Podcast appearances and mentions of Chris Johnstone

In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads.   What You'll Learn:   The 4 key ranking factors Google and ChatGPT use to decide who shows up first (E-E-A-T) How to use AI prompts to generate weekly content that gets referrals from both humans and AI Real-life success stories of loan officers closing deals from ChatGPT referrals   If you're ready to build AI-powered authority and generate more referrals, visit https://www.LoanOfficerCRM.ai to get your free SEO + ChatGPT Visibility Report and book a strategy call with our team.

AI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources.   Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad Why Google reviews and AI rankings are your new referral proof—and how to get both working for you The 3-pillar strategy to dominate referrals from your database, agents, and AI search engines   Ready to see how you rank in AI search and get a custom game plan to boost your visibility?   Get your free report now at LOReferrals.com and book a strategy call with our team.

In this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market.   You'll get to learn:   The exact systems Adam used to scale from 5 to 38+ closings per month Why referrals from past clients convert 3x better than realtor leads—and how he leverages that How he uses live events, agent pyramids, and automation to deepen realtor relationships at scale   Whether you're closing 3 deals or 30, this episode will show you what it takes to grow with systems, not stress.

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.   If you're a loan officer looking to dominate your local market, this is the episode you can't afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.   In this episode:  

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Ready to build long-term visibility and trust in an AI-first world? In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does. In Part 2, you'll learn:  • Why Google Gemini's new AI results make traditional SEO nearly obsolete  • How to reverse-engineer where ChatGPT gets its recommendations  • The hidden power of press releases and social proof in AI rankings  • How to use AI branding as a door-opener with qualified real estate agents  This isn't about getting smarter—it's about staying visible.  Get help implementing it all: AIMortgageDeals.com  Need a tactical plan to take more action?: FreedomPlanningCall.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. Ready to build long-term visibility and trust in an AI-first world? In this follow-up to Part 1, Steve Kyles and Chris Johnstone go even deeper into what it takes to get found (and trusted) by AI—before your competition does. In Part 2, you'll learn:  • Why Google Gemini's new AI results make traditional SEO nearly obsolete  • How to reverse-engineer where ChatGPT gets its recommendations  • The hidden power of press releases and social proof in AI rankings  • How to use AI branding as a door-opener with qualified real estate agents  This isn't about getting smarter—it's about staying visible.  Get help implementing it all: AIMortgageDeals.com  Need a tactical plan to take more action?: FreedomPlanningCall.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

In this episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down the one AI prompt that can completely automate your content marketing as a loan officer. If you're tired of struggling with social media and want to generate leads while building your online authority, this training is a game-changer. Chris walks through how AI tools like ChatGPT can be set up to deliver weekly, personalized content that positions you as the go-to expert in your market. He also explains how your online presence—including what AI tools know about you—is becoming just as important as your referral network. Want more visibility? Better conversions? Start by owning your digital brand. Access the special offer here: https://loanofficercrm.ai/offer LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

AI just changed how people search—and it's transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google's new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways: Gemini AI is changing the game – 70% of search traffic is no longer clicking websites. Learn how to be the loan officer AI recommends instead. How to train AI to see you as the expert – Turn every client question into an opportunity to build online authority. Done-for-you workflow to dominate AI search – Discover the simple system to turn emails into blog posts, videos, social media content, and AI-friendly assets. Visit LoanOfficerBrand.com for the free AI Prompt Kit and LoanOfficerCRM.ai/offer for the CRM with unlimited agent data. Thank you for listening!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. AI isn't the future—it's already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced? In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google's latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy.  Here's what you'll learn in Part 1:  Why Google's Gemini rollout just changed search forever  How to start showing up in AI-driven search results—before your competition  The 4 things every loan officer must do now to stay relevant in an AI-first world  The exact daily workflow Chris uses to train AI to recommend you  If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap.  Book a free strategy call with Chris's team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. AI isn't the future—it's already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced? In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google's latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy.  Here's what you'll learn in Part 1:  Why Google's Gemini rollout just changed search forever  How to start showing up in AI-driven search results—before your competition  The 4 things every loan officer must do now to stay relevant in an AI-first world  The exact daily workflow Chris uses to train AI to recommend you  If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap.  Book a free strategy call with Chris's team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here's what you'll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation. How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old). The simple CRM organization tip that led to a 95% increase in past client business. Don't miss this episode! Want to copy Peter's system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host Carl White and Chris Johnstone dive into the exciting world of AI and its transformative impact on the mortgage industry, featuring the latest advancements from Google's Gemini and how it changes the way we search for information. They discuss the shift from traditional search results to AI-generated answers, the implications for loan officers and lead generation companies, and strategies to position yourself as an expert in this new landscape. Discover practical tips on leveraging AI tools like ChatGPT to enhance your customer interactions, create valuable content, and ultimately build your brand in a rapidly evolving digital environment. Don't miss out on this essential conversation about adapting to the future of AI in the mortgage business! Visit LoanOfficerBrand.com to access our free guide featuring seven essential prompts to kickstart your journey with AI. Go to LoanOfficerCRM.ai/offer to take advantage of our special offer! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

