Podcasts about goodby silverstein partners

In partnership with our LinkedIn Asian Alliance, we are thrilled to welcome Bonnie Wan, partner and head of brand strategy at Goodby Silverstein & Partners, to our next Speaker Series event. Bonnie is known for her profound insights into life's complexities and her ability to convey them with clarity and warmth. Her new book, The Life Brief, has touched the hearts of readers worldwide, offering a fresh perspective on personal growth, resilience, and embracing life's journey. During our event, Minjae Ormes, our VP of brand and consumer marketing, will join Bonnie to discuss her thoughts on navigating life's twists and turns, finding purpose and meaning, and embracing the power of storytelling as a tool for personal transformation.

This week, Girls That Create host Erin Prather Stafford chats with Courtney Nelson, President of TBWAChiatDay LA, a creative advertising agency based in Los Angeles. In her role as President, Nelson sets the vision and strategy while overseeing all day-to-day operations for the LA office. Under her leadership, the agency has clinched significant new business wins including Jack in the Box, Sephora, and Levi's, while continually pushing creative boundaries through groundbreaking initiatives like Design x Disruption (DXD), PLEX by TBWA, and FEED by TBWA. More About Courtney Nelson  Prior to joining CDLA, Nelson spent notable stints at Wieden+Kennedy, Goodby Silverstein & Partners, and Deutsch as a brand leader creating impactful campaigns for brands including Nike, Coca-Cola, Levi's, Instagram and P&G. To learn more about TBWAChiatDay LA, visit tbwachiatdayla.com Which two Olympic ads still make Erin tear up? Visa: Go World, Jansen and P&G 'Thank You, Mom' About Girls That Create Host Erin Prather Stafford launched Girls That Create to support the parents and caregivers of creative girls while encouraging greater female representation across the arts. For more information, go to girlsthatcreate.com and follow and connect on Instagram, Pinterest, Facebook, and YouTube.   WordofMomRadio.com  

“When you have the clarity of your essence - who you are, what you stand for, what you believe in, and then also your ambition distilled in a way that sticks, in a way that you remember it, you can call it in and call upon it whenever you need” - Bonnie Wan Bonnie Wan is an author and a speaker as well as Partner and Head of Brand Strategy at the world renowned advertising agency, Goodby Silverstein Partners. Alongside her new book, The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write “creative briefs” for their lives. Some big takeaways from this episode: Perceived selfishness is good: it's okay to sit with yourself and ask what you want, even if it feels selfish and/or uncomfortable  Our partnerships are most vulnerable in transition: when we're faced with new life milestones we bring a period of transition into our lives that shines a spotlight on cracks in our relationships, forcing us to make conscious, intentional choices Allow yourself to get messy: acknowledge that our society puts pressure on women to hustle and be perfectionists, but courage, creativity, joy, and so many other things are found in the mess Pre-Order “The Life Brief” Here Website Instagram If you find value in these conversations, please take a moment to rate and review the podcast. It helps us reach a larger audience looking for soulful insights! And, for an even deeper dive, check out our newly launched online community, Cheaper Than Therapy Community. Weekly process groups, live workshops, and one-on-one interactions with us and an amazing supportive community! Check it out here: https://vanessa-bennett-dene-logan.myshopify.com/collections/the-community  Connect with Vanessa: Instagram: @vanessasbennett TikTok: @thecodayoda YouTube: https://www.youtube.com/@vanessabennettlmft5631  Connect with Dené: Instagram: @dene.logan TikTok: @dene.logan ------------------------------ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P's Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It's a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency's Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency's first Chief Creative Officer. Under her leadership, GS&P was named the “Most Innovative Advertising Agency” and the 36th “Most Innovative Company” in the world by Fast Company in 2021, “Agency of the Year” by Campaign and Forbes with Ad Age picking the agency as a runner-up to “Agency of the Year” in 2019 and 2020. In 2021 Ad Age crowned Margaret “Chief Creative Officer of the Year” and Campaign named Margaret “Creative Person of the Year.” Over the years, she has been recognized as one of the industry's top chief creative officers by Forbes, Business Insider, Adweek and The Drum. Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&AD. About GS&P: We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.   Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients' businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

Do you know what you truly want from your life?  “You can't have it all but you can have what matters.” Bonnie Wan   That's her motto and mantra. In her interview she talks about where she grew up, her journey and her inspiration.  As the creator of “The Life Brief,” Bonnie Wan has crafted a strategy for helping everyday people live with greater clarity, creativity, and courage.  “The Life Brief” has grown from an agency talk into a workbook, keynote talks and workshops. Wan has shared her work in a Masterclass on Advertising & Creativity, on Katie Couric's Katie talk show, and on HuffPost Live. Bonnie Wan is author, speaker and teacher of The Life Brief, a practice for creative and courageous living.  Bonnie is also Partner and Head of Brand Strategy at the world renown advertising agency, Goodby Silverstein & Partners, creators of “got milk”, the Budweiser lizards and decades of culture driving creative campaigns. In addition to overseeing clients such as BMW, Comcast, Frito-Lay and HP, Bonnie's work also includes innovative, award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial injustice and college-campus rape. Bonnie has spent the last three decades building brands, making meaning out of messes and obsessing about human behavior.  In 2010, during a personal crisis of meaning, Bonnie wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Ultimately, The Life Brief has kicked off ten years of adventure, packed with unexpected twists and unimaginable gifts.  https://www.ideaarchitects.com/our-authors/bonnie-wan/ https://goodbysilverstein.com/leadership/bonnie-wan As always leave a review if you enjoyed these stories and follow us on Instagram or visit the webpage of the Wyoming Humanities! Sign up for the podcast newsletter using the QR code of follow this link: http://eepurl.com/igy4fH

Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she's running the creative department as chief creative officer. Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She's led Goodby's team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people's dreams for the Dalí Museum. In this episode, Johnson talks about her career, how she brings others along for the ride and how innovation is reshaping the work the agency does. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook's Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.

We're back with another installment of Standing Out in a Saturated Market 2022.   On this episode, Workbook's Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.

Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?  In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide).  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.   About the Moderator: Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business. Heidi is a talker but also a good listener who likes to solve problems and connect people. About APA NYC: APA is a non-profit trade organization built by photographers for photographers. Now in our fourth decade, APA exists to provide business tools and creative inspiration which help photographic artists of all levels run a smarter, more creative, and profitable business.

