Podcast appearances and mentions of sydney roe

Insurance agencies know they need to modernize and adopt technology. But that brings in a new set of challenges. Sydney Roe, Director of Agency Marketing at Vertafore, dives into the importance of connection among your tech stack – connection to your team, your other tech, your clients and more.Enjoy the episode!Episode Links:Ellerbrock-Norris: https://www.ellerbrock-norris.comEllerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.comVertafore: https://www.vertafore.comLAUNCH: https://getlaunch.ioElliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278aSydney Roe: https://www.linkedin.com/in/sydney-roe-32b927bbThis episode is sponsored by LAUNCH.In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.THAT'S WHERE LAUNCH COMES IN.Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market.Visit https://getlaunch.io/ to learn more.

Insurance agencies know they need to modernize and adopt technology. But that brings in a new set of challenges. Sydney Roe, Director of Agency Marketing at Vertafore, dives into the importance of connection among your tech stack – connection to your team, your other tech, your clients and more. Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com/ Vertafore: https://www.vertafore.com LAUNCH: https://getlaunch.io Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515 Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a Sydney Roe: https://www.linkedin.com/in/sydney-roe-32b927bb This episode is sponsored by LAUNCH. In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented. Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale. THAT'S WHERE LAUNCH COMES IN. Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market. Visit https://getlaunch.io to learn more.

In this week's episode we are celebrating a milestone. Episode 200!!! We invited none other than our Mayor of Insurance Town, Heath Shearon's good friend, colleague and sis, Sydney Roe of Vertafore. WE get into talking Triathlons, and her big accouncement there, we talk demand gen Marketing and so much more. This is a fun Milestone episode!! Sponsors:Smart ChoiceCanopy ConnectManscaped Olde School Marketing

Many people wanted to know, so it seemed only fitting that we invite Sydney Roe onto Agents Influence podcast and find out why she left B Atomic to join #thebigorange. It shocked many people, but after you listen to this podcast you will see this is nothing but good for her and great for our industry with a big win for Vertafore!

In this episode, Sydney discusses her struggle to find balance in life. She explains the need to have compassion for herself and others without letting her situation control her.

You've heard about NEON, you're read the Tweets, seen the videos... now it's time for the official launch. It's go time. That's why we got Seth Zaremba, founder and CEO and Sydney Roe, Chief Marketing Officer to stop by and explain exactly what NEON is and how it's going to change the independent insurance industry forever. Watch the launch: https://batomic.com/neon-countdown/

You've heard about NEON, you're read the Tweets, seen the videos... now it's time for the official launch. It's go time. That's why we got Seth Zaremba, founder and CEO and Sydney Roe, Chief Marketing Officer to stop by and explain exactly what NEON is and how it's going to change the independent insurance industry forever. Watch the launch: https://batomic.com/neon-countdown/Learn more about your ad choices. Visit megaphone.fm/adchoices

You've heard about NEON, you're read the Tweets, seen the videos... now it's time for the official launch. It's go time. That's why we got Seth Zaremba, founder and CEO and Sydney Roe, Chief Marketing Officer to stop by and explain exactly what NEON is and how it's going to change the independent insurance industry forever. Watch the launch: https://batomic.com/neon-countdown/

Friends! Today, we introduce the newest member of our staff to the podcast...Sydney Roe!Sydney rocks, and we are so excited to introduce her to you all! Among so much more, she embodies both a gentle and fiery spirit, possesses a deep commitment to work for the good of others, and loves to listen to people talk about what they care about. She has a deep love for words and also a fantastic array of hobbies that ranges from hacky sack to shuffle dancing. We are so honored that she is a part of the team!In this episode, hosts Adam and Matt introduce Sydney before asking about what her childhood memories of neighboring were like and also what brought her to this work. Then, the three discuss how Sydney was able to start getting to know the rest of the Neighboring Movement staff in the midst of working from home. Enjoy getting to know Sydney a bit more, and we hope you can meet her in person soon! Happy podcasting!

One of my favorite people in the whole world, Sydney Roe, joins the podcast to share the origin story to her superpowers. Get more: https://ryanhanley.com/Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my favorite people in the whole world, Sydney Roe, joins the podcast to share the origin story to her superpowers. Get more: https://ryanhanley.com/

One of my favorite people in the whole world, Sydney Roe, joins the podcast to share the origin story to her superpowers. Get more: https://ryanhanley.com/

In this HUGE 100th episode, Bradley and Scott sit down with Sydney Roe, Chief Marketing Officer at b atomic, to talk all things insurtech, project neon, and all the awesome-ness that is Sydney.   Resources Sydney Roe:    Linkedin   |   Agency Nation b atomic:   Website    //////////   Exclusive Insurance Guys Listener GloveBox Offer Mention this podcast and use the code: INSURANCEGUYS and get a FREE month of the GloveBox App for your agency.  >>> Click Here Looking for Insurance Agent Online Marketing? Check out Uptown Marketing   Get Scott & Bradleys Spittin' Gold - 7 Things Your Agency Must Do in 2019   About The Insurance Guys The Insurance Guys Podcast is made and dedicated to agents by agents. Scott Howell and Bradley Flowers discuss all aspects of becoming an insurance agent and give real-life examples of their experiences in all aspects of hiring, sales and the day-to-day reality of running your own successful insurance agency. Please subscribe, review and rate our show on iTunes, SoundCloud, IheartRadio App, & Youtube.    

In today's episode of Agency Intelligence podcast, Jason Cass and Mike Crowley discuss the recent b atomic podcast - The Man Who Invented 'Insurtech' - featuring Sydney Roe, Seth Zaremba, and Frank Sentner. Jason and Mike break down the highlights of that podcast and what it means for the future of the insurance industry.

