Podcast appearances and mentions of steve rayson

  Original research is one way to make our content marketing more effective and efficient. In 2018, about half of marketers were using research, and only 3% said their research did not meet expectations (Source: Mantisresearch.com). In today's episode, we'll discuss Michele Linn's journey to becoming an expert in original research and some of the ways original research can help our businesses.   Michelle Linn is the co-founder and head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research. Before starting Mantis, Michelle was head of the editorial at Content Marketing Institute, where she led the company's strategic editorial direction. Michele has written hundreds of articles. She is regularly cited as a content marketing influencer.   Original Research and Making an Impact   Michele's passion is original research. She said, “I have been in the content marketing space for many years, and I'm always looking for those things that can really make an impact, that can make an impact right here in 2021, and I'm super excited about original research simply because I think no matter what industry you're in, you can still do something really meaningful, that makes an impact, even though there is a lot of noise out there.”   Michele's Journey to Original Research   Michele's journey with content marketing has been long. “I started out in the product marketing space for about 10 years,” she explained. “I left to freelance back in 2008. . . . I used content marketing, even though it wasn't called that at the time, to build my own business, and . . . that worked to be helpful.”   Michele joined forces with Joe Pulizzi at CMI (Content Marketing Institute). He asked Michele to help him launch the brand he was building. Michele was doing content and teaching others how to do content marketing.   When I asked Michele what the greatest home run of her career has been, she said it was working at CMI. “CMI was my favorite job,” Michele said. She loved being part of the team that was building something meaningful. She also loved hearing people's feedback and being able to help them.    “There was a lot,” Michele said. “It was just a really special time in my life and a lot of gratification from the people who were just so grateful that CMI did what it did. I loved everything about that tremendously successful organization.”   Eventually, Michele left CMI. She said, “When I left CMI many years later in 2017, I knew I wanted to help content marketers, but I also knew I wanted to help them in a very specific way. So I thought about what is the best way to break through the noise and what is the best way to be mean right here, right now.”   “I really thought about a lot about original research because [they were] the projects that I enjoyed working on most when I was with CMI, and [it] was also those projects [where] we could make the most impact and had the best results [with]. . . . Clare McDermott and [I] launched Mantis Research so that we could do original research as well as educate marketers on how to do it better, so they could all get the benefits from this tactic.”   Michele's Biggest Monetization Secret: Original Research   When I asked Michele what her biggest monetization strategy is, she immediately responded with original research. “When you do it well—and the caveat is [you must be] doing it well—I think that you are going to have a lot of meaningful data and insights that people want. . . . You can use it as a lead generator to get people into your sales funnel.”   “I've worked with clients who have published research,” Michele continued, “and because they're that industry leader, we've actually [been able to] trace their research to clients [who] come to them. So I think it just works really, really well. It's a great monetization opportunity.”   Social Media Examiner is an example of an organization that does it well. Their page uses original research as their leader, and they produce great content with it.   Providing Data and Saying Something New   Michele recently did a study with Survey Monkey and Orbit Media on thought leadership, specifically how marketers are using thought leadership and how marketers are defining thought leadership. They found that the essential things people are looking for in thought leadership are creating something that's easy to understand, creating something that challenges the way people think, publishing data to validate their position, and saying something new.    Publishing data and saying something new are two things that build credibility and authority. Original research does exactly those two things. With original research we are conducting surveys and studies that haven't been done before, then publishing that data and putting that new information out there. Original research is a powerful tool for us to use in becoming thought leaders in our industry.   The Most Linked to Content   “Authoritative research and reference content are the two types of content that consistently get links and shares.” - Steve Rayson, BuzzSumo director, and cofounder   Original research is the kind of content that gets linked to most often. Michele said, “I'll go to a brand, I'll look them up on Buzzsumo, [and] I'll search the top link to the content. So often that content is original research. It just works incredibly well because if you are the source of something new, people just naturally want to link to it.”   Original Research Helping Startups   One of Michele's clients, Andrea Fryear (who I interviewed not too long ago), does an annual original research project called Our State of Agile Marketing. On the topic, Andrea said, “Our State of Agile Marketing has been a virtual goldmine for subscribers, backlinks, and real money in the bank of our clients. In our CRM, I'll see someone who has downloaded the report, and within a couple of days—sometimes even a couple of hours—I'll see that same someone requesting a call to talk about becoming a client. There's a clear correlation between reading the report and being ready to make a purchase.”    This research was one of the first content pieces that they put together. Michele said she watched as “the really small, scrappy startup business [used] research to directly get clients to them. I've had other brands . . . use research for those same purposes. . . . You don't have to be this big brand with a big budget to do research. These little . . . startups can use research to have a really great impact.”   Helping Kids Find Their Paths   Michele is also very passionate about helping kids try to find their own path. “I have two kids at home,” she explained. “I am really passionate about helping kids try to find their own path and be accountable in this world. I think that there's a lot of opportunities for kids to be this vibrant part of society, and I'm trying to help kids help themselves.”    Kids can do great things. I had a boss who felt that our most important role as parents was to help our kids find their passion and then invest in helping them achieve that passion. By doing that, we help them find their place in society. We can help kids change the world through the things they're good at and passionate about. As parents, that's how we can make a contribution. Plus, as we get involved in supporting them, it helps us build stronger and more connected relationships.   Key Takeaways   Thank you so much Michele for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   Original research is a great way to step up our content marketing game. We can make an impact with original research. Original research allows us to provide data and say something new, two things people look for incredible thought leaders. Original research is often the most linked-to content. Original research is a great way for startups to get the attention of clients. Helping kids find their path will help them make an impact in the future and help us have a stronger relationship with them.   Connect with Michele   If you enjoyed this interview and want to learn more about Michele or connect with her, you can find her on LinkedIn at https://www.linkedin.com/in/michelelinn/ or visit her website https://mantisresearch.com/.    Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Have you tried original research? If so, how did it go? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/130-how-original-research-can-help-us-gain-credibility/ 

Just in the nick of time for the Election, Dario brings a discussion he had earlier in the year with Steve Rayson, MSc graduate from the London School of Economics. His research project was a quantitative and qualitative investigation of Political Podcasts and their potential effect on engagement and understanding of political issues. Steve spoke to a range of political podcasters including David Runciman from Talking Politics and Channel 4's Gary Gibbon. Steve and Dario cover a range of issues included some of the problems with political journalism in the internet age, objectivity versus subjectivity, the reflexivity and democratising potential of podcasting, podcast listening and social capital, podcasting as a research methodology, media and trust, conversation and the conditionality of meaning, demographics of political media engagement, podcasting’s discoverability problem, and how podcasting has influenced interviews. You can see Steve's research in more detail on his website: https://www.brightoncafe.com/ --- Send in a voice message: https://anchor.fm/newauralcultures/message

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. Messengers book: https://amzn.to/2maUW0z Buzzsumo blog: https://bit.ly/2m7ItdQ Sign up to the mailing list: https://bit.ly/2Zk0IzH

John talks to Cheryl Clemons (LearnerLab, StoryTagger) and Steve Rayson (Kineo, Buzzsumo, Anders Pink) to get insights about how learning people can use marketing techniques to help engage learners. They also address the thorny question of whether and to what extent it makes sense for learning people to think like marketers.   TOPICS 01:25 Should you think like a marketer? 10:04 User-generated content (UGC) 13:40 Influencer marketing 16:46 Brand 24:50 Product design 28:24 AI 36:58 Evaluation   Steve mentions a tool called Satismeter used for collecting Net Promoter feedback - https://www.satismeter.com

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.

This "Content Curation for L&D Professionals" episode of the HR L&D Podcast, is sponsored by Think Learning. Today, we are joined by CEO and Founder of Anders Pink, Stephen WalshStephen is an incredibly successful entrepreneur from within the content curation and learning and development space and has successfully co-founded with Steve Rayson, three content curation, e-learning and blended solutions companies including Kineo, BuzzSumo and more recently, Anders PinkAnders Pink aims to help teams stay smart through continuous learning and by curating relevant content. They help find, filter and share the latest content on any topic, client, sector or industry which saves businesses time by locating better content faster and therefore improving engagement. Anders Pink are also able to embed curated content into your Learning Platforms and this is something we find out much more about in this episode of the HR L&D Podcast!In this episode, we take a deep-dive into Stephen's 20-plus years in learning technology and communications to help us understand how learning and development practitioners can achieve a culture of continuous learning and content curation for their businesses.We also discover more about Stephen's book 'Content Curation for Learning' and we explore how L&D professionals can intelligently filter the way people see information and better support organizations by creating habit-forming practices that will help you to improve your processes for continuous learning and content curation.So, fasten your seat-belts for a journey deep into the world of content curation!In this episode of the HR L&D Podcast, we discover: * The biggest challenges to developing content curation processes * Why content curation is important in relation to Learning and Development professionals * The key strategies behind Stephen's "Seek, Sense and Share model". * The key skills you need to become a successful L&D content curator * The key takeaway practical steps you can immediately implement to successfully curate content * The key strategies you would recommend to help them make their content curation processes more efficient? * How easy is it to automate the content curation process * How you can own the content curation process? * The trends in content curation by sector * The key ‘tangible business benefits' of a business having a content curation strategy? * How Anders Pink can help you with your content curation objectivesTo find out more about the companies featured in this episode of the HR L&D podcast: * Find out more at www.anderspink.com * Click the link to access Stephen's book: 'Content Curation for Learning'...

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a nation. This episode is about one thing. Content.All courtesy of my next guest - who has to be one of the biggest experts in digital influence out there. Or more specifically, an expert in what makes a piece of content – whether that’s a headline, a blog, a video, a social post or an article – actually get traction. His name is Steve Rayson and he heads up a company called Buzz Sumo. For those of you that haven’t come across Buzz Sumo before – you should. It’s of one of the primary tools I use when figuring out how to help clients stand out and get cut through in their particular space.To put it in a nut shell - Buzzsumo analyses millions of pieces of content - across all major digital platforms – in order to tell you what key topics, headlines, questions and trends are gaining the most traction - including who the key influencers are in that space.To give you an example – they recently analysed 500 million Facebook posts, 100 million Facebook videos and 100 million articles - some of the largest Facebook research studies to date – to figure out what posting times, types, styles and structures got the most traction. That’s one hell of a lot of data – and one hell of a lot of insights. Some of which we dive into in this conversation. Anyone that knows me – knows I can nerd out on stuff like this. However there is a reason…If you are trying to stand out in your industry by creating compelling content – as I know many of you that I hear from are – then you know how much time and resources it can take. The biggest mistake I see people making is going out there blind – trying to imagine what people want to hear from you, what they will find engaging – or worse still just using your own tastes as a guide.One of the biggest questions I get asked about digital influence and storytelling is this - what should I post about, where and when? The answer I always give is – I don’t know – but you should.As content creators – in the world of earning and keeping attention. It is your job to find out. What are your audience interested in? What are they searching for? WHERE are they searching for it? How do they prefer to consume their content? What’s the key to getting them to share so you can hopefully go viral? Answer those questions first - and you’ll be miles ahead of the game as an industry influencer.So… that’s why I stalked Steve from the other side of the planet to get him in the show. That’s also what we are going to be geeking out over today. Using the insane amounts of data he and his team have access to – in order to answer to some pretty big content questions. Including: · What’s the most compelling structure for a blog headline, and are there any specific words that reliably get the most clicks?· What are the absolute key things we need to know when creating compelling online video content?· Are there hacks to using newer platforms like Facebook Live and Instagram Stories? A key for anyone just starting out – ignore the rest and go straight to this part· Plus what’s the ONE thing that separates content that actually gets engagement - from content that just sits there and gathers dust.If content is king, then consider this episode a guidebook from the King’s chief of strategy.So grab a pen, paper, a napkin, your dog – I don’t mind – whatever will sit still long enough for you to get these tools down. So you can go out there tomorrow and develop a content strategy that is clear, streamlined, informed – and most importantly - effective. See acast.com/privacy for privacy and opt-out information.

Direttamente da Brighton SEO 2018 ( https://www.youtube.com/watch?v=-68HSW6ijRU ) scopriamo insieme a Steve Rayson ( https://www.linkedin.com/in/steverayson/ ), director di BuzzSumo ( http://buzzsumo.com/ ) i dati mondiali su come e quanto vengono condivisi i contenuti su Facebook e sui Social Media. Impariamo anche 3 semplici strategie per aumentare le condivisioni dei nostri contenuti e post sui social media in modo consapevole.☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Direttamente da Brighton SEO 2018 ( https://www.youtube.com/watch?v=-68HSW6ijRU ) scopriamo insieme a Steve Rayson ( https://www.linkedin.com/in/steverayson/ ), director di BuzzSumo ( http://buzzsumo.com/ ) i dati mondiali su come e quanto vengono condivisi i contenuti su Facebook e sui Social Media. Impariamo anche 3 semplici strategie per aumentare le condivisioni dei nostri contenuti e post sui social media in modo consapevole.☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Ask any content marketer for a list of research tools they rely on most heavily and Buzzsumo is bound to be at the top of their list. Buzzsumo allows digital marketers to discover what content is trending in their vertical and who is producing it. Additionally, its powerful analytics tools allow you to compare your […] The post E5: Steve Rayson: Co-Founder, Buzzsumo appeared first on Splat, Inc..

This week, Travis and Stewart interview the awesome Steve Rayson of Buzzsumo, which has analyzed over 100 million headlines to learn what works, what doesn't, and what converts. In the news, we discuss a new solution for creating Alexa skills, the questions businesses must answer before creating a bot, and give a shout out to those of our friends that made this year's "30 under 30" list.

On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube's deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children's programming is unacceptable. This is a problem that is not difficult to solve but it appears to us like greed and laziness is driving the wrong behaviors. We make a case that YouTube should be held to the same standard as traditional television networks. Is regulation in the cards? We say yes. Social sharing in decline -- Steve Rayson of Buzz Sumo published research that shows an apparent correlation between the amount of content that is published on a subject and the amount the content is shared. In other words, as a topic grows saturated with content, people become weary of the content and engage less. We discuss how Content Shock isn't a trend, it's a wave. One touchy implication for marketers: A very common strategy of "piling on" to popular content topics doesn't work. Outing people on social media -- We discuss the recent sexual harassment episodes involving Weinstein, Spacey and Scoble and how social media has become the engine for "outing." What are the implications for business, for marketing, for working with influencers? And what is the psychology behind accepting or rejecting these claims? Are we in a world where accusations become facts? We also introduce Nipsey: The new Marketing Companion smart speaker system. Let's just say it still has some development work ahead! This is a very provocative and interesting show. You won't want to miss it ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans! SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

'Inspiration' is a word that means something different to different people, but at GoodPractice we feel that we're constantly looking to inspire and be inspired. So this week on the GoodPractice Podcast, we've invited Sean Brown from Virgin Money to share his thoughts on inspiration. We discuss approaches you can take to inspire your learners, and look outside our profession for sources of inspiration in the wider world. If you'd like to share your thoughts on the show, you can find Sean on Twitter @SeanBrownHRTech, Ross @RossGarnerGP and Owen @OwenFerguson. You can also tweet @GoodPractice or @GoodpracticeAus. If you'd like to find out more about our upcoming events, blogs and whitepapers, visit goodpractice.com. The film 'Butterfly Circus' can be seen on YouTube at: https://www.youtube.com/watch?v=y_MCwlY6zzg. Steve Rayson's article on how to write engaging B2B headlines is available from Buzzsumo at: http://buzzsumo.com/blog/write-engaging-b2b-headlines-analysis-10-million-articles-shared-linkedin/. Details of 32M's decision to chip it's employees can be found at: https://www.sciencealert.com/for-the-first-time-a-us-company-is-implanting-microchips-in-its-employees. The company's own Q&A document can be found at: https://www.32market.com/public/images/QA.pdf. If you fancy joining a Working Out Loud group, see: http://workingoutloud.com. It could be an excellent source of inspiration for you! Next week, our guest is Mark Britz, speaking about L&D's relationship with organisational design.  

What it’s about Opportunity knocked for Buzz Sumo in 2013, and it was Steve Rayson doing the knocking. Having bootstrapped and sold companies in the past, Steve saw huge potential in Buzz Sumo after stumbling upon a beta version created by his co-founders. Buzz Sumo is similar to Google, but as a social search engine they go a step further. They allow you to search the most shared and liked content, research who is sharing or linking to it, and find out how people are engaging with competitor content. In this interview, I talk to Steve about how Buzz Sumo is essential to content research, what he believes makes great content marketing, how he and his team developed a pricing strategy that worked for them, and his strategy for avoiding churn.   

In this episode we're joined by Steve Rayson, Director at BuzzSumo. When it comes to SaaS growth, a lot of content and discourse focuses on hyper-growth tactics with a (false) promise that they'll magically turn you into a unicorn. But unicorns a rare. They are outliers, so I caught up with Steve Rayson, Director at BuzzSumo, to hear about another path you can take, and it's that of a SaaS Donkey. By putting sustainability and profitability above hyper-growth, BuzzSumo have built a steady SaaS business that is loved by growth and content marketers alike, going from beta launch to $5M ARR over the last three years or so. In this episode, Steve tells us about: - How BuzzSumo challenged the Unicorn Orthodoxy and became a so called SaaS Donkey - Some of the key factors that enabled BuzzSumo to go from $0 to $2.5M ARR - The role of influencer marketing in SaaS growth including how influencers such as Rand Fishkin & Matthew Barby helped spread the word about BuzzSumo - How BuzzSumo set growth targets and went from $2.5M to $5M in ARR - The things BuzzSumo might have done differently with the gift of hindsight alongside what they have planned for the future BuzzSumo >> buzzsumo.com Proud To Be A SaaS Donkey >> buzzsumo.com/blog/proud-donkey-buzzsumo-reflections-growing-5m-saas-business Anders Pink >> www.anderspink.com Follow Steve on Twitter >> twitter.com/steverayson The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content. And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on […] The post 072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson appeared first on Evolving SEO.

This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve Rayson analyzes more content than any other person in the world -- billions of pieces in all. Tom Webster and I tap into his years of experience and I think you'll find some of his insights both remarkable ... and perhaps even a little controversial. Here's a sample: Content doesn't go viral Don’t bank on your content going viral. Content NEVER goes viral in the true sense of two people share and two of their friends share, then two of their friends share etc. It just doesn’t happen. Studies show that over 90 percent of content people read from social comes from just one point of separation from the original source. To get content to "move," you need multiple influential broadcasters at the same time. Links are more important than shares. Links give your content longevity. Most people share without reading A big influencer recently shared a post on Twitter but forgot to include the link. It was still shared more than 50 times. None of them added the link and I assume few, if any, of them read the post. We see many examples where a post gets more shares than views. People link and share for different reasons (can discuss the different reasons) Both shares and links matter but links give your content longevity. Personally I much prefer links to shares. Content marketing is hard work, not rocket science. You need to produce regular content that is helpful to your audience. However, to produce unique and valuable content you need to be an expert or very knowledgeable. Otherwise it is difficult for you to add value. The data show the value of original research content as it gains both shares and links. Try to help people and expect nothing in return. Share your knowledge, your network and your compassion. In time this will be returned and more. Steve hates pop up forms and landing pages As Mark Schaefer says in his speeches, "love is the killer app." Give away your content for free, don’t barter for an email address. "I hate landing pages," Steve said. "I never use them on our site. If people like our content they can sign up. I particularly hate the forms that say sign up or click agree I am an idiot who doesn’t want more sales. However, the data suggests that pop up firms work, so we are likely to see more of them." Content shock hasn’t even started yet. Content Shock is real and here but we are just starting to see the impact. The number of internet users is growing, tools to create content are easier to use, and BuzzSumo is seeing significant growth in auto-generated content. Still early days. but content writing algorithms and tools are getting better every day. They will also get cheaper. More content means you can cater to a wider range of audience interests, the long tail. It's easier to cater for multiple niche audiences if you write ten articles a week rather than one. Steve's research suggests that as sites increase frequency of content publishing they actually get more traffic and more shares, not less, though often less per article on average. Once people realize "more is more" we will see very significant growth in content.  There are limitations like minimum quality, max frequency, etc. but lots of scope for growth. Starting to get the picture? This episode is jam-packed with interesting insights you won't want to miss. let's get started ... Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. SaneBox is like a super-smart assistant who’s been with you for years and knows what’s important to you. It moves unimportant emails from the inbox into a new folder and summarizes them in a digest, where you can quickly bulk-process them. An average SaneBox customer saves 12+ hours/month. It works with any email provider, client or device. And we have a special offer for you. Simply go to sanebox.com/marketing to receive a risk-free 14-day trial and $25 off your initial subscription! With glowing reviews from TechCrunch, Forbes, The New York Times and emailers everywhere, you will fall in love with email again. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis and SEO. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

In his week’s episode of the Internet Marketing Podcast, Andy talks to Buzzsumo’s Director, Steve Rayson to take you through the question of how frequently you should publish on your blog. As there is no ideal answer, Steve explains a number of different strategies which you can adopt. For example, you could adopt the same approach as some of the big publishers like The Washington Post. They publish about 1000 articles per day and therefore can reach a higher volume of people. On the other hand, there is the strategy of a "less is more" approach, where you find people like Brian Dean, who create a limited number of really high quality posts that get about 1000- 2000 links per article. Steve then goes on to discuss content amplification. He says that after you've pressed the publish button, the hard work is not over yet but quite the opposite actually, it’s just started. He explains that there are many ways to reach your audience: firstly, you can pay for ads on social media to drive people to it, you...  See acast.com/privacy for privacy and opt-out information.

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: 1. Authoritative content that answers popular questions, such as ‘what is ..?’ 2. Strong opinion posts and political posts 3. Content that provides original research and insights 4. Content that leverages a trending topic but that also provides practical insights 5. Authoritative news content on new products or developments Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

It's not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that's what Steve Rayson of BuzzSumo achieved with his controversial post "The Future is More Content." Steve has put out some thorough, well-developed thought leadership pieces over the years and this post is among his finest because he brings up an ugly topic we choose to ignore -- that swarming the web with content -- maybe even crappy content -- is a legitimate strategy. It's a topic I've covered in The Content Code book and in a recent podcast episode -- when you get it down to it, the best content marketing strategy is to create "Content Shock" for your competition by finding an unsaturated topical niche and then thoroughly dominating it to the point that you attract most of the Google juice. If you don't believe me, try competing with Hubspot in the content space. In a follow-up post, Chad Pollitt of Relevance goes a step further to explain that Google actually encourages quantity over quality. Perhaps their algorithm is hurting their own customers! Steve Rayson's article points to several examples where the "quantity" strategy is occurring. He points to the Washington Post strategy of increasing their publishing rate to attract more views. He furthers his argument by noting that cost of content is coming down which will rapidly enable a "quantity" strategy. We'll soon have computer algorithms creating loads of crappy content for us at very low cost. In fact, it is already happening. Steve mentioned to me that companies like Automated Insights are offering to produce 1,000 blog posts for $250. Are the posts any good? Maybe they don't have to be. Steve argues that the future of content marketing is quantity, not quality. Of course this goes against the conventional wisdom of almost every content marketing guru around these parts, but here's the truth -- Steve has only revealed the dirty little content marketing secret everybody knows but doesn't want to acknowledge: quantity can beat quality. At least in some cases ... Quality still matters, mostly When you have a business model that depends on "eyeballs on ads" then driving page views at any cost may make sense. But if you are a business (like mine) that is trying to attract loyal customers who stick around and actually do something, then the quality  model is probably the way to go. Let's use Steve Rayson's posts as an example. I never miss his articles because he always delivers in-depth, data-driven content. And he usually writes long posts -- but not too often -- so I can keep up with them. If Steve started posting 250 posts a week, the first reader he would lose is me, and that would be a shame because through his content, I have become friends and a collaborator with Steve ... which is how content marketing is supposed to work when you are trying to establish thought leadership. When I get people unsubscribing from my blog (it DOES happen!), the reason most often provided is "too many updates," and I only publish 3-4 times a week. Even if I pushed that to 6-7 posts a week, I know I would lose a LOT of readers ... even though I might get a lot more "views" because the sheer volume is going up. Viewers versus readers There is one other very important dynamic here. When people do click through to a corporate site, the average time on a piece of content is 15 seconds. So do you really want views ... or readers? Nevertheless, Steve is mostly correct in his analysis and I think the only ones who protest the truth of what he is writing either skimmed the post or are in denial. In fact, in the near future most content marketing may be turned over to the machines. I have this image in my head of those swarming bots in the The Matrix Trilogy hunting down unsaturated long-tail niches and then overwhelming the little opening with thousands of pieces of content. Of course this will happen. Rather depressing to think about, isn't it? I suppose at the end of the day the only "Neo" hero we have in the content marketing world is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance ... but let's explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch holes in the quantity versus quality debate as well as revive our plans for CompanionStorm, a listener conference featuring Kanye West (kind of). You'll have to hear it to believe it! Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

In this episode I interview director of the biggest Content Markeitng tool on earth, Mr Steve Rayson Director @ BuzzSumo. Check out the show notes: www.redpandas.com.au/ep27 BuzzSumo has more data on viral content that anyone else. BuzoSumo is a research tool that helps content marketers and publishers create and amplify content marketing. Links: www.redpandas.com.au/ep27 http://buzzsumo.com/ https://twitter.com/BuzzSumo https://twitter.com/steverayson

In today's episode, Andy is joined by Steve Rayson, Director at BuzzSumo, to talk about how to create content that is more likely to be shared online. See acast.com/privacy for privacy and opt-out information.

A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg

Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand. Read the highlights: