Podcasts about netline

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. In this episode of the Data-Driven Decisions podcast, David Fortino, the Chief Strategy Officer at NetLine, shares lots of valuable insights on the world of buyer intent data and how data can help us truly understand our customers.  What the Data Tells Us about Customer Decisions A common theme throughout this conversation is that collecting data alone is not enough. Using it to create actionable insights and democratizing it across teams are both crucial to making the best decisions possible for your strategy. David explains how marketers can better understand who is in the market, when they're ready to buy, and why it's important to move beyond generalized account-level data and look at individual buyers. By leveraging individual buyer intent data, companies can gain insights into individual pain points, research patterns, and content consumption across various platforms. David talks about the importance of breaking down data silos within organizations and democratizing access to customer data to empower teams across sales and marketing. He also shares advice for teams on building a culture of curiosity and data-driven decision-making to identify potential customers and improve customer lifetime value through better-targeted messaging. Tune in for more insights on customer intent data, the use of AI, data privacy, and more. In This Episode: 2:00 - How marketers can understand who's in market now with buyer intent data 5:31 - How marketers can address customer lifetime experience 9:45 - Customer expectations on personalization and customer history 12:20 - How democratizing data can help us be more proactive with customers 17:17 - How organizations can build and deliver on a culture of data 21:12 - The importance of understanding what your customer cares about 26:26 - How NetLine works with publishers 30:00 - Finding a balance between privacy and personalization 33:42 - Why marketers need to provide equitable value 34:58 - Insights from the 2024 State of B2B Content Consumption and Demand Report 38:10 - The benefits of using data to enhance the customer experience 42:07 - How AI can help marketers unearth unique insights    Quotes: “Data needs to be distributed and democratized across the full team, with real-time alerts and transparency and dashboards.” “Culture has to start with leadership. It can't be something that is just lip service. It has to be followed through. And that means you need to arm people with the tools that allow them to act beyond just a fundamental curiosity in the morning, and then they move on." “There are countless sites, offline events, and so on, all speaking to what you do either directly and or in an adjacent manner, educating your future buyers. So you need access to those data sets that allow you to understand where they are at, what they are thinking about, and what they are consuming.” Resources: Connect with David on LinkedIn: https://www.linkedin.com/in/davidfortino/ NetLine: https://www.netline.com/ Download the 2024 State of B2B Content Consumption and Demand Report: https://www.netline.com/netline002n/?d=glconsumption24&k=240401nlwccr/ Purchase the book at koganpage.com/datadrivenpersonalization (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.

In a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in.Connect with Kristen:LinkedIn: https://www.linkedin.com/in/kristen-a-hoffman/ Business Website: www.netline.com********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

In February of 1957, a box containing the body of a boy was found in Pennsylvania, and for nearly 70 years, his identity remained a mystery. But in November of 2022, it was finally discovered. Although police are continuing the search for the boy's killer now that they know the victim's name, the identity of the murderer is still unknown. This is the story of the boy in the box. BONUS EPISODES patreon.com/goingwestpodcast CASE SOURCES 1. CBS: https://www.cbsnews.com/philadelphia/news/the-boy-in-the-box-joseph-augustus-zarelli/ 2. Newsweek: https://www.newsweek.com/boy-box-joseph-augustus-zarelli-has-living-siblings-60-years-later-1765716 3. New York Times: https://www.nytimes.com/2022/12/08/us/boy-in-the-box-philadelphia-homicide.html#:~:text=His%20name%20is%20now%20known,case%20work%20in%20recent%20years. 4. FInd A Grave: https://www.findagrave.com/memorial/7207817/boy-in_the-box 5. Philly Voice: https://www.phillyvoice.com/boy-in-box-philadelphia-joseph-augustus-zarelli-homicide-victim-identfiied/ 6. The NetLine: https://thenetline.com/joseph-zarelli-family/ 7. Republican and Herald: https://www.newspapers.com/clip/114869310/joseph-augustus-zarelli-2281957/ 8. The Philadelphia Inquirer: https://www.newspapers.com/clip/114409749/boy-in-the-box-joseph-augustus-zarelli/ 9. ABC 27: https://www.abc27.com/news/remains-of-boy-in-the-box-identified-by-philadelphia-police-after-65-years/ 10. The Philadelphia Inquirer: https://www.newspapers.com/clip/114499080/gus-zarelli-theorized-to-be-bio-father/ 11. Gus' Find A Grave: https://www.findagrave.com/memorial/131531160/augustus-john-zarelli 12. Grunge: https://www.grunge.com/901122/the-tragic-1957-murder-of-the-boy-in-the-box-explained/ 13. ABC 6: https://6abc.com/boy-in-the-box-identified-dna-philadelphia-cold-case-child-killed-50s/12546104/#:~:text=The%20%22Boy%20in%20the%20Box,forensic%20genealogist%20at%20Identifiers%20International. 14. Local Today: https://localtoday.news/us/chinas-strict-zero-covid-policy-may-be-over-but-it-has-been-replaced-by-chaos-confusion-and-risk-216647.html 15. The Philadelphia Inquirer: https://www.newspapers.com/image/176083075/?clipping_id=114408911&fcfToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJmcmVlLXZpZXctaWQiOjE3NjA4MzA3NSwiaWF0IjoxNjcyMjcxNDkzLCJleHAiOjE2NzIzNTc4OTN9.HjpbJDDP9n30ZQiYbXFH5bij7nGWMVyaFeY6M0s5U0U Learn more about your ad choices. Visit podcastchoices.com/adchoices

David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pieces of content. These guys have tons of data on how buyers engage with content. David recently published some fascinating insights on this and he shares them in this latest podcast episode. In particular: - What content is most effective? - What content do buyers want and why? - How to use content to initiate and nurture relationships - Trends in content?

Um corpo em uma caixa d'água, um vídeo bizarro, um hotel com um histórico de mistérios e muitas teorias: a morte da estudante Elisa Lam chama a atenção da internet, criando uma grande comunidade que tenta descobrir o que aconteceu com ela. Esse é o podcast Clube dos Detetives e hoje vamos falar sobre Elisa Lam e o Hotel Cecil. • FICHA TÉCNICA:  - Roteiro, Edição e Revisão: Rodolfo Brenner • VERSÃO ESCRITA: - https://www.podcastcdd.com.br/post/12-elisa-lam-e-o-hotel-cecil-mist%C3%A9rios • APOIE O PODCAST: - Orelo: ⁠https://orelo.cc/clubedosdetetives⁠ - PIX: podcastcdd@gmail.com • REDES SOCIAIS: - Site:⁠ http://www.podcastcdd.com.br⁠ - Instagram:⁠ https://www.instagram.com/podcastcdd/⁠ - Rodolfo: ⁠⁠https://www.instagram.com/rodolfobrenner/⁠⁠ - E-mail: podcastcdd@gmail.com • FONTES: Popsugar, Medium, Vanity Fair, The Netline, Esquire, RollingStone, Parade, BBC, Los Angeles Times, Refinery29, Cena do Crime - Mistério e Morte no Hotel Cecil, Aventuras na História.

Welcome to another episode of B2B Marketing & More! Today I have a special guest, David Fortino, Chief Strategist for Netline. David is specialized in audience development, and retention with strength focused on the B2B market. Today we talk about a specific B2B Content and Demand Report that he managed for the fifth year in a row: the 2021 State of Content Consumption and Demand Report. For this report, David's team analyzed 4.3 million gated content at Netline. In this episode: Learn more about Netline and what is it that they do. The biggest takeaways from the report. Trends in content consumption. What are the most popular content formats? Trends in webinars and communication with the audience. Breakdown on webinar audience registration and attendance. How to reach a C-suite audience with content? What is first-party consumption, and why it's better than third-party consumption? How to use technology to collect accurate data from gated content and the challenges? How can marketers incorporate security, predictability, and simplicity in their content? Lessons from COVID and how they affect marketing. Is there are a way to narrow the gap for content consumption? The role of automation in content marketing and customer experience. Quotes from the episode: "If you want to educate a C-suite person, the best thing you could do is distil things into an ultra-fine brief, with quick-hitting topics and talking points." "COVID taught us that there was a necessity to move faster than we felt comfortable moving. And because of that, nothing could be produced in the way and the level of depth and refinement that maybe we would have typically felt comfortable doing or needing to do." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

For business-to-business marketers, lead generation has become something of a puzzle. COVID has forced the postponement or cancellation of may conferences, exhibitions and events that some brands use as primary lead sources. But replacing part or even all of a company's leads with digital and virtual content isn't easy. Netline is a company that offers B2B content syndication to drive leads. David Fortino, Netline's chief strategy officer, sat in on Digging Deeper to explain how that works, what the shifts he's seeing in the B2B space are and where companies can make up some of that difference. We also talked about the B2B research report Netline and On24 collaborated on as well. Discover a creative way to drive leads with content syndication in this episode. And be sure to share it with a B2B marketing friend when you're done. Learn more about your ad choices. Visit megaphone.fm/adchoices

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories.  For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform. I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.    Sit back and relax, it’s CMO Confessions   Follow NetLine on Twitter: @NetLine_Corp Follow David Fortino on Twitter: @David__Fortino Check out David on Linkedin: http://www.linkedin.com/in/davidfortino Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

So many of us marketers, myself included, continue to kid ourselves when they measure the effectiveness of their efforts. We can easily see a few sign ups here, a few views there, and top it off with social engagement from an "influencer" and we feel we are winning! But often we find at the end of the day that we did not sell one more product or drive revenue to the business in any way. Getting your message out is hard, and generating leads from content is even harder. For David and Newell, two executives in the marketing industry, they have faced these challenges and more for decades. In this episode, we learn a little more about the products that Netline and Fabl offer to marketers, sales folks, and creatives to allow them to collaborate on amazing content and generate leads with that content. Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-08/

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel?In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals use to make decisions and improve their ability to be effective at work. Biography:With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and engagement channels. She can intimately understand how to contextually position B2B and B2C companies that deliver SaaS, Perpetual Licensing, and Hardware solutions through meaningful storytelling.More unique as a marketing professional: Andrea empathizes with customers, peers, and management through her keen ability to get to the heart of what matters most; and she has proven success in developing solutions in fast-paced and quickly changing environments.

Content Marketing, the term didn't exist 12 Years ago - let's review - We used to create a 10 second TV ad to send consumer to a website to fill out a form. We've evolved into industry, job level, geographic filters, rather than simply send the inquiry to IT. The precision of targeting has become so much more sophisticated. There is then a splintering of attention. We are talking MICROSECONDS for the initial and ongoing conversations. "The noise and clutter are at insane levels." NetLine addresses the HUMAN side of business. Problem-solving centric. You speak to the millisecond mindset. Perhaps you convey this with an image that displays the problem-solving you will do for them in the ONE glance to get them to stay and read more or take another action.     As you've grown in NetLine, what have you learned? "DELEGATION is key. People take it for granted that it's easily done. This is something that would impede my success if I insisted on controlling all aspects. This includes being more communicative in my team and with our partners."   9:45: Where are you seeing some of these things going - precision of campaigns, splintering, attention span?   "This backs into the stage of the consumer lifecycle. Video is certainly really hot right now, but it's not predisposed to lead generation." He also covered infographics, user expectations that a lot of this should be ungated. eBook success has been huge. If they are done well, they take complicated topics and distill them into humanized value points with more personality." This is the evolution of whitepapers.  To get more "where we were, where we are going" insights, listen to the full episode.  About our guest, David Fortino: David Fortino, SVP Audience and Product at NetLine Corporation brings a wealth of expertise in developing strategic distribution partnerships. His core strength lies in expanding targeted and contextually relevant audiences through strategic relationships and channel partnerships spanning leading industry marketplaces. 

David Fortino (https://www.linkedin.com/in/davidfortino) is our very special guest on today's episode of Traffic an Leads podcast. He is the Vice President of NetLine’s Audience Development. David has over fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms. If there was anyone that we could learn how to get some traffic flowing to your business, David is the guy to listen to. So grab your notebook, pen, and a beverage and let’s get started. IN THIS EPISODE YOU’LL LEARN: * What knowledge collateral is and how NetLine works. * How does NetLine find people interested in reading a business’ “white papers.” * Why it is important to have a form associated with a white paper, case study, or other content. * How publishers who promote the content can draw revenue through packaged content. * Why native inclusions are more desirable than ads. * Why RevResponse can be an awesome addition to your monetization strategy. * Why it is so important to match users with the correct type of content that matches their needs. * How to build an email list and website traffic through the use of a white paper. * The cost per lead for your business and exposure. * What kind of quality control can Lead Flow offer a customer. * How to use the lead information from Lead Flow. * Why it is very important to treat your clients with respect and be patient. * Why you need to give a consumer time after downloading content from you. * Why it is important to nurture your email list.

David Fortino, who discovered NetLine aged 26 and convinced the CEO to hire him. He’s now the head of Audience Development and has developed the Rev Response customer distribution network. Tune in to hear the inside story on the net’s biggest B2B lead generation and content publishing business. Famous 5: Favorite Book? – Traction What CEO do you follow? — Gabriel Weinberg Favorite online tool? — Clearbit Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? — Focus on developing and refining cadence Time Stamped Show Notes: 01:10 – Nathan’s introduction 02:20 – Why did David want to work for NetLine? 02:50 – Being able to monetize a base through contextually relevant inclusions really appealed to him 03:44 – Netline is the world’s largest B2B-specific content syndication and lead generation platform 03:55 – They work with large enterprise technology companies to distribute their content to specific audience segments 04:30 – Nathan: “If I gave you a finance eBook, how would you generate leads for me?” 05:55 – They have relationships with over 15k web publishers 07:36 – “We’re driving the sales funnel for thousands of businesses” 08:00 – A CPL-based model, with an average value of $40-50 per lead 09:01 – There are 100 employees 09:10 – David heads up Audience Development 09:37 – There are around 300-400 active client campaigns at any time 10:00 – Current annual run rate is upwards of $20 million 10:25 – How predictable is revenue? 11:03 – Biggest cost is payout to individual publishers - around 20-30% 11:36 – Netline has various products to handle leads, from simple top-of-funnel generation to lead development 21:45 – Connect with David on Twitter or LinkedIn 14:20 – The Famous Five 3 Key Points: Refine your cadence. Find a rhythm and drive that helps you keep going. Lead generation isn’t just about volume, but quality. Really refine your ideal customer - and hunt out exactly the people you want to connect to. Don’t be afraid to reach out to people you want to work with Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives  

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK  ➡️ About The Guest⁣Steven Kotler is a globally recognized authority on human performance, acclaimed as a New York Times bestselling author, award-winning journalist, and Executive Director of the Flow Research Collective. With an impressive track record of thirteen books, including notable titles such as "The Art of Impossible," "The Future is Faster Than You Think," and "Stealing Fire," Kotler has captivated audiences worldwide. His literary contributions have garnered critical acclaim, securing nominations for two Pulitzer Prizes and translation into over 40 languages.In addition to his literary achievements, Kotler's insightful perspectives have graced the pages of over 100 renowned publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review. His thought-provoking articles have inspired and informed readers on a diverse range of subjects. Beyond his professional endeavors, Kotler is a passionate environmentalist and animal rights advocate. He co-founded Planet Home, an innovative platform that combines conferences, concerts, and accelerators to tackle pressing environmental challenges. Additionally, his co-founding of The Forest + Fire Collective showcases his commitment to addressing catastrophic wildfires and restoring forest health in the American West. Together with his wife, he also established Rancho de Chihuahua, a sanctuary providing compassionate care for special needs dogs.➡️ Show Linkshttps://www.instagram.com/stevenkotler/   https://twitter.com/steven_kotler/  https://www.linkedin.com/in/stevenkotler/      ➡️ Podcast SponsorsHUBSPOT - https://hubspot.com/  NETLINE - https://bit.ly/42k2Umh/ THE KELLY ROACH SHOW - https://www.youtube.com/@KellyRoach NUDGE PODCAST - https://www.nudgepodcast.com/podcast/ SHOPIFY — https://shopify.com/successstory/ NETSUITE — https://netsuite.com/scottclary/ ➡️ Talking Points00:00 - Intro 03:07 - Tech and Performance: Unleashing Human Potential 16:43 - Steven's Flow Origin: Tapping into Peak States 22:26 - Sponsor: NetLine 24:26 - Flow and Cognitive Decline: Harnessing Mental Agility 36:00 - Learning Metrics: Tracking Progress, Gaining Wisdom 50:30 - Sponsor: The Kelly Roach Show 51:41 - Meditation's Benefits: Cultivating Inner Resilience 56:18 - Pharmaceuticals and Flow: Enhancing Performance 1:01:40 - Dynamic Deliberate Play: Unlocking Growth and Mastery 1:06:37 - Action Sports Advantage: Fueling Optimal Performance 1:12:28 - Hormonal Impact: Maximizing Performance Potential 1:17:28 - Bodybuilders and Steroids: Exploring the Dark Side 1:19:35 - Sponsor: Nudge Podcast 1:28:10 - Connect with Steven Kotler Online: Join the Flow Tribe 1:29:28 - Rethinking Success: Steven Kotler's ParadigmAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy