Podcasts about working now

Send Krystal a Text Message.Staring at your podcast numbers can feel like facing a report card for a test you didn't study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. But it's important to remember that your numbers don't dictate your worth as a creator. By shifting our perspective, we can see metrics as valuable feedback rather than judgment.In this episode, I discuss my own journey from avoiding analytics to finding a system that works for me, which even includes emojis! We dive into the metrics that truly matter, from downloads over time to listener retention and email conversions. Understanding these numbers can inform your content strategy and help you create what resonates with your audience.No matter your relationship with analytics, this conversation aims to empower you to approach your podcast metrics with confidence. Ready to make peace with your data and leverage it for better content creation? Let's dive in together, and for additional support, check out our free Podcasters Connect community at crystalprofit.com/growth.

Send Krystal a Text Message.Is your podcast growing as quickly as you'd like? If not, you might be overlooking the most powerful growth engine available to you—your existing audience. In this eye-opening episode, I tackle the surprisingly common tendency among podcasters to create content without fostering meaningful connections with listeners.Drawing from my experience coaching hundreds of podcasters, I explore what I call "the audience blindspot"—that tendency to focus exclusively on content creation while neglecting the relationship-building that transforms casual listeners into devoted fans and eventual customers. Through personal stories and practical examples, I demonstrate how simple engagement strategies like listener shout-outs create powerful psychological connections. Remember that rush when someone you admire mentions your name? Your listeners crave that same validation.We dive deep into actionable engagement habits that won't overwhelm your production schedule: responding to messages consistently, soliciting feedback that shapes future content, featuring listener questions, and establishing regular engagement rituals. These practices signal to your audience that they're valued participants in a conversation, not passive consumers of a monologue. The most successful podcasters understand that growth doesn't require millions of downloads—it requires meaningful connections with the people already investing their time in your content.Whether you're just starting your podcasting journey or looking to reinvigorate an established show, this episode provides the blueprint for audience engagement that feels authentic rather than obligatory. The transformation begins with a simple mindset shift: your audience isn't just a number in your analytics—they're the lifeblood of your podcast and deserve to be treated as such. Ready to stop broadcasting and start connecting? This episode shows you exactly how.

First-of-a-Kind (FOAK) projects are critical to scaling breakthrough decarbonization technologies, yet they don't fit neatly into traditional funding models. Investors, developers, and strategic partners need to navigate a complex ecosystem to make these projects bankable and viable. In this episode, I talk with David Yeh, a veteran climate tech investor and one of the key voices from our TechInvest event last autumn. He's been at the forefront of FOAK investing and is here to share what he's learned over the past year about getting these projects off the ground.David was previously featured on the Catalyst podcast discussing the challenges of funding and scaling FOAK projects. This episode builds on that conversation, covering the rapid changes in the sector and how investors and innovators can ensure their projects get the financing, partners, and expertise they need to succeed.Key Takeaways• FOAK's Core Goal: Developing bankable projects from pilot to scale, ensuring they attract investors, customers, and suppliers.• Bankability Defined: Investors need stable returns, customers need reliability, and suppliers need to be paid on time. Strong teams and risk mitigation are non-negotiable.• How to Build Bankable FOAK Projects: Expertise is more critical than capital• The Role of EPCs & Strategic Partners: Success depends on having the right engineering, procurement, and construction (EPC) teams and industry partners—not just big brands, but the right people.• Coachable Founders Matter: FOAK success isn't just about having great tech; founders must understand commercialization, risk, and capital strategy.• Proven Models for FOAK Success: Companies like Fervo, Infinium, and Heirloom are demonstrating that FOAK projects can attract significant investment—if structured correctly.• Why Now is the Time to Build: Economic downturns can be an opportunity for resilient companies to thrive, as seen in past recessions with companies like Uber and Airbnb.________________________________________Top 3 Reasons to Listen to This Episode• Get Inside the Mind of a FOAK Investor: David Yeh shares first-hand insights into what makes a FOAK project investable, based on real-world deals.• Learn What's Working Now in Climate Tech: Discover how companies are securing billion-dollar funding rounds and making first-of-a-kind projects viable.• Understand the Key to Bankability: Whether you're a start-up, investor, or policymaker, this episode breaks down how to de-risk projects and bring them to market successfully.Show links: - Connect with David Yeh, Founder, Precursor- Connect with Alex Cameron, Decarb Connect (and maybe even suggest a podcast discussion theme)- If this conversation resonated, join us at Decarb TechInvest in London in June 2025 – find out more here. - If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why hundreds of members from the energy-intensive sectors have joined to find their peers, identify the right solutions and to create high value collaborations that will deliver co2 reductions in our most critical industries. It's the fastest growing network of its kind, so come and find out whyLearn more about Decarb ConnectOur global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors. We have events coming up in London, Amsterdam, Boston, Toronto and Dallas and the opportunity to find the biggest brains in carbon management and your future collaborators.

Send Krystal a Text Message.What's the one phrase your listeners instantly associate with you? If you're drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn't just a cute sign-off—it's the anchor that turns casual listeners into loyal fans.After hundreds of episodes, I've learned that your sign-off can carry real meaning. I'm sharing examples from our community—like Cathy's heartfelt “Remember, you are not alone,” Reme's validating “Your story is relevant and worth telling,” and Mike and Mario's bold “The dopest show in the galaxy.” Each tagline serves a different purpose but helps their podcast stand out and connect.In this episode, I'll walk you through three simple exercises to develop your own tagline: finishing the sentence “I want my listeners to remember…,” clarifying your brand promise, and anchoring everything in the feeling you want to leave behind. Your perfect tagline might already be in your natural voice—you just haven't named it yet.Plus, having a consistent way to wrap up your episodes makes closing them easier and more impactful. Join us inside Podcasters Connect to share your tagline or get feedback from other creators: krystalproffitt.com/join. Let's help you craft the phrase your audience will never forget.

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph's lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.Chapters:00:00:00 – Kicking Things Off: Ralph's Quick Update on the PT Universe00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast00:07:35 – Ralph's Origin Story: From Affiliate Hustler to Ad Empire Builder00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes00:17:42 – Don't Do It All: The Power of Delegation & Team Growth00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game00:31:18 – Efficiency Mode: Unlocking the CEO Mindset00:32:38 – Hire Smarter: Ralph's Battle-Tested Hiring Framework00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader00:47:05 – Growth Mode: Building a Scalable, Sellable Business00:51:18 – Ad Trends 2025: What's Working Now in Paid Traffic01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen NextLINKS AND RESOURCES:ClickBankEpisode 678: The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)Episode 664: Avoid This 1 Common Hiring Mistake at Your Own PerilEpisode 670: How “The 4 C's” Will Catapult You to Your 10X Goal in 2025Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

Send Krystal a Text Message.Storytelling often feels intimidating when you believe your experiences aren't dramatic enough to matter. That's why Remy Mancera's approach is so refreshing. As a Personal Brand Story Strategist and host of the Who Cares About My Story podcast, she helps coaches, consultants, and service providers turn ordinary moments into powerful content using her 10 Story Connectors Framework. Her podcast title alone speaks directly to the doubt many creators feel—and she's here to dismantle it.Remy opens up about podcasting in English instead of her native Spanish, sharing how vulnerability around accents and pronunciation didn't stop her from connecting with listeners. Her journey is a powerful reminder that authenticity always matters more than perfection. Starting her podcast before it technically existed, every “yes” she received from guests became validation that her message resonated.If you've been stuck in perfectionism or unsure how to tell your story, this episode will inspire you to shift your mindset. Remy's belief in content as experimentation—where failure is part of the process—frees you to create with more confidence and joy.

AI is revolutionizing business, but are you leading with integrity in this new landscape? In this special episode of What's Working Now with Katie Richardson, we dive deep into how AI is reshaping leadership, the ethical challenges it presents, and the mindset shifts CEOs must embrace to navigate this era effectively. Here's what we cover: ✅ The AI revolution in leadership—what every CEO needs to know. ✅ Ethical AI integration—how to harness AI without losing the human touch. ✅ Costly mistakes leaders are making with AI—and how to sidestep them. ✅ Why AI should be trained like a strategic team member, not just a tool. ✅ Self-mastery—the secret to leading effectively in an AI-driven world. Leaders who ignore AI risk falling behind—but those who embrace it ethically will thrive. If you want to stay ahead of the curve and lead with confidence in an AI-driven future, this episode is a must-listen. P.S. We also explore insights from my new book, The Human Algorithm: Leadership and Ethics in the AI Era, where I break down how leaders can navigate AI with clarity, purpose, and integrity.

Reselling, Crypto, & Passive Income – What's Working Now?On episode 68 of the Side Hustle Experiment Podcast,  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) dive deep with Seth (https://www.instagram.com/checkmate_flips/) a successful 7-figure Amazon seller who has transitioned into real estate and is exploring new avenues like Walmart selling.The conversation dives into the nuances of crypto trading, risk management, and the challenges faced by Amazon sellers today. They discuss the perceived risks of selling on Amazon, the importance of understanding market dynamics, and the potential for success in e-commerce ventures.Seth shares his experiences and insights on navigating these challenges while maintaining a profitable business model. In this conversation, the speakers delve into the challenges and strategies of running low-margin businesses, emphasizing the importance of understanding cash flow and inventory management. They discuss practical starting points for new entrepreneurs, such as selling items on Facebook Marketplace, and explore the potential of transitioning to real estate as a more lucrative opportunity.Chapters00:00 Introduction and Riffing on Podcasting03:03 Drew's Crypto Journey and Trading Strategies09:00 Transitioning from Amazon to Real Estate11:59 Amazon Selling Strategies and Success14:48 Exploring Walmart as a New Selling Platform17:53 The Risks of Selling on Amazon23:48 The Future of Selling on Amazon35:13 Navigating Low Margin Businesses41:43 Reselling Strategies: Finding Profitable Items46:45 Understanding Inventory and Cash Flow52:54 The Mental Game of Reselling and Business56:32 Building Systems for Success01:00:20 Long-Term Goals and Financial Aspirations01:10:04 Understanding the Value of Flipping Houses01:17:47 Navigating the Auction Process01:29:33 Challenges and Risks in Real Estate Investment01:39:20 Understanding Seller Situations in Real Estate01:45:09 Navigating Micro and Macro Challenges in Business01:53:04 Strategies for Successful Trading02:01:05 The Psychology of Risk and Wealth Building#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

Your mindset is either pushing you forward or keeping you stuck. If success feels slow, motivation fades too quickly, or self-doubt keeps creeping in, it's time for a mental reset. In this episode, I'm breaking down 4 key mindset shifts that separate those who achieve real success from those who stay in the same cycle.

Want to walk into every listing appointment already positioned as the top choice? In this episode, I break down my proven pre-listing strategy that helped me close 98% of my listing appointments before I even walked through the front door. 

Send Meredith a Message via Text!Every month inside Video Brand Academy, I host a "What's Working Now" meetup. I share strategies that are driving results for me or my clients and break them down so you can apply them to your channel and grow your video brand.Recently, I flipped the script—I asked our members what's working for them. In this special end-of-year session, I'm sharing their answers so you can take these proven strategies and apply them to your channel in 2025. Let's keep growing together!

What is Working Now in Online Marketing: An interview with Katie Read Curt and Katie interview Katie Read on how the economy has shifted and what works for marketing has shifted. We look at how things have shifted since the pandemic and what therapists can think about now for their therapy and online businesses. Katie gives us simple strategies and clear insights on what isn't working anymore and what to do instead. Transcripts for this episode will be available at mtsgpodcast.com! In this podcast episode, we talk about how therapist marketing must shift post-pandemic Katie Read has been doing research into what is working in marketing for service providers. We thought we'd ask her back to talk about how the shifting economy is impacting therapists. How have the shifts in the economy changed business for therapists? ·      After the pandemic, people stopped having time for “personal growth” ·      Therapy is seen more as a luxury ·      People have lost patience for content marketing (like a very long webinar) ·      Potential clients are more likely to pay for services for a specific, acute pain point, rather than non-specific pain points or personal growth ·      Big Tech is coming into the space and becoming competitors ·      TikTok has changed attention spans, so we must market in shorter, more concise bullet points What strategies can therapists use to improve their businesses? ·      Assess the market and identify specific niches that are harder to treat by big tech ·      Capture attention by speaking directly to where it hurts, in bullet points and visuals ·      Identify problematic expectations, for example meeting someone when they are in crisis and then keeping them for personal growth (rather than expecting them to seek out personal growth work) Do therapists need to have a big social media presence? ·      Many people have been successful selling their services without a big social media following ·      If you don't enjoy social media, you don't need to spend time on it ·      If you enjoy social media and have fun creating compelling content, it can be hugely helpful ·      If you aren't interested in doing social media, one option is the static 9 grid on Instagram How can therapists get a more specific niche? ·      Understand that your niche may evolve over time, so go for what you know now ·      Look at what lights you up ·      Explore you own story to identify what you've learned and what you can share Stay in Touch with Curt, Katie, and the whole Therapy Reimagined #TherapyMovement: Our Linktree: https://linktr.ee/therapyreimagined Modern Therapist's Survival Guide Creative Credits: Voice Over by DW McCann https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano https://groomsymusic.com/

Ever wonder how a design background can lead to building a multimillion-dollar international company and a framework for coaching high-performing entrepreneurs? Join us on today's episode of Grow Your Business & Grow Your Wealth as we explore Katie Richardson's unique journey and insights. Host Gary Heldt interviews guest Katie Richardson, a successful entrepreneur and business coach, who shares her fascinating journey from studying design to building a multimillion-dollar international company. Katie discusses the power of design thinking in problem-solving and creating solutions, highlighting how her unique approach sets her apart from the competition. She emphasizes the importance of aligning various aspects of life—business, marriage, health, and spirituality—into a cohesive system that complements rather than conflicts with each other. Katie provides valuable insights into the mindset shifts necessary for business owners to succeed, including the need to look internally for solutions and to empower their teams. She also shares her robust operating system framework, including vision, inspire, team, align, and lead systems designed to help entrepreneurs achieve perpetual growth and internal alignment. Key Takeaways: ✅ Design Thinking in Business: Katie emphasizes the value of applying design thinking to solve complex business problems and create innovative solutions. ✅ Aligning Life and Business: She highlights the importance of aligning business, family, health, and spirituality to build a fulfilling and sustainable life. ✅ Internal Solutions: Katie stresses the need for business owners to look internally to find solutions and make necessary changes within themselves. ✅ Empowering Teams: Empowering team members and understanding their motivations is crucial for business success. ✅ Powerful Operating System Framework: Katie introduces her five-system framework—Vision, Inspire, Team, Align, and Lead—to help entrepreneurs achieve growth and alignment. Quotes from Katie: "Design is about problem-solving. It's about understanding complex systems and creating a solution by reverse engineering for the outcome you want." "When you can separate yourself from the competition by thinking differently, you literally are separate from them." How to Reach Katie Richardson: Podcast: Listen to Katie's podcast, "What's Working Now," to hear more of her insights and stories. Website: Visit now https://katierichardson.com/ to explore case studies and apply for coaching sessions. Learn more about your ad choices. Visit megaphone.fm/adchoices

The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.  Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients. You Will Learn: The Campaign Type that is DOMINATING right now Where to start your daily budget How do you run Creative Isolation to get more scale out of your account? Which creative types are working really well right now, And more "Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.   TIME STAMPS 00:30 Let's Dive In: Campaign Types That Are Working Great Right Now 03:27 What's shifting with Creatives? 06:35 What's the best way to test Creatives? 07:26 Creative Types that are working well right now 09:38 A Note about Targeting 11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen 12:30 What's working for Lead Generation? 13:30 In Summary  

In this podcast episode of "What's Working Now," host Katie Richardson welcomes her son, Walker Richardson, a 19-year-old with a diverse range of experiences. Walker shares insights into his journey from college to becoming a video professional, narrating how his passion for video storytelling developed and how he turned it into a successful venture. The episode covers his approach to client communication, lessons learned from his video projects, and his plans for the future. Walker also discusses his unique education path, reading habits, and physical fitness routine, providing a glimpse into the “not-normal” lifestyle of a family deeply rooted in entrepreneurship.Key Takeaways from this episode: Transition to Video Profession: Walker shifted from studying computer science to excelling in video production, collaborating with clients like YouTuber Jerry Norton.Client Communication and Learning: Walker emphasizes effective communication, adapting his creative vision, creating storyboards, and managing business emails in his video projects.Unique Education and Daily Habits: Walker follows an unconventional education path, participating in his Dad's "Not Normal" program.Join The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Walker Richardson:A dynamic video professional and entrepreneur, recognized for his exceptional storytelling skills and creative vision. Specializing in video production, he has collaborated with diverse clients, including notable figures like YouTuber Jerry Norton. Walker's commitment to effective client communication, adaptability, and a keen eye for visual storytelling sets him apart in the industry. As a forward-thinking individual, Walker continues to build a reputation for delivering high-quality and compelling video content, making waves in the ever-evolving landscape of digital media.About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbrNewsletter: https://now.katierichardson.com/newsletter

Episode 002 Summary Andrew Newland, owner of Functional Medicine Marketing, discusses the ineffectiveness of organic social media and the importance of search engine optimization (SEO) in growing a functional medicine practice. He explains the three pillars of SEO: technical, content, and local. Andrew shares his personal journey into functional medicine marketing and emphasizes the need for community engagement and providing value to potential patients. He also provides insights into marketing strategies for low budgets and highlights the importance of having a well-functioning website for SEO success. In this conversation, Andrew Newland from Functional Medicine Marketing discusses the importance of SEO for functional medicine practices. He covers technical optimization, content creation, and local SEO as key components of a successful SEO strategy. Andrew also emphasizes the significance of having a Google Business Listing and provides tips for optimizing it. He advises on hiring a marketing firm and suggests questions to ask during the interview process. Andrew shares a case study of a practice that achieved significant growth through SEO. He concludes by highlighting the importance of a long-term approach to marketing and provides his contact information. Takeaways Technical optimization, content creation, and local SEO are essential for a successful SEO strategy. Having a Google Business Listing and optimizing it is crucial for local SEO. When hiring a marketing firm, ask about their approach to technical, content, and local SEO. A long-term approach to marketing, such as SEO, is more effective than quick fixes or shortcuts. Chapters 00:00 Introduction 02:16 The Ineffectiveness of Organic Social Media 05:01 The Importance of SEO 06:24 What is SEO? 08:17 The Three Pillars of SEO 19:00 Andrew Newland's Journey into Functional Medicine Marketing 24:56 What's Working Now in Marketing 28:05 Marketing Strategies for Low Budgets 32:26 The Importance of Community Engagement 34:23 The Basics of SEO 40:57 Technical Optimization 44:21 Content Creation 46:23 Local SEO 49:25 Google Business Listing 53:24 Hiring a Marketing Firm 56:53 Questions to Ask a Marketing Firm 59:37 Case Study: From Frustration to Success 01:03:56 Long-Term Approach to Marketing 01:04:33 Conclusion and Contact Information

In this episode of "What's Working Now" hosted by Katie Richardson, the special guest is her 17-year-old son, Truman Richardson. The conversation covers various aspects of Truman's life, including being a senior in homeschooling, living in Puerto Rico, surfing, and working on a graphic design project for a software startup.Key Takeaways from this episode: Graphic Design Project: Truman, a 17-year-old, shares his experience working on a graphic design project for a software startup, overcoming challenges and learning valuable skills in client communication and design.Real Estate Endeavors: Truman discusses his involvement in a real estate mastermind at 16, emphasizing the lessons learned in communication, resilience, and building a network, despite not closing a deal yet.Life in Puerto Rico: Truman provides insights into his diverse daily activities in Puerto Rico, including golfing, surfing, and spearfishing, along with the strong sense of community among locals and transplants from the states.Join The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Truman Richardson:A 17-year-old residing in Puerto Rico, is a dynamic and accomplished individual. Described by his mother as smart, talented, creative, ambitious, and driven, Truman's life involves unconventional experiences like golfing, surfing, and spearfishing. His venture into graphic design for a software startup showcases his adaptability and determination in learning client communication and design processes. Additionally, Truman's involvement in a real estate mastermind at 16 reflects his commitment to growth. This brief insight into Truman's life reveals a teenager with a mature outlook and diverse interests, promising a unique and fulfilling journey ahead.About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbrNewsletter: https://now.katierichardson.com/newsletter

Welcome to another episode of What's Working Now? Today, Katie shares with us an interview that she did with the fantastic Alison J. Prince. This is the first time that Katie has publicly talked about the systems she was using as a young entrepreneur, which she has been sharing with her VIP clients. Tune in to get a front-row seat of this very insightful episode.Key Takeaways from this episode:Creating a woman who is capable of navigating seemingly incompatible worldsSetting goals that align with your north star and are within your reachCreating a plan so you can have something to tweakA minimally viable productDeveloping the brand firstPerfect blueprint for success"Your luck increases when you show up." Want to design your ideal 2024? Go ahead and head on to https://now.katierichardson.com/goal.About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie: Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator  Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Today we're featuring an episode from our VP of Marketing, Tom Meredith's podcast, The Customer Acquisition Show. We'll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.Chapters:00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads CampaignsLINKS AND RESOURCES:Beyond Conversion Ads Engaging Evergreen Marketing StrategiesWhat's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Have you ever heard of the term Fractional Chief Marketing Officer? What do they do, and how can they help your business?In this episode of What's Working Now? Katie talks to Anne Laffin, Founder of Fin Marketing Management, in a conversation about market research processes and marketing strategies utilizing different channels. Anne's career and life experiences as a fractional CMO are filled with very valuable lessons for entrepreneurs, especially those who are just in the early stages of setting up their businesses. Key Takeaways from this episode:No-fail processes for Market researchMarketing channels and strategies for consistency.Planning and Purpose: a hyper-efficient way to communicate with your clientsThe resurgence of blogs as a catalyst for driving organic search.About fractional CMO and when it is ideal for companies.Overcoming internal resistance About Anne Laffin:Anne Laffin is an innovative marketer, problem solver, strategist, and content creator that helps entrepreneurs and founders grow and amplify the inspiring work they bring to the world. Her ‘in the trenches' mentality comes from a 20-year career working with a variety of companies, large and small, in the market research, financial services, and animal health industries. She found her true passion in successfully creating, running, and growing the marketing department of a Series A funded fintech company.  She loved the startup vibe so much that she decided to start Fin Marketing, her consulting firm for early-stage startups. She received a B.A. in Communication from Villanova University and received an M.S. in Interactive Media from Quinnipiac University. Connect with Anne Laffin: Website: https://www.finmarketingm.com/LinkedIn: https://www.linkedin.com/in/alaffin About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator  Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr 

Welcome to What's Working Now? This episode is the 4th in a 4-part series on leveraging three unexpected but powerful steps in hitting your goal in 2024. If you have not listened to the first three episodes, go back and listen to those episodes.In the last episode, Katie talked about a compass sketch, a powerful and effective tool to help you and your business succeed. Today, Katie shares with all of us the elements of a compass sketch and where you can find it and use it to win this year.  Key Takeaways from this episode:Understanding your business valuesDefining your vehicle clearlyCreating a powerful messageWhat is your business' ideal avatar?Creating a vision you and your team can rally aroundDefining your North StarIf you'd like to apply to Katie's Compass Sketch program, click here: https://brich.typeform.com/to/hZgFEo63 GET YOUR FREE Goal Setting Guide!https://now.katierichardson.com/goal About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie: Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

 At this point, you have more than one target, and they're all over the place. Is it possible to hit most, if not all of them?Join us in this third of the 4-part New Year special of What's Working Now, as Katie talks about a way to bring seemingly incompatible targets to create solutions to hit your goals faster. Learn about her life experiences that provide a model to illustrate the principles in this lesson. Katie also gives away a free PDF to help you set your goals!Key Takeaways from this episode:"You are the hero of the story, not the business."Standing in the middle with a bunch of targets all over the place. A story to illustrate the principles of application.A moment of hate, anger, rage, and a conversation with God.Aligning the variables towards one focus.An internal compass sketch that is principles-based.Step 3: You need one purpose to align all your targets in one direction.If you'd like to apply to Katie's Compass Sketch program, click here: https://brich.typeform.com/to/hZgFEo63GET YOUR FREE Goal-Setting Guide!https://now.katierichardson.com/goal About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr 

So you have a new plan, and you have learned the lesson from the first episode of this four-part series. What's next?Join us in this second of the 4-part new year special of What's Working Now? as Katie continues the conversation about the time when she realized what Step #2 is, and how she discovered that untapped resource that doesn't require more time, energy, or money.Key Takeaways from this episode:An incomplete goal and a plan that wasn't working.Realizing what Step 2 is and a conversation with GodAn untapped resourceBuilding your business from the inside out.Step 2: You have more than one target If you'd like to apply to Katie's Compass Sketch program, click here: https://brich.typeform.com/to/hZgFEo63 GET YOUR FREE Goal Setting Guide!https://now.katierichardson.com/goal About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator  Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr 

In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training, shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that personal training must be exclusively one-on-one.This episode is a must-watch for fitness professionals seeking to elevate their business and for anyone interested in the evolving dynamics of personal training. Izzy's story showcases how innovation and a willingness to challenge industry norms can lead to a thriving, balanced, and fulfilling career in personal training.About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Have you ever wondered what makes Katie so effective in helping people become a better version of themselves?In this episode of What's Working Now? see for yourself the magic that happens behind the scenes as Katie talks with Todd Cribari, deconstructing his learnings from various life experiences, synthesizing the bigger picture, and reconstructing the key elements and traits that could help Todd achieve his goals in the direction that he wants.Key Takeaways from this episode:Processing the lessons in expressing your thoughtsAn assessment and synthesis of skill set and abilities.Identifying what needs to be unlocked.The wisdom from experiences and being fearless.Highlighting the dark side and the meaning it brings.Redirecting perceived negative traits to be positive in support of goals.If you'd like to apply to Katie's Compass Sketch program, click here: https://brich.typeform.com/to/hZgFEo63About Todd Domenic CribariFor the last 20 years, Todd has leveraged his filmmaker experience and story-telling expertise to inspire thought leaders, rock stars, authors, and athletes to think beyond the brand shot list and to vision the arc of the story they wish to create for their brands; Ultimately to consider what inspired action they want their clients, customers, readers and fans to take. After years chasing his dream, mastering the craft, emotionally investing and hard charging all around Los Angeles, Todd has come back to Agoura Hills where he made it the official home for Inspiro Studio. Connect with Todd:Website: www.inspirostudio.comInstagram; @inspirostudioAbout Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr 

There are true principles that when understood can be applied to business at any level and that will help us and our business evolve and advance to grow and expand. But the journey to unveiling these principles is arduous and painful. Join Katie today as she shares the mic with Adrian Knight. Adrian is the founder and CEO of Spectacular Group. Though a very successful entrepreneur now, Adrian has had 12 failed startups in his belt. Yes, he went through 12 failures until he found the secret to his success.Today on What's Working Now?, let's all discover how Adrian made it through those dark periods and what keeps him going despite and in spite of his moments of doubt. He shares his story in this vulnerable conversation because he wants you to know that just because you're struggling at one stage of your business, it doesn't mean you won't be good at another stage. Tune in and be inspired by Adrian's story.Key Takeaways from this episode:Creating time and space for yourselfWork-life balance12 failed startupsWorking on a conscious evolution to survive personal fears About Adrian Knight:Adrian Knight - Empowering Business Owners Towards a Dream ExitConnect with Adrian:Website: https://www.dreamexits.co.uk/LinkedIn: https://www.linkedin.com/in/adrianjohnknight/  About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.  To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Whenever we make a decision, there is that part of us that dreads making the wrong one and that part makes us procrastinate making that decision now. A very simple shift in perspective can go a long way to get us moving forward if we're stuck in that moment. Join us in this mind expanding episode of What's Working Now? as Katie talks with Courtney Elmer, the founder of The EffortLESS Life, about how to get unstuck in that paralysis from decision making. Courtney also talks about how she realized the value in leveraging podcasts for thought leadership and some very valuable insight on how to connect with your person and with your audience.If you're thinking about going into podcasting, or is currently struggling with your own, then this episode is something you do not want to miss!Key Takeaways from this episode:Responsibility to create meaningful change. Leveraging podcasts for thought leadershipDefining who and what gets sacrificed by not making a choice. Distinction between decision and deciding nowBetween KPIs and connecting with your person firstDistinction of benefits versus actual problemsAbout Courtney Elmer:As the Founder of The EffortLESS Life®, globally-ranked host of the AntiFragile Entrepreneurship™ podcast, and creator of PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who empowers online entrepreneurs to embrace antifragility and use their voice to catalyze positive change in the world. Drawing on her background in psychology and personal experience as a cancer survivor, Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and grow through what they go through to create the greater income, influence, and impact they deserve. She lives in New Orleans with her husband Alan and their son AJ, a surprise miracle baby following her cancer treatments. Connect with Courtney:Website: www.theeffortlesslife.coAntifragile Entrepreneurship Podcast: https://www.antifragileentrepreneurship.co/Instagram: www.instagram.com/thecourtneyelmerLinkedIn: www.linkedin.com/in/courtneyelmer Free Workshop: www.antifragileentrepreneurship.co/workshop  About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.  To connect with Katie:An Event in Puerto Rico (December 6-8, 2023) : https://now.katierichardson.com/event Website: **DATES FOR THIS EVENT HAVE CHANGED** The event dates are now DECEMBER 6-8TH, 2023.I hope to see you there!

Feel overwhelmed by the rapidly evolving marketing landscape? Join us as we unravel the secrets of what's working now in marketing!  Learn why the end of the year might be the best time for book launches and product sales, but perhaps not the ideal window for online courses due to increased ad spend competition. Discover how to cleverly time your offers to bypass the holiday advertisement frenzy, ensuring your message isn't lost in the noise. Don't miss the insightful tips on leveraging pre-enrollment and tax incentives to boost end-of-year sales, as well as the importance of offering accountability within your programs to foster client success and retention. Tune in to this new episode of The Conscious Marketer podcast — What's Working Now in Marketing Key points covered in this episode: 00:00:00 Introduction to Market Trends. 00:02:14 Seasonal Market Fluctuations. How seasons and holidays affect market trends, with a focus on end-of-year dynamics for product and book sales. The impact of ad spend and e-commerce during major U.S. holidays.  00:05:10 Optimal Selling Times. Identifying peak times for selling and marketing strategies in January. Discussion on the importance of accountability in ensuring client success and repeat business. 00:09:51 Market and Economic Cycles. An analysis of current market conditions, and consumer behavior. The importance of timing to global economic events and online competition. 00:12:05 Audience Building for Lower Ticket Offers. The need for a larger audience when offering lower-priced products and services to ensure substantial sales and profitability.  00:16:57 Commitment in Today's Market. The current trend of buyers exhibiting higher commitment levels. They show up fully for programs they choose to invest in. 00:19:14 Empathy and Pricing Flexibility. The importance of empathy in understanding audience needs. Using pricing flexibility and an ascension model to navigate through varying economic conditions. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday  

Imagine the power of a successful business where your people are very eager to go to work and contribute some more to your success. How do you even start to plan for something like that? Join us in this very inspiring episode of What's Working Now? as Katie sits with Jerry McNamara in a discussion about creating a compelling company and finding balance in your life as an entrepreneur. Discover the impact of choice in our mental health, business growth strategies, principles of personal performance, investing in your self, and chasing your potential. Key Takeaways from this episode:We don't have to make the mistakes to learnThe impact of personal choice on mental and physical healthLeadership and business growth strategies9 Principles of Personal Performance3 Key Pieces for a successful and compelling businessThe proper way of scaling up and adding peopleAbout Jerry Macnamara:Multi-time CEO Helping other CEOs accelerate & have fun again | Franchise 500 (2x), Inc500 (2x) & Biz Journal Fast 50 (3x) + Trend Best Places to Work | Ultimate CEO | Proving Good Guys Finish 1st since 1974 Connect with Jerry:Website: https://provenchaos.com/LinkedIn: https://www.linkedin.com/in/jerrymacnamara/  About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:An Event in Puerto Rico (December 6-8, 2023) : https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

The US government is the single largest purchaser of goods and services in the world. Though government contracts are usually associated with defense purposes, there are a lot more opportunities, especially for small businesses, to supply what the government needs.In this episode of What's Working Now? Katie interviews Richard Howard, a leading expert on US federal government contracts, as they discuss how Richard's company helps small businesses tap into these opportunities from the federal government. Tune in and learn more! This could be the opportunity you've been waiting for. Key Takeaways from this episode:Richard's military career to government procurement.Why you should consider going after government contractsOn small business definition and the NAICS codeStarting points for getting a government contractA $200 million contract with a small teamPodcast and email marketing.About Richard Howard:Richard Howard, Lt Col (Ret) is a leading authority on US federal government contracts. As a career military acquisitions officer, he oversaw $82B+ in DoD contracts and has advised & trained over 400 companies as a consultant. Connect with Richard:Website: https://www.dodcontract.comLinkedIn: https://www.linkedin.com/in/rickychoward/YouTube: https://www.youtube.com/@dodcontractacademyCRM Designed for Selling to the US Government: https://www.govclose.com/DOD Contract Academy on Apple Podcast: https://podcasts.apple.com/us/podcast/dod-contract-academy/id1566870206  About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:An Event in Puerto Rico (December 6-8, 2023) : https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Welcome to another episode of What's Working Now! Join Katie today as she shares the mic with Tom Healy. Tom is a coach, speaker, and entrepreneur who is passionate about helping people become extraordinary. On this episode, he shares with us his journey, both personal and business, and shares with us the lessons he has learned along the way. Are you starting a business and trying to figure out how to do it? Or are you an entrepreneur who is struggling to balance everything? Listen in as Tom drops nuggets of wisdom on how to maximize your time and energy and eliminate waste.Key Takeaways from this episode:On having a refined system Knowing what you can and cannot controlSurrounding yourself with other people that can give you leverageTaking time to ask yourself, “what gives me energy?”Figuring out what you love and what you hateOn being the perfect solution for a very specific personAbout Tom Healy:Tom Healy is passionate about helping organizations drive higher performance from their key people. As a teenager, Tom started his first business and his entrepreneurial spirit only grew. Over his professional career, Tom has founded three successful companies, published five books, developed online education used on over 100 college campuses, delivered over 1,000 presentations and helped hundreds of organizations execute faster.Connect with Tom:LinkedIn — https://www.linkedin.com/in/thetomhealy/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:An Event in Puerto Rico (December 6-8, 2023): https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

As entrepreneurs, we dedicate a huge amount of effort and commitment to running our business, yet we forget the biggest asset we have: our health and fitness. What if you can run your body like a business?In this episode of What's Working Now? Katie talks with Julian Hayes of Executive Health about how it is possible to do just that and create a lifestyle and nutrition specific to your body's needs. Discover how epigenetics can unlock possibilities for longevity, as well as making a positive impact for your overall health from a cellular level in order to manage stress and go through life's daily complications with ease.  Key Takeaways from this episode:What is Epigenetics and how does it relate to entrepreneurs?Non-negotiable things for CEOs to haveBenefits of cardio and strength trainingExecutive presence, strength training, and mental clarityThe impact of exercise on managing stress and navigating complexities.What's working now in your business? About Julian Hayes:Julian Hayes II is an author, hybrid athlete, and the founder of Executive Health. He's also the host of Executive Health and Life. Lastly, he's had 300+ articles published in Inc., Entrepreneur, Chief Executive, & many more. Connect with Julian:fWebsite: https://www.executivehealth.io/Free Health Report (The Optimal Executive) — https://www.executivehealth.io/reportLinkedIn — https://www.linkedin.com/in/julianhayesii/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Join Katie in Puerto Rico (December 6-8, 2023) : https://now.katierichardson.com/event Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr**DATES FOR THIS EVENT HAVE CHANGED** The event dates are now DECEMBER 6-8TH, 2023.I hope to see you there!

Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money.Episode Highlights:3:39 - Why you can't say yes to everything and reach your vision4:17 - How serving everyone you CAN may actually be holding you back6:41 - How to choose what to say No to and what it looks like8:49 - The 3 awesome things that happened for Anna when she started saying No12:10 - A narrower focus has led to a clearer vision13:37 - More focus = More revenue15:05 - The mindset shift. Busy does not equal better15:49 - Being able to take advantage of big, new opportunities 19:39 - How nothing changes if nothing changes20:07 - How coaching and accountability allowed Anna to reach her potentialAbout Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/If you are ready to scale your business, we're ready to help. To see if we're the right fit for you, take one of these next steps...

Marketing strategies have been taught for decades, but admittedly, some of them are no longer working as changes in consumer preferences are accelerating. So, what's working now in the field of marketing?In this episode of What's Working Now? Katie talks with Cody Wittick, Co-CEO of Kynship, in a discussion about marketing strategies. Cody's life experiences from long mission trips around the world have given him a valuable perspective in connecting with people and building a productive and grateful culture for his team.Key Takeaways from this episode:A purpose-driven business and celebrating success.The benefit of spending a lot of time on culture. What's working now inside influencer marketing?Navigating complexity and stress in life and business.On faith, business, and fitness habits“The right thing at the wrong time is the wrong thing”About Cody Wittick:Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. While at Kynship, Cody has been working with companies like Native, M&Ms, Traeger, and Wilson.Connect with Cody:LinkedIn: https://www.linkedin.com/in/codywittickX / Twitter: @Cody_WittickWebsite: http://www.kynship.co/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:An Event in Puerto Rico (November 9-11, 2023): https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr**DATES FOR THIS EVENT HAVE CHANGED** The event dates are now DECEMBER 6-8TH, 2023.I hope to see you there!

What happens when you sign up for a VIP coaching with Katie Richardson? More importantly, what are the changes and results that people experienced in undergoing a high performance coaching?In this episode of What's Working Now? Katie talks with Chris McMillin, a VIP client and one of Katie's Case Studies in a discussion to showcase what life was like as an entrepreneur before meeting Katie, and the results in different aspects of Chris' life. In his own words, Chris gives us an overview of the benefits of having a high performance coach/mentor, as well as a return of investment that goes beyond financials. Key Takeaways from this episode:What life and business was like before meeting Katie.When you are the limit for your business.The goal to sell and exit the companyEntrepreneurs on different ends of the spectrumOverview of sessions and meetings as a VIP clientResults of the work they have done together. About Chris McMillin:Chris McMillan is a man with a career arc that included medical sales jobs, a college coaching career to which he was named National Coach of the Year in 2012, followed by a successful stint in corporate America with an insurance giant. A few years into climbing the corporate ladder, he began to feel unfulfilled, and this was in part because the culture inside the organization that Chris found himself in was geared to thinking small. He had a grand vision and energy that didn't fit inside the walls of corporate America, so he started his own business.Connect with Chris:Bar-B-Clean Website: https://bar-b-clean.com/Gulf Shore Grills Website: https://gulfshoregrills.com/ About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.  To connect with Katie: An Event in Puerto Rico (November 9-11, 2023) : https://now.katierichardson.com/event Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr**DATES FOR THIS EVENT HAVE CHANGED** The event dates are now DECEMBER 6-8TH, 2023.I hope to see you there!

When we get to certain point where we can no longer recognize ourselves, and we know deep down that where we are is not where we should be, the most crucial question is: What will you do about it?In this episode of What's Working Now? Katie interviews James Jackson, an industry expert in the field of category management and strategic sales about his journey through an internal crisis, and how Katie helped him dig deeper and turn things around. Discover about Katie's new program, The Power Code, and James being the living proof of how effective it is. Key Takeaways from this episode:The Power Code ProgramEmpowering the individual for the long-termWhat James' life looks like today.Going through fear of making mistakesThe power of incremental growthAn aspect of faith, agency, and affirmations About James Jackson:James is an industry vet, with nearly 25 years of experience in category management, shopper insights and business development at PepsiCo, SUPERVALU, Nielsen/Spectra, Tyson Foods, and Radian Group. Hear him get in the trenches with various experts for their advice, perspectives on recent retail news, how they would spend an extra hour of the workday, and more. ARC is the Association for Retail and Consumer Professionals, whose aim is to create professional communities that foster excellence and growth in retail. Connect with James:LinkedIn: https://www.linkedin.com/in/james-c-jackson About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:An Event in Puerto Rico (November 9-11, 2023) : https://now.katierichardson.com/event Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator  Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

 When we take a moment to discover the beauty of the world, we get inspired not only by the story of each place we go to, but by the story of how we were able to get there.  In this episode of What's Working Now? Katie talks about a trip to Europe with her family, something that they have been putting off for some time. She gives us a vibrant recollection of their experiences through the lens of gratitude, and the shadow of melancholy from a heartbreaking news.  In the light of these life lessons, Katie extends the invitation to the magical Old San Juan, for a 3 day retreat to find your North Star and discover your True North.  Key Takeaways from this episode:Connection, power tools, and purposeA disoriented client after reaching his goalsNavigating the creation of your next vision Leverage your calling and purposeAn invitation to bring your truth to the surfaceA compass sketch that has everything you need  About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:An Event in Puerto Rico (November 9-11, 2023) : https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Being brave in the unknown path is one thing, and knowing where you're heading is another. In this episode of What's Working Now? Katie talks about having a North Star to help keep you in the right direction. But before everything else, you have to identify your North Star, and it's very difficult to do it by yourself. Not only that, the challenge of finding it is only the beginning. Taking a chance on yourself is the only way to find out how far you can go, and to do it the right way makes that effort worth it in any direction. Key Takeaways from this episode:In the direction of the North StarA defined compass sketchStaying the courseAn invitation to change your lifeA story about regretTake a chance on yourself About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:An Event in Puerto Rico: https://now.katierichardson.com/event  Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

After  braving through fear, doubt, and regret in taking that leap of faith from the ledge of your former career, you have to navigate your landing and the next step thereafter.  In this episode of What's Working Now? Katie talks about going through an unknown territory after taking that leap. Being open to all other opportunities, we then realize there are a lot of attractive offers that recognizes our value and maybe more than we have ever imagined. The only question is: Will it make us go forward in the right direction?Key Takeaways from this episode:Opportunity overwhelm and her North StarA decision to make on an unaligned opportunityFollowing the path of the true principlesSaying no will not make things fall apartYour hidden North StarA leap of faith and a table only for 9About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie: An Event in Puerto Rico: https://now.katierichardson.com/event  Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

When you have made a decision from an inflection point in your life, you will be met with resistance, immediately, and in so many levels. In this episode of What's Working Now? Katie talks about what comes next after making that decision. This is 'The Resistance', the second of a four-part series designed to help people navigate this decision making process and understand what they are going through to help them define their goals and keep moving forward.  Key Takeaways from this episode:Navigating that critical inflection pointAn overwhelming feeling of regretFrantic, anxious, defensive and frustratedHaving the courage to experiment on your lifeKeep going, the past doesn't exist anymorePlus, Katie invites us to an event in Puerto Rico! So listen until the end. About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. Join Katie in Puerto Rico: https://now.katierichardson.com/eventTo connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr 

We all have experienced moments where we are standing on the edge of whatever platform we are currently on. It could be your career, your business, or your relationships. When you are at that point, you have to make a decision: build a bridge, move sidewards, take a rest, or just call it a day. In this episode of What's Working Now? Katie talks about that critical inflection point when whatever you've been doing no longer feels right. This is 'The Transition', the first of a four-part series designed to help people powerfully navigate this decision making process so they don't look back with tremendous regret. Key Takeaways from this episode:A perspective from the inflection pointFrom nothing to lose to the fear of losing of everythingHow to begin with the process of deciding?Focus on who you want to beFind a guide, don't do it on your ownThat feeling of wandering, feeling around in the darkAbout Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

The choices we make, how we define this moment, how we choose this moment are what really determine not only how healthy we will be but how successful we will be tomorrow.In this episode of What's Working Now? Dr Fab Mancini shares his thoughts on how we can live to our best potential. Dr Mancini believes that we can make our lives better by making good choices daily. He also believes that framing our mind to focus on the positives and the things that we can do to do better is a strong preset to success.Join us on this episode to get more tips so we live up to our potential – physically, mentally, and emotionaly!Key Takeaways from this episode:Opportunity doesn't come from what happened yesterday, and it will never come from what happens tomorrowThe most successful people are the most authenticThe victim mindsetInvesting in yourself in the morningTips on how to have a healthy bodyThere's no greater purpose that loving yourself unconditionallyAbout Dr Fab Mancini:Dr. Fabrizio Mancini is a renowned health and lifestyle expert with over 30 years of experience as a wholistic health provider, author, and speaker. Dr. Fab is an international best-selling author of books such as "The Power of Self-Healing" and "Chicken Soup for The Chiropractic Soul.” He is the host of his radio show with Hay House “Self-Healing with Dr. Fab”, his Podcast “The Fab Life” and his TV Series “Thriving in the New Normal”.Dr. Fab's passion for health and personal development has inspired and empowered millions worldwide to unlock their full potential. He also mentors over 100 CEOs and serves as a global consultant to companies that are making a positive impact on the world.Connect with Dr. Fab Mancini:Website: https://drfabmancini.com/Instagram: https://instagram.com/drfabmanciniFacebook: https://www.facebook.com/DrFabManciniAbout Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:Website: https://katierichardson.com/LinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

We can dream big and accomplish bigger things, make audacious plan, and have inifinite possibilities in our lives if we take the time and do the work required for it. However, there are universally fundamental things that we have to take care of in order to make it work. In this episode of What's Working Now? Katie welcomes Sherry Fernandez, author of the book Life Mastery. Sherry is an amazing real life example of someone who has mastered life by paying attention to ourselves consistently, day in and day out, day after day. It doesn't matter whether you're a busy mom or an entrepreneur with a thousand things to do, you have to pay attention.Join us to learn more about how anyone can achieve success by taking care of ourselves first!Key Takeaways from this episode:Knowing what you want and figuring out how to get thereThe entrepreneur's trapYour habits are what you're becomingPlanning your day, planning your lifeWho have you become in your life?The foundation principle of a good life. About Sherry Stirling Fernandez:For over a decade Sherry Stirling Fernandez has been mentoring clients in the principles of Life Mastery and is now the author of the USA Today and Wall Street Journal bestseller Life Mastery: Personal Progression Toward an Infinite Potential. In Life Mastery she tells her rags to riches story and explains the principles and tools she used for her own success. Sherry has taught these same principles to hundreds of people who have also found success, and the happiness that follows, using the Life Mastery program. Even though her book Life Mastery: Personal Progression Toward an Infinite Potential has been well received she continues to mentor those who have a desire to master their own lives. Connect with Sherry Stirling Fernandez:Link to Book: https://www.amazon.com/Life-Mastery-Sherry-Stirling-Fernandez-ebook/dp/B092N17TFT/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=Email: Sherry@lifemasteryinfo.comLinkedIn: https://www.linkedin.com/in/sherry-fernandez-a3666756Website: https://lifemasteryinfo.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280S

The trends and favored platforms in marketing have changed over the years but the principles remained the same. So what's working now in Marketing, and how do we take advantage of the opportunities of these new platforms? In this episode of What's Working Now? Katie talks to Sujan Patel of Ramp Vetures and the founder of Mailshake. Sujan tackles key elements in marketing and leveraging the power of word-of-mouth by way of current social media platforms to make a marketing funnel.    Key Takeaways from this episode:Taking out the unnecessary steps and distractionsMaximizing word of mouth from aha momentsOn emotional triggers, monitoring the flow, and user feedbackTrends and opportunity costsLearning to say 'NO' more than saying 'YES'About Sujan Patel: A veteran SaaS marketing leader with 15+ years' experience, Sujan Patel has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue. In addition to consulting work through his SaaS marketing agency, Web Profits Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox. Sujan got his start online in the early 2000s as an eCommerce founder. Despite his first site's eventual failure, Sujan was able to translate the lessons he'd learned about SEO and generating traffic to his second venture – the digital marketing agency Single Grain, which he exited in 2013 after growing the company's annual revenues to $3M+. He founded Mailshake – initially ContentMarketer.io – in 2015, and has since grown the company to 20+ employees and a sustained 2X year-over-year growth rate. Discovering his innate strengths of growing businesses by improving product, accelerating growth through marketing and sales, and creating brands that generate word-of-mouth interest drove Sujan to begin acquiring and developing B2B SaaS companies, such as Voila Norbert and Right Inbox. Having learned what it takes to succeed in SaaS business the hard way, Sujan has made it his mission to share everything he's learned throughout his career. His book, 100 Days of Growth, has sold 50,000+ copies over the last five years, while his blog and more than 100 conference presentations have given him a platform for sharing everything he knows. Outside of the office, Sujan is a dedicated husband, father of three, and adrenaline junkie who can be found racing cars and motorcycles at tracks around his current hometown of Austin, TX.Connect with Sujan Patel:LinkedIn: https://www.linkedin.com/in/sujanpatelWebsite: https://sujanpatel.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://w

With the rise of social media and internet, people are more critical nowadays of what is truly authentic. For entrepreneurs, authenticity is what attracts clients and customers. In this episode of What's Working Now? Katie interviews Michael Rhoads in an eye-opening conversation about how being authentic can strengthening your marketing technique and strategies. Mike also talks about their patent pending technology that could help update the sewerage and plumbing system repair industry.  Key Takeaways from this episode:Transitioning from oil fields to marketingKey levers for local entrepreneursClassic marketing techniques and processesBeing authentic and pulling back the veilOn balance and priorities: faith, family, and businessAbout Michael Rhoads:After accumulating extensive experience in the oilfield industry, where he endured grueling schedules, high-pressure situations, and a nomadic lifestyle, Mike determined it was time to prioritize his familial connections. Consequently, he embarked on a new path, investing his time and resources into establishing As Prescribed Media, a thriving marketing company. Through this venture, Mike, along with Syd, discovered the means to pursue substantial investments within the North Carolina Region. In addition to his entrepreneurial pursuits, Mike has held pivotal roles as a Business Development Manager and Marketing Manager for Sewer Daddy, the premier trenchless sewer line repair company in the Northeast. His contributions to the organization have been instrumental in solidifying its position as a leader in the industry. Apart from his professional endeavors, Mike remains steadfast in his faith, blessed with a loving spouse and two exceptional children. Driven by an innate passion for the great outdoors, he seamlessly integrates these personal values and experiences into every investment project. Connect with Mike Rhoads:The Rhoads To Success Podcast: www.rhoadshomebuyers.comTwitter: https://twitter.com/mikerhoads48Instagram: https://www.instagram.com/michaeljrhoads/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

When you have a story to tell and a dream to share, starting a speaking career is a logical step. The thing is, many people sell the dream of being a sought-after speaker, but not many of them are willing to match the right people to the right job and consistently generate leads.   In this episode of What's Working Now? Katie welcomes Aaron Golub and Joe Johnston, Co-Founders of InitiateConnection.com; they are both exceptional speakers and entrepreneurs who dedicated their efforts to helping speakers get the best value for their skills.  Key Takeaways from this episode:Things people do wrong when building a speaking career.Sources of client acquisitions and booking schedules.Effectives tools in cold outreach and sourcing emails.Optimize, Systemize, Automate, Delegate, and repeatTrends in messages and topics for speakers.About Aaron Golub: Aaron Golub is a keynote speaker as well as a Co-Founder of Initiate Connections. Aaron creates pathways for individuals, companies, conferences, sports teams, and schools around the world to push boundaries and accomplish their goals. Aaron became the first legally blind athlete to play football in a division 1 game when he was at Tulane University. He was a captain his senior year and went on to become an NFL free agent. Aaron now helps speakers become consistently booked and paid. Connect with Aaron Golub:Website: https://initiateconnections.com/LinkedIn: https://www.linkedin.com/in/aaron-golub-33b22aa8/Twitter: https://twitter.com/aaronjgolubInstagram: https://www.instagram.com/aaronjgolub/?hl=en  About Joe Johnston: Joe Johnston is an engaging and insightful professional speaker, agent, and coach. His expertise in the areas of personal development, wellness, and optimization make him a highly sought-after transformational speaker for college and corporate audiences. He is the author of ‘The M.I.I. Human Optimization Plan: 64 Days of Motivational, Inspirational, and Informational Quotes,' his company's flagship book of quotes which motivates, inspires, and informs its readers to go out and create the life of their dreams. Since 2019, Joe has delivered over 30 programs, worked with prestigious universities and organizations, and represented and booked dozens of expert professional speakers to stages across the nation to transform and optimize the lives of audience members. Connect with Joe Johnston:Website: https://initiateconnections.com/LinkedIn: https://www.linkedin.com/in/joejohnston28/ About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:&

As an entrepreneur, leadership skill is necessary to get through the daily grind, and it is also important to being able to withstand immense pressure from tremendous opposition. But what if you feel that you have done and addressed everything properly but the situation is spiraling  out of control?In this episode of What's Working Now? Katie gives a demonstration of the power of coaching for her client Liam who felt exactly that way, and how Katie's mentorship help him in getting aligned with truth and be in a powerful position to deal with the situation. These are recordings from the client's message via a walkie talkie app (Voxer) and another from a phone call. Key Takeaways from this episode:Leadership for entrepreneurs.Dealing with dynamics of immense pressure.Notes for client session:Client update on issue on different fronts.Understanding the weight of the problemShowing support with frameworks and structuresIdentifying the internal conflictNeutralizing the conflict and making progressCoaching entrpreneurs on authenticity and truthAlignment with truth is a powerful positionA very reasonable settlement of the client's problemTremendous growth and resources has tremendous oppositionsIncreasing your internal stanceExtracting the gifts and lessons and creating rules from that experienceInvitation from Katie About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/ Katie's Case Studies: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

A lot of times, when we look for advice from our mentors, coaches, and leaders about the right things to say to a client who is interested, almost there, but not quite. What if you can hear the mentor's side of that conversation as it happens? In this episode of What's Working Now? Katie presents another real life example of a recorded live coaching session with Sara Allred. They talk about Sara's client and how to address client hesitation and objection. These are recordings from Katie's side of the conversation via a walkie talkie app (Voxer).  Key Takeaways from this episode:What is this episode for, and how do we use it in real life?Notes for client session: Identifying the approach and creating a deadline.  Help the client identify the direction they want to take Help the client figure out who is the right fit for them.Help define what's holding the client's decision.Demonstrate non-neediness/non-desperation by giving supportSupporting the researchAcknowledging the fact that there are competitorsStand in confidence of your specializationPresent what it means for the clients to get their service.Something outside of work that has meaning and significance.Share a case study or client testimonialGo for the ask:If everything checks out, when would you like to get started? Don't sell: Identify their problem and help them solve that problem, and determine if you are moving forward or moving on. About Sarah Allred: Sarah is a Marketing to Women EXPERT, International Speaker, 12-Hour Workweek Creator, Business Coach, Podcaster, Cheerleader-Woman, Educator, Mother of 4, Latter-day Saint, and Salsa connoisseur. She is also an Avid Reader, Professional Extractor of her Clients genius, Band Nerd, Doctor's Wife, skiier wanna-be-but-trying, Harry Potter expert, board game hoarder, and queen of homemade pizza to my family of 6 + a Pup (Dexter). Connect with Sarah Allred:Website: https://sarahgracelive.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie: Website: https://katierichardson.com/ Katie's Case Studies: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.Chapters:00:00:00 - Welcoming Ralph back From the Meta Marketing Summit00:05:31 - Repurposing Content For Online Challenges00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy00:33:04 - Discover the Fascinating New Iteration of Meta's Agency EventsLINKS AND RESOURCES:Episode 498: What's Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?Meta Marketing SummitTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link