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2021-09-28 Weekly News - Episode 120Watch the video version on YouTube at https://youtu.be/rXPASiVo6ks Hosts: Eric Peterson - Senior Developer for Ortus SolutionsGavin Pickin - Senior Developer for Ortus SolutionsThanks to our Sponsor - Ortus SolutionsThe makers of ColdBox, CommandBox, ForgeBox, TestBox and almost every other Box out there. A few ways to say thanks back to Ortus Solutions: Like and subscribe to our videos on YouTube. Sign up for a free or paid account on CFCasts, which is releasing new content every week Buy Ortus's new Book - 102 ColdBox HMVC Quick Tips and Tricks on GumRoad (http://gum.co/coldbox-tips) Patreon SupportWe have 38 patreons providing 100% of the funding for our Modernize or Die Podcasts via our Patreon site: https://www.patreon.com/ortussolutions. We are now 41% of the way to our next goal, fully funding the ForgeBox.io site.Now offering Annual Memberships, pay for the year and save 10% - great for businesses.News and EventsInto the Box 2021 - RecapGreat Success! Especially the Viral Edgardo Cabezas with his Reggaeton - Video available :DCBWire v1.0.0 - https://cbwire.ortusbooks.com/ Qb v8.7.0 & v8.7.1 Released - https://qb.ortusbooks.com/whats-new#8-7-0ForgeBox v6.0.0 Stachebox v1.0.0 - ElasticSearch, LogStash, and FileBeats viewerContentBox v5.0.0 - Using Tailwind and AlpineJS got some love from attendees and twitterMULTI-SITE!!! New CLI installation and managerNew Ortus Github Actions for CFFormat, DocBox, Fixinator, Semantic Release https://github.com/Ortus-Solutions/fixinator-action https://github.com/Ortus-Solutions/commandbox-action https://github.com/Ortus-Solutions/semantic-release-actionNew Adobe ColdFusion Product Manager - In the Adobe Session Mark Takata had a lot of really encouraging things to say about the new #ColdFusion Product Manager who is gearing up to take over the direction of CF! For More information:Keynote Day 1: https://youtu.be/NNYK1-NPBeI Keynote Day 2: https://youtu.be/jK8RfFLQZjo Full Session Videos coming to CFCasts soon https://intothebox.orgCommandBox v5.4.1 releasedWe are pleased to announce the release of CommandBox 5.4.1. This is a patch release with 5 small fixes for the 5.4.0 release. There are a few bug fixes, and a couple small enhancements in this release.https://www.ortussolutions.com/blog/commandbox-541-released Lucee-Spreadsheet Release and RenameJust released v3.0 of my spreadsheet library. Two big changes: 1) it's now "spreadsheet-cfml" instead of "lucee-spreadsheet" 2) calls can now be chained for simpler code (yeah for fluent builder patterns!)Ortus fixed the forgebox slug so builds will not fail anymore and updating ForgeBox to have failover redirects for future issues in other projectshttps://github.com/cfsimplicity/spreadsheet-cfml/New Name - https://www.forgebox.io/view/spreadsheet-cfmlOld Name - https://www.forgebox.io/view/lucee-spreadsheet Minor Stable Lucee Release Out - 5.3.8.206Mainly a CFSchedule fixhttps://github.com/lucee/Lucee/compare/5.3.8.201...5.3.8.206Modernize Or Die Podcast - SoapBox Edition - Relaunching Oct 7thLuis Majano is hosting a series of Community Members over the coming months.Interview format. Several episodes are recorded and prepped for release.https://soapbox.modernizeordie.io/ Security Alert - Cring ransomware group exploits ancient ColdFusion server (CF9)Active exploit of cf9 servers leading to ransomware attacks. This is why you should not be running software that's no longer updated! Thank for heads up from @viviotech email to their clients, including one we sharehttps://news.sophos.com/en-us/2021/09/21/cring-ransomware-group-exploits-ancient-coldfusion-server/ Ortus Webinar for October - Gavin Pickin - Building Quick APIs - the extended versionIn this session we will use ColdBox's built in REST BaseHandler, and with CBSecurity and Quick ORM we will set up a secure API using fluent query language - and you'll see how quick Quick development can be!https://www.ortussolutions.com/events/webinarsSignup coming soonSome people think October is pumpkin spice, halloween, but for us, its HACKTOBERFESTHacktoberfest 2021Support open source throughout October!Hacktoberfest encourages participation in the open source community, which grows bigger every year. Complete the 2021 challenge and earn a limited edition T-shirt.GIVING TO OPEN SOURCEOpen-source projects keep the internet humming—but they can't do it without resources. Donate and support their awesome work.TREES NOT TEESRather than receive t-shirts as swag, you can choose to have a tree planted in your name and help make Hacktoberfest 2021 more carbon neutral.To win a reward, you must sign up on the Hacktoberfest site and make four pull requests on any repositories classified with the 'hacktoberfest 'topic on GitHub or GitLab by October 31. If an Ortus Solutions repo that you want to contribute to is not marked with the `hacktoberfest` topic, please let us know so we can fix it.https://hacktoberfest.digitalocean.com/ ICYMI - Adobe ColdFusion Updates ReleasedWe are pleased to announce that we have released the updates for the following ColdFusion versions:ColdFusion (2021 release) Update 2ColdFusion (2018 release) Update 12Note: The ColdFusion (2021 release) installers have also been refreshed with this update. The new server installers bundle Update 2 and JDK 11.0.11. The ColdFusion Add-Ons and other installers are bundled with JDK 11.0.11. The refreshed installers are available at ColdFusion downloads.Biggest update here is supporting Big Sur. (A little late with Monterey just around the corner.)https://coldfusion.adobe.com/2021/09/coldfusion-2021-and-2018-september-updates/ ICYMI - Adobe CF 2021 Docker Images finally on DockerHubAdobe has been putting their ColdFusion Docker images onto Docker hubhttps://coldfusion.adobe.com/2021/09/adobe-coldfusion-2021-docker-image-now-available-dockerhub/ https://hub.docker.com/u/adobecoldfusion ICYMI - Adobe 1 Day Workshop - Adobe ColdFusion Workshop with Damien BruyndonckxWed, September 22, 2021Wed, November 10, 202109:00 - 17:00 CEST EUROPEANJoin the Adobe ColdFusion Workshop to learn how you and your agency can leverage ColdFusion to create amazing web content. This one-day training will cover all facets of Adobe ColdFusion that developers need to build applications that can run across multiple cloud providers or on-premise.https://coldfusion-workshop.meetus.adobeevents.com/ ICYMI - Adobe Webinar for September - Head in the clouds: Installing ColdFusion on Azure and AWS with Mark TakataWed, September 22, 202109:00 - 10:00 PDTIf you've been thinking about getting your CF instance moved into the cloud but don't know where to start, this webinar will get you rolling. We will explore how to install, configure and update CF2021 installs in both Amazon AWS and Microsoft Azure and give you tips and tricks on how to get things off the ground.https://installing-coldfusion-on-azure-and-aws.meetus.adobeevents.com/ CFCasts Content Updateshttps://www.cfcasts.com Just ReleasedUp and Running with Quick 25 - Serialization 26 - Step 10 Exercise 27 - Subselects and Relationship Counts Coming this weekMore Up and Running with QuickSend your suggestions at https://cfcasts.com/supportConferences and TrainingInto the Box 2021 - HYBRID - Live in Person in Texas. and Live OnlineGreat Success! Keynote Day 1: https://youtu.be/NNYK1-NPBeI Keynote Day 2: https://youtu.be/jK8RfFLQZjo Full Session Videos coming to CFCasts soon https://intothebox.orgAdobe ColdFusion Summit 2021December 7th and 8thMark let us know the Keynote Speaker will be someone from outside of Adobe - will announce once the contract is inked. She works for a big company.VirtualRegister for Free - https://cfsummit.vconfex.com/site/adobe-cold-fusion-summit-2021/1290Blog - https://coldfusion.adobe.com/2021/09/adobe-coldfusion-summit-2021-registrations-open/ More conferencesNeed more conferences, this site has a huge list of conferences for almost any language/community.https://confs.tech/Blogs, Tweets and Videos of the WeekBlog - We are Orange - From MURA to MASAFor those that don't know, MURA is a very powerful CMS that is renowned for it's fantastic UX – especially for content managers. Previously it was offered as an open source platform but that support ended in August of this year.As seasoned MURA users – with some big clients running it – this could have presented a major problem. So, we came up with a solution… and we're proud to announce that We Are Orange has forked the project and are now supporting a new version – called MASA – continuing its lifespan as an open source platform.https://www.weareorange.eu/updates/from-mura-to-masa Blog - Ben Nadel - Exploring The Scope Of SERIALIZABLE Transaction Row-Locking In Lucee CFML 5.3.7.47Earlier this week, I looked at using SERIALIZABLE transactions to enforce unique naming constraints in MySQL and Lucee CFML. Transaction isolation isn't a topic that I'm super comfortable with. As such, I wanted to continue exploring the way in which transaction locking affects concurrent access to a given database table. More specifically, I wanted to better understand the scope of row-locking that is applied in a SERIALIZABLE transaction in MySQL 5.7.32 and Lucee CFML 5.3.7.47.https://www.bennadel.com/blog/4122-exploring-the-scope-of-serializable-transaction-row-locking-in-lucee-cfml-5-3-7-47.htm Blog - Ben Nadel - CFThread "ElapsedTime" Is Not "Processor Time" In Lucee CFML 5.3.8.201This morning, as I was trying to perform some follow-up exploration on SERIALIZABLE transactions in MySQL, I noticed something strange about the metadata exposed by the CFThread tag in Lucee CFML. Whereas Adobe ColdFusion (ACF) documents the ElapsedTime property as being "The amount of processor time that was spent handling the thread", this property looks to mean something different in Lucee CFML. It appears to be the amount of time that has elapsed since the CFThread tag was spawned; but, has nothing to do with when it ended; or, how much time it took to execute.https://www.bennadel.com/blog/4121-cfthread-elapsedtime-is-not-processor-time-in-lucee-cfml-5-3-8-201.htm Blog - Ben Nadel - Fixing Protocols In My ColdFusion Custom Tag DSL For HTML EmailsLast week, I looked at the fact that [Yahoo! Mail won't render href attributes with encoded protocols]. In that post, I created a ColdFusion user defined function (UDF) to un-encoded the https:// portion of the href attribute. After letting that approach bake in production at InVison for a while without an issues, I've decided to move the fix into my ColdFusion custom tag DSL for HTML emails. With this new implementation, I've pushed the logic down into the and custom tag implementations so that the developer can continue to use these tags without any changes to their code.https://www.bennadel.com/blog/4123-fixing-protocols-in-my-coldfusion-custom-tag-dsl-for-html-emails.htm Blog - Ben Nadel - Request Tracing Propagation When Consuming Amazon SQS Queues In Lucee CFML 5.3.8.201As I continue to explore the use of Amazon SQS queues in Lucee CFML, I have to start thinking about request tracing. In a monolithic application, request tracing is much less of a value-add since most operations happen within a single request. Once I start using a message queue to decouple steps within a larger workflow, however, I break out of that single-request boundary. As such, if I want to identify "message creation" as being related to "message consumption", I have to propagate the concept of tracing through the message queue life-cycle. I'm sure there are loads of ways to do this. So, what follows is just one possible way to propagate request tracing through Amazon SQS in a Lucee CFML 5.3.8.201 application.https://www.bennadel.com/blog/4118-request-tracing-propagation-when-consuming-amazon-sqs-queues-in-lucee-cfml-5-3-8-201.htm Tweet - Ben Nadel - Too Clever or Too Cool - Execute assignments as part of return statementsI am sure many people will hate this syntax / technique. But, I love the fact that #Lucee #CFML allows me to execute assignments as part of return statements. This allows my #ColdFusion to look more and more like my #JavaScript. Both of which are my happy place!
Lindsay talks with Justin Schroeder about Vue Formulate, a form library with some new ideas. We discuss how to build forms, the straightforward API for creating inputs, and how to customize the form. We also discuss how developers can bind directly to the form, rather than each component, and how validation is layered in at every step. Finally, we discuss form generation from JSON or objects, and how to create form groups. Sponsors CacheFly Panel Lindsay Wardell Guest Justin Schroeder Links https://vueformulate.com https://dev.to/justinschroeder/introducing-vue-formulate-truly-delightful-form-authoring Using Tailwind with Vue Formulate https://wearebraid.com https://twitter.com/jpschroeder Picks Lindsay Wardell: Granted by John David Anderson Justin Schroeder: The All-In Podcast Disney Plus Hamilton Follow Views on Vue on Twitter > @viewsonvue
Lindsay talks with Justin Schroeder about Vue Formulate, a form library with some new ideas. We discuss how to build forms, the straightforward API for creating inputs, and how to customize the form. We also discuss how developers can bind directly to the form, rather than each component, and how validation is layered in at every step. Finally, we discuss form generation from JSON or objects, and how to create form groups. Sponsors CacheFly Panel Lindsay Wardell Guest Justin Schroeder Links https://vueformulate.com https://dev.to/justinschroeder/introducing-vue-formulate-truly-delightful-form-authoring Using Tailwind with Vue Formulate https://wearebraid.com https://twitter.com/jpschroeder Picks Lindsay Wardell: Granted by John David Anderson Justin Schroeder: The All-In Podcast Disney Plus Hamilton Follow Views on Vue on Twitter > @viewsonvue
Does your Pinterest content planning lack strategy and organization?In episode 413 of the Bokeh Podcast, Kristen Krehbiel joins us to share her process to creating and planning content that has led to 1.4 million monthly viewers on Pinterest. Listen in as she highlights the tools, analytics, and trends you should be considering when creating content for Pinterest!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: In the beginning phases of this process. (2:14)Client Experience: Communication, Understanding Needs & Being Kind (11:17)Delegating/Outsourcing: Taxes, Branding, and Web Design (14:49)Inspiration: Nature, Floral Arrangements, and Mid-Century Modern Design (19:24)bokehbookshelf.comContent Recommendations: (24:07)Podcasts and Online Coursesdarcybenincosa.comTailwind Pinterest Content - tailwindapp.comjameswedmoretraining.comPinterest Reach: 1.4 MillionWebsite Analytics: 95% of social network traffic is from Pinteresttrends.pinterest.comUsing Trends to Write Blog Content (36:39)Kristen’s Pinterest Schedule/Commitment (42:22)Using Tailwind (43:38)Tailwind Tribes (44:35)Pinterest & Tailwind Analytics (48:13)Pinterest Tips (51:11)1. Emphasis on fresh content.2. Pin to the most relevant board first.3. Repin and share to other boards.4. Review insights/notification and follow your those who are pinning for wedding planning.5. Pin vertical images.LinksKristenkayphotography.cominstagram.com/Kristenkayphotographypinterest.com/Kristenkayphotographfacebook.com/Kristenkayphotographytailwindapp.comFeedly.comdezeen.comShares Davenport’s Episode - bokehpodcast.com/270analytics.google.comsemrush.com See acast.com/privacy for privacy and opt-out information.
Today on the show our guest is Danny Maloney, CEO of Tailwind, and we are so excited to have him here to talk about what his company has done for online business and how you can utilize it to drive more traffic and sales on your own! It’s important that you know that before we started using Tailwind we were using Pinterest. We had been on Pinterest for five years and had created a ton of content at that time. Back in the day we hacked it so we could explode on that platform and we had a strategy that we shared all over the internet. We wrote a blog post about it, but then, we found Tailwind and were like, “What is this? This is a lifesaver!” So, we are really looking forward to chatting to Danny about the changing landscape of content ranking algorithms and how to increase traffic while driving sales on Instagram and Pinterest using Tailwind! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
Is anyone seeing your content? If you're a dedicated online course creator, you're probably blogging, podcasting, or creating a video at least once per week. When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber. In addition, with this quality traffic, you're are seasoning your Facebook pixel and Pinterest tag so you can retarget that warm traffic, in the future, with paid advertising. Retargeting ads are posts that are served to warm traffic (aka your website traffic) and are cheaper in most cases. than ads to cold traffic. Website visitors = email subscribers Website visitors = warm traffic All good reasons to drive quality traffic to your website. Right? Pinterest is one of the main drivers of organic traffic to my website. And my secret sauce? ➡️Tailwind Tribes Join me in this episode as I talk about Tailwind Tribes and how to use them to explode your website traffic. Links mentioned in this episode: ✅ Additional Tailwind training (Facebook Watch Video): https://www.facebook.com/destinicopp/videos/473752763229947/ ✅ Written instructions on how to use Tailwind: https://destinicopp.com/blog/tailwind-tribes ✅ More about Google Analytics: https://destinicopp.com/blog/google-analytics-made-simple Follow Destini on social media: ➡️Instagram: https://www.instagram.com/destinicopp/ ➡️LinkedIn: https://www.linkedin.com/in/destinicopp/ ➡️Pinterest: https://www.pinterest.com/destinicopp/ ➡️Facebook: https://www.facebook.com/destinicopp/ ➡️Episode show notes: https://destinicopp.com/podcast/33 If you love our podcast we would LOVE a review. Here's how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes Thanks so much for your support! --- Send in a voice message: https://anchor.fm/destini-copp/message Support this podcast: https://anchor.fm/destini-copp/support
Today on the show we welcome Melissa Megginson! She is the Community Manager and resident Cat Lady at Tailwind, a company that is dedicated to helping brands with their visual and Pinterest aspirations. Tailwind can really help you and your biz conquer Pinterest in a way you might never have thought was possible. We really love Melissa and the work she does, Tailwind has helped us out a lot over the years! They offer organic and free ways for you to get more engagement, traffic, and customers on the platform and that is exactly what we are going to be talking to Melissa about today! She will also be filling us in on what is new and exciting on Pinterest and what we might expect for the future. We have pretty much loved Pinterest since the beginning and were definitely part of the 'Pinterest wedding' generation! You know what we mean! Over time we have watched it evolve and change, thankfully not as much as some other social platforms out there but there has been some definite development and growth since we started using it. We began using Pinterest for business pretty early on in our company history and definitely found that Tailwind helped tremendously with our efforts, so let's hear what Melissa has to say! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
In this post, we're delving into what you need to know NOW to get more traffic from Pinterest. What's Working Now with All of Pinterest's New Updates Pinterest comes out with updates and changes like any social media platform, such as Facebook or Instagram. The difference is that success on remains virtually the same even with changes because the foundation is never updated. If you are following good Pinterest strategies, such as… Using Pinterest as a search engine Focusing on your SEO Correcting problems ...you should remain untouched by these changes. Pinterest always values good content. Be sure you are always adding valuable content to your boards and you will be good to go. If you use Pinterest for your business, then you have likely heard of our guest this week, Kate Ahl. Kate Ahl is the founder and owner of Simple Pin Media, a Pinterest management company. If you want to follow Kate and get to know more about her, check out her podcast and her Facebook group. This is her third time coming on our show and she keeps all of us up-to-date on all things Pinterest. Plus, she is one of the kindest people I know and I am delighted to have her on again. The Purpose of Pinterest People use Pinterest to plan for the future. If someone wants to ideas, they go to Pinterest first. Pinterest informs our decisions and gives us inspiration, and then we can take action when we are ready. Pinterest introduces us to companies and websites that offer what we're looking for. Using Tailwind's SmartLoop Have you heard of SmartLoop? It's the newest feature from Tailwind, the Pinterest scheduler. Tailwind is a Pinterest approved pin scheduler and it's really important to us because we use it to schedule all of our pins. Smart Loop is a feature used to set your pins to go out to particular boards on a particular schedule. Instead of manually scheduling which pins go out, to which boards and on what days, you just put the pins you would like to be dropped continually into your boards, and Smart Loop will do it on repeat. This is helpful, especially if you have large amounts of content because everything will be pinned, without you worrying about forgetting something. You can then focus on putting your new content out using the more traditional side of Tailwind. Pinterest Lifted the Maximum Pins Allowed Since Pinterest began, they had a maximum number of 200,000 pins per account. 200,000 pins may seem like a lot, but for bloggers who have been on the platform for years and who release new content on a regular basis, it was all too easy to hit this threshold. Pinterest recently lifted the 200,000 pin threshold. Before they made this change, bloggers and entrepreneurs had to plan out how many pins to put out over a certain length of time in order to know when they hit the max allowed. How to Evaluate Your Pins Don't just do a pin dump for your Smart Loop cycle; be sure you evaluate the pins that you're adding. Organize and revisit to make sure your content is still fresh and adds value. Focus on what happens after people click away from Pinterest and visit your website. Make sure each pin takes the pinner to the right place on your site and that it's still worth keeping in your loop. Clean up your pins as you go. Everything you do on Pinterest should be with the goal to make it a good experience for your followers. Gaining Followers with Tailwind's SmartLoop I want to share a secret tip with you guys. Back in the day, when we had to stay under the maximum cap, we were pinning around sixty pins a day. Now that we've put these Smart Loops into play, we are pinning one hundred pins a day, and our traffic has gone up. Pinterest does change, so I am appreciating this boost right now while acknowledging that someday it may not work in our favor. However, since it is working in our favor right now, we will continue to take advantage of it. How to Set Up SmartLoops You can use your Smart Loops to repeat once a year or you can also set loops to keep going repeatedly. It's a nice feature that lets you customize the release of your loops. You will be able to get more followers by repinning high-quality pins, as well as posting new pins as you release new content. How to Grow Your Pinterest Followers Make sure that you use something like Milotree to grow your followers using Pinterest rules. Milotree will post your newest pins for you, and if they are high quality, and you have people interacting with them, it will signal to Pinterest to show that pin to more people. Pinterest wants: High-quality pins Relevant pins Fresh pins Why SmartLoop Does Not Spam Your Pinterest Boards There is some concern over whether your account will be marked spam if you use a system like Smart Loops, but in reality, this is not a problem. Kate has been in touch with Pinterest and they have confirmed that using Smart Loop will not get you marked as spam. What you do need to think about though is making sure you have a good user experience. You don't want to be putting out the same pin three times a day with low quality. You do not want viewers to look at your profile and see the same pin one hundred times. But if you are peppering the same pin every once in a while onto different boards, that's totally fine. Be very intentional about your keywords and descriptions because Pinterest is using them to decide what to show to viewers based on what they search. Video on Pinterest Video was first rolled out for big companies to promote themselves. But now anyone can upload a video naturally. Kate's best video tips: Less than a minute in length 1:1 ratio (square) Catchy enough to make them visit your site Keywords in your descriptions Upload pins to relevant boards On the Pinterest app, we're seeing that videos pop up closer to the top during a search. The videos that take up the entire width of your phone screen are paid for. You can only get those with a promoted pin campaign. How to Use Hashtags on Pinterest The key to hashtags is relevance. Pinterest is using hashtags as another type of search term. Be specific and intentional on how you use them. Do not use hashtags to replace keywords, but put your hashtags at the end as a bonus. As marketers, we see Pinterest through a different lens. We see it as a way to market our products and hook our readers. But our users are on the platform solely because they find it helpful. Sticking with one or two hashtags will help more than ten. You can take it slow and test different hashtags to see which works best for you. Pinterest has said to not go back and update your hashtags. It will not help in any way because they're using a chronological format. Using Pinterest Like Your Friends Ask people in your life who are not marketers how they use Pinterest and you'll learn a lot about user behavior. Even when I go onto Pinterest looking for ideas, to me it's a totally different platform than what I use when I'm working on my business. I use secret boards to keep my personal boards and my business boards disconnected from each other. It's kind of like I have two personalities on there. Commenting On Pins Pins with lots of comments are going to rank higher, and that's something we can think about as pinners. Pinterest encourages you to comment on things, but we don't think about that all the time as marketers. When people are commenting on your pins, you should respond and maybe direct them to your website for more content like the pins they're commenting and posting pictures on. As Kate commented on more pins, she began to notice that she was getting followers from the genre of those pins. People feel more inclined to follow you if they feel some kind of connection. Pinterest Communities It is very labor intensive for a business owner to entice people to leave a platform like Facebook that is already community centered and join a community on Pinterest which has much more of a loner vibe. It's also a lot of work to manage communities in two different places. For those reasons and others, Kate has decided not to use the communities feature on Pinterest. Pinterest throws out new ideas all the time to see if people will hop into it and enjoy using it. Just because I am not seeing the benefits of communities, it doesn't mean my audience isn't. Remember, Pinterest is there to serve the user, not the marketer. When Pinterest tries new features, it's because they are trying to find ways they can become more valuable to the user and how they can keep them on their platform longer. Kate's Course Kate created a course for SmartLoop called Tailwind Smart Loop Simplified. One of Tailwind's priorities is providing value to its customers. They want to be sure they aren't wasting their customers' time. Kate created a course that hit three pain points: How to set up Smart Loop How to use it properly How to use it most effectively The course is set up so that people can be up and running confidently in about an hour and a half. They go into all the information you need to know about the different types of loops and how you can use them. Connect with Kate You can go to simplepinmedia.com to find Kate's podcast and newsletter. Guest Suggestions If you like our blog, or if you have any recommendations for guests we should have on the show, please reach out to me at jillian@milotree.com. And be sure to comment below and tell me your favorite Pinterest strategy! I love hearing from you. If you're looking for more followers, subscribers, and sales, MiloTree can help you do it faster and more easily than you are doing it now. But it can't help you unless you take the first step and add it to your site today. Head over to MiloTree.com. Sign up now and receive your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE! Interview Timestamps 0:58 Pinterest Strategies for Changing Features 3:35 The Purpose of Pinterest 5:38 Using Smart Loop 7:05 Lifting the Maximum Pins Threshold 9:52 Evaluate Your Pins 11:08 Gaining Followers with Smart Loop 13:07 Setting Loops 14:15 Growing your Followers 18:00 Smart Loop Is Not Spam 20:45 Video on Pinterest 24:04 How to Use Hashtags on Pinterest 29:02 Using Pinterest like Your Friends 31:00 Commenting On Pins 33:47 Pinterest Communities 37:20 Kate's Course Get Full Podcast Transcript Here * Post may contain affiliate links. If you click and make a purchase, I might receive a small commission at no cost to you.*
If social media marketing has become a bit overwhelming for you then learn about how the Tailwind App can help make this aspect of running your Etsy business just a little bit easier. Visit for more information. Try Tailwind for free (or paid) at
This is our first bonus episode! I’m so excited for this episode because I’m bringing you Tript and Prabh Johal from Buzzing Creatives and we are talking about using Pinterest to grow your business. Part of the reason I’m excited is because this is a great topic and we get into a lot of cool discussions about how you can use Pinterest, the tools that they like to use to manage Pinterest, and some tips for the new changes that the platform has been making and how you can take advantage of them. They also wrap up with some good advice if you’re just starting out or transitioning your Pinterest account to a business account so you can make sure that you’re on the right foot. The other reason I’m excited about this episode is because Buzzing Creatives is actually and client of mine and when this episode goes live, we will be just a few days away from launching their new website and their new Pin for Growth course. I would love it if you would check out their website. They are so passionate about helping creatives who have a little bit of a different background, which we talk more about it the episode. Tript & Prabh of Buzzing Creatives, are social media experts that specialize in Instagram & Pinterest - and yes they are sisters! They teach creative entrepreneurs how to grow their business online by leveraging social media. Buzzing Creatives was born out of their knowledge, experience, and passion for teaching. Being creatives at heart, Tript & Prabh are passionate about creative entrepreneurs turning their creativity into profitability without compromising their artistic integrity. Buzzing Creatives was developed at a time when both Tript & Prabh were on individual trajectories which they thought would never meet. But what they forgot was that more than being sisters they were best friends and more than best friends they were soul mates. To have your sister as your soul mate is the best case scenario, you just can’t lose and so their individual fates aligned perfectly to create a window in time when Buzzing Creatives was finally born! Buzzing Creatives has grown into a community of creatives that inspire each other. At the heart of buzzing creatives is the belief that innovation is the result of a community full of supporting creatives and that is why they place emphasis on building a sense of community where teachers are students and vice versa, so everyone can learn from each other and grow as creatives. Outside of Buzzing Creatives, Tript & Prabh both love to travel, read books, watch Bollywood, listen to U2 and go on crazy adventures. Tript has a Master’s Degree in Gender and International Development from the Institute of Development Studies UK along with her BA from the University of British Columbia. Prabh is currently doing her Ph.D. in Art History with focus on Classical Archeology at the University of Toronto, she completed her Masters in Classical Archaeology from the University of Oxford and previously completed her BA from the University of British Columbia. Topics Discussed: How Tript & Prabh decided to start Buzzing Creatives Creating a place for online business owners who feel marginalized in other groups Why Pinterest is an important platform for creative entrepreneurs How Pinterest is different than other social platforms Group boards and finding which ones will benefit you Tools you can use to manage and grow your Pinterest account Writing descriptions for pins and boards that get found Transitioning a personal Pinterest account into a business one What types of boards your business should have Using Tailwind tribes to share content Tript and Prabh’s upcoming Pin for Growth course Action Steps: Set up a Pinterest business account Start pinning consistently, focusing on the 1st five pins each day Write pin descriptions that include keywords and that link to a page with matching content Create attractive Pinterest graphics (600px x 900px is optimal) Resources Discussed: Tailwind Board Booster Canva Connect with Buzzing Creatives: Website Instagram Facebook group Pin for Growth course
On this week's episode of the Blogged Podcast, we sit down with Melissa for part 2 of 2 with Tailwind, to take a deep dive into Tailwind and learn how you can use the app to save time, automate, and kill it on Pinterest. Melissa shares insight for how to use Tailwind to schedule out […] The post 020: Tailwind Part 2 – Using Tailwind to Save Time, Automate & Kill it on Pinterest with Melissa Megginson appeared first on MY HAUTE SOCIETY.
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Last week we discussed how to develop a social media strategy. I did an overview of how I handle social media on my main blog, Young Wife's Guide. Today I'm back to discuss how you can use Pinterest specifically for massive growth! Pinterest is an amazing way to build up your community and reach a massive audience. And Pinterest doesn't have to take very much time at all. How to get traffic from Pinterest We get traffic from Pinterest in two ways: 1) Through my own personal Pinterest account for my blog. This is where I pin my own content and other people's content. I typically follow the 80/20 rule. 80% of what I pin is other people's content, 20% is my own. Althought sometimes this shift on Pinterest is more like 50/50. 2) Through other people pinning my blog posts. This is the beauty of Pinterest! As long as you've got good pictures (see below) and have some strategy when it comes to Pinterest, other people will start pinning YOUR content and you will get traffic from Pinterest without ever being active on Pinterest. Although being active yourself certainly helps. (HINT: Here's the Wordpress plugin I use to install a Pin it Button ON MY BLOG, very important!!) Making Your Posts Pinterest Friendly The best thing you can do to increase traffic from Pinterest is to make your blog posts more Pinterest friendly. When someone lands on your blog and finds your blog post interesting, make it easy for them to "pin" it to Pinterest. The biggest thing you want to do is create long graphics to have in each blog post. Each blog post doesn't have to have a picture with words on it, but I always do. Here's a good example of a blog post with a tall vertical image at the top with words on it. How to put words on your images: Please note: When I recorded this podcast episode, PicMonkey was a FREE option. However they have no moved to a subscription only service so you need to pay to use it. I think it can still be worth it, but it will cost you $3.99-7.99 a month now. Canva is the free option I now recommend. PicMonkey is a free, really easy to use tool that allows you to put words on your pictures. Canva is another excellent free website that gives you even more options (but can be a little more complicated to use). I personally use Photoshop and have for years but this definitely has a learning curve to it. If you are not a techy person, the first two options will work beautifully for you. With Adobe Creative cloud, you can get access to the full newest version of Photoshop for just $9.99 a month (which is now almost comparable to PicMonkey)! Where to Find Images to Use on Pinterest: You need to be very careful about where you find images to use on your blog. It is illegal to just go to google and pull any photo you find (EVEN if you link back to the original source). It has to be a royalty-free photo, which means the original photographer or artist has given permission for it to be used on your blog. There are some places to find free photos, but I caution you to be very careful about these free stock photo places because many of them have fine print that means you can't crop, add text, change, use for commercial use, etc. So just be careful with any stock photos you find (free OR paid for). I personally have used 123rf.com for years. Their photos are usually $1-3 a piece and have been very affordable for me. But ask around because there are some other good sources out there. However I haven't purchased a photo on there for a long time now because... Taking Your Own Photos I do still use some stock photos, but I'm moving more and more to using my own photos. I was hesitant to do this for a long time because I am NOT a photographer and felt like I just didn't have the time. But now I'm realizing that that authenticity IS worth the time. But now when I plan out a blog post, I set aside 5-10 minutes of time to snap some photos of my own. They may not be professional quality, they may not always be the best lighting but I have found that they show more about my life. My own photos help my readers connect with me on an even deeper level. Moving forward, I plan on spending FAR more time doing my own photo. Even if they are not great. NOTE: If you are a recipe/food blogger, your own photos are a MUST! Here's a good example of my own photos. I wrote this blog post and asked Jason to spend 5 minutes following me around the house taking a few photos for it. (You can notice a difference with one of my earlier blog posts using all stock photos. You can connect a lot more with the one with all MY photos.) Pinning Strategically Now, when pinning to your own Pinterest account, it's important to think strategically about it. Pinterest now runs on an algorithm which means they no longer show your pins in chronological order. Like Facebook, Pinterest now watches its users to see if you are pinning high-quality content. If you consistently pin things that other people find interesting (i.e. get a lot of pins and click-throughs) then Pinterest will show your pins to more people. So it's more important than ever to be strategic about what you pin and to pin fantastic things!! QUALITY over QUANTITY now! This means when you are hunting for things to pin, watch for those that have been pinned hundreds or thousands of times. I pin about 60 times a day on my account (or my social media manager does). And of those 60 pins, 20% of them are my own pins from my website and the other 80% are pins from other people that I know will serve my audience well. Using Tailwind to Strategically Pin and Grow Traffic I know that might sound like a lot, but we use a website called Tailwind that helps us to schedule everything. We've been using it for about a year and LOVE it. I schedule inside it as well as my social media manager! This is the only social media website that I pay for to schedule things so it makes it really worth it to me. I schedule my Facebook posts directly in Facebook and I don't schedule Twitter or Instagram. Most social media schedulers are $50-70 a MONTH. So $9.99 being my only cost is well worth it to me! You can sign up and try a FREE month of Tailwind to see if it's right for you, which is what I did. And then it's only $9.99 a month after that. It's highly worth the investment in my opinion as Pinterest is our #1 source of traffic year after year. Download Our FREE Social Media Worksheets I know it's overwhelming to try and keep track of your social media and work on growing it. That's why I created these social media worksheets for you! Keep track of everything from your social media numbers to what you post and schedule and even track your growth from quarter to quarter. You can download your social media worksheets for FREE HERE!
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Melissa Megginson is resident Marketing Manager and "Cat Lady" at Tailwind, the leading visual marketing tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Today you will learn how to become a Pinterest Master Using Tailwind. To subscribe to the podcast, please use the links below: Click [...] The post BITW 087: Turn Up Your Pinterest Presence using Tailwind with Melissa Megginson appeared first on Break Into Travel Writing.
Melissa Megginson is resident Marketing Manager and "Cat Lady" at Tailwind, the leading visual marketing tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing. Today you will learn how to become a Pinterest Master Using Tailwind. To subscribe to the podcast, please use the links below: Click [...] The post BITW 087: Turn Up Your Pinterest Presence using Tailwind with Melissa Megginson appeared first on Break Into Travel Writing.