Brand Boss

In this week's episode, I tell you the steps I took to reach my first $10K month. It was a live training so the audience asked questions and I share the answers right here in this full episode. Walk away with real steps you can take with your own new or soon-to-flourish business. Get deeper answers from questions and answers with the live audience. And, get the reality on what some of the tips and pros of the industry actually mean when they say stuff like know your niche. All the goods are wrapped up in one episode to help you make your breakthrough month!

It's true, you can't manifest much if you don't feel like you're enough to reach it. That's why in this episode, I walk you through my own journey of overcoming this inner battle of being enough and manifesting the reality where I'm enough and I deserve it. I give you the steps I took in my journey so that you can experience success on your terms too. Go ahead, hit play and get ready to embark on a whole new journey in your own life. I would love to hear your favorite takeaway from this episode by leaving me a review or send me a message at aurea@aureaalmeida.com 

Took a break from your business and are not sure how to come back? Are you feeling uninspired or unmotivated? Been feeling stuck and you're not sure if you should keep going? Then, this is the episode for you. In this episode, I share all my dirty little secrets about my 6-month break and give you some fool-proof strategies to build a business that can afford to take breaks and how to come back with or without those strategies in place. Mentioned in this episode: Create Your Destiny Podcast with Kristin Richards, my featured episode on Magnetic Branding

Running into setbacks as you’re trying to grow your business is a fact of life. Unfortunately. One of the ways I help my clients overcome setbacks is with Focus. This week, I am talking to you and teaching you how to focus on Mastering a Channel to pull your goals back into focus and see real results to help you build momentum and snap right back into boss mode! Learn new things today with this episode. I would love to hear what setback got in the way of your goal. Post your story on Instagram and tag me @_aureaalmeida_ and use tag   #setbacksfeellikecrap #setbackssuck With this episode, you can challenge yourself to become obsessed with just one channel to focus on and grow for the next 90 days. If Social Media is the channel you would like to focus on, I have a course called Stand Out on Social available for a limited time. Interested? Email me at aurea@aureaalmeida.com and tell me that you want to know more about the course and I will immediately send you details.

When you decided to start your business, did you think that even just for a minute, you could turn nothing into something? Turn an idea into a real business? Turn the little inspiration of what you loved into something that wouldn't tie you to a 9-5 anymore? In this episode, I share with you how I coach people into turning a good idea into a profitable business.  You will get insights and inspiration on what to do with your self-doubt. I am very direct on what it takes to turn a good idea into something viable as a business. And, I give you a little insight on how to take your good idea off of a page and make it come to life. I also share with you the latest of what's been going on in my world personally and what I've had to work through to get back here on the podcast.  Mentioned in the episode: Want insight or support to get through a trying time while running your business, reach out to me at aurea@aureaalmeida.com and let me know what you're going through or put in a request for a podcast episode topic. Follow me or DM me on Instagram @_aureaalmeida_ Free Ideal Client Training: Get access here https://mailchi.mp/aureaalmeida.com/i2yask79uq 

Are one of your biggest, scariest goals for the year your sales or income goals? Did you make goals that you're kind of like "oooh I'm not sure if I'll make this"? If you've been feeling like sales are an uphill battle in your business, this episode dives into why this may be happening and, of course, how to beat it with amazing result driving tips. In the previous episodes, I talked about goals and how you can achieve them. Now, in this episode, let's discuss how you can reach your specific sales goes. I've gone through the struggle of not meeting sales or income goals. I've planned launches and had amazing support to make them possible, but I missed a very important element. That was connecting to my ideal client / niche / target market / avatar / persona. I explain all these different names we call it too. I share a story on my experience and the consequences I paid with the not so customer-centric approach I took. And, I tell you about what I did to overcome it and how I pivoted. It's going to surprise you. It's important, imperative even, that we know our ideal client and what they're going through in order for us to connect in a meaningful way for them to trust us. Dive into the episode to get tips on how you can get to that point. And, I share a special invitation to learn even more on this topic with a Free Live Training on the Secrets to Reach Your Niche & Convert Them. Register here Only people who register will get the replay. So if you're not sure you'll be able to join live, register anyway to get the replay delivered to you. How else can we connect? Facebook Group, post your thoughts or questions: https://www.facebook.com/groups/brandbossbusiness Follow me on Instagram, you can DM me: https://instagram.com/_aureaalmeida_ Find me on Clubhouse and show me around @aureaalmeida

