Podcast appearances and mentions of Chris Johnstone

Australian tennis player

  • 55PODCASTS
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Best podcasts about Chris Johnstone

Latest podcast episodes about Chris Johnstone

Loan Officer Wealth
How Top Loan Officers Are Ranking on ChatGPT and Closing Deals with Chris Johnstone and Steve Kyles

Loan Officer Wealth

Play Episode Listen Later Jul 15, 2025 28:52


In this episode, Chris Johnstone reveals the cutting-edge strategy loan officers are using to get ranked inside ChatGPT—and how it's turning into qualified mortgage deals every month. If you're a mortgage professional looking to build authority, generate high-quality leads, and close more loans using AI, this is a must-watch.   Here's what you'll learn in this episode:   How to Get ChatGPT to Recommend You: Learn how to update your ChatGPT profile so you show up when consumers ask AI for the best loan officer in your area. 3 Daily Habits That Build AI Authority: Simple ways to use AI every day that increase your brand visibility on Google and inside ChatGPT. Unlock the Power of Prompt Stacking & Discoverable Threads: How to structure AI chats that get indexed by Google and lead to real inbound leads.   Don't miss this game-changing episode—especially if you want to future-proof your mortgage business.   Watch now and visit https://www.LoanOfficerBrand.com to get your 5 free AI prompts and book a strategy call with Chris's team.  

Loan Officer Wealth
How to Turn Facebook Ads Into Closed, Funded Mortgage Deals from Referrals

Loan Officer Wealth

Play Episode Listen Later Jul 8, 2025 69:50


In this loan officer marketing podcast, Chris Johnstone is going to show you how to build Facebook Ad campaign, not just for lead generation but to drive referrals that turn into closed, funded mortgage deals. Here's what you'll learn: The Facebook Ad Strategy That Attracts Referrals: How to run ads that naturally lead to referral deals, not just cold leads. The Exact Follow-Up Process That Closes Loans: Scripts, tools, and automation techniques that convert leads into closed loans through referrals. The #1 Mistake Loan Officers Make With Ads: Why most ads fail—and the simple changes that can lead to consistent closings.   Whether you're running Facebook Ads now or just getting started, this episode gives you a proven, step-by-step system designed specifically for mortgage professionals.   Watch now to discover how to turn Facebook Ads into closed, funded mortgage deals through referrals! Don't forget to like, subscribe, and share this episode with fellow loan officers.  

Loan Officer Leadership Podcast
444. Get Found on ChatGPT: Chris Johnstone's Strategy for Loan Officers

Loan Officer Leadership Podcast

Play Episode Listen Later Jul 4, 2025 26:55


In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too. We also talk about: How to build AI authority and become searchable inside ChatGPT The daily actions that train AI to recognize you as the expert How prompt stacking and discoverable chats are changing the game Why AI referrals are the new referral source for tech-savvy buyers and agents Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact. If you're ready to future-proof your business, this episode is for you. Start your AI journey at loanofficerbrand.com Start building the business you've always envisioned. Book your free Freedom Planning Call at freedomplanningcall.com

Loan Officer Leadership
444. Get Found on ChatGPT: Chris Johnstone's Strategy for Loan Officers

Loan Officer Leadership

Play Episode Listen Later Jul 4, 2025 26:55


In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too. We also talk about: How to build AI authority and become searchable inside ChatGPT The daily actions that train AI to recognize you as the expert How prompt stacking and discoverable chats are changing the game Why AI referrals are the new referral source for tech-savvy buyers and agents Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact. If you're ready to future-proof your business, this episode is for you. Start your AI journey at loanofficerbrand.com Start building the business you've always envisioned. Book your free Freedom Planning Call at freedomplanningcall.com

Loan Officer Gizmos and Gadgets
You're Not Behind — You're Right On Time

Loan Officer Gizmos and Gadgets

Play Episode Listen Later Jul 3, 2025 30:46


Episode 160 In this episode, I sit down with Chris Johnstone, founder of the Loan Officer AI CRM, to talk about the fast-moving world of AI in the mortgage industry. While many loan officers feel overwhelmed or like they're falling behind, Chris explains why that's not the case—and how staying tuned in is the key to staying ahead. We dive into how AI is being used right now, what tools are making the biggest difference, and how any loan officer can begin integrating this powerful tech into their daily workflow. Want to learn how to deploy AI in your business? Join us every Friday at LoanOfficerBreakfastClub.com at 9AM ET Or catch Chris live at BuildItWithChris.com at Noon ET Get started now at LoanOfficerBrand.com – all resources are 100% free for loan officers nationwide! Schedule a one-on-one free coaching call, click here or visit DailySuccessPlan.com.