In this exclusive podcast episode of LoanOfficerPodcast.com, we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic relationship-building and how to create and exceptional service experience and leverage that into more referrals and referral relationships.   Key Takeaways: Uncover how Tammy converts everyday transactions into consistent, high-quality referrals. Learn how proactive communication and disciplined team-building fuel her sustainable growth. Understand her approach to creating an authentic, referral-driven business without buying leads. Listen now to unlock Tammy Saul's powerful insights and apply these powerful lessons to your mortgage business!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.  In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results. You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.  Here's what you'll learn in this episode:  A 4-step prompt strategy to train AI to recognize and recommend you  How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms  Why “being found in AI” is today's version of ranking first on Google  The #1 mistake most LOs make with content (and how to fix it fast)  Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.  In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results. You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.  Here's what you'll learn in this episode:  A 4-step prompt strategy to train AI to recognize and recommend you  How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms  Why “being found in AI” is today's version of ranking first on Google  The #1 mistake most LOs make with content (and how to fix it fast)  Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with referral partners. Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets. Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.

How Sean Herrero Went from Zero to $220 Million in Mortgage Production

In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here's what you'll discover:   How to implement a clear, scripted process to efficiently handle large volumes of loans without sacrificing quality. Proven techniques to build strong, lasting relationships with real estate agents through valuable education and seminars. Essential mindset shifts to move from simply processing transactions to consistently delivering exceptional client experiences. Watch the episode now to learn Matt Weaver's proven success strategies.

In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships.   Here's what you'll discover:   How to win jumbo, complex, and non-traditional loans that big banks can't touch The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices How adding bridge lending created a second revenue stream (and even more referrals)   Watch the episode now to learn how to grow in any market — especially when others are pulling back.

In this powerful episode of The Loan Officer Marketing Podcast, top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today.   Here's what you'll discover:   How Ben built a scalable business model while maintaining world-class customer service The real difference between a transactional lender and a relationship lender (and why it matters) How to create profitable corporate partnerships that bring in steady deal flow   Want to learn how to scale your loan business without burning out?-Don't miss this episode   Watch the full episode now and take your next step toward massive growth.

In this high-impact episode of The Loan Officer Marketing Podcast, Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here's what you'll learn: - The referral-first strategy that helped the #4 loan officer in the U.S. grow by $204M last year  - Why 77% of borrowers close with the first lender they speak to — and how to make sure that's you  - How to leverage AI and appointment setters to stay top-of-mind and generate consistent deals from your database and referral partners Ready to start booking 3–5 qualified appointments per week without lifting the phone yourself?  Apply now for our AI-powered Appointment Setting Program at AIMortgageDeals.com or text “APPLY” to 704-635-6076 to chat with our AI and see the system in action.

In this episode, we interview Andrew Marquis, the #7 loan officer on the Scotsman's Guide, who grew his production by over $100 million in one year. Learn how he's turning a tough market into massive opportunity—and how you can, too.   Here's what you'll discover:   Andrew's mindset shift that helped him grow in a down market (and how you can adopt it today). His exact strategy for outpacing referral partner attrition and adding $80M+ producing agents to his network. How he uses a simple, value-driven script to book meetings with top real estate agents—even when they say “not now.”   If you're a loan officer looking to grow your referral network, boost lead volume, and build lasting partnerships in today's market—don't miss this episode.   Listen now, subscribe, and leave a comment to let Andrew know what stood out to you!