In this mini-episode (meaning it's really short & sweet) I tug at your motivation strings to reveal for you the top reasons why you might be struggling to meet your goals. I thought it was necessary to talk about this subject early because I'm seeing many people distracted by the latest events, COVID restrictions, depression, and life changes. You're not alone if this is happening to you too. My hope is that this episode helps you to dust yourself off, peel yourself away from the things that are not serving you, and reach for your goals. And, let them take you as far as you can go! Get the free goal-setting workbook here: https://aureaalmeida.com/goal-setting  

I'm talking about all things Goals in this episode--how to create your goals, why goals work, how to outline them so that you set yourself up for success, and discovering how to accomplish your goals. I get into the way your brain works and how to change your mind frame so that your goals are actually set up to be accomplished. Like, actually accomplished this year! Tell me your fav part of this episode in my Facebook group Brand Boss Community: https://www.facebook.com/groups/brandbossbusiness Mentioned in the episode: Download the Goal Setting Workbook here:  https://aureaalmeida.com/goal-setting And, check out the Brand Boss Business School to secure your seat for $200 off. Class starts on January 11.

Marketing your small business can be exciting, but it can also feel big and scary. You might have a big list of things to do. There might be so many great ideas you see. (Do you take screenshots of cool ideas too?) But you are having a hard time figuring out what is right for you, or if you're doing it right, or finding the time to learn something new. As your brand and business coach, I put together a list of the top 5 online marketing strategies that you should be using to grow your small business. I breakdown for you some of the ways I successfully use these strategies and why they work. The best part, at the end of the episode, I give you two question prompts to help you figure out which strategy to start using in your business to grow and attract clients to your business.

Do you have a podcast or YouTube channel, but you're not clear on how you can use to it to fuel your business? Maybe you're a little exhausted with having to create content to attract your clients and then there's the podcast. Or, maybe you're so busy on client calls that you get stuck on what you should be recording for your podcast. In this episode, Maria from Talks with Maria, asks me great questions on how I manage both a thriving coaching business and a growing podcast. I share with you my strategies and give you some pretty amazing never-heard-of tips as well. Hear how shocked Maria is when she hears my answers. Also, please excuse the barking dog. We were recording live. Want to book time with me? Use this link: https://calendly.com/aurea/timetochat 

Are you doing the things that matter as you are starting your online business? Starting out on your own can be extremely distracting. Maybe you feel like you first need to grow your social media followers. Maybe you believe you need to have an awesome business plan. Those are parts of your to-do list that you'll be working on for weeks or months but will reap no rewards for you. That's not the right way to start. In this episode, I give you the only to-do list that you need to start your online business because. With every single action you take, you will create massive progress and become a legit business owner! Episode mentions: Launch Your Business Like a Boss Checklist Get on the Waitlist, Brand Boss Business School Waitlist Share this episode with someone you believe could benefit from this message!

Are you finding yourself crazy busy all the time that it all feels so heavy? Does it make you want to just call it quits? Doing #allthethings sets you up for failure. It’s time to let go of the mentality that we must do it all in order for the world to function or to be successful. In this episode, I give you the 3 things you need to get aligned and get yourself back on track to success.   Love what you learn in this episode? Join the Brand Boss Business School waitlist by simply entering your name here https://www.aureaalmeida.com/business-school-waitlist

When we go too hard because we are motivated or have a long list of things to do or have a deadline we're working up to, we are asking too much of our human minds and bodies and then hit burnout. It's possible to avoid burnout. It's possible to be that person that looks like they can keep it together. It's possible to be well-rested even in busy seasons. In this episode, I talk about the few things you can consider when managing your busy schedule or hectic lifestyle to handle it like a boss! A well-balanced boss. I give you tips and tricks on how you can change your work style, how you can honor your cycles, and what you can do to honor yourself.

