Podcasts about getting customers

Why Customer Success Can't Be Automated (And What AI Can Actually Do) In this special year-end episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills sit down with Amanda Berger, Chief Customer Officer at Employ, to tackle the biggest question facing CS leaders in December 2026: What can AI actually do in customer success, and where do humans remain irreplaceable? Amanda brings 20+ years at the intersection of data and human decision-making—from AI-powered e-commerce personalization at Rich Relevance, to human-led security at HackerOne, to now implementing AI companions for recruiters. Her journey is a masterclass in understanding where the machine ends and the human begins. This conversation delivers hard truths about metrics, change management, and the future of CS roles—plus Amanda's controversial take that "if you don't use AI, AI will take your job." Unpacking the Human vs. Machine Balance in Customer Success Amanda returns with a reality check: AI doesn't understand business outcomes or motivation—humans do. She reveals how her career evolved from philosophy major studying "man versus machine" to implementing AI across radically different contexts (e-commerce, security, recruiting), giving her unique pattern recognition about what AI can genuinely do versus where it consistently fails. The Lagging Indicator Problem: Why NRR, churn, and NPS tell you what already happened (6 months ago) instead of what you can influence. Amanda makes the case for verified outcomes, leading indicators, and real-time CSAT at decision points. The 70% Rule for CS in Sales: Why most churn starts during implementation, not at renewal—and exactly when to bring CS into the deal to prevent it (technical win stage/vendor of choice). Segmentation ≠ Personalization: The jumpsuit story that proves AI is still just sophisticated bucketing, even with all the advances in 2026. True personalization requires understanding context, motivation, and individual goals. The Delegation Framework: Don't ask "what can AI do?" Ask "what parts of my job do I hate?" Delegate the tedious (formatting reports, repetitive emails, data analysis) so humans can focus on what makes them irreplaceable. Timestamps 00:00 - Introduction and AI Updates from Ken & Erin 01:28 - Welcoming Amanda Berger: From Philosophy to Customer Success 03:58 - The Man vs. Machine Question: Where AI Ends and Humans Begin 06:30 - The Jumpsuit Story: Why AI Personalization Is Still Segmentation 09:06 - Why NRR Is a Lagging Indicator (And What to Measure Instead) 12:20 - CSAT as the Most Underrated CS Metric 17:34 - The $4M Vulnerability: House Security Analogy for Attribution 21:15 - Bringing CS Into Sales at 70% Probability (The Non-Negotiable) 25:31 - Getting Customers to Actually Tell You Their Goals 28:21 - AI Companions at Employ: The Recruiting Reality Check 32:50 - The Delegation Mindset: What Parts of Your Job Do You Hate? 36:40 - Making the Case for Humans in an AI-First World 40:15 - The Framework: When to Use Digital vs. Human Touch 43:10 - The 8-Hour Workflow Reduced to 30 Minutes (Real ROI Examples) 45:30 - By 2027: The Hardest CX Role to Hire 47:49 - Lightning Round: Summarization, Implementation, Data Themes 51:09 - Wrap-Up and Key Takeaways Edited Transcript Introduction: Where Does the Machine End and Where Does the Human Begin? Erin Mills: Your career reads like a roadmap of enterprise AI evolution—from AI-powered e-commerce personalization at Rich Relevance, to human-powered collective intelligence at HackerOne, and now augmented recruiting at Employ. This doesn't feel random—it feels intentional. How has this journey shaped your philosophy on where AI belongs in customer experience? Amanda Berger: It goes back even further than that. I started my career in the late '90s in what was first called decision support, then business intelligence. All of this is really just data and how data helps humans make decisions. What's evolved through my career is how quickly we can access data and how spoon-fed those decisions are. Back then, you had to drill around looking for a needle in a haystack. Now, does that needle just pop out at you so you can make decisions based on it? I got bit by the data bug early on, realizing that information is abundant—and it becomes more abundant as the years go on. The way we access that information is the difference between making good business decisions and poor business decisions. In customer success, you realize it's really just about humans helping humans be successful. That convergence of "where's the data, where's the human" has been central to my career. The Jumpsuit Story: Why AI Personalization Is Still Just Segmentation Ken Roden: Back in 2019, you talked about being excited for AI to become truly personal—not segment-based. Flash forward to December 2026. How close are we to actual personalization? Amanda Berger: I don't think we're that close. I'll give you an example. A friend suggested I ask ChatGPT whether I should buy a jumpsuit. So I sent ChatGPT a picture and my measurements. I'm 5'2". ChatGPT's answer? "If you buy it, you should have it tailored." That's segmentation, not personalization. "You're short, so here's an answer for short people." Back in 2019, I was working on e-commerce personalization. If you searched for "black sweater" and I searched for "black sweater," we'd get different results—men's vs. women's. We called it personalization, but it was really segmentation. Fast forward to now. We have exponentially more data and better models, but we're still segmenting and calling it personalization. AI makes segmentation faster and more accessible, but it's still segmentation. Erin Mills: But did you get the jumpsuit? Amanda Berger: (laughs) No, I did not get the jumpsuit. But maybe I will. The Philosophy Degree That Predicted the Future Erin Mills: You started as a philosophy major taking "man versus machine" courses. What would your college self say? And did philosophy prepare you in ways a business degree wouldn't have? Amanda Berger: I actually love my philosophy degree because it really taught me to critically think about issues like this. I don't think I would have known back then that I was thinking about "where does the machine end and where does the human begin"—and that this was going to have so many applicable decision points throughout my career. What you're really learning in philosophy is logical thought process. If this happens, then this. And that's fundamentally the foundation for AI. "If you're short, you should get your outfit tailored." "If you have a customer with predictive churn indicators, you should contact that customer." It's enabling that logical thinking at scale. The Metrics That Actually Matter: Leading vs. Lagging Indicators Erin Mills: You've called NRR, churn rate, and NPS "lagging indicators." That's going to ruffle boardroom feathers. Make the case—what's broken, and what should we replace it with? Amanda Berger: By the time a customer churns or tells you they're gonna churn, it's too late. The best thing you can do is offer them a crazy discount. And when you're doing that, you've already kind of lost. What CS teams really need to be focused on is delivering value. If you deliver value—we all have so many competing things to do—if a SaaS tool is delivering value, you're probably not going to question it. If there's a question about value, then you start introducing lower price or competitors. And especially in enterprise, customers decide way, way before they tell you whether they're gonna pull the technology out. You usually miss the signs. So you've gotta look at leading indicators. What are the signs? And they're different everywhere I've gone. I've worked for companies where if there's a lot of engagement with support, that's a sign customers really care and are trying to make the technology work—it's a good sign, churn risk is low. Other companies I've worked at, when customers are heavily engaged with support, they're frustrated and it's not working—churn risk is high. You've got to do the work to figure out what those churn indicators are and how they factor into leading indicators: Are they achieving verified outcomes? Are they healthy? Are there early risk warnings? CSAT: The Most Underrated Metric Ken Roden: You're passionate about customer satisfaction as a score because it's granular and actionable. Can you share a time where CSAT drove a change and produced a measurable business result? Amanda Berger: I spent a lot of my career in security. And that's tough for attribution. In e-commerce, attribution is clear: Person saw recommendations, put them in cart, bought them. In hiring, their time-to-fill is faster—pretty clear. But in security, it's less clear. I love this example: We all live in houses, right? None of our houses got broken into last night. You don't go to work saying, "I had such a good night because my house didn't get broken into." You just expect that. And when your house didn't get broken into, you don't know what to attribute that to. Was it the locked doors? Alarm system? Dog? Safe neighborhood? That's true with security in general. You have to really think through attribution. Getting that feedback is really important. In surveys we've done, we've gotten actionable feedback. Somebody was able to detect a vulnerability, and we later realized it could have been tied to something that would have cost $4 million to settle. That's the kind of feedback you don't get without really digging around for it. And once you get that once, you're able to tie attribution to other things. Bringing CS Into the Sales Cycle: The 70% Rule Erin Mills: You're a religious believer in bringing CS into the sales cycle. When exactly do you insert CS, and how do you build trust without killing velocity? Amanda Berger: With bigger customers, I like to bring in somebody from CX when the deal is at the technical win stage or 70% probability—vendor of choice stage. Usually it's for one of two reasons: One: If CX is gonna have to scope and deliver, I really like CX to be involved. You should always be part of deciding what you're gonna be accountable to deliver. And I think so much churn actually starts to happen when an implementation goes south before anyone even gets off the ground. Two: In this world of technology, what really differentiates an experience is humans. A lot of our technology is kind of the same. Competitive differentiation is narrower and narrower. But the approach to the humans and the partnership—that really matters. And that can make the difference during a sales cycle. Sometimes I have to convince the sales team this is true. But typically, once I'm able to do that, they want it. Because it does make a big difference. Technology makes us successful, but humans do too. That's part of that balance between what's the machine and what is the human. The Art of Getting Customers to Articulate Their Goals Ken Roden: One challenge CS teams face is getting customers to articulate their goals. Do customers naturally say what they're looking to achieve, or do you have a process to pull it out? Amanda Berger: One challenge is that what a recruiter's goal is might be really different than what the CFO's goal is. Whose outcome is it? One reason you