NAIL.social Office Hours

Here is our official take on the boycott and whether you as a brand should participate. Small business vs big business The narrative that advertisers can put pressure on Fb to change (like Fox news), LOL. FB relies on small businesses. Annually, Facebook generates US$70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever Not fair to smaller companies that can’t afford expensive advertising Shifting to google and twitter. These aren’t any better Stop organic too? Inconsistent Dont be naive Opportunity for large advertisers to negotiate? Part of Patagonia/REI/BenJerrys brand. Not really Coca Cola / Unilever What should your brand/agency do? The financial impact isn't significant, but it is creating a lot of noise. FB needs to address PR. Brands and agencies need to decide whether or not to participate. Don’t feel pressured.

This Week in Paid - Delayed Gratification It's important to understand the buying behavior of your customers - impulse vs research What is the path to purchase? How long does it take to buy? What frequency? Setting expectations to the client, your own mental state as a media buyer Not focusing on the day to day minutiae This Week in Organic- So You’ve Been Audited Organic audit - last month of performance Meeting with client to understand their goals, capabilities Most important metrics AVG Engagement rate and avg value of posts What platforms have most opportunities Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space Data Privilege Hard to take advantage of FB’s AI and optimization At least one purchase a day / ideally 7 per day (50 in a week) People with large adspend are “data privileged” Can’t afford to do testing and try new audiences Not enough money for purchase, have to back up conversion to ATC or leads Rant Wheel People not wearing masks No CBO Roll Out on Facebook Item Substitutions from Instacart

This Week in Paid - Taking out the trash Text tool - doesn't work Ad recall lift - new incremental results column Personal attributes policy - “you” Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting This Week in Organic Sticky zoom behaviors - will these stay? Celebs joining calls, zoom bombing, zoom all day (Fable) Nonprofit zoom / webinar - tips for orgs Long Form Social Video Can’t put the same thing on FB and YT. Have to be adapted FB assumptions - 1 sec view, no sound, scrolling fast YT assumptions - 5 sec view, sound on, primed for video

We tackle how Facebook has changed with the... Coronavirus. Support times, prices, buyer behavior, etc. On "Explain that tweet" we dissect another Ecomm-bro comment and how it's not very helpful. New segment, Restaurant Rescue, we talk about what restaurants can do to survive in these times from a social perspective. And a tasty rant wheel too!

This podcast is only 37% COVID19 related. The maximum allowed to maintain sanity. Special guest today, creative director, Alec Beckett! This Week in Paid Client has pivoted to making masks. Completely changes our purchase data LAL’s based off purchase are now for mask people not primary product Our CPA is way down bc masks are much cheaper than primary product Landing page on website is 100% masks, not our products Creative is not mask driven at all If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks. If we want to sell masks, you need to take your normal people. 7 day purchase. FB rules for medical masks, technically not allowed 12:00 Community Creation (Update) Difference between community management and community creation Made easier with existing fan base - targeting engagers form the start (social proof) Volume of comments, sorted by most relevant - paragraph of humor, first thing they see Don’t end conversation, keep it going - encourage people to come back When ppl tag others also respond to those. Not about being “thankful” necessarily Match the tone of the commentor Solicit comments for social proof - Also makes ad cheaper, better quality score Alec Brings his very own Segment, and we rant about.... Masks!

It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho! This Week in Organic - COVID19 Brands that haven’t adjusted their messaging seem out of place If you scheduled content - go check, we did this for clients and took stuff off air Some brand twitter is acting like authority rn, Guiness Being silent is better than being tone deaf - ok to post nothing Some brands leaning into social distancing/video - chipotle on zoom This Week in Paid - Corona Virus Affecting industries differently - restaurant pulled spend but CPG came to us with a sow Don’t panic and pull adspend. Think about the new opportunities and new ways Changing process and business structure - to outlast hard times Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery. Frame of mind is different now that we are in feed vs in store 12:00 Window of Opportunity New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out This presents new opportunities for agencies and media buyers to get involved CTA: be proactive to these companies and develop gameplan As the media expert you need to go to companies / your clients with ideas For examples: digital d2d for the census Charging airpods every night - example of how we’re all experiencing new behaviors And an ANTI-rant wheel for you.

We are talking about all things ecommerce and DTC today. Does it make sense for you? What hurdlers or barriers will you face and how to get around them? Talking about Margins, Prices, Lifetime value, budgets, creative, and the problems of scaling too fast. Stop reading this and dive right in!

+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too. Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in. + Choosing the right platform and ad unit is JUST AS IMPORTANT as the creative idea if you want to drive results. We talk about what works where and how to get your media buyer more involved in the creative process. + Cue Masterpiece Theatre music. Rachyl, a media buyer by day, and super sleuth by night, has uncovering something very off about a fun little band on TikTok. I guess you will just have to listen to find out. +We came across a brilliant 100% native execution on Twitter that we have to talk about. It uses a feature that we haven't seen before. +DTC headlines. What works and what doesn't, and why what you think might not work might actually work. Ecomm people pay attention! +The Rant Wheel gets.... awkward. Follow us on Twitter @nailsocial

+TikTok updates are coming in hot. We talk about Jalaiah and the renegade dance, parental and safety features, the weird @TikTokTips account, and dun dun dun... link in bio is now a thing! +CBO strategies you probably haven't heard yet, like "single lane optimization". I just made that up, but listen anways, it's good stuff. +We go through BudLights instagram like geologist looking at the many layers of a canyon wall. It's memes all the way down... until... September, 2019. +Has social killed the storytelling star? Yes. But also no. Don't you hate those answers? Well its kind of nuances but social offers the biggest opportunity for story telling... if broaden your horizon. +Then we throw a lil shade at VaynerMedia... love you Gary!

Full episode, take a listen, or just keep reading, like you are now, but trust me, the audio version doesn' t have nearly as many, you know, commas. + Have you ever request access to FB Business or Ads Manager from a client. It's our living nightmare. And a huge time suck. No worries, we let you know how to do it right, but also how to do it wrong, if you're looking for that too. +Mike Bloomberg is meme'ing his way to the Whitehouse. How do we get off this ride??? If you have seen the paid memes, bless your heart, if you have and want to understand the strategy behind it, take a listen. + EPIC HANDSHAKE TIME. As an agency there are some KPI's that are squarely in our court. And some that are in the clients court. And the most important one is in both of our courts, which doesn't make much sense as a metaphor, but is hugely important to understand. This is why you listen to the podcast and not read the show notes. + So you've decided to run some Facebook ads, great, be prepared for the collective middle finger from your new audience. We chat about setting client expectations for the first time they run ads, vs them normally just talking to their tribe in organic posts. We also talk about how to respond to the aforementioned middle finger. + Got some rant worthy topics including 1. Starting Campaigns on a Friday. 2. Whatever Vayner Media does. 3. When your bf makes you go to the same restaurant two valentines days in a row. Can you guess which one it is??? +This aftershow is all about speed. Pure speed.

Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months? We got you! Show notes: -> Why are we in in Times Square talking about Reddit Ads. ----> Reddit Ads helpful guides, there are none. ->Why Reddit and client buy-in ----> What is Reddit good for? ----> Convincing the client -> How we structured the campaign. ----> Being fluid with planning ----> planning backwards from an end goal -> Ad Platform deep dive ----> Ad posts vs user page posts ----> Timing and budgeting ----> Targeting, subreddits vs broad, expansion ----> Campaign types, awareness, traffic, video views ----> Links and approval process -> Content ----> Elastic nature, evolving content ----> What worked: Dogs. What didn't work: Dogs ----> Headline strategies -> Open Comments ----> First comment strategy ----> Copy pasta strategy ----> Volume and what to expect -> Subreddit ----> How to create one ----> Why have one -> Results and Reporting ----> CTR with no links ----> Engagement, upvotes ----> Off channel ----> Sales dammit SALES! Get @ us Nail.Social or coffee@nail.social

CBO, in theaters February! We talk about the upcoming CBO changes and what ads manager should do about it. Chewy.com has a brilliant tactic which is generating the best possible social testimonials. What is it? You will just have to listen. The Nail Social Media Awards were just yesterday, we talk broadly about what it takes to win such a prestigious award like this. And how to deal with creatives who.... are having trouble operating in a social world. Trolls are a special breed of commenters and require people with a certain set of skills. We talk about those skills and how to take their legs out, community management style. The rant wheels delivers a rare co-rant! The after show is especially lengthy because we bring in special guest The Candy Man, to talk about all sorts of sweet sweet topics.

We're baaaaaaack with that big podcast energy! What are those top Social media trends for 2020? Well we give our take on which are legit and which are just lazy content writers doing their thing. We chat Facebook ad prices, AI, automation, and CBO, mobile, video, IG, stories, and we make a prediction that came true as soon as we were done recording. Count it! On the organic side we debit the merits of Baby Yoda as meme fodder and why it's had more longevity than OK Boomer. We also chat about the first big new Twitter feature in YEARS! How you can decide who gets to reply to your tweets. Is this good for abuse victims, or will it reinforce bubbles of thought? Jess talks about his super big news, and we can neither confirm nor deny it involves a podcasting hype house. We also chat about hype houses in general from the TikToks and Team 10. On the rant wheel talk about ..... oh, I guess you will just have to tune in! Thanks for listening! http://nail.social

This week in Paid How to talk to Facebook Ads Support (or really any support tech) to get them to do what you want. Rachyl has some secret key phrases that unlock the doors of permission. It's "sure thing chicken wing" This week in Organic The TikTok 100 just dropped. We go through the best memes, dances, and videos of the year and give our take on what belongs on the list or not. Rachyl clarifies how to "woah". Rachyl Reacts In this new segment, Rachyl gives her cold take on the insane interdimensional cable ad campaign from T-Mobile and.... it's leadership team. Can you guess what they got each other? Can you guess why anyone would care? Update Kiwi Botanicals is a front organization for Big Wallmart and P&G. You heard it here first! Then we rant about billboards and chat about bullet journaling in the aftershow.

Rachyl and Jess are on FIRE today, to the moon I tell you! This Week in Paid Facebook's Power 5. You know, you love it. Or you don't know it, or you know it and hate it. Either way, we got you covered as we talk about how this is turning into a weird religion and why you probably shouldn't give total control over to Mark Zuckerberg. This Week in Organic - Brand Spotlight We've got our eye on one brand that is killing it on multiple platforms. Drum rolllllll - it's Kiwi Botanicals! Their twitter is on point, they get it. Same with IG. Their Facebook... not even a thing, and ofcourse they got a TikTok. WARNING It's all political now. Rachyl breaks down how EVERYTHING is being flagged as political on Facebook and how you get authorization to deal with it. Clients, media buyers, do this now, we'll wait. The Social Spectrum (TM) Paid social... organic social... like what's even the dif?! Actually, a lot, and there is a lot of overlap too. We break down precisely what each is good for and why we think brands seem to find this so confusing. Finally We bust out the rant wheel, but you will just have to tune into hear it. Pssst... it's not about the latest Peloton ad. We actually save that for the aftershow.

Happy Thanksgiving listeners! Today we get into some last minute Black Friday Cyber Monday tactics and some mental health issues too. In This Week in Organic we tackle how data can cut through your biases. We discuss how UGC and "well produced" content has sort of traded places, freaky friday style. We bring you a new opportunity to work with influencers curtesy of @YouTooz. What's YouTooz? Thats what we said. They are only the most engaged account on Instagram. Then we rant about ------- oop, guess you will just have to listen to the episode!

Meth. We're on it, and other topics like Pete Butigieg's dance memes, Twitter's new anti-political ad policy (will it even be enforced). Also we give out some advice to clients about removing old agencies from their accounts THEY NEVER DO THIS AND ITS IMPORTANT. Of course we have to talk about the virality of South Dakota's On Meth campaign and how its backfiring for their tourism. Then we have a rapid fire update on the T-Mobile CEO and what his new deal is, Instagram hiding likes, and the official death of Ok Boomer. Some spicy rants and a aftershow about comments on facebook and other platforms.

What is going on everybody?! Jess and Rachyl here and we’re back with another episode of The NAIL.social Office Hours cast. This week we’re kicking things off with an explain that tweet about the potential value organic posts can accumulate. Remember the whole Instagram removing likes thing? Well, its finally here. We talk about some of the things we think might happen and how we may have to switch the way we analyze data. WARNING, brand awareness campaigns are super fuzzy and can not be trusted. Today is our intern Alexia's last day with us, so we wanted to get her front and center on the cast to tell us her overall experience here at NAIL. We throw in a little rant about how journalists don't know pretty much anything about social ad buying and then close the show off talking about how FB is making changes to the front and backend of the platform...great timing FB. Don't forget to rate this podcast and follow us on Twitter @NAILsocial and Twitch @nailsocial. See you all next week!

It's the official Ok Boomer episode! We're so sorry. Before we explain that meme, we dive into Influencers and how to handle them and WHO should handle them, marketing, media, or PR? In this Organic news we tackle.. oh god... the Warren's Meme Team and all it's cringey and short lived glory. Next up, IANAL, but we really don't think you should be allowing lawyers to run your marketing. This is the case with CocaCola and others, but it doesn't have to be that way. Take heed our WARNING! After that, yup, it's OK Boomer time. What's it mean, where it came from, and how brands can really capitalize on it in fun and exciting ways! #OKBoomer. The Rant Wheel(TM) makes a come back and Jess explains what a bus is.

The best treat you'll be gettin this Halloween is this episode of NSOH. This week we are sharing our very passionate opinions about Jack Dorsey's decision to cut all political ads on Twitter. We do though, see another opportunity on Twitter for brands to promote tweets without any visual content attached. Mixology plays a huge role in our jobs but in a like, media mix kind of way. Being that we are an R&D agency, we're always trying new things--this time with drafting off of other peoples spend on Twitter. The rant session this week is juuuicy--Rachyl accuses Jess of saying she has no backbone when it comes to doing her job. We've been reading all of your kind reviews of the podcast and have decided to share one review each and every week. Be sure to follow our Twitter account @NAILsocial and hit us with an email @ coffee@nail.social if you have any burning questions. See ya kids!

Welcome back NSOH fam. We've got a packed episode for this week that starts off with the idea that everyone's intellectual property is constantly being repurposed in this digital age. Next we chat about a tweet that speaks about the constant tension between direct response content creators and creative teams. Rachyl walks us through her horrible experience with Tik Tok while creating the NAIL.social account (you should go check that out on Tik Tok @nail.social btw). We experiment with a new segment called "Okay, pause" using the Shery Sandberg interview on Facebook. Innovating the Rant Wheel once again, we bring to you the Rant Coin and a flip a heads... listen to find out what we rant about. Don't forget to plug ya ears and follow us on Twitter @NAILsocial as well as rate this podcast if your pickin up what we're putting down. See you all next week!

We've got a fun one for you guys this week. Joining us is the lovely Shaina, head honcho of social over at Providence City Archives, who by the way is killing it on Twitter. She gives us her top tricks and tips on how to manage government related accounts on social media (check out her work @pvdcityarchives). Next, we talk about Facebooks "fine" of $40 mill that they received for hyper-inflating data/metrics. When it comes to B2B on LinkedIn, its important to hook your readers in and remain consistent--do not let em go. Shaina needed to let some things off of her chest so we let her have at it during this week's rant segment. Btw, does anyone actually know what Vevo is? Cause we need answers asap. Don't forget to rate this cast if your feelin it and follow us on Twitter @NAILsocial. See ya! Support the show.

Something got into us and we cover a lot of ground at warp speed.  Talking about Facebook and Zuckerberg allowing politicians to spread disinfo.   Keeping you on your toes with some Q4 ad-buying heads up. Give you the run down on YouTube's ad units, how to use them, and what they are good for. Commoflage™®.  It's what we are calling ads that look like normal communications.  Very effective. Rant wheel is stuffed, but @JasonKeath lends us a worth topic. After show: We talk about the movie that has the best, more accurate, and natural representation of social media.  Rachyl hasn't seen it. Thanks for listening!  Be sure to give us one of those sweet 5 star ratings you are known for. Support the show.

Let's talk Twitch and TwitchCon with newly accredited PhD, Travis Shreffler, @TravisShreffler on twitter.  We get get the low down on what is TwitchCon, the hot takes, and how can brands best work with streamers, and what not to do... looking at you Wendy's. TikTok is back in the news in all sorts of ways and Jess and Rachyl brain dump on the latest goings on, like Zuckerbergs ignorance, censorship, and Walmart doing the... #SavingsShuffle. This Week in Paid we are taking about things besides ads that affect your ROAS and performance.  We are talking conversation rate, emails, all sorts of things and how to build a better partnership with the client to get all the ducks in a row. We issue a WARNING, to brands and clients that awareness campagins are often run poorly, because there isn't any consensus on how to do them right, vs ecommerce. We also talk about the need to have a partner, not just in creative oncepting, but in ad buying and media planning.  People make mistakes and its helpful to have someone checking your work. The rant poll has decided we rant about vaping bans, and so we did. In the after show Jess tells the story of his trip to dog court *law and order ding ding*   Support the show.

Back at it with another jam-packed episode of NAIL.social Office Hours! We have a special guest for ya this time around...you know him, you love him, THE Alec Beckett, Creative Director of NAIL Communications is here explaining his tweet about social engagement. He joins us for the rest of the 'cast as we talking about Facebook's new VR platform hosted on Oculus: Horizon. We then switch gears to Reddit and discuss why the new ad units are so important to marketers as well as the platforms evolution. Community management is no secret term in the industry but this week, we're talking about the necessity in actually creating a community before managing it. We're giving an exclusive BTS look on how we create the NSOH podcast: from brainstorming all the way down to uploading. Stay tuned for the Aftershow to listen in on our opinion of the I Love America FB page and remember to rate this podcast and tell your coolest friends about us! See you all next week.  Support the show.

Come on in...all are welcome. This is the NAILsocial Office Hours Podcast where we talk all things social all.the.time. EOS is killing it with their branded hashtag #makeitawesome on TikTok, listen for the all story during This Week in Organic. SHOCKER: Facebook is experiencing some attribution issues once again making it the topic of discussion on This Week in Paid. We love a good nonprofit/gov. business that knows how to social. Listen to a few of our faves and why they've made it on the list during a new segment Department of Memes. There are so many campaign types on Facebook it can seem overwhelming so we've broken it down for you during Explain that Tweet. In a Rant Takeover by Jess this week he shares why its so important to be actively involved in the platforms you are working/posting ads on! If you're picking up what we're putting down, go ahead and rate this podcast for us. See ya next week!   Support the show.

We've got a really good one for you guys this week! We're jumping right into it with This Week in Organic where we talk about people who are (still) skeptical of social media. We know nobody really cares, but Facebook has announced there will be a new privacy feature that disables advertisers from tracking consumers offline. We chat all about this and in This Week in Paid. Ok, Let's Move On, and talk about what creative agencies need to do in order to grow and thrive with this industry. The next segment is where we bring in The Cult of Extremely Onlines and have them chat about who they are, what they do, and what really grinds their gears. We really hope you enjoy this new take of the podcast and don't forget to rate rate rate! See ya next week! Support the show.

Fancy seeing you here. Well. If you're NOT familiar with how things run during NAIL.social Office Hours, let me tell ya. We usually start off with a quick little update and this week it so happens to be: Popeye's current position due a tweet. We also talk about how Doritos new ad campaign is all about dropping their logo and using UGC to their full advantage. Hulu came to our Providence office to talk shop--except we didn't really feel the presentation was insightful for media buyers. Jess shares his opinion on what the next big social platform may be and what it will most likely consist of. Experimenting with targeting on Facebook has brought us to the notion that open targeting-or very little targeting-may be the way to go for campaigns involving eCommerce. Our lovely squad on Twitter told us to rant about the rights of BMW owners and Rachyl talks about how it's necessary to take a break from social every once in a while. If you love this podcast, tell a friend or two and tag us in a Tweet @NAILsocial to let us know you're listening! Catch ya on the flip side.  Support the show.

This week on NAIL.social Office Hours: Jess is back and we're feeling better than ever. We're wasting NO TIME, starting with This Week in Paid where we chat about Reddits broadcasting "test", r/pan. During real-life office hours this week, our agency had a really great conversation about the implications of video on social so we figured we'd bring the convo to This Week in Paid. We felt the need to Explain That Tweet about making long-term and short-term decisions using data as a driving force. Where Are They Now???  And no, we're not talkin 'bout washed up Disney channel stars, we're talking about the ghosts of socials past. Matthew Kobach is the star of Who to Follow this week... tune in to find out why. We took The Rant Wheel to Twitter and now its made its way into a Discord channel where our friends told us to rant about "fake brand drama: chicken wars edition". Theres only one request on this weeks Plug Ya Ears and that is to RATE.THIS.CAST!  We love and appreciate your support and hope to catch you all next week on NSOH, see ya!! Support the show.

Whats up guys, how are we feeling?! So, this week we're swapping out Jess for Nail.cc Creative Partner, Alec Beckett, and getting his take on all things social. We first talk about the Octopus Emoji and our strategy to try out emojis in product based copy. Alec explains his Awards Article, It turns out the article I really wanted wasn't an award, and how validation in the creative industry has changed for him. Alec recommends three people to follow on social who have a cool overall perspective and approach to creative. In the Aftershow, Rachyl is bringing back scrunchies and we're wondering if Blanco Brown is just trying to rip off Lil Nas X? Rate our podcast if you find us even remotely interesting and don't forget to follow us on Twitter @NAILsocial for all updates on social! See ya!   Support the show.

Welcome back to the NAIL.social Office Hours Podcast! First we’re getting the ball rollin’ with a quick update on the Area 51 event as well as Lil Nas X’s record streak. This Week in Organic’s topic, The Bunburger, is an exciting one for us because it’s a brand that is exclusively run by social media management. We then talk about the importance of social proofing for eCommerce clients in This Week in Paid. This is incredibly valuable because it creates an ad unit that has loads of positive comments from real consumers. We have More Questions than Answers when it comes to the 100% anonymous message board, 8chan, and its connection to extremist activity. Jess Explains That Tweet about the difference between good creative and good looking creative on social. The Rant Poll makes its weekly appearance! Our lovely participants chose ‘Twitter Spam’ and we rant about the CEO of TMobile’s twitter feed which is oddly interesting. Don’t forget to check out our website Nail.social where you can find more information on all of our services. See you all next week! Support the show.

Hey guys! Thanks for tuning in to Nail.social Office Hours' 15th podcast. First, we wanted to give you a sweet lil update on Lil Nas X and his never ending remixes of Old Town Road. Moving on to This Week in Organic we're talking about Facebook's $5 B fine over privacy breaches. Rachyl cringes over these crazy scaling strategies Jess shares during This Week in Paid. A new segment is introduced, H2B2B, where we give our opinion on how businesses should interact with other businesses. WARNING: AI copywriting is trained to predict the next word or paragraph of a sentence and is scarily accurate. Let's Talk TOFU, or more like how you can use video for top of the funnel content. You all voted for 'clients who don't get it' for The Rant Wheel Poll in which we rant about the difficulty of client relationships. In the Aftershow we give a LIVE example of how the AI copywriting works. Follow us on Twitter @NAILsocial and make sure to rate this podcast! See ya next week.  Support the show.

Well, well, well. We meet again. Welcome back to the Nail Social Office Hours podcast presented by no one other than THE Jess Bachman and Rachyl Jackson! During This Week in Organic, we share what we predict the outcome of Instagram's  "no likes" experiment will be. This Week in Paid means Ad's Manager won't let us live our best lives per usual. We introduce a new segment about our Nail Social Academy videos where we spit hot fire on things like why social media even matters. WARNING!!! If you have someone connected to any of your accounts, make sure you can pull the plug if need be. Remember the whole Area 51 event? Of course you do. Well, Update, Budlight is promoting a new beer for this meme and we share our thoughts on it. The Rant Wheel is now The Rant Poll in which we ask YOU GUYS what you'd like us to rant about week to week. This ended up being a conversation about when people bring their boat ass trucks in parking garages. We want to hear from y'all so tweet your suggestions to @NAILsocial and don't forget to rate this 'cast. See ya! Support the show.

Back to our regularly scheduled Nail Social Office Hours podcast! It's Episode 13 and were feeling a little unlucky but sometimes you just gotta step in the sh*t. We first wanted to give you a little ~disappointing~ update about TikTok. For This Week in Organic we're in complete disarray about the Facebook event "Storm Area 51, They Can't Stop all of us". Please don't go guys. This Week in Paid brings us to talk about our unanticipated experience with ad spending on Facebook. WARNING: Faceapp is owned by a foreign country--so be wary in sharing your photos! We see a huge Window of Opportunity in the newly updated Facebook Ads Manager and we also share how and why we use this resource. A new segment, Meme Theory, is an exploration of the song "Old Town Road"'s meme evolution. Yes, we are an R&D agency as well so From the Labs is a little sneak peek of some of the tactics we use when testing & developing. We grant Jess's wish and let rant about people who say "right, right" on the Rant Wheel. OPEN YA EARS: follow us on Twitter @NailSocial and don't forget to rate this podcast. See ya!  Support the show.

This week on Office Hours we are delivering you guys an entire episode dedicated to straight TikTok Talk. We're straying away from the normal outline of the episode and jumping right into what TikTok is and it's short but impressive history. Jess goes into detail describing why the platform is so enchanting based on its usability and unique content. Users create content that include songs, memes, dances, and challenges that makes for a truly indescribable experience. We then challenge the many misconceptions about the platform and explain why it is here for the long haul. As Social Scientists, we cannot begin to describe the immense opportunity TikTok has for brands to collaborate with its users--but brands must act NOW. We finish the episode off talking about the legal implications of the platform. Don't forget to rate this podcast and follow us on Twitter @NailSocial. See ya! Support the show.

Welcome back! It's episode 11 and we're stepping our game up by filming a behind the scenes video of Office Hours on the rooftop of our office building. This Week in Organic has us chatting about the subreddit r/the_donald where ONLY Trump supporters are allowed. With it being 4th of July weekend, we figured we'd talk about bidding on social during special holidays throughout theThis Week in Paid segment. We introduce a NEW segment called Silence Brand in which we talk about brands who aren't necessarily killing social right now. This weeks Flop-ortunity is the slider and polls features on Instagram stories. We're sharing a Client Pro Tip we feel will allow brands to get the most of their ad agencies. We're giving you a little taste of Next Week's episode which will contain a tribute to Tic Tok. The good ol' Rant Wheel makes its debut appearance and lands on the category of "buying likes". In the Aftershow we pretend to know what we're talking about when it comes to nutrition and health--but nah we really don't.  Support the show.

Happy 10th Pod-iversary to us!! You've tuned into a good one. This Week in Organic has us blown away. We chat about the Cannes Lions decision to award Burger King for a THREE WORD TWEET. In the This Week in Paid segment, we share our discovery of Reddit's interest expansion option when it comes to targeting audiences on the platform. We humble ourselves and bring back the Maybe We Were Wrong About segment and talk about how just when you think you've figured out who your targeted audience is, you are proved otherwise. We share a really cool Window of Opportunity to create adventurous games on Twitter and go on to explain what we think makes a Really Great Intern. Jess recommends a Who to Follow : Nathan Allenbach who is responsible for all Steak-umms social accounts. Our regularly scheduled segment (and probably favorite) the Rant Wheel has us ranting about inauthentic influencers. We've got some juicy TV show recommendations in the Aftershow and don't forget to rate our podcast on iTunes or whatever platform you are currently listening on! Support the show.

Here ye, here ye. Gather around all for another Nail.Social Office Hours podcast. In the This Week in Organic segment we chat about the deep fakes circling around the internet and the scary reality of it all. On the Paid side of things, we empathize with another social guru who claims Google will not honor his daily budget for CPA campaigns. Next, we have way more Questions than Answers about Facebook's new cryptocurrency, Libra. It also Feels Bad Man, when we compile reports for clients and they don't seem to recognize the importance of it all. We go on to explain why there is huge Opportunity for companies to use popular Twitter formats better known as memes. We explain the tweet on NailSocial's account (@nailsocial) about the importance of data literacy. Closing us out is one of our now regular segment the Rant Wheel where Hootsuite FINALLY makes an appearance. Don't forget to stay tuned for the Aftershow!  Support the show.

Back at it again! It's episode 8 and we're jumping right into our regularly scheduled segment "This Week in Organic", where we chat about bad influencer platforms. LinkedIn's new Ads Library is the talk of segment 2 better known as "This Week in Paid". We talk about the pros and cons (mostly pros), of being part of an agency that is multi-disciplinary. We come in a little hot on this week's "Explain That Tweet" segment as we cringe over Reddit's ads management. Use the 'tool tips' to your advantage my friends! Revisiting the multi-disciplinary topic we roll right into a new segment called "Thanks, Dad". We're playing Dad, but instead of advising you to diversify your assets we recommend diversifying your social platforms. Automatic placements is chosen upon the Rant Wheel and we close out the show debating if Jess's new 'health hack' is really even...healthy.  Support the show.

This week on Office Hours, Mike from NAIL's new PR agency give us his take on Northface's attempt to "collaborate" with Wikipedia. We then dive right into our regular segments, one being "This Week in Organic" where Rachyl speaks on lazy content, algorithms, and competition on social. We also chit chat about how Instagram advertisers can now promote creators' organic branded content posts as ads--which may be game changing. We suddenly realize, maybe we were all wrong about planning out organic and paid content and discuss how we can do so more affectively. Jess then explains a tweet that involves eCommerce on Instagram which brings on a rant about "eCommerce hustlers" within the industry. During the aftershow, we introduce our new social intern, Alexia and try to get her to spill some dirt!  Support the show.

Another podcast, another distracting TikTok segue.  In this episode we talk about the influencer fail that is @arii's clothing line.  Our paid media chat revolves around making creating specifically for the ad placement, not just the platform.  A small detail that leads to huge results.  We gripe about the low opinion of "social media" among people in the industry, despite it growing 15% YOY, wake up sheeple!  We solicit some guinea pigs for some cutting edge hashtag research.  Reach out if thats you! coffee@nail.social. And we talk at length about hiring practices for people in the social industry: what we look for, what you should have on your resume.  We shout out Derek Walker (@dereklwalker) in our segment Who To Follow and finally, the rant wheel leads delivers some gifts.  During After Hours we talk about the North Face vs Wikipedia disaster. Support the show.

Very special episode where we bring an expert to talk about Crossfit's decision to stop using Facebook and Instragram.  Our own Niki Brazier spills the tea on the Crossfit world.  We also do an expose on Vita Cocoas organic campaign involving peeing in a jar.  Rachyl takes Reddit to task for their $5 CPM tarrif and how to get around it.  We also talk about the general publics lack of awareness when it comes to targeting and the repercussions of that.  We chat about Instagram's new shopping tab in the explore page and how this might be a serious competitor to Amazon.  We tackle the viral drug dealer story tweet that tore up the internet a few days ago and was just exposed as being fake, and how this creates a big opportunity for storytelling brands.  The rant wheel spinneth and those scammy Social Media course sellers are given the treatment.  No aftershow today, we know you have lives too! Support the show.

It's episode four and we're hitting our stride. We start by discussing Facebook's dismal reach rate and the "anti-hack" of posting once a week. On the paid side, we expose the inefficiency of Facebook's "Why am I seeing this ad?" tool. We shout out other experts in the social advertising space, specifically the Facebook & Instagram Pro Ad Buyers Industry Group run by ecommerce masters David Herman and Andrew Foxwell. And if you're looking to follow someone new this week, Ste Davies is your guy. In our segment "More Questions than Answers" we ponder why Facebook removed the Info and Ads tab without a public statement. We warn against launching a social campaign on a Friday and discuss the spectrum of competence when it comes to platform representatives. We shout out Soutmates.ai, our favorite organic valuation tool and round out the show with a rant about Internet Mobs. In the Aftershow we talk Mark Wahlberg, Cancel Culture, and the pros of having a nemesis.  Support the show.

It's the official #F8 episode, were we touch about what happened at Facebooks recent conference/cult meeting.  We dive into groups, facebook dating, and events.  On the Paid Social side we talk more about CBO best practices (hint there are none) and LAL control.  We pose freedom of speech questions around Instagram banning a-holes like Alex Jones, and we talk about what makes us feel good, man.  We issue a WARNING to brands about some trouble ahead with FB groups, and make a crazy prediction about the future of social feeds.  The Rant Wheel delivers once again.  The after show we talk moms, ads, and the MET gala. Support the show.

Welcome back to the NAIL.social Office Hours podcast.  We are talking F8 (briefly), but diving deep into Instagram taking way the likes. The diff between metrics like CTR and link-CTR. It matters! Why on earth you should follow @msexcel on twitter. Great opportunities for brands on Twitch. Sneaky (genius) YouTube preroll tactics. Diving very deep on refreshing FB LAL audiences. And the Rant Wheel spinneth again.  Content calanders and #WorldPasswordDay get skewered! In the after show we talk about the best brand with the grossest product ever. Support the show.

Welcome to the first episode of the NAIL.social Office Hours Podcast. Join us as we chat about all things social media. In this episode, we tackle Facebook's Campaign Budget Optimization feature, A/B testing at the ad set level, and the struggles of client reporting. We ponder the #FuckJerry scandal and it's implications for aggregate Instagram accounts. We make a special shout out to Taylor Lorenz, tech reporter extraordinaire, and her most recent take on the downfall of aesthetic Instagram. Finally, we end with dual rants, one lambasting the hollow case studies of digital agencies and the other dissing the "Ecommerce Guy" Twitter phenomenon (think Reply Guy). Be sure to stick around for After Hours, our post-show ramble sesh.  Support the show.