Podcasts about endless referrals

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

Bestselling author Bob Burg joins the show to share how "The Go-Giver" philosophy turns traditional business thinking upside down. He explains how shifting focus from getting to giving creates stronger relationships, bigger opportunities, and lasting success. Discover how to apply the five laws of stratospheric success to build trust, scale your impact, and rise above the noise in today's crowded title industry.   What you'll learn from this episode Five laws of stratospheric success and how they apply to title and real estate The difference between price and value and how to create an exceptional client experience How to scale your impact without sacrificing service quality Why putting others' interests first leads to influence and trust How to overcome "anti-prosperity" messages and embrace receptivity Practical tips for approaching and developing mentor relationships   Resources mentioned in this episode The Go-Giver by Bob Burg and John David Mann | Paperback, Hardcover, and Kindle Go-Givers Sell More by Bob Burg and John David Mann | Paperback, Hardcover, and Kindle The Go-Giver Leader by Bob Burg and John David Mann | Paperback, Hardcover, and Kindle How to Master the Art of Selling by Tom Hopkins | Paperback, Hardcover, and Kindle How to Win Friends & Influence People by Dale Carnegie | Paperback, Hardcover, and Kindle The Magic of Thinking Big by David J. Schwartz | Paperback, Hardcover, and Kindle Think and Grow Rich by Napoleon Hill | Paperback and Kindle Living Untethered by Michael A. Singer | Paperback, Hardcover, and Kindle The Untethered Soul by Michael A. Singer | Paperback, Hardcover, and Kindle The Surrender Experiment by Michael A. Singer | Paperback, Hardcover, and Kindle   About Bob BurgBob Burg is a bestselling author, speaker, and business strategist whose work has influenced millions worldwide. He is best known as the co-author of The Go-Giver with John David Mann, a Wall Street Journal and BusinessWeek bestseller that has sold over a million copies, been translated into 30 languages, and consistently ranks among the most motivational business books of all time. For more than three decades, Bob has helped companies, leaders, and sales teams communicate value more effectively, sell with less resistance, and grow through relationships and referrals. With over two million books sold, including the classic Endless Referrals, he continues to champion the principle that lasting success comes from serving others first.   Connect with Bob Website: The Go-Giver LinkedIn: Bob Burg Facebook: Bob Burg YouTube: Bob Burg   Connect With UsLove what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil Stop waiting on underwriter emails or callbacks—TitleGPT.ai gives you instant, reliable answers to your title questions. Whether it's underwriting, compliance, or tricky closings, the information you need is just a click away. No more delays—work smarter, close faster. Try it now at www.TitleGPT.ai. Closing more deals starts with more appointments. At Alltech National Title, our inside sales team works behind the scenes to fill your pipeline, so you can focus on building relationships and closing business. No more cold calling—just real opportunities. Get started at AlltechNationalTitle.com. Extra hands without extra overhead—that's Safi Virtual. Our trained virtual assistants specialize in the title industry, handling admin work, client communication, and data entry so you can stay focused on closing deals. Scale smarter and work faster at SafiVirtual.com.

Send us a textWhat if the most powerful growth strategy in business was not marketing, ads, or cold outreach but genuine one-to-one relationships done the right way? In this episode of Shine On Success, host Dionne Malush sits down with Phil “The Connector” Herrington, a sales veteran with over 40 years of experience who transformed traditional networking into a scalable referral engine that produced more than 600 referrals in just 18 months. From doing 500 one-to-ones in a single year to mastering the art of long-term follow-up, Phil breaks down how relationship-driven growth truly works and why most people waste the real power of networking without realizing it.Phil also opens up about resilience, rebuilding after divorce, starting over multiple times, and how faith reshaped his purpose from salesperson to mentor and connector of people. Together, Dionne and Phil explore mindset, consistency, referrals versus introductions, and why staying connected matters more than ever in business today. This episode is a masterclass in turning conversations into collaborations and relationships into sustainable success.Connect with Phil here:Website: https://www.skool.com/@phil-the-connectorFacebook: https://www.facebook.com/phil.herrington.313/LinkedIn: https://www.linkedin.com/in/philtheconnector/Support the showConnect with Dionne Malush Instagram: @dionnerealtyonepgh LinkedIN: /in/dionnemalush Website: www.dionnemalush.com Facebook: /dmalush LinkTree: https://linktr.ee/dionnemalush

Title: The Handwritten Habit: Use This Secret for Endless Referrals Host: Michael J. Maher Guest: Dave DeBruyn Description: In this inspiring episode, Michael J. Maher sits down with veteran Realtor and Generosity Generation advocate Dave DeBruyn from Grand Rapids, Michigan. Dave has taken the annual Notevember Challenge—writing 30 handwritten notes in 30 days—to an entirely new level. Each November, he writes up to 1,000 handwritten notes, and this single act of generosity fuels his referral business for the entire year. Dave shares how this powerful handwritten habit not only keeps him top of mind with his clients and community but also fills his life with gratitude, joy, and connection. You'll discover how a simple pen and paper can become your most effective—and heartfelt—marketing strategy. (7L) Referral Strategies Podcast Topics: Notevember, Handwritten Notes Special Offer: Join the Notevember Challenge today at www.Notevember.com

Title: The Handwritten Habit: Use This Secret for Endless Referrals Host: Michael J. Maher Guest: Dave DeBruyn Description: In this inspiring episode, Michael J. Maher sits down with veteran Realtor and Generosity Generation advocate Dave DeBruyn from Grand Rapids, Michigan. Dave has taken the annual Notevember Challenge—writing 30 handwritten notes in 30 days—to an entirely new level. Each November, he writes up to 1,000 handwritten notes, and this single act of generosity fuels his referral business for the entire year. Dave shares how this powerful handwritten habit not only keeps him top of mind with his clients and community but also fills his life with gratitude, joy, and connection. You'll discover how a simple pen and paper can become your most effective—and heartfelt—marketing strategy. (7L) Referral Strategies Podcast Topics: Notevember, Handwritten Notes Special Offer: Join the Notevember Challenge today at www.Notevember.com

After listening to this very personal episode, you will KNOW more about the importance of, not just finding, but understanding joy. For more than 30 years, Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, "Endless Referrals," it's his business parable, "The Go-Giver," co-authored with John David Mann, that has created a worldwide movement. While part of a four-book series, "The Go-Giver" itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault, which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is www.burg.com  Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization. Podcast Highlights: Randy complains about technology and Bob and Randy sing to each other Bob describes the Go-Giver movement (book series) Randy shares personal reasons why the Go-Giver movement is important to him Bob and Randy identify similarities in their platforms and writing styles Bob and Randy talk about the importance of knowing what gives you joy Bob and Randy talk about what happens when you lose your way on life's path Bob describes the genesis of the Go-Giver movement Bob discusses having a well-developed sense of empathy Bob shares the real reason people choose to go into business Bob shares his passion for animals Bob shares what he KNOWS Best Quotes: Bob Burg: "What I know is that I don't know nearly as much as I think I know." Bob Burg: "Make your win all about the other person's win." Bob Burg & John David Mann: "When you're not sure what you want, look at what you have that you love that gives you joy. Chances are excellent what you want is more of that." Randall Kenneth Jones: "The 'great thing' I do is just listen to what other people do. It's so simple. I just go out and look for people who are doing something meaningful and it makes me feel good that I get to share that with other people." Bob Burg & John David Mann: "Everyone of us is a superhero. Everyone. It's how we're designed. Most of us don't realize it." Randall Kenneth Jones: "My superpower is just that I give a shit." Bob Burg: "If you take the word rationalize and break it in two, it simply means we tell ourselves 'rational lies.'" Bob Burg: "Just make sure that you're the master of your emotions as opposed to your emotions being the master of you." ON THE KNOWS with Randall Kenneth Jones is a podcast featuring host Randall Kenneth Jones (bestselling author, speaker & creative communications consultant) and Susan C. Bennett (the original voice of Siri). ON THE KNOWS is produced and edited by Kevin Randall Jones. www.OnTheKnows.com  Bob Burg www.burg.com Randall Kenneth Jones: www.RandallKennethJones.com  Susan Bennett: www.SusanCBennett.com  Kevin Randall Jones: www.KevinRandallJones.com

