The Sell it, Sister! Podcast

After three years of weekly content, the team at Erika Tebbens Consulting is taking a summer break! Historically we've replayed much-loved episodes for a portion of the summer months so that content can continue to be published while we work on other things. However, this year we decided to take an actual break so that we can all enjoy more of what matters most in life. Before we go, Erika has a special message for you. Don't forget, with over 150 episodes there's plenty to listen to while we're away. And you can always reach out to Erika over at ErikaTebbens.com. Links: Plan for Profit: bit.ly/planforprofitguide

Getting support is so essential for sustainable business growth, but that doesn't mean you need a full-time employee or huge team to get results either. There are things to consider before you hire, as you're hiring, and once your new team member joins your team. That's why I'm thrilled to invite my own business manager Patti Meyer on to share her extensive knowledge around outsourcing and hiring. Patti has been part of my team for 2 years but she's been running businesses for nearly 20, and has a wealth of experience when it comes to leading teams and making sure things are working smoothly behind the scenes. She shares her best practices for prepping systems ahead of hiring, deciding on what help you need, finding the best people, and being able to work well with them once they're hired. If you're ready to grow, or even just thinking about it, check out what she's got to share. Bio: Patti Meyer is the Founder and CEO of BizMagic, a Virtual Business Management and Support Agency, where she and her team support female and non-binary entrepreneurs doing good in the world who feel overwhelmed by the back-end tech of their business and need help making it all hum. BizMagic creates, implements, and teaches the tweaks that help its clients to make a bigger impact with less stress. Patti has been in business management and working with entrepreneurs for over 20 years and her favorite things to do in her business are strategizing with clients, building websites, and helping train her team to support all of BizMagic's clients. When she's not working, she loves to be in nature or with her kitties. Links: https://bizmagic.co/erika https://bizmagic.co/study-hall https://www.instagram.com/bizmagicco Plan for Profit: bit.ly/planforprofitguide

Are you or have you ever been a perfectionist in at least one area of your life? There's a good chance the answer to that is “yes.” Which is why this episode with perfection expert Audrey Holst is going to be so impactful for you. In this episode she shares what's REALLY at the root of perfection, how it can rear its ugly head in sneaky ways even if you think you've gotten beyond perfection, what to do about it so it doesn't hold you back or burn you out, and why it's urgent that we deal with perfection right now. I've learned so much from her over the years and even more in this conversations. It's such an important topic and can be so damaging for so many reasons. Links: Plan for Profit: bit.ly/planforprofitguide Audrey's Website: fortitudeandflow.com The Perfectionist Archetype Guide: fortitudeandflow.com/perfectionist LinkedIn: linkedin.com/in/audrey-holst

Did you know you could be sitting on a goldmine in your business? Your intellectual property, or IP, has the potential to be its own income stream without you having to market it! It may sound too good to be true, but it's not. In this episode, I talk with Erin Austin who's an expert at helping entrepreneurs package and sell their brilliance. You might have a framework or methodology that could be sold in a variety of other formats to bring you more revenue. And it's possible to sell an entire business if you set things up the right way. I learned so much in this episode and I know you will too. So even if you aren't looking into this right now, I suggest listening to get your mind going with ideas of what's possible in the future. Links: Plan for Profit: bit.ly/planforprofitguide Erin's Website: www.thinkbeyondip.com LinkedIn: https://www.linkedin.com/in/erinaustin/

For the past few years every Monday is my CEO Day and these have become non-negotiable for me. They are a partial answer to the common complaint of, “I never have enough time to work on my business!” If you are waiting around to find the time, it'll likely never come. That's why it's imperative to intentionally pre-plan it out and get it on the schedule. It doesn't matter what day of the week it is, or the frequency, that's for you to decide. But having them gives you time for the things that help drive future success without leaving you scrambling to get everything done. Things like financial tracking and forecasting, content planning and creation, business development tasks, strategic planning, and more. In this episode I walk you through what I do and why it helps me keep momentum toward revenue growth without working more. Links: Plan for Profit: bit.ly/planforprofitguide

Online business can be fraught with frustrations over what we “should” be doing if we want to be successful, but what's really true? Who made these rules and are they mandatory? What happens if we break them? Will we be liberated and happy or will our businesses fall apart? In this week's episode I want to address some of the most common ones, if they are really necessary, and what some alternatives might be. Hopefully this helps to bring you more peace from week to week, and more success too!