You've been trying to figure out how so you can be confident & succeed at this whole online entrepreneur thing. But it’s hard. You've been doubting yourself. It’s so complicated that your head is spinning. And, there is so much you don’t know. With the help of this episode, you are going to overcome this “it’s too much” problem right here today! This episode covers what you need to know. I talk about the idea of needing to figure it out and being perfect is not True. This is a learned belief. And, I talk about who you are IS how you stand out “A star does not compete with other stars around it. It just shines.” Learn where to start to make progress to stand out online even though it seems complicated. Get inspired to take action, know what to do with all the lessons and frameworks you have been learning, and get motivated to make time a tool, not an excuse.

So far 2020 has us shook. Some more than others. If you’re battling with depression, anxiety, loss of income, loss of family or friends, racial injustice, or anything along these lines, 2020 has just been chaotic. In this episode, I chat with Ms. Nicky about finding peace, alignment, and eventually prosperity even when you feel that everything else around you is out of your control and is absolute chaos. She shares her own personal life turbulence. She takes us along for the ride with how she actively finds balance and alignment. She gives us questions we need to be asking ourselves to find the way forward. And, she shares the resources she has available to continually support you. Subscribe to her YouTube Channel, Self Lift Network https://www.youtube.com/channel/UCkAsBhW5Naerersu1TrFO_A Learn about how she can support you with Transformational Coaching on her Self Lift Network website: http://www.selfliftnetwork.com Listen to or become a guest on her Podcast, Commit 2 Change on Apple Podcasts: https://podcasts.apple.com/us/podcast/commit-2-change/id1445322828   Ms. Nicky is a Life Master and the founder of The Self Lift Network and the Commit 2 Change (C2C) podcast.  The SLN is where she teaches people dealing with depression to find balance between health, wealth, and self. And an extension to SLN is the C2C podcast which is an inspiring and unique podcast that gives a voice to those who may be considered a small fry in their industry, but are doing big things in their communities and surrounding areas. Her mission is to celebrate daily wins, provide hope, and encourage others to pursue their dreams and inspire change.  


Are you tired of hating on your feed? Are you over wondering what to post next? Are you annoyed that everyone else has such a beautiful feed and yours is just "blah"? Use this episode to help you dive into how you can start feeding your social media profile with amazing photos that bring your brand to life. Start posting photos you love. Start feeling like you have it together. It takes an easy place to start, alignment with your authentic self, and a few tools of the trade that will get you posting with confidence and get people loving your feed!

This topic all started with the fact that entrepreneurs are finding it so challenging to do things that make them feel successful like getting clients, getting an engaged audience, having great content, going live or filling out a business plan. The key to unlocking these things all starting with Caring or more bluntly said: Giving a Shit! In this episode, I have a chat with Maria Henderson, Online Business Strategist about how centering your business on Care can finally allow you to realize your opportunity, take on the challenges required in business, and to finally see the results you've been looking for. Maria provides great insight on her own journey of giving a shit and guidance on the areas of your business and mindset that need you to truly take care. You can follow Maria on Instagram @ladycorpuz or on Facebook @bizstratmaria

Ever think you just need an accountability partner so that you could accomplish your goals or help you show up every day on social media or to help you stay on track? Thinking that accountability is the key to success for you? How many times did that plan fail for you? There are quite a few reasons for this. In this episode, I dive into why we want accountability, why it fails, when it's successful, and pull it together with the two things you really need instead of accountability. These two things will be your bulletproof way of beating accountability and actually reaching your goals. Tell me the best part of what you learned in this episode in our Brand Boss Facebook Group: https://www.facebook.com/groups/brandbossbusiness

Are you a military spouse or know someone who is? The military lifestyle means you and your family are moving, constantly, or are always wondering if your time to move is coming. Alternatively, it also means that the Military provides resources for you that you might not even know about. As a military spouse, you have the ability to open a Home Based Business (HBB) in your local military installation where your market becomes the local community and its affiliates. This can be the niche market you have been looking for. This can be a way for you to turn your passion into a money-making business while serving your community. This can be how you embrace the new town or country you have moved to. This can be how you meet new friends. This can be how you thrive! In this episode, local HBB boss, Justina Urbanski shares with us her journey to becoming a thriving HBB in her community, the struggles, the best parts and how she is able to grow her business and raise her family in a foreign country while living her life of purpose and passion. Owning your own business can really empower you to do amazing things in life. Hear how Justina has done it.

