Podcasts about Typeform

Ezinne and Oji Udezue have over 50 years of combined product leadership experience at Microsoft, Twitter, Atlassian, WP Engine, Typeform, and Calendly. They've witnessed every major shift in product management, and, despite their seniority, they're taking beginner AI courses and learning from engineers half their age, and Oji is coding more now than in the past decade—from Waterfall to Agile to AI. They are also the authors of Building Rocketships, a guide to building great products. In this conversation, the couple shares hard-won lessons they've learned from companies successfully adapting to AI, including their “shipyard” framework and their “sharp problem” methodology.What you'll learn:1. The “shipyard” framework: why the best AI teams embrace controlled chaos2. Why Oji writes more code now than in the past 10 years—despite being a PM for more than 25 years3. The three skills that matter most for PMs in 2025: curiosity, humility, and agency4. How to identify “sharp problems”5. AI at the core vs. AI at the edge: why companies that are building entirely new AI-centric codebases will beat those just “sprinkling AI” on existing products6. The counterintuitive truth: engineers are moving so fast with AI that PMs are now the bottleneck7. Their biggest product lesson from 50 combined years—Brought to you by:Mercury—The art of simplified financesVanta—Automate compliance. Simplify security.Coda—The all-in-one collaborative workspace—Where to find Oji and Ezinne:• ProductMind on Substack: https://substack.com/@ojiudezue• ProductMind on LinkedIn: https://www.linkedin.com/company/productmindco• ProductMind on YouTube: https://www.youtube.com/@ProductMindX/videos• ProductMind on Spotify: https://open.spotify.com/show/07OVh5pdSv0szHPwWktzQQ• ProductMind website: https://www.productmind.co/• Oji on LinkedIn: https://www.linkedin.com/in/ojiudezue/• Ezinne on LinkedIn: https://www.linkedin.com/in/ezinne/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Oji and Ezinne(04:14) The evolving role of product managers(08:01) Challenges and opportunities in product management(10:34) Sharp problems(12:37) The shipyard model for product development(17:02) Hiring PMs in the AI era(24:55) The importance of staying humble(27:16) Hands-on learning and personal projects(39:10) Companies succeeding with AI adoption(46:25) Lessons from 50 years in product(49:22) Simplicity in design(51:24) The role of communication in strategy(55:17) Career intentions and personal growth(01:00:00) Ethics and responsibility in product management(01:03:09) Introducing Building Rocketships(01:06:42) Lightning round and final thoughts—Referenced:• How 80,000 companies build with AI: products as organisms, the death of org charts, and why agents will outnumber employees by 2026 | Asha Sharma (CVP of AI Platform at Microsoft): https://www.lennysnewsletter.com/p/how-80000-companies-build-with-ai-asha-sharma• Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian): https://www.lennysnewsletter.com/p/picking-sharp-problems-increasing• Atlassian: https://www.atlassian.com/• Joff Redfern on LinkedIn: https://www.linkedin.com/in/mejoff/• Brownian motion: https://en.wikipedia.org/wiki/Brownian_motion• Calendly: https://calendly.com/• Women in Product: https://womenpm.org/• Brian Chesky's secret mentor who died 9 times, started the Burning Man board, and built the world's first midlife wisdom school | Chip Conley (founder of MEA): https://www.lennysnewsletter.com/p/chip-conley• Home Assistant: https://www.home-assistant.io/• What people are vibe coding (and actually using): https://www.lennysnewsletter.com/p/what-people-are-vibe-coding-and-actually• How many layers should I wear today?: https://layers.today/• Typeform: https://www.typeform.com/• David Okuniev on X: https://x.com/okuiux• Clay: https://www.clay.com/• Martin Eriksson on LinkedIn: https://www.linkedin.com/in/martineriksson/• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• Dave Mendlen on LinkedIn: https://www.linkedin.com/in/davemendlen/• Deepfake: https://en.wikipedia.org/wiki/Deepfake• How to kickstart and scale a marketplace business: https://www.lennysnewsletter.com/p/how-to-kickstart-and-scale-a-marketplace• Forever on Netflix: https://www.netflix.com/title/81418639• Paradise on Hulu: https://www.hulu.com/series/paradise-2b4b8988-50c9-4097-bf93-bc34a99a5b4f• Sinners: https://www.imdb.com/title/tt31193180/• Claude: https://claude.ai/• Nespresso Vertuo: https://www.nespresso.com/us/en/vertuo-coffee-machines• Gamma: https://gamma.app/• Framer: https://www.framer.com/• Lovable: https://lovable.dev/• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Llama: https://www.llama.com/—Recommended books:• Building Rocketships: Product Management for High-Growth Companies: https://www.amazon.com/Building-Rocketships-Management-High-Growth-Companies/dp/1962339068• Coda version of Building Rocketships: https://www.productmind.co/brpro• Build: An Unorthodox Guide to Making Things Worth Making: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067• The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About: https://www.amazon.com/Let-Them-Theory-Life-Changing-Millions/dp/1401971369/Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.My biggest takeaways from this conversation: To hear more, visit www.lennysnewsletter.com

How do you decide what to build when growth is flattening and you're facing intense competition from free products? When Aleks Bass joined Typeform as Chief Product Officer, she was faced with this exact challenge. In this repeat episode, we cover: * The "Feature Constellation" Concept: How combining features can unlock exponential customer value and willingness to pay. * Prioritization at Scale: How Typeform used a MaxDiff survey to rank 86 features and find a 75% overlap in what all their user segments wanted. * Research-Driven Strategy: The step-by-step process for turning deep customer insights into a clear, actionable product roadmap that aligns the entire company. * Identifying Your True ICP: How the research revealed three distinct customer groups and helped Typeform prioritize marketers, who had bigger budgets and a higher willingness to pay for less mature features. * Balancing Data and Intuition: Why deep domain expertise is a product manager's superpower and how to use research to bolster, not replace, your gut instinct. Find part two of this episode here: https://youtu.be/iNHArB4q2TU Links LinkedIn: https://www.linkedin.com/in/aleksbass/ Typeform: https://www.typeform.com/ Resources How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q Chapters 00:00 How Combining Features Creates 10x Value 02:26 The Challenge: Flattening Growth & Hyper-Competition at Typeform 04:45 The Danger of "Incrementalization" in a Horizontal Product 07:50 Reigniting Growth with a Customer-Centric Strategy 11:50 The Research Plan: How to Figure Out What to Build, Fast 15:15 The Methodology: Using a MaxDiff Survey to Prioritize 86 Features 19:00 Surprising Discovery: 75% of Features Were Wanted by Everyone 24:30 Why Feature Maturity Matters for Different Personas 33:35 Unlocking Exponential Value with "Feature Constellations" 34:30 Case Study: Why "Video Answers" + "AI Analysis" is a 10x Combination 38:30 How to Use Research to Drive Company-Wide Alignment Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Aleks Bass.

Personio's Intelligent HR Platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Miro, Typeform, and VEED rely on Cello's platform to accelerate their flywheel.

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Notion te regala 3 meses del plan Business + IA ilimitada

If your brand doesn't spark a feeling, it's already forgettable. In a world where every product looks the same, the only thing that truly sells is vibe.B2B marketing is broken. Everyone's selling the same tools with the same bland copy—and in the AI era, product parity is only getting worse. So how do you stand out when sameness is the default? You build a brand people actually feel something about. In this episode, Kevin Branscum, VP of Brand Marketing at Typeform, breaks down how to inject personality, culture, and staying power into your B2B brand.We also discuss:Why most B2B brands sound like AI wrote them—and how to sound human againHow to borrow from the playbooks of fashion and luxury to build worlds, not just marketing campaignsHow to think beyond spreadsheets and bring real people—your customers and their customers—into the heart of your marketing

By now, we've talked a lot about moving from being an implementer to someone who empowers others. You've started offering supportive services and built out a design system to help teams move faster. But if we're serious about scaling UX across an organization, we need to go even further.We need to make sure people have access to the right tools.Because even with a design system, your colleagues won't be able to do much UX work unless they have the means to run surveys, test ideas, analyze user behavior, or check accessibility. And if they're left to figure that out on their own, they'll waste time, pick poor tools, or give up altogether.Why a UX Tool Suite MattersIf you want your colleagues to take on more UX tasks themselves, you can't just leave them to it. You have to make it easy.Providing a pre-approved, easy-to-access set of tools helps in several ways:Saves time: No more researching dozens of survey platforms or testing toolsEnsures quality: You know the tools work and produce reliable resultsMakes training easier: Everyone is using the same toolset, so onboarding is simplerImproves collaboration: Results are more consistent, making it easier to share and interpret findingsYou're not just giving people tools. You're removing friction. And that makes adoption of UX practices far more likely.What Tools Should You Include?There's no single "perfect" toolkit. What works for one team may not work for another. But in general, you'll want to support the following areas:User ResearchSurveys, polls, and feedback tools. Things like Typeform, Google Forms, or UserTesting for more in-depth work.Data VisualizationTools to create personas, journey maps, or visualize research insights. Miro, UXPressia, or Figma's FigJam are good options here.Usability TestingRemote or in-person tools like Lookback, Maze, or even moderated sessions using Zoom and screen sharing.PrototypingFigma is the go-to for many teams, but simpler tools like Balsamiq might be better for beginners. Adobe XD or Axure offer more advanced options. Pick what fits your team's needs and existing skills.AnalyticsHeatmaps and behavior tracking via tools like Microsoft Clarity, Hotjar, or Google Analytics.AccessibilityBasic checks can be done with free tools like Axe DevTools, WAVE, or Siteimprove.It doesn't matter whether you go with an all-in-one platform or mix-and-match a few niche tools. The important thing is that the tools are:Easy to learnAlready availableApproved through procurementClearly documented, ideally with how-to guides or short trainingMake It Easy to Say "Yes"The best way to roll out a toolkit is to make it dead simple for people to start using it. That might mean:A Notion page listing your approved tools, with links and login infoA 15-minute intro video explaining what each tool doesTemplates for common tasks (like a usability testing plan or survey structure)Short drop-in training sessions to help people get startedWhen you lower the activation energy, you increase adoption. It's that simple.You're Not Just Providing Tools. You're Shaping BehaviorThis isn't just about giving people tools. It's about shaping a new culture.By equipping others, you're embedding UX into their daily practice. You're helping them build good habits. And you're removing one more excuse for not putting users first.It's one of the clearest ways to expand your influence without burning out.Outie's AsideIf you run a freelance practice or agency, this applies just as much to you. But in your case, your "colleagues" are your clients.Most clients want to do the right thing. They just don't know how. By giving them a simple toolkit, you make it easier for them to run with your ideas even after the project is done.Here's what that could look like:Provide a shortlist of free or low-cost research tools they can use between engagementsCreate a reusable testing script they can adaptOffer a client dashboard (Notion, Trello, or similar) that links to helpful resourcesRecord a short Loom video showing them how to run a simple usability testThat small investment makes you more valuable and deepens the relationship. It shows you're thinking long-term. Not just about the deliverables, but about their ongoing success.Curating a suite of UX tools might seem like a small step, but it can have a huge impact. When you remove the guesswork and make it easy for people to do good UX work, you unlock progress across the whole organization.It's one more way you move from being the person who does UX to the person who enables it.In the next lesson, we'll look at creating a preferred supplier list - another essential resource that helps your colleagues stay on track, even when you're not in the room.

This week, Pat is joined by Natallia Smith, Founder of TruWealth Advice. They discuss her tech stack focused on serving single women over 50, using user-friendly tools like Microsoft Dynamics, Fin 365, Typeform, and AI technologies to create an efficient, empathetic client experience. Natallia Smith LinkedIn: https://www.linkedin.com/in/natalliasmith/ TruWealth Advice Website: https://www.truwealthadvice.com.au/ Patrick Gardner LinkedIn: https://www.linkedin.com/in/csba-patrick-gardner/ A world of client data awaits you at Netwealth: https://ensombl.com/go/20250704 General Disclaimer – https://www.ensombl.com/disclaimer/

What does it take to scale a B2B SaaS company from zero to $100 million in ARR? In the final episode of Season 6 of the Grow Your B2B SaaS Podcast, we explore this big question with two standout guests: Oji and Ezinne Udezue. They've worked with top tech companies like Typeform, WP Engine, and Twitter. They also co-wrote Building Rocketships: Product Management for High-Growth Companies. Beyond their resumes, they bring a unique perspective as a married couple with 20 years of partnership, both in life and in product leadership. This episode is full of sharp insights and practical strategies for anyone looking to build and grow successful SaaS products.Key Timecodes(0:00) - Knowing Your Ideal Customer Profile(0:09) - Most Important Task for Founders(0:59) - Closing Off Season 6 with a Bang(1:46) - Guest Welcome(1:53) - Diving Into Product Management(2:02) - Product Management as a Craft(3:19) - The Importance of Sharp Problems(4:44) - Why SaaS Founders Need Product Management(6:22) - Founders Thinking as Product Managers(7:54) - Misconceptions in Product Management(8:32) - Admin Layer of Product Management(9:27) - AI's Role in Product Management(10:19) - Calculated Decisions and Customer Needs(10:52) - AI as a Tool, Not a Replacement(11:13) - Scaling from Zero to $100 Million ARR(12:29) - Finding a Sharp Problem(13:46) - Sharpening Your ICP(16:05) - Building and Refining Your Product(18:13) - Signals Before Investing in Growth(19:38) - The Fundamentals of Product-Market Fit(20:36) - Creating a Unicorn vs. a Small Business(22:32) - Product Strategy Across Revenue Stages(25:41) - Strategic Moats and Distribution(26:11) - What is Product-Market Fit?(27:18) - Customer Investment as a Sign of Fit(28:23) - Phases of Growth in SaaS(30:56) - Virality vs. Network Effects(32:54) - When to Think About Virality and Network Effects(35:02) - AI as a Risk and Opportunity(36:18) - AI's Impact on Workflows(39:15) - Rethinking Business with AI(42:34) - Advice for SaaS Founders Starting Out(45:10) - Growing Towards 10 Million ARR(49:03) - Making Decisions When Not in the Room(51:01) - Summary of Key Points(51:26) - Building Rocketships Pro Edition(53:21) - Building a Community of Product Managers(53:57) - Closing Remarks and Call for Feedback

Have you ever thought everything was going just fine in your practice… only to realize (a little too late) that your patients were quietly confused, overwhelmed, or even frustrated? Yikes.

What does it mean to build world-class products in the age of AI? In this episode, Randy Silver talks to Ezinne and Oji Udezue, co-authors of Building Rocketships, a playbook for building high-growth companies in today's fast-evolving tech landscape. Together, they unpack what product looks like now, how AI changes collaboration, and why ambition, clarity, and disciplined execution matter more than ever.Key takeaways— Building world-class products starts with clear ambition and choosing big, meaningful problems— AI isn't replacing PMs, it's changing the way product work gets done—especially in how we collaborate— Vibe coding enables faster iteration and clearer communication through prototyping in code— The product manager's job is to lead teams and help the organisation build the right thing, not just anything— Clarity, focus, and leadership buy-in are essential to successful transformation, even in legacy organisations— Product teams need to shift from writing specs to orchestrating systems that drive customer and business outcomes— Every product person should master the full arc: solving today's problems, helping customers succeed, and spotting future opportunitiesChapters 0:00 The "should PMs code?" debate1:54 First product roles and how the book came to life4:49 The mission behind Building Rocketships7:13 Why the book is for leaders and their partners10:01 Differences between world-class teams and everyone else13:35 What ambition really looks like17:10 How clarity transforms legacy companies23:10 AI, vibe coding, and the new spec: working prototypes30:10 Redefining the product team's role in the AI age35:02 What skills PMs actually need to thrive now42:54 The one mistake PMs can't afford to makeFeatured Links: Follow Ezinne on LinkedIn | Follow Oji on LinkedIn | ProductMind | Buy their new book 'Building Rocketships: Product Management for High Growth Companies'Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.We dive into Kevin's career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.We also explore:The surprising similarities between fashion and SaaS marketingHow to cut through jargon and bring clarity to brand languageWhy conventional logic can be dangerous for marketersThe challenges of measuring brand impact when outcomes aren't easily quantifiableTypeform's approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know”How to market a simple, premium product in a world full of free alternativesIf you're curious about branding, creativity, and marketing leadership, this one's for you.

This is a special episode from SaaStock Europe 2024. Ryan Floyd (Founding MD at Storm Ventures) and Joaquim Lecha (Former Typeform CEO) discuss pivotal stages and learnings from Typeforms's journey to $80M ARR and 150,000 customers.      Check out the other ways SaaStock is helping SaaS founders move their business forward: 

Send us a textGet all the prompts & tools used in this video: https://www.authorityhacker.com/freeb...---Think building a professional website costs thousands and takes weeks?Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable web design service undercutting old-tech designers.But how do you achieve this without coding skills, expensive designers, or clunky DIY builders?In this episode, we demonstrate LIVE how to build modern, fast, high-converting, SEO-optimized, and stunningly sleek websites using only FREE AI tools. We even redesign a real business website from scratch in under 90 minutes!The game has changed thanks to cutting-edge AI like Google's Firebase Studio, enabling you to:

In this special bonus episode of My Favorite Mistake, Mark Graban talks again with Andrea Jones, Principal at AJC and CEO of The Executagility Company. Andrea was previously featured in Episode 105, and she returns to discuss the release of her new book: The Executagility Field Guide: How Busy Teams Can Execute Growth Plans. Andrea shares a new “favorite mistake” involving lost data from a Typeform survey—an honest example of learning the hard way how software design can trip up even experienced business leaders. The good news? She caught the mistake, learned from it, and adjusted her systems to avoid similar issues in the future. We also dive into the four pillars of the Executagility model: Alignment – Are we clear on the goals and priorities? Available Time – Do our people realistically have capacity to execute? Competence – Do we have the right skills in-house or need help? Structure – Do we have a repeatable process to keep projects on track? Andrea explains how she applied her own framework to the writing and launch of her book—and how it's helping mid-sized businesses get growth initiatives done without burning out their teams. "You can't execute growth if your team is already stretched thin trying to handle today's work." "Just because someone's capable in their current role doesn't mean they can drive transformation alone. That's why the glue person—the project leader—is essential."

Vad använder folk för appar egentligen? Tänk om du missat en tjänst som skulle hjälpa dig enormt? I Klart! denna vecka berättar jag för dig vilka appar och tjänster jag använder mest.  Det är lättare att länka i text än i ljud, så här är hela listan: För struktur och planering Things (MacOS) - att göra-list-app som är stabil och sparsam i funktionalitet Trello - här får jag i en ”tavelvy” översikt över mina inlägg i sociala medier (och i veckobrevet), samt ser mina kunder, offerter och uppdrag Notion - här noterar jag i mina möten och har min bank av texter jag har nytta av återkommande TextExpander - expanderar automatiskt mindre texter som jag skriver återkommande, så att jag slipper skriva dem manuellt Mindjet MindManager - här dokumenterar jag hur mina personlig strukturträning-klienter tar steg mot bättre struktur i en mindmap Toggl Track – för att logga vad jag ägnar min tid åt Pocket - här och bara här ligger min läshög full av artiklar, blogginlägg och annat som jag kan läsa någongång om jag vill (men som jag inte måste läsa) För skrivande Ulysses - här skriver jag veckobreven, föreläsningsmanus, videomanus och andra texter och har dem samlade på ett och samma ställe För video, bilder och ljud Pixelmator Pro – för att redigera bilder enklare (och billigare!) än i Photoshop DaVinci Resolve – en funktions-stinn men lättanvänd app där jag redigerar mina videor HandBrake – för att komprimera mina videor snabbt och lätt Logic Pro – för att spela in och klippa mina poddar Ecamm Live - här mixar jag kamera och presentationsbilder när jag föreläser digitalt Epidemic Sound - suverän, svensk tjänst där jag köper ständigt ny musik och ljudeffekter till mina videor Midjourney - här genererar jag illustrationsbilder, till exempel till veckobrevet Automatisering Zapier – här bygger jag automatiserade flöden som gör sekvenser av uppgifter åt mig Hazel - min hjälpreda på datorn som städar, flyttar och lägger filer på rätt plats ChatGPT Plus och Microsoft 365 Copilot - tja, vad kan man inte göra i AI-chatten? Webbtjänster Thinkific – här går du mina online-kurser Shopify - här handlar du mina böcker och strukturverktyg i min webbshop Typeform - har du svarat på ett formulär hos mig är det i Typeforms chosefria gränssnitt som du har gjort det Libsyn – plattform varifrån mina poddar spelas upp på Spotify och i din poddspelare Hur gör du? Vilken app som du använder är du förvånad över att jag inte har med i min lista? Berätta för mig, för jag kanske skulle ha stor nytta av den trots att jag helt missat den hittills. Planerar du med sömsmån, som min deltagare i Värmdö? Klart! finns också som veckobrev till din mejl, för dig som hellre läser än lyssnar (eller gör både ock!). David Stiernholm är struktör. Han hjälper människor och företag att bli mer effektiva genom att skapa bättre ordning och struktur. Hans motto: allting kan göras enklare! David är flitigt anlitad som föreläsare av allt från väletablerade storföretag till entreprenörsföretag i stark tillväxt. Han utmärker sig genom sina superkonkreta verktyg och metoder som du direkt kan använda på jobbet och hemma. Under en föreläsning med David Stiernholm upptäcker du att struktur är både befriande och roligt. Och att du blir mindre stressad och mer effektiv.