In a time where being on social media is really important as a business owner, it can feel hard to draw boundaries around how much time is too much time over there. It can feel like in order to be successful we need to be all the places all the time, but that's a recipe for disaster. Unless you're outsourcing all of your social to an agency like the one my guest runs, you're going to crash and burn if you aren't mindful about social media. That's why in this week's episode I brought social media agency owner and expert Andréa Jones on to talk about her approach to social media mindfulness. She's got great insights and tips on how to make the most out of social media for your small businesses without it overtaking your life.   Links: Rebellious Success: https://erikatebbens.com/rebellious-success Website: https://onlinedrea.com/ TikTok: https://www.tiktok.com/@onlinedrea Instagram: https://www.instagram.com/onlinedrea/ YouTube: https://www.youtube.com/user/onlinedrea

At various points in your business you'll begin to realize something no longer feels quite right with your brand. It could be that you've pivoted and the message no longer aligns perfectly, or your positioning is different and the visuals no longer match. Or you just feel like your business has grown up a bit and needs a vibe that matches that growth. I just went through this process myself, and concept to completion took about six months. In this episode I'm sharing my best tips with you on how to make the process more successful and less stressful. Links: Plan for Profit Training

I know it seems like when the money is coming in consistently that everything will be wonderful and that the money will smooth everything else over. That's rarely the case. Because as your business grows financially, usually your responsibilities do too. You may have team you pay, larger investments you've made, household bills you're responsible for, etc. These things are great but can come with their own frustrations. Not to mention, the world of business is always changing, and we are always changing too. You might be bored with what you're offering and ready to pivot, or ready for a huge price increase and terrified about it. There will always be hard moments but they don't have to stop our longterm growth. Links: Plan for Profit Training

If you consistently market but aren't getting consistent sales it might be because you aren't adding in enough sales activities. When you're a solo-entrepreneur or have a small team you're often doing these in tandem and the lines can blur. Plus, in our “content-centric” online spaces it can seem like the answer is to simply post and wait for people to flock to you. Yes, your content can convert on it's own, but if you're a service-provider, consultant, or coach who works directly with clients it's really important to add sales activities into the mix. That's why I'm breaking down the difference between sales and marketing activities this week and giving you several examples to choose from. Links: Get Clients Training

We want to make money in our businesses, but sometimes (a lot of times) money comes with baggage. Stories and emotions both old and new often bubble to the surface when it comes to looking at and managing our financials. But sticking our heads in the sand is not a good business practice! So what's a person to do? That's why I brought Stephanie Cleary onto the podcast to talk about why it's often so hard to look at our numbers even though we know we need to, and what we can do to start to get more comfy with it. Links:  Website: withstephaniecleary.com Instagram: @withstephaniecleary Rebellious Success

You're already doing marketing so why not maximize your efforts? Often there are simple things we can do in order to get a larger return on investment for the time we spend marketing our offers. When you do these things you'll stop feeling like all you're doing is putting out content and waiting for people to book sales calls. Instead, you'll grow your business more quickly and steadily, and can perhaps stop creating so much content to reach your goals! In this episode I'll be sharing my top five suggestions of things you can do right away to start getting more mileage from your marketing. Links:  Rebellious Success

Time and time again when I work with clients who are stuck at a growth plateau it's not that they aren't smart enough, or that they aren't working hard enough. In fact, they're usually working way harder than they have to be! In their frustration many have said to me, “I just want to do what I do and not have to do all of the business stuff!” However, we all need to market and sell if we want to keep doing the work we love. Thankfully you don't have to be an expert at sales and marketing in order to be successful! You simply need a few skills and a solid plan. In this episode I'll explain how to stop chasing trends and start selling smarter. Links:  Rebellious Success

When business is chugging along and you've got more money to invest in help, it can be overwhelming wondering where to best invest it. The options are endless and everyone has different suggestions. In this episode I share my thoughts on how to approach the various areas of your business where you could get help and how to decide on which help to invest in. Remember, you can keep your business as simple or complex as you want it as you grow. But if you want to grow faster, getting expert help in areas where you struggle is a smart choice. Links:  Rebellious Success

One thing I've had in my business for years and that I share with my clients is an offer type that makes it simple to have repeat sales. It's also a really great way to ensure you're getting more qualified leads for your offers that are a larger time or money investment. I often refer to them as “On-Ramp/Off-Ramp” Offers or “Hell Yes!” Entry Offers. These are short time-investment, but high-impact offers that can really help to ramp up your revenue and allow you the opportunity to impact more people. I explain what they are, how to use them, and why they are so valuable in this episode. Links:  Rebellious Success

I was asked recently what my best strategy has been for lead generation and the results might surprise you! No, it's not creating more content, nor is it podcasting! It's also not spending hours scrolling on social media. Yes it takes time and intentionality, but not only has it allowed me the opportunity to work with the coolest people, but it's also enabled me to make new friends, do fun collaborations, and given me exciting visibility opportunities. To learn more about what it is and why I love it so much, check out this episode. Links:  Rad Clients on Repeat

You know how you hate hustle-culture but always feel like you don't have enough time? Yep, that's pretty much standard when we live under traditional “clock time” that's come from dominator culture. Not to mention growing up under systems that demand extractive productivity from us. But what if we could shift that? Turns out we can and Ixhcel Lunar speaks on it in this incredible interview. Ixchel is passionate about helping people rethink their relationship to time, especially time scarcity, and teaches them how to get into a natural flow state. Ixchel's work is infused with JEDI activism (Justice-centering, Emergence, Decolonizing, Interconnecting) as well. In this interview we talk about what it means to “edgewalk” with time, how to understand time from an Indigenous perspective, and why doing this work is so crucial for transforming our world. Links:  Rad Clients on Repeat Website: https://ixchel.love

If you've been thinking about creating a high ticket offer this is the episode for you! In this on-air coaching episode I help Marissa think about how to create a $10,000 offer that's a perfect fit for a segment of her audience. While it might seem really tricky to create an offer like this, or like it'll be a ton of work to deliver, that doesn't have to be the case. Usually people who invest in high ticket offers do so because they have more money than time and/or they see the value of working with an expert in an intimate way to get quick, potent results. You'll hear how I'm able to help her see all the ways this new offer will be a no-brainer for the right client. If you'd love to be coached by me, check out my high-touch group program Rebellious Success. Rebellious-Success.com Links:  Plan to Profit IG: @marissa.axell Website: axnfitnessandcoaching.com Freebies: https://linktr.ee/axnfitcoach

On this episode I get to on-air coach my friend Joshua Gorrell of At Home with Joshua. Josh's business used to primarily operate in person, but in the past few years he's branched out to being able to offer virtual home design services. He absolutely loves being able to help unique people design unique spaces they'll love living in, but he's been struggling to wrap his head around the best ways to market his services. In this episode you'll hear that the first thing I suggest is actually streamlining his offers in a way that works best for him and his clients so he can more easily hit his sales goals in a way that feels good. If you'd love to be coached by me be sure to check out my amazing group program Rebellious Success at rebellious-success.com With 15 years combined customer service, interior design and visual, and real estate experience Joshua created a one stop shop for all of your design and real estate needs. He helps unique people create unique spaces! Links: Plan to Profit Website: athomewithjoshua.com Instagram: @homewithjoshua

Being visible and putting yourself and your work out to the masses can feel really uncomfortable to even the most confident of people. It requires a level of vulnerability and it can feel scary because it opens us up to rejection or critique. But we have to market our businesses if there's any hope of having success. So what do you do when you already feel less-than-comfortable with it, but you want to keep showing up and making it work? That's what we talk about in this on-air coaching episode. I walk Billie through some insights about social media marketing that work for every entrepreneur. Especially if it can feel a bit hollow or useless at times. Billie started their own business a little over a year ago after my jobs closed due to the pandemic. They teach virtual yoga + movement classes that are body neutral and trauma safe; as well as a series where they break down tools borrowed from yoga and meditation to help support mental health. Links: Plan for Profit Movewithbillie.com Free 3-day Self-Care Challenge: https://mailchi.mp/9ef15ea49dc3/move-with-love

In this 2021 recap I share some of the highs, a lot of the deep soul searching work I did and revelations that came out of it, and some marketing predictions for 2022. This is probably the most real, raw, and fire-y episode I've ever recorded. Honestly, some long time listeners might be upset with what I have to say, but I'm ok with that. Because this episode shares my journey of revisiting my truth, what I uncovered, checking in with my values and mission, and choosing the direction I want to take going forward. It also includes thank yous to the many, many people who helped me and supported me in 2021. None of us succeeds alone! Thank you to my clients and listeners. I'd love it if you'd share my podcast with a friend so I can welcome more phenomenal people to the Sell it, Sister! community in 2022! Links: Plan to Profit

Amber Jacobi is my long-time friend and we used to be in the same network marketing company together. In fact, I was on her team. She's started a new business where she creates beautiful snack and charcuterie spreads for clients and is starting from the ground up. Since this is different from joining a company where the structure is set up for you, she's been worried about how to get traction with growing her revenue. Especially since she's really pressed for time. In this episode I coach her on-air through how she can start to grow her customer base, get repeat and referral business, and ultimately raving fans. Even if your business is vastly different than hers, I know you're going to learn a ton from the advice I give her. And if you're local, be sure to check her out! Amber owns a custom food boards business, focused on making your event, date night, celebration, or Tuesday evening memorable. She makes custom boards – charcuterie or otherwise – in a variety of sizes! By day she teaches full time and is an administrative assistant part time. Links: Amber's Instagram Amber's Facebook Additional Links mentioned in this episode: Plan for Profit

