The Philosophy of Small Business

Lisa Caprelli is a speaker, songwriter and an award-winning author of the unicorn book series, Unicorn Jazz ™  She is an author of 16 books, and has produced music videos for kids. Lisa is the producer and director of Unicorn Jazz Presents The Thing I Do, a kids show on Amazon TV.  Lisa was inspired by Sesame Street and with her kids multi-media brand of Unicorn Jazz - kids can send in their own video content, music and talent to be part of the show! The Thing I Do show was created at the onset of the pandemic to share happiness for children and educators. Her 25+ years in marketing and branding over 150 CEO's led to her changing her life in 2018 to create a children's brand, Unicorn Jazz.  Unicorn Jazz in the first book, is a shy unicorn who moves to a new land in search of new friends.  She feels like she does not belong, or that no one understands her, until she meets a new friend, Woof the Crow.  The book series offers social emotional learning components (empathy, kindness, love, belonging, believing in others, feelings and more).  A new season is coming Summer 2021 with a collaboration of over 200 kids & adults for THE THING I DO!   Lisa has been featured in FORBES magazine, ABC News, CBS news, USA today newspapers, and more media and news outlets.  Lisa's LinkedIn Rajan's LinkedIn Philosophy of Small Business Website

Diane has just launched Cool Bean yesterday. Diane and Rajan go back and forth providing so many tips on how to structure a business that this is an episode you may need to play more than once. Diane breaks down the corporate push/pull strategy while Rajan provides entrepreneurs with no corporate experience how to lay a well thought out plan into the marketplace. Then Diane breaks down the structure of how to bring a new brand to market, when to delegate and why to delegate. Then Rajan breaks the important value bombs that Diane is providing to ensure the listeners do not miss anything. If that's not enough they even go over budgeting and ways to forecast when you don't have unlimited funds. Cool Beans is a well thought out brand that spent time building it's infrastructure before seeking market share. Cool Beans is based out of Belgium. Even the beans are locally sourced and purchased directly from the farm. No middle person stands between the product and the consumer. Diane's LinkedIn is https://www.linkedin.com/in/dianernoyes/ Rajan's LinkedIn is https://www.linkedin.com/in/taylorrajan Make sure to subscribe to podcast newsletter by visiting https://lowerfailurerate.com/

Q2 is officially here and businesses throughout the country are going to be working to position themselves for better growth than last year.  Rajan wanted to provide a quick update as we finalize some interviews to keep up with the demand for more episodes. To engage with Rajan his main business social platform is LinkedIn and his link is below: https://www.linkedin.com/in/taylorrajan/ Make sure to subscribe to the upcoming newsletter and website for the podcast at: https://lowerfailurerate.com/ We also decided not to have social media pages for every profile, we're going to focus all social attention to LinkedIn since this is a business podcast and every business owner should be on LinkedIn. The podcast page is: https://www.linkedin.com/company/philosophy-of-small-business  

Dr. Stephen Crawford on building Experience Leadership, the John Maxwell Model, Hunger vs Famished and his planned release of a 15 year in the making book called Too Stupid to Fail. More below on Experience Leadership: Business leaders are up against a chaotic landscape. The future is unpredictable, the obstacles are unknowable, and often leaders feel unequipped and unprepared. Experience Leadership Coaching & Training is focused on building, growing, or restructuring your business to lead you out of chaos and into clarity. They'll help you create a strategic plan and partner with you in weekly coaching sessions as you carry it out. Using their Business Blueprint model your coach will guide you in quarterly growth assessments, adjust your plan, and hold you accountable as you level up your leadership and build a thriving business. His website is https://experienceleadership.com/ His company LinkedIn is https://www.linkedin.com/company/experience-leadership-training-and-coaching/ The Philosophy of Small Business Podcast website is https://lowerfailurerate.com/ Rajan's LinkedIn page is https://www.linkedin.com/in/taylorrajan/

