B2B Marketing & Copywriting

In this final episode (for now!) of the High Conversion Health Marketer Podcast, I'm diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your authority, and connect with your ideal audience. Plus, we bust some myths (e.g. big-name speakers aren't the magic bullet you think they are) and look behind-the-scenes look at what makes a summit succeed. Whether you've hosted summits before or you're just summit-curious, you'll walk away ready to take action. Let's dive in!*****Connect with Jennie here: https://www.linkedin.com/in/jenniewrightjlw/Visit Jennie's website: https://jenniewright.com/Listen to her podcast, Acquire: https://acquire.captivate.fm/listen*****If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected. And feel free to follow me on all my socials at www.linktr.ee/lindameloneYou can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important. I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a bit.If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected. And feel free to follow me on all my socials at www.linktr.ee/lindameloneYou can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

If your retention strategy starts and ends with a promo email the moment your numbers dip, it's time for a smarter approach. In this episode of The High Conversion Health Marketer, I'm breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged.You'll walk away with:Real-life examples of each format (for the same topic!)Curiosity-driven subject lines that actually get openedProven tactics to build emotional connection through emailBehavioral psychology insights that reduce member churnConsider this your strategic playbook for copy that connects and converts. *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

If your bullet points aren't finding your target audience, this one change will ensure they never miss again.You'll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you'll discover:✔️ Why most bullet points fall flat (and what to do instead)✔️ A simple 3-step formula to turn facts into curiosity-packed fascinations✔️ Real-life examples✔️ How to use this strategy for emails, sales pages, IG captions—everywhereWhether you're writing for a product, a program, or your own personal brand, this one tweak can transform your copy from skimmed and skipped to read and remembered.

What if your swipe file could think, brainstorm and adapt to your exact niche? I'll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

In this episode of The High Conversion Health Marketer Podcast, I'll show you how to sharpen your observation skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content.You'll learn:✅ The secret behind observational copywriting (and why Seinfeld mastered it first)✅ How to spot eureka idea moments in everyday conversations, social media rants, and real-life moments✅ Why keeping an "Annoyance Journal" can lead to viral posts ✅ A simple three-step technique to train your brain to capture ideas effortlesslyIf you've ever struggled to come up with fresh, engaging content, this episode will change the way you see the world.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What if a hacker broke into your website, swapped out your copy with your competitor's, and no one even noticed? Yikes. That's the ultimate copywriting red flag, and it's exactly what we're tackling in today's episode. Join me, Linda Melone, founder of The CopyWorx, as I break down nine sneaky copywriting mistakes that could be quietly killing your conversions. From marketing jargon overload to missing value propositions, I'll show you how to ditch the dull, connect with your audience, and craft copy that actually sells.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

How do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind. And, more importantly, the secret to authentic storytelling.Discover why generic marketing speak falls flat, how to use emotional details to connect with your audience, and why concise, impactful storytelling wins every time. Plus, you'll walk away with actionable takeaways to start crafting your own unforgettable brand stories today.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Find Will here: Linkedin:https://www.linkedin.com/in/willgreenblatt/Newsletter:https://greenblast.beehiiv.com/Community:https://www.skool.com/speakingheroes/about*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Ever stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it's 3 AM? That's the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories?In this episode, I'm showing you exactly how to ditch dry, corporate case studies and turn them into can't-miss, edge-of-your-seat narratives. You'll learn:✅ Why most case studies fail—and how to fix them✅ The storytelling secrets that make Netflix shows addictive✅ A step-by-step formula for crafting high-converting case studies✅ Real-world examples from the health & fitness industryLet's do this!*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It's not just your skills that attracts premium clients, it's your mindset. In this episode, I break down the real reason you're stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We'll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you're ready to charge what you're worth, this one's for you.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go!*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What if your copy could practically write itself - and send customer loyalty through the roof while it's at it? Yup, it's archetypes. In this episode, we'll uncover how tapping into your brand's core personality can transform your messaging into a connection magnet. You'll learn how to:✅ Identify your brand's archetype for instant clarity on your voice and tone✅ Write copy that triggers emotional responses your audience craves✅ Blend archetypes for a unique brand personality that's impossible to ignoreWhether you're a hero, a rebel, or a caregiver, this episode will show you how to find your brand's personality and use it to your biggest advantage.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini's six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We'll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one's for you.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Why do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let's get into it.******The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer, you'll learn why the so-called “gospel” rules of copywriting are long overdue for a major makeover. From the myth that all copy must be short to surprising insights about jargon (yes, it can work!), Linda unpacks six rules you should reconsider—and maybe toss out altogether. Whether you're a health or fitness marketer, learn how to create copy that connects, captivates, and converts without getting stuck in outdated formulas. If you've ever felt torn between following the rules and following your gut, this episode is for you.*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate. *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn't just about getting laughs—it's a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You'll learn why humor isn't just a “nice-to-have” but a must-have... only if you want your copy to convert. You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it.*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/*****

