Podcast appearances and mentions of Chris Johnstone

In this powerhouse episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Lauren Maxwell, one of the nation's top-producing mortgage professionals (Ranked #54 on Scotsman Guide), to uncover her 38-year journey from zero knowledge in mortgages to consistently funding over $150 million annually.   Whether you're just getting licensed or you're scaling your mortgage empire, Lauren's no-fluff, boots-on-the-ground insights will supercharge your mindset, marketing, and referral relationships.   In This Episode, You'll Discover:   Lauren's #1 career advice for new LOs (and why she ignores college degrees when hiring) Her referral marketing system that drives over 130 closings per month from community events, agents, and first-time buyers How to dominate your local market by being everywhere (with real-world examples and tactics)   Like this episode? Drop a 5-star review, share with your team, and subscribe so you never miss a new episode.   Know a loan officer who needs inspiration? Forward this episode to them—it could change their career.

Episode 579 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl and Chris Johnstone trade insights on the lessons they wish they had learned earlier, sharing candid stories that touch both business and life. You will hear why 79 percent of funded loans come from referrals, how to apply technology to people you already know, and the simple follow up rhythms with pre-approvals, partners, and your database that compound results. Carl shares why having hard conversations early protects relationships and revenue, how guarding your morning creates consistent output, and why saying no is the skill that unlocks focus, family time, and better work. They also dig into faith, the influence of your five closest relationships, the value of respectful disagreement, and why playing the long game matters more than any quick win. You will walk away with practical moves like saving a fixed percentage first, building online reviews before AI-driven search makes reputation the top ranking factor, and using your calendar so discipline beats motivation every single day. Explore the AI tool Chris mentioned here: LoanOfficerLaunch.ai Join the largest daily live meeting for loan officers here: LoanOfficerBreakfastClub.com Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

In this warm, idea-packed episode of The Forest School Podcast, Lewis and Wem move from personal updates to a deep dive on resilience. Using Looby McNamara's Cultural Emergence and Chris Johnstone's framing, they explore recovery, adaptive, transformative, and spreading resilience. They challenge the “just power through” myth, contrast perseverance with true resilience, and look at how groups become more sustainable through transparency, shared roles, and flatter hierarchies. Expect practical examples from fire-lighting to policy writing, plus reflections on neurodivergence, school attendance narratives, and how adults can model resilience when there's a supportive team around them.⏱ Chapter Timings:00:00 – Patreon intro and setting the scene for a busy month01:39 – London “bird orchestra,” road trip vibes, and upcoming FSA plans04:26 – What the FSA road shows are and why mini-conferences matter06:03 – Workshop picks: coil baskets, nature connection, and “dangerous toys”07:24 – A secret embargoed event, outfit chat, and Wem begins a PhD10:28 – Four types of resilience via Looby McNamara and Chris Johnstone12:53 – Oxford definitions: beyond “hardness” to bouncing and recovery20:12 – Adaptive resilience vs perseverance: the fire-lighting example22:42 – Community resilience: transparency, small teams, and avoiding burnout41:54 – Modelling resilience, flatter hierarchies, and support networks

In this powerful episode, host Chris Johnstone sits down with Carl White, one of the most respected voices in the mortgage industry, to reveal how AI is transforming the way loan officers generate leads, close deals, and build long-term referral partnerships. If you're looking to future-proof your business and get an edge in today's competitive market, you won't want to miss this conversation.   You'll Learn:   AI for Open Houses: How to use AI voice agents to instantly qualify open house leads and fill your calendar with appointments. Compliance & Best Practices: What AI can and can't do legally when it comes to applications—and how to stay compliant. Winning Referrals with AI: Why AI-powered interactions impress agents and borrowers, making them eager to send you business.   Watch now to discover how you can start using these strategies today to grow your mortgage business with AI and referrals.   Hit the Subscribe button so you never miss an episode, drop a comment with your biggest takeaway, and visit LoanOfficerBrand.com  to grab your free AI mortgage prompts that will help you close more loans and build stronger referral partnerships.