Are you a business owner who wants to help support the black community in this racial uproar or as Beyonce calls it, a racial pandemic? This episode features insights from two black business owners who I am personally connected to who have experienced people reaching out to them and looking to support them. The content of this is meant to enlighten you on what might be happening with the person you're reaching out to and give you the insight into how your actions or inactions may be more powerful than you think. I then share with you exactly how you can do better in supporting the black community when you reach out to other black business owners--how to properly do it, how to make it impactful and how you can change the way you do business. This is the same method I teach clients on how to grow their network and turn contacts into clients. Because it's real, it's authentic and it works. I hope you find this episode helpful. Listen to the entire episode and join me on Facebook to let me know what you thought of the episode. https://www.facebook.com/groups/brandbossbusiness  

We don’t need to be limited by what’s happening in the world and in our lives. We really don’t. Because those experiences are what keep us from moving forward and make us stand still. What is going through your mind now that is making you feel that your full potential isn’t being realized in your career? What does your life look like right now that makes you feel unfulfilled? Linda talks to us about comfort zones and how we can use our authentic selves to break out of them, pursue our lives at an even greater level, and be deeply rooted in what lights us up. She gives you career-building tools, tips, and beautiful guidance on how to get out of this feeling of “stuck” in your career and life path. Find Linda and her amazing book with the following links: Linda’s Book How to C.A.R.E.E.R - https://amzn.to/2WaLVnF Work with Linda with her online course: C.A.R.E.E.R MasterClass - https://mycheerlinda.teachable.com/p/the-ultimate-how-to-c-a-r-e-e-r-masterclass/ Find out more about Linda on her Website - https://mycheerlinda.com/ Join the conversation with Linda on Instagram @MyCheerLinda

Wondering why you're not seeing results? Wondering where your next client is coming from? Wondering why people aren't paying your original, no-discount, prices? Wondering if you're ever going to start making money in your business? It's because your money mindset is not where it needs to be right now. In this episode, I dive into how I was able to find the money to build my business and welcome the money back into my business. I give you the keys necessary to work through your money mindset. Love this episode and want to talk even more about money? Join me in the Brand Boss Community Facebook Group at https://www.facebook.com/groups/brandbossbusiness Want even more guidance on your money mindset with me as your coach and in a program to get those results you want to see in your business, Apply for the Brand Boss Business School group coaching program at https://www.aureaalmeida.com/

I sat down with Jeanette Tapley who started the Podcast “It’s Time for Coffee” 2 years ago as a hobby and has turned it into a scalable, money-making machine! And, she’s a mom of 3. So how did she do it? First, she gives us all the details on her mindset, her habits, and how she overcame her challenges by going from “let’s just see where this goes” to realizing there was a market for what she loves into a new passion that turned her from a hobbyist into an entrepreneur. Next, she spilled the beans on how she has been able to wear both mom and boss hat. She talks about how she manages her time, the freedom that entrepreneurship has given her family, and simply how much better of a mom it has made her. She gives some major thought leadership on the subject of “courage”. I don’t want to spoil it, so take a listen to hear how courage can change your life as a boss mom entirely. Thinking about starting your own podcast? Jeanette is you girl! Check out her site for the course or coaching program that’s right for you: https://itstimeforcoffeepod.com/ And, to hear even more, listen to It’s Time for Coffee https://itstimeforcoffeepod.com/listen-now  

When you start digging into building your business, you are taught to identify your ideal client. And, when you talk to them (your niche) your messaging will be attractive. You are taught that your niche is your key to converting content and marketing. But, you are left wondering why and how. The biggest question I get is, “How do I find my ideal client?” “How do I find my audience?” In this episode, I give you exactly why you need to identify your ideal client because knowing why will help you let go of the fear of going too narrow. And, you will learn exactly how to find them. I give you the secret sauce of what it takes to find them and how to connect with them. Then, I help you dig a little deeper, giving you specific tips on finding them on Instagram, Facebook, and other online channels. When coaching my clients in the Brand Boss Business School, they are given even more in-depth formulas of finding their ideal client and the mindset coaching they need to let go of their limiting beliefs so that they could easily attract ideal clients, their target. Because you deserve to be found, be heard, be seen. Join the Brand Boss Business School waitlist to get access to pre-enrollment because seats are very limited, secure your deep discount, and bonus training “Stand Out On Social.” Join by using this link: https://www.aureaalmeida.com/business-school-waitlist Mentions in the episode: Niche Down Checklist: https://mailchi.mp/2f68207c8cda/niche Brand Boss Business Community on FB: https://www.facebook.com/groups/brandbossbusiness Joseph’s Hashtag Strategy for Instagram: https://www.youtube.com/watch?v=pJDFOvpN5-U  

