Law Firm Marketing Podcast – SEO | Law Firm

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.

Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.

If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.

Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.

If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}

Yahoo is back in the web traffic game – maybe or maybe not. Find out more.

A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.

When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.

Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.

Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.

According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.

If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.

At one time, buying paid links was the popular way to improve a law firm’s search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!

Brace your law firm for another change from Facebook – paid organic link promotion.

Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.

Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.

When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.

Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.

Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.

People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.

What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.

your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.

Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.

Facebook’s news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.

Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.

LinkedIn has released their list of the top ten overused profile buzzwords. Be different and don’t use them. It sets you apart from the competition.

Marketers like to talk about positioning, but the law is the law. Find out how to focus on your client’s needs above all else.

Instagram profiles will be different from those one other social networking sites, as they are only focused on pictures produced by mobiles devices. This is a good opportunity to share pictures about your firm in an different venue.

Law firm website redesign projects must be undertaken with attention to all the details that affect the structure, programming and content. A well organized website helps your site’s performance.

You don’t have to lose your law firm’s SEO achievements when you redesign your website. A few tips to avoid this happening.

The goal of live support is to initiate contact before a visitor clicks away from your site, but is this type of service best for your area of practice? Find out the pros and cons of online chat or live support on a law firm’s website.

Unique content is not the only thing a law firm needs to worry about with its marketing strategy. Unique words are no longer enough – you now must have unique ideas to survive in the post Pengiun world.

It is easy to forget about email with all the buzz about social media, but email is still an effective marketing tool for law firms.

This year’s Penguin updates from Google have changed how many law firms are positioned in the search results. Many existing links are now useless or damaging.

SEO Law Firm does quarterly search engine optimization reviews for each client. If your website was optimized over a year ago, it is time for a look at your keyword usage.

Twitter can be hard for attorneys to take seriously, but there is a place for your firm to create a community within your Twitter profile.

LinkedIn has steadily been adding useful features, transforming it into a valuable peer-to-peer marketing tool. Find out how.

Writing good web content is a distinct skill. Here are some tips.

Considering a new website or a re-design? If you use WordPress, here are some nifty plugins.

Color psychology is something we understand subconsciously when we choose the colors that surround us. A potential client’s reaction to color must be considered before developing your marketing strategy.

The question of how important a law firm logo is still a matter of great debate online. Some say it’s a waste of money. It boils down to a misunderstanding about what constitutes attorney branding.

Websites designed for desktaop browsing are increasingly utilizing oversized elements. While monitors are getting larger, many people are viewing your website on a smaller screen like an iPhone or iPad.

If your law firm is considering developing a new website or undertaking a website redesign, define your strategy now, and know how you want that site to work for you.

Building a good law firm website is a process that does not end once a set of page designs are chosen. Here are some tips to make sure your mobile website is working for you.

Listen in for more law firm marketing tips to ramp up your firm’s website usability.

Attorney bio pages are viewed more frequently than the home page. It is a valuable piece of real estate, so keep it fresh and relevant.

Your law firm’s website muct capture users’ attention within seconds. Find out how.

Social networks are a good way to give your law firm exposure. But they may make your firm look out of touch or unprofessional if not used in the proper way.