The story of how Zach Hatraf started Anchor Yacht Rentals is amazing in itself but then we you learn how his business focuses on safety and security it's clear to see why his growth keeps coming. Zach then gives the listeners of the Philosophy of Small Business podcast an insight to upcoming plans. To rent a yacht or have yours making money for you head over to https://www.anchorrides.com/home The new website for this podcast is being built where it'll be based around connecting the listeners to the guest for networking via video calls. Subscribe at https://lowerfailurerate.com/ Follow Rajan on LinkedIn at https://www.linkedin.com/in/taylorrajan

Financial Literacy Training for Kids A fun way to develop your child's superpowers Rich Rocha has created an amazing 8-week program that teaches kids 5-12 financial literacy by understanding money and starting a kid business. Many adults don't learn about financial literacy until well they are adults. Rich Rocha (a very accomplished musician teacher, traveler and psychotherapist) has decided to create a financial literacy program for kids. After Rich had his first child and he saw how his son was learning, he wanted to ensure his son would not enter adulthood in debt and forced to work certain jobs to pay for debt. He wanted his son to be able to love life and appreciate others while also having money to provide for his needs. In this episode you'll hear about Rich's journey into his new business. In addition, Rajan goes deeper than ever into his childhood to help the listeners understand the importance of what Rich is now doing. This 8-week program is not a sit and play program. Your child is working with Randy Rich. Randy helps kids discover what he/she is great at, solves a problem for others, learn how to set short and long term goals (and save money for that). Your child will learn how money works and how a smart investment can help him/her retire at an early age. This course is for parents that are dedicated to success of their kids and will take part in the growth of their financial literacy. Listeners of the podcast receive a special discount. All details are available at http://superpowers4kids.com/  

Morning routines are very important for forward progress. Jeff Wickersham is an expert and couch dedicated to helping people develop proper morning routines.  He's also the author of a #1 best selling book called Rise, Fight, Love Repeat. Jeff takes you through his book and then things get emotional when you hear about the lost of love ones. To book meeting with Jeff click here. You may also want to check out his podcast here.

This episode will touch your heart while also providing business advice on what it takes to build a business from the ground with purpose.  Rated 18 Shoes is a very special business. 12 million girls are married off before 18 years old.  In this episode you'll hear about: Getting your idea to market The value of pre-order The state of e-commerce in Zimbabwe Specialty market vs mass production Woman-owned but knowing your target customers Check out Rated 18 Shoes to join their newsletters and be a part of their journey. Also make sure to follow them on social. Rated 18 Shoes on Instagram Rated 18 Shoes on Facebook

This is a special episode as Marco just became the #1 rated podcast show for start-ups. It's called the Special Sauce Podcast. Marco takes the listeners on a ride about growing a financial service business. He then talks about how to raise money, becoming a coach for disabled vets and building the #1 start-up podcast on Amazon. Then Rajan and Marco talk about understanding contracts, firing your bottom percentage of customers, building teams, mentoring, sales vs leadership training and so much more. Below are the broken-down sections if you want to drop right into a particular area. How to grow a financial service business 3:52 Advice for wealthy parents 5:49 How Marco created a student loan business 6:32 How to raise money 7:40 Building the #1 start-up podcast on Amazon 9:39 Understanding contracts 11:22 Firing your bottom % of customers 15:20 Building a team (substance vs opinion) 17:33 Building your financial house 18:59 Mentoring... You must have one and how to pick 22:01 Sales vs Leadership training 24:11 Investor pitch deck courses 25:06 The reason for VC's, Investors and consultants 30:25 Hiring employees or owners 32:39 Model of Effectiveness 34:15 How to play the long-term game 38:10 Understanding time and efficiency 41:13 How to build a scalable partnership business 42:46 Tax exemptions... What you should know 46:38 Creating financial security for youth 48:24 Rajan's Special Sauce 51:45 For more episodes and extra features of Philosophy of Small Business click here.

If you want to learn how to build a better business from corporate organization, HR, marketing, and operational strategies, employee assessment tools, finding your true target market, sales vs operations, how to know your end goal, tips for coaches and consultants, you want to check out this episode. You'll also hear how and why you should fire employees and customers.  This episode as so much to offer below are the subject areas if you want to jump to a particular area. Writing down processes - 5:9 Marketing Strategy - 7:10 Corporate America - 9:47 HR Strategy - 11:42 Managing Employees - 16:41 Employee Assessment Tools - 18:9 What Rajan will invest in - 18:40 Target your true market - 22:22 Hiring tips - 28:59 How to make time to get things done - 31:07 Sales vs. Operations - 35:26 How to get to your end goal - 35:50 Should a coach/consultant be certified - 41:26 Firing employees - 44:01 Firing customers - 49:32 Biz Coach Steve is also giving one lucky listener of this podcast 1 full year of consulting services free. Go to www.bizcoachsteve.com/passionatesteve to register.

Palindrome Communications is a wonderful blog content communications company from Malaysia.  Two of the owners sat down to talk not just about their business but also what it takes to have consistent opportunities.  Then we dove deeper into business and covered topics from: The temptations of accepting business outside your sweet spot What it takes to past three years as a business Knowing who you are and what you bring to the industry you're in To learn about Palindrome Communications and their services go to https://palindromecommunications.com/  

Skill Stadium is a unique skilled trade job platform that uses video, and relevant information about ideal work environment to match jobseekers with the right company.  The process is simple and takes less than 10 minutes to complete a profile that allows jobseekers to stand out and get hired faster.    Skill Stadium provides a roadmap to careers in the Skilled Trades. Skill Stadium is building partnerships with the following resources: trade, vocation schools, apprentice programs, and professional associations, to support you achieving your career goals. Whatever it is you are trying to do someone has already done it. Skill Stadium will feature rich content with day in the life videos of people working in the trades.  Content will be delivered in Blogs, Videos, and Podcasts. Website www.skillstadium.com Podcast  https://podcasts.apple.com/us/podcast/skill-stadium/id1530074050 Facebook https://www.facebook.com/SkillStadium4Jobs Instagram www.instagram.com/skillstadium/ Youtube Channel  https://www.youtube.com/channel/UCQeZanLw4D3PWAKQ5a6559A Linkedin https://www.linkedin.com/company/skillstadium/?viewAsMember=true Twitter https://twitter.com/SkillStadium

John Muckerman is the former Vice President of Marketing and Advertisement for Dierbergs Market. Dierbergs is a supermarket chain that operates 25 stores in both Missouri and Illinois. They have more than 5,000 employees, making it one of the top 25 largest employers in the St. Louis area. John spent 50 years at Dierbergs and talks about the vision of Dierbergs when they only had one store. In the first 14 minutes John provides amazing advice on the below information: How to see the future career path in your existing position Essential steps to grow within your organization Successful businesses meet a need not to exist just for a profit Understanding what customers want even without data analysis tools How marketers need to represent the customers, not themselves How to build an expansion plan How you must compete at a different level. If you don't grow you're actually moving backwards How to compete with businesses larger than yours The importance of defining your niche and understanding it That's just in the first 14 minutes, then we get into examples 14:30 - If you go by price, you live and die by price 17:20 - Building on quality to gain more appreciation 21:00 - Narrowing down your thinking 23-25 - Marketing through departments (advice for top management and the business being one body and function) 25 - How to produce while wearing many hats 26:30-28 - Buying news ads 28-32 - Avoiding the top heavy business structure 32-39:38 - TV, Digital and Paper Advertisement roles (Developing a Marketing Mix) 39:40-41:45 - How the basics of business help you build 41:50 - The Halo Effect (The Marketing Indirects) To the Nation of Doers, applying even a few of these tips will positively bring results to your business.

Nations of Doers, I'm so excited to bring you this message on increasing productivity.  Many owners and entrepreneurs focus on elaborative plans and strategies when many times it's the basics that need to be looked at. In this episode you'll hear about The Eisenhower Box. For many this isn't the first time you've heard this, but I'm seeing more and more small businesses having trouble with delegation. So I'm showing you how delegation can be done with this very simple tool.  Enjoy and stay focused on the things in life that bring joy to you. To follow me, my links are below: LinkedIn Facebook Instagram To be a guest on my podcast, complete the below link: Podcast Guest

The 4th quarter of 2020 is officially here! We've seen a booming economy become collapsed by COVID. We've seen a variety of businesses shut down.  Everyone had to shelter in place. Yet business continued.  We've seen crazy protests, killings and crazy wild fires, yet business continues.  This is the time to dig in and make this year a success for many. Others this is the time when things slow down. In this episode you'll hear how businesses on both sides can benefit from self auditing and focusing on customers. You'll hear how COVID can help you become hyper focused on your customer needs. You'll hear how to increase profit by self auditing. You'll hear how to prepare for Q1 and Q2 of 2021. Check out all the articles focusing on helping businesses at United Partnership. For all pc users the Microsoft Surfaces are truly incredible, check them out. Also thanks to Headliner for amazing podcast videos.  

This episode is special to me because it's the first episode I've done with another security professional.  You'll hear from an advertising agency owner, turned political marketer, turned security experts.  How in the world does that happen and Why? In this episode you'll hear about: Two people who haven't talked in 6 years just pick up where they left off (the sign of true friendship). Mass shooting in Germany at a Hookah bar (Why) Hate Crimes  City Infrastructure The Raw Power of Analytics The rise of technology in Government Return on Investment Strategies Defining your Grand Plan goals (by day, week month, etc.) Tips on how to understand what your customer wants Securing employees in open concept layouts Insights into the Parkland High-school shootings one mile from her house Changes in Police policies for active shooters The Top Two Things CEO's worry about How to find your purpose Advice to Parents (give your children a gift that'll last their entire life) The Power of The Bucket Things get emotional when Caroline tells the story of someone passing her a note. To contact Caroline Directly her e-mail is info@riskandsecurityllc.com Her Website is http://www.riskandsecurityllc.com/

This episode is deep. Deep in the sense that I'm talking to a Faith based educator that has formed her own academy.  Debby from Barat Academy is on a mission. In this episode you'll hear me give her tips on how to take her school to the internet and how to help graduates from her school stay focused once they graduate. She wants high school students to leave high school and be creative and ready to express themselves creativity but with purpose.  Debby is just incredible and this is a must listen for parents, teachers and school directors.   She's building an international school culture that's being built around inspiring students to be creative, while learning. Debby mentions that this generation of students are the smartest generations of children but they're being bombarded with more information than any other generation.  In this episode you'll hear about: ADH in children Anxiety in children Family Dynamics Legacy planning for students Barat Academy's Love, Learn, Serve, Build and Grow Model Creating extra curriculum school program around creativity Talking through starting an Innovation Creative Summit for students Debby's Cornerstone Program – You'll want to hear about this!! Give them a place to stand and they'll move the earth Check out the school at http://www.baratacademy.org/

This episode is all about overcoming obstacles.  You're about to hear some amazing insights into the story of Next Day Signs and Graphics.  This is not a story of raising money and having connection. This is a story of pure will, determination and grind.  You will not regret listening to this episode.  Below is a breakdown of this episode: You'll hear about a man that had a corporate job had to figure out how to put food on the table once him and several of his team was laid off at 48 years old with 3 kids You'll hear how he become an entrepreneur by becoming a franchise owner You'll hear how under franchise model he wasn't getting support, yet still having to pay royalties You'll hear the one mistake he wants businesses not to make What happens when you have the wrong bank as your partner You'll hear tips on going from zero to $20,000 per month in revenue The power of staying updated with technology The raw power of having your own data The importance of paying ANYONE that can put you out of business The real joy of happiness over money How to survive the recession You'll also hear processes that were put in place to protect cash flow and add additional cash flow If you're in need of signs I highly recommend giving them your business. The website is http://www.nextdaysignmo.com/ Make sure to subscribe to the podcast so you'll always know when new episodes come out. In addition make sure to follow us at: LinkedIn - UPC LinkedIn Facebook - UPC Facebook To be a guest on our podcast, complete the below link: Podcast Guest Again, you will not regret listening to this episode.  

This episode is showcasing what happens when people with similar core values meet, sit down and have a conversation. What you'll hear isn't scripted. I just turned on my recorder and we started talking. You will hear Dale and I talking about the state of business today, what happens prior to a recession and what businesses should be doing regardless of economic times. You'll hear about supporting larger infrastructure on lower margins and the danger of doing that. You'll also hear how history repeats and how you should pay attention to history. We also talk about healthcare and the broken program, plus you'll hear about to the power of LinkedIn. Then we move to the joy of helping others and what happens when deals are done without joy being the focal point. We then move to mergers and what businesses should be looking for in mergers. As you continue to listen, you'll hear business negotiations tips and what happens when you negotiate. Dale will give you the advice to gain business you want. Then you'll hear how Dale and I discuss our origin stories to understand why we connect so well, which leads into us talking about accepting help from others. Dale had also wrote several books. Below are the links to his books. We do by you clicking on these links and purchasing an item receive a small payment from Amazon. Teaching Confidence - https://amzn.to/2AQg14p The book that teaches confidence in children and adults . Stand Out from the crowd - https://amzn.to/2Iv9Abs How to create influence and opportunities. One with the Universe - https://amzn.to/2OtjRIK Finding joy, peace and fulfillment in everyday living. Make sure to subscribe to the podcast and follow us at: LinkedIn - UPC LinkedIn Facebook - UPC Facebook Vimeo - UPC Videos To be a guest on our podcast, complete the below link: Podcast Guest    

If you want to grow your business, listen to this podcast.  You'll either remember how to brainstorm or learn how to do it for the first time.  You'll hear tips on how to develop ideas, what to do with those ideas and how you'll be able to grow your business with your own ideas.  This brainstorming podcast is a must have step to help you grow and develop proper life balance skills. Make sure to follow us at: LinkedIn - UPC LinkedIn Facebook - UPC Facebook Vimeo - UPC Videos To be a guest on our podcast, complete the below link: Podcast Guest

In this continuation you'll be hearing more about what not to do.  I have no doubt that anyone who listens will pick up on something that will help them.  You'll hear about tips for cash flow, how to be selfish in business and why day to day planning is so wrong. In addition, you'll hear tips on how brainstorming helps you more than you think. Lastly you hear how to enjoying happiness and how joy will lead to your business being sustainable. Make sure to follow us at: LinkedIn - UPC LinkedIn Facebook - UPC Facebook Vimeo - UPC Videos To be a guest on our podcast, complete the below link: Podcast Guest

Imagine you're a business owner or entrepreneur that started a business.  You realize you can make money. You then hear about a business closing and you wonder how.  Or you run a business and you're noticing downward trends. In this episode you'll hear about businesses that are failing and why.  Make sure to follow us at: LinkedIn - UPC LinkedIn Facebook - UPC Facebook Vimeo - UPC Videos   To be a guest on our podcast, complete the below link: Podcast Guest   Quick Episode Summary You'll here about international business strategies that have won but then had HUGE losses because the business philosophy didn't exist.  At timestamp You'll hear about businesses getting to a million dollars in revenue without core values, but how they have a hard time getting to 2 or more million. As you continue to listen, you'll continue to learn how you can be a doer and some tips to not fail.

Woot Woot!!! First episode is here.  I'm so excited to bring you a message that is near and dear to me.  Every day I wake up and I'm so excited to work and live.  Why, because I know what makes me happy and this first episode called Think and Do is to help others find or build on that for them.  You will not regret listening to this episode and make sure to subscribe so you can stay up to date with additional episodes. Make sure to follow us at: LinkedIn - UPC LinkedIn Facebook - UPC Facebook Vimeo - UPC Videos To be a guest on our podcast, complete the below link: Podcast Guest