Podcast appearances and mentions of Chris Johnstone

In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with mortgage industry powerhouse Lauren Maxwell, a top-producing loan officer with nearly 40 years of experience who consistently closes $150M–$200M+ in annual volume and nearly 500 loans per year. Lauren pulls back the curtain on the strategies, systems, and relationship-building tactics that have helped her remain one of the nation's top mortgage producers year after year—even in challenging markets. In this episode, you'll learn:  How Lauren generates a steady flow of mortgage business without relying on purchased leads The Realtor education and event strategy that attracts referrals and keeps agents coming back How consistent follow-up, newsletters, social media, and relationship marketing help her stay top-of-mind and close more loans Whether you're a new loan officer looking to build momentum or an experienced producer wanting to scale your business, Lauren shares practical, battle-tested advice you can implement immediately. Listen now to discover the mindset and marketing strategies behind one of the mortgage industry's most consistent top performers. If you enjoyed this episode, please subscribe, share it with another loan officer, and leave us a 5-star review. Your support helps us continue bringing you the best mortgage marketing, sales, and business growth insights from the industry's top producers.

In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with Andrew Marquis, a top-producing mortgage professional who closed more than $501 million in loan production while creating systems that allow him to scale his business without sacrificing his family life. Andrew shares the lessons he's learned from more than two decades in the mortgage industry, how he's adapted to changing market conditions, and the strategies that continue to drive growth in today's competitive lending environment. In this episode, you'll learn: How Andrew built a mortgage business that generated $501 million in annual loan production. The systems, team structure, and processes that help him scale without working 70–80 hour weeks. How to create stronger Realtor relationships, generate more referrals, and position yourself for long-term success in a changing market. Whether you're a new loan officer looking to grow your production or a seasoned professional searching for ways to scale more efficiently, this conversation is packed with actionable insights you can apply immediately. Listen now and discover how top producers think, operate, and win in today's market. If you enjoy the episode, please subscribe, share it with a fellow loan officer, and leave us a 5-star review—it helps us reach more mortgage professionals and continue bringing you world-class guests.

In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with top-producing mortgage leader Savvas Fetfatsidis to break down the strategies, systems, and mindset behind building a thriving $160M mortgage business. Savvas shares how his team achieved their fastest-ever start to the year, crossed $100M in production before the end of May, and continues to grow through strong referral relationships, customer trust, and innovative loan products like DSCR and non-QM loans. In this episode, you'll learn:  How Savvas uses referral relationships and customer follow-up systems to generate consistent repeat business  Why DSCR, non-QM, and specialty loan programs are creating massive opportunities in today's market  The marketing and communication strategies top producers use to stay top-of-mind with agents and clients If you're a loan officer looking to grow your pipeline, strengthen referral partnerships, and stay ahead in today's changing mortgage market, this episode is packed with actionable insights you can apply immediately. Listen now and, if you enjoy the episode, be sure to leave a 5-star review to help more loan officers discover the show.

In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Andy Price to discuss how he built a recession-proof mortgage business through referrals, relationships, and consistency. With over 25 years in the industry and hundreds of five-star reviews, Andy shares the mindset and strategies that continue to help him grow in changing markets. In this episode, you'll learn: * How Andy generates the majority of his mortgage business through referrals and past clients * The daily habits and relationship-building strategies that help loan officers stay consistent * Why AI, Google Business Profiles, and online reputation are becoming major opportunities for mortgage professionals If you want to build a long-term mortgage business that survives any market, this episode is packed with practical insights you can apply immediately. Listen now and if you enjoy the episode, be sure to leave a 5-star review to help more loan officers discover the show!

In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with mortgage powerhouse Matt Adler to break down how he built a high-performing loan business producing over $100M by May and targeting $300M in annual volume — all with a lean team and relationship-first strategy. In this episode, you'll learn: How Matt Adler generates consistent referrals from realtors, builders, and past clients The systems and mindset behind scaling a mortgage business without building a massive team Practical strategies for creating long-term referral partnerships and repeat business Whether you're a new loan officer or an experienced producer looking to grow your pipeline, this episode is packed with actionable insights you can apply immediately. Listen now and if you enjoy the episode, make sure to subscribe and leave a 5-star review to help more loan officers discover the show!

In this LoanOfficerPodcast.com episode, host Chris Johnstone interviews Jim Yarrington, a senior loan officer with 34 years of experience who has closed over $500 million in loans. Jim shares how he is using AI CRM, workflows, voice agents, database marketing, listing call capture, and loan comparison tools to improve follow-up and create a more organized mortgage business. You will learn: How Jim uses AI voice agents to answer calls and capture lead information How he is using newsletters, power dialing, and birthday messages to wake up his database How AI listing phone numbers and loan comparison tools are helping him create new opportunities Listen now, and if you enjoy the episode, subscribe and leave a 5-star review.

Gabriella Godde, also known as the California Mortgage Girl, shares how she built a $24M mortgage business over 28 years and is now reinventing her business with AI, social media, database marketing, and direct-to-consumer mortgage strategies. In this LoanOfficerPodcast. com episode the host Chris Johnstone interviews Gabriella Godde, a mortgage loan officer with 28 years of experience who has built a business producing approximately $24 million annually while now shifting her strategy toward AI, social media, direct-to-consumer marketing, and database ownership. In this episode, you will learn: How Gabriella is shifting from agent-dependent referrals to direct buyer leads through social media and AI Why every loan officer needs to own their database, website, email, and book of business How AI, Reddit, Facebook groups, and online authority are changing how consumers choose mortgage lenders Chris and Gabriella also discuss how loan officers can use AI to create content, stay visible, build trust online, and turn their database into a long-term referral asset. Listen to the full episode now, and if you find value in the conversation, please leave the Loan Officer Podcast a 5-star review to help more loan officers discover the show.

In this LoanOfficerPodcast. com episode the host Chris Johnstone sits down with Chirag Rachhadia, a top-producing mortgage loan officer with 6 years of experience who has closed over $200 million in mortgage volume. Chirag breaks down how he built his business almost entirely through organic word-of-mouth referrals, deep client relationships, realtor partnerships, and one of the most unique database strategies we have heard on the show: using WhatsApp groups to stay connected with thousands of past clients and referral opportunities. In this episode, you will learn: How Chirag turns past clients into long-term referral relationships by showing up after closing, attending housewarming parties, and creating personal connections that most loan officers overlook. How his WhatsApp strategy helped generate 57 mortgage applications in minutes after posting a timely rate update and application link to his group. How Chirag builds realtor relationships by solving tough loans first, proving his value, and becoming the go-to lender for complex files other lenders could not close. Listen to the full episode now, and if you get value from it, please leave LoanOfficerPodcast. com a 5-star review.

In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with David Stein from San Diego Mortgage Group to break down how he continues generating consistent mortgage referrals using AI, database marketing, referral partners, and simple daily prospecting habits. Here are 3 things you will learn in this episode: How David uses AI-generated content and blogs to attract inbound mortgage leads from Google, ChatGPT, Gemini, and AI search tools The simple "15 calls per day" system David uses to consistently generate referrals from Realtors, past clients, and local business professionals How providing value to homeowners through newsletters, home repair tips, and trusted contractor referrals helps create long-term referral relationships David also shares why most loan officers overcomplicate AI, the importance of staying focused on conversations instead of admin work, and how small daily actions can completely transform your mortgage business over time. If you are a mortgage professional looking to generate more referrals, leverage AI, and build stronger relationships with your database and referral partners, this episode is a must-listen. Listen now and if you enjoy the episode, please take a moment to subscribe and leave a 5-star review. Your support helps us continue bringing top mortgage producers and AI marketing strategies to the industry.

In this LoanOfficerPodcast.com episode, the host Chris Johnstone discusses how AI is rapidly transforming the mortgage industry and why loan officers need to adapt now to stay ahead. This episode dives deep into how ChatGPT, Gemini, Claude, and other AI platforms are beginning to recommend mortgage professionals directly to consumers searching for lenders online. Chris explains the exact strategies being used right now to help loan officers improve their digital authority, increase visibility inside AI searches, and generate more referral-style leads. In this episode, you'll learn: How ChatGPT and AI search are changing mortgage lead generation Why online conversations, Facebook groups, Reddit, and social proof matter more than traditional SEO How to use AI-generated newsletters and local content to position yourself as the trusted expert in your market Chris also shares practical examples, AI strategies, and the mindset shift loan officers need to understand as the industry moves from traditional Google search into AI-powered recommendation engines. If you want to learn how to position your mortgage business for the future and start leveraging AI before the majority of the industry catches on, this episode is packed with valuable insights and actionable ideas. Listen now and subscribe for more mortgage marketing, AI, and lead generation strategies. If you enjoy the episode, please leave a 5-star review. Your support helps us continue bringing top-level content and interviews to the mortgage industry.

In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with Clint Porter, Branch Manager at Success Mortgage Partners in Tennessee, to break down how he built a thriving referral-based mortgage business after more than 20 years in the industry. Clint shares the exact strategies he uses to stay top of mind with past clients, deepen relationships with top-producing real estate agents, and leverage systems, AI, and team structure to continue growing in today's market. If you're a loan officer looking to generate more referrals, improve your database marketing, build stronger realtor relationships, and scale your business without burning out, this episode is packed with practical insights you can implement immediately.

In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Marion Singleton to discuss how he entered the mortgage industry, built fast momentum, and is using AI to create opportunities with Realtors, title companies, and borrowers. Marion shares the mindset, strategies, and systems that helped him gain traction quickly while positioning himself for long-term success in both mortgages and artificial intelligence.   In This Episode You'll Learn:   How Marion used mentorship, shadowing top producers, and proven scripts to accelerate success in the mortgage business. How hosting Realtor trainings, title company events, and webinars can generate referral relationships and new business consistently. How AI is helping loan officers automate follow-up, target ideal clients, improve marketing, and create a major competitive edge.   If you're a loan officer looking to grow faster, generate more referrals, and stay ahead with AI, this is an episode you do not want to miss.   Listen now, subscribe to LoanOfficerPodcast.com, and if you enjoy the show please drop a ⭐⭐⭐⭐⭐ 5-star review to help us reach more mortgage professionals.

In this Loanofficerpodcast.com, the host Chris Johnstone breaks down a clear and practical roadmap for using AI to generate more mortgage deals, build authority, and create consistent referral opportunities.   If you've been unsure where to start with AI or feel overwhelmed by all the tools out there, this episode simplifies everything into a focused strategy you can actually implement.   Chris walks through how to identify the highest-impact opportunities in your business, apply AI in the right places, and turn automation into real conversations and closed loans.   What You'll Learn:   The 11-question AI blueprint to identify exactly where to implement AI FIRST in your business How to get AI tools like ChatGPT, Claude, GROK, and Gemini to recommend YOU to borrowers actively comparing lenders How to turn your existing database into immediate deals and referrals using AI-powered follow-up and automation   Head over to www.loaiquiz.com and get your custom AI blueprint to see exactly where you should focus first in your business.

In this episode of LoanOfficerPodcast.com, host Chris Johnstone reveals a powerful new AI-driven lead source that's already helping one of his clients close 40% of their loans from AI referrals — and shows loan officers how to position themselves as the go-to "second opinion lender" that AI tools like ChatGPT recommend when borrowers upload a competitor's quote.   AI is already sending borrowers to your competitors — Chris breaks down how consumers are uploading loan quotes and pre-approvals into ChatGPT and asking it to find them a better deal, and exactly how to make sure AI is recommending you as the alternative lender in your market. Live build: a second opinion calculator tool — Chris walks through using Claude Code to build a custom mortgage comparison tool that loan officers can embed directly on their website, turning AI-referred visitors into captured leads with a real workflow. Train AI to see you as the expert — Learn the weekly content strategy that teaches ChatGPT, Grok, and Gemini that you're the authority on specific loan products in your market, so AI consistently surfaces your name when borrowers are ready to take action.   If you're a loan officer who wants to stay ahead of where the leads are going, subscribe to LoanOfficerPodcast.com so you never miss an episode. And if this episode gave you value, please take 10 seconds to leave us a 5-star rating — it helps us reach more loan officers just like you. ⭐⭐⭐⭐⭐

In this LoanOfficerPodcast.com episode, the host Chris Johnstone breaks down a major shift happening right now in the mortgage industry — where artificial intelligence is no longer just a tool, but a true referral source. In fact, some loan officers are already seeing up to 40% of their loan volume coming directly from AI-driven recommendations.   Chris shares real-world examples of borrowers using platforms like ChatGPT, Grok, and Gemini to compare lenders, get second opinions, and ultimately choose who they work with — often without ever speaking to a loan officer first. This episode walks you through how to position yourself as the trusted authority that AI recommends, and how to build a system where AI works for you 24/7 generating high-quality, ready-to-close opportunities.   What You'll Learn in This Episode:   How loan officers are getting high-quality referrals directly from AI platforms like ChatGPT The shift from traditional SEO to AI authority building and why it matters now A simple weekly system to generate content, nurture your database, and attract referrals automatically   Listen now, implement what you learn, and if you find value, don't forget to drop a rating and review to help more loan officers discover the show!

In this LoanOfficerPodcast.com episode, the host Chris Johnstone breaks down how artificial intelligence is rapidly transforming the mortgage industry and why loan officers who fail to adapt risk being left behind. Drawing from real-world conversations with top executives and innovators across the industry, Chris explains how AI is no longer a future concept — it is already reshaping how loans are generated, processed, and closed today.   From automating follow-up and client communication to generating referrals and handling inbound inquiries instantly, this episode highlights how AI can be embedded into every stage of the loan process. Chris also shares a powerful shift happening right now: consumers are beginning to trust AI for mortgage advice, which is changing how loan officers must position themselves to stay relevant and win deals.   This is not about replacing relationships — it is about enhancing them with speed, consistency, and authority that only AI can deliver.   What You'll Learn How to use AI to automate communication and follow-up so no lead ever slips through the cracks Why AI-powered loan officers are gaining a massive competitive advantage in referrals and conversions How consumer behavior is shifting toward trusting AI and what that means for your positioning as a loan officer   If you are serious about staying ahead in today's market and building a mortgage business that thrives in the AI era, this episode is a must-listen.   And if you found value in this episode, make sure to leave a 5-star rating and review — it helps us reach more loan officers and continue delivering the strategies that are working right now.

Episode 633 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl White sits down with Chris Johnstone to talk about Chris's new book, AI 101: The Ultimate Guide to AI for Loan Officers, and why this is such an important moment for loan officers to stop dabbling with AI and start using it the right way. They break down how to set up AI so it actually sounds like you, supports your brand, and helps you move faster without putting out generic content that feels cold or obvious. Chris shares practical examples of how loan officers can use AI to strengthen follow-up, personalize communication with agents and past clients, build custom GPTs for things like refinances and first-time buyers, and even create systems that help capture more conversations before leads go cold. Carl and Chris also talk about where AI is already changing the mortgage business, from answering phones and texts to helping loan officers stay in front of opportunities they would otherwise miss. They also dig into the bigger opportunity here, which is not replacing relationships, but using AI to create more room for real ones. This episode shows how the right tools can handle the busywork while you double down on personal connection, speed to lead, and being the first lender to respond when it matters most. If AI has felt overwhelming, confusing, or like something you know you should be using better, this episode gives you a simple and practical look at what is working right now and how to start applying it in your mortgage business without overcomplicating it. Get the book here: LOAIbook.com

In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with Todd Bookspan to break down what loan officers must focus on right now to capitalize on the shifting market. As momentum begins to return and production increases, they dive into the habits, systems, and mindset shifts that separate loan officers who grow from those who stay stuck. This conversation is all about eliminating distractions, dialing in daily activities, and building a repeatable process that drives consistent closings.   What You'll Learn:   How to eliminate time-wasting activities (especially email overload) and refocus on high-impact actions The importance of tracking your numbers and understanding the daily activities that lead to more closings How to structure your week and "win by noon" by prioritizing the right conversations and revenue-generating tasks   Listen to the full episode now, and if you found value, make sure to drop a five star rating and review to help more loan officers discover the show.  

If you're a loan officer trying to figure out how AI actually fits into your business (without all the hype and confusion), this episode is a must-listen. I sat down with Chris Johnstone to break down his brand-new book—currently available for pre-order at www.LOaiBook.com —and honestly, this isn't just another "AI book." This is shaping up to be the playbook for loan officers who want to work smarter, move faster, and stay competitive in a rapidly changing market. What makes it different? This isn't about trends—it's about evergreen principles. Chris walks through how to actually deploy AI in your day-to-day workflow, with practical prompting strategies that aren't going out of style anytime soon. And here's where it gets even better… When you grab the book (which is incredibly affordable—expected to be under $10), you also get access to an ongoing membership platform: ·        Weekly live classes every Friday ·        Full access to all recorded trainings ·        Continuous updates so you're never behind on what's working In other words, it's not just a book—it's a living, breathing system to help you stay sharp. If you're serious about leveling up your production and future-proofing your business, this is a no-brainer. Pre-order your copy now at www.LOaiBook.com Tune into the episode to hear Chris break it all down.

In this LoanOfficerPodcast.com episode, the host Chris Johnstone breaks down a powerful, real-world strategy for using custom GPTs to create appointments with top producing real estate agents and position yourself as the go-to mortgage professional inside AI-driven conversations.   Chris walks you step-by-step through how to build your own custom GPT, customize it with your brand, and deploy it as a value-driven tool that real estate agents actually want to use and share with their audience. More importantly, he shows you how to embed your mortgage business directly into the experience so that when buyers are ready to take action, you are the one being recommended.   In this episode, you will learn: How to create custom GPTs that attract and open conversations with top-producing real estate agents How to position your mortgage business inside AI tools so you get recommended when buyers are ready to qualify How to use AI to generate outreach messages, scripts, and follow-up strategies that lead to booked appointments   Listen to the full episode now at LoanOfficerPodcast.com and if you find value in the show, make sure to leave a 5-star rating and review to help more loan officers discover it.

Episode 184 In this eye-opening episode of the Mortgage Loan Officer Podcast, Frank Garay welcomes AI strategist Chris Johnstone to unpack a game-changing shift in how consumers find mortgage professionals—and how loan officers can get ahead of it. Chris shares jaw-dropping insights into how AI, especially ChatGPT, is beginning to replace traditional search engines like Google in recommending local lenders. He explains how social conversations on platforms like Facebook and Reddit—not just Google reviews—are now driving AI referrals. You'll learn how to position your business to be the one that AI recommends first. Plus, Chris reveals the powerful strategy of using AI to create high-value, hyperlocal content that not only builds trust with your audience but also trains AI models to view you as the local expert. Whether you're trying to stay relevant or get ahead of the curve, this episode delivers the roadmap. Want to go deeper? You can catch Chris live every Friday at noon ET at http://loaiclass.com. Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com Powered by: Mortgage Marketing Animals

In this loanofficerpodcast.com episode, Chris Johnstone breaks down how artificial intelligence is changing the way borrowers search for homes, get financing, and choose who they work with. After live demonstrations and conversations with mortgage organizations on the road, this episode explains why once consumers experience AI-driven convenience, the market will not go back.   The episode walks through a practical weekly strategy that combines AI, relationship marketing, and consistent follow-up to build authority, generate referrals, and stay ahead of the shift already happening in real estate and mortgage lending.   In this episode, you will learn: How a weekly AI-driven newsletter builds trust, authority, and referrals How engaged readers can be turned into real conversations and opportunities Why AI-powered browsing and automation are changing borrower expectations   To see this strategy built live and get the copy-and-paste AI prompts, register for the free Friday class at LOAIClass.com

