Podcasts about movo

Looking for a compact, directional microphone with a USB-C connection? In this episode, Peter Von Panda tests the Movo USB-C Shotgun Microphone to see if it truly improves audio quality for your phone, tablet, or laptop. Peter compares the sound quality using the built-in microphone versus the Movo shotgun mic, giving you an honest breakdown of its performance. Is it worth upgrading your audio setup with this budget-friendly mic? Tune in to find out if it's the right microphone for your needs! Ideal for vloggers, podcasters, and anyone looking to boost their audio quality on the go. ▶ Get this product here: https://geni.us/B6IPq ---------- LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon:   / petervonpanda   ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram:   / petervonpanda   ▶ Facebook:   / petervonpanda   --- Support this podcast: https://podcasters.spotify.com/pod/show/petervonpanda/support

In this episode, hosts sit down with Jason Radisson, CEO and founder of Movo. Jason shares his journey from blue-collar work to leading successful tech ventures like Uber and 99 Taxis, and how he's now focusing on enhancing hiring, engagement, and retention for frontline workers in the restaurant and hospitality industry through Movo. They discuss the impact of technology on workforce management, the future of automation in hospitality, and how restaurant owners can streamline operations to drive growth and efficiency. Don't miss this insightful conversation packed with practical tips for embracing technology in your business. 01:55 Improving Hiring and Retention with Technology 05:32 Scheduling and Workforce Management Innovations 15:10 Scaling Companies: Lessons from Uber and 99 Taxis 19:52 Creating a Motivated and Engaged Workforce 32:05 Future of Technology in Hospitality ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  Audio Podcast Links Spotify | Apple | Google | Amazon | RSS | Download Leave your suggestions for new topics in the comments! We read every single one.

In this episode, we welcome Elvina Roberts from Movo, a company dedicated to designing and distributing top-notch products for content creators.  Elvina delves into Movo's mission to support various creators, from podcasters to filmmakers, by providing high-quality audio and video gear. She also shares insights on their educational initiatives and influencer partnerships.  Tune in to learn how Movo helps creators elevate their content and connect with their audience effectively.  

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward. Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategiesCHAPTERS:00:00 - Intro01:24 - Inflection Point Explained04:07 - Speed Math Techniques06:34 - Analyzing Wrong Visions11:48 - Understanding a Fixer18:13 - Marketing as Supply Chain19:45 - Identifying Sales Problems23:39 - Algorithmic Shelf Campaigns27:28 - Resolving Data Issues30:38 - Focusing on Desired Outcomes34:24 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Predseda KDH Milan Majerský komentuje odovlanie Michala Šimečku z postu podpredsedu parlamentu, ale aj odchod Martiny Holečkovej, jednej z najvýraznejších poslaneckých tvárí hnutia. Kritizuje tiež opatrenia vlády na ušetrenie peňazí a ohradzuje sa voči obvineniam z kolaborácie so Smerom.

Meet Jason Raddison, CEO and Founder of Movo, a Human Capital Management (HCM) platform that uses advanced AI to automate the process of hiring, engaging, and retaining today's frontline workforce with his innovative AI forward solution for retailers. About JasonJason Radisson is a serial unicorn breeder. His latest venture is Movo (formerly Shift One), where he is Founder & CEO, a platform that is helping solve the global shortage of skilled front line workers, with more than 300,000 users from nurses to solar technicians.  Jason learned startup skills early in life. He was born to a 16-year old single mom, and worked blue-collar jobs from short order cook to HVAC technician to fund school and climb out of poverty. From that inauspicious start, he went on to Harvard, a Fulbright Scholarship, and McKinsey & Company. Since becoming an entrepreneur, Jason has worked with more than a dozen first tier VCs, firms like Softbank, Accel, DST, Andreessen Horowitz, Monashees, and Sequoia. Together he and his teams have built and scaled multiple tech unicorns, platforms that today provide work and improved living standards to millions of workers, from Bogota to Boston.In the early days of Uber he was a launcher and Regional General Manager in the western US. From there, Brazil's 99-Taxis as Chief Operating Officer, where he grew the business 10x and sold it to Didi for $1B. He is also a member of the Rappi-Mafia, where he was an early investor and helped the Co-Founders build their Operations and Growth teams in the initial expansion across Latin America. Today, more than 20 venture-backed Founders are alumni of his earlier teams. Jason spends his time outside of work with his spouse and their small children. He's also a lifelong distance runner, cyclist and skier. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

On today's episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo's use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.Key Takeaways:(01:13) Movo's mission is to optimize human capital management for frontline workers.(02:56) The importance of real-time optimization and scheduling in managing large workforces.(03:57) Differences between traditional employment and gig economy platforms.(04:44) The impact of AI and machine learning on workforce productivity and management.(08:00) Challenges and solutions in automating processes within enterprises.(10:12) The future of work with AI and the importance of adapting to new technologies.(20:45) Jason's insights on the psychology of entrepreneurship and lessons learned from his journey.Resources Mentioned:Jason Radisson - https://www.linkedin.com/in/jason-radisson/Movo | LinkedIn - https://www.linkedin.com/company/movohq/Movo's | Website - https://movo.coContent Allies brought this episode to you.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/. #B2B #BusinessLeaders #Leadership

Movo is Human Capital Management (HCM) for today's frontline workforce -- the industry's most engaging mobile employee experience, powered by the latest AI / ML features.

EPISODE SUMMARYIn the dynamic world of business, where innovation is the lifeblood of success, it takes a special kind of vision and determination to carve out a niche that truly makes a difference. In this episode of Scale Your SaaS, Jason Radisson, CEO and founder of Movo, shared insights into his entrepreneurial journey with host and B2B SaaS Sales Trainer Matt Wolach, offering a glimpse into the strategic thinking and passion that drives his work. Read on to learn how to go from startup to unicorn.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 316, “Go from Startup to Unicorn - with Jason Radisson”Guest: Jason Radisson, CEO and founder of MovoHost: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorSponsored by: LeadfeederTOP TIPS FROM THIS EPISODELeveraging Technology to Drive InnovationEmbracing Resilience and AdaptabilityPrioritizing Portfolio ManagementFostering a Culture of InnovationEPISODE HIGHLIGHTSUnderstanding the Importance of Product-Market FitA Vision for Empowering the Frontline WorkforceLessons Learned and Advice for Aspiring FoundersLessons on Visionary LeadershipTOP QUOTESJason Radisson[17:14] "Every company has a couple of algorithms that will tremendously ring the cash register if you tap into them... it's few and far between are the companies that realize that have the insight and then have the leadership and money actually to make it happen at scale within their organization."[22:55] "I think the overall skill that... every company that I found, every company that I scale up, I get more learnings and more insights on it, that fundamental skill is portfolio management."[25:01] "The gig economy serves as a friction remover for kind of crappy employment in a different... country... where the product market fit is actually smoking hot."Matt Wolach[12:41] “Go get money, to fuel this fire that was growing.”LEARN MORETo learn more about Movo, visit: https://Movo.co/ You can also find Jason Radisson on LinkedIn: https://www.linkedin.com/in/jason-radisson/ For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Jason Radisson was introduced to us as a serial ‘unicorn breeder' that we needed to talk with. Well, yes, he has over 20 years of experience in strategy, operations, and growth with global companies like Uber and Brazil's 99Taxis, but what we were really excited about was his passion for bringing frontline workers digital advancements so that they weren't left behind and left out of the technology revolution that has improved the worklife of desk workers in the last five years. Jason is the founder of Movo, a platform designed to streamline processes for any ‘on their feet' or ‘in the field' workforce member by providing a flexible and better connected work experience. All with the goal to lead to productivity enhancements, employee satisfaction and reduction in turnover. Our conversations balanced lessons learned by Jason as a business builder as well as the ambitions of his latest work through Movo. Here are the highlights of our talk: - Motivation Behind Movo: Jason identified a significant gap in the market for digitizing frontline work, particularly for blue-collar workers who lacked the benefits of automation and connectivity seen in white-collar settings. - Value of Experience: Drawing from personal experiences, Jason stresses the importance of gaining industry experience before venturing into entrepreneurship. He suggests that learning from seasoned professionals can help avoid common pitfalls and accelerate growth. - Team Dynamics: A key aspect of Silicon Valley's success, according to Jason, lies in the team's ability to tackle any problem collectively. He emphasizes the importance of fostering a team culture where members feel empowered to solve challenges effectively. - Knowing the Value of Where You Come From: Jason shared how his humble beginnings led him to value education and seek out more in life. He explained how his drive was enriched by a self-funded education, a Fulbright scholarship, and graduate studies at Harvard. Jason Radisson started his career at McKinsey & Company, where he worked with the Firm's top clients in Spain, Germany, and Latin America on high-profile, M&A, organizational design, and workforce projects. As a Regional General Manager at Uber, he launched and grew cities in the western US. He was then hired to run Brazil's 99Taxis, where as COO he grew the business 10x on $50M in invested capital, and sold it to DiDi Chuxing for $1B, making it the most capital-efficient scale-up recorded by a gig marketplace. He is also a member of the Rappi-Mafia, where he was an early investor and helped the Rappi founders scale their Operations and Growth teams efficiently across Latin America. Today, more than 20 venture-backed CEOs are alumni of his earlier teams. Jason is passionate about using mobile technology and algorithms to empower and uplift the frontline workforce, which he believes is the foundation of the economy and society. He founded Movo to address the challenges and opportunities of digitizing this workforce, which is overlooked and underserved by the horizontal technology incumbents. Connect with Jason: Website: https://movo.co/ LinkedIn: https://www.linkedin.com/in/jason-radisson/ Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/ Twitter: @DisruptiveCEO #digitalmarketing #branding #socialgood #CEO #startup #startupstory #founder #business #businesspodcast #podcast #FrontlineWorkers #AI #Bootstrapping #GlobalEntrepreneurship #LatinAmericaInsights #RideSharing #EntrepreneurialAdvice #MarketDynamics #HiringAutomation #ProductivityBoost #ExperiencedEntrepreneurs Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Founder Episode of the SaaS Fuel Podcast, Jeff Mains is joined by the dynamic and insightful Jason Radisson, CEO of Movo and former leader at prominent organizations such as McKinsey and Uber. Together, they delve into the profound impact of the pandemic on hiring and retention processes, the challenges of scaling a company in a competitive market, and the crucial role of modern technology in employee engagement. Jason shines a light on the significance of mobile Internet technology and AI for frontline workers, emphasizing the need for efficient business operations and the potential for SaaS startups to have a global impact. He discusses Movo's innovative task management and dispatching platform, underlining the shift from manual processes to a digital paradigm for frontline workers.As Jason shares his wealth of experience and strategic insights, he underscores the importance of user adoption, algorithms, and smart bots in creating a seamless employee experience—an experience akin to that in the gig economy. Join us as we explore the intersection of technology and employee engagement, the potential of global markets, and the transformative impact of running experiments in different countries. Stay tuned to gain invaluable knowledge from Jason Radisson and gear up for an episode full of fascinating insights and actionable strategies.Key Takeaways00:00 Younger, on-site and remote workers feel disconnected.06:01 Remote work shapes the future of business.09:30 Overcame poverty, embraced education and technology application.12:41 Efficiency gains, value creation, and impactful algorithms.14:19 Gig economy technology applied to large companies.18:52 Flexible scheduling and substitution benefits for employees.23:02 Efficient AI streamlines mass hiring process effectively.26:50 Real-time geo-aware task management system for field maintenance.30:11 Impact of generative AI on frontline workers.33:41 Create gig-style mobile app, support multi-user experiences.36:04 Positive impact of flexible employee experience on business.41:28 Mobile team sold company, then reunited successfully.44:48 Importance of user adoption and algorithmic flywheel.47:48 Continual optimization, automation, and experimentation for success.52:20 Test products in diverse global markets for success.54:46 Art, experiments, and global business transformation possibilities.58:08 Remote employees offered virtual reality team building.Tweetable Quotes"When you start doing that across millions of workers on a daily basis, the efficiency gains, are just tremendous, and and the value creation is tremendous." — Jason Radisson 00:12:41"I think it would be very hard to have an inexperienced engineering team to get anywhere in this space." — Jason Radisson 00:41:28"Without that daily face-to-face interaction, remote employees can feel like they're disconnected from their colleagues and in the organization as a whole. This sense of isolation combined with blurring of work-life boundaries, you've probably experienced that." — Jeff Mains 00:03:21Organizations have designed hybrid work policies that fit their unique cultures. It's not just a one size fits all, but it's also not either or, it is both and. So it's not just remote, it's not just in office, it's both." — Jeff Mains 00:04:05"By offering the right mix of in office and remote work, they foster a sense of connection and belonging that is unique among their distributed teams." — Jeff Mains 00:04:31"My big moment was how often what we think is a competitive advantage is far different than what our clients actually value." — Jeff Mains...

Jason Radisson is the visionary CEO and Founder of Movo, a cutting-edge Human Capital Management (HCM) platform that enhances the hiring, engagement, and retention of frontline workers globally. With over 20 years of experience in strategy, operations, and growth, Jason has successfully scaled multiple tech unicorns that have significantly improved work standards for millions. His journey began with frontline roles, motivating him to use technology to empower those often overlooked by traditional tech advancements. Before Movo, he made notable impacts at McKinsey & Company, Uber, and as COO of 99-Taxis, where he led the company to a monumental sale to Didi Chuxing. A member of the influential Rappi-Mafia, Jason has been pivotal in advancing operations across Latin America. An alumnus of the College of the Holy Cross, Fulbright Scholar, and graduate student at Harvard and Stanford GSB, Jason is multilingual, an avid outdoorsman, and devoted family man, continually driven by a commitment to bettering society through innovative technology and leadership. Movo, is on a mission to redefine the work environments and career trajectories of millions of frontline workers, fostering progress for both employees and the companies that employ them. Their platform addresses the unique challenges of managing large, hybrid, remote, or geographically dispersed workforces through their industry-leading Human Capital Management (HCM) solution. Movo combines an engaging mobile employee experience with cutting-edge, AI-powered features designed specifically for the frontline. Whether you're driven by purpose or eager to make a significant impact, join us at Movo and maximize your human capital. Move to Movo today and be part of transforming the frontline workforce. Meet Movo: https://movo.co/  Watch the Full Interview: https://youtu.be/LHrzmc4fgnw Unlock career success with "Riderflex Guide 2.0: Mastering Job Interviews." Over 30 years of recruitment expertise. Strategies for new graduates, seasoned professionals. Master virtual interviews,  and challenging questions. Get your copy today at: https://tinyurl.com/Mastering-Job-Interviews Listen to real stories from successful business leaders, CEOs, and entrepreneurs on the Riderflex podcast hosted by CEO Steve Urban. The Riderflex Podcast: https://www.youtube.com/channel/UC5NDLaxEqkMsnlYrc5ntAPw Trust Riderflex, a premier headhunter and employment agency based in Colorado, to recruit top talent for your team. Visit https://riderflex.com/ to learn more about our executive recruiting services. Podcast Sponsor: Kura Home Services, Air Duct Cleaning & Home Maintenance. For All your Home Maintenance needs!  https://www.kurahomeservices.com/ #Leadership #Innovation #FrontlineHeroes #MovoMagic #riderflexpodcast #careeradvice #entrepreneur #ColoradoRecruitingFirm #recruiting #National #TalentAcquisition #Employment --- Support this podcast: https://podcasters.spotify.com/pod/show/riderflex/support