Loan Officer Wealth
Rank on ChatGPT, Close More Loans, and Get More Referrals with This AI Mortgage Strategy

Loan Officer Wealth

Play Episode Listen Later Jun 27, 2025 29:57


Artificial Intelligence is transforming the mortgage industry faster than Google ever did—and most loan officers are not prepared. In this episode, Chris Johnstone reveals how AI is already replacing traditional search and what you need to do right now to stay relevant, rank higher, and close more deals.   Here's what you'll learn:   How AI search is outpacing Google—and how to use it to generate high-quality mortgage leads. 3 AI-powered strategies to generate more referrals from your past clients, real estate agents, and even insurance partners. A genius strategy to multiply your 5-star reviews and improve your visibility on Google and ChatGPT.   Watch this episode to discover exactly how to implement AI in your mortgage business, dominate search rankings, and build referral momentum. Then head over to https://www.chriswebinar.com to grab your free AI prompts and book a strategy call.

Loan Officer Wealth
Double Your Mortgage Referrals by Ranking on Google and ChatGPT with 5-Star Reviews

Loan Officer Wealth

Play Episode Listen Later Jun 24, 2025 20:42


Want to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines.   You'll discover:   The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and trust. How to automate client follow-up using AI to consistently earn referrals and reviews from every deal. The secret to ranking on ChatGPT and Google using content, reviews, and CRM workflows that compound your authority over time.   Listen now and get the full blueprint that our top clients use to generate inbound calls from qualified buyers—and see how you can do the same.   Visit LOReferrals.com to book your free strategy call.   Don't forget to like, subscribe, and turn on notifications so you never miss a chance to grow your mortgage business with the latest AI and marketing strategies.

Loan Officer Wealth
How to Get High-Quality Referrals by Ranking on Google and AI Searches

Loan Officer Wealth

Play Episode Listen Later Jun 13, 2025 28:04


In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads.   What You'll Learn:   The 4 key ranking factors Google and ChatGPT use to decide who shows up first (E-E-A-T) How to use AI prompts to generate weekly content that gets referrals from both humans and AI Real-life success stories of loan officers closing deals from ChatGPT referrals   If you're ready to build AI-powered authority and generate more referrals, visit https://www.LoanOfficerCRM.ai to get your free SEO + ChatGPT Visibility Report and book a strategy call with our team.

Loan Officer Wealth
How Loan Officers Can Close More Deals by Ranking in ChatGPT, AI, and Google Searches

Loan Officer Wealth

Play Episode Listen Later Jun 10, 2025 13:26


AI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources.   Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad Why Google reviews and AI rankings are your new referral proof—and how to get both working for you The 3-pillar strategy to dominate referrals from your database, agents, and AI search engines   Ready to see how you rank in AI search and get a custom game plan to boost your visibility?   Get your free report now at LOReferrals.com and book a strategy call with our team.

Loan Officer Wealth
How Adam Crosley Built a 200+ Loan Business in a Rural Market

Loan Officer Wealth

Play Episode Listen Later Jun 6, 2025 34:07


In this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market.   You'll get to learn:   The exact systems Adam used to scale from 5 to 38+ closings per month Why referrals from past clients convert 3x better than realtor leads—and how he leverages that How he uses live events, agent pyramids, and automation to deepen realtor relationships at scale   Whether you're closing 3 deals or 30, this episode will show you what it takes to grow with systems, not stress.

Loan Officer Wealth
How to Become an AI-Powered Loan Officer in 2025 with Chris Johnstone & Steve Kyles

Loan Officer Wealth

Play Episode Listen Later Jun 4, 2025 17:11


SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.   If you're a loan officer looking to dominate your local market, this is the episode you can't afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.   In this episode:  

Loan Officer Leadership Podcast
434. These 4 AI Shifts Will Reshape the Mortgage Industry—Part 2

Loan Officer Leadership Podcast

Play Episode Listen Later May 31, 2025 19:08


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Ready to build long-term visibility and trust in an AI-first world? In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does. In Part 2, you'll learn:  • Why Google Gemini's new AI results make traditional SEO nearly obsolete  • How to reverse-engineer where ChatGPT gets its recommendations  • The hidden power of press releases and social proof in AI rankings  • How to use AI branding as a door-opener with qualified real estate agents  This isn't about getting smarter—it's about staying visible.  Get help implementing it all: AIMortgageDeals.com  Need a tactical plan to take more action?: FreedomPlanningCall.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Loan Officer Leadership
434. These 4 AI Shifts Will Reshape the Mortgage Industry—Part 2

