Move Your Business to the United States Podcast

Our guest in this episode is James Isilay, the CEO and Founder of Cognism, a B2B sales enablement platform which helps companies find new markets. With background in software development, James tells us how he started Cognism, and when, how, and why they expanded to the US. He shares key things that helped his company open an office in New York and acquire new clients. From building systems and company culture, to having the right advisors and being visible to foreign investors, James outlines the path that brought success to Cognism in America. He also cautions against expanding before a company nails its home market. "Sales people in general just want to get rich, so as long as you give them a great product, and they are hitting their numbers, they are happy." - James Isilay Time Stamps: 01:30 - James' background and how he founded Cognism 03:30 - What benefits clients have from using the Cognism system 05:20 - How Cognism collects all the real-time 07:00 - When the company was founded and where their offices are 08:21 - How they expanded to the US by being visible to foreign investors 10:15 - Why it's so important to have the right advisors 13:00 - How investors discovered and approached Cognism 16:50 - How to transplant the company culture into a new country 20:36 - The typical hiring mistake that companies make when expand abroad 24:32 - Why they chose New York as the location for the American office 27:25 - What are the reactions of customers and employees 31:10 - How they segment the market in America 35:56 - Planning is key if you want to expand 38:10 - What James learnt about systems and processes from living in Switzerland 39:30 - Do's and don'ts for expanding to the US: bring your culture, plan in detail, don't move unless you have a good reason to do it Send us questions you want answered to info@mtbonnell.com Resources: Cognism Mount Bonnell Advisors Connect with James Isilay: LinkedIn Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

James Isilay is the CEO and Founder of Cognism, a B2B platform that helps companies find new markets. He shares the story of how investors found them and helped them expand to America.

Today our guest is Alex Klein, the co-founder and CEO of Kano Computing. He invented a computer for kids to assemble when he was challenged by a 6 year old cousin who wanted to make his own computer, but to be as simple and fun as Lego. Although the idea appeals to kids, it's not the exclusive target of their products. The spirit of the design process is the beginner's mind. The goal of Kano is to tell a story that could be comprehensible to any culture, language, and geography. However, the products are particularly caught on in the US.  Alex caught the opportunity and expanded business in the US, from London where the company was set up. Although that was a very successful move for him, he has a lot of advice on how to be careful when deciding to make that kind of move.  “If you see an opportunity to do any business in the US, the one that could even be 20-25% of your annual run rate, then take it, because it may expand well beyond that, as it did for us.” - Alex Klein Time stamps: 1:30 What Kano does 3:10 Where the idea came from and how it developed further 5:40 Why they set up in London 9:00 How conquered the US market 10:20 What type of a person their product should appeal to 11:23 When is the right moment to go to the US with the business and why do it 15:57 How they chose the person for running the US office 18:15 Why the product is more popular in the US than in Europe 18:55 How they funded the expansion 19:47 What kind of state you should be in when you want to raise money 20:25 What are the do's and dont's if you want your company to expand 23:30 How the US customer is different from the rest of the world 25:10 How things in London were done after the expansion Send us questions you want answered to info@mtbonnell.com Resources: Kano Computing Mount Bonnell Advisors Episode Transcript Connect with Alex Klein: LinkedIn profile Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

Alex Klein, the co-founder and CEO of Kano Computing, shares why Kano's coding kits appeal to kids and beginners of all ages, and how the products caught on in the United States.

Today we are joined by the founder of the PopUp Business School, Alan Donegan. Running a nomadic business across numerous different countries, he's got a lot to share about how to start a successful business, and how to expand and operate in different countries and cultures once you do.  Alan is a strong believer in the idea that you don't need a lot of money to start a business. All you need is a good idea and the right direction.  He tells us everything he does to help starting businesses, as well as what his own journey has looked like starting the PopUp Business School.  "We go through five different ways to start a business without debt. Because one of the most common beliefs is it takes money to make money, and that's just not true." - Alan Donegan Time Stamps: 00:11 - What PopUp Business School is and why Alan started the company. 01:20 - How it works and where the money comes from. 02:47 - How long the course is and how many people are involved.  03:55 - What kind of businesses have started with the course. 05:30 - How to get involved with PopUp Business School, and what the curriculum looks like. 09:09 - Where the business runs its courses.  13:36 - Where Alan's team is. 15:26 - What it's like running a company nomadically. 21:22 - The types of businesses that can be successfully ran nomadically. 26:45 - How Alan's friends and family reacted to his idea to run a business nomadically. 29:42 - The risk involved with starting a business from debt. 32:49 - Expanding the business outside of the UK. 35:27 - How sponsorship changes across countries.   44:29 - The importance of focusing on the sales. 45:15 - How Alan has found the opportunities to expand into other countries. 48:31 - How to deal with different cultures as you operate in different countries. 50:48 - How people's reasons to start a business change across different cultures. 52:51 - Things to avoid when you're starting a business. 56:13 - The amount of time it takes to build a business. 58:04 - Dos and don'ts for starting a company nomadically. Send us questions you want answered to info@mtbonnell.com Resources: PopUp Business School Mount Bonnell Advisors Connect with Alan Donegan: Website Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

Alan Donegan, the founder of PopUp Business School, tells us how he helps starting businesses, and how it is to run a nomadic business across numerous different countries.

