Podcasts about ai strategy

From Adobe Max 2025 in Los Angeles, Corey and Grant sit down with Ely Greenfield, Adobe's Chief Technology Officer, to explore the philosophy behind Adobe's practical AI strategy. Discover why the crowd went wild over AI renaming layers, how Adobe thinks about "additive not subtractive" AI, and where creative tools are heading next. Ely shares Adobe's vision for making AI a creative partner that enhances rather than replaces human artistry, and explains why the best AI features are often the most boring ones.Topics covered include: the Photoshop AI Assistant, Harmonize for instant compositing, auto-masking in Premiere Pro, the Express conversational workflow, and Adobe's unique approach to balancing automation with creative control.Read our Adobe Max coverage:• Adobe Reinvents Creative Suite with AI• Day 2 Keynote Recap• NVIDIA's Beyond-GPUs StrategyThis episode was made possible by our sponsor, Clutch: https://clutch.co/resources/how-smbs-see-ai-crawlers?source=theneuron&utm_medium=referral&utm_campaign=newsletter_10-14-2025Related resources:• Adobe Max 2025 announcements: https://www.theneuron.ai/explainer-articles/adobe-goes-all-in-on-ai-max-2025-unleashes-creative-ai-arsenal-across-every-tool• Day 2 Keynote and Sneaks recap: https://www.theneuron.ai/explainer-articles/adobe-max-day-2-the-storyteller-is-still-king-but-ai-is-their-new-superpower• Check out Adobe Firefly: https://firefly.adobe.com/• Project Graph demo: https://www.youtube.com/live/wQza2t9Qs64?t=10409sMake sure to check out Clutch's new report on AI crawling for SMBS! https://clutch.co/resources/how-smbs-see-ai-crawlers?source=theneuron&utm_medium=referral&utm_campaign=newsletter_10-14-2025Subscribe to The Neuron newsletter for daily AI news: https://theneuron.aiOriginal article: https://www.theneuron.ai/explainer-articles/adobe-goes-all-in-on-ai-max-2025-unleashes-creative-ai-arsenal-across-every-tool

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

In this conversation, the speakers discuss the intersection of data strategy and AI strategy, emphasizing the importance of collaboration between different roles within the organization. They outline their 12-month plans for AI implementation, focusing on governance, risk management, and the challenges of data governance. The discussion also touches on the ownership of AI production systems and the principles that guide decision-making in the face of conflict. The speakers highlight the need for a balance between innovation and risk management, as well as the importance of maintaining strong partnerships within the organization. Show Notes: 00:00 Introduction to Data and AI Strategy 08:52 12-Month Plan for AI Implementation 17:45 Balancing Innovation and Risk Management 24:50 Data Governance and Security Challenges 27:21 Managing Shadow AI and Encouraging Innovation 28:46 Vision and Innovation: The Importance of Rechecking Paths 30:34 Navigating Customer Relationships and Risk Management 31:40 Understanding NPU Technology and Its Implications 34:09 Balancing AI Workloads: Cloud vs. Local Processing 35:31 Contractual Considerations in AI Partnerships 38:48 Ownership of AI Production Systems: A Collaborative Approach 43:29 Establishing Governance and Support Structures for AI 46:04 Defining Tiebreaker Principles in AI Decision-Making 50:07 Operationalizing Governance and Risk Management 51:55 Commitments to Innovation and Collaboration

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

Jacob Ward of The Rip Current joins Mikah Sargent this week! OpenAI disclosed stats on mental health from its users' chats within ChatGPT. How deepfake videos are becoming increasingly difficult to differentiate. Cybersecurity concerns over AI-powered browsers. And the latest from Adobe Max! Jacob talks about OpenAI's release of stats surrounding mental health, warning signs, and how its model is doing to recognize and support people in moments of distress. Mikah chats about how it's starting to become harder to recognize videos that are AI-generated. Mikah also talks about AI browsers and how slowly these browsers are becoming a ticking cybersecurity time bomb. And artist Joe Esposito joins us from Adobe Max to share everything that was announced at Adobe's annual creativity conference. Hosts: Mikah Sargent and Jacob Ward Guest: Joe Esposito Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: outsystems.com/twit threatlocker.com/twit auraframes.com/ink ventionteams.com/twit

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   The State of Digital Transformation in Europe, Q&A (Darian Chwialkowski, Third Stage Consulting) Big Blunders in the Tech Space (Stuart Robb, Third Stage Consulting) How to Spot Trouble Before Your Digital Transformation Fails   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

On this episode of Chit Chat Stocks, we speak with recurring guest and Big Tech expert Rihard Jarc on the race in artificial intelligence (AI). We discuss:(00:00) Introduction(02:00) Amazon's AI Strategy and Anthropic Relationship(10:14) Google's Competitive Edge in AI(19:26) Meta's AI Monetization Strategies(28:24) Microsoft's Azure and AI Workloads(32:10) Understanding Neo Clouds and Their Impact(36:01) Nvidia's Strategic Moves and Circular Accounting(40:12) The Depreciation Dilemma of GPUs(52:19) OpenAI's Future and Financial Strategies(57:56) Predictions for AI Leaders by 2030UNCOVER ALPHA: https://www.uncoveralpha.com/*****************************************************JOIN OUR EMAIL NEWSLETTER AND CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************Fiscal.ai is building the future of financial data.With custom charts, AI-generated research reports, and endless analytical tools, you can get up to speed on any stock around the globe. All for a reasonable price. Use our LINK and get 15% off any premium plan: ⁠https://fiscal.ai/chitchat *********************************************************************Portseido is your best portfolio tracking & reporting solution that helps you track all investments in one place. We personally use the software to track our portfolio returns across brokerage accounts.Try it for free today: https://portseido.com/?fpr=ryan63 *********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

At the Crexendo UGM, Matt Siemens, CEO of NUSO, sat down with Doug Green, Publisher of Technology Reseller News, to discuss NUSO's innovative approach to AI, its newly announced partnership with Crexendo, and the company's accelerating global expansion across Europe. As a major event sponsor, NUSO created a branded lounge area at the conference to facilitate deeper engagement and longer conversations with partners. But Siemens' main stage presentation captured the spotlight — highlighting NUSO's AI philosophy and architecture, which centers on creating a digital twin of its network environment to reduce AI hallucinations and improve contextual accuracy. “Our focus isn't on AI as a product, but as an enabler — a force that increases velocity and outcomes,” Siemens explained. “By maintaining a live digital twin of our network within the AI environment, we can reduce misinformation, enhance software development, and deliver more meaningful customer experiences.” Siemens also spoke about the importance of continuous updates to avoid the pitfalls of static AI environments — what he referred to as “hyperreality” — and explored how concepts like vCons act as “micro mirrors” that enrich contextual understanding in customer interactions. In major business news, Siemens announced a global technology partnership with Crexendo, through which NUSO will provide carrier and related services while expanding its use of the NetSapiens platform into new markets. The company's European expansion is also gaining momentum, with new operator authority in 14 countries, including recent launches in France, Germany, Italy, and Spain. “We've taken the approach of building regulatory compliance and numbering authority first,” Siemens said. “That foundation gives our partners and customers greater reliability and agility as we expand across Europe.” To learn more about NUSO's global communications and AI innovations, visit www.nuso.cloud.

Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

HOT OFF THE PRESSES: In this special episode of In AI We Trust?, EqualAI President and CEO Miriam Vogel is joined by her two co-authors of Governing the Machine: How to navigate the risks of AI and unlock its true potential, Dr. Paul Dongha, Head of Responsible AI and AI Strategy at NatWest Group, and Ray Eitel-Porter, Accenture Luminary and Senior Research Associate at the Intellectual Forum, Jesus College, Cambridge, to launch their new book released TODAY (October 28, 2025). Miriam, Paul, and Ray share their motivation for writing the book, some of the big takeaways on AI governance, why it is for companies and consumers alike, and what they hope readers will learn from their book. We hope that you enjoy this episode, and please be sure to purchase a copy of Governing the Machine at the link above! And share your feedback at contact@equalai.org! 

New Deloitte research across 15 countries shows that Ireland is emerging as a major AI investment hub, ranking number one for AI strategy integration in Europe, the Middle East and Africa (EMEA). Deloitte's latest survey reflects the perspectives of nearly 2,000 C-suite executives when it comes to AI adoption. The findings, which include perspectives from 105 senior leaders of large enterprises in Ireland, show that Ireland is punching above its weight in AI leadership, with one in four Irish firms now having a Chief AI officer. This is compared to one in five (19%) in the 15 EMEA countries surveyed. Ireland is the second highest in this regard, only behind Belgium (29%). The data also signals that Ireland is showing leadership in formalising AI governance and accountability, with four in five (81%) companies integrating AI into their corporate vision, the highest number of the 15 countries surveyed. AI investment in Ireland is both sustained and accelerating, with nearly half (46%) of Irish companies seeing a return within two years on their most successful use case, and more than half (52%) have seen an ROI of greater than 41%. Over the next 12 months, 91% of organisations in Ireland plan to increase financial investment in AI, with 27% saying it will increase significantly or drastically. 87% have already increased AI spending in the last year. Organisations favour a hybrid investment approach - 38% plan to buy more tools, 33% plan to build more, while 28% will do a mix of both. "What we are seeing is that Ireland is emerging as a true leader in AI value realisation," points out Ita Langton, Head of Technology and Transformation at Deloitte Ireland. "This is being driven by C-Suite leadership in Ireland, with 30% of AI use cases being identified by this group. This is one of the highest in Europe following the UK (36%), Belgium (33%) and Germany (32%). "With nearly half of organisations already reporting returns within two years from their most successful AI use case, it means investment is no longer speculative, it's delivering real business impact and reinforces Ireland's position at the forefront of AI maturity across EMEA. At Deloitte, we're seeing Irish clients move from exploration to execution, making sure innovation happens responsibly and at scale." Other findings include: Over half (51%) of organisations are investing 11%-20% of their total technology budget in AI initiatives, 28% are spending over 21% of their budget. Nearly half (49%) say AI initiatives have created revenue growth opportunities, and a similar number (46%) have made a return on investment on their most successful AI use case in two years or less. More than one-third (35%) say between 6% and 10% of their total revenue is attributable to the successful implementation of AI. This rises to 53% in financial services. While 23% overall attribute a higher 26%-50% of their revenues to AI use, this rises to 33% and 38% in the consumer and energy, resources and industrial sectors, respectively.

Vania Pecheu Bovet est Head of Global Data & AI Strategy chez Carrefour et porte notamment la stratégie IA générative du Groupe, développée en France et maintenant déployée dans 8 pays.On aborde :

This episode features Rob Toews from Radical Ventures and Ari Morcos, Head of Research at Datology AI, reacting to Andrej Karpathy's recent statement that AGI is at least a decade away and that current AI capabilities are "slop." The discussion explores whether we're in an AI bubble, with both guests pushing back on overly bearish narratives while acknowledging legitimate concerns about hype and excessive CapEx spending. They debate the sustainability of AI scaling, examining whether continued progress will come from massive compute increases or from efficiency gains through better data quality, architectural innovations, and post-training techniques like reinforcement learning. The conversation also tackles which companies truly need frontier models versus those that can succeed with slightly-behind-the-curve alternatives, the surprisingly static landscape of AI application categories (coding, healthcare, and legal remain dominant), and emerging opportunities from brain-computer interfaces to more efficient scaling methods. (0:00) Intro(1:04) Debating the AI Bubble(1:50) Over-Hyping AI: Realities and Misconceptions(3:21) Enterprise AI and Data Center Investments(7:46) Consumer Adoption and Monetization Challenges(8:55) AI in Browsers and the Future of Internet Use(14:37) Deepfakes and Ethical Concerns(26:29) AI's Impact on Job Markets and Training(31:38) Google and Anthropic: Strategic Partnerships(34:51) OpenAI's Strategic Deals and Future Prospects(37:12) The Evolution of Vibe Coding(44:35) AI Outside of San Francisco(48:09) Data Moats in AI Startups(50:38) Comparing AI to the Human Brain(56:07) The Role of Physical Infrastructure in AI(56:55) The Potential of Chinese AI Models(1:03:15) Apple's AI Strategy(1:12:35) The Future of AI Applications With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

Brandon Weber, Co-founder & CEO of Nava Benefits, joined us on The Modern People Leader.We talked about why benefits have become the second-largest company expense — and how HR can “moneyball” their healthcare spend, cut down on benefits-related admin work, and deliver better employee outcomes through the emerging “alt marketplace.”---- Nava Links:

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   A MedTech Firm Warns of Their Impact from Their Software Switch, Q&A (Darian Chwialkowski, Third Stage Consulting) What do the EU's Antitrust Allegations against SAP Really Mean? (Scott Hays – Vice President at Rimini Street, Marcus Harris – Partner at Taft Law) The #1 Software Proposal Mistake That's Costing Companies Millions   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

https://www.FutureOfRisk.com/Generative AI is transforming business at an unprecedented pace, but are organizations seeing real value from this rapid adoption? In the debut episode of Zurich North America's Future of Risk AI miniseries, host Justin Hicks speaks with Kristen Bessette, Chief Data Officer at Zurich, and Anthony Meyers, Managing Director of Data and AI Strategy at Aon, about the practical benefits and pitfalls of integrating artificial intelligence into business. The conversation highlights that while AI adoption is accelerating across industries, success relies on understanding its limitations, aligning technology with business strategy, and embracing change. Real-world examples show how AI is already streamlining workflows, enhancing decision-making and improving customer interactions, but achieving true return on investment requires incremental progress, strong governance and ongoing learning. Business leaders are encouraged to start small, experiment and include cross-functional teams in their AI journey. Ultimately, AI is not a magic wand—but when implemented thoughtfully, it can empower organizations to navigate disruption and unlock new opportunities for growth.Record date: 9/25/25Air date: 10/22/25In this miniseries, other episodes include:11/5/25: Five ways everyone can benefit from AI today11/19/25: Dark side of AI12/3/25: What's next in AI?