Episode 577 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone to talk about how AI is truly changing the way loan officers win more deals. You'll hear how AI can dig into your past customer database, spark conversations at scale, and even book appointments straight on your calendar without you lifting a finger. Chris also shares how real estate agents are starting to leverage AI-powered tools like open house answering services to convert more leads and bring greater value to their clients. Carl and Chris tackle the big question about where technology ends and relationships begin, showing how smart loan officers can use AI to handle the heavy lifting while still doubling down on personal connections. If you've been curious about how to actually use AI to bring in more loans and referrals without wasting time on gimmicks, this episode is packed with practical strategies you can use today. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Episode 576 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl sits down with Chris Johnstone to explore how artificial intelligence is transforming the way loan officers connect with clients and referral partners. They dive into real-world strategies for using AI-powered voice assistants that can answer calls, capture leads, and even set appointments, all while keeping compliance in check. Carl and Chris break down how this technology is already being used in open house follow-ups, turning casual conversations into pre-qualified appointments without missing a beat. You'll also hear a forward-looking discussion on how AI could soon act like a new referral partner, much like Google once did, putting loan officers ahead of the curve if they act now. If you've ever wondered whether AI could really answer your phone and drive business, this episode gives you a clear picture of what's possible today and where it's heading tomorrow. Get 5 free AI prompts to start using right away at LoanOfficerBrand.com. Schedule your one-on-one strategy call at DailySuccessPlan.com.

In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach, one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman's Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment.   What You'll Learn:   How to grow your business by thinking like a marketer, not just a loan officer. The 4 levels of real estate agent relationships—and how to earn primary status over time. Why getting licensed in multiple states helped Oleg tap into new markets and add $100M in volume.   BONUS: Oleg breaks down his 3-step formula for having your best year ever in ANY market.   If you're ready to scale your mortgage business with proven strategies from one of the best in the industry, don't miss this episode.   Subscribe, leave a review, and share this with a fellow loan officer!

In this episode of The Loan Officer Podcast with Chris Johnstone, discover how to double your referrals from your database and unlock new high-value referral partner relationships every single month—all using AI and The Loan Officer CRM.   You'll learn:   The Loan Officer Launch – How to wake up your past client and lead database with an irresistible AI tool that drives referrals. AI Database Activator – A year-long, automated workflow that nurtures clients, asks for referrals, and creates new referral partner opportunities monthly. Scalable AI Conversations – How to handle hundreds of client and partner conversations at once without lifting a finger.   If you're ready to get more business from the people who already know, like, and trust you—and start building partnerships with real estate agents, financial planners, and other professionals—this episode is your blueprint.   Watch now and see how you can launch this system in your business risk-free: https://LoanOfficerCRM.ai/offer

In this episode of the Loan Officer Marketing Podcast with Chris Johnstone, discover how AI voice agents are transforming the mortgage industry and why loan officers who implement now are getting more qualified appointments, stronger realtor relationships, and closing more deals.   Here's what you'll learn:   Turn Missed Calls into Closed Loans: How AI voice answering captures every lead, qualifies them instantly, and books them on your calendar — without you picking up the phone. Dominate Open Houses with AI: Use AI check-in agents to partner with top listing agents, pre-qualify buyers, and get a steady stream of motivated borrowers. Proven Agent Appointment System: How to access and market to a qualified agent list, rotate irresistible offers, and book realtor meetings every week.   If you're a loan officer who wants more deals from the leads you already have — without chasing them down — this is a must-watch episode.   Special Offer: Visit LoanOfficerCRM.ai/offer to waive your $297 setup fee and get your AI voice agent running in under 30 days.

In this episode, Chris Johnstone sits down with Brandon Barnum, CEO of HOA.com and author of Raving Referrals, to reveal how loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies.   Here's what you'll learn in this powerful episode:   How to fill rooms with realtors and teach high-value referral classes (without reinventing the wheel) The trusted team strategy that turns your vendors into active referral partners How one loan officer got paid back in 60 days just by positioning themselves as an expert in front of local realtors   Whether you're a seasoned mortgage pro or looking to grow your realtor referral base, this episode is packed with plug-and-play strategies that work in any market.   Watch the full episode and learn how to grow your mortgage business through referrals:   Leave a 5-star review and share with another loan officer who needs to hear this!