Bestselling author Bob Burg joins the show to share how “The Go-Giver” philosophy turns traditional business thinking upside down. He explains how shifting focus from getting to giving creates stronger relationships, bigger opportunities, and lasting success. Discover how to apply the five laws of stratospheric success to build trust, scale your impact, and rise above the noise in today's crowded title industry.   What you'll learn from this episode Five laws of stratospheric success and how they apply to title and real estate The difference between price and value and how to create an exceptional client experience How to scale your impact without sacrificing service quality Why putting others' interests first leads to influence and trust How to overcome “anti-prosperity” messages and embrace receptivity Practical tips for approaching and developing mentor relationships   Resources mentioned in this episode The Go-Giver by Bob Burg and John David Mann | Paperback, Hardcover, and Kindle Go-Givers Sell More by Bob Burg and John David Mann | Paperback, Hardcover, and Kindle The Go-Giver Leader by Bob Burg and John David Mann | Paperback, Hardcover, and Kindle How to Master the Art of Selling by Tom Hopkins | Paperback, Hardcover, and Kindle How to Win Friends & Influence People by Dale Carnegie | Paperback, Hardcover, and Kindle The Magic of Thinking Big by David J. Schwartz | Paperback, Hardcover, and Kindle Think and Grow Rich by Napoleon Hill | Paperback and Kindle Living Untethered by Michael A. Singer | Paperback, Hardcover, and Kindle The Untethered Soul by Michael A. Singer | Paperback, Hardcover, and Kindle The Surrender Experiment by Michael A. Singer | Paperback, Hardcover, and Kindle   About Bob BurgBob Burg is a bestselling author, speaker, and business strategist whose work has influenced millions worldwide. He is best known as the co-author of The Go-Giver with John David Mann, a Wall Street Journal and BusinessWeek bestseller that has sold over a million copies, been translated into 30 languages, and consistently ranks among the most motivational business books of all time. For more than three decades, Bob has helped companies, leaders, and sales teams communicate value more effectively, sell with less resistance, and grow through relationships and referrals. With over two million books sold, including the classic Endless Referrals, he continues to champion the principle that lasting success comes from serving others first.   Connect with Bob Website: The Go-Giver LinkedIn: Bob Burg Facebook: Bob Burg YouTube: Bob Burg   Connect With UsLove what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil Stop waiting on underwriter emails or callbacks—TitleGPT.ai gives you instant, reliable answers to your title questions. Whether it's underwriting, compliance, or tricky closings, the information you need is just a click away. No more delays—work smarter, close faster. Try it now at www.TitleGPT.ai. Closing more deals starts with more appointments. At Alltech National Title, our inside sales team works behind the scenes to fill your pipeline, so you can focus on building relationships and closing business. No more cold calling—just real opportunities. Get started at AlltechNationalTitle.com. Extra hands without extra overhead—that's Safi Virtual. Our trained virtual assistants specialize in the title industry, handling admin work, client communication, and data entry so you can stay focused on closing deals. Scale smarter and work faster at SafiVirtual.com.

Title: The Networking Blueprint: How to Turn One-on-Ones Into Endless Referrals Host: Michael J. Maher Guest: Becky Davis Description: In today's competitive real estate world, relying on your existing circle is no longer enough—you need a strategy to grow beyond it. Networking is the key, but not just attending events and hoping for the best. The real breakthroughs happen in purposeful one-on-one meetings. In this episode, Realtor Becky Davis reveals her Networking Blueprint: the exact way she fills her networking stack, keeps momentum alive, and transforms conversations into lasting referrals. From gaining confidence to asking powerful questions, Becky shows how strategic networking can take your business to new heights. (7L) Referral Strategies and Podcast Topics: Networking, Networking Mastery Special Offer: Register now for the upcoming Networking Mastery Class at www.NetworkingMasteryClass.com — class begins September 2nd!

Title: The Networking Blueprint: How to Turn One-on-Ones Into Endless Referrals Host: Michael J. Maher Guest: Becky Davis Description: In today's competitive real estate world, relying on your existing circle is no longer enough—you need a strategy to grow beyond it. Networking is the key, but not just attending events and hoping for the best. The real breakthroughs happen in purposeful one-on-one meetings. In this episode, Realtor Becky Davis reveals her Networking Blueprint: the exact way she fills her networking stack, keeps momentum alive, and transforms conversations into lasting referrals. From gaining confidence to asking powerful questions, Becky shows how strategic networking can take your business to new heights. (7L) Referral Strategies and Podcast Topics: Networking, Networking Mastery Special Offer: Register now for the upcoming Networking Mastery Class at www.NetworkingMasteryClass.com — class begins September 2nd!

Send us a textIf you've ever felt like social media is just shouting into the void, this episode is going to change the way you think about staying connected with clients and colleagues. In Episode 89 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why newsletters are the most underrated marketing tool for lawyers, mediators, and divorce professionals. You'll hear how a simple, well-crafted email newsletter can keep you top of mind with past clients, nurture referral partners, and spark conversations that lead to real opportunities. From what to write, how often to send, and how to balance value with promotion, Sylvia gives you the roadmap for turning your newsletter into a referral-building engine. If you've been putting off starting a newsletter—or wondering how to make yours actually work—this is the episode you don't want to miss!Inside this episode, you'll learn:01:30 The Power of Newsletters03:23 Crafting Effective Newsletters for Past Clients07:38 Engaging Referral Partners with Newsletters12:52 Building and Personalizing Your Newsletter20:27 Special Considerations for Sensitive Topics26:55 Turning Newsletters into Referrals Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#80 Use AI to Create Smarter, Faster Content#62 Attract Clients: The "Serve First" Secret#50 Empathy's Role in Marketing From Client Care to Brand Building#17 How Successful Professionals Build A Loyal Community#12 How To Create Your Messaging That GetRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

In this episode, Chris Johnstone sits down with Brandon Barnum, CEO of HOA.com and author of Raving Referrals, to reveal how loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies.   Here's what you'll learn in this powerful episode:   How to fill rooms with realtors and teach high-value referral classes (without reinventing the wheel) The trusted team strategy that turns your vendors into active referral partners How one loan officer got paid back in 60 days just by positioning themselves as an expert in front of local realtors   Whether you're a seasoned mortgage pro or looking to grow your realtor referral base, this episode is packed with plug-and-play strategies that work in any market.   Watch the full episode and learn how to grow your mortgage business through referrals:   Leave a 5-star review and share with another loan officer who needs to hear this!

Welcome to the Art of Value Whispering podcast In this episode of the Brilliant Business Book Festival, I'm joined by Bob Burg, co-author of the widely loved book: The Go-Giver.   ‍ Bob's writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles. ‍ In this insightful episode, Bob shares why giving in business isn't about self-sacrifice - it's about building deep, trusted relationships that grow your impact and income.  ‍ Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success. ‍ Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can't help but advocate for. ‍ ‍ “Success in business isn't about taking, it's about becoming the kind of person others know, like and trust.” - Bob Burg ‍ In this Week's Episode... ‍ In this episode, you will learn: ‍ Why The Go-Giver was written as a parable, and how that format transforms learning. The true difference between Go-Givers, Go-Getters, and Go-Takers. How value is perceived in the other people's eye and how you define it . Why introverts are naturally better at sales, and how to lean into that. How to give generously without becoming a doormat or burning out. ‍

▶️  Book a coaching call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call

Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. In this episode, I'm sharing a workshop that I did inside my FB Group - Marketing Made EASY for Women in Business - where we're tackling the #1 reason businesses miss out on referrals: lack of follow-up. You'll learn how to build a simple, repeatable follow-up system that keeps you top of mind, builds stronger relationships, and sets you apart from the competition. Whether you're a seasoned pro or just getting started, this episode will show you how to create a referral pipeline that practically runs itself. Don't leave your referrals to chance—press play and learn how to keep them coming!----------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE

As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships. Bob shares his insights on:

In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life's work: Adversaries into Allies: Master the Art of Ultimate Influence. They explore the themes he outlined in this insightful book, in addition to Bob's primary framework: the Five Principles of Influence. If you've ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.   Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he's helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President. Although he was best known for his book Endless Referrals for years, it's his business parable, The Go-Giver (coauthored with John David Mann), that's captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob's 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight's (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written and HubSpot's 20 Most Highly-Rated Sales Books of All Time. Tune in to hear Billy talk with Bob, who's been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia. What we discussed with Bob: [01:53] – About Bob's dad Mike Burg [02:53] – What ultimate influence means to Bob [04:25] – Who is a genuine influencer [07:16] – The life lesson he learned from his cat, Liberty [10:40] – Basic principle of human nature [13:12] – How he developed his ideas and thoughts [17:43] – The relationship between self-control and character of a person [19:23] – What can we do to control our emotions? [23:30] – Why are clashes of beliefs so critical to an influencer? [26:25] – Setting the proper frame to get desired results Valuable Insights by Bob: Influence is the ability to move a person to the desired action. Great influencers don't try to push their ideas to others. Great influencers attract people. If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align. Only when you're the boss of yourself, then you're in the position to take a potentially negative situation and turn it into a win. Make sure that you're the master of your emotions as opposed to your emotions being your master. Notable Quotes: [02:14] – “Tact is the language of strength.” [05:15] – “People do things for their reasons, not our reasons.” [15:54] – “By all means take your emotions along for the ride but make sure you're driving the car.” [17:02] – “Self-control is the very essence of the character.” More from Bob: Bob Burg's Books: The Go-Giver Influencer The Go-Giver A Teacher's Guide to The Go-Giver The Go-Giver Leader Adversaries into Allies Go-Givers Sell More Endless Referrals The Success Formula Bob's Website: https://burg.com/ Connect with Bob on Social Media: https://www.facebook.com/burgbob https://twitter.com/bobburg https://www.youtube.com/user/burgcommunications https://www.linkedin.com/in/bobburg/ This is an encore episode and was originally published on August 12, 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textReady to turn on the metaphorical (and literal) OPEN SIGN in your business so you can welcome endless referrals of ideal clients?That's exactly what you're going to learn how to do in this MVP episode.The Profitable Nutritionist® Program student Annika Taylor is sharing her 3 most efficient business strategies that quickly took her holistic nutrition practice from brand new to a thriving, referral-fueled machine.Along with those 3 juicy strategies, she also shares:How she changed her offer and exactly what she charges and includes for her clientsThe 2 most lucrative marketing outlets she has usedHow she knew it was time to leave her 9-5 job and start her own health and wellness practiceYou are going to get so many gems from this episode...(And you can join Annika inside The Profitable Nutritionist® Program December 5th-11th 2024 when enrollment opens up for the final time this year.)Enjoy!Connect with Andrea Nordling:

15 years in the business, broker-owner of Blue Homes RE, 2 offices, 34 agents, $77 million in volume and 160 transactions in 2021 [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Welcome to another episode of "How I Discovered My Gifts" with yours truly, David D. Simons. Today, I'm thrilledmy excitement is through the roof! We have an extraordinary guest who needs no introduction for many, but for those who don't know, you're in for a treat. We have the unforgettable Bob Burg on the show. Bob has captivated audiences worldwide, sharing stages with top thought leaders and even a former U.S. president. He's best known for his book Endless Referrals and the transformative business parable The Go-Giver, which have sold over a million copies and been translated into 30 languages.In today's conversation, we dive deep into discovering one's gifts. Bob shares his incredible journey, emphasizing his dominant gift: the ability to encourage and help people feel genuinely good about themselves. He attributes this to his father, a man who inspired him by showing genuine interest in others regardless of their status. Bob also discusses the inspiration behind "The Go-Giver" and its core principleshifting focus from getting to giving, providing immense value to others.Bob Burg: "Shifting your focus from getting to giving... constantly and consistently providing immense value to others... is not only a more fulfilling way of conducting business but the most financially profitable way as well."Join us as we explore how Bob's principles can transform your approach to business and life. Tune in and be ready to discover your own gifts and how to leverage them for greater success. This episode is packed with wisdom, personal stories, and practical advice that you won't want to miss!

Bob Burg is best known for his book Endless Referrals. But it's his business parable, The Go-Giver (co-authored with John David Mann), that captured the imagination of his readers. Bob is the author of many books on sales, marketing, and influence, with a total book sales of nearly two million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and one of the Top 200 Most Influential Authors in the World by Richtopia. The post #217 – Bob Burg on How to Turn Your Book Into a Series first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Bob Burg is best known for his book Endless Referrals. But it's his business parable, The Go-Giver (co-authored with John David Mann), that captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek bestseller, has sold over a million copies. Since its release, it has consistently stayed in the Top 25 on Porchlight's (formerly 800-CEO-READ) Business Book Bestsellers List. The post #216 – Bob Burg on How to Work With a Co-Author first appeared on Write Your Book in a Flash Podcast with Dan Janal.

