Podcast appearances and mentions of urban airship

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Best podcasts about urban airship

Latest podcast episodes about urban airship

Chasing The Insights
EP322 - Scott Kveton on the state of crypto as we close out 2022 and go into 2023

Chasing The Insights

Play Episode Listen Later Dec 24, 2022 41:48


In this episode of Chasing the Insights, I talk to serial entrepreneur and web3 pioneer Scott Kveton. Scott talks to us about the state of crypto as we close out 2022 and go into 2023. Scott Kveton is a serial entrepreneur with 20+ years of experience building, scaling and leading companies that make products at an Internet scale. He has gotten to work at some amazing places like Amazon, RuleSpace and Janrain, as well as co-founding Urban Airship (now Airship), Odava and Bac'n. He started as a systems engineer with a computer science degree he quickly shifted gears to the business side and is skilled at developing a company strategy, growing successful teams, creating positive/passionate cultures and raising capital. He's raised over $50M in venture and scaled SaaS sales to $40M+ ARR. In early 2022 he co-founded Jump, which is focused on physically-backed NFTs. In his spare time, he's busy cooking and enjoying time with his wife and three children.

Cashing Out
Exit Advice from Time's Top 100 Most Influential | Jay Adelson

Cashing Out

Play Episode Listen Later Oct 26, 2022 50:58


Today I have a special guest, friend and prolific entrepreneur, Jay Adelson.Jay is a serial entrepreneur, having co-founded and built countless significant companies over the last 20+ years:  Founded Equinix (EQIX) in 1998, eventually helping drive to a successful IPO  Helped launch Digg, Inc. and providing initial business strategy, taking the role of CEO beginning in 2005 Co-founded Revision3, holding roles of CEO and then as Chairman until their sale to Discovery Communications CEO of SimpleGeo, and led the sale to Urban Airship in November, 2011 Co-founded Opsmatic, serving as Chairman and led the sale to New Relic in October, 2015 Currently serves as Chairman and Co-founder at Scorbit, a connected gaming company Currently a Co-founder and General Partner of venture firm Center Electric, LLC Jay's incredible entrepreneurial talents are second to none, so it comes as no surprise that in 2008, Time Magazine named Jay one of the Top 100 Most Influential People in the World.Jay shares some of the lessons he's learned so we can all be a little smarter when it comes time to sell our businesses someday. I hope you enjoy my conversation with Jay Adelson. ------------------------------------------------------------------------This episode is brought to you by Exitwise:  https://www.exitwise.comExitwise helps business owners create the exits they deserve by assembling the best teams of industry specific, M&A experts, who will help maximize the sale of each business.How Does It Work:1. Schedule A Call:  Schedule a call with one of our M&A Advisors and we'll walk you through the entire process of selling your business, from market valuations to M&A expert fees and from due diligence to the signing of your purchase agreement. We're here to answer any questions you may have.On this call, we'll want to learn about the history of the business, your financial performance, your management team and listen to your thoughts and requirements for selling the business so we can make sure to find the best M&A experts to help maximize your exit.2. Review Top Experts:  Once we've had a chance to process all your business information, we'll share with you, our top choices for investment bankers, M&A attorneys, and tax accountants to help maximize the sale of your business.We'll present each M&A expert's transaction history, estimated valuation range for your business and their fee structures. Then we'll talk through the pros and cons of each choice to help you prioritize and make the best decisions.3. Negotiate & Hire:  Finally, when we've narrowed it down to your top choices, we'll negotiate your engagement letter with each M&A expert to make sure fees and terms are fair for everyone. We know what to look for and we know how to keep everyone incentivized for your optimal outcome.Once your M&A experts have been selected and you're ready to move forward, we'll collect signatures and get everyone to work.

Experience Design with Tony Daussat
Create Winning Customer Engagement (with Jennie Lewis)

Experience Design with Tony Daussat

Play Episode Listen Later Feb 2, 2021 25:18


Our guest this week, Jennie Lewis, is the Strategic Services Lead at Airship. Airship (which of course is formerly Urban Airship) is a Customer Engagement Platform that create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel.In this episode we talk:-Attention-Attrition -The need for innovation-How Might We…-Create winning customer engagementFind Jennie on LinkedIn: https://www.linkedin.com/in/jennielew/Check out Airship: https://www.airship.com/-Find out more about Liftoff: Here.Until next time, friends...stay curious.

Integrate & Ignite Podcast
Episode 327: Resiliency Marketing with Randall Scott White

Integrate & Ignite Podcast

Play Episode Listen Later Aug 18, 2020 27:17


“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!” Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual reality, augmented reality, and effective content creation. An entrepreneur who celebrates creativity and originality, Randall is taking his career to the next level and pioneering the concept of what he calls, “resilience marketing.” Listen & Learn: What should be in your resiliency marketing tool kit. The five-step process to creating a resilient marketing strategy. How to monitor your brand’s voice in the marketplace. Do “friendly battle” with your competition. Strategically responding to negative reviews. TO FIND RANDALL WHITE ON LINKEDIN, CLICK HERE.

React Native Nerds
E009 - Just Push It (Push Notifications)

React Native Nerds

Play Episode Listen Later Jul 16, 2020 29:05


This week Jon and Spencer celebrate the fact you are indeed listening, or at least downloading the show.Then Salt & Peppa talk about how you can push it with One Signal, Firebase, AWS and Urban Airship.  They get into the types and benefits of using push notifications in your app, and dare you, the listeners to hit us up on Twitter. Links4 Questions to Ask When Choosing a Push Notification Provider for a React Native App: https://www.reactnativeschool.com/4-questions-to-ask-when-choosing-a-push-notification-provider-for-a-react-native-appOneSignal Docs / API DocsReact Native SDK - https://documentation.onesignal.com/docs/react-native-sdk-setupREST API Docs - https://documentation.onesignal.com/reference/create-notification

TechCrunch Startups – Spoken Edition
Urban Airship raises another $25M

TechCrunch Startups – Spoken Edition

Play Episode Listen Later Jun 22, 2018 3:18


Urban Airship has raised $25 million in Series F funding. The company started out as a platform supporting push notifications, but has since expanded to include other marketing channels like email, SMS, mobile wallets and voice assistants. The goal is to be the platform managing messaging and unifying customer data across all these channels. Altogether, Urban Airship said it's now delivered more than two trillion messages, doubling the number from a year ago.

sms raises series f urban airship
Content Strategy Insights
Melanie Seibert: Mobile-App Content Strategy – Episode 12

