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Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it's very doable. Create and upload often. Steve may not get there but has found he's getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains
How can you reduce churn for your SaaS? What are the good tactics to use and the ones to avoid? How can you create the best cancellation process? Find everything you need to know on churn from Baird Hall, a successful entrepreneur who scaled multiple bootstrapped SaaS businesses like Wavve, Zubtitle, and Churnkey ($300K+ in MRR)
Here's a news flash - you've already learned enough to monetize your podcast. You're already qualified. You haven't monetized yet, not because you don't have the right ideas or information. You haven't monetized yet because you have not forced yourself to execute. Today, I'm sharing 4 steps you can take to move yourself closer to monetization. There's never been a better time to get your podcast monetized and develop multiple streams of income with your podcast. Need help figuring out the best way to monetize your podcast? Join our Podcast Monetization Challenge - it's free and 5 days of intense focus on monetizing your podcast. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Not every podcast is created for the purpose of solving problems for listeners, so how are those shows supposed to monetize? It's a question I get asked all the time. Today, I'm showing you the method I would use to monetize this type of show. My recommendation is to focus on building a community...a paid community around the topics and themes that your show discusses. Want to learn how to build a community? I'll tell you in this episode! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Today I'm talking about Which Links Should You Use to Promote Your Podcast and I really want you to understand why it is important for your podcast. Sharing the wrong link can lead your followers to a dead end and that doesn't do either of you any good. There's one place where you should drive our podcast traffic that is most valuable to you. I'll tell you all about it in this episode. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Hitting barriers is just a normal part of achieving success, but some barriers are harder to break through than others. Getting your podcast monetized is one huge barrier to break through, and once you break through it, you'll continually have more barriers to break through. We can't will the barriers away and we can't just power through them with brute force. Sometimes it takes finesse and some new strategies and tactics in order to power through. In this episode, I'm going to share with you exactly how I pushed through the barriers in my business. If you want to join my Inner Circle Monetization Mastermind, you can learn more about it https://teampodcast.com/inner-circle (here). Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
The number one reason that podcasters are not making the money they want is because they aren't making enough pitches. In fact, I have podcasters tell me all the time that they want to make money from their podcasts, and yet, they have not created anything for a listener to buy. Is it any wonder then that they are failing? We have to be willing to step out an put ourselves out there and make offers if we want to see the monetization roll in! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
There's something to be said for simplicity when it comes to podcasting and marketing. There is virtually no benefit to building something that is complicated and that creates a lot more work for you. Today, I'm sharing with you one monetization strategy that I was exposed to recently and I thought it was brilliant! I'll share with you this method and how you can get it off the ground. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Regardless of what you may have heard, there's no set number of downloads you need before you can monetize your podcast. There's no set number of podcasts you have to have published before you monetize either. Today, I'm excited to share this case study of a podcast that we launched for my clients at the end of December, and it was monetized within 16 episodes. That means, literally they monetized in exactly 90 days from the date of their launch. I'll share how they did it, and what you can take away from their experience to propel you towards monetization. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
The more challenges I hold, the more I realize that we are thinking way to small when it comes to how we will transform our audience and clients. Today, we're getting real about what it would take to have a $25K high ticket offer. Even if you think it is completely out of the realm of possibility, you should listen and implement my advice as soon as possible. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Monetizing your podcast does not take 3 years. In fact, it doesn't even take 1 year. By the way, did you know that you can monetize any size audience? Today, I'm going to show you how to set your podcast up to earn money in the next 30 days. My 3 step formula for fast monetization is: 1) Figure out what your audience's biggest pain point is and create a high ticket offer to solve that problem. 2) Create a live event to teach them one thing they would need to know before they are ready for your high ticket offer. Use Eventbrite for the ticketing/landing page for your live event. 3) At the end of your live event, invite your audience to take the next step with you by inviting them to your high ticket offer. I'll tell you all about each of these steps in today's episode. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
It happens every single time! You're ready to launch something big, roll out a new product or service, or make your first sales pitch–and WHAM! There it is: self-sabotage, and it's ready to punch you in the face and derail everything. Join me for a closer look at how you can defeat this monster and accomplish everything you want! Show Highlights: What have you done that never got past the creation stage? How the doubts and insecurities creep in and take over Why you just have to do it! Put it out there! Stop listening to the negative voices and live in the space of, “This WILL happen.” Be willing to fail repeatedly and quickly—and listen to the message of the failures Trace your failure to either the hook, the story, or the offer–and make tweaks The first thing you try will probably FAIL–just plan on it What to know before you launch: Your mind will assault you to derail you with excuses. ONE tactic won't work; be willing to tweak and grow. Fail quickly, expect it, but put yourself out there anyway. Follow the advice of proven experts and be willing to put in the work and the time Resources: Want to do something different and actually MAKE money from your podcast? Join the Podcast Cash Machine Challenge! http://www.teampodcast.com/challenge (www.teampodcast.com/challenge) Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
It's so easy to get stuck in free content creation mode, and believe it or not, this can happen even when you have monetized your podcast. How does it happen and what do you do about it? Well, that's the topic of today's episode. The longer you allow yourself to stay stuck in free content creation mode, the harder it will be to monetize your podcast. However, if you just make a couple of small changes to your podcast, you can get out of free content creation mode and get you'll be well on your way to monetization. Listen in to learn what you need to do to break the cycle! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Today I'm talking about The Key to Monetizing Your Podcast in a BIG Way! and I really want you to understand why it is important for your podcast. No matter what stage the podcasters I work with are in, it always seems like we go back to one to get clear on this particular aspect of podcasting. The reality is that you need to niche down as tight as possible and create specific content to meet a specific need for a very specific avatar, if you want to really monetize in a big way. Most podcasts are created for a much more generic audience than you can actually monetize in any significant way. When I talk about The Key to Monetizing Your Podcast in a BIG Way! here's what you really need to know: Create content for a very specific avatar at a very specific place in their journey. Niche down to the place where you can give them the biggest transformation because they have the biggest pain points. Don't spend your time or marketing dollars on a niche that you have to educate in order to get them to take your solution. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Today I'm talking about How Your Podcast Can Play a Bigger Role In Your Business and I really want you to understand why it is important for your podcast. Because it is important NOT to get stuck in "free content creation mode", you have to understand where your podcast really fits in and how to used it, otherwise you will end up wasting a lot of time. We are entering the age of business where every company needs to build their own media company. This media company can be used to generate leads for your business. When I talk about How Your Podcast Can Play a Bigger Role In Your Business here's what you really need to know: Your listeners need to know how they can hire you and do business with you. If you aren't mentioning your business and how you work with people on each show, it is a failure. Your podcast needs to be a priority because it is your main media outlet. Podcasting cannot be an afterthought for your business, and you can't just set it aside when life or business gets busy. Treat your podcast like a media company and it will pay dividends in the long run! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)
Baird is a 4x SaaS founder based in Charleston, SC. His background is in sales, marketing, and support. He bootstrapped and grew two SaaS companies to over $1M in ARR. When he isn't working on Churnkey's sales and marketing, he is on the water with his wife and daughter.What we covered in this episode: The big challenges faced when bootstrapping Did Baird always want to bootstrap Why leave a job to start a company Did he ever get funding from utalk How did Waave come about? How to avoid quitting when times get tough Getting early customers in for Waave What was different when they launched Zubtitle (108k MRR) Why they started a new business completely Why churn is such a difficult problem to solve Is it harder or easier to do B2C vs B2B How to manage context switching How to make time to run 3 huge businesses at once Recommendations Book: Range by David Epstien Podcast: Indie Hackers Indie Hacker: Nathan Barry Follow Baird Twitter Churnkey Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet Sponsor - UpvotyDo you want to build the best product possible? Then listening to user feedback is one of the best ways to do so. Because by listening to the problems of your users, you can build a real problem-solver that they'll love.Upvoty is a user feedback tool that gives your user's a voice and makes it really easy at the same time for you to prioritize what to build next. By installing Upvoty's feedback boards, you'll have all of your user feedback in one central place and it will really help you connect with your customers and understand their needs. On top of that, you can close the feedback loop by setting up your Changelog and Product Roadmap. Your users will be actively involved in building new features and will love you for that.Try Upvoty 14-days for free and with the code 'INDIEBITES' you'll get a 10% discount on any of their plans.Sign up here.
Get your videos ready in seconds for social media with zubtitle – for cool captions! The post ZUBTITLE appeared first on sound*bytes.
Their bio
In the previous episode of Vested Capital (EP2), we talked with David Horne and Marty Balkema, founders of Calm Capital. They had recently acquired the company Wavve. On this episode, Baird Hall, one of the co-founders of Wavve, shares the other side of that acquisition, as the seller of Wavve. Baird takes us back in time to the origin story of Wavve, how it was a spinoff company from their first business when they needed to create audio snippets for sharing on social media. The spinoff companies continued when they needed to create captions for audio within Wavve, which led to the creation of ZubTitle, a company Baird co-founded with a different partner. Both Wavve and ZubTitle grew to earn over $100,000 a month each - 7-figure companies. ChurnKey, Baird's latest company that helps subscription businesses deal with churn, was created as a result of needing to solve the churn problems within Wavve and Zubtitle. Baird, as you can probably tell, is amazing at using a need in one company as the genesis to create a new company. Of course, it's very challenging to grow one company, so working on two or even three at the same time rarely works. This is one of the reasons Baird and his partners made the choice to sell Wavve, so they could move on to focus on ChurnKey. All of these companies are covered in this interview, which I know you will enjoy if you like SAAS startup stories leading all the way to exciting exits. Enjoy the show. Yaro Podcast: https://www.yaro.blog/pod/Blog: https://www.yaro.blog/
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! In this week’s #SpaSocialBeat, we’re discussing: Why you should edit your video for various social formats and our top two tools for making the process easy peasy! Highlights on the features of both Wave and Zubtitle and how you can leverage them to create engaging content How to use these tools to streamline your overall content marketing plan and social strategy workflow To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/226
In this week’s episode of The Super Producer with Emily answer a few questions that listeners and followers of @SuperProducerBC have been asking about growth strategy, color grading, and overcoming some of the challenges that come up at the beginning of starting your own show. We also hear about Emily’s first week at her new job, and some of the exciting things she’s getting up to. If you have any questions for Emily or her experience over the past few months or are interested in guest-producing an episode, feel free to shoot emily a DM on IG or Twitter @emily_lorimer_ here are some links to some of the captioning/subtitling programs that we mention in this episode: Veed: https://www.veed.io/ Headliner: https://www.headliner.app/ Zubtitle: https://zubtitle.com/ And if you have any suggestions or recommendations of similar programs, let us know. If you'd like to do a zoom chat, we can talk about anything you like. Just go to brendanclancy.com/calendar and find a slot that works for you. If you'd like to know more about podcast equipment go here: kit.co/brendanclancy If you'd like to join out Super Producer network on Facebook, go here: https://www.facebook.com/groups/378046142745266/ If you want to start a podcast, read this: https://medium.com/@brendanclancy/how-to-start-a-podcast-in-4-days-758b399ea5eb And if you have questions about anything else, DM me on instagram: https://www.instagram.com/superproducerbc/?hl=en
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase https://frase.ioClearscope https://clearscope.ioWriter Marketplaces & ToolsUpwork https://upwork.comWriterAccess https://writeraccess.comCopyscape https://copyscape.comBlogger Outreach ToolsRespona https://respona.comPostaga https://postaga.com/Apollo https://apollo.ioBacklink Monitor ToolsLinkody https://www.linkody.com/Linkio https://linkio.comLinkMiner https://linkminer.comMonitor Backlinks https://monitorbacklinks.com/Backlink SEO https://backlinkseo.comWebsite AnalyticsGoogle Analytics https://analytics.google.com/Wyzant https://www.wyzant.com/Email Marketing SoftwareMailChimp https://mailchimp.comMailerLite https://nealschaffer.com/mailerlite (affiliate)ConvertKit https://convertkit.comActiveCampaign https://nealschaffer.com/activecampaign (affiliate)Email Verification ToolsVoilaNorbert https://voilanorbert.comLead Magnet ToolsOptinMonster http://nealschaffer.com/optinmonster (affiliate)LeadPages https://nealschaffer.com/leadpages (affiliate)GetSiteControl http://nealschaffer.com/getsitecontrol (affiliate)Social Media DashboardsAgoraPulse https://nealschaffer.com/agorapulse (affiliate)Sendible https://nealschaffer.com/sendible (affiliate)SocialBee https://nealschaffer.com/socialbee (affiliate)Tailwind https://nealschaffer.com/tailwind (affiliate)Video Marketing ToolsVidIQ https://vidiq.com/Zubtitle https://zubtitle.com/Wave.Video https://wave.video/Podcasting ToolsBuzzsprout https://nealschaffer.com/buzzsprout (affiliate)
Host Your Show with StreamYard:▶️ GO LIVE with STREAMYARD: https://LivestreamUniverse.com/StreamYard.Graphics for StreamYard:▶️ OVERLAY and BACKGROUND TEMPLATES for STREAMYARD: https://LivestreamUniverse.com/templatesStreamYard Connect Ep29:On #StreamYardConnect with Ross Brand, video strategist Gord Isman shares tips on how to repurpose your live stream recording for different social networks. He also demonstrates some cool editing techniques you can use to differentiate your video clips.Video editing apps & software discussed and used for demos include ScreenFlow from Telestream, LLC, Camtasia from TechSmith, Headliner by SpareMin, InVideo, Placeit, and Zubtitle.Gord Isman is a professional video and YouTube consultant. On his eponymous YouTube channel, Gord shares tips for video creators on video editing, video marketing, social video and YouTube. His channel contains the leading library of tutorial videos, educating viewers on using the video editing and screencasting software, Camtasia.About StreamYard Connect:StreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by StreamYard, a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect.
The Top Entrepreneurs in Money, Marketing, Business and Life
Baird is a tech entrepreneur that has co-founded multiple bootstrapped SaaS companies designed to help podcasters & video creators to get more reach & engagement on social media. As a founding partner in Lofi Ventures, he has co-founded Wavve, Zubtitle, & duplikit.
In this episode, I talk with Stephanie Chumbley who shares her system for creating multiple weeks of content and the apps she uses to make them more creative!Follow Stephanie: @Stephanie.Chumbley @cards.by.stephanieList of tools mentioned:Content Calendar - Stephanie created a digital planner in Keynote and use it in GoodNotes with an Apple PencilCanva.com Spacie app for perfect line breaks between paragraphsDiptic app to animate collagesGIPHY app to create and share a GIF as a video in Instagram feedWordSwag app to throw down beautiful text or add a logo/watermark to a picture from phoneChicago Agent One app for fun frames/lensesiMovie app for editing Zubtitle.com to add closed captionsQuik app to turn multiple photos into a fun videoInVideo.io to use stock video footage on its own or blended with my own videos and images (use code MARI50 to save 50% on a subscription!)Facebook Creator Studio website on the laptop to schedule posts on IG & FBGMB:Google My Business website and the free appGet a daily email with photos of your mail AND see which packages are being delivered tomorrow or today. It's FREE!https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Finformeddelivery.usps.com%2Fbox%2Fpages%2Fintro%2Fstart.action&data=02%7C01%7C%7Cbc91926cae334583234708d82e92b038%7C8a807b9b02da47f3a903791a42a2285c%7C0%7C0%7C637310554854843760&sdata=0aPcrTPbNUeJVctqRZk3EhiT3Kso4uZAf5L5X2A8NVU%3D&reserved=0Grab your FREE Instagram audit by sending me a DM on Insta! @Chelsea.PeitzI N S T A G R A M ➳ https://www.instagram.com/chelsea.peitz/F R E E D O W N L O A D S ➳ http://bit.ly/100IdeasWTPGet a copy of my Amazon best selling book, What to Post: How to Create Engaging Social Media Content That Builds Your Brand & Gets Results (for Real Estate!)http://bit.ly/whattopostbookCheck out the only Real Estate podcast network Industry Syndicate here for the top podcasts in this space: http://industrysyndicate.com/
Host Your Show with StreamYard: ▶️ GO LIVE with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). Graphics for StreamYard: ▶️ OVERLAY and BACKGROUND TEMPLATES for STREAMYARD: https://livestreamuniverse.com/templates (https://LivestreamUniverse.com/templates) StreamYard Connect Ep29: On #StreamYardConnect with Ross Brand, video strategist Gord Isman shares tips on how to repurpose your live stream recording for different social networks. He also demonstrates some cool editing techniques you can use to differentiate your video clips. Video editing apps & software discussed and used for demos include ScreenFlow from Telestream, LLC, Camtasia from TechSmith, Headliner by SpareMin, InVideo, Placeit, and Zubtitle. Gord Isman is a professional video and YouTube consultant. On his eponymous YouTube channel, Gord shares tips for video creators on video editing, video marketing, social video and YouTube. His channel contains the leading library of tutorial videos, educating viewers on using the video editing and screencasting software, Camtasia. About StreamYard Connect: StreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by StreamYard, a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect. Guest: Gord Isman Host: Ross Brand Sponsor: StreamYard Originally broadcast on the StreamYard Facebook Page (3.2K views)
In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall. Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle. We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years. Including... a real, inside look at what it took to make Wavve's first, tenth, and 50th sale why most cold outreach fails, and how to make sure yours works when (and how) to transition from outbound sales to inbound marketing ... and much more! You can find Baird on Twitter at @BairdHall - or check out some of his amazing writing on entrepreneurship, sales and marketing at Lofi Ventures. Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business. --- Send in a voice message: https://anchor.fm/sales-for-founders/message
Baird Hall's (@BairdHall) first attempt at starting up didn't go so well. When all was said and done, he'd burned through his savings without finding a working business model, and he and his co-founder were forced to sell the business for parts. In other words: they were ready for round 2. In this episode, Baird explains why he can't stop bootstrapping businesses, why it's important to work together with a great team, and how listening to users helped him grow Wavve and Zubtitle to over $100,000/month in total recurring revenue.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/157-baird-hall-of-wavve
In today's episode, Natalie talks to long time social media expert Jess Nana. Jess is a Social Media coach who empowers wedding and event industry creatives to attract their dream clients through social media.[2:00] Social Media used to be fun! [2:44] How did you get into this 8 years ago? [5:55] Wedding industry love.[7:00] Finding a niche does make a difference. [8:20] The shift we are seeing in 2020.[10:25] The biggest struggle for business owners on Social Media these days.[11:05] Overcome that Social Media overwhelm.[13:05] Human Connections.[15:10] How to stop cringing over creating Insta stories and FB lives.[17:10] Should we be running our own Social Media accounts as business owners?[19:00] Did you say you don't have time to engage?[21:00] 4 Tips to help set up your Social account.[23:23] OMG! How do you caption videos?[25:05] "Get over yourself!" Said with love.[27:35] What's holding us back from showing up? [29:25] Socially Savvy 12 Week Program. [31:05] Socially Savvy Hashtag tips. [35:29] How to choose a Social platform to start with? [37:00] Core differences between Facebook and Instagram.[38:15] Developing a cohesive grid.[40:05] Final tips for showing up authentically on Social Media.Resources: Website: Socially Savvy StudioInstagram: @sociallysavvystudioFacebook: Become Socially SavvyThat awesome new app that helps caption videos! Zubtitle.com (Thank you, Jess!)
If you have a podcast, then you need Wavve to create audiograms to showcase your episodes on different social media platforms. But you need to listen to this episode to learn how to use audiograms to increase your downloads. Just posting them on social media won’t cut it. Baird Hall is the CEO of Wavve and Zubtitle. Wavve is the cutting edge software to create audiograms for podcasts. In this interview, we show you how to use Wavve to increase your podcast downloads, a strategy I use all the time. Show Notes: https://underdogempowerment.com/baird-hall/ Get More Involved: Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts The leaders of every organization want to maximize sales effectiveness and productivity. But the ever-changing digital sales landscape can make it hard to keep up. That’s why I wanted to bring Mat Singer, Senior Director of Sales Effectiveness for CenturyLink on as my guest on this episode of #SellingWithSocial. Mat manages a team of 100 people and his focus is on improving the productivity of the global sales organization within the company. Can you think of a better person to speak to this topic? In this conversation, Mat and I dig into the role good fundamental sales skills play in enhancing sales effectiveness, how technology is impacting the way sales training and implementation happen, and why social selling is not going away any time soon - and what sales leaders should be doing about that fact. Join us for this great conversation. Mat knows how to speak on a level that sales managers and sales team members alike can grasp. You won’t regret listening. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. Why True Sales Effectiveness Is Not A Mythical Unicorn As you know from listening to this show and from being out there in the trenches, the impact digital has had on the sales world is nothing short of revolutionary. Existing sales toolsets are changing all the time and new products are introduced almost daily. The tech we have at our disposal is important to sales effectiveness because it solves many problems, but many of the things that keep a sales team from being effective can’t be fixed by new tools. I wasn’t at all surprised to hear Mat say that as important as the tools are, many more sales opportunities come from practicing sales fundamentals well. Prospecting - Qualifying - Developing relationships - How managers coach their teams - Account planning - Call planning - these are the basics that amplify sales effectiveness regardless of the tools you use. When you and your team focus on doing these basics well, THEN and only then you can move on to address the other problems that can be solved by technology and tools. Do You Know How To Integrate Your Sales Technique With Your Sales Technology? Once you have made the effort to ensure your entire sales team is applying the same level of diligence to their fundamental sales skills, you need to integrate those efforts into your tech stack effectively. This used to be a daunting task because of all the “paper artifacts” and data entry required to make it happen. But Mat explains how his team uses Salesforce and another tool - Altify - to makes it super simple for sales data to be gathered and reported. Here’s the beautiful part - It’s integrated into their CRM, so the data is readily available for use as part of their sales fundamentals. It's an example of sales technique working with sales technology to maximize sales effectiveness. An added benefit is that this process creates transparency. That is KEY for enabling sales managers to coach their teams effectively because they are able to know the exact metrics for each sales rep and work on the specific areas that need improvement. In Mat’s case, his teams are dealing with bigger, global customers. The integration we’re describing enables them to collaborate among their worldwide team to support the customer on multiple levels and with multiple team members. That alone increases sales effectiveness tremendously. Sales Productivity Is Magnified When Managers Have The Right Data And Tools It’s not uncommon for sales managers to set appointments with team members to go over their most significant accounts together. But it’s not always been easy to do effectively because of the way the pertinent data was stored and managed. Managers and reps are able to go deeper and be more effective in their reviews when they have the right data and tools. In order to ensure that data is available, Mat says sales managers need to have what he calls a “religious” level of belief when it comes to applying standards to everyone. It’s vital for sales reps to be held accountable to their calling plans and other best practices if they are going to contribute to the entire company’s sales goals. You may also have a tendency to think that your superstar sales leaders can be let off the hook in these areas, but don’t give in to that temptation. Those high volume sellers are often unconsciously competent. That means they are talented enough to quickly integrate best practices into everything they do and your standards will be quickly assimilated if you stick to your guns. Social Media Is Not Going Away. Sales Leaders Must Learn To Use It Well When I asked Mat to describe how he’s training his team to use social for selling he pointed out that his company (CenturyLink) is known by many as a telephone company. But these days they are providing services and products that go way beyond landline telephone service. For that reason, one of their primary objectives on social is to share content that presents the company as the innovative technology company they have become. This is a move to create brand awareness but also to put their alternate services on the radar of existing and new customers alike. Every sales organization can use social to the same end. We also have to admit, social media is a permanent part of the lives of younger generations and they are the people who are the consumers of today and tomorrow. Organizations who learn to utilize social to engage with them are the organizations that will win. Finally, when it comes to the sales effectiveness of social, the data doesn’t lie. There is an unmistakable ROI when social selling tools like LinkedIn Sales Navigator are used by sales organizations. It’s so effective because it enables you to monitor prospective buyers all the way down to the individual interactions they have with your team. Once you develop a way to train your sales team how to pick up on the cues you see in the data, they will know better what to do with it to engage clients in their buying journey. If you listen to this conversation you’ll gain tremendous insight into how the world-class team at CenturyLink is building a system of sales effectiveness for the modern age. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. Outline of This Episode [1:51] Mat’s history and experience with sales effectiveness [7:45] The trends in sales enablement and sales productivity [14:33] What Mat is doing for his team to help improve their basics skills [20:53] A.I. can now map customer data to provide account insights and action steps [26:53] Overcoming the challenges from a sales productivity standpoint [35:40] Mat’s philosophy behind social selling for modern sellers Resources Mentioned Mat on LinkedIn Mat’s book: Blend But Don’t Break Mat’s favorite movie: 300 Shari Levitin Salesforce Altify Miller Heiman Group’s Scout Miller Heiman Group LinkedIn Sales Navigator Modern Marketing Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Most B2B companies receive both inbound and outbound sales leads. But in most cases, those leads are being handled by the same team. My guest on this episode of #SellingWithSocial insists that assigning your inbound and outbound sales leads to two distinct and specialized teams will produce an amazing increase in qualified leads that translate into closed sales. Aaron Ross is the author of two incredibly helpful books, “Predictable Revenue” and “From Impossible to Inevitable.” He’s been teaching companies how to double or triple new sales for many years and he’s got the track record to prove he knows what he’s talking about. When he worked as part of the Salesforce team, he helped the company grow from $5m to $100m. Join us for this episode where we talk about common mistakes sales leaders and CEOs make when it comes to sales management, the biggest improvements you can make to your sales cadence, and how to separate your inbound and outbound sales teams to create higher closing ratios. Don’t miss it! , This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. The Most Common Mistakes Sales Leaders Make Since Aaron has a great deal of experience working with highly successful sales organizations, I knew he’d be able to give us an overview of the mistakes most commonly seen among sales leaders. I asked him to highlight them for us. SALES MISTAKE #1: Salespeople in most companies are required to do their own prospecting, manage their own accounts, follow up on leads, schedule sales conversations, and close the deal. Aaron says that’s too many jobs for one person and what winds up happening is that the salesperson does some of them well and others only marginally. His solution? Create a sales team of specialists by creating specific roles that enable your team members to use their particular skills more effectively. Some examples of what he means... The people who are strong at prospecting should only prospect Those who are proven closers should only close Proven customer relationship managers should only manage accounts Those who are good at follow up should only follow up Do you get the point? Aaron likens this mistake to a soccer coach who says, “Ok, everybody score and everybody defend.” It simply doesn’t work, yet sales leaders do the equivalent with their teams and expect them to win. Apply Aaron's advice to set your team up for success. Why Your Inbound And Outbound Sales Teams Shouldn’t Be Combined As Aaron spoke about the mistakes sales leaders make that prevent their teams from closing more deals, he observed that most B2B sales organizations throw their inbound and outbound leads into the same bucket. This is what he characterizes as SALES MISTAKE #2. When inbound and outbound leads are combined you’re forced into handling them as if they were the same thing, but they aren’t. Aaron explains that the expectations you have of each of those types of leads are vastly different, therefore the prospects and metrics from each need to be separated so you can handle them differently. When you make it a point to organize your team around specialties, service and effectiveness rise throughout the buying cycle. Separating your inbound and outbound sales teams is part of how you do it. How To Create Distinct Inbound And Outbound Teams Aaron says the separation of inbound sales from outbound sales is just about as important as having a good CRM. As he walks through the explanation of what each of these distinct teams should be assigned to accomplish, I can see his point. The inbound team should be designated to handle all the inbound leads that come from website forms, 800 numbers, etc. - and they have a very specific job. They review prospects, make contact with them, and do the important work of qualifying them. Once that’s done, they only pass the legitimate leads to the sales team. This can happen in a relatively short amount of time. The outbound team has a very different job. They are expected to generate new incremental business through prospecting. This could be drumming up entirely new work for the company or discovering new ways to serve existing customers through additional products or services that complement what they are already doing. This team identifies targets, secures appointments, and passes the scheduled sales conversations to the sales team. This cycle takes 2 to 4 weeks to get a good appointment set up. As you can see, inbound and outbound are doing two entirely different things, so they should be broken into two teams that function in unique and independent ways. In Aaron’s words, “The two don’t mix.” Sales-Related Mistakes CEOs Often Make There are a number of phases every company goes through, but in every phase sales is the life-blood of the business. Aaron says that in both start-up and established companies, CEOs bear a great responsibility to ensure that sales are happening. He sees a handful of mistakes that CEOs make when it comes to sales... During the STARTUP PHASE, Aaron often witnesses CEOs who are not hands-on with sales cycles. This causes them to be unclear about what customers want, what they are buying, and how they are buying. When a top leader makes this mistake, it trickles down into the decisions they make about who to hire for sales roles. Closely related to that is that many start-up CEOs hire a senior salesperson too soon. His suggestion is to go slow, hiring a junior person first. Train them, get a few things in your sales cycle working well, then expand from there. Take smaller steps to get the sales team built. For LARGER COMPANIES, Aaron says that executives often fail to stay in touch with the metrics that inform them regarding how the sales process is working. One of the most important areas is that they often are not tracking whether a qualified pipeline is being created. In the end, Aaron admits that the problems change as you grow, but in every stage, you need to ask yourself, “Do you have the right people in the right roles - and are you getting metrics on how things are working?” Join us for this practical conversation. If you apply what Aaron shares you’ll experience positive changes in your sales organization. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. Outline of This Episode [1:53] Aaron Ross, CEO of Predictable Revenue, Inc. [7:20] How Aaron wound up at Salesforce and what he learned working there [10:38] The common mistakes sales leaders make [16:42] Why the customer success manager is becoming more and more important [20:45] The biggest mistakes CEOs make: Startup stage and Established companies [29:12] Why inbound and outbound need to be kept separate [35:02] When should your company create an SDR team? [39:08] Aaron’s homelife: 9 kids and another about to be adopted (and 4 dogs) Resources Mentioned Predictable Revenue, Inc - where Aaron serves as CEO Aaron on LinkedIn BOOK: Predictable Revenue BOOK: From Impossible, to Inevitable Aaron’s all-time favorite movie: Memento Salesforce Modern Marketing Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts
Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective - if we know how to integrate the proper tech and mindsets into our strategy. On this episode, Bernie speaks with Sydney Sloan, CMO of SalesLoft. Sydney brings a wealth of experience to the conversation, including a prolong at Adobe. In this conversation Bernie and Sydney discuss the 5 Pillars of an effective modern ABM strategy. Listen to learn how to know your customer, tier account priorities, integrate tools and technology, execute as one team, and then land and expand. This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. PILLAR ONE: Know Your Customer Anyone listening to this episode has at least some understanding that an account based marketing (ABM) strategy is a viable approach to find new customers. Once that decision is made, the first goal is to establish your ideal customer profile and create a list of target accounts. There is so much information out there that allows you to identify potential customers. You want to consider the industry companies are in, the problems they are solving, the tech they may need, and more. Sydney says this kind of data can be used to identify and score potential organizations. Once you do, you have your initial universe of target companies. Next, you need to score those accounts using things like intent, online activity, the level of engagement people within those accounts are having with your company. Obviously, this requires essential pieces of technology in your tech stack that can be used to draw in and integrate the data in useful ways. Sydney highlights the tech needed and how to use it effectively, on this episode. PILLAR TWO: Tier Your Accounts And Set Priorities In the SalesLoft approach to account based marketing, tiers are set to enable the team to recognize the priority targets among the many that are on their ideal customer list. They have established tier one, tier two and tier three accounts. This helps the team (marketing and sales) stay on the same page in terms of effort and strategy for each account on the list. Sales and marketing work in tandem to create the list and ensure the tier rankings are set properly. The tiers are used to inform how the team implements a variety of actions that Sydney refers to as, “care, nurture, feeding, and growing each of the accounts.” It’s the process of bringing prospects along, guiding them through their own unique buying journey through engagement, interaction, and the provision of great resources that help them come to buying decisions. The goal of this first stage is to eventually set a meeting where that prospect can meet with a member of the sales team. But the ABM process is far from over when an appointment is set. It’s used to manage and track the entire customer journey experience. Sydney says, “We have a monthly meeting where we check in to review status on accounts, engagement levels on those accounts, and (we) are investing our time and budget jointly (between sales and marketing) on making sure that we're doing right by those customers.” PILLAR THREE: Integrating Tools And Technology Effective, modern ABM is predicated on using tools and technology the right way. That’s where the SalesLoft team really shines. In your case, you probably already have your CRM system, but you also need a tool that's going to help you identify levels of engagement with customers. It should be a tool that pulls in data from the open web so you can start to map the companies out there that are looking for what your company provides. That tool will then serve up ads that are going to warm up those accounts. As you can see, it's that combination of customer intent and your efforts at driving awareness to those target accounts that provide the greatest opportunities. The SalesLoft team invests in LinkedIn as well as other networks to surround potential accounts with awareness of the solutions SalesLoft provides. Additionally, they also offer them relevant content based on their profile, to draw them in. In Sydney’s mind, a great marketer can warm up a prospect and build awareness so that when sales reaches out, the buyer is already aware of SalesLoft and how they solve problems like theirs. PILLAR FOUR: Executing As One Team When you think about the complexities around B2B selling today, the process the customer goes through continues to expand. A sales organization might have 15 to 20 people involved in one deal or sales cycle. How do you make sure that everybody is informed and that everyone continues the dialogue with buyers in a consistent and strategic way? One way the SalesLoft team does it is by recording every interaction. It could be phone conversations, or email exchanges, or meetings - but these interactions are recorded so everyone involved is equipped to understand the entire sales cycle for that buyer. It’s data that needs to remain front and center for anybody that's involved in engaging with that account over the lifetime of the account. This enables the sales organization to better know how to align its teams to best serve that customer. Integration on this scale can only happen with an intentional focus on data collection and management in a way that is accurate and usable - and that requires the right tools. PILLAR FIVE: Land And Expand - With A Different Mindset It's easier than ever for customers to switch to a new provider, so your team has to work just as hard to maintain existing accounts as it does to acquire new ones. Sydney uses the term “land and expand” to explain the dynamic of building a relationship and a broader base of services with customers once they are initially secured. In her words, “I have the opportunity to serve this customer. My goal in life is to make them wildly successful. So that expands within their account, they continue to get more and more value from that. We build a long-standing relationship with that customer to the point where - when somebody on the customer’s team leaves that company to work someplace else, they bring SalesLoft to their new company because of the relationship that we've been able to establish together.” The point is to develop a long-term customer relationship, to cultivate it and serve the customer in a way that exceeds their expectations. As marketing and sales teams work in tandem, this is the point where you must figure out where that next step in the process is for that customer, where can you create the opportunity to expand and deliver more value to them? Featured on This Episode Sydney Sloan on LinkedIn Sydney on Twitter: @SydSloan SalesLoft Outline of This Episode [1:38] Who is the team at SalesLoft? [3:49] What IS modern Account Based Marketing? [5:39] How can marketers get to know their customers in today’s digital environment? [7:39] Tiering accounts for better management and prioritization [10:08] Selecting your tools and technology wisely [23:10] The final step: Land and Expand[ Resources & People Mentioned This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.
Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts As marketing professionals, it’s important that you think far beyond marketing campaigns - your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs all the other marketing efforts you implement. To gain practical insights into this topic, Bernie invited Armen Najarian to join him. Armen is a 15 year Silicon Valley marketing veteran who serves as CMO at Agari, a company that makes it safe to open everything that comes into your email inbox. Among the first things he did after joining the Agari team was to lead the charge in rebranding the company in order to more effectively differentiate themselves in their market. In this episode, Armen explains why brand marketing must be integrated with the other demand generation vehicles already in place to make the most of your opportunities and stand out in your industry. Join Bernie and Amen on this episode of Modern Marketing Engine. This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. Does Your Brand Have A Promise Statement? Are you familiar with the idea of a “brand promise?” It’s a statement that encapsulates what your company provides in a compelling way that promises customers a very specific outcome. For the Agari team, their brand promise is “Giving you the confidence to open, click, and trust everything in your inbox.” It’s worth the effort required to refine your brand promise. When you have it simply, but powerfully stated you’ll address the exact need your ideal customers have. But don’t try to create it in a vacuum as an isolated marketing team. It has to be fashioned in coordination with the executive team, partners, customers, and team members to ensure it resonates exactly as needed. Listen to learn how to better implement brand marketing for your organization. What Does It Mean To Invest In Your Brand? Investing in your brand has to do with clearly communicating the why and what of your company in ways that elevate your company profile and highlight your sterling reputation. In order to do it right, your company not only has to invest in the process financially, you’ll have to dedicate some time to get clear on why you do what you do, how you will go about communicating that to your team and customers effectively, and how you will integrate it into everything you do. Armen explains how he led the charge to do those things at Agari - from determining how the company is changing the world, all the way to the color schemes of visual branding and brand promises. Listen to learn how the Agari team brought it all together and gain insight into how you can do the same in your organization. The Single-Most Important Attribute Of A Brand Is Its Reason For Existing Armen says that even though he’s a marketer who loves his product and is happy to talk about what it does and how it serves end users, he has come to see that the halo above the product is why his company exists. It’s not only about the product, it’s about the mission the business is on and how it is making the world a better place. Ultimately, customers want to buy from companies they believe in. It's the brand mission that gives them reasons to believe in the company. Agari’s mission is to protect digital communications to ensure humanity prevails over evil. There is nothing in that bold statement about the product, its capabilities, or its features. It's only about their motives as a company. Armen says this is a step that often gets overlooked because it’s easier to talk about how you do what you do. Armen’s encouragement for anyone who wants to start up their brand marketing efforts is to start with the “why.” In his words, make it clear enough “that your Grandmother gets it.” How To Bring Brand Marketing To Life For Your Organization Mission statements are traditionally designed to be internally focused, but in recent years those messages are being focused externally. Armen explains how the Agari team has placed its mission statement front and center, not only in the minds of their team members, but in their exec overview decks, on their website, and more. It’s not words that marketing has put on paper, it’s a mission that the entire team buys into and integrates into their own stories as they interact throughout the company. Naturally, that means the visual expression of the brand is also constructed in a way that supports the brand narrative clearly. Additionally, the hashtag #TrustYourInbox is commonly used to support the brand messaging on social media. Why It’s Important To Promote The Brand Internally The employees, executive team, and board of directors at Agari have latched onto the new mission statement wholeheartedly. Everyone on the team now describes themselves as a “mission-driven business.” It’s an important aspect of what makes up the fabric of how the company operates. When the brand mission is integrated to that degree, it’s naturally disseminated in the product the team delivers. Do you see how important it is to implement a mission for your organization? More so, can you see how morale, productivity, and overall effectiveness can dramatically improve when everyone is on the same, mission-focused page? Listen to hear more ideas taken from Agari’s implementation of their brand mission and brainstorm the changes you need to make in your organization. Featured on This Episode Agari - Armen’s company Armen Najarian on LinkedIn Armen Najarian on Twitter: @ArmenNajarian Outline of This Episode [1:40] Who is Armen and what does his company Agari do? [4:07] The “why” of your brand is the single-most important thing [6:11] How to communicate the “why” behind your brand [9:26] Armen’s example of a brand platform and brand promise statement [12:20] Integrating the brand promise into every communication avenue [13:10] The brand purpose is what enables you to stand out in your industry Resources & People Mentioned This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. Armen’s LinkedIn article about demand generation Momentum Cyber The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.
Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts For years Marketing and Sales have been complementary but isolated departments. There was no reason for them to function in any other way. But the world has changed - business has changed. With the rapid evolution of digital technology, business cycles are more complex and buyers are more sophisticated. Organizations who thrive in the world of digitally engaged customers are those that adapt to the buyer’s behavior by marketing, selling, supporting and delivering a great customer experience leveraging digital engagement. Chris Sikora is Vice President of Marketing for Strategic Enterprise and The Public Sector at CenturyLink. Chris has more than three decades of sales experience in the telecommunications industry. His background in sales uniquely equips him to help with the digital transformation journey the company is making - and it’s not a small undertaking for CenturyLink with 55,000 employees. He's been working diligently to equip his marketing and sales teams at CenturyLink to use digital tools to be effective at reach, engagement, and building sales pipeline. CenturyLink is a global telecommunications company and provider of technology solutions with IT, hosting, managed services, connectivity, cloud and security solutions for global enterprise customers. The company has customers in more than 60 countries and has an intense focus on the customer experience. Listen to hear how Chris is equipping his marketing and sales teams to embrace digital tools to reach and engage their customer - and the results they are experiencing. This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. When The Marketing & Sales Gears Turn In Isolation, We Have A Problem When Chris took on his current role at CenturyLink, the structure of the business was very traditional. The marketing department did its thing and the sales department did its thing. Chris had spent enough time in a modern sales environment to know that had to change. The reason is that the modern B2B buyer is more educated about products and services they need, so marketing and sales need to work in tandem more than ever to gain the customer's attention, earn their trust and keep it. Listen to this episode to hear how Chris is leading the way as the CenturyLink team has changed its approach to both marketing and sales with a digital first mindset and strategy. The integration of social media, LinkedIn, social selling best practices, digital advertising and more are enabling salespeople at CenturyLink to be digital first and produce impressive results (see below). Sellers Need To Be Teachers And Guides To Customers The buyers that are considering the products or services you sell know almost as much about them as you do - from internet searches, from your company website, from reviews, blogs, downloadable content, comments from peers, and from friends or associates who may have used your product or service. They don’t need you to “sell” them, they need you to listen and to field their specific questions relating to their needs. Chris says that one of his biggest goals in leading digital transformation at CenturyLink is to help sellers become teachers and guides to buyers. Sellers have to understand their buyer’s journey and learn to provide resources they need in order to make buying decisions. On this episode, Chris explains the impact of social selling training his teams received from Vengreso to make them more effective at buyer engagement and through a digital first approach. A “digital first” approach to marketing and selling means many things. But primarily it’s about utilizing digital tools and online platforms to engage in a helpful way with the people who are potentially looking to buy your product or service. One of the things Chris’ team learned is the value of well-written profiles on LinkedIn, Twitter, and other digital platforms. The training taught them how to use those platforms to build their personal brands as representatives of the company. This powerful strategy opened the door to greater effectiveness as a sales team. Listen to this episode to hear how Chris’ team is doing it. Do You Know How To Address Customer Problems From A “Digital First” Mindset? A “digital first” approach to marketing and selling means many things. But primarily it’s about utilizing digital tools and online platforms to engage in a helpful way with the people who are potentially looking to buy your product or service. One of the things Chris’ team learned is the value of well-writtern profiles on LinkedIn, Twitter, and other digital platforms - then they learned how to use those platforms to build their personal brands as representatives of the company. This powerful strategy opened the door to greater effectiveness as a sales team. Listen to this episode to hear how Chris’ team did it. RESULT: 83% More Digital Engagement By The Marketing & Sales Teams As Chris’ team at CenturyLink was trained to work more effectively in the digital realm, they adopted the mindset needed to make an impact. They understand from their own lives as consumers how digital is changing the way people buy - including business customers - and how those changes in buyer behavior apply to reaching and engaging CenturyLink enterprise customers. Their change in approach has enabled them to connect with prospects and buyers more effectively. Chris shared statistics measured since the Vengreso social selling training was delivered. They’ve experienced a 42% increase in the use of tools among their team, a 50% increase in reach, and an 83% increase in digital engagement. Their approach has changed from random acts of social selling to a regular cadence of digital engagement. And, it’s having an impact on business results. Learn more about how the team at CenturyLink is experiencing digital transformation internally while helping their own customers on their digital transformation journey. On this episode, Chris Sikora explains how their digital first mindset is enabling the marketing and sales team to deliver a great customer experience from prospect to closed-won and beyond. Featured on This Episode Chris Sikora on LinkedIn CenturyLink CenturyLink Digital Business Transformation Outline of This Episode [1:16] Introduction to Chris and the work he does at CenturyLink [4:20] The ongoing evolution from classical marketing to digital marketing [9:22] Transforming marketing and sales in the overarching scope of the company [10:49] The impact of the changes on the sales organization [17:26] A bridge from internal transformation internally to external change [17:49] What Chris sees ahead as they continue their digital transformation Resources & People Mentioned This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. CSO Insights 2017 Study CSO Insights 2018 Study Salesforce The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/mmenginepodcast Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts It’s amazing but true - in 101 episodes of #SellingWithSocial I’ve published so far, I have not recorded one conversation focused on what goes into an effective sales message. It’s time to change that - and I can’t think of a better person to help me address the topic than Tim Riesterer. Tim is the Chief Strategy Officer at Corporate Visions, a company that makes it their business to study the facts behind sales messages. They do the work necessary to discover which turns of phrase and word choices are most effective - and they pass that information along to the sales community. This conversation follows right on the heels the Modern Marketing Engine podcast with CEO, Erik Peterson on customer conversations. Between the two of these podcasts… Well every sales and marketer should be able to crush sales messaging. Join me for this enlightening conversation. I’m confident it will help you fine-tune your sales message to get better results. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. When Products And Services Look Alike, The Best Story Wins Among the powerful points Tim makes during our conversation is this one: Data and facts don’t close deals as powerfully as stories. That may sound strange coming from a guy whose company digs into the data to find out makes for the most effective sales message. But when you consider that it’s their research that has shown them that stories are more effective, it makes perfect sense. But Tim’s not saying any old story will work. It’s got to be one the buyer can picture as their own, one that demonstrates the risk they are taking by not making use of what you are offering. There is plenty of nuance to this kind of storytelling, so be sure you listen to hear every aspect of what Tim has to share. For Existing Customers, Your Story Lives In The Current Status Quo Tim has become known lately for pushing back against the popular “Challenger” approach to sales. Remember, his push-back is based on the data his company has researched. He says the idea of challenging the status quo works if you face a scenario where you’re trying to replace an incumbent approach. You’re trying to convince the buyer that what they are currently doing is untenable. But if you ARE the status quo and you’re trying to get a buyer to renew, you should not challenge them to think entirely different than they are. Why? It decreases the likelihood of renewal because they will not assume your company is the only one that can help them make the change you are suggesting. They’ll begin investigating your competition rather than just accepting your proposed solution. 70% to 80% of the revenue that companies derive is from existing customers. Reinforcing the status quo is the most powerful way of getting renewals, price increases, and upgrades or upsells from them. The approach that wins should highlight what you’ve already done together and showcase the momentum they have gained using your solution. HOW Salespeople Say Things Can Make All The Difference Many times, salespeople are hired because they seem to be good at trafficking in words - which is the problem. They may be able to speak well but if they don’t know how to use words properly and effectively, they are not going to be very successful at sales. All day long salespeople tend to talk about the gains, the upside, the positive reasons for using their solution. But the data shows that’s not the most effective approach. Why? Because unless your solution is the one the buyer is already using (the incumbent), YOUR SOLUTION is the risky bet in their minds. They need to be convinced you’re worth the risk - and it won’t happen by explaining all the positives of your solution. The data shows that buyers are two to three times more likely to make a change if you position your offer in terms of what they will lose by CONTINUING as they are. You’re helping them see that what they are doing is the risky thing, a loss to be avoided. When you do - you’ll increase the probability of them choosing your solution by 70%. That’s a small change in your sales message that makes a dramatic difference. Increase A Buyer’s Propensity To Buy By Using The Word “You” Often, salespeople feel it’s a humble and collaborative approach to tell their stories and give examples in a way that uses the word “we.” They believe that it communicates partnership and trust. But it doesn’t engage the buyer, it doesn’t help them envision what is going to happen for them by adopting your solution. In Tim’s words, “They become somewhat disembodied from the message - they don’t feel responsible for it.” But now let’s make a shift… When you use the word “you” in place of the word “we” in those very same sales conversations, the buyer takes greater ownership of what you’re saying. That simple change provokes their imagination - they can see themselves doing something about their problem and they get more involved. You can increase a buyer’s propensity to buy - all the way back to their feeling of how relevant your solution is, how important their need is, and how strongly they feel about addressing the issue - by simply using the word “you” instead of the word “we.” Do you see how word choice can literally give double-digit advantage to your sales message? But you have to know the right words to use to make that the difference. Listen to this great conversation with Tim Riesterer and get some of the free downloads Corporate Visions offers. Applying their research to your sales messages could dramatically impact your effectiveness in a rather short period of time. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. Outline of This Episode [2:20] Who is Tim and why is he on this episode? What’s Corporate Visions about? [6:12] So many bad pitches and messages: What should be done differently? [16:01] Why “you” language is powerful and how it works [20:20] Your “best friend” voice may be the best sales voice you have [27:15] What the CV team has discovered that salespeople do right and wrong [35:39] Coming down hard on the Challenger sales methodology Resources Mentioned Tim Riesterer on LinkedIn Tim Riesterer on Twitter: @TRiesterer Corporate Visions Resources Page Get the “You VS We” report BOOK: The Tipping Point Morton Grodzins Alcoholics Anonymous Modern Marketing Engine Podcast- Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Dan Waldschmidt is an expert when it comes to driving sales growth both on an individual level and across an entire sales team. Dan is the man to teach us what it takes because he’s done it. His startups have returned billions in profits to investors through implementing the principles he unpacks on this episode. Get ready to receive a strong but much needed challenge from a top performer who wants to help you operate at your very best. Join us for this episode of #SellingWithSocial. The High Growth Formula: Mindset, Methods, And Magic Dan Waldschmidt is an outstanding leader and a high performer. Outside the sales world he’s an endurance athlete - only the 10th person to complete the Run Everest Challenge. He has spent his life attempting (and often achieving) the outrageous. He refuses to accept business as usual – making him an unconventional, yet highly effective consultant to some of the world’s largest companies. That’s because he knows what it takes to fine tune the things that produce high achievement. Dan isn’t satisfied with good enough. He’s not satisfied with being a high achiever. He wants to be in the elite category - and he wants your sales performance to be there too. He says the thing that makes the difference between high performers and ultra high performers is this: Mindset, Methods, and Magic. During this conversation, Dan explains why mindset is always the place to begin and how it informs the methods and empowers the magic behind every high performing salesperson. You don’t want to miss Dan’s energy and practical insight, so be sure you listen. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. As A Salesperson You Are A Sales Athlete. Train To Win Dan has a way of using stories and examples we are all familiar with to illustrate the principles he teaches. In this episode, he refers to elite athletes again and again as examples of what it takes to be the very best. Why is he so fond of using athletes as examples? Because they know what it takes to win at high levels - and he is convinced that salespeople need to have the same attitude. Very few salespeople are shooting for the top, training themselves in every area of life (body, mindset, knowledge) to be the very best at what they do. Speaking about the typical sales professional, Dan says, “If you just thought of yourself as an elite athlete… it changes your whole mindset… you could have doubled or tripled or quadrupled your income if you would have thought a little bit different - thought like an athlete.” Listen. You’ll get the hard hitting truth from a guy who has proved it can be done. Do You Know The Only Measuring Stick That Matters? It’s Not Quota What I consider to be a modern pandemic in the sales world is the fact only 60% of salespeople are actually meeting their quotas. Dan says he’s surprised it’s that high. There are myriad reasons why the stat is so low, but part of the problem is that quotas are not the right measuring stick. Nobody is motivated by a number. Motivation comes from something more, something that matters. Dan says the only measuring stick that matters is asking this simple question: “Is it awesome?” What could happen if that’s the only question we asked about the things we do each day? Sales calls: Are they awesome? Social selling activities: Are they awesome? Prospecting: Is it awesome? We all know when the activities we’re doing are NOT awesome and we know equally as well that there are little things that can start the ball rolling toward changing that fact. We just don’t do it. Dan isn’t going to let you get away with excuses on this episode, so listen if you dare. What Do Sales Athletes Do When They Get Knocked Down? I’ve had my share of failures in my sales career. 15 of my 18 years selling in corporate I made the “top sales” ranks within my company. But there were a few years in there - as you can see from those numbers - that I didn’t reach the top performance levels I desired. I know exactly why in every case. I asked Dan to explain what elite performers do when the bottom drops out in their life or career. His answer was simple… Get up. He’s not trying to be simplistic, he’s being realistic. Life is determined by the choices we make and getting up as soon as possible is the first step to making the choices that can change things. You don’t need to take the perfect action - you just need to take an action in the direction you want to go. Being unstoppable is a choice. It’s a choice you get to make. But you can’t get there if you won’t get back up when you’re knocked down. This episode is brought to you by Zubtitle. Automatically add captions to any video in minutes. Don’t let your videos get passed over on social media. Visit https://zubtitle.com/vengreso to get started. Outline of This Episode [3:00] Dan’s background and current endeavors [7:06] How Dan has returned over a billion dollars to investors through his companies [11:32] What do leaders get wrong that slows down growth? [21:08] How should you think when you hear “It’s good enough”? [28:03] Inspiring Millennials to deliver outrageous results [39:40] What do you do when the bottom drops out on you? Resources Mentioned Dan’s website: http://DanWaldschmidt.com Dan on LinkedIn Dan’s LinkedIn company page Dan on Twitter: @DanWaldo Dan’s company on Twitter: @GetEdgy Get Dan’s free book - http://freeedgybook.com Dan’s favorite movie: Remember The Titans The Run Everest Challenge www.Zubtitle.com/Vengreso - Sponsor of this episode Modern Marketing Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts
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