On this episode of Nonviolence Radio, we explore Active Hope—the practice of choosing a direction and moving toward it, even when the future feels uncertain.We  begin with Chris Johnstone (co-author of Active Hope with Joanna Macy), who shares a grounded, non-sugarcoated view of hope as something we activate: by naming what we love, honoring our pain for the world, and building the emotional and communal skills that help us keep going. Johnstone's “thrutopian” lens offers a way through crisis that refuses both denial and despair.The episode then turns from inner resourcing to urgent reality on the ground. In a powerful Nonviolence Report, Michael speaks with Mel Duncan, co-founder of Nonviolent Peaceforce, who has just returned from the occupied West Bank to what he calls the “occupied Twin Cities.” Mel draws a direct line between what he witnessed under settler and military impunity in Palestine and what he describes as ICE activity and intimidation in Minnesota—naming the shared dynamics of fear, disappearance, and the erosion of accountability. But he also brings a crucial through-line of connection: nonviolent protective presence. From villages and school routes in the West Bank to neighborhoods and high schools in St. Paul and Minneapolis, Mel describes the same essential practice—trained civilians showing up, documenting, accompanying, de-escalating, and organizing community care—to interrupt harm and protect the vulnerable. The conversation makes a compelling case that the “distance” between global conflict zones and our own streets can collapse quickly—and that nonviolence is a practical discipline we can strengthen now, together.Transcript Available at nonviolenceradio.org 

On this episode of LoanOfficerPodcast.com, host Chris Johnstone sits down with top producing loan officer and branch leader Jay Rodriguez to unpack exactly how he built a $57 million production business by leveraging relationships he already had.   Jay shares how he turned past clients and referral partners into a consistent, repeatable source of business while helping his branch exceed 300 total closings. The conversation dives into the systems, habits, and team structure that allowed him to scale production without adding stress or sacrificing family time.   In this episode, you will learn:   How Jay structured his database follow up to create predictable repeat and referral business How video communication and simple automation replaced constant chasing and cold outreach How the right first hire helped him move from five loans per month to sustained high volume production   This episode is packed with real numbers, practical systems, and proven strategies loan officers can apply immediately.   Listen to the full episode now and subscribe to the Loan Officer Podcast for weekly insights from top producers building scalable, referral driven mortgage businesses.

In this new episode of loanofficerpodcast.com, the host Chris Johnstone sits down with Alec Hanson to unpack what 2026 really looks like for loan officers navigating AI, digital change, and a relationship driven business. This conversation cuts through the noise and gets practical about what actually grows a mortgage business in the years ahead. Drawing from decades of experience, Alec explains why the foundation of referrals, trust, and human connection has not changed, and how the smartest loan officers are blending that foundation with modern technology and AI.   You'll learn:   Why the mortgage business is still a referral business and why relationships will matter even more in an AI driven world How loan officers should balance old school database marketing with digital content, social media, and AI tools What top producers do differently when it comes to consistency, discipline, and long term thinking   If you are a loan officer who wants to stay relevant, grow referrals, and understand how AI fits into a real business strategy, this episode is a must listen. Watch or listen to the full episode now on loanofficerpodcast.com and subscribe so you never miss a conversation shaping the future of the mortgage industry.  

In this episode of LoanOfficerPodcast.com, the host Chris Johnstone sits down with top producing loan officer Brendon Murphy to break down what it really takes to build a referral-driven mortgage business that lasts through every market cycle.   Brendon shares his personal journey from struggling early on to becoming a trusted lender for high-performing real estate agents, and explains the exact mindset, habits, and relationship strategies that helped him grow a stable, referral-first business without relying on paid leads.   What you will learn in this episode:   How to position yourself with real estate agents so referrals become consistent and long-term How to turn refinance opportunities into stronger purchase relationships instead of short-term volume Simple systems and communication habits that top loan officers use to stand out with agents and clients   If you are a loan officer looking to grow with referrals, protect your pipeline, and prepare for what is coming next in the market, this episode is a must-listen.   Listen to the full episode now, and be sure to subscribe to LoanOfficerPodcast.com so you never miss conversations designed to help loan officers grow smarter, stronger, and more sustainably.

In this episode of LoanOfficerPodcast.com Chris Johnstone the creator of LoanOfficerCRM.ai breaks down the real fundamentals behind building a mortgage business that can consistently close 10 or more loans per month and why artificial intelligence is about to reshape the industry faster than most loan officers realize.   This episode is a direct, practical conversation for loan officers who want to protect their market share, grow referrals, and position themselves to win as AI driven search and automation become the new normal   What You Will Learn in This Episode   The four core pillars that top producing loan officers use to generate consistent volume from their database, referral partners, and deals already in process How AI is already influencing borrower behavior, referrals, and mortgage searches and why ignoring it puts your business at risk Practical ways to use AI tools, automation, and authority building to increase referrals, improve the client experience, and attract new business   Tune in now and make sure to subscribe to LoanOfficerPodcast.com so you never miss an episode focused on growth, strategy, and the future of the mortgage business.

AI is no longer a future trend in real estate and mortgage lending. It is already influencing how buyers search for homes, choose agents, and get referred to loan officers. In this episode, Chris Johnstone and Nate Carver break down exactly how AI is reshaping the industry, why ChatGPT is already sending real mortgage deals, and what professionals must do now to avoid being left behind. From AI answering phones and booking appointments to getting recommended by ChatGPT itself, this conversation connects the dots between technology, consumer behavior, and real revenue. You will learn:   How AI is already referring real estate and mortgage deals without ads or cold leads Why answering the phone and following up instantly is now an AI powered advantage How loan officers and agents can position themselves to be recommended by ChatGPT and other AI tools   If you are a loan officer or real estate agent who wants AI to send you deals instead of competing against it, visit LoanOfficerCRM.ai to see how AI powered communication, referrals, and follow up actually work in the real world.

