POPULARITY
The Casper Ghosts only played for four seasons, but more than a decade after they vanished, their brand is popular and has fans clamoring for a return. Guests include: Jason Klein, Brandiose, brandiose.com Lori Juszak, Fort Collins Tours, https://fortcollinstours.com/ Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
This week's episode takes us to the (tart) cherry capital of the world, Traverse City, Michigan, home of the National Cherry Festival and collegiate summer ball's Traverse City Pit Spitters. Guests include: Jacqueline Holm, Traverse City Pit Spitters Jason Klein, Brandiose, brandiose.com Kat Paye, Executive Director, National Cherry Festival Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The West Michigan Whitecaps have played for more than three decades in Grand Rapids, about a half hour from Lake Michigan. Guests include: Jim Jarecki, Vice President and GM, West Michigan Whitecaps Jason Klein, Brandiose, brandiose.com Kaitie Janecke-Soltesz, Naturalist, LinkedIn Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Pensacola Blue Wahoos pay tribute to the sports fishing industry on the Gulf of Mexico with their fish-based brand. Guests this week include: Quint Studer, Pensacola Blue Wahoos Jason Klein, Brandiose, brandiose.com Tyler Massey, Hot Spots Charters Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Myrtle Beach Pelicans embrace the beachy vibe of their hometown with a nickname that spans a quarter century. Guests this week include: Sam Weiderhaft, Broadcaster, @sam_weiderhaft Jason Klein, Brandiose, brandiose.com Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Rocky Mountain VIbes name and their anthropomorphic s'more logo are so well established, it's hard to imagine that they almost never came to be. The origin story of the Vibes is fraught with peril. Guests include: Hudson Ridley, Broadcaster, @Hudson_Ridley Jason Klein, Brandiose, brandiose.com Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The High A Spokane Indians collaborate with the Spokane Tribe of Indians to create a respectful partnership that includes the team's brand and its alternates. Guests include: Otto Klein, Owner, Spokane Indians Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Beloit Sky Carp's brand digs deep into the history of Beloit, Wisconsin, with a variety of logos. Three years into their new ballpark and two years into the new brand, the team's identity is a fixture in Minor League Baseball. Guests include: Quint Studer, Owner, Beloit Sky Carp Jason Klein, Brandiose, brandiose.com Howard Aprill, Naturalist, Wehr Nature Center Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Vermont Lake Monsters are named for an elusive creature from the depths of Lake Champlain—Champ the Lake Monster. The team is one of few out there named for its own mascot. Guests include: C.J. Knudsen, Senior Vice President, Vermont Lake Monsters Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The High-A Tri-City Dust Devils have two alternate brands that don't seem connected to one another at first, but dig deeper with Erik the Peanut Guy and you'll see how they relate. For the first time, this episode focuses entirely on alternate identities: the Columbia River Rooster Tails and Viñeros de Tri-City. Guests include: Erik "The Peanut Guy" Mertens, Tri-City Dust Devils, Twitter @ItsErikMertens Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Double-A Biloxi Shuckers pay tribute to the seafood industry in the Gulf Coast with their anthropomorphic oyster brand. Guests this week include: Guests include: Javik Blake, Shuckers Broadcaster, Twitter @javblake8 Jason Klein, Brandiose, brandiose.com Dee, Manager, Blind Tiger Restaurant, Website Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The High-A Jersey Shore BlueClaws play in an iconic location, and their brand fully embraces it. This episode delves into the intersection of baseball and the boardwalk. Guests include: Greg Giombarrese, Director of Communications, Twitter @ggiombarrese Jamie Bertram, VP of Promotions and Entertainment, LinkedIn Jason Klein, Brandiose, brandiose.com Paul's Teenage Children Olivia and Maya Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Single-A Clearwater Threshers feature a unique species of shark in a brand that is decidedly minor league while paying homage to the team's parent club, the Philadelphia Phillies. In addition to a live check-in from Clearwater, this episode includes guests: Jason Adams, General Manager, Twitter @ThresherGMJason Jason Klein, Brandiose, brandiose.com Karrie Burnett, shark enthusiast Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Double-A Frisco RoughRiders base their identity on the 26th president of the United States, Teddy Roosevelt, who famously led the 1st United States Volunteer Cavalry, which was commonly referred to as the Rough Riders, famous for their charge up San Juan Hill in support of Cuban independence from Spain. Guests this episode include: Scott Burchett, RoughRiders GM: www.milb.com/frisco Jason Klein, Brandiose: www.brandiose.com Teddy Roosevelt, as portrayed by Joe Wiegand: teddyrooseveltshow.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Double-A Arkansas Travelers have a storied history and a brand based on a historic fable that tells the tale of a minstrel's never-ending tune. Guests this episode include broadcaster and baseball operations director Steven Davis, Brandiose's Jason Klein, and Arkansan Hollie Sanders live from opening day. Arkansas Travelers website / Twitter @artravs Steven Davis Twitter @StevenDavispxp Brandiose Website / Twitter @Brandiose Dan Simon, Studio Simon Website / Instagram @studio_simon Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The guys from Brandiose welcome your host Paul to their studios in San Diego. This episode features Brandiose partners Jason Klein, a regular guest on this podcast, and for the first time, Casey White! The guys talk embroidery, LEGO gorillas, celery, and so much more. And Dan Simon is back with another Studio Simon Stumper! Brandiose Website / Twitter @Brandiose Dan Simon, Studio Simon Website / Instagram @studio_simon Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Fond du Lac Dock Spiders are a collegiate summer level team named for venomous spiders that catch live fish and eat them as they die. So that's fun! Guests include GM Jim Misudek, Brandiose's Jason Klein, and Wildlife Consultant Ranger Amy Burnett. Plus, Dan Simon is back with another Studio Simon Stumper! Fond du Lac Dock Spiders Website / Twitter @DockSpiders Brandiose Website / Twitter @Brandiose Ranger Amy Burnett Twitter @RangerAmy Dan Simon, Studio Simon Website / Instagram @studio_simon Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The High-A Vancouver Canadians are the only affiliated Minor League Baseball team in Canada. While most Minor League teams adopt hyper-local brands, the Canadians fully embraced a national identity. Guests include general manager Allan Bailey, designer Jason Klein of Brandiose, and sports branding expert (and Canadian) Chris Creamer of SportsLogos.net. And of course Dan Simon is back with a Studio Simon Stumper trivia question! Vancouver Canadians Website / Twitter @vancanadians Brandiose Website / Twitter @Brandiose Dan Simon, Studio Simon Website / Instagram @studio_simon Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Inland Empire 66ers in San Bernardino, California, are one of 18 professional or collegiate summer level baseball teams that play on Route 66, but they're the only one whose brand has anything to do with the iconic highway. This episode features GM Joe Hudson, Brandiose's Jason Klein, Baseballpalooza founder Jeremy Soule, a cameo from Baseball Mapper's Patrick Noote, and Dan Simon of Studio Simon with another Studio Simon Stumper. Inland Empire 66ers Website / Twitter Brandiose Website / Twitter Jeremy Soule Twitter Patrick Noote BaseballMapper.com | Twitter Dan Simon, Studio Simon Website / Instagram @studio_simon Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Jacksonville Jumbo Shrimp have one of the signature wacky logos in the era of wacky logos. In this episode, GM Harold Craw talks about the initial fan reaction to the brand, Jason Klein of Brandiose talks about the creation of the logo, and Kathleen Clark of ReefTeach talks about what makes a shrimp a badass baseball mascot. Also, keep an ear out for mention of humuhumunukunuku a pu'a'a. Jacksonville Jumbo Shrimp Website / Twitter @jaxshrimp Brandiose Website / Twitter Kohala Center: Kahalu'u Bay Website / Instagram / Twitter Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Binghamton Rumble Ponies are one of the signature new brands of the wacky era of minor league baseball logos. They play in the carousel capital of the world, the source of their equine name. This episode features John Hughes, who was integral in the naming of the team, Jason Klein of Brandiose, and Visit Binghamton's Judi Hess. Binghamton Rumble Ponies Website / Twitter Brandiose Website / Twitter Visit Binghamton Website Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Do you ever feel like the mascot for every high school or college team is a Wildcat or a Bulldog? That's because they're two of the top four mascot choices in sports. But there's value to picking a mascot that sparks conversation, Jason Klein, co-founder of the sports branding company Brandiose, tells host Mike Rogers. And as the NFL's Washington Commanders prepare to select a new mascot, Jason and Mike discuss the factors that go into such a decision, while reminiscing about the Famous San Diego Chicken, the Philadelphia Flyers' Gritty, and the University of Alabama's Big Al. Audio courtesy of KYW Newsradio in Philadelphia, 106.7 The Fan in Washington, D.C., and 670 The Score in Chicago.
