Six Figure Flower Farming

Feeling overwhelmed and stretched thin in your business? You're not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I'm walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business. We'll talk through what to outsource, how to know you're ready, and how to get past the “no one else can do it like I can” mindset (I was stuck there too). These are the actual tasks that helped me reclaim my time and breathe a little easier during the busiest seasons on the farm. If you're ready to focus more on big-picture goals like marketing, sales, and growing a sustainable business you actually enjoy running, this one's for you. Press play and let's talk about building a support system that helps you thrive—on and off the farm. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Burnout doesn't have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you're drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-changer. You'll learn how to set and stick to realistic work hours, delegate without guilt, say no with confidence, and ruthlessly prioritize what actually grows your business (hint: not everything on your to-do list deserves your attention). Scheduling time for non-farm you isn't just self-care—it's a business strategy. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems we use to manage the chaos and stay (mostly) on track. Jenny walks through how her task management setup has evolved over time—from color-coded notebooks to digital dashboards—and the little tweaks that make a big difference during busy seasons. You'll hear about what's working, what's not, and how to adapt your own systems whether you're farming full-time or just getting your feet wet. If you've ever felt overwhelmed trying to juggle spreadsheets, reminders, and a to-do list that multiplies like zinnias in July, this one's for you. Tune in to snag some ideas for streamlining your own workflow and maybe even find a little peace in the planning process.Tour our Asana task management system! Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sustainable practices. We dive into the logistics of managing multiple micro plots, how Dee secures land through informal leases, and what makes her new electric flower truck a smart alternative to traditional farmers markets. You'll hear how she replaced her CSA with seasonal, art-inspired design workshops, and why staying flexible is key to long-term success. Dee also discusses low-spray pest strategies and how to match crops to each unique site for better productivity. If you're looking for practical ways to start or grow your flower business in a small space, this episode is packed with ideas—from creative land access to mobile sales models and workshop revenue streams.Find Dee Online: Website: mermaidcityflowers.com Instagram: @mermaidcityflowers Flower Truck: @sprouttheminitruck Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way. Whether you're just starting out or knee-deep in your third growing season wondering if it's supposed to feel this hard, this episode offers a dose of validation, some real talk about the difference between employee vs. CEO mindset, and encouragement to keep climbing even when the mountain feels steep. Spoiler: it's not just about growing beautiful blooms—it's about building systems, making sacrifices, and staying committed through the messy middle. If you're willing to embrace the hard stuff, the payoff is a life and business rooted in meaning, beauty, and purpose. This one's for the dreamers with dirty hands and big goals—hit play and let's talk about what flower farming actually looks like behind the scenes. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Mother's Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she's learned from turning early-season chaos into smooth, five-figure sales. From planting and pre-orders to pricing, packaging, and simplifying your offerings, you'll learn what actually works to boost profits without burning out. Hear how she plans a year ahead, limits options to increase sales, and why customer service and clear systems make all the difference. Whether you had a sellout weekend or a slower one, this episode is packed with real-world tips to help you prep smarter for next year.Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew Moonshot Farm from a brand-new operation into a bustling, year-round flower farm in just a few short years—and why focusing on farmers markets was a key part of their success. From running markets in one of the most competitive regions in the country to balancing life, family, and farming, Rebecca brings a refreshingly honest look at what it really takes to grow your flower business sustainably. If you've ever wondered how to stand out in a crowded market, connect more deeply with your customers, and create a flower farming business that supports your life (not the other way around), this conversation is a must-listen. Rebecca's story is proof that success at farmers markets isn't just about growing beautiful flowers—it's about building a smart, sustainable business with heart. Find Rebecca from Moonshot Farm online: Website: https://www.moonshotfarm.com/ Instagram: @moonshot_farm Did you enjoy this episode? Please leave a review on Apple or Spotify.Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com

In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer's markets can do a lot of heavy lifting if you know how to show up right. She dives into six practical tips to increase your sales and elevate your presence at the market, including how to create eye-catching displays, why consistency matters, and the power of simply saying hello. Jenny also gets into the psychology behind signage, color blocking, and the little things that make a booth feel professional and inviting. Whether you're just getting started or looking to level up your existing booth, this episode is full of real-world advice to help you turn more market-goers into paying customers—and fans for life. Farmer's markets aren't just about selling flowers—they're about building relationships and growing your brand. Tune in now to learn how. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Negative feedback is never fun—but it is inevitable when you're running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to unexpected Mother's Day misunderstandings. Whether the feedback is constructive or completely unfounded, she breaks down how to process it, respond thoughtfully, and even turn it into an opportunity for growth. You'll learn how to identify the difference between helpful criticism and unhelpful negativity, plus strategies to respond with confidence while protecting your peace (and your business). Jenny also shares a few memorable stories—from bugs in bouquets to “frozen” flowers—that every farmer can learn from. If you've ever received a less-than-glowing review and felt crushed, this one's for you.Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads. Julia shares beginner-friendly tips like how to structure your website, why having clear location info matters, how to use keywords effectively, and why tools like Google Business Profile, Google Analytics, and Google Search Console are total game-changers. Whether you're brand new to SEO or just looking to refine your site, this episode is full of approachable advice and real-life examples specific to the flower farming world. Want your flower farm to be found by more local customers? This episode is your roadmap to making sure your farm stands out online.Find Julia from Homegrown Reach online: Website: https://www.homegrownreach.com Instagram: @homegrownreach Resources for Creative Entrepreneurs: Julia Renee Consulting Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From streamlining your crop plan to batching tasks and ditching inefficiencies, these tips will help you stay consistent without the stress. Did you enjoy this episode? Please leave a review on Apple or Spotify.Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com

Mother's Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it's such a major event that it can cover a huge percentage of labor costs for the entire season! But here's the catch: success on Mother's Day starts with preparation—months (or even a year) in advance. In this episode, Jenny is sharing exactly how you can maximize your Mother's Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer's market, run a farm stand, or partner with local businesses, these tips will help you make the most of the biggest floral holiday of the year. What You'll Learn in This Episode: Why Mother's Day is a must-focus event for flower farmers The different ways we sell our flowers over Mother's Day weekend How to mitigate risks (like bad weather) by diversifying your sales outlets The power of pre-orders and how they boost revenue How to market your flowers effectively—starting now Why pricing strategy matters and how to structure different price points The importance of building your email list during this high-traffic weekend How to collaborate with other local businesses to increase exposure and sales Planning now for next year's Mother's Day to ensure long-term success Mother's Day has the potential to be a game-changer for your flower farm—but the key is getting ahead of it! I hope this episode gives you the motivation and tools you need to make it a success. Did you enjoy this episode? Please leave a review on Apple or Spotify.Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com

If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you. I sit down with Jen and Adam O'Neill of Pepperharrow Farm, who share their powerful story of resilience after a devastating tornado struck their flower farm in 2022. They open up about the destruction of their farm's infrastructure, the emotional toll, and the incredible journey of rebuilding with the support of their community. This is an emotional and deeply inspiring episode, packed with mindset shifts, practical disaster preparedness tips, and a testament to the strength of flower farmers everywhere. We also talk about their new expansion, their exciting plans for a Lavender Festival in 2025, and how they turned tragedy into growth. Tune in for hard-earned wisdom, encouragement, and a reminder that even in the toughest times, there's a way forward.

In this episode, host Jenny Marks explains how the 80/20 rule (Pareto's Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including: How analyzing sales data helped identify the most profitable crops Why cutting underperforming flower varieties improved efficiency and revenue How focusing on key sales outlets maximized profits with less effort Why applying the 80/20 rule to time management allows for smarter work, not harder work Join Jenny at the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels). Register now: www.trademarkfarmer.com/lean Did you enjoy this episode? Please leave a review on Apple or Spotify.Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com

When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode, Jennifer shares how she turned 20 acres of depleted land into a thriving regenerative flower farm and built a business that aligns with her long-term goals.

In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability. She shares real examples from her own farm, including: How mechanizing dahlia digging reduced labor costs by 30% The efficiency-focused transplanting method that saves time and money Why structured systems for seed starting, harvest management, and bouquet-making are essential for scaling a profitable flower business Plus, Jenny walks through how her Lean Flower Farming: Systems + Efficiency Workshop provides hands-on training to help farmers implement these strategies. Want to see these systems in action? Join Jenny at her Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels). Register now: www.trademarkfarmer.com/lean Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com

“We don't rise to the level of our goals, we fall to the level of our systems.” – James Clear In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why every farm (big or small) should have them in place. She shares real examples from her own farm, including: How implementing a weekly weeding system eliminated time-consuming hand-pulling. A harvest board system that keeps track of yields without lost notes or missing data. How simplifying ranunculus transplanting cut labor by 80% and saved thousands of dollars. Plus, Jenny walks through her two-step process for creating systems that will make your farm run more efficiently and give you more freedom in your schedule. Want to see how these systems work in real life? Join Jenny at her Lean Flower Farming: Systems + Efficiency Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day on high-earning high tunnels).

In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that's not a reason to give up. In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm. Did you enjoy this podcast? Please leave us a review on apple or Spotify! Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

If you've ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you. In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation. Check out Wickham Farms: https://wickhamfarms.com Did you enjoy this podcast? Please leave us a review on Apple or Spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

Ever wonder if it's possible to start and grow a successful flower farm without taking on debt? In this episode, I'm sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up. I'll walk you through: How I started my farm with no loans or outside funding. The importance of keeping costs low and budgeting for profitability. Why focusing on profit margins (not just revenue) can make or break your business. How a three to five-year spending plan can help you prioritize investments. The game-changing value of buying used equipment and materials. By the end of this episode, you'll have actionable strategies to avoid debt while building a thriving flower farm, plus the confidence to make smart financial decisions for your business.Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed: Basic flower pricing industry standards Why prices vary so much The importance of understanding your costs and how it affects the prices you charge so be sure to go back and listen to episode #34 first. In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower prices. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

Cut flower pricing can be tricky to nail just right in your business. If you've ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you! In this two-part episode series on pricing, I'll be starting off discussing: Basic flower pricing industry standards Why prices vary so much in the flower world The importance of understanding your costs and how it affects the prices you charge Part two on pricing will be published in episode #35. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com

In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists. There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly. If you sell to florists, or buy local flowers - you're gonna want to hear this episode. Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/ellen-frost-of-local-color-flowers Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com Ellen Frost at LoCoFlo: ​​http://www.locoflo.com/

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it's even contributing to your bottom line? In this episode I'm sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable. By the end of this episode, you'll have a better understanding of how to make time on your farm for the important things that move your business forward. Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/how-to-get-time-back-for-money-making-tasks Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person. If you want to find a better way to plan out your season - this episode is for you. Business planning is one of the most important skills to have in order to achieve your business goals. In this episode, Jenny will walk you through her 5 step business and crop planning process so you can have an incredible 2025. Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary: https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-plan-your-best-year Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com

Curious about what flowers you're making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm. In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farm's overall profit and revenue. She highlights the importance of tracking your numbers, understanding which crops yield the most profit and revenue, and the significance of customer demand in crop selection. At the end of this episode, you'll have a whole new understanding of analyzing data to make better decisions for the profitability of your business. Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/the-2024-numbers-are-in Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you. A lot of online courses can have a big investment, and you need to make sure it's one that's going to pay off. In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a return on your investment. Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). Did you enjoy this podcast? Please leave us a review on apple or spotify! Episode Summary - https://www.trademarkfarmer.com/all-podcast-episodes/how-to-know-if-a-flower-farming-course-is-right-for-you Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN. Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me. She said: This was the BEST farm workshop ever! And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!! Plus we have already exceeded our income from last year after only 6 months. I would say the ROI was beyond what I can calculate! So, so, so worth it. I hope you keep offering it so other farmers can benefit as much as we did!” In this episode I chat with Jennifer all about the skills she learned, how she implemented them, and decisions she made to triple her farm revenue and close in on that elusive 6-figure/year mark. Want to end up like Jennifer, or learn more about starting and building a profitable flower farm business?, Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary - https://www.trademarkfarmer.com/all-podcast-episodes/jennifer-kouvant-100k-this-year Take a free flower farm business course: www.trademarkfarmer.com

Do you feel like you are ready to take your flower business to the next level in the next year, but aren't exactly sure what to take action on in order to make that happen? Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you're just not sure what to focus on to reach your goals. If you want to start actually making money from your flower business and start paying yourself what you deserve, it's time to stop overthinking, procrastinating, and doubting yourself. And in this episode, Jenny tells you how. She teaches 5 steps you can take to work towards building a wildly successful flower farm business this year. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com Episode Summary : https://www.trademarkfarmer.com/all-podcast-episodes/5-steps-to-a-wildly-profitable-business-2025

Customers cost a lot of money and effort to get. If that's the case, how do you keep the customers you already have coming back for more? And what if you want to do it all with your spouse by your side? In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm. Heather and John share how they managed to achieve a 90% customer retention rate in their flower CSA program, grow their business profitably and thoughtfully, and bring John to work on the farm with Heather in the process. Want to achieve a 90% customer retention rate like Heather and John, or learn more about building a profitable flower farm business? Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! -Follow Jenny on instagram: @trademarkfarmer -Episode summary : https://www.trademarkfarmer.com/all-podcast-episodes/heather-durkel-brook-and-blossom -Take a free flower farm business course: www.trademarkfarmer.com

Which is more effective now: social media or email marketing? If you've ever heard someone say that you NEED an email list to help grow your business, but you're doubtful about whether that's true or not… listen up. In this episode I'm outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I'll be sharing how I personally use an email list in my own business. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary Take a free flower farm business course: www.trademarkfarmer.com

Unsure how to market your flower business and put yourself out there (even if you are an introvert)? If so, this episode is for you! In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n' bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred floral vendor for that major magazine. Want to end up like Kate, or learn more about starting and building a profitable flower farm business? Register for the free marketing masterclass HERE. Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode Summary Take a free flower farm business course: www.trademarkfarmer.com

Have you ever secretly wondered what “marketing” means? Or wondered how to actually, physically “market” your business in ways that truly work? In this episode, Jenny shares 3 concrete ways you can market your flower business to get known, get more customers, and grow your flower farm. These 3 marketing methods are simple, but wildly effective and easy to implement! Sign up for the free marketing masterclass training HERE! Did you enjoy this podcast? Please leave us a review on apple or spotify! -Follow Jenny on instagram: @trademarkfarmer -Episode Summary -Take a free flower farm business course: www.trademarkfarmer.com

Taking a side-hustle and transitioning to full time on the farm can be a scary decision to make, regardless if you feel ready or not. In this episode, I'm sharing 5 things I did before I quit my 9-5 job to farm full time, and how it helped make the decision to quit easier. I also share a life-changing writing exercise that opened my eyes up to all the possibilities (both good and bad), to get clarity with the decision making process. Download the free fear-setting worksheet HERE: www.trademarkfarmer.com/fear. Want to dive deeper into topics like these so you can set your farm up for success? Registration for the Six Figure Flower Farming online course opens soon. Sign up for the waitlist to get notified when registration opens by clicking here: www.trademarkfarmer.com/SFFF Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! -Follow Jenny on instagram: @trademarkfarmer -Epsiode Summary -Take a free flower farm business course: www.trademarkfarmer.com

Do you have a system to ensure your business improves year after year? If not, you could be leaving yourself open to make costly mistakes again and fail. In this episode, I'm excited to share my step-by-step end-of-year annual business review process with you, so you can put your flower farm under a microscope and make a solid plan to avoid costly mistakes in the future, AND make big improvements year after year. This process has helped me build my dream business: one that gives me financial security, freedom, and a life that I honestly love. Download the free annual review workbook HERE: https://www.trademarkfarmer.com/review. Want to dive deeper into topics like these so you can set your farm up for success? Registration for the Six Figure Flower Farming online course opens soon. Sign up for the waitlist so you'll be notified when registration opens by clicking here: www.trademarkfarmer.com/SFFF Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/this-one-process-will-help-you-avoid-costly-mistakes Take a free flower farm business course: www.trademarkfarmer.com

Do you ever dream of quitting your 9-5 and flower farming instead? (*we all raise our hands up REAL high*) If so, I'm excited for you to learn from my conversation with Brooke Palmer of Jenny Creek Flowers. Brooke took Jenny's workshop, Six Figure Flower Farming in 2023, invested in her education, and was able to successfully scale her farm so she could quit her 9-5… all while working a full time job as a high school english teacher. Want to end up like Brooke, or learn more about starting and building a profitable flower farm business?, head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers. Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/how-this-farmer-quit-her-9-5-for-full-time-flower-farming Take a free flower farm business course: www.trademarkfarmer.com

Taking your flower farming hobby and turning it into an “official” business can be scary and intimidating if you don't have any guidance. But never fear, I gotchu'! In this episode you'll learn key considerations when making your business “official” in the eyes of the government and the IRS. We cover everything from business names and domains, to taxes, and business insurance. Want to dive deeper into this topic and get a free business start-up checklist? Sign up for the FREE Trademark Farmer Business Foundations course now to get your copy of the checklist. This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers. (Yep, it's actually free. Nope, there's no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/what-you-need-to-know-to-make-your-flower-business-official Take a free flower farm business course: www.trademarkfarmer.com

Do you ever feel like you know NOTHING about running a business? Or you have questions about the “behind-the-scenes” stuff like finances and taxes? Or you're clueless when it comes to knowing where to start, getting a good grasp on start up expenses, or how to define your business model? (we've all been there.) If you find yourself nodding your head right now, this episode is for you! Join Jenny as she walks you through the FREE business foundations course for beginning flower farmers, available now! This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers. (Yep, it's actually free. Nope, there's no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you're not alone! This episode will help. In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!). Want to learn more about this so you can grow your audience, get more customers, and earn more revenue? Join Jenny in her new FREE business foundations course for beginning flower farmers, available now! This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to sign up for the 100% FREE business foundations course. (Yep, it's actually free. Nope, there's no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/simple-ways-to-find-and-attract-your-ideal-customer Take a free flower farm business course: www.trademarkfarmer.com

Julia Keel from Fullkeel Farm is a small cut flower farmer in north central Florida. She sells exclusively to florists and focuses on event floristry. Due to the hot climate in Florida, Julia pauses production during the summer months when demand decreases and stem quality becomes inconsistent. She has found ways to improve stem quality by adjusting timing, nutrition, and cultivar selection. Julia makes data-driven decisions on which crops to grow based on revenue per square foot. She stopped growing ranunculus due to high production costs and extreme temperature fluctuations. Julia emphasizes the importance of knowing your numbers and making decisions based on profitability. Julia Keel discusses the major points of failure in her flower farm and how she addressed them to improve efficiency. She realized that overextending herself and not having the right infrastructure and tools were causing failures. She invested in automating irrigation in the prop house, using the paper pot system for transplanting, and purchasing a fertilizer and lime spreader. These changes have made her life easier and improved seedling quality and planting efficiency. Julia also emphasizes the importance of identifying pain points and finding the right tools or systems to address them. Did you enjoy this podcast? Leave us a positive review on apple podcasts! WANT TO TAKE A FREE FLOWER FARM BUSINESS FOUNDATIONS COURSE? SIGN UP TO BE NOTIFIED WHEN REGISTRATION OPENS - https://www.trademarkfarmer.com/startup Follow Jenny on instagram @trademarkfarmer

If you find yourself feeling overwhelmed, with never enough time to complete tasks, and are also building your farm on a shoe-string budget… There are ways to find relief! In this episode, Jenny Marks of Trademark Farmer discusses how to make your farm more efficient, gives specific examples of ways she has streamlined her farm to earn more money and free up time, in addition to giving you a simple set of steps to make your farm more efficient and profitable too. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Jenny interviews Anna Jane Kocon of Little State Flower Co. They chat about growing and selling flower year round, tracking crop expenses, employees, and more. Follow Anna Jane on instagram @littlestateflowerco Find her at www.littlestateflowerco.com Did you learn anything valuable from this podcast? Leave us a review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Farmers should not be left in the stone age when it comes to technology! We need to embrace the current world we live in and use technology to our advantage in order to build a profitable, successful flower farm. In this episode, Jenny Marks of Trademark Farmer discusses how switching pen and paper for iphone apps and software has helped her build a streamlined and simple to manage business. She chats about her 5 most used apps that can help you run the farm and get your time back. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Are you in the beginning stages of your flower farm and desperately want to start off on the right foot? In this episode, Jenny Marks of Trademark Farmer interviews 3rd year flower farmer Alex Peschell of Coram Deo Farm about how she's building a profitable business from the start. Jenny and Alex chat about starting a flower farm from scratch, growing the business debt-free, farm stands, choosing products, the importance of dedicating time for marketing, and more. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Ever experience a dip in your sales and wonder what to do about it? Or perhaps you want to be prepared in case that ever happens to you in the future. Fear not, we have some strategies for you. In this episode, Jenny Marks of Trademark Farmer discusses three pricing strategies you can use on your farm to boost your overall revenue right now (without changing what you grow, how you grow it, or who you sell it to). Jenny teaches the importance of tracking your sales for accurate future sales forecasting and how to use the information to be prepared for and remedy dips in revenue. To download Trademark Farmers free record keeping template to use on your farm, head to our website HERE. Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Niki Irving of flourish flower farm takes us on her flower farming journey, from early beginnings on leased land, to changes in her business vision down the road. She talks about about what it takes to build a successful flower farm from the ground up. Find Niki at: www.flourishflowerfarm.com https://www.instagram.com/flourishflowerfarm

If you have a flower farm (or are just starting a flower farm) and you want to be SMART with your money, and not waste it on silly things that don't matter, this episode is for you! Today I'm talking all about how to know where to invest in your business, in order to maximize your results and reach your goals faster. Hint: One of the investments I talk about is investing in education to build your skills and grow your business. Get my favorite business books that helped me grow my business HERE!

I interview Coseytown Flowers founder, LeeAnn Huber, as we chat about finding a niche, creating new products, and balancing motherhood, family and business. Follow Coseytown flowers at www.coseytownflowers.com.

Learn how we tweaked our growing practices to make tulips more profitable, and how you can do it, too.

I interview Fran Parrish of heirloom Soul Florals, and she teaches you all about getting found online using S.E.O. (search engine optimization), marketing your wedding business, and more! Give fran a follow at www.heirloomsoul.com and on instagram HERE!

Visit www.trademarkfarmer.com for a free mini course!