In this insightful episode #139 "Why leadership needs to change their AI strategy with staff often," host Nichel Anderson explores why today's leaders must rethink and adapt their AI strategies to better support and empower their teams. As artificial intelligence continues to reshape the workplace, leadership's approach to integrating this technology is more crucial than ever. Nichel shares practical tips, wisdom points, and proven strategies for successfully implementing AI while addressing common staff concerns. Listeners will learn how to foster a culture of trust, encourage open communication, and dispel fears that AI will replace jobs. Instead, Nichel offers solutions to management that they can implement balancing ways that they can invest in communicating and sharing the decision making process with employees for a team effort - discover how AI can enhance job satisfaction, streamline workflows, and create new opportunities for growth. This episode offers actionable advice for leaders seeking to guide their teams through technological change, ensuring employees feel valued and equipped for the future. Tune in for expert insights on managing change, building resilience, and leveraging AI as a tool for collective success in the modern workplace.     ---     Reference Links: https://nichelanderson.com/shop/   Official website; NichelAnderson.com     

Rania Svoronou , Head of Design for US Personal Banking and AI Citi Bank and Harietta Eleftherochorinou, Vice President, AI Strategy and Operations & Vice President, Innovation Ventures IQVIA, discuss about "Passion & Innovation: Universal virtues for personal happiness and professional success."

Zach Lloyd is the Founder and CEO of Warp, the next-generation developer terminal reinventing how engineers build and collaborate. Warp has raised over $70M from top-tier investors including Sequoia Capital, GV, Dylan Field, and Elad Gil. Before founding Warp, Zach was Principal Engineer at Google, where he led development of Google Docs, and later served as CTO at Time. He's one of the most respected engineering minds redefining the future of developer tools. AGENDA:  04:14 Biggest Product Lessons from Rewriting Google Sheets 07:10 Why I Would Short Google: Leadership and AI Strategy 09:55 Comparing AI Models: GPT, Claude, and Gemini: Who Wins and Loses 17:04 Do Margins Matter in AI? 24:57 Adding $1M in ARR Every Week: Is Triple, Triple, Double, Double Dead? 33:58 How to Build Defensibility in a World of AI? 43:05 OpenAI vs Anthropic: Who Wins and Why? 44:25 Biggest Fundraising Lessons Raising from Sequoia, Elad Gil and GV 50:56 Why Sequoia are the Best VC 53:51 What Every Founder Gets Wrong in Fundraising 01:01:30 Quick Fire Questions and Final Thoughts  

Please support our sponsor Emeritus:Explore executive education programs from Emeritus, in collaboration with top universities:https://cxotalk.partner.emeritus.org/=======Will Grannis, Chief Technology Officer of Google Cloud, explains Google's vision for agentic AI and multimodel LLMs, including these key topics on CXOTalk #897:-- The latest AI news from Google-- Why "AI as judge" determines whether your agent deployment scales or stalls-- How regulated industries have an unexpected advantage in agent adoption-- The hidden organizational rules that break agent workflows-- Why generic AI models alone provide zero competitive differentiation-- How multimodal AI changes customer support from chat to visual problem-solving-- The evaluation architecture behind successful agent deployments-- Why CEOs must participate directly in AI experimentation

Jeetu Patel knows a few AI secrets. As the President of one of the largest companies in the world, he's helped pave the AI adoption roadmap. At Cisco, they provide full-stack, enterprise AI solutions spanning infrastructure, security, observability, and operations to the world's largest companies. So naturally, Jeetu could write a legit playbook on what's slowing enterprises down in the AI fast lane and how they can overcome those bottlenecks. And naturally, Jeetu is gonna share it all with us. The 3 Big Obstacles Holding AI Adoption Back -- An Everyday AI Chat with Cisco President Jeetu PatelNewsletter: Sign up for our free daily newsletterMore on this Episode:Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Enterprise AI Adoption Rates & ChallengesAI Workflow Automation Phase ExplainedThree Big Obstacles to AI AdoptionInfrastructure Constraints for Enterprise AITrust Deficit in AI SystemsData Gaps Impacting AI SuccessMeasuring ROI on Enterprise AI DeploymentFuture Trends: Agentic AI and Original InsightsTimestamps:00:00 AI Adoption Challenges in Enterprise05:18 AI Adaptation: The Key Strength08:56 AI Infrastructure and Trust Challenges10:23 Building Trust and Harnessing Data13:27 Unsatiated Demand Signals Growth19:12 Proactive AI Model Safeguards22:07 AI Strategy and Business Growth26:09 Key Metrics for AI Success28:10 Guardrails for AI Vulnerabilities31:34 AI Unlocking Revolutionary DiscoveriesKeywords:AI adoption, obstacles to AI adoption, enterprise AI, generative AI, AI strategies, chatbots, autonomous agents, workflow automation, business productivity automation, infrastructure for AI, AI power consumption, data center capacity, compute capacity, GPUs, Nvidia, AMD, network bandwidth, CapEx in AI, AI bubble, national security and AI, economic growth and AI, AI trust deficit, securing AI, AI safety, AI hallucinations, large language models, model unpredictability, AI guardrails, algorithmic jailbreak, AI security stack, AI defense, company data as moat, AI data pipeline, data gap in AI, machine data, human data, synthetic data, time series data, data correlation, AI model training, AI ROI, trust in AI systems, agentic workflows, future of AI, robotics, humanoid AI, physical AI, original insights with AI, economic prosperity with AI, AI-generated knowledge, workflow automation with AI agents, scaling AI in enterprisesSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