Branching out into creating 1:many downloadable paid content after working directly with clients can be great but also presents its own challenges. Yes, it means that people who aren't local to you can experience your magic, it allows you to bring in some passive revenue, and can be a wonderful way to leverage your expertise and working time while impacting more people, but besides figuring out content and tech, there's the matter of pricing and delivery method. In this on-air coaching episode I help my friend Juliana navigate these questions to help her decide if she should have a membership or courses, and how she should think about the pricing structure. Juliana is passionate about teaching children Spanish in an interactive and natural way through games, story and play. Links: www.thelanguagemindset.com @languagemindset https://www.podia.com/?via=erika-tebbens Additional Links mentioned in this episode: Plan for Profit

In this episode I talk to my friend Tawny Cale about how her business was born out of a desire to learn an art and skill that is a part of her heritage. Sister Beads started because she had been learning Indigenous beadwork and was beginning to get requests. Then she convinced 2 of her 4 sisters to join her to keep up with orders. She's also an outspoken activist for various causes that are close to her heart, and knows you don't have to be perfect to make a difference. In this episode she shares the difference between appreciation and appropriation and shares some great Native makers you can follow. This is a jam-packed episode and I know it's going to leave you feeling super inspired. Tawny (Trottier) Cale is an enrolled member of the Standing Rock Sioux Tribe as well as a descendant of the Turtle Mountain Band of Chippewa and the Spirit Lake Nation. After graduating from Rugby High School, she earned a bachelors degree from Mayville State University and taught high school English for 1 year. Tawny previously served on 3 non-profit boards; 2 statewide and 1 local to Minot. Tawny is an avid beadwork artist and loves to share her culture with others. Tawny, her husband Tyrel, and their 4 children currently live in Great Falls, MT. Links:  https://www.facebook.com/sisterbeads4 https://www.instagram.com/sisterbeads4/ https://www.tiktok.com/@sisterbeads4   Organizations and People mentioned in the episode: Organizations: Illuminative National Native American Boarding School Healing Coalition Artists: Hillary Kempenich Holly Young Bunky EchoHawk Steven Paul Judd Sings in the Timber Photography Authors: Louise Erdrich Denise Lajimodiere Vine Deloria Jr. Joy Harjo (Poet Laureate) Fashion: Bethany Yellowtail Red Berry Woman Lauren Good Day 49 DZine NTVS Wakage by Shauna Beyond Buckskin Beadwork/Quillwork: Jamie Okuma Elias Jade NotAfraid Sweetgrass by Heather Bear River Creations JD Creations   Additional Links mentioned in this episode: Plan for Profit

Feeling confident is such an important part of running a thriving business. While nobody is 100% confident 100% of the time, the good news is that there are things we can all do to build our own confidence. In this interview with Nicole Kalil, she shares the 5 most common confidence derailers, and the 5 best confidence builders. It's so refreshing to know that we don't have to be perfect or "killing it" to grow our confidence in order to show up more bravely for ourselves and our businesses. This episode is packed with info you can start using right away in your life and business. Enjoy! Link: Website: www.nicolekalil.com IG: @nicolemkalil LinkedIn: @nicolekalil

When we think about launching we usually think about being tired. We think about going so hard that we risk burnout. It conjures up notions of working around the clock, never stopping to enjoy anything, trying to win at all costs. But that's not really necessary. There are so many different ways to launch it's really just a matter of finding what works best for you. And when we can plan ahead to give ourselves all sorts of support around a launch, it can make it even more easeful for us. Launching, even if it's low-key, is a very normal part of business. If we can be better prepared for it, then we don't have to fear it. In fact, we can profit even more from it because we won't be overly tired. That's why in this episode I'm sharing my best tips on how to have a peaceful launch. Links: Plan For Profit

Part of why marketing feels so hard is there's a lot of uncertainty around it and also so many options. With digital advertising as opposed to print or TV advertising, it means that ideas move incredibly fast now. New trends pop up all the time and because of the nature of social media it's really easy for them to spread. It's also really easy for people to teach them, including in a monetized way. This isn't a bad thing by itself, especially because it's a lot of really wonderful people doing the teaching. But it can be hard when you don't know if it's worth paying attention to; at least not right now. This sense of overwhelm and frustration from entrepreneurs who are just trying to grow their businesses while also having time for themselves is often what leads people to say that they hate marketing. And while it's totally valid to never love it, there's a simple mindset shift we can use around it to make it work better for us. Links: Plan for Profit  

