One of Cary's favorite ChatGPT prompts? “Tell me more.” It's a simple way to unlock deeper insights and get richer responses. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

Too many people believe they don't have a story worth telling—but that's simply not true! In this episode of No Labels, No Limits, we sit down with Seth Donlin, a strategic communications expert, to break down why your story matters and how you can use it to inspire, connect, and grow.Seth believes that we are all storytellers, and whether your audience is one person or one thousand, your story has the power to change lives. Many people struggle to see themselves as storytellers because they think they need a huge, dramatic story—but the truth is, the small, personal moments are what resonate the most. Seth helps people identify those meaningful stories and share them in a way that creates impact.Meet Our Guest: Seth DonlinSeth Donlin has spent over 20 years helping people find their voice, craft compelling narratives, and connect with their audience. As the founder of Awen A/F, a strategic communications agency, he specializes in helping coaches, consultants, and business professionals use storytelling to build trust and authority.With a background in journalism, press relations, and speechwriting, Seth knows how to shape stories that inspire action. He also believes in the power of alter egos, using them to break through fear and self-doubt when stepping into leadership and communication roles.What You'll Learn in This Episode:You Have a Story Worth Sharing – Why your personal experiences matter more than you think.How to Find Your Story – You don't need a dramatic moment; you just need to recognize the stories that shaped you.The Power of Vulnerability – How being authentic builds connection and trust.The 4 Must-Have Business Stories – Learn how to craft your Origin Story, Authority Story, Client Success Story, and Conversion Story.Why Alter Egos Work – How adopting a new persona can boost confidence and storytelling skills.How to Improve Your Storytelling – Practical exercises to help you become a more engaging communicator.GET A FREE STORY AUDIT FROM SETH!Not sure if your story is hitting the mark? Seth is offering a free Story Audit, where he'll review a podcast episode, blog, or story you've shared and give you expert feedback on what's working and how to improve. Submit your story via his website and take your storytelling to the next level!Connect and Learn More with Seth Donlin:Website: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/Instagram: https://www.instagram.com/seth.donlin/Facebook: https://www.facebook.com/seth.donlin.5Threads: https://www.threads.net/@seth.donlinAgency Website: https://www.awenaf.com/Connect and Learn More with Sarah Boxx: https://sarahboxx.com/#storytelling #branding #marketing #podcastguesting #businessgrowth #leadershipdevelopment #communicationskills #entrepreneurship #marketingstrategy #personalbranding #publicspeaking #nolabelsnolimits #businesssuccess #HowToTellBetterStories #nonprofitgrowth Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cary Weston explores what he calls the "empathetic position" and how it plays a crucial role in writing, problem-solving, and even workplace interactions when using ChatGPT. He shares how taking a step back to consider the audience's perspective—or the perspective of another person in a situation—can lead to better writing, clearer communication, and more effective decision-making. Key Takeaways: Writing with Empathy: Instead of just dumping information, use ChatGPT to analyze the audience's needs, questions, and expectations to make content more valuable. Problem-Solving Through Perspective: ChatGPT can act as a sounding board to help understand another person's motivations, concerns, or potential responses in a situation. Role-Playing for Real-World Scenarios: Whether dealing with employees, customers, or personal relationships, using ChatGPT to simulate conversations can help prepare for challenges and navigate difficult discussions. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode, Cary Weston dives into how he uses transcriptions with ChatGPT to improve productivity, capture valuable insights, and enhance communication. He shares real-world examples from his recent presentation to 200+ contractors, many of whom were unfamiliar with ChatGPT, and explains how call and video transcriptions can be a game-changer for business efficiency. Cary walks through practical applications of transcriptions, including sales calls, client meetings, and even email analysis, offering strategies to maximize ChatGPT's capabilities. 3 Key Takeaways Transcriptions help you stay present and capture important details. Whether it's a sales call, a client meeting, or a brainstorming session, recording and transcribing conversations ensures you don't miss critical insights. ChatGPT can analyze conversations for patterns, insights, and sentiment. By uploading transcriptions, you can extract key themes, identify pain points, and even gauge shifts in mood throughout a discussion. You can use ChatGPT for communication style analysis. By analyzing transcripts over time, you can better understand how clients, employees, or prospects communicate—helping you craft more effective responses and build stronger relationships. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode, Cary sits down with Jonathan Mast, founder of White Beard Strategies, who helps businesses and teams embrace AI through group coaching and training. Jonathan is passionate about moving people from being skeptical or unsure about AI to confidently using it in their daily work. The conversation covers real-world AI applications, practical training approaches, and how businesses can leverage AI to improve efficiency. 3 Key Takeaways Most people are still unsure about AI – The average user has likely tried AI tools like ChatGPT but hasn't found a way to make them truly useful yet. The key is to find simple, everyday applications to build confidence. AI should be treated like an intern or assistant – Instead of expecting perfect results from the start, AI works best when given clear instructions and iterative feedback, just like working with a real person. AI can streamline business operations in unexpected ways – From analyzing meeting notes and filtering job applicants to creating personalized AI models, AI can save businesses time and make work more efficient. About Jonathan Mast Jonathan Mast is the founder of White Beard Strategies, a company dedicated to helping businesses and professionals integrate AI effectively. Based in Alabama, Jonathan runs a large online community where he shares free resources and training to help people overcome their fear of AI and start using it with confidence. His expertise lies in group coaching, custom AI training, and exploring innovative ways to apply AI to everyday business challenges. To connect with Jonathan, visit:

In this solo episode, host Cary Weston shares a powerful tip and challenge for improving ChatGPT responses. He explores how adding "real-world consequences" to a prompt can lead to more accurate, thoughtful, and thorough AI-generated content. By reframing instructions and emphasizing the potential consequences of incomplete work, Cary found that ChatGPT provided more detailed and higher-quality responses. He challenges listeners to try this technique and share their results. Key Takeaways Set Clear Stakes for Better AI Responses – When using ChatGPT, explaining why accuracy matters—especially by adding real-world consequences—can lead to more precise and complete responses. The “Busy Middle” is Where AI Saves Time – Breaking work into three phases—ideation, the busy middle, and polishing—helps maximize AI's strengths. Using transcripts and structured input lets ChatGPT handle the “busy middle” and make content creation more efficient. Framing AI as an Intern Helps – Treating ChatGPT like an intern, providing clear instructions, background, and expectations, ensures better results. Without proper guidance, the output may be incomplete or generic. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this solo episode, host Cary Weston dives into the process of using ChatGPT as a supportive tool for writing business books. Cary shares insights from his personal experience and from helping others navigate the journey of turning their knowledge, stories, and expertise into written form. Instead of replacing the writer, ChatGPT acts as a collaborative partner, streamlining the process, removing obstacles like writer's block, and bringing ideas to life in a structured, authentic way. 3 Key Takeaways ChatGPT is a Writing Partner, Not a Replacement: Use it to complement your ideas and expedite the writing process, especially for eliminating the overwhelm of staring at a blank page or blinking cursor. Start with a Clear Outline and Detailed Transcripts: Create a structured outline, record your thoughts through audio or video, and use transcripts as the foundation for each chapter. Breaking the process into smaller, manageable parts ensures better results. Give ChatGPT Specific Directions: Clearly define the intended audience, voice, tone, and style for your book. Work chapter by chapter to maintain authenticity and avoid generic or surface-level outputs. About Cary Weston Cary Weston is the host of The ChatGPT Experiment podcast and an experienced marketer with a passion for helping others harness the power of AI to enhance their personal and professional lives. His goal is to demystify ChatGPT for curious beginners and empower them to use it effectively. Cary also runs workshops and provides resources for using ChatGPT in marketing, content creation, and beyond. Ready to make ChatGPT work for you? Check out Cary's customized, interactive workshops:

In this episode of The ChatGPT Experiment, host Cary Weston dives into one of ChatGPT's newer features: Projects. Cary shares tips and insights on how to better organize and manage your ChatGPT conversations using this tool. He also reflects on the challenges of staying organized with ChatGPT, offers practical advice, and discusses how Projects can serve as a simple folder system to store and retrieve conversations. Cary wraps up the episode with updates about his workshops, resources for beginners, and a teaser about exploring ChatGPT's task scheduling feature. 3 Key Takeaways Projects as Folders: The new Projects feature in ChatGPT acts as a folder system, allowing users to group conversations for easier organization and retrieval. Name Your Chats: Renaming chats meaningfully after you're done is a small but crucial habit that can save you time when searching for past conversations. Practical Uses for Projects: Projects are especially helpful for client work, ongoing tasks, or any projects involving multiple related conversations. About Cary Weston Cary Weston is the host of The ChatGPT Experiment, a podcast dedicated to helping people understand and maximize ChatGPT for personal and professional use. He brings practical advice, real-world use cases, and a relatable approach to exploring AI tools. Cary is also an experienced workshop facilitator who helps businesses streamline their processes with ChatGPT. Listeners can learn more about Cary's hands-on workshops and resources on his website: ChatGPTExperiment.com. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode of The ChatGPT Experiment, Cary dives into how writers—especially traditional copywriters—can use ChatGPT as an accelerator for their work instead of seeing it as a competitor. Cary tackles common concerns about ChatGPT “replacing” writers and offers strategies to use it for tasks like ideation, outlining, and drafting. He emphasizes that ChatGPT is a tool to expedite busy work, allowing writers to focus on their unique skills and creativity. Key Takeaways ChatGPT as an Accelerator: Rather than fearing ChatGPT as a replacement, view it as a way to fast-track repetitive tasks like outlining and drafting so you can spend more time on what you do best. Framework for Personalization: Refer to Episode 21 for tips on teaching ChatGPT to replicate your unique writing voice, tone, and style for more personalized results. Effective Communication with AI: Check out Episode 10 for insights on how to engage in conversational prompting with ChatGPT to get better, more nuanced outputs. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode of The ChatGPT Experiment, Cary does something unique—he invites ChatGPT itself to be the guest! Through a playful and insightful conversation, Cary explores how ChatGPT can be used effectively for personal and professional tasks. The episode is all about helping listeners see how ChatGPT can be approachable, conversational, and a valuable partner in their daily lives. 3 Key Takeaways Start with Curiosity: The best way to explore ChatGPT's potential is by asking small, simple questions related to your personal or work needs. It's like chatting with a helpful friend who's ready to brainstorm ideas or answer questions. Adjust the Tone: You can shape how ChatGPT responds by asking it to match your preferred tone, whether formal, casual, or tailored to your specific style. Over time, it adapts to your preferences. Practical Applications: ChatGPT excels at repetitive tasks like drafting reports, creating templates, brainstorming, or even summarizing conversations. It's a versatile tool for both efficiency and creativity. About ChatGPT ChatGPT is OpenAI's advanced conversational AI model, designed to assist with tasks ranging from brainstorming and drafting content to role-playing conversations and offering personalized recommendations. While it lacks a physical presence, its strength lies in adaptability—it can help users improve workflows, practice communication, and get creative. Final Note Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode, Cary Weston reflects on a year of the ChatGPT Experiment by revisiting his original "Guiding Principles" from Episode 1. He reviews each principle, assesses its relevance after a year of hands-on experience, and shares updates to refine the framework. Cary offers listeners practical insights and actionable advice for getting the most out of ChatGPT, emphasizing experimentation, patience, and curiosity as the keys to success. Key Takeaways Guiding Principles Evolve Through Experience The original principles—like treating ChatGPT as an "amazing instrument" or an "intern"—remain central but have been refined to reflect a deeper understanding gained through consistent use and experimentation. Practical Frameworks for Effective Use Cary highlights the BDR (Background, Detail, Revision) framework as a cornerstone for clear communication and efficient collaboration with ChatGPT, enhancing productivity and precision. Curiosity Drives Results Maintaining an exploratory mindset allows users to uncover ChatGPT's full potential, leveraging feedback loops like “Tell me more” to dive deeper and achieve better outcomes. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode, Cary Weston sits down with Chris Greene, founder of the Flood Insurance Guru, a niche insurance and marketing expert who transformed his business by embracing video content and AI tools. Chris shares his journey of scaling his company with over 5,000 videos, generating millions in revenue, and how he's teaching others to harness the power of video and ChatGPT. The conversation dives into building authenticity, using AI tools for efficiency, and navigating challenges, including his personal journey of losing his vision and adapting his work approach. Key Takeaways Niche Focus and Authenticity Drive Success Chris leveraged personal experiences and a deep understanding of flood insurance to create a unique and trusted brand that resonates with customers. AI Tools Amplify Productivity and Creativity By creating custom GPTs and using AI tools like HeyGen and HubSpot integrations, Chris optimized workflows, built targeted content, and improved customer experience. Human Connection through Video Content Personalized video proposals, answering FAQs, and authentic storytelling shortened sales cycles and deepened customer trust. About Chris Greene Chris Greene is the founder of the Flood Insurance Guru, a business built to educate, empower, and assist homeowners in navigating flood insurance policies. Starting his journey after a difficult personal experience with flood insurance, Chris decided to fill the gap in public knowledge through authentic and accessible video content. Beyond his insurance work, Chris has become a sought-after marketing consultant, teaching others how to build niche businesses through video and inbound marketing strategies. You can learn more about Chris and his work at: Flood Insurance Guru YouTube Channel Website Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

