Podcasts about wah nails

Charlotte Stavrou is the founder of SevenSix Agency, the influencer marketing agency with a focus on diversity and inclusion. Charlotte is fast becoming a go-to voice for brands wanting consultancy on inclusive marketing strategies and regularly speaks for and works with platforms such as Facebook and Instagram, alongside sitting on roundtables and panels with industry figureheads such as the ASA and Advertising Association. Before SevenSix, Charlotte held a number of marketing roles, including managing the Hello Kitty brand for Sanrio and working at WAH Nails. Charlotte is a successful influencer in her own right, having built an impressive social profile, and regularly works with brands such as Vodafone, John Lewis, SheerLuxe and the Department for Education.  ✉️ Join Our Community and sign up to our newsletter here: https://1000voicesuk.beehiiv.com/subscribe

Joining our host Angellica Bell is none other than Sharmadean Reid - entrepreneurial powerhouse, founder of WAH Nails and more recently, TheStack.World. Sharmadean's mission is to level the playing field for women, both in business and beyond. If you're looking to create a business that empowers others, listen in.Follow The Stack World:Instagram - https://www.instagram.com/thestack.world/Linkedin - https://www.linkedin.com/company/thestackworld/ Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest. Hosted on Acast. See acast.com/privacy for more information.

 Covert discrimination, invisible barriers, being broke, raising a million, feminism, intersectionality - if you want to reach your next business milestone, then you NEED this episode with the inspirational founder of WAH Nails and The Stack World. 

Sharmadean Reid MBE is a leading entrepreneur and beauty visionary on a mission to digitally connect like-minded females. She is the founder of The Stack World, an exclusive platform for female founders, leaders and entrepreneurs to connect and share experiences.Sharmadean is a serial entrepreneur with three impressive startups. Before launching The Stack, Shamadean first took the beauty industry by storm with her business WAH Nails, which featured in collaborations with global brands including Nike and Marc Jacobs. A beauty enthusiast at heart, Sharmadean also developed 'Beautystack' - a booking platform for beauty professionals to gain clients and show off their unique style.Expanding her life-long mission for female-driven empowerment Sharmadean then launched the Stack to connect like-minded women. With gender equality and female entrepreneurship at its core, Sharmadean started The Stack to provide exclusive business opportunities, education and networking for business-minded women at the cost of just a small monthly fee. Sharmadean stands up for all females and has also expressed her concern over the lack of diversity in investment funding, among just 1 of 10 female founders to receive venture capital funding in the UK in the past decade.Topics:- Founding the trendiest nail bar in London WAH Nails- The story of BeautyStack and the jump to tech.- The Stack World: the exclusively female portal for business- How the odds are stacked against female founders in business Hosted on Acast. See acast.com/privacy for more information.

Phoebe speaks to her longtime friend Sharmadean Reid - founder and CEO of The Stack (and previously, WAH Nails) - about her evolving approach to feminism, selfhood, and personal finance. They also discuss Sharmadean's life-long love of reading, and her forthcoming book 'New Methods For Women: A Manifesto for Economic Independence', in which Sharmadean distills "ancient teachings, the wisdom of her favourite authors, and her own experiences with business, leadership and as a co-parenting mother into 10 of the most valuable life lessons." An accompanying reading list for this episode can be found at public-library.online

In this episode we meet entrepreneur and women's empowerment advocate, Sharmadean Reid. Reid has been working tirelessly to champion and enable female excellence since she started her own hip-hop magazine, WAH, while at university in 2005. You may know her from her iconic nail bar chain, WAH Nails, her book New Methods for Women, her funding group, FutureGirlCorp, and her groundbreaking platform, The Stack World, that spotlights women through the strength of community. We are honored and privileged to talk to her today to find out more about her inspirational journey and how she has become a force to be reckoned with. Behind the BOSS is a HUGO BOSS and Highsnobiety production, hosted by Raven Smith, executive producer Zoe Rose-Davies, and recorded at The Church Studios. Music is composed by Olga Wojciechowska at String and Tins, supported by Studio Bummens.

Chris Hirst, Global CEO of advertising group Havas Creative, cuts through the bullshit and gets to the heart of modern leadership in this straight-talking podcast brought to you by Intelligence Squared.  In this episode, Christ Hirst speaks to Sharmadean Reid, founder of The Stack World. After graduating from Central Saint Martins and working as a brand consultant for Nike and Asos, Sharmadean founded WAH Nails in 2009, which changed the landscape of the beauty industry with its innovative brand and salon spaces. In 2018, to launch her second business, BeautyStack, Sharmadean raised nearly £4 million in funding, making her one of only 10 Black female entrepreneurs to raise that level of venture capital. Most recently, in 2021, Sharmadean launched her newest venture, The Stack World - a networking community for like-minded and mission-driven women. All the while, she has been consistently documenting her journey and her experience as well as organising business events for young female entrepreneurs. She was awarded an MBE in 2015.  If you enjoyed this podcast please let us know what you think by rating and reviewing No Bullsh*t Leadership on Apple Podcasts. For updates on the series follow @intelligence2 and @chrishirst on Twitter.  Producer & Editor: Bella Soames;  Technical Support: Mark Roberts.  Chris Hirst is author of the award-winning book No Bulls*ht Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You.  Podnotes:  00:00 Intro  01:44 Growing up in Wolverhampton  05:55 Your biggest influence growing up  08:10 Choosing the degree you were going to study when you were 12  10:30 Being a fantasist, and being able to execute on ideas  12:41 Changing attitude to work: working to maintain, not working to constantly progress  14:24 Implications of this changing attitude to work  16:51 Are we in an age of entrepreneurship?  18:11 Are humans always naturally trying to improve their condition?  19:21 The conflict between being an entrepreneur and maintaining time for yourself  20:45 The satisfaction that comes from running your own business 23:14 How your leadership style has evolved  25:56 Why you do an annual list of things that have gone wrong for you, and why you choose to share it  31:01 Advice for those who have a business idea but don't know how to make it a reality  32:20 The best piece of advice you've ever been given  33:23 What's next?   Connect with Chris Hirst on LinkedIn: https://www.linkedin.com/in/chrishirst/, Twitter: https://twitter.com/chrishirst and on Instagram: https://www.instagram.com/chrishirst_leadership/   Watch exclusive content and original videos from Chris Hirst on YouTube: https://www.youtube.com/channel/UCNC4qT90ArKOuKV8B0LWTWA Learn more about your ad choices. Visit megaphone.fm/adchoices

Having a sense of purpose makes us feel good about ourselves, and sometimes the key to that purpose can be found in the smallest things. In this episode, Natty is joined by entrepreneur and founder of The Stack World, Sharmadean Reid MBE, who shares her journey to finding purpose, how her business WAH Nails sparked her passion for building communities for women, and why music from her past helps her to stay on track. See acast.com/privacy for privacy and opt-out information.

Covert discrimination, invisible barriers, being broke, raising a million, feminism, intersectionality - if you want to reach your next business milestone, then you NEED this episode with the inspirational founder of WAH Nails and The Stack World.

Females make up for 51% of the world, and over 70% of the buying power, but when it comes to investment they get stiffed despite getting better returns. Not only does Sharmadean Reid love a good car meeting, but she's also CEO of Beautystack and understands funding, founding and females. It's time to talk about female empowerment and how we get more female entrepreneurs into the ecosystem to shake more up. Tune in for an inspiring talk and find out where the power really lays when it comes to women doing business.ABOUT SHARMADEAN (@sharmadeanreid)Brand consultant and fashion stylist for Nike, Asos and Arena Homme + is where Sharmadean started out, but it wasn't long before she founded WAH Nails as a side project which worked with huge chains including creating a line for Walgreens Boots Alliance. Now MBE, Sharmadean Reid runs Beautystack and utilises top technology to help people realise their beauty dreams. In 2021, Sharmadean launched The Stack World; the ecosystem for women to women services using content and conversations to drive commerce and there's a lot more to come too.Find out more about Sharmadean over at sharmadeanreid.com. Hosted on Acast. See acast.com/privacy for more information.

Community is key when it comes to growing and engaging with an audience online but it does not come easily. This episode is for the community builders (and the wannabes) amongst us. Sharmadean Reid MBE is the founder of The Stack World, a members platform dedicated to connecting and inspiring women and supporting them economically. She previously worked as a brand consultant spotting trends for the bigwigs at global brands like Nike and ASOS before building the extremely popular WAH Nails in 2009. It's safe to say that she is to thank for the nail art trend that's still booming 12 years on… *That's* how good she is. Find Sharmadean online @sharmadeanreid and @thestack.world. It's @campfireagency_ on Instagram if you can't wait to see who's up next week...

Next on the DOSE Podcast is Sharmadean Reid MBE, a British Jamaican entrepreneur who is the founder of WAH Nails and Beautystack and advocate for women's empowerment. We talk about how becoming a mum made her a better leader in the workplace, the self-care practices that keep her on her A game including yoga and listening to business podcasts on the treadmill where she gets her best ideas. She also talks about her new project The Stack World - which combines everything she has learnt over the past 10 years of organising women's communities and events across beauty, business and self development.As ever we are so thankful to our listeners for tuning in each week. To help us to keep going, we would love it if you could rate, review and subscribe. Also be sure to share our newsletter with anyone who you think needs a hit of happiness in their inbox.This podcast is brought to you by Fortnum & Mason. Spark a little joy with a hamper from Fortnum’s. Treat a loved one to a care package filled with speciality teas and tasty treats. Find out more by visiting @fortnums or Fortnumandmason.com. See acast.com/privacy for privacy and opt-out information.

Rebeckah Apara is an Embroiderer, Connecter and Entrepreneur. In this episode, she gives us an enlightening story of how we can all mess up but what matters most is what we do next and taking ownership of our mistakes. In 2015 she started her own business, Embellished Talk, which has frank and interesting interviews with other textile designers. She also runs workshops teaching hand embroidery. Rebeckah discovery and love for embroidery has led to her holding fun and exciting workshops in collaboration with brands such as WAH Nails, Second Home, Ace Hotel, London Fashion Week Festival, Palm Vaults, Ganni, Nike and Anthropologie, to name a few. @embellishedtalk @thefashionschooluk

This week, Life...On Our Terms host Gemma Cairney is talking to Sharmadean Reid, founder of the digital beauty and wellness platform Beautystack. From Beautystack, to WAH Nails and Future Girl Corp, Sharmadean has made it her goal to empower and connect both customers and professionals with the use of technology. In this episode, Gemma asks Sharmadean about starting a business from scratch, the ability to reskill and how self-confidence can come from the knowledge we gain.Gemma is later joined by Daniel, a student with The Open University and a junior network engineer who is studying Computing & IT. Together, the two discuss the sense of community at The Open University and the importance of flexibility as part of achieving your ambition.See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

Do you have abundance consciousness? Estelle Bingham joins WAH Nails founder and entrepreneur Sharmadean Reid MBE at her Beautystack offices in London to discuss empowering women, walking in the forest and connecting with your inner child. Sharmadean talks about her life-long quest for knowledge, her ancestral home of Jamaica and Lord of the Rings. #talkinglpc @sharmadeanreid @estelle.bingham www.estellebingham.com

Sharmadean Reid is the Founder and CEO of Beautystack. Her mission is to use technology to economically empower women in the beauty and wellness industries, globally. A former fashion stylist and brand consultant who started WAH as a hip hop magazine for girls in 2006 while still at university, she then founded WAH Nails as a side project in 2009. WAH completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. In 2016 she opened a  salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further through technology. With her experience from WAH, she founded Beautystack, a new way to book beauty through images. Alongside all of this she shares her journey by organising business events for young female entrepreneurs, culminating in futuregirlcorp.com.

Charlotte Williams is the founder of SevenSix Agency, the diversity-focused social media influencer marketing agency. After graduating from the University of Nottingham in 2012 with a BA in Portuguese and Spanish, she moved to Portugal where she taught English for 2 years. After a series of internships and apprenticeships, Charlotte started her marketing career in content marketing and events for a UK/USA based e-learning company. Charlotte then went on to become the European Digital Marketing Manager at Sanrio, managing the Hello Kitty brand. It was the move to WAH Nails, as their Events and Marketing Manager, under Sharmadean Reid that she felt encouraged to follow the entrepreneurial route and went freelance, eventually starting her own marketing agency. During this time Charlotte has worked with a number of high profile brands across all industries such as allplants, Boucleme, Beautystack, Label/Mix, PROPERCORN, Shopstyle and WWF to name a few. On this episode, she tells us her journey and shares her insight into confidence and tips on how to impress a recruiter. Follow her on @sevensixagency and @charlottesevensix! Please share, leave a review and subscribe if you enjoyed it to make sure you don't miss any episodes! I LIKE NETWORKING is the mentoring and networking program for womxn and non-binary people in the creative industries. Support our crowdfunding campaign here! Stay in touch with us on Instagram: https://www.instagram.com/ilikenetworking/ Subscribe to our newsletter with career resources: https://ilikenetworking.uk/contactus