In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI-powered voice agents are helping loan officers book appointments with top producing real estate teams and turn their listings into free, high-intent mortgage leads. You'll hear how this simple workflow inside the Loan Officer CRM answers your calls, follows up automatically, and positions you as the most valuable partner an agent can have.   You'll learn:   How a listing-specific AI voice agent impresses agents and gets them to send you their leads How the built-in 365-day follow-up turns listing calls into applications without extra effor How to find top agents in your market and launch outreach that books appointments quickly   Tune in now and discover how to plug this AI system into your business to generate deals, build agent relationships, and grow your production with far less work.

This week on LoanOfficerPodcast.com, Chris Johnstone breaks down one of the most important industry shifts we will experience in our lifetime: the rise of AI-powered search, customer service, and referral generation.   We're no longer talking theory. AI is already recommending mortgage lenders, generating full 1003 applications, and reshaping how homebuyers shop for real estate and financing. Chris explains why this transition will move faster than Google's rise — and what loan officers must do now to stay relevant and win.   3 Big Takeaways:   AI is becoming the new search engine: Homebuyers are already asking ChatGPT who to work with — and choosing its recommendations. Authority scoring now determines who AI recommends: Loan types, local content, and weekly training signals shape whether AI sees you as an expert. This shift is moving fast — faster than the Google era: Loan officers who adapt early will dominate. Those who wait risk becoming the next Blockbuster.     Don't fall behind the curve. This episode could be the competitive edge you need in 2025.

Episode 176 In this game-changing episode, Chris Johnstone from LoanOfficerCRM.ai breaks down how AI is completely reshaping the mortgage industry—and what loan officers can do right now to stay ahead. He shares real-world examples of how mortgage companies are already getting live referrals and even full loan applications directly from ChatGPT. Chris calls this the biggest technology shift we've ever seen—and if you move quickly, you can position yourself to benefit. Whether you're an individual LO or managing a branch or region, this episode shows how you can start using AI tools to drive serious new business. Get started at http://loanofficercrm.ai or for full white-glove setup, go to http://loanofficercrm.ai/aio. Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com Powered by: Mortgage Marketing Animals

Today we talk about what Joanna Macy and Chris Johnstone's book Active Hope. Specifically the three stages of dealing with the current crisis. “Business as Usual” - Those who refuse to change. The people that believe that the current system is the best or only way. “The Great Unravelling” - Those who are inundated with despair about the fact that people are still in "business as usual" mode. The people that believe that the world is in serious decline + feel hopeless + helpless. “The Great Turning” - Those who are working “to transition from a doomed economy of industrial growth to a life-sustaining society committed to the recovery of our world.”Where are you? I waffle between 1, 2, and 3 seemingly all the time, but I spend most of my time in 2. Read the first few chapters of the book ACTIVE HOPE. Read Faron Sage's Article.Read more from Joanna Macy.SUPPORT JULIE (and the show!)DONATE to the Palestinian Children's Relief Fund AND THE Sudan Relief FundGET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM AND YOUTUBESUBSCRIBE FOR BONUS CONTENT ON PATREON.The opinions expressed by Julie Merica and Make Your Damn Bed Podcast are intended for entertainment purposes only. Make Your Damn Bed podcast is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. Support this show http://supporter.acast.com/make-your-damn-bed. Hosted on Acast. See acast.com/privacy for more information.

In this episode of LoanOfficerPodcast.com, Chris Johnstone sits down with Charles Williams — a powerhouse who went from bankruptcy to structuring $50M–$150M commercial deals and building one of the most trusted capital market networks in the country.   You'll learn:   How to create your own best customer. Charles explains how he built a lending model powered by his nonprofit, student housing acquisitions, and tax-exempt bond financing—unlocking consistent, high-quality commercial deals. Turning adversity into opportunity. Hear how a bankruptcy pushed Charles to master finance, pivot into commercial lending, and capitalize on the Jobs Act SBA First Mortgage Guarantee Program when most banks ignored it. Winning in today's AI-driven market. Charles breaks down how top capital markets players (including Morgan Stanley) are using AI to analyze complex transactions—and why being the expert in your niche is more important than ever.   This episode is a masterclass in reinvention, market awareness, and building a reputation that keeps opportunity flowing—no matter the economy. Loan officers who want to elevate their game will not want to miss it.   Subscribe and Listen Now!

In this behind-the-scenes episode, Chris Johnstone welcomes a new team member and walks them through exactly how Connection Incorporated helps loan officers dominate their markets. From mastering referrals to leveraging A.I. automation, you'll see how top producers are growing their businesses faster than ever — without chasing low-quality leads.   3 Key Takeaways:   The 4 Pillars of Growth — How to build your mortgage business using referrals from your database, real estate agents, deals in process, and A.I. search engines like ChatGPT. Automation that Works — Discover how the Loan Officer A.I. CRM runs your marketing, calling, and follow-ups automatically. Done-for-You Success System — Learn how our North American concierge team makes calls, books appointments, and helps clients close more loans every month.   See exactly how we help loan officers build consistent, referral-based growth using proven systems and cutting-edge A.I. tools.