Episode Summary In this episode, Cary sits down with Casey Brown, founder of Boost Pricing, who is on a mission to help businesses get paid the prices they deserve. Speaking from her experience as a pricing consultant and speaker, Casey shares valuable insights on how companies can better understand their value, overcome pricing fears, and avoid common pitfalls like undervaluing “hot sauce” services. She discusses the human side of pricing, emphasizing that understanding your audience, using empathy in sales, and practicing key skills can transform how businesses approach pricing and boost both profits and customer loyalty. 3 Key Takeaways Value-Based Pricing Over Cost-Based Pricing: Casey emphasizes that pricing should be tied to the value a product or service brings to the customer rather than simply covering costs. Too many businesses leave money on the table by only aiming to break even or match their competition. Empathetic Sales Approach: Sales teams need to act as empathetic advisors who truly understand customer needs. This can make a significant difference in both the final sale price and long-term customer loyalty. Role-Playing for Sales Confidence: Practicing sales conversations and objection handling—whether with colleagues or AI tools—helps salespeople build confidence, listen more effectively, and handle high-stakes conversations without getting caught off guard. About Casey Brown Casey Brown is a pricing expert and the founder of Boost Pricing, where she helps companies maximize the value they provide by empowering them to set prices that reflect their quality. As a speaker and consultant, Casey is passionate about helping businesses understand the impact of fair pricing on their growth, teams, and even local communities. With her new book, Fearless Pricing, she offers guidance on breaking out of pricing fear and commanding the value they deserve. Casey's work is mission-driven, grounded in her belief that businesses can positively impact families and communities when they're paid fairly. Casey's LinkedIn Profile CaseyBrown.com BoostPricing.com +++++++++ Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this solo episode, Cary tackles the challenge of feeling stuck when facing major professional or personal roadblocks. Drawing from personal experiences and coaching insights, Cary shares how ChatGPT can serve as a powerful tool for organizing thoughts, identifying barriers, and building action plans to move forward. The episode offers practical tips on leveraging ChatGPT to bring clarity to overwhelming situations and introduces key concepts like narrowing the band, role-playing, and creating custom GPTs for long-term problem-solving. Key Takeaways Narrowing the Band: Focus ChatGPT on a specific topic or problem by setting clear criteria, so it can effectively help without overwhelming you with unnecessary information. Role-Playing as a Problem-Solving Partner: Use ChatGPT as a sounding board to identify issues, uncover barriers, and define success, one step at a time. Building a 90-Day Action Plan: Break goals into smaller, manageable steps across three 30-day periods to make consistent progress toward resolving challenges. Prompt referenced in the episode PROMPT: i need help getting through a major professional roadblock for me and i need someone to talk to…would you please help me? I need to identify: 1. what the specific issue really is 2. what's keeping me from making meaningful progress towards solving it 3. what does success look like if I could Can we work through this one at a time? About Cary Cary Weston, host of The ChatGPT Experiment, is a marketing strategist and business coach dedicated to helping individuals and organizations maximize their potential using ChatGPT and other innovative tools. With a wealth of experience in leadership and problem-solving, Cary specializes in making complex challenges feel approachable and manageable. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

Episode Summary In this episode, Cary welcomes Steven Bross, an experienced art educator with a dynamic background in design and teaching. Steven teaches visual communication at Central Monaco Technical High School and is developing a platform called Odd Fish, which offers specialized online coursework for design students.  Key Takeaways Scalable Curriculum Creation: Steven leverages ChatGPT to streamline the creation of detailed course materials, allowing him to generate custom content quickly and serve different student learning levels. Empowering Students with AI Tools: Odd Fish combines Steven's real-world design experience with AI resources, helping students learn marketable skills in areas like graphic design, video editing, and freelancing. AI in Education: Steven shares insights into AI's role in modern education, from simplifying complex concepts to adapting teaching methods to suit various learning styles, making his curriculum more inclusive. About Steven Steven is a seasoned educator with over two decades of experience in visual communication. He started as a creative professional in the design industry before shifting to teaching, where he found a passion for mentoring students. Now, he teaches at Central Monaco Technical High School, where he focuses on building practical skills in design, visual communication, and freelancing. Through his platform Odd Fish, he aims to provide flexible, online design courses for students and teachers alike, integrating technology to inspire the next generation of creatives. Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary's customized, interactive workshops:

In this episode, Cary sits down with Jim Sterne, a seasoned marketing consultant, speaker, and author known for his work in web analytics, marketing technology, and the impacts of generative AI on business.    About Jim Sterne: Jim Sterne has spent more than 35 years selling and marketing technical products. He began his career helping people understand Visicalc at a time when “personal computer” was an oxymoron. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990's, and founded a conference and a professional association around digital analytics in the 2000's. He is currently focused on the application of artificial intelligence and machine learning to marketing. Jim's LinkedIn Profile Jim's Company Website Marketing Analytics Summit   Are you interested in becoming more efficient and productive with ChatGPT? Check out these workshops from Cary:

In this episode, Cary dives ChatGPT's new web-based “Search” feature and Anthropic's AI assistant, Claude.   Are you interested in becoming more efficient and productive with ChatGPT? Check out these workshops from Cary:

In this episode, Cary welcomes Lori Highby, founder of the digital marketing agency Keystone Click, for a practical and lively discussion about using AI tools like ChatGPT and others in daily business. Lori shares how AI helps her manage tasks in marketing, sales, and content creation, and she offers insights on how even beginners can benefit from AI with a few small steps. From making sales calls easier to drafting empathetic emails and even having fun with clever writing prompts, Lori explains how AI fits naturally into her work and life. Main Topics Covered Using AI for Everyday Marketing and Sales Tasks Creating Empathetic and Effective Client Communications AI for Personal Fun and Professional Efficiency Exploring Other AI Tools: Descript, Perplexity, and Adobe Enhance Getting Started with AI: Tips for New Users and Best Practices Key Takeaways AI Makes Daily Tasks Smoother: Lori shares how AI tools like Fathom and ChatGPT help streamline sales calls by summarizing conversations, tracking client pain points, and guiding follow-ups. Customizing AI for Empathy and Impact: By using AI to refine emails and make them more empathetic, Lori demonstrates how AI can be a helpful partner in fostering client relationships and managing sensitive communications. Approaching AI Playfully Opens Doors for Beginners: Lori encourages new AI users to start with small, fun prompts to learn AI's potential, like using ChatGPT to write a humorous Airbnb review or creating awards for her hockey team. Episode Index Introduction: Cary and Lori's background and initial greetings. About Lori and Keystone Click: Lori shares her journey as CEO of Keystone Click and her focus on strategic digital marketing for industries like manufacturing and construction.  Fun with AI: Writing a Clever Review: Lori describes using ChatGPT to write a witty review for an Airbnb experience, showing AI's versatility. Streamlining Sales Calls with AI: Lori talks about using AI tools like Fathom and ChatGPT for capturing and analyzing sales calls to improve follow-up and client relations. AI in Client Communications: The role of AI in helping Lori and her team craft clear, empathetic emails for clients. Training and Coaching on AI Usage: Lori shares insights on introducing AI to account managers and clients, from discovery calls to practical exercises. Live Demos of AI for Business Groups: Lori describes showing clients real-time AI examples, which make AI less intimidating and more accessible.  Lori's Favorite AI Tools: Discussion on using Perplexity, Descript, and Adobe Enhance for tasks ranging from research to content creation. Tips for New AI Users: Lori's advice on starting with AI in small, impactful ways, emphasizing problem-solving and time efficiency. Privacy Concerns and AI: Importance of data security and establishing guidelines for using AI with sensitive information. Fun with ChatGPT in Everyday Life: Lori's playful side, using ChatGPT to create lighthearted awards for her hockey team. Lori's R.A.C.E. Prompt Structure: A structured approach to prompts—Role, Action, Context, Execute—making AI easy for beginners. Closing Remarks and Final Thoughts: Cary wraps up the episode, highlighting key takeaways from Lori's experiences and AI tips. About The Guest Lori Highby is a seasoned podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. With experience working with Fortune 500 companies and micro-businesses alike, Lori helps businesses realize their potential through strategic digital marketing. She brings energy and passion to her work, empowering other professionals to grow and innovate through practical, actionable insights. ABOUT THE AUTHOR Cary is a seasoned marketing professional offer coaching, consulting, and guidance through his company CM Weston. He is a founder in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified "They Ask You Answer" coach - a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear on Free Music Archive

[Note - prompt discussed in episode is available at www.ChatGPTExperiment.com] In this episode, Cary Weston walks listeners through the process of identifying their ideal customers using ChatGPT. Whether you're a business owner, marketer, or nonprofit, Cary explains how to define the audience you're trying to reach, explore what they're looking for, and figure out how to connect with them effectively. This episode dives into practical ways to use ChatGPT as a brainstorming and strategy tool to refine your customer profile and improve how you engage with them. Main Topics Covered: How to define and identify your ideal audience. Using ChatGPT for customer insights and audience segmentation. Practical tips for integrating audience feedback and optimizing your marketing copy. Key Insights: Audience Discovery with ChatGPT: Cary highlights how to use ChatGPT as a strategic partner to discover key attributes of your audience and their needs. Practical Applications: The episode covers real-world uses of ChatGPT for tasks like refining your website, generating relevant social media posts, and answering both "shopping" and "buying" questions for customers. Interactive Feedback: Listeners learn how to use customer reviews and ChatGPT's analysis to close the information gap on their website, enhancing the customer experience. Episode Index: 00:00 – Introduction to the podcast and Cary's conference experience. 01:30 – Importance of discovering your ideal audience for businesses and nonprofits. 02:45 – Using ChatGPT as a brainstorming tool for customer segmentation. 04:30 – Announcing upcoming custom GPT workshops for various business tasks. 06:10 – Practical steps: Inputting your website URL into ChatGPT to evaluate your audience. 10:00 – Shopping vs. Buying questions: How to categorize customer needs. 15:00 – Using customer reviews as a resource for ChatGPT analysis. 18:00 – Creating a comprehensive customer profile report using ChatGPT. 20:15 – Understanding the “information gap” on your website and how to close it. 23:00 – Final thoughts on using ChatGPT to refine audience engagement strategies. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of The ChatGPT Experiment, Cary Weston reflects on insights gained during a marketing conference, where he led a breakout session about using ChatGPT. He focuses on the concept of "narrowing the band" to make ChatGPT more effective by customizing its focus and inputs, thus delivering better results for various practical tasks. Whether you're a complete beginner or someone already familiar with ChatGPT, this episode offers simple strategies to refine how you use the tool. Main Topics Covered: Narrowing the Band: How to limit ChatGPT's focus for more effective output. Using ChatGPT as a Specialist: How to give it a specific role or persona. The Three Phases of a Project: Planning, doing, and fine-tuning your work with ChatGPT's help. Key Insights: Customization is Key: Narrow ChatGPT's focus by feeding it relevant information and giving it specific instructions, making its outputs more accurate and personalized. Role-playing Improves Results: Define a clear role or persona for ChatGPT, like an ordinance expert or content writer, to better guide its responses. Maximize Time on Strategy and Editing: With ChatGPT handling repetitive tasks, you can focus more on the strategic and finalization phases of projects. Episode Index: [00:00] Introduction and reflections from the MaineStay conference. [03:00] Explanation of the “Narrow the Band” concept. [05:00] Real-world application: Using ChatGPT to update municipal ordinances. [09:00] Personalizing ChatGPT: Feeding it your own documents and instructions. [13:00] The three phases of project work and where ChatGPT adds the most value. [18:00] Upcoming episodes teaser: Custom GPTs for educators and content creators. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of The ChatGPT Experiment, I'm joined by Jeremy Somers, founder of the AI-assisted creative agency NotContent.ai. Simply put, this is an absolutely fascinating conversation.  In our talk, we dive into how AI is revolutionizing the world of creative work, from advertising campaigns to product photography, enabling brands to drastically reduce time and costs while amplifying output. Jeremy shared with me the challenges and triumphs of integrating AI into the creative process, and how his agency is shaping the future of digital content. Main Topics Covered The role of AI in transforming creative agencies and content production. How AI can create virtual product photoshoots without the need for studios or photographers. Building an AI-driven process for storytelling and brand world-building at scale. Three Key Takeaways Efficiency Multiplied: Learn how Jeremy's agency uses AI to amplify content production by 10x while cutting down the time by 90%. Virtual Product Photography: Discover how AI tools like 3D modeling and custom GPTs can replace traditional photo shoots, saving time, resources, and creative energy. The Future of Creativity: Jeremy explains how his agency uses AI to build entire visual stories and characters for brands, showing how AI's role in creativity is only just beginning. Episode Index [00:00] Introduction: Meet Jeremy Somers, his background, and his agency NotContent.ai. [05:00] Breaking Down AI's Role in Creative Work: Jeremy explains how AI is replacing traditional creative processes like product photography. [08:00] Bye-Bye Studio: A discussion on how AI handles the entire creative process, from mood boards to world-building. [17:00] AI and Entrepreneurship: Insights into how Jeremy uses custom GPTs for storytelling and character development in branding. [28:00] Challenges and Solutions in AI Integration: Navigating copyright and legal considerations when working with AI tools. [35:00] Jeremy's Approach to Creative Mastery with AI: How embracing AI can elevate human creativity to new heights. [45:00] Wrapping Up: Jeremy shares his vision for the future of creative industries with AI as a key driver. About the Guest Jeremy Somers is the founder of NotContent.ai, an AI-assisted creative agency that specializes in content production for brands, ranging from product photoshoots to full-scale campaigns. With a background in fashion and traditional design, Jeremy has transitioned into the AI space, where his agency is redefining creativity and content production for brands like Adidas, Google, and Tommy Hilfiger. Website: http://www.notcontent.ai LinkedIn: https://www.linkedin.com/in/jeremy-somers/ ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The ChatGPT Experiment is also a LinkedIn Newsletter, and you can find it here: LinkedIn Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