Jim and Ray welcome Chris Johnstone, a Japan expert and former CIA, National Security Council, and Pentagon official, to discuss the implications of the recently announced U.S. tariffs on Japan's economy, politics, trade policies, and alliance with America.Chris explains Japan's crucial role as a node in America's Indo-Pacific alliance structure, but also, since the 2017 U.S. withdrawal from the Trans-Pacific Partnership, Japan has been assuming a greater leadership role in the region.U.S. tariffs will likely significantly impact Japan's GDP growth as well as its ability to finance the U.S.-produced weapons needed to defend itself against a rapidly growing Chinese military threat. Japan, like many other Indo-Pacific countries, will likely seek to strengthen its own domestic industries and diversify its trading relationships to reduce its reliance on the U.S. market and sources for high-end military equipment.Japan's government is facing upcoming elections in which it will need to be seen as effective in countering the U.S. tariffs. The government will not want to be seen as weak or submissive to the U.S. in its responses while still protecting its overall relationship with Washington.Chris examines the pros and cons of various approaches Japan may take in response to reciprocal tariffs, as well as the larger question of how America's abrupt policy changes and dismissal of previous trade agreements undermines the trust of its most important East Asian ally.Learn more about Chris Johnstone at the Asia Group or follow him on LinkedIn.Follow us on X, @IndoPacPodcast, or on LinkedIn or BlueSky under our show title, "Why Should We Care About the Indo-Pacific?"Follow Ray Powell on X (@GordianKnotRay) or on LinkedIn. Follow Jim Carouso on LinkedIn.Our podcast is produced by IEJ Media and Ian Ellis-Jones, follow him on X (@ianellisjones) or LinkedIn. This podcast is sponsored by BowerGroupAsia, a strategic advisory firm that specializes in the Indo-Pacific.

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch.  They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris's concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing.  Want to see how this can work for your business? Book a strategy call at LOAppointments.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your host, Steve Kyles and Chris Johnstone break down how AI can help loan officers scale agent outreach, answer inbound calls, and book more qualified appointments—without losing the personal touch.  They talk about using AI voice assistants, outbound dialing with smart CRM systems, and how Chris's concierge service is booking over 200 appointments a month for LOs who want to stay focused on converting, not chasing.  Want to see how this can work for your business? Book a strategy call at LOAppointments.com  Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!

Episode 151 Welcome to another epic episode of The Mortgage Loan Officer Podcast, with your host, Frank Garay. In this episode of the Mortgage Loan Officer Podcast, I sit down with Chris Johnstone from Mortgage Marketing Animals to talk about the Loan Officer CRM—and more specifically, its powerful built-in AI assistant.  I share my personal experience of how the assistant scheduled an appointment for me with a client—and I didn't even realize it was turned on! After speaking with the client (who said we'd already talked), I checked the CRM and discovered the AI assistant had seamlessly converted an inbound text into a booked meeting.  Chris breaks down how the assistant also handles inbound calls, emails, and texts, helping loan officers convert more opportunities while doing less manual follow-up. 

In this powerful episode of the Loan Officer Marketing Podcast, Thuan Nguyen and Chris Johnstone discuss how Thuan built one of the fastest-growing mortgage brokerages in the country—while also helping 864 families secure their home loans.   If you're a loan officer looking to scale your production, simplify your workflow, and retain more clients, this episode is a must-listen.   Key Takeaways for Loan Officers:   Support That Scales: Discover the exact systems and structure Thuan used to recruit and retain over 1,600 loan officers by leveraging A.I. and technology to free them up to focus solely on building relationships and closing deals.   Mortgage Tech That Does the Work: Learn how Loan Factory's app and AI tools handle applications, calculate DTI, and streamline the entire mortgage process for both clients and loan officers.   A Business Model Built for Producers: Hear why Thuan's flat-fee model and “do-it-yourself” mortgage approach empowers loan officers to keep more commission and grow faster.   Tune in now to hear Thuan's full story, and if you find value in the episode, don't forget to leave us a 5-star rating and review—it helps more loan officers like you find the show!