On today's episode we are joined by Maeve Kneafsey, owner of CloudKPI. Running a company that has teams in both Dublin and America, she knows a lot about what it's like to be moving your business.  From the very start of CloudKPI's conception Maeve decided to focus on the American market and have a base set up in the States.  She had a lot of people help her make the transition from Ireland to America, and now she's looking to help others who want to do a similar move.  We talk about her whole experience moving across, from the different ways she's treated for being a foreigner and a woman, to how America changes depending on where you are within it.  “Don't go out there, trying to spend any money on lawyers or advisors.” - Maeve Kneafsey Time Stamps: 00:41 - Who Cloud KPI are, and what they do. 3:02 - Why they decided to focus on the American market. 4:42 - The logistics involved with moving their company to the US. 8:42 - What kind of product they had when going into the market. 9:11 - The network of people that helped them, and why they moved to Connecticut. 11:25 - Where their team is based. 12:31 - The logistics involved with moving your operations to America. 15:25 - The importance of having a physical presence where your market is. 17:09 - The differences with running a business in America compared to Ireland. 18:15 - The differences between the East and West Coast in America. 19:59 - Tips for companies that are looking to make the move across the pond. 21:50 - How you're treated differently as a foreigner in America. 23:09 - The different things that helped them get into the market and understand the culture. 24:19 - Unexpected reactions she got being a female tech founder. 27:22 - Do's and don'ts for startups moving to the US. 29:54 - The usefulness of having a base, and the hardships of running a business remotely. 31:55 - When you need to meet people face to face and when virtual meet-ups are adequate. 33:00 - What makes Enterprise Ireland uniquely useful. 34:46 - The main pieces of advice for someone wanting to move their business to America. 36:43 - How to contact CloudKPI. Send us questions you want answered to info@mtbonnell.com Resources: Cloud KPI Connecticut Innovations  Enterprise Ireland www.mtbonnell.com Episode Transcript Connect with Maeve Kneafsey: Email LinkedIn Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

Running a business in both Ireland and the US isn’t easy. But Maeve Kneafsey has been extremely successful in moving her company CloudKPI to America, and thriving in a very male dominated sector.

In this episode, we are joined by Murali Akella, who has helped TransferWise partner with banks across the globe. TransferWise has been a revolutionary form of transferring money overseas at the lowest possible cost. Started in 2011 in the UK, it quickly became popular and now has over 6 million people who use their service. Unsurprisingly, to get to this stage they needed to expand. They opened up offices across the globe, including America. Murali shares with us what this experience has been like, why it was necessary, and the differences in the American market compared to the United Kingdom. “This job is not a job, it's a revolution.” - Murali Akella Time Stamps: 00:17 - How TransferWise started. 02:34 - The bank accounts that TransferWise offers. 05:23 - The number of clients TransferWise have and who they are. 06:32 - How banks use TransferWise and how it works. 09:43 - How sending money overseas actually works. 12:11 - What the average fee is for sending money overseas. 13:06 - The different exchange rates you'll get using banks or TransferWise. 15:41 - The benefits of TransferWise. 18:33 - How TransferWise has expanded and where their offices are now. 20:46 - The reasons for expanding to America and the surprising underdevelopment there. 22:35 - What motivations American banks have for using TransferWise. 25:18 - The high demand for easy money transfers in America. 26:49 - How the American market is different from the UK's. 30:33 - Where in America TransferWise has offices and why Tampa was an attractive city. 33:15 - The get togethers TransferWise have for its global force, and how culture can exceed borders. 35:35 - How to operate within different regulations across different countries. 37:51 - How running offices in the US is surprisingly similar to running offices elsewhere. 39:53 - Different expectations American clients have compared to European clients. 41:06 - Advice for those considering a move to the US market. 42:42 - TransferWise's aim to keep their service homogenous for all their customers around the world. 44:33 - What the biggest challenge is when expanding to the US. Send us questions you want answered to info@mtbonnell.com Resources and Mentions: Transferwise Swift Slack Hangouts Zoom www.mtbonnell.com Episode Transcript Connect with Murali Akella: LinkedIn Connect with Nastaran Tavakoli-Far: LinkedIn Connect with Sebastian Sauerborn: Website

Murali Akella is revolutionising money transfers through his work with TransferWise, a company that has grown very quickly in short time, and expanded both in US and worldwide.

On today's episode we meet with Husayn Kassai, the CEO of the identity standard testing company Onfido. Founded in 2012, Onfido quickly expanded its offices outside of London, to include San Francisco, New York, Lisbon, Paris, New Delhi and Singapore. Husayn shares with us everything he's learnt on his journey of expansion, and things he wished he knew before making the move across the pond. Having offices on both sides of America gives Husayn two very different perspectives of running a business in the United States. He talks with us about the different benefits both spots have, and the importance of picking the right spot for your business's headquarters. From getting investors in America, to the importance of adapting to American culture, Husayn tells it all. “Frequent client feedback matters, and when you can't deliver something let it be known straight away.” - Husayn Kassai Time Stamps:  01:22 - What Onfido does. 02:44 - Who their clients are. 03:32 - How the software at Onfido works. 06:43 - How money laundering regulations change across the globe. 08:36 - How the business started. 09:17 - Why Husayn wanted to open an office in the US. 11:51 - The importance of doing business in the US. 12:44 - How operating in America is different to operating in the UK. 15:22 - The importance of having a trustworthy brand. 16:45 - How to build trust and the importance of being honest. 19:12 - The kind of clients Onfido was focusing on. 21:11 - The importance of being blunt and to the point. 24:06 - The prevalence of suing in America. 27:15 - Opening up an office in New York, and how it's different to San Francisco. 29:57 - The importance of picking the right location for your headquarters in America. 31:01 - Advice for companies that are looking for the right place in America to set up in. 33:57 - Getting seed investors in America. 37:30 - The key mistakes UK startups make when expanding to the US. 38:40 - Tips for dealing with American culture, and using your Britishness to your advantage. 41:05 - The importance of knowing local sports teams. Send us questions you want answered to info@mtbonnell.com Resources: https://onfido.com www.mtbonnell.com Episode Transcript Connect with Husayn Kassai: Twitter Connect with Nastaran Tavakoli-Far: LinkedIn Connect with Sebastian Sauerborn: Website

Originally operating in London, the identity standard testing company Onfido soon opened offices in San Francisco and New York. CEO Husayn Kassai shares what he’s learnt expanding into America.

