Podcasts about econsultancy

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight. Together, they explore how this approach helps businesses: Build high-performing campaigns under intense time constraints Cut through campaign chaos and internal delays Deliver strategic focus without sacrificing speed Align stakeholders quickly around a shared goal Create minimum viable campaigns (MVCs) that actually launch More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment. They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking. This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes. Key Takeaways: Why agile principles need evolution for modern marketing How 5-day sprints help teams go from messy ideas to market-ready campaigns The crucial role of stakeholder alignment and constrained planning How AI can complement (not replace) creative strategy How to build minimum viable campaigns with maximum impact Why fast isn't enough—campaigns must be focused and aligned Whether you're a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.

We now expect AI to drive significant growth, according to the 2025 Adobe AI and Digital Trends Report. This episode features insights from Jim Clark, Strategic Insights Director at Econsultancy, on the operationalisation of generative AI and its impact on customer engagement.  We take a look at the challenges and opportunities of AI adoption in APAC, the importance of transparency and clear communication with customers, and the significant upsides of greater collaboration and innovation among teams.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

In this episode, Tessa Burg talks with Stefan Tornquist about how AI is changing knowledge work and the future of skill development. Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work. Stefan shares insights from Econsultancy's research on AI's growing role in professional services, drawing comparisons between today's AI disruption and the early days of the internet. They also discuss how emotional intelligence and targeted training can help teams embrace AI, adapt and thrive. Tune in for ideas on how you can boost your team's skills and productivity with AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Stefan Tornquist: Stefan Tornquist is SVP of Learning and Research at Econsultancy, where he focuses on learning experience and curriculum development. He manages a team of subject matter experts, designers and experience creators that turns best practice research into dynamic learning content. He has also authored courses on a variety of topics, including customer experience strategy, AI in decision-making and developing a powerful mindset. Be sure to follow Stefan on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Today, Let's Talk Loyalty is joined by Wendy Werve, CMO of Marigold, to share her favorite learning from this year's Consumer Trends Index, which has been created in partnership with eConsultancy. The Consumer Trends Index is an annual report that we feature on this show, and the 2024 edition consumers from various countries, including Australia, France, Germany, the United Kingdom, and the United States. Listen to learn how consumer preferences are changing when it comes to marketing channels and how different demographics are choosing to engage with brands while protecting their privacy, while also focusing on building greater brand loyalty. I hope you enjoy this year's insights from the 2024 Marigold Consumer Trends Index. Show notes: 1) Wendy Werve 2) 2024 Marigold Consumer Trends Index⁠ 3) Marigold⁠

Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks.A recognised speaker and specialist in digital marketing, community strategy, social media, comms, and content. She has 25 years of marketing & comms experience in a mix of agency and client-side roles, including at Econsultancy, Lexis PR, and Access Intelligence.She has worked with LOCOG (London2012), V&A Museum, General Mills, BBC, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo + many others.Co-author of Community-Based Marketing (CBM) Best Practice Guide, she has also lectured in Community Strategy at Manchester Metropolitan University.This episode covers:   Community marketing Community platforms The benefits of professional communities How to build trust and a supportive community space Making the world a better placeCreating your own community channel Community qualified leads (CQL's) How focusing on community marketing will help you grow your audience and business The periodic table of community strategy Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/ Michelle Goodall: https://www.linkedin.com/in/michellegoodall/  Guild: https://guild.co/profiles/189/michelle-goodall Twitter: https://twitter.com/greenwellysHappiness Community https://thehappinessindex.com/Marketing meetup: https://themarketingmeetup.com/about/Marketing society: https://www.marketingsociety.com/ The periodic table of community strategy: https://guild.co/blog/periodic-table-community-strategy/ Community based marketing best practice guide: https://guild.co/blog/what-is-community-based-marketing/The Art of Gathering: How We Meet and Why It Matters: https://bit.ly/3yMsCUt The Art of Community 2e: Building the New Age of Participation: https://bit.ly/3JxiWU0 Get in touch: hello@street.agencyKatie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Daniel Gilbert, CEO of Brainlabs, a data-led marketing agency that has taken the industry by storm since its founding in 2012. Dan founded Brainlabs with a vision to help businesses build experimentation-led marketing operations, and since then, the company has grown exponentially. It's now a global player in the media market, with a team of over 240 people and a top ranking on Deloitte's Tech Track Fast 50.A pioneering figure in introducing mathematicians and engineers into the world of marketing Dan was named #1 in PPC Hero's Most Influential PPC Experts in the World list (2018), one of the most influential people in digital by Econsultancy (2018), and was a finalist for the Ernst & Young Entrepreneur of the Year Award (London, 2018).We discuss:1:20 Intro: Steady, continuous progress vs ‘hockey stick' success3:07 IP1: Daniel's experience working with Google right after university and the early stages of Brainlabs12:34 IP2: Creating a cohesive company culture to sustain growth - The Brainlabs Handbook21:05 IP3: What made Daniel take the leap towards Private Equity investment27:12 IP4: The huge advantages of a financial buyer38:23 Outro What is exciting Dan about the next 12 months

Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edition was named One of the Best Marketing Books of All Time by Book Authority. I have written a new foreword in which I say, “Over the past decade-plus, for my Marketing Book Podcast I've read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema's original Bullseye Marketing is one of my favorites. This new edition is even better.” At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster.  Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth.  He also provides evidence of the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen by many companies. The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies. About the Author: Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO and marketing strategist. He also mentors MIT startups as part of its Venture Mentoring Service, and since 2015 has led an annual marketing boot camp for the MIT startup community.  Louis previously founded a marketing agency serving enterprise companies such as IBM and the Boston Globe. He then pivoted it into a SaaS company and grew it into one of the top companies in its national market before a successful exit. He has acted as vice president of business development at two mid-sized marketing agencies. For several years, Louis was the head of the executive committee for Boston's Sales and Marketing Innovators professional association. Louis speaks frequently on marketing and business at regional and national events and has written for leading business sites including The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartech, Venture Beat, The Content Marketing Institute, and Econsultancy. And if that's not enough, he also ghostwrites and co-writes business and marketing books. And, interesting fact - he grew up on a farm in Illinois, and he has won poker tournaments - at casinos!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-2-louis-gudema 

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro

The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of organizations are able to make proactive use of digital data to drive business outcomes. Join me to learn how to decipher the big data code and put it into action to improve digital marketing and analytics performance.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

CEO and Co-founder at LoanBase, a digital lending marketplace that provides real estate investors with the financing they need to grow their portfolios. Formerly CEO and founder of Wiser, an enterprise-focused e-commerce SaaS acquired by Quad Analytix in 2016. Previously Co-founder of Zent, a marketplace for equipment rentals. Graduate of the GSB Stanford Ignite program. Contributes and is featured at Venturebeat, Econsultancy, Retailwire, and Forbes. In this episode, we discuss: - Ari's tech past - How and why he started LoanBase - Category selection - Many parts of commercial RE are obsolete   Connect with guest Website: https://www.loanbase.com   Connect with Jeff: https://steezy.digital/ Facebook: https://www.facebook.com/jeffrey.brogger  LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/ Twitter: https://twitter.com/jeffbrogger FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need in order to achieve your income goal!!! Click below to download this SMART spreadsheet today! https://steezy.digital/ultimate-real-estate-goal-setting-framework   Learn more about your ad choices. Visit megaphone.fm/adchoices

In the fourth of our Marketing Futures episodes that we're producing in partnership with SAP, we discuss how to win, engage and retain customers across every touchpoint of the omnichannel and find out why letting their customers call the shots could be the best marketing decision a brand ever makes. The conversation will focused on the four pillars of best practice in retail, as laid out in ‘Retail Experiences of the Future,' an Econsultancy report commissioned by SAP. Our leading retail marketing experts were: 1/ Graham Johnston, Senior Director, Omnichannel Customer Support, Asda 2/ Jennifer Hoth, Head of Global Loyalty Marketing and CRM, ASICS 3/ Jim Clark, Commercial Research Director, Econsultancy 4/ Mark Choueke, Marketing Director, Mention Me

Amy Williams is on a mission to convert people's attention into funds for good causes. She co-founded Good-Loop in 2016 after stints at advertising giant Ogilvy London, and a soup-kitchen in Argentina, to make ethical behaviour easier for consumers and more profitable for companies.Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy's ‘ethical ad platform' rewards consumers who choose to watch an ad by donating to their chosen charity, whilst delivering better ROI for advertisers. It's Yin Yang, win-win. Amy is one of Forbes Europe's 30 under 30, eConsultancy's Rising Star of 2019 and a face of the United Nations #SheInnovates global campaign.Connect with Amy on LinkedIn.

In the latest of our Marketing Futures episodes that we're producing in partnership with SAP, we get to the heart of today's retail trends and discover the shopping experiences of the future. For the basis of the discussion, we were referencing two reports that Econsultancy, the leading Thought Leadership Publisher, has produced for SAP: 'The Retail Trends Playbook' and 'Retail Experiences of the Future'. Graham Barrett was joined online by Jim Clark, Commercial Research Director at Econsultancy; Michela Cocco, Global Customer Experience and Innovation Manager, Nestlé Nespresso; Anand Narang, VP Marketing and Customer Experience, Bata, India; and Sunny Neely, Global Solution Director, Consumer Products at SAP.

Ben Barrass is the group head of data at Centaur Media, a provider of market intelligence and publisher of publications such as Econsultancy, Design Week and The Lawyer. He is responsible for planning and execution of the data strategy across all the digital subscription products the company runs. With over 19 years of experience across a range of digital business operations, he is a marketing technology expert. Coming up in the episode: Ben gives the perspective of a data professional in a central team within a large organisation containing different businesses that service very distinct audiences. (1m 35s) Moving print-based publications to digital successfully (3m 17s) Standardising and harmonising services, reports and removing silos of knowledge (4m 40s) A new way to think about what data we collect and whether it is worth sending an email to the people on your email list that never open it. (9m 23s) How to use data to help people that have been in the organisation for a long time (14 m 3s) The importance of building data collection in a project from the outset and the dangers of relying on ‘phase two' of a project (20m 52s) The increasing importance of data literacy in an organisation (25m 53s)

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team,  and how to avoid job-hopping and build a fulfilling career with one employer over several years. Connect with Piers Dickinsonvia Linkedin:  linkedin.com/in/piersdickinson/ Resources from this episode:- eConsultancy.com- Direct Marketing Institute- Marketing jobs at CSLMarketing Career Resources:Find the right Marketing Skills Course for you: - themarketinghelp.co/linkedinlearningGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/coursesAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet the guided support you need in your marketing career:- themarketinghelp.co/membership 

In this episode, we were joined by Richard Robinson, Managing Director of Xeim and Oystercastchers, who revealed his love for re-defining the rulebook, his passion for learning and the role mentoring has played in his life. Who is Richard Robinson? Richard is Managing Director of Xeim Engage, incorporating Econsultancy and Oystercatchers, and committed to making good things happen between brands, agencies and talented folk. He was named as one of the ten most influential leaders in digital & tech by BIMA as well as being a Chartered Marketer. Richard is a specialist in accelerating modern marketing performance & digital transformation. Most days you'll find him wrestling with some of the biggest strategic challenges facing the world's best-known brands. Before his current role Richard worked internationally with The Coca-Cola Company, domestically with McDonald's restaurants heading Adult and Family Marketing, and led Publicis Worldwide's P&G business across EMEA. In parallel Richard is a multi-award winning diversity advocate and has been recognised as a ‘Male Agent of Change' by the Women's Business Council & Management Today, as well being ranked in the top 20 male advocates championing women in business by both the Financial Times and Yahoo Finance. Vice-Chair of The Ideas Foundation, and a board Member of Creative Equals, BAME2020 and Edcom (The European Institute of Education in Commercial Communications). Regular mentor for WhosYourMomma, BIMA, NABS & The Women's Sport Trust. When time allows Richard is a remarkably slow marathon runner.

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Alessandro Bogliari is a Digital Entrepreneur and Growth Marketer. He is the Co-Founder & CEO of The Influencer Marketing Factory, a global influencer marketing agency that helps brands and companies launch influencer marketing campaigns on TikTok, Instagram and YouTube. Alessandro Is Also A Member Of The Forbes Agency Council And Member Of The Drum Network. Thanks to his work and contribution to the field he has been cited numerous times as an authority in the Influencer Marketing field, from magazines such as TIME, AdAge, AdWeek, The Verge, Daily Voice, BBC, WSJ, Distractify, Glossy, eConsultancy, Forbes, B&T and many others. ➡️ Talking Points 00:00 - Intro 07:38 - Making mistakes & early entrepreneurship. 16:24 - How do brands convert their message onto TikTok. 20:05 - Impressive business/TikTok case studies. 25:48 - Crafting your message for social media. 30:47 - How to use micro influencers. 40:23 - There's so many social platforms.. which one should you focus on? 43:53 - Suggestions for how companies approach creating the content. 48:07 - Career advice for professionals. ➡️ Show Links instagram.com/alexeidos twitter.com/alexeidos ➡️ Show Sponsor HubSpot Podcast Network - https://hubspot.com/podcastnetwork Canva - https://canva.me/successstory (45 Days Free Pro) JustWorks - https://justworks.com Quantum Metric - https://quantummetric.com/podoffer (Code:Success)

In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read? Mark was appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership positions across the company including Head of Strategy and then CEO of WPP Digital where he was responsible for WPP's first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world's leading creative, data and technology agencies. Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. Mark was voted the industry's Most Influential Person of 2019 in Econsultancy's Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020.

What ingredients do you need to turn a passion project into a hugely successful brand and business? A cup of great content… Two cups of repurposing… And your own secret sauce! Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the content journey of Deliciously Ella. I hope you're hungry for another incredible content story! Find out about: How Deliciously Ella transformed from food blog to multi-faceted business The secret ingredient to Ella's content success Three key takeaways from Ella's content journey all creators should know Important Links & Mentions: Deliciously Ella's https://deliciouslyella.com/ (website) Deliciously Ella's https://www.instagram.com/deliciouslyella/ (Instagram) https://www.retail-week.com/be-inspired/how-deliciously-ella-went-from-blogger-to-brand-owner/7029051.article?authent=1 (Retail Week article) https://econsultancy.com/lessons-in-brand-building-from-deliciously-ella/ (Econsultancy article) https://youtu.be/yLn_IcVRvVs (Ella's Diary of a CEO interview) https://www.content10x.com/content-repurposing-toolkit/ (The Content 10x Toolkit ) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter). To watch the video, or read the blog post, https://www.content10x.com/193 (click here.)

Whilst we are the cusp of the pandemic, has anyone considered what will happen in the future when a new threat hits our shores? The government currently relies on letters and SMS messages through fragmented GP practices to mass communicate with us about our health. Other countries utilise a national ID card to centralise records. When we get our jabs, very little is computerised and we often wonder how our data is being managed, and how we'll be communicated to. This talk asks: how do we balance freedoms with effective digital health? About the speaker Danny Bluestone is the CEO of Cyber-Duck, a leading full service digital agency. He founded Cyber-Duck in 2005, inspired by fusing creative, technical and marketing expertise into a superior user experience. Now the independent agency works internationally with prestigious brands, including the Bank of England, Cancer Research and Arsenal FC. Leading Cyber-Duck, Danny continues developing the agency's ISO accredited user-centred design process, drawing on lean and Agile management methodologies. In 2015, he was awarded Wirehive 100's first Digital Leader of the Year. He enjoys giving keynotes for enterprise, UX and technology communities, including the UKTI, UX London and UXPA. His digital insights have been featured in UX Magazine, Econsultancy, and Smashing Magazine.

If you work in L&D or HR and are looking to procure any kind of service, how do you know who to trust? If you work for a vendor or supplier, what approach do you take? On this week's episode of The Good Practice Podcast, Ross G is joined by L&D buyer Gemma Paterson and L&D seller Danny Seals to explore vendor relationships. We discuss: the characteristics of great supplier relationships making the most of conference exhibitions the importance of recommendations. Show notes Some of the stats Danny referenced were taken from this infographic by Invesp: invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/  The importance of customer reviews is further covered by Econsultancy at: econsultancy.com/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/  The difficulties created by the 'Spotify Model' are discussed here: agility11.com/blog/2020/6/22/spotify-doesnt-use-the-spotify-model  In 'What I Learned This Week', Gemma spoke about Hans Rosling's book Factfulness: en.wikipedia.org/wiki/Factfulness:_Ten_Reasons_We%27re_Wrong_About_the_World_%E2%80%93_and_Why_Things_Are_Better_Than_You_Think Rosling's TED talk is online at: ted.com/talks/hans_rosling_the_best_stats_you_ve_ever_seen  The podcast that Ross recommended was 'Great Minds on Learning: The Cognitivists with Donald Clark', available online at: johnhelmerconsulting.com/great-minds-on-learning-the-cognitivists-with-donald-clark/  You can find more about Danny's recommendation service, Venndorly, at: venndorly.com/  For more from us, including access to our back catalogue of podcasts, visit emeraldworks.com. There, you'll also find details of our award winning performance support toolkit, our off-the-shelf e-learning, and our custom work. Connect with our speakers If you'd like to share your thoughts on this episode, connect with our speakers on Twitter: Ross Garner - @RossGarnerEW Gemma Paterson - @GemStGem Danny Seals - @TheDannySeals

On this morning's WJR Business Beat, Jeff shares results from a recent Digital Consumer Trends Index 2021 conducted by Cheetah Digital in conjunction with Econsultancy study on the incentives that work best to engage customers and drive sales. Among the study's findings: Discounts are still the biggest incentive, as well as speed of service, supreme customer service and personalization.Tune in to the WJR Business Beat to learn more about these incentives to engage customers and drive sales.

Amy Williams is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.

The buzz: “Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020… 33% of customers will consider switching brands after just one poor experience.” (getfeedback.com) The customer journey – mostly online without a salesperson – has become a major puzzle for marketers to analyze. From brand awareness to customer advocacy, each customer’s experience is unique, compounding the challenges. You need to build each step of your touchpoints – whatever the route – toward the goal of a sale. The big questions: Who is responsible for the customer experience – Marketing, Sales or Customer Success – or all? In 2021, how is the customer journey map evolving and impacting customer experience? We’ll ask Tribal Impact’s Vanessa Baker, eConsultancy’s Stefan Tornquist, SAP’s Nicky Elsner for their take on Era of Your Customer: Who’s Minding Their Journey and Experience?

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The second myth our experts will bust: Email is dead - Why email is no longer a one size fits all approach - The importance of real-time data in writing emails that get results - How to use hyper-personalisation to maximum effect

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Data should inform every business decision. - Why businesses sometimes rely solely on data-driven decisions - How to effectively use data to get inside your customers’ heads - The less scientific information that you shouldn’t overlook

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Customers only care about price - How real businesses are creating positive customer experiences to generate loyalty - The hidden factors outside of price that matter more - Best practices, tips and examples from real brands

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever? - The real impact of COVID-19 on the high street - How local businesses can win big with bricks and mortar stores - What businesses should be doing to get both on and offline interaction right

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. : - The evolution of modern personalisation trends - What makes personalisation seem creepy rather than welcoming? - How to know when you’ve got the balance right

In this GYDA Talks, Robert interviews Garry Hamilton. Garry is the Chief Growth Officer at the digital transformation agency, Equator. Over the last twenty years he and his two partners, have built the agency into a UK top 5 independent agency (Econsultancy 2019) with 180 experts in Glasgow and London. Equator currently serves as the digital transformation partner for FTSE 100 companies and world-renowned brands including AXA, Virgin Active, Santander, SSE, Phoenix Life and more.Robert and Garry discuss:• Digital Transformation• Increase Prices• Created the role of Trusted Advisor• Be a partner and not a supplier• The risk/reward model• Growth ‘secrets’• You need to make yourself redundant• We all exit via death, going bust or selling our share of the business• You need to become a board with actions and accountability• Consequences of underperforming in the board room• COVID-19 and its impact• Brexit sorted then COVID-19….• You need to be brave; you need to be seen• Lead gen is low cost now• How to stay entrepreneurial?• Felt like an oil tanker at 100 staff and chopped the business into tribes• What next? The industry will need to get into digital business transformation• Even more consolidation• Too big to be small, to small to be big offer opportunities…• Gary’s advice for agency leadersThis is a bitesize video of the full hour-long interview with Garry. To watch the rest visit GYDA Member Hub!

This week, Sarah is joined by eCommerce and Conversion Rate Optimisation (CRO) consultant, Luke Carthy. Like every guest, Sarah does a quick fire question round where we find out Luke’s guilty pleasure, the last thing he ate, least favourite algorithm update, whether being organised or attention to detail is better, plus much more. After the quickfire, Luke chats to Sarah about how he got into the industry, how he got into CRO and what he enjoys most. Sarah chats to Luke all about CRO and eCommerce, some of the topics include what it is and why businesses should care, biggest challenges and what to measure. Luke also talks about pet peeves with CRO, super smart CRO tactics he has seen on websites and where to go to learn more about this fascinating subject. This week’s feature is an old favourite… but which one? Only one way to find out! Resources Mastering In House SEO (Book) (https://www.masteringinhouseseo.com/) Room 101 (TV Show) (https://www.bbc.co.uk/programmes/b01pqlvy) Opie Oils (https://www.opieoils.co.uk/) CXL (https://cxl.com/) Econsultancy (https://econsultancy.com/) Where to find Luke Twitter - https://linkedin.com/in/lukecarthy (https://linkedin.com/in/lukecarthy)  LinkedIn - https://twitter.com/mrlukecarthy (https://twitter.com/mrlukecarthy)  Website - https://lukecarthy.com/ (https://lukecarthy.com/) 

Episode 3 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Ashley Friedlein CEO & Founder of Guild and Founder of Econsultancy. Guild is a messaging app for professionals and we'll hear why Ashley believes it's an antidote to WhatsApp, LinkedIn or Facebook. Ashley Friedlein also founded Econsultancy back in 1999 as the digital marketing best practice outlet.  Through our discussion, we learn of the marked similarities between the digital landscape of the late nineties and of influencer marketing today. An industry scrambling to define itself. No agreed best practice or emerging best practice and no forum for practitioners to learn from each other. Econsultancy was founded as a place where practitioners could share what was working and why in an open, honest and transparent way in a bid for participants to become better at their jobs.Our discussion covers:The power of word-of-mouth marketing in growing Econsultancy organicallyThe benefits of SEO in building the Econsultancy brandThe challenges of building a community of like-minded people prepared to share their mistakes as well as their successesParallels between the dot com crash of 2001 and today's uncertainty of a Covid-19 economyWhy, when building a community, the most interesting things to share are the things that haven't workedWhy exit strategies usually are after 7-10 years rather than the optimistic 3-5 yearsThe challenges of international expansionThe brand extensions which were too early for the marketplace Whilst learnings and insight may be universal examples need to be relevant to the local offeringParallels and lessons to be learned from digital in 2000 and influencer marketing in 2020Entrepreneurism - the difference between having 'a great idea' and turning that idea into a realityWhat Guild is and who it is designed forWhy the world needs yet another messaging appThe opportunities and threats which artificial intelligence brings with it For more information visit influencermarketinglab.com

The one about personal brands, Fortnite, Pot Noodles and Tenet - TG07  00:00:00 Introduction  Here are your hosts, Roger and Pascal.  00:02:48 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:11:50 Content Spotlights  ROGER: I was saved by my personal brand by Mark Schaefer. https://businessesgrow.com/2020/07/30/personal-brand-3/ (https://businessesgrow.com/2020/07/30/personal-brand-3/)  PASCAL: July 2020 Stats Round Up by Lizzy Hillier Visualisation & Content Designer at Econsultancy. https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/ (https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/)  00:27:48 Marketing Tech and Apps   ROGER:   MixKit: https://mixkit.co/ (https://mixkit.co/)  Fiverr.com https://fiverr.com/ (https://fiverr.com)  PASCAL:  Audio Hijack by Rogue Amoeba: https://rogueamoeba.com/audiohijack/ (https://rogueamoeba.com/audiohijack/)  Vlog It by Filmora: https://filmora.wondershare.com/vlogit-video-editing-app/ (https://filmora.wondershare.com/vlogit-video-editing-app/)  00:37:39 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:03 Creator Shout Outs  https://www.linkedin.com/in/ACoAAAD2YJkB64ccrJ-eWatOc3qZCaMSvlCqx78?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BLdfEwGyXTtegIMpUqp54%2Fw%3D%3D (Chloë Thomas)| PODCAST: The Keep Optimising Marketing podcast series https://bit.ly/3atlD5B (https://bit.ly/3atlD5B ) Founder of eCommerce Masterclass + podcast with over 280 episodes  https://www.linkedin.com/in/ACoAAAAEPgIBwWKY_fkSkoij28sWOEjDn1j7qQo (Clare Josa) | PODCAST: Post Lockdown Burnout: why we need to reset our lockdown response https://bit.ly/3anVMvW (https://bit.ly/3anVMvW) Author, Speaker and Mentor and host of Soul Led Leaders Podcast https://bit.ly/3hvYj9z (https://bit.ly/3hvYj9z)  https://linkedin.com/in/ashborland/ (Ash Borland) | PODCAST: Personal Branding 101 podcast https://www.listennotes.com/podcasts/personal-branding-101-ash-borland-iNDEyokA4Qd/ (https://www.listennotes.com/podcasts/personal-branding-101-ash-borland-iNDEyokA4Qd/)  https://linkedin.com/in/raminnakisa/ (Ramin Nakisa) | YouTube Pension Craft YouTube subscribers went from 67 to over 51,000 https://www.youtube.com/channel/UC9OIwUcx-Uss7xj7s1P5XGw (https://www.youtube.com/channel/UC9OIwUcx-Uss7xj7s1P5XGw)  00:50:51 Film Marketing  This week we talk about the new film from Chris Nolan, Tenet, the much delayed time travel movie some are saying is a new take on Bond.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)?  Pascal Fintoni: https://pascalfintoni.com/...

Alex Price started freelancing as a designer/developer aged 16, then dropped out of university to start 93digital in London at 20. 93digital is now recognized as the UK's leading independent WordPress Agency. Now aged 27, Alex employs a team of 20 with $2m in annual revenue. Twice included in the BIMA 100 of “Those shaping the digital industry in the UK”, Alex has been recognized by The Drum as an “Agency Rising Star”. Econsultancy recently included 93digital as a “One to Watch” in their Top 100 Digital Agencies Report.

Neste episódio Paulo Crepaldi conta sobre como a Porsche tem utilizado de impressão 3D, a parceria entre robôs e um restaurante de hambúrgueres. E por fim, o relatório da eConsultancy sobre o Futuro do Marketing e como ele pode ser aplicado a Indústria Farmacêutica.Todas as segundas de manhã!

Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing.Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global organizations have identified new processes that they might use post-pandemic. Since events to this scale are unforeseeable, it's important to be equipped with the right tools to rise above the chaos and come out stronger than ever before. Joe Aleardi, CRO here at EDITED, joins the podcast to discuss the challenges retailers are facing and the opportunities that lie ahead. Joe has proven success in building both start-up sales teams, as well as running large established organizations of 150+ sales people. He has previously led teams at IBM and served as CRO at Swrve. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don't forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there's someone you think would be a great guest for our show too. 

Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connection planner Pete Buckley. Sponsored by Facebook.