On this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners.    In their conversation, Heather and Dan discuss what it is like being a musician turned art producer, working as part of an internal agency, and how constant reinventing and evolving is part of the industry.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Dan Southwick on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

David Suarez joins us on the Breaking & Entering Podcast to talk about his role as Executive Creative Director at Goodby Silverstein & Partners NYC. A growing branch, I ask how the NYC office is growing, their plans, and all about his break-in story. We learn what he looks for in portfolio's and I received some inspiration on working hard on briefs, even if you're not quite hired by the agency yet. David keeps this episode clear and concise and has the awards and experience that make him a phenomenal guest and must listen. For all copywriters, art directors and strategists, this is an excellent episode for you. Connect with him by visiting our Instagram page @Breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message

Have you ever asked yourself these hard questions...What do you really, really want in your life?  What matters most to you?  These are the questions you will find in the Life Brief.  The Life Brief is the creation of Bonnie Wan. It's a practice that helps you uncover what you really want in life in order to live with intention, creativity and joy.  In 2010, during a crisis of meaning, Bonnie took her professional experience as a creative strategist and wrote a creative brief for her life. The resulting Life Brief not only saved her marriage and took her family down a new and exciting path, but it was also the beginning of her work to help others evaluate their lives to find the things they desired most.  When my friend Erin introduced me to Bonnie and to The Life Brief, I knew I needed to have Bonnie on the show. Her energy is palpable, her boldness admirable and The Life Brief is without a doubt an exercise that everyone should explore.    About Bonnie Bonnie Wan is creator, speaker and author of The Life Brief, a practice that helps people live with intention and imagination. As Partner and Head of Brand Strategy at Goodby Silverstein & Partners, Bonnie has spent almost three decades building brands for clients like Nest, Comcast, Adobe, HP and BMW. Her creative work also includes innovative, award-winning campaigns fighting child sex trafficking, racial justice, gender inequality, cyberbullying and college-campus rape. In 2010, during a crisis of meaning, she wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief not only saved her marriage but kicked off ten years of family adventure filled with unexpected twists and unimaginable gifts. Today, Bonnie teaches others how to get clear and then creative about living their best lives through her Life Brief Workbook, workshops, retreats and key note talks. Bonnie is featured in the documentary film, The Big Flip which chronicles four breadwinning moms and their stay-at-home husbands. She has appeared in Jeff Goodby and Rich Silverstein's Masterclass on Advertising and Creativity, Katie Couric's Katie show as well as HuffPost Live. She lives with her husband, four kids and Charlie the dog.   Connect With Bonnie Website https://thelifebrief.com Instagram  https://www.instagram.com/livingthelifebrief/

Graham North is a brand consultant who thinks the brand strategy process is in dire need of reinvention. He works at San Francisco agency Goodby Silverstein & Partners, where he invented and leads a brand strategy called Brand Camp, which combines rigorous research, radical collaboration, and a touch of brand therapy to help leadership teams make hard tradeoffs to align on better brand strategies. For his role in building Brand Camp, he was named Campaign's 2020 Strategic Planner of the Year.  Graham is also Founder of The Weekend, a weekend-long brand accelerator consultancy. In this episode…. Graham North says his title is itself a branding issue. He would know as he's something of a brand consultancy expert. According to Jeff Goodby of Goodby Silverstein & Partners, “Graham is spearheading a new way of thinking and approach to clients' problems. It is exactly what clients need in this time of crisis and rapid reinvention.” In a 2016 article titled How the Advertising Industry is Wasting Talent, Graham posits the following thought: “Listen more. Doggedly remove barriers in the creative process, and stop trying to swoop in with all the answers.” He remains firm on this point and restates in this interview that his number one piece of advice is to “listen like you're wrong”. In this episode of What CEOs Talk About, host Martin Hunter and Graham North dive into what exactly makes (and breaks) a brand. They discuss what a brand is and is not, how to get to the core of what you actually do that defines your brand, why listening is a necessary part of identifying your brand, and some of Graham's process in defining brands for clients.

Today, I'm having a GAS with Kalle Hellzen, the Chief Creative Officer at 180 Amsterdam; one of Europe's most renowned creative shops.   Kalle joined 180 after an eight-year European hiatus. He served as executive creative director at R/GA and helped build the company from scratch to over 75 employees in just two years. Previously he established the creative arm of ACNE in the US as partner, creative director and director. He also held executive creative and innovation positions at award-winning game development studio Toca Boca and Goodby Silverstein & Partners. Throughout his career, Hellzen's work for has garnered a swath of international accolades including Cannes Lions, Art Director's Club, SXSW, the One Show, Clio Awards, Epica, New York Festivals and many more. -- Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more... -- GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms. -- http://www.gasismusic.co.uk​​​ -- © GAS™ Music 2021

Anna Maria Araujo is an all-star account coordinator at Goodby Silverstein and Partners. She breaks down how she was able to get a job last May mid pandemic. Head to our Instagram to follow her and see her recommended resources here https://www.instagram.com/enteringad/?hl=en --- Send in a voice message: https://anchor.fm/breakenter/message

As we slide into the final month of this year, I caught up with the dynamic Malika Reid, art director at Goodby Silverstein & Partners. While her stomping grounds are usually in the Bay Area, Malika was down in Tulum, Mexico for a much-needed respite from the U.S. (I know that's right.)Malika talked about her day-to-day work at GS&P, and shared how her background growing up in south Florida among Caribbean family members and community helped shape her creative approach. She also spoke about how she first became interested in advertising, working with nonprofits, and and growing into her own unique voice. According to Malika, anyone can chart their own path, and her life and career are living proof of that!LinksMalika Reid's WebsiteMalika Reid on InstagramMalika Reid on TwitterBag of LiesNeed some inspiration for shopping this year? Our merch store is back, and just in time for the holidays! Shop our collection over at Mon-Cherry, and use the promo code GIFTGUIDE for 50% off your order of $50 or more! Offer ends December 15!https://mon-cherry.com/collections/revision-path/Also, check out our 2020 Holiday Gift Guide for even more gift-giving ideas! https://revisionpath.com/2020-holiday-gift-guide Like this episode? Then subscribe to us on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or wherever you find your favorite shows. Subscribe and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us! Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA. Looking for some creative consulting for your next project? Then let's do lunch! You can also follow Revision Path on Instagram and Twitter. Come chat with us! And thank you for listening!

In this episode Nikky's guest is Matt Dunn, Art Director at Goodby Silverstein & Partners. During this talk they discussed about relocating to San Fransisco, Matt's work and his side hustle which went viral and was published by VICE, Buzzfeed, Time Out and Huffington Post, to name a few. This then landed him jobs with dream companies as a junior such as Mother and Widen + Kennedy.