Today we meet with Joe Blake, CEO of Artomatix, an Irish based tech company that helps studios create 3D content quicker than ever. He has always had his eye on the US market and expanded there very early on. However, although they have staff on the ground in America, they do not have a main office there and Joe explains why this is. He emphasises the importance of knowing your target audience and being able to visit your clients. He explains the high costs involved with opening an office in America, and how often if you have money to invest in your business it can be spent better elsewhere. We are now in a world where business is global, and through technology and the internet you can still build a solid relationship with many clients without having a physical office where they are. Finally, Joe talks about the importance of conferences, how they can add an immense amount of value to your business, and provide you with quality time to build relationships with your customers. ”It's less about the logistics of opening an office, and more about the resources, and the people.” - Joe Blake Time Stamps: 01:52 - Who Artomatix are and what they do. 02:53 - How 3D modelling is moving into other markets other than gaming. 05:22 - Automating 3D modelling and its benefits. 06:08 - The history of Artomatix. 08:43 - The importance of the US market, and how it is Artomatix's target market. 10:36 - Opening up offices in America. 12:57 - Focusing research on the West Coast. 13:47 - Raising funding and finding investors. 14:25 - Which staff they have based in the US and why. 16:46 - Taking their product to market. 18:15 - The IRS and the importance of doing your taxes properly. 21:27 - Whether you really need an office in the US. 24:35 - The importance of focusing on your target audience. 28:32 - Where sales people aren't necessarily who you should be using to make sales. 30:05 - How time difference can make offering support more difficult. 32:17 - Questions you should ask yourself when thinking of moving to the US market. 36:14 - How conferences can add an immense amount of value to your business. Resources: https://artomatix.com Nvidia www.mtbonnell.com Episode Transcript Connect with Joe Blake: LinkedIn Info@artomatix.com Email us at - Info@mtbonnell.com Twitter - @mtbonnell Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn 

Joe Blake, CEO of Artomatix, has a unique perspective on doing business in the United States, and emphasises how your relationship with your clients and knowing the market is much more important than actually having a physical office in America.

In this episode we met with Ashleigh Hinde, founder and CEO of Waldo contact lenses. Waldo was created to give contact lense wearers more control over their purchasing while also reducing the cost. It's a great company, run fantastically, and after a successful first year in England, Ashleigh expanded the company to America, opening up an office in New York, and even moving there herself. She talks us through how her business works, and explains what her experience was like moving Waldo to America. "You need to make sure you have the capital and the plan in place to launch in the US.” - Ashleigh Hinde Time Stamps: 01:13 - Who Waldo are and what they do. 01:41 - Why Ashleigh started the business. 02:58 - What makes using Waldo different. 04:30 - How much people spend on contact lenses. 05:21 - How Waldo makes sure customers are getting the right lenses. 05:48 - Launching the business in the UK and expanding to the US. 07:06 - Why Ashleigh decided to expand to the US. 08:29 - Opening an office in New York. 09:02 - What makes New York an attractive city to have a business in. 09:55 - The reason for having a presence in America. 10:44 - Where the contacts lenses are made and stored. 11:43 - How marketing stays similar in both England and America. 12:57 - Why customers choose to use Waldo. 14:04 - The importance of being flexible. 14:56 - The logistics involved in setting a business up in the US. 16:18 - How having previous experience of the city made the move easier. 17:08 - Why Ashleigh moved herself to New York. 20:12 - The network of founders and how they help. 21:14 - Common challenges that come up. 23:40 - The male dominance within industries. 25:46 - Finding investors in the US compared to the UK. 29:10 - The different regulations in America and England. 32:12 - Tips for companies looking to expand to America. 33:33 - What Ashleigh would do differently looking back. 35:04 - Expanding into Europe. Resources: Foundr www.hiwaldo.com www.mtbonnell.com Episode Transcript Connect with Ashleigh Hinde: LinkedIn Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn Email us at – Info@mtbonnell.com Twitter – @mtbonnell

Ashleigh Hinde, founder and CEO of Waldo contact lenses, explains the in and outs of how her business works and what it was like expanding into America.

Aneesh Varma, Founder and CEO of credit assessment service Aire, talks about the different attitudes to credit in America, and how Aire came to terms with operating in such a large area.

In this episode we are joined by Aneesh Varma, founder and CEO of the forward thinking credit assessment service Aire. He shares Aire's mission of moving data collection away from the limiting aspect of only looking at the past, to also taking into account a person's present and probable future. By doing this, lenders can make smarter decisions, and borrowers get fairer access to credit. He tells us why he set up Aire, how it works, and what the experience has been like expanding to America. Different countries have different cultures and attitudes towards credit, and Aneesh talks about how he came to terms with these differences in the US. “Trying to chase the international market can kill your domestic business.” - Aneesh Varma Time Stamps: 02:06 - Who Aire are. 02:48 - Why Aneesh started Aire. 03:58 - How Aire helps banks make better decisions. 04:50 - The problem with the data that banks normally use. 06:16 - Who Aire's consumers are. 07:01 - What happens when a bank refers a consumer to Aneesh. 08:45 - The generic profile of Aneesh's ‘future prime' consumers. 11:30 - What it's like starting a financial business in the UK. 15:13 - The different approaches in consumer finance and credit across nations. 16:53 - The reasons for expansion and what that process was like. 19:01 - Having headquarters in New York, and the importance of taking things slow. 21:16 - How regulations change across the US. 24:23 - How lenders in the US react to Aire, and the access to credit in America. 31:18 - The kind of consumer that approaches Aneesh for a credit score. 35:30 - The importance of doing the right kind of market research. 37:53 - The difficulties in operating in an area as large as the US. 40:49 - Advice for businesses that are moving to the United States.  Resources: https://aire.io/ www.mtbonnell.com Episode Transcript Connect with Aneesh Varma: LinkedIn Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn Email us at – Info@mtbonnell.com Twitter – @mtbonnell

Our guest Luke Pearce is the co-founder of Radical Tea Towel, a UK company that makes political and social statements for the home, and that successfully expanded its business to the US.

Today we meet with Luke Pearce, the co-founder of Radical Tea Towel, a company that makes political and social statements for the home. He talks with us about how his company came into fruition and how it operates now. Keeping the manufacturing process in England, keeping quality control high and being part of a niche market made the company very successful. And after having tea towel success in England, Luke decided to bring the company across to do business in America too. With a different continent come different challenges, and Luke was surprised to find out he even had to explain what a tea towel was to a lot of Americans. But each problem he overcame and here, he tells us exactly how. He also shares some solid advice for anyone who's thinking of making the move across the pond... ”Other people's problems represent great business solutions. This is where business can step in and help people out.” - Luke Pearce Time Stamps: 00:32 - What Radical Tea Towels are. 01:19 - Where the idea for Radical Tea Towels came from. 03:18 - The importance of having a niche product. 04:18 - How successful Radical Tea Towels are. 04:56 - Local manufacturing and importing materials. 06:24 - Why Luke moved to America, and what made it both easy and hard. 10:32 - How the logistics change when selling products in America. 12:34 - The beliefs behind Lukes company and the different politics in America. 16:25 - Where Luke sells (and doesn't sell) his product and why. 19:58 - Who Luke's customer demographic is. 22:06 - Lukes advice for people thinking of moving their business to America. 23:45 - How to not get overwhelmed by America's different complex policies. 24:46 - The benefits of operating in Philadelphia. 25:58 - Networking in the US. 27:18 - The initial feedback Luke received about his tea towels. Resources: https://radicalteatowel.co.uk www.mtbonnell.com Podcast Transcript Connect with Luke Pearce: LinkedIn Email us at - Info@mtbonnell.com Twitter - @mtbonnell Connect with Sebastian Sauerborn: Website

As we taste Mór Irish Gin, founder Eoin Bara shares his journey of getting Americans to drink gin, and why they expanded to the U.S. one state at the time.

We caught up for a few glasses of gin and a chat with Eoin Bara, the Founder of Mór Irish Gin, at a pub in Dublin. Mór Irish Gin is one of Ireland's fastest growing gins. They started in 2015 at a distillery in Tullamore, continuing the legacy that stretches back to the 1930s when Eoin's grandfather was a master distiller of world renowned Irish whiskey. They have expanded into the U.S. in 2019, and won some prestigious awards like Double Gold at The Wine & Spirits Wholesalers of America, and Double Gold at San Francisco Spirit World Competition for packaging. As gin is not the first that comes to mind when we think of American drinks, we wanted to know how you get Americans drinking gin, and how they got that gorgeously designed bottle of Mór across the U.S. While we taste Wild Berry Gin, Eoin shares his experience of expanding to U.S. spirits market one state at the time, the legal context for selling spirits in different states, and how they got distributors and bartenders on board with Mór. Whatever you think it's going to cost, it's going to cost more. If you go for New York first, you're going to bleed money.  - Eoin Bara  Time stamps: 3:00 - What makes Mór Irish Gin unique and the story of Tullamore 5:30 - The products of Mór Irish Gin and why packaging is equally important as the gin 7:15 - The secret of ingredients and flavours and tasting of Wild Berry Gin 9:59 - Why they wanted to conquer American market and which states they started from 11:25 - The laws in different U.S. states related to selling alcohol - open, closed and controlled states 12:25 - What was the setup and research process in order to expand to the U.S. 16:29 - The stereotypes that Americans have about gin and what is American drinking culture like 18:15 - Why they opted for the strategy of conquering U.S. market state by state, despite having a license for over 40 states 20:30 - How Mór Irish Gin carries out their marketing and PR strategy in the States 22:50 - What is the best and the worst state to set up business at in the U.S, according to Eoin 24:30 - Eoin's advice for small distilleries that are considering expanding to U.S. 26:50 - Why going for New York is the biggest mistake that companies make when they start expanding to U.S. 28:50 - How was the reception in the U.S, and what is Mór's business infrastructure there 34:00 - Mór Irish Gin's training and sales strategy for distributors and bartenders 38:57 - What were the biggest surprises when they expanded to U.S. 42:00 - Whom would Eoin caution against expanding to U.S. Resources: Mór Irish Gin Wine & Spirits Wholesalers of America San Francisco World Spirits Competition Episode Transcript Connect with Eoin Bara – LinkedIn Email us at – Info@mtbonnell.com Twitter – @mtbonnell Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

Vishal Marria, the CEO and Founder of Quantexa, talks about the different challenges that come up when expanding and operating in the American culture.