In this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with frontline workers. Jason recounted his time at Harrah's Entertainment, where they used data to optimize customer interactions and significantly increase profitability over others on the strip. He explains how his background in algorithmic management has influenced his approach to business models. Jason also shares his thoughts on combatting SaaS churn by identifying the root causes and understanding customer behavior to accurately predict and deal with it proactively. Key Takeaways from this episode:The importance of modeling and forecasting to drive profitability, especially in the context of reducing churnBuilding models to predict customer behavior to leverage marketing spendThe challenges and opportunities of the gig economy---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

On today's episode we are talking about how not to be scooped up unwillingly in an acquisition with Jason Radisson.Jason Radisson is a seasoned unicorn breeder with 20+ years of expertise in strategy, operations, and growth. As the CEO and Founder of Movo, an HCM platform, he's revolutionizing frontline workforce management globally, boasting 700,000+ users across various industries. Formerly with McKinsey & Company and Uber, Jason's track record includes scaling businesses, notably 99-Taxis, which he grew 10x before its $1B acquisition. Passionate about empowering the frontline workforce, he champions digital solutions to uplift communities. Jason, a Holy Cross alum and multilingual Fulbright Scholar, balances his professional achievements with family and outdoor pursuits, embodying a holistic approach to success.Episode Highlights:Importance of Differentiation: Industries consolidate where there's economies of scale. Having a unique differentiator that the market values is crucial for success. Role of Capital Markets: The movement of capital plays a significant role in determining winners, especially in later funding rounds where large sums of money are involved. Convincing capital markets of your company's potential is key.Diagnosing Corporate Health: Assessing threats to the organization involves analyzing both strategy and execution. Poor execution can undermine even a solid strategy.Avoiding Irrelevance: Staying relevant amidst industry consolidation requires a focus on differentiation and addressing unmet needs in the market.Building a Following: Building a loyal following can be achieved through various means, including product innovation, marketing, and targeting underserved markets. Operational Efficiency: Maintaining capital efficiency and operational leanness is crucial for sustainable growth, especially in the face of competition and potential acquisitions.Jason's Top Takeaways for the Audience:  Find your unique differentiator.Capital efficiency and frugality contributes significantly to overall sustainability. Even if other aspects like differentiation or strategy are not fully developed, being lean and frugal ensures longevity and reduces vulnerability to hostile takeovers or industry consolidation efforts.Maintaining a global perspective fosters invaluable cross-industry insights, allowing for the adaptation of successful practices from international corporations to local contexts.How to Connect with Jason:https://www.linkedin.com/in/jason-radisson/

In this episode, Denis delves into the diverse world of leadership and entrepreneurship with three distinct guests. Jason Radisson, a serial entrepreneur and founder of Movo, recounts his rise to leadership through early job experiences, structured mentorship, and self-driven learning, emphasizing the significance of seizing opportunities and building networks. Valerie Trapunsky, transitioning from a personal assistant to the founder of ChatterBoss, shares her journey in the world of A-list celebrities and how mastering the art of delegation led her to establish a remote executive assistant service. Lastly, we hear from Wendy H. Steele, a former banker turned nonprofit leader who climbed the corporate ladder to senior vice president and then shifted to philanthropy, founding Impact 100. She highlights her journey of empowering women in community involvement and the unique challenges of female leadership in corporate and nonprofit sectors. Join us as we explore these varied paths to leadership and the impactful lessons each journey offers.In This Episode:Jason discusses his background as a serial entrepreneur and introduces his latest venture, Movo.Jason advises listeners on proactive job-seeking and networking strategies.Valerie discusses her background as a personal assistant and chief of staff.She explores her leadership style and approach within her company.Wendy discusses her background in banking and her transition to philanthropy.She reflects on her experiences as a woman climbing the corporate ladder in a male-dominated She advises on using volunteer work to gain leadership skills and experience.Main Takeaways:Embrace early job experiences as stepping stones to leadership roles.Leadership qualities can be cultivated in various settings, not just in business.Transitioning careers can lead to unexpected but fulfilling opportunities.Understanding the role of a thought partner can transform how assistance is utilized in business.Leadership can evolve from addressing community needs and taking the initiative to solve problems.Women in corporate environments may face unique challenges but can succeed with hard work and support from mentors.Quotes:"You just got to get out there and do it... It does work and it does." - Jason Radisson "Leadership is changing, life is changing, your career plans are changing." - Valerie Trapunsky"It's really about standing up and saying, I see a problem that needs to be fixed, and I'm ready to take responsibility to do what I can where I am, to help solve it." - Wendy H. SteeleConnect with Denis: Email: denis@leadingchangepartners.comWebsite: http://www.leadingchangepartners.com/Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/Leadership is Changing LinkedIn Page: https://www.linkedin.com/company/leadership-is-changing-podcast/

Frontline workers are in high demand. They're essential to keeping the lights on for companies of all sizes. To say there's a lot of money spend on hiring and retaining those employees is an understatement, but the ability to support those initiatives will also managing that workforce is equally important. That's why Movo was built and why Jason Radisson, founder and CEO of the company came on Firing Squad. That's the good news. The bad news is there are lots of competitors with trusted brands and even deeper pockets. So is Movo a knife in a gunfight, or do they bring a special sauce the others don't. Radisson and his background at Uber may just be cooking up something unique, but we'll let the intense line of questioning answer that question. Does he survive The Squad? Gotta listen to find out.