In this episode of Tank Talks, Matt Cohen is joined by James Baskin, Founder and CEO of ZeroStone AI, to explore how businesses can transition from AI experimentation to real-world impact. James, a three-time founder with multiple successful exits, shares his journey from engineering at the University of Toronto to building and selling telecom ventures alongside Globalive's Anthony Lacavera. He offers valuable insights into leadership, resilience, and overcoming imposter syndrome.Drawing from over 300 conversations with CEOs and AI leaders, James discusses why many companies are “AI-aware but not AI-ready.” He reveals how ZeroStone helps mid-market firms turn failed pilots into scalable, impactful AI systems. James also highlights the differences between generative and agentic AI, the dual transformation of technology and people, and the importance of fostering a culture of curiosity and continuous learning for long-term success. This episode offers practical advice for founders and executives navigating the AI revolution.A Quick Word from our Sponsor, FaskenAt Fasken, our clients don't wait for the future. They build it. As the first and largest dedicated emerging tech practice in Canada, our team is composed of founders, ex in-house counsel, developers and business advisors who have guided clients from startup, to scale-up, to exit. The trust of our clients has enabled us to consistently rank at the top of every major Canadian M&A, Capital Markets and Venture Capital league table. With deep industry knowledge and experience across all areas of emerging and high growth technology including ClimateTech, MedTech, Artificial Intelligence, Fintech, and AgTech we're your partners within the innovation ecosystem as you transform the landscape of what's possible.Tomorrow starts here. Own it with us.For more information, visit fasken.com/emergingtech and follow us on LinkedIn.The Founder's Journey & Imposter Syndrome (00:09:41)* “Scaling Your Everest”: the emotional toll of leadership* Facing imposter syndrome in boardrooms* Anthony Lacavera's hard advice: “You don't know what you're doing.”* How that painful truth became a turning pointFrom Go-To-Market to AI Strategy (00:16:00)* Consulting with Series A/B startups on GTM and sales* Transition to AI after dozens of founder conversations* Why most OKRs fail: objectives must tie directly to long-term strategy* Introducing a new framework rooted in “Seven Powers” by Hamilton HelmerBuilding ZeroStone AI (00:22:22)* Founding mission: help mid-market firms (>$50M revenue) unlock real AI value* Observing 300+ executive discussions on AI, awareness high, action low* Why cultural and digital transformations must happen together* Moving beyond “copilots” to autonomous, agentic AI systemsThe AI Leadership Gap (00:24:27)* Boards push for AI results, but internal teams lack clarity* “You need both a data transformation and a human capital transformation.”* The rise of self-selecting teams, who adapts, who opts out* Building cultures of learning, not fearWhy 95% of GenAI Pilots Fail (00:31:16)* Most projects don't touch core business processes* Generative AI ≠ Agentic AI: only the latter changes workflows* AI agents as “digital workers” vs. human productivity tools* How CEOs can start small, measure impact, and scale over three yearsOvercoming the Pilot Trap (00:36:30)* Scaling beyond sandboxes by fixing data architecture* The critical role of clean data lakes, enrichment, and governance* Why early-stage companies move faster than legacy enterprisesAbout James BaskinFounder & CEO of Zero Stone AIA three-time founder with successful exits, James is a seasoned expert in go-to-market strategy, OKRs, and sales leadership. Through ZeroStone AI, he is now guiding mid-market companies to unlock true, measurable value from agentic AI, moving beyond failed pilots to autonomous systems that transform businesses.Connect with James Baskin on LinkedIn: https://www.linkedin.com/in/jamesbaskin/Visit the ZeroStone AI Website: https://www.zerostone.ai/Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Try OCI for free at http://oracle.com/eyeonai This episode is sponsored by Oracle. OCI is the next-generation cloud designed for every workload – where you can run any application, including any AI projects, faster and more securely for less. On average, OCI costs 50% less for compute, 70% less for storage, and 80% less for networking.  Join Modal, Skydance Animation, and today's innovative AI tech companies who upgraded to OCI…and saved.   How are enterprises moving from AI experiments to a true agentic enterprise with measurable ROI? In this episode of Eye on AI, host Craig Smith speaks with Bhaskar Roy from Workato about how organizations can design, orchestrate, and govern AI agents at scale without sacrificing security or control. Together they unpack Workato's approach to building a single workspace for employees while agents and apps work behind the scenes to automate real business processes. They explain why the future of enterprise AI depends on orchestration, permissions, and human in the loop design. You will hear how Workato One and Workato Go bring connectivity, action, and governance into one stack, how teams assign KPIs to agents and track outcomes, and how to reduce agent sprawl while optimizing SaaS spend. Learn how leading companies are defining the agentic enterprise, what pitfalls to avoid when moving from pilots to production, and how to measure impact across sales, IT, support, HR, and finance so AI drives durable business value. Stay Updated: Craig Smith on X: https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI

Key TakeawaysOverview: Fisher gives an overview of his role as Chief Information Officer at BouMatic, all within the context of the dairy equipment industry that's evolving toward larger, consolidated operations. BouMatic is the "third largest dairy equipment manufacturer in the world," and he gives context on the difference in marketplaces.AI: The rapid rollout of copilots and the pace of AI innovation have created a constant need to catch up on functionality, licensing, and deployment strategies, explains Fisher, prompting teams to shift from intended roadmaps to more flexible frameworks. As Fisher describes, “We're in a bit of a catch-up game all the time... not just with AI in general, but even in its deployment.”Addressing deployment challenges: Deploying AI has revealed long-standing data challenges, which Fisher compares to uncovering a “junk drawer” of neglected information. To address this, the BouMatic team uses sandbox environments for testing and follows a "five-pillar approach." Two of these pillars focus on user upskilling and cultural change, highlighting successful deployment through use cases, structured rollout plans, and ongoing support to ensure ROI.AI experimentation: When exploring AI, sandbox environments allow teams to experiment safely and securely, learn from both successes and failures, and prepare for production with a user-focused, iterative approach, notes Fisher.Contributors: John Siefert, Michael Fisher  Visit Cloud Wars for more.

Microsoft's Aparna Chennapragada talks with TITV Host Akash Pasricha about Microsoft's new "learn-it-all" AI product development cycle. We also talk with The Information's Miles Kruppa and Theo Wayt about the complex, GPU-backed debt financing behind xAI's huge "Colossus 2" data center, and Valida Pau about why Anthropic is quietly positioning itself for a startup shopping spree. Lastly, we get into General Intuition's massive $133.7 million seed round and how CEO Pim de Witte is using gaming to train AI agents.Articles discussed on this episode:https://www.theinformation.com/articles/anthropic-gets-ready-go-startup-shoppinghttps://www.theinformation.com/articles/microsoft-let-openai-play-fieldhttps://www.theinformation.com/articles/xais-unusual-dealmaking-fund-musks-colossus-2TITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation4080/?sub_confirmation=1- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda

Everyone knows an AI strategy is important — but how do you build one with humans at the center? That's a question Tiankai Feng, Thoughtworks Global Director for Data and AI Strategy, has been pondering ever since the publication of his 2024 book Humanizing Data Strategy. Now, just over a year later, he's outlined his thinking in a follow-up, Humanizing AI Strategy. With the subtitle "leading AI with sense and soul," it's a practical and thoughtful guide aimed at helping the industry rethink the way AI is embedded and leveraged across organizations. In this episode of the Technology Podcast, Tiankai joins host Prem Chandrasekaran to discuss his new book. He explains why he wrote it, how it compares to his first book and discusses the framework it puts forward. Listen for a fresh perspective on AI in business and some practical strategies for leaders to bring purpose and conscience to AI initiatives. Learn more about Humanizing AI Strategy: https://www.thoughtworks.com/insights/books/humanizing-ai-strategy Read a Q&A with Tiankai: https://www.thoughtworks.com/insights/blog/data-strategy/how-put-human-center-ai  

