Small Business in Small Bites

"The Mission of the JP Revolution" podcast addresses the challenges small businesses face in marketing and advertising, overshadowed by more giant corporations' prowess. The episode delves into the evolution of advertising tools from newspapers to digital platforms, highlighting small business owners' struggles to keep up. It emphasizes the critical need for understanding the psychology and impact of marketing tools, not just their operational aspects. The podcast encourages listeners to join a movement to empower small businesses through better marketing strategies, positioning them competitively against more significant players. This call to action is a plea to spread awareness and support local businesses.

Small Business in Small Bites has helped small business owners all over the world better understand their customers.  WakeUp2Success has helped many of those same business owners deal with the internal stresses of running their businesses.  Now both are being combined into a new more complex podcast and platform called The JP Revolution.    The JP Revolution aims to give the power back to small businesses that are being overwhelmed by the marketing power of big corporations.  It's only through a better understanding of the science of marketing and advertising will those small business owners come to recognize that knowledge will help them overcome the endless resources of the big guys.

One of the biggest obstacles many of us face on our way to success is the simple fact that we like to stay in our comfort zone. It takes a lot of determination and willpower to take chances, risk rejection, and do the extra work needed to be successful. Many of us often fall short. Dreams were never earned inside of the comfort zone. You have to be willing to push yourself beyond those invisible boundaries. In this episode, we take a look at just how important it is for you to get comfortable being uncomfortable.

Do you understand your customers? One of the most important aspects of taking your business to the next level is having a good awareness of how your customers make decisions about whether or not to use your products or services. Unfortunately, many business owners mistakenly think they know what's going on inside the minds of their customers but have misread the situation entirely. So much about marketing and customer decision-making is counter-intuitive. What seems to be happening on the surface si rarely what's going on. Take online search (Google), for example. There is no question that in today's world if someone needs something (and doesn't know where to get it) they immediately do an online search. Your business name has to be on the screen when they search for your services/products. However, that's far from the whole story. They still have to choose you over all the other options that show up. In today's episode, we delve deeper into just what happens next. What you might find out is that all those advertising options you swore didn't work, just may have been working after all.

"Imposter Syndrome" is a real thing. Because we know our own weaknesses, it's very easy for us to look at others as knowing more than we do... even when it comes to our own product or service. We walk around convinced that someone is going to see behind the curtain and realize that we don't always know what we are talking about. It's almost always not true, of course. That's another way our inner voice works against us in our pursuit of success. The truth is that unless we are really bad at what we do, we are almost always the most knowledgeable about our business in nearly every situation. In this episode, we explore the importance of owning that expertise when you are trying to make a sale. The customer is looking to you for help. They need your confidence and knowledge before they will feel comfortable buying from you. It's not the time to deny your expertise.

Frequently the sales process is portrayed (and perceived) as a confrontational encounter. A mano-e-mano battle between the person with the goods or services versus the one with the money and the need. At least, that's the way many who aren't comfortable with the process like to see it in their mind. This image allows the would-be salesperson to assume a "noble" position when walking away from a possible transaction. "I am not one of THOSE salespeople," they will proudly proclaim when their fear of confrontation costs them a sale. Top-level professional salespeople realize a different truth. The ultimate goal of the sales process is to create a win-win situation, and it's to negotiate a deal that will leave both sides satisfied. This episode looks at some of the basic steps needed to achieve this genuinely noble result.

Achieving the level of success that every entrepreneur-minded person dreams of always requires a mastery (or at least a proficiency) of sales. It is often a fear of sales or fear of coming off as a "salesperson" that derails many dreams. Once you convince yourself you are not good at selling; that voice inside your head will begin to shut down your biggest plans. In this episode, we continue our look at some simple tips that will help you become more confident in your ability to sell. Ironically, the first step to gaining confidence in selling is to portray confidence while selling.

