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Has your business hit a growth plateau? If so, this episode is for you. Because building a brand isn't just about good design or smart strategy–it's about finding your voice and using it to create opportunities. In this special conversation, I joined Brian Mattocks on The Hard to Market Podcast to talk about the lessons I've learned running The brandiD for more than 15 years, and why your voice is often the most powerful marketing tool you have. Your Voice Builds Your Pipeline If your growth has slowed, hiding behind the work won't turn things around. You need to put your voice out there. I share how podcasting, LinkedIn, and even simple visibility habits can attract the right people to your business, even if you're introverted. Focus Creates Momentum Trying to speak to everyone dilutes your message. When I relaunched MyPath101, narrowing the audience and leaning on partnerships made all the difference. You'll hear how choosing focus over frenzy during slow periods can create the traction your business needs. Enjoy this episode… Soundbytes 05:23 - 05:48 “Our growth has been completely organic over these last 14-15 years, except for some partnerships and people who stumbled upon us through Google searches. But even those partnerships have been organic, meaning they just kind of came about by happenstance. I wasn't overly intentional about creating them, but we've always done really good work, and my team is exceptional at what they do.” 08:33 - 09:00 “When I launched that company, it was in 2015. Then we had three different target audiences. It was parents, the students themselves, and high school and college administrators, and we were trying to sell to all three…That wasn't the best move, because it was really difficult to speak to all three through one website.” 29:20 - 29:41 “I lean on my faith, quite honestly, more than ever when things get a little sticky. Whether it's personnel changes or a little uptick in business, I honestly pray about it. That the right people come our way.” Quotes “I'm here to help people be limitless in whatever their journey is.” “Strategy is great, but it's nothing if you don't do something with it.” “I love helping people figure out what they're here to do and then bring light to them, you know, to shine on their journey.” Links mentioned in this episode: Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://podcastchef.com/ Connect with Brian Mattocks on LinkedIn: https://www.linkedin.com/in/brianmattocks/
As we approach the end of the year, we wanted to check in with farmer/CPA Sarah Scott to ask about tax and accounting best practices to make sure growers aren't leaving money on the table and are ready to move into 2026 as strong as possible. Sarah and her family run Scott Farm & Flower and Allegiant Tax & Accounting Services, so she understands both the accounting world and how farm businesses operate. In this episode, we make sure your accounting software subscription is paying for itself by discussing how to get the most out of the records you're already keeping, so they're not just for tax compliance but also help you make better farm decisions.We also talk about tax-smart ways to invest a profit in equipment or your retirement. We discuss how farm income averaging can help you on taxes, especially if you have one unusually good year, so the profit can be averaged over multiple years. We also consider when accelerated depreciation can be useful, how to do next year's budgeting with this year's numbers, and more in this week's Growing for Market podcast! Connect With Guest:Website: allegiantfinancial.netInstagram: @scott_farm_and_flower Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:There are a lot of farm sales platforms out there, but there's only one that's cooperatively owned by farmers. That's GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. Since 1993, Vermont Compost Company has supplied premium living soils and compost-based amendments to thousands of successful growers all over the country. All ingredients used in Vermont Compost products are approved for certified organic production. Each fall, Vermont Compost Company offers a Prebuy Sale to incentivize ordering your spring soil before winter settles in. Early Bird customers save 20% on orders placed, paid for and shipped by October 31st. For more information, visit vermontcompost.com/prebuy, or call at (802) 223-6049. Vermont Compost Company - living soils for organic growing since 1993. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure- usually in a single day. Visit niftyhoops.com to learn more. Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you're at 100 members or 1,000, Farmhand helps you grow without burning out. You've heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
After retiring from more than 30 years of farming, much of it at Potomac Vegetable Farms in Virginia, Ellen Polishuk started Plant to Profit to keep teaching the next generation of growers. In this interview, we talk about the farm trends she is seeing with her clients, and how the farm business landscape has changed over the years. We discuss the perennial problem of farm labor, possible solutions, and how year-round growing is changing the kind of worker that farmers need.We also talk about whether it's possible to make more money by scaling down, whether loss-leaders make sense for market farmers, and strategies for dealing with increasingly wilder weather. Be sure to catch this episode for ideas on how to dial-in your farm's fertility, ways famers can learn from each other, and more in this week's Growing for Market podcast!Connect With Guest:Website: planttoprofit.comInstagram: @planttoprofit_farmerellen Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Since 1993, Vermont Compost Company has supplied premium living soils and compost-based amendments to thousands of successful growers all over the country. All ingredients used in Vermont Compost products are approved for certified organic production. Each fall, Vermont Compost Company offers a Prebuy Sale to incentivize ordering your spring soil before winter settles in. Early Bird customers save 20% on orders placed, paid for and shipped by October 31st. For more information, visit vermontcompost.com/prebuy, or call at (802) 223-6049. Vermont Compost Company - living soils for organic growing since 1993. From October 7th to 9th, the Market Gardener Institute is hosting the very first Global Market Gardeners Summit: a free, live online event with conference, round table and much more. Over three days, you'll hear from expert growers, educators, and consultants from around the world, with inspiring and practical sessions on. Reserve your free spot and connect with thousands of farmers worldwide who are building a better future, one small farm at a time at themarketgardener.