want to get involved during the sales cycle is because customers tell you what they're looking for then. It's very clear. And nothing frustrates a company more than "I told you that, and now you're asking me again? Why don't you just ask the person selling?" That's infuriating. Now, you always have legacy customers where a new CSM comes in and has to figure it out. Sometimes the person you're asking just wants to do their job more efficiently and can't necessarily tie it back to the bigger picture. That's where the art of triangulation and relationships comes in—asking leading discovery questions to understand: What is the business impact really? But if you can't do that as a CS leader, you probably won't be successful and won't retain customers for the long term. AI as Companion, Not Replacement: The Employ Philosophy Erin Mills: At Employ, you're implementing AI companions for recruiters. How do you think about when humans are irreplaceable versus when AI should step in? Amanda Berger: This is controversial because we're talking about hiring, and hiring is so close to people's hearts. That's why we really think about companions. I earnestly hope there's never a world where AI takes over hiring—that's scary. But AI can help companies and recruiters be more efficient. Job seekers are using AI. Recruiters tell me they're getting 200-500% more applicants than before because people are using AI to apply to multiple jobs quickly or modify their resumes. The only way recruiters can keep up is by using AI to sort through that and figure out best fits. So AI is a tool and a friend to that recruiter. But it can't take over the recruiter. The Delegation Framework: What Do You Hate Doing? Ken Roden: How do you position AI as companion rather than threat? Amanda Berger: There's definitely fear. Some is compliance-based—totally justifiable. There's also people worried about AI taking their jobs. I think if you don't use AI, AI is gonna take your job. If you use AI, it's probably not. I've always been a big fan of delegation. In every aspect of my life: If there's something I don't want to do, how can I delegate it? Professionally, I'm not very good at putting together beautiful PowerPoint presentations. I don't want to do it. But AI can do that for me now. Amazingly well. What I'm really bad at is figuring out bullets and formatting. AI does that. So I think about: What are the things I don't want to do? Usually we don't want to do the things we're not very good at or that are tedious. Use AI to do those things so you can focus on the things you're really good at. Maybe what I'm really good at is thinking strategically about engaging customers or articulating a message. I can think about that, but AI can build that PowerPoint. I don't have to think about "does my font match here?" Take the parts of your job that you don't like—sending the same email over and over, formatting things, thinking about icebreaker ideas—leverage AI for that so you can do those things that make you special and make you stand out. The people who can figure that out and leverage it the right way will be incredibly successful. Making the Case to Keep Humans in CS Ken Roden: Leaders face pressure from boards and investors to adopt AI more—potentially leading to roles being cut. How do you make the case for keeping humans as part of customer success? Amanda Berger: AI doesn't understand business outcomes and motivation. It just doesn't. Humans understand that. The key to relationships and outcomes is that understanding. The humanity is really important. At HackerOne, it was basically a human security company. There are millions of hackers who want to identify vulnerabilities before bad actors get to them. There are tons of layers of technology—AI-driven, huge stacks of security technology. And yet no matter what, there's always vulnerabilities that only a human can detect. You want full-stack security solutions—but you have to have that human solution on top of it, or you miss things. That's true with customer success too. There's great tooling that makes it easier to find that needle in the haystack. But once you find it, what do you do? That's where the magic comes in. That's where a human being needs to get involved. Customer success—it is called customer success because it's about success. It's not called customer retention. We do retain through driving success. AI can point out when a customer might not be successful or when there might be an indication of that. But it can't solve that and guide that customer to what they need to be doing to get outcomes that improve their business. What actually makes success is that human element. Without that, we would just be called customer retention. The Framework: When to Use Digital vs. Human Touch Erin Mills: We'd love to get your framework for AI-powered customer experience. How do you make those numbers real for a skeptical CFO? Amanda Berger: It's hard to talk about customer approach without thinking about customer segmentation. It's very different in enterprise versus a scaled model. I've dealt with a lot of scale in my last couple companies. I believe that the things we do to support that long tail—those digital customers—we need to do for all customers. Because while everybody wants human interaction, they don't always want it. Think about: As a person, where do I want to interact digitally with a machine? If it's a bot, I only want to interact with it until it stops giving me good answers. Then I want to say, "Stop, let me talk to an operator." If I can find a document or video that shows me how to do something quickly rather than talking to a human, it's human nature to want to do that. There are obvious limits. If I can change my flight on my phone app, I'm gonna do that rather than stand at a counter. Come back to thinking: As a human, what's the framework for where I need a human to get involved? Second, it's figuring out: How do I predict what's gonna happen with my customers? What are the right ways of looking and saying "this is a risk area"? Creating that framework. Once you've got that down, it's an evolution of combining: Where does the digital interaction start? Where does it stop? What am I looking for that's going to trigger a human interaction? Being able to figure that out and scale that—that's the thing everybody is trying to unlock. The 8-Hour Workflow Reduced to 30 Minutes Erin Mills: You've mentioned turning some workflows from an 8-hour task to 30 minutes. What roles absorbed the time dividend? What were rescoped? Amanda Berger: The roles with a lot of repetition and repetitive writing. AI is incredible when it comes to repetitive writing and templatization. A lot of times that's more in support or managed services functions. And coding—any role where you're coding, compiling code, or checking code. There's so much efficiency AI has already provided. I think less so on the traditional customer success management role. There's definitely efficiencies, but not that dramatic. Where I've seen it be really dramatic is in managed service examples where people are doing repetitive tasks—they have to churn out reports. It's made their jobs so much better. When they provide those services now, they can add so much more value. Rather than thinking about churning out reports, they're able to think about: What's the content in my reports? That's very beneficial for everyone. By 2027: The Hardest CX Role to Hire Erin Mills: Mad Libs time. By 2027, the hardest CX job to hire will be _______ because of _______. Amanda Berger: I think it's like these forward-deployed engineer types of roles. These subject matter experts. One challenge in CS for a while has been: What's the value of my customer success manager? Are they an expert? Or are they revenue-driven? Are they the retention person? There's been an evolution of maybe they need to be the expert. And what does that mean? There'll continue to be evolution on that. And that'll be the hardest role. That standard will be very, very hard. Lightning Round Ken Roden: What's one AI workflow go-to-market teams should try this week? Amanda Berger: Summarization. Put your notes in, get a summary, get the bullets. AI is incredible for that. Ken Roden: What's one role in go-to-market that's underusing AI right now? Amanda Berger: Implementation. Ken Roden: What's a non-obvious AI use case that's already working? Amanda Berger: Data-related. People are still scared to put data in and ask for themes. Putting in data and asking for input on what are the anomalies. Ken Roden: For the go-to-market leader who's not seeing value in AI—what should they start doing differently tomorrow? Amanda Berger: They should start having real conversations about why they're not seeing value. Take a more human-led, empathetic approach to: Why aren't they seeing it? Are they not seeing adoption, or not seeing results? I would guess it's adoption, and then it's drilling into the why. Ken Roden: If you could DM one thing to all go-to-market leaders, what would it be? Amanda Berger: Look at your leading indicators. Don't wait. Understand your customer, be empathetic, try to get results that matter to them. Key Takeaways The Human-AI Balance in Customer Success: AI doesn't understand business outcomes or motivation—humans do. The winning teams use AI to find patterns and predict risk, then deploy humans to understand why it matters and what strategic action to take. The Lagging Indicator Trap: By the time NRR, churn rate, or NPS move, customers decided 6 months ago. Focus on leading indicators you can actually influence: verified outcomes, engagement signals specific to your business, early risk warnings, and real-time CSAT at decision points. The 70% Rule: Bring CS into the sales cycle at the technical win stage (70% probability) for two reasons: (1) CS should scope what they'll be accountable to deliver, and (2) capturing customer goals early prevents the frustrating "I already told your sales rep" moment later. Segmentation ≠ Personalization: AI makes segmentation faster and cheaper, but true personalization requires understanding context, motivation, and individual circumstances. The jumpsuit story proves we're still just sophisticated bucketing, even with 2026's advanced models. The Delegation Framework: Don't ask "what can AI do?" Ask "what parts of my job do I hate?" Delegate the tedious (formatting, repetitive emails, data analysis) so humans can focus on strategy, relationships, and outcomes that only humans can drive. "If You Don't Use AI, AI Will Take Your Job": The people resisting AI out of fear are most at risk. The people using AI to handle drudgery and focusing on what makes them irreplaceable—strategic thinking, relationship-building, understanding nuanced goals—are the future leaders. Customer Success ≠ Customer Retention: The name matters. Your job isn't preventing churn through discounts and extensions. Your job is driving verified business outcomes that make customers want to stay because you're improving their business. Stay Connected To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Connect with Amanda Berger: Connect with Amanda on LinkedIn Employ Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Air travel was affected significantly by the COVID-19 pandemic.

Air travel was affected significantly by the COVID-19 pandemic.

If you prfer to watch, scroll to the bottom of his post for the video replay.Most solopreneurs are taught to chase clients with funnels, power offers, and ad spend. Those tactics can generate revenue—but too often they leave you drained, disconnected, and working with people who aren't a great fit.In this episode, I take you behind the scenes to show you how I rebuilt my business around clarity and connection. You'll hear the exact principle-based system I use to consistently attract and enroll perfect-fit clients through aligned offers, resonant content, and purpose-driven conversations.Here's what you'll discover:* Why hitting your revenue goals can still leave you unfulfilled* How the Clarity Hierarchy flips conventional marketing on its head* The three pillars of the Purpose-Driven Prosperity Model* What a Forever Offer really is (and why it's not a “power offer”)* Why webs are stickier than funnels* The fastest path to cash—and why it's always conversationThis isn't about pressure, persuasion, or playing someone else's game. It's about building a business that fits and funds the life you really want by serving the people you're truly meant to help.Was This Workshop Helpful?Check out our newest Circle member's comment at the very end of the broadcast!Want the Presentation Notes & Companion Worksheet + GPT Helper?Here's what Paul said after he received them.I'm grateful for the very valuable worksheets!If you're a Circle & Inner Circle member, drop a line in the comments and I'll email them to you right away.If you're reading this as a free subscriber, these kinds of tools and benefits are included every week for Circle/Inner Circle members (paid subscribers). It's the simplest way to move from insight to action and start closing the gap faster. Click here to subscribe and join our vibrant community of purpose-driven, prospering difference-makers.Ready to experience the process for yourself?Start with the Catalyst Exchange—a free email-based coaching starter. Just answer two questions:* What are you trying to accomplish right now?* What's the biggest obstacle in your way?Send your answers to scott@creativeonpurpose.com with the subject line “Catalyst Exchange.”Or, if you're ready for a deeper dive, click the button below to subscribe to Transcendent Solopreneurship and step into the Solopreneur Success Circle for workshops, coaching, and community.Here's the video replay if you prefer to watch. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Systemising your sales isn't about getting fancy — it's about getting consistent. If you're doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you're leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar. Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn't a scramble, it's a system. Listen to This Episode to Hear More About: The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script. How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track. What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate. The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions. Map the journey, don't wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner. Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience. Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first. From “nice idea” to “scheduled reality”. What to do this week if you're in Red or Orange on goals, avatar, offers, funnel, or calendar. The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer. Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now EP 02 – Your Ideal Client (includes Ideal Client Avatar template) https://herbusiness.com/podcast/02-your-ideal-client/ EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet) https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ EP 04 – Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/ EP 05 – Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/ Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/ Tracey McLachlan - Davis Ogilvy https://do.co.nz/people/tracey-mclachlan/ Veronique Lutchmaya — Unique Tenants Consult https://tenantsconsult.com.au/ Kendall Cherry — The Candid Collective https://candidcollective.co/

You've got clients. You're delivering results. But maybe you're starting to feel maxed out… or wondering if there's a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it's time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you've been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you. Listen to This Episode to Hear More About: -> The subtle clues your audience is giving you that they want something more -> Why growing your revenue doesn't always require new leads -> What clients really pay more for (hint: it's not more sessions or longer programs) -> A smart way to structure your offer suite so you can help more people — without burning out -> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven -> The 7 drivers that increase perceived value and justify a higher price -> Why adding a more expensive product might actually help you serve more people — not fewer -> How to know if your current offer is enough of a foundation for going premium -> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one -> What high-ticket buyers are really looking for (it's not what you think) -> A simple pricing tier model that could triple your revenue — without needing more leads -> How to spot the “hidden premium offer” sitting inside your existing program or service -> Why some offers feel harder to sell at $500 than others do at $5,000 -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/ Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/ Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

Ready to level up your camming game? This week on Cam Girl Diaries Podcast 65, we have a special guest: the viral cam girl, Tiana Bands! Tiana generously shares the inside scoop on her journey, offering a candid look at the life behind the screen. But this isn't just about her story – Tiana also provides concrete tips and actionable advice to help you navigate the world of online performing and achieve your own definition of success. If you're looking for inspiration and practical guidance, this is an episode you won't want to miss!

Paddy Hayes, ESB Chief Executive

This episode is a recorded lecture from Adonis School, posted to Hamzas social media, discussing leads and getting clients for your business. Don't just listen, take action! All necessary links: https://linktr.ee/alphawolfpack    Welcome to the Wolfpack, your go-to show for deep dives into entrepreneurship, fitness, and philosophy. Each episode brings you valuable insights from some of the most successful and influential figures in fields from scaling businesses and personal growth to optimizing fitness and mental resilience. Tune in to lectures from Alex Hormozi, a serial entrepreneur and business expert known for his no-nonsense approach to scaling companies. Learn how to maximize profits and streamline operations from one of the best in the business. Explore self-improvement and productivity hacks with Hamza Ahmed, a rising star in the personal development space. Get practical tips on building discipline and mental toughness to stay ahead of the competition. In our fitness episodes, Mike Israetel, a PhD in Sports Physiology and co-founder of Renaissance Periodization, shares expert advice on strength training, nutrition, and achieving peak physical performance. For a deep dive into high-level business strategies, Sam Ovens, founder of Consulting.com, offers his wisdom on entrepreneurship, online business growth, and how to create a successful consulting practice. We also feature Jack Hopkins, challenging conventional thinking, and offering new perspectives on life, purpose, and success. Join the Wolfpack for expert discussions that will inspire you to achieve greatness in business, fitness, and life. Don't miss out on actionable advice from some of the best minds in the world of entrepreneurship, fitness, and philosophy!   Entrepreneurship podcast, fitness podcast, philosophy podcast, Alex Hormozi podcast, Hamza Ahmed podcast, Mike Israetel fitness tips, Sam Ovens business strategies, Jack Hopkins, how to scale a business, mental toughness, strength training for entrepreneurs, philosophy  Join the Wolfpack: https://plus.acast.com/s/wolfpack. Hosted on Acast. See acast.com/privacy for more information.

Send us a textLearn simple steps to help customers buy more on Amazon. This video shares methods like using variations, Brand Story, and grids to increase order value.Avoid these BIGGEST mistakes https://www.youtube.com/watch?v=QO6dugGSCx0&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=6#AmazonSalesTips #ProductVariations #AmazonBrandStory #AmazonTips #BrandStory Watch these videos on YouTube:Need a product launch checklist? https://www.youtube.com/watch?v=FVKp6lAHleQ&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=7Are you selling a supplements brand on Amazon? https://www.youtube.com/watch?v=nzU1vEDCN50&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=8Timestamps:00:00 - Introduction to Increasing Orders00:10 - Benefits of Product Variations01:30 - Getting More From Each Customer With Variations03:00 - Brand Story and Its Role in Sales05:10 - How Grids and Charts Help Customers Choose08:20 - Understanding What Customers Buy Together11:00 - Blocking Competitor Ads With Smart Campaigns13:10 - Seasonal Ideas to Improve Orders14:30 - Final Thoughts on Increasing Order Value-------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn strategies to increase customer loyalty and repeat purchases through subscription models and effective promotions. More Amazon tips at https://myamazonguy.comWatch these videos on YouTube:Use Data and Better Images to Increase Your Amazonhttps://www.youtube.com/watch?v=4inMBi-qZmQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=47STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rulehttps://www.youtube.com/watch?v=Rp28Aqcrmjs&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=32Timestamps:00:12 - Using Discounts to Drive Sales00:37 - Coupon Promotion Results01:01 - Subscribe & Save Sales Growth01:30 - Customer Loyalty and Repeat Purchases02:02 - Product Visibility through Subscribe & Save02:50 - Strategy for Getting Customers to Subscribe03:00 - Subscribe for More Insights with My Amazon Guy----------------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com 

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune in to learn how social listening can help you add early revenue

This entrepreneur (ex professional surfer, ex DT teacher) has an amazing Bespoke Furniture & Metal Business doing £150,000 with 13 staff members... he is that good at it he is a presenter for a show on BBC 1! But even he has problems with cashflow, getting customers and staff, check out this fascinating episode to see how we can help this entrepreneur.   Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business. James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success. Sign up to my exclusive newsletter here: https://www.jamessinclair.net/the-letter   Find out your Entrepreneurial DNA and take our '8 Traits of the Greats' Quiz: https://jamessinclair.scoreapp.com Find out more from Robin here: www.johnsonbespoke.co.uk   Try Entrepreneurs University 14 Day FREE Trial Here ►  https://jamessinclair.net/entrepreneurs-university-free-trial/ Get your tickets to our next event here ► https://www.jamessinclair.net/events Apply to be on my podcast here ► https://jamessinclair.net/podcasts/ Watch the podcast on YouTube ► https://www.youtube.com/@jamessinclairspodcast Apply to be on my podcast here ► https://jamessinclair.net/podcasts/

Part 3 of 4. My guest for this week's episode is Nathan Clark, Founder and CEO of Ganymede. Ganymede is the modern cloud data platform for the life sciences and manufacturing. Their Lab-as-Code technology allows you to quickly integrate and harmonize lab instruments and app data, automate analysis, visualize all your data in dashboards built over a powerful data lake, and ultimately speed up your operations to accelerate science or production.

TAKEAWAYSPower of influence and building a strong customer communityInsights on influencer marketing and industry evolutionThe movement formula for successful brand buildingPitfalls of marketing and understanding the "why" behind a product or serviceChallenges of building a community and driving organic growth in the digital landscapeImportance of amplifying a unifying message and leveraging social proofConcept of "minimum viable concept" and promoting an idea to gauge audience resonanceCreating a movement around a brand and successful brand strategiesEvolving media habits of different age groups and adapting to changing consumer behaviorsPrinciples outlined in "Marketing Superpowers" for long-term brand successTIMESTAMPSThe importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-role-genai-retail-beyond-chatbots-retailer-successes-customers-on-board   © 2024 EMARKETER  

In this episode, Steve Larosiliere interviews Eric Marton from Shoreline Custom Cabinetry. Eric shares how he and his partner Jason Jarrold started their business after meeting through the Kijiji app. They took a leap of faith and invested all their money into the business. Eric talks about the importance of networking and word-of-mouth marketing in growing their customer base. He also discusses the benefits of using a CNC machine and other investments they have made in their business. Eric shares their plans for future growth, including expanding into light renovations. In this conversation, Eric Marton, co-owner of Shoreline Custom Cabinetry, discusses the origin of the company's name and its location in Windsor, Canada. He shares insights into Windsor's growing population and the impact of EV battery plants on the local economy. Eric also talks about the benefits of using CanCam CNC machines and the importance of programming. He seeks advice on improving Instagram engagement and discusses the balance between direct customers and contractors. Steve emphasizes the value of documenting the process and creating content to showcase the company's values and attract customers. He also highlights the importance of optimizing the website and engaging with customers through social media. Takeaways: - Taking a leap of faith and investing in your business can lead to success. - Networking and word-of-mouth marketing are powerful tools for growing a customer base. - Using a CNC machine can greatly improve efficiency and accuracy in cabinetry work. - Investing in the right tools and equipment can help streamline operations and improve productivity. - Expanding into related services, such as light renovations, can open up new opportunities for business growth. - Choose a name that reflects the location and surroundings of your business. - Consider the impact of local factors, such as population growth and economic developments, on your business. - Invest in high-quality machinery and focus on programming to ensure efficient and accurate production. - Document your process and create engaging content to showcase your work and attract customers. - Optimize your website with testimonials, videos, and engaging content to make it easy for customers to choose your business. **Chapters:** 00:00 - Introduction and Background  01:20 - Starting Shoreline Custom Cabinetry  05:06 - Building the Brand and Getting Customers  07:26 - Partnership and Networking  09:02 - Benefits of a CNC Machine  12:09 - Semi-Partnership and Sharing Space  13:07 - Choosing a CanCam CNC Machine  14:01 - Impact of the CanCam CNC Machine  19:10 - Business Growth and Future Plans  20:26 - Expanding into Light Renovations  21:36 - The Origin of the Name Shoreline  22:22 - Location and Proximity to the United States  23:24 - Windsor's Growing Population  24:08 - Visiting Windsor and Getting a CanCam CNC  25:05 - The Importance of Programming in CNC Machines  25:23 - Advice for Improving Instagram Engagement  26:19 - Balancing Direct Customers and Contractors  27:17 - Dealing with Potential Time-Wasting Customers  28:19 - Customer Acquisition and Word of Mouth  29:17 - Documenting the Process and Creating Content  30:11 - Injecting Values and Storytelling in Content  31:08 - Optimizing the Website and Engaging with Customers  33:01 - Continuously Improving and Doubling Down on Success  34:06 - Investing in Testimonials and Organic Content  36:53 - Improving the Website and Adding Personal Photos  37:18 - Final Advice: Don't Give Up and Focus on Quality Join our Paid Community at WoodpreneurNetwork.com Connect with Eric at:  https://www.instagram.com/shorelinecustomcabinetry/ https://shorelinecustomcabinetry.ca

Get your tickets for our LIVE event in London here: https://jamessinclair.net Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business. James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success. Find out more from Joanne here: https://actfastfirst.co.uk/   Try Entrepreneurs University 14 Day FREE Trial Here ►  https://jamessinclair.net/entrepreneurs-university-free-trial/ Get your tickets to our next event here ► https://jamessinclair.net/seminars/ Apply to be on my podcast here ► https://jamessinclair.net/podcasts/ Watch the podcast on YouTube ► https://www.youtube.com/@jamessinclairspodcast Apply to be on my podcast here ► https://jamessinclair.net/podcasts/ My Socials: Website - https://jamessinclair.net YouTube - https://www.youtube.com/c/jamessinclairentrepreneur Instagram - https://www.instagram.com/jamessinclairentrepreneur/ Linkedin - https://www.linkedin.com/in/jamessinclairpartyman/

Get your tickets for our LIVE event in London here: https://jamessinclair.net Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business. James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success. Find out more from Chris here: www.gekoproducts.co.uk    Try Entrepreneurs University 14 Day FREE Trial Here ►  https://jamessinclair.net/entrepreneurs-university-free-trial/ Get your tickets to our next event here ► https://jamessinclair.net/seminars/ Apply to be on my podcast here ► https://jamessinclair.net/podcasts/ Watch the podcast on YouTube ► https://www.youtube.com/@jamessinclairspodcast Apply to be on my podcast here ► https://jamessinclair.net/podcasts/ My Socials: Website - https://jamessinclair.net YouTube - https://www.youtube.com/c/jamessinclairentrepreneur Instagram - https://www.instagram.com/jamessinclairentrepreneur/ Linkedin - https://www.linkedin.com/in/jamessinclairpartyman/

Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising. Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs. Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies. Episode Notes: 00:35 - Introduction and Background 02:00 - Building M19 and Getting Customers 05:30 - Organic Rank Awareness 08:47  - Checking rankings 12:18  - Inventory Awareness 14:45 - Advertising Awareness 19:15 - Conversion Data 22:54 - Marketplace Preferences 24:17 - How to Reach M19 LinkedIn: linkedin.com/in/berradatarik Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolitan-inspired menu he offers. Cory also shares his strategies for getting customers and booking events. Despite the challenges, his pizza business has experienced success and growth. Chapters 00:00 Introduction and Background 01:05 Starting a Pizza Business 03:06 Pizza Oven and Menu 04:42 Getting Into Pizza 06:11 Running a Pizza Shop 07:23 Transitioning to a Cleaning Business 08:44 Returning to Pizza 10:03 Getting Customers and Events 11:08 Success and Growth MY OTHER SOCIALS:

Let's get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you're providing! There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don't need to do EVERYTHING when you're first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I'm here to tell you what they are!).In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We'll cover:Why developing your brand identity FIRST will make everything else infinitely easierThe art of crafting your online presence via a website (and all things social media)The “who/what/where” of finding your ideal clienteleHow to keep customers using the “5 P's” A Cliff's Note's version of the beast that is EtsyI promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too!Read a Blog version of this Podcast right here!RESOURCES:Check out Episode 52 if you're a brand new beginner HERE!!Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77!FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, marketing new items, and handling unsatisfied customers. The episode concludes with a reminder to visit the Smart Pizza Marketing website and social media channels for more information and resources. Chapters 00:00 Introduction and Q&A Format 06:20 Community Involvement Strategy 08:46 Offering Specialty Pizzas 11:10 Boosting Sales During Slow Times 14:20 Dealing with GenX Employees 18:08 Getting Customers to Try Unique Pizza 19:59 Marketing New Items and Slow Times 23:20 Handling Unsatisfied Customers 26:36 Conclusion MY OTHER SOCIALS:

Getting 5 star reviews is the goal, which is why you SHOULD NOT do what this business did. ...FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know.  This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408

Many of us have daydreamed about starting our own ski or snowboard company, but what's it like to actually do it? How much does it cost? How do you find customers? We sat down with Doug Bachand of FullSend Ski Co to answer all of these questions, to learn about Doug's very unconventional journey to starting a ski company; and more.RELATED LINKS:Episode Sponsor: CARVJoin Us! Blister Summit 2024Get Yourself Covered: BLISTER+TOPICS & TIMES:CARV (1:33)Blister Summit Update (3:22)Doug's 1st Time in Mt. Crested Butte (5:15)Why Start a Ski Company? (7:17)Studying Engineering (12:28)Timeline: Starting FullSend (15:45)Financials (22:51)Growing Up in South Dakota (25:07)Investing in Equipment (26:37)Your First Ski Designs (29:07)Blister & Doug meeting at A-basin (31:16)Lessons in Ski Design (37:41)Ski Blades (40:48)Getting Customers (42:49)Where to Learn More re: FullSend? (49:00)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTED GEAR:30Bikes & Big IdeasOff The Couch Hosted on Acast. See acast.com/privacy for more information.

Ethical sales isn't just good for business; it's the pathway to becoming a 1% earner and creating lasting positive experiences for your clients. In this episode, our host, Doug C. Brown, discusses long-term success, relationship building, and ethical sales strategies with Glenn Poulos, co-founder, vice president, and general manager of Gap Wireless Inc. Having founded and successfully sold two companies over a 30-year journey, Glenn shares insights on how to become a 1% earner. In this episode, you will learn:● What it means to be a 1% earner and why ethical sales are the key.● How to cultivate repeat customers by becoming a pleasure to do business with.● Why seeking guidance and surrounding yourself with mentors is the secret sauce to achieving your business goals. Don't miss this episode, as Doug and Glenn reveal the secrets of maintaining a client's trust, becoming their go-to solution, and creating a network of satisfied customers who keep coming back for more. Tune in now. Learn more about Chatterboss and schedule your free 30-minute consultation call HERE.

Natalie helps business owners, leaders and their teams earn their customer's unshakeable trust so that they get repeat customers and referrals all day every day. Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. She's been named one of the World's Top Thought Leaders in Trust for 5 consecutive years by Trust Across America. LISTEN NOW to discover, "The Secret To Getting Repeat Customers All Day Every Day." PS. Make sure you SUBSCRIBE to The 30 Minute Hour Podcast so that you never miss an episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/30minutehour/support

Our special episode is back, and it's all about the latest news. Join Sean and Alex for an in-depth discussion. Timestamps: 00:00 Introduction  02:55 Tech Adoption in Japan  06:36 Infobip  09:34 Product Marketing at Rockset 14:38 Trust from your initial customers and early adopters 20:01 Nile - Serverless Postgres for modern SaaS 29:29 AI Models Can Now Selectively Forget 36:46 Oxide's Racked Hardware 45:03 Quantum Computing Follow Alex: https://twitter.com/alexbdebrie Follow Sean: https://twitter.com/seanfalconer

This powerful clip from THINK Business LIVE with Jon Dwoskin and Gary Guseinov, Co-Founder & CEO of RealDefense identifies and provides insight into overcoming “”stuck”” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Gary Guseinov: LinkedIn: https://www.linkedin.com/company/realdefenseglobal/

President and co-founder of Ignite Selling, Inc., a global sales training, simulation, and consulting organization dedicated to partnering with customers to implement highly customized performance change projects for building world-class sales teams.   He and his business partner Kevin Jones recently released his latest book, Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline. It aims to help sales teams be able to think and act strategically, construct a seamless sales pipeline process, understand their customers' buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and quantify the true value of their solution.   3 key takeaways: Urgency is the secret ingredient: To successfully close deals, sales professionals need to create a sense of urgency. This means involving multiple decision-makers, expanding the problem's scope, and highlighting the implications of not resolving it. Challenge your assumptions: Don't fall into the trap of assuming lost sales are solely due to price or budget constraints. Understand the decision criteria customers use to evaluate you against competitors. Look beyond pricing and consider factors like school districts, bedrooms, or acreage that can make a difference. Validate and align business metrics: It's essential to ensure your solution aligns with a prospect's business metrics. If their metrics don't match what you can offer, they might not be a suitable fit. Don't force a suspect into the pipeline just to fill it; focus on prospects with aligned metrics. You can connect with Steve through linkedin: linkedin.com/in/sgielda Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461

Spinner is a German CNC machine tool brand that's been around for 73 years. The company sold 1,200 CNC mills turning centers, and automation systems in Europe last year, yet in the United States, a large amount of people in the machining industry have never even heard of them. At the 2023 Precision Machining Technology [...] The post Getting Customers to Buy an Unfamiliar Brand, With Salim Awad–EP 186 first appeared on Today's Machining World.

Jessica Dunker from the Iowa Restaurant Association breaks it all down for us.

In 2015, Brad Lorge founded Premonition, a technology company that offers logistics software to streamline a company's delivery operations. Rather than the traditional approach of financing their start-up through rounds of dilutive funding, Lorge asked his customers to pre-pay, allowing the founding team to retain 80% of the equity in their business.  By March 2022, Premonition had grown to $3 million in Annual Contract Value (ACV) which is when it was acquired by Shippit for $20.5 million -- an implied valuation of just under 7 times ACV.

Max London is the co-founder of Contact Bird, a tool that helps B2B offers build their pipeline through Twitter DMs. According to Max, Twitter DMs have a high response rate, allowing users to talk with decision-makers with less effort than traditional channels.CHAPTERS[00:00:00] Intro.[00:01:09] Viral TikTok moment.[00:03:33] Twitter account prediction.[00:04:44] Taking Twitter seriously.[00:10:12] Coming across Michael Gardiner[00:11:19] Twitter growth strategy.[00:14:33] Variation of the same ideas.[00:16:30] Origin Story of Contact Bird.[00:20:55] Prospecting on Twitter.[00:22:22] Running agency throughout college.[00:23:24] Cold DM scripting and strategy.[00:27:05] Personalizing DMs in mass.[00:28:14] Getting Customers for Contact Bird.[00:32:04] Sending links on the first message.[00:36:11] Mastery and weak links on Twitter and SaaS.[00:39:37] Contact Bird success story.[00:41:24] Learning from followers.[00:44:34] Philosophy on competition.[00:47:22] Personal and business vision.[00:54:09] Business to go from zero to thousands in the bank.[00:56:31] Why do people pay for meetings?[00:58:35] Future of The Louis and Kyle Show.[01:07:13] Three outtakes. Connect with Max.TikTok: tiktok.com/@mvxlondonLinkedIn: linkedin.com/in/maxlondonTwitter: twitter.com/mvxlondonYouTube: https://www.youtube.com/@mvxlondonInstagram: instagram.com/mvxlondonNewsletter: twittermonopoly.ck.pageEmail: mclondon15@gmail.com  Check out Contact Bird.Website: contactbird.ioTwitter: twitter.com/contactbirdio Resources Mentioned in The Episode:Iman Gadhzi: youtube.com/@ImanGadzhiGrow your agency: lp.growyouragency.com/agency-navigatorMichael Gardiner: michaelrgardiner.comNils (interview): youtube.com/watch?v=9QQm9Rh2guwInstantly: instantly.aiNils Instantly co-founder: twitter.com/nils100kmLouis's Upwork tweet: twitter.com/LouisShulman/status/1611216379608469506Swapstack cofounder (interview): youtube.com/watch?v=NBltBgTgBhgCold Email Wizard: twitter.com/blackhatwizarddDanny Miranda tweet: twitter.com/heydannymiranda/status/1578787731404369920Fitz: twitter.com/LogFitz6Dakota Robertson: twitter.com/WrongsToWriteGraeme: twitter.com/graeme0gormleyBrandon Aldae: twitter.com/AldaeCordy Carnes: twitter.com/thecodycarnesJK Molina: jkmolina.comRaul instantly co-founder: twitter.com/raulkaevandAlex Heiden Closify co-founder: linkedin.com/in/alex-heiden-2412281a2Alex (interview): youtube.com/watch?v=UT6bg8DyZM0Dickie Bush Thread: twitter.com/dickiebush/status/1605204101649809410Greenlight by Mathew McConaughey: amazon.com/Greenlights-Matthew-McConaugheyLuke Warrd: twitter.com/LukeWarrd    Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/1504333834Drop us an email: LouisandKyleShow@gmail.com Subscribe on YouTube:      Follow The Show on Social Media:Twitter: https://twitter.com/LouisKyleShowInstagram: https://www.instagram.com/louiskyleshow/LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:Read Louis' Newsletter: https://louisshulman.substack.com/Louis' Twitter: https://twitter.com/LouisShulmanKyle's Twitter: https://twitter.com/_kylebishopLouis LinkedIn: https://www.linkedin.com/in/louisshulman/Kyle's LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

Hey chocolate friends! This topic was suggested by one of our listeners (thanks so much for this btw!), and I think a very important and relevant topic to today's chocolatier: What does it really take to build a successful online business in terms of getting the customers?No customers, no business, right? In today's episode, I break down 5 tips for you to think about as you are building out your business and hopefully to use as a checklist of things to make sure you're staying on top of or where you can improve.As always, if you did not know, best place to start learning more about chocolate business for free is via the Passion to Choc Biz Facebook group!  https://www.facebook.com/groups/1335109586929852Next chocolatiers' chat will be happening after Valentine's Day.ALSO! If I'm sounding extra passionate on this episode, it is because I care so dang much about this part of the chocolate journey. For the LONGEST time, I felt like I couldn't get things right and I did literally ALL the things possible for this second business, Codinha Chocolate, to truly get off. I get it! Truly!If you're interested in working together to build up your online choc biz, we are currently accepting mentees for 4 Weeks, 3 months, 6 months, or 1 year. Simply slide into our DMs cause that is where the magic happens aka conversations!Have a fabulous Friday!-Tina

Are you ready to use Key Person of Influence to get your business goals? This week's episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need. Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark. This is Daniel Priestley 's story... Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.  Tune in now to learn how to stand out, scale up, and make a positive impact! In this episode, you will learn the following: Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00) Who a key person of influence is and why does it matter in today's world? (00:09:06) The five P's of key Person of Influence (KPI) (00:12:55) The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00) The Eiffel tower analogy (00:19:56) Who is a good example of a key person of influence (00:22:50) Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24) Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36) What is Signaling and why is it important (00:42:30) The importance of having a central philosophy or mission around what you do (00:52:00) What are the Four types of products.(00:55:00) Why campaigning is an effective approach (00:59:40) The idea that social media can be used as a tool to build a personal brand (01:07:00) Notable quotes: “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy  “Anyone can play an instrument. Not everyone could play an instrument well” - Billy “Prolific beats perfect” - Billy “When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel  "The real skill with pitching is there's an element of leverage." - Daniel  Resources: Daniel Priestley Website:  Danielpriestley.com https://www.dent.global/ Books: https://danielpriestley.com/daniel-priestley-books/ Socials:  Linkedin: Daniel Priestley Instagram: @danielpriestley Twitter: @DanielPriestley Facebook: Daniel Priestley Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We've seen the freight market contract over the recent months, and it's more important than ever in times like these to secure the business you have and prospect new business. In this episode we talk about things you can do to strengthen your book of business. 0:00 Intro 4:55 Main Episode Produce Blue Book: https://www.producebluebook.com/join-today/ Freight Broker Basics Course: https://bit.ly/freight-360-university Group Coaching: https://bit.ly/3EMXepI Sponsors/Affiliates: https://bit.ly/3mT2KAP Freight 360 Website: https://www.freight360.net/

This week on Nation, we talk about how to get repeat customers. Companies often focus on getting new clients, servicing them, and then getting new ones. But an existing client already trusts and likes you. It is way easier to get them to KEEP spending money with you. There is a ZERO dollar acquisition cost, but a lot of times, businesses don't focus on repeat clients like they should. Not you tho. After this, you will be a PRO at getting your customers to use you again and more frequently. So let's dive right in!