We all want more out of our lives, right? More clients, more business, more money, more flexibility, deeper relationship experiences. Whatever your "more" looks like, we all have this drive to just keep reaching for it. But here's the question that we rarely stop to actually ask ourselves: What does "more" actually mean to you? And here's the big one: How do you redefine "more" while recognizing that everything you have right now is enough? I've been in business now for over nine years, which is wild to say, but let me tell you, things have shifted so much as they naturally do for all of us entrepreneurs.  Our goals, our definition of success—they evolve and we adjust continuously.  When I started this podcast, I thought I knew what "more" meant for me. But as I continue to grow, speak on stages, do podcast interviews, and share more of my story, I've realized something... This idea of "more" is not just about business. It's not just about life or the life that we live off-screen. Life is so much more than what we see online. It's more than the brand we create, the followers we attract, or even the people we actually serve. It's about the people in our lives, the work that truly lights us up, and the impact we have on others. It's about those quiet, powerful moments that no one else sees.  The moments when you choose to keep going, even when it feels so impossible. That's what brings you here on More Than Social. Something deeper, something more meaningful. I have decided to take a brief pause with this podcast—a hiatus, as we could say. But don't worry, I won't be gone forever. I will be back with a renewed perspective.  The truth is, we're all living lives that are much more than just social media. It's more than this perfectly curated post or the highlight reels we share online. Life is messy, raw, and real. And it's that "more" that I want to dive into with you right here. As I take this brief pause, I want to leave you with this: Whatever "more" looks like for you, know that you are already enough. You are already worthy of everything you're striving for. But here is the beautiful paradox, if I can say that. You can want more and be grateful for what you have all at the same time. I'm super excited for what is coming. In the meantime, keep striving, keep growing, and keep figuring out what "more" stands for you. Live a life that is so much more than social media.     We talk about:  00:00 Intro 01:16 Personal Journey and Realizations 01:55 A Life-Changing Moment 02:35 The Essence of More 03:12 A Temporary Farewell 03:46 Defining Your Own 'More'   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever had the feeling that you just want to make a complete change, and you've been fighting with it for a while?   That feeling of uncertainty can be quite overwhelming. You're not sure if the change is right, or if it's even possible, but then suddenly, there's a light bulb moment where everything falls into place, and you realize that this change is exactly what you want.   This has happened to me more often recently. In fact, you're among the first to hear about these changes by tuning into this episode.    And, here's my favour to ask:  I want to hear from you.  Send me a message on Instagram, Facebook, or via email. Tell me about your struggles and how I can help. I want to create content that speaks directly to your needs because if you're struggling, you're not alone. Sharing and connecting will help build a stronger community where we can all support each other.   Thank you so much for being here, listening, and hanging out with me. We're going to have some amazing and deep conversations moving forward. I promise to continue providing valuable content while also letting you in a bit more. Let's make this journey fun and impactful. I'll see you next week, same time, same place, with possibly a different kind of conversation altogether!     We talk about:  00:00 Intro 01:12 A New Direction for the Podcast 01:56 Reflecting on Nine Years in Business 02:26 The Importance of Documentation 03:15 Beyond Business Strategies 05:43 Finding My Voice 07:30 Personal Insights and Epiphanies 10:32 The Power of Solitude 14:26 Building a Community   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you struggling with competitors making false promises? It's time to stand out! One of the biggest struggles within the digital marketing industry is dealing with competitors who claim they can deliver what you offer, but then fail to do so. How often have you heard stories of people who spent a significant amount of money on a service or course, only to find that it didn't meet their expectations or deliver the promised results? This issue is increasingly common. Whether agency clients tell me they've spent a lot with no booked appointments to show for it or members of my Spotlight Theory program share stories of spending $10,000 on courses that teach ineffective methods, they're frustrated. And honestly, so am I. But rather than just ranting, I want to offer some advice and solidarity. If you're genuinely focused on delivering the results you promise, you will cut through the noise, and people will start to notice. Trust me, the effort and care you put into your work will pay off. It's easier said than done, but being true to your promise and focusing on providing value for your current clients will eventually stand out. Over time, people will recognize your genuineness and the actual results you deliver. This approach may not bring overnight success, but it fosters long-term credibility and trust. I genuinely appreciate you for showing up and working hard every day. It's important to keep focusing on those you're connecting with and generating authentic referrals and testimonials. Remember, the impact you're making is real and valuable. We talk about:  00:00 Intro 02:47 The Problem with False Promises 04:19 Real Results vs. Empty Promises 08:03 Building Trust and Credibility 13:01 Conclusion: Keep Believing in Your Impact   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively?  This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability.  Danielle Hayden is the founder of Kickstart Accounting, Inc. Her journey from being a hairdresser to becoming a corporate accounting professional and eventually a CFO for entrepreneurs is truly inspiring.  Initially starting her career in the creative field, Danielle found a knack for teaching people how to understand and leverage their numbers to achieve their goals. After gaining extensive experience in corporate accounting, Danielle brought her expertise back to the entrepreneurial world, helping others use their financial data to grow confidently. Numbers play a crucial role in business, especially for Type A personalities like Danielle and myself. The structured and predictable nature of accounting attracted Danielle, driving her shift from hairdressing to corporate finance.  Numbers tell a story, and understanding this story helps make informed decisions that can accelerate business growth. This structured approach is essential not only for entrepreneurs but also for those looking to scale their businesses effectively. Hiring support before you feel entirely ready can significantly impact your business's growth trajectory. Danielle discussed the importance of bringing in experts to handle different aspects of your business, like bookkeeping, legal matters, and virtual assistance, to buy back your time.  