Baseball By Design: Stories of Minor League Logos and Nicknames
The Gwinnett Stripers pulled a bait and switch when they announced a name that was not one of the five finalists in their name-the-team contest. Find out how that went down from the team's GM at the time, North Johnson, and Brandiose's Jason Klein. And on week four of Curved Brim Media month on Baseball By Design, Pat Larson of the MiLB Hat History Series talks about singing the National Anthem at a Stripers game (and performs a rendition for us!), and walks us through his 15 (!) Stripers caps. Gwinnett Striper Website / Twitter Brandiose Website / Twitter Pat Larson, MiLB Hat History Twitter Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Akron RubberDucks are named for the long history of the tire industry in Akron, not to mention the city's longstanding association with the team's eponymous bath toy. Akron GM Jim Pfander and Brandiose's Jason Klein stop by to talk about the team. Plus, it's Curved Brim Media month in August—each week Baseball By Design will highlight a content creator from the network, starting this week with CBM co-founder Ed Rivera of the Dad Hat Chronicles. Akron RubberDucks Website / Twitter Brandiose Website / Twitter Dad Hat Chronicles Twitter Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
For two decades, the Pioneer League team in Missoula, Montana, was called the Osprey before they rebranded as the PaddleHeads—a nickname that describes both moose and people who love being on the river. The team survived a season cancelled by COVID and losing their Major League affiliation when the minors were reorganized in 2020, and now have a popular brand new in an idyllic setting. On this episode, team president Matt Ellis, Brandiose partner Jason Klein, and Pioneer League Vice President Henry Hunter discuss the unique identity. Missoula PaddleHeads Website / Twitter Brandiose Website / Twitter Pioneer League Website / Twitter Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
The Triple-A Worcester Red Sox—or WooSox to friends—have a brand built around the iconic yellow smiley face created by commercial artist and Worcester native Harvey Ball. This episode features the team's director of productions Tim Quitadamo, Brandiose designer Jason Klein, baseball media member and Red Sox fan Gabrielle Starr, and Harvey Ball's son Charles. WooSox Website / Twitter / Tim Quitadamo on Twitter Brandiose website | Twitter Gabrielle Starr Twitter / Girl at the Game Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Rocket City Trash Pandas made a splash with their new brand right before the 2020 season, then had to keep the momentum going in spite of a year lost to COVID. The team still set merchandise sales records with their patriotic astronaut raccoon logo and are now one of the best known in the minors. Trash Pandas Vice President Lindsey Knupp and Brandiose's Jason Klein join the podcast to talk about the ground-breaking brand. And stay tuned for real live NASA engineer and actual rocket scientist Jay Hollenbeck of the Marshall Space Flight Center in Huntsville, Alabama, who is a former college baseball player and an avid fan of minor league baseball. Jay weighs in on the Trash Pandas brand. Rocket City Trash Pandas website | Twitter Brandiose website | Twitter Marshall Space Flight Center website / Twitter Baseball By Design Twitter | Instagram | Website Curved Brim Media Network Website | Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The Hartford Yard Goats are one of the most popular brands in Minor League Baseball. They're named for locomotive switchers in rail yards—appropriate to Hartford because the rail industry features prominently in the city's history. But the team's identity extends well beyond trains. General Manager Tim Restall, Brandiose designer Jason Klein, and sports journalist Suzie Hunter join Baseball By Design this week to talk about this little engine that could. Hartford Yard Goats website | Twitter | Tim Restall Twitter Jason Klein, Brandiose website | Twitter Suzie Hunter website | Twitter Baseball By Design Twitter | Instagram | Website Curved Brim Media Network Website | Twitter
Baseball By Design: Stories of Minor League Logos and Nicknames
The collegiate summer level Dub Sea Fish Sticks were the darlings of the offseason with their hotly contested online vote to determine a new name. The team's general manager comes on the show to break down the Fish Sticks/Seal Slingers electoral map, to track live polls on whether fish sticks are junk food, and react in real time to rival minor league social media accounts still bitter about how the online vote turned out. Jason Klein from Brandiose joins the podcast again to talk about the unique idea to have two fully fleshed out brands go head to head in an online vote, and the process of designing a logo that looked just the right amount of fish stick crunchy. And Ed Rivera from the Dad Hat Chronicles stops by to discuss his process in developing a new dad hat for the Fish Sticks (even though he was team Seal Slingers). Dub Sea Fish Sticks Website | Twitter | Instagram Brandiose Website | Twitter | Instagram Dad Hat Chronicles Podcast | Twitter Baseball By Design Twitter | Instagram | Website
Baseball By Design: Stories of Minor League Logos and Nicknames
In many ways, the Triple-A El Paso Chihuahuas are the poster team for the era of wacky logos in minor league baseball. Lifelong El Paso resident and Chihuahuas Senior Director of Marketing & Communications Angela Olivas joins the podcast to talk about what the team's identity means to the community, and Brandiose's Jason Klein stops by again to share the thinking behind the development of the brand. El Paso Chihuahuas Website | Twitter | Instagram Brandiose Website | Twitter | Instagram Baseball By Design Twitter | Instagram | Website
Baseball By Design: Stories of Minor League Logos and Nicknames
The Lehigh Valley IronPigs are, by design, a Triple-A team with a Single-A approach, which has led to one of the most fun brands in the minors—and lots of bacon! The team's general manager Kurt Landes stops by to talk about the logo, as well as the team's Salute to Philly alternate brands, and we settle once and for all which team started the food-based logo trend. Plus, for the first time, Jason Klein of Brandiose stops by to talk about the work his firm did in creating this suite of logos. Lehigh Valley IronPigs Website | Twitter | Instagram Brandiose Website | Twitter | Instagram Baseball By Design Twitter | Instagram | Website
On this episode I had the pleasure to interview Jason Klein. He is one half of the Brandiose team. We talked the Roberto Clemente Baseball League, Los Indios de Mayaguez. And of course we discussed the FishSticks vs Seals Slingers social media branding battle. Brandiose: Web: https://www.brandiose.com/#ourdifference-sectionTwitter: https://twitter.com/BrandioseThe Dad Hat Chronicles https://linktr.ee/TheDadHatChroniclesI have partnered with Baseball BBQ to bring you awesome rilling tools and cutting boards. Makes sure to go www.baseballbbq/dadhat to check out their inventory. Also, make sure to use CDOE: BBQ20 to get 20% off your first purchase. Baseball BBQ Baseball BBQ is al about sharing the love of the game and the grill. Support the show
Thanks for watching and don't forget to like, comment, and subscribe! **For VFTV Merchandise head over to our site: https://viewsfromthevault.com/ Remember to join us and other fitted cap enthusiasts on the Fitted Hat Society (FHS) Facebook group at https://www.facebook.com/groups/37247...You can catch more of our hosts at: https://www.linktr.ee/Thecappedwonder (Pierre) https://www.linktr.ee/U037 (Leon) https://www.instagram.com/hatcrawler/ (Jason) https://www.instagram.com/munfuproffitt/ (Munfu) Thanks again to our sponsors: Good Hats - https://goodhats.coThe Capologists - https://www.thecapologists.comHat Crawler - https://releases.hatcrawler.com/Over Your Head Caps - https://www.overyourhead.caStay Fitted!
Frage über Frage werde em Elia & Maelo gstellt. De Elia verzellt über sini "Vegetarier-Panne" mitere Ex-Flamme. Und nwtürlich wird orednlich für Wiehnachte ihgwärmt!
On this episode of LOGOSHOW we are talking about the former Helena Brewers and Colorado Springs Sky Sox now....the Rocky Mountain Vibes. Its a Guy Fieri s'more, with fire hair, what more could you possibly want? Its creation the unveiling were weird, but you can't knock another amazing job by the folks at Brandiose.
This is a really interesting question I've heard a few times since the book came out. I love it because I have some great personal experience in this area. First, the space that I came up in, residential real estate coaching, I have multiple clients who run 7 figure businesses in a market where the total universe of people who can pay $500 a month or more for any kind of service is around 10k. MAYBE 15k in a good year. Very small market. Then there's a great example I give in the MicroFamous book. Brandiose is a branding and design agency that specialized in major league baseball. In the last couple of years, they just started expanding to other minor league sports based on the rock-solid reputation they built. Because they were so focused on their target market, they came up with a brilliant idea, what I would call a Clear & Compelling Idea, that spoke deeply to those minor league sports teams. But that idea doesn't apply to any other business that might want branding and design. But the founders of Brandiose knew who they wanted to work with, targeted them specifically, and as a result, we're able to uncover a Clear & Compelling Idea that spoke deeply to those ideal clients. In a world of agencies that build websites and do design and branding, can you how painful it would be for most agencies owners to limit themselves to one type of client? But it worked. I think we wildly over-estimate how big a market we need to build a 6 or 7 figure business. So let's dig into 3 questions and 3 benefits of going Micro.
Roy and Donavan let Jason and Casey from Brandiose take over. Hear them tell the origins of Brandiose and being the Friar during the 1998 season.!!!
Each season, a handful of teams change their brand. Whether it is a brand refresh or complete re-brand, Brandiose is usually the company behind it. In this episode, Brandiose partner Jason Klein joins the show to talk about how the company has grown to what it is today, the process behind creating a brand, how important storytelling is to a brand, the steps taken to initiate a branding effort and much more! Follow Brandiose on Twitter @Brandiose! --- Support this podcast: https://anchor.fm/apter-hours/support
For this episode, I’m joined by Jason Klein of Brandiose, the San Diego-based sports marketing and design studio that has become the go-to company for minor league baseball teams. Along with his friend and business partner Casey White, Jason created Brandiose and began this journey when they sold their first logo redesign to the West Tennessee Diamond Jaxx. Seventeen years later, the company is thriving in minor league baseball as well as with work for Major League Baseball, Nike, the NBA, Mattel’s Disney division and more. In the Eastern League, Brandiose has worked with the Richmond Flying Squirrels and Hartford Yard Goats when they moved. They’ve rebranded the Reading Phillies into the Fightins and the Binghamton Mets into the Rumble Ponies. They’ve done extensive work with the Altoona Curve and Harrisburg Senators among others. So sit back and enjoy episode six of the Minor Conversations Podcast with my guest Jason Klein of Brandiose.
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Fresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise's brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot, along with a sidekick, helped boost the Knights' community efforts as well as shaping the overall food & beverage experience for the fans by bringing it all in-house. Twitter: @HollyMarieJones
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
The biggest dog in the fight is sometimes a little yapper. That's what El Paso Chihuahuas' general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with the El Paso, Texas/Juarez, Mexico marketplace, as well as how the El Paso Chihuahuas' mascot is the biggest ambassador of the team in the greater community. Taylor specifically mentions his advocacy against discounted or free tickets, pushing for group sales over even season tickets, as well as how the Bowling Green Hot Rods became a top group sales effort with a small county population. Twitter: @BTinEP
Brandiose co-founder Jason Klein joins the boys to talk about what it takes to completely re-design the image of a baseball franchise, how he went from high school mascot to one of the most sought after minds in marketing, shares a great story about friend of the pod, Ted (The Famous Chicken) Giannoulas and introduces Shawn to the most exciting vegetable he's never heard of.