Nancy Reyes is an industry veteran with over 20 years combined agency and client-side experience. She joined TBWA's New York headquarters in 2016 and serves as the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include Mountain Dew, TD Bank and Hilton Hotels.Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand's wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes' advertising career was spent in Goodby Silverstein & Partners' San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.TBWAChiatDay is the New York office of TBWA, known as the Disruption® Company. They help brands find strategic and creative white space through the power of Disruption. Their roster of clients includes world leading brands such as McDonalds, Mountain Dew, Mayo Clinic and adidas. They are considered to be one of thew world's leading creative companies recognised by Fast Company in 2019 and 2020 as one of the  'World's Most Innovative Companies'.https://tbwachiatdayny.com 

Suscríbete a la 💌 NEWSLETTER SEMANAL 💌 en http://filispin.es Para recibir un resumen semanal de las noticias más importantes del sector del marketing, la comunicación y la publicidad. -------------------------------------------------- Facebook anuncia oficialmente Instagram Reels Allá por el mes de noviembre, ya les contamos en este podcast que Instagram estaba probando Reels en Brasil. 8 meses después, se ha hecho el anuncio oficial en canales de comunicación oficiales, los “about”, una especie de blog de Facebook en el que comentan aspectos de sus aplicaciones. Básicamente se trata de TikTok llevado a Instagram. Videos editables y personalizables de 15 segundos. Seleccionando “reels” en la parte inferior de la cámara aparecerán diferentes opciones para crear los vídeos. Edición de audios, de velocidad, de alineación, etcétera. Para ver reels de otras personas, simplemente habrá que entrar en sección Reel dentro de la pestaña “Explora”, como cuando se busca a cualquier usuario, hashtag o localización. A diferencia del famoso ocultamiento de los likes, esto, al menos, en España podemos asegurar que sí ha llegado. Al gobierno estadounidense seguro que le gusta más Reels que TIkTok. https://about.fb.com/news/2020/08/introducing-instagram-reels/ Y seguimos con la misma aplicación porque trae otra novedad muy potente para las marcas y para el marketing de influencers. Llega Instragam shop, el e-commerce en el que comprar sin salir de la app Si reels supone una novedad a nivel usuario, Instagram Shop lo es para anunciantes. Y como Facebook no da puntada sin hilo, llega de la mano de Facebook Pay, el sistema de pago seguro para las aplicaciones de su grupo. En su nueva pestaña integrada en la sección “Explora”, que va a estar más llena que la linea 1 del metro de Madrid en Atocha Cercanías un domingo por la tarde, Instagram Shop presentará un carrusel de “Colecciones” con contenido elegido por el equipo de Instagram orientadas a inspirar a los usuarios, y gracias al lanzamiento de Checkout, los consumidores pueden hacer clic en “Comprar en Instagram”. Las recomendaciones estarán personalizadas en cada usuario basándose en función de las cuentas que siguen y las empresas que utilizan Instagram Shopping. Punto este que, si funciona como en Facebook, puede ser foco de mucha risa. La sección de sugerencias, se encontrará dentro de la pestaña de Instagram Shop. Facebook busca desde hace tiempo monetizar su familia de aplicaciones al convertirlas en un eCommerce y con esto han dado el paso al superar la mala imitación a milanuncios, con los anuncios de facebook. Aunque, personalmente, me huele más a intentar potenciar el sistema de pago Facebook Pay, otra característica copiada. Entre compras y plagios, Facebook demuestra que no hace falta ser creativo para triunfar. https://marketing4ecommerce.net/llega-instagram-shop-un-nuevo-lugar-donde-descubrir-y-comprar-sin-salir-de-la-app We are Marketing son los encargados de llevar la estrategia digital de la Comunitat Valenciana Con un presupuesto global de 1.520.000 euros y que incluye un plan general de marketing acompañado de un plan de medición, comunicación y participación de eventos, We Are Marketing será la encargada de gestionar el nombre de la Comunitat Valenciana a nivel nacional e internacional. Por lo que se refiere a la estrategia de contenidos, se centrará en la administración y dinamización del escaparate turístico, así como en la creación y el mantenimiento de un videoblog turístico y de una agenda cultural. La estrategia de redes sociales estará basada en el marketing móvil y de influencers. Asimismo, el email marketing pondrá foco en el mantenimiento y la segmentación de la base de datos y en la creación de boletines turísticos mensuales. El punto fuerte será la publicidad digital y SEM, que englobará la publicidad en operadores y agencias de viaje online, las redes sociales viajeras y los metabuscadores turísticos, mediante publicidad display. El objetivo es posicionar a “La terreta” como referente turístico creando fuertes vínculos con los visitantes y ser un referente de la experiencia que supone vivir el Mediterráneo. Senyors i senyroes de We Are Marketing, pot escomençar la mascletà. https://www.hosteltur.com/comunidad/nota/023319_comunitat-valenciana-presenta-su-nueva-estrategia-de-marketing-online.html Google confirma que las búsquedas sobre medio ambiente se dispararon en marzo Las búsquedas en internet sobre medio ambiente y cambio climático crecieron un 135% en el último año y algunas comunidades duplican e incluso triplican este volumen. El estudio, 'Sostenibilidad energética: el usuario comprometido y la industria', elaborado por analistas de Google y su división de Surveys, desprende que las búsquedas relacionadas con esta materia crecieron un 135 por ciento y las específicas sobre energía verde aumentaron un 60 por ciento en el último año. Además refleja que el confinamiento elevó en marzo más de un 20 por ciento las búsquedas en internet sobre medio ambiente y que los usuarios más interesados son las mujeres, los sin hijos, y los que tienen entre 45 y 54 años. La tendencia apunta que 8 de cada 10 españoles se muestran "comprometidos" con la sostenibilidad energética, aunque a riesgo de ser políticamente incorrecto, creo que este dato contiene más gente preocupada por el desproporcionado e injustificable precio de la factura que por el medio ambiente. Les dejamos un link en nuestra newsletter para que puedan leer y ampliar esta información que, sin ningún género de duda, demuestra que cada vez son más las personas preocupadas e involucradas en el mundo de la ecología. https://www.europapress.es/sociedad/medio-ambiente-00647/noticia-busquedas-medio-ambiente-aumentaron-135-ultimo-ano-20-mas-marzo-covid-19-google-20200421140303.html Hoy vamos a tener mucha pandemia. Por ejemplo, el análisis de las identidades visuales en 18 países. Las consecuencias de la pandemia global también ha afectado a los diseños. Y no, no hablamos de los rebrandings que no aportan nada, salvo una página en algún medio. En un artículo se ha estudiado cómo han sido los diseños relacionados con este periodo en 18 países distintos. Por ejemplo, en Argentina ha adoptado una campaña textual con una gráfica básica de los colores de su bandera albiceleste, una tipografía al estilo Sans Serif y una composición minimalista. En España, se ha hecho bajo un contundente #EsteVirusLoParamosUnidos, Se combina el color nacional amarillo con el negro, acompañado con el logotipo del Gobierno de España-Ministerio de Salud. Aquí, el texto es clave para diseñar la composición, ya que se trata de un diseño minimalista en el que lo único que destaca es el claim en bold y mayor tamaño, con una tipografía extended que en algunos casos dificulta su legibilidad. Así hasta 18 países hispanohablantes como Panamá, México, Perú, Colombia, etcétera. Las conclusiones son bastante curiosas: Sólo 3 de los 18 países deciden optar por una identidad visual que conecte salud y colectivo por encima del sentimiento de nación. Más de la mitad de los países analizados no tienen una identidad visual definida y la mayoría optan por tipografías bold. Les recomendamos leer el artículo que podrán encontrar a través del enlace de nuestra newsletter. https://brandemia.org/analisis-las-identidades-visuales-del-covid-19-en-18-paises-al-microscopio-0 En lo que a campañas se refiere empezaremos hablando de acciones. En el punto de venta, para ser más concretos. Y sin nada que ver con ninguno de los dos temas. Seat abre un bar de tapas para vender sus coches La firma española inaugura el restaurante Hola Tapas Bar en Viena (Austria) para que los clientes disfruten de la comida española mientras conocen las últimas novedades de Seat. Este nuevo restaurante es fruto de la asociación de Seat, con su marca Cupra, con el chef Juan Amador y abrirá sus puertas el próximo 17 de agosto. Hola Tapas Bar nace con dos enfoques: el de restaurante tradicional pero también del de ofrecer un servicio de tapas para llevar y busca crear nuevas experiencias a los clientes. La elección de Austria se debe a que en ese país, Seat es la tercera marca con mayor número de ventas. https://www.elespanol.com/motor/coches/seat/20200728/bar-tapas-seat-utilizara-vender-coches/508700049_0.html Una de las protagonistas ha sido la pandemia. Muchas piezas han girado en torno a a todo lo relativo a la pandemia y sus consecuencias. Por ejemplo, esta acción que me ha recordado vivamente a las ideas que tenía yo cuando estaba en primero de carrera. KFC pide se cambie el nombre de una estación de metro de lavapiés a … lavamanos La cadena del pollo pollo quiere ayudar a seguir concienciando a la gente de la importancia de seguir las recomendaciones y para ello ha hecho llegar a Metro Madrid una petición del cambio temporal del nombre de la estación de Metro Lavapiés a Lavamanos. A la espera de la respuesta del Metro de Madrid, algunos usuarios en RRSS ya están empezando a mostrar su apoyo a esta iniciativa a través de una petición de firmas en Change.org. Una idea propia de una sociedad cada vez más infantilizada. Y, quizás por ello, podría hasta tener éxito. https://lapublicidad.net/kfc-pide-que-se-cambie-el-nombre-de-la-estacion-de-lavapies-por-metro-lavamanos/ Vamos ahora con las marcas fijas de este podcast y los temas fijos desde hace meses. McDonald’s busca tocarnos la patata con una historia de la nueva normalidad Lanzado en Países Bajos, una pareja de abuelos deciden montarse en su coche, pasar por uno de sus restaurantes y sorprender a sus nietos con una cena improvisada en la que mantienen la distancia de seguridad. La pieza de TBWANEBOKO Amsterdam, cuenta con una versión acústica de la canción «Don’t You (forget about me)» de Simple Minds, canción lacrimógena fácil presente en una ingente cantidad de anuncios. Parece que la pandemia se está llevando miles de puestos de trabajo y la originalidad. No se pierdan la redacción de la noticia. 100% millenial. https://lacriaturacreativa.com/2020/07/23/este-bonito-anuncio-de-mcdonalds-cuenta-una-historia-sobre-la-nueva-normalidad/ Y, como no Burger King también trae cosas nueva. El mismo tema pero desde una perspectiva completamente distinta. Y con una doble ración. Burger King celebra la navidad para que se acabe cuanto antes este año La compañía de comida rápida ha decorado uno de sus restaurantes de Estados Unidos con luces, árboles de Navidad, nieve artificial y otros adornos navideños como si de diciembre se tratase además de transformar sus canales en redes sociales y la aplicación BK con villancicos e imágenes propias del periodo navideño. El spot creado por David São Paulo y David Miami es el típico vídeo en el que la gente hace resumen de cómo ha ido el año y muestran sus deseos para el próximo frente al restaurante decorado con todos los adornos navideños. Señor King, por favor, tráiganos a España estas cosas. Necesitamos un aire fresco de buena creatividad. https://lacriaturacreativa.com/2020/07/24/burger-king-celebra-la-navidad-en-julio-para-ver-si-asi-se-acaba-2020-de-una-vez/ Y además le añade una pantalla protectora a su corona Si hace unas semanas creaban unas coronas gigantes para mantener la distancia, la agencia peruana Mood, ha convertido la corona en un «escudo» facial que ofrece una protección adicional a la que ya proporciona la mascarilla. Se anunció en RRSS que se lanzaría en una edición limitada de 45 unidades que se podían conseguir el pasado 24 de julio en uno de los establecimientos que Burger King tiene en Perú. Esta iniciativa forma parte de las acciones que la marca está llevando a cabo en el país hispanoamericano para promocionar los protocolos de seguridad que han implementado en sus establecimientos para asegurar la seguridad de sus clientes. Muy buenas las ideas de Burger King. https://lacriaturacreativa.com/2020/07/30/burger-king-reinventa-su-corona-y-le-anade-un-protector-facial/ Bosch car service se apunta a los mensajes optimistas Pese a tener casi 100 años, Bosch no es una marca que destaque especialmente dentro de la creatividad publicitaria ya que su comunicación está dirigida a talleres y profesionales de la mecánica y la automoción. La nueva campaña, creada por Comunica+A, va dirigida además al público en general. Con ella, Bosch Car Service busca acompañar a la sociedad para que siga avanzando con la seguridad de tener siempre cerca a la red de talleres de confianza. Se estima que la campaña impacte al menos a 13 millones y medio de espectadores mediante sus 500 pases en Telecinco y Cuatro de Mediaset, Movistar y Gol T, además de las RRSS donde cuenta con decenas de miles de seguidores. CIerto es que el spot no ganará un león de cannes ni aparecerá en la lista de los TOP, pero sí despierta cierta simpatía por una marca que no suele acercarse al gran público. Podrán ver la pieza en nuestra newsletter a la que pueden y deben suscribirse en filispin.es https://youtu.be/j_-H3UoNeas https://lapublicidad.net/bosch-car-service-transmite-un-mensaje-de-ilusion-y-tranquilidad-para-todos/ Los animales y su cuarentena permanente plasmados en un anuncio animado La agencia londinense Engine ha encontrado la forma de crear conciencia sobre los animales en cautividad. Han creado un spot animado en el que diferentes animales enjaulados cuentan historias basadas en testimonios reales de personas que padecieron la cuarentena. Los responsables de la animación son el estudio Aardman, creadores de películas como «Wallace & Gromit» o «Chicken Run» y del corto ganador del Oscar en 1989 «Creature Comforts». De hecho, el estilo de este anuncio rinde homenaje a este corto, que critica las condiciones en las que viven los animales en los zoos Ya saben dónde encontrar el vídeo, ¿verdad? Efectivamente, en filispin.es y nuestra newsletter. https://youtu.be/5B7BQKmq7FM https://lacriaturacreativa.com/2020/07/28/este-anuncio-animado-muestra-que-los-animales-en-cautividad-viven-en-una-cuarentena-permanente/ Nike también se apunta a la lucha contra el coronavirus con otra genialidad «You can’t stop us» es el lema que Nike ha escogido para lanzar diferentes anuncios durante la pandemia. En estos, se lanzan mensajes de esperanza, unidad y motivación para mantenerse en forma durante este tiempo. El nuevo anuncio, lanzado con motivo de la vuelta de la NBA, muestra una pantalla partida en la que las imágenes están sincronizadas al milímetro. El montaje subraya, de forma muy inteligente, las similitudes compartidas por los entusiastas del deporte cotidianos y los atletas de élite de todo el mundo. Para realizar el spot, obra de Wieden+Kennedy Portland y narrado por la jugadora de fútbol estadounidense Megan Rapinoel, Obra de Wieden+Kennedy Portland y narrado por la jugadora de fútbol estadounidense Megan Rapinoe. A mí, me ha recordado a la campaña “Conectados podemos más” que lanzó Movistar de la mano de Young & RUbicam Perú hace unos 10 años. Les dejamos los enlaces a esta excelente obra. La de Movistar https://youtu.be/2M2JlC0NZik y la de NIke https://youtu.be/WA4dDs0T7sM en nuestra newsletter. https://lacriaturacreativa.com/2020/07/31/you-cant-stop-us-el-sorprendente-spot-a-doble-pantalla-con-el-que-nike-planta-cara-al-coronavirus/ Después de tantas noticias sobre la nueva realidad, la cuarentena, el virus y la madre que crió a Peneke, este campaña interesará a más de uno. Islandia te invita a gritar y desahogarte Vale, es cierto que hacen referencia a la cuarentena. Sin embargo, la obra de la agencia M&C Saatchi UK titulado “let it out”, comienza con varias personas confinadas en sus casas mientras se intentan cortar el pelo, terminar un puzzle o ver un programa de televisión, A continuación, estas personas rompen con lo que están haciendo y sueltan varios gritos a todo volumen que los transportan, como por arte de magia, a un paisaje al aire libre. La campaña, que se emitirá en en Canadá, Dinamarca, Alemania, y los dos unidos, Reino y Estados, se complementa con una campaña digital a través de la cual las personas de todo el mundo puedan mandar sus gritos a diferentes lugares de Islandia. Personalmente, me encanta el concepto pero la ejecucíón... ¿No les parece que sacándolo del contexto del Coronavirus y dándole mayor globalidad hubiera sido más potente? https://lacriaturacreativa.com/2020/07/16/islandia-invita-a-gritar-y-desahogarte-de-tus-frustraciones-tras-el-confinamiento-con-esta-divertida-campana/ Tantas noticias sobre el mismo tema dan ganas de huir. Buen momento para hablar de Alsa que presenta su campaña de verano. Tras el cambio de imagen que presentaron a principios de año, y a través de VCCP Spain, supone la primera campaña de esta nueva era. Bajo el concepto "Vive un verano Alsa" y con el objetivo de posicionar el viaje en un autobús como la mejor opción para disfrutar de este verano, la campaña enfatiza los beneficios más relevantes para el viajero vacacional, como la seguridad, la enorme variedad de destinos, las tarifas asequibles, la alta frecuencia de salidas, la posibilidad de llevar equipajes especiales, la sostenibilidad o la comodidad de los autobuses de Alsa. VCCP Spain ha desarrollado una campaña integrada de ámbito nacional, dirigida especialmente al target joven y que se desarrollará en varias fases hasta el mes de septiembre, contando con spots de TV de 45”, 25” y 10’’, un plan en medios digitales en Youtube, así como con Bumber Ads, campaña display (Dynamic Ads) y en redes sociales. https://www.marketingdirecto.com/creacion/campanas-de-marketing/alsa-lanza-su-campana-de-verano-creada-por-vccp-spain Otra opción para huir del monotema nos la trae un marca de coches japoneses. Lexus fomenta el turismo nacional redescubriendo nuestra geografía. Lexus y su agencia digital, SrBurns, junto a Pangea The Travel Store, son los responsables de la campaña “España es mucho mundo”, una acción que viene a apoyar el turismo nacional. Para ello se ha dispuesto la plataforma España es mucho mundo, en la que los usuarios, a través de un sencillo test, podrán descubrir el enclave nacional más acorde al destino internacional que tenían planificado visitar este verano. Además de la web, la campaña viene acompañada de concursos para fomentar la participación de los usuarios con sorteos de escapadas con Pangea The Travel Store. Ahora falta saber cómo evolucionan los rebrotes y si será posible hacerlas realidad como en el caso del concurso de AirBnb del que no hemos tenido más noticias. Algo similar a Lexus, aunque lejos de ser comparable, lo ha hecho Jeep, que incluye imágenes de la geografía española en sus spots sustituyendo las originales, aunque sin nombrar especificamente el tema turístico. https://lapublicidad.net/lexus-redescubre-este-verano-nuestra-geografia-apoyando-el-turismo-nacional/ Adolfo Domínguez utiliza la inteligencia artificial para acabar con las compras compulsivas De cada 5 prendas que compramos hay una a la que sacamos partido y 4 que apenas utilizamos. Adolfo Domínguez, partiendo de ese dato, quiere concienciar sobre la compra compulsiva y la moda de usar y tirar. Para ello ha creado ADN, un modelo de compra personalizada que se propone reducir el margen de error humano con una sencilla fórmula, que un algoritmo aprenda de tus gustos para recomendarte lo que más vas a utilizar. ADN es un servicio de suscripción que selecciona prendas y complementos adaptados al estilo de cada cliente y los envía a su casa sin que hayan tenido que probárselos en una tienda, conjungando la experiencia de los personal shoppers y una inteligencia artifical. La acción, creada por la agencia CHINA, es el primer proyecto I+D+i de estas características desarrollado por una marca europea de moda, y ha sido diseñado durante más de un año con la ayuda de proveedores nacionales expertos en IA, y agencias espaciales públicas como la NASA. https://www.reasonwhy.es/actualidad/adolfo-dominguez-adn-modelo-suscripcion-ropa-2020 Apple celebra el talento creativo de Reino Unido Apple lanzó en 2018 su campaña “Behind the Mac” con la que daban a conocer gente inspiradora que trabaja creando cosas increíbles con sus ordenadores. Ahora, Apple dirige su mirada hacia la escena creativa de Reino Unido a través de varios diseñadores, actores y músicos que usan Mac. Bajo el lema «Made in the UK», el spot muestra una mezcla de talentos emergentes y ya consagrados. https://youtu.be/SGXnhGhLn_Q Creada por TBWA/London, la campaña cuenta también con piezas de exterior que muestran fotos de los creativos junto a imágenes de sus trabajos y mini vídeos de 15 segundos con más información sobre cada creativo para difundir a través de Snapchat, TikTok y Twitter. Con estas piezas, Apple busca afianzar la unión entre sus productos y la creatividad. https://lacriaturacreativa.com/2020/07/24/apple-celebra-el-talento-creativo-de-reino-unido-en-su-ultima-campana-behind-the-mac/ Gilette apuesta por un Animal crossing más inclusivo Animal crossing es uno de los videojuegos que más anunciantes ha atraído en los últimos tiempos. Uno de los más curiosos ha sido Gilette a través de las maquinillas Venus. Han creado cientos de avatares nuevos que muestran diferentes tipos de piel. Así, esta colección incluye 8 tonos diferentes y 19 tipos de piel diferentes. En total, serán 250 combinaciones las que estén disponibles, entre las que podemos encontrar vitiligo, tatuajes, psoriasis, acné, estrías o celulitis. También se han incluido otras condiciones, como prótesis ortopédicas, mastectomías, cesáreas, cicatrices o piel quemada. https://youtu.be/6GqtKbIG5VE Esta acción pretende promocionar la nueva línea de productos de verano Skinclusive de Venus que se basa en la diversidad de la piel de las personas reales. Para descargar estos diseños, basta con entrar en el microsite que Venus ha creado para esta campaña https://www.gillettevenus.com/en-us/animal-crossing y que encontrarán en nuestra newsletter. https://lacriaturacreativa.com/2020/08/06/gillette-hace-animal-crossing-mas-inclusivo-anadiendo-diferentes-tipos-de-piel/ El ecologismo también ha sido un tema comentado. Además de la noticia de google, han venido más campañas y piezas a su alrededor. Estrella Galicia y Cada lata cuenta se unen para fomentar el reciclaje El programa europeo de sensibilización meiodambiental Cada Lata cuenta y Estrella Galicia trasladan su exitoso proyecto #daralata a las playas gallegas con el objetivo de seguir concienciando y sensibilizando sobre la importancia de reciclar para fomentar la economía circular y promover el turismo más sostenible. Dar la lata ha sido nominada a diversos premios por el éxito que ha cosechado en varios festivales musicales de verano. Ante la cancelación de estos para este año, han decidido seguir con el mismo formato. Varios equipos de educadores ambientales, denominados #ResistenciaCircular en referencia a la campaña de Estrella Galicia, recorrerán varias playas de las provincias de A Coruña y Pontevedra durante el mes de agosto con el objetivo de seguir con la labor que ya desarrollaran en los festivales. La campaña estará activa todos los fines de semana de agosto. Entre las playas que recorrerá la #ResistenciaCircular a lo largo del mes se encuentran Riazor, Orzán, Matadero, As Lapas, Adormideras, San Amaro, Oza y Patín en A Coruña, y Samil, O Adro, Bouzas, Alcabre, Da Foz, Fonteíña, A Fontaíña, O Baluarte, Fechiño y O Vao en Pontevedra. Como cierre de la campaña se organizará una Pixelata, una obra de Street art realizado con latas recolectadas a lo largo del mes en la playa de Orzán durante el 28, 29 y 30 de agosto. https://lapublicidad.net/cada-lata-cuenta-y-estrella-galicia-volveran-a-colaborar-este-verano-para-fomentar-el-reciclaje/ La ONU hace un documental sobre la vida de los plásticos en mares y océanos La agencia Goodby Silverstein & Partners para crear este inquietante anuncio que lleva por título «Life Below Water» («La vida bajo el agua») y que muestra a los plásticos desde una perspectiva diferente. Narrado por Morgan Freeman y dirigido por Brian Schulz, el corto imita el estilo de los documentales de la naturaleza, aunque sustituyendo la vida marina con deshechos plásticos. https://youtu.be/QiiMzB2SXGQ Esta campaña ha sido creada para responder al objetivo núm 14 de los 17 Objetivos de Desarrollo Sostenible de las Naciones Unidas. El spot, inspirado en el documental de 1956 llamado “The silent world” hace hincapié en la idea de que los plásticos se han vuelto omnipresentes en el océano hasta el punto que este parece ser su hábitat natural. A mí me ha traído recuerdos de aquel anuncio de lavadoras Hotpoint Ariston en el que la ropa se comportaba como fauna marina. https://youtu.be/tCvZ5QLVtVY Les dejamos ambos enlaces en nuestra newsletter. https://lacriaturacreativa.com/2020/08/05/los-plasticos-se-convierten-en-especies-marinas-en-este-anuncio/ Y por esta semana ya está bien, ya. Recuerden que en nuestra newsletter tienen los enlaces para poder leer y ampliar todas estas noticias. Pueden suscribirse a través de la web filispin.es y escuchar los podcast desde iVoox, y Spotify. Besos, abrazos y gratitudes.

Co-hosts David Griner and Ko Im talk to Creative 100 honorees Roni Castor and Anthony O'Neill from Goodby Silverstein & Partners—where they are associate creative directors who put together a personal and powerful "Not a Gun" campaign (they're also a part of GS&P Voices, a diversity and inclusion initiative at the agency). They keep it real about how they're coping. Plus, here a special snippet of D&I TBD hosted by Mixed Company.  

Matt Dunn, Art Director at Goodby Silverstein & Partners, joins us to inspire your next creative side hustle. Hear about how stealing a brief from the printer at his internship led to winning a Coca-Cola pitch, his first creative side hustle and how it's shaped his career, the ingredients of a good creative side project, and why it's even more important to stay connected with past colleagues during this time.

Margaret Johnson is the Chief Creative Officer at Goodby Silverstein & Partners, one of the foremost advertising agencies in the US, and also serves on the board of the One Show and Facebook’s Creative Council. But it didn't come easy. As an aspiring creative straight out of school, Margaret did everything but go through the motions. She knew that in order to find success, she had to be willing to put in the work - even if that meant cold calling fifty different advertising agencies. Margaret walks us through her journey to success, and also dives into other topics including Goodby cultural rituals and the future of remote work.

Karin Onsager Birch is Chief Creative Officer at FCB West in San Francisco. She is creatively responsible for the Levi’s and Clarks brands worldwide. Karin is also known for frequent wins at Cannes, the One Show, and YouTube Top 10. Before joining FCB West, she was in London at Blue Hive running Ford’s advertising across Europe, and before that at Goodby Silverstein & Partners.   Heather and Karin discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own homes, the necessity of clear communication among everyone involved in productions, challenges of maintaining high levels of creativity while working from home and what clients are doing right now to adjust to this pandemic and repurpose campaigns (e.g. going back through historical work to find the most optimistic and uplifting work that reflects the common good). They also speak about working with clients to completely change campaigns that no longer work in this moment, talking to content creators about the fundamentals of creating right now, productions in other countries that have opened up and how artists can create a trust level with their clients.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com. Visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karin Onsager-Birch, Chief Creative Officer at FCB West on LinkedIn. Mentions:  Create in Place: An online directory of photographers and videographers that are able to create content from within their own homes.   More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Margaret Johnson, Chief Creative Officer at Goodby Silverstein & Partners, joins Best Known Method to speak with host Ethan J. Weiss about why becoming a mother "...was the best thing that ever happened..." to her career, the philosophy of 'mass intimacy', and her view on Influencer Marketing.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots. Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app. 

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infamous “Got, Milk?” slogan is taking their advertising expertise to the MasterClass platform where they will lead a series of classes, including one on Super Bowl advertising. In the podcast, the duo discuss some of their Big Game top hits, such as the E-Trade monkey and the Budweiser lizards. They also talk about Donald Trump and Michael Bloomberg advertising in the game, the inclusionary nature of many of the spots, the boundaries of taste in Super Bowl spots and the demise of Mr. Peanut.

In this classic episode of Ad Block, Goodby Silverstein & Partners founder Jeff Goodby talks about his tequila importing business—a small-batch, high-end liquor aged for 5 years in three kinds of barrels. “It makes you do your other job better to have things on the side, whether it’s fishing or painting or playing soccer or whatever you take seriously,” he says. He also chooses the best vandals throughout history, recommends alarming audio books and takes a milk-based pop quiz.

Today’s episode features Crystal Thomas, Senior Account Manager at the advertising agency, Goodby Silverstein & Partners. Crystal holds her B.S. in Public Relations from San Jose State University and her M.A. in Marketing Communications and Advertising from Kingston University in London. During her first year, Crystal faced the harsh reality that she was the only black woman at her agency and decided to take matters into her own hands by launching the company’s first diversity and inclusion initiative, GS&P Voices. Furthering her efforts, she launched Talk Shop, a filmed content series that brings unfiltered conversations about life and work from people of diverse backgrounds and identities. As a result of Crystal’s work, she helped triple the number of black employees at her agency in a year and a half. Listen as we dive into how Crystal teamed up with internal allies, presented the idea to agency leadership, and changed the climate of inclusivity at her company for the better. Available now on Apple Podcasts, Spotify, Google Play, and Stitcher. Show Notes Connect with Crystal Thomas via Instagram @crystalgurl1908 Check out Talk Shop Episodes 1-4: https://www.youtube.com/watch?v=ncR5h2znd24 Black Women Talk Work Social Instagram: @blackwomentalkwork Facebook: Black Women Talk Work Twitter: @blkwomentlkwork

Goodby Silverstein & Partners founder Jeff Goodby talks about his tequila importing business—a small-batch, high-end liquor aged for 5 years in three kinds of barrels. “It makes you do your other job better to have things on the side, whether it’s fishing or painting or playing soccer or whatever you take seriously,” he says. He also chooses the best vandals throughout history, recommends alarming audio books and takes a milk-based pop quiz.

Jeff Goodby and Rich Silverstein will be this year's lifetime achievement honorees at the Cannes Lions, so this week we're revisiting the legacy of Goodby Silverstein & Partners, from "Got Milk?" to three Super Bowl ads this year alone.  Adweek Senior Editor Doug Zanger shares the agency's background and his recent interview with Goodby and Silverstein. Upcoming Event: Want to learn how some of today's top brands and agencies are bridging the real and digital worlds? Don't miss Adweek's Elevate: Creativity on May 1, 2019. Learn more and grab tickets while they last at https://www.adweek.com/events-and-awards/elevate-creativity2019/ Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

Gareth Kay believes brands should show, not just tell Gareth Kay is cofounder of Chapter, a San Francisco-based creative studio. Before Chapter, he was Chief Strategy Officer at Goodby Silverstein & Partners, the advertising agency known for work such as 1993's iconic "Got Milk?" campaign for the California Milk Processors Board. I was excited to talk to Gareth because, while he's a strategist, he doesn't come from the world of traditional brand consulting that I come from (and so many of my other guests come from). In fact, one of my first questions for him was, "What do you think the general perception of the brand consulting world is amongst people in the advertising world?" Gareth says advertising agencies are increasingly seeing clients that have already been through a brand consultancy, and "when [the brand consultancy's work] was good you would be a little bit miffed because [cracking the strategy] was something, as a strategist, you really loved doing." On the flip-side, he'd sometimes see brand consultancy work that looked "clever on a piece of paper but…frankly, it was un-executable or, worse still, was a piece of thinking that was clearly designed to get through the armies of different interests inside a client organization and it kind of got watered down…through rounds and rounds of meetings and consensus-building." I asked Gareth about an article he published in WARC, titled "The 'brand' word." When you think about how we throw the term [brand] about, more often than not we are describing something we do-a brand strategy or campaign, not the associations we are trying to create. … We use it too often to create a false sense of control and a mistaken belief that we manage the brand. The models we use reinforce this: the tools of temples and pyramids are about what we build, not how people respond to them. The tools we use to shape brands are not fit for purpose. They are used to create simplicity and consistency which run counter to a culture of complexity and change. This led us to a fascinating conversation on what agencies should be using instead of these "temples and pyramids." Gareth argues consultancies should: "Show the thing," a mantra at Chapter-essentially prototyping real-world applications to showcase brand ideas rather than trying to capture them with words alone, which he calls "a very lossy form of compression." Avoid wordsmithing. He quotes a friend, Russel Davies, "you'll be discussing whether a brand is funny or…humorous." "Is that really the best use of our time, of our money, of our resources?" he asks. The brand model used at Chapter is a "Brand Operating System," the underlying code and principles that define everything a brand does. The framework includes three layers: Belief: What does this brand genuinely believe in the world? This is the problem it's trying to solve or the opportunity it sees. Purpose: What do you do as a brand given your belief? Pursuits: Because we believe X (our Belief) and we're going to do Y about it in the world (our Purpose), we will do the following things. The Pursuits are normally three, action-oriented principles. Gareth provided a detailed example of the Brand Operating System by talking through Chapter's work for Silent Circle. We ended the conversation talking about brands Gareth thinks get all the fundamentals right (Hiut Denim and Allbirds) and his advice to young strategists and planners. For more of Gareth's insights, read his posts on Medium and follow him on Twitter. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built. Episode sponsors · Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company. · Rev.com. Rev offers fast, reliable, and accurate audio transcriptions. Right now, Rev is offering listeners $10 off their first order. Follow this link for your $10-off coupon.

A conversation, two weeks before the team moved to Goodby Silverstein & Partners, about attention spans, developing confidence, good partnerships, and copy craft

Rafi Kugler has spent the last eight years recruiting at amazing shops like Goodby Silverstein & Partners, Pereira & O'Dell, and now barrettSF as its Director of Recruiting. He shares some inspiring ways to think about your career, as well as super practical advice on applying for a job—all from the perspective of someone who looks at talent every day. Heads up: Last week's Minisode didn't release due to some extreme jet lag after getting back from Singapore. Look out for it this Friday! Like what you're hearing? Subscribe & leave us a review on iTunes to help others discover the podcast. For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Collection of advice.

Recently, we discussed the career ceiling in community management. We’re extending that conversation on this episode, talking about the community manager job hunt with an experienced professional looking for work. Trella Rath has spent time at Fandom (formerly Wikia), Wargaming America, Goodby Silverstein & Partners and Mekanism, where she was laid off right before Christmas. Since then, she’s been searching, applying and interviewing for a new job. We discuss the challenges and surprises of looking for a community role in 2017. Including: Why some companies lowball community pros on salary Recommended sources of community management jobs The politics and drama of wiki editing Big Quotes “The best job I’ve ever had was when I was part of an actual community team. We had a VP of community. We had senior community managers. We had entry-level community managers. It was a group of people. After that, I moved over to the community/social hybrid role, and I was all by myself. No one, outside of who I immediately worked with, really knew what I did. They didn’t have a good understanding of what value I brought. Kind of a bummer. I had to do a lot of cheerleading for my own sake. ‘Hey, look, I can do these things!'” -@trellar “[A company I was talking with] didn’t give me an exact [salary] number. But it was probably $40 to $50k [in San Francisco] because that’s what I have been pitched. ‘You’re going to make this lower tier, but we have all these benefits, and we feed you.’ It’s like ‘Okay, no. I want to be able to pay rent. I want to be able to feed my bird.'” -@trellar “The gaming industry, people are so passionate there. I think they’ve almost taken advantage of that, where people just really want to be a part of the gaming scene. ‘Oh, well, you can totally join our company, but we’re not going to pay you market value.'” -@trellar “The nice thing, about wikis and wiki pages, is you read the page as one fell swoop. You don’t see who actually makes the particular edits and contributions, unless you go in to the history and really want to pick it apart. But you’re reading something that’s been put together from the minds and knowledge of all these people who are super passionate about that one subject. It’s cool. If I was handed a piece of paper off the street, ‘Here’s the whole summary of episode six of Glee, written by a 13-year-old,’ I’d be like, ‘Well, this is silly.’ But not having that handle next to it, it’s actually really well-crafted and really well put together.” -@trellar About Trella Rath Trella Rath has been a community manager for 6 years, with a more recent focus on social media. She got her start by managing various communities on the Wikia platform (think Glee Wiki, Lostpedia, WoWWiki). She moved over to the gaming industry for a stint and managed the North American community for World of Tanks, before then moving over to the advertising industry. There she took on the mantle of a well-known snack mascot, where she managed two communities for the agency’s Frito-Lay clients. In her free time, Trella enjoys exploring the Bay Area and attempting to train her pet parrotlet, Mochi. She is currently looking for her next gig! Related Links Trella on Twitter Fandom powered by Wikia, where Trella was a community manager, including work with the Glee Wiki, Lostpedia and WoWWiki World of Tanks, where Trella was the community manager for the North American community Community Signal episode with Alexandra Dao, about the community management career ceiling We Support NYC, a weekly newsletter for community and support professionals that includes jobs Community.is, a community-focused newsletter from Sarah Judd Welch, that sometimes features jobs The Community Roundtable blog, where you can subscribe via email and receive their jobs roundups AngelList, where a lot of startups post jobs, and you can set up alerts to be notified when one matches your criteria Hired, a site connecting job seekers with companies, that does yet work with community pros LinkedIn Premium Glassdoor, a site that allows people to rate their current and former employers phpBB forum software, for which Patrick managed launched and managed the largest unofficial resource for many years phpBB Wikipedia page, where debates raged about whether or not to link to Patrick’s site Building Online Communities with phpBB 2, the first phpBB book, which Patrick wrote the foreword for Travel Site Built on Wiki Ethos Now Bedevils Its Owner by Noam Cohen, about the Internet Brands lawsuit against a Wikipedia contributor and one of their own volunteers at Wikitravel Creative Commons, a set of copyright licenses Being Legally Right Doesn’t Always Mean You Are Doing Right by the Community by Patrick, about Flickr’s efforts to sell images uploaded to its site Transcript View the transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be grateful if you spread the word. Thank you for listening to Community Signal.