Video Marketing Madness

Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies. With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 people with join in. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he's doing. His hyper-local TV network is for Loganville GA, and it's available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses. Ray also had case studies of Reels going viral and a Loganville Deals website he's building. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Ray is out of pocket today, so Steve did a quick 10-minute update on  YouTube Shorts and Handles plus Smartphone Stats Good info.

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it's very doable. Create and upload often. Steve may not get there but has found he's getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he's tested. It's called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It's great for creating good online graphics like banners, logos, and photos - as well as website and video graphics. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It's custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve's trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix. Steve found using YouTube videos as part of the mix pushed up Google Business Profiles(GBP) and website blog posts. A lawn care service went from #23 to #8, and website blog posts rank higher when a video is embedded. Steve starts by opening up a channel under the Google account with the client's Google Business Profile. He phone verifies and optimizes it. Copy for the 1000-word blog and the 250-word GBP posts match the requirements for the new Google “Helpful Content” algorithm. The video is the same title as the post and the name of the business and the city and state. The copy for the 60-second video comes from the Google Business Profile post. The description in the video includes the video title, phone number, the Google Maps URL, website URL, and a citation. Also included is the GBP post copy, links to 5-star reviews, and driving directions to all the communities surrounding the client's location. After that, he posts the copy to the GBP and adds the YouYube URL. He also uploads the video to the post and shares it on social media. Then Steve adds the GPB post URL to the video description. He does this weekly with fresh copy and topics Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it's a ranking factor with Google Business Profiles. Start by having good customer service and then ask for reviews. With his escape room business, Ray hands out cards with a code that takes folks to his Google Business Profile. He incentivizes employees by giving them $5 for every review that mentions their name. Pay attention to Facebook and Yelp. Ray is not crazy about Yelp, but iPhones and Alexa default to it, so you have to have it. The reason Ray doesn't like it is you get more bad reviews and not as many 5-star reviews if you don't run ads with them. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It's great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It's been great networking for Rays' video/social media/website business. Listen to the case study on mini golf. 0 to busy. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He's standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There's lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It's at https://www.raythevideoguy.com/tvbossfire Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations. We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/ Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel. Analytics tells what videos perform and what works. Watch hours again will show you what's working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there's much more so listen to this episode. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos. Steve started with an update on YouTube Clips tests he's doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It's excellent word-of-mouth advertising, and new customers come in and mention the short vids and are excited. No other form of advertising does this, and it's FREE! Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW! We've covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before - https://govmm.com/youtube-chapters/ - and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray found some nice hardware in the Vivitar Creator Series. It's a thumb drive that lets you go from HDMI to USB or USBC, and you can do screen capture from things like Xbox. Cool stuff. He got it at Walmart for $19.88. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics. Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five - 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the location. Use a thumbnail and get some backlinks. DFY Suite from Josh Zamora gets backlinks for you, and it does all the work. It writes the articles, embeds your video, and syndicates. Get it at https://www.raythevideoguy.com/dfysuite Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why. You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It's a way to grab someone's interest and entice them to watch the full video. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains”. Subscribe and hit the thumbs-up button. It will really help him out. https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video. Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos. Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids. Horizontal is best for YouTube and YouTube ads, TV and Desktop. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic. Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and they have helped drive traffic. VidShortz will build short videos for you with templates and the click of a button. Get it at https://www.raythevideoguy.com/vidshortz Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos. The audience can interact, it's an easy content creator and Facebook and Youtube will push it out to more people. Ray uses it for networking. He's friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives his escape room a shout out and that's how they got to be friends. Ray also gives shout outs to businesses. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create them You can break your video up into chapters which is great for training videos because people can zero in on what they need. Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Producing Your Own TV Show - Ray talks about a TV show he does and how it can benefit you. The show is “Impossible Challenge” were teams try to beat each other for prizes at Ray's escape room, Impossible Escape. It's great brand building for the business and will air on the Dupoint streaming network. They are in the process of producing 13 episodes for season one. The content can be repurposed for Youtube, TikTok, etc. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content. Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A friend of Rays' does a weekly professional wrestling show sponsored by his mortgage company. Education short form content can work as well. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness - Does Ray's Teaching Matter? Ray has an excellent case study of how he helped a new customer's YouTube channel The client helps people with neuropathy. Ray took them from 85 to 500 subscribers, 10,000 to 32,000 views, 0 to 2000 watch hours, and they are getting lots of comments in one month. Views are coming from Facebook, YouTube searches, and suggested videos from YouTube. They are starting to run ads, and their channel and videos are correctly optimized. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel - subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness - Using Videos with Google Business Profiles. Ray and Steve talk about all the ways videos help your YouTube channel rank. YouTube videos are a great way to get more Google Business Profile (GBP) links and citations, but properly optimize the title and description. The Gather Up Google Review chrome extension is a way to get the Google Maps link with the CID number. Also, add links to 5-star reviews to your videos. Be sure to upload videos to your GBP, and use the Google Street View smartphone app to add a 360 video to your GBP. And upload images and geo-tag them. GeoImgr (https://www.geoimgr.com/) is outstanding for geocoding jpegs. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel - subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness - The Value of YouTube Playlists. Ray walks us through everything we need to do for better ranking and more views with YouTube playlists. For better rankings , use keywords in the playlist tile andadd a good description with a citation. Playlists also make it easier for viewers to watch more of your videos and increase session time. Also, you can use the playlists to add sections on your YouTube homepage, which is another plus. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve's train railfan YouTube channel - https://www.youtube.com/c/SteveSleeperRailfan

oday on Video Marketing Madness – How to add Special Effects. Ray provides excellent tips on adding special effects to your videos. Ray starts by using the Adobe After Effects animation software, and he uses that with the DaVinci Resolve editor. Envato Elements has a lot of great plugins and templates for a very low yearly price, and you can find those at RaysLinks.com/Envato. You can also colorize your videos, use and add transitions from Envato and create animated titles. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – Steve Sleeper Railfan.

Today on Video Marketing Madness - You Need to Green Screen. There are times when you need to green screen and Ray explains how. For the background, remember there is green screen paint and a full wall is great. But if you don't have that, there are portable rigs. Ray has a pull up screen that is portable. For lightning, use a key and fill, two lights on the green screen and a back fill for your head and shoulders. Smartphones work great for the camera and most video editors can handle green screening. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - The Power of Facebook Videos. Ray has seen some of his Facebook Live's get on Google page one. Yes, depending on competition, you can see your Facebook Live's rocket up to Google page one. They get a lot better reach on Facebook, but they need to be optimized with keywords and branding in the title and description. And build out you Facebook channel with lots of videos. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - Optimizing Your YouTube Channel for greater results. YouTube Channel Optimization -The YouTube channel art and icon are essential. If you don't have them, you won't get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc. -Come up with a channel name that describes what you do -Phone verify the channel -In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - Creating Training Videos. Ray explains how to profit by making training videos Somebody will like the way you train and it's a way to make some income. You can use a YouTube channel, but Ray uses Everlesson. -Make sure you have good sound. Don't use the ambient mic -Screen capture vids work great -Start with a lesson plan Types of training videos: -Free and send to an affiliate link -Tickle for free on YouTube then send to a membership site for more. BTW -YouTube has a paywall -Training for a product you've developed and are selling Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - Ray's Favorite Business Books. Ray gives us four books that have helped his business. “The E Myth” – What you need to do to run your business the right way “Three Feet from Gold” is a mindset book “Superfans” by our friend pat Flynn is social media marketing advice “The Compound Effect” teaches you to pay attention to the little things We also talked about the Google core update and what Steve is seeing. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - The Value of YouTube Communities. Ray explains the value and how to use them It's the “Community” tab on your YouTube channel. It's a Facebook like feed where you can post non video content like images, updates, polls and ask questions. It's another way to engage with your subscriber, but you need somewhere between 500 and 100 subscribers to qualify. We also did a Movo case study. Ray had shown Steve how connect any type of external Mic to his Android phone. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - Charity as Part of Your Marketing. Ray has some good studies and Steve has the big news on Google My Business. “Google My Business” is changing its name to “Google Business Profile” Steve and Ray talk about what that really means. Here's a link to Steve's Profile with all the details: https://local.google.com/place?id=18082184565376966832&use=posts&lpsid=CIHM0ogKEICAgICGlYqGUA Ray owns a few escape rooms, and it allows him to do marketing as he wants. He works with the local Rotary Club to do this, and it affords him the chance to network with other businesses and be involved in charitable things. For instance, he was part of a tent pole event, “Trick or Treat on Main Street,” where he set up a tent and gave out candy to kids, along with other businesses. In addition, he does things like food drives where a person brings a non-perishable food item to get a discount. People who otherwise don't notice his posts on Facebook and Nextdoor take notice when he posts about the food drives. He also donates tickets to silent auctions and gives shout-outs to other businesses on the Facebook page. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - Studio Set Up for Small Space-Small Business. Ray guides us through options for green screen, lighting, mics and cameras Ray has a portable green screen that's 92” wide and works well. Here are the links to videos to how he found the screen, and unboxing and setup: https://youtu.be/1xW77SYZtwc - https://youtu.be/8-aSwLyKw7U The Movo L1 lapel mic works great with your smartphone. Ray uses the Movo GR2 mount and stand. It comes with a mount for an LED front light. Ray suggests two green screen back lights and those can be mounted from a drop ceiling Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – How to Make One on One Sales Videos. Ray walks us through on how to make videos in lieu of an on-site sales presentation. Screencast explainer videos work great for social media channel audits – YouTube, Facebook, Instagram, Twitter, GMB, etc. They also work great for software demos, reporting and teaching complicated processes. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – How to Green Screen. Ray walks you through how to make your videos look better with green screening, You can paint a green screen wall using Rosco green screen paint. You can also use a green screen backdrop cloth and tack it to the wall. However, Ray has purchased a wide portable green screen from Amazon for $185.00. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. You can also use a ring light with two background lights. Then you do the rest in your video editor Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Music for Videos. Ray tells us where to find and how to how to use music for videos Buy a license for royalty free music. Steve likes Epidemic Sound and it comes with a Google API for no copyright strikes. Ray likes Audio Jungle from Envato. Both have thousands of tracks and cost about $200 a year. Ray Tip: Pick your music first, use as the base and build the video around the music. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Reputation Videos. Ray details everything you need to know and how to profit from reputation videos Reputation videos are a great way to promote a business' online reputation and the “RepVideos” software is a great and easy way to do that. Head on over to https://rayslinks.com/repvideos for more. It grabs 5-star reviews automatically, produces the video and syndicates to all the social medias including YouTube, Twitter, Facebook and Instagram. You can create a year's campaign all at once. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Lighting for Videos. Ray has all kinds of tips lighting tips for in-studio and in the field. Most folks are shooting vids on their iPhone. It has great digital quality, but it also has a small aperture. So, you need good lighting. Outdoors, the sun is all you need. But don't shoot with the sun behind the talent. Early morning and late afternoon are the best times to shoot. Indoors, the ambient florescent lighting in offices is probably good enough, but your video will look flat and you'll have some color balance issues. It's best to bring your own lighting. Movo has some good, portable LED lights. For talking head videos, ring lights are good. In-studio, you want three-point lighting: fill, key and backlight and you might want to add a fourth light for the background. Ray uses the Movo LEDs for that Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – The value of YouTube Shorts and lots of other cool video stuff! YouTube shorts is in beta – but when YouTube rolls it out, could it destroy Tik Tok like Facebook Live destroyed Periscope? It would be one ecosystem where you already have a presence. Do both for now. It's a phone app. Ray also talked about being CRASS in your videos. Curiosity, Reality, Action, Story and Surprise. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Also, Steve has combed Amazon and has some good camera and software deals at https://sites.google.com/view/stevesleeper/need-pro-video-stuff