In this episode, Chris Johnstone and Steve Kyles reveal the exact process for getting ChatGPT to recommend you to high-quality mortgage leads. If you're a loan officer looking to future-proof your business and tap into the next big wave of consumer-direct traffic, this is a must-watch.   Here's what you'll learn:   How to train ChatGPT to recognize you as a local mortgage expert The daily strategy to build AI authority and boost referrals A simple, repeatable method to generate leads using prompt stacking and discoverable chats   Ready to turn AI into your #1 referral partner?   Watch the full episode now and get your 5 free prompts at https://www.loanofficerbrand.com   Subscribe for weekly mortgage marketing insights to grow your business with AI, automation, and proven referral systems.

In this powerhouse episode of the Loan Officer Podcast, Chris Johnstone sits down with mortgage industry legend JJ Mazzo, a consistent top producer in the Scotsman Guide Top 100 and author of the newly released book Perseverance Principles. JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortgage business—and shares the real-world tactics that work right now.   How JJ uses leveraged events to generate 20–30 leads in 90 minutes The simple calendar system JJ uses to call 100+ realtors a day Why the real value of social media is not what you think—and how to dominate with personal relationships   Whether you're just starting out or a seasoned originator, this is a masterclass on grit, growth, and getting deals done.   Watch the full episode now to learn how to scale your business, avoid burnout, and dominate your local market.   Grab JJ's new book at https://www.perseveranceprinciples.com   Don't forget to subscribe and turn on notifications so you never miss an episode!

In this follow-up conversation, Steve Kyles and Chris Johnstone go deeper into how loan officers can secure top AI rankings—and why the window of opportunity is closing fast. Learn how to: Train ChatGPT to recommend you as the go-to local expert Set up automated AI tasks that create weekly content, emails, and blog posts Build lasting visibility across ChatGPT, Gemini, Grok, and beyond Use product-specific AI chats to dominate niches like VA, FHA, and Fix & Flip Don't wait. AI is already referring borrowers. Will it recommend you? → Grab Chris's free 5-day prompt pack at loanofficerbrand.com Want help putting this into action? Book your free call now at FreedomPlanningCall.com.

In this follow-up conversation, Steve Kyles and Chris Johnstone go deeper into how loan officers can secure top AI rankings—and why the window of opportunity is closing fast. Learn how to: Train ChatGPT to recommend you as the go-to local expert Set up automated AI tasks that create weekly content, emails, and blog posts Build lasting visibility across ChatGPT, Gemini, Grok, and beyond Use product-specific AI chats to dominate niches like VA, FHA, and Fix & Flip Don't wait. AI is already referring borrowers. Will it recommend you? → Grab Chris's free 5-day prompt pack at loanofficerbrand.com Want help putting this into action? Book your free call now at FreedomPlanningCall.com.

In this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down how AI is fundamentally changing the mortgage industry—and how forward-thinking loan officers are already using it to get direct referrals from ChatGPT.   Discover the new AI tools, strategies, and automations that help you:   Stand out as the top expert in your local market Build relationships with ChatGPT and become the go-to loan officer it recommends Automate your content, marketing, and follow-ups to close more deals with less effort   This episode is a must-watch for loan officers who don't want to get left behind. You'll walk away with real examples and practical steps to start generating leads from AI today.   Get your free AI starter prompts at: https://loanofficerbrand.com   Subscribe to never miss an episode and turn on the bell for alerts! Drop your questions or insights in the comments—we'd love to hear from you!

In this high-impact episode, host Chris Johnstone interviews Kory Kavanewsky, the #23 ranked Loan Officer in the United States according to Scotsman's Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-star experience every time.   You'll learn:   The one question Kory asks every client that makes 5-star reviews almost automatic How building relationships with financial planners turns you into a trusted advisor (and lead magnet) His tangible direct mail and social engagement system that keeps past clients coming back year after year   Listen now to learn how Kory Kavanewsky, one of the top LOs in the nation, structures a $280M/year business without chasing cold leads.   Want more top-producing insights like this every week?   Subscribe now at LoanOfficerPodcast.com and never miss an episode.

In this high-impact episode, Chris Johnstone interviews Jason Nichols, co-founder of MortgageQ.ai, a revolutionary A.I.-powered platform built specifically for mortgage professionals who want to dominate the non-QM market.   Whether you're tired of memorizing guidelines or losing deals waiting for underwriters to call back, this episode will show you how to convert more self-employed and non-traditional borrowers in real time.   You'll discover: How to use A.I. to instantly match non-QM borrowers with eligible TPO lenders (live scenario matching while you're on the phone!) The secret to onboarding and empowering new LOs faster in a non-QM environment Creative marketing strategies for using MortgageQ at open houses, investor meetups, and real estate offices to generate more deals   Bonus: Learn about the new integration of MortgageQ directly into the Loan Officer A.I. CRM, giving you direct access to real-time loan scenario analysis from inside your CRM — completely FREE.   Visit https://www.mortgageq.ai to get your free account and test real loan scenarios today.   Like what you hear? Hit Subscribe, share this episode with a fellow LO, and don't forget to join us every Friday at noon for our free AI Inner Circle Training — helping you stay ahead of the curve and grow your business with A.I.

In this episode, Chris Johnstone reveals the cutting-edge strategy loan officers are using to get ranked inside ChatGPT—and how it's turning into qualified mortgage deals every month. If you're a mortgage professional looking to build authority, generate high-quality leads, and close more loans using AI, this is a must-watch.   Here's what you'll learn in this episode:   How to Get ChatGPT to Recommend You: Learn how to update your ChatGPT profile so you show up when consumers ask AI for the best loan officer in your area. 3 Daily Habits That Build AI Authority: Simple ways to use AI every day that increase your brand visibility on Google and inside ChatGPT. Unlock the Power of Prompt Stacking & Discoverable Threads: How to structure AI chats that get indexed by Google and lead to real inbound leads.   Don't miss this game-changing episode—especially if you want to future-proof your mortgage business.   Watch now and visit https://www.LoanOfficerBrand.com to get your 5 free AI prompts and book a strategy call with Chris's team.  

In this loan officer marketing podcast, Chris Johnstone is going to show you how to build Facebook Ad campaign, not just for lead generation but to drive referrals that turn into closed, funded mortgage deals. Here's what you'll learn: The Facebook Ad Strategy That Attracts Referrals: How to run ads that naturally lead to referral deals, not just cold leads. The Exact Follow-Up Process That Closes Loans: Scripts, tools, and automation techniques that convert leads into closed loans through referrals. The #1 Mistake Loan Officers Make With Ads: Why most ads fail—and the simple changes that can lead to consistent closings.   Whether you're running Facebook Ads now or just getting started, this episode gives you a proven, step-by-step system designed specifically for mortgage professionals.   Watch now to discover how to turn Facebook Ads into closed, funded mortgage deals through referrals! Don't forget to like, subscribe, and share this episode with fellow loan officers.  

In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too. We also talk about: How to build AI authority and become searchable inside ChatGPT The daily actions that train AI to recognize you as the expert How prompt stacking and discoverable chats are changing the game Why AI referrals are the new referral source for tech-savvy buyers and agents Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact. If you're ready to future-proof your business, this episode is for you. Start your AI journey at loanofficerbrand.com Start building the business you've always envisioned. Book your free Freedom Planning Call at freedomplanningcall.com

In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too. We also talk about: How to build AI authority and become searchable inside ChatGPT The daily actions that train AI to recognize you as the expert How prompt stacking and discoverable chats are changing the game Why AI referrals are the new referral source for tech-savvy buyers and agents Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact. If you're ready to future-proof your business, this episode is for you. Start your AI journey at loanofficerbrand.com Start building the business you've always envisioned. Book your free Freedom Planning Call at freedomplanningcall.com

Episode 160 In this episode, I sit down with Chris Johnstone, founder of the Loan Officer AI CRM, to talk about the fast-moving world of AI in the mortgage industry. While many loan officers feel overwhelmed or like they're falling behind, Chris explains why that's not the case—and how staying tuned in is the key to staying ahead. We dive into how AI is being used right now, what tools are making the biggest difference, and how any loan officer can begin integrating this powerful tech into their daily workflow. Want to learn how to deploy AI in your business? Join us every Friday at LoanOfficerBreakfastClub.com at 9AM ET Or catch Chris live at BuildItWithChris.com at Noon ET Get started now at LoanOfficerBrand.com – all resources are 100% free for loan officers nationwide! Schedule a one-on-one free coaching call, click here or visit DailySuccessPlan.com.

Artificial Intelligence is transforming the mortgage industry faster than Google ever did—and most loan officers are not prepared. In this episode, Chris Johnstone reveals how AI is already replacing traditional search and what you need to do right now to stay relevant, rank higher, and close more deals.   Here's what you'll learn:   How AI search is outpacing Google—and how to use it to generate high-quality mortgage leads. 3 AI-powered strategies to generate more referrals from your past clients, real estate agents, and even insurance partners. A genius strategy to multiply your 5-star reviews and improve your visibility on Google and ChatGPT.   Watch this episode to discover exactly how to implement AI in your mortgage business, dominate search rankings, and build referral momentum. Then head over to https://www.chriswebinar.com to grab your free AI prompts and book a strategy call.

Want to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines.   You'll discover:   The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and trust. How to automate client follow-up using AI to consistently earn referrals and reviews from every deal. The secret to ranking on ChatGPT and Google using content, reviews, and CRM workflows that compound your authority over time.   Listen now and get the full blueprint that our top clients use to generate inbound calls from qualified buyers—and see how you can do the same.   Visit LOReferrals.com to book your free strategy call.   Don't forget to like, subscribe, and turn on notifications so you never miss a chance to grow your mortgage business with the latest AI and marketing strategies.

In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads.   What You'll Learn:   The 4 key ranking factors Google and ChatGPT use to decide who shows up first (E-E-A-T) How to use AI prompts to generate weekly content that gets referrals from both humans and AI Real-life success stories of loan officers closing deals from ChatGPT referrals   If you're ready to build AI-powered authority and generate more referrals, visit https://www.LoanOfficerCRM.ai to get your free SEO + ChatGPT Visibility Report and book a strategy call with our team.

AI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources.   Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad Why Google reviews and AI rankings are your new referral proof—and how to get both working for you The 3-pillar strategy to dominate referrals from your database, agents, and AI search engines   Ready to see how you rank in AI search and get a custom game plan to boost your visibility?   Get your free report now at LOReferrals.com and book a strategy call with our team.

In this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market.   You'll get to learn:   The exact systems Adam used to scale from 5 to 38+ closings per month Why referrals from past clients convert 3x better than realtor leads—and how he leverages that How he uses live events, agent pyramids, and automation to deepen realtor relationships at scale   Whether you're closing 3 deals or 30, this episode will show you what it takes to grow with systems, not stress.

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.   If you're a loan officer looking to dominate your local market, this is the episode you can't afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.   In this episode:  

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Ready to build long-term visibility and trust in an AI-first world? In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does. In Part 2, you'll learn:  • Why Google Gemini's new AI results make traditional SEO nearly obsolete  • How to reverse-engineer where ChatGPT gets its recommendations  • The hidden power of press releases and social proof in AI rankings  • How to use AI branding as a door-opener with qualified real estate agents  This isn't about getting smarter—it's about staying visible.  Get help implementing it all: AIMortgageDeals.com  Need a tactical plan to take more action?: FreedomPlanningCall.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Ready to build long-term visibility and trust in an AI-first world? In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does. In Part 2, you'll learn:  • Why Google Gemini's new AI results make traditional SEO nearly obsolete  • How to reverse-engineer where ChatGPT gets its recommendations  • The hidden power of press releases and social proof in AI rankings  • How to use AI branding as a door-opener with qualified real estate agents  This isn't about getting smarter—it's about staying visible.  Get help implementing it all: AIMortgageDeals.com  Need a tactical plan to take more action?: FreedomPlanningCall.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

In this episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down the one AI prompt that can completely automate your content marketing as a loan officer. If you're tired of struggling with social media and want to generate leads while building your online authority, this training is a game-changer. Chris walks through how AI tools like ChatGPT can be set up to deliver weekly, personalized content that positions you as the go-to expert in your market. He also explains how your online presence—including what AI tools know about you—is becoming just as important as your referral network. Want more visibility? Better conversions? Start by owning your digital brand. Access the special offer here: https://loanofficercrm.ai/offer LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

AI just changed how people search—and it's transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google's new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways: Gemini AI is changing the game – 70% of search traffic is no longer clicking websites. Learn how to be the loan officer AI recommends instead. How to train AI to see you as the expert – Turn every client question into an opportunity to build online authority. Done-for-you workflow to dominate AI search – Discover the simple system to turn emails into blog posts, videos, social media content, and AI-friendly assets. Visit LoanOfficerBrand.com for the free AI Prompt Kit and LoanOfficerCRM.ai/offer for the CRM with unlimited agent data. Thank you for listening!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. AI isn't the future—it's already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced? In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google's latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy.  Here's what you'll learn in Part 1:  Why Google's Gemini rollout just changed search forever  How to start showing up in AI-driven search results—before your competition  The 4 things every loan officer must do now to stay relevant in an AI-first world  The exact daily workflow Chris uses to train AI to recommend you  If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap.  Book a free strategy call with Chris's team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. AI isn't the future—it's already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced? In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google's latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy.  Here's what you'll learn in Part 1:  Why Google's Gemini rollout just changed search forever  How to start showing up in AI-driven search results—before your competition  The 4 things every loan officer must do now to stay relevant in an AI-first world  The exact daily workflow Chris uses to train AI to recommend you  If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap.  Book a free strategy call with Chris's team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here's what you'll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation. How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old). The simple CRM organization tip that led to a 95% increase in past client business. Don't miss this episode! Want to copy Peter's system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

In this exclusive podcast episode of LoanOfficerPodcast.com, we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic relationship-building and how to create and exceptional service experience and leverage that into more referrals and referral relationships.   Key Takeaways: Uncover how Tammy converts everyday transactions into consistent, high-quality referrals. Learn how proactive communication and disciplined team-building fuel her sustainable growth. Understand her approach to creating an authentic, referral-driven business without buying leads. Listen now to unlock Tammy Saul's powerful insights and apply these powerful lessons to your mortgage business!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.  In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results. You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.  Here's what you'll learn in this episode:  A 4-step prompt strategy to train AI to recognize and recommend you  How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms  Why “being found in AI” is today's version of ranking first on Google  The #1 mistake most LOs make with content (and how to fix it fast)  Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.  In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results. You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.  Here's what you'll learn in this episode:  A 4-step prompt strategy to train AI to recognize and recommend you  How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms  Why “being found in AI” is today's version of ranking first on Google  The #1 mistake most LOs make with content (and how to fix it fast)  Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with referral partners. Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets. Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.

How Sean Herrero Went from Zero to $220 Million in Mortgage Production

In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here's what you'll discover:   How to implement a clear, scripted process to efficiently handle large volumes of loans without sacrificing quality. Proven techniques to build strong, lasting relationships with real estate agents through valuable education and seminars. Essential mindset shifts to move from simply processing transactions to consistently delivering exceptional client experiences. Watch the episode now to learn Matt Weaver's proven success strategies.

In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships.   Here's what you'll discover:   How to win jumbo, complex, and non-traditional loans that big banks can't touch The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices How adding bridge lending created a second revenue stream (and even more referrals)   Watch the episode now to learn how to grow in any market — especially when others are pulling back.

