Podcast appearances and mentions of julie fredrickson

Julie Fredrickson is a former founder and the Managing Partner of Chaotic Capital, an “early stage fund for companies that adapt our lives and systems to the opportunities that chaos brings.” She joins the show to discuss the Great Weirding, becoming a playable character, how the market provides a muse, the power of preparation, and more! Important Links: Website Twitter LinkedIn Chaotic Capital The Great Weirding; by Venkatesh Rao The Thinker and The Prover Show Notes: Julie's Origin Story The Difference Between Hippies and Tech “Circumstances change. Humanity does not. Plan accordingly.” The Great Weirding The Myth of the Perfect Past How to Become a Playable Character The Weirdo Lighthouse The Power of Showing Up How Julie Assesses Founders Talent Doesn't Matter The Market is the Muse “In the beginning, there was the word” Preference Falsification vs. Revealed Preferences Julie's Revealed Preferences “Prepare, and the opportunity will come” Silicon Valley Is an Idea, Not a Place The Open-Source Ethos Julie as Empress of the World Books Mentioned: Bad Predictions: 2000 Years of the Best Minds Making the Worst Forecasts; by Laura Lee The History of the Peloponnesian War; by Thucydides Republic; by Plato American Cycles of History: According to the Fourth Turning Generational Theory and The Boomer Soul 1946-2022; by William H. Van Marter Jr. William Blake vs the World; by John Higgs Julie, or the New Heloise; by Jean-Jacques Rousseau The End of History and the Last Man; by Francis Fukuyama The Peripheral; by William Gibson Neuromancer; by William Gibson The Fifth Science; by Exurb1a The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr Class: A Guide Through the American Status System; by Paul Fussell What Works on Wall Street: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O'Shaughnessy Singularity Sky; by Charles Stross Marxism and Modernism; by Eugene Lunn The Genius of the Beast: A Radical Re-Vision of Capitalism; by Howard Bloom

"Venture Capital" is a small subset of private equity surrounded in mystique and fable. In reality, the world of start-ups is filled with the highs and lows of hard work, loneliness, crushing disappointment and, sometimes, unbelievable success. The bold founders usually have a vision to disrupt the status quo and build a new world around that idea. The VC community is a unique culture that understands the founders' motivations. It provides the resources, support and discipline to help them prove their idea, grow, survive, adapt and thrive in the face of the longest odds. They say "it takes a village." In "Venture Capital", the hope is that these mavericks are surrounded by an ecosystem of investors that understand the disruption they feed and have the patience to let them manifest their vision. JULIE FREDRICKSON is the Managing Partner of CHAOTIC CAPITAL. She will help us understand what it takes to survive and thrive in this space and skewer some sacred cows along the way. Julie's Background "I'm a founder with experience in retail and e-com businesses across all stages. I've raised from venture, PE, and crazy people. for everything from cosmetics to online advertising. A couple of my companies even exited and are still around. My first company was Coutorture Media, a luxury affiliate publishing and e-commerce network acquired by Sugar Inc. I then founded playAPI, a developer tool kit and SaaS platform for digital brand marketers. Most recently I went physical with Stowaway Cosmetics a direct to consumer cosmetics brand, which is now part of WIN Brands Group." Venture Capital Generally- What does success of individual investment look like?What does success of portfolio look like? Differentiation 1. Underwriting Businesses: Asset-Light & Equity-Efficient: "We focus on ventures fitting the VC mold, prioritizing scalable, asset-light companies that require minimal equity financing. Two of our most successful seed investments raised

On this episode, we have a gaggle of hosts interviewing our esteemed guest, Julie Fredrickson, serial entrepreneur and astute political observer. In the discussion, we tackle a bunch of topics, ranging from decentralization, DAO, guerilla gardening, and much, much more. About Julie Fredrickson I'm a founder, and now investor, with extensive experience across the internet and software industry. As a serial entrepreneur, I have overseen multiple venture and private equity fundraises for companies as diverse as direct to consumer cosmetics and online advertising networks. I have managed multi-million dollar P&Ls and successfully exited two of my companies. I'm currently the founder and managing partner of Chaotic Capital, a seed stage investment vehicle that invests in ideas that adapt humanity to complexity. We capitalize on chaos. We like companies that adapt our lives and systems to the opportunity that chaos brings. We invest in 4 key areas Personal Flexibility Organizational Agility, Systemic Arbitrage and Climate. I began my entrepreneurial career as the Co-Founder of Coutorture Media, a luxury affiliate publishing and e-commerce network of fashion websites that was acquired by Sugar Inc. I also founded and ran playAPI, a developer tool kit and SaaS platform for digital brand marketers. Most recently I was the CEO and Co-Founder of Stowaway Cosmetics a direct to consumer makeup brand re-making how premium cosmetics are manufactured, marketed, merchandised and sold online (acquired by WIN Brands Group). I have extensive experience user acquisition, audience development, digital and social marketing, communications and brand marketing for Fortune 500 brands. I've created digital, e-commerce & brand marketing strategies for brands as diverse as Pepsi, Tropicana, Nike, Michael Kors, Club Monaco, and The Gap. I have spent time in-house at Equinox as well as at Ann Taylor overseeing ecommerce and digital brand growth. About Chris Dancy Featured on Showtime's Dark Net, the cover of Businessweek, interviewed by the Wall Street Journal, NPR, the BBC, Fox News and Wired. Purveyor of TED talks. Subject of TED talks. Chris Dancy is touted as “the Most Connected Man on Earth,” and the world is watching those connections carefully. For 25 years, Dancy has served in leadership within the technology and healthcare industries, specializing in the intersection of the two. Chris entered the public dialog concerning digital health as the media started to focus on wearable technology. He earned his moniker by utilizing up to 700 sensors, devices, applications, and services to track, analyze, and optimize his life--from his calorie intake to his spiritual well-being. This quantification enables him to see the connections of otherwise invisible data, resulting in dramatic upgrades to his health, productivity, and quality of life. A noted keynote speaker and executive workshop retreat facilitator, Chris guides organizations and audiences on a journey--a disruptive, breathtaking journey--into the future of computing, when behavior becomes the ultimate interface. As a author his digital wellness journey will transform how we look at the technology of our lives. "Don't Unplug" is available now. About Dr. Ashley Colby Ashley is an Environmental Sociologist who studied at Washington State University, the department that founded the subdiscipline. She's interested in and passionate about the myriad creative ways in which people are forming new social worlds in resistance to the failures of late capitalism and resultant climate disasters. I am a qualitative researcher so I tend to focus on the informal spaces of innovation. She's the founder of Rizoma Field School and Rizoma Foundation. About Tres Crow Tres is making the world a greener place one urban space at a time with my friends Roots Down. He's a storyteller and marketing dude. He loves natural urbanism and climate justice.

How prepping or survivalism has gone mainstream, with Silicon Valley leading the way. Tech entrepreneur Julie Fredrickson tells Manuela Saragosa how she became a prepper after the electricity went out for days in New York after hurricane Sandy hit back in 2012. She also speaks to serial entrepreneur John Ramey, founder of an online community called The Prepared who told her it's the failure of our institutions that has led so many more people to become preppers. And to Bradley Garratt, a social geographer based at University College Dublin in Ireland. He’s just published a book about prepping called Bunker: Building for the end of times. He told her that preppers are everywhere from the US to Germany to Thailand. (Picture: Emergency preparation, natural disaster supplies. Picture credit: Getty Images)

We welcome first time guest, Julie Fredrickson of J. Fre Consulting to dig into Social Media Marketing with Live Video. Julie is an expert when it comes to Social Media with both Marketing Strategy and Social Media Management. We are going to talk to Julie about live videos, how to best use them, what people like to hear and how you can be involved even if going live is not your thing. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News According to a news report from NBC Los Angeles on July 1, garment manufacturer LA Apparel confirms it was shut down by the Los Angeles County Department of Public Health after testing showed more than 100 workers tested positive for COVID-19.For the past three months, the company has focused much of its manufacturing on cloth face coverings and other garments for protection against the virus. NBCLA visited one of the plants in March, shortly after LA Apparel shifted production to PPE items. The news station notes, “No one was seen without face covering, and most if not all workers appeared to be several feet apart.”The closure affects three plants, all located in South Los Angeles on East 59th Street, where a total of 151 employees tested positive, according to Public Health data posted online.LA Apparel founder Dov Charney told NBCLA the shutdown affects 2,000 workers and that the company is working to complete another round of testing as soon as this week.Stahls Talks Business on a Budget and also Caps in Upcoming Webinars On July 13, Stahls' expert Mike Koval hosts a free webinar titled Start a T-Shirt Business for Under $2,000 at 11 a.m. ET. In the session, Koval talks about the investment of starting a T-shirt business and how to make it happen with the right equipment and supplies on a budget. He also offers insider tips for starting a print business at home.On July 20, Stahls' expert Josh Ellsworth hosts a free webinar titled How to Print & Profit with Hats at 11 a.m. ET. In this session, Ellsworth covers the growing headwear category and teaches attendees how to create high-quality, retail-ready products with a Hotronix 360 IQ Hat heat press. He'll also explore various hat styles, emblems, and print locations that drive profit.Start a T-Shirt Business Under $2,000: https://event.webinarjam.com/register/76/62r0lb79Print & Profit with Hats: https://event.webinarjam.com/register/74/pq967b4mDad Joke: What is brown and sticky?A stick! Social Media Marketing Julie Fredrickson is the Owner of J. Fre Consulting, a Minnesota-based Media Relations company. They provide Digital Marketing & Advertising, Social Media Management, and Consulting. Julie has 20+ years of marketing experience in a variety of facets from old school guerilla marketing and event planning, to recruiting, radio advertising, and ultimately social media and digital marketing. She is a Wife and the Mother of two Preschool Princesses. She calls herself a networking butterfly and her favorite quote is "In a World of Cheerios, Be a Fruit Loop." Aaron: Since we're recording this podcast as a live event, let's talk live marketing. Why should I "Go Live" rather than just post a video that is edited and looks better? Terry: When should I "Go Live"? Aaron: How long should a "Live" be?

On today's episode of Gritty Founder, Kreig Kent talks to Julie Fredrickson about her journey as an entrepreneur and how she started Stowaway Cosmetics. Julie shares valuable advice on running lean and the importance of focusing on your business model and generating revenue. Julie Fredrickson is the Co-founder and CEO of Stowaway Cosmetics. With a background in e-commerce and digital marketing, Julie has worked in house as a brand managers at Ann Taylor and Equinox and with brands as diverse as Gap Nike, and Pepsi. Some Questions Kreig asks Julie: - How did you get Stowaway Cosmetics off the ground? (20:54) - Why did you decide to raise venture capital for this business in particular? (32:36) - How did you get traction and your first few customers? (38:21) - What are some characteristics that you think are important for founders? (49:42) - What advice would you give yourself if you could go back to the time before you started your first company? (53:41) In This Episode, You Will Learn: - How Julie got her start in entrepreneurship (4:48) - The importance of PR. If you build it, they may not necessarily come. (38:27) - Don’t over hire. Every hire is a failure to automate. (44:36) - Figure out how to do it, and learn to do it yourself. (50:02) - It’s going to be so much harder than you think. (53:49) - Starting a company is like riding a roller coaster. (55:23) - Focus on your own journey (57:31) Connect with Julie Fredrickson: Twitter Stowaway Cosmetics Also Mentioned on This Show... Julie’s favorite quote: “F you pay me.” Julie’s book recommendations: The Expanse Book Series by James S. A. Corey The Five Dysfunctions of a Team by Patrick Lencioni

Julie Fredrickson knows what works and doesn’t when it comes to makeup. Having old expired makeup rolling around your bottomless handbag or gym bag just didn’t cut it for her. Looking at what was available in the market she couldn’t find anything tiny…..at all. Yes, we all get samples when we order certain brands, and oh how we loooooove them….. But you could never buy them until now. Stowaway makes sample size makeup that lasts about three months, has no need for preservatives (yeah) and fits in a teensy bag, plus it’s an awesome selection. See acast.com/privacy for privacy and opt-out information.

Julie Fredrickson from Stowaway Cosmetics. Have you ever felt like your purse was so heavy it could take someone out with one swing? Every lip gloss, concealer, and eyeliner really adds up! Julie has a found a solution to this problem with Stowaway Cosmetics, which focuses on creating a more mobile product for women on the go. Listen as she tells us how she has transformed the beauty industry with products that actually get used. Famous Five:   Favorite Book? – Five Dysfunctions of a Team What CEO do you follow? — Gary Vaynerchuck Favorite online tool? — Google Apps Do you get 8 hours of sleep?—Religiously. If you could let your 20 year old self know one thing, what would it be? — Don’t be a jerk. Being kind costs you nothing.   Time Stamped Show Notes: 01:05 – Nathan introduces Julie 01:30 – Stowaway Cosmetics is about mobile products that women can use anywhere 02:10 – Launched 18 months ago 02:25 – Learning to run an effective ecommerce business 02:35 -- $1.5 M in capital 02:45 – Equity 03:15 – Valuation is private at an early stage 03:45 – A good valuation is a balance 05:15 – Gary Vaynerchuck 05:40 – The beauty industry has been giving out products that people don’t finish 06:50 – Brands need to see more repeat purchasing 07:25 – Margins for a palette of eyeshadow 08:10 – Effective and a better value than their competitors 08:30 – Direct consumers 08:45 – A normal margin is about 50% through retailers 09:20 – Their margin is about 85% 09:45 – Monopolies in the makeup industry 10:15 – “You should have a choice as a consumer to carry a product that fits your lifestyle.” 11:00 – Weighing down your purse with cosmetics 11:35 – Launched in Feb 2015 12:00 – Fundraising started in early 2014 12:15 – Valuation was based on pre-sales 13:25 – Influence in the marketplace 14:05 – Passed $100k in lipsticks sold 14:20 – Their focus changed to repeat purchasing and having a comfortable growing rate 15:20 – Now they spend nothing on marketing 16:25 – They care more about repeat customers than getting more customers 17:30 – On average, women come back to purchase again in 90 days 18:20 – 40% have made at least 3 purchases 19:00 – minimalists vs. maximalists 19:30 – Follow at Julie at @stowaway on Twitter and on Anchor 21:55 – The Famous Five 3 Key Points: Find a problem and do the research to come up with a good solution. Look at a particular industry and evaluate where its setbacks are. Develop a relationship with your customers. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Google Apps – Julie’s favorite online tool for her business Show Notes provided by Mallard Creatives

I'm super excited to welcome today’s guest - Julie Fredrickson.She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics. I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list of some heavy weight investors Julie and Chelsa (her partner) have managed to convince to invest in their idea: Gary Vaynerchuk, Jason Calacanis, Dave Morin (of Path), Paul Sethi, Brian Sugar, Don Hutchison and more... Download this episode's show notes on http://2xecommerce.com/podcast/ep59/