4/22/25 - Episode 157Episode Summary​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.Key points:- Focus on the quiz goal first (conversion vs. expertise).- Track quiz step completion rates.- Best traffic sources: search ads and email, not social media.- Tools like Typeform work well, even without native Shopify integration.✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.Show Links Omirank - https://omirank.com/Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

Today, we're getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform. In part two of this episode, Aleks talks about: How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process And how you can cultivate strong partnerships between R&D and GTM to drive similar success Links LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/ Navan: https://navan.com/ Resources (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo Chapters 00:00 Intro 00:47 Understanding User Personas 02:09 Launching Typeform for Growth 05:05 Product Development Lifecycle 07:49 Usability Testing and User Feedback 13:34 Competitive Analysis and Market Positioning 19:34 Go-to-Market Strategy 26:28 Company Ceremonies and Collaboration 31:04 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aleks Bass.

Today, we're talking with Aleks Bass, CPO at Typeform. In part one of this two-part episode, Aleks talks about: The exact methodologies for user research that she used to develop a complete product strategy in just 45 days Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts How to break the rules of user research for even faster results Links LinkedIn: https://www.linkedin.com/in/aleksbass/ Resources How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q Chapters 00:00 Intro 00:54 Aleks Bass' Unique Career Path 02:07 Challenges at Typeform 06:49 Research-Driven Product Development 11:35 Understanding Customer Needs 33:07 Feature Constellations and Their Impact 40:05 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aleks Bass.

Today, we're talking with Dan McCarthy, VP of Product at Cyvl, an AI-powered mapping tool for transportation infrastructure. In this episode, Dan talks about: Using lessons from building digital products to improve the physical world around us Dan's repeatable playbook for launching into new industries—and the pitfalls to avoid. How a drop in data ingestion costs allowed Cyvl to open up a new, digitally enhanced way of looking at the world Why nailing the entire go-to-market strategy is just as critical as the product itself Links LinkedIn: https://www.linkedin.com/in/dan-mccarthy-24543436/ Cyvl: https://cyvl.com/ Resources Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0 Build product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA): https://youtu.be/7ISWLoQtNOc Chapters 00:00 Intro 01:49 Understanding Digital Twin Architecture 02:40 Challenges and Opportunities in Infrastructure Management 04:27 The Role of AI and Machine Learning in Cyvl 08:24 Future Vision for Cyvl and Infrastructure Management 12:26 Navigating Vertical Markets and Go-to-Market Strategies 19:34 Learning from Industry Transitions 32:18 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Dan McCarthy.

Retention expert Thomas Lalas joins Will Laurenson to discuss why most brands fail at keeping customers engaged and how to fix it. They cover pricing strategies that drive long-term subscriptions, why brands should focus on value perception in the first two weeks, and how tools like Klaviyo, Typeform, and ReferralCandy can be used in unexpected ways. Thomas also shares experiments on direct mail, personalised videos, and the impact of branding on retention. If you're struggling with churn or want to improve customer lifetime value, this episode is full of practical strategies you can implement right away.

Today, we're talking with Steve Nash, Director of Product for GumGum, an ad-tech platform that matches brands and consumers through AI-powered data and media solutions. In this episode, Steve talks about: How to tell your CEO that they're wrong — and not lose your career The story behind Playground's transition to a product-centric culture, and the pace of innovation it unlocked for the team Why unifying behind Playground's mission of being “the attention company” led to their successful exit and acquisition by GumGum Links LinkedIn: https://www.linkedin.com/in/stevenash/ GumGum: https://www.linkedin.com/company/gumgum/ Resources Navigating a digital reckoning in art | Elizabeth Van Bergen, Product Experience Lead (Phillips): https://youtu.be/Rf-7r3PMVuo Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0 Chapters 00:00 Intro 02:04 Product challenges and shifts at Playground XYZ 04:38 How to implement product centricity 05:18 How to navigate conversations with CEOs 09:23 How to empower product teams and drive innovation 11:05 Adapting during COVID-19 20:08 Attention tracking and creative Insights 27:33 The role of design and raste in product development 33:01 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Steve Nash.

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscriptions do more than just drive repeat sales A genius way to boost social proof using excited customers Dive in: [05:23] Key to retention: product frequency. [09:21] Subscription vs. non-subscription loyalty. [11:48] Subscription strategies as product essentials. [16:04] Boosting ad engagement with enthusiastic emails. [19:27] Personalization through zero party data. [21:12[ Typeform vs. one-click polls. [23:50] Insider Tips from Thomas! Find the notes here: https://keepopt.com/244 Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Send us a textUnlock the secrets to extraordinary customer experiences with our special guest, Blake Grewal, founder of Bold Growth. We explore the often-overlooked potential of data and technology in transforming how businesses interact with their clients. Through the lens of scorecards and critical metrics like net promoter scores, Blake shares how businesses can streamline their focus and unearth opportunities for growth. Discover how mapping every interaction across the customer journey not only identifies areas for improvement but also integrates technology seamlessly to enhance services, whether you're in the service or product sector.In a world increasingly dominated by technology, prioritizing customer experience is a game-changer for startups and small businesses alike. With Blake's insights, we navigate the delicate balance between leveraging AI for productivity and maintaining the human touch that's so vital to customer satisfaction. Avoid the chaos of tech bloat by fully utilizing existing tools before jumping onto the next shiny new thing. By automating low-priority tasks, your business can transition from a reactive to a proactive stance, leading to happier employees and more satisfied customers.We'll also dive into the common pitfalls small businesses face with technology adoption and how simplicity can lead to success. Blake shares his entrepreneurial journey and the significance of staying grounded in tangible goals while being agile in response to customer feedback. Experience firsthand the power of innovative tools like Typeform and Unsurvey in making feedback collection more interactive and insightful. This episode is packed with practical advice and strategies designed to elevate your business's customer experience through the effective use of data and technology. Join us for an engaging conversation that promises to redefine how you view customer interactions.

Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. Key takeaways: The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers The concept of “forest time,” a practice of stepping back to gain strategic perspective Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies. Links “Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue Writing: https://ojiudezue.substack.com/ Consulting: https://productmind.co Twitter: https://x.com/ojiudezue LinkedIn: https://linkedin/in/ojiudezue Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t Chapters 00:00 Intro 02:19 The Multifaceted Role of Product Management 04:48 Importance of Frameworks in Product Management 06:36 Adapting Frameworks to Different Companies 11:15 Understanding the Zone of Benefit 17:12 The Unicorn Framework for B2B SaaS 21:30 Building Rocket Ships: A Book for Senior Product Managers 25:32 Calendly's Success Story 30:00 Discovery: Finding Big Problems in Workflow 31:12 Simplifying Solutions with Slack 33:27 The Creators Initiative at Twitter 40:26 Forest Time: Gaining Perspective 46:14 The Importance of Listening to Your Team 48:06 Product-Led Growth (PLG) in Today's Economy 55:14 A/B Testing: When and How to Use It 59:31 Outro Follow LaunchPod on YouTube! Did you know we have a new channel dedicated to LaunchPod? Check it out and subscribe: https://www.youtube.com/@LaunchPod.byLogRocket What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Oji Udezue.

This podcast interview focuses on the entrepreneurial journey to help all of us to have conversations that drive action and meaningful connections. My guest is Joaquim Lecha, CEO of Typeform.   Joaquim (Kim) is a tech entrepreneur on a big mission, bringing over 20 years of experience in high-growth companies. He started his career in M&A, strategy, and financial advisory. In 2012 he joined the tech world as the CFO of Socialpoint, a world-renowned mobile game developer, later taking on the role of Chief Operating Officer. In 2018 he joined Typeform as Chief Operating Officer and quickly rose to become the CEO. Their mission: to create a world where conversations drive action and meaningful connections.  Under his leadership, Typeform has grown impressively (+$1B valuation), now serving well over 150,000 paying customers worldwide and achieving profitability. He recently got recognized as one of the Top 50 SaaS CEOs of 2023 by The Software Report. This inspired me, so I invited Joachim to my podcast. We explore what it takes to profitably scale a SaaS business as it experiences rapid growth. He discusses what fueled their initial growth and what strategic changes he had to make to ensure growth won't stall. Last but not least he offers practical wisdom on product development, customer-centric innovation, and maintaining resilience in the face of challenges. Here's one of his quotes I was coming from games. I had not heard from those types of products so many times the word 'Love'. People love Typeform. So my most immediate reaction to all of that is, how can we make more people aware of this great product?  And I even thought, since I come from a financial type of background; 'if we can find that scalable with quick feedback loop type of motion, and in addition to that, it's got a less than 12 month payback period. Then we can fund it.'  So with that in mind, we got to work. We grew our customer base by 2.5x and our revenue by almost 4x. During this interview, you will learn four things: How to ensure your pricing reflects the true value your product provides to customers - so you don't undervalue your offering. How to choose marketing and sales approaches that can bring in thousands of new customers and provide quick feedback loops. How he found a segment in the market where Typeform provided the most value - and what that meant to their growth trajectory.. What to focus operations and hiring strategy on - if you aim to create a sustainable, resilient, and easily scalable business over time. For more information about the guest from this week: Joaquim Lecha Website: Typeform Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep. 265 “Will AI replace human jobs by 2025?” Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional applications. Mentions HubSpot's Marketing Hub https://www.hubspot.com/products/marketing/get-started WordPress https://wordpress.com/ Typeform https://www.typeform.com/ Ahrefs https://ahrefs.com/ Google Analytics https://developers.google.com/analytics  Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In this episode of the RWS Clinician's Corner, we chat with Brian Maurer, co-founder of Bristle Health and an expert in oral microbiome testing. We explore the fascinating connections between oral health and overall well-being. Brian shares groundbreaking insights into how oral bacteria can impact everything from gut health to chronic inflammation and even cardiovascular health. You'll also hear practical tips for maintaining good oral hygiene, the influence of teeth grinding, and the novel ways oral microbiome testing is transforming both consumer and practitioner approaches to health.  In this interview, we discuss:  How translocated oral bacteria can cause gut inflammation The influence of hydrochloric acid on oral bacteria translocation Case studies on oral microbiome  Various impacts of teeth grinding Links between oral bacteria and other systemic conditions Oral health tests offered by Bristle (test results, recommendations, etc.) Toothpaste options and nutrition recommendations to improve oral microbiome Timestamps:  00:00 Oral microbiome testing insights and practitioner offer. 04:26 Home oral microbiome collection with shotgun metagenomics. 07:44 Pathogenic interactions, not abundance, drive oral disease. 09:55 Assessing bacteria for tooth decay, gum disease. 15:26 Oral bacteria's role in nitric oxide production. 18:54 Health insights: scores, halitosis, gut impact, diversity. 21:57 High gum inflammation score; detailed bacterial analysis. 25:10 Clinical manifestations link oral and gut health symptoms. 27:21 Saliva tests detect comprehensive oral bacteria effectively. 32:28 Human biology reveals knowledge gaps; oral microbiome research. 35:15 H. pylori and oral bacteria transmission in families 37:36 Use mouthwash sparingly; consider diet, nutrients, xylitol. 41:24 Inflamed gut enables oral bacteria colonization. 45:23 Microbiome shifted with xylitol and lactobacillus regimen. 46:49 Clinicians need resources for interpreting test results. 49:55 Mouth breathing reduces saliva, increases oral disease. 55:48 HSA/FSA reimbursements; practitioner sign-up via Typeform. 56:39 Appreciation for innovation and thorough research updates. Speaker bio:  Brian Maurer is a Co-founder at Bristle Health. Brian received his BA in International Business from the University of San Diego. After receiving his degree, Brian spent 9 years in the commercial organization of DNA sequencing companies, driving adoption of genomic technology and applications into new and emerging markets. He has a passion for applying novel technology in healthcare to improve patient outcomes.  Connect with Brian Maurer:  Website: https://www.bristlehealth.com/ LinkedIn: https://www.linkedin.com/in/brianpmaurer/ Bristle Health is offering the test to RWS alumni at nearly 50% off ($90/test). To access it, alumni just need to sign up for our Provider Program through the link below, and the end screen will have the discount code and link to purchase: https://bristlehealth.typeform.com/to/JWRvEpws Keywords: Oral-gut bacteria translocation, oral microbiome, hydrochloric acid impact, oral dysbiosis, teeth grinding, chronic dental abscess, xylitol, Lactobacillus Reuteri, functional medicine, gum inflammation, tooth decay, bad breath types, nitric oxide production, oral health test, Bristle Health, gut health, systemic conditions, oral bacteria and gut, dental health, halitosis detection, consumer oral health test, practitioner training, H. pylori detection, toothbrush cleaning, probiotic treatment, dietary recommendations for oral health, oral microbiome research, saliva test, oral ecosystem, functional nutritionist applications Disclaimer: The views expressed in the RWS Clinician's Corner series are those of the individual speakers and interviewees, and do not necessarily reflect the views of Restorative Wellness Solutions, LLC. Restorative Wellness Solutions, LLC does not specifically endorse or approve of any of the information or opinions expressed in the RWS Clinician's Corner series. The information and opinions expressed in the RWS Clinician's Corner series are for educational purposes only and should not be construed as medical advice. If you have any medical concerns, please consult with a qualified healthcare professional. Restorative Wellness Solutions, LLC is not liable for any damages or injuries that may result from the use of the information or opinions expressed in the RWS Clinician's Corner series. By viewing or listening to this information, you agree to hold Restorative Wellness Solutions, LLC harmless from any and all claims, demands, and causes of action arising out of or in connection with your participation. Thank you for your understanding.  

In Episode 165, we tackle the question: Can evaluation be done without an instructor, and if so, how? Will and Josh discuss the importance of instructors while exploring alternative evaluation methods. They delve into scenario-based learning, knowledge checks, and self-evaluation as ways to assess learning in a course. Additionally, they introduce Typeform as a powerful tool for evaluation. For more on our conversation, check out the episode page ⁠⁠here⁠⁠. Want to build your business like we have? Join us over at Notion by ⁠signing up with our affiliate link⁠ to start organizing EVERYTHING you do. Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, our connection to ⁠⁠⁠Education Podcast Network⁠⁠⁠, and to see our faces (maybe skip the last one). Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

Send us a textAbout This EpisodeWhat does it mean to truly take up space? Cristina Apple Georgoulakis, a trailblazing portfolio and founder outcomes partner, joins us in this episode to share her unique journey in boldness. Travel with Cristina as we explore the pivotal moments that shaped her career and confidence, including her adventure teaching English in Spain and upon returning to the U.S., her key role in Typeform's U.S. expansion during its hyper-growth phase. Cristina's journey is a testament to the power of perseverance, teamwork, and personal growth. Now with Seven Seven Six, she emphasizes the importance of helping others realize their entrepreneurial dreams, while reflecting on how international ventures contributed to her own self-belief and independence. Tune in to celebrate the bold mindset and the extraordinary stories that inspire us to make positive impacts in our lives. About Cristina GeorgoulakisSystems-thinking CX leader turned venture capitalist, Cristina Apple Georgoulakis values driving growth in people and organizations. She previously co-founded an e-learning SaaS platform in Barcelona. After seven years of building her career and community abroad, she moved to San Francisco to open Typeform's first U.S. office. She's held a number of leadership roles at hyper-growth SaaS startups where she built and operationalized teams from scratch. As an investor, Cristina is drawn to startups where technology meets human connection, emphasizing the approach to maximizing returns while keeping a keen eye on the triple-bottom line: profits, people, and process. While at 776, Cristina has invested in ScorePlay, Area 2 Farms, Givingli, Trala, LA Golf Club. Additional ResourcesLinkedIn: @CristinaGeorgoulakisInstagram: @cris.tinaappleX: @cristina_lakiSupport the show-------- Stay Connected www.leighburgess.com Watch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgess Follow Leigh on LinkedIn: @LeighBurgess Sign up for Leigh's bold newsletter

The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca, Co-Founder and COO of Framedrop, discusses the no-code revolution, diving into the benefits and practical applications of these tools for businesses of all sizes.Key Takeaways:(02:57) No-code platforms democratize web development, enabling anyone to create websites and apps without coding.(06:07) Early-stage businesses can leverage no-code tools to build awareness and gather leads before a product launch.(09:10) Interactive experiences, such as quizzes and polls, can be easily created with tools like Typeform and Tally.(10:00) While no-code is powerful, some customizations may still require minimal coding.(13:18) Templates save time and are often optimized for conversion, making them a smart choice for many projects.(16:22) AI can be used to further customize templates, ensuring they align with brand guidelines.(18:55) Seamless integration of no-code tools with CRMs like HubSpot and Mailchimp enhances marketing workflows.(20:14) Analytics platforms like Google Analytics 4 and Plausible are essential for tracking website performance.Resources Mentioned: Mario Tarouca -https://www.linkedin.com/in/mariotarouca/Framedrop | LinkedIn -https://www.linkedin.com/company/framedrop/Framedrop | Website -https://app.framedrop.ai/l/1022506901Insightful Links:https://cxl.com/blog/no-code/https://www.kentico.com/discover/blog/how-low-code-no-code-is-changing-the-gamehttps://www.lxahub.com/stories/how-the-low-code/-no-code-movement-helps-marketersThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.   So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?    Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.    Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.    If you're looking for how to cut through the LinkedIn noise and rise to the top, you won't wanna miss this ep!   00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   Follow Mark:  LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Kabir is co-founder and CEO of Leen, which is creating a unified security API to enable simpler integrations of security tooling. As Kabir will immediately tell you, he has no background in cybersecurity. However, he does have extensive experience with growing partnerships and sales numbers in industries where he has no background. He worked in business development for the last 15 years across a variety of tech companies including NativeX, Kiip, and Typeform. As he tells in the episode, he very carefully and patiently assembled the founding team, and the problem Leen is addressing then emerged as the imperative from their extensive whiteboarding sessions. Now, after a hot start, the team is in the middle of key strategy decisions that will determine the future of the company. Website: Leen Sponsor: VulnCheck

How can the tech industry foster a more inclusive environment, and what role does diversity play in driving innovation? In this episode, I sit with Aleks Bass, Chief Product Officer at Typeform, to explore these critical questions and more. Aleks shares her experiences with gender bias throughout her career, offering valuable advice for women navigating the challenges of the tech world. With a commitment to diversity, Aleks discusses why having more women in leadership roles is essential and how companies can support this journey. At Typeform, diversity goes beyond gender; it creates a space where different perspectives and leadership styles thrive. Aleks reveals how Typeform, with a 50% female composition in its executive team, stays true to this commitment, ensuring that every voice is heard and valued. We also dive into Typeform's latest innovation, the Typeform for Growth suite, designed to help businesses capture, qualify, and convert leads more effectively. This new suite showcases how Typeform is leading the way in making data collection more engaging and intuitive, all while leveraging the power of AI to enhance customer acquisition. Aleks also highlights the broader impact of these technologies on the industry. As businesses increasingly rely on personalized, data-driven interactions, tools like Typeform for Growth become essential in staying competitive. With features like interactive video forms, automated data enrichment, and AI-powered analysis, companies can create more profound, meaningful connections with their audiences. As we wrap up the conversation, Aleks reflects on the future of tech and the importance of continuing to push for diversity and innovation. This episode sheds light on the challenges and opportunities within the tech industry. It leaves us with an important question: How can we all contribute to creating a more inclusive and innovative future in tech?

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engagement and user experience intersect.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engagement and user experience intersect.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targeting. Today, Patricia discusses the state of marketing data and analytics.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targeting. Today, Patricia discusses the state of marketing data and analytics.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features an interview with Aleks Bass, Chief Product Officer at Typeform, the web-based platform you can use to create anything from surveys to apps, without needing to write a single line of code. Aleks has over 18 years of experience in product marketing, product management and consumer insights in B2B SaaS and D2C. In her current role as Chief Product Officer, she leads product management, design, research, and product operations. Her priority is creating user-centric digital solutions. Aleks has previously held leadership roles at Momentive, Adobe and Qualtrics, which has since been acquired by SAP. In this episode, Aleks shares her insights on how product and product marketing can enhance customer experience. She discusses the importance of aligning product management with consumer insights, the role of design in digital CX, and trends in customer behavior. Aleks elaborates on Typeform's new product, Typeform for Growth, which aims to boost customer acquisition using AI. The conversation also touches on measuring digital customer experience, the balance between automation and human interaction, and the significance of diversity in tech leadership. Finally, Aleks discusses Typeform's future vision of creating a holistic customer experience and the essential role of AI in achieving this goal.Quotes*”Good design for me in digital CX is intuitive, accessible, and empathetic. But the number one thing it has to absolutely do is be usable. So I prioritize usability over anything that's new, aesthetically pleasing, keeping up with the trends, et cetera. Design's ultimate role is to anticipate user needs and remove friction points from the experience and remove them from having blockages in their ability to do the things that they need to do.”*”There is a difference between asking people for feedback and truly understanding what they're saying to you in the context of what their broader pain points are versus asking for feedback and taking that feedback at face value. Because if I don't understand the pain points that you personally experience, I might interpret the feedback that you're giving me differently, and I might not be solving for the true challenge that you are facing. Whereas if I deeply understand  a marketer's workflow, what tools they're using, how they're using those tools, the gaps in those current tools, what they wish they could do, how certain tools are not playing nicely with other tools, it allows me to create solutions that are actually much more adaptable to their individual use cases. And so that's the piece within customer centricity, customer experience, and strategy that I feel like is really critical to create better experiences for our customers.”*”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and you have to spend the time and you have to engage in the most effective way to get the most insight out of their patterns and pain points and challenges.”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and spend the time and to get the most insight”.*”A gap in the customer experience is when automation serves the company, not the customer. Automation should ultimately keep people at the center. Yes, it can help companies improve efficiency. I think we all can see the benefits of that. But if it is hurting your customer experience, then that's a negative outcome for your business ultimately.”Time Stamps[0:01] Meet Aleks Bass, Chief Product Officer at Typeform[0:56] Connecting Product Marketing to Customer Experience[4:04] Designing for Digital Customer Experience[5:44] Trends in Customer Behavior[7:03] Introducing Typeform for Growth[9:22] Enhancing Lead Generation with AI[11:49] Fostering Exceptional Digital Customer Experience[27:59] Personalizing Customer Experience[33:18] Building Trust and Measuring Success[36:55] Balancing Automation and Human Interaction[39:22] Positive Customer Experience Examples[44:09] The Importance of Diverse Perspectives[46:03] Future of Typeform and TechnologyAbout our guest, Aleks BassAleks Bass is a product leader with an 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. As the Chief Product Officer at Typeform, she leads product management, design, research, and product operations, steering a talented team to create innovative and user-centered digital solutions. Her role encompasses driving strategic product development from concept to market delivery, shaping the future of digital experiences. She is passionate about transforming ideas into impactful products that enhance the way we interact with data and information. By leveraging AI and expanding their communication formats, she aims to elevate Typeform's offerings and push the boundaries of interactivity within their platform.Her prior experience includes product leadership roles with Momentive, where she led a 15-member product organization, with overall responsibility for a product portfolio including SurveyMonkey, Wufoo, SurveyMonkey Apply, and SurveyMonkey Audience, that drove $500M in 2022 revenue. She has also held leadership roles at Adobe, Workfront (acquired by Adobe), Qualtrics (acquired by SAP), and product consulting to three startups – two that were acquired by Google and Walmart, and one that IPO'd. She has had success in building and managing high-performing teams, coordinating cross-functional collaborations, and driving revenue that has included a three-year growth from $10M ARR to >$55M.Thank you to our friendsThis podcast is brought to you by HGS. HGS is a digital customer experience leader dedicated to delivering winning customer interactions at scale that are prompt, personal, and positive. We continuously transform, optimize, and grow enterprises to exceed ever-rising customer expectations. HGS provides our clients with the right talent and technologies needed to champion every moment. Learn more at hgs.cx.LinksConnect with Aleks on LinkedInLearn more about TypeformCheck out HGS

Episode Summary:  In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding brand reputation, handling PR and crisis management, and educating customers about AI ethics. The conversation highlights the role of AI in enhancing media outreach, finding the right influencers, and differentiating brands in a crowded market. 00:53 AI in Everyday Life: Ken's Fashion Experiment 04:40 AI's Impact on Brand Marketing 16:58 AI in PR and Brand Protection 24:42 Navigating AI Adoption: Tips and Cautions 25:47 AI's Role in PR and Crisis Management 28:52 AI as a Differentiator in Recruitment 34:18 Practical AI Tips and Tools 41:10 Tech Review: Descript 44:51 Final Thoughts and Takeaways   Key Takeaways: AI is reshaping marketing by providing valuable insights and streamlining processes across the entire marketing team. Leveraging AI for customer research can provide deeper insights and better brand positioning. Balancing AI and human creativity is crucial for maintaining authenticity and building trust with customers. Brands should be proactive in preparing for deepfakes and establishing crisis communication plans. Organizations should have AI ethics committees to ensure responsible and ethical AI usage. AI can optimize media outreach, monitor trends, and enhance PR efforts, but human judgment is still essential in PR and crisis management. About our Guest: Karrie Sanderson is a visionary marketing leader known for driving growth and innovation across industries, including SaaS, healthcare, consumer products, and more. With a background in engineering, Karrie leverages her data-driven approach to provide effective strategies for brand and market development. She is the founder of KES Consulting and has held leadership positions at companies such as Coca-Cola, Starbucks, Typeform, and Smartsheet. Notable Quotes: "Understanding that brand is about reputation and credibility is key when discussing AI and brand." - Karrie Sanderson "AI tools allow you to inject your brand voice and key messages, making it easier to stay on brand." - Karrie Sanderson "Humans are emotional decision-makers, so injecting emotion into your brand messaging is crucial for authenticity." - Karrie Sanderson "Using AI for proactive PR efforts can help identify emerging trends and topics to pitch and avoid oversaturation." - Karrie Sanderson "Educating employees about AI and encouraging them to report any suspicious content can help protect your brand." - Karrie Sanderson Resources: KES Consulting Marketing AI Institute Thank you for listening to the Future Craft Marketing Podcast. Please subscribe and give us a review if you enjoyed today's content. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

On this installment of the pod, I dive into the five biggest mistakes I've made as a creative enterpreneur and some tips and tricks to overcome if you are in the same boat, or tips so that this does not happen to you! Sit down with a good cup of coffee, pen, and a notepad and lend an ear so you can learn from my mistakes. This episode is sponsored by Typeform. Discovery the endless posibiliies at Typeform to level up your business.  And as always, follow us on instagram at: @_the5to9podcast

Sid is the Head of Studio at Forum VC, a venture studio with a goal of building 8 AI companies per year. Prior to joining Forum VC, Sid started Broca, an AI software that generates ad copy and other forms of marketing content. He has also helped dozens of SAAS companies with their growth. Some companies he has worked with include Thinkific, LemonStand, Gorgias, Plato, Typeform, and ClickUp This episode is brought to you with the support of Oracle Netsuite, learn more at netsuite.com/uncharted --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Typeform CEO Kim Lecha is in a war with Jotform, Surveymonkey, and other form providers. His 2024 top priority is a brand new marketing approach. Will it work? Will Typeform break $180m in ARR before Dec 2024?

Linus Ekenstam is a designer and serial entrepreneur who has founded and sold several companies. He has also been a design leader at Typeform, Bamboo Blockchain and Flodesk. He's currently building an AI-powered children's story generator at BedtimeStory.ai and a platform to track and improve mental health called Sensive. He is a partner and the father of two daughters. In today's conversation we discussed:* What it means to be an "AI Gardener"* Struggles with male infertility* Time and relativity* How to navigate the daily grind with two working parents and a 4 and 2 year old* A visit from his youngest daughter while recording* How he thinks technology will transform his daughter's lives* Optimism for the future with AI as a useful toolListen now on Apple, Spotify, Overcast and YouTube.—Where to find Linus EkenstamLinkedin: https://www.linkedin.com/in/linusekenstam/Twitter / X: https://twitter.com/LinusEkenstamYoutube: https://www.youtube.com/c/LinusEkenstamNewsletter: insidemyhead.aiWhere to find Adam Fishman- FishmanAF Newsletter: www.FishmanAFNewsletter.com- LinkedIn: https://www.linkedin.com/in/adamjfishman/- Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover[1:47] Welcome[2:15] What do you do here?[3:08] AI Gardener[4:40] Childhood[6:18] Fav US kid's show[7:32] Difference between his and his kid's childhood[10:44] kids/partner[11:38] Pull to move back to Sweden during COVID[13:07] Male infertility[23:38] Advice[25:52] Earliest memory of being a dad[27:44] Manage daily grind/work/family[30:25] What did you do w/kids before preschool?[31:51] Most surprising thing about becoming a dad?[36:17] Time & relativity[42:24] Where do you and your partner not align?[45:25] AI change kid's relationship to tech/what are you working on?[50:11] How do you recharge your batteries?[51:37] What is a mistake you made as a dad?[53:39] Follow along[55:30] Rapid fire round[58:33] Thank you—Show references:Linus' Tweet on Male Fertility: https://x.com/linusekenstam/status/1696424299773485380?s=46&t=_JjHRNFJidzXB5axbw2gmQStar Wars: https://www.starwars.com/Encanto:https://www.imdb.com/title/tt2953050/Baby Bjorn:https://www.babybjorn.com/TMNT: https://en.wikipedia.org/wiki/Teenage_Mutant_Ninja_TurtlesPower Rangers: https://en.wikipedia.org/wiki/Power_RangersTypeForm: https://www.typeform.com/Bamboo BlockChain: https://www.bamboonetworks.com/Flodesk: https://flodesk.com/Bedtime Story: bedtimestory.aiSensive: https://www.sensive.co/Ikigai: https://en.wikipedia.org/wiki/Ikigai—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron athttp://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com

Linus Ekenstam is a designer and serial entrepreneur who has founded and sold several companies. He has also been a design leader at Typeform, Bamboo Blockchain and Flodesk. He's currently building an AI-powered children's story generator at BedtimeStory.ai and a platform to track and improve mental health called Sensive. He is a partner and the father of two daughters. In today's conversation we discussed: What it means to be an "AI Gardener" Struggles with male infertility Time and relativity How to navigate the daily grind with two working parents and a 4 and 2 year old A visit from his youngest daughter while recording How he thinks technology will transform his daughter's lives Optimism for the future with AI as a useful tool — Where to find Linus Ekenstam Linkedin: https://www.linkedin.com/in/linusekenstam/ Twitter / X: https://twitter.com/LinusEkenstam Youtube: https://www.youtube.com/c/LinusEkenstam Newsletter: https://insidemyhead.ai/   Where to find Adam Fishman - FishmanAF Newsletter: https://www.fishmanafnewsletter.com - LinkedIn: https://www.linkedin.com/in/adamjfishman/ - Instagram: https://www.instagram.com/startupdadpod/ — In this episode, we cover [1:47] Welcome [2:15] What do you do here? [3:08] AI Gardener [4:40] Childhood [6:18] Fav US kid's show [7:32] Difference between his and his kid's childhood [10:44] kids/partner [11:38] Pull to move back to Sweden during COVID [13:07] Male infertility [23:38] Advice [25:52] Earliest memory of being a dad [27:44] Manage daily grind/work/family [30:25] What did you do w/kids before preschool? [31:51] Most surprising thing about becoming a dad? [36:17] Time & relativity [42:24] Where do you and your partner not align? [45:25] AI change kid's relationship to tech/what are you working on? [50:11] How do you recharge your batteries? [51:37] What is a mistake you made as a dad? [53:39] Follow along [55:30] Rapid fire round [58:33] Thank you — Show references: Linus' Tweet on Male Fertility: https://x.com/linusekenstam/status/1696424299773485380?s=46&t=_JjHRNFJidzXB5axbw2gmQ Star Wars: https://www.starwars.com/ Encanto:https://www.imdb.com/title/tt2953050/ Baby Bjorn:https://www.babybjorn.com/ TMNT: https://en.wikipedia.org/wiki/Teenage_Mutant_Ninja_Turtles Power Rangers: https://en.wikipedia.org/wiki/Power_Rangers TypeForm: https://www.typeform.com/ Bamboo BlockChain: https://www.bamboonetworks.com/ Flodesk: https://flodesk.com/ Bedtime Story: bedtimestory.ai Sensive: https://www.sensive.co/ Ikigai:https://en.wikipedia.org/wiki/Ikigai — For sponsorship inquiries email: podcast@fishmana.com. For Startup Dad Merch: www.startupdadshop.com  Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engagement and user experience intersect.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targeting. Today, Patricia discusses the state of marketing data and analytics.Connect With: Patricia Rollins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

He almost died. Then the experience fueled him to CEO.Joaquim “Kim” Lecha, CEO at Typeform, shares the near-death experience he had that changed his life forever.He had 20 surgeries, months in the hospital, and two years before he'd walk again on two feet.His dream was ripped away.But….… just wait until you hear the incredible insight he had in these dark moments that ended up fueling his ascent to CEO of an exciting company that's changing the world.If we all learned to face adversity like Kim, the world would be a much better and brighter place!—---Typeform is a form builder and data collection platform that helps more than 150,000 businesses get the data they need with beautifully-designed, conversational forms that people enjoy responding to.LinkedIn Profile https://www.linkedin.com/in/joaquim-lecha-040136/Company Link: https://www.typeform.com/What You'll Discover in this Episode:Leadership Lessons from a Terrible Accident.A Step to Create a Culture of Life-Long Learning.How to Get Your Team to Think Bigger.A Strategy to Overcome Adversity.How to Instill Work Ethic.The Key to Building a Company That Matters.How “Forms” are Boosting Sales and Engagement.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

In today's episode, Joshua Benadiva hosts Irana Wasti, Chief Product Officer at BILL. Irana was previously the Chief Product Officer at Typeform and President of GoDaddy EMEA. In this episode you will hear about: - How to be a successful product manager in fintech - How Irana measures and implements successful strategies for building for small businesses - Best practices for managing product organizations in fintech - BILL's strategy to provide value as a full-stack financial operations platform - How BILL leverages machine learning and AI throughout its product - How to lead a product-led growth team and how to measure success, activation rates, and customer value For more FinTech insights, follow us on WFT Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech WFT Instagram: instagram.com/whartonfintech Josh's Twitter: @josh_benadiva Josh's LinkedIn: www.linkedin.com/in/jbenadiva/