In this week's episode I was joined by Mo Regalado to talk about how commercial real estate professionals can improve their social media in 2024! 0:00 - Introduction 1:07 - Why social media in the first place? 3:52 - Tip 1 6:34 - Tip 2 9:45 - LinkedIn & Twitter 14:24 - Cracking Twitter 24:23 - Tip 3 27:38 - Dealing with trolls 36:04 - Hiring a social media manager 40:01 - Tip 4 43:38 - Tip 5 46:08 - Mo's advice for 2024 -- About MoVO: MoVO Media Marketing, LLC is a Social Media Marketing Agency located in Spokane Valley, WA with a specific niche of Commercial Real Estate and Residential Real Estate marketing. As a StoryBrand® Certified Guide, MoVO uses the StoryBrand® frame work that has been used by companies world wide to increase sales and productivity. MoVO creates, crafts, and curates content because they know what a pain it is to do it all on your own. Facebook, Instagram, TikTok, YouTube, LinkedIn and Twitter - if you have a social media pulse - they can work with you. And if you're flatlining, we'll revive you, stat. Connect with Mo: Twitter: / themoregalado LinkedIn: / themoregalado Website: https://movomediamarketing.com/ --

So you want to start creating video content that helps you build your brand and grow your business but you got a couple of questions like:

How are industries with expansive frontline workforces reshaping their operations using modern technologies and algorithms? Tune in as we sit down with Jason Radisson, the spearhead behind Movo, a groundbreaking workforce management platform. Movo is revolutionizing how companies, particularly those in the hospital and logistics sectors, manage their large-scale operations efficiently in real-time. Its pioneering tools offer functionalities such as labor forecasting, mobile time clocks, and combating time fraud, ensuring that the right person is doing the right job at the right time.We're not just talking about the specifics of Movo. Brace yourselves as we delve into the intriguing world of algorithms and how they're transforming industries with large frontline workforces. We'll be discussing everything from the significant role of integration in large company mergers to the importance of the right algorithms in enhancing the customer experience. Furthermore, we'll analyze the influence of Jeff Bezos' investment banking background on Amazon's success and the pivotal role of algorithms in that journey.Our conversation with Jason will also throw light on various approaches to building algorithmic solutions tailored for companies with colossal frontline workforces. We'll decode headless approaches to algorithm portfolios, define product lead roles, and the merits of introducing virtual reality layers for managing massive operations. If the concept of gamification and social interaction in the hiring process fascinates you or you're curious to know how massive multi-user gaming can provide a model for these companies, you're in for a treat. Join us in this enlightening discussion with Jason about the future of workforce management.

Jason Radisson had a tough childhood, being born to a 16 year old single mom. He grew up on a rural place, and his journey required him to work jobs to get ahead and figure the world out at a young age. He was always interested in math and sports, which led him down the path to study economics and applied mathematics, eventually working for McKinsey. Today, he is married with small kids, and enjoys an active, outdoor life, specifically participating in distance sports (IE biking or running).Through his career, Jason gained great experience in the gig economy, through his time at Uber and other ventures in Latin America. He saw many shifts run the market through his time, and throughout the pandemic, and he saw that people were looking to maximize the productivity of the workforce they currently had.This is the creation story of Movo.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://movo.co/LinkedIn: https://www.linkedin.com/in/jason-radisson/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

AI has been around for decades, but it's only recently that people have begun to recognize its potential and interact with it — especially when it comes to HR. Jason Radisson, founder and CEO of Movo, an AI-powered all-in-one HR platform, joins us to share valuable insights on how AI can provide significant improvements in efficiency, allowing companies to better utilize their workforce. He discusses how AI can automate essential HR processes such as recruiting and scheduling, as well as reskill and upskill your employees by leveraging data to identify who should be trained in real time. No matter the size of your business, tune in to learn how AI can revolutionize your HR.   Topics include: 00:00 – Welcome Jason Radisson 01:16 – Jason's journey and why he founded Movo 02:28 – Examples of AI's usage in HR 04:23 – AI and workforce utilization 05:02 – Why the public perception of AI is changing 07:38 – How AI can improve upskilling 10:05 – Implementing AI in smaller businesses 11:49 – Advice for HR leaders on using AI 13:09 – Wrap Up   Download this checklist to learn how HR technology can help you boost productivity, improve the overall employee experience, and enhance skills: https://bit.ly/45S1mmc   Looking for more ways to increase efficiency? Try employee self-service: https://bit.ly/3PDrgEL   Paychex doesn't just have the technology you need to increase efficiencies, but the expert guidance that helps you optimize its benefits: https://bit.ly/43BxPep DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.  