In this episode of Smart Dust we chat to Ashley Friedlein, the Founder of Econsultancy, an international marketing consultancy agency. Nick questions Ashley on how Covid-19 has impacted his Marketing & Digital Trends 2020-2030 report, before exploring the role of digital platforms in shaping internal corporate communications. Ashley shares his success in developing Guild, a professional’s solution to ensuring conversation privacy, and Guild’s mission for the app to be the preferred alternative to WhatsApp for work communications. Douglas asks Ashley about his success in the subscription economy and how he has navigated the free to use experience with his own paid service model.  The role of Voice and its application in consumer’s lives is briefly discussed, before the group evaluates the future of Unified Communications and the role that collaboration platforms like Slack will play in over forever digitally transforming professional lives.  Finally, we ask Ashley about his work with young entrepreneurs at Cambridge University, discussing the challenges of being an entrepreneur in an increasingly competitive market.  Smart Dust is produced and edited by Daresay, the content specialists: https://daresay.com.au/  Hosted by Douglas Nicol, Strategy Partner, The Works: https://theworksagency.com.au/  And Nick Abrahams, Global Head of Strategy and Innovation, Norton Rose Fulbright: https://www.nortonrosefulbright.com/en-au/people/120114 

Use of private messaging apps like WhatsApp, Messenger and Telegram have boomed in the last few years. As long ago as 2016 they were more popular than social networks, and with the recent announcement by WhatsApp that it now has 2 billion users, it's very clear that they're here for the long-term. Businesses, and particularly marketers, have struggled to get to grips with messaging apps. Their very nature means that users view such apps as private spaces where they can chat to friends without the interruption of brands, while tracking activity and sharing behaviour is extremely difficult, if not impossible. And then there's the fact that using WhatsApp for business is actually against the service's own terms and conditions. This episode of the Digital Download podcast looks at the issues inherent in professional messaging and at where such services may go in future to enable the secure, trackable, private environment that organisations need in order to use them effectively. My special guest on this show is Ashley Friedlein, CEO and founder of professional messaging service Guild, and the founder of Econsultancy. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Cameron Worth, is the CEO and founder of SharpEnd, the London-based The IoT Agency. Cameron is a pioneer in helping brands harness IoT. SharpEnd has also become the first ever IoT agency to be recognised as ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies Report – the definitive listing of the UK’s leading digital agencies. Cameron is a regular speaker and writer on how brands can leverage technology innovation to build their presence in a connected world. He’s also a consummate public speaker and has spoken at Cannes, the Festival of Marketing, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. Cameron's particular sectors of expertise are FMCG, CPG, beauty, cosmetics, smart packaging, connected homes, smart spaces and retail innovation. SharpEnd’s mission is to help brands get closer than ever to consumers by connecting packaging, retail and experiential activity. Their clients include Unilever, Pernod Ricard, Böen Wine, Nestlé and Pepsi - so he understands the client landscape from the front line. Cameron joins me on Tech Talks Daily to share his insights on the impact of innovation at scale, smart buying, and the impact it has had on brands owners like Mattel, Pernod Ricard and PepsiCo the retail and packaging landscape of the future.  

Let's look at some data reported by Adobe and Econsultancy in a report titled Experience Index 2020 Digital Trends. That study reflects the input of more than 13,000 marketers, IT professionals, and creatives from across the globe. Let's take a look at a couple of these findings and what they can mean for your business.  

This time round I sit down with new business expert Ben Potter to discuss how agencies can improve business development. I first came across Ben by reading his work on Econsultancy and then on LinkedIn, and loved his honest take on how agencies market themselves.In the agency world where buzzwords are far too frequent and almost every business says the same things, Ben’s down to earth view on how businesses should position themselves was hugely refreshing.Not only should this be useful for people working in biz dev roles, but with so many great pieces of advice on positioning and defining purpose there’s something in this for everyone. Plenty of inspiration in here for new ideas for the new year!Here’s what we cover:How agencies should work on defining their positioningBiggest business development challenges agencies facePitching – is it worth it and how to approachHow clients can get the most from any agency selection process

A recent survey by Econsultancy found that at least 30% of website visitors would use a search bar on a website to continue searching for additional content. That means roughly one out of every three people who come to your website is looking for a way to search for more of the same content on your website. This same crowd are also five times more likely to convert into a lead if they can use a search feature on your website. Our website at Keynote Content has a small eyeglass search icon at the end of our main menu towards the top of our website. We also have a search feature at the bottom of our website in our footer section. So, where’s your search button? I recommend adding a search button towards the top of your website and at the bottom in your footer section. This gives readers a chance to search before they scroll down as well as searching after reading an article or page. Today is about making sure you have a Search feature easily accessible on your website. Double-check on your site and add a search bar if you don’t have one right now. Have a great day today and remember, your Message matters! The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Susie Clark is the Managing Director of Omobono.    A leading B2B marketing agency with a mission to champion business and bring outstanding levels of strategy, creativity and innovation to global business brands.   Now with over 100 employees across strategy, creative, UX/CX, film and development inhouse, they work with the likes of Shell, BP, Facebook, Google and Thompson Reuters.    They are: Winner - Digital impact awards 2018 Top 100 digital marketing agencies  - Econsultancy  Winner - marketing society excellence awards 2017   If you are at all interested in: Employer branding The war on talent Customer experience and social hierarchies   I think you’re going to enjoy the conversation

Fortnite World Cup Earnings - Amazon Sponsored Brands + More! | Stories of Mobile Madness Get Early Access to Tappable. Welcome to episode 11 of Stories of Mobile Madness. Stories of Mobile Madness is a show all about what is happening on mobile that influences media and marketing. In today's episode, we will be talking about the latest figures about online retail, the massive growth of e-commerce advertising spend, and how brands are starting to make use of eSports for their marketing purposes. Click Here to Subscribe to Our YouTube Channel: Fortnite World Cup: What game are we talking about that has 250 million players, offers $30 million of prize money for the world cup, and has 40 million players participating in the qualifiers for the world cup? It's Fortnite. eSports is definitely on the map, and when something is on the map at such a scale, brands are never far behind. However, Epic Games, who is the company behind Fortnite, seems to be reluctant to open the advertising floodgates at the moment, and why should they? According to TechCrunch, it is estimated that Epic Games has made $3 billion in profit in 2018. The marketing opportunities at this moment do not lie with the game itself, but rather, with the players. With huge streamers such as Ninja, who just recently switched from live streaming on Twitch to live streaming on Mixer, and organizations such as FaZe Clan, there are plenty of sponsorship deals and merchandise sales that are happening- just like with any other sport. Amazon Advertising Sponsored Brands: The growth of e-commerce is not accidental, it is a carefully planned strategy that is funded with heaps of money. Speaking of heaps of money, heaps of money were also spent on e-commerce during the 2nd quarter of 2019. In fact, advertisement spend on e-commerce was up a massive 40% year on year. Amazon sponsored brands dominated the growth in spending, as it allows brands to promote multiple products and drive customers directly to product detail pages. Sponsored brands now show a 13% quarter-to-quarter growth in impressions and sales. The other big winner was Instagram, who pocketed 19% of the total ad-spend in the 2nd quarter, with 45% of this revenue generated from story ads alone. A year ago, this was still pretty close to 0. Online Grocery Shopping: A recent article from eConsultancy put the most up-to-date statistics together. There were many interesting figures that were collected. In the USA, online retail in 2019 has grown to 16% of all retail sales. Along with this, smartphones are the device of choice for online buyers. Also, more than half of e-commerce websites were accessed from smartphones, and 1/3 of online sales were concluded from a mobile device. Europe is still lagging behind, but in the USA online grocery shopping and sales have really taken off. Online food sales grew 9 times faster than traditional food sales. However, online grocery shopping is still only covering around 3% of the grocery market, so there is still a lot of catching up to do. Thank you for listening today's episode of Stories of Mobile Madness. Feel free to comment your thoughts about today's episode below, and also feel free to subscribe to our YouTube channel for more videos like you just watched. #tappable #fortnite #amazon

For episode 36 we were at Creative Equals: Rise, which took place on the 15th May (a week ago). Creative Equals is all about inclusive creativity - creativity for all, designed by all. You can find out more about their mission here: http://www.creativeequals.org/ The day unfolded with an abundance of incredible, inspiring and sometimes challenging; speakers, panels and a fishbowl! With my colleague and Greater than 11% alumni (episode 17 in the playlist), Ursie Downes, we set to capturing a flavour of the day. Episode 36 is split into two parts, owing to inability to cram all the goodness of the day into less than a one hour. In part 1 you will hear:  Pip Jamieson (https://the-dots.com/users/pip-jamieson-70917) , Founder and CEO of The Dots, discuss her role as the events MC and the importance of intersectional diversity. Ali Hanan (https://the-dots.com/users/ali-hanan-114313) , founder and CEO of Creative Equals (http://www.creativeequals.org/) share a temperature reading of where we are now and the focus for bringing about a more diverse workforce in her talk kicking off the event. The hilarious and infectiously energetic; actress, comedian and activist, Samantha Renke (https://www.linkedin.com/in/samantharenke/?originalSubdomain=uk) , discuss tokenism. Managing Partner of Econsultancy, Richard Robinson (https://www.linkedin.com/in/rprobinson/) discuss the panel he chaired: 'What is Keeping CMO's up at Night?'  From the respectively uber passionate Marine Tanguy (https://www.mtart.agency/about/marine-tanguy/) of MTArt Agency and Mimi Gray (https://www.linkedin.com/in/mimi-gray-153b5782/?originalSubdomain=uk) , Head of Visual Content at M&C Saatchi, share the importance of healthy and well balanced Visual Diet (https://www.visualdiet.co.uk/) .  And, from incredible artist Adelaide Damoah (https://adelaidedamoahart.com/) after her performance - she shares her personal journey to becoming an artist.  You will also hear from a number of people attending the Event and their experiences of the day.