Scott and Noah unpacks agency growth that actually moves the needle for Amazon sellers. They tackle conference takeaways, real playbooks for managing hundreds of brands, and how “unreasonable hospitality” builds sticky B2B relationships. You will hear how top teams stay resilient, communicate proactively, and keep speed and flexibility at the center of every client touchpoint. Also learn how AI is reshaping product discovery on Amazon, from ChatGPT workflows to Rufus and what that means for ranking, conversion, and revenue. Instead of chasing vanity metrics, Scott and Noah show how to optimize for sales and profitability first, with SEO as a supporting lever. If you run an Amazon agency or lead an in-house marketplace team, this episode is your roadmap to faster growth, smarter tools, and happier clients. Episode Notes: 00:50 - Noah Wickham Introduction 02:25 - E-commerce Beginnings and Favorites 04:20 - Joining My Amazon Guy 05:24 -  Leadership Journey with Steven Pope 09:55 - What Amazon Sellers Value 11:00 - The Four Pillars of Amazon Success 11:59 - Amazon Accelerate 13:35 - Amazon's AI Strategy and New Tools 15:45 - Building an AI Tool for Amazon Sellers 19:17 - Adapting to AI Search Behavior 20:25 - The Rise and Adoption of Rufus 21:55 - Golden Seller Awards 24:06 - Managing Hundreds of Seller Accounts 27:10 - The Importance of Speed and Execution 28:20 - Unreasonable Hospitality in B2B Contexts 29:10 - Fast Onboarding and Proactive Communication 31:04 - Business Growth, Innovation, and Culture Sellers United 2025 Related Post: Top 10 Creator Brands on Amazon in 2025 How to Reach Noah: LinkedIn: linkedin.com/in/noahwickham/ Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake‘s CMO and Founding CRO Join us for an insightful episode discussing the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the transformative role of AI in the enterprise and valuable hiring insights for staying ahead in the AI era. 00:00 Introduction and Speaker Backgrounds 02:05 Impact of AI on Company Culture 05:09 Snowflake's AI Strategy and Data Security 08:03 AI Use Cases in Marketing 21:26 AI Use Cases in Sales 29:42 Governance and Security in AI Implementation 32:10 AI's Influence on Hiring and Company Growth 34:58 Closing Thoughts and Resources  --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.  --------------------- This episode is Sponsored in part by Intercom:
  Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.    We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.    Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews: Building an AI-First Strategy (Brian Perkins, Director at Sumitomo Drive Technologies) What's REALLY Behind the Downfall of SAP, Blockbuster, and BlackBerry?   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which sessions offer the best return on your time investment. You will discover how expert speakers and companies create tangible value, moving beyond vague thought leadership to give you actionable takeaways. You will maximize your event attendance by demanding supplementary tools, ensuring you retain knowledge long after you leave the venue. Watch this episode now to stop wasting budget on irrelevant professional events! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-how-to-make-conferences-worth-the-investment.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s *In Ear Insights*, let’s talk about events, conferences, trade shows, workshops—the gamut of things that you could get up from your desk maybe, go somewhere else, eat hotel chicken, and enjoy speaking. The big question is this, Katie: In today’s absolutely loony environment, with the economic uncertainty and the budgets and all this and that, are events still worth it? This is a two-part question: Are events still worth it for the attendees, and are events still worth it for companies that want to generate business from events? Katie Robbert – 00:50 It’s a big question. And if our listeners are anything like me, it takes a lot to get them to put on real pants and actually leave the house—something that isn’t sweatpants or leggings or something like that—because you’re spending the time, the resources, the money to go out and actually interact with other people. In terms of an attendee, I think there can be a lot of value, provided you do your homework on who the speakers are, what their expertise is, what they’re promising to teach you in the workshop or the session or whatever the thing is. The flip side of that is it can be worth it for a speaker, provided you know who your audience is, you can create an ICP, and provided you are giving value to the audience. Katie Robbert – 01:54 So if you’re a speaker who has made their whole career on big ideas and thought leadership and all that’s fine, people have a hard time buying something from that and saying, “I know exactly what it is I need to do next.” So there is a time and place for those speakers. But for an attendee to really get value, you need to teach them something. You need to show them how to be very tactical, be very hands-on. That’s where an attendee is going to get more value. So I would say overall, I think events are worth it provided both the attendee and the speaker are doing their homework to make sure they are getting and providing value. Christopher S. Penn – 02:44 Yep. The trifecta has always been speaker, sponsor, attendee. So each entity has their own motivations. And one of the best things that you can do, even before signing up for an event while you’re considering them, is to actually make a user story. So for me, Christopher Penn, as a keynote speaker, I want to speak at, say, Davos, so that I can raise my stature among professional speakers by speaking at the World Economic Forum. That’s just a simple example. It becomes pretty clear then that event fits my “so that,” which maps to the 5P framework. So I have a purpose as a speaker, I have a performance, I have a known outcome that I want. Christopher S. Penn – 03:35 And then I have to figure out: Does the event provide the people, process, and platform to get me to my purpose and achieve the performance that I want? As an attendee, you would do the same thing. One of the reasons why I pretty much never go to events unless I’m speaking at them is because when I do this user story for myself, as an AI data scientist: “I want to learn the latest and greatest techniques and methodologies for using generative AI models so that I can improve the productivity of my work and scale AI faster.” When I use that user story, there’s a single event that matches that user story. None. Zero. Why? Because all of the stuff that fulfills that is not at events. It is in the steady stream of academic papers being published every day. Christopher S. Penn – 04:34 It is in the research that’s being done, in the code repositories that are being published on places like GitHub. And I know myself and how I work. I will get immediate benefit by going to someone’s GitHub repo, checking out the code, and saying, “Okay, well how do I make this work for Trust Insights or this client or that client.” An event doesn’t do that for me. Now, if my story was, “As a speaker, I want to go to this event so that I can network with this group of companies,” that does make sense. But as an attendee, for me, my user story is so specific that events don’t line up for me. Katie Robbert – 05:12 And I think that’s something that, so every year during event season, companies are sending their. They’re like, “Oh, we got three tickets, let’s send three people.” The thing that always bugged me about that wasn’t that they were spending the time to send people, it’s that there was no real action plan. What are they supposed to get out of it? What are they supposed to bring back to the company to help other people learn? Because they’re not inexpensive. You have to get the ticket to the event, then you have to get travel to the event and lodging to the event, and then you have to eat at the event. And some events are better than others about actually feeding people. And so those are just expenses that you have to expect. Katie Robbert – 05:58 And then there’s also the lost time away from client work, away from the day-to-day. And so that’s a sunk cost as well. So all of that adds up to, “Okay, did you just send your employees on a vacation or are they actually getting something out of it that they can bring back to their organization, to their team?” to say this is the latest and greatest. That is a big part of how attendees would get value: What is my KPI? What am I supposed to get out of this? Maybe it’s literally, “My goal is to meet 3 new people.” That’s an acceptable goal, as long as that’s your goal and then you do that. Or my goal is to understand what’s going on with agentic AI as it applies to social media. Katie Robbert – 06:55 Okay, well, those sessions exist. And if you’re not attending those sessions, then you’re probably just standing over at the coffee cart, gossiping with your friends, missing out on the thing that you actually went there to learn. But you need to know what it is that you’re doing in the first place, why are you there. And then figure out what sessions match up with the goals that you have. It sounds like a lot of work. It is. But it’s worth it to do that homework upfront. It’s like anything else. Doing your requirements gathering is going to get you better results when you actually start to execute. Katie Robbert – 07:31 Events can be really overwhelming because there’s a lot going on, there’s a lot of concurrent sessions, there’s a lot of people, there’s a lot of vendors, there’s a lot of booths, whatever. It can be really overwhelming. But if you do your requirements gathering upfront to say, “As a persona, I want to [goal] so that [outcome],” and you look at the agenda and you say, “These are the sessions that are going to help meet my ‘so that,’ meet my performance, help me understand my purpose and get to that goal faster,” then you have a plan. You can at least sort of stay on track. And then everything else is just kind of extra and auxiliary. Katie Robbert – 08:11 As a speaker, again, you have to be thinking about it in those terms. Maybe you create some user stories for attendees from your ICP and you say, “If my ICP is a B2B marketer who’s about a 101, 102 with agentic AI, then what can I teach them that’s going to bring them into my session and give them an immediate takeaway and value?” Christopher S. Penn – 08:41 Yep. One of the—so for those who don’t know, we’re hosting our first event as a company in London on October 31, 2025. If you’re listening to this after that date, pop by the Trust Insights website because we are planning potentially some more events like this. It’s a full-day workshop. And one of the things that is nice about running your own event is you can ask attendees, “What do you want to learn from this?” I was looking at the responses this morning, going, “Wow, this is…” There’s a wide range. But one of the ones that stuck out is exactly what you said, Katie, which is, “I for this event to be…” Christopher S. Penn – 09:21 We asked the question: “For this event to be a success, what is the one thing that you need to come home with?” As this person said, “I need 5 use cases for Generative AI that I can explain to my team for this event to be successful.” One other person said, “I need 1 prototype. Maybe it’s just a prompt, maybe it’s a GPT. I need 1 prototype that I can take back to work and use immediately for this event to be a success.” And that tells me a lot as both an event organizer and as a speaker. That’s what’s expected. Christopher S. Penn – 09:56 That is what is expected now for this kind of thing. If you just go to an event kind of randomly, okay, you don’t know why you’re there. But if you say, “This is my burning question, will this event fulfill this?” it’s a lot more clear. One of the things I think is so useful to do as an attendee is sit down with the beverage of your choice—the sparkling water, whatever—and say, “What do I want to get out of it? What are my goals? What is the thing, regardless of yet? What are my goals for professional development?” Christopher S. Penn – 10:36 If you do that, and then you go to the event webpage and you copy and paste the agenda, you put it into ChatGPT and you can say, “Score the sessions at this event 1 to 10 on their relevance to my professional goals and show me the session title and the score.” It will spit that out. And what you will see is, “Yeah, this is an event I should go to. There’s a lot of sessions that align with my goals,” or, “No, there’s everything on here scoring a 2 or a 3. This is not the event for me.” Conference organizers, if you cannot share the agenda to people for Generative AI, guess what? You are not going to make the cut very shortly for whether or not people even show up at your event. Katie Robbert – 11:21 Well, and here’s the thing. Conferences in general spend a lot of time marketing and massaging the language, and there’s a lot of fluff out there. There’s a lot of, “Oh, that could be interesting.” Or we spent a lot of money making sure people are aware that we have an event at all. So it’s the must attend. It’s the, “We got the big name.” I’m going to pick on Inbound for a minute because Inbound is one of those conferences that has gotten so big that from my perspective, I struggle to see the value as an attendee because it’s so overwhelming. To HubSpot’s credit, HubSpot has the Inbound conference. To HubSpot’s credit, they get big A-list celebrities to do the big stages, which is what draws people in. Katie Robbert – 12:16 As someone who is very skeptical in general and questions everything, I look at that and I say, “Well, what value am I going to get from Gillian Anderson telling me about what I need to know as a B2B marketer?” Probably not a lot other than it would be cool to see someone like Gillian Anderson or Reese Witherspoon or John Krasinski or whoever they have on stage. But they’re not talking to me specifically. So am I really going to get value out of that? But what HubSpot is doing is they’re like, “Hey, we got this big name. Come see them speak and also attend our conference.” There’s nothing wrong with that. They can absolutely do that. And they get a lot of people because they get those big-name celebrities. Katie Robbert – 13:00 But when you really break it down to an individual attendee, I really would challenge you to question: What value am I getting out of that? Because it is such a big, zoo-like experience. It’s gotten really big. How am I getting the most out of it? If you just really want to see a celebrity on stage, that’s fine. There’s nothing wrong with that. That can absolutely be your goal. But if you’re being held to specific KPIs by your manager, by your executives, maybe that’s not the best use of your time. There are so many events out there now, both virtual and in person. So, Chris, what you’re saying is figure out first what it is that you need to be doing, what is your professional development roadmap. Then put the agendas and score them of all of the different events. Katie Robbert – 13:56 That’s how people are going to be choosing where they go. It’s not going to be enough to have a big-name celebrity on stage if they’re not adding any value. Christopher S. Penn – 14:05 And remember, there’s also different classes and kinds of events. So there are trade show events. These are events which are specifically vendor-focused shows where there’s a trade show floor, a big one, and you just go from vendor to vendor, essentially going shopping. I’ve spoken at several of these events and they can be a lot of fun because you get to see the landscape of all the different options in your space. There are conferences which are sort of high level, quick takes on the industry overall and individual topics. And one of our favorites is Marketing Prof B2B forum. You can see what the state of B2B marketing is by going to all these 45 to 60 minute sessions. Christopher S. Penn – 14:45 And then there are workshops, which are a deeper dive—half-day, full-day workshops—which is a deeper dive into a particular topic usually taught by one instructor. And you choose that workshop. That’s sort of the event space. If your goal is deep professional development on topic, an event might not be the choice at all. You might be better off with a course because a course will teach you at a self-paced or instructor-led super deep dive into a topic that even in a full-day workshop you may not have enough time to get to. Or depending on your learning style, you might find even a full-day workshop just overload. Christopher S. Penn – 15:25 I have taught workshops where 60 of the people were fine and 40 people—I checked out at lunch because my brain is full and I can’t put any more in it and stuff. So that’s a whole instructional design; it is a whole different podcast episode. But you have to decide based on my goals: Is an event even the right venue? If your goal, say like our partner John Wall, if your goal is, “I want to be there to network with people,” a workshop ain’t going to do that. A course ain’t going to do that. A conference absolutely will do that. A trade show absolutely is going to do that. So going back to where we started, you’ve got to be clear on your purpose and then say, “Is this event the right one for me?” Katie Robbert – 16:12 So let’s talk a little bit about how attendees can really start to examine. Obviously, kind of putting you on the spot, Chris, but let’s say I’m an attendee and I have two different events that I have to pick from. You’re recommending: First, I would probably do a user story to say this is what I want to get out of it. So, as a marketing analyst, I want to learn how AI can help me do measurement so that I can apply that and find efficiencies in my own work. If that’s my user story, then the next step I’m going to do is I’m going to take that user story as maybe the foundation of the prompt that I’ll build inside of generative AI, whether it be ChatGPT or Gemini, whatever. Katie Robbert – 17:08 And what I’m going to do is say, “This is my user story. These are my goals. Here are the agendas of two different events. Help me figure out which event is more aligned with my goal, and then which sessions or workshops specifically are going to teach me what I want to know.” That’s the way that it sounds like you’re suggesting attendees approach choosing events, which then filters into that larger conversation that you were saying of event organizers. They need to be thinking about: That’s how attendees are going to be making those choices. Christopher S. Penn – 17:45 Exactly right. And if you’re an attendee and maybe you’ve got limited budget, maybe you can’t afford the big show. So, Katie, you were mentioning Inbound. The reality is people who are professional speakers speak at more than one event a year. So you could also commission a deep research project on that speaker and say, “Gosh, Katie Robbert is speaking at this event, but I can’t afford that. Their ticket price is $2,700. What other events does Katie Robbert speak at? Or how do I get in contact with Katie Robbert to ask her straight up, like, ‘Hey, what other events do you speak at?’ Because I can’t afford the big show, but I would still like to hear what you have to say.” Christopher S. Penn – 18:31 You might be surprised. You might even be surprised when the person says, “Well, okay, you can’t afford the super big show at $2,700, but you could take my course for $1,500.” That will give you, frankly, more information than that because the event only gave me 45 minutes on stage, whereas I’m going to give you the full 8 hours at your own base in my course. Other than people who are just starting out, pretty much everybody who is a professional speaker has some other option for you to take advantage of their content. They probably have a course, they probably have a book. They probably have something that will get you access to that knowledge. So absolutely follow that process, Katie. But also if you know, “This person is someone that I can learn from.” Christopher S. Penn – 19:23 But this event overall might not be the best fit, or I don’t see the ROI for $2,700 bucks for a ticket just to see that one person, maybe there’s an alternative. Katie Robbert – 19:34 And that goes to your second question that you asked me: How do speakers get the most value out of events? Well, number one, speaking at as many events as you can is always a good place to start. But it’s not the only thing that you should be doing. So I’m going to pick on you for a hot second, Chris. Every event that we speak at always sends the speaker packet. And within that speaker packet, these events do a really great job of pre-writing social posts saying, “Hey, I’m Chris Penn and I’m speaking at insert thing here, and I’ll be teaching this. Come see me. Here’s a link.” Katie Robbert – 20:14 If you’re a speaker and you’re not taking advantage of those things and telling people where you’re going to be, as attendees get smarter about doing their research, you’re not going to show up in that research. So you as a speaker need to be telling people what you’re doing, where you’re going to be, and then also diversify your content. So make sure you’re not just speaking at events. But also, Chris, to your point, you’re posting more on LinkedIn. Maybe you have a LinkedIn newsletter, maybe you have an email newsletter, maybe you have a YouTube channel, maybe you have a website, maybe you have a book, whatever the thing is. Make sure that whatever session you’re doing at an event also has auxiliary content about it. So think about it the old way we used to think about content on our website. Katie Robbert – 21:06 What was it—the cornerstone content? I don’t know. I don’t remember if that was the term or not. But basically that was like your, “Here’s my main point, here’s the thing.” And then you create a lot of auxiliary pieces around that content that helps support, and you explore it from a bunch of different angles. So if my point is the 5 Ps. Great, that’s my cornerstone content. Let me tell you what it is. But every other piece of content should give you use cases, give you ways to expand it, really dig into how it came about, how people can use it. And all of those should link back to the cornerstone content. The same is true for speakers who have their “here’s my polished keynote speech, here’s my theme, here’s my topic, here’s my thought leadership piece.” Katie Robbert – 21:58 You need to have that auxiliary content. And that’s how you get the most value out of speaking at events. Because people then know who you are, they know what you’re going to teach. Christopher S. Penn – 22:10 And as a speaker, one of the most important things you can do is retain your audience from an event. So you as a speaker have to figure out: How do I get people to remember me come Monday morning when they’ve flown back home? That kind of goes back to where we started this episode in the sense of: What stuff are you going to give people? Are you going to give people a workbook or a worksheet or something other than just the slides? Are you going to give them a GPT? Are you going to give them a Notebook LM? What is the thing? Christopher S. Penn – 22:43 So for example, in our brand new Trust Insights unofficial LinkedIn algorithm guide, which you can get at TrustInsights.ai/LinkedInGuide, we have a Notebook LM with the guide in it because the guide’s like 80 pages long. People can just go right into that Notebook LLM and ask it questions and say, “Now here’s this thing.” As a speaker, for example, I’m doing a workshop next week (well, by the time you hear this, the workshop will be over) for an organization. I’m recording myself. I’m going to record the entire thing, which I always do. In the past, I’ve provided a transcript. Well, guess what’s going to happen this time? Christopher S. Penn – 23:19 I’m still going to provide the transcript, but the transcript is going to go in a Notebook LM along with all the prompts and stuff for the workshop so that the attendees can go to the Notebook LM and say, “Chris discussed this one thing, but I don’t remember what it was and I don’t want to read that 82 pages of text from the transcript from 6 hours of instruction.” They go right to the Notebook and say, “Chris talked about this thing. What was it?” And they can get the answer as though Q&A was available in perpetuity from this workshop. That’s a value add. And of course, in the Notebook, what do you do? You put in reminders. “Hey, if you would like to engage Trust Insights, just pop on my trust.” Christopher S. Penn – 23:56 When you pre-build the audio overview and the video overview and all this as a speaker, these are all things that should be on your list to provide as much value for attendees so that when event season comes around again and that same attendee is going, “Oh, which do I go to, this event or this event? Well, this event’s got Chris Penn and Katie Robbert at it, and I came away with a lot of stuff, so maybe I’ll go to this event.” Katie Robbert – 24:21 We were actually just doing that kind of preparation. We’re teaching a workshop at the Mekon event this year. We’re teaching on measurement and AI. One of the things that we’ve been working on, in addition to the slides, which is pretty stock and standard for any speaker, is also all of the other supplemental materials. So attendees of our specific workshop are walking away with sample data prompts, a whole workbook of everything that we’ve covered. They’re probably going to get the audio recording afterwards. Christopher S. Penn – 24:59 They’re going to get the Notebook LM. Katie Robbert – 25:00 They’re going to get the Notebook LM. They’re going to remember, “Hey, when I took this workshop with them, I got a whole grab bag of stuff. I may not have known what to do with it at the time because it was overwhelming and it’s a lot of information, but I still got it. They still provided me with things that weren’t just high-level concepts and thought leadership. It was very hands-on.” But then I can walk away when I have more time to really think about it and go, “What is it that I want to do with this?” And so the Notebook LM is a really great addition to that as a nice bonus of, “Hey, so I took this workshop. What were the key takeaways? What was I supposed to do with the sample SEO data?” Katie Robbert – 25:39 “Or here’s the prompt that Chris gave me. What was it meant to do?” You’ll get all of that information on your own time. Christopher S. Penn – 25:48 Mm. And that is for speakers and for events, how to demonstrate to an attendee, “This is worth it.” And for the attendee to say, “Hey, what extras will I get?” Because the reality is we are, for good or ill, in very uncertain economic times right now, and budgets are tight. We’ve heard this across the board. We’ve heard from all of our peers. Pipelines are slowing down, deals are taking longer to close, lower deal amounts. If we think like product marketers and we say, “What if this is our price, this is our fee? What can we do to add value on top of that without cutting your fee?” But you can say, “What added value can I give you that will stand out as an event?” And for an attendee, it’s how to decide where to go. Christopher S. Penn – 26:41 What should you be paying attention to? I can say, “Yeah, this is the one for me, because I’m getting all.” Katie Robbert – 26:46 This stuff. And all this stuff is really giving people things, tools they can actually work with. We’ve been talking about the AI strategy course. Within the AI strategy course, there are over 20 downloads with 8 hours of instruction. But if you can’t afford the whole entire 8-hour course, guess what? You can just buy the downloads. You can go to TrustInsights.ai/strategictoolkit. You don’t have to listen to me talk on and on for 8 hours. You can just get the downloads and the workbooks and the calculations and the ROI calculators, all that good stuff. It’s there, and it’s the way that speakers should be thinking about. Even if you’re just doing a 45-minute breakout session, what is that tangible thing that someone’s going to walk away with? Katie Robbert – 27:41 And if it’s just a link to buy your book, that’s not really going to leave a lasting impression of, “That was really good. I totally needed to spend more money to buy a book.” Christopher S. Penn – 27:55 Mm. It occurs to me, and something we’ll do after this episode, that we should probably take the contents of the course and put it in a Notebook LLM for people who bought the full course so that they can ask Virtual Katie questions anytime they want from the AI Strategy course. So I think we went from, “Are events worth it?” to how do we make events worth it for attendees, for speakers, and for event planners. And there are some rich ideas for everybody. But the bottom line is people want value, and whoever provides the most value is going to win—a story as old as time itself. If you’ve got some thoughts and questions or things that you use to evaluate events or to throw successful events and you want to share them, pop on by our free Slack group. Christopher S. Penn – 28:37 Go to TrustInsights.ai/analyticsformarketers, where you and over 4,500 other marketers are asking and answering those questions every single day. And wherever it is you watch or listen to the show, if there’s a challenge you’d rather have on, we’re probably there. Go to TrustInsights.ai/tipodcast. You can find us at all the places fine podcasts are served. Thanks for tuning in. Talk to you on the next one. Katie Robbert – 29:02 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and Martech selection and implementation, and high-level strategic consulting. Katie Robbert – 30:05 Encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic, Claude, Dall-E, Midjourney, Stable Diffusion, and Meta Llama, Trust Insights provides fractional team members such as CMO or data scientist to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the *In Ear Insights* podcast, the *Inbox Insights* newsletter, the *So What? Live Stream*, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations—Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources, which empower marketers to become more data-driven. Katie Robbert – 31:11 Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode, Eric Malzone sits down with Chris Craytor to unpack the evolving landscape of the fitness industry, highlighting the growing integration between fitness and healthcare, the rise of affordable luxury in fitness experiences, and the vital role of community engagement in member retention. They explore how diverse offerings can address different market needs, how AI can streamline operations, and why preventative health programs are becoming a major focus. Chris also shares insights from his work with ACAC and Weld Health, emphasizing the importance of innovation, strategic partnerships, and collaboration with healthcare providers. The conversation sheds light on the challenges of competition—not only from other gyms but also from home fitness solutions—and the ongoing struggle with capital management faced by independent operators, offering a comprehensive view of where the future of fitness is headed.   LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  https://egym.com/int 

This episode is sponsored by AGNTCY. Unlock agents at scale with an open Internet of Agents.  Visit https://agntcy.org/ and add your support. How can enterprises truly scale with agentic AI?  In this episode of Eye on AI, host Craig Smith speaks with Greg Shewmaker, CEO of r.Potential, about how organizations can successfully implement agentic AI systems that enhance human performance instead of replacing it. Greg explains why the future of work depends on a new partnership between people and intelligent digital agents. He shares how r.Potential, a spin-out from the Adecco Group, helps enterprises design “digital workforces,” integrate AI agents into complex systems, and rethink productivity from the C-suite down. Learn how leading companies are approaching AI adoption, what pitfalls to avoid, and why agentic AI could redefine how enterprises operate and grow in the years ahead. Stay Updated: Craig Smith on X:https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI

Follow Evident Insights on Linkedin!Follow us on Instagram and on LinkedIn!Created by SOUR, this podcast is part of the studio's "Future of X,Y,Z" research, where the collaborative discussion outcomes serve as the base for the futuristic concepts built in line with the studio's mission of solving urban, social and environmental problems through intelligent designs.Make sure to visit our website and subscribe to the show on Apple Podcasts, Spotify, or Google Podcasts so you never miss an episode. If you found value in this show, we would appreciate it if you could head over to iTunes to rate and leave a review – or you can simply tell your friends about the show!Don't forget to join us next week for another episode. Thank you for listening!

