Podcasts about content sells

Most business owners believe that the more products or services they offer, the more successful they'll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we'll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you've failed. If you've ever struggled with deciding whether to cut a product, or you're unsure if your offers truly work together, this episode is for you! What You'll Learn in This Episode: -> How to know when a product is doing more harm than good – the 7 signs it might be time to let go. -> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!). -> How to phase out a product smoothly without losing trust or disappointing customers. -> The common mistake of keeping a product just because you've invested so much into it and how to reframe your thinking. -> How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients. -> What to do next after cutting a product so your business stays profitable and aligned with your goals. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist UPDATED! How to Create an Offer That Sells – Episode 254 of Content Sells: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Stop Broadcasting, Start Interacting: Social Media Tips for Small Businesses with Erika McInerney - Episode 289 of the HerBusiness Podcast: https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ HerBusiness on Instagram: https://www.instagram.com/herbusiness/

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week! Listen to This Episode to Hear More About: -> Why even a “back of the napkin” marketing plan is better than none -> Discover the project planning tools Suzi uses in her own business to keep productivity high -> Why you need to build a “runway” into your project plans and the specific part of the process most of us forget when planning out our campaigns. -> The content planning process in place for the HerBusiness Growth Retreat. -> The one thing you must always do before pressing the “send” button on your emails. -> How to collect more awesome testimonials and case studies. -> How to create a powerful “Feedback Loop” that accelerates your business growth. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> HerBusiness Growth Retreat -> Episode 199 - Creating a Runway: How To Pave The Way For The Sale & Get MORE Results For LESS Cost! -> Episode 245 - 8 Website Mistakes That Could Cost You -> Kristy-Lee Billett, People Powered HR

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with. While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types. PLUS checkout Melinda's SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book. VISIT: TheProfessionalCoachBook.com Listen to This Episode to Hear More About: -> Why you need to shift from an “Amateur” to “Professional” mindset in your business. -> The 8 Pillars of Professionalism that help you grow a more successful and robust business. -> Why we're getting what it means to have a “work ethic” wrong (and how that's burning us out!). -> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you! -> Why you may be taking the services you offer for granted and why that's diminishing the value you are getting paid. -> How to deliver “exquisite client support” (and why this matters now more than ever!). -> How to set professional pricing and why this doesn't have to be daunting. -> The difference between being burdened by your business and liberated by your business. -> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be. -> How jargon is killing your ability to attract high value clients. -> The business success roadmap Melinda has shared with over 100,000 business owners -> How to apply the power of leverage to: time, wisdom, expertise, content and impact. -> How to get off the “feast or famine” rollercoaster when it comes to business growth. -> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer. -> How Melinda is making money “fun”! -> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money. -> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”. -> Why “charge what you're worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world. -> “Aligned Pricing”  - how to align your pricing with the results you're delivering so you can better communicate value. -> The “reverse” thinking that will help you price and package your products in a profitable and aligned way. -> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!) -> How to have a big business while protecting your self care (even during busy launches). -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Get The Professional Coach Book + Bonuses HERE -> Melinda Cohan - The Coaches Console -> Episode 15 - How to Create Great Content Without Burning Out -> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett -> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan

Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you're going to LOVE today's Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche. That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property. We've LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more. So, we invited her onto the show to share her secrets! Listen to This Episode to Hear More About: -> How Amanda is reaching literally millions of people for FREE via mainstream media -> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press. -> The necessity of having a story to share once a month. -> How to know what stories journalists will find interesting (and which ones will get ignored). -> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them! -> How to be resilient and stay in for “the long game.” -> The side benefits of PR that aren't getting a flood of leads (these can actually sometimes be even more powerful). -> Why realising journalists don't have imagination can be a game changer when it comes to being SEEN by the media. -> How to avoid the “curse of knowledge” when pitching stories. -> How to be intentional about the media you want to be in (big tip - consume the media you want to be on). -> How to come up with powerful hooks and angles that will get journalists featuring you. -> The one most important thing to include in your FIRST media pitch to a journalist. -> 3 “universal” types of PR worthy stories you likely have in YOUR business right now. -> The site that publishes daily FREE Pr opportunities. -> The “cardinal sin” when building a relationship with a journalist (and how to avoid it). -> How to use your “PR mentions” after your appearance for long term benefit. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Amanda Farmer - Your Strata Property -> Cat Matson - Impactful Presenters -> Melinda Cohan - The Coaches Console

