The B2B Marketing Gap Podcast

The most common thing I hear from B2B marketers?“Why don't our leaders get what we do?”“Why don't they respect my time?”In this episode, I'm sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I've learned is this:It's not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but the mindset shifts that help you show up with clarity, confidence and get heard by leadership.

In this special episode, I'm sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy

If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy

If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy

Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't landing.• How to clearly demonstrate marketing's value to your leadership and sales teams.• Simple changes you can make today to get better results from your strategy.►

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don't want to seem negative. You don't want to look like you can't do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn't fully understand what's involved in executing a proper marketing strategy.In this episode, I'll break down:✅ Why this happens (and why it's not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you're stuck in the cycle of endless marketing requests with no clear strategy, this one's for you.

If you feel like leadership doesn't take marketing seriously, you're not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:►

If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here's the thing - you don't have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : ⁠https://b2b-breakthrough.circle.so/ch...►

Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ►

Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/ ► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100 ►

So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ►

Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ►

So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠ RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms ►

Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ►

Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget.You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview ►

Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy. You can get your hands on the exact template BBA students are using here ► https://b2bjade.myflodesk.com/marketingreview ►

I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ►

Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ►

If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ►

Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ►

Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ►

I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple!

If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie

In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok.

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay Follow me on TikTok > www.tiktok.com/@b2bjade Follow me on Instagram > www.instagram.com/b2bjade/ Follow me on LinkedIn > www.linkedin.com/in/b2bjade Watch my channel on YouTube > https://www.youtube.com/channel/UCv7o1JWwIV-_5NEXTKtOGDQ

My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content. - Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping. This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing!

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace.  Here's the links mentioned in the episode > Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad Latasha's Social Media Management Accelerator course > https://courses.latashajames.com/courses/smma?ref=7b4dad Clifton Strengths book (buy the book to get your freebie quiz code) > https://www.amazon.co.uk/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X  More links for Latasha and her amazing content can be found here > www.latashajames.com  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my unique template for creating ideal client personas and b2b buyer personas.  Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past.  Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey   Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them!  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.   Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

Today we dive into the habits successful marketing managers will possess in 2023. New year, new start!  I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues  - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots more - b2b marketers have got it tough, hang out with me while we chat about the feelings we all get in the early new year and how to unconditionally accept ourselves no matter how the year turns out! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works.  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠www.b2bjade.com⁠⁠ You can connect with me here! » tiktok: ⁠⁠@b2bjade⁠⁠ » Instagram ⁠⁠@b2bjade⁠⁠ » LinkedIn: ⁠⁠Jade Tambini⁠

I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A.   Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline.  There is also a Q&A from participants at the end. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learnt and things to consider if you're running a B2B brand account on the platform or considering it.  You might be surprised with some of the things I share, who knows, maybe you'll change your mind about TikTok! Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

B2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support.  Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feelings of failure and doubt as well as how to handle making mistakes at work. Sharing my own mistakes and learnings to help you realise - you are not alone! Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

Here's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini

Here's my take on the differences and similarities between B2B and B2C marketing. Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events FREE Live Lesson: "How to be more strategic in B2B content marketing" Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live" You can connect with me here! » tiktok: @b2bjade » Instagram @jadetambini » twitter: @jadetambini » LinkedIn: Jade Tambini » Email me jade@tambinimarketing.co.uk

As a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges. Find out more about my marketing course » www.b2bjade.com FREE Live Lesson: "How to be more strategic in B2B content marketing"  You can connect with me here!  » tiktok: @b2bjade  » Instagram @b2bjade » LinkedIn: Jade Tambini

Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth.  Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