Fix the Convince- Marketing Optimization

In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI, emphasized that while AI tools like ChatGPT and Perplexity can be powerful assistants for ideation, keyword refinement, research, and editing, they are not replacements for human creativity and judgment. She highlighted the importance of marketers maintaining control over the narrative to ensure content remains real and relevant, especially in an era where authenticity drives engagement and trust. Our conversation offered best practices for blending AI capabilities with human insight—stressing experimentation without overwhelm, careful tool selection based on strengths, and always applying the human touch to ensure clarity, logic, and emotional resonance, especially when content is intended to support lead generation and drive business outcomes.

Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and marketing teams to communicate effectively with C-suite executives and profit center leaders. We discuss the concept of Sales with an Edge™, the importance of tailoring value propositions to resonate with top decision-makers, and how tech companies can use informed financial analysis to uncover opportunities while steering clear of dead ends. As Dennis emphasizes, Change your Arguments, you will Change your Audience – CA2™. By making ‘C' suite arguments, your conversations can elevate to include C-suite executives and even Board members, driving deeper engagement and business growth. Tune in for practical insights on transforming your sales approach.

Testing a short podcast on Website Lead Generation. Tools: 1. My Custom GPT: AI Podcast Show   2. Script to Google Notebook LM which makes podcasts out of content 3.  Wave to MP3 converter 4. Upload to Podbean

    Ready to supercharge your lead generation?  In this episode, Paul reveals how AI-powered lead generation can deliver more leads, better leads, and faster leads.. From AI-driven lead magnets to personalized sales coaching and smarter objection handling, Paul shares actionable insights and practical strategies to optimize your funnel. Discover how his custom solutions, like GainForge, are transforming the way businesses attract and convert leads. If you're looking to scale your business and stay ahead, subscribe now and learn how to get results that are truly more, better, and faster!

I'm excited to announce a new episode of my podcast, featuring Matt Ratliff from FunnelTechie, where we dive into the crucial topic of optimizing email deliverability in cold email marketing. Matt Ratliff is a seasoned email deliverability expert who has been helping six and seven-figure clients around the world ensure their emails reach the intended inboxes. With over 20 years of experience in network engineering and extensive expertise in digital marketing, Matt combines technical knowledge with marketing strategies to troubleshoot, automate, and optimize email campaigns, allowing his clients to focus on business growth.   In this episode, we explore the key factors that influence email deliverability and discuss actionable strategies to improve it. Matt explains the importance of maintaining a clean email list, segmenting audiences, personalizing content, and regularly monitoring email performance metrics to ensure emails reach the inbox. We also delve into how optimizing email deliverability can significantly contribute to lead generation and increased revenue by enhancing engagement and conversion rates. Matt shares his approach to troubleshooting and resolving deliverability issues, emphasizing the importance of continuous monitoring and iterative improvements. We also cover essential email authentication protocols like SPF, DKIM, and DMARC, and their role in preventing spoofing and phishing attacks, thereby improving trust with email providers. Tune in to gain valuable insights from Matt Ratliff and learn how to enhance your email marketing efforts to drive better results for your business. Don't miss this opportunity to hear from an expert who truly understands the technical and strategic aspects of email deliverability.

In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM, a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting her passion for branding and brand marketing. She discusses her unique ability to identify competitive advantages in saturated markets and define compelling reasons for belief at the conceptual stages of a place's existence. The conversation delves into the delicate balance between maintaining a strong brand identity and executing direct response or promotional campaigns. Amy emphasizes the importance of integrating branding with promotional messaging without diluting the brand's core values. She provides examples of successful campaigns that achieved this balance, offering practical strategies for marketers. She explains the role of storytelling and creating memorable experiences in building strong brands. The episode concludes with Amy's insights into current trends and future directions in hospitality branding, making it a valuable listen for professionals seeking to enhance their branding and marketing efforts in competitive environments.

In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm recipients, direct mail stands out due to its tangibility, trustworthiness, and higher response rates. He highlights that direct mail's decline in popularity is largely due to the rise of digital ads, but it remains a powerful tool, especially when integrated with digital strategies. Key elements for a successful direct mail campaign include targeting the right audience, offering compelling incentives, and ensuring proper campaign pacing.  It's a lively conversation on direct mail, and answering the question. Did it Work?

Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more digital-like capabilities with traditional formats. What You'll Learn: Understanding Traditional vs. Digital Metrics: Gain insights into how traditional TV metrics operate and why they might fall short in today's data-driven marketing world. We compare these with the precise and actionable metrics provided by digital platforms. Exploring Advanced Tracking Technologies: Learn about the sophisticated tracking technologies that Connected TV (CTV) and Over-The-Top (OTT) platforms offer. Discover how these technologies allow advertisers to track viewer engagement in detail, providing a clearer picture of an ad's effectiveness. Navigating the Challenges for Mid-Sized Businesses: Understand the unique challenges that moderately sized businesses face when considering TV advertising. We discuss the perceived risks, the importance of measurable ROI, and the need for actionable data in decision-making processes. Introducing GainForge: Get acquainted with GainForge, a revolutionary solution from NuSpark Media Group. This tool is designed to address the traditional challenges of TV advertising by offering enhanced measurement capabilities, ensuring that businesses can engage with TV advertising confidently and effectively. The Role of Personalized Content: Delve into how personalized educational content and strategic lead generation can transform TV advertising into a potent tool for business growth. Who Should Listen: CEOs and Business Leaders: Understand the broader impacts of advertising strategies on your business. Marketing Professionals: Discover innovative methods and technologies reshaping ad measurement. Media Buyers and Planners: Gain insights into more efficient and effective ad placement strategies. Entrepreneurs and Innovators: Learn how emerging technologies can be leveraged to enhance advertising outcomes. Join us on "Did It Work?" to demystify TV advertising measurement and embrace the future of marketing. Whether you're looking to refine your existing strategies or explore new opportunities, this podcast will provide the knowledge and insights needed to make informed decisions that drive success.

Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize the way businesses attract and engage with potential customers. From increasing efficiency and precision in targeting to reshaping budget allocations and enhancing overall marketing strategies, this episode covers the pivotal role AI plays in modern lead generation. Whether you're a marketing professional looking to upgrade your toolkit or a business leader eager to stay ahead of the curve, this discussion offers valuable insights and practical advice on integrating AI into your operations. Tune in to learn how AI is not just changing the game—it's making new rules

Today's podcast guest is Connor Dube, a well-known marketing and sales strategist with a focus on content and lead recapture tools.  Connor and I have a compelling discussion on intent marketing, website visitor ID, and driving more ROI from your website. Connor “The Content King” Dube is an Advisor, Host of the B2B Mentors Podcast and multi-time Entrepreneur behind brands like ProvenContent.com and ConvertAVisit. From his first oddball business at seven, Connor has gone on to generate over 8-figures in sales by his early 20s and coached hundreds of high-level marketers on Content Marketing, ROI Recapture, & Social Selling strategies. He's been featured on leading marketing podcasts, platforms, stages, and contributed course work to help colleges modernize their curriculum in B2B Sales & Marketing. I am Paul Mosenson, Founder of NuSpark, a lead generation and media buying firm.

A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities.   See the webinar here  

A talk with Dan Lievens of Share.one, a robust video testimonial firm.  We talk about the power of video testimonials that drive more leads and sales.  There's a right way to do video testimonials, so a compelling listen.  Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn State University, Dan went on to leverage his expertise in technology, business, and marketing while building Philadelphia's first co-working space. There, startups have achieved next-level success through tailored solutions based on distinct market drivers. His focus now is on helping purpose-driven entities make the world a better place. And I am Paul Mosenson, a Fractional CMO and Media Director for NuSpark

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.  

Account-based marketing has been with us a few years, but it does have many definitions and processes.  What is it? How it's done? What the strategy and tactics are?  Is it a marketing or sales tactic? Or both.  My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small 7-person boutique agency into an organization approaching almost 50 people and a European network of freelancers though both organic growth and acquisition. Take a listen!

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues

Today a multi-faceted podcast with various topics.  My guest is Tom Burton, currently a co-founder at LeadSmart Technologies.   LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies.   He also recently released a new book called The Revenue Zone:  The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too! And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.

Conversion Rate Optimization.  Understand it.  The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities.  Close more deals.  And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates.  Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important. I'm Paul Mosenson, Your Lead Generation CMO and founder of NuSpark Consulting.  Need more leads? Better Call Paul.

Get your message clear.  Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening.  Getting your message strategy right is not easy!  Of course think of your audience.  Their needs. You sell solutions!  Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales.  Have a cup of coffee, and engage wth us.   

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly!   My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint.  That means new domain setup, host DNS record setup, list verification, spam management and more.    I am Paul Mosenson, Lead Generator and Fractional CMO, founder of NuSpark Consulting.  I manage email campaigns as part of my role, so this topic is critically important to understand email deliverability!  Listen!

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.   Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy and marketing them.  Give a listen!  

Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth.  It's about data storytelling. My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story. An avid business evangelist and award-winning original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership.

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan?  The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC.  Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Freeman, a leading events organization. He also has a strategic marketing/revenue operations consulting business. Michael is also the co-host of a Marketing Operations-focused podcast called Ops Cast. 

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging.  Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years.  She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective.  His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly.  Only 12 minutes, but think about the message.  

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI!  Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization.  We discuss these key metrics, and how to optimize them for revenue growth.  Wll has his own podcast, found on his website, CustomersWhoClick.  Take a listen, especially if you're eCommerce or SaaS.

You have tech. You have data. Know what you're doing with it?  Do you have the right tools?  Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor.  That's what I discuss with Dan McGaw, Founder of McGaw.io, an national consultancy on marketing tech and data optimization and analytics.  Making the numbers work to provide insights on growth opportunities is what our podcast is about.   Listen up!   Dan McGaw is an award-winning serial entrepreneur, marketer, and speaker. He is the Founder and CEO of McGaw.io, an analytics, and marketing technology consultancy. Coined as one of the original growth hackers, and one of the godfathers of the marketing tech stack. He is the former head of marketing at Kissmetrics.com, and now with consulting practices leads companies big and small to success with their marketing technology and analytics

Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it.  There's a process here, and it's discussed with Genoo founder Kim Albee.  Genoo is a low-cost but robust marketing automation platform that integrates with WordPress.  As always it's not the tool, it's the strategy.  How to convince prospects with email messaging.  Kim is the founder and President of Genoo, which leads the field in inbox deliverability across the email service providing industry. She is also the founder of the B2B Online Marketing group on LinkedIn.  She is an expert in using email marketing to build relationships and engagement with your perfect potential customers, and has helped hundreds of companies and entrepreneurs build email engagement engines for their business that has helped to fuel their growth    

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories.  For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform. I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more!  Customer experience of course. Loyalty.  What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift.  My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world.  We talk about all about high level eCommerce strategies, and what makes people take action on your website.  It's all about convincing of course.  But listen to our compelling conversation! Gigi JK has about 27 years of experience in the business of technology. He's am eCommerce strategist/advisor to many organizations.  Recovering multi-tasking addict. Problem Solving Aficionado, especially the problem involves revenue, profit and customer experience.   

We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers.  Learn about this compelling process of website revenue optimization. It's an insightful (and a little technical) conversation.   Arun is a engineer who fell in love with data-driven marketing and together with his team has helped fast growing startups and large enterprises generate millions more in incremental pipeline & revenue from their existing website traffic. He speaks at numerous industry events and has been featured in guest interviews and podcasts over the years

If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level.  With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire.  For this podcast, it's one Fractional CMO (me) to another.  The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of a Fractional CMO to a firm, and a general discussion on marketing leadership's role in an organization, mixed with strategic case studies and insights.  It's a compelling listen. Mark has over 30 years of business experience in senior leadership roles in consumer driven organizations across a diverse range of industries and countries. His experience spans start-ups, scale-ups and multinationals, working alongside senior leadership teams as well as owners, investors and Boards on key strategies and program delivery – often in highly regulated industries and with significant cross-cultural challenges.   gigCMO is based in London, but the CMOs are throughout the globe.

UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects.  Content engages, content educates, content build brand, content generates leads.  I speak with Scott Rogerson, CEO of UpContent.  This engaging conversation is all about sharing content with prospects; what forms of content, the strategies, and the approaches that can lead to potential leads into your funnel. Learn about content sharing strategy and the benefits of doing so.   Prior to founding UpContent, Scott ran a marketing agency, raised and ran a middle-market private equity fund, and spent over five years in consulting assisting non-profit and for-profit organizations to build successful strategies and improve operations.   I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh.  My guest is Peter Mahoney. Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI optimization. Together we talk about managing campaign ROI and how to optimize total spend for the best performance. Peter has more than 30 years of experience as a marketing and product executive and has been a CMO for companies from early stage through multi billion dollar public companies.   I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

That's right. Direct Mail as part of a nurture or ABM campaign. Send postcards, e-gifts, mugs, etc as part of your B2B marketing campaigns. How? With Sendoso.  Today's discussion is with the CMO of Sendoso, Dan Frohnen.  A great podcast.    Dan isn't your typical tech marketer.  Before starting work in B2B SaaS, he spent 10 years in Music Publishing selling hard goods to retail.  He's knows how to do fax marketing and direct mail, in addition to modern tactics.  He know put all of this knowledge to use as the CMO of Sendoso, a fast growing B2B tech company that providers marketing and sales teams tools to send direct mail and gifts at scale to targeted audiences.     I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Today I'm the guest! It's an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all contribute to getting your company on the Short List, by obtaining the almighty lead that can turn into a customer.    I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. 

I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast).  Cable, Streaming, On-demand, Hulu, Advanced, OTT.  Where does one start? I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At TEGNA his primary focus is on their OTT product Premion. And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  I am also an accomplished Media Buyer with my firm NuSpark Media

Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and growing one, you need to listen.  Convincing people to download and most importantly, stay with your app, is critical. My guest is Fouad Saeidi is the founder & CEO of App Growth Network – A global product marketing Agency for Apps HQ in Vancouver Canada. He has worked on 200+ mobile apps in his career in the past 7 years and operates a team that has members in North America, Europe, and Asia. While working for Sage as the global lead for App Marketing, he realized there are big gaps for product marketing for apps from pre-launch to growth phase and he founded the agency 2 years ago. And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  And as a developer of my own app, I do app install marketing campaigns. https://nusparkconsulting.com/app-marketing-services/

Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer's journey; aligning Marketing, Sales & Service.  It's the essense of marketing/sales alignment and optimizing the buyer's journey. It's what I do at NuSpark Consulting, and also our guest!   Learn about key concepts that can significantly improve ROI by convincing buyers through the journey the right way. My guest is Stephen Diorio,  of the Revenue Enablement Institute.  He's an established authority on go-to-market innovation with 30 years-experience helping hundreds of sales and marketing leaders use technology to grow profits faster. He leads the institute of world class academics, experts, and practitioners. The mission is to provide a new generation of growth leaders with the management tools, skills and capabilities they will need to lead the transformation of sales, marketing, and service in order to accelerate revenue growth and adapt to the new buying reality, And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Considering using Intent data as part of your B2B targeting strategy?  Intent data is information collected about web users' content consumption or ‘observed behavior' that can provide insight about their interests, and from this indicate potential ‘intent' to take an action.  It's all about sending convincing messages to prospects in the market.  Bombora is the leading intent data provider out there, and thus the topic of the podcast. My guest is Kate Athmer, Sr. Director of Growth Marketing and Sales Development at Bombora. She's responsible for educating prospects on the many ways Intent data can improve the ROI of marketing and sales efforts, while guiding them toward more sustainable marketing and selling practices. It's a really compelling conversation. And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest trends and also what's coming down the pike? My guest, Scott Brinker, tries to put marketing technology into perspective with my delightful conversation. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He also serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