This strategic hiring allows entrepreneurs to focus on what they love and excel in, which is often the reason they started their business in the first place. Healthy business spending and strategic financial management are key to enhancing profitability and achieving sustainable growth. Whether you're just starting or looking to scale, these insights from Danielle Hayden can guide you in making smarter business decisions. We talk about:  00:00 Intro 03:09 The Importance of Numbers in Business 04:36 Balancing Creativity and Structure 07:31 Monthly Financial Reviews and Quick Decisions 12:35 When to Hire Support for Your Business 15:14 Accurate Bookkeeping and Regular Financial Reviews 15:47 Hiring Experts and Scaling Your Business 17:37 Handling Full-Time Employees and Leadership Challenges 21:20 Spending to Grow Your Business 23:39 Paying Yourself and Managing Finances   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Free gift - https://kickstartaccountinginc.com/gift/ Connect with Danielle Website - kickstartaccountinginc.com  Instagram - https://www.instagram.com/kickstartaccounting' LinkedIn - danielle-hayden-kickstartaccounting   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you overwhelmed by the demands of maintaining an online presence as an entrepreneur? You're not alone. The constant pressure to keep up with online trends, engage with audiences, and produce content can take a toll on anyone. In Episode 154 of the "More Than Social Podcast," I share insights and strategies for managing and overcoming online overwhelm.  Most people are struggling and facing challenges, and I'm sure more would admit they hate social media.  Personally, I have a love-hate relationship with social media.  It's great for business—it allows us to connect globally and build a business online. I'm thankful for the connections I've made, but yes, there is constant pressure to post constantly, follow new trends, and adapt to algorithm changes.  If you're overwhelmed by all the advice out there, simplify. Identify what aligns with your strengths and focus there. Avoid shiny object syndrome and trust the process. Validate and adapt regularly based on feedback and stay consistent.  I truly appreciate you listening to these episodes. If you feel overwhelmed by the online world, connect with me on social media. Let's support each other through the ups and downs. You don't have to navigate this journey alone. We talk about:  00:00 Intro 01:24 The Reality of Social Media 01:49 Personal Experiences and Advice 04:37 Setting Boundaries and Reconnecting with Purpose 06:39 Staying Motivated Through Life Changes 09:49 Simplifying Your Strategy   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads.  Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence.  I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively.  Plus, discover how the Spotlight Theory program can guide you through every step of the process.  We talk about:  00:00 Intro 03:33 Step 1: Creating a Killer Lead Magnet 04:54 Step 2: Building an Effective Landing Page 06:01 Step 3: Running Targeted Ads 07:29 Step 4: Automating Email Sequences 11:21 Common Mistakes to Avoid 15:00 Spotlight Theory Program: Your Path to Success   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month. Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process. Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need. Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching. We talk about:  00:00 Intro 01:52 Meet Caitlin: From Social Media Manager to Course Creator 04:17 The Journey to a Successful Online Course 06:43 Transitioning to Evergreen Sales 09:38 Building a Signature Course 21:07 Automating Sales with Webinars 32:36 Final Thoughts and Advice   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Free Masterclass: https://www.caitlinbacher.com/masterclass Connect with Caitlin Instagram - https://www.instagram.com/caitlinbacher Facebook - https://www.facebook.com/caitlinbacher Website - https://www.caitlinbacher.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer.  Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about:  00:00 Intro 01:40 My First Webinar Experience 02:32 Client Success Story with Webinars 03:53 The Strategy for Successful Webinars 07:09 Rules for Effective Webinar Topics 15:03 Ensuring Your Webinar Leads to Your Offer   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Webinar Framework: https://learn.lisaanne.ca/webinar-framework Webinar Checklist: https://learn.lisaanne.ca/webinar-checklist Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the importance of following your gut, leveraging your strengths, and avoiding cookie-cutter strategies. We explore the benefits of being flexible and honest with oneself, the crucial role of educational content, effective keyword research for SEO, and setting boundaries as entrepreneurs. Join us as Mariah offers a fresh perspective on growing a business you love by staying in your zone of genius. Whether you're a budding entrepreneur or looking to revamp your business strategy, this episode is packed with actionable insights and inspiration.   We talk about:  00:00 Intro 03:48 The Journey into SEO 07:04 Finding Your Unique Path 09:23 The Importance of Mentorship 12:00 Balancing Business and Personal Growth 19:22 Setting Boundaries for Success 21:08 The Closed Fist Analogy 26:11 SEO Strategies for YouTube 26:54 Creating Content That Feels Fun 31:33 Optimizing Blog Posts with YouTube Videos 33:27 Advice for Entrepreneurs   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca The Ultimate SEO Roadmap: https://www.mariahmagazine.com/seo-roadmap/ Connect with Mariah Website - https://www.mariahmagazine.com Instagram - https://www.instagram.com/mariahmagazineco/ Facebook - https://www.facebook.com/mariahmagazinestudio/ LinkedIn - https://www.linkedin.com/in/mariahmagazine/ Podcast - https://curiouslyguided.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticulously crafted your latest offer, spent hours perfecting your launch email, sent it out, and… crickets.  It's not just frustrating—it's costing you valuable opportunities.  Today, we'll guide you through a step-by-step strategy to transform your cold email list into a warm, engaged community ready to buy.  We'll focus on building genuine relationships that convert rather than just sending out sales pitches into the void. Tune in to discover how consistent nurturing and targeted strategies can turn your email marketing into a powerful tool for converting leads and boosting your business growth.   We talk about:  00:00 Intro 01:54 Understanding Your Email List 02:33 The Importance of Email Stats 02:52 Step-by-Step Email Marketing Strategy 03:25 Collecting Email Addresses 04:37 Nurturing Your Leads 05:12 Transitioning to Sales 06:52 Personalizing Your Emails   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Email Guide: https://stockmedia.ca/CRM Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoachingp  

As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights.  Whether you're an author, a small business owner, or just passionate about personal branding, there's plenty to learn from Jess's experiences. Jess offers practical advice for anyone looking to build a personal brand on social media: Focus on Storytelling: Developing a storyline beyond your expertise is crucial. Show your audience that you're a real person, not just a professional. This emotional connection can foster relationships and drive your brand. Authenticity in Social Media: Aim to make your social media interactions one-to-one rather than one-to-many. Picture speaking directly to your dream follower and post content that fosters genuine connections. Content Pillars: Define content pillars or categories. Jess recommends balancing value-added posts and occasional sales posts. Four of every five posts should be community-building, and one can be sales-oriented. Journaling Exercise: To uncover your unique brand story, Jess suggests journaling your daily activities for a week, highlighting recurring themes. This practice can reveal aspects of your life and business that resonate with your audience. Are you ready to take your personal brand to the next level? Reflect on Jess's advice, connect with your true story, and watch your business expand. We talk about:  00:00 Intro 03:55 The Aha Moment and Taking the Leap into Business 06:42 Blogging and Digital Marketing Evolution 10:27 Navigating the Publishing Industry 14:32 Building a Personal Brand and Business Processes 22:40 Challenges and Financial Strain 26:39 Tips for Building a Personal Brand on Social Media   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with Jessica Website - https://www.jessicasorentino.com Instagram - https://www.instagram.com/jessicasorentino LinkedIn - https://www.linkedin.com/in/jessicasorentino/ Substack - https://jessicasorentino.substack.com  Podcast - https://link.chtbl.com/openbook Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product?  Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you're in the right place. Building a digital marketing funnel involves creating a step-by-step guide that turns potential clients from strangers to loyal customers. Think of it as a roadmap guiding potential clients from the first moment they hear about you to becoming devoted advocates for your brand.  In today's crowded online world, relying on chance encounters with your website or profile won't cut it. You need to nurture potential clients through every stage of their decision-making process, typically needing 10 to 12 touch points before they trust you enough to make a purchase. Knowing your target audience inside and out is crucial. Research their demographics, behaviours, and needs to create a buyer persona. Get insights by surveying your existing clients, monitoring social media, and using analytics tools like Google Analytics. Email marketing automation lets you send personalized content to nurture leads through your funnel. Segment your audience, create automated email sequences, and personalize your messages. Dive into this episode and learn how to grow your client base.   We talk about:  00:00 Intro 03:03 The Five Stages of the Marketing Funnel 11:04 Building Your Ideal Customer Profile 14:48 Optimizing Your Marketing Funnel 17:57 Nurturing Leads with Email Marketing 19:18 Tracking and Analyzing Your Funnel   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever wondered how high-performing entrepreneurs manage anxiety and depression, especially in the age of social media? If so, you're in the right place. In this episode of the More Than Social podcast, we dive deep with therapist Valerie Martin, who brings a wealth of knowledge and experience working with high-performance entrepreneurs. We cover everything from burnout to structured workdays and how social media impacts mental health. There are some key insights you will want to take advantage of. We also got into how biological cycles impact performance. Valerie shared her perspective on how entrepreneurs, particularly women, must be aware of their cycles and adjust accordingly.  One of the key takeaways from our discussion was the importance of being present.  Both Valerie and I talked about the need to live in the moment, understanding that life is not just about climbing the career ladder but also about enjoying the journey.  She highlights the need to balance work with personal life, ensuring that entrepreneurs don't just survive but thrive. Valerie provides valuable advice on maintaining mental wellness as a high-performing entrepreneur.  She suggests setting clear boundaries, recognizing signs of burnout, and ensuring that personal well-being is not compromised for professional gains.  Remember, even high performers need to pause, rest, and recharge.   We talk about:  00:00 Intro 05:50 The Importance of Structured Workdays 09:30 Embracing a Lifestyle-Centric Career 11:38 High-Performance Coaching Explained 15:22 The Impact of Cycles on Performance 17:50 Burnout in High Performers 19:45 Burnout vs. Mental Health Issues 21:26 Wellness Tips for Entrepreneurs 22:57 Impact of Social Media on Mental Health 29:58 Being Present in Life and Business 33:49 Final Thoughts and Advice   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca You Are Motherf*ing Enough": https://www.honoryourspark.com/enough Connect with Val Website - https://honoryourspark.com/ Instagram - https://www.instagram.com/honoryourspark Facebook - https://www.facebook.com/honoryourspark LinkedIn - https://www.linkedin.com/in/valeriekmartin/ TikTok - https://www.tiktok.com/@honoryourspark Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media?  That piece of advice is to focus on your lead generation first.  As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online. Why focus on lead generation?  It's simple.  This strategy is what will actually help you grow your business, boost your sales, and expand your client base. Though aspects like posting content, engaging in trends, and being active are important, you're essentially wasting your time if they don't convert into leads or sales. Welcome to another episode of the More Than Social podcast! Today, I'll dive deep into the world of lead generation, focusing on attracting high-quality leads who are eager to work with you. I'm not just talking about posting random content on social media. If you're not seeing leads as a result, then it's time to change your strategy. Focus on posting content that brings in leads, not just engagement or followers. Many people try to generate leads online through typical advertisements like "Buy now," "Get this free," "Sign up for a discount," and so on. The issue with these approaches is that they generally attract price shoppers, not high-quality leads. A well-crafted lead magnet will attract people who genuinely want to work with you because of your expertise. Once you've identified your ideal lead magnet, integrate it into your social media strategy. Get on social media, talk about your freebie, and get people into your bubble. Convert social media followers into email list subscribers, and you'll be well on your way to generating quality leads. Focusing on lead generation and employing one or more of these lead magnets can significantly enhance your business's growth on social media. Go ahead, implement these strategies, and watch your business flourish. We talk about:  00:00 Intro 01:36 The Power of Lead Magnets 03:29 Common Mistakes and Best Practices 03:49 10 Effective Lead Magnet Examples 14:36 Implementing Your Lead Generation Strategy 16:00 Conclusion and Next Step   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business.  As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll hear in this episode, being an introvert doesn't mean you have to constantly present yourself in person.  One of the best ways to attract clients is by using online platforms. Introverts often thrive behind a screen, where they can thoughtfully compose their messages and engage with others at their own pace. Leveraging social media, websites, and email marketing can significantly expand your reach without stepping out of your comfort zone. Create valuable content that showcases your expertise. This can be in blog posts, videos, podcasts, or any other medium you're comfortable with. By demonstrating your knowledge and skills, potential clients will be naturally drawn to you for your expertise, and this can happen without the need for constant direct interaction. Introverts can indeed thrive in attracting new clients by leveraging these strategies. It's all about finding ways to align with your strengths and comfort. Embrace the digital age, focus on quality relationships, and let your expertise shine through various content channels. Remember, you don't have to shout from the rooftops to be heard — sometimes, the quiet and thoughtful approach is the most effective. Hear all of my best tips in this episode! We talk about:  00:00 Intro 01:43 The Power of Online Presence for Introverts 05:49 Creating Engaging Content 06:51 Email Marketing Tips 08:12 Hosting Online Workshops and Masterclasses 09:42 Leveraging Client Referrals 10:49 Optimizing Your Onboarding Process 11:55 Enhancing Your Website with SEO 13:55 Networking Strategies for Introverts 14:58 Nurturing Existing Relationships   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you a solopreneur looking to scale your business without bringing on an entire team?  In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives.  As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old.  She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it's social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:  00:00 Intro 2:35 Jess's Journey: From Photography to Web Design 6:49 Managing a Solo Business: Tools and Strategies 10:54 Streamlined Client Onboarding Process 16:02 Customizing Websites for Clients 19:21 Understanding SEO Basics 19:46 Common SEO Mistakes 20:18 Optimizing Content for SEO 21:51 SEO Myths and Misconceptions 23:22 Effective Keyword Strategies 23:56 SEO Tips and Best Practices 29:06 Optimizing Images for SEO 32:09 One Piece of Advice Diversifying Your Marketing 34:57 Final Thoughts and Resources   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/ Connect with Jess Website - https://www.jesscreatives.com/ Facebook - https://www.facebook.com/jesscreativesdesign LinkedIn - https://www.linkedin.com/in/jessfreeman/ YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg Threads - https://www.threads.net/@jesscreatives Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm's growth and success a reality!

