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Reinvention beats repetition every time. In a crowded market, it's reimagination that sets you apart.That's the real lesson behind The New Look, a drama that follows Christian Dior as he rebuilds a whole new vision of fashion. In this episode, we're taking inspiration from that spirit of transformation with the help of our special guest, Hrishi Kulkarni, Director of Customer Advocacy & Executive Programs at dbt Labs.Together, we explore what B2B marketers can learn from narrative-driven branding, thoughtful reinvention, and the power of showing up with both creativity and compassion.About our guest, Hrishi KulkarniHrishi Kulkarni leads customer advocacy and executive programs at dbt Labs. Previously, Hrishi served as Head of Customer Marketing & Executive Programs at New Relic. He has also worked at Salesforce in Customer Engagement and Marketing and QStream in Customer Success and Professional Services. Hrishi brings with him over 16 years of experience in customer engagement. He is also an equality champion, SF LGBT Center board member and founder of LGBTQ+ ERGs in India and Asia.What B2B Companies Can Learn From The New Look:Storytelling is your superpower. In The New Look, Christian Dior tells stories through his fashion. His work is infused with personal meaning, from tributes to his sister to inspiration from his mother. Hrishi says, “Marketing is all about storytelling. I joined marketing because I love storytelling… it emotionally connects your product and your services to your audience.” In B2B, storytelling isn't fluff, it's how you make people care. It's how you stand out. Don't just tell your audience what your product does, tell them why it matters.Innovation only works when it's authentic. Dior's most memorable move wasn't a massive runway spectacle; it was an intimate, unexpected fashion show that broke every rule. Hrishi explains, “He's not going to have a huge fashion show… He's going to create it in a very small space, a very personalized experience. Which never before any designer had done.” That decision wasn't flashy for the sake of it. It was deeply intentional. For B2B marketers, it's a reminder that innovation doesn't mean gimmicks. It means staying true to your values and finding fresh, genuine ways to express them.Repetition kills good content. Dior didn't copy what worked, he created what was next. Hrishi says, “As a customer marketer… we have to be creative in identifying and securing the right stories and then finding innovative ways to amplify those stories. If you keep amplifying different stories also in similar ways, at some point it is going to fall flat.” B2B marketers often default to the same formats: another case study, another quote, another video. But to keep your audience engaged, you have to rethink how you tell your stories, not just what stories you tell.Quotes*“ I love storytelling. It's because, if you think about it, storytelling truly impacts people's hearts and minds. It emotionally connects your product and your services to your audience. And that's exactly what Dior has done with his fashion. Like the perfume story you shared earlier, right? It's inspired by his sister. Like a lot of his design of his costumes, of his art, his all comes inspired from his mother. So he truly shows us how storytelling can drive the fashion industry. He started his fashion through the art of storytelling. Also thinking outside the box. If you saw the show, he's constantly innovating. He's constantly thinking outside the box. And as a customer marketer, you have to be constantly creative in identifying and securing the right stories and then finding innovative ways to amplify those stories. If you keep amplifying different stories also in similar ways, at some point it is going to fall flat. So it's always “how can I be innovative with these stories?” And then of course thought leadership, right? It's storytelling or thinking outside the box, being creative to showcase the thought leadership of your customers, their brand.”*“ In terms of B2B, customers love to hear how other customers are doing, how they're using your platform. .And I always say that what makes a kickass story is it has to be data driven and there has to be some human element to it. And now that's your recipe of a powerful story. ”*“ In a B2B world, we create all these customer stories, but what's our end goal? Our end goal is how are my sales teams, my how are my account executives going to leverage this story with other prospects, with other customers. So truly thinking that buyer journey, how are your different stories going to influence every stage in that buyer journey?”*“ Being authentic is so important in marketing. That is something we learned from The New Look. Be authentic in what you do. The passion comes across genuinely. It comes across easily. It's very evident. Be innovative. Don't be afraid to take risks.”Time Stamps[0:55] Meet Hrishi Kulkarni, Customer Advocacy & Executive Programs Lead at dbt Labs[01:10] Why The New Look?[04:19] Customer Advocacy & Executive Programs at dbt Labs[06:54] Origins of The New Look[11:54] B2B Marketing Takeaways from The New Look[24:57] Building a Strong Content Strategy[27:53] Measuring ROI in Customer Marketing[32:08] dbt Labs Executive Sponsorship Program[34:12] Advice for Marketing LeadersLinksConnect with Hrishi on LinkedInLearn more about dbt LabsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this episode of Revenue Insights, host Guy is joined by Lauren Boynton, VP of Sales at Qstream, to discuss her career journey from project management to sales leadership. They delve into the role of customer success in driving revenue and how innovative sales methodologies are reshaping the industry. Lauren Boynton, VP of Sales at Qstream, has over 13 years of experience across customer success, project management, and sales enablement. With a background in television and software, she leads initiatives to improve sales efficiency and customer outcomes, driving changes in sales methodologies and processes for better forecasting and pipeline management.
In this HRchat episode, Bill Banham is joined by Jason Mundy, VP of Marketing at Qstream, the leading enterprise microlearning and knowledge reinforcement solution proven by science and in practice to boost learner performance.Questions Include:What is microlearning? Based on the findings from the 2022 Workplace Learning Report, how effective are current workplace learning programs? Where must more work be done to make them more effective and efficient?How important are workplace learning programs in relation to fighting employee burnout and attracting/retaining talent?Nearly half of those surveyed in the 2022 Workplace Learning Report say their organization needs a digital-led approach to training/learning opportunities so employees can learn on their own time. Why the resistance from leadership to go digital? Follow up: How can organizations achieve a digital-led approach to training/learning? What are the benefits of employees training/learning on their own time?According to Qstream's study, compensation isn't everything: nearly half of those surveyed think their employees would rather be offered more comprehensive and effective learning/training opportunities than be paid more. Why do you think that is?About the 2022 Workplace Learning ReportIn March and April 2022, Qstream commissioned independent research company ResearchScape to poll 534 U.S. business managers representing a variety of industries and company sizes to better understand the role that learning initiatives will play in combating the current workforce challenges. The survey also sought to uncover the perceived effectiveness of workplace learning programs today—and where more work must be doneAbout QstreamQstream is the leading enterprise microlearning and knowledge reinforcement solution proven by science and in practice to boost learner performance. Hundreds of organizations rely on Qstream to build high-performance teams by delivering a personalized and agile learning experience that delivers the highest levels of retention, engagement and efficiency along with analytics that provide precision insights and expose a real-time view of performance readiness.We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.
What immediately comes to mind when you think of Sales Training? It could be new hire training classes, or training on new products. There is so much that goes into a quality sales training program, from the modalities and facilitators to the content and assessments. We touch on all of it in today's episode. Our guest, Barbara Samaha is a 14-year veteran in global sales training - and she has some great nuggets to share! Whether you are new to training or a seasoned trainer, this one's for you! Tune in all month as we share some sales training gold. Give us your hot takes @CumbyConsulting on LinkedIn. Related Resources: Barbara mentions her use of Qstream, to help sales retain what they've learned. In-person trainings are back! It's time to brush up on your skills with our Facilitation Bootcamp for In-Person Training. Held the day before the TrainSmart Summit, combine these two events for 3 full days of professional enrichment. Once every two years, Cumby Consulting holds the TrainSmart Summit, a 2-day, in-person, hands-on event for medical device educators. Bring your training challenge and leave with a detailed action plan you can take back and implement! To keep the Summit as personalized as possible, spots are extremely limited. Reserve your place today at cumbyconsulting.com/courses. Connect with us on LinkedIn: Liz Cumby Barbara Samaha About Cumby Consulting Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
Bret Kramer is Vice President of Sales and Customer Success at Qstream. Sales enablement covers a variety of topics, but the question of training brings up the question of knowledge retention. Microlearning applies the science of the Testing Effect which says that taking a test on previously studied material and getting it right leads to better retention. It's not that sales training in itself ineffective, it's that how it's done is not yielding enough real-world behavior change. Microlearning acts like a consultant when the consultant isn't there by testing proficiency a couple of times each day, thereby increasing it. HIGHLIGHTS The Testing Effect and science behind microlearning Correlating proficiency and sales efforts Branching out from pharma to wherever knowledge matters Reinforce learnings from conventional settings with microlearning QUOTES Bret: "Folks are worried about spending the dollar and it's going to be a little bit tougher so you've got to be ready, you've got to be prepared to answer the questions when they're asked, and you've got to take advantage of every minute you've got with those customers." Bret: "There's so many topics that people are trying to get information into people's heads and make it stick. As long as it matters, as long as counting butts and seats isn't enough for you, then Qstream is a good fit." Bret: "By doing this repetition, you are actually able to change people's behavior and how they think because of the way the science works. They're going to act differently when you set up not just product knowledge Qstreams, but set up sales Qstreams. How should you be selling? How should be reacting in this situation or that situation?" Find out more about Bret in the links below: LinkedIn: https://www.linkedin.com/in/bret-kramer-4126187/ Website: https://qstream.com/ Email: bret.kramer@qstream.com More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast
168. oDesk aka UpWork | Gary Swart is a partner at Polaris Partners, investing in technology and healthcare companies, out of their San Francisco office. He represents Polaris on the boards of Quantcast, SimplyInsured, FloQast, Falkonry, Faro Health, and Qstream. He also served on the board of CliQr (Cisco). This Episode is Sponsored By: Freshbooks invoicing and accounting software is designed specifically for small business owners. Freshbooks grows alongside your business, so you’ll always have the tools you need when you need them without ever having to learn the ins and outs of accounting. Try it FREE for thirty days, no catch and no credit card required, just go to: millionaire-interviews.com/freshbooks Hubstaff makes invoicing super easy. Hubstaff is not designed for one type of business, which is why there are over 34,000 companies using their application. To help your business get started with Hubstaff, use promo code YOLO and get 60 days FREE when you visit: millionaire-interviews.com/hubstaff On Episode 104, Eric Gilbert Williams talks about his journey from rock-bottom to building and selling a multi-million dollar business. Now, Eric is taking his business experience and coaching entrepreneurs like you, so you can increase your bottom line. For a limited time, you can book a complimentary one-on-one session with Eric to find solutions for your business, no strings attached, simply visit: millionaire-interviews.com/egw-coaching
Richard Lanchantin, CEO of Qstream, a company focused on making salespeople great at what they do by combining performance insights and coaching support joins us in this episode of the SalesStar podcast. Key Topics Discussed in The Episode: Top challenges faced by technology sales and marketing teams with creative tips on overcoming them! Mentoring and leadership development skills for technology sales and marketing teams Evolution of the role of the tech sales person Best practices to optimize one's salestech stack Predictions for salestech in 2020
How we measure learning makes a big difference. The right measure can be motivational and harnessing gamification to get a virtuous circle going that reinforces learning, the wrong measures can do the opposite. They can be a costly overhead that reward the wrong behaviours, demotivate, and probably track things that don't really matter. In this episode I talk to Rich Lanchantin of Qstream about the importance of productivity/performance metrics in a company's ROI measurement of their L&D efforts. Rich sets the Qstream vision to ensure our microlearning solution delivers long term value and measurable outcomes for our enterprise customers, partners, their employees and our investors. Prior to Qstream, Rich spent 30+ years in customer success and sales leadership roles for notable life sciences and software companies. He is dedicated to listening to customer, market and internal feedback to continuously inform product, sales, services and marketing direction to fuel Qstream’s growth and customer success
Gary Swart is a partner at Polaris Partners, investing in technology and healthcare companies, out of their San Francisco office. He represents Polaris on the boards of Quantcast, SimplyInsured, FloQast, Falkonry, Faro Health, and Qstream. He also served on the board of CliQr (Cisco). This Episode is Sponsored By: Freshbooks invoicing and accounting software is designed specifically for small business owners. Freshbooks grows alongside your business, so you’ll always have the tools you need when you need them without ever having to learn the ins and outs of accounting. Try it FREE for thirty days, no catch and no credit card required, just go to: millionaire-interviews.com/freshbooks Hubstaff makes invoicing super easy. Hubstaff is not designed for one type of business, which is why there are over 34,000 companies using their application. To help your business get started with Hubstaff, use promo code YOLO and get 60 days FREE when you visit: millionaire-interviews.com/hubstaff On Episode 104, Eric Gilbert Williams talks about his journey from rock-bottom to building and selling a multi-million dollar business. Now, Eric is taking his business experience and coaching entrepreneurs like you, so you can increase your bottom line. For a limited time, you can book a complimentary one-on-one session with Eric to find solutions for your business, no strings attached, simply visit: millionaire-interviews.com/egw-coaching Want to Support the Show? Well we'd love for you to join our Patreon Group! What's in it for you? Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon.