In this episode of The Digital Executive, host Brian Thomas welcomes Zach Giglio, CEO of GCM, an award-winning agency helping organizations harness AI to boost efficiency, performance, and profitability. Certified in AI Strategy for Business by the Wharton School and a curriculum committee member for the U.S. Chamber of Commerce's Institute for Organization Management, Zach is a leading voice in the responsible adoption of artificial intelligence.Zach shares how to turn high-level AI visions into tangible business results—by bringing implementation down to the human level. He explains why most AI initiatives fail at the start, and offers a clear framework for getting teams aligned: identify champions, focus on simple but meaningful tasks, and start with what's already working.Beyond technology, Zach emphasizes that successful AI adoption is a change-management challenge, not a tech rollout. He details how leaders can reduce fear and build trust through strong AI-use policies, clear communication, and a transparent vision that positions AI as an ally, not a threat.Zach also introduces a powerful metaphor—treating AI as a junior employee: it's fast and ambitious but needs direction, context, and oversight from experienced human “managers.” Used this way, AI amplifies expertise rather than replacing it.Looking ahead, Zach envisions a future where AI levels the playing field, empowering small businesses and entrepreneurs worldwide to compete and innovate responsibly. He urges society to learn from the mistakes of social media—ensuring that AI development and regulation include informed voices from every sector, not just a handful of tech giants.His message is clear: with thoughtful leadership and education, AI can elevate both business and humanity.If you liked what you heard today, please leave us a review - Apple or Spotify. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.