Podcasts about double forte pr digital marketing

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology, and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lees the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high-profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice-chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo Colleges Board of Trustees, and was the founding Chair of the Board for the St. Pauls Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat, and an energetic dog. She splits her time between San Francisco, New York, and Eau Claire, Wisconsin. What You Will Learn: Lee’s journey into PR and Marketing How different generations approach work and function in the workplace What building wealth means to Lee How Lee’s family and home life have influenced the way she approaches business Why all business owners should be focused on culture How to build a great culture within your own company How Lee makes her life work so that she can work How women can build wealth by sharing what they’ve learned as female business leaders Resources: Website: www.leecaraher.com www.double-forte.com LinkedIn: https://www.linkedin.com/in/leecaraher/ https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/LeeCaraher1/ https://www.facebook.com/DoubleFortePR/ Twitter: @LeeCaraher

Lee Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a national agency that works with up-and-coming brands in a variety of industries. In this episode Lee shares a few stories and insights from her two books on leadership, Millenials & Management: The Essential Guide to Making it Work at Work, and The Boomerang Principle: Inspiring Lifetime Loyalty From Employees (2017). You can learn more about Lee at www.leecaraher.com/

Ah, Millennials. This generation may be the most broadly stereotyped, yet often misunderstood. As managers, we may be Millennials ourselves trying to figure out how to manage and build relationships with older peers, or we may be struggling with how to manage this unusual cohort which seems to “know everything,” and “demand autonomy.” What is really going on with Millennials and what does it mean for managing every generation in the workplace? This week’s guest is Lee Caraher is the CEO of Double Forte PR & Digital Marketing; she’s known for her practical solutions to big problems. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle: Inspire lifetime loyalty from your employees, was published in April 2017. Lee and I talk about various cohorts of Millenials, the experiences of Gen-Xers and Boomers in the workplace, how to manage new graduates who are just entering the workforce, and management practices that work for everyone, whether you’re a young manager with older team members or an older team member with a younger manager. Read the related blog article: Successfully Manage Millennials and Other Generations in the Workplace  Join the Modern Manager community (www.mamieks.com/join) by August 12th to win one of five copies of Lee’s book The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. Subscribe to my newsletter to get episodes, articles and mini-guides delivered to your inbox.    KEY TAKEAWAYS: The term Millennial technically only tells you what age cohort they belong to. Pew Research says that a millennial was born between 1980 and 1997. There are three cohorts of Millennials that are grouped based on what was happening in the world when they were young. (1) The oldest group which joined the workforce shortly after 9/11 and grew up with minimal technology; (2) The middle group which entered the workforce in the late 2000s which was the same time that work was becoming digital; and (3) The youngest group which learned with iPads in the classrooms and grew up as digital natives. One challenge recent graduates face in the workplace is the experience, often for the first time, of being told their work isn’t “A+” and that they have to do it again. In a schooling environment, the directions are typically very clear on how to get an A+ and rarely do you re-do work once it’s done, even if it’s only B+ work. Set expectations for a new hire right from the start. Be clear that you want them to spend the first 30-60 days getting to know the job and doing the work “your way” and then you want to hear their ideas for how to improve it. Be clear about deadlines - the day, date, time and timezone. This eliminates ambiguity and decreases frustration within

Ah, Millennials. This generation may be the most broadly stereotyped, yet often misunderstood. As managers, we may be Millennials ourselves trying to figure out how to manage and build relationships with older peers, or we may be struggling with how to manage this unusual cohort which seems to “know everything,” and “demand autonomy.” What is really going on with Millennials and what does it mean for managing every generation in the workplace? This week’s guest is Lee Caraher is the CEO of Double Forte PR & Digital Marketing; she’s known for her practical solutions to big problems. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle: Inspire lifetime loyalty from your employees, was published in April 2017. Lee and I talk about various cohorts of Millenials, the experiences of Gen-Xers and Boomers in the workplace, how to manage new graduates who are just entering the workforce, and management practices that work for everyone, whether you’re a young manager with older team members or an older team member with a younger manager. Read the related blog article: Successfully Manage Millennials and Other Generations in the Workplace  Join the Modern Manager community (www.mamieks.com/join) by August 12th to win one of five copies of Lee’s book The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. Subscribe to my newsletter to get episodes, articles and mini-guides delivered to your inbox.    KEY TAKEAWAYS: The term Millennial technically only tells you what age cohort they belong to. Pew Research says that a millennial was born between 1980 and 1997. There are three cohorts of Millennials that are grouped based on what was happening in the world when they were young. (1) The oldest group which joined the workforce shortly after 9/11 and grew up with minimal technology; (2) The middle group which entered the workforce in the late 2000s which was the same time that work was becoming digital; and (3) The youngest group which learned with iPads in the classrooms and grew up as digital natives. One challenge recent graduates face in the workplace is the experience, often for the first time, of being told their work isn’t “A+” and that they have to do it again. In a schooling environment, the directions are typically very clear on how to get an A+ and rarely do you re-do work once it’s done, even if it’s only B+ work. Set expectations for a new hire right from the start. Be clear that you want them to spend the first 30-60 days getting to know the job and doing the work “your way” and then you want to hear their ideas for how to improve it. Be clear about deadlines - the day, date, time and timezone. This eliminates ambiguity and decreases frustration within a team. Each generation has its own expectations of work, behavior, access and opportunity. It can be emotionally hard for Boomers and Gen-Xers to have fought for greater rights in the workplace for decades to now see Millennials and Gen-Zers “waltz in” and express a sense of deserving of these rights. Millennials want the same things as other generations, they’re simply willing to be vocal about it from a younger age. When you address the needs of Millennials, you can address everyone’s needs. Be clear about your company purpose and values, clarify and engage people in defining projects and what success looks like, be explicit about roles and expectations.  Gather input from those around you who are closer to the work. Synthesize and make decision, and share the decisions with context for why this was decided. Without context, the team will never stay aligned. A boss that is younger than you is no different from any other boss. They’re not a child, they could be great or terrible regardless of their age. If it makes you uncomfortable to have a younger boss, talk to them about it. Let them know you have a lot to offer based on your years of experience and that you hope to learn from them too. As a manager of any age, you will be measured on the contribution of those around you, not necessarily your own performance on the owned tasks that you have. Your job as a manager is to understand the people on your team: what motivates them, what they hope to get out of a project, what their career goals are, and then outline how you can help them do that through the work, and then also to guide the team on the rules of engagement and behaviors you're going to tolerate and not tolerate.   KEEP UP WITH LEE Website: http://leecaraher.com/blog/ LinkedIn: https://www.linkedin.com/in/leecaraher/ Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher Instagram: @leecaraher Books: http://leecaraher.com/books/

Lee Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15 year old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.   Lee has a reputation for building cohesive, high-producing teams who get a lot done well and have fun at the same time.   The author of Millennials & Management: The Essential Guide to Making It Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future.   * The struggles Lee had to overcome * The business model that got you where you are is probably not the business model that will take you forward * What Lee learned from failing to retain Millennials * The generational battle is not new * How and when to set expectations * Why "Do it because I said so" doesn't work * How The Boomerang Principle empowers organizations to create long-term success * When you change the dynamic of leaving, you change the dynamic of being at a company * Creating a corporate alumni program will cut your recruiting time and expenses in half * Staying in a corporation for a long time is not a loyal act * The new employer/employee loyalty paradigm * Not letting people be wrong * Lee's mentors * What Lee would tell her younger self   You can connect with Lee at www.leecaraher.com   You can connect with Brian at www.brianrollo.com   You can buy Millennials & Management: The Essential Guide to Making It Work at Work at https://amzn.to/2XhnDK8   You can buy The Boomerang Principle: Inspiring Lifetime Loyalty From Employees at https://amzn.to/2MTCBSC   You can learn more about Entrepreneur's Organization at www.eonetwork.org

Is it a good or bad idea to hire former employees back? In today's job market, people may exit a company to experience life at a startup, change industry, or even go back to school. So why would you have a no-return policy? Jack Dorsey left Twitter to found Square between his two stints as CEO of Twitter. And Steve Jobs was a boomerang hire. We need to start treating departing employees as future brand ambassadors, potential customers, hiring references, and even boomerang — returning employees. Today’s Quote: "There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered." - Nelson Mandela Guest Bio: Lee McEnany Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up- and-coming consumer,technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. The author of Millennials & Management: The Essential Guide to Making it Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle:Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future (available on Amazon). Lee is a popular guest expert on leadership, intergenerational workplaces, public relations, crisis communications, social media and integrated marketing. She splits her time between San Francisco and New York City, and puts her medieval history degree to work every day. Show Highlights: What a boomerang hire is Why you should absolutely integrate this practice into your talent acquisition process How to acquire boomerang hires Problem: Why would you hire someone again? If they come back to you it means they liked it there Not going to hire them for the same job They will be even more valuable to your company the second time bring something of value to your company Take less time for them to come up to speed 2-4 months  (up to 12 months for new hires) Boomerangs are the highest performing hires at google More than 45% of millennials say they would absolutely return to a former employer What would make someone eligible for rehire? Anyone who leaves in good standing Building loyalty beyond employment Rick’s Input Already familiar with the culture Boomerang trend pioneered by millennials Rehires are less risky- would not choose over someone outstanding (rockstar) The decision should be made based on the exit interview Solutions: Mindset: Understanding why people left Take a long view When they leave Be happy for them Never counter Ask “how can I help you?” Steps to create a re-hire program: Create a program or environment - keep in touch with the people who left on their own volition Set up an Alumni program (company run)  facebook group (not a Linkedin group) Content engagement Keep the universe up to speed with what you are doing….media relations Birthday card Share wins Interaction… stay close to the universe of potential Hiring- share new roles with the alumni group letting them know that hey can came back. How is Onboarding different? Rick’s Input: Why did people leave in the first place One survey found 70% of employees say job related training and development opportunities — or lack thereof — impacted their decision to stay at their job. Growth & training Leadership does not have their back Trust - transparency, communication, investment (not perks) Consider re-hiring people who left due to a poor leader (toxic executive) Key Takeaways If we aren’t open to hiring former employees you are SHRINKING your potential talent pool of great employees Everyone who leaves you can hurt you or help you. Do everything you can to let them help you! Help you find new employees, help you spread the word, help you find good partners. Take the long view – your business will be BETTER all the way around if your employees are loyal to you – NOT because you pay them but because they WANT to. And then every time someone leaves the company you are actually GROWING your footprint not shrinking it.  

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces.   Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.   She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies.   Lee is active in the community and currently serves on the Public Advocates Board of Governors and Grace Cathedral's Board of Trustees. Previously Lee served as vice chair of the Board of KQED Public Media, Chair of the Board for Community Gatepath, Menlo College's Board of Trustees, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices.   A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. See acast.com/privacy for privacy and opt-out information.

What would happen if you fully embraced millennials in your business? In this episode, we sit down with Lee Caraher (Founder and CEO of Double Forte PR & Digital Marketing) who provides us with the answer and more. She starts by sharing with us how she started the company out of neccessity and what that transition looked like. She even shares why her and her husband have weekly meetings to check in. Next, Caraher talks about who inspires her as an entrepreneur and why many entrepreneurs in Silicon Valley really do not inspire her. Later, Lee shares with us the infamous day in the US economy, Sept. 15. 2008, and how that day lead to her writing her best seller, “Millennials & Management.” After the break, Lee shares with us how to deal with ,as entrepreneurs leading teams, the unprecedented five different generations in the workforce  and her latest book “The Boomerang Principle.” Next, she talks about the need for more female voices as authors. Lee later shares her experience with working the E3 conference. Lastly she shares her words of encouragement, her two superpowers, and how she is of her sister into getting her content into the Sundance Film Festival.  In my Reflection Point segment, I share with you whether  entrepreneurs are “editors” or “stayers” in their business.  Who is Lee Caraher? Lee McEnany Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.   Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.  The author of Millennials & Management: The Essential Guide to Making it Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle:Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future.    Lee is a popular guest expert on leadership, intergenerational workplaces, public relations, crisis communications, social media and integrated marketing. She splits her time between San Francisco and New York City and puts her medieval history degree to work every day.  You can signup Lee's newsletter on here website leecaraher.com. You can follow Lee Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest. Purchase both of Lee's books "Millennials & Management" and her latest "The Boomerang Principle".  Check out Lee being featured in Entrepreneur, Inc, Forbes, Huffington Post, Fast Company, and more. Read Lee's Blog Invite Lee to speak Check out the Millennial Minded Podcast. Follow The Startup Life Podcast Facebook Page Want exclusive content from The Startup Life Podcast? Sign up to be a patron on The Binge Podcast Network Patreon Page and Select The Startup Life All-Access Tier.  Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Music Credits: **Show Theme** Behind Closed Doors - Otis McDonald   **Break Theme** Cielo - Huma-Huma   **Reflection Point Theme** Light Thought by Kevin MacLeod **Superpower Theme** Cosmic Storm- A Himitsu  **Lasting Thoughts Theme** Tomorrow -Bensound  **Other Music** Acoustic Breeze - Bensound

Lee Caraher is the CEO of Double Forte PR & Digital Marketing.  As an acclaimed communication strategist, she’s known for her practical solutions to big problems. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.   Her latest book, The Boomerang Principle is about how to inspire lifetime loyalty from your employees.  That concept is not only about their time with your company. That alone makes her a perfect fit for this podcast.   For more information about Double Forte and Lee Caraher: Double Forte Website Lee Caraher Website Lee Caraher on LinkedIn Lee Caraher on Twitter iTunes - Subscribe, Rate and Review

“The Person Who Says It Cannot Be Done Should Not Interrupt The Person Who Is Doing It.” – Chinese Proverb Are you ready to rumble?  Okay, that has nothing to do with this week's interview...but is a fair question.  Are you ready? My 2019 is off to a great start.  How about yours?  Do you have a leadership tip you'd like to share on the show?  Email it to me at chip@unconventionalleader.com.  People need the benefit of your experience and YOUR huge brain!  If I share it on the show, yes, you'll get FREE stuff!  Nothing trumps free. I am so excited to share this week's interview with you.  It is with Lee Caraher of Double Forte.  Every time I re-listen to an interview and get ready to put it up for you I think...this is the best interview ever!  And, this week is no different.  Lee is so smart and has so much great information to share that I know you won't walk away without things you can implement RIGHT NOW! As a side note, you MUST take heed and implement the things she shares about putting an Alumni program into place. That, without a doubt, is the top 10 of tips I've gotten on this show. CHEERS! More on Lee... Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons and a blind cat. Check her out at: https://double-forte.com/  

When does our unconscious bias interfere with obtaining the desired growth results? We will explore how to find our bias and even our groupthink, and what to do about it. Jess Dewell talks with Lee Caraher, founder and CEO of Double Forte PR & Digital Marketing about how our bias impacts business growth.

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; she's known for her practical solutions to big problems. Lee's the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle was published in April 2017. Website: http://www.double-forte.com/              www.leecaraher.com Twitter: @leecaraher Instagram: @leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ LinkedIn: https://www.linkedin.com/in/leecaraher/

It seems that no matter who I talk to, the topic of millennials comes up, typically when it comes to people talking about how they are driving the needs of wellness offerings, or how they want flexibility or how they are entitled. One thing I think millennials will demand is a different leadership than what today’s guest calls a “command and control” approach.  Today’s guest is Lee Caraher, CEO of Double Forte PR & Digital Marketing. Her company works with some of the top consumer and technology brands in the country. Lee’s an acclaimed communication strategist, known for her practical solutions to big problems. Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. She has a reputation for building cohesive, high producing teams who have fun together at the same time. In today’s interview, we discuss how creating a happy and low drama team is an art form, she’s honest about her management missteps and she tells a great story about when she got 360 feedback that made her realize she had some leadership gaps and what she did to change it. Lee has a very contrary view to turnover which I loved. She leaves us with a tangible tip to building a high performance culture. For links mentioned in today's episode visit https://redesigningwellness.com/ To join the Redesigning Wellness Community, visit https://www.facebook.com/groups/rdwellnesscommunity/  

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, shes known for her practical solutions to big  problems. Her company works with some of the top consumer and technology brands in the country. Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.  Her second book, The Boomerang Principle was published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.  Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat. Brace yourself, Lee has some good (albeit a little long :) stories! From working through the rise (Sega Genesis) and fall of Sega (Dreamcast) to traveling all over the country, Lee realized that in order to be truly free, she needed to be her own boss...in a good way! For any business owner out there with employees, my interview with Lee is a must listen as we discuss the topics of her two books: 1) How to employ, empower and retain Millenials and 2) Why it's not so bad if you let employees who have left come back.