In today’s episode of Agents Influence, host Jason Cass interviews Sydney Roe, Chief Marketing Officer at b atomic, an insurance technology company created to help independent agents leverage their data to create memorable customer experiences. Sydney talks about the importance of timing, other ways to view digital communication and data collection, and intention versus action. 

The very first episode of b atomic airwaves. Seth Zaremba, CEO of b atomic, and Sydney Roe, CMO of b atomic, discuss why they made the decision to start b atomic.

TIPS FOR THE NEW PRODUCER WITH KOURTNEY MORTIMER Episode 27 - What’s it like to be fresh out of college and selling insurance? Our guest today talks about some of the challenges and opportunities she’s having. Kourtney Mortimer was a marketing major in college and after one summer internship, she knew a desk job wasn’t in her future. After 3 interviews she was hired as a producer with a wonderful agency. They’ve provided her with a lot of opportunities, from sales training to networking. Her energy is contagious and we should all be so lucky to have a Kourtney in our office! TOPICS WE DISCUSS Being young and selling insurance Best practices for insurance agency marketing Selling your niche or selling the business that comes to you OTHER EPISODES FROM IA&B FUTURES CONFERENCE Marketing Magic with Sydney Roe of Agency Nation episode 15 Closing The Gap with Chris Cline of Westfield Insurance episode 16 The One Thing with Steve Harvill Episode 18 Attitude with Sam Glen episode 20 Listening with Sandra Biagini of Progressive Insurance episode 25 INFORMATION ON THE NEXT IA&B CONFERENCE This is another episode in our IA&B Futures Conference series. If you missed this conference in 2018, I would encourage you to put it on your must attend list in 2019. The date has been set for October 8th and 9th 2019. If you go to the IA&B website you can get the details.  ABOUT OUR GUEST – KOURTNEY MORTIMER Kourtney is an account manager with Reed, Wertz, & Roadman. She‘s a arising star with a passion for golf. Connect with her:   Website LinkedIn Twitter ABOUT THE HOST This episode of the Business of Insurance is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA. Debbie is an insurance agent with an extensive business and marketing background. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts Business In Real Life and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram.  Coming soon. Single and Over Sixty and Seniors We Love Check out or page on Facebook, The Business of Insurance

It's not easy getting one person in your agency to participate in video marketing, let alone the entire staff.  Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yourself. However, it certainly gets easier when results start to come in and people see what a powerful relationship building machine it can be.  Once it's become part of your agency's culture there's no telling how many people it can help know more about who you are and what you do.   That's what Sydney Roe talks to Dani Kimble, of The O'Neil Group, about how she got all that buy-in. 

It's not easy getting one person in your agency to participate in video marketing, let alone the entire staff.  Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yourself. However, it certainly gets easier when results start to come in and people see what a powerful relationship building machine it can be.  Once it's become part of your agency's culture there's no telling how many people it can help know more about who you are and what you do.   That's what Sydney Roe talks to Dani Kimble, of The O'Neil Group, about how she got all that buy-in. 

You're able to improve your ROI and easily reach whatever goals you set. It's the quality of those personal relationships inside and out of your agency that create a giant separation between you and the competition. It's this simple act that helps ignite a world-class insurance customer experience and establish an immeasurable internal culture. It's that experience and culture that produce raving fans on both sides of the agency. That's what Sydney Roe talks to Una Roy, of Excalibur Insurance, about how they built a completely unique insurance world.

You're able to improve your ROI and easily reach whatever goals you set. It's the quality of those personal relationships inside and out of your agency that create a giant separation between you and the competition. It's this simple act that helps ignite a world-class insurance customer experience and establish an immeasurable internal culture. It's that experience and culture that produce raving fans on both sides of the agency. That's what Sydney Roe talks to Una Roy, of Excalibur Insurance, about how they built a completely unique insurance world.

You have to be able to introduce yourself in three sentences that makes someone like you. That's certainly one of the first and most important sales habits and insurance professional needs to master. It doesn't matter if it's in person or a compelling piece of content, that valuable introduction should open to door for continued education. The best part, if you're successful people will relax and possibly even enjoy the insurance buying process you're going to provide. That's what Sydney Roe talks to Kelly Donahue-Piro, of Agency Performance Partners, about the five vital sales habits you need to close more business. Don't miss Kelly returning the stage for Elevate 19, grab your ticket now. Connect with Kelly: Agency Performace Partners LinkedIn

You have to be able to introduce yourself in three sentences that makes someone like you. That's certainly one of the first and most important sales habits and insurance professional needs to master. It doesn't matter if it's in person or a compelling piece of content, that valuable introduction should open to door for continued education. The best part, if you're successful people will relax and possibly even enjoy the insurance buying process you're going to provide. That's what Sydney Roe talks to Kelly Donahue-Piro, of Agency Performance Partners, about the five vital sales habits you need to close more business. Don't miss Kelly returning the stage for Elevate 19, grab your ticket now. Connect with Kelly: Agency Performace Partners LinkedIn

Digital marketing tools to help your agency grow? AgencyNation is the place to be. Sydney Roe and Joey Giangola phone in to the Closing the Gap podcast to discuss the AgencyNation relaunch.

Starts and stops with the amount of personalized knowledge you're able to absorb first hand and apply to your agency. It's long been the secret currency a select few have learned how to spend after organizing and sharing conversations other people can benefit from. It also allows you the opportunity to hone your communication ability in a razor-sharp environment that demands improvement. You never know what method or medium you'll find your message most effective and why you should try as many as you can. That's what Sydney Roe talks to Bradley Flowers and Scott Howell, of The Insurance Guys Podcast, about what podcasting has done for their insurance career.

Starts and stops with the amount of personalized knowledge you're able to absorb first hand and apply to your agency. It's long been the secret currency a select few have learned how to spend after organizing and sharing conversations other people can benefit from. It also allows you the opportunity to hone your communication ability in a razor-sharp environment that demands improvement. You never know what method or medium you'll find your message most effective and why you should try as many as you can. That's what Sydney Roe talks to Bradley Flowers and Scott Howell, of The Insurance Guys Podcast, about what podcasting has done for their insurance career.

INSURANCE PODCAST WITH SAM GLEN AT THE IA&B FUTURES CONFERENCE 2018 Episode 20 - Welcome to another episode of the Business of Insurance podcast. If you are a returning listener, welcome back. If you are new to the podcast, welcome and enjoy! Be sure to download this podcast on your favorite podcast player so that you don’t miss any episodes! If you aren't sure how to listen, scroll down and we've provided instructions. ABOUT THE HOST My name is Debbie DeChambeau and I am an insurance agent talking about the benefits of working in this amazing industry called insurance. I’m a podcaster who helps insurance organizations create podcasts as a sales opportunity and I help conferences keep the conversation going after the event has ended. Debbie also hosts Business In Real Life podcast and Divorce Exposed.  Connect with Debbie on LinkedIn, Twitter or Instagram. Check out her book Renewable Referrals INFORMATION ON THE NEXT IA&B CONFERENCE This is another episode in our IA&B Futures Conference series. If you missed this conference in 2018, I would encourage you to put it on your must attend list in 2019. The date has been set for October 8th and 9th 2019. If you go to the IA&B website you can get the details.  OUR GUEST Our guest today isn’t in the insurance industry but is a motivational speaker with a twist. He’s a self taught artist and brings art creation into his presentations.  Sam has taken his struggles and turned them into something positive. He’s been through what many of us go through and has found a way to work through the down cycles through positivity, by managing his attitude. I know it might sound a little woo woo but as someone who focuses on always having a positive attitude myself, I completely relate to what he is talking about. I’m not going to go into my life struggles here, but trust me when I say that for as long as I can remember, and this goes back to my teenage years, I have intentionally focused on a positive attitude. I believe it’s what has gotten me through some difficult times and continues to impact my daily life today. Being positive, being happy takes work because sometimes life can be challenging! If you are working in the insurance industry, you might occasionally experience some of those challenges. Sam has written several books about how attitude affects the workplace, leadership and relationships. We also talk about Courage, how it is relevant today, finding courage in each other and how we need courage every day. Here's the artwork he created during his presentation. OUR SPONSOR If you listened to my conversation with Sydney Roe and and Steve Haravill, you probably heard me mention that I also facilitate CEO roundtable groups. Now you might be thinking that you are’t a CEO but I believe that you are the CEO of your life, therefore, you are a CEO. I’m looking to put one together in 2019 for insurance agents. Depending on the interest level, we might have one just for agency principles and those in the C suite (those of you in operations, management and in leadership roles)  and one for producers. If I have enough other professionals, I’d be happy to coordinate that but for now I’ll stick with the C suite and producers. Consider them an informal board of advisors. You see, the sooner you surround yourself with your peers, the sooner you will learn things and experience growth. As I put these together, I’ll make sure that there is some geographical distance between participants. If you are interested, connect with me on LinkedIn or send me an email to Debbie@selectbizteam.com.   My experience in the insurance business, my knowledge of marketing and my exposure to running business provide you with ideas that will help you catapult your business. This episode is brought to you by Constant Contact. It’s an email marketing tool that allows you to stay in compliance with sending mass emails as well as lets you create beautiful templates that match your agency brand.  Try Constant Contact free for 30 days. Click here for your free trial. HOW TO LISTEN TO PODCASTS Do you have an iPhone? Look for the purple podcast app and download. Do you listen to Spotify? Search for The Business of Insurance on the platform. Do you have a droid phone? Download the Google Podcast app and search for The Business of Insurance podcast or download the Stitcher app. Both work on the phone. There are other podcast players in your phone store that you might like better that what we've indicated above. Try a few and see what you like best! How did you find this podcast?  Maybe through a social media post, maybe a search in your podcast player? Maybe we interviewed one of your friends. Could you do us a favor? Go to iTunes, stitcher or google podcasts or spotify and leave a review - we’ve included instructions on the website, thebusinessofinsurance.com If you like what we are talking about, please tell a coworker about the podcast! You’ll make our day  