As an entrepreneur who's in it for the long haul, you're going to have several different levels of your business. Often these align with revenue levels, but not always. And they can come at different levels for different people. This isn't because those levels make you physically any different, they are just arbitrary numbers after all. It's more about the personal significance we place on different dollar amounts. The same can be said about other milestones that aren't connected with money as well. Businesses are living and evolving things. They are meant to change. This doesn't mean you're doing something wrong, it's just part of the process. But a business that's run by a human means usually the physical growth of the business happens only after the personal growth of the human at the helm. And this can feel really hard at times. That's why in this episode I'm sharing some really honest behind-the-scenes thoughts on this process and how to navigate it. Links: Plan For Profit

In an era where many in-person service providers have had to pivot toward being mostly online, it can bring up a lot of challenges, but also lots of opportunities. In this special Rebellious Success Spotlight episode, I bring on two clients who've done a beautiful job of navigating these waters. Carrie-Ann Kloda is a Wedding Coach and Katie Painter is a Doula & Birth Expert who both have a background in solely serving their clients in person. Pre-pandemic both had started to sell virtual offers, but understandably that ramped up when they had to shift solely online. What ended up happening for both women is they were able to create really beautiful and supportive online communities and lots of high-quality resources and support for their clients and communities. Quality of care didn't have to suffer AND they were able to serve more people and have a much wider impact. Tune in to hear their journeys and their experiences in Rebellious Success. Guest Bios: Carrie-Ann has been working in the wedding industry for over fifteen years. She's known for her problem-solving, honest advice, and ability to calm stressed out brides and anxious in-laws. Her business, Kith & Kin Weddings, was founded on the notion that it is possible to love both the engagement, and the wedding day. She helps her clients to figure out their wedding values and to establish boundaries with their friends and family, setting them on the path to married bliss with her one-on-one coaching and wedding planning. Katie is a pregnancy guide who believes everyone deserves support at all stages in life, but especially during the childbearing and raising years. She supports all families all they need to know to have empowered birth experiences Guest Links: https://www.instagram.com/kithkinweddings https://www.kithandkinweddings.ca/journey https://www.kithandkinweddings.ca/weddingbudget www.thekatiepainter.com IG: @thekatiepainter

If you're listening there's a great chance that you really care about how you do marketing in your business. You want to be ethical and kind and not cause harm. But a lot of modern marketing has its roots in practices similar to what colonizers used to bend Indigenous people to their will when they arrived, intent on conquering and power. A lot of it is rooted in how the common practice of "know, like, and trust" are used in marketing. Expert, sleaze-free copywriter Jackie Rodriguez joins us in this Rebellious Success Spotlight episode to share more deeply about this. You'll enjoy how she not only explains what the issues are and how to avoid them, but what to do instead. As you'll learn, it's truly possible to honor your potential clients and run a thriving business. Jackie's Bio: Jackie is a sleaze-free email copywriter & strategist who takes a human-centered, no-fluff approach to marketing. She helps online service providers, consultants, & course creators who want to align their marketing efforts with their brand values to craft captivating content for their audience. Links: Rebellious Success: https://erikatebbensconsulting.com/rebellious-success-in-business

Branding can feel VERY confusing. Not only do people usually assume it's about having the right colors and fonts, but it can be a bit perplexing as to what it actually does for you. The reality is that the brand identity portion (the visual assets) are really just the last part of the process. Getting clear on your brand strategy and values makes it so much easier to market to the right people, who'll not only be poised to pay you, but will be a dream to work with. That's why in this Rebellious Success Spotlight interview I brought on Branding Expert Solveig Petch to explain the ins and outs of solid brand strategy. She's fantastic and makes it really simple to understand. Solveig Petch Bio: Solveig Petch, also known as Petchy, is a brand strategist and identity designer for purpose-driven business owners who want to build their brands their way; without pretending to be something they're not, without compromising on their truths, without unethical business tactics and without screwing people over in the process. She is on a mission to help other business owners unlock the power of their unique brand personality, so they can attract and connect with more of their perfect-fit clients. From her home office in rural Norway, she crafts strategic brand identities with a no bullshit approach and a sprinkle of tough love. She's also the host of Brand it! with Petchy – a podcast dedicated to demystifying brand strategy and helping business owners discover and consistently express their brand's inner core – so they can attract those dream clients of theirs with ease!

