Podcasts about cognism

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Best podcasts about cognism

Latest podcast episodes about cognism

The RevOps Review
Rethinking Sales Strategy: Smarter Outreach, Dynamic Territories and AI in RevOps with Bill Kantor

The RevOps Review

Play Episode Listen Later May 2, 2025 30:04


This week Bill Kantor challenges traditional sales tactics, explaining why perfect forecasting doesn't maximise sales. He explores AI's role in outreach, the shift towards hyper-personalisation, and why static territory planning is outdated. Bill also shares insights on pipeline management and how RevOps can drive smarter, data-driven decisions. You can also tune in to this episode over on Cognism's Youtube channel. Watch the video episode: https://youtu.be/UnwFf13-CgU

UI Breakfast: UI/UX Design and Product Strategy
BDTP. Marketing Channels vs Programs with Asia Orangio

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Apr 25, 2025 50:14


Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Better Done Than Perfect
Marketing Channels vs Programs with Asia Orangio

Better Done Than Perfect

Play Episode Listen Later Apr 25, 2025 50:14


Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Visit our website for the detailed episode recap with key learnings.DemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Redefining Outbound
Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans

Redefining Outbound

Play Episode Listen Later Apr 23, 2025 29:12


This week we're flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant in customer success, why CS teams should think like sellers, and how growth is increasingly coming from existing customers.

The Loop
Evolving an ABM strategy that actually works, with Cognism's Tim Hughes and Liam Collins

The Loop

Play Episode Listen Later Apr 22, 2025 32:04


In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed with actionable insights for any team trying to scale ABM without overspending on tools.

The RevOps Review
Data Decay, Compliance, and the Future of Sales Intelligence with Adam Thompson, CPO at Cognism

The RevOps Review

Play Episode Listen Later Apr 11, 2025 26:28


In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the complexity of global data compliance, and the real power of personalisation in sales outreach. Plus, a fun quiz on business demographics and a peek at Cognism's latest product release. Tune in for a deep dive into the state of sales intelligence and what it means for revenue operators today!

Redefining Outbound
Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA

Redefining Outbound

Play Episode Listen Later Apr 9, 2025 25:48


Cognism's VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today's sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking activity. David shares practical advice for SDR leaders navigating change, scaling teams, and standing out in an increasingly competitive market.

The Loop
How Cognism is scaling upmarket with Cognism's VP of Paid Acquisition, Liam Collins

The Loop

Play Episode Listen Later Apr 7, 2025 31:04


In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism's shift into the mid-market and enterprise space. From laying strong strategic foundations to aligning sales and marketing around a single North Star, Joe and Liam unpack the planning, data modeling, messaging evolution, and ABM initiatives behind the move. A must-listen for marketers looking to scale smart and go upmarket with impact.

The Loop
Why big brands win, and how you can compete, with Dale Harrison

The Loop

Play Episode Listen Later Mar 18, 2025 57:40


Cognism's Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.

Redefining Outbound
Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens

Redefining Outbound

Play Episode Listen Later Mar 12, 2025 33:10


In this episode of Redefining Outbound, Cognism's Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relationships, and prioritising accounts effectively.

We Have A Meeting
How to scrape high quality data (For Cold Calling/Cold Emailing)

We Have A Meeting

Play Episode Listen Later Feb 27, 2025 14:04


Welcome to Trench Tips—your go-to resource for no-fluff, real-world sales strategies from the front lines. In this episode, we're breaking down how to find decision-makers' numbers and scrape data like a pro.

The Loop
Optimising websites and implementing systematic website testing with Estelle Marasigan

The Loop

Play Episode Listen Later Feb 18, 2025 38:47


In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism's Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.

Redefining Outbound
Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws

Redefining Outbound

Play Episode Listen Later Feb 12, 2025 28:08


In this episode of Redefining Outbound, Cognism's VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterprises and how to design incentive plans that drive the right behaviors. Andy also shares his insights on hiring top talent, aligning SDR goals with business objectives, and setting teams up for long-term success.

The Loop
How we redefined our ICP with Evan Nelson, Cognism's VP of Customer Experience

The Loop

Play Episode Listen Later Feb 7, 2025 46:04


Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we're investing in the highest impact areas.

The Loop
When to localise or translate content in international organisations with Cognism's Content Managers

The Loop

Play Episode Listen Later Jan 21, 2025 32:24


Cognism's Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism's demand generation content strategy across regions. When do you translate, localise or create net new?

Redefining Outbound
Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson

Redefining Outbound

Play Episode Listen Later Jan 9, 2025 43:35


In this episode of Redefining Outbound, Cognism's VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not just in your product or company. From addressing information overload to embracing the transformative potential (and challenges) of AI, this episode dives into the evolving landscape of sales and marketing.

The Loop
Marketing signals that drive results with Trinity Nguyen, CMO at Usergems

The Loop

Play Episode Listen Later Jan 7, 2025 35:22


Cognism's VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.

The Loop
How to scale content creation with AI (without forfeiting quality) with Vincent Plassard, Growth Lead at Userled

The Loop

Play Episode Listen Later Dec 10, 2024 35:02


Cognism's Manager, SEO Daisy Shevlin speaks to Growth Marketing Lead at Userled, Vincent Plassard about how both Cognism and Userled are implementing AI internally. And how to scale content creation using AI without losing the human element.

The Loop
SEO masterclass: Identifying weak spots, generative AI and what it means to create quality SEO content with Dmitry Dragilev, Founder of Topic Ranker

The Loop

Play Episode Listen Later Nov 26, 2024 44:35


Cognism's Senior SEO Manager, Joe Barron speaks to Dmitry Dragilev, Founder of Topic Ranker about the inner workings of optimising content for search. How to identify weak spots in an SEO strategy, how to make the most of generative AI and most importantly, what it means to create QUALITY SEO content.

Redefining Outbound
What it means to do good account management with Nat Ferrante, Cognism's VP of Global Account Management

Redefining Outbound

Play Episode Listen Later Nov 13, 2024 25:57


Cognism's VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.

The Loop
Expanding businesses in EMEA with Archita Fritz

The Loop

Play Episode Listen Later Nov 12, 2024 46:15


Cognism's VP of Marketing, Liam Bartholomew speaks to EU expansion expert, Archita Fritz - spilling her insights on the importance of dedicated expansion plans. Playbooks from one region don't automatically work in another!

Redefining Outbound
How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

Redefining Outbound

Play Episode Listen Later Oct 30, 2024 32:57


Cognism's VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!

The Loop
How to build a revenue driven SEO strategy with Sam Dunning, Founder of Breaking B2B

The Loop

Play Episode Listen Later Oct 29, 2024 46:20


Cognism's Senior Content Manager and SEO whizz, Joe Barron speaks to Sam Dunning, Founder of Breaking B2B about the similarities in our approaches to SEO. Cognism's money keyword strategy and Sam's revenue driven SEO strategy.

The Loop
Demand generation and paid alignment for revenue growth with Cognism's Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon

The Loop

Play Episode Listen Later Oct 15, 2024 41:04


Cognism's Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.

Demand Gen Made Simple
S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales

Demand Gen Made Simple

Play Episode Listen Later Oct 3, 2024 27:41


In this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales. APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 Guests Bio's: 1) Jamie Skeels - Senior Demand Generation Manager at Cognism 2) Bill Glenn - B2B marketing leader who has been a CMO/VP of Marketing at 4 high growth startup organizations. Bill enjoys building and leading marketing teams, as well as helping companies create and maintain a world-class culture through empathy, collaboration and inclusion. 3) Nhi Duong - Director of Demand Generation at TeamDynamix with over a decade of experience in marketing and a knack for leveraging data-driven insights, Nhi has been instrumental in scaling several high-growth companies and taking new products to market. More about the host, Janelle Amos: LinkedIn: https://www.linkedin.com/in/janelleamos/ Website: https://elevate-growth.com/ YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A

The Loop
Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism

The Loop

Play Episode Listen Later Oct 1, 2024 31:16


Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.

The Loop
Mastering Product Marketing with Josh Britton, VP of Product Marketing

The Loop

Play Episode Listen Later Sep 17, 2024 38:39


Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joining Cognism.

SDR Game - Sales Development Podcast
OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

SDR Game - Sales Development Podcast

Play Episode Listen Later Sep 4, 2024 15:51


Read the written version of the Cold Email Deconstruction here. --- Ask: Submit your questions here --- When you're ready

The Loop
From Salesforce to Scaleup: Maura Rivera's leadership transition to CMO at Qualified

The Loop

Play Episode Listen Later Sep 3, 2024 38:53


Cognism's CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.

The Loop
First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins

The Loop

Play Episode Listen Later Aug 20, 2024 27:20


Cognism's DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.

Redefining Outbound
Cold Calling Live Training with Morgan and Jack Frimston (Co-Director @We Have A Meeting)

Redefining Outbound

Play Episode Listen Later Aug 15, 2024 51:43 Transcription Available


We're back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you're probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you'll find out some useful tips and trips you can pass along to your team.Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-trainingAnd for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling

The Loop
Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins

The Loop

Play Episode Listen Later Aug 6, 2024 26:07


Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.

The Loop
B2B marketing doesn't need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins

The Loop

Play Episode Listen Later Jul 30, 2024 49:44


Cognism's Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism's approach to what they term ‘big rock' campaigns.

The Loop
How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai

The Loop

Play Episode Listen Later Jul 23, 2024 36:08


Cognism's CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.

The Loop
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin

The Loop

Play Episode Listen Later Jul 16, 2024 32:18


Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?

The Marketing Movement | Ignite Your B2B Growth
Expert Session: Scaling a Demand Engine, with Alice de Courcy

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Jul 15, 2024 45:03


In our February Expert Session, Chris Walker was joined by Cognism's Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.  Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how Cognism made significant strides in efficiency. The episode further explores metrics and KPIs vital in gaining executive alignment during marketing transformations, demonstrating the practical aspect of transitioning strategies without overwhelming the organization. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

The Loop
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper

The Loop

Play Episode Listen Later Jul 9, 2024 41:14


Cognism's CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.

The Loop
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska

The Loop

Play Episode Listen Later Jul 4, 2024 44:07


Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.

The Loop
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism's Head of Marketing in DACH

The Loop

Play Episode Listen Later Jun 25, 2024 37:32


Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.

Redefining Outbound
Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting)

Redefining Outbound

Play Episode Listen Later Jun 19, 2024 54:24


We're back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you're probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you'll find out some useful tips and trips you can pass along to your team. With the end of June and Q2 of 2024 fast approaching, now is a great time to find those quick wins so you can end strong. Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-trainingAnd for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling

The Loop
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith

The Loop

Play Episode Listen Later Jun 18, 2024 41:02


Cognism's CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.

The Loop
Fix Your Funnel with Cognism's VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis

The Loop

Play Episode Listen Later Jun 11, 2024 37:29


If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth. If you want more information on how we achieved this, check out the Fix Your Funnel Resource Hub! https://www.cognism.com/fix-your-funnel

The Daily Sales Show
Data-Backed Cold Calling Strategies to Book More Meetings Pt. 2

The Daily Sales Show

Play Episode Listen Later May 23, 2024 44:08


Cold calling shouldn't be a guessing game. So in this show, we are continuing our deep dive into Cognism's latest cold call report. We'll break down the data clearly and give you the low-down on what it means for your cold call process in the final half of 2024. You'll leave with data-backed strategies for improving connect rate, meetings booked, and overall cold call success. You'll Learn:Top factors that influence pickup ratesData on why your ICP and targeting are so importantWhat it takes to get prospects to say ”yes” to a meetingThe Speakers: Leslie Douglas, Sara Plowman and Morgan J IngramIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Cognism, Magical and Pareto

The Top Entrepreneurs in Money, Marketing, Business and Life
We hit 4 Scaling Crisis between $0 and $70m ARR, here's how I solved them

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later May 7, 2024 23:11


The Daily Sales Show
Data-Backed Cold Calling Strategies to Book More Meetings

The Daily Sales Show

Play Episode Listen Later Apr 2, 2024 45:32


If you've ever wanted to see concrete evidence for:✅ Why cold calls end✅ When the best times are to call✅ How many calls it takes to book a meeting in 2024…come dig into Cognism's latest data from 20,000 calls with us to learn how to improve your cold call success rate moving forward. You'll leave with the latest stats for successful cold calling–PLUS strategies to implement immediately based on Cognism's newly published 2024 report. You'll Learn:The personas most receptive to cold calls (and how to pitch to them)How to handle the 4 most common objectionsWhy 31% of calls never get past the pitchThe Speakers: Leslie Douglas, Morgan Ingram, David Bentham and Jack FrimstonIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0Thank you to our sponsor: Cognism

State of Demand Gen
RV150 - Expert Session: Scaling a Demand Engine, with Alice de Courcy

State of Demand Gen

Play Episode Listen Later Mar 5, 2024 45:51


Chris was joined by Cognism's Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.  Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how Cognism made significant strides in efficiency. The episode further explores metrics and KPIs vital in gaining executive alignment during marketing transformations, demonstrating the practical aspect of transitioning strategies without overwhelming the organization. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

The Top Entrepreneurs in Money, Marketing, Business and Life
Fireside Chat with James Isilay of Cognism: Fundraising during the current economic climate

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later Dec 26, 2023 14:56


The Jake Dunlap Show
3 Ways Data Drives Revenue & How to Measure It with Evan Nelson

The Jake Dunlap Show

Play Episode Listen Later Dec 14, 2023 25:55


Reporting is retrospective. Data is proactive. There's only so much we can gain by analyzing a report, but taking a holistic view on all the data available can be the difference between a struggling business and a thriving one.Some of the insights your business desperately needs might already be buried in your data, assuming you're willing to look closely enough. And now with AI, this process is becoming much faster and smoother. So there's no excuse not to embrace a data strategy.In today's episode, we are joined by Evan Nelson, VP of Customer Experience at Cognism, to explore the impact of data on revenue, actionable ways to measure it, and three ways data can drive sales and improve decision-making. Timestamps:00:00 Intro01:20 Evan's Background03:58 Data and Reporting in 202406:39 How Data Drives Revenue09:33 Win/Loss Analysis14:34 Segmentation & Territories17:01 Churn Analysis21:47 AI and Data25:22 Outro Quotes:“There is no professional that improves their performance by winging it and not knowing the data.”“For a lot of folks, data isn't important until it might be too late.““The second you start to understand your customer base and how you're going to market, it becomes game-changing. You can actually build out teams that are so much more efficient.”“It's not just about where am I winning, or where am I losing. It's about what are the common traits of those.” Hit the subscribe button on your favorite podcast player so you don't miss the next episode.______________________________________________ If you're a leader and want to integrate an AI or RevOps strategy into your org - book some time with us to talk about how we can build a custom system for your needs:https://savvycal.com/Jake-Dunlap/modern-leader Get instant access to AI Sales Prompt Pro, our new premium Notion database with the best ready-to-use prompts for chatGPT. Grab it here and join our community for only 50€/year: https://skaled.com/insights/ai-sales-prompt-pro Join us in one of our workshops to learn how chatGPT can boost sales in your organization: https://skaled.com/insights/ai-sales-accelerator/ Registrations are OPEN for ‘Sales AI Unleashed', a webinar series w/ Kevin Dorsey. Join 1000+ sales leaders who are mastering AI and chatGPT during our free live sessions. Sign up here: https://bit.ly/sales-ai-unleashed-series Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn: https://bit.ly/modern-leader-newsletter______________________________________________Follow Evan: Linkedin: https://www.linkedin.com/in/evan-nelson-4326683b/Website: https://www.cognism.com/ Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com