In this episode of The LoanOfficerPodcast.com, Chris Johnstone and Carl White dive deep into the future of mortgage marketing and how AI is transforming the industry. Discover why AI-driven consumer behavior is creating a massive opportunity for early adopters and how to get ranked inside ChatGPT before your competition even realizes what's happening.   3 Key Takeaways:   Why AI search engines like ChatGPT could replace Google as the go-to place borrowers search for loan officers. How loan officers are already funding real deals directly from AI-recommended leads. The exact steps to train AI to recommend your business so you can capture the next wave of mortgage consumers.   Listen now on LoanOfficerPodcast.com and learn how to become an AI-powered loan officer before everyone else catches up.

Episode 594 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone, CEO of Loan Officer CRM, to talk about one of the biggest changes the mortgage industry has ever faced, the rise of AI-powered search and how it's already reshaping where loan officers get their leads. Chris shares how ChatGPT and other large language models are becoming the new "Google," why top producers are already closing fully completed loan applications through AI, and what every loan officer can do right now to position themselves as the go-to expert in their market before the wave hits. Together, they unpack how AI is disrupting traditional marketing, what it means to "rank" inside ChatGPT, and why being an early adopter could secure your spot for years to come. You'll also learn practical steps to get your business recognized by AI so you can start seeing real leads and closings from it. If you want to stay ahead of the curve and future-proof your mortgage business, this episode will show you exactly how to do it before everyone else catches on. Want help getting ranked and optimized for AI-driven leads? Visit LoanOfficerCRM.ai/AIO to learn more. Enjoying the podcast? Leave Carl an honest review at 5StarCarl.com. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

This kickoff episode of The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it.   You'll learn:   Why Google search will lose massive market share — and how AI referrals are already funding loans today The daily habit every LO must start NOW to build authority with the large language models How to structure your ChatGPT account so it learns you as the expert lender it should recommend first   If you want to be the LO AI recommends — not replaces — listen to this episode now.

In this episode, Chris Johnstone interviews Kevin Kenerson — one of the top 100 loan officers in the U.S. — who reveals the exact process behind turning realtor partnerships into consistent, high-quality deal flow. Kevin shares how his relationship-first approach fuels nearly all of his production, even in a shifting market.   Here's what you'll learn:   80% Referral Model: How Kevin built a purchase-driven business that thrives on long-term realtor relationships instead of rate chasing. Post-Closing Power Plays: How housewarming parties and small, thoughtful gifts spark organic referrals and repeat clients. Scaling with AI: The tools and automations Kevin uses — including AI callers and MyHomeIQ — to stay in touch with thousands of contacts effortlessly.   Listen now to learn how Kevin's system consistently fills his pipeline and keeps him ranked among the nation's top producers.

Episode 590 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this heartfelt and introspective episode, Carl reflects on the recent passing of a childhood friend and the unexpected lessons that surfaced in the days that followed. What starts as a story about loss becomes a powerful reflection on grace, gratitude, and how the people we surround ourselves with can shape the entire direction of our lives. Carl and Chris Johnstone dig into the difference between hardship and unhappiness, the quiet power of favor, and how to listen to those small nudges that push us toward meaningful connections. They explore how certain moments, both painful and beautiful, often prepare us for something greater, even when we can't see it at the time. This one is raw, real, and full of perspective. It's a reminder to reach out when someone comes to mind, appreciate the journey that shaped you, and keep learning from the people who've crossed your path. Click here to connect with Carl on Facebook. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

In this episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Frank Garay to uncover one of the biggest breakthroughs in mortgage marketing — how A.I. and ChatGPT are now recommending local loan officers directly to consumers.   Chris reveals how loan officers can position themselves to be recommended by A.I., the same way top producers once dominated Google reviews and rankings. This conversation is packed with practical insights, examples, and real success stories from the front lines of this A.I. revolution.   Key Takeaways:   From Google to A.I. Search: Why consumers are shifting from Google searches to A.I. assistants like ChatGPT and Grok — and how that impacts your mortgage business. How to Train A.I. to Recommend You: The simple steps to “teach” A.I. that you're the expert in your loan niche so it confidently refers borrowers to you. Real Success Stories: How top-ranked loan officers are already receiving fully completed mortgage applications directly from A.I. referrals.   Listen to the full episode now to learn how to get A.I. to recommend you as the go-to lender in your market.

Episode 170 In this episode, I sit down with Chris Johnstone to discuss how he and his team have cracked the code on getting ChatGPT and Grok to refer customers directly to mortgage loan officers and companies. This isn't a simple trick—it's a groundbreaking advancement where clients are now seeing loan applications come in fully on the recommendation of AI. Over the years, the mortgage industry has had to adapt to massive tech shifts—think Google Business Pages and Google Reviews driving consumer-direct originations. But the next big wave is here, and it's all about AI. Chris explains how his team is helping loan officers get ahead of the curve, leverage this new technology, and position themselves to win business in an AI-driven world. Chris's team can help you tap into this powerful opportunity. All you need to do is visit http://loanofficerbrand.com to learn more and get started. If you're interested in joining a team that supports this kind of personal and professional growth, feel free to schedule a call with me at FrankCall.com. Powered by: Mortgage Marketing Animals