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she's built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she's masterful at!).   **SPECIAL OFFER FOR CONTENT SELLS LISTENERS! Skye has generously offered 20% discount on full priced Ruby Olive products for Content Sells listeners! To claim your 20% discount, head over to www.rubyolive.com and use the CODE: CONTENTSELLS at the checkout. This is a one time use per person offer.   Listen to this episode to hear more about: -> How Skye got started with her business. -> How Skye and her team create 2 months worth of content in ONE DAY (and all with a sense of play that taps into their creative energy!). -> Why you don't need expensive photo shoots to stay visually present with your audience! -> The Client Avatar process Skye used so she could SUBCONSCIOUSLY start talking to her audience with EVERY interaction. -> The bundling and upselling strategy Skye uses to massively increase Average Order Value. -> The Video Storytelling strategy that has been central to Ruby Olive's growth. -> How to create user-generated content (and why this is SO good for your brand!). -> How to get more of YOU into your marketing vs being a faceless brand. -> And much more!   Also Mentioned in This Episode: Ruby Olive HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Michelle Pascoe - OOPS

Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that's what you dream about and what you're working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global success story with more than 40,000 students worldwide, all helping people create their own cosmetic and skin care formulations using natural, ecologically friendly methods. Lorraine shares how she grew a multi-million dollar business (with virtually no ad budget) and how her content strategy now sees her with a readership to rival household name, multinational cosmetic brands! FREE COURSE Plus get the FREE Course Lorraine shared with Content Sells listeners. Go here for the special link. Listen to this episode to hear more about: How you can get massive growth without paid marketing (yes, organic growth is still a thing!) How Lorraine was able to get consistent, linear organic growth going from 1000 people to 200,000 people on her site each month. What it takes to go from 3 blog posts (that Lorraine tells us were “rubbish”) to a rich, SEO-packed library of more than 400 blog posts that attract new clients from all over the globe. From “Side-hustle” to “Credible Business” – how Lorraine navigated that journey with two small children and why she decided to throw herself “all in” after just 4 months dabbling in this business. The power of consistency and why “plugging away at Content Marketing” meant Lorraine saw a direct correlation between the number of visitors to her site going up and the revenue going up. The two pieces of content Lorraine ensures gets published every week, without fail. Her “two pronged” approach to content that keeps Google happy and thrills her students. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Formula Botanica FREE Formula Botanica Foundations Course Formula Botanica Blog Formula Botanica YouTube Channel Connect with Lorraine on LinkedIn Michelle Pascoe

What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener. Because it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times. Whether it’s a downturn in our industry, the loss of a big client that creates cash flow issues, a personal health crisis or issues with your team. Really, the list is endless of what CAN go wrong! In this episode, Michelle and I answer the question “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience! Here are some popular recent episodes: Passion to Purpose A case of the “I Don’t Want Tos” The Art of Business: Creating a Business More Like You HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Want to make sure you are selling your high ticket programs? Stay tuned! We're going to give you 5 ways to do just that. 

