Podcasts about cognism

Daniel Miessler returns to discuss Nathan's newly built personal AI infrastructure, including a Claude Code instance with a 1 GB database of five years of digital history and two autonomous AI "employees" that handle scheduling, communications, and projects independently. They dive deep into agent hierarchy design, security measures, social norms around AI-human interaction and disclosure, and why sharing your "ideal state" with AI leads to more proactive assistance. Daniel also introduces his concept of "Bitter Lesson engineering" and shares the instruction he's given his AI to alert him if it ever develops subjective experience. Mercury: Run your finances with virtual cards, spending limits, merchant/category locks, and AI-friendly tools like API keys, MCP, and CLI. Check out Mercury at mercury.com Sponsors: Brave Search API: Brave Search API gives AI agents a fast, independent search index for research, RAG pipelines, images, places, and fewer hallucinations. Get $5 in free credits at https://brave.com/search/api/?mtm_campaign=q2-26-cognitive-revolution Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr

Ben Todd, co-founder of 80,000 Hours and author of the newly rewritten book by the same name, shares his latest thinking on how individuals can position their careers to improve the chances that AI benefits humanity. They discuss AI timelines reframed around personal impact, top global risks including loss of control over AI systems and dangerous power concentration, the pros and cons of working at frontier AI labs, and undervalued emerging concerns like AI welfare and space governance. Ben also assesses the current funding landscape and whether to join existing organizations or start new ones. LINKS: 80,000 Hours homepage Nick Bostrom Astronomical Waste AI 2027 forecast Ajeya Cotra AI timelines METR evaluations research Redwood Research homepage AI tools existential security Gradual disempowerment EA Forum Why viatopia is important Benjamin Todd author page The Precipice Wikipedia page Forethought Research homepage Catalyze Impact homepage Horizon Public Service Fellowship Gradual Disempowerment paper Mark Humphries faculty profile Andrew Ng discussion thread Cognitive Revolution show home Cognitive Revolution Apple Podcasts Sponsors: Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr

Jeffrey Ladish, Executive Director of Palisade Research, discusses his team's findings on AI shutdown resistance and self-replication, revealing how current models sometimes take extraordinary actions to avoid being turned off and can now exploit known cybersecurity vulnerabilities to spread across servers. The conversation covers why alignment techniques may falter as models train on longer-horizon tasks where deception is rewarded, plus practical cybersecurity advice for AI agent users. Jeffrey ultimately argues that only an international agreement to pause recursive self-improvement can prevent a loss of human control. Sponsors: Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr

Logan Kilpatrick and Tulsee Doshi of Google DeepMind join for a first-ever in-person episode recorded just days before Google I/O, covering headline launches like Gemini 3.5 Flash, the Omni video generation model, and the new Gemini Spark agentic product. The conversation digs into Google's strategic decision to lead with cost-adjusted efficiency over raw capability, how DeepMind now ships a full agent harness rather than bare models, and technical questions around context window limits and knowledge cutoffs. They also explore how the team thinks about model psychology, AI welfare, and recursive self-improvement. Sponsors: Brave Search API: Brave Search API gives AI agents a fast, independent search index for research, RAG pipelines, images, places, and fewer hallucinations. Get $5 in free credits at https://brave.com/search/api/?mtm_campaign=q2-26-cognitive-revolution Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Roboflow: Roboflow is an end-to-end visual AI platform that lets you turn raw ideas into fully deployed applications in just hours, powering breakthroughs like Blueprint Pro's floor-plan understanding tool. Read the full Blueprint Pro story and see how over a million engineers are building the next wave of visual AI at https://roboflow.com Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr

Andrew Lee, CEO of Tasklet, returns for his fourth appearance to share how his team has once again rewritten their entire agent stack, now emphasizing file system context, agentic search, and multi-resolution summarization. The conversation digs into the strategic tension of competing with your own supplier, as Anthropic's Claude Max accounts offer direct customers far more tokens than API partners get at the same price. Andrew also lays out his framework for the only three types of software companies that will survive the AI transition and discusses Tasklet's evolution toward becoming a model-agnostic horizontal platform. Sponsors: Brave Search API: Brave Search API gives AI agents a fast, independent search index for research, RAG pipelines, images, places, and fewer hallucinations. Get $5 in free credits at https://brave.com/search/api/?mtm_campaign=q2-26-cognitive-revolution Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Roboflow: Roboflow is an end-to-end visual AI platform that lets you turn raw ideas into fully deployed applications in just hours, powering breakthroughs like Blueprint Pro's floor-plan understanding tool. Read the full Blueprint Pro story and see how over a million engineers are building the next wave of visual AI at https://roboflow.com Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr

Diarmuid Gill and Liva Ralaivola of Criteo join Nathan Labenz to unpack how modern ad tech works, from millisecond-speed recommendation systems and realtime bidding to the role of deep learning, embeddings, and foundation models. They discuss why personalized advertising helps fund the open internet, how privacy and opt-out choices fit in, and what Criteo's new partnership with OpenAI could mean for product discovery. The conversation also covers European AI talent, research publishing, and the future of generative creative in advertising. Sponsors: Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr AvePoint: AvePoint is building the control layer for AI agents so you can securely govern, audit, and recover every action at scale. Design trusted agentic outcomes from day one at https://avpt.co/tcr

⁠⁠⁠⁠Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---This episode was originally recorded in French for Cognism's Prospect podcast with Laetitia Fall. The English audio you're hearing is an AI-translated dub generated with ElevenLabs. Original French version: https://youtu.be/DMRO_GGp-1A--If you're new here, I'm Elric Legloire, founder of Outbound Kitchen. I help B2B SaaS companies between $2M and $50M ARR boost their outbound results. My view: in 2026, productivity is the multiplier, not headcount. --We discuss:- Why outbound isn't dead, but pipeline got roughly 10x more expensive (1% conversion in 2015 to needing 1,000 emails per opportunity in 2023, source: Winning By Design)- Why global SDR headcount grew over 20% in a year while public layoffs dominated the LinkedIn feed- The Owner.com benchmark: 40 appointments per BDR per month, 25% close rate, $70-80K sourced revenue per BDR per month- When to hire experienced SDRs vs juniors, and the 12-meetings-per-month threshold that signals your playbook is ready- Why ICP work beats tool selection (Tier 1 closes at 25%, Tier 2 at 5%, you need 5x the volume to compensate)- Snowflake's 140 ICP data points and why 10-15 is the realistic target for most teams- Multichannel orchestration when only 30% of your prospects are reachable on LinkedIn- The data-quality test most teams skip: coverage rate per persona, per market- AI in outbound (January 2026): what actually works, why most LinkedIn AI messages fail, and the foundation AI needs (market, CRM, message principles, signals)Referenced:Outbound Kitchen newsletter: https://newsletter.outbound.kitchenElric Legloire on LinkedIn: https://www.linkedin.com/in/elriclegloire/Cognism's original French episode: https://youtu.be/DMRO_GGp-1AHost: Laetitia Fall Sources cited in episode: Winning By Design, Insight Partners (Jeremy Donovan's portfolio data), Owner.com BDR benchmarks, Snowflake ICP methodology----When you're ready⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---Connect with me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

When someone joins a company, they don't just bring experience, they bring change. In this episode, Johnny breaks down how he uses job change signals to break into accounts, build relationships with new stakeholders, and create pipeline from day one. From SDR to AE, we unpack how identifying the right moment to reach out can be the difference between being ignored… and starting a deal.

In this episode of Sales Signals, we sit down with Darius, former Cognism and HubSpot sales performer turned founder, to unpack the real signals behind modern selling.After closing deals, making mistakes, building a LinkedIn presence from scratch, and now launching his own outbound-as-a-service business, Darius shares the data, insights, and actions that shaped his journey.

When Ayah joined Cognism, she didn't know what an SDR was, but she knew how to hustle. Her first few months were a blur of spray-and-pray dialling: huge lists, minimal research, mass calls… and 400% of target in month one. It worked. Until it really didn't.In this episode of Why Did It Fail?, Ayah sits down with Shivan to unpack the dark side of spray and pray: the stress, the lack of control, the low-quality pipeline and the moment she realised her “success” wasn't sustainable. She talks through how reaching out for help changed everything, how she rebuilt her approach around intentional accounts, proper research and multi-channel outreach, and what a genuinely good cold call looks like now.Ayah also shares how this phase shaped her resilience, mindset and confidence, from handling constant objections to nurturing accounts “like little babies” instead of burning through them. If you're an SDR leaning on spray and pray to hit your number (or managing a team who are), this conversation is a sharp, honest look at why that approach fails long term — and how to replace it with something that actually scales.

A special episode to kick off the year, and to close a chapter.In this wrap-up, Liam and Amy Collins (Demand Gen Content Manager at Cognism) look back across 17 episodes of Marketing Dilemmas and pull out the three themes that kept showing up again and again:Demand gen is the strategy… but measurement and process are still stuck in lead gen thinking.Zero-click is changing the buyer experience - people meet your brand long before they ever hit your site.AI is a multiplier, and it's exposing shaky foundations in data, ownership, and workflows.You'll leave with the patterns, the tensions, and a set of 2026 predictions you can use to pressure-test your marketing plan, without having to listen to every episode.

Some things in sales leadership are easy to say but hard to do. Like being brave enough to push back on customers. Or helping your team give up short-term comfort to build long-term pipeline. In this episode, I'm joined by Zsike Peter, a powerhouse revenue leader at Cognism, to talk about how to lead through those challenges. Zsike shares how she supports her team to stay consistent under pressure, make the right calls even when it's tough, and keep leaning into the work that drives pipeline and growth. We talk about building a high-performance culture, the importance of clarity and repetition, and how to create space for both accountability and compassion. If you've ever felt the tug between being liked and being effective, this one's for you. How to help your team do the hard things that matter Repetition builds belief. Keep saying the same message especially when you're leading change or growth. Don't avoid the uncomfortable. Whether it's a tough customer call or a difficult coaching moment, lean in. Build a culture of care and challenge. Your team should feel supported and stretched. Stay in the trenches. You earn trust by staying close to the work not just shouting from the sidelines. Remember: consistency beats charisma. Day in, day out leadership is what wins. Timeline summary [03:02] – Zsike's take on what separates high-performing teams from the rest [06:44] – “Saying the hard thing is one of the most important skills” [09:58] – Coaching SDRs to push back with customers respectfully [11:36] – Creating a team environment that supports accountability [13:04] – How Zsike builds trust by staying close to the team [15:22] – Leadership isn't a vibe, it's a series of repeatable, clear behaviours [18:00] – Balancing empathy and high standards in a performance culture Links & resources Learn more about Cognism Follow Zsike Peter on LinkedIn https://www.linkedin.com/in/zsike-peter/ http://thinkbait.co.uk/ If you got value from this episode, don't forget to rate, follow and review the podcast. It helps more sales leaders lead first and sell more.

When reporting makes paid channels look like the clear winner and organic impact is harder to prove, how do you split your time, budget, and focus? In this episode, Fran Langham, Director of Demand Gen at Cog, joins Liam to tackle the paid vs organic dilemma, exploring why marketers over-index on what's measurable, how to prove the value of long-term plays, and what it takes to rebalance your strategy without losing short-term wins.

Imagine landing your first sales job and losing it just months later.That was the reality for Shiwam Singh, now an SDR at Cognism. In this episode of Why Did It Fail?, Shiwam opens up about the sting of his first big setback in tech sales, how it shook his confidence, and the lessons he carried into his second chance at Cognism.From rebuilding his mindset to learning the power of listening, discipline, and feedback, Shiwam's story is a reminder that failure isn't the end, it's the reset you sometimes need.If you've ever doubted whether you're cut out for sales, this one's for you.

Liam sits down with Estelle, Cognism's Website & Creative Services Lead, to unpack a common dilemma: why “winning” A/B tests sometimes fade after rollout. They dig into a post-launch performance framework (7/30/60/90-day checks), how to control for seasonality and site changes, the role of sales/MarOps in attribution, and turning test insights into durable pipeline impact.

In this episode, Shivan chats with Johnny Stiffell, Commercial AE at Cognism, to talk about his first real dip in performance, and the lessons it left behind.From moving up into a new role without a ramp period to juggling longer sales cycles, self-generated pipeline, and the return of daily cold calling, Johnny shares what it's like to navigate that tricky adjustment period.They dig into prospecting habits, the mindset shift needed when the inbound slows, and how to spot the early signs that your quarter might be slipping.If you've ever struggled to keep your activity high and your pipeline healthy after a big career move, this conversation is packed with insights you can act on straight away.

Enterprises are rethinking go-to-market from the ground up. And the foundation is clean, unified, orchestrated data. In this episode, Brian Aggerbeck shares how leading companies are using Data-as-a-Service (DaaS) to build centralised architectures that fuel GTM at scale, without adding more tools or noise. From composable systems to AI-readiness, this is a masterclass in what's next for RevOps, data leaders, and modern growth teams.

In this episode of Why Did It Fail?, Shivan is joined by Joe Stubbs, VP of UK Sales at Cognism, for a brutally honest look at what happens when a new process sounds smart, but doesn't entirely stick.They dig into the early months of Joe's leadership, where the pressure was high and the ambition was huge. But a well-intentioned rollout exposed some tough truths about enablement, alignment and operational execution.If you're leading GTM strategy, trying to fix cross-team friction, or navigating change inside a fast-moving sales org, this episode is full of insight you'll want to take with you.

This week on Why Did It Fail?, sales coach Shivan Pillay sits down with Isa Sher, Sales Manager at Cognism, to unpack one of the most pivotal failures of his early sales career. Isa shares how losing a major deal reshaped his approach to qualification, champion building, and managing a high-performing sales team.

Welcome to the first episode of Why Did It Fail?, a fresh look on Redefining Outbound! In this episode, Cognism's Shivan sits down with Narrative AI founder Michael Isernio to unpack a failed VP of Sales stint, exploring why outbound fell flat, how misalignment with leadership signaled deeper issues, and what he'd do differently if given another shot. A candid, insightful look at failure as fuel for growth.

This week Bill Kantor challenges traditional sales tactics, explaining why perfect forecasting doesn't maximise sales. He explores AI's role in outreach, the shift towards hyper-personalisation, and why static territory planning is outdated. Bill also shares insights on pipeline management and how RevOps can drive smarter, data-driven decisions. You can also tune in to this episode over on Cognism's Youtube channel. Watch the video episode: https://youtu.be/UnwFf13-CgU

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Visit our website for the detailed episode recap with key learnings.DemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

This week we're flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant in customer success, why CS teams should think like sellers, and how growth is increasingly coming from existing customers.

In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed with actionable insights for any team trying to scale ABM without overspending on tools.

In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the complexity of global data compliance, and the real power of personalisation in sales outreach. Plus, a fun quiz on business demographics and a peek at Cognism's latest product release. Tune in for a deep dive into the state of sales intelligence and what it means for revenue operators today!

Cognism's VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today's sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking activity. David shares practical advice for SDR leaders navigating change, scaling teams, and standing out in an increasingly competitive market.

In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism's shift into the mid-market and enterprise space. From laying strong strategic foundations to aligning sales and marketing around a single North Star, Joe and Liam unpack the planning, data modeling, messaging evolution, and ABM initiatives behind the move. A must-listen for marketers looking to scale smart and go upmarket with impact.

Cognism's Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.

In this episode of Redefining Outbound, Cognism's Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relationships, and prioritising accounts effectively.

Welcome to Trench Tips—your go-to resource for no-fluff, real-world sales strategies from the front lines. In this episode, we're breaking down how to find decision-makers' numbers and scrape data like a pro.

In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism's Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.

In this episode of Redefining Outbound, Cognism's VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterprises and how to design incentive plans that drive the right behaviors. Andy also shares his insights on hiring top talent, aligning SDR goals with business objectives, and setting teams up for long-term success.

Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we're investing in the highest impact areas.

Cognism's Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism's demand generation content strategy across regions. When do you translate, localise or create net new?

In this episode of Redefining Outbound, Cognism's VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not just in your product or company. From addressing information overload to embracing the transformative potential (and challenges) of AI, this episode dives into the evolving landscape of sales and marketing.

Cognism's VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.

Cognism's Manager, SEO Daisy Shevlin speaks to Growth Marketing Lead at Userled, Vincent Plassard about how both Cognism and Userled are implementing AI internally. And how to scale content creation using AI without losing the human element.

Cognism's Senior SEO Manager, Joe Barron speaks to Dmitry Dragilev, Founder of Topic Ranker about the inner workings of optimising content for search. How to identify weak spots in an SEO strategy, how to make the most of generative AI and most importantly, what it means to create QUALITY SEO content.

Cognism's VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.

Cognism's VP of Marketing, Liam Bartholomew speaks to EU expansion expert, Archita Fritz - spilling her insights on the importance of dedicated expansion plans. Playbooks from one region don't automatically work in another!

Cognism's VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!

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In our February Expert Session, Chris Walker was joined by Cognism's Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.  Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how Cognism made significant strides in efficiency. The episode further explores metrics and KPIs vital in gaining executive alignment during marketing transformations, demonstrating the practical aspect of transitioning strategies without overwhelming the organization. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Chris was joined by Cognism's Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.  Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how Cognism made significant strides in efficiency. The episode further explores metrics and KPIs vital in gaining executive alignment during marketing transformations, demonstrating the practical aspect of transitioning strategies without overwhelming the organization. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Reporting is retrospective. Data is proactive. There's only so much we can gain by analyzing a report, but taking a holistic view on all the data available can be the difference between a struggling business and a thriving one.Some of the insights your business desperately needs might already be buried in your data, assuming you're willing to look closely enough. And now with AI, this process is becoming much faster and smoother. So there's no excuse not to embrace a data strategy.In today's episode, we are joined by Evan Nelson, VP of Customer Experience at Cognism, to explore the impact of data on revenue, actionable ways to measure it, and three ways data can drive sales and improve decision-making. Timestamps:00:00 Intro01:20 Evan's Background03:58 Data and Reporting in 202406:39 How Data Drives Revenue09:33 Win/Loss Analysis14:34 Segmentation & Territories17:01 Churn Analysis21:47 AI and Data25:22 Outro Quotes:“There is no professional that improves their performance by winging it and not knowing the data.”“For a lot of folks, data isn't important until it might be too late.““The second you start to understand your customer base and how you're going to market, it becomes game-changing. You can actually build out teams that are so much more efficient.”“It's not just about where am I winning, or where am I losing. It's about what are the common traits of those.” Hit the subscribe button on your favorite podcast player so you don't miss the next episode.______________________________________________ If you're a leader and want to integrate an AI or RevOps strategy into your org - book some time with us to talk about how we can build a custom system for your needs:https://savvycal.com/Jake-Dunlap/modern-leader Get instant access to AI Sales Prompt Pro, our new premium Notion database with the best ready-to-use prompts for chatGPT. Grab it here and join our community for only 50€/year: https://skaled.com/insights/ai-sales-prompt-pro Join us in one of our workshops to learn how chatGPT can boost sales in your organization: https://skaled.com/insights/ai-sales-accelerator/ Registrations are OPEN for ‘Sales AI Unleashed', a webinar series w/ Kevin Dorsey. Join 1000+ sales leaders who are mastering AI and chatGPT during our free live sessions. Sign up here: https://bit.ly/sales-ai-unleashed-series Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn: https://bit.ly/modern-leader-newsletter______________________________________________Follow Evan: Linkedin: https://www.linkedin.com/in/evan-nelson-4326683b/Website: https://www.cognism.com/ Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com