Have you been wondering how to convert more people as customers? Have you been wondering how to use these “freebies” that people all over the internet are talking about? Are you feeling totally clueless about what to offer, why you should, and how much is too much for “free”? In this episode, I dig-in to Freebies with marketing expert, Joseph Rubelli, because Joseph and I want to give YOU all the guidance and insights on starting and making money in your business. Joseph does not hold back on all valuable business tips. He spills on the dos and don’ts of freebie marketing. He helps you understand why it’s a valuable way to market your business. And, he gives his expert perspective on how much you can share without ruining your chances of using freebies to generate sales.   Joseph Mentions: Fall back in love with your business. Save your seat at The Business Reboot: https://thebusinessreboot.com/ Follow Joseph on Instagram @josephrubelli Watch him on TikTok @josephrubelli Watch Jo TV on Youtube Aurea Mentions: Ready to reinvent yourself? Join the Brand Boss Business School Waitlist to secure your discounts and bonuses for enrollment. https://www.aureaalmeida.com/business-school-waitlist Follow Aurea on Instagram @_aureaalmeida_ And now WATCH this episode on YouTube

Are you feeling inspired one minute and too distracted to do anything about it the next minute? Have you been so unfocused to do anything productive? This episode will help you understand and give you the tools to combat the distraction to do more of what makes you feel good and inspired. Go from idea to action with some of the most effective tactics used by those that deliver success. Join the Brand Boss Business Community and share with me your favorite tip from this episode: https://www.facebook.com/groups/brandbossbusiness Want to join the Waitlist fo the Brand Boss Business School? It's a no-commitment way of raising your hand to say you're interested in joining the program. More details to come but for now, you can get yourself on the waitlist. https://www.aureaalmeida.com/business-school-waitlist  

The Brand Boss is all about guidance and insights on building a magnetic brand. In this episode, I sit down with community leader, Maria Corpuz Hernandez, of a thriving Facebook Community: Podcasting for Women in Business to ask her "How does she do it?" Maria shares with us how she built up a thriving brand. The challenges she faced and how she has worked to overcome it. She even shares with us her Powerhouse Sales System that will work for any business you might have in mind because get this, she is also a multi-stream entrepreneur who dishes on how she has monetized herself as a brand. Inspired by this episode to kickstart your business and your brand without taking the long, slow, lonely route? Join the waitlist of the Brand Boss Business School and not only raise your hand to say that you are interested in joining, but you get access to an exclusive discount that won't be offered after the waitlist has closed and exclusive bonus material. Join by entering your name and email on this waitlist page: https://www.aureaalmeida.com/business-school-waitlist Mentions in this episode: Podcasting for Women in Business Facebook Page Maria's Instagram Handle: @ladycorpuz Talks with Maria Podcast on iTunes Aurea's Instagram Handle: @_aureaalmeida_

In this episode, Aurea gives you the top 3 things you need to start an online business. Dive into the episode to explore 1. The most important thing you need to have to become a business owner. 2. Top 10 online business ideas. And 3. Three mindset motivations that you need to know to build a business that actually means something to you. Mentions in this episode: The Brand Boss Podcast Facebook Group Brand Boss Business School - join the waitlist here: https://www.aureaalmeida.com/business-school-waitlist   The Life Coach School Podcast with Brooke Castillo Straight Up with Trent Shelton Podcast Anchor.fm Shopify.com LifeLoveandSugar.com CJ.com Poshmark (app or site) Want to start your own business? Enter your basic info into the Waitlist and I will set up a time to chat with you about your potential into entrepreneurship! https://www.aureaalmeida.com/business-school-waitlist  