That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success).  Listen to this episode to hear more about: Why you need to focus on the pleasure and pain of your offer WAY more than the features of your offer. The copy approach we used to get our ideal clients applying How we used Facebook LIVES to tell our customer stories The branding secrets we used to create a recogniseable look and feel for the campaig And much more. Also mentioned in this episode: HerBusiness REACH Retreat in Hawaii HerBusiness Success Mastermind Episode 54 - Pleasure and Pain - Is there enough of it in your content? Episode 73 - How We Got Started With Facebook LIVE Episode 20 Get Awesome Client Stories and Testimonials Episode 53 - 5 Ideas for adding compelling social proof to your Content Episode 57 - How To Use Seeding To Move People Forward With Your Content  Episode 23 - How To Craft An Offer That Sells Episode 81 - Call to Action with Joanna Wiebe

It took me 3 hours to write a 250 word post, but only a few minutes to say what I need to say. So we decided to start a podcast! Two Lessons in this Episode: Content Sells - we’ve closed six figures worth of deals through content alone Capitalize on your preferred communication channel… and outsource the rest That’s it for this episode. Pretty short. If you’re still listening, I’d love to know in the comments below what you thought about this audio series strategy and what you would want to hear more of in the future!

INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies. EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories Listen to this episode to hear more about: What being crystal clear on your ideal client REALLY sounds like The one thing Tracy said about her ideal client that had both Suzi and Michelle asking all listeners to pay SPECIAL attention to How to get clear on the PURPOSE of your Instagram account The one thing you MUST put in your Instagram Bio (it’s so easy but most people don’t do it and they are missing out!) How to connect with your audience through the content you share How to decide what aspects of business and personal life are you going to bring into your Instagram feed The “3 to 5” content strategy that will make your Instagram content strategy a breeze and give your audience a consistent message they will LOVE Why you need to use the ENTIRE Instagram platform (and what that even means!) Why you need to “drop the fear” when it comes to sharing your story The mental shift you need to make from “Talking to your Followers” to “Person to Person communication” How sharing about her Smoothie bowls became a cornerstone of Tracy Harris’ Instagram strategy (and why you need your own “smoothie bowl” equivalent) How to invite interactions and start conversations on Instagram, even if you have a small number of followers Why Instagram has the village feel FB doesn't have Three things Tracey Harris did consistently to go from starting from scratch to mega success on Instagram Why you want to engage more than you post How to create a strong “Visual Vibe” Why you need to let go of the “hair thing” - how Tracy’s desire to show up daily for her community helped her let go of needing to feel “picture perfect”. Why sometimes the posts you almost don’t share are likely the most relatable and the EXACT messages you need to be sharing MORE of How to use the questions sticker in IG stories to get more interaction The power of learning through play and how to not take your Instagram presence too seriously And much more. Also mentioned in this episode: Instagram Stories Strategy Pack Mums With Hustle Podcast Social Media Society

It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course! What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance here on this episode… so we asked some of our MOST loyal listeners to share with us their most effective marketing strategy that is working for them right now. Plus we share some of our insights after 100 episodes of the show! Listen to this episode to hear more about: How fashion stylist, Fiona Keary of Style Liberation, is using a weekly live Retail Review in her Facebook Group to get new clients and build a thriving community. How Amanda Farmer - a lawyer with a difference - created a membership site focused on apartment owners called Your Strata Property and is leveraging Strategic Alliances to grow her business. What Yvonne Shepherd, CEO of Women’s Fitness Adventures did to REALLY understand her Ideal Client that has enabled her to enjoy MASSIVE growth in the last 12 months. How doing client interviews transformed the results Tracey Bode was getting in her amazing business providing electronic assistive technology to people with disabilities. How Amanda McLean re-purposed her content to save time and get noticed on more platforms when she launched her new program, the Gravitas Project. How an online legal documents business run by Nadia McLeod and her husband, used surveys and client feedback to decide “what’s next” How Frieda Maher, got her effective sales diagnostic up and running as part of her SalesPod service by letting go of one idea that was holding her back. How Peta Green of Strong Healthy Women is monitoring her results and using her numbers to get significant increases in her conversions. How hand therapist, Amy Geach is using the power of a waitlist to get more customers by creating scarcity that is turning into sales. And much more. Also mentioned in this episode: Fiona Keary Amanda Farmer Yvonne Shepherd Tracey Bode Amanda McLean Nadia McLeod Frieda Maher Peta Green Amy Geach Seona Roberts

Hi everyone, just wanted to share an experience I had with putting out a Facebook live video. I just shared an experience that I had with helping somebody navigate a vacant land property they were thinking about building on. After putting out the video I got tons of great feedback along with a couple of real estate transactions

Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and how to give it to them, using surveys, quizzes and segmentation funnels. Ryan’s been a guest on the show previously (check out that interview here). Recently, Ryan ran a big public event called ASKLIVE! in Las Vegas and Suzi and Michelle both attendeded. There were so many awesome takeaways we decided… they were too good not to share! So, in this episode we’re each sharing some of our top tips and takeaways from the ASKLIVE! event. And as with every episode of Content Sells, we’ve got a special gift for you - a copy of Ryan’s book ASK: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level – Go here to find out how you can get your copy. Listen to this episode to hear more about: Innovative ways to capture and tell your customer stories Why you want to interview speakers, guests and other contributors to your live events and how you can make the most of that content Ideas for running a competition at your live event (or online community) to boost engagement Why getting to the truth faster in your business is the key to growth Why you want to stop thinking big and start thinking small Tips for niching down Also mentioned in this episode: “Ask” by Ryan Levesque Content Sells Episode 31 With Ryan Levesque 

Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are most likely your best potential customers - after all, they got all the way through your marketing process, chose the product or service they wanted and it was only at that last moment that you lost them - and that could have been for a variety of reasons that may mean they STILL want to buy that particular item from you. In this episode of Content Sells, Suzi Dafnis and Michelle Falzon look at how to prevent them abandoning the shopping cart in the first place, and what to do to recover them if they do.

Michelle Falzon is the co-host of Content Sells podcast for a fortnightly dose of practical, educational advice on how you can attract, convert and keep your ideal clients using smart content marketing… and all without being too salesy or burning yourself out. It's a podcast that cuts to the chase when it comes to creating content that sells. She has ... Read More The post 39. How to create a podcast that converts listeners to clients with Michelle Falzon appeared first on Must Amplify.

Michelle Falzon is the co-host of Content Sells podcast for a fortnightly dose of practical, educational advice on how you can attract, convert and keep your ideal clients using smart content marketing… and all without being too salesy or burning yourself out. It’s a podcast that cuts to the chase when it comes to creating content that sells. She has ... The post 39. How to create a podcast that converts listeners to clients with Michelle Falzon appeared first on We Are Podcast.

We look at how to bring all the many piece of the content marketing universe together into your own content marketing strategy and a process whereby we can support you to do that. Join us for the next step.  

Hey. If your wondering where this week’s episode is… we’re now publishing new Content Sells episodes every two weeks, so watch our for next week’s episode on How To Use Guarantees and Risk Reversal In Your Content To Get More Sales. - Suzi and Michelle

Suzi Dafnis and Michelle Falzon pick their favorite episodes of Content Sells.

We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with your content, and because your audience has an expectation, it can become stressful trying to keep up and be fresh and creative. So how do you avoid burnout, or feeling like you are not getting anywhere? In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon explore a brand new model that will help you maintain your enthusiasm for your content and creating more sustainable and effective content. Plus, included in this episode is a free download – a visual summary of the Sustainable Content Model. Listen to this episode to hear more about: The 5-Part Sustainable Content Model How to generate great ideas Tips for capturing ideas at the initial “inspiration” phase The step you MUST put in between brainstorming and creation to get better results and create content that really connects and sells The two steps in the Sustainable Content Model that most people struggle with or just leave out – and why they are so crucial The role of celebrating and looking back to help you move forward The inside story on how a new model gets created