Stefan Fatsis, Josh Levin, and Mike Pesca are joined by ESPN’s Ethan Sherwood Strauss to discuss the Golden State Warriors; by Brandiose’s Jason Klein to talk minor-league team names; and by the New York Times’ Greg Howard to assess The Undefeated. Facebook: facebook.com/HangUpAndListen Email: hangup@slate.com Show notes at www.slate.com/hangup Learn more about your ad choices. Visit megaphone.fm/adchoices
Stefan Fatsis, Josh Levin, and Mike Pesca are joined by ESPN’s Ethan Sherwood Strauss to discuss the Golden State Warriors; by Brandiose’s Jason Klein to talk minor-league team names; and by the New York Times’ Greg Howard to assess The Undefeated. Facebook: facebook.com/HangUpAndListen Email: hangup@slate.com Show notes at www.slate.com/hangup Learn more about your ad choices. Visit megaphone.fm/adchoices
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
For the past 15 years, Brandiose has been at the cutting edge of developing and reworking sports team logos and identity. This goes beyond the simple piece of creating a hat or uniform, and transforms into a deep-dive into how the team reflects the local area around it. Jason Klein is co-founder of Brandiose with his childhood friend, Casey White. Klein discusses some of the rehabbing, as well as redevelopment of major and minor league brands, from the ground up. Klein shares his insight about the intensive process as well as respect to symbolism especially Native American monikers or identifiers. Twitter: @Brandiose
Jason Klein from the San Diego design firm Brandiose joins Rick and Chris as they chat about minor league design. Or as Jason calls it, "story telling." Jason shares some crazy ideas impleneted by Brandiose never seen before in minor league abseball, as well as their plans deemed too overboard even for the minors. The guys also discuss the current direction of the San Diego Padres brand, as well as details about their process with teams from beginning to end.
On episode #2 of the Just Barely Sports podcast Bruce talks to Erika Lewis formerly the maven of Fight Fans Radio and currently on the top stats worker for Fightmetric and the UFC. Erika talks about being a geek for UFC and MMA and turning that into a job working for the biggest MMA promotion in the world. You can find Fightmetric at www.fightmetric.com and you can find Fight Fans Radio by checking iTunes and whereever else you get your podcasts. TOPICS - The Tommy Toe Hold Show - Bruce and Erika talk about the phenomenon that started as a You Tube channel (and still is) and became big enough to have a segment on the UFC show on Fox Sports. You can find the Tommy Toe Hold Show on You Tube at https://www.youtube.com/user/TommyToeHold and the website at https://www.ttths.com/ The backwords K in baseball, has nothing to do with the KKK - If you are any kind of baseball fan you know the "K" in baseball is short for a strike (if not, you have now learned something....you're welcome) but you might not understand why in the videoboards some of the "K"s are backwords. We always thought it was so the the KKK was never on a scoreboard....we were wrong. LOGO OF THE SHOW The Richmond Flying Squirrels/Norwich Navigators - Erika and Bruce talk about the various logos for the team, and the logo for a previous incarnation of the team, the Norwich Navigators. Find the Flying Squirrels at http://www.milb.com/index.jsp?sid=t3410 Find the Clink Room at http://www.theclinkroom.com/ Thanks for listening, and please let me know what you think of the show and keep the discussion of things "Just Barely Sports" related going on facebook at https://www.facebook.com/justbarelysports?ref=hl
FOLLOW THE LOGOCAST ON TWITTER. FOLLOW THE LOGOCAST ON TUMBLR. LIKE THE LOGOCAST ON FACEBOOK. E-MAIL THE PODCAST. [audio http://audio.chirbit.com/thelogocast_1361757060.mp3] In this episode of the Logocast, the entire episode is our talk with Brandiose! We’ve been excited for this interview for a … Continue reading →