One of the biggest mistakes any salesperson makes is to spend way too much time talking about themselves and their products. No one likes to listen to someone talk about themselves. As hard as this is to hear, they don't care about your product or services. What they do care about is exactly how your product or services can help them. Everyone either has a problem they don't want, results they are not getting, or both. If you can aid them with either of those, you are worthy of their time, their attention, and their money. In this episode, we discuss the importance of weaving exactly how you can help the customer through your entire presentation. Often, we assume that the customer will be able to connect the dots between our products and their problems. In many cases, there is a bad assumption!

Most news salespeople are terrified of coming across as "too pushy". They have visions of the old used car salesman in the plaid jackets seen in hundreds of movies and TV shows. To avoid being that person, they almost always err too far the other way. They become so passive that they never make it any further than the first objection. That would be okay if objections always meant "no". However, this is seldom the case. In most instances, an objection is a quest for more information and really the beginning of the sales conversation. To void being "pushy", you want to make an effort to truly understand the customer's position and then help them overcome whatever barrier is preventing them from moving forward with the purchase. In this episode, we break this process into two simple steps: validate then conversate.

Truly great salespeople have three distinct skill sets: the ability to educate, the ability to persuade, and the ability to make the client feel comfortable enough to buy. Often, the first two make up the easiest part of the sale. If your product/service is good and you are a confident salesperson, it's relatively easy to persuade a customer they need what you have to offer. However, the customer's personal insecurities often block the sale. They convince themselves that they aren't qualified to make such an important buying decision. Those insecurities often lead them to avoid the risk and abort the purchase. In this episode, we focus on the language and empathy needed to make the customer feel comfortable with making a decision to purchase.

In almost every episode of this podcast, we discuss the myriad of ways that you can get your head ready to take on each day. The one thing that works against us all in that regard is the fear and uncertainty that comes with the "sales" part of growing your business. Starting today we are going to have a series of daily sales tips. The more confident you are with selling, the easier it is to focus on other things. Today's lesson is all about understanding that just because a customer doesn't say yes immediately doesn't mean he isn't already sold.

When you remember the person you were twenty years ago, are you thankful for the decisions you made back then? Or do you wish you had worked a little harder, treated people a little nicer, and made smarter, more productive decisions? Would your life be better today if you had just focused a little more on building your foundation for success? Perhaps, if you had known then what you know now, you'd already be retired living the life of your dreams in some exotic location. Now let's flip that around. Right now, you do know what you need to do to be successful. Are you taking the right steps to ensure your well-being in the decades to come? In this episode, we fast forward to You in twenty years and pose to him or her the same questions we just asked you. Will they be thankful for the work you are putting in today? Will they be proud of the decisions you are making right now concerning your growth and success? Today is your chance to do something that they will be grateful for.

How many days go by where you get caught up in the day-to-day grind and fail to do even one thing that moves you closer to your goal? Each day that plays out that way pushes reaching your goals one day further away. Eventually, most people just give up because it never seems they are making any progress. In this episode, we focus on one simple fact... anything you do toward your goal, no matter how small, moves you closer. Accomplishing at least one goal-driven task each and every day will give you that sense of progress and the confidence you need to keep moving forward.

How many days go by where you get caught up in the day-to-day grind and fail to do even one thing that moves you closer to your goal? Each day that plays out that way pushes reaching your goals one day further away. Eventually, most people just give up because it never seems they are making any progress. In this episode, we focus on one simple fact... anything you do toward your goal, no matter how small, moves you closer. Accomplishing at least one goal-driven task each and every day will give you that sense of progress and the confidence you need to keep moving forward.

One of the saddest things about the business world is how many potential entrepreneurs who are amazing at what they do watch their business fail because they don't know how to run a business or are afraid to take the risks needed to be successful. Comfortability and complacency can halt the growth of any business in its tracks. When this happens, the one-time dreamer can become just like every other 9-5 employee working for a paycheck. In this episode, we present three questions that will help you determine if you are truly an entrepreneur building your dreams or have slipped into a self-employed employee in a dead-end job.

Nothing can take the wind out of your sails faster than unexpected problems in your business. There's always some client that won't pay, a vehicle that breaks down at the worst possible time, or an employee who just up and quits. These headaches usually occur at the worst possible times. They make it very hard to stay positive and grateful. In today's episode, we take a look at the single most effective way to ensure that these setbacks don't disrupt your momentum and/or your mood. The best way to eliminate the unexpected is to simply expect problems. Problems are just part of life and certainly part of the business. You may not know the specifics of the problem heading your way, but you know something's coming. It always does. If you accept that, you are better ready to deal with the problems when they happen because you have taken the stress out of the equation.

The average life span is about 75 years. When you take away the first 20 years when most of us didn't accomplish a whole lot, that leaves 55 years to accomplish everything we want to accomplish in life. That's roughly 3-million minutes. You take away the time we spend sleeping, it's a little less than 2-million. Seems like a lot until you start thinking about how many we waste each day doing things that don't move us any closer to our life's goals. In this episode, we take a look at some ways to get yourself in the habit of using every second available to you to accomplish all the things you want to in life.

Success never lives within your comfort zone. When you are trying to achieve something great you have to be willing to do things that scare the heck out of you. You have to be able to make yourself takes chances that curl your insides. If you can't do that, your dreams will never get out f the starting block. In fact, that's how you know whether or not you're dreaming big enough. If your dreams don't scare you, dream bigger. In this episode, we take a look at how to know if your dreams are worth pursuing. You need to know that if they are big enough, they won't only scare you but those who love you as well.

Why are we so hard on ourselves? That's one trait we all naturally share. Given the choice between focusing on something positive we accomplished or something we failed to complete (or complete right), we will always focus on the failure. Research has shown that if given 100 tasks of which we finished 97, we will worry extensively about the three left undone. In our minds, we will declare the entire endeavor a negative experience. In this episode, we focus on the importance of shifting this perspective if you wish to keep plowing forward to success. Celebrating our wins releases endorphins into our system. As with all habits, this rush of endorphins can drive out behavior to repeat the experience. The next thing you know you are addicted to success.

When you are building a business, it can be so easy to get so caught up in doing the work that you forget to take any time for yourself. When you do take some r&r, you feel so guilty about it that you don't allow your brain to get the rest it needs to function at its best. If you are a parent, this guilt is ratcheted up a notch. You feel like you are forsaking your family if you spend any of the time you are not working by yourself. However, more and more research is indicating that alone time is essential for you to be at your best. Your brain simply needs time to process all of the nuances of growing your business. In this episode, we focus on just why that time spent in your own thoughts away from the distractions of others plays such an important role in your business growth.

One of the toughest challenges for an entrepreneur is trying to decide when to take risks. Unfortunately, there are very few stories in the annuls of business history that tells of great business leaders who drove their companies to massive success by playing it safe. Playing it safe is a perfect strategy if you are completely satisfied with the status quo and have no aspirations for the future. That doesn't exactly describe the temperament of the normal listener of this podcast. In this episode, we break down how to first determine if a risk is even worth considering. If it is, then you just got to rip the bandaid off and make greatness happen.

When you are first starting a business, you often need every dime of profit to keep the lights on at home. At that point, it doesn't always make sense to isolate your business accounts from your personal accounts. However, as your business grows it becomes absolutely essential to do so. As long as the ups and downs of your business are being felt in your household finances, it is nearly impossible to make the important decisions needed to grow your business. That new piece of equipment your business needs or that expensive ad campaign should never be in competition with the family's summer vacation. In this episode, we find out the need to separate your personal and business finances goes much deeper than buying decisions. If you don't have those isolated from each other, it means that the stress of every angry client who refuses to pay his bill, every big deal that falls through, and every employee that walks off the job is felt at home around the dinner table. If your home and business finances are intertwined, it's impossible to leave work at work and enjoy quality time with your family.

One of the most important things you can do when building your business (or when making changes to your personal life) is to set goals. Without knowing where you are going, it's nearly impossible to get there. Without goals, you simply can't put together a realistic plan for moving your business forward. However, goals can be very intimidating. What if you set a goal and don't achieve it? Many fear that will "prove" that all of the doubts they have had about their abilities are correct. For those, that's just too scary to face. In this episode, we find that just setting goals is often not enough. You have to take it one step further and set very specific detailed goals. It's often the specific details that power you through the rough times.

When you read many of the books on getting rich, they always talk about tapping into the great creative forces of the universe. They describe a way of life that puts you in the best position to communicate your dreams to this force. When you do that, they say, the universe will manifest your desires. My take has always been that when you get your mind in the right place (a place described in these books) that you are in a much better position to make the decisions and do the work required for success. I still believe that, but in this episode, we explore the question of whether or not it hurts to hedge your bet and do some visualization just in case.

When you are your own boss, there is always a lingering temptation just to shut down and take some time off. However, indulging in such temptations will certainly slow if not completely shut down your growth. When you just randomly take time off, the guilt of unfinished (or unstarted) tasks will often prevent you from relaxing and enjoying your sudden free time. However, when you are able to reach your maximum productive state through deep work all of that changes. In this episode, we take a closer look at the impact that truly relaxing and planned downtime can have on your rate of success. Such rest accomplishes much more than just recharging your batteries.

To enter into a highly productive state of deep work, you have to master the ability to shut out distractions. Unfortunately, not all of the distractions you deal with are inanimate. Sometimes, it's people that vie for your attention. That's makes controlling your environment a little more difficult. Whether those human distractions are customers or well-meaning family members, it's important you find a way to carve out the time to focus on the important things you need to accomplish to move your business forward. In this episode, we learn some techniques for training the folks around you to give you the space you need to do the things you need to do to reach your dreams.

We all live incredibly busy lives with dozens (if not hundreds) of potential distractions vying for our attention. Is it any wonder that entering into a state of deep work and incredible focus is nearly impossible as we pursue success? The phone is always ringing; notifications are always dinging, and the internet is always calling our name. Ironically, none of those things would happen if we turned off our phones, deactivated our notifications, and deleted those tempting bookmarks from our browsers. In this episode, we take a closer look at the various techniques you can use to cut down on those distractions that prevent you from doing your best work. Temptation usually walks through doors intentionally left open.

How awesome is it to find your passion and decide to make a career out of it? Wouldn't it be really incredible if every step along the way to turning that passion into a booming lucrative business was packed with excitement and thrills? I hate being the one to burst your bubble about that, but the truth is that much of the path to building a successful business is boring... sometimes excruciatingly so. To make it, you have to grind it out. You have to power through that minutia to find the glory waiting for you. Unfortunately, for most aspiring entrepreneurs plowing through the daily grind is too much work and they let their dreams fall by the wayside. In this episode, we continue our discussion about the importance of focus, determination, and the ability to accomplish deep work on your way to success. Sometimes you just have to embrace the boredom and recognize it as just another obstacle standing between you and your dreams.

We leave in a world where we are constantly bombarded with people, entertainment options, and algorithms fighting for our attention. Unfortunately, when you are trying to grow a business these can become barriers to your success. You only have so much mental bandwidth, energy, and willpower, all of which can be stolen by these distractions. If you are overcome all of this to reach the level of success you desire, you must develop the skills to power through these distractions and focus on the tasks that most affect your business growth. In this episode, we begin a look at how you can make this happen. It's all outlined in Cal Newport's book, Deep Work. He argues that focus is a skill disappearing from today's world and that mastering it will elevate you above all your competition.

Trying to build a successful career or business while also being a good parent can be incredibly stressful. Walking that tightrope can fill a mom or a dad with incredible guilt. Time spent working creates guilt about being away from the family, while time with the family pulls you away from building your career. It's easy to feel that the old adage "you can't serve two masters" is dead on. However, work-life balance doesn't have to be an either/or situation. Often the guilt we feel is really misdirected. When managed correctly, you really can do it all. We all run into a problem when our work life bleeds into our personal life because we fail to take full advantage of those hours dedicated to work then try to make up for it by working after hours. In this episode, we take a close look at navigating this treacherous pathway. We also point out that perhaps the most important lesson you can ever teach your children is how to create success. By modeling what it takes to be successful and happy, you show them how to one day pursue their won dreams as well.

Today's world of technology has created enormous opportunities for you to accomplish anything you want to in life. Ironically, it has created equally as many barriers to prevent you from achieving those things. Each of us has a very finite amount of energy and a limited amount of mental bandwidth. We are surrounded by negative influences that can rapidly drain both. The TV is filled with bad news from around the world; social media overflows with everyone screaming about how evil everyone else is; the pandemic drags on, and the price of everything you buy is going up. It is way too easy to be overwhelmed and to just shut down. The hardest thing to realize is that you personally have nearly zero control of any of those things. Yet, you spend an enormous amount of energy and bandwidth dwelling on them. In today's episode, we focus on how important it is to shut yourself off from those things and spend your energy exclusively on the things in your life that you can control.

Have you ever felt like you are swimming upstream with your business or your sales career? Do you feel like the revenue you are generating is out of line with the amount of effort you are putting in? Or maybe you are noticing a diminishing return on new investments of your time and resources. If you are like most folks in the business world, you are susceptible to the Pareto Principle... or the 80/20 rule. It stays that in most organizations, eighty percent of your outcomes are generated by only twenty percent of your efforts. That means that most of the work you do simply isn't very productive. In this episode, we take a look at how you can you the Pareto Principle to your advantage by identifying those efforts and processes that are producing the profit and just doing more of them. If done correctly, you can actually increase your profit without increasing your workload.

If you take a moment to think about every outstanding achievement in the history of the world, you realize that none of them just happened. These all sprung from long strings of start and stops, numerous small successes and large failures, and near-constant struggles by the men and women credited with the achievement. The heroes that made those great things happen, whether it was space flight, the building of the pyramids, the creation of the polio vaccine, whatever, overcame both external struggles and internal struggles to achieve their goals. They all share one common trait: they didn't quit. It's sad how when we start to pursue our own goals, we forget all of that and expect to find smooth sailing between us and our dreams. All too often, the moment we struggle, we pack it in and walk away. When people doubt us, we doubt ourselves. In this episode, we focus on the most crucial element of achieving success: not giving up.

Real Estate Tycoon and Motivational Speaker Grant Cardone claims the reason most people fail to achieve their dreams is that they grossly underestimate the amount of work and the change of mindset that is required to be successful. His answer to this is simple. Set your goals ten times higher than you think is achievable, develop a game plan to hit that larger goal, then follow that strategy to the letter. He says if you do that, you'll blow away your old goals no matter what happens. In this episode, we take a closer look at Cardone's 10X Rule to see how it can change your life and move you one step closer to the success of which you dream.

When you first become an entrepreneur, one of the biggest challenges is learning to deal with freedom. When you have a boss "hovering" over you, it's easy to avoid many of the temptations and distractions that arise during the day. However, even the tiniest of distractions can pull you away from the work you know you should be doing when you are your boss. When working from home, this problem is exasperated. There are always chores that need doing, TV shows to get caught up on, and home projects to finish. Since much of success depends upon making yourself do things you don't feel like doing, these distractions can quickly become barriers to your success. In this episode, we learn some ways to keep these distractions at a minimum. If left unchecked, distractions can quickly become excuses, and excuses can put an end to our dreams faster than nearly anything else.

Do you consider yourself a perfectionist? On the surface that can appear to be a great strength when you are trying to build a business. It would seem that the attention to detail and minutia while driving to perfection would ensure success. Unfortunately, the opposite is often true. Since perfection is always unattainable, the quest for it can literally bring growth to a halt. In today's episode, we take a closer look at perfectionism. It turns out that true perfectionism is rare; it is often a mask for a strong fear of failure that can prevent you from ever moving forward toward success.

When biographers of the future write your story will they be dreaming of the movie rights or just praying someone, somewhere will read it? Each day we write another page in the tale of our lives. Great stories are filled with plot twists, struggles, losses, recoveries, perseverance, and ultimately triumph. Great stories never feature a perfect hero facing no adversity or one that quits at the first sign of trouble. No ballad has ever been sung about the man or woman who decided their dreams just weren't worth the effort or discomfort required to make them happen. In this episode, we take a look at stories that will never be told. Your's doesn't have to be one of those. Today, choose to make your story a bestseller.

Sometimes very small tasks that seem completely unimportant can hamper our professional growth in ways we never imagine. So much of our ability to accomplish the things we want in life comes down to our energy levels, our internal strength, and our confidence. Unfortunately, it doesn't take much to throw those things into disarray and prevent us from doing the work we know we need to do. In this episode, we take a closer look at how "kicking the can down the road" with small seemingly trivial tasks can undermine our mindset and prevent us from focusing on the much bigger tasks we must accomplish to reach our goals.

One of the greatest temptations we face in life is to view the world from a position of scarcity. We want to believe that our options and the resources we crave are limited. This forces us to battle others for what we want and to hoard our assets rather than risk loss. The alternative, however, is to see through the world as an abundant place with plenty to go around for everyone. in this episode, we take a further look at the Science of Getting Rich and how it focuses on a simple principle... the less you worry about money the less you will have to worry about money.

One of the most powerful tools to change your life is gratitude. When you are thankful for the good things in your life and the wonderful opportunities that surround you, you don't get bogged down in the trivial concerns of the world. Gratitude is armor against the challenges in life. It's also one of the keys to the life you want. Successful (truly successful) people live lives of thankfulness knowing that's what propels them past the point where others quit. In this episode, we continue our look at The Science of Getting Rich. It's a book written over a century ago by a guy named Wallace Wattles. His formula for success includes large quantities of gratitude and is as relevant today as it was when it was written.

There are two subjects in the world that it's absolutely taboo to talk about out in the open: sex and money. Both are treated as dirty subjects; anyone who ever publically proclaims they want more of either faces ridicule and shame. Both are absolute necessities, yet carry such stigma. In this podcast about success, we are going to focus on the money side of this equation. Why is it that many people view the word "rich" as a "four-letter" word that should be avoided? Every business owner and salesperson thrives to make the most money they possibly can, but will then act embarrassed about that if asked. It's just not considered good form to say you want to be rich. In this episode, we find out this bizarre outlook on wealth has been around for a long time. For some people, it is so ingrained in their subconscious that they will sabotage their own efforts toward success for fear of what folks might say to them or do to them if they ever did achieve the status of "rich".

If you are going to have any chance of reaching the level of success you dream of you have to develop a growth mindset. The problem is that most of us are firmly entrenched in a fixed mindset. It's just ingrained into us to believe that we have limits based on the talents and circumstances to which we are born. In this episode, we wrap up our series on Carol Dweck's Mindset and the differences between having a fixed mindset and a growth mindset. One of the best things about knowing which mindset you fall into is that once you know you can change it.

There's good news for all of you out there who now realize that you are stuck in a fixed mindset. We've spent the last several episodes breaking down just what it means to have a fixed mindset versus a growth mindset. One is conducive to success; the other is not. These mindsets derive from a book by psychologist Carol Dweck which breaks down the various traits associated with each. In this episode, we take a look at three simple techniques which will help you begin to crossover from fixed to growth... a move you absolutely have to make if you wish to reach your maximum potential.