In this episode, I talked with Nathan Hirsch, co-founder of Outsource School, Founder of FreeeUp, and all-around Master of “getting things done”. I invited him to chat because one day he himself, struggled with doing everything himself and went on a mission to find a way out. Cue FreeeUp, Nate built this company that connected business owners with Virtual Assistants (VA). A business that became so successful that it was acquired in 2019. In January, he started Outsource School as a way to help business owners like you and me get the support we need to scale, free ourselves from the overwhelm and grow our brand feeling supported by our own team. Learn his trick to figure out how to effectively add and subtract from your plate. Hear his expert feedback on the question: “Will a VA take care of my clients as well as I do?”. Learn how to effectively hire and work with VAs and so many more amazing insights from Nathan. He answered all the big questions on my mind about adding a VA to my business. And, if you have more questions, Nate welcomes you to reach him directly either on Instagram @realnathanhirsch or LinkedIn linkedin.com/in/nathanhirsch. And check out all the amazing resources at www.outsourceschool.com Mentions: Calculate how many Vas you can afford outsourceschool.com/vacalculator Case Study and Courses available at outsourceschool.com FreeeUp https://freeup.net/ The $100 Startup (Book) Amazon.com/100-Startup-Reinvent-Living-Create Tiger King on Netflix Netflix.com/title/81115994

Let's talk Perspective. At a time when living with fear, discomfort and the unknown is the new norm, it is a great time to check in with our mindset that will help you make your way toward success. You now have a chance to do a self-check on your perspective to help you uncover new ways to overcome your limiting beliefs or know that you have a message that others really need to hear. Your perceptions and the way you live it out have a huge impact on what you can achieve even at a time like this. On the flip side, it can have a harmful impact on the success you have made so far. Take a listen today, get some insight and mindfulness tips to succeed even amid a global pandemic. Want to have an online chat with me about your perspective or your blind spots? Reach out on Instagram @_aureaalmeida_ and tune in daily for my live chats with the folks featured in this episode.

Meet the new Brand Boss featured guest, Joseph Rubelli, as we talk about how you can find your own way to stand out on social media. Joseph is a marketing strategist, brand-building expert, and host of the podcast A Cup of Jo and his recently launched Cup of Jo TV on YouTube where he shares even MORE of his marketing expertise and guidance. He is legit a master in marketing expertise and we will get to dig into his amazing guidance each and every month! As we get to know him and how he helps people Boss Up, I talk with him on this episode about how you can find your own way of standing out on social media. Because, let’s face it, that the social world is a bit overwhelming. Why is he the authority on this topic? Because Joseph helps new coaches, content creators and entrepreneurs leverage their brand and business in social media. We talk about why we use social media in business. We empathize with those of you who are feeling stuck in the social space and he gives amazing tips on what to let go of. Joseph lovingly gives insight into the fact that we are content creators and how you can beat the comparison game. Find out how he created balance in his online and offline life. And, hear why people don’t engage with your content. People, he spills all the goods on what you can get out of the social platforms and THAT is where you really should focus when it comes to social media. Mentions in this episode: Follow Joseph on Instagram @josephrubelli for daily tips Joseph mentioned his virtual book club Good Reads https://www.goodreads.com/ because he’s not a Netflix kind of guy BOOK OBSESSION: Everything is Figureoutable by Marie Forleo and Joseph quotes “The strongest words we use are the ones we say to ourselves” NEW ON MY BOOK LIST: Todd Herman’s Alter Ego Joseph’s upcoming channel JR Insider, a tailored coaching service via email giving you wisdom, strategy and action-based tips for your brand and business delivered to your inbox each and every week. Sign up with Joseph and you can get a content calendar with ideas and topics you can implement with your product or service for a whole year, totally free. DM him on Instagram @josephrubelli and let him know you’re interested to sign up. Find The Brand Boss Podcast Facebook group to send over any questions about what social media platform you should be on. You can reach out to both Joseph and me on Instagram @josephrubelli and @_aureaalmeida_

I get on this podcast and on my social channels each week talking about using your passion and purpose to live a full life and how to use it for success. But what about those of you who are still trying to figure out what your passion and purpose? Do you find yourself thinking that your passion doesn’t pay Or that you have passion, but you have no time for it? Do you end up comparing yourself to others thinking your purpose just isn’t as great as theirs? Or, think that yea you want to be successful doing something you love, but other people and other priorities just come first. If you’ve been thinking and feeling anything like that, then this episode is for you.   Want to share your thoughts on this podcast OR have a topic you would like to share as a guest, please find me on Instagram @_aureaalmeida_ or email me at aurea@aureaalmeida.com

We are led to believe that when we build a business, we need to have a logo and a brand name. We are even led to believe that in order to be successful, we need a “brand” that stands out and your logo will do that. As a brand strategist, I feel the need to break this mold for you and tell you the truth about what you really need to successfully build a brand. And it isn’t a logo. In this episode, I interview Brand Strategist and Designer of The Mood Lab, Sienny Thio, to break down for you what part a logo plays in your brand and the top effective elements to build your brand aside from your logo. Sienny even gives you direct insight into how she works with her clients to build beautiful, magnetic brands for her clients. The best part of this episode is the insight we both give you to help you effectively work with a designer (that you want to hire) to bring your brand to life with design. Sienny challenges the audience to connect to one new person every week whether online or in real life and allow them to inspire you and connect with you because you never know where that new connection could take you. Find Sienny on Instagram @the_mood_lab

Being a woman in business is tough. Being a mom and a businesswoman can seem impossible. Even for those of us who took the chance to do it, some days we have no idea how we are going to get anything done, much less, be successful. This leaves many women begging the question: How can I be a mom and a total boss? In this episode, I review 5 key ways that you can own and run your business like a boss while honoring your role as a mom. Listen in on ways that have helped me and so many others find success in this type of lifestyle. Hear why I decided to do this episode and if you’re inspired to share it with another mom, PLEASE go for it! Get even more tips on my IGTV series. Find me on Instagram @_aureaalmeida_

Coach, Speaker, and CEO of the New Exec, Jane Scudder, introduces us to the topic of personal brand values and how it can reveal your unique difference.   Learn about how connecting with your Core Values will uncover powerful decisions in your life and business. We are faced with choices, challenges, and opportunities every day. When we are connected with our values, we are more centered and connected with our decision.    Jane teaches us that when we know our values—what really truly matters to us, we can lean live more fully and have them show up in thoughtful ways. This is how you can bring your whole self to the table. This is how you can find your superpower.   Get a front-row seat to Jane guiding me to dig deeper and connect to my true values. The experience surprised even me. You don’t want to miss it and learn how you can connect with your values.   http://thenewexec.com/  

Have you been wondering why you’re not making your money goals? You’re not making much progress launching your business? Or, you’re not getting featured on shows or articles like your peers are? Or, you keep gaining weight instead of hitting your goal weight? Listen to this episode to get insight on why this keeps happening and why it will keep happening. Learn about how I’ve missed my own goals by a long shot and completely let myself down. I include a few journal prompts that will help you understand why you’re not meeting your goals so that you could see clearly what you can do to overcome it and be done with coming up short. Want to see the illustration I mention in this episode? See it on our Brand Boss Facebook Group https://www.facebook.com/groups/brandbosspodcast/ Want to tell me about your reflection on this episode? Post it in the Facebook Group (your thoughts could help another person) or feel free to email me at aurea@aureaalmeida.com for a private conversation. 

Fashion Stylist and Blog/Vlogger, Nakia Lawrence sits down with me to talk about how she has weathered each and every storm that has challenged her dream. As a fellow military wife and entrepreneur, we have clicked from the day we met, but her story took me by surprise. Join us in this episode to hear where her life has taken her. And through it all, she never gave up on herself. She built herself up from nothing, not even a clear vision. She reimagined her passion with every life change. And, she anticipates major business growth as she returns to the US this year. Learn how she beat discouraging times, how she got herself to work at Paris Fashion Week, and her power word that will continue to help her persevere.   You can find Nikki on Instagram at https://www.instagram.com/iamnakialawrence/ and check out her blog https://nakialawrence.com/blog/.

As I am about to embark on a new season in my life, I share with you the details, all the feelings I’m having and why it’s such a daunting time. Seasons of change do not need to be so heavy. But, they are. On this episode, I not only get real with you about what I’m going through, but how I have prepared for it and what I how I will be making the most of it. If you find you are also going through a season that feels a little hard to navigate, I am here for you and we can talk about—reach out to me on social media or email. If you have thoughts or questions you would like me to expand on this episode, please write down your thoughts or questions in an email and I will open up the discussion on an upcoming episode. You can email me directly at aurea@aureaalmeida.com.