Sharmadean Reid is an entrepreneur, founding Beautystack and WAH Nails. Her mission is to use technology to empower women, economically, socially and culturally. A former fashion stylist and brand consultant who started WAH as a hip hop magazine for girls in 2006 while still at university. She then founded WAH Nails as a side project in 2009. WAH completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. She then wrote two books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE from HRH Queen in 2015 for services to Beauty. Alongside all of this she shared her journey by organising business events for young female entrepreneurs culminating in futuregirlcorp.com. @sharmadeanreid Recorded live at the Tabernacle in London's Notting Hill on 23rd September 2019. 5x15 brings together five outstanding individuals to tell of their lives, passions and inspirations. There are only two rules - no scripts and only 15 minutes each. Learn more about 5x15 events: www.5x15stories.com Twitter: www.twitter.com/5x15stories Facebook: www.facebook.com/5x15stories Instagram: www.instagram.com/5x15stories

This week I am chatting to Charlotte Williams, founder of diversity focused social media influencer marketing agency, SevenSix. We're chatting all about the diversity within marketing, advice for brands and Charlottes experience of running SevenSix.Charlotte Williams is the founder of SevenSix Agency, the diversity-focused social media influencer marketing agency. Charlotte started her career working as a marketing and digital specialist for several companies including cult beauty brand WAH Nails and Sanrio, where she managed the Hello Kitty brand, rolling out marketing campaign partnerships with brands such as ASOS, Topshop, Primark and H&M. Charlotte is also an influencer in her own right and has her own podcast which focuses on sustainability.I hope you enjoyed the episode. You can find out more about Charlotte and SevenSix by checking out their website here or by following them on instagram.You can find out more about your host Agnes LDN by visiting our website or checking out our instagram page.This episode was recorded over the internet so apologies for any loss of sound quality.Support this show http://supporter.acast.com/Agnes-LDN-Podcast. See acast.com/privacy for privacy and opt-out information.

A throwback to our 4th Birthday Pop Up Shop 'Home of TT' Live Panel. To kick start our celebration of 4 years of business we hosted a press morning consisting of breakfast and a juicy panel talk ft. some beauty business greats including Sharmadean Reid (founder of Wah Nails x Beauty Stack), Lulu Pierre (founder of Boho Locs) and Andy Ayim (Angel Investor and founder of Angel Investing School). We discuss all things: creating businesses out of things you’re passionate about, valuing your lived experience, the importance of visual role models, being patient in journey as a creative, the power of pre-sale to manage cashflow, dominating the US market - BY ACCIDENT, the decision to bootstrap vs raise capital, never underestimating your own creative genius, paying homage to those who came before you in the industries you’re entering.  I hope you enjoy! Please share + subscribe x

In this live episode of How I Hustle, we turn our attention to an industry worth almost £30 billion to the UK economy - the beauty industry. We discussed setting 2020 career goals, and how each panelist found success in their different fields within the industry. Joining the conversation is the remarkable Sharmadean Reid; entrepreneur and founder of Beautystack and WAH Nails, alongside the wonderful Celia Burton, make-up artist to the stars, and Sali Hughes, journalist, author, and co-founder of Beauty Banks. This is a live recording of our fifth Her Hustle event, hosted at Sketch London, in association with the British Fashion Council. How I Hustle is hosted by Her Hustle co-founder Emma-Louise Boynton. See acast.com/privacy for privacy and opt-out information.

“I love subverting an eccentric English style because I’m a black Jamaican girl, so it contrasts. I’m obsessed with the contrast” - my guest Sharmadean Reid on this amazing episode of Naked BeautyWhen it comes to London’s beauty scene, Sharmadean Reid is THE ONE to watch. After having founded the iconic WAH Nails back in 2009, Reid has continuously found ways to combine Black British culture with her exceptional Central Saint Martin’s education, love of technology and community. Today, Reid has expanded her empire through Beautystack- a mobile, beauty-booking software that also allows industry professionals to expand their own networks. Tune in for an unforgettable discussion on beauty technology, growing up in Wolverhampton, her favorite beauty spots in London, microblading, and the magical power of “face creaming”!Links to Products/Resources Mentioned: HAIR: Charlotte MensahFACE: Rachel Pitman, Skin & Sanctuary, Skinwork at Alex Eagle, SkinCeuticals LHA Cleanser, SkinCeuticals C E Ferulic, Bioeffect EGF Serum, Drunk Elephant Vitamin C, Drunk Elephant Marula OilMAKEUP: Limbic Beauty, Fenty Pro Filt’r Foundation, Chanel Waterproof Liner, Benefit Goof Proof Brow Pencil, Bobbi Brown Lip Color (Brownie), Milk Makeup Highlighter (Lit)Join the Naked Beauty Community on IG: @nakedbeautyplanet Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening

British Jamaican entrepreneur Sharmadean Reid has founded two successful businesses and shows no sign of slowing down. In this empowering conversation, she discusses the origins of WAH Nails, Beautystack and the role family and friends have played in her career. Meanwhile, Mary is live in New York, and Portas' Culture Director Emily Bryce-Perkins has some troubling feedback from a previous episode. 

Sharmadean Reid MBE is a British Jamaican entrepreneur. She is the founder of WAH Nails and Beautystack and an advocate for female empowerment. Sharmadean has never met her father, despite growing up in the same city as he lives, Wolverhampton.

  I may have known Sharmadean for a while but that doesn't mean I'm not flabbergasted by her selfless, raw and boundary-pushing talents every time I meet her. As the founder of Wah Nails and Beautystack, Sharmadean is no stranger to business and changing the world through tech. This conversation blew me away, not least because I found out just how much this phenomenal woman has achieved for herself and for all women just by being passionate and determined in her path. If you're looking to set up your side hustle, your full hustle or just get inspired, then listen to this episode and learn from one of the best.   Sign up to Sharmadean's newsletter here: https://beautystack.us7.list-manage.com/subscribe?u=74bd9d4dd8d939f06f97615f8&id=1a785863bc   Check out: http://www.futuregirlcorp.com/   To find out more about Gurls Talk or to send us your artwork, poetry or anything you want to share, visit www.gurlstalk.com or find us on Instagram @GurlsTalk.

Fiction + Pioneers. Zing Tsjeng is back with this week's discussion at the Baileys Book Bar - Women Mean Business. A panel of jaw-droppingly impressive women sharing books, business tips, and stories of tough failures alongside huge successes. This episode shines a light on women reshaping the world of work today; with bestselling author and Women’s Prize for Fiction Founder Director Kate Mosse, founder of WAH Nails and Beautystack Sharmadean Reid MBE, Digital Entrepreneur and 2019 Women's Prize for Fiction judge Sarah Wood, founder of the Black British Business Awards Melanie Eusebe, and Jess Butcher MBE, tech entrepreneur and co-founder of Tick & Blippar.Books covered include:The Mists of Avalon by Marion Zimmer BradleyLate Fragments: Everything I Want to Tell You (About This Magnificent Life) by Kate GrossLean In: Women, Work, and the Will to Lead by Sheryl SandbergA Room of One's Own by Virginia WoolfFor more details head over to www.womensprizeforfiction.co.uk or check out #WomensPrize and @WomensPrize on Twitter and Instagram. See acast.com/privacy for privacy and opt-out information.

Does the beauty industry fuel insecurity and undermine a woman's choice to look how she wants? Kim Chakanetsa brings together two beauty entrepreneurs from Singapore and the UK who say they have lifted women up. Sharmadean Reid is a British Jamaican entrepreneur who founded WAH Nails, which she believes changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. Sharmadean went on to create FutureGirlCorp, workshops aimed at young businesswomen, and has now launched Beauty Stack. She says the beauty industry is perceived as women's work and is therefore undervalued. Pauline Ng is a Singaporean entrepreneur who founded a skincare spa business in 2009 with her mum. Porcelain has grown into an award-winning beauty chain with four spas, a staff of 60, and a line of popular skincare products. Pauline says that in Singapore there are a lot of opportunities for women in the beauty industry, even if the big multinational beauty companies are still mainly run by men. (L) Image and credit: Pauline Ng (R) Image and credit: Sharmadean Reid Producer: Sarah Crawley

Sharmadean Reid founded WAH Nails as a side project in 2009 – now it is a huge global well-known business.In this episode I chat to Sharmadean about productivity and distraction. She has a brilliant Guardian column called Bossing It where she answers modern work questions.She wrote two WAH nails books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE for services to Beauty.So now she is building a new way to book beauty online with her new company Beauty Stack.We talk about what she’d learned from starting businesses. Sharmadean’s also working on a new campaign with NatWest which is all about helping small businesses be the best they can be. A big focus is on helping small businesses do more with less and improve their productivity through the NatWest Productivity Blueprint.The medium article I reference in the opening section of the interview is called “Growing Up Too Fast — Or Why I Closed WAH Nails Topshop”.Soundbites I love from this episode:“Why not write a completely new rule for how we determine success?”“Create your own pic ‘n’ mix from other people’s successful bios”“You can’t copy someone else’s path”“Being productive doesn’t mean being chained your desk the whole time.” See acast.com/privacy for privacy and opt-out information.

Kim Kardashian is making all kinds of headlines this week; not because her new baby boy, Chicago, arrived via surrogacy - but because she's sharing dozens of pics of herself in the nuddy with what she has called ‘Bo Derek' braids aka: cornrows or Fulani braids. We discuss the knotty issue of cultural appropriation, how it exists within fashion and beauty and speak to Sharmadean Reid, the founder of WAH Nails and Beauty Stack, on why she isn't offended by Kim's appropriation of a black hairstyle - but how offence is not a blanket thing. How can and should we navigate the nuances?Also today, we discuss Trump's assertion that he isn't a feminist (snore), why the world's gone mad for Tupperware (and why no-one has written about this?) and the brilliant Radio 4 show that had us both wincing: are women sexist towards other women? Before you shake your head - take a listen (link in the show notes.) We plunge deep into our unconscious bias and try to be as honest as possible.A note from Pandora (who writes these bios, because Dolly's skills lie, let's say, elsewhere): Dolly's book, Everything I Know About Love, published by Penguin, is out today. GO BUY IT! https://www.amazon.co.uk/Everything-I-Know-About-Love/dp/0241322715LinksThe Mothers, by Brit Bennett https://www.amazon.co.uk/Mothers-Brit-Bennett/dp/0399184511Ex-convicts on how to go ‘straight', on BBC Radio 4 http://www.bbc.co.uk/programmes/b074zbxgWhy are even women biased against other women? On BBC Radio 4 http://www.bbc.co.uk/programmes/b09pl66dAn interview with Helena Morrissey, by Eleanor Mills for The Sunday Time Magazine https://www.thetimes.co.uk/article/helena-morrissey-nine-kids-and-a-mega-salary-has-she-found-the-secret-to-having-it-all-k2h6ktjkk See acast.com/privacy for privacy and opt-out information.

Three women, one hour and a whole load of badass! We cover the weeks hot topics and get to know some of the UK's brilliantly badass bosses, creatives and changemakers. We also answer your life dilemmas and leave you with our motivational hi-five - 'The Badass Principle' - each and every week. #BAWH Emma, Harriet, Natalie x See acast.com/privacy for privacy and opt-out information.

Twenty-something nail art pro and product designer Emma Zentner talks to ASOS editor at large Danielle Radojcin about how she has built her reputation as one of London’s most in-demand nail artists with Boom Nails and how she’s also transferred her design skills to launch Boom Things, making beautifully decorated mobile phone covers. Londoner Emma’s nail art career started off as a hobby during her graphic design degree at Bristol UWE. Inspired by the success of WAH Nails and the sudden explosion in nail art, Emma started experimenting, then dreaming up and creating designs for her friends and other students. After graduation, Emma founded Boom Nails in 2011, which took off through word-of-mouth and industry recommendation. Boom Nails creates hand-painted nail art – specialising in intricate, bespoke designs – for magazines, individuals, corporate clients, events and products. Emma has worked with clients including Tate Modern, adidas, Urban Outfitters, Virgin Media, Boots, Boohoo, o2, Victoria Miro... See acast.com/privacy for privacy and opt-out information.

Hello and welcome to episode 24 of My Big Idea, an ASOS podcast. Sharmadean Reid began WAH in 2005 as a little London-based fanzine about girls in hip-hop, which grew into a nail art empire praised by Vogue, Grazia, The New York Times, The Independant and countless other sources. Sharmadean had been working as a trend consultant since graduating from Central St Martins and instantly jumped at the idea to create WAH Nails in London's East End, Dalston. As WAH grew the company began to do shows at London Fashion Week, parties for huge brands such as Nike, Marc Jacobs and Diesel and had a successful week-long pop up salon in Selfridges. Since then, Sharmadean has been featured in Vogue as a part of the 'New Generation' and has opened a shop in Topshop, Oxford Circus. Following the brand's success, WAH has gained a cult following including the singer Lily Allen, and continues to grow steadily while staying true to WAH's roots. Asos Editor Danielle Radojcin talks to Sharmadean about brand's growth, including... See acast.com/privacy for privacy and opt-out information.