Learn: what the biggest skills gap in marketing is Learn: why Google's giving up on comments on blogs Learn: whether or not you should use vertical instead of horizontal video The Content Marketing Quickie brings you a quick and fun look at the latest happenings in content - delivered with fun and snarky commentary by Mike Stiles and Brand Content Studios.   Here’s your Content Marketing Quickie for the week of March 4, 2019   -The good news when the Internet came along was, the people had a voice. The bad news was, people had a voice. And none other than Google has decided eh, we don’t so much want to hear what people have to say. Frankly that content’s usually just crap and it’s too much trouble to manage. So, at least for their Webmaster Central Blog, they’re cutting off comments. You’ll see that’s becoming typical on publisher sites too. Ever read an article that was actually good and made you care and you couldn’t wait to say what you thought only to find…oh, there’s no way to comment. They don’t want to hear from me. Then you feel hurt and censored until you realize later you never read comments, and no one would have read yours. So how do you monitor and moderate user generated content so it’s worth a damn? Cause that’s what some sites count on, hey the public will make our content for us and we’ll get rich. But you aren’t Facebook or YouTube, and even those guys are getting held accountable for what the public puts on their platforms. Making UGC safe and good takes enormous time and effort. Google’s one of the biggest companies with the best tech and the most resources in all the land, and they just told us, it’s not worth it. And to prove it, if your UGC is a problem, it’s Google that will bust you. AdSense rules say even the user comments on your site can’t violate their hate speech policies, whatever that is today, and if they do, no ads for you!   -If you see a video director or cinematographer and they have kind of a hurt, betrayed look behind their eyes, you can assume one thing has at least a little to do with it. Vertical video. Brands are embracing it, and if what CMSWire reports is true, it gets better engagement. So here’s the thinking, hey, people hold their phones vertically 94% of the time, cause they have to pop their bubbles or whatever. And they like to hold with one hand, swipe and tap with the other. And most shoot their own videos vertically. So let’s ignore all of cinematic history and the natural tendency for the human eye to move left and right, and say brand videos should now be vertical. Some say it’s the “best watching experience” because vertical takes up the whole screen, you know, kinda like horizontal used to do before apps stopped letting you turn your phone and watch a horizontal video full screen, which I’ve always been able to do with one hand, but I guess I’m some kind of freaking magician. MuteSix CEO Steve Weiss says you video creators should adapt and make eyes move up and down and make the narrative work in vertical spaces. Krista Neher of Boot Camp Digital says you can even turn a horizontal video into a vertical by slapping a header and footer on it with titles or captions. Still, some platforms like LinkedIn won’t even take vertical video. Well this is like a Coke or Pepsi argument, Coke wins by the way. Depending on your brand, what the vibe is, what the length is, what the platform is, maybe vertical’s the way to go. But for other things, like professional looking, cinematic, emotive storytelling of deeper substance, don’t let anyone make you think horizontal is passe. No one’s racing to make vertical versions of Star Wars and The Godfather. The only thing we know for sure is, for users and app developers…apparently the thought of turning phones 90 degrees is just too mind blowing to handle. https://www.cmswire.com/digital-marketing/how-vertical-video-is-changing-content-marketing/   -If you look at the job postings for marketing, you may have noticed that companies are keeping the dream alive. They want one modestly paid person to be an experienced master in about 13 marketing specialties and show provable results. So, good with all that. But it makes you think, if you had to hang your hat on just one digital skill that will serve you well in the future, what would that skill be? You don’t have to wonder. Because you listen to the Content Marketing Quickie, you’ll know what to skills to master. First of all, Econsultancy says 90% of marketers admit there are skills missing on their team. The skill they think will be most important in the future is data analysis and measurement. 30% said that and only 11% say their operation is expert at it. Next at 20% came content marketing. Of course, that’s a wide collection of skills under one term too, but they’re mostly looking for expertise with video content and personalization. Not gonna lie, I wasn’t sorry to hear that considering what we do at Brand Content Studios. The 3rd-most important skill is a familiar one, because it’s been a talent gap for years, it’s user experience. Only 8% consider their team experts at it. Now beyond that stuff, there are those touchy feely soft skills, which 93.9% of marketers feel are just as important. Tops on that list at 70% was the ability to embrace change. Then comes critical thinking at 67% and working with others at 66%. Lateral thinking also made the list at 58%. Now get out there and future proof yourselves you crazy kids. https://www.marketingcharts.com/business-of-marketing/staffing-107533   That’s the Content Marketing Quickie for this week. If you thought it was worth the time and it got you thinking about something, do subscribe so you don’t forget about it, which you will cause we know you’re busy. And we’ll see what happens next week.  

Épisode 119 : La quantité d'échanges sur les réseaux sociaux qui est faite sur le Dark Social est de plus en plus impressionnante. un des enjeux majeurs pour les marques sera d'arriver à être présente sur ce Dark Social. Nous vous expliquons ce qu'est le Dark Social et comment faire de la présence de marque dessus. Le « Dark Social », alimenté par le mobile et les messageries, est en plein essor. Ne pas comprendre ce phénomène pourrait compromettre la valeur que vous attribuez aux médias sociaux pour votre entreprise. ##De quoi s’agit-il exactement ?## Le concept de « Dark Social » fait référence aux partages « invisibles » qui ont lieu sur des canaux tels que les applications de messagerie, mais aussi que les emails et les textos. On peut parler de Dark Social dès lors qu’un internaute souhaite partager des informations non pas avec l’ensemble des membres du réseau, mais uniquement avec des personnes de son choix. Lorsqu’un article ou des images vous plaisent, votre premier réflexe est d’en faire profiter quelques-uns de vos amis, de vos collègues de travail, des membres de votre famille ou un groupe auquel vous avez adhéré. Soit alors vous procèderez à un copier-coller des informations en question dans votre e-mail, soit vous communiquerez sur votre messagerie instantanée le ou les liens que ces personnes sélectionnées devront suivre. Ainsi, en utilisant ce « cadre privé » et non les procédés des plateformes qui vous exposent à la vue de tous, vous faites partie de ceux qui échangent des informations dans le Dark Social. En d’autres termes, il ne s’agit pas de ces informations que vous rendez publiques sur Facebook, Linkedin ou Twitter, mais de celles que vous destinez à un nombre limité de personnes. ##L’évolution des usages : du « on to many » vers le « one to few ».## Emergence des usages de partage vers le « one to one » ou le « one to few ». Les usages des internautes ont changé. Enfin, beaucoup consacrent plus de temps à communiquer avec une personne ou un groupe de personnes qu’avec tous ses « amis » du réseau. C’est la raison pour laquelle le partage « one to one » ou « one to few » ne cesse d’augmenter. ##Ça représente combien le Dark Social ?## D’après une étude réalisée par la plateforme de publicité programmatique RadiumOne (Etude de 2016), 84 % des partages que font les consommateurs se font maintenant sur des canaux sociaux privés comme les e-mails et les messageries instantanées. ##Une tendance de fond dont personne ne semble trop se soucier## Si vous avez une certaine compréhension des phénomènes liés au Dark Social, dites vous que vous faites party des happy few ! En février 2018, IBM Watson s'est associé à Econsultancy pour interroger plus de 1 000 spécialistes du marketing sur l'impact des réseaux sociaux sur leurs activités. 96% des organisations interrogées ont déclaré qu’elles n’étaient pas conscientes du facteur Dark Social, tandis que les 4% qui étaient au courant y voyaient un défi majeur. ##Le Dark social vaut de l’or !## Il est indispensable de garder un oeil sur ce qui se passe dans le Dark Social pour 2 raisons : 1 - Le Dark Social représente probablement une part considérable de votre trafic social 2 - Le Dark Social constitue peut-être aussi le trafic social le plus précieux. Que ce soit en termes d'achats de produits ou de clics sur les liens, une recommandation personnelle d'un pair de confiance crée presque toujours une chance de conversion supérieure à celle d'une publication publique (par un consommateur ou une marque). Il est donc rentable d'encourager le partage social obscur de notre contenu, même si nous ne pouvons pas le mesurer avec précision. ##Un problème : l’impact du Dark Social difficile à mesurer## Le « Dark Social » remet en question les modèles traditionnels de mesure du ROI des médias sociaux. Mais il existe des moyens d’y faire face. La majorité des partages sur les médias sociaux n’apparaît pas dans vos outils d’analyse Web : le contenu éphémère de Snapchat, le partage entre utilisateurs sur des applications de messagerie et les discussions de groupe sur des produits dans WhatsApp. Exemple : Je vois un super article en ligne et je te le transmet avec mon mobile via Messenger… Très souvent le « trafic direct » de Google Analytics comprend une grande part de visites provenant du « Dark Social » En d'autres termes, lorsque vous examinez votre trafic social dans Google Analytics, vous ne voyez qu'une partie de l'image. Probablement une petite partie. ##Pour les marques, l’enjeu est d’embrasser le phénomène et d’intégrer le Dark Social dans ses stratégies.## 1 - Produire du contenu qui se partage et prendre en compte la manière dont il se partage ! On en revient aux fondamentaux. Un excellent contenu constitue le fondement de toute stratégie de marketing. Mais avec le Dark Social, cela devient encore plus important. Si vous pouvez créer du contenu génial que les gens veulent partager, vous allez vous retrouver dans les e-mails et les applications de messagerie privée de votre public. 2 - Être là où mes audiences sont : dans les messageries personnelles ! Messenger, Instagram Direct Message, Rendez votre marque interactive 3 - Créer des communautés dans le Dark Social Adidas crée des micro-communautés dans WhatsApp en proposant aux consommateurs un accès exclusif aux actualités directement via le « Dark Social » avant tout autre canal, ainsi que des invitations à des événements. Exemple : La BBC a créé une mini série disponible sur WhatsApp et Viber ! Exemple : KLM propose de vous envoyer vos infos de vol sur Messenger Les plateformes de messageries instantanées vont de plus en plus ressembler à WeChat en chine : On peut réserver un restaurant, écouter de la musique, faire du shopping ou encore transférer de l’argent à ses amis sans quitter l’application ! Lorsque toutes les plateformes ressembleront à ça, les marques auront tout intérêt à avoir pris des positions sur ces plateformes. . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence de content marketing et social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Contact : bonjour@supernatifs.com

Carl and Jake talk about the importance in gratitude when it comes to running their creative businesses. Being thankful for good clients, great projects, and the strides made are just some of the areas they touch on. They also speak about how important it is to be patient when you are starting out with your creative business. A couple of news items and of course Rookie Recommendations for the week. Design News: 2019 Digital Trends - Adobe & eConsultancy (http://www.surveygizmo.com/s3/4708888/na7?trackingid=2SLRC7DC&mv=email) Pantone Color of the Year: Living Coral (https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019) Rookie Recommendations: Jake - Pantone Color Finder (https://www.pantone.com/color-finder) Carl - Urban Axes (https://urbanaxes.com/) & Pantone Game (https://amzn.to/2Pq7Roh) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Marketing pro Louis Gudema joins Talking Business Now host Kelly Scanlon to share dozens of best practices and actionable tips from his new book Bullseye Marketing: How to Grow Your Business Faster. He provides insights into how small and mid-sized companies like yours can ramp up growth with more targeted, cost-effective marketing. Tune in to discover: Why small and mid-size companies should be doing even more marketing.The Bullseye Approach to marketing.How companies with little marketing experience can overcome the biggest challenge of launching a successful marketing program.How to take advantage of the areas where the marketing bullseye actually overlap.How non-marketing executives, such as business owners, can overcome marketing challenges.What company leaders must track to know their marketing efforts are paying off. Gudema helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. He is the founder and president of a marketing consultancy called revenue & associates. Before that, Gudema founded a marketing agency that he grew into one of the top four in its national market before he successfully exited. A frequent speaker on marketing and business at regional and national events, Guedema is also a prolific writer on the topic. He's been published in The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartec, TechTarget, VentureBeat, Content Marketing Institute and Econsultancy sites. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bryan Eisenberg is co-founder of Buyer Legends. He is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing," “Buyer Legends,” and “Be Like Amazon.” Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 15 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. You can learn more about Bryan here: http://buyerlegends.com. This episode is brought to you by Authors Unite. Learn more here: http://authorsunite.com/ --- Support this podcast: https://anchor.fm/authorsunite/support

Marketing in 2018 is all about demonstrating that your clients can trust you are the best choice for them. In order to do that, you need to prove that, and you need to keep your company on their minds. Econsultancy, in association with Adobe, conducted a global survey of 12,795 marketing, creative, and technology professionals in the digital industry across EMEA, North America, and Asia Pacific. When asked about the single most exciting opportunity for the coming year, the top three results were as follows....

Stefan Tornquist, VP of Research at Econsultancy, joins us to discuss his report, The Next Revolution of Search, which explores the shifts of automation, buying data intelligence and insights from over 2500 consumers of search technology. We also talk about search advertising and intent, the complicated relationships with have with our digital assistants and the usefulness of automatic buying. The application of what is now vs. what is in the future is an interesting motive to both Stefan and me for how we integrate data and insights to plan for the key evolutionary changes about to come.   Takeaways: [1:12] Stefan is the VP of Research at Econsultancy. During his time as a consultant, he was tasked with writing a report on e-mail marketing and found he enjoyed diving into the research side of it. Eight years ago he joined Econsultancy and appreciates the versatile nature of his career and the ebb and flow of his focus. [6:25] Stefan addresses the two things that jump out at me: the Microsoft logo on the front of the research, and what the partnered content means for data and conclusions. [10:09] Search advertising was the form of digital marketing during the big crash that rescued the business from certain death. [11:32] The Next Revolution of Search report looks out several years to a moment where some of the underlying technologies are better woven together and more integrated into the way we consume media. The challenge will be where display advertising exists in the digital ecosystem. It’s an open-ended question that Stefan feels will be answered in the coming years. [26:46] Digital assistants and voice recognition still have a long way to go, but Stefan feels it is a question of time and execution over technology and is optimistic about how things will develop in the next 24 months. Understanding both the intent and what the person really needs is crucial. [38:24] Stefan thinks we will feel more and more connected and invested with our digital assistants, but we may interact with them as the machines that they are, rather than a human being with a multifaceted personality. This may be better for everyone, as we seem to treat the machines better than each other as humans. With a machine, there is nothing to manipulate. [53:06] One of the challenges in the future is finding a technology that interacts with people better. Stefan is a believer that voice is effective, but may not be the answer to everything as much as other research believes it to be. There are a lot of scenarios where people may prefer to get the results on a screen rather than a voice response. [61:37] Digital assistants that are proxies for the commercial world won’t be as necessary as assistants that are proxies for affluent users.   Mentioned in This Episode: Econsultancy  The Next Revolution of Search  MarketingSherpa  Fin     Quotes “I’m a generalist. I’m studying something for 2-3 months and then I’ll move on to something else.”   “The next person that comes to me and tells me they have an awesome AI technology is going to get taken out back and lashed with a wet noodle.”   “The demands of the user on the assistant will put pressure on many of the standard marketing models that we have today.”   “We’re basically at novelty just nudging up against utility.”   It’s almost like we interact with the machines better than how we treat other human beings.”  

With us on the show today is Dr. Perry Drake. He founded the Midwest Digital Marketing Conference, which is named by Forbes as one of the top marketing conference to check out in 2018. He is currently the Assistant Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis. He is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club. He also teaches in the UMSL International MBA program located in Germany and Finland. According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalization (23%). This reflects a shift from the previous one-to-many marketing strategy to more of a one-to-one, data-driven approach. Even the industries that once failed to keep pace are starting to utilize the made-to-order benefits that digital marketing provides with securing customers in unpredictable times. In this episode: - What marketing really means from the vantage of Perry who teaches marketing internationally and exhaustively. - How marketing differs from university to the world. - What entrepreneurs need to understand and embrace. - Where are business owners least effective with marketing. Most effective...Seeking direction... - How Perry establishes and connects them all. - How the Midwest Digital Marketing Conference “followed him home” to St. Louis from New York. - How does Dr. Drake think outside of the box. - How an entrepreneur should find and use marketing data. - How does UMSL create pathways for success for its students. - What we can learn from thought and industry leaders attending the conference. - Event details and line-up of the Midwest Digital Marketing Conference. Learn more: www.umsl.edu Company Facebook https://www.facebook.com/UMSLBUSINESS/ Company Twitterhttps://twitter.com/UMSLBUSINESS Personal Facebookhttps://www.facebook.com/perry.drake Personal Twitterhttps://twitter.com/pddrake Personal LinkedInhttps://www.linkedin.com/in/perrydrake/ Personal Hashtags#MDMC18

With us on the show today is Dr. Perry Drake. He founded the Midwest Digital Marketing Conference, which is named by Forbes as one of the top marketing conference to check out in 2018. He is currently the Assistant Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis. He is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club. He also teaches in the UMSL International MBA program located in Germany and Finland. According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalization (23%). This reflects a shift from the previous one-to-many marketing strategy to more of a one-to-one, data-driven approach. Even the industries that once failed to keep pace are starting to utilize the made-to-order benefits that digital marketing provides with securing customers in unpredictable times. In this episode: - What marketing really means from the vantage of Perry who teaches marketing internationally and exhaustively. - How marketing differs from university to the world. - What entrepreneurs need to understand and embrace. - Where are business owners least effective with marketing. Most effective...Seeking direction... - How Perry establishes and connects them all. - How the Midwest Digital Marketing Conference “followed him home” to St. Louis from New York. - How does Dr. Drake think outside of the box. - How an entrepreneur should find and use marketing data. - How does UMSL create pathways for success for its students. - What we can learn from thought and industry leaders attending the conference. - Event details and line-up of the Midwest Digital Marketing Conference. Learn more: Company Facebook Company Twitter Personal Facebook Personal Twitter Personal LinkedIn Personal Hashtags#MDMC18

With us on the show today is Dr. Perry Drake. He founded the Midwest Digital Marketing Conference, which is named by Forbes as one of the top marketing conference to check out in 2018. He is currently the Assistant Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis. He is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club. He also teaches in the UMSL International MBA program located in Germany and Finland. According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalization (23%). This reflects a shift from the previous one-to-many marketing strategy to more of a one-to-one, data-driven approach. Even the industries that once failed to keep pace are starting to utilize the made-to-order benefits that digital marketing provides with securing customers in unpredictable times. In this episode: - What marketing really means from the vantage of Perry who teaches marketing internationally and exhaustively. - How marketing differs from university to the world. - What entrepreneurs need to understand and embrace. - Where are business owners least effective with marketing. Most effective...Seeking direction... - How Perry establishes and connects them all. - How the Midwest Digital Marketing Conference “followed him home” to St. Louis from New York. - How does Dr. Drake think outside of the box. - How an entrepreneur should find and use marketing data. - How does UMSL create pathways for success for its students. - What we can learn from thought and industry leaders attending the conference. - Event details and line-up of the Midwest Digital Marketing Conference. Learn more: www.umsl.edu Company Facebook https://www.facebook.com/UMSLBUSINESS/ Company Twitterhttps://twitter.com/UMSLBUSINESS Personal Facebookhttps://www.facebook.com/perry.drake Personal Twitterhttps://twitter.com/pddrake Personal LinkedInhttps://www.linkedin.com/in/perrydrake/ Personal Hashtags#MDMC18

As we dive deeper into the topic of Global Content Marketing, we start to run into problems that will need to be solved beyond translation and context. These problems include the software platforms you use, the strategies you deploy, the content creation workflow you select, and how you communicate during the day. In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.---------------------------------------------Pam Didner BiographyPam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.---------------------------------------------Rebecca Lieb BiographyRebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation.Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.---------------------------------------------Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-10