In today's episode of Category Visionaries, we speak with Jason Radisson, CEO and Founder of Movo, an HR automation platform that's raised over $9 Million in funding. Topics Discussed: Jason's time being in charge of the expansion of Uber into Nevada, and the lessons he learned there and at 99 taxis The workforce problem in the US and how that spurred Jason to create Movo What it was like for Movo during the pandemic, and how the app contributed to keep businesses running Jason's strategies for rising above the competition in the US Lessons Jason learned from fundraising for Movo

In today's fast-paced world, successful leaders are those who can place smart bets and lead strategic execution against them.In this episode, we talk to Jason Radisson, founder and CEO of Movo, an HR platform for the frontline workforce. He discusses the importance of smartly using technology to empower business owners and leaders, no matter the size of their organization. He focuses on the importance of taking calculated risks and using data to inform decisions to maximize success. Jason touches upon the shift in employee expectations of leaders over the past few years and how leaders can be agile and modulate their leadership styles to meet the different needs of their workforce. Join us as we explore the importance of strategic bets, data-driven decisions, and bold leadership with Jason Radisson!In this episode:Explore how to intelligently utilize technology to empower and facilitate our business operations effectivelyHow to place your bets strategically in a dynamic world that's constantly changingMain takeaways:Place bets strategically while being dynamic in an ever-changing environmentLife is full of risks, but take calculated risks and build resiliency into the team and business portfolioData-driven approaches are rare but can be successful if done correctlyEmployees have rising expectations of leaders in terms of work-life balanceTechnology is becoming more real-time and connected, creating more transparency and openness in the workplaceLeaders need to be agile and able to modulate their style and organization to help all employees thriveQuotes:“Everything is constrained, and because of that, our leadership task is to pick the right things.” - Jason Radisson“There's no right answer. I don't have the right answer. I assume that if we have seven bets, that the right answer is maybe two or three of those.” - Jason Radisson"At the end of the day, you gotta have a viable product or service that's going to give the customer a great experience. Doesn't matter what kind of data you got” - Denis GianoutsosConnect with Jason:LinkedIn: https://www.linkedin.com/in/jason-radisson/ Website: https://movo.co/ Connect with Denis: Email: denis@leadingchangepartners.comWebsite: http://www.leadingchangepartners.com/Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/Leadership is Changing LinkedIn Page: https://www.linkedin.com/company/leadership-is-changing-podcast/

This podcast interview focuses on product innovation that has the power to build organizational superpowers. My guest is Jason Radisson, Founder and CEO of Movo. Jason is a tech entrepreneur on a mission. He inherited his single mother's work ethic as he worked various blue-collar jobs to fund his education. He started his career at McKinsey & Company. He then became an entrepreneur and joined the early days of Uber, where he launched and grew cities in the western US as a Regional General Manager. Fast forward to today, and Jason has built multiple tech unicorns, including rideshare giant 99. His latest venture, Sh1ft helps remove friction from employment across frontline labor industries such as manufacturing and healthcare.  He is passionate about using technology to empower and uplift the frontline workforce, which he believes is the backbone of the economy and society.  That became the trigger to found Movo in early 2019 to address the challenges and opportunities of this segment, which is often overlooked and underserved by traditional HR solutions. Their mission: To improve the gig economy by making it as good for employees as it has been for employers.  And this inspired me, and hence I invited Jason to my podcast. We explore what's broken in the way the market has access to talent. Jason puts his finger on the opportunity HRTech vendors have failed to address and shares his vision of how to solve this global problem by taking a fresh approach. He shares his big lessons learned on how and when to scale the business. And last but not least, the tells a story about how they created remarkable differentiation when the market needed it most. Here's one of his quotes We can replace Workday for massive employers. That's what we're gunning for.  Just our philosophy towards sharing, It's been almost an afterthought by the HR tech industry to have your workforce talking to each other and sharing with other people. We think people should share, and you should be able to follow people who are in your profession in other countries, and you should be able to have casual mentoring and casual interactions outside of work. And it's kind of the antithesis of where traditionally, HR software has been. During this interview, you will learn four things: How you can gain instant differentiation by creating the antithesis of the accepted traditional approach That augmenting your tech with human touch can mean your breakthrough How adding cross-company community-building components to connect peers can become the stickiness factor your solution has been waiting for. How to deal with advice from investors - especially when it's extremely tempting.  For more information about the guest from this week: Jason Radisson Website Movo Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, we're joined by Jason Radisson, CEO and founder at Movo, the AI-powered HR platform that automates the expensive, manual and time-consuming process of acquiring, engaging, and upskilling a high-volume frontline workforce.We talk about:How AI can help with workplace flexibility in the gig economyReducing HR's paperwork burden, so they can focus on meaningful interactions with candidates The implications of AI making software engineers 10X more productiveThe coming Cambrian explosion of SaaS companies…. & what curbs enthusiasm

In this episode of SaaS Origin Stories, Phil speaks with Jason Radisson, CEO of Movo, a platform that helps businesses build, run, and upskill their workforces. On top of that, he is also an Investor & Growth Advisor at Rappi! Together, they delve into Jason's history as a serial entrepreneur, how Movo acquired online giant Amazon as a client, and why bootstrapping can be both a risky and effective method of funding a startup. They also discuss whether entry-level jobs will be automated away by the likes of ChatGPT and AI.So make sure you stick around for this one; you don't want to miss out!!Guest at a Glance:Name: Jason RadissonAbout Jason: Jason Radisson, CEO of Movo, a platform that helps businesses build, run, and upskill their workforces! On top of that, he is also an Investor & Growth Advisor at Rappi! Previously, he was Chief Operating Officer at 99-Taxis, General Manager at Uber Technologies, and Founder and CEO of Echtzeit GmbH.Jason on LinkedInMovo's LinkedInMovo's WebsiteLinks from the episode:Jason on LinkedInMovo's LinkedInMovo's WebsiteRappi99 Uber TechnologiesTopics we cover:[00:20] - Jason's History as a Serial Founder and Entrepreneur[04:44] - What Distinguishes a Massive Online Marketplace?[07:03] - How Movo Acquired Amazon as a Customer[11:10] - Bootstrapping: A Risky But Effective Method of Fundraising[20:20] - Helping the Bigger Corporations Onboard Your Systems[24:10] - Most Founders Just Want to Help People Get Ahead[34:01] - Will Entry-Level White Collar Jobs be Automated Away?

Short-form video has become the fastest and most effective way to build a brand and business online. Think about it, it allows you to reach millions of potential customers, you've got “Viral” potential with every video, and it's relatively easy to create and distribute across most major platforms. The challenge?  Most businesses haven't figured out how to make it work for their business.  They either go too entertaining and meaningless. Or they go ultra business-y and boring and it flops.  Today, you learn how to make effective short form video content that drives business results!  Let's get into it.  First of all, to create compelling short-form video content, you don't need fancy equipment. A smartphone with a good camera is sufficient, although a tripod and a quality microphone are recommended (Comica and MOVO are two of my favs). The length of the video should generally be between 20 seconds to 60 seconds, but longer videos can also perform well if they are engaging. It's easier to START here though.  When it comes to the type of content, you can create educational, inspirational, entertaining, or edutainment videos. It's important to grab the viewers' attention within the first few seconds and provide value or entertainment throughout the video. Remember, these videos are going in feed based platforms like LinkedIn, TikTok, and Youtube Shorts so you can't waste a single second. Original content is recommended when starting on a new platform, but repurposing clips from long-form videos or podcasts can also be effective. By original content, I mean you create a short form video from scratch using the G.E.M.S. framework below. Why? Because creating from scratch allows you to be much more intentional, you can add in creative hooks, and you've the ability to adjust your message and creativity as needed.  I do love repurposing though, because short-form videos can help bring viewers to your long-form content, creating a relationship between the two. :) In terms of editing, the message and delivery are more important than fancy editing techniques. However, changing something in the scene every few seconds can help keep the viewers engaged. Adding graphics, animations, or text that enhance the message or story can also be effective.  Ever notice what the elite short form video creators do?  They change something up every 2 to 3 to 4 seconds or so. Could be a zoom in, zoom out, animation, text popping up, scene change, b roll, etc.  This is done on purpose and keeps the audience engaged!  I mentioned the G.E.M.S framework earlier as a guide to helping you create high performing short form video content. In reality, this applies to long form too!  Here is it!  The GEMS framework: Get clear on your message and audience: Understand who you are trying to impact and how you can make the most impact. Engage your audience with a strong hook: Use bold opinions or statements, compelling stories, or value teases to hook the viewers in the first few seconds. Map out your key points: Scrap the script, and simply jot down your key points that you don't want to miss while recording the video. This keeps it authentic but also focused.  Sum up your message: This could be the last sentence or two to drive home a key point, it could be a CTA, or it could be an ending to a compelling message Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

In this episode, host James Mackey and his guest Jason Radisson, CEO at Movo, delve into the evolving landscape of AI and its impact on software companies, particularly in the realms of recruitment and HR.They explore the deeper implications and discuss how it will shape the future of talent acquisition and organizational dynamics. They navigate the intricate balance between harnessing AI's capabilities while preserving the irreplaceable human connections.They tackle essential questions such as whether software companies will develop their own in-house AI products or rely on licensed solutions from a select few major providers who have mastered the intricacies of AI.The discussion touches upon the resistance to AI, the impact of bias in hiring systems, changing roles in the workplace, and the evolving relationship between humans and AI. They also discuss the evolving dynamics between large companies and startups in the AI era which raise intriguing questions about competitiveness, differentiation, and the strategies of both entities.Lastly, they debate what role regulation is going to play in slowing down AI efficiencies so that the global economy has the ability to transition employment.  1:53 Jason's background   4:47 Presenting Movo company - the AI-powered all-in-one platform for high-volume HR   9:20 Will software companies develop their own in-house AI products?10:28 What's going to happen in the future of generative decision-making16:34 Resistance to AI and automation24:43 The impact of AI on startups and big companies34:49 The future of technical talent 38:07 What role regulation is going to play in slowing down AI efficiencies Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