In this powerful episode of The Loan Officer Marketing Podcast, top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today.   Here's what you'll discover:   How Ben built a scalable business model while maintaining world-class customer service The real difference between a transactional lender and a relationship lender (and why it matters) How to create profitable corporate partnerships that bring in steady deal flow   Want to learn how to scale your loan business without burning out?-Don't miss this episode   Watch the full episode now and take your next step toward massive growth.

In this high-impact episode of The Loan Officer Marketing Podcast, Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here's what you'll learn: - The referral-first strategy that helped the #4 loan officer in the U.S. grow by $204M last year  - Why 77% of borrowers close with the first lender they speak to — and how to make sure that's you  - How to leverage AI and appointment setters to stay top-of-mind and generate consistent deals from your database and referral partners Ready to start booking 3–5 qualified appointments per week without lifting the phone yourself?  Apply now for our AI-powered Appointment Setting Program at AIMortgageDeals.com or text “APPLY” to 704-635-6076 to chat with our AI and see the system in action.

Jim and Ray welcome Chris Johnstone, a Japan expert and former CIA, National Security Council, and Pentagon official, to discuss the implications of the recently announced U.S. tariffs on Japan's economy, politics, trade policies, and alliance with America.Chris explains Japan's crucial role as a node in America's Indo-Pacific alliance structure, but also, since the 2017 U.S. withdrawal from the Trans-Pacific Partnership, Japan has been assuming a greater leadership role in the region.U.S. tariffs will likely significantly impact Japan's GDP growth as well as its ability to finance the U.S.-produced weapons needed to defend itself against a rapidly growing Chinese military threat. Japan, like many other Indo-Pacific countries, will likely seek to strengthen its own domestic industries and diversify its trading relationships to reduce its reliance on the U.S. market and sources for high-end military equipment.Japan's government is facing upcoming elections in which it will need to be seen as effective in countering the U.S. tariffs. The government will not want to be seen as weak or submissive to the U.S. in its responses while still protecting its overall relationship with Washington.Chris examines the pros and cons of various approaches Japan may take in response to reciprocal tariffs, as well as the larger question of how America's abrupt policy changes and dismissal of previous trade agreements undermines the trust of its most important East Asian ally.Learn more about Chris Johnstone at the Asia Group or follow him on LinkedIn.Follow us on X, @IndoPacPodcast, or on LinkedIn or BlueSky under our show title, "Why Should We Care About the Indo-Pacific?"Follow Ray Powell on X (@GordianKnotRay) or on LinkedIn. Follow Jim Carouso on LinkedIn.Our podcast is produced by IEJ Media and Ian Ellis-Jones, follow him on X (@ianellisjones) or LinkedIn. This podcast is sponsored by BowerGroupAsia, a strategic advisory firm that specializes in the Indo-Pacific.

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch.  They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris's concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing.  Want to see how this can work for your business? Book a strategy call at LOAppointments.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch.  They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris's concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing.  Want to see how this can work for your business? Book a strategy call at LOAppointments.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Chris Johnstone to dive into the latest advancements in AI technology, specifically focusing on the new ChatGPT Operator feature. Chris explains how this powerful tool can automate tasks like grocery shopping and real estate searches, making it a game-changer for busy individuals. They also discuss the recent emergence of Deep Seek, an AI that has taken the app store by storm, and its implications for the market. Additionally, Carl shares valuable insights from his experiences, including the significance of owning your marketing platforms and not relying solely on social media channels. Whether you're a loan officer, real estate agent, or just curious about AI, this episode is packed with information you won't want to miss! Visit LoanOfficerCRM.ai today to discover how our powerful CRM can transform your operations. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Chris Johnstone and discusses the importance of leveraging your time and resources to maximize your results. Discover the two key areas that can significantly boost your production: marketing to your past database and building relationships with real estate agents. Learn how to implement scalable processes that allow you to close more loans without burning out. Whether you're a seasoned loan officer or just starting out, this episode is packed with actionable insights to help you grow your business and capture market share in a competitive landscape. Don't forget to visit LOappointments.com to learn more about how you can leverage appointment-setting services to supercharge your loan production! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.