PODCASTING AS A SALES TOOL Episode 17 - Welcome to another episode of the business of insurance podcast. In the last episode, I was talking with Chris Cline of Westfield Insurance. He was a sponsor and an attendee of the IA&B futures conference and he is the podcast host for his insurance companies podcast called Closing The Gap. Half of the episode was talking about how agents can use podcasts and the other half was talking about how Westfield approaches its agents to provide added value that goes far beyond selling insurance. If you haven’t listened to that episode, I would encourage you to do so. Click here to listen to my conversation with Chris I’m trying something new with the IA&B series. I’m going to take a deep dive into one aspect of the conversation with the guests I interview. With Chris, I’m going to talk about podcasting. Not  about how to get started because you can learn more about that in a webinar I’m hosting in December which I’ll let you know more about at the end of this episode or you can check it out in the show notes at thebusinessofinsurance.com. REGISTER FOR A PODCAST WEBINAR If you want to learn more about how a podcast can open doors for you, join us for a free webinar. Click on the date to access the registration and webinar details. Friday December 7, 2018  12:00 EST Monday December 17, 2018 12:00 EST Friday January 4, 2019  12:00 EST Monday January 14, 2019  12:00 EST In this episode, I’m going to talk about using a podcast as a sales tool and I’m going to give you some specifics to think about. A podcast is like a sales tactic that you make an investment in. Like attending a trade show or advertising in a magazine. Except in this case, you are creating a podcast to get in front of prospects. In my opinion, aside from being a great sales tool, your marketing department can do so much with the content of a podcast that they will love you for coming up with this idea! I’m not going to dive into that part, but if you want to learn more about the concept, listen to my interview with Sydney Roe. In that conversation, we covered what you can do with a podcast fairly well. If you don’t have a marketing department, we should talk! If you are intrigued about starting a podcast as a sales took keep in mind that this shouldn’t be a advertisement about your agency. If you want to mention your agency as the sponsor, that would be a fantastic. But other than as a brief infomercial, your agency should not be the focus. If you are looking for an example of adding your agency as the sponsor, listen to the last episode where I am talking with Chris. In the middle of the conversation I talk about Constant Contact for 30 seconds. They were my sponsor and I gave them a plug. It was genuine and authentic, hopefully it didn’t come across as salesy! . You can create the sponsorship ad however you want and maybe I’ll cover that in another episode. If you create a show about you and your agency you are defeating the purpose if what I”m talking about here. The podcast that I’m talking about creating should be something that would be appealing to your niche. (you could make this general, but honestly, the niches are in the riches) You want to focus on the people that you want as your clients. Yes, there are people out there who talk about themselves all day long but that’s not what I’m referring to here and I don’t think that is the way you want to use the podcast as a sales tool. In my conversation with Chris at Westfield, he said they use the podcast to provide value to their agents. I think what they are doing is great, they are providing information. To me, that’s more of a marketing tool and I think Chris would agree. If they used it to interview agents that they wanted to represent them, then it would be more of a sales tool, in my opinion. Are you wondering how you can do this? I’m going to give you some examples for both personal lines agents and commercial lines agents. My intent is to inspire. There are so many possibilities. If you target your niche right, you can focus on high end prospects and really hit a home run. Think about this…..As a sales person, one of the biggest challenges is getting in front of prospects who don’t know you. Right. You call them, they don’t call you back. You email them and it’s crickets, you send them snail mail and you end up in the round filing bin! If you think about the concept, people need to know, like and trust you before they will do business with you. If you can’t get in front of them to talk to them, how can they get to know and like you? The trust part generally follows after that! One of the best ways to get people’s attention is to appeal to their ego. When you reach out to them and ask them to be a guest on your podcast, I guarantee you, that if you position your ask correctly, 80% or more people will say yes! Think about it...what’s your hit rate for cold calling? What about the advertising you do! How many dollars do you invest with the publication only to be recognized? So let’s start with commercial agents and I’m going to give you 3 examples in completely different industries. Let’s say you are selling to construction contractors. What if you created a show around company culture and how it impacts the organizations hiring, employee retention, safety programs, etc. You might talk to companies about how they find employees, what they are doing to attract them to work for them, or what does their safety program consist of. Imagine a contractor with a tight safety program and no losses. They are your ideal clients from an underwriting perspective! Another idea for contractors would be a show around finished projects or a project that has just begun. What their role in the project, what challenges did they face and what successes did they have. Feature them as the contractor on a project and then take pictures of their work to promote with the podcast. If you have a smartphone, this is easy! Let’s say you are selling to government contractors - specifically those in technology. Your podcast could be around getting government contracts and the ins and outs. Maybe it’s a panel type of show where you bring on a government contractor and a contracting officer to discuss the success each has working together. what challenges your host has in getting the contracts. What if your target market is accounting firms. Your podcast could be very similar to how this one started out (listen to episode 1 with our original plan and what you’ll see more of outside of the series) What does the accountant love about the industry and why do they think others would enjoy working as an accountant. Everyone has a story about how they got to where they are. If it is the prospect you want as a client, get the story recorded and promote the agency! Another idea for accountants that is similar to the panel idea for govcon is to bring a business owner and an accountant together, maybe it’s the businessowners accountant and talk about how they work together, what they love and what they wish would work a little better! Depending on your spin, you could make it a bit like a reality show. Most accountants are fairly conservative, so you’d have to be creative in finding the fun! You double your prospecting with both on the panel! Let’s say you are focusing on medical supplies. You could create a show around how the owner got started or you could create a show around marketing challenges of medical supply companies! big pharm. So many possibilities! What do you think? Are you inspired? Think about who you really want to be doing business with, who’s your niche? Golf courses, car dealerships, surgeons. The possibilities are endless! If you don’t have a niche, then we need to have another conversation but assuming you do, or you have an industry you want to target, that’s what you want to create your podcast around. It’s an incredible door opener. There are some people who are already producing shows in these niches so you might partner with them to do the interviews so that you can get in front of the prospect but run the show under someone else's brand! Now let’s talk about creating a podcast for those of you in personal lines. The first thing I would have you think about is, What is your passion or interest. Pets, sports, boating, hiking, golf, cars? Creating a podcast around something you love will make it more fun and keep you going. If you don’t have any hobbies or passions, then here’s a few ideas to get you thinking. What if you created a podcast about the non profits in your community? You could interview the volunteer coordinators, executive directors or CFO’s about different aspects of the non profit. Another idea around the non profits would be to interview the volunteers or donors. Why did they choose that non profit and what’s their passion. The non profit would love the extra attention that they’d potentially receive from your podcast and would most likely be eager to be interviewed. Now you are in front of them, building a relationship with them and when everything is over you can mention insurance. You could also do a podcast around the events in your area. From music festivals to car shows, running events to charity balls. All of these events will have people there. Interview them. Get their contact information and tell them you will follow up with them when the episode goes live so that they can hear themselves. With their contact information, you can now call them and talk to them about their insurance. So let's break down a couple of these examples so you can see the bigger potential.. Some running events have over 1,000 people. But even if they only had 100, that’s not a bad number. Obviously you can’t interview all of them, but imagine if you did a podcast on runners. They all have a story. I started running at 54 and I never had any desire to run. I was somewhat guilted into running, then I became hooked and I just ran my first (and only) marathon. I just ran the NYC marathon, which was really cool. I’ll put a picture of my medal on the business of insurance fb page if you are curious.. I can’t speak for all runners, but most of us have a story. Why do we get up at the crack of dawn or run in the freezing cold or the hot humid summer. What has running done for the runner and why do they keep going? From an insurance perspective, once you finish your interview you could ask about disability insurance. They get injured. Not all are out of work for months, but it’s an ice breaker to get the conversation started! You can design a short show or a long show but it will put you directly in front of your prospects. Every running race has at least 100 people and dozens of volunteers. Many cities have a race almost every weekend, providing you with an unlimited list of prospects! Something to think about. What if you did a podcast around charity events in your area. Interview the attendees. Why are people attending the event and what is their connection. Not all attendees will have a direct connection but usually people attend these events because someone or something in their life has been impacted by the organization and they are there to support it. If you play your cards right, you might even be able to get a press pass to the event! If you are looking for other ideas on what to create a podcast about that would put you in front of a lot of people, look at meetups in your area. Hopefully one of the activities will inspire you. The podcast you create is designed to put you in front of people who can potentially become your clients. Create a show about something they are interested in and they’ll talk forever. Now you know them and they know you. They will feel like you care about them and they’ll most likely let you have a conversation with them about insurance. Are you feeling inspired? Ready to go start a podcast? If you are spending hours dialing for dollars with no success, consider a podcast! My intent with this episode wasn’t to tell you how to create a podcast but to get you thinking about how you can use the podcast as a prospect/sales tool. Getting started with a podcast isn’t difficult nor is it expensive. Depending on your recording ability, there might be an expense (or your time) involved with post production, but it is minimal. If you want to learn more, check out my webinar that coming in December. It’s free, all you need to do is register. Go to the business of insurance and look for this episode for the registration link. If you are listening to this after December, check a few of the recent episodes and you’ll probably find  a link to another webinar. I plan to do at least one a month in 2019. PODCAST WEBINARS If you want to learn more about how a podcast can open doors for you, join us for a free webinar. Click on the date to access the registration and webinar details. Friday December 7, 2018  12:00 EST Monday December 17, 2018 12:00 EST Friday January 4, 2019  12:00 EST Monday January 14, 2019  12:00 EST   HOW TO LEAVE A REVIEW If you have an iphone or an iTunes account, would you leave us a review?  It provides us the opportunity to get discovered by other agents. Log into your account, look for our podcast Business of Insurance then go to Ratings and Reviews and let us know what you think of the episode. Subscribe on iTunes, and leave us a rating or review   ABOUT THE HOST This episode of the Business of Insurance is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA. Debbie is an insurance agent with an extensive business and marketing background. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts  Select Business Team and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram.  

INSURANCE PODCAST WITH CHRIS CLINE OF WESTFIELD INSURANCE AT THE IA&B FUTURES CONFERENCE 2018 Episode 16 - If you are hearing this podcast for the first time, we are in the middle of a series that we’ve created around the IA&B Future’s Conference held in September of 2018. The first episode in this series was with Sydney Roe. It’s episode 15 and you can find it on your favorite podcast player, or on our website at the business of insurance.com. Our guest in this episode, is Chris Cline of Westfield Insurance. He was a sponsor and an attendee and we are discussing how podcasting is being leveraged in the insurance industry as well as the role insurance companies can play with agencies that shouldn’t go unnoticed. WHAT YOU’LL LEARN FROM LISTENING What is the impact of company culture? How insurance agents can leverage podcasting Why insurance agencies should partner with their insurance companies and look at the resources they provide, not just the policies they provide Who’s changing the game in conferences Investing in the next generation What most agencies want to learn more about PODCAST WEBINARS If you want to learn more about how a podcast can open doors for you, join us for a free webinar. Click on the date to access the registration and webinar details. Friday December 7, 2018  12:00 EST Monday December 17, 2018 12:00 EST Friday January 4, 2019  12:00 EST Monday January 14, 2019  12:00 EST ABOUT OUR GUEST – CHRIS CLINE Chris Cline is with Westfield Insurance and is the host of Closing The Gap podcast. Connect with him: LinkedIn, Westfield Website Follow Westfield on facebook.   Twitter Closing The Gap podcast HOW TO LEAVE A REVIEW If you have an iphone or an iTunes account, would you leave us a review?  It provides us the opportunity to get discovered by other agents. Log into your account, look for our podcast Business of Insurance then go to Ratings and Reviews and let us know what you think of the episode. Subscribe on iTunes, and leave us a rating or review ABOUT THE HOST This episode of the Business of Insurance is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA. Debbie is an insurance agent with an extensive business and marketing background. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts  Select Business Team and Divorce Exposed. Connect with Debbie on  LinkedIn, Twitter or Instagram.

Which shouldn't be confused with trying to create the best videos for your agency. Focusing on what happens when you get in front of the camera instead of how to do it is a subtle mindset shift that can go along way. Yeah, it's important for things to look and feel a certain way, but aren't the ultimate benchmarks to determine success. It might all start with viewing video as part of your everyday work to continuously and consistently grab that attention. That's what Sydney Roe talks Phil Nottingham, of Wistia, about how your agency can easily make those changes. Don't miss your chance to learn from Phil live from the Elevate 19 stage, so be sure to grab you ticket today! Also, make sure you connect with Phil: Wistia LinkedIn P.S. Seriously, this amount of video marketing fire needs to be handled in a controlled environment.

Which shouldn't be confused with trying to create the best videos for your agency. Focusing on what happens when you get in front of the camera instead of how to do it is a subtle mindset shift that can go along way. Yeah, it's important for things to look and feel a certain way, but aren't the ultimate benchmarks to determine success. It might all start with viewing video as part of your everyday work to continuously and consistently grab that attention. That's what Sydney Roe talks Phil Nottingham, of Wistia, about how your agency can easily make those changes. Don't miss your chance to learn from Phil live from the Elevate 19 stage, so be sure to grab you ticket today! Also, make sure you connect with Phil: Wistia LinkedIn P.S. Seriously, this amount of video marketing fire needs to be handled in a controlled environment.

INSURANCE PODCAST WITH SYDNEY ROE OF AGENCY NATION AT THE IA&B FUTURES CONFERENCE 2018 Episode 15 - This is the first episode for the Insurance Agents and Brokers Futures Conference. This two day event was geared for agents under 40 or agents with at least 20 years left in their career! We spoke with attendees, speakers and sponsors, and those conversations will be published over the next few weeks. Our first guest in this series is Sydney Roe, with Agency Nation, which is part of Trusted Choice. Agency Nation understands marketing….and Sydney shares some of her wisdom in this conversation. If you are in the insurance industry and haven’t heard of Agency Nation, look them up as soon as you finish listening to this podcast. There was no planning for this conversation, it is completely random, but you’ll hear it’s jammed packed with wisdom, great information and of course we had a lot of fun! QUESTIONS WE ASK If an agent had $5,000. To spend on marketing, what would you recommend? What are some of the services Agency Nation offers? What does tiling a foyer have to do with online trainings? What inspires you to ‘crush it?’ WHAT YOU’LL LEARN FROM LISTENING The magic of repurposing content Connecting - online and offline The value of attending live events The power of social when you meet people in person The stop ratio from online training How podcasting creates unique marketing pieces PODCAST WEBINARS If you want to learn more about how a podcast can open doors for you, join us for a free webinar. Click on the date to access the registration and webinar details. Friday December 7, 2018  12:00 EST Monday December 17, 2018 12:00 EST Friday January 4, 2019  12:00 EST Monday January 14, 2019  12:00 EST ABOUT OUR GUEST – SYDNEY ROE Sydney Roe is with Agency Nation, a division of Trusted Choice. She’s helping agents understand their marketing in the digital space. Connect with her: Agency Nation website LinkedIn, Facebook.   Twitter YouTube HOW TO LEAVE A REVIEW If you have an iphone or an iTunes account, would you leave us a review?  It provides us the opportunity to get discovered by other agents. Log into your account, look for our podcast Business of Insurance then go to Ratings and Reviews and let us know what you think of the episode. Subscribe on iTunes, and leave us a rating or review ABOUT THE PODCAST HOST This episode of the Business of Insurance is hosted by Debbie DeChambeau, CIC, AAI, CPIA. Debbie is an insurance agent with an extensive business and marketing background. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts  Select Business Team and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram.  

If you attended this year's conference with 650 of your closest insurance friends you should already have a good idea. It doesn't seem like that long ago we wrapped the final session of Elevate 2018 and now next year's event is right around the corner. Sydney Roe and I wanted to jump on to give you a quick update on the progress of the event and what you can start to get excited about. If you don't already know the Insurance madness has moved down south to New Orleans on March 24-26. P.S. Advanced ticket sales just opened this week, see if you qualify for one of our super special discounts.

If you attended this year's conference with 650 of your closest insurance friends you should already have a good idea. It doesn't seem like that long ago we wrapped the final session of Elevate 2018 and now next year's event is right around the corner. Sydney Roe and I wanted to jump on to give you a quick update on the progress of the event and what you can start to get excited about. If you don't already know the Insurance madness has moved down south to New Orleans on March 24-26. P.S. Advanced ticket sales just opened this week, see if you qualify for one of our super special discounts.

Flood Insurance could be the hidden insurance treasure your agency has been looking for. Very few agents sell it and a lot of the right people need it. Even if you want nothing to do with selling a flood policy, there are plenty of other specializations you can find. It's leaning in, not pushing away the specific knowledge required to be at the top of your game. Sydney Roe sat down with Chris Greene, of Flood Insurance Guru, to figure out what he was doing to keep flood business flowing. P.S. The Agency Nation newsletter has value no one else does.

Flood Insurance could be the hidden insurance treasure your agency has been looking for. Very few agents sell it and a lot of the right people need it. Even if you want nothing to do with selling a flood policy, there are plenty of other specializations you can find. It's leaning in, not pushing away the specific knowledge required to be at the top of your game. Sydney Roe sat down with Chris Greene, of Flood Insurance Guru, to figure out what he was doing to keep flood business flowing. P.S. The Agency Nation newsletter has value no one else does.

Can sometimes be as easy as focusing on the special things other agents ignore. It doesn't matter if it's a classic car, boat, motorcycle or BOP policy, the bigger the package you offer the harder it is to move. We're all chasing that high-quality client that has a need for multiple lines of business and has a strong retention rate. It's very possible the reason you're not finding as many as you want is that you're not offering every (special) thing they need. That's what Sydney Roe talks with Brook McGuire, of Safeco Insurance, about her experience helping agents be more special. P.S. We think everyone here is pretty special.

Can sometimes be as easy as focusing on the special things other agents ignore. It doesn't matter if it's a classic car, boat, motorcycle or BOP policy, the bigger the package you offer the harder it is to move. We're all chasing that high-quality client that has a need for multiple lines of business and has a strong retention rate. It's very possible the reason you're not finding as many as you want is that you're not offering every (special) thing they need. That's what Sydney Roe talks with Brook McGuire, of Safeco Insurance, about her experience helping agents be more special. P.S. We think everyone here is pretty special.

Is never easy to handle but always exciting to see what happens on the other side. As you probably already heard, Ryan Hanley is moving on from Agency Nation to pursue other opportunities. So we did one of the things we do best here at Agency Nation and turned the microphones on to talk about it. Today I was joined by Sydney Roe and Chip Bacciocco to discuss the future of Agency Nation as Sydney and I prepare to take this amazing community in an exciting new direction. P.S. A lot of the future happens here.

Is never easy to handle but always exciting to see what happens on the other side. As you probably already heard, Ryan Hanley is moving on from Agency Nation to pursue other opportunities. So we did one of the things we do best here at Agency Nation and turned the microphones on to talk about it. Today I was joined by Sydney Roe and Chip Bacciocco to discuss the future of Agency Nation as Sydney and I prepare to take this amazing community in an exciting new direction. P.S. A lot of the future happens here.

This episode is sponsored by IA Path - Unlocking Your Adjusting Superpowers. Go to https://iapath.com Agency Nation is the voice of agents throughout the United States. They are a role model for me in terms of content and message. In this episode, I spoke with Joey Giangola, Managing Editor of Agency Nation. We talked about his personal creative process, the creative process of the team at Agency Nation, how the band got together, and Joey's thoughts on the agency system and the future of it. Someday I will grow up and be able to make content like the team at Agency Nation. Stay tuned to the end where I challenge Joey to challenge me to make a video for Agency Nation. CONNECT WITH JOEY GIANGOLA: LinkedIn: https://www.linkedin.com/in/joeygiangola/ Agency Nation Home Page: https://www.agencynation.com/ MENTIONED IN THIS EPISODE:Ryan Hanley: https://www.linkedin.com/in/ryanhanley/ Colby College: https://www.colby.edu/ My podcast with Patrick Muscenti: https://goo.gl/gDAHWV My podcast with Zach Finn: https://goo.gl/C5fUQg Kelly Donahue-Piro: https://www.linkedin.com/in/kellydonahuepiro/ Sydney Roe: https://www.linkedin.com/in/sydney-roe-32b927bb/ Google Keep: https://www.google.com/keep/ Day One Journaling App: http://dayoneapp.com/ BOOKS RECOMMENDED BY : The Kid Who Only Hit Homeruns: https://amzn.to/2LLMxfn Books on Elon Musk: https://amzn.to/2NPg3OC Jab, Jab, Jab, Right Hook: https://amzn.to/2NPg3OC SUBSCRIBE AT: Buzzsprout RSS: https://goo.gl/5K4X3Q Google Play: https://goo.gl/WMAvW4 iTunes: https://goo.gl/7SqwvP Overcast: https://goo.gl/8b4cbD Spotify: https://goo.gl/niAbGN Stitcher: https://goo.gl/DmE7Mi YouTube: https://goo.gl/1Turar

The more you pay attention to what you say, the better your client will feel. When you hear someone say no your brain treats it the same as physical pain. Sounds crazy, but that's probably not what you want your customers feeling when they're on the phone with your agency. It's amazing how simple it can be to dramatically change the experience your clients have just by being positive and giving them useful alternatives. That's what Sydney Roe and I talked to Matt Wood, of MetzWood Insurance, about what his wife is doing at Etsy to change their customer experience. P.S. Agency Nation University has a ton of resources focused on improving your agency customer experience.

The more you pay attention to what you say, the better your client will feel. When you hear someone say no your brain treats it the same as physical pain. Sounds crazy, but that's probably not what you want your customers feeling when they're on the phone with your agency. It's amazing how simple it can be to dramatically change the experience your clients have just by being positive and giving them useful alternatives. That's what Sydney Roe and I talked to Matt Wood, of MetzWood Insurance, about what his wife is doing at Etsy to change their customer experience. P.S. Agency Nation University has a ton of resources focused on improving your agency customer experience.

This is definitely the easiest way to figure out what leads you need to pay attention to. The tricky part is making sure you've given them enough to do to be able to figure it out. If not, there's no way you'll ever know who your biggest fans are and which leads want to talk to you the most. Sydney Roe turns the tables on me at the dinner table to talk about the process I went through to give my leads a score. P.S. No joke, we have less than 40 tickets left for Elevate 18, did you get yours yet?

This is definitely the easiest way to figure out what leads you need to pay attention to. The tricky part is making sure you've given them enough to do to be able to figure it out. If not, there's no way you'll ever know who your biggest fans are and which leads want to talk to you the most. Sydney Roe turns the tables on me at the dinner table to talk about the process I went through to give my leads a score. P.S. No joke, we have less than 40 tickets left for Elevate 18, did you get yours yet?

It doesn't get much more behind the scenes then this. We cover it all, video proposals, virtual assistant outsourcing, blogging, referral partner networking and even advanced Facebook marketing. If you want to know how all of these ideas are being approached inside a millennial husband and wife owned agency then today is your lucky day. Sydney Roe and I surprised Nicole Johns, of The Johns Agency, the other day to get our hands dirty with what she was working on her agency. P.S. Learn and work along side agents like Nicole in Agency Nation University. Grab your spot today.

It doesn't get much more behind the scenes then this. We cover it all, video proposals, virtual assistant outsourcing, blogging, referral partner networking and even advanced Facebook marketing. If you want to know how all of these ideas are being approached inside a millennial husband and wife owned agency then today is your lucky day. Sydney Roe and I surprised Nicole Johns, of The Johns Agency, the other day to get our hands dirty with what she was working on her agency. P.S. Learn and work along side agents like Nicole in Agency Nation University. Grab your spot today.

If not, you're missing out on a lot of productive fun your agency needs. This is by far one of the tools that can make the biggest impact on your determination. Consistently meeting new people that challenge both your skill and strategy make complacency hard to come by. If you waste it on the same place and the same people every year, it will start retracting. That's what road warrior Sydney Roe and I talk about with our secret special guest Ashley Fitzsimmons about finding the confidence to make it bigger. P.S. Elevate 18 is going to destroy your comfort zone.

If not, you're missing out on a lot of productive fun your agency needs. This is by far one of the tools that can make the biggest impact on your determination. Consistently meeting new people that challenge both your skill and strategy make complacency hard to come by. If you waste it on the same place and the same people every year, it will start retracting. That's what road warrior Sydney Roe and I talk about with our secret special guest Ashley Fitzsimmons about finding the confidence to make it bigger. P.S. Elevate 18 is going to destroy your comfort zone.

If it's not, then there's a good chance you could hate yourself at some point. You could take it all the way to crazy town, like Ryan suggests, and say the whole business is marketing. But if you really stop and think about it, is it really that crazy? I don't know, maybe not. Maybe not, because our job is to find people to sell products our companies created. If we can't do that, then what good are we? Because the business of insurance, regardless of your personal opinion, has become more of a commodity. That's what Ryan Hanley, Sydney Roe and I talk about as we contemplate the strategies and execution you need to bring them closer together. P.S. Spend a little one-on-one time with Ryan every week in the Agency Nation newsletter.

If it's not, then there's a good chance you could hate yourself at some point. You could take it all the way to crazy town, like Ryan suggests, and say the whole business is marketing. But if you really stop and think about it, is it really that crazy? I don't know, maybe not. Maybe not, because our job is to find people to sell products our companies created. If we can't do that, then what good are we? Because the business of insurance, regardless of your personal opinion, has become more of a commodity. That's what Ryan Hanley, Sydney Roe and I talk about as we contemplate the strategies and execution you need to bring them closer together. P.S. Spend a little one-on-one time with Ryan every week in the Agency Nation newsletter.

If it continues to prevent you from doing the things that people actually care about, maybe. It's also possible that you haven't accepted what professionalism actually looks like in a 2018 world. When you have the ability to see so much more of who someone is, not seeing it becomes the oddity. It's that intentional omission that leaves consumers hesitant to reach out. The over sterilized message that's desperate to be perfect will probably fail, only to discover that reality is the perfection they prefer. That's what Sydney Roe and I talk about as we share our concerns over the abundance of professionalism littering the industry covering up the real story that works. P.S. Did you know we also publish three videos a week on YouTube?

If it continues to prevent you from doing the things that people actually care about, maybe. It's also possible that you haven't accepted what professionalism actually looks like in a 2018 world. When you have the ability to see so much more of who someone is, not seeing it becomes the oddity. It's that intentional omission that leaves consumers hesitant to reach out. The over sterilized message that's desperate to be perfect will probably fail, only to discover that reality is the perfection they prefer. That's what Sydney Roe and I talk about as we share our concerns over the abundance of professionalism littering the industry covering up the real story that works. P.S. Did you know we also publish three videos a week on YouTube?

If it's not connecting on a level that sparks the tiniest feeling, you need to try harder. It's that feeling that will transcend your content's natural utility state to an entire different level. Once you're on this level you'll notice the pace and intensity of the responses hard to ignore. People will not be able to make five seconds into the conversation without referencing that feeling and recalling their favorite moment. I know it seems impossible when were talking about insurance related content, but the feeling has nothing to do with the subject matter and everything to do with the person creating it. If their not connecting there's a good chance you haven't given them anything to hold on to. That's what Sydney Roe discusses in the exclusive live Agency Nation University video that is normally only available to paid members. P.S. If you want more of this and a lot more learning, check out everything Agency Nation University has.

If it's not connecting on a level that sparks the tiniest feeling, you need to try harder. It's that feeling that will transcend your content's natural utility state to an entire different level. Once you're on this level you'll notice the pace and intensity of the responses hard to ignore. People will not be able to make five seconds into the conversation without referencing that feeling and recalling their favorite moment. I know it seems impossible when were talking about insurance related content, but the feeling has nothing to do with the subject matter and everything to do with the person creating it. If their not connecting there's a good chance you haven't given them anything to hold on to. That's what Sydney Roe discusses in the exclusive live Agency Nation University video that is normally only available to paid members. P.S. If you want more of this and a lot more learning, check out everything Agency Nation University has.