Lee Caraher joins us to share how leading this non-homogenous workplace requires new strengths, vulnerabilities and skills so that you can thrive not just survive. Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle was published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Lee Caraher Discusses Millennials, Management, and More. Oh, My! Lee Caraher is the CEO of Double Forte PR & Digital Marketing; She's an acclaimed communication strategist known for her practical solutions to complex problems. Double Forte works with some of the top consumer and technology brands in the USA & around the world. Lee is the author of “Millennials & Management” and “The Boomerang Principle” both books were written based on her experiences in the marketplace. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Lee is active in the community and currently serves on three nonprofit boards. What you'll learn about in this episode: Lee's background and journey What Lee and Double Forte did to survive the market crash How that crash forced Double Forte to become exceptional at customer service Why they changed their model from only hiring people with 10 years of experience to hiring people straight out of college and what their balance of employees under/over 30 looks like today How Lee's experiences were failing and then succeeding at retaining Millennials led to her publishing “Millennials & Management.” Why you have to have millennials in your business if you want to have a future Why you need to work on creating an environment where your Millennials will thrive Creating a culture where employees are appreciated Why you need to explain to Millennials why they need to do things What “A Players” look like to Lee How Lee finds her “A Players” and what Double Forte does to use them effectively Running an alumni program What Double Forte's interview process looks like Ways to contact Lee: Website: www.leecaraher.com Twitter: @LeeCaraher

Lee Caraher, CEO of Double Forte PR & Digital Marketing and acclaimed communication strategist, shares insights from her latest book The Boomerang Principle. Learn how you can engender a lifetime of loyalty from former employees, and gain a recurring dividend in the form of customers, partners, clients, advocates, contractors, and even returning employees.

Lee Caraher is the author of “Millennials & Management” a book based on her experience of failing, then succeeding, at retaining millennials.  She describes a big change in terms of the employer brand to a focus on becoming a place where great people work. Lee is the CEO of Double Forte PR & Digital Marketing and is known for her practical solutions to big problems.

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lees the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her next book, The Boomerang Principle will be published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat. What you’ll learn about in this episode: Lee’s career journey and how she came to found Double Forte Double Forte’s four metrics for business What Lee learned when she decided to hire millennials for the first time and all six of them left Lee’s book “Millennials & Management: The Essential Guide to Making it Work at Work” Why you need a strong personal brand Lee’s new book “The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees” Why you can’t feel like employees that leave your business are dead to you How “alumni” employees can bring back enormous benefits to your business Why leaving is sometimes the most loyal thing an employee can do Finding the words that people of different generations have different definitions for and peeling them back until you find pain points that arise How to communicate to millennials that they’ve dropped the ball The impact of showing your team that they’re appreciated Why your first customers are your employees Ways to contact Lee: Website: leecaraher.com Twitter: @leecaraher New Book: “The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees”

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you’ll learn about in this episode: Why you need to pitch the information your audience wants to know first — no matter who the audience is Tips for getting physical this weekend — even if you don’t normally get much exercise The many benefits of going for a walk Nilofer Merchant’s walk and talk strategy Resources: “Eat Move Sleep: How Small Choices Lead to Big Changes” by Tom Rath Nilofer Merchant’s “Got a meeting? Take a walk” Ted Talk

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of “Millennials & Management” based on her experience with failing and then succeeding at retaining Millennials. Her next book, “The Boomerang Principle,” will be published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat. What you’ll learn about in this episode: Lee’s background and journey What Lee and Double Forte did to survive the market crash How that crash forced Double Forte to become exceptional at customer service Why they changed their model from only hiring people with 10 years of experience to hiring people straight out of college and what their balance of employees under/over 30 looks like today How Lee’s experiences failing and then succeeding at retaining Millennials led to her publishing “Millennials & Management” Why you have to have millennials in your business if you want to have a future Why you need to work at creating an environment where your millennials will thrive Creating a culture where employees are appreciated Why you need to explain to millennials why they need to do things What “A Players” look like to Lee How Lee finds her “A Players” and what Double Forte does to use them effectively Running an alumni program What Double Forte’s interview process looks like Ways to contact Lee: Website: www.leecaraher.com Twitter: @LeeCaraher

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you’ll learn about in this episode: Making a difference through small steps What to do this weekend to give yourself some calm Some of the meditation apps that I love Another book recommendation Resources: “The Optimistic Workplace: Creating an Environment That Energizes Everyone” buddhify.com https://itunes.apple.com/us/app/relax-rest-guided-meditations/id354176883?mt=8 www.happify.com

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you’ll learn about in this episode: Building out a full content library Things to do to sharpen your mental acuity this weekend Why you should do puzzles Why reading classic literature is something you should do A couple of book recommendations Resources: “The Five Dysfunctions of a Team: A Leadership Fable” http://thegreatestbooks.org/ https://www.goodreads.com/list/show/4311.Best_Classic_Literature_Ever