Max Wimnell är en erfaren digital strateg och en av grundarna till byrån Vekst i Göteborg som fokuserar på digital kommunikation och marknadsföring. Han arbetar idag med allt från snabbväxande e-handlare och SaaS-bolag till stora B2B- och konsumentproduktsföretag i både Sverige och Danmark. Och sedan snart tre år tillbaka är Max lärare med ansvar för utbildningen Digital Marketing på IHM Business School i Göteborg, som närmare 700 elever har gått. Max levererade verkligen mängder med viktiga insikter för dig som vill utvecklas och bli en bättre digital marknadsförare. I det här avsnittet pratar vi om bland annat: Riskerna med aktivitets- och kompetensfokus Hur man lär sig digital marknadsföring bäst Byrå vs Företag. Var lär man sig bäst? Hur man blir en marknadsförare i världsklass Verktyg han inte skulle klara sig utan Dåliga råd i branschen Misstagen han lärt sig mest av Ladda ner en pdf med Max tips på hur du lär dig grunderna i digital marknadsföring. 1. Farligt att bli för tung i en kanal Man brukar prata om att när man bara har en hammare så ser alla problem ut som en spik och det gäller inte minst i digital marknadsföring. Max förklarade hur aktivitetsfokus kan vara farligt och att en aktivitet sällan eller aldrig är lösningen. Med ett stort aktivitetsfokus blir man dessutom lätt kompetenstung inom området och detsamma gäller i tjänster man säljer. Man behöver kunna vara följsam och det gäller inte minst i början då det är lätt att ruta in sig på enbart en aktivitet. 2. Agilt, terminologi och testkampanjer Enligt Max är kunskap kring hur man arbetar agilt bland det viktigaste inom digital marknadsföring. Till skillnad från traditionell marknadsföring där man ofta måste göra så rätt som möjligt från start så måste man inom digital marknadsföring vara mer fokuserad på att testa och optimera i iterativa steg. För att kunna ta till sig nya ämnen och koncept inom digital marknadsföring behöver man ha koll på en mängd olika termer och förkortningar. När det sedan kommer till olika kanaler så finns det enligt Max inget bättre än att börja skapa kampanjer och testa sig fram. 3. Byrå vs Företag Det finns både för- och nackdelar med att arbeta på företag eller byråer. Max ger sin syn på vad som är bäst för att lära sig och utvecklas som marknadsförare. Det är möjligt att bli bra marknadsförare och problemlösare på ett företag om man har mandat att förändra och testa saker. Utmaningen är att man lätt fastnar i att så fungerar det här och att det är svårt att gå från att vara en ganska bra marknadsförare till att bli en väldigt bra sådan. Och detsamma gäller lösningarna på problemen som blir bra men inte fantastiska. Men det är enligt honom bättre än att vara på en stor byrå där man enbart får arbeta med en sak. Man kommer att bli riktigt bra på uppgiften men utan att förstå helheten. Det bästa är att vara på en byrå där man får arbeta med olika typer av arbetsuppgifter och kunder tillsammans med duktiga kollegor. Då lär man sig mycket. 4. Bli en marknadsförare i världsklass Hur blir man då en digital marknadsförare i världsklass? Är målet att bli en digital strateg i världsklass så måste man enligt Max arbeta med många kunder och många kampanjer i alla tänkbara kanaler, tillsammans med de absolut bästa specialisterna. Att just arbeta med duktiga personer inom olika discipliner sätter Max högt på listan och är enligt honom en av anledningarna till att han lyckats. Man måste också göra många fel (men inte samma flera gånger) för att bli riktigt bra och Max tror mycket på mantrat “Fail fast”. För att återkoppla till det agila arbetssättet så lyfter Max fram sajten Pretotyping.org om konceptet med samma namn som utvecklats av Alberto Saviola. Det ger en bra bild av hur man kan testa idéer tidigt och skillnaden mellan digitalt och traditionellt. Han tipsar även om sajten Econsultancy samt Luma Partners och deras rapporter kring det dig...

Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing. For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics) It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts. Discover how using your triggers and stats to get you results, or find the weaknesses. Find out how you can make use of the data that can give you clues as to what is going on with your marketing.   88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015) (Source: https://www.hubspot.com/marketing-statistics) How can you use stats to appreciate your weaknesses and strengths? Let us say you get 150 clicks from your Facebook ad clicks, but only one conversion on the landing page? We help you understand where the weaknesses are.  

With over 15 years in the industry, STL guest this week Dixon Jones has never shied away from being an independent thinker in the world of SEO. Building up his knowledge initially through one of the UK’s oldest independent search consultancies, Dixon has in latter years brought the well-known link technology “Majestic” to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014. Dixon has been an active moderator on Webmasterworld for many years and has been a regular guest speaker throughout the world, culminating in the UK Search Personality of the Year Award. Under his leadership, Majestic has won SEO Innovation of the Year at the eConsultancy awards, as well as UK Search Technology of the Year and the EU Search Technology Award at the UK Search Awards.

With over 15 years in the industry, STL guest this week Dixon Jones has never shied away from being an independent thinker in the world of SEO.Building up his knowledge initially through one of the UK’s oldest independent search consultancies, Dixon has in latter years brought the well-known link technology “Majestic” to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.Dixon has been an active moderator on Webmasterworld for many years and has been a regular guest speaker throughout the world, culminating in the UK Search Personality of the Year Award. Under his leadership, Majestic has won SEO Innovation of the Year at the eConsultancy awards, as well as UK Search Technology of the Year and the EU Search Technology Award at the UK Search Awards.

Minter Dialogue Episode #223 — Mike Baxter is an author, a psychologist and data scientist with Chartered Designer status. He is also a renowned expert on digital transformation, practicing as a consultant for over 15 years and as a trainer with Econsultancy. He has also been an advisor to tech startups for 10 years. In any digital transformation process, getting organizational alignment is always a major challenge. Mike’s new initiative Goal Atlas sets about helping solve that problem. In this podcast we discuss the state of digital transformation, find out some keen insights about how organisations can accelerate their digital transformation programme, and the craft of great goal setting and achievement. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Lori H. Schwartz Interviews Stefan Tornquist, VP of Research for Econsultancy

Lori H. Schwartz Interviews Stefan Tornquist, VP of Research for Econsultancy

In episode 041 of the Razor Sharp Show, Matt Romania interviews Adam Posner about loyalty programs for customer retention. Adam is CEO at Directivity, Founder of The Loyalty Point, and has co-authored Australia's most in-depth research reports on loyalty programs (including For Love or Money). The conversation covers retention strategy, types of loyalty programs, how to ensure strategic fit with your business, the three motivations of customer loyalty, the key ingredients in any good loyalty program, and much more! Starting his loyalty life in the mid ’90's with a shopping centre loyalty program initiative called ‘Scratch & Save’, Adam Posner has been involved in a range of loyalty and retention programs from large retail programs such as the flybuys program re-launched in 2012, as well as developing self-funding ‘Return on Loyalty’ models for pharmacy, entertainment, and large franchise accommodation networks. Adam has been widely interviewed on customer loyalty and loyalty programs including on radio (3AW and ABC Radio National – Money Show) and published in Marketing Magazine, Herald Sun, BRW, CMO, Colloquy, eConsultancy, AdNews, and SmartCompany. Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.comSee omnystudio.com/listener for privacy information.

Live Broadcast from the MADE for Broadcast booth from Adtech NYC 2016. SHIFT Innovation and disruption are the building blocks for change and they rarely happen quietly - so what is making waves of change, today? Shift is about learning from those on the forefront of emerging trends and beginning to shift your mindset on what is possible when it comes to staying connected and engaged with your evolving customer.

Live Broadcast from the MADE for Broadcast booth from Adtech NYC 2016. SHIFT Innovation and disruption are the building blocks for change and they rarely happen quietly - so what is making waves of change, today? Shift is about learning from those on the forefront of emerging trends and beginning to shift your mindset on what is possible when it comes to staying connected and engaged with your evolving customer.

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Twitter's Share of US Social Network Users Is Dropping (eMarketer). Twitter to open up Moments feature to all users (eConsultancy). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

Episode 38 where Markus Erlandsson talks to Therese Reuterswärd from Nespresso about e-commerce, digital marketing and how that relates to CRM. How to get started and whats important, Therese gets it all explained here. Links: Forrester Research – Full length reports on omnichannel, retail and customer experience (charges per download) Econsultancy – a wide range … Continue reading E-commerce, digital marketing and CRM with Therese Reuterswärd

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media. This week's article links: The Revolving Door of Twitter Executiveshttp://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1IBM Acquires UStreamhttp://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5Why Brands As Publishers Trend Is Utter Nonsensehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/Gartner Identifies The top 10 Strategic Technology Trends for 2016http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/ Sponsor: Demandbase and Account-Based Marketing www.demandbase.com/thisoldmarketing Robert's Ravehttps://www.youtube.com/watch?v=jfjg0kGQFBY Joe's Raveshttp://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-mediahttps://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead    

Welcome to Episode 6 of HubShots! Recorded: Tuesday 10 November 2015 Spectre opens this week – Craig is excited. Emojis versus Emoticons (I got the terms confused last week!) In this episode we cover: Shot 1: Inbound Thought of the Week Triple Lead Flow by Lisa Toner - Nurture the relationship. - Invite to guest post. - Share their content. - Become an advisor. - Re-promote the campaigns. Shot 2: HubSpot feature/tip of the Week Where is the HubSpot Content Calendar? -> How do you usually get to it? Ahhhhh, so that’s what that calendar icon is for :-) Shot 3: Challenge of the week We are challenge-less this week. Let us know your challenges. Shot 4: Opinion of the Week Tech Industry trends: http://www.businessinsider.com.au/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10 A useful read for marketing managers about the trends in the tech e.g. how much attention is captured by messaging Craig’s favourite slides: 9, 54, 129, 130, 132 Instant messaging is more popular than social media in the APAC: According to a recent eConsultancy roundup post, messaging has surpassed social media in popularity in the Asia-Pacific. APAC mobile-first markets showed particularly high daily usage of instant messaging. China (69%) and Malaysia (77%) stand in stark contrast to the UK (39%) and the US (35%). If your brand is active in the APAC, finding ways to integrate your social channels with messaging apps will become more and more vital in the coming year. http://simplymeasured.com/blog/top-10-social-stats-this-week Wee chat example Shot 5: General Tip of the week Thinking time outside of your space… Take time out and go help someone who does something totally different Shot 6: State of Inbound Item of the Week p22 the increasing use of freelancers and outsourcing Marketing content creation no longer limited to in-house writers From the report: “According to the tenets of inbound marketing, marketers should createcompellingcontent that re ects their company’s voice and brand while helping the consumers of this content turn into website visitors, leads, and customers. However, the people capturing that unique voice and providing that value don’t always need tobe your own employees. This year’s data showed an increase in the number of respondents who indicated they use freelancers and agency partners for content creation.” Content outsourcing trends Ian – yokohama example Sales p65-67 Sales challenges: #1 is manual data entry From the report: “While executives identify manager non-adoption as the most pressing hurdle, managers themselves report lack of integration with other tools, with manual dataentry close behind. At the lowest level, the number one issue for salespeople was manual data entry. Considering that reps are primarily responsible for data entry, this is not surprising. However, manual data entry was also the most pressing challenge at the VP/ director level, which might raise some eyebrows. Keeping in mind the high ranking of manual data entry at three out of four levels within the sales organization, sales teams would be wise to either adopt a CRM with more streamlined and automatic data entry, or simplify the data input process in their existing system.” Shot 7: Motivation of the Week HubSpot results? : http://ir.hubspot.com/investors/news-and-events/press-release-details/2015/HubSpot-Reports-Strong-Q3-2015-Results/default.aspx Grew total customers to 16,854 at September 30, 2015, up 35% from September 30, 2014. Shot 8: Resource of the Week Facebook Advertising tips: https://moz.com/blog/10-things-ive-learned-while-learning-facebook-ads My client from a few episodes ago who didn’t want to try Facebook advertising: they now have more than 1000 people in the Custom Web Audience – indicating that it is a channel worth testing

Show Notes In today’s show we interview Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker. Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.   Also in the show Here’s just a few things you learn from this remarkable Conversion Rate genius; Bryan shares amazing insights of Billionaire Jeff Bezo’s 4 pillars of success for the Amazon business which every entrepreneur should emulate. Discover the neat distinctions Bryan made between his battle to lose excess weight   and improving businesses like Google and Amazon, they are so profoundly simple but often overlooked. Bryan breakdowns why it’s OK to fail and how to bounce back even when your mind, body and soul are convincing you to quit. Bryan reveals the secret business lesson he learnt from a major online retailer after the untimely death of the pop icon Michael Jackson. (This lesson is what separates the major players in each niche.) Bryan share interesting research from a recent IBM study about Mobile websites that will trigger panic alarms if left unchecked – its shared around the (30 Min mark of the interview) Hit play now to get even more elevating knowledge to soar you to higher heights of productivity and profitability. Success Quote Be better today than you were yesterday. Recommend Resources Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath & Dan Heath http://www.psychotactics.com/podcast/  shaun dezousa Buyer Legends: The Executive Storyteller’s Guide Always Be Testing: The Complete Guide to Google Website Optimizer Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Call to Action: Secret Formulas to Improve Online Results Persuasive Online Copywriting: How to Take Your Words to the Bank Connect Web – www.bryaneisenberg.com LinkedIn – https://www.linkedin.com/in/bryaneisenberg Twitter – @TheGrok Facebook – https://www.facebook.com/bryan.eisenberg

“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast. Ian Greenleigh Ian Greenleigh is author of The Social Media Side Door (McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square. As We Wrap … Recently, Stacey Miller and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!

The Social Network Show welcomes Rebecca Lieb to the September 5, 2014 episode. Rebecca Lieb, an industry analyst at Altimeter Group shares information about content marketing with us. She explains what is meant by the term "content marketing" and how the internet has allowed a lot more people to create a lot more content. Rebecca answers the following questions: what is aggregating versus curating content? what is content strategy? how do you find an audience for the content you create? how does an agency like Altimeter Group do market research? what is native advertising? is there any value in press releases? and how important is word of mouth marketing? Rebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. Rebecca previously launched and oversaw Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. Earlier, Rebecca held executive marketing and communications positions at strategic consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University's Center for Publishing, where she served on the Electronic Publishing Advisory Group. Her book, The Truth About Search Engine Optimization, published by FT Press, instantly became a best-seller on Amazon.com. Her most recent book, Content Marketing, published in October 2011. Based in New York City, Rebecca is a former film critic who still spends way too much time watching hyper-obscure movies — when she's not scouring the outer boroughs for southeast Asian cuisine. Recent Research Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions Real-Time Marketing: The Agility to Leverage ‘Now' Defining and Mapping the Native Advertising Landscape Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media Content: The New Marketing Equation Webinars The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions Real-Time Marketing: The Agility to Leverage Now Defining and Mapping the Native Advertising Landscape Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media Frameworks Seven Steps of Content Marketing Software Selection Content Marketing Integration Needs Content Tools Hierarchy Stack Content Marketing Use Cases & Sub-Categories Native Advertising Campaigns: Critical Elements for Success How Companies Organize for Content Marketing Converged Media Lab: Top Success Criteria Content Marketing Maturity Model Books The Truth About Search Engine Optimization Content Marketing Custom Research Why Mobile is Essential for Brand Marketers, with Facebook Co-Op Advertising: Digital's Lost Opportunity?  

Bienvenido al Programa nº1 de Misterios del Social Media Podcast. Esta noche hablaremos del informe sobre Linkeding de la empresa EConsultancy; sobre el proyecto del fundador de Facebook para llevar Internet a los que no lo tienen, anunciado en el blog del proyecto Internet.org; y tendremos como invitado a Oscar Carrión que nos hablará sobre el uso de las Redes Sociales en restauración… en fin, no te lo puedes perder. Y todo ello con unos contertulios de excepción. Esta noche hablamos de… 01:16 Actualidad del Social Media. informe sobre Linkeding de la empresa EConsultancy. El proyecto del fundador de Facebook para llevar Internet a los que no lo tienen, anunciado en el blog del proyecto Internet.org con ANTONIO PAINN @antoniopainn 05:40 WordPress: Versión la 3.9 con más de 200 novedades con JOSÉ MORALES @josemorales 16:00 Redes Sociales y Restauración Entrevista con OSCAR CARRIÓN @oscarrion 26:05 Emprender en las RR.SS.:Hoy conoceremos a IdogYou, una Red Social para amantes de los perros. Luis Madrid nos contará cómo se les ocurrió esta iniciativa junto con dos emprendedores más: Daniela Setien y Javier Aranda. con LUIS MADRID @LuisMadrid_ES

Minter Dialogue Episode #88.This interview, recorded on January 27, 2014, is with Ashley Friedlein who is CEO and co-founder of Econsultancy, an international research and training group, focused on digital. With a subscriber base of over 210,000, eConsultancy has a great product with an interesting approach that I am sure you will appreciate. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Once James has finished talking about gardening and pruning apple trees, we get on with a link show. We discuss three recent articles we’ve found on our travels. Google does some pruning of its own and sunsets Google Reader. Econsultancy published a list of 14 lousy web trends that are making a come back. Finally...

Digital marketing. Your increasingly digitally-smart customers expect more from your website than being able to buy something. They're demanding a relevant, personalized browsing experience with new product discovery, research, price comparisons and feedback exchange. But if your company is just going through the motions of ecommerce, you'll lose them fast. Our experts can help you get there. Glenn Conradt: “Companies need to start incorporating contextualized content into the e-commerce experience to leverage the Internet as a dynamic and profitable sales, marketing and service channel.” Scott Liewehr: “Big data is the Lady Gaga of digital marketing – all hype, no substance.” Jamie Anderson: “'eCommerce is DEAD! Long live distributed commerce.' I love this. I read it from a blog on eConsultancy...Engaging and selling to today's digitally savvy customer is a lot more challenging than merely having a website and being open for business.” Join us for The Future of Digital Marketing: Now!

Digital marketing. Your increasingly digitally-smart customers expect more from your website than being able to buy something. They're demanding a relevant, personalized browsing experience with new product discovery, research, price comparisons and feedback exchange. But if your company is just going through the motions of ecommerce, you'll lose them fast. Our experts can help you get there. Glenn Conradt: “Companies need to start incorporating contextualized content into the e-commerce experience to leverage the Internet as a dynamic and profitable sales, marketing and service channel.” Scott Liewehr: “Big data is the Lady Gaga of digital marketing – all hype, no substance.” Jamie Anderson: “'eCommerce is DEAD! Long live distributed commerce.' I love this. I read it from a blog on eConsultancy...Engaging and selling to today's digitally savvy customer is a lot more challenging than merely having a website and being open for business.” Join us for The Future of Digital Marketing: Now!

Eli Goodman of comScore fills us in on the 217 page Internet Statistics Compendium. Also on the program is Econsultancy Research Director Linus Gregoriadis.

Eli Goodman of comScore fills us in on the 217 page Internet Statistics Compendium. Also on the program is Econsultancy Research Director Linus Gregoriadis.