Sharing greatness isn’t just meant for the superstars of the world. We all hold purpose and passion. Because of that, we all hold the power to share our message and shift someone else’s life—someone who needed to hear you, see you, and connect with you to also achieve greatness in their life. This week’s guest, Jo Baja is a mindset and empowerment coach who helps women overcome their fear of being seen. Jo shares with us how she has overcome her own fears by looking inward and using her authentic self to shine bright for others. We chat about what really holds people back. I even share my own hurdles. Jo guides us on how to use actions with intentions, our energy and a real candid version of ourselves to create true connection with people especially in our business, on Live Stages, YouTube, on Live Videos, on Social Media, all of it! If you have ambitions of becoming a public speaker one day. Or, if you feel you are meant to spread your message, but you aren’t sure how to get started or get out of your own way. Take a listen to this episode and connect with Jo on Facebook at https://www.facebook.com/connectshinerise/ or on Instagram at https://www.instagram.com/connectshinerise/ she is always sharing guidance and tips on how to share your greatness.  

Life is not about expecting, hoping and wishing. It’s about doing, being and becoming. –Mike Dooley We are leaving 2019 behind and giving ourselves a chance to be something bigger in 2020. In this week’s episode and the first episode of the year, I share with you how I’ve been able to overcome the overwhelm and be more than “just enough” to inspire you to step it up this year. But I don’t stop at the inspiring story. I give you 3 very specific things you can do to take control of your life and arm yourself to succeed and make meaningful progress toward your goals, no matter how big or impossible they may seem.

Rochelle Ceballos is an online entrepreneur and coach. She has experienced massive growth, is a power user of social media for her biz and successfully manages multiple streams of income. I brought her on the show to talk to us about how we can still be active entrepreneurs during the holidays. She sheds some light on amazing truths about being aligned with our entrepreneurial mission and taking action even though family time and the holidays are upon us. Learn how you could end 2019 and prepare for 2020 with Rochelle. Find her on Instagram at https://www.instagram.com/rochelleceballos/ and catch one of her live videos.

Over the years I’ve learned that we carry with us identities that no longer serve us, actually allowing others to decide who we are. This holds us back in really big ways. In this episode, I share with you how I’ve turned it around and created new identities I align with to level up. I want to hear from you and how this episode might help you let go of allowing others to decide who you are. Comment on my latest Instagram post www.instagram.com/_aureaalmeida_  Enrollment to the Brand Boss Business School is now open with sessions starting in January 2020. Learn more and enroll at www.aureaalmeida.com/business-school. Spots are limited, so don’t wait.

Showing up is sometimes hard to do on social media, especially on Instagram. The channel is flooded with pro content creators, the algorithm changes constantly, we are haunted by the numbers of likes and followers, and finding the right photo can stop us dead in our tracks... the list of things that deter us from showing up can go on. Instagram Expert and Business Mentor, Carla Biesinger, gives us valuable insights to what it takes to be authentic in such a challenging space and a few amazing tips to keep our head in the game.   Find her on Instagram at https://www.instagram.com/carlabiesinger/

In this first episode, I am digging right in to the Signature Method I use to help my clients and myself unleash massive potential through The Power of Personal Branding Business Method. I get super transparent on how it has helped me. And, I put it together in a way that could help you elevate your life and business. Take a listen to learn how you could use this power too.   I also introduce you to my new year kickoff of The Brand Boss Business School—a fully online 3-month group coaching program for entrepreneurs who want to start 2020 stepping into the power of their brand and reaching success that is meant for them. You can take advantage of the pre-enrollment period and discounted price at www.aureaalmeida.com/business-school. Spots are limited, so jump on it today!

Get to know me, your resident Brand Boss, and the ways that this podcast is going to help you get to the next level by becoming the boss of your own brand. I dive into why I chose to name this podcast “Brand Boss” and what I plan to deliver in each and every episode. I get real personal, telling you a little bit about how the many roles I play in life helps me to be an even better entrepreneur. And who knows, you and I might have a lot in common. Take a listen to find out!