The way consumers search is changing, and AI is leading the charge. In this episode, I sit down with Chris Johnstone to unpack the new rules of getting found online. If you want to generate high-quality leads from ChatGPT, Grok, and other AI engines, this is a must-listen. We cover: Why Yelp and Reddit matter more than ever How to position your brand for AI recommendations The key differences between personal vs. business branding Ninja strategies for getting five-star reviews and Reddit shout-outs How to educate your referral partners and win the AI race together AI is the new Google. Are you showing up? Grab your free prompts at LoanOfficerBrand.com and get ranked before your competitors even realize what's happening. → Learn more or book your own strategy call at FreedomPlanningCall.com  

The way consumers search is changing, and AI is leading the charge. In this episode, I sit down with Chris Johnstone to unpack the new rules of getting found online. If you want to generate high-quality leads from ChatGPT, Grok, and other AI engines, this is a must-listen. We cover: Why Yelp and Reddit matter more than ever How to position your brand for AI recommendations The key differences between personal vs. business branding Ninja strategies for getting five-star reviews and Reddit shout-outs How to educate your referral partners and win the AI race together AI is the new Google. Are you showing up? Grab your free prompts at LoanOfficerBrand.com and get ranked before your competitors even realize what's happening. → Learn more or book your own strategy call at FreedomPlanningCall.com  

Episode 579 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl and Chris Johnstone trade insights on the lessons they wish they had learned earlier, sharing candid stories that touch both business and life. You will hear why 79 percent of funded loans come from referrals, how to apply technology to people you already know, and the simple follow up rhythms with pre-approvals, partners, and your database that compound results. Carl shares why having hard conversations early protects relationships and revenue, how guarding your morning creates consistent output, and why saying no is the skill that unlocks focus, family time, and better work. They also dig into faith, the influence of your five closest relationships, the value of respectful disagreement, and why playing the long game matters more than any quick win. You will walk away with practical moves like saving a fixed percentage first, building online reviews before AI-driven search makes reputation the top ranking factor, and using your calendar so discipline beats motivation every single day. Explore the AI tool Chris mentioned here: LoanOfficerLaunch.ai Join the largest daily live meeting for loan officers here: LoanOfficerBreakfastClub.com Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Episode 577 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone to talk about how AI is truly changing the way loan officers win more deals. You'll hear how AI can dig into your past customer database, spark conversations at scale, and even book appointments straight on your calendar without you lifting a finger. Chris also shares how real estate agents are starting to leverage AI-powered tools like open house answering services to convert more leads and bring greater value to their clients. Carl and Chris tackle the big question about where technology ends and relationships begin, showing how smart loan officers can use AI to handle the heavy lifting while still doubling down on personal connections. If you've been curious about how to actually use AI to bring in more loans and referrals without wasting time on gimmicks, this episode is packed with practical strategies you can use today. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Episode 576 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone to explore how artificial intelligence is transforming the way loan officers connect with clients and referral partners. They dive into real-world strategies for using AI-powered voice assistants that can answer calls, capture leads, and even set appointments, all while keeping compliance in check. Carl and Chris break down how this technology is already being used in open house follow-ups, turning casual conversations into pre-qualified appointments without missing a beat. You'll also hear a forward-looking discussion on how AI could soon act like a new referral partner, much like Google once did, putting loan officers ahead of the curve if they act now. If you've ever wondered whether AI could really answer your phone and drive business, this episode gives you a clear picture of what's possible today and where it's heading tomorrow. Get 5 free AI prompts to start using right away at LoanOfficerBrand.com. Schedule your one-on-one strategy call at DailySuccessPlan.com.

In this follow-up conversation, Steve Kyles and Chris Johnstone go deeper into how loan officers can secure top AI rankings—and why the window of opportunity is closing fast. Learn how to: Train ChatGPT to recommend you as the go-to local expert Set up automated AI tasks that create weekly content, emails, and blog posts Build lasting visibility across ChatGPT, Gemini, Grok, and beyond Use product-specific AI chats to dominate niches like VA, FHA, and Fix & Flip Don't wait. AI is already referring borrowers. Will it recommend you? → Grab Chris's free 5-day prompt pack at loanofficerbrand.com Want help putting this into action? Book your free call now at FreedomPlanningCall.com.

In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too. We also talk about: How to build AI authority and become searchable inside ChatGPT The daily actions that train AI to recognize you as the expert How prompt stacking and discoverable chats are changing the game Why AI referrals are the new referral source for tech-savvy buyers and agents Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact. If you're ready to future-proof your business, this episode is for you. Start your AI journey at loanofficerbrand.com Start building the business you've always envisioned. Book your free Freedom Planning Call at freedomplanningcall.com

In this episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down the one AI prompt that can completely automate your content marketing as a loan officer. If you're tired of struggling with social media and want to generate leads while building your online authority, this training is a game-changer. Chris walks through how AI tools like ChatGPT can be set up to deliver weekly, personalized content that positions you as the go-to expert in your market. He also explains how your online presence—including what AI tools know about you—is becoming just as important as your referral network. Want more visibility? Better conversions? Start by owning your digital brand. Access the special offer here: https://loanofficercrm.ai/offer LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.