More important than financing, policy, or even technology is the workforce that will build the energy transition. Over the next decade, we'll see millions of new jobs created in the energy industry led by a booming cleantech sector.   Joining us on the show is Jason Radisson, serial unicorn breeder and CEO and Founder of Movo, a company leveraging technology to provide frontline workforce solutions to the clean energy, healthcare, and warehousing industries and more. In the episode, we talk about what kinds of energy jobs are in highest demand, how universities and trade schools can shift their curriculum to support cleantech jobs, how to find entry-level energy jobs, and much more. If you're a young person looking for clean energy jobs or a company looking to hire more effectively, you won't want to miss this episode.   Keynotes: -What kinds of jobs are in highest demand -How workforce development in energy varies around the world -What skills are more important for the energy workforce of the future   And follow us on: Newsletter: https://www.energy-terminal.com/newsletter-signup  LinkedIn: https://www.linkedin.com/company/energy-terminal  Instagram: https://www.instagram.com/energyterminal/

Welcome to "Secrets of Scale," a new pod storm series hosted by Matt Brown. In this first series of 2023, Matt dives deep into the world of "scaleups" companies, speaking with founders and CEOs who have successfully reached scale, raised millions of dollars, and have valuable insights to share on scaling their businesses on a global stage. Join Matt as he uncovers the secrets to success in the world of scaling a business. Series: Secrets of Scale Jason Radisson is a serial unicorn breeder. His latest venture is Movo (formerly Shift One), where he is CEO & Founder. Movo is the all-in-one HR platform for enterprises with high-volume frontline workforces. Jason learned startup skills early in life. He was born to a 16-year old single mom, and worked blue-collar jobs from short order cook to HVAC technician to fund school and climb out of poverty. From that inauspicious start, he went on to Harvard, a Fulbright Scholarship, and McKinsey & Company. Get an interview on the Matt Brown Show: www.mattbrownshow.Support the show

Jason Radisson, Founder and CEO of Movo is today's guest on episode 171 of The Green Insider. Learn how Shift One automated and made a more efficient human resource process. Movo helps frontline workers find gainful employment in critical renewable industries such as wind and solar energy. Jason offers valuable … The post Movo Is Building a Community Making Employment Efficient appeared first on eRENEWABLE.

Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies. With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 people with join in. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he's doing. His hyper-local TV network is for Loganville GA, and it's available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses. Ray also had case studies of Reels going viral and a Loganville Deals website he's building. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it's very doable. Create and upload often. Steve may not get there but has found he's getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he's tested. It's called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It's great for creating good online graphics like banners, logos, and photos - as well as website and video graphics. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It's custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve's trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix. Steve found using YouTube videos as part of the mix pushed up Google Business Profiles(GBP) and website blog posts. A lawn care service went from #23 to #8, and website blog posts rank higher when a video is embedded. Steve starts by opening up a channel under the Google account with the client's Google Business Profile. He phone verifies and optimizes it. Copy for the 1000-word blog and the 250-word GBP posts match the requirements for the new Google “Helpful Content” algorithm. The video is the same title as the post and the name of the business and the city and state. The copy for the 60-second video comes from the Google Business Profile post. The description in the video includes the video title, phone number, the Google Maps URL, website URL, and a citation. Also included is the GBP post copy, links to 5-star reviews, and driving directions to all the communities surrounding the client's location. After that, he posts the copy to the GBP and adds the YouYube URL. He also uploads the video to the post and shares it on social media. Then Steve adds the GPB post URL to the video description. He does this weekly with fresh copy and topics Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it's a ranking factor with Google Business Profiles. Start by having good customer service and then ask for reviews. With his escape room business, Ray hands out cards with a code that takes folks to his Google Business Profile. He incentivizes employees by giving them $5 for every review that mentions their name. Pay attention to Facebook and Yelp. Ray is not crazy about Yelp, but iPhones and Alexa default to it, so you have to have it. The reason Ray doesn't like it is you get more bad reviews and not as many 5-star reviews if you don't run ads with them. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It's great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It's been great networking for Rays' video/social media/website business. Listen to the case study on mini golf. 0 to busy. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He's standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There's lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It's at https://www.raythevideoguy.com/tvbossfire Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations. We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/ Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel. Analytics tells what videos perform and what works. Watch hours again will show you what's working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there's much more so listen to this episode. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos. Steve started with an update on YouTube Clips tests he's doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It's excellent word-of-mouth advertising, and new customers come in and mention the short vids and are excited. No other form of advertising does this, and it's FREE! Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW! We've covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before - https://govmm.com/youtube-chapters/ - and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray found some nice hardware in the Vivitar Creator Series. It's a thumb drive that lets you go from HDMI to USB or USBC, and you can do screen capture from things like Xbox. Cool stuff. He got it at Walmart for $19.88. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics. Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five - 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the location. Use a thumbnail and get some backlinks. DFY Suite from Josh Zamora gets backlinks for you, and it does all the work. It writes the articles, embeds your video, and syndicates. Get it at https://www.raythevideoguy.com/dfysuite Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why. You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It's a way to grab someone's interest and entice them to watch the full video. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's YouTube channel – “Steve Sleeper Trains”. Subscribe and hit the thumbs-up button. It will really help him out. https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video. Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos. Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids. Horizontal is best for YouTube and YouTube ads, TV and Desktop. Today's episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve's railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan