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The Sun Sessions is back, as highlights of Michaels new radio show, Westside Drive on 88.9 WYN-FM. This week, Krissa and Bert join him to talk movies, Food Bank and what makes us happy. Huzzah!
Join us for an enriching conversation on Podcasting to Create Connection with Chrysa Sto. In this episode, we explore the main fears that hold people back, strategies for consistently discovering captivating guests, and how podcasts can seamlessly integrate into your broader business strategy. Discover an often overlooked yet powerful method for fostering direct engagement with your audience while exploring the future of this dynamic medium. Are you ready to harness the power of podcasting to cultivate genuine connections and drive positive change? Let's dive in. In this conversation we talked about: The main fear of people starting their own podcast How to continuously find new interesting guests How a podcast fits into an overall business strategy An overlooked yet simple strategy to directly interact and engage with your listeners The future of podcasts… and much more... --- Ep 189 [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 188 intro: Hi, friends. Welcome back to another episode of the Humane Marketing Podcast. Today's conversation fits under the piece of partnership, promotion, and even people and product. So kind of fits everywhere. I'm talking to Carissa Stowe about podcasting. If you're a regular here, you know that I'm organizing these conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, maybe you're one of Krisa's people, [00:03:00] big warm welcome. You probably don't know what I'm talking about. What's the seven P's in Mandala? Well, you can go over to humane. marketing forward slash one page, the number one and the word page, and download your one page marketing plan with the seven P's of humane marketing. And this comes with seven email prompts to really help you reflect on these different P's. And I'm actually recording a mini. Muse episodes around these seven Ps that I will all upload to a blog post around them, and you'll find the recordings in there. And that's at humane. marketing. com forward slash seven Ps, the number seven. Letters P and S. So today's show, let me tell you a little bit more about CRISA. CRISA helps human centered, eco conscious businesses and change makers launch [00:04:00] and manage podcasts that feel authentic and sound good. She's dedicated to helping you utilize podcasting to establish credibility and brand awareness, create connections with potential clients, and foster meaningful relationships that result in increased business opportunities. In our conversation, we talked about the main fear of people starting their own podcast, how to continuously find new interesting guests, how a podcast fits into an overall business strategy. An overlooked yet simple strategy to directly interact and engage with your listeners, and you'll hear on this episode how even I overlooked it, or I had it in place, but never used it. So you'll find that out later in the episode. And we also talk about the future of podcasts and Chris's opinion on that and so much more. So [00:05:00] without further ado, let's dive in. video1496172371: Hey Chrysa, so good to have you on the Humane Marketing Podcast to talk about podcasting. And we just had like a stressful moment before getting on with the tech and my mic all of a sudden not working and we were just laughing because Right. That's exactly what we're talking about today. This show the technical issues and not just that, but that's usually where people are like, Oh, my God, all this tech that's involved, but anyways. Thank you so much for being here on the show. Thank you for having Sarah. It's really nice to connect and talk with you. Yeah. It's been a long time in the making. We've connected so long ago. It seems like, even though probably for you, the time just flew by because you had a baby and time is just different when you have a baby, right? It seems like it just flies by. Here we are. Yeah. So [00:06:00] almost probably a year after connecting for the first time. So, yeah. So today this today. Yeah. So glad to be here. Yeah. Wonderful. Well, let's just get started with the tech because I think that's you know, one of the things that a lot of entrepreneurs worry about when it comes to podcasting. But it's not the only thing we're going to be talking about on today's show, but I think it's a good way to start. So how much do we really need to worry about the tech? Is that a big deal? Mm hmm. It's always a question that comes up, especially for people who are either starting out or have some, you know issues with tech. So In the question, how much tech do you need to get started? For example, the barrier to entry is low, so you don't need much of a tech to get started. You need [00:07:00] a microphone, a decent web camera, if you don't have like, for example, A mireless or a DSLR but definitely you don't need to break the bank with a microphone and from the ease of your computer of your home you can record a podcast with of course you need a recording platform like zoom or Riverside or squad cast. There are numerous Platforms out there that you can record a show and have a good quality audio. But to get started, I would say it's pretty straightforward, easy to get started with a microphone, a camera and a recording software. Thank you. Yeah. I think that a lot of people are kind of like, oh, can relax their shoulders. So what, let's just explain what just happened when we logged on, right? So I do what I always do. I check the mic before I hit recording or before the guest even goes, gets on. And so [00:08:00] when you I let you in all of a sudden I noticed that my mic is not showing up in the, in the settings. And then I realized, well, it's not even, like, usually there's a small blue light mic that I use and I use a Rode desktop mic. And so I'm like, well, trying to plug it in to different ways, unplug it, et cetera. Because I do feel like it helps to have a good mic to record a podcast. But then we decided, okay, well, let's go ahead anyways to record it because actually I use some tools. That helped with the recording anyways after. And so I shared with you that I use a site called a phonic where I didn't upload and that kind of equalizes the sound and it usually is pretty good. So that's what just happened before we hit record. So yeah, a good mic is [00:09:00] definitely a huge plus, but like you said, you don't need to break the bank. So what do you feel like, and then you actually. Mentioned lighting because we're recording this also on YouTube. What would you say is more important, the light or the sound? Yeah, that's a really interesting question. Thanks for asking. And what I would say about that is, It's usually 50 percent of the, of the success depends on the audio. So even if you have the, like the best camera and your audio is, is, is bad, is poor things won't be you know, presented as, as as, as they should, if you had poor audio. a decent web camera or a decent camera and a decent microphone, if that makes sense. So it's 50 50, it's 50 50, but the audio part, I feel it's more important because people can, [00:10:00] can view and watch and not show crystal clear, clear, you know, image, video on their, on their, on their phone or on their computer, but they don't, they cannot hear a poor recorded audio, if that makes sense. It's really annoying to listen to something that you can't. Barely here or there's like background noise. It's yeah, you get annoyed faster. I think with your ears than with your eyes. Exactly. Yeah. And because we're talking about the podcast, which was mainly An audio experience now, certainly like the, the few years the last few years have become like video. There are so many video first podcasts out there, but at first it was originally an audio experience. So if we consider that the audio experience and the people have you. Plugged in their [00:11:00] headphones and always on the go, they need to have like a great audio and listening experience. Right. Hmm. Yeah. So let's expand a little bit further. So, okay. We know that good sound is important. What else makes a successful podcast in your opinion? Yeah I mean, this is a question that the answer is it depends because success to me, for example, might be different from what you define success to be. So it depends on, on the podcasters goals, objectives. And needs like how the podcast is contribute, contributes to, you know, for example, if those people are business owners it depends for every people is different. But I would say for. People like me or like, like for coaches, consultants, service providers, a successful podcast is [00:12:00] like the, the core of your content is, is, is a channel that you have. build your network on. You can use this channel and this like to, to show up share what you have to, to say about the topic that you're interested in or know more about. And also have this channel be, The core strategy of building your network creating relationships, connecting with people who you haven't had the time like to connect with unless you had the podcast and It depends on many different factors, but I think for business owners, podcasting is, and the podcast is a door opener. It gives you the opportunity to meet with people, connect with people that might also these people be Potential [00:13:00] clients business partners, collaborators, and all of this plays a huge role in networking and you know, growing a business through networking connections and organic ways of growing a business, if that makes sense. Yeah. So, so you basically defined what success could look like. Right. And, and, and now let's go to, well, what makes that successful podcast, however you define success. So by that, I mean, like, you know, content flow guests are a few of these ingredients, right? So you probably have listened to many, many podcasts and. You can tell, okay, this podcast is gonna make it, or this past podcast, I don't know how long it's gonna survive. Right. There's probably some indicators that tell you, yeah, [00:14:00] this is a good show or not so. Mm-Hmm, . Mm-Hmm. . So what are those? So, to that end, I mean I feel like a successful podcast is the, a podcast that can provide for the listeners, can, can share like valuable insights and actually be, Helpful resource, resource for people so that people are listeners and the audience is coming back every week or whatever frequency applies. But for me, a successful podcast is the one that helps me, educates me on something on a topic. I can listen with ease, like without having any audio issues or things like that. And I can also connect and like the guests, like how not the guests, sorry, the host and the guests. I, a podcast, successful podcast to, to my eyes is one that I like the host, how they [00:15:00] present the content how they connect with people, how, you know, their manners and all of that. So yeah, for me, it's all about. becoming a valuable, helpful resource for people so that your show, you know, has an impact on people's either lives, businesses. Yeah. There's, there's essentially, there's To two different audiences or people that are involved in the podcasting experience. I guess there's the guests, right? And then there's the listeners and as a podcast host. Well, you're creating relationships with the guests. Your stream, well, basically looking for guests to bring on to your audience and then you're also creating relationships with your [00:16:00] listeners, which I guess in a way, yes, you're kind of wanting them to. Further engage with you and maybe come into your world and then go on to your gentle sales path. That's really also part of why we're doing this. Yes, we're educating, we're inspiring, but we're doing this in a business context. And so somehow it has to do with our gentle sales path, right? So let's talk first about the guests because. That is something that while you need to make sure that you have guests lined up and, and so how, what are ways that podcast hosts are finding new, interesting guests that, you know, you see with your clients, what are you helping them with? Yeah. Now so here's the thing about finding guests, there are several podcasts, websites, matching websites out [00:17:00] there that you can go in, create an account and you know, So these podcast websites connect guests with hosts, right? So an example of this would be podcastguest. com or podmods. And this is an easy way for people who don't have another way to do it. This is an easy way to find guests. Although with my clients, when the, the last few years, I started to incorporate a more hybrid approach. What I mean by that is because of my client, because most of my clients are business owners or you know, coaches, service providers, and this kind of profession they want to somehow link the podcast into, you know, finding clients or collaborating with people in a way that is mutually beneficial. So that, that's, that's why I figured out [00:18:00] like okay, I need to find a way to. help them find guests, but not just find guests for the sake of finding a guest, bringing them, recording an episode and that's it, but in a more intentional way. Right. And so here's what I recommend for people who want to somehow link the podcast with the business. You can simply create a list of potential guests that you want to have in your show, but with in mind, you would have the people that you either admire or want to work with, the people you would love to work with. And so you are reaching out to those people. That for you feed the ideal client persona that you have and you're reaching out to those people, you're inviting them to the show. Most people will, are likely to say yes, because [00:19:00] it's a conversation, you know, it's a natural way of no, or getting to knowing to know someone or learning from them. So then when you have them on the show, either before or after the interview, or even in a follow up email that you might be sending, you can just mention a simple, gentle, genuine question like you can let them be aware of your, of the offers that you have currently, currently running your services, your website, and you can just ask, is there a new one? And That you think I should talk to, or do you know anyone that might be interested in the XYZ service that I have and is just like asking them if they know someone else, you're not trying to sell something to them. So the approach is actually at least in my opinion, humane, you know, gentle So this [00:20:00] way there is a double benefit to this. You are finding guests to fill up the list of your, of the guests of your show, but you're not just bringing you know, anyone that's might be interested. You're bringing actually people who you admire and you would want to work with. So if this conversation ends up like, if those people are interested. To in working with you, they might, this might be an opportunity for them to get to know you get to know to your, you know, to your personality approach. So either they might say yes, or they might refer you to someone else. And in fact, most of my clients. Use the podcast, utilize the podcast, the power of podcasting like this. Like most of the guests they have on the show, they send them referrals because they had a great experience. Certainly you cannot have someone on your show and [00:21:00] just have them. And then be like forget them. You need to nurture their relationship and keep engaging with them. Keep, you know, interacting with them afterwards, because we're talking about build, building real relationships, you know? So this is the way I recommend people you know, who are interested in linking the podcast to the business. To go about this. Like it's an idea worth considering because I've seen it working with many of my clients. Yeah, that's a, that's a great idea. And I think I, I was trying to remember when I started podcasting and don't remember, but it's, it's at least eight years. I think that I've been podcasting various. Podcasts, and I made the mistake of just randomly interviewing people at least in the first podcast, the, the it was called the introvert best [00:22:00] growth podcast at the same time, maybe I wouldn't call it a mistake because it was for me. Just the networking, just the relationship building, they didn't turn out to be clients, but they helped me create this huge network. Now that I do feel like I, I never need to look for a podcast guests. It's, it's like. As a podcast host, you get so many pitches from people to be on podcasts. And probably out of a hundred, I accept one because they just really did their homework really well. But the other 99, I just don't even reply anymore. Because I, I do have this big network network of people that I feel like, okay, these are aligned people. Right. But I guess what I'm not doing is I'm not like thinking, Oh, could they be clients as much [00:23:00] because I, what I was thinking when you were talking is like, well, the topic of the podcast also needs to be aligned with a topic that your, would be a fit for your clients. Right. Because for me, well, I'm bringing in. Either experts at marketing. So they're like, well, I don't need Sarah's help. Right. There are experts in their own field of marketing of some kind. Or or they are an inspiration for me. And so that's why I bring them in. So there are change makers that I look up to and they, you know, they're probably as few steps ahead of me. And so that's why I bring them. And, and that's also my reason for podcasting is really all the things I learned over the years. So yeah, but the other thing it made me think of when you shared, it was like, well, the frequency of [00:24:00] podcasting, right? When you have to, Look for for client for podcast guests per month, or some people have even 2 shows per week. And then it's a podcast. That's a lot of people. Right? And then really the relationship relationship building gets quite difficult. Difficult. And that's what happened to me when I had four guests per month. And I'm like, I can't, like, it doesn't feel human or humane anymore. It feels like it's just like this factory of people. And so that's why I really slowed it down. And now I just have two episodes per month. And one of them is also a CoLab workshop partner. So I kind of combined that. So what, what would you say about the frequency of. Of shows. So a little bit about what you shared before. First of all, I, I totally agree all of that, that I've shared in terms of the strategy. Certainly the [00:25:00] people that you're reaching out need to be aligned with, with the podcast topic that you have. But yeah, to answer your question about the frequency. I would say that everyone is doing what their best they what it's best for their, you know, for the sanity for that is that fits their schedule. And definitely there is no need to be a by, you know, there's no need doesn't mean that if you don't have a weekly show, you cannot be successful or you cannot achieve your goals, your specific goals. The frequency depends on, in my opinion, on your bandwidth, schedule, purpose, and you know, It's best, what you do, it's best to do what feels right for you, for your specific situation and for your goals. So for example, what you shared, [00:26:00] it didn't feel a line anymore when you had feedback. For guests and like, if you like a factory, so this doesn't feel right. So it's good that you made the decision to go to buy a bi weekly schedule. So, yeah, I'm totally, I totally agree with that approach for everyone that is thinking that. Maybe people will forget about me or a bi weekly show is definitely a consistent, you know, normal paced show and schedule. Hmm. That's good to know. So we talked about the hosts. Now let's talk about the listeners. What would you say there? How do we engage with listeners so that we do bring them into our world and, and maybe eventually onto our gentle sales path? Yeah. That's a, that's a very general question, right? Engaging with listeners. It's a bit hard for pod, for, [00:27:00] it was a bit hard for audio podcasters specifically because a podcast apps, at least most of them don't allow you to interact directly as we interact on social media, for example, with comments and things like that. But. Now, thanks to video podcasting and YouTube, things got easier, but I won't go there to interact like with ways using YouTube and social media, because that's, that's the normal thing. And I like to talk, you know non traditional ways of doing things. So yes, you can prompt listeners to follow your social media. Or watch on YouTube and interact with you this way. But what I would like to share with you is an overlooked strategy, an overlooked tactic that people often, you know don't talk about, which is a simple [00:28:00] form, written form on your website that you can have. If you're thinking, yeah, but the form of people you need people, I need from people to go to my website, fill out the form. Too many steps. Yes. Too many steps. But I like to have different things for people to take action on. So you can have a dedicated page on your website, for example, that might be something like yourpodcast. com slash question or slash listener And you can have a written form there for those who are interested in filling out the form and asking a question. And we can have also something like it's a plugin, a web plugin called the software that you can install called, for example, Speakpipe. There are several others where, listen, you install this plugin in this page under or below or above [00:29:00] the form, doesn't matter. And people can just press record from their phone or computer and record the voice note, which is It's powerful because if you can get people to go to this, to this page and just click record and record the question, this means like direct interaction and engagement from your listeners. And what you also are doing with this way is you are collecting real feedback data Having the chance to feature them and give back to your audience, feature them, feature the voice notes, the voice note that they recorded on your show. So yeah this is, this is really. A strategy that we, we've started implementing with some of my clients and we've seen that it's a bit tough to get listeners to go to this page. Yes. [00:30:00] But if you are, if you think of this page as your main call to action on the show and Also, if you have the chance to promote this page in other places that you might be speaking people who are interested, genuinely interested in, you know, interacting with you will definitely take the time to press one button and record a voice note. I'm laughing because I actually do have that set up on my website. And I didn't even know the link, so I had to go look it up and it's like this long link. So yeah, I need to create a permalink, like a shortened link for it. And I need to actually mention it on the podcast, right. It's not enough to just sit there on the website. But yeah have it, have it as one of the call to actions is such a good reminder because I remember like when I first installed it, I love getting those messages. It's like. [00:31:00] Oh my God, there's people listening. , . And it was great. But yeah, I need to, I need to implement that. So if you're listening, watch out. I don't have a now because the link is way too long, but I'll mention it on the, on the next episode. Definitely. So yeah look out for that link and, and please leave me a voice message. They make my kids. So yeah, great, great tips. So that's one of those ways that we can engage. One of those ways. And people, yeah, as you said, people forget, like you, you install something or you create a way and you don't even mention it on the show. So how do, do listeners, you know, are aware of this method or of this thing that you are suggesting to, for them to do. So yeah either on the show as a call to action or. You can even, you know, talk about it in interviews, workshops, whatever you have, because people will interact like trust [00:32:00] me, they do. They will do. Yeah, I love that. I was just thinking also and, and I don't have that. or anything, but I'm playing with creating a chat bot for my community based on my books and my podcasts and everything. So I train the chat bot and then becomes a resource for members of the community because they can ask questions and the bot will basically give them information, but all based on my. Right. And so I'm thinking that maybe there's some way to use a public chat bot on the podcast as well, so that they could go back into older episodes and, you know, look up things like. Who, you know, who talked about this in this topic, and then the bot would go back and give them the information on on that. I love [00:33:00] connecting AI in a very human serving way. You know, it's like. Okay. Yes, it's AI. Okay. It's not a real human, but it helps us humans. Right. Because it, it brings us that information that we're looking for. So I was just, yeah, as you were talking, like, huh, I wonder if that's a really interesting and amazing idea. I don't know of a software that does that, like directly connected, connecting to to be connected to the podcast, but I can definitely look it up and let Yeah. But I will love that. Like it's, it's really helpful to know because now the burden is on the host. For example, if you want to mention older episodes, you need to grab the link, put it in the description, mention it on, on the, on the, on that episode that you can find links or episodes mentioned in the description. Because you need to let people know, right? [00:34:00] Otherwise, how do they know? So, yeah, I love this idea because it literally, it's, it's really helpful. Yeah. Two tools that I'm using or that I'm experimenting with are one is called right sonic, and it came out with the first. Chatbots and and the other one is called creator. io. So I'm looking at those and then what you mentioned to find the links, you know, to other episodes, I'm using chat GPT for that already, but you have to have the paid version for that because otherwise it doesn't provide you with links and that's the whole point, right? Yeah, yeah, yeah. That's the whole point. Yeah, yeah, yeah. This is great. What about, since we're talking about, okay, we're talking about AI, but we're mainly talking about humans, so what about stats? Do I need to worry about stats? How often should I be looking at numbers or should I just forget about them? People, people [00:35:00] love looking at numbers, right? We love looking at numbers. I don't. Oh, okay. Yeah, that's, that's great because I don't either, but most people some people, not most, but some people get a little bit, you know obsessed with numbers because they do want to download, they do want the listeners, but especially in the beginning, I recommend not looking at numbers at all, because they will create more stress and overwhelm than be helpful, you know? So, certainly statistics and, and, you know, analytics are great for People who have been podcasting for a while have an established audience and they want to know where do they people, where do these people are tuning in? Like how off, how long do they listen to? Is there a point that they left off? Should I [00:36:00] you know, do something for, to make the come back and come back and things like that. But this goes Once you have an established podcast, an established audience, and you know what you're doing, you can definitely have a look, for example, once a month and either do it yourself, or if you have a manager or someone else that is helping you have a meeting and, or with yourself and, you know think of the numbers and things, think how you can refine things that you're doing in the podcast. To help increase those numbers and make them go up. But yeah, I yeah. This is my simple opinion on that. Yeah, thank you. I, yeah, I'm, I don't remember when I last looked at them, but it's, oh, I do remember. Actually, it was when I changed from four podcasts to two podcasts, because I, I did a [00:37:00] test and said, okay, I'm going to do, you know, six months of that and then see where the numbers are. And the numbers didn't change. Yeah. So I had, that's amazing. I had less. And the numbers stayed the same. So I was like, well, okay. They didn't increase obviously, but the people still. And you know, so yeah, to me it was like, okay. But then. Maybe the last point I want to address, because one of my favorite podcast hosts and a past business coach, Jenny Blake, she has two podcasts. One is called Free Time and the other one is called Pivot. And she just announced that she's going to stop both podcasts and take the pause and she's been podcasting also for a very long time. And so, the question, I guess, is like, well, And I think she [00:38:00] was, like, really going all in. And she said it like that. She was going all in and probably hoping to have sponsorship and make it the, you know, her business, basically. And so that's a complete different strategy. Right? It is if we compare, podcasts with the, you know Rogan, what's his name? Yeah. Sorry. I forgot it. Joe. Joe Rogan. No. Yeah. I think so. Sorry. Joe Rogan. Joe Rogan. Yeah. Is it Joe Rogan? Yeah. So if you compare with those big guys, then obviously, You know, we, yeah, it's not even worth getting started. Let's just say, so it really depends. I guess we're coming back to this definition of success. How, how do you define success? Do you want to make money on this podcast? Well, that's a different ball game, right? If the, the podcast itself, [00:39:00] and I'm not talking getting clients, but the podcast itself, if you want to hit sponsorship. Completely different ballgame, so that's not what we're talking about here but it's important to be realistic about this goal. And that's also one of the reasons why I reduced to two episodes, and then in a way I almost reduced it even further down because now One of the episodes is also a collab partnership that I do for the workshop. So it's kind of like two in one. And so I really just reduced the time commitment for my podcast because, you know, it's like, that's what you do. It's like, well, you, you either invest time. Or money or money. Yeah. And then you see what comes back. So yeah, do you have those kind of conversations as well? Clients to really make sure that their expectations [00:40:00] are aligned with what what it is. they can get out of this podcast. Definitely do. And those conversations usually come up from people who have been podcasting for a while, for a while that now they want to, you know, have sponsors and make a little money over all of the podcast, which is definitely but there are a lot of factors, like it's a whole nother conversation, talk about sponsorships and how you can get sponsors or even getting on a network. There are different ways that you can make money over the podcast, but I wouldn't say that a podcast can like sustain you can bring you, you know, a sustainable amount of money each month to, you To be actually sustainable to become a business or at least I, I haven't, like, I haven't worked with those big guys who, who are making money, like even just with an episode, but yeah. [00:41:00] So That is the reason I recommend going more and focusing more on the building relationships aspect and even getting clients rather than, you know, focusing on sponsorships, ads, and ads, yeah, definitely ads is, ads are helpful. I, I recommend. People to have like more of a self promoted ad self, you know ads about your offerings, promotions, or collaborations with someone. But yeah, I wouldn't recommend someone to start the podcast if the, the ultimate goal is to make money off of it or, or make it a business because it's not impossible, but it's, it's really tough and it takes a lot of time to get there. Yeah, thanks for thanks for being real. I think that's yeah, really important here. As [00:42:00] we're wrapping up 2 more questions. Where do you see the future of podcasting? And then I'll ask you the last question, but let's go there 1st. The future of podcasting. So that's really interesting. I feel like podcasting is going all in, in the video aspect. So I feel like many audio podcasts and audio shows will be You know, we'll switch to video first shows because of the recent changes of Google podcast shutting down and YouTube taking over. And it makes sense like for audio shows to become video first shows. So I feel like the interaction part and the engagement part will become more. Will become easier if we're thinking that more and more shows are becoming video shows. So, you know, [00:43:00] the, the, these difficulty that has been. So far to connect and interact with listeners will be easier, I guess. And yeah I think that more and more shows will also be able to make money off of the podcast or to, you know, To achieve their objectives, whatever they are because the features and because of the expansion, you know, of, of podcasting features and YouTube is investing so much into podcasting. So I think the industry will be will grow like, Has been growing rapidly, but the, the growth will continue to surprise us with the power of podcasting. Nice. I'm glad I'm I made that switch and I'm posting everything on YouTube as well. Yeah, yeah, yeah, [00:44:00] definitely. Well, this has been really, really great. Thanks so much for, for being here and answering the questions that y'all had about podcasting. Podcasting. I always ask one last question and that is what are you grateful for today or this week, Krista? Oh, that's a wonderful question. So I'm grateful for it's not related to the business. I'm grateful for having my business and for all of my clients that I adore, but I'm most grateful for becoming a mom and, you know, getting to know baby that I just love so much and grateful for having a family, you know? So yeah. Wonderful. This is what I'm grateful for. Yeah. Is he sleeping right now? Is the baby sleeping right now? No, no, no. The baby is, is out for a walk with his dad. Yeah. Yeah. Wonderful. Well, thank you so much [00:45:00] for, for being here, Krista. It's been a pleasure. so much for having me. It's been really great, great to talk to, talk with you and talk about a little about podcasting. I hope listeners find it helpful. And yeah, it's been great. Thank you, Sarah. Thank you. And I, I will mention all the links where people can find you in the intro and the outro. Yeah. Thanks so much. Bye. Bye. Ep 188 outro: I hope you got some great value from listening to this episode and can apply it to your own business. Of course, especially if you're thinking about starting a podcast. I don't know if I really underlined it as much as I wanted to. Is that for me, my podcasts, because I did at least three really helped me not just with authority, but creating these deeper relationships with [00:46:00] people that before I just didn't have any way to connect with. So I'm super, super grateful for, for the podcast and still enjoy it. In order to find out more about Krissa and her work, you can go to krissastow. com. And if you're looking for others who think like you, then why not join us in the Humane Marketing Circle, which Krissa is also a member of. Right now, we're starting to plan our next community event, the Humane Marketing Circle Expo, an event by members, for members, and the public. And the topic this year is business with heart, putting humans first, we can't wait to invite you to a week full of our members, events, workshops, roundtables, and lots of moments to discuss and connect. And if you'd like to be part of it from the inside as a member, well, Now is the right time to join us. We'd love to have you. [00:47:00] Besides this event, we also meet at least twice per month. Once for a meetup around the business topic and once for a workshop with an aligned speaker. If you haven't found your community yet. Well, consider joining us if it feels aligned. It's much more than marketing. It's really humane business altogether, business for humans. More details at humanemarketing. com forward slash community. You find the show notes of this episode at humane. marketing forward slash H M 1 8 8. And on this beautiful page, you'll also find a series of free offers, such as the humane business manifesto and the free gentle confidence mini course. As well as my two books, Marketing Like We're Human and Selling Like We're Human. Thank you so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the [00:48:00] planet, because we are change makers before we are marketers. So go be the change you want to see in the world. Speak soon.
We have a very special guest with us this week named Krissa Rossbound, who is a veteran and the Senior Style and Design Editor for Traditional Home Magazine, and we are giddy to have her here. We discuss topics such as how the current state of this country and the education system doesn't favor art or prioritize helping people develop their own personal style, so it's a journey on which one has to go the extra length in order to discover for themselves. Listen to how we discuss traditional design and how to go all about it in today's market. Intro 0:00 Working at Traditional Home 1:00 About Krissa and her journey 4:00 Cultivating personal style 7:10 What separates Trad Home from other publications 18:00 Difference between publication print and online presence 23:20 Being featured in print 25:35 The white kitchen 33:00 How far ahead traditional home is working 37:20 Accessing different magazines 42:00 Email for Traditional Home 45:50 What people should spend their money on 51:40 Finding a great photographer 60:30 “Something that I've learned to do over time is really edit myself and learn to pause for a moment, enjoy what I'm looking at, realizing I really don't have to take this home with me. I'm going to look at it wherever it's displayed and maybe take a picture of it and remember it that way, but I don't have to bring it home with me because you do that and then sometimes it just doesn't work, or you didn't really actually want it, and I think that hearkens back to that idea of understanding your personal style.” 13:25 https://www.instagram.com/alicelaneinteriors/ https://www.instagram.com/alicelanehome/ https://alicelanehome.com/ https://www.facebook.com/AliceLaneHome https://www.pinterest.com/alicelanehome/ https://www.youtube.com/alicelanehomecollectionsaltlakecity News Letter: https://manage.kmail-lists.com/subscriptions/subscribe?a=HZENWY&g=PFcqV5
Toronto based Film, TV, and Theatre actor, George Krissa is Baring It All with Call Me Adam. He most recently starred in Hallmark's The Holiday Sitter alongside Jonathan Bennett, making history as the network's first ever LGBTQ+ lead romcom.Now George is coming to New York City to make his cabaret debut at Chelsea Table & Stage on September 23, 2023.In this interview, George is baring it all about:Creating his upcoming cabaret showSinging showtunes with Jonathan BennettHis love for potato chipsCountry MusicLife on the Prairie So much moreMore on George Krissa:George Krissa is a Toronto based film, TV, and theatre actor. Most recently starring as Jason Devito in Hallmarks The Holiday Sitter alongside Jonathan Bennett, making history as the network's first ever LGBTQ+ lead romcom.As a musician, theatre artist, and actor, George has had the pleasure of performing for audiences across Canada and in the United States. Notable credits also include starring as Rocky in The Stratford Festival's record breaking production of The Rocky Horror Show, Tommy Albright in The Shaw Festival's production of Brigadoon and was the recipient of The Musical Stage Co.'s Banks Prize award for theatre artists.George has appeared on screen in Hallmark's Roadtrip Romance, Lifetime's Trapped with my Husband, CBC's Coroner and Murdoch Mysteries, and Breakthrough Ent.'s The Dwelling.Special Thanks:Dan Fortune, Fortune CreativeTheme Song by Bobby CroninPodcast Logo by Liam O'DonnellEdited by Adam RothenbergConnect with Me:Website: www.callmeadam.comFacebook: @CallMeAdamNYCInstagram: @CallMeAdamNYCMentioned in this episode:GME (Good Morning Entrepreneurs) CommericalI want to tell you a personal behind the curtain story that I may not have fully shared here. For the past two years, I have been part of an amazing community built for and by entrepreneurs called My Sexy Business. We have a wonderful weekly live streaming show called GME (Good Morning Entrepreneurs). As an Associate Producer and Roving Reporter, I can easily say this show is for you, the entrepreneur who is in search of community and getting your questions answered. Our Co-Hosts and Roving Reporters share life experiences that will hopefully make you feel less alone on your entrepreneurial journey. We'd love for you to join us every Friday at 8 a. m. Eastern Standard Time at https://www.mysexybusiness.com/gme
Life can feel like quicksand sometimes as we chase those we compare ourselves too. The relationships, the corporate ladder, the "supposed to be" life our parents modeled for us. It's soul sucking and exhausting to say the least. Today my dear friend Krissa and I deep dive into unlearning who we are in order to become who we are supposed to be. Krissa's purpose is to reconnect humans to their most optimal human condition through movement, mindset, and energetic alignment.
Actor and hunk man GEORGE KRISSA joins PLT today! We chat being single for 28 years, George and Jonathan Bennett's kiss in Hallmarks first ever queer lead love story, The Holiday Sitter, Ryan gets asked to go pantless in the woods and Amy turns into a true PLT infront of Fred Armisen.
George Krissa is an actor and musician originally from Lashburn, Saskatchewan, Canada, a small town of just 700 people. Krissa is a classically trained singer and studied voice at Grant MacEwan University in Alberta, Canada. --- Send in a voice message: https://anchor.fm/steven-cuoco/message Support this podcast: https://anchor.fm/steven-cuoco/support
Let's celebrate the premiere of Jonathan's Christmas Rom-Com movie “The Holiday Sitter.” This week we are joined by Jonathan's co-star and on set husband George Krissa! Find out all about George and his journey, why Jonathan calls him a “unicorn” and get some behind-the-scenes stories from Hallmark's first Holiday movie starring and centered on an LGBTQ+ couple. See omnystudio.com/listener for privacy information.
A Little Wray Of Sunshine: Inspirational stories from everyday people
Justin Deurmeir shares his story of how he and his wife Krissa were preparing for the prospects of bringing their second child into the world. "You really start coming up with this dream of what you're going to do with these little children and what it's going to be like as you raise them." Twenty weeks into their pregnancy, they received heart breaking news about medical complications that would change their lives. "Choose to live because you are alive,.. choose to live the best life, choose to enjoy, choose to laugh, and smile, and love, and care for those around you because you're here and other's aren't." - Justin Deurmeier
We have a jam-packed call-in show for you with some of our amazing patrons Keron, Krissa, and Nicci! (3:30) - AITA my mom took my son to multiple doctor's visits and I didn't know until today when I got a call saying I owe $1000 in medical bills? (36:11) - WIBTA if I told my mom that my little sister isn't 'just special-needs' and that she is just a spoiled brat? (43:21) - AITA for watching and doing nothing to help my husband when he was extremely ill? Thanks for listening, gang
Michael and Krissa are joined in the studio by David Willing, director and co-writer of SURROGATE, an independent ghost horror currently screening at the Sun.
Michael and Krissa are joined by filmmaker Bert Murphy to talk about his documentary. They also chat all things Sun, Mighty Ducks and aviators.
Michael and Krissa chat all things Academy Award nominees 2022…..in depth, not, fun…maybe!
Guests: Roman Lakhnyuk - Edmonton Resident, travelling to Poland to help family escaping Ukraine. Janice Krissa-Moore - Edmonton Resident.
"Death By Stereo"... If you know this reference, then you'll know at least one of the films Michael and Krissa are chatting about in this episode.
Michael and Krissa get back to the studio to discuss all things Beatles, upcoming movies and Gregorian chants!
Michael and Krissa catch up on all the new films popping up at the Sun and Williamstown outdoor cinema this week.
Michael and Krissa give a wrap up of all of the upcoming films released this Christmas.
Michael and Krissa catch you up with all the news from the Sun in Yarraville this week.
Well you know what the new saying is "sixth time lucky"! Welcome back with Michael, Krissa and Anne.
It's 1984, you're a teenager that's moved to a country town, what do you do? Ya bloody dance that's what. This episode we are joined by one of our favourite people Krissa from the sun theatre to talk all things FOOTLOOSE. We discuss awesome tunes, a somewhat psycho love interest, tractor chicken and Kevin Bacon baby! If you have a moment please drop us a review, (kick off those Sunday shoes and drop us 5 stars) Support local cinema! Especially in these most heinous times. www.suntheatre.com.au @suntheatre on insta Listen to the sun sessions podcast on all your favourite pod catchers! Email us at: sandimasfilm@gmail.com Twitter: @Sdfspod Instagram: @Sandimasfilm Facebook: www.facebook.com/sdsfpod At SDSF, we acknowledge and are grateful to our first storytellers, the Wurrunjuri people of the Kulin nation, the traditional custodians of the unceded lands we are recording on.
It's National All or Nothing Day, and Joe from Store 581 in Marshalltown, Iowa, gave his all as our Associate Caller of the Day. Joe is a vendor for General Mills and gave a shoutout to his wife, Selena. Lee from Store 1015 in El Paso, Texas, gave a shoutout to Store Manager Johnny while Sheila from Store 632 in Mount Pleasant, South Carolina, and Josiah from Store 3287 in Lewisville, Texas, each gave shoutouts to their whole stores. In Milestone Minute, we celebrated some big numbers, including 30 years for Teresa from Store 4286 in Montgomery, Illinois. Both Mary from Store 1351 in Beckley, West Virginia, and Krissa from Store 605 in Savannah, Georgia, celebrated 20 years. Bo also introduced the new Latin song, “Don't Go Yet” by Camila Cabello. Now, don't go missing tomorrow's show.
FH og Rosenborg mætast í Kaplakrika á fimmtudag kl. 19.00. Senterarnir Lúlli Arnars og Jón Erling Ragnarsson komu í upphitun til Jóns Páls og Krissa og ræddu m.a. um ógleymanlega kvöldstund í Vínarborg 2013, Evrópuleik gegn Barcelona 1990 og að sjálfsögðu möguleika FH gegn Rosenborg í komandi átökum.
This week Michael and Krissa are talking all things food. Chef Out West with Paul from the Maribyrnong City Council, Willy Wonka and the Cans Film Festival.
Michael and Krissa are happy to be back and chat about everything that's going on at the Sun.
Stórleikur á laugardag kl. 16.00 þegar KR mæta í Kaplakrika. Atli Guðnason og Halli í Botnleðju mættu til að fara yfir herlegheitin með þeim Jóni Páli og Krissa.
This week it’s Krissa and Amy 'with a mic’ and a Q and A with Eric Bana discussing all things THE DRY.
Michael and Krissa chat all things that have been happening in the world of the Sun this week.
When you are named in a list of the world’s most beautiful cinemas, then it’s time to celebrate. This week Michael and Krissa chat all things beautiful cinemas and wonderful films.
Michael and Krissa chatting all things film. Williamstown outdoor update and other fun stuff.
Krissa kom og ræddi við okkur um sjónvarpsþættina Vinátta.
Mandela effect er þegar stór hópur fólks á sameiginlega minningu af atburði sem að gerðist aldrei og man atburðinn í miklum smáatriðum. Hundruðir fólks eru handviss um að það hafi orðið vitni af því þegar Nelson Mandela lést í fangelsi árið 1983 þegar hann í rauninni lést ekki fyrr en árið 2013. Svo er annar hópur sem er handviss um að bíómynd sem að heitir Shazaam hafi verið til en engar upplýsingar eru til um myndina á netinu og Zimbad sem átti að hafa verið aðalhlutverkið heldur því fram að hann hafi aldrei leikið í Shazaam. Mirror mirror on the wall er líka eitthver tilbúinn ruglingur, það er í raun magic mirror on the wall. Ekki treysta heilanum sagði einhver vitringur, aka. Krissa rokk.
Join the fun of talking Holiday traditions! Amanda and Krissa talk about their childhoods, now, and what they love about this time of year. Don't forget the adventure! Can you guess what it is this month? Happy Holiday Season everyone :)
We're back. After a long break Michael and Krissa are here to fill you in on whats happening at The Sun. This week we chat with Rams director Jeremy Sims and its star Michael Caton.
Krissa doesn't know. It has been way too long since watching the movies to now talking about them when there is so much confusion and unanswered questions. She apologizes to all the Potterheads and LOTR and The Hobbit lovers for this very sad chat. She will watch them under the supervision of Amanda next time and give a correct good review down the road.contact email:podcast.simplyliving@gmail.comInstagram and Facebook username:simplyliving.podcast
In today’s episode, Krissa shares with me her biggest tips when it comes to bringing a human element to the content you put out and how to consistently produce high-quality content. We’re talking about creating a work-life balance and why interior design doesn’t have to be “frivolous” like some people think. We explore how to design for the five senses and how design is much deeper than aesthetics. This episode is basically a masterclass, y’all, so make sure you have a pen ready to take notes! Get full show notes and more information here: https://rachelcannonlimited.com/41
In this episode Krissa Randolph and I chat about her plans to teach civics and digital literacy in an online environment, using sketchnotes to help plan and deliver lessons, and also how students might use that skill when completing assignments. We’re catching Krissa at the beginning of her journey through the course An Introduction to Visual Note-Taking, so this is a great episode for setting goals and intentions prior to jumping into a learning experience.Show notes: https://www.verbaltovisual.com/10Support the show (https://verbaltovisual.mn.co)
As the Sun Theatre goes back into lockdown, Michael and Krissa chat about how they are feeling about it all.
In this week's episode, Becca and Andrea interview Krissa and Karen Lamore. Krissa and Karen lead us through the topic of evolution and what that means for a mother-daughter relationship. Join Becca and Andrea as they learn about Krissa's 4 years in Hawaii where she went to WOOF (Work on Organic Farms), came back with a financé, and was supposed to travel around the USA in a trailer...but Krissa EVOLVED and it ended up being a transition into the passion-filled life that she lives today. Tune in to hear about Krissa's journey and how her mom, Karen, guided her through it. Karen explains how the best way of helping in that time of evolution was not by dictating how she thought or wanted Krissa's life to go, but by asking her questions so she could answer to herself what she really wanted and needed most. Evolution is something that everyone goes through, in all phases of life...after all, it is human nature. Evolution is not easy; it often comes with frustration and pain, but always results in the satisfaction of getting closer to our truest selves.Instagram: @dearmom_lovedaughterFacebook: @dearmomlovedaughter
In the lead up to the Sun Theatre reopening, Micheal and Krissa chat with Kitty Green, one of Australia’s most exciting filmmakers and director of THE ASSISTANT, which follows a day in the life of a junior assistant to a powerful entertainment mogul, a #metoo movie for our times.
The Sun Sessions are delighted to be joined by National film reviewer Leigh Paatsch, chatting about film reviews (clearly!), cinemas coming out of COVID, Christopher Nolan and a whole host of other fascinating things! Joined by the always awesome Jane Allsop in conversation with Michael and Krissa.
Michael, Jane Allsop and Krissa are excited to announce the cinema’s reopening and all that it entails!
June 5 is thought to be Ferris Bueller's actual day off, so let's celebrate with a fantastic chat about this and many other fun things with our new bestie Jane Allsop, actor and filmmaker Damien Walshe Howling and of course Michael and Krissa.
Remember how you felt after you watched MIDNIGHT EXPRESS? Well imagine if that story was your story? In this episode we are joined by Billy Hayes, whose real life story is what the film is based on! Michael and Krissa are also joined by Matthew Hardy as we delve deep into Turkish prison, drug smuggling and escaping prison.
LOOKING FOR ALIBRANDI turned 20 years old this week and we are here to celebrate. Michael and Krissa are joined by our mate Jane Allsop and the most delightful Pia Miranda, star of the film. We chat all things Alibrandi and sneak in a few questions about survivor.
Michael and Krissa are back in Cinema 9 and joined by one of our favourite people Jane Allsop (Blue Heelers, Rake). We all watched CONTAGION and chat about our thoughts as well as what we have been up to in isolation.
Amy and Krissa are left to their own devices this week to discuss the Sun Theatre's new films.
Krissa Tuten Camp 2012 Krissa Tuten Preaches Youth Camp 2012