Content Strategy Insights

Play Episode Listen Later Jan 19, 2018 30:32


Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world's best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her work as a content-strategy educator. Melanie's Bio Melanie is currently the Senior Content Strategist at WillowTree. She has also taught content strategy at General Assembly and helped create websites for Razorfish, Rackspace, and cPanel. She opines about content strategy on her blog Prose Kiln. Video Here's the video version of our conversation. https://youtu.be/598RlxKMBtk If I look a little bleary eyed it's because up I got up at 5:00 a.m. PST to prepare for our 9:00 EST call :) Show Notes/"Transcript" 0:45 - Melanie's role at WillowTree - apps, chatbots, and websites, working on a UX design team of 15 1:45 - content strategy for mobile apps - push notifications, app store listings, and other factors in ASO - App Store Optimization - surprised how little info & interest there is on this in the field 3:50 omni-channel content - 5:00 - CMS for mobile-app dev? Contentful and similar - just a database for the content that provides API for the content - 6:05 - no-man's land between product and marketing - doesn't see consensus between the two - hasn't seen mobile-dev content eco-system that integrates. . . e.g., they use separate tools to send social-media messages - hasn't seen integration between product content in CMS and notification content - they use Urban Airship to send push notifications and other native-app content - they do iOS and Android 7:20 - vocabulary check-in - headless CMS (back-end only) - native mobile apps 8:30 - disconnect between product folks and marketing folks - she has done a lot of thinking and reading on distinction between marketing and product touchpoints - it's all one thing to the customer - to this point things have been siloed between product and marketing - they (WillowTree) have a robust product strategy process that figures out which products make sense for client and marketplace - lots of user research, competitive landscape, etc. - that top-level strategy often involves content - some content is integral to both product strategy and to marketing - 11:00 - branding - inherited? or unique to each product? depends on the client/project - e.g. Regal Cinemas & Windham Hotels - but also startups - so if branding not set yet, they can help, though not main area of focus - saying "We want to be doctors, not waiters" - bigger recommendations, not just doing what client first asks for - 12:40 - WillowTree - about 200 folks now - Charlottesville & Durham offices - growing rapidly - exciting clients and projects - 13:30 - kinds of apps they develop? operating procedures? all pretty customized now - every client is different - media clients have own editorial staff, e.g., but need help integrating mobile - 14:50 - process not cookie cutter, but there are four touch points she always considers (for more on this, check out her blog post series the mobile app content ecosystem): 1. app indexing - getting mobile content into Google index - so can send traffic directly to the app 2. product content - omnichannel content like form fields, error message 3. push notifications - now several notification types - many new ways to message people, even if push notifications turned off 4. app store optimization (which she mentioned earlier) 17:00 - tools set depends on client's existing (Exact Target, e.g.) - omnichannel always requires custom development - her UX team works with dev team to ensure consistency across platforms/channels - big dev team at WillowTree, over 100, the majority of employees there 19:00 [Melanie's wifi goes out - she moves to another office and we resume - we were actually just transitioning from app-dev talk to ca...

Content Strategy Insights
Melanie Seibert: Mobile-App Content Strategy – Episode 12

Content Strategy Insights

Play Episode Listen Later Jan 19, 2018 30:32


Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her work as a content-strategy educator. Melanie's Bio Melanie is currently the Senior Content Strategist at WillowTree. She has also taught content strategy at General Assembly and helped create websites for Razorfish, Rackspace, and cPanel. She opines about content strategy on her blog Prose Kiln. Video Here's the video version of our conversation. https://youtu.be/598RlxKMBtk If I look a little bleary eyed it's because up I got up at 5:00 a.m. PST to prepare for our 9:00 EST call :) Show Notes/"Transcript" 0:45 - Melanie's role at WillowTree - apps, chatbots, and websites, working on a UX design team of 15 1:45 - content strategy for mobile apps - push notifications, app store listings, and other factors in ASO - App Store Optimization - surprised how little info & interest there is on this in the field 3:50 omni-channel content - 5:00 - CMS for mobile-app dev? Contentful and similar - just a database for the content that provides API for the content - 6:05 - no-man's land between product and marketing - doesn't see consensus between the two - hasn't seen mobile-dev content eco-system that integrates. . . e.g., they use separate tools to send social-media messages - hasn't seen integration between product content in CMS and notification content - they use Urban Airship to send push notifications and other native-app content - they do iOS and Android 7:20 - vocabulary check-in - headless CMS (back-end only) - native mobile apps 8:30 - disconnect between product folks and marketing folks - she has done a lot of thinking and reading on distinction between marketing and product touchpoints - it's all one thing to the customer - to this point things have been siloed between product and marketing - they (WillowTree) have a robust product strategy process that figures out which products make sense for client and marketplace - lots of user research, competitive landscape, etc. - that top-level strategy often involves content - some content is integral to both product strategy and to marketing - 11:00 - branding - inherited? or unique to each product? depends on the client/project - e.g. Regal Cinemas & Windham Hotels - but also startups - so if branding not set yet, they can help, though not main area of focus - saying "We want to be doctors, not waiters" - bigger recommendations, not just doing what client first asks for - 12:40 - WillowTree - about 200 folks now - Charlottesville & Durham offices - growing rapidly - exciting clients and projects - 13:30 - kinds of apps they develop? operating procedures? all pretty customized now - every client is different - media clients have own editorial staff, e.g., but need help integrating mobile - 14:50 - process not cookie cutter, but there are four touch points she always considers (for more on this, check out her blog post series the mobile app content ecosystem): 1. app indexing - getting mobile content into Google index - so can send traffic directly to the app 2. product content - omnichannel content like form fields, error message 3. push notifications - now several notification types - many new ways to message people, even if push notifications turned off 4. app store optimization (which she mentioned earlier) 17:00 - tools set depends on client's existing (Exact Target, e.g.) - omnichannel always requires custom development - her UX team works with dev team to ensure consistency across platforms/channels - big dev team at WillowTree, over 100, the majority of employees there 19:00 [Melanie's wifi goes out - she moves to another office and we resume - we were actually just transitioning from app-dev talk to ca...

One on One Interviews
Judy Chan of Urban Airship: 82% of Millennials More Likely to Loyalty Card on Their Mobile Device

One on One Interviews

Play Episode Listen Later Jul 28, 2016 15:28


Urban Airship, a mobile SaaS company, recently surveyed 2,000 consumers on how their attitudes and usage of mobile wallet technology, like Apple Wallet and Google Wallet. The findings point to a rapid shift in mobile consumer behavior, including: • More than half of those surveyed (54%) had already used a mobile wallet pass in one form or another. • 69% said they are more likely to use customer loyalty cards if they are stored on their phone • Mobile Wallets is in the top four ways consumers want to be kept up to date about sales Judy Chan, product manager at Urban Airship, shares more insights coming from the survey, including the positive impact on customer loyalty the use of mobile wallet technology can have.

Makers of Sport®
Episode 78: Dylan Boyd, Managing Director, L.A. Dodgers Accelerator

Makers of Sport®

Play Episode Listen Later Jun 6, 2016 64:40


"There's money & there's smart money. We believe there is capital, then there's creative capital." Dylan Boyd, Managing Director of the Dodgers Accelerator, joins the show to talk tech startups in the sports industry. Dylan tells his story and how he got into startups beginning with founding a digital agency that he grew to 80 people. We define some common terms in startups to give listeners who may not be familiar a basic education for beginning to understand the industry. In addition, we discuss how accelerators work—specifically the Dodgers Accelerator elaborating on their business model, R/GA's role in the joint venture, as well as what stage a company should be when they choose to apply to the Dodgers Accelerator. We touch on why accelerators are growing exponentially and how creative services providers can break into startups either working with companies or creating their own. Lastly we discuss what college athletics can do to innovate and invest in their own student bodies to create sports companies. Mentions include: Dylan Boyd's Twitter Dodgers Accelerator Dodgers Accelerator's Twitter R/GA Urban Airship TechStars Nike+ Accelerator AKQA Publicis Group PIE Portland Wieden+Kennedy True Ventures Kliener Perkins Caufield & Beyers (KPCB) First Round Science Inc. Ustwo Monument Valley Google Ventures Coachbase Nike entrepreneur-in-residence Can Tech Entrepeneurship Level the Playing Field of College Athletics Stadia Ventures My next guests are the founders of Infinite Scale. Amy Lukas, Cameron Smith & Molly Mazzolini join us to tell their stories and give us some insight into a few of their projects such branded environments for the College Football Playoff and the NHL All-Star Game. For more on Infinite Scale, see their site. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

OPB's State of Wonder
PIGSquad Challenges Gamers To Make A New Game In 48 Hours

OPB's State of Wonder

Play Episode Listen Later May 5, 2015 9:57


We're up late with game developers large and small for Ludum Dare, a global 48-hour challenge. This year, Portland Indie Game Squad hosted a Ludum Dare event at Urban Airship. Take a listen.

challenges video radio gamers new game 48 hours opb ludum dare urban airship arts & entertainment pigsquad
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Why the smart watch is the remote control for our lives - with Brent Hieggelke of Urban Airship

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Play Episode Listen Later Apr 15, 2015


There is a constant conversation and polarizing debate about the need and impact of wearable technology. Some proselytizing their ability to regain our humanity (seriously) while others eschew their usefulness - certainly of no value to businesses. While the debate rages on you know the reality will land somewhere between the impact of the smartphone and the tablet - that is to say a revolution of magnitudes we haven't quite grasped yet. Apple did sell 1 million watches in 24 hours... I think the challenge we are all facing - which is the same thing we faced with smartphones as North America transitioned from a big stationary screen to smaller portable ones - is how do these things fit into our world. Is it a smaller version of something I already carry or is it something completely different that will change the way we interact, consume content, pay for things etc. My first belief is that there are few monumental shifts in a lifetime and this, the wearable one, will be the third I've witnessed (behind the web and mobile). Joining me to discuss these issues in depth is Brent Hieggelke, Chief Mobile Evangelist for Urban Airship. Brent has an incredible perception of how the wearable world will shake out as a result of the Applewatch and other wrist apparel. We dive into the new world of "unadvertising", whether or not brands really "get" what is going on, how the notification is becoming the predominant relationship builder in mobile and the concept that the watch will become the remote control for our lives. Big topic. Big conversation. Suit up, it's time to get smart. Full show notes can be found here.

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

Welcome to episode #202. On the show: Urban Airship and Gimbal cozy up around beacons; Is that a drone on your wrist?; Dancing traffic lights; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures 2 patents; Path's best effort is...PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest.   Full show notes can be found here.

Mobile Commerce Minute
Urban Airship and Gimbal match wits and skills

Mobile Commerce Minute

Play Episode Listen Later Oct 6, 2014


In the nascent worlds of contextual conversation and beacons, two early leaders in their respective fields are coming together to build a deeper partnership. Urban Airship - one of the first push notification companies - and Gimbal - a leading beacon technology company - are working closely together to "maximize in the moment engagement." Chuck has all the details and the impact of this partnership on the industry.

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Beacons, beacons, beacons and a wearable drone + SchneiderMike from Skyhook Wireless

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Play Episode Listen Later Oct 6, 2014


Welcome to episode #202. On the show: Urban Airship and Gimbal cozy up around beacons; Is that a drone on your wrist?; Dancing traffic lights; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures 2 patents; Path's best effort is...PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest.   Full show notes can be found here.

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Macy's commits to beacons, ex-cons share photos and Verizon's new business + The Location Score Index update

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Play Episode Listen Later Sep 22, 2014


Welcome to episode #200. On the show: Google Outside expands; Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly's Photopigeon; MoodMedia rolls out presence; Macy's commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS' interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index.     Full show notes can be found here

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |
Macy's commits to beacons, ex-cons share photos and Verizon's new business + The Location Score Index update

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

Play Episode Listen Later Sep 22, 2014


Welcome to episode #200. On the show: Google Outside expands; Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly's Photopigeon; MoodMedia rolls out presence; Macy's commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS' interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index.     Full show notes can be found here

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

Welcome to episode #186. On the show: Top news stories featuring Amazon, Volkswagen, Blippar, Layar, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc and Gigwalk. Our resource of the week is from Urban Airship.   Full show notes can be found here: http://untether.tv/2014/twilbm-186-beacons-to-the-left-of-us/

Build Phase
35: One Step Away From Breaking Everything

Build Phase

Play Episode Listen Later Apr 15, 2014 27:27


Push notifications amirite?! This week Mark and Gordon commiserate about implementing support for push notifications and the state of third-party services which claim to help. Urban Airship Apple's docs on Push Notifications

Mobile App Development TV (Video – 720p)
iBeacon: Secret Weapon For Retailers

Mobile App Development TV (Video – 720p)

Play Episode Listen Later Feb 25, 2014 3:08


As part of our continuing coverage of Apps World 2014 in San Francisco, I talked to Brent Hieggelke, Chief Marketing Officer of Urban Airship.  Urban Airship provides notification services for app developers, and this ties very nicely with beacons that can trigger events like personalized notifications when a user is at a particular location in the store. Until now marketers could only learn about their customers through their web browsing and mobile app usage, but now data are available on a customer’s physical movements throughout the shopping experience.  Can you imagine the possibilities?  Thus far, advertising costs have dropped dramatically because of the very precise targeting available through online advertising.  Now, retailers can set up all [...]

Mobile App Development TV (Video – MP3)
iBeacon: Secret Weapon For Retailers

Mobile App Development TV (Video – MP3)

Play Episode Listen Later Feb 25, 2014 3:08


As part of our continuing coverage of Apps World 2014 in San Francisco, I talked to Brent Hieggelke, Chief Marketing Officer of Urban Airship.  Urban Airship provides notification services for app developers, and this ties very nicely with beacons that can trigger events like personalized notifications when a user is at a particular location in the store. Until now marketers could only learn about their customers through their web browsing and mobile app usage, but now data are available on a customer’s physical movements throughout the shopping experience.  Can you imagine the possibilities?  Thus far, advertising costs have dropped dramatically because of the very precise targeting available through online advertising.  Now, retailers can set up all [...]

Mobile App Development TV (Video – 480p)
iBeacon: Secret Weapon For Retailers

Mobile App Development TV (Video – 480p)

Play Episode Listen Later Feb 25, 2014 3:08


As part of our continuing coverage of Apps World 2014 in San Francisco, I talked to Brent Hieggelke, Chief Marketing Officer of Urban Airship.  Urban Airship provides notification services for app developers, and this ties very nicely with beacons that can trigger events like personalized notifications when a user is at a particular location in the store. Until now marketers could only learn about their customers through their web browsing and mobile app usage, but now data are available on a customer’s physical movements throughout the shopping experience.  Can you imagine the possibilities?  Thus far, advertising costs have dropped dramatically because of the very precise targeting available through online advertising.  Now, retailers can set up all [...]

Mobile App Development TV (Video – 360p)
iBeacon: Secret Weapon For Retailers

Mobile App Development TV (Video – 360p)

Play Episode Listen Later Feb 25, 2014 3:08


As part of our continuing coverage of Apps World 2014 in San Francisco, I talked to Brent Hieggelke, Chief Marketing Officer of Urban Airship.  Urban Airship provides notification services for app developers, and this ties very nicely with beacons that can trigger events like personalized notifications when a user is at a particular location in the store. Until now marketers could only learn about their customers through their web browsing and mobile app usage, but now data are available on a customer’s physical movements throughout the shopping experience.  Can you imagine the possibilities?  Thus far, advertising costs have dropped dramatically because of the very precise targeting available through online advertising.  Now, retailers can set up all [...]

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

Welcome to episode #170. On the show: Top stories of the week include highlights from Broadcom, Philips, Future of Privacy, rock band Archie Pelago, Baidu, Weve, Facebook and WhatsApp, Innovid and Cisco, eHarmony and Foursquare and Ruckus. Our resource of the week is from Urban Airship and questions if you are ahead or behind in mobile. Chuck Martin tries to figure out what consumers do with their phones while in the store on our Mobile Minute. Asif and Rob take a deeper look at the Facebook/WhatsApp, Philips and Innovid stories.   Full show notes can be found here: http://untether.tv/2014/twilbm-170-first-screen-second-screen-and-seeing-the-light/

Mobile Presence
The Rules of Good Push for Marketers

Mobile Presence

Play Episode Listen Later Feb 12, 2014 37:31


Talking about the Rules of Good Push for marketers with Brent Hieggelke, Chief Marketing Officer at Urban Airship. Brent discusses the advantages of push notifications, and warns marketers to follow the rules of Good Push to engage, not annoy, their customers. He also introduces the concept of Mobile Relationship Management. The post The Rules of Good Push for Marketers appeared first on Mobile Presence.

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

On today’s show: The launch of photo polling app Voto, 42Floors – the AirBnB for office rentals, LivingSocial’s painful year, Pepsi’s next generation vending machine and the mobile food market starts to sizzle (sorry!). Plus, Scott Kveton, CEO of UrbanAirship and an overview of our resource of the week – a summary of the location based services market in 2012.

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

On today’s show: The carriers strike back, Broadcastr spins to Spun + acquisition news from Urban Airship, fundings by Clearstory and Poshmark and special guest Spun co-founder Scott Lindenbaum