In this Rebellious Success Spotlight episode I'm interviewing two amazing clients from my group coaching program who know a thing or two about living their truths in their businesses. Both Katie and Jaime are yoga instructors, but they are also so much MORE! Their unique expertise helps them coach their clients to connect with the truest versions of themselves as a way to live life more fully in alignment with their innate and powerful qualities. They've also infused this into their businesses and it's allowed them to not only serve the best clients and do really fun collaborations, but it's helped them build thriving businesses that beautifully serve the unique human running the business. If you're curious how you can get more still and more easily tap into your truth for more satisfaction and ease as an entrepreneur, then give it a listen. You're going to love them as much as I do! Jamie Moar bio: Jaime is a yoga teacher, human design reader, and alignment coach. She does everything with her whole heart and helps others do the same. Katie Braja bio: Katie Braja is a yoga, breathwork + meditation coach for imperfect humans who struggle with consistency, perfectionism, and making meaningful time for self-care. Through group classes and individual programs, she helps people create a personal practice that's a source of strength and self-nourishment, not guilt or shame.

If you've been in business for a bit, and have been working with clients, you might have reached a point where you're finding yourself at a frustrating growth plateau. While it feels so nice to finally have people paying you, now that you're serving those clients you have even less time to work ON your business. You're trying to be consistent with your marketing, and you have new offers you want to create, but it just feels like there's not enough time. And it likely feels like a fluke each time you get a new client too. Everything feels like a bit too much, and not enough, at the same time. And when you think about all of the possible options to get out of this place, it's really overwhelming. You cannot afford to waste time on the wrong thing. But what is the right thing? When everyone is selling you a different tactic it can be hard to tell. Not to mention, you might try it out and figure out it's all wrong for you. At this stage what you need is foundational strategies for the next level, which is what I'm sharing with you in this episode. Link: Plan for profit training: https://erikatebbensconsulting.com/plan-for-profit-training

You know that you can grow your business using the 'gram, but it seems so frustrating sometimes! Especially if you want to be an authentic human making real connections instead of feeling like you're always performing to make a sale. And the information out there can be really overwhelming. There are content calendars, and caption templates, and hashtag banks...oh my! And when you actually wade through all of that and post regularly it's still not turning into money in your bank account. It's no wonder entrepreneurs feel so frustrated with it! It seems like a massive, impersonal time suck. That's why I brought on IG expert and Rebellious Success member Jillian O'Keefe to explain how to show up in a way that feels sustainable, honors who you are at your core, and attracts & converts your absolute perfect-fit clients without gimmicks or gross tactics.

If you've felt like you're doing a lot of work week after week but it isn't really moving the needle forward in the way you'd like, it could be because you're focusing too much on tactics, and not enough on strategy. Both are important but sadly the online world tends to push tactics heavily, while strategy often gets overlooked. This is typically because people can have lots of questions about a specific tactic, thus making it fairly lucrative to sell info products that explain it. What ends up happening though when you don't have an overall strategy behind what you're doing, is that you end up spinning in circles, doing busy work, without big results to show for it. Then it appears as if the tactic is flawed, so you find a new one, learn it, try it, and the cycle keeps repeating. This clearly isn't sustainable, but the antidote is strategy! That's why in this episode I explain both and how to put them together so you can get to your goals faster and with more ease. Links: Rebellious Success

Pricing is very subjective. Even value based pricing is subjective. We have to stop dictating how people price without understanding the full context of their business, audience, or expertise and experience. So much of pricing advice is to just "increase your rates" or "double your rates," and while that can work, sometimes that isn't even what would make a huge impact on sales for someone. Because I know this is an area where nearly every entrepreneur struggles, and there's so much conflicting advice out there on it, I wanted to get the viewpoint of an expert who has been doing this for various clients for over a decade. You're going to love it! Links: Website- theasmaraagency.com  IG- https://instagram.com/danaitbg

I rarely talk about specific revenue numbers because I don't always view it as super helpful. For some, seeing the data is inspiring, and for others, it brings up a lot of comparisonitis. But for this episode, I'm making an exception. Because honestly if you follow me on IG you would know I filled all 12 spots in my recent launch of Rebellious Success, and you could see the price I was charging & do this math yourself. So instead of simply sharing the dollar amount, I'm giving you a full behind-the-scenes into how all 12 members came to be in my orbit before they enrolled in the program. This is super powerful because it ties in directly to what I'm always talking about: leveraging the long game of relationship building. I'm also sharing some of the parts that didn't go so well, and what I want to improve upon for next time, so you can see that it wasn't all glitter-covered dollar bills.

Recently a friend and Sell it, Sister! listener asked me if I could explain how I got started with my podcast. Considering I've been doing it consistently for over 2 years and have over 100 episodes, I figured it would be fun and valuable to share some of the things that have helped me have success with podcasting. In this episode, I'm sharing everything from tech, to strategy, to systems. Plus I'm including some of the most common mistakes I see podcasters making so that you can avoid them. Podcasting is such a great way to reach new people and share your expertise with them. It's one of the best ways to get free content out there to your audience as well. And you can absolutely monetize it without having to stress over sponsors.

Are you someone who loves to look at your numbers or does tracking your income and expenses scare the hell out of you? I used to be so afraid to see what was really going on in my business, until I started my "Money Monday" practice. Now I always know where I'm at and where I'm going. This has been a game changer! Here's what I track, how I track it, and why I do it. Keep in mind I'm not a professional financial planner or a CPA. LINKS & RESOURCES MENTIONED TODAY: Get my free No-Sleaze Sales Method delivered right to your inbox: Get Instant Access Here Join my free Facebook community for additional tips & support: The Sell it, Sisterhood!

A client of mine recently told me a story about some frustrating client experiences that helped her shift her perspective on who she does and more importantly doesn't want to work with. And this isn't unique to her either! I find with my clients it's often the most aggravating or amazing ones that allow us to clarify and refine who we want to focus on serving. While it can be frustrating to have to learn from the experiences themselves, it's not really a part of business you can bypass. The clarity comes from the doing. In this episode I'm sharing how to assess clients you've worked with to refine your messaging & attract perfect fit clients.

A few episodes back I ranted about coaches and their false claims of $10K months. So in this episode I'm going to give you some tips on how to actually bring $10K or more in revenue into your business month after month. While there are technically many ways you could do it, you know I'm all about simplicity. That's why I'm sharing some of the easiest ways you can make it happen without having to hustle.

One of the best ways to grow our revenue as online entrepreneurs is by leveraging one-to-many offerings instead of, or in addition to, one-to-one offers. While there are tons of resources out there that can teach you how to create and launch a course, membership, or group program they might be lacking one crucial element...inclusivity. The good news is that it's actually fairly easy to create a really welcoming and safe environment in your programs if you are intentional about it and get some help. This way everyone feels seen & heard, and has a great learning journey with you. In this episode Instructional Designer Mariana Peña shares some of the ways you can honor the intersections of the people in your programs and how it can make people feel like valued humans, rather than just numbers in the crowd. Mariana's Bio: Instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level.

A lot of my clients are introverts and those who feel super awkward about being more visible online. I can assure you, this is the norm, not the exception. And as someone who preaches simplicity, sustainability, and working with your personal capacity of time & energy, I want to help you get more clients in alignment with that. The 5 things I mention in today's episode aren't a secret, they just aren't as "sexy" as Reels or starting a podcast. But they are perfect for introverts and those who have zero desire to become "Internet-famous."

In the world of business the word "branding" gets used a lot but what really is a brand? We know we need one, but why? What's the point and how do you come up with one? Is it ok to just create something in Canva? Is it worth spending the money to hire a pro? And when would I need to rebrand? Because there are often more questions than answers when it comes to branding I had my friend and Brand Design expert Kaila Piepkow on to talk all things visual branding. In this episode she breaks down the what, why, and how of creating your brand in an easy-to-understand way. And we discuss why your brand can make it easier to get clients once you've raised your rates and how you can create raving fans who share your brand freely with others.   Guest Bio: Kaila is the Creative Director & Founder of Dox Design a remote branding studio for top dogs. When she isn't walking her three Dachshunds or jamming out to some 70s tunes you can find her proudly leading Dox's fearless team on a mission to create strong, compelling brands that flaunt their clients' stand-out qualities in fun and daring ways. Together, Dox Design works together seamlessly with their clients to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed.

Pricing is tricky, nuanced, confusing, nauseating, horrible, exciting, stressful, liberating, empowering, annoying, and basically just a really emotional process that unfortunately doesn't have clear-cut answers. I don't subscribe to the belief that everyone should just "double their rates," for several reasons. If you aren't aligned with that price and cannot confidently quote it, you will self-sabotage in marketing that offer. It might not make sense for the type of client the offer is for. But because this comes up time and time again with clients, friends, and in my own business I wanted to share even more, especially as it relates to some ways online entrepreneurs are making things harder than they have to be when it comes to pricing & selling their offers. Links: Sell It Sister Course: sellitsister.net

Referrals are really awesome but it's hard to plan ahead in business and be intentional when you are at the whim of others. You need a marketing routine in your business that is sustainable for you and makes sense for your business and your goals. People generally don't want to do the marketing tasks in their business. Typically these are not Zone of Genius activities. We'd rather just work with clients doing the work we super love, and hope that new ones would magically appear. And even for people who get booked up on referrals, often what happens is they still want their revenue to grow so they need a new, scalable offer and then once they have that, they still need a marketing system that leads people to it. Before we dive into strategy, it's important to acknowledge the role that mindset plays here. The purpose of marketing is to get more visible by those who are most likely to hire you. This can feel really vulnerable. If we can view our marketing systems as something we do to keep our businesses successful, and to enable us to do the work we love, it's easier to approach these tasks with a supportive mindset, rather than a demotivating one. These are some simple things you can do each week, month and quarter to get fresh eyes on you: -emailing your list and getting people to it with helpful free content -social media: don't be all the places, if showing up all the time annoys you then batch, outsource when possible -trainings/teachings in places where you ideal client hangs out: paid/free communities, organizations, podcasts, events, other people's social media platforms, guest blogging -networking: look for local meet ups and such that make sense for you; start your own, coffee chats -collaborations: JV webinars, joint trainings -SEO/Pinterest -Paid ads (learn from someone really good or outsource this) Some you can do each week, some make sense to space further out. The point is to be consistent, because consistency in effort will give consistent results. As opposed to a "boom and bust" cycle of only waiting until you are scrambling for new clients to start marketing. Give really great value on your own platforms, and don't forget to keep making new connections. Then track where new clients are coming from if they aren't from referrals to see what's working and what isn't.

Far too often I hear people say, "I just wish I could hire someone to do my marketing for me. I hate it!" And honestly, you can hire someone. But it won't be cheap, and if your messaging and/or positioning is off, it's gonna be a big waste of money. So in the meantime, I want you to feel capable and confident when it comes to doing it for yourself. And I'm not going to give you the same old tired formula of how many times a week to post of social or anything like that. Instead I'm sharing my Empowered Marketing™ framework that's going to walk you through the exact process I use for myself and my clients when it comes to making a strategic plan to attract more rad clients on repeat. And of course, it'll be burnout-proof and sleaze-free! You won't have to send a single "Hey girl!" DM to anyone. Links: Get my FREE training: https://erikatebbensconsulting.com/get-clients

While you shouldn't only use Instastories to pitch paid offerings, you can absolutely use a simple framework to sell the right things to the right people. You don't even need a fancy sales page or ads to do it either. Listen in as I share 5 simple things to share to get more clients from “the Gram.”

It's incredibly normal that over time you will get more and more specific about who you want to serve in your business. It comes from the fact that as you work with more and more people you'll realize who's a better fit for you work, or who you really enjoy working with. However, when this happens there usually some concern around: -will everything I've already created go to waste -how will I find these new people -what do I need to say to get them to notice me Unless you are drastically changing your niche, you absolutely don't have to start back at Square One. YAY! Usually you just need a much smaller adjustment in your messaging and a slightly new marketing strategy and you can be off to the races. In this episode I'm sharing exactly how to do this so you don't have to waste too much time on trial and error and can simply start serving more of those perfect people.

Marketing ourselves to grow our businesses can feel like a never-ending slog a lot of the time. Especially when you are always trying to keep up with new social media trends and platforms. But what if you could have another way to grow your visibility that also instantly increased trust for you and your brand? That's where free publicity comes in! But if you aren't already famous, how can you possibly pitch and get picked up for these amazing opportunities? Shockingly, it's not as difficult as you'd think! And one way to grow recognition is by getting the PR, not the other way around. That's why in this episode I'm joined by PR expert Simone Sauter who has a background in PR & Journalism and has also grown a successful coaching practice based on pitching herself to various platforms. She shares her signature framework and common mistakes in this episode. GUEST BIO: Simone Sauter is a PR & Publicity Coach, bestselling author and tech nerd. She helps coaches, consultants and trainers to become the go-to expert and consistently attract high-paying clients by building authority, trust and credibility through the power of the media. Simone has nearly 2 decades experience in the media and PR world. She worked as a journalist for 8 years and before her entrepreneurial journey as a PR manager for several fortune 100 companies. She also has a master's degree in Journalism and PR and is a certified PR consultant. But most important is that she has built a very successful coaching business in the relationship coaching niche solely by using PR which means that she understands 100% how to make PR work for your coaching and consulting business in a way that you get new clients. LINKS: https://simonesauter.com/ https://simonesauter.com/case-study/ https://www.linkedin.com/in/simonesauter/

Sure when you really need the money it's easier to overlook the red flags of a potentially not great client. When you feel like you need to learn something that'll help your business it can feel hard to not purchase the course. When you need time to work but the group chat is blowing up, it can feel hard to miss out on the fun. But one of the fastest ways to deplete all of our resources is to participate in everything that comes our way. That's why in this episode I share my approach to decision making, and how I don't always get it right, but I learn each time I get it wrong. Links: Get my free No-Sleaze Sales Method delivered right to your inbox: Get Instant Access Here