We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while. Today, your hosts, Suzi Dafnis and Michelle Falzon will be answering Olga’s question about finding images for her blog and website – including our top resources for paid stock images, free and public domain images and also how to create your own images. We also answer Karen’s question about what to do if you’re not a natural content creator and Sandra’s question about pop ups  - we’re sharing what tools to use, what makes an effective popup and what you want to avoid so you don’t annoy your visitors (we’ve all had those annoying pop ups, right!). And we’ve got some pointers for Amanda who has struggled with creating her customer avatar. Seeing how other people solve problems that you may also have is a great way to learn and we hope you enjoy this Q&A episode. Plus, included in this episode is a free download relating to Olga’s question about where to find great images - 20 Great Image Ideas for Your Content Marketing  Listen to this episode to hear more about: Where to find inexpensive (or free) stock photos How to make your content more visual (and why that’s important) The kind of visual that will increase engagement Creative Commons and Public Domain How to use your own images Ways to have your community create your images Tips for creating content, even if you’re not a natural at it The power of re-purposing Why repetition is good Pop up do’s and don’ts 7 essential steps when creating your customer avatar

Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe. In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today. Listen to this episode to hear more about: Word choice Design – format, appearance, and distribution Types of manifestos and where they’re best used Selling your manifesto (or not) Polarising your audience Also mentioned in this episode: Mailchimp Aweber Vertical Response Salesforce Ontraport Active Campaign Infusionsoft Constant Contact Convertkit (for bloggers)

One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for their details. In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon share what’s worked and what hasn’t worked in their extensive lead magnet experience (between them they have had tens of thousands of lead magnet downloads and produced hundreds of lead magnets). In this episode will learn: What is a lead magnet? An exploration of the various types of lead magnets such as eBooks, Checklists, Tools and Quizzes A review of the lead magnets getting best results and how How to find the right lead magnet for your specific situation

Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re focusing on 5 common email marketing mistakes and what you can do to avoid them. Listen in today to see if any of these mistakes sound familiar to you. Because if these flaws are present in your email marketing strategy, they are costing you leads, sales and money and the good news is, most of them are easily fixed. Today you’ll learn: - How to write less boring email copy- How to use personalisation to your advantage- What permission marketing means- Why making it hard for people to unsubscribe is a mistake- The importance of being consistent- 5 “First Impression” mistakes most people make with their email marketing- Tips on using graphics effectively in your emails

Welcome to Episode 06 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today we’re talking about Strategies For Creating Email Campaigns that Sell, Without Being Salesy. A lot of small business owners are concerned about being too salesy or hypey in their email marketing and alienating their subscribers as a result. 
So today we share with you some of the things we’ve learned about how to create email marketing campaigns that sell without you having to use overly salesy language or high pressure tactics that are likely making you and your readers feel uncomfortable. Today you’ll learn: - Why email is still one of the most effective tools in your marketing toolbox- The importance of realising your email is part of a larger ecosystem- The “reverse logic” that will transform your email marketing strategy- How to craft a clear call to action- The power of autoresponders- Why segmentation is vital- 4 ways you can maintain trust

Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about how you craft a journey that gets more of your WHO (your ideal clients) - from the bottom of your Marketing Mountain to the top to purchase your WHAT (the specific thing you want your customers to buy from you). This concept of the Marketing Mountain is explained in more detail in episode 4. Essentially, your Marketing Mountain is the process you use to turn a prospect into a customer.  Some like to call it a “funnel” – we like to turn that idea upside down and think of it as a “Mountain”… and there’s a specific reason for that, which you’ll learn more about in today’s episode. Today you’ll learn: - The psychology and 5 stages of the Buyers Journey - The big shift that’s occurred in the last 5 years - The keys to getting optin, engagement and conversion - A recap of Cialdini’s 6 Tools of Influence - Why focussing on the transformation at the top of the mountain is important for your content all along the way Today's show notes are available at: http://www.contentsellpodcast.com/ascend

Why you need to think of your marketing system more like a mountain than a funnel.Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we share with you a really important model that is at the heart of the Content Sells philosophy and it’s what we call your Marketing Mountain (plus free download at: http://bit.ly/contentsells-ep04-marketingmountain). Your Marketing Mountain is your marketing system. It’s the specific process you are going to use to move your ideal client from not knowing anything about you, to being a loyal and happy customer. Instead of thinking of your marketing system like a funnel where leads pour in the top and magically spill out the bottom, it can really help to think of it instead like a mountain, where you have to craft a journey that really inspires your ideal clients to make the trip from the bottom of the mountain to the top. Today you’ll learn: - Why you need to begin with the end in mind - Where most people go wrong with their content marketing strategy - The reason why we talk about “Mountains” rather than “Funnels” - The REAL issue stopping your leads turning into customers - How to package your offer - Why your mountain starts with your WHAT and your WHO - What to do if you have more than one ideal client.   Today's show notes are available at: http://contentsellspodcast.com/04-finding-your-marketing-mountain/  

Your ideas are valuable - time to get them organised!Welcome to Episode 03 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode, we’re answering the following question: How can you organise the ideas swirling around in your head to create content that attracts, converts and keeps your ideal clients? (Plus free download at: http://bit.ly/contentsells-ep03-5CoreContentIdeas). With so much of our marketing today being around providing valuable content to our audiences, we really need to stand out from the crowd. So, it’s getting more and more important to leverage our intellectual property and really make the most of our ideas. But how do you find and capture your best ideas?  And then, how do you package those ideas in a way that engages people and attracts them to you? In this episode we’re going to be taking a look at some strategies for really valuing and making the most of your intellectual property… AND how you can package those ideas into content that sells.
 Today you’ll learn: - How to uncover your “invisible” intellectual property - Why focusing on our intellectual property is not just for authors or speakers - we’ve all got expertise in our various businesses and the world needs your particular area of genius - The question to ask yourself when evaluating your ideas - The 5 core content ideas you are already sitting on but didn’t know you had - How to create powerful models - The role of metaphors - Why leveraging your stories is an important part of your IP - The importance of capturing what you do into identifiable steps and processes - How you can use research to create unique intellectual property. Today's show notes are available at: http://contentsellspodcast.com/03-getting-your-ideas-out-of-your-head/

Understanding your audience.Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content (plus free download at: http://bit.ly/contentsells-ep02-client-avatar). Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that doesn’t have any impact. In this episode you’ll learn more about: - The philosophy of building your content strategy around your audience - How to avoid “marketing blah blah” and create content that gets noticed - Why it’s OK to polarise people - How to create your ideal client avatar (for B2B and B2C) - Why your goal is empathy Because if you try to say everything to everyone, you end up saying nothing to no-one. In this episode you’ll get the foundations you need to create a client-centred content marketing strategy and be on your way to creating content that sells. Today's show notes are available at: http://contentsellspodcast.com/02-your-ideal-client/

Hello world!Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come. What’s it all about?  Everybody’s jumping on the Content Marketing bandwagon. But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals. So, how do you create content that sells? Join Suzi Dafnis and Michelle Falzon, two content marketers who know how to turn content into customers, each week, as we give you content marketing strategies that help you attract, convert and keep your ideal clients. Plus, along with occasional guest experts, we’ll show you how to implement those strategies - so the content you create, whether it’s the pages on your website, what you do on social media, what you say when you’re asked to give a presentation or interact with your audience on any platform online and offline, is really working for you. Who is Content Sells for? This podcast is for anyone who is ultimately responsible for the marketing in their organisation, including; - those who are just getting started with content marketing and keen to embrace these new strategies  - anyone who might already be doing content marketing and just not getting the traction they want  Looking forward to sharing Content Sells with you… and remember, “no content without conversion!”

Your marketing is all interconnected. Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you - What's the purpose of your content? And we take a look at the Content Universe (plus free download at http://bit.ly/contentsells-ep01-content-octagon).Many people think of content marketing in a one-dimensional way – they focus on blogging or tweeting or writing eBooks. But if you want to harness the real power of content marketing to make sales and attract your ideal clients, it needs to be a strategic part of your business and you need to realise it’s more like an ecosystem or a universe, where many different parts work together.   
Today we share with you a framework, called the Content Octagon, that can help you plan for and get clear on all the essential elements in a successful content marketing strategy, including: - Getting clear on your purpose - Understanding your audience - Developing your intellectual property - Creating your core content - Creating content bridges - Conversion strategies - The technology you need to make it work. Today's show notes are at: http://contentsellspodcast.com/01-the-content-universe/