Personalization isn't optional anymore—it's expected. How well does your copy deliver? In this episode, we break down the 5 levels of personalization that can make your B2B copy feel like it was written for one person, even when reaching thousands. You'll walk away with quick wins along with some advanced strategies. You'll learn actionable tips to boost engagement, build connections, and drive conversions—all without sounding like a chatbot. Let's go!Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/****Time stamps:Introduction to the Personalization Hierarchy Framework (00:04:04)Level One: Basic Personalization Techniques (00:04:10)Level Two: Contextual Personalization Strategies (00:05:08)Level Three: Segmented Personalization Approaches (00:06:20)Level Four: Advanced Personalization Tactics (00:07:30)Level Five: Hyper Personalization Methods (00:07:40)Common Mistakes in Personalization Efforts (00:08:55)Final Review of Personalization Levels and Homework Assignment (00:10:11)

Your subject lines and headlines are your first (and sometimes only) chance to grab attention—so you've got to make 'em irresistible without being click-baity. In this episode of The High Conversion Health Marketer Podcast, Linda Melone shares 10 creative, AI-driven strategies to craft irresistible headlines and subject lines. From using "Mad Libs"-style prompts to flipping clichés on their heads and even channeling Neo from The Matrix, these tips will have your copy standing out in a crowded inbox. You'll walk away with headlines that spark curiosity and trigger emotions. Check out these 10 hacks that amplify your creativity (not replace it!). *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/*****The 10 Tips in this episode:1. Play "Headline Mad Libs"2. Write in a Specific Brand Voice3. Flip It Upside Down4. Focus on Emotional Triggers5. Target Different Personas6. Steal Fictional Inspiration7. Micro-Stories for the Win8. Be Dramatic9. Gamify Your Headline10. Ask AI to Choose****Time stamps:Introduction to Email Marketing and The Power of Subject Lines (00:00:00)Basic Strategies for Engaging Headlines: Tips and Techniques (00:02:22)AI Hack: Headline Mad Libs for Creativity (00:03:39)AI Hack: Crafting Brand Voice in Headlines (00:04:40)AI Hack: Creating Controversial Headlines (00:05:47)AI Hack: Using Emotional Triggers in Headlines (00:06:51)AI Hack: Tailoring Headlines for Different Personas (00:07:58)AI Hack: Drawing Inspiration from Fictional Characters (00:08:40)AI Hack: Crafting Micro Stories in Headlines (00:09:09)AI Hack: Using Dramatic Elements in Headlines (00:09:58)AI Hack: Gamifying Headlines for Engagement (00:10:04)Techniques in Choosing the Best Headline (00:10:40)Key Takeaway on AI and Creativity (00:10:58)

Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency. *****Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/Follow Linda on all her socials: https://linktr.ee/lindamelone*****Time stamps:Introduction to Conversion Strategies (00:00:00)Importance of Understanding Audience Decisions (00:01:21)Addressing Cognitive Dissonance (00:02:30)How to Use Pain-Agitation-Solution (P-A-S) Formula (00:03:42)The Power of "Because" to in Copywriting (00:04:53)Adding Personal Connection in Your Copy (00:05:09)Leveraging Social Proof and FOMO for Conversion (00:06:11)Creating a Sense of Urgency to Prompt Action (00:07:13)Why Scarcity Principle Works (00:08:14)Bonus Tip: Authority Bias (00:09:25)Conclusion and Recommendations (00:10:28)

In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We'll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.*****Connect with Jake:https://www.linkedin.com/in/jakekitchiner/ https://channelcrawler.com/*****Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/Follow Linda on all her socials: https://linktr.ee/lindamelone

In this episode of the High Conversion Health Marketer Podcast, I decipher the key differences between content and copy—and why confusing the two can sabotage your marketing efforts. Learn how content builds trust over time, while copy drives immediate action. Plus tune in for real-life examples that show exactly how to use both for maximum impact. Whether you're writing blog posts, emails or ads, this episode will help you avoid the most common mistake health marketers make. Tune in to find out if your messaging is on point or missing the mark.*****Follow me on all my channels: www.linktr.ee/lindameloneSubscribe to my weekly newsletter for more tips like this: https://thecopyworx.com/newsletter/And please remember to subscribe if you enjoyed this episode!

In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections.*****Connect with Jenny:www.jennyrothcopywriting.com The Email Marketing Podcast (jennyrothcopywriting.com/podcsat) @jennyrothcopywriting on Instagram*****For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/Follow me on all my socials: https://linktr.ee/lindamelone*****Time stamps:Introduction of Jenny Roth and Her Expertise in Sales Copywriting (00:00:00)Jenny's Journey into Copywriting from Magazine Writing (00:02:19Transition to Email and Sales Page Copywriting Focus (00:04:28)Specialization in Supporting Female Founders (00:05:17)The Importance of Sales Pages in Lead Conversion (00:07:39)Effective Structure of Long-Form Sales Pages (00:09:40)Strategies for Navigating Long Sales Pages (00:12:13)Building Relationships Through Engaging Emails (00:13:38)Building Personal Connections Through Email Marketing (00:16:06)The Importance of Personal Connection in Business (00:17:27)Significance of Long-Term Business Relationships (00:18:13)Setting Up Effective Email Sequences (00:19:12)Overcoming Writer's Block with Free Writing Techniques (00:20:47)Engaging Readers with Behind-the-Scenes Emails (00:22:18)Documenting and Sharing Learning Experiences (00:25:04)Relating Personal Stories to Marketing Principles (00:26:37)Maintaining Consistency in Email Strategy (00:27:29)Determining Your Email Strategy Purpose (00:28:22)Using Email as a Creative Outlet (00:30:03)

Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your brand can do to stay ahead. *****Follow Kai on LinkedIn: https://www.linkedin.com/in/ykhstudio/*****For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/Follow me on all my socials: https://linktr.ee/lindamelone*****Time stamps:Introduction to Cai Huang's Fitness Journey and Branding Expertise (00:00:00)Personal Challenges and Overcoming Complacency (00:03:05)The Importance of Self-Reflection in Personal Growth (00:04:56)Transition into the Fitness Industry and Branding (00:09:38)Finding Passion in Fitness Branding and Helping Others (00:10:39)Key to Standing Out in the Fitness Industry (00:12:37)Dangers of Targeting Everyone in Gym Marketing (00:13:18)Understanding Customer Personas for Effective Marketing (00:14:24)Current Marketing Trends and Tactics in Fitness (00:16:41)Challenges of Franchise Operations in Fitness (00:18:11)The Importance of Brand Strategy in Fitness (00:19:28)Creating Effective Messaging for Gyms (00:23:12)Clarifying Branding vs. Value Proposition in Marketing (00:23:42)Common Mistakes in Gym Marketing and Customer Experience (00:24:28)The Role of Community Building in Fitness (00:25:47)Changing Dynamics of Gym Community and Inclusivity (00:27:24)Future of the Fitness Industry and Niche Markets (00:29:15)The Role of Technology in Enhancing Fitness Experiences (00:29:50)