His book impacted me and million of others...Bob Burg's message is powerful, and he shares it in a way that you'll never forget...a compelling fable.The first time I listened to The Go Giver, it shifted my thinking about life, business, and leadership.Now it's become a foundational book for me.Don't miss our conversation where Bob reveals key success principles and how to apply them to your life.You'll Also DiscoverWhy you needn't be an entrepreneur…to be entrepreneurial.Five Laws that bring you both personal effectiveness and professional success.The difference between price and value…and why that's so vitally important to understand.What He Learned from a “Drive by Mentor” Why asking if something will make money isn't a bad question…it's just a bad “first question.”One thing to absolutely AVOID doing when seeking out a mentor.Why being a “Go-Giver” honors human nature.-----LinkedIn Profile https://www.linkedin.com/in/bobburg/Company Link: https://burg.com/-------For more than 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to build relationships, communicate their value, and accelerate their business growth.Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement.While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.Bob is founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact email.Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Bob Burg has been successfully showing entrepreneurs, leaders, & sales pros for over 30 yrs, how to build relationships, communicate their value, & accelerate their business growth as one of the top Sales and Entrepreneur trainers in the world.  Though for years he was best known for his sales classic, Endless Referrals, it's his business parable he co-authored, The Go-Giver, that has created a worldwide movement.  While part of a four-book series, The Go-Giver itself has sold well over a million copies & been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, & was on HubSpot's 20 Most Highly Rated Sales Books of All Time.  An advocate, supporter, & defender of the Free Enterprise system, Bob believes that the amount of money one makes is directly proportional to how many people they serve. In this interview, hear about: -Most people just laugh when they hear that the secret to success is giving…Then again, most people are nowhere near as successful as they wish they were.”  -Examples of what a salesperson or entrepreneur can give a prospective client -Change focus from getting to giving...putting others interests first & adding value to their lives ultimately leads to unexpected returns. Give & You Shall Receive.”  -“Don't give as a quid pro quo, not as a strategy to get ahead, but because it is, in & of itself, a satisfying & fulfilling way to be.” -Five Laws of Stratospheric Success. -How do you turn a Cold Call into a Warm Call? -How can you have business organically flow to you instead of always trying to push, persuade, cajole, hype or any other artificial way of making a sale? -How do you deal with the prospect you know is your perfect client, but just won't give you the time of day.  They don't return your email, phone calls or texts. -One golden nugget of advice from a “drive-by mentor” totally shifted Bob's perspective and played a big role in his success. -One thing to absolutely AVOID doing when seeking out a mentor.  -What's the best way to find a mentor? -Why being a “Go-Giver” is absolutely congruent with — and even honors — human nature.   

In this episode of "I Need A Coach," host Adam Packard welcomes Bob Burg, best-selling author of "Endless Referrals" and "The Go-Giver" series. Bob shares his transformative journey from broadcaster to sales expert and venerable author. He also breaks down the Five Laws of Stratospheric Success. Discover how prioritizing value over profit and authentically serving others can amplify your business and personal growth. Dive into this conversation full of actionable insights on building trust and confidence, and learn the subtle art of influence.For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, "Endless Referrals" and his business parable, "The Go-Giver", coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of 'The Most Motivational Books Ever Written' and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is the founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact Email. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Key Topics Discussed:Bob Burg's transition from broadcasting to salesThe journey and success of writing "The Go-Giver"The Five Laws of Stratospheric Success Building trust and genuine relationshipsPrice versus value in business transactionsTimestamps:05:47 Maxwell Maltz' "Psycho Cybernetics" and explaining how belief systems shape success.07:30 Bob's speaking career which inspired him to write "The Go-Giver".11:59 Success is about being a giver, not a taker.21:07 The golden rule of business is to be known, liked, and trusted.25:45 Building relationships by focusing on others, not yourself.28:42 Focus on joy and find good clients by asking key questions.Episode Resources: Bob Burg | X (Formerly Twitter)Bob Burg | InstagramBob Burg | LinkedInBob Burg | FacebookBob Burg | Youtube

ABOUT TODAY'S SHOW In this episode of the Mastery Unleashed podcast, Christie Ruffino engages in an enlightening conversation with Bob Burg and Jeff C. West, who share their insights on overcoming sales objections and enhancing sales strategies. They introduce their book, which focuses on a unique approach to handling objections in sales, emphasizing empathy, understanding, and collaboration with potential clients rather than confrontation. Bob and Jeff discuss the concept of “fusion points,” a methodology that aligns emotion and logic in the decision-making process, fostering positive connections and responses from prospects. They outline a strategic approach to prospecting that builds relationships even before the first meeting, enhancing the likelihood of securing appointments and advancing sales conversations. The discussion also highlights an upcoming event, SalesWise Live 2024, designed to offer intensive sales training and networking opportunities. The event promises to equip attendees with advanced sales skills, fostering both personal and professional growth.   ABOUT JEFF For over 30 years, Jeff West coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with a well known Fortune 500® insurance company. Now a sought-after conference speaker, Jeff is the author, along with international bestselling author, Bob Burg, of the business/sales parable, Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues. He is also author and coauthor of two multi-award-winning sales parables, The Unexpected Tour Guide and Said the Lady with the Blue Hair (coauthored with Lisa Wilber). Jeff has been on numerous national and international podcasts and been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting. Whether onstage or during interviews, he combines hard-hitting, take-to-the-bank sales wisdom with a folksy humor that engages the audience as have few others.   ABOUT BOB For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, (coauthored with John David Mann) with over one million copies sold and translated in 30 languages that has created a worldwide movement. His newest book (coauthored with Jeff West) is Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues. Bob publishes the very popular Daily Impact email. He is also an unapologetic animal fanatic and works with a rescue, foster, and adoption organization in his town of Jupiter, Florida.   GET JEFF & BOB'S GENEROUS GIFT Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues Download the first 2 chapters of their book for free. ACCESS THIS GIFT AND MANY MORE   LINKS SHARED ON THE SHOW Saleswise Live 2024   Jeff's Links https://jeffcwest.com www.streetwisetosaleswise.com www.facebook.com/jeff.west.330   Bob's Links www.Burg.com www.GoGiverSuccessAlliance.com www.facebook.com/burgbob   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.   ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/       

Today's guest is a sought-after speaker who has shared the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President.  A prolific author of books on sales, marketing, and influence, for years he was best known for his book “Endless Referrals” - that is until he released “The Go-Giver” a business parable he co-authored. It joined The Wall Street Journal and BusinessWeek Bestseller lists, sold over 850,000 copies, has been translated into 28 languages, and inspired a book series. The most recent parable in the Go-Giver Series is The Go-Giver Influencer. The American Management Association named him one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Please join me in welcoming Bob Burg.  Discover the keys to effective leadership and influence with renowned speaker and author Bob Burg as he shares invaluable insights and experiences in this engaging episode. In this episode, we discuss: ⭐ Bob discusses the essence of leadership as a collaborative endeavor, where aligning personal and collective goals is paramount for success. ⭐ Gain insights from his journey as he navigates the nuances of transitioning from sales to leadership positions, offering valuable lessons in adaptation and growth. ⭐ Discover Bob's perspective on effective leadership, advocating for a shift from coercive "push" tactics to empowering "pull" strategies that inspire genuine engagement and commitment. ⭐ Explore his nuanced understanding of influence as he distinguishes between manipulation and persuasion, shedding light on ethical practices that foster authentic connections and meaningful relationships. Unlock the secrets of success with Bob Burg, where every listener becomes a Go-Giver in the game of influence! Links Bob Burg on LinkedIn and Twitter. www.thegogiver.com  Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels "The Go-Giver: A Little Story About a Powerful Business Idea" by Bob Burg “Adversaries into Allies: Win People Over Without Manipulation or Coercion” by Bob Burg “It's Not About You: A Little Story About What Matters Most in Business” by Bob Burg “The Art of Persuasion: Winning Without Intimidation” by Bob Burg “Endless Referrals” by Bob Burg “The Art of Talking so People Will Listen: Getting Through to Family, Friends, & Business Associates” by Paul W. Swets “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini  “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini “48 Laws of Power” by Robert Greene “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kiera is joined by Bob Burg, co-author of The Go-Giver! In this conversational episode, Kiera and Bob discuss how people can have effective sales conversations with others — even if they don't feel like a sales-driven person. Bob touches on how The Go-Giver came to be, how to utilize sales with patients, how to really believe in what you're selling, and more. About Bob Burg: For 30 years Bob has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States president. Although for years he was best known for his book Endless Referrals, it's his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight's (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the board of directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida. Episode resources: Read The Go-Giver by Bob Burg and John David Mann Reach out to Kiera: hello@thedentalateam.com  Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast

If you're feeling frustrated with your sales performance, trying to overcome objections, and building personal relationships, then you are not alone! Are you tired of struggling to win over prospects and facing objections that seem impossible to overcome? It's time to discover a new approach that will transform the way you handle objections and build lasting connections with your clients. Let's turn those objections into opportunities and propel your sales performance to new heights!About Bob Burg and Jeff West:Bob Burg and Jeff West are co-authors of the book "Streetwise to Saleswise: Become Objection Proof and Beat the Sales Blues." Bob is a sought-after speaker at corporate conventions and entrepreneurial events. He's known for his bestsellers, "The Go-Giver" and "Endless Referrals." Jeff West, a former leader in the insurance industry, brings his expertise to the table. His writing, particularly in "The Unexpected Tour Guide" and "The Lady with the Blue Hair," showcases his insights and experiences in the world of sales. In this episode, Jennie, Bob, and Jeff discuss:Master objection-proof sales techniquesMastering objection-proof sales techniques allows sales professionals to effectively handle objections without overpowering or convincing the other party. This process involves understanding the root cause of objections and finding a solution that benefits both parties.Discover fusion points in salesThe discovery of fusion points – moments where logic and positive emotions merge – can greatly enhance your sales strategy. Fusion points stimulate acceleration, tenacity, and loyalty, leading to a more impactful sales and leadership performance. Strengthen personal relationships in salesIt's not just about making a sale, it's about understanding and empathizing with your prospects, thus fostering a relationship based on trust and mutual understanding. In this episode, you will be able to:Master objection-proof sales techniques to close deals effortlessly.Discover fusion points in sales to create winning strategies.Strengthen personal relationships in sales for long-term success.Gain valuable insights for sales professionals to elevate your performance."We've created something that all levels of any organization are going to find value in. Salespeople will benefit from it, and the leadership lessons work in every single organization.” – Bob BurgGet Jeff and Bob's book, “Streetwise to Saleswise: Become ObjectionProof and Beat the Sales Blues”, here:Link to buy Hard Copy from Barnes & Noble: https://bit.ly/3SesLJpLink to get Kindle or Audible version:https://www.amazon.com/Streetwise-Saleswise-Become-ObjectionProofTM-Sales-ebook/dp/B0CPTLCCB2CONNECT WITH BOB:LinkedIn: https://www.linkedin.com/in/bobburg/Websites: https://gogiversuccessalliance.com/    https://burg.com/keynotes/CONNECT WITH JEFF:LinkedIn: https://www.linkedin.com/in/jeffcwest/Website: https://jeffcwest.com/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryYou might also want to check these previous podcast episodes featuring Bob Burg and Jeff West:Bob Burg:https://badassdirectsalesmastery.com/2023/02/27/bob-burg-using-go-giver-in-direct-sales/Jeff West & Lisa Wilbur:https://badassdirectsalesmastery.com/2023/01/30/lisa-wilber-jeff-west-said-the-lady-with-the-blue-hair/Show Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Welcome to "I Need A Coach," where host Adam Packard takes you on a journey from golf pro to corporate roles and ultimately, a passion for helping coaches and consultants thrive on LinkedIn. Get ready for insightful interviews with industry leaders as Adam prepares to launch a lineup of educational, entertaining, and inspirational content. Join us as we aim to equip and empower coaches with valuable insights and business building practices. Stay tuned for more engaging conversations, including talks with industry experts such as Bob Burg from "Endless Referrals" and Olympic gold medalists. Get ready to learn, be inspired, and discover new ways to grow your coaching business.Topics Discussed:Adam started out as a golf pro and got burned out giving lessons. His next step was to work as a seminar manager for motivational speaker, Tom Hopkins. That was what inspired him to find his way into network marketing.In the network marketing industry, he learned prospecting, recruiting and engagement skills and found himself in a corporate role before discovering that corporate life was not for him. So, he got laid off and began exploring new opportunities.Adam started utilizing LinkedIn to help a friend generate leads for a new startup company and then began helping others do the same thing.Now Adam works mainly with coaches and consultants and believes everyone should have a coach in certain areas of life.Episode Resources:Adam Packard | LinkedInNinja Prospecting | WebsiteNinja Prospecting | X (Formerly Twitter)

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.Bob is founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact email.He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.FUN FACT: Bob is an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.To connect with Bob, visit https://burg.com.#funinsurancesolutions #podcast #insurance #cyber #M&Aadvisory #marketing #seguros 

In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life's work: Adversaries into Allies: Master the Art of Ultimate Influence. They explore the themes he outlined in this insightful book, in addition to Bob's primary framework: the Five Principles of Influence. If you've ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.   Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he's helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President. Although he was best known for his book Endless Referrals for years, it's his business parable, The Go-Giver (coauthored with John David Mann), that's captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob's 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight's (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written and HubSpot's 20 Most Highly-Rated Sales Books of All Time. Tune in to hear Billy talk with Bob, who's been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia. What we discussed with Bob: [01:53] – About Bob's dad Mike Burg [02:53] – What ultimate influence means to Bob [04:25] – Who is a genuine influencer [07:16] – The life lesson he learned from his cat, Liberty [10:40] – Basic principle of human nature [13:12] – How he developed his ideas and thoughts [17:43] – The relationship between self-control and character of a person [19:23] – What can we do to control our emotions? [23:30] – Why are clashes of beliefs so critical to an influencer? [26:25] – Setting the proper frame to get desired results Valuable Insights by Bob: Influence is the ability to move a person to the desired action. Great influencers don't try to push their ideas to others. Great influencers attract people. If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align. As human beings, one of the driving forces within us is freedom, making decisions for our lives. Only when you're the boss of yourself, then you're in the position to take a potentially negative situation and turn it into a win. Make sure that you're the master of your emotions as opposed to your emotions being your master. Notable Quotes: [02:14] – “Tact is the language of strength.” [05:15] – “People do things for their reasons, not our reasons.” [15:54] – “By all means take your emotions along for the ride but make sure you're driving the car.” [17:02] – “Self-control is the very essence of the character.” More from Bob: Bob Burg's Books: The Go-Giver Influencer The Go-Giver A Teacher's Guide to The Go-Giver The Go-Giver Leader Adversaries into Allies Go-Givers Sell More Endless Referrals The Success Formula Bob's Website: https://burg.com/ Connect with Bob on Social Media: https://www.facebook.com/burgbob https://twitter.com/bobburg https://www.youtube.com/user/burgcommunications https://www.linkedin.com/in/bobburg/ Learn more about your ad choices. Visit megaphone.fm/adchoices

After reading “The Go-Giver” for the second time, and then reading “Go-Givers Sell More”, I just had to have the author, Bob Burg, on the podcast. There are so many great lessons and nuggets that we can all apply to our businesses and lives in these books. I also just started reading “The Go-Giver Influencer”, and I've already been making notes. These books are so easy to read, using parables (short stories) which make it easy to relate to the characters.I enjoyed our conversation and I think you're going to love hearing from Bob how so many principles in The Go-Giver series apply to your wedding and event business and your life.About Bob BurgFor over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.Bob is founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact email. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.https://www.facebook.com/burgbob https://www.instagram.com/realbobburg/https://www.linkedin.com/in/bobburg/https://www.youtube.com/user/burgcommunications/ www.Burg.comwww.GoGiverSuccessAlliance.comIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Join me at an upcoming event, conference or Mastermind this November & December in Las Vegas, Cincinnati, Alabama and New Jersey. Visit podcast.AlanBerg.com for links and info.

“Law number five is the law of receptivity. This says the key to effective giving is to stay open to receiving. And this means nothing more than understanding that, yeah, you breathe out. Okay, you also have to breathe in. It's not one or the other. It's both. Breathe out carbon dioxide, breathe in oxygen, breathe out, which is giving, breathe in, which is receiving.” For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact email. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. R.O.G. Takeaway Tips: Constantly discover what another person would find valuable about being in relationship with you.  Ask questions and listen. Ask yourself, How can I be a value to this person in a way that they see it as being a value? The Five Laws of Stratospheric Success: The Law of Value – Your true worth is determined by how much more you give in value than take in payment. The Law of Compensation – Your income is determined by how many people you serve and how well you serve them. The Law of Influence – Your influence is determined by how abundantly you place other people's interests first. The Law of Authenticity – The most valuable gift you have to offer is yourself. The Law of Receptivity – The key to effective giving is to stay open to receiving Resources: Burg.com Books https://burg.com/books/  Go-Giver Success Alliance https://gogiversuccessalliance.com/ Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: Bob Burg, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 153, with Lori LeBas. .

If you're a business professional who believes in the notion that "givers gain," you're probably familiar with Bob Burg. Bob, an entrepreneur and leadership trainer, is known for his "Endless Referrals" sales training classes. He also co-authored the book The Go-Giver with John David Mann. The Go-Giver has sold 1 million copies and has been translated into 30 languages. It is listed by Inc. Magazine as No. 10 of the most motivational books ever written. Motivate is what Bob does. He teaches sales professionals and leaders how to communicate their value to accelerate their business growth. He is an "unapologetic" believer in the free market system and says the amount of money one makes is directly proportional to how many people one serves. "The people who are most successful in sales, most sustainably successfully, (are) always the ones who (are) more focused on giving value to others," Bob told me. In this episode of Chiseled, Bob shares the principles behind The Go-Giver, which draws on storytelling and parables to teach the five laws of stratospheric success. These are defined as the laws of value, compensation, influence, authenticity, and receptivity. I'm not going to give the whole podcast away and I couldn't possibly tell you all the valuable nuggets in the book, so you'll just have to listen to Bob's summary. Bob is full of wisdom, which he relays so clearly that you may instantly want to go out and buy his books. It was my honor to interview Bob in one of my shortest but most jam-packed podcasts yet. If you'd like to reach Bob and get a copy of his Daily Impact email, you can sign up at burg.com. Meanwhile, I hope you enjoy this week's episode of Chiseled.

Bob Burg, Hall of Fame speaker, author of Endless Referrals and co-author of The Go-Giver, a Wall Street Journal and BusinessWeek bestseller joins me on this episode. For 30 years, Bob has helped companies, sales leaders, and their teams more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former U.S. President. Topics we cover include Bob's journey into sales, becoming other-focused, money as an echo of value, the difference between price and value, advice on networking, the five laws of stratospheric success from The Go-Giver, and more. Get connected with Bob: Website: https://burg.com/  Facebook: https://www.facebook.com/bobburg  Instagram: https://www.instagram.com/realbobburg/  Twitter: https://twitter.com/BobBurg  LinkedIn: https://www.linkedin.com/in/bobburg/  Purchase a copy of The Go-Giver: https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278 Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324  Subscribe to my Business Builder Newsletter: https://bit.ly/32y0YxJ  Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy, thanks for listening, and please share with a friend! To your success, Jay

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he's helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, it's his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight's (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.

Bob Burg is a best-selling author and a member of the National Speaker's Association Hall of Fame. When it comes to public speaking, this man is one of the all-time greats.  Not only has Bob sold over 2,000,000 books, with titles such as The Go-Giver, Endless Referrals, It's Not About You: A Little Story About... The post Episode 181: Bob Burg appeared first on Kevin + Steph.

Shownotes can be found at https://www.profitwithlaw.com/379.Sales and marketing strategies come and go. But one method that never goes out of style is word of mouth—referrals. As a lawyer, doing business doesn't only mean being good at your practice. You also have to know how to sell your services. The problem is many lawyers have preconceived notions about what it means to be in sales. So first, you have to reframe your understanding of selling. It's the first step to developing relationships in a way that people will know, like, and trust you enough to refer you endlessly.In this episode, Bob Burg joins us to explain how to build relationships that lead to endless referrals. He walks us through how lawyers can reframe their understanding of selling. He then shares his system for developing and maintaining relationships and navigating referring business to somebody.If you want to know how to start building a business on referrals, then this episode is for you.00:00 Introduction2:29 Bob's Background9:32 Reframing the Understanding of Selling15:27 How to Build a Business on Referrals19:07 Developing a Relationship with People You Interact with Every Day26:07 System to Maintaining Relationships32:10 Writing a Thank You Note37:43 How to Navigate Referring Business to Somebody41:31 Bob's Parting Piece of AdviceResources mentioned:Check out the new Profit with Law YouTube channel!Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Connect with Bob: WebsiteSubscribe to Bob's Daily Impact emailDownload a copy of Bob's personalized notecard and notepads!The Go-Giver by Bob Burg and John David Mann Get access to Bob's 10 Feel-Good Questions!The Go-Giver Success Alliance Zig Ziglar's booksTom Hopkins' booksEndless Referrals: Network Your Everyday Contacts into Sales by Bob BurgHow to Win Friends & Influence People by Dale CarnegieThink and Grow Rich by Napoleon HillPsycho-Cybernetics by Maxwell Maltz, MD, FCISAs a Man Thinketh by James AllenThe Greatest Salesman in the World by Og Mandino

We've got an exclusive interview with Bob Burg, co-author of the international bestseller, The Go-Giver, with over a million copies sold, consistently in the Top 25 on Porchlight's Business Book Bestsellers List since its release, was on HubSpot's 20 Most Highly Rated Sales Books of All Time, and was rated #10 on Inc Magazine's list of Most Motivational Books Ever Written.Bob believes that conducting business "The Go-Giver Way" leads to greater value for customers and more functional, profitable companies. For 30 years, he has helped companies, sales leaders, and their teams communicate their value more effectively and grow their businesses based on Endless Referrals. Bob has addressed audiences ranging from 50 to 16,000 and shared the platform with notable thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former US President.Tune in as Bob shares his expertise, experience, and what it means to be a Go-Giver in the world of private money.Key Takeaways:What kind of person is a Go-Giver?The Go-Giver in the world of private money.The Go-Getter & The Go-GiverThe Five Laws of Stratospheric SuccessThe Law Of ValuesThe Law Of CompensationThe Law Of InfluencesThe Law Of AuthenticityThe Law Of ReceptivityThe bad first question to ask about a venture.The dos and don'ts of finding a mentor.Connect with Bob:Website: https://www.Burg.comSubscribe to his Daily Impact email: https://www.Burg.com/Daily-Impact/Check out my book: 7 Reasons Why Private Money Will Skyrocket Your Real Estate Business and Help You Build Incredible Wealth!Get it here for FREE: www.jayconner.com/moneyguideSign up for the Private Money Academy and get 4-weeks free: https://jay-conner.mykajabi.com/offers/AMM4hCPW/checkoutSign up for the Private Money Academy Conference:  https://www.JaysLiveEvent.com

On this episode of The Rich Equation Podcast, Ashish is joined by Bob Burg. A member of the National Speakers Association and inductee into their Speaker Hall of Fame, Bob Burg is an international bestselling author and one of the world's elite authorities in the field of relationship marketing and influence. "The Go-Giver" has sold over one million copies and created an international movement. His sales classic, "Endless Referrals" continues to be used as a resource for companies and sales teams throughout the world.Through his dynamic Endless Referrals system, Genuine Influence, and Go-Giver principles, Bob teaches business professionals how to leverage their network of everyday contacts into a never-ending stream of new prospects. Using his highly effective relationship cultivation process, new sales are converted into lifelong customers and “Personal Walking Ambassadors” that multiply the volume of referred prospects — exponentially!In this episode, Bob talks about his background and talks about value, what it is and how is value different from price. He talks about misalignment of value, and what negative value means. He shares his expertise in scaling authentic relationships and providing value at the same time. Ashish and Bob also talk about his definition of success, and the gaps he is seeing in how leaders make strong, ethical decisions. Highlights: 00:00 - Ashish Introduces Bob01:01 – The mindset of what it means to bring value to people01:10 – Difference between value and price02:08 – The value we give should be much greater than what we charge04:04 – How to know if there is a misalignment of value05:33 – Negative value06:45 – How to scale authentic relationships and provide value10:58 – Bob shares his perspective on the gaps he's seeing in how leaders make ethical, strong decisions15:12 – A story about how Bob defines success18:53 – Ashish asks Bob about a favorite book he read recently21:04 – Bob shares his success routines and the misconception that routines entrap you24:20 – Ashish asks Bob about his next projects or steps, from a thought leadership perspective26:14 - Ashish asks Bob what it means to have a rich lifeConnect with Bob Burg here: Website: https://burg.com/Receive Bob's Daily Impact emails HERE.Facebook: http://www.facebook.com/burgbobInstagram: https://www.instagram.com/realbobburg/LinkedIn: https://www.linkedin.com/in/bobburg/Links:   Sign up to the mailing list to receive special access and content here: https://therichequationpodcast.com/Check out previous episodes of The Rich Equation Podcast here: https://podcasts.apple.com/us/podcast/the-rich-equation/id1585002788 Let's Connect!Instagram: https://www.instagram.com/ashishnathu/Website: https://therichequationpodcast.com/

Ready to turn on the metaphorical (and literal) OPEN SIGN in your business so you can welcome endless referrals of ideal clients?That's exactly what you're going to learn how to do in this episode.The Profitable Nutritionist program student Annika Taylor is sharing her 3 most transformative business strategies that have taken her holistic nutrition practice from brand new just one year ago to thriving, referral-fueled machine in 2023.Along with those 3 juicy strategies, she also shares:How she has changed her offer and exactly what she charges and includes for her clients in 2023The 2 most lucrative marketing outlets she has usedHow she knew it was time to leave her 9-5 job and start her own health and wellness practiceYou are going to get so many gems from this episode.Enjoy!Subscribe To The Profitable Nutritionist™ PodcastApple | Spotify | YouTubeWhere You Can Find Annika:

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years Bob has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes, and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, it's his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers. The Go-Giver, a Wall Street Journal, and BusinessWeek Bestseller has sold over a million copies. Since its release, it has consistently stayed in the Top 25 on Porchlight's Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing, and influence, with total book sales approaching two million copies. You can learn more about Bob and his Go-Giver programs, books, and keynotes on his website: https://burg.com/. Be sure to check out his Book page where you can download a chapter of each book before you buy. Bob is an animal fanatic and is currently supporting Operation Paw. If you'd like to support this cause, you can do that here: Operation Paw (Rescue, Spay & Neuter, Foster, and Adoption Network):  https://account.venmo.com/u/Operation_Paw You can also sign up for Bob's "Daily Impact email: by clicking here: https://burg.com/daily-impact/ ******************************************** Want to learn how to attract, hire, and retain top-tier employees? Interested in learning how to scale your business to increase revenue and profit while working less? Then join my Business Success Mastermind group. A new cohort is starting. Now accepting applications: https://ib4e-coaching.com/mastermind ******************************************** Please support this podcast: https://ib4e-coaching.com/podinfo #leadership #leadershipcoaching #business #success #bobburg #thegogiver #endlessreferrals #sales ******************************************** If you like this podcast, consider supporting the effort. Every little bit helps. Thanks.

Are you ready to expand your influence and make an impact? By shifting your focus from taking to giving, you can make a positive impact in all areas of your life. In this episode, you learn the 5 secrets to being a "Go-Giver" Influencer. In This Episode, You Will Learn About:Influencers and their impactInfluence vs. manipulation 5 Secrets of genuine influenceFREE Career Accelerator Workbook: https://bit.ly/3xXy8UFREE Business Building Workbook:  https://bit.ly/3xXy8U  Want to work with Danielle? Schedule your call today: https://bit.ly/3OnuLLOLet's Connect! LinkedIn: https://www.linkedin.com/in/daniellecobo/Facebook: https://www.facebook.com/MsDanielleCoboInstagram: https://www.instagram.com/thedaniellecobo/Twitter: https://twitter.com/DanielleCobo Website: www.DanielleCobo.com Book Recommendations:  https://www.amazon.com/shop/influencer-de49157c/list/2W8I8NWS6N4CJAbout our guest:For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.Bob is the founder of The Go-Giver Community Network, the first-of-its-kind online business community created by and for Go-Givers.He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Rate, Review, & Follow on Apple Podcasts"Danielle is so Uplifting."

For over 30 years Bob Burg has been successfully showing everyone—including entrepreneurs, leaders, and sales professionals—how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, “Endless Referrals,” it's his business parable, “The Go-Giver,” co-authored with John David Mann that has created a worldwide movement. While part of a four-book series, “The Go-Giver” itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. JONES.SHOW is a weekly podcast featuring host Randall Kenneth Jones (author, speaker & creative communications consultant) and Susan C. Bennett (the original voice of Siri). JONES.SHOW is produced and edited by Kevin Randall Jones. BOB BURG ONLINE: Twitter: https://twitter.com/bobburg  Instagram: https://www.instagram.com/realbobburg/ Facebook: https://www.facebook.com/burgbob  Web:  www.Burg.com Web:  www.TheGoGiverCommunity.com JONES.SHOW Online:    Join us in the Jones.Show Lounge on Facebook. Twitter (Randy): https://twitter.com/randallkjones Instagram (Randy): https://www.instagram.com/randallkennethjones/ Facebook (Randy): https://www.facebook.com/mindzoo/ Web:  RandallKennethJones.com Follow Randy on Clubhouse Twitter (Susan): https://twitter.com/SiriouslySusan Instagram (Susan): https://www.instagram.com/siriouslysusan/ Facebook (Susan): https://www.facebook.com/siriouslysusan/ Web: SusanCBennett.com Follow Susan on Clubhouse LinkedIn (Kevin): https://www.linkedin.com/in/kevin-randall-jones/  Web: KevinRandallJones.com  www.Jones.Show

In today's show, we welcome an amazing guest Bob Burg. Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. Although for years he was best known for his book Endless Referrals, it's his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers. Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he's helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. And in today's show, he is here to help you. I hope you enjoy this show as much as we did! You can learn more about Bob using the link below! www.burg.com Get your Dominate Your Day Book https://chriswarnes.com/book/

About Bob Burg: Bob Burg is an author and speaker who has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. His book The Go-Giver which he coauthored with John David Mann, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies and has been translated into 30 languages. Bob is the author of a number of books on sales, marketing, and influence, and has been named one of the 30 Most Influential Leaders and one of the Top 200 Most Influential Authors in the World. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.In this episode, Jennie and Bob discuss:Bob's golden rule of networkingWhat being a go-giver actually meansBeing a giver has nothing to do with being a doormatKey Takeaways:All things being equal, people will do business with and refer business to those people they know, like, and trust.Being a go-giver is about shifting your focus from getting to giving by constantly and consistently providing immense value to others.  By focusing less on what you're going to get from the sales process, you create a phenomenal, value-based experience that's worth 10 times 100 times more than any money you may exchange.Being a go-giver doesn't mean you're everyone's doormat. Your influence comes from the extent to which you put other people's interests above your own.The only way you can earn a whole lot of money is by serving a whole lot of people with exceptional value. “Giving attracts. When you do it genuinely and authentically, you have their best interests at heart that inspires trust.” – Bob BurgFree Gift: Bob Burg Daily Impact Email - https://burg.com/daily-impact/CONNECT WITH BOB:Website: https://burg.com/Facebook: http://www.facebook.com/burgbobTwitter: http://www.twitter.com/bobburgYouTube: http://www.youtube.com/user/burgcommunicationsLinkedIn:http://www.linkedin.com/in/bobburgInstagram: https://www.instagram.com/realbobburg/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Angelica RaycoAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

❤️ Free Mini Course - How To Identify, Attract & Close Ideal Clients https://www.jasonmarccampbell.com/mini-course-identify-attract-and-close-ideal-clients ===== When you're on a sales call, are you more focused on yourself or on the other person? Are you more focused on getting, or on giving? Bob Burg, co-creator of The Go-Giver series, shares in this episode his wisdom about applying the mindset and philosophy of giving to your interactions with other human beings. Wanna be liked, trusted, and followed? Focus on giving. Especially, focus on understanding with deep empathy your prospects and clients to offer them your services from a place of genuine help and abundance. You achieve stratospheric success following the framework of the episode. Get your notes ready, and order your copy of The Go-Giver today. =====

Bob Burg is a keynote speaker and the best-selling author of the book Endless Referrals, as well as the co-author of The Go-Giver series with total book sales approaching two million copies. For 30 years, he's helped companies, sales leader, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. In this episode, Bob shares the journey, and the premise of The Go-Giver book understands what to focus on serving others, and the law of value. Listen in.  You'll Learn: • The difference between price and value • Learn what you need to focus in terms of selling • How to provide the right value  • And much more! Favorite Quote “Money is an echo of value.” - Bob Burg   Click here to check out Bob's Website!   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8

Building relationship is key to bringing clients to your door. This principle will help maximize those clients who are also interested in what you sell, so when you leverage your relationships, you also generate ongoing sales opportunities. In this episode, Bob Burg, author of Endless Referrals, shares his secrets to unlock endless consulting referrals. By following a process of predictably achieving a result based on a logical “how-to” principle, Bob works his way up as a sales manager. He also explains what his books are about and their relation to sales. When Bob says, “All you can control is your action,” wait no more and tune in to this episode now as Bob unlocks the door of his secrets to endless referrals! Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life's work: Adversaries into Allies: Master the Art of Ultimate Influence. They explore the themes he outlined in this insightful book, in addition to Bob's primary framework: the Five Principles of Influence. If you've ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.   Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he's helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President. Although he was best known for his book Endless Referrals for years, it's his business parable, The Go-Giver (coauthored with John David Mann), that's captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob's 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight's (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written and HubSpot's 20 Most Highly-Rated Sales Books of All Time. Tune in to hear Billy talk with Bob, who's been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia. What we discussed with Bob: [01:53] – About Bob's dad Mike Burg [02:53] – What ultimate influence means to Bob [04:25] – Who is a genuine influencer [07:16] – The life lesson he learned from his cat, Liberty [10:40] – Basic principle of human nature [13:12] – How he developed his ideas and thoughts [17:43] – The relationship between self-control and character of a person [19:23] – What can we do to control our emotions? [23:30] – Why are clashes of beliefs so critical to an influencer? [26:25] – Setting the proper frame to get desired results Valuable Insights by Bob: Influence is the ability to move a person to the desired action. Great influencers don't try to push their ideas to others. Great influencers attract people. If we want people to take action to go towards the desired outcome, it has to align with what they want. Their values and their goals have to align. As human beings, one of the driving forces within us is freedom, making decisions for our lives. Only when you're the boss of yourself, then you're in the position to take a potentially negative situation and turn it into a win. Make sure that you're the master of your emotions as opposed to your emotions being your master. Notable Quotes: [02:14] – “Tact is the language of strength.” [05:15] – “People do things for their reasons, not our reasons.” [15:54] – “By all means take your emotions along for the ride but make sure you're driving the car.” [17:02] – “Self-control is the very essence of the character.” More from Bob: Bob Burg's Books: The Go-Giver Influencer The Go-Giver A Teacher's Guide to The Go-Giver The Go-Giver Leader Adversaries into Allies Go-Givers Sell More Endless Referrals The Success Formula Bob's Website: https://burg.com/ Connect with Bob on Social Media: https://www.facebook.com/burgbob https://twitter.com/bobburg https://www.youtube.com/user/burgcommunications https://www.linkedin.com/in/bobburg/ Learn more about your ad choices. Visit megaphone.fm/adchoices