Podcasts about fuse media

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.Takeways:• Inclusive Entertainment Leadership: Fuse Media is a Latino-owned, diverse entertainment company targeting a multicultural audience. • Young Multicultural Audience: The primary demographic is 18-34-year-olds, though the audience varies by platform. • Platform-Specific Programming Strategies: Fuse tailors content strategies differently for pay TV, FAST, and subscriptions, reflecting the unique demands and user behaviors of each medium.• Evolution of FAST Channels: Initially a repository for legacy content, Fuse has applied structured programming techniques to FAST channels, seeing exponential audience growth by leveraging day-parting and scheduling.• Challenges in FAST: Discovery, lack of standardization across platforms, limited data analytics, and inconsistent measurement pose significant hurdles in FAST. • Subscription Services Strategy: Unlike many subscription services struggling with high churn, Fuse leans into partnerships and reseller marketplaces over direct-to-consumer strategies. • Adapting to Industry Changes: Fuse has successfully integrated traditional linear and newer FAST/CTV ad sales models, capitalizing on its historical experience while navigating shifts like increasing automation and programmatic buying.Guest: Patrick CourtneyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford & Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One.In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images. If you're interested in the inner workings of the music journalism industry, this episode is for you!Check out Jason's new audiobook: https://aristake.io/ul1wx7 00:00 The Balance of Music Journalism03:10 Writing a Book vs. Cover Stories05:56 The Evolution of Linkin Park13:02 The Art of Interviewing Artists18:09 The Changing Landscape of Music Journalism29:19 Navigating the Pressures of Music Journalism36:05 The Editorial Process at Billboard41:44 Balancing Traffic and Storytelling45:04 Personal Fandom in Journalism48:14 Writing a Book on Linkin Park56:33 Championing Creativity in the Music IndustryEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. The best part? Every executive answers the same three questions and 3Q never takes more than 15 minutes of your time. About Jason: Jason Lipshutz is the Executive Director, Music at Billboard, where he has written about music for over a decade and penned cover stories on Taylor Swift, Shawn Mendes, U2, Blink182, Lorde, Bon Iver, and several others. He's appeared on 'Access Hollywood,' 'Good Morning America,' 'TODAY,' 'Entertainment Tonight' and other broadcast programs. And he is formerly the deputy editor of digital at Fuse Media, where he contributed to Vibe Magazine, The Hollywood Reporter, Spinner, and Popjustice!

Patrick Courtney is the SVP, Head of Digital at Fuse Media. He's also a father of two who has a finger on the pulse of all things digital and emerging platforms and is passionate about creating content for his children that displays more representation than he consumed in his childhood. We discuss how the future of apps can impact our kids, what the future of digital technology might look like and why Disney movies seem to always kill off the parents! You can follow Patrick for more insight at @Patrickcourtney on twitter and Instagram. Episode Breakdown: 2:45 - Working At Above Average 4:55 - Becoming A Dad 7:32- Why It Was Important For Him to Join Fuse as a Parent 11:25 - Policy on Screen Time 16:10 - Watching Movies With His Kids 17:05 - Why Disney Movies Always Seem To Kill off the Parents?  19:25 - How the Future of Social Media and Apps Might impact our Kids 28:23 - Dad Libs 30:10 - Rapid Father Questions Sponsors: Mindset Wellness is one of the fastest growing CBD companies in the US. Mindset uses full spectrum CBD infused with terpenes which are essential plant oils that navigate you to a specific mindset. All products are all natural, vegan, organic and GMO free.Go to: Mindsetwellness.com and use code:  FATHERMATERIAL for 20% off and free shipping.Lalo is a modern baby and toddler brand  that puts the same exacting care into every product and experience as parents do into raising a little one. All products are made from completely high quality, non-toxic materials and are sleek, easy to clean and are designed to stay in the family for a while. Go to meetlalo.com to see for yourself and use promo code FATHERMATERIAL at checkout to get 10% off your order.Official Website: Fathermaterial.comInstagram: https://www.instagram.com/father_material/Twitter: https://twitter.com/Father_Material

The first-generation son of a Cuban mother and Peruvian father, Mike Roggero never saw anything on television growing up that represented who he was. Today, as chairman and CEO of Fuse Media, Roggero has a goal to make the voice of the underserved stretch out across the entire media ecosystem—so that the Fuse brand becomes ubiquitous and, in turn, showcases the right representation of a blended America.  

Brands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study.In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse's Future History Month and Be Change campaigns have been effective, how Fuse managed to change out its messaging so quickly and what's on the horizon for the youth-focused brand.

As the world continues to adjust to the impact of COVID-19 and social distancing, the time at home and subsequent increase in the use of mobile, digital and social platforms offer marketers more touch-points to reach young Millennials and Gen Z audiences. In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.

As the world continues to adjust to the impact of COVID-19 and social distancing, the time at home and subsequent increase in the use of mobile, digital and social platforms offer marketers more touch-points to reach young Millennials and Gen Z audiences. In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.

As the world continues to adjust to the impact of COVID-19 and social distancing, the time at home and subsequent increase in the use of mobile, digital and social platforms offer marketers more touch-points to reach young Millennials and Gen Z audiences. In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.

As the world continues to adjust to the impact of COVID-19 and social distancing, the time at home and subsequent increase in the use of mobile, digital and social platforms offer marketers more touch-points to reach young Millennials and Gen Z audiences. In this episode of Thinking Out Loud, host Vicki Lins sits down with Mark McIntire, Head of Marketing at Fuse Media, Inc. for a fascinating conversation about why Fuse’s social responsibility initiatives resonate with young, socially conscious, multicultural audiences.

Heidi Nel is a social impact strategist and producer. As the head of The Raben Group’s Impact Entertainment division, she provides pro-social consultation to leaders in media, entertainment, and philanthropy, including the American Film Institute, Beachside Films, The Fledgling Fund, Fuse Media, Google, One Community, PBS, Peabody Awards and Media Center, Sony Pictures TV, STX Entertainment, and YouTube, as well as independent artists, filmmakers, and change-makers. Heidi has developed impact strategy and led successful engagement campaigns tied to award-winning films, such as Batkid Begins, The Best of Enemies, Food Chains, Happening, The Human Experiment, The Hunting Ground, The Invisible War, Newtown, The Return, Racing Extinction, and The Rape of Recy Taylor. Currently, she is working on Just Mercy featuring Michael B Jordan and Jamie Foxx. She has guest lectured at American University, Boston University, and George Washington University, and was an adjunct instructor at Duke University in the Sanford School of Public Policy. She has been featured in Variety, Real Screen, Screen Daily, Washington Life Magazine, and HuffPost. She has been recognized by the Case Foundation as a “Millennial Leader to Follow” and received the Media Impact Award from the PVBLIC Foundation and the United Nations Office for Partnerships.

Frankie Greek (@FrankieGreek) is Social Media Manager at Fuse Media and Social Media Coordinator for the Shorty Awards. Her background in television and radio have also helped her establish the skill sets required to succeed in both Snapchat and live-streaming.  My actual introduction to her came when I learned she would be running the Snapchat account (which she launched, by the way) for the Times Square Ball. This episode is a long-time coming and it was joy to learn about how Frankie went from Penn State Grad to where she is today.  This week's episode also features questions from Chris Strub and Patrick Jervis-Stone This Week on Why I Social, Frankie and I discuss: How studying radio and broadcast helped her get where she is now.  Her first impressions of Snapchat Running the Snapchat account for the Times Square Ball Share with your thoughts on this week's episode with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

twitter.com/ralphieaversa Jason Lipshutz, Deputy Editor of Digital at Fuse Media, called in to offer his insight about the head-to-head battle between Justin Bieber and One Direction for the top spot on the Billboard 200. Bieber released 'Purpose' and 1D 'Made In The A.M.' on Friday the 13th of November.

twitter.com/ralphieaversa Jason Lipshutz, Deputy Editor of Digital at Fuse Media, stopped by to chat about Adele's new music in the latest edition of "Weekend Scoop." The UK singer will drop her highly anticipated album '25' on November 20. While at Billboard, Lipshutz broke the story that Adele would be releasing new music this year.