Today we travel to a WeWork workspace to meet with Vishal Marria, the CEO and Founder of Quantexa. Quantexa uses powerful AI technology to help businesses analyse and interpret their data and has offices in both Europe and America.  Originally an English company, they expanded their offices to America in 2016. In these years Vishal has learned a lot about what it takes to be successful, and the different challenges that come up when operating in such a different culture.  He shares with us everything he's learnt along the way, from how he has to run his American teams differently to his European ones, to the importance of funding when first making the move across the pond.  Many thanks to Vishal for taking the time to talk to us, and sharing his knowledge of moving his business to the United States.  ”It's always about the people.” - Vishal Marria Time Stamps: 01:42 - Who Quantexa are and how their data analysis works. 03:52 - Quantexa's expansion into America and why they decided to move there. 04:55 - How American clients came to hear of Quantexa. 08:38 - What the issues and challenges of financial crime are. 10:28 - How the reception of new tech differs between countries. 12:55 - How culture affects a business and how this differs across countries. 15:14 - How to build trust with clients in the UK and America. 16:45 - The difference in operating a business in America, and the importance Americans place on being in a team. 19:31 - How perceptions of risk are different in America. 21:05 - When you need to get a visa, how long it takes, and how much it costs. 26:20 - The way America has influenced Vishal and his background in business. 29:20 - The risks involved with being an entrepreneur. 32:02 - How colleagues reacted to hearing that Vishal was starting his own business. 35:02 - The early stages of setting up outside the UK and the importance of funding. 37:45 - Advice Vishal would give to his past self before making the move. 40:58 - The necessity for a company to have a main base. 43:01 - Quick tips for someone thinking of expanding their business to America.  Resources: www.mtbonnell.com www.quantexa.com www.wework.com Prelinger Archives Episode Transcript Connect with Vishal Marria: LinkedIn Email us at - Info@mtbonnell.com Twitter - @mtbonnell Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

Róisín Callaghan, Co-founder and CEO at Cogs & Marvel, shares lessons learnt over the past 3 years since she moved her business to San Francisco.

To start off the season we meet up with Róisín Callaghan, Co-founder and CEO at Cogs & Marvel, a brand experience and creative event agency.  Having moved her business to San Francisco in 2016, she's learnt a lot over the past 3 years about the dos and don'ts involved with moving a business across the pond.  From finding her first contracts and building up her companies reputation, to the struggles she faced and expectations she had to overcome, she shares with us all she's learnt... ”It's hard work in setting it up and getting established, but there are networks and organisations to help you with that, so use them. Americans are really good at networking and they really want to help you.” - Róisín Callaghan Time Stamps: 02:19 - Working in events and event management. 04:06 - When Cogs and Marvel started. 05:11 - Working with Google and gaining their first contracts. 08:47 - What makes their events special and stand out from others. 10:44 - What inspired Roisin to move her business to San Francisco. 15:12 - Good reasons and bad reasons for wanting to expand your business to the US. 16:06 - The types of businesses that might struggle more in the US compared to the UK. 17:40 - The logistics involved with moving to America, and the qualities that helped Roisin be successful. 22:09 - The differences involved with setting up the company in America compared to Ireland. 23:42 - Advice for people who are just starting with their move to America. 25:50 - The existing communities that are available to help entrepreneurs with moving their businesses abroad. 30:53 - The different challenges that come up when running an event in America compared to Europe. 38:02 - The process of proving themselves when first arriving in America. 42:11 - The expectations that come with being an Irish company in America. 44:00 - Advice for those thinking of moving their business to San Francisco. Resources: www.mtbonnell.com www.cogsandmarvel.com www.enterprise-ireland.com Episode Transcript Connect with Róisín Callaghan: LinkedIn Email us at - Info@mtbonnell.com Twitter - @mtbonnell Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

There’s a new season coming up, and this time we’ll be talking to the companies who have expanded to the United States to get their tips and insights, and to learn any dos and don’ts.

The wait is over and Season 2 of Move Your Business to The United States is finally here.  This season will be hosted and led by Nastaran Tavakoli-Far, a Journalist and Business reporter for the BBC, who also studied at graduate school in the US.  In Season 1 we went around London talking to lawyers, bankers, and accounts, and talked about the general mechanisms involved with moving your business to the United States.  This season is a bit different. We're going to be meeting people who have actually done it. Successful entrepreneurs who have made the move. They'll share with us what helped them to succeed, as well as the difficulties they came across along the way.  Stay tuned... Time Stamps: 00:38 - What we have coming up in Season 2.  01:36 - Nas's background and previous experience.  03:18 - The kinds of questions that frequently come up as instability looms.  Resources: www.mtbonnell.com Episode Transcript Email us with your questions at - Info@mtbonnell.com Twitter - @mtbonnell Connect with Sebastian Sauerborn: Website Connect with Nastaran Tavakoli-Far: LinkedIn

On their return from SXSW, Sebastian and Emmett are back in Europe in their Dublin office on a sunny summer's day to reflect on the first ‘Move Your Business to the United States Podcast’ season. They marvel that it has been almost a year since they embarked on this podcasting venture. In this season finale, they are recapping some memorable moments

On their return from SXSW, Sebastian and Emmett are back in Europe in their Dublin office to reflect on the first ‘Move Your Business to the United States Podcast' season. They marvel that it has been almost a year since they embarked on this podcasting venture, recapping some memorable moments and featuring some of the highlights of this chart-topping series, as well as discussing the next season.  Among some of their past podcast interviewees featured are Dan Dilliard, a passionate Austinite who established Founding Austin; Andy Jones, partner at Marvelous Events, as well as Andris Macs from GECKO Governance. Sebastian Sauerborn: Website Kevin Turley: Website  Emmett Glynn: Email  Founding Austin Magazine Masters and founders podcast   Dan Dillard: LinkedIn  Andy Jones: LinkedIn  Andris Macs: LinkedIn

It’s day 4 at SXSW and the Mount Bonnell team visit the Enterprise Ireland Stand, which dwarfs its British neighbour in size.

It's day 4 at SXSW and the Mount Bonnell team visit the Enterprise Ireland Stand, which dwarfs its British neighbour in size. There Kevin encounters Andris Macs from Gecko Governance who talks about his 1st time at the event. Next up, Kevin chats to Paul from Enterprise Ireland who is an old hand now being there for the 7th year. Then Kevin meets Christine who represents Service Bot, specialising in conversational AI. Another company at the Krib aka Enterprise Ireland stand is System-Link, represented by Sophie Madigan. Then finally, Kevin talks to Mark Russell from HyperSciences. Episode Transcript Sebastian Sauerborn: Website Kevin Turley: Website Andris Macs: LinkedIn Sophie Madigan: LinkedIn  Mark Russell: LinkedIn

The Mount Bonnell team catch up with Paul Salter, CEO of WLG X, to talk about his impressions of South by South West. He summed up this year’s SXSW in one word, ‘buzz’. Then Paul reveals how inspired by global festivals such as SXSW, WLG X will be a blend of tech, design, film, music and gaming, albeit with a uniquely New Zealand touch

The Mount Bonnell team catch up with Ray Salter, CEO of WLG X, to talk about his impressions of South by South West. He summed up this year's SXSW in one word, ‘buzz'. Then Ray reveals how inspired by global festivals such as SXSW, WLG X will be a blend of tech, design, film, music and gaming, albeit with a uniquely New Zealand touch and to reflect the smaller local feel of Wellington, kicked off on the first evening with an Irish inspired pub craw to sample some of the finest craft beers to get a real feel for this friendly city. Episode Transcript Sebastian Sauerborn: Website Kevin Turley: Website Ray Salter: LinkedIn WLG X: Website

Mount Bonnell are at South By South West, Austin's very own international festival of media and tech. On day two, Sebastian, Kevin and Emmett head on over to the ‘Berlin Saloon’, the temporary home of Berlin Partner, the economic development agency for Berlin along with ten representative Berlin companies.

It's our second day at South by Southwest, Austin's international festival of media and tech. While enjoying the free food and drink, we meet up with Stefan and Kerry, who both work for Berlin Partner, a company that offers business and technology support for investors and entrepreneurs in Berlin. They talk to us about the ins and outs of everything that's going on in this cultural capital. We talk about the growth of startups, and why Berlin's becoming so popular for entrepreneurs. Discussing how it compares with Austin, we sure learned a lot and had another very interesting and very successful day at the festival.  ”Berlin is like New York in the 80s, and that was a great time.” - Stefan Time Stamps: 4:30 - What the Berlin Saloon is and why we're here. 7:33 - Why Berlin is such a hotspot for entrepreneurs. 8:59 - The mix of work and play in Berlin. 10:58 - How Berlin Partner and the German government encourages entrepreneurs to come to Berlin. 12:42 - The open mindset of those in Berlin. 13:52 - The range of entrepreneurship within Berlin and the main sectors within it. 15:49 - How reporters respond to Berlin Partner and what they do. 17:14 - The way that Berlin is seen as a hub of business by many Americans. 23:42 - Whether it's easier to raise money in Austin or Berlin. 24:33 - What makes Austin attractive for entrepreneurs. 26:44 - The culture shock when moving to America.   Resources: Transcript Berlin Partner Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Stefan Franzke: LinkedIn Connect with Kerry Quintiliani: LinkedIn

Mount Bonnell are at South By South West, Austin's very own international festival of media and tech where the team split up to experience different parts of this amazing event.

Today we travel to South by Southwest, Austin's international festival of media and tech, to talk to filmmakers, musicians, and entrepreneurs. There's so much going on we decide to split up so we can meet, and interview, as many people as possible. Emmet Glynn, our sound producer, takes the lead in this episode interviewing Sharon Schweitzer, founder of Access to Culture and best-selling author of Access to Asia. She talks with Emmet about her company, and how important it is for entrepreneurs to understand cultural differences when moving a business abroad. Meanwhile, me and Sebastian are listening to Malcolm Gladwell talk about driverless cars, how they're an inevitable part of our future and the risks that are involved with them.  ”You can really increase revenue and your bottom line by understanding cultural differences.”- Sharon Schweitzer  Time Stamps: 0:55 - Why we're going to South by Southwest and what we're looking forward to there. 4:33 - Arriving at South by Southwest. 6:12 - What Access to Culture is and how they help people. 7:02 - What the biggest challenge people face is when moving their business to another culture. 8:52 - How crucial understanding cultural differences is. 10:31 - Who Sharon's book is aimed at and what types of clients she gets. 11:50 - The social faux pas in America and the strong unique beliefs Americans have. 14:45 - Sebastian's thoughts on Malcolm Gladwell's talk on the future of driverless cars. 16:00 - An example of a German company that came to Austin. 17:41 - The fast growth of Austin and where it's going to be in the future. 18:28 - How Sharon became a successful entrepreneur. 21:35 - How to find and contact Sharon. 22:38 - How Sharon helped a client overcome cultural boundaries in a difficult situation.   Resources: Transcript Access to Culture Access to Asia Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Sharon Schweitzer: Website - LinkedIn - Twitter Connect with Malcolm Gladwell: Twitter

At South By South West, Austin's very own international festival of media and tech, it can seem that entrepreneurs are two a penny. Believe me many of the men and women there have lots to say

Today we are in South by Southwest, Austin's international festival of media and tech. There we meet Ethan Mayers, CEO of TILT innovations and successful serial entrepreneur. Ethan's been a mentor to high-potential entrepreneurs for years, and in that time he's learned a thing or two. He talks with us about how he became a serial entrepreneur and how he helps other entrepreneurs in moving to the US. He's very open about how the move isn't for everyone, that there are risks involved, and that people need to look out for a few things. We also talk about the worst mistakes entrepreneurs can make, the importance of being open to change, and how crucial it is to nail your storytelling when running a company. ”The single biggest mistake entrepreneurs make is to fall in love with their idea. Fall in love with your process and fall in love with your team.” - Ethan Mayers Time Stamps: 1:49 - How Ethan became the serial entrepreneur that he is today. 4:54 - Where Ethan gained confidence in his role as an entrepreneur. 8:10 - Different mentalities, how they affect you, and how they change from family to family and country to country. 10:37 - The entrepreneurial journey, it's highs and lows, and whether it's for you. 13:45 - The fashionability of entrepreneurship and how it's not for everyone. 15:28 - Advice for entrepreneurs in Europe who are thinking of moving their business to America. 19:34 - The different markets and niches within America and how each needs to be treated differently. 24:09 - The characteristics that the best entrepreneurs share, and whether they need a certain personality to succeed. 29:04 - Ethan's 3 pillar approach when working out what to do next. 31:01 - Advice for a European that's looking at America as a lifestyle choice   Resources: Transcript TILT innovations Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Ethan Mayers: LinkedIn - Twitter

The United States is notorious for its litigious nature. From Europe, it appears that everyone is suing everyone else.Or so it seems...

Today we are back in Austin, Texas, and what a lovely day it is to be back. We head to a local law firm to meet Joe Fulwiler, a Texan lawyer who specializes in small business law. He gives us a quick beginners guide to American law and how it affects someone who's moving their business over to the states. From minimum wage increases to litigation and intellectual property rights, he gives us a great rundown on the crucial legal matters that you need to know. ”People are sometimes surprised at how complex the legal system is.” - Joe Fulwiler Time Stamps: 1:41 - What you need from a lawyer when moving a business to America. 3:15 - The differences between state and federal law 5:19 - Benefits that running a business in Texas has compared to other states. 8:25 - The possibility of the minimum wage rising in Austin. 9:30 - The differences in setting up a business in Delaware compared to Austin. 11:03 - How litigious America really is and the possibility of getting sued. 15:33 - How it works if you're sued by someone in another state. 16:40 - How large legal firms are set up in America. 17:27 - The type of law that Joe specializes in. 19:43 - The advantages Joe has from his experience of being a CPA. 20:40 - The most common legal form to use in America. 22:27 - The intellectual property rights and laws within Texas. 24:20 - What taxes businesses need to pay in the States. 25:37 - The first legal issues you need to consider when moving your business to America. Resources: Transcript Rivada networks Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Joe Fulwiler: Website - Twitter

We are back in London, in fact back the Mount Bonnell team are back in the offices at Baker Street. And as in the best Sherlock Holmes stories a knock comes to the door and soon after we have a visitor, and an adventure, if in our case only in sound.

We are back in London and back in the Mt. Bonnell Baker Street offices, and in true Sherlock Holmes fashion, there's a knock at the door… It's Declan Ganley, a successful businessman and enterprising entrepreneur who runs his business in both Europe and America. He came to talk to us about making it big on the other side of the pond and how his childhood experiences have helped him to become successful. He talks us through some of the difficulties that come with moving a business to America, and how to overcome them, and also shares some other tips that he's learned over the years about how to make the move successfully.   “Americans still have an appetite for risk like no one else. And that's what you need to get your foot in the door.” - Declan Ganley   Time Stamps: 2:11 - Who Declan is and what he does as an entrepreneur. 3:29 - How Declan entered the US market and the opportunities that he found there. 8:44 - Rivada's involvement in 5G technology. 10:41 - Advice for someone with a successful European business who wants to move it to America. 16:14 - The key qualities that an entrepreneur needs to be successful. 21:58 - How the entrepreneurial mindset helps when emigrating. 28:18 - What the most challenging aspect is for a European moving a business to America. 32:34 - How America has changed over the past ten years.   Resources: Transcript Rivada networks Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Declan Ganley: Twitter

Sebastian and I were heading up in the world. In fact, we were at the top of the Capital Factory skyscraper in the heart of Downtown Austin.

Today we meet with London legend, Andy Jones, who after 14 years of living in Austin, Texas, has become a bit of a legend over there too. Another English entrepreneur who's living and thriving in Austin, he is involved in business development with COO travel, and helps businesses save travel costs across the world. Not only is he well connected but he's also keen to connect you to the Austin networks that you need to succeed. Unfiltered and not holding back, he shares with us how he ended up in Texas, what made him fall in love with the city, and what it's like being an entrepreneur there. He also shares some of the problems that can come up when making the move across to America, and how to avoid them.  “If you've got an idea, go for it.” - Andy Jones  Time Stamps: 1:55 - How Andy ended up staying in America for over 14 years. 3:50 - Why Andy chose Austin and what made him fall in love with it. 7:36 - How long it took for Austin to start to really feel like home for Andy. 10:58 - The effects of marrying a Texan and how there are always options. 12:50 - How Andy moved from being a salesperson to an entrepreneur. 18:52 - The effects of having a European accent and how it helps in social interactions. 21:15 - Notes of caution to consider before making the move to America. 25:01 - How the schools can change from area to area and the importance of looking at the local schools before moving. 26:45 - The housing situation in Austin, Texas. 32:31 - How to contact Andy and how he and Capital Factory can help you. Resources: Transcript Capital Factory Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Andy Jones: By Email 

Today we go downtown to Capital Factory, a veritable Shangrila for any entrepreneur that comes to Texas. Built to help entrepreneurs find information and funds to help with their business endeavours, it acts as a great social space to meet like-minded people too. They also have an extensive list of mentors that can help guide you and they’re situated smack in the middle of downtown Austin.

Today we go downtown to Capital Factory, a veritable Shangrila for any entrepreneur that comes to Texas. Built to help entrepreneurs find information and funds to help with their business endeavours, it acts as a great social space to meet like-minded people too. They also have an extensive list of mentors that can help guide you and they're situated smack in the middle of downtown Austin. After talking to Ali, one of the coordinators there, it's obvious why so many people choose to join their programmes, and it leaves me wanting to join a program too! - Ali Syed Time Stamps: 2:15 - How long Capital Factory has been in existence and what they offer. 4:27 - The investment side of Capital Factory and how they accelerate companies. 7:22 - The average investments that Capital Factory makes and how they help companies find other investors as well. 8:04 - The different types of memberships and how helpful mentors can be. 9:42 - The extent of Capital Factories international presence. 10:38 - How welcoming Texas is to international entrepreneurs. 14:47 - How Capital Factory helps people with the lifestyle change that comes with moving abroad. 16:42 - The differences in business culture and language in America compared to Europe. 17:56 - How failure is accepted and even embraced in American culture. 19:57 - The types of people that are likely to succeed, or not, in America. 21:13 - The number of people that work at Capital Factory. Resources: Transcript Capital Factory WP Engine Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Ali Syed: LinkedIn

Having a good product is one thing, but getting your marketing right for that product is another thing altogether. People often make the mistake of thinking that creating a social media presence is enough, but without the right marketing strategy, you can easily get lost in the crowd. To find out what makes a successful […]

Having a good product is one thing, but getting your marketing right for that product is another thing altogether. People often make the mistake of thinking that creating a social media presence is enough, but without the right marketing strategy, you can easily get lost in the crowd. To find out what makes a successful marketing campaign Sebastian takes me to meet Patricia Sweeney, a marketing expert that's based in Austin. Patricia shares with us the different techniques that she uses to help people market their goods and services, and how marketing changes in the United States when compared to Europe. It turns out there's a lot for us Europeans to learn, and with the value of seeming local, having a locals help proves to be invaluable. Patricia explains to us the importance of using organic content, and how generic marketing techniques often don't deliver the results that they promise.  “You have to have a local vibe and it has to be organic.” - Patricia Sweeney Time Stamps: 2:05 - What marketing really is and how it works. 3:11 - What Patricia's role is and how she, as a marketing expert, helps entrepreneurs. 7:28 - If a product or service sells in Europe will it also sell in the United States? 9:14 - How Patricia went from entrepreneur to marketing expert. 11:36 - The process you go through when first connecting with a marketing expert. 13:21 - The effective tools and techniques that marketers are currently using. 16:04 - The unrealistic expectations people can have in relation to marketing. 18:01 - The unique strategies that are used when marketing within Austin. 21:14 - The types of workshops that Patricia runs tohelp businesses. 26:27 - Basic advice for someone who's thinking of moving a business to Texas. Resources: Trancripts www.ideallymedia.com Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Patricia Sweeney: LinkedIn

When you move your business to the States you're going to need people to help you run it. So we tracked down Michael Molony, a high-level recruiter based in Austin, who works with the recruitment agency GQR. Michael is originally from London but has made it big in the States and is absolutely loving it there. Me and Sebastian headed to his office, which looks out over Downtown Austin, to find out all about recruitment, work, and play in Texas! He tells us how businesses are run differently in America compared to Europe, and how the way that they view failure is completely different too. Talking about change, we find out how the people can change, how his hobbies have changed, and most of all how his lifestyle has changed. Telling us everything that makes Austin great, he also shares with us the downsides of the city, although to be honest, there's really not that many... “In America, the salaries are higher than in Europe, inherently through that, we see a higher reward from our endeavors.” - Mike Molony Time Stamps: 1:48 - What Michaels company does and how long it's been running for. 2:43 - The reason that Michael moved to Texas. 5:23 - The difference in businesses in America compared to Europe. 8:22 - What the best lessons are that can be learned when doing business in America. 10:38 - How the definition of excellence is different in Texas compared to London. 13:00 - What it's like dealing with American clients. 14:55 - The reality of failure, when if you fail you have no option but to go home. 17:54 - How well business in America pays. 19:16 - What the worst things are about living in Austin. 21:18 - How much the city is expanding and what this means for entrepreneurs. 23:01 - The new pastimes and hobbies that you can find in America. 26:06 - The everyday views from Mikes office. 27:47 - The best restaurant in Austin to go for a business lunch. 28:45 - If Mike sees a long term future for himself in Texas. Resources: Transcript GQR global markets Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Mike Molony: LinkedIn