Zipcar’s first investor, Jean Hammond, is Boston’s indispensable angel. Her hands-on approach has been pivotal to the success of her startup and several others. She co-founded the leading accelerator for educational technology startups, LearnLaunch. The interview was great fun and hugely instructive to me. Don’t miss it! Here are some highlights: Sal Introduces Jean Hammond From Studying Biology at Boston University to Running a Food Warehouse Jean Decides She Needs a Rigorous MBA – Goes to MIT Sloan Moved to Edinburgh & Worked at Fast-Growing Computer Networking Startup “By the time I left there [Spyder], I felt like I'd done all the different functions in a little startup and done it while growth was going on.” Jean Hammond Founds AXON “AXON was four years old when 3Com acquired it and had grown quite rapidly to a pretty good business, and we got a pretty good price.” Jean Hammond’s Second Startup, Quarry, Suffered from Bottlenecks in Telecom Infrastructure “We live in a magic world of technology today that just things you wouldn't have imagined could happen are happening every day.” “First, I wish to thank listener Phillip L. 36 for this great review on iTunes” Jean Hammond Becomes Zipcar’s First Investor “By coming back into town and talking to everybody, I found out that I was an angel investor. I didn't even know that all of that time.” This Is Why We Call Her the Indispensable Angel Jean Hammond Invests Widely with Boston’s Angel Community Golden Seeds & Teaching Angel Investing Jean Hammond Starts the Activity that Would Lead to the Founding of LearnLaunch, the Ed Tech Accelerator “Education is a really interesting industry. It's the last of the giant industries, well over five trillion globally, maybe six, to digitize.” “Qstream is based on technology that actually understands how memories are fixed.” “…learning science is quite clear that we need to be striving, taking a little bit harder than you took the last time.” “…some of our most excited investors in the LearnLaunch accelerator are coming in from India and China and Japan because they want to be a part of these changes.” Jean Hammond’s Thoughts on the Importance of Boards to Startups “Being a board member for a startup is actually quite a challenging job…” Jean Hammond’s Parting Thoughts
Invest Alongside Boston's Leading Angels in Our Syndicates: OPT IN HERE In this interview, repeat founder Jo Schneier addresses the problem of providing effective training to the 64 percent of the population that does not have a college degree. Drawing on Jo’s experiences and prior startups, Cognotion’s opening gambit is a training platform for Certified Nursing Assistants (CNAs) an occupation with stratospheric job turnover. Cognotion seems to be succeeding in improving retention of its client’s CNAs. Here are some of the topics addressed: Sal’s Pitch for the Angel Invest Boston Syndicate Sal’s Intro of Jo Schneier How Jo Schneier Became an Entrepreneur Jo Schneier Is Pulled into Cognotion “We looked at all of the 64 percent of Americans that don't get a college degree, a four-year college degree. And we were asking ourselves, where did they land in the workforce? And were there opportunities for them where they can move from a minimum wage job up the ladder a little bit, so they start on the pathway up for economic mobility.” “Right, so instead of paying an agency three to six thousand dollars to place somebody, they essentially become the school for this new employee.” “Yeah, the turnover rate for CNAs and at skilled nursing facilities is 147 percent in the first month…So, if we can get somebody to four months, the likelihood they're gonna stay for four years is significantly higher.” How Cognotion Built Its Team Features that Make Cognotion’s Learning Platform for CNAs Effective “…we formed channel partnerships with some larger institutions that are already selling into this space.” “So, our biggest competitors are in-person schools.” Qstream as a Possible Model? Cognotion’s Funding Trajectory $5.5 Million Angel Round Advice to Founders & CEOs – Absorb the Stress & Hire People Smarter than You “This is a complex time in America's history. And I think it's a unique opportunity, also, for people who are smart and dedicated entrepreneurs to look at how can we participate in improving the economy today.” Jo Schneier on AI & Employment
Steve Preston, Chief Marketing Officer of QStream and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.
In this episode, we sit down with Dr. Sheva Quinn as she discusses the many different forms of support when starting a business, success is not about how much money you make, and why a woman sent her an invoice after a Facebook Messenger conversation. For ACT Prep from OWLS: https://the-owl-academy.teachable.com Teaching Resources: https://www.teacherspayteachers.com/Store/Teaching-With-Owls Have comments or want to advertise on The Startup Life? counsel@askowlsolutions.com
In this episode we talk to Duncan Lennox, Co-founder and CEO at Qstream.
You know the saying: different strokes for different folks? The same concept applies to delivering feedback to your sales reps. The problem is, most CRMs are missing this crucial sales analytics metric. Reps grow at different speeds in different areas, but the goal is to always grow up and to the right together. So how do you collect data and personalize feedback at scale? In this episode, Duncan Lennox, Co-founder and CEO at Qstream, talks about how you can improve sales rep productivity and performance at scale.
In this episode of the Irish Tech News podcast Ronan talks to Duncan Lennox the CEO and co-founder of Qstream. Duncan talks about his background, how Qstream founded at Harvard, what Qstream does. and why Qstream will move from sales into other areas.
In this episode, Duncan Lennox, CEO and co-founder of Qstream, discusses how training sales reps has completely changed, even though reps are still being trained the same way as they were before. Among the many topics we discuss are: How sales reps should be educated to focus on the outcomes we are tryting to achieve. Why focusing on sales training is not an effective strategy. Why changing behaviors of sales reps will improve sales and your bottom line. How using Qstream can propel your sales force. If you are a sales leader or sales manager, then be sure to check out this episode!