Loan Officer Leadership

Play Episode Listen Later May 31, 2025 19:08


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Ready to build long-term visibility and trust in an AI-first world? In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does. In Part 2, you'll learn:  • Why Google Gemini's new AI results make traditional SEO nearly obsolete  • How to reverse-engineer where ChatGPT gets its recommendations  • The hidden power of press releases and social proof in AI rankings  • How to use AI branding as a door-opener with qualified real estate agents  This isn't about getting smarter—it's about staying visible.  Get help implementing it all: AIMortgageDeals.com  Need a tactical plan to take more action?: FreedomPlanningCall.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Loan Officer Freedom
LOBC Replay 5-30-25

Loan Officer Freedom

Play Episode Listen Later May 30, 2025 39:49


In this episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down the one AI prompt that can completely automate your content marketing as a loan officer. If you're tired of struggling with social media and want to generate leads while building your online authority, this training is a game-changer. Chris walks through how AI tools like ChatGPT can be set up to deliver weekly, personalized content that positions you as the go-to expert in your market. He also explains how your online presence—including what AI tools know about you—is becoming just as important as your referral network. Want more visibility? Better conversions? Start by owning your digital brand. Access the special offer here: https://loanofficercrm.ai/offer LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

Loan Officer Wealth
Carl White & Chris Johnstone Discuss How to Become the Loan Officer That Google Recommends

Loan Officer Wealth

Play Episode Listen Later May 30, 2025 25:34


AI just changed how people search—and it's transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google's new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways: Gemini AI is changing the game – 70% of search traffic is no longer clicking websites. Learn how to be the loan officer AI recommends instead. How to train AI to see you as the expert – Turn every client question into an opportunity to build online authority. Done-for-you workflow to dominate AI search – Discover the simple system to turn emails into blog posts, videos, social media content, and AI-friendly assets. Visit LoanOfficerBrand.com for the free AI Prompt Kit and LoanOfficerCRM.ai/offer for the CRM with unlimited agent data. Thank you for listening!

Loan Officer Leadership Podcast
433. These 4 AI Shifts Will Reshape the Mortgage Industry—Part 1

Loan Officer Leadership Podcast

Play Episode Listen Later May 29, 2025 23:01


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. AI isn't the future—it's already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced? In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google's latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy.  Here's what you'll learn in Part 1:  Why Google's Gemini rollout just changed search forever  How to start showing up in AI-driven search results—before your competition  The 4 things every loan officer must do now to stay relevant in an AI-first world  The exact daily workflow Chris uses to train AI to recommend you  If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap.  Book a free strategy call with Chris's team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode

Loan Officer Leadership
433. These 4 AI Shifts Will Reshape the Mortgage Industry—Part 1

Loan Officer Leadership

Play Episode Listen Later May 29, 2025 23:01


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. AI isn't the future—it's already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced? In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google's latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy.  Here's what you'll learn in Part 1:  Why Google's Gemini rollout just changed search forever  How to start showing up in AI-driven search results—before your competition  The 4 things every loan officer must do now to stay relevant in an AI-first world  The exact daily workflow Chris uses to train AI to recommend you  If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap.  Book a free strategy call with Chris's team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode

Loan Officer Wealth
How Peter Pessetto Helped Book 216 Referrals & 95% More Past Client Business – Without Being a Loan Officer

Loan Officer Wealth

Play Episode Listen Later May 27, 2025 30:42


In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here's what you'll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation. How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old). The simple CRM organization tip that led to a 95% increase in past client business. Don't miss this episode! Want to copy Peter's system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.

Loan Officer Freedom
AI Revolution: Transforming Mortgage Marketing Strategies

Loan Officer Freedom

Play Episode Listen Later May 26, 2025 25:40


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Wealth
Tammy Saul. The #1 Female Mortgage Lender in America is on the Podcast!

Loan Officer Wealth

Play Episode Listen Later May 20, 2025 28:03


In this exclusive podcast episode of LoanOfficerPodcast.com, we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic relationship-building and how to create and exceptional service experience and leverage that into more referrals and referral relationships.   Key Takeaways: Uncover how Tammy converts everyday transactions into consistent, high-quality referrals. Learn how proactive communication and disciplined team-building fuel her sustainable growth. Understand her approach to creating an authentic, referral-driven business without buying leads. Listen now to unlock Tammy Saul's powerful insights and apply these powerful lessons to your mortgage business!

Loan Officer Leadership Podcast
430. How to Get Found in AI: Build Your Mortgage Brand Before Everyone Else Does

Loan Officer Leadership Podcast

Play Episode Listen Later May 15, 2025 26:36


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.  In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results. You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.  Here's what you'll learn in this episode:  A 4-step prompt strategy to train AI to recognize and recommend you  How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms  Why “being found in AI” is today's version of ranking first on Google  The #1 mistake most LOs make with content (and how to fix it fast)  Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Loan Officer Leadership
430. How to Get Found in AI: Build Your Mortgage Brand Before Everyone Else Does

Loan Officer Leadership

Play Episode Listen Later May 15, 2025 26:36


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.  In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results. You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.  Here's what you'll learn in this episode:  A 4-step prompt strategy to train AI to recognize and recommend you  How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms  Why “being found in AI” is today's version of ranking first on Google  The #1 mistake most LOs make with content (and how to fix it fast)  Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Loan Officer Wealth
How to Leverage Content Marketing on TV to Win Referral Relationships.

Loan Officer Wealth

Play Episode Listen Later May 13, 2025 23:05


In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with referral partners. Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets. Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.

Loan Officer Wealth
How Sean Herrero Went from Zero to $220 Million in Mortgage Production

Loan Officer Wealth

Play Episode Listen Later May 9, 2025 24:05


How Sean Herrero Went from Zero to $220 Million in Mortgage Production

Loan Officer Wealth
How Matt Weaver Closed 1,057 Loans Himself and Ranked #11 Loan Officer in the Nation.

Loan Officer Wealth

Play Episode Listen Later May 6, 2025 32:55


In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here's what you'll discover:   How to implement a clear, scripted process to efficiently handle large volumes of loans without sacrificing quality. Proven techniques to build strong, lasting relationships with real estate agents through valuable education and seminars. Essential mindset shifts to move from simply processing transactions to consistently delivering exceptional client experiences. Watch the episode now to learn Matt Weaver's proven success strategies.

Loan Officer Wealth
How Damon Germanides Closed $202M by Focusing on Niche Loans and Elite Relationships

Loan Officer Wealth

Play Episode Listen Later May 2, 2025 15:52


In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships.   Here's what you'll discover:   How to win jumbo, complex, and non-traditional loans that big banks can't touch The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices How adding bridge lending created a second revenue stream (and even more referrals)   Watch the episode now to learn how to grow in any market — especially when others are pulling back.

Loan Officer Wealth
How Ben Cohen Jumped from $349M to $553M in 12 Months and Became the #4 Loan Officer in the Nation

Loan Officer Wealth

Play Episode Listen Later Apr 29, 2025 28:27


In this powerful episode of The Loan Officer Marketing Podcast, top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today.   Here's what you'll discover:   How Ben built a scalable business model while maintaining world-class customer service The real difference between a transactional lender and a relationship lender (and why it matters) How to create profitable corporate partnerships that bring in steady deal flow   Want to learn how to scale your loan business without burning out?-Don't miss this episode   Watch the full episode now and take your next step toward massive growth.

Loan Officer Wealth
How to Fill Your Mortgage Calendar With Referral Based Qualified Appointments

Loan Officer Wealth

Play Episode Listen Later Apr 25, 2025 60:42


In this high-impact episode of The Loan Officer Marketing Podcast, Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here's what you'll learn: - The referral-first strategy that helped the #4 loan officer in the U.S. grow by $204M last year  - Why 77% of borrowers close with the first lender they speak to — and how to make sure that's you  - How to leverage AI and appointment setters to stay top-of-mind and generate consistent deals from your database and referral partners Ready to start booking 3–5 qualified appointments per week without lifting the phone yourself?  Apply now for our AI-powered Appointment Setting Program at AIMortgageDeals.com or text “APPLY” to 704-635-6076 to chat with our AI and see the system in action.

Loan Officer Wealth
The #7 LO in the Nation Andrew Marquis Shares How He Grew by Over $100m Last Year to a Total of $418m!

Loan Officer Wealth

Play Episode Listen Later Apr 16, 2025 29:07


In this episode, we interview Andrew Marquis, the #7 loan officer on the Scotsman's Guide, who grew his production by over $100 million in one year. Learn how he's turning a tough market into massive opportunity—and how you can, too.   Here's what you'll discover:   Andrew's mindset shift that helped him grow in a down market (and how you can adopt it today). His exact strategy for outpacing referral partner attrition and adding $80M+ producing agents to his network. How he uses a simple, value-driven script to book meetings with top real estate agents—even when they say “not now.”   If you're a loan officer looking to grow your referral network, boost lead volume, and build lasting partnerships in today's market—don't miss this episode.   Listen now, subscribe, and leave a comment to let Andrew know what stood out to you!

Why Should We Care About the Indo-Pacific?
Why Should We Care How Japan Responds to Trump's Tariffs?

Why Should We Care About the Indo-Pacific?

Play Episode Listen Later Apr 8, 2025 50:20


Jim and Ray welcome Chris Johnstone, a Japan expert and former CIA, National Security Council, and Pentagon official, to discuss the implications of the recently announced U.S. tariffs on Japan's economy, politics, trade policies, and alliance with America.Chris explains Japan's crucial role as a node in America's Indo-Pacific alliance structure, but also, since the 2017 U.S. withdrawal from the Trans-Pacific Partnership, Japan has been assuming a greater leadership role in the region.U.S. tariffs will likely significantly impact Japan's GDP growth as well as its ability to finance the U.S.-produced weapons needed to defend itself against a rapidly growing Chinese military threat. Japan, like many other Indo-Pacific countries, will likely seek to strengthen its own domestic industries and diversify its trading relationships to reduce its reliance on the U.S. market and sources for high-end military equipment.Japan's government is facing upcoming elections in which it will need to be seen as effective in countering the U.S. tariffs. The government will not want to be seen as weak or submissive to the U.S. in its responses while still protecting its overall relationship with Washington.Chris examines the pros and cons of various approaches Japan may take in response to reciprocal tariffs, as well as the larger question of how America's abrupt policy changes and dismissal of previous trade agreements undermines the trust of its most important East Asian ally.Learn more about Chris Johnstone at the Asia Group or follow him on LinkedIn.Follow us on X, @IndoPacPodcast, or on LinkedIn or BlueSky under our show title, "Why Should We Care About the Indo-Pacific?"Follow Ray Powell on X (@GordianKnotRay) or on LinkedIn. Follow Jim Carouso on LinkedIn.Our podcast is produced by IEJ Media and Ian Ellis-Jones, follow him on X (@ianellisjones) or LinkedIn. This podcast is sponsored by BowerGroupAsia, a strategic advisory firm that specializes in the Indo-Pacific.

Loan Officer Leadership Podcast
421. AI in Mortgage and All Things Tech with Chris Johnstone  

Loan Officer Leadership Podcast

Play Episode Listen Later Apr 5, 2025 20:55


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch.  They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris's concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing.  Want to see how this can work for your business? Book a strategy call at LOAppointments.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Loan Officer Leadership
421. AI in Mortgage and All Things Tech with Chris Johnstone  

Loan Officer Leadership

Play Episode Listen Later Apr 5, 2025 20:55


Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch.  They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris's concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing.  Want to see how this can work for your business? Book a strategy call at LOAppointments.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Loan Officer Gizmos and Gadgets
The AI Assistant That Booked Me an Appointment Without Me Knowing!

Loan Officer Gizmos and Gadgets

Play Episode Listen Later Apr 3, 2025 19:29


Episode 151 Welcome to another epic episode of The Mortgage Loan Officer Podcast, with your host, Frank Garay. In this episode of the Mortgage Loan Officer Podcast, I sit down with Chris Johnstone from Mortgage Marketing Animals to talk about the Loan Officer CRM—and more specifically, its powerful built-in AI assistant.  I share my personal experience of how the assistant scheduled an appointment for me with a client—and I didn't even realize it was turned on! After speaking with the client (who said we'd already talked), I checked the CRM and discovered the AI assistant had seamlessly converted an inbound text into a booked meeting.  Chris breaks down how the assistant also handles inbound calls, emails, and texts, helping loan officers convert more opportunities while doing less manual follow-up. 

Loan Officer Wealth
How Thuan Nguyen Recruited Over 1,600 Loan Officers to His Platform While Personally Closing 864 Loans!

Loan Officer Wealth

Play Episode Listen Later Mar 31, 2025 21:29


In this powerful episode of the Loan Officer Marketing Podcast, Thuan Nguyen and Chris Johnstone discuss how Thuan built one of the fastest-growing mortgage brokerages in the country—while also helping 864 families secure their home loans.   If you're a loan officer looking to scale your production, simplify your workflow, and retain more clients, this episode is a must-listen.   Key Takeaways for Loan Officers:   Support That Scales: Discover the exact systems and structure Thuan used to recruit and retain over 1,600 loan officers by leveraging A.I. and technology to free them up to focus solely on building relationships and closing deals.   Mortgage Tech That Does the Work: Learn how Loan Factory's app and AI tools handle applications, calculate DTI, and streamline the entire mortgage process for both clients and loan officers.   A Business Model Built for Producers: Hear why Thuan's flat-fee model and “do-it-yourself” mortgage approach empowers loan officers to keep more commission and grow faster.   Tune in now to hear Thuan's full story, and if you find value in the episode, don't forget to leave us a 5-star rating and review—it helps more loan officers like you find the show!

Loan Officer Wealth
How J.R. Boston Books Daily Appointments With Qualified Real Estate Agents.

Loan Officer Wealth

Play Episode Listen Later Mar 28, 2025 17:13


In this powerful episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with J.R. Boston to break down how he's using the Loan Officer CRM to book more qualified appointments, eliminate follow-up bottlenecks, and help loan officers double their weekly closings. Whether you're new to CRM systems or looking to scale your current setup, J.R. shares real-world strategies you can implement immediately. Here's what you'll learn: How to book 8–12 qualified realtor appointments per week using automated call sequences and the power dialer. The follow-up system that uses AI to automatically collect documents, send emails, and handle communication when clients go quiet. The secret to consistent database marketing that helps loan officers generate leads. If you're a loan officer looking to automate your outreach and close more loans, this is an episode you can't afford to miss.   Learn more about J.R. at JRBoston.com Test drive the CRM: LoanOfficerCRM.ai 

Loan Officer Wealth
From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media

Loan Officer Wealth

Play Episode Listen Later Mar 21, 2025 25:06


In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he's built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go from solo operator to managing over 250 Loan Officers.   Here's what you'll learn:   Training New LOs at Scale: Learn how Jimmy launched an in-house LO training program and what it takes to get brand-new agents producing fast. Tracking + Activity = Results: Get an inside look at the “Tempo” tracking system his team uses and how it directly fuels consistent growth.   Listen this episode now to discover real-world strategies that are working TODAY—from someone who's actually in the trenches closing loans and leading a team. This one's packed with value for LOs who want to grow faster, work smarter, and dominate their niche!

Loan Officer Wealth
How Loan Officers Can Attract Top Listing Agents by Putting Their Homes on TV – Featuring Kevin Bilberry

Loan Officer Wealth

Play Episode Listen Later Mar 17, 2025 21:57


Want to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire.   Here's what you'll learn:   The Simple Tool to Get Listings on TV – Discover how MoveTube allows loan officers to feature homes on streaming platforms, helping agents stand out and win more listing presentations.   How to Help Listing Agents Get More Sellers – Learn how offering TV exposure and AI-generated listing trailers makes you irreplaceable to top-producing agents.   How This Strategy Brings You More Buyer Leads – See how helping agents win more listings turns into consistent buyer referrals for your mortgage business.   If you're looking for a powerful new way to market yourself as a loan officer and attract top agents, this episode is a must-listen!   Tune in now to learn how MoveTube with Kevin Bilberry can help you grow your business.

Wavelengths: A WUU Podcast
WUU Service - “Conversations about Active Hope" Natalie Miller-Moore, Guest Worship Leader (3/16/25)

Wavelengths: A WUU Podcast

Play Episode Listen Later Mar 16, 2025 55:40


Come listen to a WUU service! Natalie Miller Moore will be reviewing highlights of the book Active Hope by Joanna Macy and Chris Johnstone. The book has an accompanying free common training for personal reflection or group discussion. The subhead of the book is: How to Face the Mess We're in Without Going Crazy... let's endeavor to find out ways to do that. The opportunity to have a discussion about it afterwards will be available as well as some suggestions for how to continue that conversation. Nan Hart, Worship Associate Natalie Miller Moore, Guest Worship Leader Chris Mooney, Music Director Heidi Sousa, piano The YouTube version is here Thank you for listening. For more information about the Williamsburg Unitarian Universalists, or to join us on Sunday mornings, visit www.wuu.org. Permission to reprint, podcast, and/or stream the music in this service obtained from ONE LICENSE with license #A-735438. All rights reserved.

Loan Officer Wealth
How Amy DeBusk Used AI & Referrals to Grow from 0 to 6 Loans a Month.

Loan Officer Wealth

Play Episode Listen Later Mar 10, 2025 40:46


In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business using The Loan Officer CRM. Whether you're a seasoned loan officer or just getting started, this episode will give you actionable insights to take your business to the next level.   What You'll Learn in This Episode:   Referral-Only Business Model – Amy shares how she transformed her business by focusing exclusively on referrals from past clients and real estate agents, eliminating the need for paid leads.   AI-Powered Lead Qualification – Learn how Amy automates her lead qualification using an AI voice bot inside The Loan Officer CRM, allowing her to pre-screen leads from open houses and book appointments effortlessly.   Scaling with Automation – Discover how Amy uses AI-driven workflows, automated follow-ups, and pre-approval specialists to streamline her process, freeing up time to focus on relationship-building and closing more deals.   Tune in now to hear the episode, and don't forget to rate us with five-star ratings and reviews for more amazing episodes!

Loan Officer Wealth
11 Realtor Referral Relationships in 30 Days with Steve Smith & Chris Johnstone

Loan Officer Wealth

Play Episode Listen Later Mar 3, 2025 13:41


In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups.   What You'll Learn in This Episode:   The Open House Playbook: How to identify the right agents, start conversations, and position yourself as a valuable mortgage partner. The Power of Follow-Ups: Proven follow-up techniques to nurture relationships and increase your chances of getting referrals. Leveraging CRM & Data: How to use The Loan Officer A.I. CRM to streamline your outreach and track your progress effectively.   If you're looking to build a steady pipeline of real estate referral partners, this is an episode you can't afford to miss!

Loan Officer Wealth
Nate Carver and Chris Johnstone - How to Get More Referrals.

Loan Officer Wealth

Play Episode Listen Later Feb 24, 2025 26:40


In this episode of Loan Officer Marketing podcast, Nate Carver shares his proven strategies for building a successful mortgage business through innovative marketing, proactive networking, and disciplined sales practices.    Tune in to learn:   The Power of Postcard Strategy: How Nate's postcard marketing campaign targets recent homebuyers and uses AI-driven CRM systems to build engagement and drive referrals. Agent Referral Mastery: Nate's disciplined approach to connecting with qualified real estate agents, booking weekly appointments, and turning these relationships into consistent monthly closings.   Don't miss out on Nate's expert insights that can transform your marketing approach and drive growth in your mortgage business.

Loan Officer Wealth
Leverage Your Network, Calls, and A.I. Systems to Scale from 5 to 50 Loans Per Month.

Loan Officer Wealth

Play Episode Listen Later Feb 17, 2025 33:58


In this episode, Chris Johnstone and Carl White dive deep into the key strategies that top-producing loan officers use to scale their business efficiently. If you're stuck closing just a handful of loans each month and want to break through to the next level without working more hours, this episode is packed with actionable insights that can transform your approach.   Visit and Book Your Call Now:  loappointments.com   Key Takeaways:   1. The Power of Leverage – Grow Without Burning Out Scaling a mortgage business isn't about simply working harder; it's about working smarter by leveraging technology, people, and systems. If closing four loans takes you 40 hours a week, then closing eight shouldn't mean 80-hour workweeks—that's not sustainable. Instead, Chris and Carl reveal how leveraging support staff, AI-driven CRM tools, and efficient workflows allows loan officers to double or triple their production without increasing their workload.   2. Why Calls Are King – Unlocking the Highest-Converting Lead Sources Most loan officers waste time chasing low-converting consumer-direct leads, which require talking to hundreds of people just to close one deal. Instead, the top producers focus on two highly scalable strategies:   Calling Past Clients & Database Marketing – Staying in front of previous clients leads to repeat business and referrals, making it one of the highest ROI activities a loan officer can do.   Building Relationships with Qualified Real Estate Agents – Since 67% of all purchase loans close with the loan officer that the real estate agent recommends, forming strategic partnerships with high-producing agents ensures consistent, high-quality leads month after month.   3. Building a System for Growth – From 5 Loans to 50+ Per Month   Breaking through from five loans per month to ten or more isn't just about luck—it's about creating scalable, repeatable systems.   This episode covers:   The "Focus 40" strategy to ensure loan officers build a strong network of referring real estate agents. Why outsourcing appointment setting and lead follow-up can help maintain momentum and keep the pipeline full without overwhelming yourself. How automation and AI-driven tools can keep lead nurturing and follow-ups running smoothly in the background while loan officers focus on closings.   By implementing these strategies, you'll learn how to increase your production while actually working less. If you're serious about taking your mortgage business to the next level, this episode is a must-listen!

Loan Officer Wealth
Closing More Mortgage Deals with Smarter Referrals & A.I Workflows

Loan Officer Wealth

Play Episode Listen Later Feb 14, 2025 26:52


In this episode, host Chris Johnstone dives into how loan officers can leverage AI to generate more referrals and create value for their clients and partners. With 87% of mortgage deals coming from referrals, Chris shares actionable strategies to use AI tools like Chat GPT to enhance your marketing efforts, build stronger relationships, and streamline your workflow. Whether you're looking to overcome call reluctance, provide value to your network, or optimize your CRM, this episode is packed with insights to help you grow your business.   The Power of Reciprocity in Referral Marketing: Learn how providing value first—like free resources on personal finance—can encourage clients and partners to reciprocate with referrals. Using AI to Create Valuable Content: Discover how to use Chat GPT to generate customized reports, such as "9 Ways to Save Money Every Month," to engage past clients and referral partners. Optimizing AI Tools for Loan Officer Success: Explore practical tips for integrating AI into your CRM and workflows, and hear about the new Loan Officer Launch program designed to help you launch effective campaigns and boost results.   Bonus: Loan Officer Launch Program: Chris announces the 8-week Loan Officer Launch mastermind program, where participants will learn to launch campaigns from their CRM, generate more conversations, and achieve better results. The program includes weekly classes, preloaded campaigns, and a free CRM for the first 30 days—don't miss this opportunity to take your business to the next level!   Tune in to transform your mortgage business with cutting-edge AI strategies!

Loan Officer Freedom
Technology Talks

Loan Officer Freedom

Play Episode Listen Later Feb 10, 2025 31:09


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Chris Johnstone to dive into the latest advancements in AI technology, specifically focusing on the new ChatGPT Operator feature. Chris explains how this powerful tool can automate tasks like grocery shopping and real estate searches, making it a game-changer for busy individuals. They also discuss the recent emergence of Deep Seek, an AI that has taken the app store by storm, and its implications for the market. Additionally, Carl shares valuable insights from his experiences, including the significance of owning your marketing platforms and not relying solely on social media channels. Whether you're a loan officer, real estate agent, or just curious about AI, this episode is packed with information you won't want to miss! Visit LoanOfficerCRM.ai today to discover how our powerful CRM can transform your operations. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Wealth
AI, Automation, and Loan Officer Referral Strategies

Loan Officer Wealth

Play Episode Listen Later Feb 10, 2025 54:15


Welcome to episode 4 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone reveals the groundbreaking strategies that are transforming how successful loan officers generate business in 2025. Discover why 87% of funded loans come from referrals, and learn the automated systems that are helping loan officers work smarter, not harder.  

Loan Officer Freedom
From 1 to 5 - Sustainable Growth for Loan Officers

Loan Officer Freedom

Play Episode Listen Later Feb 5, 2025 33:16


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Chris Johnstone and discusses the importance of leveraging your time and resources to maximize your results. Discover the two key areas that can significantly boost your production: marketing to your past database and building relationships with real estate agents. Learn how to implement scalable processes that allow you to close more loans without burning out. Whether you're a seasoned loan officer or just starting out, this episode is packed with actionable insights to help you grow your business and capture market share in a competitive landscape. Don't forget to visit LOappointments.com to learn more about how you can leverage appointment-setting services to supercharge your loan production! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Loan Officer Wealth
How to use AI in your Mortgage Social Media

Loan Officer Wealth

Play Episode Listen Later Feb 4, 2025 32:54


Welcome to episode 3 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone walks you through the essential steps to building a powerful digital brand that attracts and converts more mortgage clients. If you're getting referrals but not closing as many deals as you should, your online presence might be the missing piece. Learn how to optimize your brand for maximum visibility and impact.  

Loan Officer Wealth
How AI Automation Can 4X Your Mortgage Business | AI-Powered Follow-Ups & Systems

Loan Officer Wealth

Play Episode Listen Later Jan 30, 2025 27:50


In this episode of Loan Officer Launch, Chris Johnstone takes you beyond manual mortgage marketing and shows you how to automate your business with AI-powered systems. If you've ever experienced the Loan Officer Roller Coaster, where business fluctuates due to inconsistent lead generation, this episode will help you create a steady stream of referrals and appointments.  

Loan Officer Wealth
7 Profitable Loan Officer Pathways to More Deals Using AI

Loan Officer Wealth

Play Episode Listen Later Jan 27, 2025 36:13


In this episode of Loan Officer Launch, Chris Johnstone, breaks down the seven most profitable pathways to grow your mortgage business using AI—without chasing cold leads or spending a dime on ads. Discover how automation and AI can help you scale referral-based relationships, generate high-quality leads, and transform your brand's online presence. What You'll Learn: The 7 Loan Officer Launches that can double your monthly deals through referral-based marketing. How AI automates follow-ups, email sequences, and text messages to nurture and convert leads effortlessly. Brand Authority Boost: Get more 5-star reviews, better Google rankings, and a stronger social media presence using AI.   If you're a mortgage professional looking to close more deals with less effort, this is the game-changer you've been waiting for. Tune in now!

Loan Officer Freedom
How She Sets 5 Realtor Appointments Per Day

Loan Officer Freedom

Play Episode Listen Later Nov 6, 2024 33:31


Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and his partner Chris Johnstone dive deep into the world of appointment setting with Jennifer Woodland, a key player in our concierge program. They explore the most effective ways for loan officers to maximize their time and increase their closings through strategic realtor referrals. Jenn shares insights on how her team reaches out to past clients, pre-approved buyers, and qualified real estate agents to set appointments that lead to more business. Key topics include: The importance of realtor referrals and how to secure them The process of setting appointments with past clients and agents Tips for maintaining energy and motivation while making calls The role of technology and automation in appointment setting Discover the surprising statistics on closing ratios for social media leads versus realtor referrals, and learn why building relationships with real estate agents is the best use of a loan officer's time. Visit LOAppointments.com to learn more about how our concierge program can help you achieve your goals!