Your perception of hard work is a direct indicator of whether or not you will be able to achieve your dreams. Over the last several episodes, we've delved into the two mindsets that determine your ability to succeed. Folks with a fixed mindset resent having to work hard to achieve success. They believe that the truly successful don't have to work because of their situations and skillsets. Growth mindset people know it's all about the work. In this episode, we take a deeper look at how for the highly successful in the world it's the work that truly brings them joy...not just the end results.

Do you find yourself celebrating the success of those around you or do you resent it when someone else achieves a newer status or level of accomplishment? Those with fixed mindsets resent those who succeed. They tell themselves when someone else succeeds, that's it's because of the advantages that person had in life that gave him or her an edge. That absolves them from taking responsibility for their own failures. In this episode, we continue our look at Carol Dweck's book Mindset. In it she outlines the two ways of thinking that dictate our ability to ah=chvie the level of success we want. Turn out how you see others reflects on the limitations you have imposed upon yourself.

When you start something, especially something you find important. do you always finish it or do you quit the moment it gets tough? Everyone can keep going as long as the path is smooth, quitting at the first sign of struggle is one of the surest signs of a fixed mindset. In this episode, we continue our discussion of the two kinds of mindsets that determine our ability to achieve success. One thing is for sure, quitting is the sure-fire way to make sure you never achieve success.

From the time we are small kids many of us have it drilled into our heads that mistakes are bad and failure must be avoided at all costs. It's ironic when you think that when we are really small children, everything we learn comes from trial and error. Somehow, we are supposed to outgrow that. As adults, we are to avoid failure at all costs. At least, that's the way we believe if we suffer from a fixed mindset. In her book, Mindset, psychologist Carol Dweck separates us into two mindsets: fixed and growth. A person with a fixed mindset believes that their ability to succeed is determined by the talents and the circumstances with which they were born. Those with a growth mindset see those as starting points only with unlimited potentials for those who are willing to put in the work. In part two of our series on Mindset. we take a look at how the way you view mistakes and failures determines your ability to achieve the level of success you aspire to. Hint... they aren't the bad things we've learned to believe they are.

Good habits performed consistently create momentum that leads you to where you want to go. Whenever we start a new productive habit (reading, writing, cold-calling, practicing, etc.) we know that we have taken the first step toward success. However, it's not always easy for that first step to become a second step, and then a third, and a fourth, etc. Lack of consistency prevents us from gaining any momentum. In this episode, we steal an old trick from one of my favorite comedians who used it to create the momentum that helped him rise to the top of the entertainment world. He ended up using it to launch a show about nothing.

Sometimes, the battles that take place in our minds and the thoughts we wrestle with just seem silly upon closer inspection. If we were to ever imply that an athlete could compete at their absolute best without ever practicing, we'd be laughed at and ridiculed (and rightfully so). Yet, we, as business owners and salespeople, NEVER practice and yet wonder why we don't achieve the level of success we want. Go figure! In today's episode, we turn once again to the advice of Herschel Walker. The Georgia football legend once again demonstrates that lessons from the gridiron can kick our businesses into the endzone as well.

One of the greatest temptations we have in life is to compare ourselves with other people. We see their success and imagine that they simply aren't facing the same challenges which hold us back. That's out fixed mindset at work. We like to imagine that it's our circumstances and talents (or lack thereof) that determine our ability to succeed. That is simply not true. It's our willingness to put in the hard work, the practice time, and mental fortitude required to achieve our goals. Unfortunately, when we start looking at others and competing with them we hinder our own ability to be the best version of ourselves we can be. In honor of Georgia winning the National Championship this week, we are going to turn to the man who led them to their last championship in 1980 for advice. Herschel Walker is one of the greatest running backs in history. Once again, the mindset that creates success on the field can help you create success in your life.