In this powerful episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with J.R. Boston to break down how he's using the Loan Officer CRM to book more qualified appointments, eliminate follow-up bottlenecks, and help loan officers double their weekly closings. Whether you're new to CRM systems or looking to scale your current setup, J.R. shares real-world strategies you can implement immediately. Here's what you'll learn: How to book 8–12 qualified realtor appointments per week using automated call sequences and the power dialer. The follow-up system that uses AI to automatically collect documents, send emails, and handle communication when clients go quiet. The secret to consistent database marketing that helps loan officers generate leads. If you're a loan officer looking to automate your outreach and close more loans, this is an episode you can't afford to miss.   Learn more about J.R. at JRBoston.com Test drive the CRM: LoanOfficerCRM.ai 

In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he's built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go from solo operator to managing over 250 Loan Officers.   Here's what you'll learn:   Training New LOs at Scale: Learn how Jimmy launched an in-house LO training program and what it takes to get brand-new agents producing fast. Tracking + Activity = Results: Get an inside look at the “Tempo” tracking system his team uses and how it directly fuels consistent growth.   Listen this episode now to discover real-world strategies that are working TODAY—from someone who's actually in the trenches closing loans and leading a team. This one's packed with value for LOs who want to grow faster, work smarter, and dominate their niche!

Want to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire.   Here's what you'll learn:   The Simple Tool to Get Listings on TV – Discover how MoveTube allows loan officers to feature homes on streaming platforms, helping agents stand out and win more listing presentations.   How to Help Listing Agents Get More Sellers – Learn how offering TV exposure and AI-generated listing trailers makes you irreplaceable to top-producing agents.   How This Strategy Brings You More Buyer Leads – See how helping agents win more listings turns into consistent buyer referrals for your mortgage business.   If you're looking for a powerful new way to market yourself as a loan officer and attract top agents, this episode is a must-listen!   Tune in now to learn how MoveTube with Kevin Bilberry can help you grow your business.

Come listen to a WUU service! Natalie Miller Moore will be reviewing highlights of the book Active Hope by Joanna Macy and Chris Johnstone. The book has an accompanying free common training for personal reflection or group discussion. The subhead of the book is: How to Face the Mess We're in Without Going Crazy... let's endeavor to find out ways to do that. The opportunity to have a discussion about it afterwards will be available as well as some suggestions for how to continue that conversation. Nan Hart, Worship Associate Natalie Miller Moore, Guest Worship Leader Chris Mooney, Music Director Heidi Sousa, piano The YouTube version is here Thank you for listening. For more information about the Williamsburg Unitarian Universalists, or to join us on Sunday mornings, visit www.wuu.org. Permission to reprint, podcast, and/or stream the music in this service obtained from ONE LICENSE with license #A-735438. All rights reserved.

In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business using The Loan Officer CRM. Whether you're a seasoned loan officer or just getting started, this episode will give you actionable insights to take your business to the next level.   What You'll Learn in This Episode:   Referral-Only Business Model – Amy shares how she transformed her business by focusing exclusively on referrals from past clients and real estate agents, eliminating the need for paid leads.   AI-Powered Lead Qualification – Learn how Amy automates her lead qualification using an AI voice bot inside The Loan Officer CRM, allowing her to pre-screen leads from open houses and book appointments effortlessly.   Scaling with Automation – Discover how Amy uses AI-driven workflows, automated follow-ups, and pre-approval specialists to streamline her process, freeing up time to focus on relationship-building and closing more deals.   Tune in now to hear the episode, and don't forget to rate us with five-star ratings and reviews for more amazing episodes!

In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups.   What You'll Learn in This Episode:   The Open House Playbook: How to identify the right agents, start conversations, and position yourself as a valuable mortgage partner. The Power of Follow-Ups: Proven follow-up techniques to nurture relationships and increase your chances of getting referrals. Leveraging CRM & Data: How to use The Loan Officer A.I. CRM to streamline your outreach and track your progress effectively.   If you're looking to build a steady pipeline of real estate referral partners, this is an episode you can't afford to miss!

In this episode of Loan Officer Marketing podcast, Nate Carver shares his proven strategies for building a successful mortgage business through innovative marketing, proactive networking, and disciplined sales practices.    Tune in to learn:   The Power of Postcard Strategy: How Nate's postcard marketing campaign targets recent homebuyers and uses AI-driven CRM systems to build engagement and drive referrals. Agent Referral Mastery: Nate's disciplined approach to connecting with qualified real estate agents, booking weekly appointments, and turning these relationships into consistent monthly closings.   Don't miss out on Nate's expert insights that can transform your marketing approach and drive growth in your mortgage business.

In this episode, Chris Johnstone and Carl White dive deep into the key strategies that top-producing loan officers use to scale their business efficiently. If you're stuck closing just a handful of loans each month and want to break through to the next level without working more hours, this episode is packed with actionable insights that can transform your approach.   Visit and Book Your Call Now:  loappointments.com   Key Takeaways:   1. The Power of Leverage – Grow Without Burning Out Scaling a mortgage business isn't about simply working harder; it's about working smarter by leveraging technology, people, and systems. If closing four loans takes you 40 hours a week, then closing eight shouldn't mean 80-hour workweeks—that's not sustainable. Instead, Chris and Carl reveal how leveraging support staff, AI-driven CRM tools, and efficient workflows allows loan officers to double or triple their production without increasing their workload.   2. Why Calls Are King – Unlocking the Highest-Converting Lead Sources Most loan officers waste time chasing low-converting consumer-direct leads, which require talking to hundreds of people just to close one deal. Instead, the top producers focus on two highly scalable strategies:   Calling Past Clients & Database Marketing – Staying in front of previous clients leads to repeat business and referrals, making it one of the highest ROI activities a loan officer can do.   Building Relationships with Qualified Real Estate Agents – Since 67% of all purchase loans close with the loan officer that the real estate agent recommends, forming strategic partnerships with high-producing agents ensures consistent, high-quality leads month after month.   3. Building a System for Growth – From 5 Loans to 50+ Per Month   Breaking through from five loans per month to ten or more isn't just about luck—it's about creating scalable, repeatable systems.   This episode covers:   The "Focus 40" strategy to ensure loan officers build a strong network of referring real estate agents. Why outsourcing appointment setting and lead follow-up can help maintain momentum and keep the pipeline full without overwhelming yourself. How automation and AI-driven tools can keep lead nurturing and follow-ups running smoothly in the background while loan officers focus on closings.   By implementing these strategies, you'll learn how to increase your production while actually working less. If you're serious about taking your mortgage business to the next level, this episode is a must-listen!

In this episode, host Chris Johnstone dives into how loan officers can leverage AI to generate more referrals and create value for their clients and partners. With 87% of mortgage deals coming from referrals, Chris shares actionable strategies to use AI tools like Chat GPT to enhance your marketing efforts, build stronger relationships, and streamline your workflow. Whether you're looking to overcome call reluctance, provide value to your network, or optimize your CRM, this episode is packed with insights to help you grow your business.   The Power of Reciprocity in Referral Marketing: Learn how providing value first—like free resources on personal finance—can encourage clients and partners to reciprocate with referrals. Using AI to Create Valuable Content: Discover how to use Chat GPT to generate customized reports, such as "9 Ways to Save Money Every Month," to engage past clients and referral partners. Optimizing AI Tools for Loan Officer Success: Explore practical tips for integrating AI into your CRM and workflows, and hear about the new Loan Officer Launch program designed to help you launch effective campaigns and boost results.   Bonus: Loan Officer Launch Program: Chris announces the 8-week Loan Officer Launch mastermind program, where participants will learn to launch campaigns from their CRM, generate more conversations, and achieve better results. The program includes weekly classes, preloaded campaigns, and a free CRM for the first 30 days—don't miss this opportunity to take your business to the next level!   Tune in to transform your mortgage business with cutting-edge AI strategies!

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Chris Johnstone to dive into the latest advancements in AI technology, specifically focusing on the new ChatGPT Operator feature. Chris explains how this powerful tool can automate tasks like grocery shopping and real estate searches, making it a game-changer for busy individuals. They also discuss the recent emergence of Deep Seek, an AI that has taken the app store by storm, and its implications for the market. Additionally, Carl shares valuable insights from his experiences, including the significance of owning your marketing platforms and not relying solely on social media channels. Whether you're a loan officer, real estate agent, or just curious about AI, this episode is packed with information you won't want to miss! Visit LoanOfficerCRM.ai today to discover how our powerful CRM can transform your operations. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Welcome to episode 4 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone reveals the groundbreaking strategies that are transforming how successful loan officers generate business in 2025. Discover why 87% of funded loans come from referrals, and learn the automated systems that are helping loan officers work smarter, not harder.  

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White sits down with Chris Johnstone and discusses the importance of leveraging your time and resources to maximize your results. Discover the two key areas that can significantly boost your production: marketing to your past database and building relationships with real estate agents. Learn how to implement scalable processes that allow you to close more loans without burning out. Whether you're a seasoned loan officer or just starting out, this episode is packed with actionable insights to help you grow your business and capture market share in a competitive landscape. Don't forget to visit LOappointments.com to learn more about how you can leverage appointment-setting services to supercharge your loan production! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Welcome to episode 3 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone walks you through the essential steps to building a powerful digital brand that attracts and converts more mortgage clients. If you're getting referrals but not closing as many deals as you should, your online presence might be the missing piece. Learn how to optimize your brand for maximum visibility and impact.  

In this episode of Loan Officer Launch, Chris Johnstone takes you beyond manual mortgage marketing and shows you how to automate your business with AI-powered systems. If you've ever experienced the Loan Officer Roller Coaster, where business fluctuates due to inconsistent lead generation, this episode will help you create a steady stream of referrals and appointments.  

In this episode of Loan Officer Launch, Chris Johnstone, breaks down the seven most profitable pathways to grow your mortgage business using AI—without chasing cold leads or spending a dime on ads. Discover how automation and AI can help you scale referral-based relationships, generate high-quality leads, and transform your brand's online presence. What You'll Learn: The 7 Loan Officer Launches that can double your monthly deals through referral-based marketing. How AI automates follow-ups, email sequences, and text messages to nurture and convert leads effortlessly. Brand Authority Boost: Get more 5-star reviews, better Google rankings, and a stronger social media presence using AI.   If you're a mortgage professional looking to close more deals with less effort, this is the game-changer you've been waiting for. Tune in now!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, we sit down with Dan Habib from MBS Highway/Highway.ai to unpack the latest market updates, explore the transformative role of AI in the mortgage industry, and gain valuable insights for loan officers navigating today's challenges. This episode is packed with actionable insights you won't want to miss! Watch as Chris speaks with Dan about… The Federal Reserve's Recent Rate Cut and Its Impact on the Bond Market: How the recent 25 bps cut and reduced 2024 projections impact mortgage rates and affordability. How AI Is Reshaping Customer Interactions and Streamlining Processes in the Mortgage Space: The game-changing role of AI in lead qualification, client interactions, and process automation. Practical Advice for Loan Officers to Build Trust, Increase Conversions, and Nurture Realtor Relationships: Tips to build trust, boost conversions, and strengthen realtor relationships in today's market. And MORE! Connect with Dan Habib: LinkedIn - https://www.linkedin.com/in/thedanhabib Instagram - https://www.instagram.com/thedanhabib/ Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.  

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, Rob Miller shares his incredible journey of scaling his loan volume to an impressive 67 loans in a single month. From leveraging cutting-edge AI tools to fostering strong relationships with real estate agents, Rob reveals the strategies and systems that have propelled his success.  Whether you're looking to grow your loan business or refine your processes, this episode is packed with actionable insights you won't want to miss! Watch as Chris speaks with Rob about… From 6 to 67 Loans: Rob Miller's AI-Powered Growth Strategy: Discover how Rob Miller skyrocketed his loan volume from 6-9 loans per month to 67 in September by leveraging AI tools, proactive database outreach, and streamlined workflows. Mastering Purchases and Refinances: Learn his unique approach to balancing purchase and refinance business, including locking clients in at optimal rates before market changes. Building Agent Relationships and Streamlining for Success: Gain insights into building strong real estate agent relationships and maximizing efficiency with targeted communication and automation. And MORE! Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and his partner Chris Johnstone dive deep into the world of appointment setting with Jennifer Woodland, a key player in our concierge program. They explore the most effective ways for loan officers to maximize their time and increase their closings through strategic realtor referrals. Jenn shares insights on how her team reaches out to past clients, pre-approved buyers, and qualified real estate agents to set appointments that lead to more business. Key topics include: The importance of realtor referrals and how to secure them The process of setting appointments with past clients and agents Tips for maintaining energy and motivation while making calls The role of technology and automation in appointment setting Discover the surprising statistics on closing ratios for social media leads versus realtor referrals, and learn why building relationships with real estate agents is the best use of a loan officer's time. Visit LOAppointments.com to learn more about how our concierge program can help you achieve your goals!

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White and his longtime friend Chris Johnstone discuss the importance of building a strong team for loan officers aiming to enhance their mortgage marketing efforts. They emphasize the value of loan officer training programs and how identifying individual strengths and weaknesses can lead to a more effective team structure. They also share insights on how to scale a mortgage business, particularly for those looking to close around 10 loans a month. Additionally, they highlight the necessity of hiring trained assistants to handle tasks such as contract-to-close processes, allowing loan officers to focus on loan officer marketing and client relationships. Don't miss out on the actionable advice that can lead to greater success in your mortgage career! If you're looking to tighten up your team structure or need assistance in closing more loans, visit getmoreloans.com to schedule a consultation. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and Chris Johnstone discuss the incredible success stories from their recent meeting with the Freedom Club, where top producers shared their experiences using power dialers to significantly increase their call volume and close rates. Discover the top reasons why power dialers are essential for mortgage professionals, including: Increased Call Volume: Learn how power dialers can triple your call output compared to manual dialing. Organization: Find out how having a centralized database can eliminate anxiety and overwhelm, making it easier to connect with clients. Qualified Leads: Understand the importance of having access to a list of qualified agents and how it can lead to higher conversion rates. Whether you're a seasoned professional or just starting in the industry, this episode is packed with valuable insights and practical tips to help you maximize your calling efforts. Don't miss out on the opportunity to elevate your business! For more information and to see the power dialer in action, visit loanofficerCRM.ai. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com

In this week's episode, join Jen and guest Chris Johnstone. Chris explains how Connection Incorporated will more than double the number of qualified appointments that show up on your calendar! ____________________ Join the Mortgage Lending Mastery Community Today: YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber       Facebook: https://www.facebook.com/JenDuPlessis22   Instagram: https://www.instagram.com/jenduplessis/      Website: www.JenDuPlessis.com    LinkedIn: https://www.linkedin.com/in/jenduplessis/    LinkedTree: https://linktr.ee/jenduplessis Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking. Book a Strategy Call with Jen TODAY: www.ChatwithJen.com _________________________ About Chris Johnstone Chris Johnstone has been helping small business owners grow their incomes for over 10 years. He is a marketing consultant to the largest non bank lender in Canada and has an incredible track record of helping businesses hit their sales and revenue targets.  Some of his most recent successes include helping one mortgage company return a 358% ROI  on their search engine marketing. Also helping Canada's mortgage broker of the year grow his  sales volume by 48% in just one year. A passionate, entertaining speaker and trainer, he has had the opportunity to teach thousands of salespeople and managers across the nation. His training's have been featured by Microsoft, Constant Contact Forbes, Dominion Lending Centers, RE/MAX and many more highly regarded organizations. Currently as CEO of Connection Inc. he focuses on empowering businesses with the proper knowledge of how to create significant sales growth using online marketing.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and Chris Johnstone discuss the importance of implementing a healthy lifestyle for loan officers to enhance their energy and productivity. They emphasize starting the day with a positive routine, such as exercise and healthy eating, to boost performance in the mortgage business. They also mention the significance of self-care, positive mindset, and daily routines in achieving success as a loan officer. They highlight the benefits of starting small, making gradual changes, and focusing on self-improvement. Additionally, they introduce the concept of leveraging Google and AI technology for free referrals in mortgage marketing, providing valuable insights for loan officers looking to enhance their lead generation strategies. Don't miss out on valuable insights and practical tips shared in this episode! Tune in now to discover how to enhance your lifestyle as a mortgage professional. To learn more about getting referrals from Google and AI, visit TopLOAI.com for further information and resources. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your hosts, Carl White and Chris Johnstone discuss the importance of hosting events for loan officers to attract referrals from qualified real estate agents. They emphasize the significance of putting butts in chairs at these events and share insights on how to effectively fill up seats. They also delve into the strategies for event promotion, including using a qualified agent list, sending out emails, making phone calls, and utilizing a CRM system for follow-ups. Additionally, they highlight the value of multiple offers to engage different types of real estate professionals and the significance of consistent follow-up to convert leads into business. To learn more about the Loan Officer CRM and how it can help you host successful real estate events and convert leads, visit LoanOfficerCRMDemo.com for a full walkthrough. Take advantage of the special offer of $297 with waived setup fees and a 30-day money-back guarantee at LoanOfficerCRM.ai. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.