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away. *****Connect with Jamie:https://www.bravemoonpodcasts.com https://www.linkedin.com/in/jamiebrookekennedy/*****For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/Follow me on all my socials: https://linktr.ee/lindamelone*****Time stamps:Introduction to Podcasting as a Solution (00:00:00)B2B Marketing Insights (00:00:22)Jamie's Journey to Podcast Production and Marketing (00:02:24)Understanding Health and Fitness Marketing (00:04:42)Gym Intimidation and Marketing Challenges (00:05:02)Value of Podcasting for B2B Companies (00:07:49)Podcast Listenership Growth (00:09:47)Podcasting vs. Other Media (00:11:03)Promoting a B2B Podcast (00:16:19)Social Media Promotion Strategies (00:21:11)Building an Email List For Podcast Promotion (00:23:27)Creating a Podcast Landing Page (00:23:27)Fostering Community Engagement (00:24:29)Measuring Podcast Success (00:27:44)Video Podcasts on Spotify (00:30:29)Common Mistakes in B2B Podcasts (00:32:18)

In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.*****Connect with Sarah here: https://www.sarahnoelblock.com/ https://tinymarketing.buzzsprout.com/share https://www.linkedin.com/in/sarahnoelblock/*****For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/Follow Linda on all her social media: https://linktr.ee/lindamelone

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it. *****Like these tips? Then you'll love my weekly newsletter. Sign up for free here: https://thecopyworx.com/newsletter/ And be sure to follow me on all my socials: www.linktr.ee/lindamelone*****Time stamps:Introduction to Mind Reading (00:00:00)Stages of Customer Awareness (00:00:59)Stage One: Problem Aware (00:02:06)Stage Two: Solution Aware (00:02:15)Stage Three: Product Aware (00:03:15)Stage Four: Most Aware (00:03:30)Nurturing Solution Aware Customers (00:04:26)Building Trust in Product Aware Stage (00:05:31)Engaging Most Aware Customers (00:05:31)Conclusion and Call to Action (00:06:43)

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.Connect with Allyson here:Website: https://allysonletteri.com/ LinkedIn: https://www.linkedin.com/in/allysonletteri/ "Standout Startup" https://amzn.to/3XwDW4d*****Follow Linda on all her socials: www.linktr.ee/lindameloneGet exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ *****Time stamps:Customer Journey in Marketing (00:06:37)The Three P's of Messaging (00:06:50)Challenges in Messaging (00:09:20)Importance of Differentiation (00:10:13)Understanding Customer Needs (00:12:08)Addressing Uncertainty in Startups (00:13:41)Competitive Messaging (00:15:22)Overcoming Resistance to Change (00:16:50)Messaging vs. Copywriting (00:17:18)Importance of Defining 'Big Idea' in Copywriting (00:19:21)Understanding Product Promise (00:19:51)Adapting to Market Changes (00:22:06)Brand Personality and Humor (00:25:25)Using Archetypes in Branding (00:26:25)Visual Brand Identity (00:29:01)Copywriting Tips for Founders (00:30:08)

In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she's been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths.*****Follow Hailey: Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup Website: https://www.haileyrowe.com Instagram: Https://www.instagram.com/hailey_rowe Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyr Tik Tok: https://www.tiktok.com/@hailey_rowe/ Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min*****Follow Linda on all her socials here: https://linktr.ee/lindameloneGet exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ *****Time stamps:Introduction to Client Attraction (00:00:00) Haley's Coaching Journey (00:01:55)Differentiating Coaching Types (00:02:20)How to Stand Out as a Coach (00:04:59)Creating Measurable Coaching Packages (00:09:50) Four Steps of Client Attraction (00:12:14)Misconceptions About LinkedIn (00:17:15) Effective Social Media Strategies (00:19:52)Importance of Email Lists (00:20:52) Using Hashtags for Visibility (00:22:48)Client Demographics and Platform Choice (00:25:08)

In my podcast interview with Jason Vana, an expert in LinkedIn and brand strategy, he dives into the importance of defining and implementing an effective brand strategy. We have a lively discussion about brands within the health and fitness industry, specifically the concept of brand differentiation through examples like Planet Fitness. He also tells the crucial steps health and fitness brands need to cultivate for a consistent brand experience across all touchpoints. *****Connect with Jason:https://www.linkedin.com/in/jasonvana/Visit his website: https://shft.agency/*****For weekly exclusive tips, sign up for my Copy Conversion newsletter: https://thecopyworx.com/newsletter/Find me on all my socials: https://linktr.ee/lindamelone*****Time stamps:Introduction of Jason Vana (00:00:00)Podcast Overview (00:01:21)Defining Brand Strategy (00:02:47)Value Proposition vs. Brand Strategy (00:04:45)Case Study Example (00:06:07)Unique Value in Branding (00:08:26)Impact of Brand Strategy (00:10:28)Resistance to Brand Strategy (00:11:58)Unique Brand Positioning (00:12:51)Consequences of Weak Brand Strategy (00:14:40)Illustrating Brand Differentiation (00:15:53)Finding Unique Selling Points (00:18:09)Planet Fitness Brand Strategy (00:20:09)Client Preferences and Revenue (00:24:26)Identifying Ideal Customers (00:28:37)What Matters to Customers (00:31:05)Competitive Differentiation (00:33:02)Owning Your Brand Strategy (00:39:12)

Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse. Additionally, Mark elaborates on the role of fractional Chief Marketing Officers (CMOs) and the importance of engaged consultants who prioritize a company's success. *****For exclusive tips on high-impact messaging, be sure to sign up for Linda's weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ And follow on all her other channels: https://linktr.ee/lindamelone *****Find Mark Evans here: https://www.linkedin.com/in/markev/

In this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantages for a more argument-driven approach that prioritizes clear positions and core messages. You'll want to listen to the entire, riveting interview!*****This episode is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a free trial at Leadfeeder.com/tryFollow Billy:https://fivelightbulbs.com/ https://billybroas.com/ https://simplemarketingbook.com/ https://www.linkedin.com/in/billybroas https://x.com/billybroas*****Follow Linda on all her channels @ linktr.ee/lindamelone

In today's episode where we're diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We'll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I'll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you're writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts. *****This podcast is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into practical tips improving website design, including optimizing the hero section, rethinking button language --and incorporating video testimonials to verify social proof. *****This podcast is powered by Leadfeeder:Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Follow Cory here: https://www.linkedin.com/in/coryfalter/Connect with Linda on all socials here: https://linktr.ee/lindamelone

Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixing the problem can make all the difference. And it's usually a simple solution. Be sure to check out the YouTube version for illustrations of all 14 points.This podcast is powered by Leadfeeder:Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try*******Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you have the solution for them. In this episode, I dig into how to find the intel behind agitation copy as part of the PAS (problem-agitation-solution) copywriting formula, how to use it and real life examples. *****

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs. ***** Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/

In this episode, I'm a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The conversation also touches on finding the right clients and the balance between being grammatically correct and conversational tone in copywriting. *****For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ *****Check out Steve Burkhart's podcast here: https://podcasters.spotify.com/pod/show/death-to-vanilla/episodes/Market-Sophistication-Determines-Strategy-with-Linda-Melone--Steven-Burkhart-e1tpu7c/a-a9788k9

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. She also provides practical advice on maintaining ethical standards in copywriting and highlights the significance of intention and the use of genuine testimonials.*****Connect with Stacy at https://www.stacyeleczko.com/ LinkedIn: https://www.linkedin.com/in/copybystacy/*****Connect with me: https://linktr.ee/lindameloneCheck out my website at https://thecopyworx.com/*****Time stamps:Stacey's Journey from Education to Copywriting (00:01:38)Understanding Shady Marketing (00:04:39)High-Pressure Sales Tactics (00:09:12)Ethical Copywriting Practices (00:13:36)Nuances of Long-Form Sales Pages (00:15:30)Credibility and Value of Testimonials These Days (00:17:34)The Role of Social Proof in Marketing (00:19:25)Manipulative Marketing Tactics (00:20:13)Shaming Tactics in Marketing (00:23:31)Client Pressure for Misleading Content (00:25:40)Bait-and-Switch and Scarcity in Marketing (00:28:13)Clickbait and Ethical Concerns (00:30:14)Importance of Intent in When Writing Copies (00:36:04)Using Authenticity in Messaging (00:36:17)Mindset Shift on Selling (00:37:20)

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site. *****For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact of AI on content creation, client collaboration, cross-platform content strategy, engaging B2B CEOs, and tips for better video content. Let's go...*****Connect with me: https://linktr.ee/lindamelone For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/ *****Connect with Anthonyhttps://www.linkedin.com/in/meanwritehook/*****Time stamps:Timestamps (by podsqueeze)Understanding The Value Of Authenticity In Connecting With Audience (00:00:00)Challenges Of Linkedin Engagement (00:02:04)Opportunities On Linkedin (00:03:18)Role Of Technology In Video Creation And The Rise Of Ai Content (00:07:08)Importance Of Understanding Brand Values And Storytelling (00:12:30)Value Of Being True To Personal Values And The Audience's Connection (00:15:39)Challenges Of Capturing Audience Attention And Importance Of Scripting And Editing (00:17:51)Tailoring Video Content For Different Platforms (00:21:38)Impact Of Posting Video Content On Multiple Platforms Multi-platform Content (00:23:02)Challenges Of Creating Engaging Content (00:24:07)Significance Of Linkedin For B2b Marketing (00:25:04)Video Length On Linkedin (00:32:58)Tips For Better Video Content (00:35:01)

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.*****Connect with me: https://linktr.ee/lindamelone For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/ **** Connect with Lindsay:https://www.linkedin.com/in/lindsay-redifer-copywriter/ Better Marketing on Medium.com

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals. *****For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:The Dark Side of Copywriting (00:01:06)Misuse of Copywriting (00:02:24)Clickbait and Misleading Statistics (00:03:32)Phony Social Proof and Exaggeration (00:05:42)False Scarcity and Unsubscribe Buttons (00:10:07)Ethical Considerations in Health and Fitness Copywriting (00:12:32)

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.*****Find Mike here:https://MarketingMuscle.Online On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle THE GYM Community https://Join.MarketingMuscle.Online The Creator Performance Index: https://Data.MarketingMuscle.Online *****

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.*****Connect with me on LinkedIn: For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:Defining Tough Audiences (00:01:11)Sensitive Health and Fitness Topics (00:02:27)Pain Agitation Solution Formula (00:03:41)B2C and B2B Sensitivity (00:05:49)Empathy in Copywriting (00:07:51)Understanding Audience Challenges (00:11:07)Alternative Copywriting Formula (00:14:11)Engaging Sensitive Audiences (00:18:34)

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!*****

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how the GroeFit gym member management software powered by computer vision technology is changing the fitness landscape. Listen in as Alan describes how this new technology uses data tracking to develop a personalized and engaging gym experience in first of its kind platform.*****Connect with Alan here:LinkedIn: https://www.linkedin.com/in/alantheus Website: https://www.linkedin.com/company/groefit

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing. *****Find Monica here:Website: https://huetrition.com/ LinkedIn https://www.linkedin.com/in/monicahs/ Instagram https://www.instagram.com/huetrition/ Facebook https://www.facebook.com/HueTrition/ YouTube https://www.youtube.com/c/HueTrition Twitter https://twitter.com/eathues TikTok https://www.tiktok.com/eathues Pinterest https://www.pinterest.com/Huetrition/ You can earn more about living a simple, mindful lifestyle by grabbing a copy Monica's book “HueTrition: Healthy & Colorful Eating Made Fun” on Amazon, Google Play, or Barnes & Noble. https://www.amazon.com/HueTrition-Healthy-Colorful-Eating-Made/dp/1950282783/*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****

Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing. Find Justin here: https://prettyflycopy.com/