Good morning everyone! Thank you for listening to the Motivated Entrepreneurs podcast. Today we have the book review called "Getting Customers" by James Sinclair. Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it's done - In 15 years he has built a one-man business as a children's clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this book he lets eager business owners into his secrets for getting the right customers, fast, to make their businesses grow. Give a listen. Listen on Spotify: https://spoti.fi/2VkXGHq Listen on Apple Podcast: https://apple.co/39TYebQ Motivated Entrepreneurs Website: https://motivatedentrepreneurs.co.uk/ Please Like, Share, and Subscribe to Motivated Entrepreneurs Youtube Channel: https://bit.ly/3eA64u5   Cheers, Dean

We finally have news that only reports on how we can make more money and retire faster, with the legacies we deserve. https://mexitverse.comMexit News, a division of Antonio T Smith Jr. LLC, is quickly becoming one of the world's most respected and trusted sources for news and information because of its "no-politics" and "no fear or drama" stance. Mexit, which stands for "Middle-Class Exit" is the world's first news company that is solely dedicated to adding to the wealth of its audience. Its reach extends to 7 countries, video-on-demand services, and social media sites around the world. #mexitnewsSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This week on WCR Nation, it's the 3rd chapter in the “getting customers” series. We are finishing it up with commercial window cleaning. If you have ever seen that great office building and thought, "DANG, I would love to clean those windows!" Well, that is what we are talking about today! Commercial window cleaning is a great service! You can get GIANT buildings, great prices, AND fill the slow times in your calendar. But just like everything, you aren't able to sell it like everything else. You will need to sell specifically for commercial windows. And that is what we are going to talk about today! Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 Want a subscription to The American Window Cleaner Magazine? Here you go! https://awcmag.com/sub/ Want to get a sweet discount on Responsibid? Find that here: https://get.responsi.bid/joshcronin Be BIGGER than your competition by getting reviews through NiceJob: https://nicejob.grsm.io/wcrnation

This week on WCR Nation, we're talking about how to get route customers. Route can be one of the most secure forms of window cleaning that we have. But it takes time to build a route up until you're profitable. Getting yourself 40 hours of route work will gain you a years worth of solid work. It's a great side window cleaning, but you must do it right. So let's talk Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 Want a subscription to The American Window Cleaner Magazine? Here you go! https://awcmag.com/sub/ Want to get a sweet discount on Responsibid? Find that here: https://get.responsi.bid/joshcronin

This week on WCR Nation, we talk about how to get window cleaning customers on the residential side of things. We all want more customers. Residential is a different fish than any other type of customer. Let's talk about some ways to get new customers. If you haven't looked at the differences well, let's hang out and talk! Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 Want a subscription to The American Window Cleaner Magazine? Here you go! https://awcmag.com/sub/ Want to get a sweet discount on Responsibid? Find that here: https://get.responsi.bid/joshcronin

Looking to hit the open road? That was the case for Jacqui Money and her husband, who have moved into a Tiny House and are loving the adventure! You'll learn on this episode of She Turned Entrepreneur how this enterprising native of South Africa developed a niche practice providing automated back-office solutions for small businesses. Leveraging a range of platforms, Jacqui helps clients develop systems that can do on their own what a decade ago required the assembly of an entire team. Entrepreneurs — especially solopreneurs and most especially introverts — are loving this one-stop approach to putting processes in place to manage all manner of customer management, marketing, scheduling and other functions, both streamlining tasks and minimizing costs. Jacqui shares exactly what services she provides and her approach to bringing clients along. She has learned in building out her own business a lesson that is applicable for all business owners: Invite feedback. She took her own onboarding process from clunky and ineffective to a series of seamless steps that her clients fully embrace and enjoy. How? By making adjustments based on input and observations she solicited all along the way! The episode wraps with Three Top Tips that will smooth the path for any entrepreneur looking to optimize and automate systems as well as some compelling reading recommendations you'll want to check out. Finally, Jacqui is reminding: Don't delay. Go for it. Launch your entrepreneurial journey! It won't be perfect, but there will be abundant opportunities to refine and improve all along the way! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation:· Are you an introvert? Automation may be your new best friend. With systems in place, there's no need to build a team or manage people!· Attention Solopreneurs: Clear your plate through outsourcing tasks and systems. · Engaging a solutions architect puts your business on the fast track to automation.· Is there an area where you're consistently hitting a stumbling block? Consult your clients. Their feedback will identify the genesis and potential solutions.· Don't let the perfect be the enemy of the good. Get started and incorporate updates and changes as needed along the way. Here's a quick look into the episode:· About Jacqui's background and current adventure: A native of South Africa who, along with her husband, several years ago moved off the grid into a Tiny House (they are loving it!). To do so meant figuring out an income that was location independent. · Jacqui's practice is focused on designing custom solutions for back-end problems, automating systems so solopreneurs don't have to hire a team. · Jacqui found her niche by herself being an entrepreneur who needed back-end business support but didn't want to hire a team of people. Once she discovered the benefits of custom build-outs that are a simple, cost-effective substitute for staff, she felt compelled to spread the word!· About the benefits that Jacqui provides:o A complete mapping of the client journey, from first contact through off-boarding.o An assessment of — and plan to optimize — tools already in play.o Deployment of automated systems to streamline functions and minimize costs/hiring.· Jacqui's target audience: Online businesses, solopreneurs, coaches and consultants. · All about VIP Days: Jacqui's one-stop, holistic approach to building out systems quickly. · Onboarding Clients Like a Pro: Inspired by Jacqui's experience with clients who weren't getting with the program, she developed a mapping system based on their feedback about the challenges. It was a game-changer! Clients today love her process!· Jacqui's three best pieces of advice for entrepreneurs chasing their dreams:o Put systems in place.o Write your SOPs now — even if you're not planning on hiring anyone or employing a huge team.o Don't wait for perfection. Just get started and adjust based on feedback.· Jacqui's Recommended Reading:o "The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level," by Gay Hendricks.o "Traction: A Startup Guide to Getting Customers," by Gabriel Weinberg and Justin Mares.o "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones," by James Clear. Meet our Sponsor: Want to use the best income growth strategies from top entrepreneurs and CEOs, including Ellen herself? You can binge listen to past income reports on Cubicle to CEO today PLUS receive free access to “your first $10K month” masterclass and a bonus workbook by going to our special link, https://zen.ai/sheceo

This is episode 529. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. STEVEN'S TIP: "Echo selling is rather than hope that the customer can echo the salesperson's words to their circle of influencers that need to hear it, rather than hope that that happens successfully, let's make that the campaign. Let's help the customer echo the salesperson's message and let's go one step further. Let's go to the people who are going to be the influencers."

Thank you for tuning in to episode 122! In today's solo episode, I would like to tell you a quick story about an excellent customer service experience and how to use the same tactics to create raving fans! www.handmadeceo.com

Today we're sharing our audio from the Livestream we did on YouTube this past Sunday night! We go live every Sunday evening at 7 pm ET and talk about relative topics that can help you grow! This week we did a free for all talking about equipment, getting customers, and answering all of your questions! Enjoy. www.LawntrepreneurAcademy.com Price Adjustment Letter Brian's Lawn Maintenance - YouTube Ballard-inc.com Exmark.com KUJO Yardwear EquipmentDefender.com https://linktr.ee/brianslawnmaintenance (w/ Brians10 Deals) www.thehardscapeacademy.com  @brianslawnmaintenance https://www.instagram.com/cycle_cpa/ https://cyclecpa.com/ (use code "Brian" to save $200 when you sign up. Brian's Lawn Maintenance * PO Box 930233 * Wixom, MI 48393