If you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need.  Imagine giving them custom content and a more interactive and personalized presentation customized to the buyer's needs. It's a great way to Fix The Convince.  Today we talk about Sales Enablement with my guest: Tom Pisello. Tom is well known as the ROI guy.  He is currently the Chief Evangelist for Mediafly and the founder of the Evolved Selling Institute. Prior to this, he founded value selling and marketing firm Alinean, merging with Mediafly two years ago, and was a Managing VP for research firm Gartner. Tom is a successful serial entrepreneur, author, and podcaster. And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Learn the concept of MMM, or Marketing Mix Modeling.   Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long term revenue growth.   It's a characterized as a statistical modelling that seeks to identify the relationship between your marketing spend in each individual channel, online and physical. This interesting topic is presented by my guest Christine Crandell.  She is President of New Business Strategies, a B2B customer experience and strategy consulting firm. She is a recognized expert in customer experience transformation, strategy and growth marketing.  A frequent speaker, Christine is quoted in several books and has been recognized with several industry awards. She has published over 300 articles on strategy, customer experience, and sales and marketing alignment. Christine is the author of Sellers' Compass®, a time-proven, a methodology for operationalizing customer experience by aligning corporate strategy, culture, leadership and technology. She can be reached at www.newbiZS.com And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

If you're B2B  and have marketing automation, how do you know you're managing it and optimizing the platform correctly?  It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.   I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.   And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Email marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there.  One of particular interest is AutoKlose,  offering a low-cost sales automation and email management platform coupled with a robust B2B database.  CEO of AutoKlose, Shawn Finder, joins me to discuss some of the best practices of email deployment and messaging strategies, as well as how to avoid getting caught in spam. It's a powerful listen. Shawn Finder is a former semi-professional tennis player gone entrepreneur. At age 24, Shawn started importing packaging from Asia and selling to top retailers in North America. However, always enjoying sales and data he founded ExchangeLeads in 2014 which helps companies build quality data lists for outreaching potential prospects. This was followed by his newest venture where Shawn sits as founder & CEO of Autoklose that combines both sales engagement and list building all in one tool. And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories    

Branding. Is it time to assess your brand story? How customers & prospects experience your firm? If you find that you're falling behind competitors, or your audience's buying needs have changed, or you're just generating less leads and revenue over time, then yes it may be time. Join me, and Gerry Lantz, founder of StoriesThatWork, as we discuss these issues and the steps it takes to begin the rebrand, or create a new brand story that resonates in today's and tomorrow's environment.  Gerry Lantz is a branding expert, marketing strategist, and content developer—a bit of a trifecta. His clients activate the persuasiveness and differentiation that may be hidden in their Brand, product, or service using Gerry's story tools and narrative thinking. Gerry was a “Mad Man”, spending 24 years in New York at three of the top five global advertising agencies. He also was a Corporate Marketing Director at the U.S. division of Ferrero, the international confectionery company. Gerry has received multiple industry awards for creativity and market effectiveness. And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

A discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It's using data to match buyer trends with products they wil most likely buy.  It's really interesting.  And it's part of the Convining process. My guest is Jerry Abiog is a Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to: Execute data-driven omni-channel campaigns Monetize their data to find lookalike customers on Facebook This helps them target the right person with the right product/service, at the right time. They empower businesses to become more competitive in a data-driven world with marketing precision. Prior to co-founding Standard Insights, Jerry had a consultancy that helped SaaS companies with sales and marketing initiatives.   I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. It's Ok to be anxious. But, also a time to reflect on business.  How to maintain an edge?  Do we keep branding? How to stay in front of prospects and clients.  What are my expectations to myself, my employees, my customers, and my business? This is a marketing optimization podcast.  And my message is Fix the Convince. And perhaps in the coming days and weeks it might be the right time to think about what needs fixing with your marketing strategy.  You know the words- assess and audit. Today I review marketing strategy, and items that you should consider to assess right now regarding your messaging and how you market yourself.

If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads?  My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.  Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices. Ruth Stevens consults on customer acquisition and retention, specializing in business-to-business markets. She also teaches marketing at business schools in the U.S. and abroad.  Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Her website is RuthStevens.com I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

Do you know who your customers are and why they need your product or service?  Their challenges, pain points, and how they choose solutions?  What questions they ask via the journey?  This information is all essential in order to build a robust content-driven lead generation plan.  That's why you need Buyer Persona Research. Listen to a great discussion on buyer persona strategy. My guest is Carolyn Frith, of CarolynFrithMarketing   Carolyn Frith has spent decades in leadership roles in both consumer and B2B marketing. Over the last ten years, she has been heavily involved in content marketing, taking projects from research through implementation. To develop content strategy, she has always advocated for starting with buyer persona research to better understand customers and their information needs. I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.