Today on Video Marketing Madness – Easy Ways to Make Videos Stock media is an easy way to make videos and Envato Elements has everything you need for $200 a year with unlimited downloads. Stock videos, animation, intros and outros and lots of other stuff. Ray has it at http://rayslinks.com/elements - Car dealers and franchisees have lot of stock footage supplied to them. Check out Instant Spokesperson. Pre made spots at https://instantspokesperson.com/ - And you can get voice overs, jingles and on camera spokespeople at Fiverr.com. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Unique Marketing Channels. Ray shares unique ways to market your business. Here are some things Ray does for his escape room business: -Charity marketing. For instance, if you reserve a room, they donate a portion of the proceeds to a charity. They have a can drive every Wednesday, and they do Toys for Tots every Christmas. It's about the charities first, but it's also a lot of exposure. -Ray reaches out to local businesses and offer free tickets to give to employees of the month. The winners always bring friends. -Ray does a shout out to local businesses on the escape room's social media. For instance, Ray gave a shout out to a nearby restaurant where he had lunch. -He reaches out to local businesses he has a relationship with and offers to trade stuff -Contact relators and see if you can get into their welcome bags. Ray gives out free passes. -Talk to local motels and ask to place “where to go” materials -Reach out to local business Facebook Groups -Go to Rotary, etc. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Embed Videos in Your Emails. Ray walks us through that exciting development Email Spike will allow you to embed videos in your emails. It gives you both the embed and GIF code so the vid will show up in any email client. It helps with sales because people are excited to buy after watching the video. Ray sometimes sends out a progression of emails with a sales letter being the first video, then a demonstration video and then a review video. You can get Email Spike at https://www.raythevideoguy.com/emailspike Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Apps for Shooting Videos on Your Phone – these apps give you many more options. -LumaFusion for iOS gives you editing capabilities -iMovie – shoot and edit -ProMovie Recorder for iOS has a nice HUD -Camera MX for Android adds features and editing -MoviePro for iOS has a nice HUD and features -Open Camera for Android has a very basic HUD -MAVIS for iOS comes with lots of features, a HUD and meters - FiLMiC Pro is iOS and Android. It's Ray's favorite and it controls everything and gives you a multi-cam option Many of these apps have and audio meter and allows you to control Iris, shutter speed, color balance, etc. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Video Proposals. Ray tells us how to make video proposals that are legally binding. VidPropsal is a great new software. Plug in your video, or use their templates, and it adds terms and conditions, and your customer can execute with an electronic signature. It's $67 at https://getvidproposal.com/elite/sales?aid=14253 Ray uses screen capture videos for his YouTube evaluations and shows them what's needed. The same can be done for website SEO. Keep it as short as possible. Ray did a webinar on how to do YouTube evaluations. We will post the link here if we can find it. Otherwise, we'll do a show on YouTube evaluations alter. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Make Money Online with Lu using YouTube Videos. How to make affiliate sales with YouTube videos Make Money Online with Lu is a membership site in which Lu teaches how to make affiliate sales with YouTube videos. The level one course costs $0.99 upfront and $6.97 a month. Steve has taken the level one and two courses and has made sales on Amazon and Clickbank simply by implementing what Lu teaches. Lu has all kinds of great ideas and we talked about them in today's podcast. His membership site is http://makemoneyonlinewithlu.com/ In YouTube, search on Make Money Online with Lu to find his channel. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Creating Screencast Videos. Ray has all the uses and tools Uses: Software reviews, demos and training. Sales presentations and letters. Ray uses screencast vids to evaluate YouTube channels and GMB profiles for clients and prospects. Project management communication is another app. Tools: Basic and inexpensive include Loom and Screencast-O-Matic. Both are cloud based. ScreenFlow for Mac and Camtasia for PC are very robust and include editors. http://rayslinks.com/screenflow or https://www.raythevideoguy.com/camtasia Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – 5 Steps to Effective Live Videos One – Schedule and be consistent Two – Don't use the built-in mic on your camera or computer. Movo has some good mics. The LV1 is a lavalier for $18.00. The UM700 is a USB mic like the Blue Yeti for $90.00. (Yeti is more expensive.) Three – Use a good camera. The Logitech C920 is a good webcam Four -You'll need steaming software to interface with the platform. OBS Studio is free Five – Good content – know your audience Ray's having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21. Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their deals at http://rayslinks.com/movo