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure- usually in a single day. Visit niftyhoops.com to learn more. Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you're at 100 members or 1,000, Farmhand helps you grow without burning out. You've heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Learn about the origins of Turtle Tree Seeds, and why co-founder Beth Everett returned to her family's fourth-generation farm in this week's podcast with host April Parms Jones. Founded in 1994, Turtle Tree Seed grows and sells exclusively biodynamically certified seed. Beth has continued to grow and sell seed from her family's farm in Nebraska, called Meadowlark Hearth. Hear how they use a CoolBot to overwinter biennial crops like Celeriac that need to survive the winter in order to produce seed, and lots of other practical information like how to use isolation distances to keep varieties breeding true in this week's Growing for Market Podcast.Connect With Guest:Website: meadowlarkhearth.orgInstagram: @meadowlarkhearth Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:From October 7th to 9th, the Market Gardener Institute is hosting the very first Global Market Gardeners Summit: a free, live online event with conference, round table and much more. Over three days, you'll hear from expert growers, educators, and consultants from around the world, with inspiring and practical sessions on. Reserve your free spot and connect with thousands of farmers worldwide who are building a better future, one small farm at a time at themarketgardener.com. Discover innovative packaging solutions at A-ROO Company, your one-stop shop for customizable and eco-friendly packaging across various industries, including floral, produce, and specialty packaging. Explore stylish and eco-friendly Kraft Paper Sleeves and sheets at shop.a-roo.com today and enjoy an exclusive 15% discount with code "GFM15" for Growing for Market listeners. When it comes to quality and innovation, A-ROO Company is the name you can trust. Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you're at 100 members or 1,000, Farmhand helps you grow without burning out. You've heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure- usually in a single day. Visit niftyhoops.com to learn more. Since 1993, Vermont Compost Company has supplied premium living soils and compost-based amendments to thousands of successful growers all over the country. All ingredients used in Vermont Compost products are approved for certified organic production. Each fall, Vermont Compost Company offers a Prebuy Sale to incentivize ordering your spring soil before winter settles in. Early Bird customers save 20% on orders placed, paid for and shipped by October 31st. For more information, visit vermontcompost.com/prebuy, or call at (802) 223-6049. Vermont Compost Company - living soils for organic growing since 1993. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Joe Camp of Commstock joins Mark Magnuson for today's opening market podcast.
Amanda Brill of Total Farm Marketing joins Mark Magnuson for today's midday market podcast.
Greg McBride of Allendale joins Mark Magnuson for today's opening market podcast.
Justin McKinney of Commstock joins Mark Magnuson for today's midday market podcast.
The markets are mixed after a very interesting week in global trade news. Riley Smith talks with Bill Moore of PRICE Futures.
After starting the farm over 20 years ago, Chris Jagger and his family scaled Blue Fox Farm from very small up to about 45 acres, including a lot of wholesaling. When the wholesale market changed, they scaled back down. Learn why Chris says his current farm size puts him in a farm “economic dead zone,” so you can consider farming on either side of it.Chris farms in the Applegate Valley, a sparsely-populated, very dry part of southern Oregon that also has a lot of cannabis cultivation. Hear how the rise and fall of the cannabis industry has affected market farms in the area, what cannabis growers can learn from vegetable farmers, and more in this interview with host Katie Kulla.Connect With Guest:Instagram: @bluefoxfarm Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Discover innovative packaging solutions at A-ROO Company, your one-stop shop for customizable and eco-friendly packaging across various industries, including floral, produce, and specialty packaging. Explore stylish and eco-friendly Kraft Paper Sleeves and sheets at shop.a-roo.com today and enjoy an exclusive 15% discount with code "GFM15" for Growing for Market listeners. When it comes to quality and innovation, A-ROO Company is the name you can trust.Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you're at 100 members or 1,000, Farmhand helps you grow without burning out. You've heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm.Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure- usually in a single day. Visit niftyhoops.com to learn more.Since 1993, Vermont Compost Company has supplied premium living soils and compost-based amendments to thousands of successful growers all over the country. All ingredients used in Vermont Compost products are approved for certified organic production. Each fall, Vermont Compost Company offers a Prebuy Sale to incentivize ordering your spring soil before winter settles in. Early Bird customers save 20% on orders placed, paid for and shipped by October 31st. For more information, visit vermontcompost.com/prebuy, or call at (802) 223-6049. Vermont Compost Company - living soils for organic growing since 1993.Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
Riley Smith talks with Bill Moore of PRICE Futures Group.
Wild East Farm was one of many in North Carolina that suffered from catastrophic flooding during Hurricane Helene in September 2024. Parts of the state received 15-30 inches of rain during the storm, resulting in flash flooding and extensive tree blowdown. Almost a year after the storm, we caught up with Noah Poulos to talk about the lead-up to the storm, how they tried to save their animals and crops, and the aftermath.Noah shares insights into the farm's recovery process, the importance of diversified farming in spreading risk, and the community's role in supporting local agriculture during extreme weather events. In an era when extreme weather is becoming more common with climate change, we also talk about farm planning considerations and setup in order to anticipate and manage risk in a future with more volatile weather. Connect With Guest:Instagram: @wildeastfarmWebsite: wildeastfarm.com Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Since 1993, Vermont Compost Company has supplied premium living soils and compost-based amendments to thousands of successful growers all over the country. All ingredients used in Vermont Compost products are approved for certified organic production. Each fall, Vermont Compost Company offers a Prebuy Sale to incentivize ordering your spring soil before winter settles in. Early Bird customers save 20% on orders placed, paid for and shipped by October 31st. For more information, visit vermontcompost.com/prebuy, or call at (802) 223-6049. Vermont Compost Company - living soils for organic growing since 1993. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you're at 100 members or 1,000, Farmhand helps you grow without burning out. You've heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure- usually in a single day. Visit niftyhoops.com to learn more. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
John Heinberg of Total Farm Marketing joins Mark Magnuson in today's midday market podcast.
John Heinberg of Total Farm Marketing joins Mark Magnuson in today's midday market podcast.
Jason Meyer of AgMarket.net joins Mark Magnuson for today's midday market podcast.
Data, data everywhere, but not a drop of insight.Excuse my remixing of Samuel Taylor Coleridge, but doesn't it feel that way when staring at a dashboard sometimes.We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer?Here's one way to do it, that I read in a recent podcast guest application, but you have to close your laptop first – “Walk the market.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Katherine Melchior Ray, faculty member and lecturer at the University of California Berkeley Haas School of Business [https://haas.berkeley.edu/], and author of the book ‘Brand Global, Adapt Local: How to build brand value across cultures' [https://www.barnesandnoble.com/w/brand-global-adapt-local-katherine-melchior-ray/1146174119].Berkeley Haas ranked No. 8 among U.S. business schools in the 2025 Financial Times Global MBA Ranking.During her career, Ray managed teams up to 150 and reported to CEOs in Germany, France, Japan, and the US.Lessons from the things she madeNurture your curiosityHistory is not just for schoolPrioritize relationshipsWalk the marketInfuse a founder's values into the brandCombine audacious risk taking with careOur next eventJoin us for ‘AI Executive Lab: Transform billable hours into scalable AI-powered products' on September 10th at 2 pm EDT. Register here [https://join.meclabsai.com/mec050].Discussed in this episodeCustomer Experience: Great experiences are invisible, but they require relentless alignment (podcast episode #145) [https://marketingsherpa.com/article/interview/customer]An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it [https://marketingsherpa.com/article/how-to/value-proposition-business-marketing%20success]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
Lori Carter of Commstock joins Mark Magnuson in today's midday market podcast.
Assistant editor Joshua Mawhorter joins Tho Bishop and Connor O'Keeffe on the Power and Market Podcast. The three discuss Trump's acquisition of a stake in Intel, consider how monetary policy contributes to a lot of the national health problems MAHA is focused on, and react to Jerome Powell's Jackson Hole speech.For more information and to subscribe, visit https://Mises.org/P&MPod
Today was another mixed day of trading in the corn and soybean markets. Riley Smith visits with Bill Moore of PRICE Futures.
Justin McKinney of Commstock joins Mark Magnuson for today's midday market podcast.
The markets are digesting the results of the Pro Farmer Crop Tour. Riley Smith visits with Bill Moore of PRICE Futures Group.
This week's news is much quieter than the last, so there's not too much to trade on outside of the Pro Farmer Crop Tour. Riley Smith visits with Bill Moore of PRICE Futures Group.
Bryan Doherty of Total Farm Marketing joins Mark Magnuson for today's midday market podcast.
Results from the Pro Farmer Crop Tour are starting to come out, and the markets are watching very closely. Riley Smith talks with Bill Moore of PRICE Futures.
The markets are waiting to see the first reports from the Pro Farmer Crop Tour and if they will agree with the numbers the USDA published in the latest WASDE report. Riley Smith visits with Bill Moore of PRICE Futures.
Riley Smith talks with Bill Moore of PRICE Futures Group as the markets wrap up an eventful week of trading.
Riley Smith visits with Bill Moore of PRICE Futures Group as the markets correct themselves.
Riley Smith visits with Bill Moore of PRICE Futures Group.
Hosted by Dave Meyer, On the Market breaks down the most important economic, housing, and investing news, so you can make smarter, data-driven decisions. Whether you're an intermediate investor, an industry professional, or just a data nerd, this show helps you: Decode market shifts and investing trends Understand how the economy impacts your portfolio Hear directly from top experts and analysts Make confident, strategic investing moves If you're ready to go beyond beginner content and truly understand the "why" behind the headlines, On the Market is your next essential listen. Subscribe and get the edge real investors rely on. Learn more about your ad choices. Visit megaphone.fm/adchoices
A huge surprise from the USDA has the corn markets lower and soybeans much higher. Riley Smith talks with Bill Moore of PRICE Futures Group.
Bryan Doherty of Total Farm Marketing joins Mark Magnuson for today's midday market podcast.
Recent social media posts from President Trump claiming that China needs to purchase more U.S. soybeans caused the soybean prices to leap higher today. Riley Smith talks with Bill Moore of PRICE Futures Group.
Justin McKinney of Commstock joins Mark Magnuson for today's midday market podcast.
Lori Carter of Commstock joins Mark Magnuson in today's midday market podcast.
Jason Meyer of AgMarket.net joins Mark Magnuson for today's midday market podcast.
More positive weather news has made it difficult for the grains to find any footing. Riley Smith talks with Bill Moore of PRICE Futures.
Amanda Brill of Total Farm Marketing joins Mark Magnuson for today's midday market podcast.
Justin McKinney of Commstock joins Mark Magnuson for today's midday market podcast.
Lori Carter of Commstock joins Mark Magnuson in today's midday market podcast.
Bryan Doherty of Total Farm Marketing joins Mark Magnuson for today's midday market podcast.
The markets are continuing to go lower as more rain falls across most of the Midwest. Riley Smith talks with Bill Moore of PRICE Futures.
John Heinberg of Total Farm Marketing joins Mark Magnuson in today's midday market podcast.
Justin McKinney of Commstock joins Mark Magnuson for today's midday market podcast.
Lori Carter of Commstock joins Mark Magnuson in today's midday market podcast.
Several news factors have the markets in a bit of a standoff. Riley Smith visits with Amanda Brill of Total Farm Marketing at midday.
The markets stayed mostly quiet to end today. Riley Smith talks with Bill Moore of PRICE Futures Group.
Brandon Doherty of Total Farm Marketing joins Mark Magnuson for today's midday market podcast.
By Adam Turteltaub Don't take it personally if it's taking you forever to find a new compliance job. According to Matt Kelly (LinkedIn), Editor and CEO at Radical Compliance, you're far from alone. It's not that there aren't jobs out there, he explains. There is just a hesitancy to hire due to the macro-economic environment. With so much economic instability and unpredictability, organizations are slower to hire. Adding to the challenge is technology. A job posted on LinkedIn can generate hundreds or thousands of applications, making it more difficult for organizations to wade through them. So how do you make yourself stand out and become a must-hire? He recommends moving beyond showcasing your ability to manage regulatory issues and instead focus on how your skills can help the organization navigate the range of operational risks that they face. Be sure to also shift from focusing on what you can do to defend the company to how you can help the company grow. Finally, he advises showcasing your certifications and cutting edge experiences, and using technology to help. There are AI tools out there which will help you tailor your resume to the posted job description. Listen in to learn more and accelerate your job hunt. Listen now The Compliance Perspectives Podcast is sponsored by Athennian, a leading provider of entity management and governance software. Get started at www.athennian.com.