Does your agency offer web design services? What is your perspective on creating impactful agency web design? What do you think of how most websites are currently utilized? Today's guest is an expert in website design with a growth-driven approach to agency web design. He's been working in web design ever since the early days of the internet and believes nowadays many businesses are building low-quality websites focused only on sales. In his opinion, websites should have a strong technical foundation and create a journey that leads to engagement and conversions. Tune in to learn about his passion for creating impactful websites, how he developed a very effective foot-in-the-door, and how he's embraced podcasting as a way to attract the type of client he wants to work with. Mark Bevington is the CEO and founder of Ninedot, a website design and development agency that takes underperforming websites and turns them into the best-selling tools for their clients. Mark shares his insights on the limitations of traditional websites and the importance of growth-driven design. With over 23 years of experience, he sees a need for websites to evolve and adapt to changing analytics and customer preferences and allow for easy updates that align with business evolution. In this episode, we'll discuss: How to provide value in web design. WebCare as a foot-in-the-door strategy. Using a podcast to create meaningful connections. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Attract Masterclass: Do you want to know the four secrets to attract your ideal agency clients? Access our FREE masterclass series and learn how to create a magnetic agency, become an authority, and master the art of client attraction. Just go to AgencyMastery360.com/attract and unlock maximum profits. Three Differentiating Factors that You'll Find in Any Quality Website With over twenty years in the industry, Mark has seen a lot as a marketer and agency owner. When he started his agency, the internet wasn't really a thing, so they focused more on print work and newsletters and eventually moved to digital. However, some things remain unchanged because they're at the core of a solid business strategy, starting with quality, which has taken a hit with the onset of AI. In his opinion, since the pandemic and the surge of many new agencies that don't work with the necessary standards, it's become common to see crappy work all around. It can be challenging to differentiate quality work from garbage in the context of website design and development. Here are some differentiating factors: A reputable agency or designer takes the time to thoroughly analyze the client's business, target audience, and goals before embarking on the project. They conduct research and gather relevant information to ensure that the website aligns with the client's brand identity and effectively communicates their message. A well-designed website is visually appealing, easy to navigate, and optimized for different devices and browsers. For Mark, UI and UX have become such buzzwords and most people don't understand what that means. It's not just about getting a client from point A to point B. Behind that should be an understanding of the experience based on the journey you're creating. A website should not be a static entity but rather an evolving platform that adapts to changing market dynamics and user preferences. A quality web agency conducts A/B tests, analyzes user behavior, and makes necessary adjustments to improve conversion rates and achieve business objectives. Garbage work, on the other hand, lacks this growth-driven approach and fails to leverage data to enhance the website's effectiveness. Affordable Website Support as a Strategy for Long-Term Success Mark's web design agency has always provided some degree of web maintenance for its clients. However, as clients continually asked for a more affordable dedicated website support option, the agency developed a new service called WebCare. Through this service, his agency helps clients properly maintain the core functions of their websites by having an expert team keep a watchful eye out for technical issues. As Mark notes, most clients are brilliant at their actual business but lack the technical knowledge needed to run a website themselves and need reliable, judgement-free support to maintain it. WebCare is all about maintaining a website as a long-term investment. While the aesthetics of a website may become outdated over time, proper maintenance ensures it continues to function effectively. Additionally, it's become a very effective foot-in-the-door offer for them. If a client comes to them with an underperforming site, they can offer this affordable option instead of hitting them right off the back with an expensive rebuild and get the relationship going. Being able to show quick wins to clients is a key element in building trust and further extending that relationship. The Game Changer: Embracing Change Through a Mastermind As a business owner, Mark acknowledges it can be difficult to allow himself to be vulnerable and open to change. Because of this, his business was at a point profitable but still not at the scale it could have been. In this sense, becoming a mastermind member has proved to be the game changer for his agency's growth as well as an emotional roller coaster. The first 12 months were all about changing everything he thought worked about the business. Despite the initial challenges and doubts, the results of implementing these changes have been impressive in year two. Of course, success does not happen overnight and it requires time and effort to see the desired outcomes, but the mastermind has provided him with the necessary resources and support to implement the changes effectively. After a year of establishing the right processes and SOPs, Mark now realizes how inefficient they really were with him handling too many tasks outside his expertise area. He needed to find people to handle these tasks. It was an investment – both financial and it terms of time – to get it right, but it's been definitely worth it. This shift has brought newfound freedom to spend more time on personal interests and taking the time to think, implement, and try new strategies to grow the business. Creating Meaningful Connections & Reaching the Right Audience with a Podcast Even though his podcast it's still in its early stages after launching three months ago, Mark loves podcasting as a way to connect with others, share stories, and create meaningful connections. It all started as a way to reach more clients in the pet industry, since this is work Mark enjoys so much. A podcast seemed like a good way to get in contact with adoption shelters, animal centers, and independent pet companies. Although he had initial resistance to the idea of starting a podcast, after discussing it with his colleagues and receiving encouragement, he decided to give it a try. It turned out to be another great benefit of being a mastermind member. The encouragement he received from the team pushed him to get into a world he now enjoys very much, with the experience not only serving as a marketing tool but also as a way to build unique relationships and friendships. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.