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Why Video Marketing is No Longer Optional for Businesses in 2025 Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points: Video consumption dominates online activity, with platforms prioritising video content Over 80% of global internet traffic is now video content Video engagement rates far outweigh all other content online Businesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video ⏰ Timecodes ⏰ 0:00 Introduction: Video Marketing in 2025 2:06 Video Consumption Trends 4:21 Platform-Specific Video Strategies 6:00 Types of Video Content 9:59 Getting Started with Video Marketing 12:13 Content Planning and Strategy Resources Mentioned: Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginners Video Gear Guide: https://www.debszabo.com/resources Content Marketing Strategy Blueprint: https://www.debszabo.com/blueprint What to do next: Watch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you're interested in: Video marketing strategies Content creation for social media Business growth through digital marketing Video editing techniques Social media algorithm optimisation Content planning and strategy Leveraging AI in marketing About Deb Szabo Deb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies. Content Catalyst Membership An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques. Monthly Sessions: FOCUS MOMENTUM AND ACCOUNTABILITY To achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions). Every 90 days, we have a transformation theme to build your brand, drive sales and scale business. Then each month, we have a focused topic designed to achieve our quarterly transformation. Each session is held on Monday, so you kick off the week energised and purpose driven. MARKETING SESSION VIDEO EDITING SESSION PLANNING SESSION ON DEMAND RECORDINGS - Each session is recorded and added to your video library so you can watch anywhere anytime! As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership. Content Catalyst Blueprint An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution. Connect with Deb Szabo Instagram: https://www.instagram.com/debszabo_ai/ Youtube: https://www.youtube.com/@debszabovideo LinkedIn: https://www.linkedin.com/in/deborah-szabo/ Email: connect@debszabo.com Website: debszabo.com

If there is one thing more certain in marketing and branding, it is this: Making videos is no longer optional for building a successful recruitment business brand. How do you overcome the common barriers, misconceptions, and complexities of creating effective video content? What are the proven ROI and benefits of doing so? In this episode, we are joined by Sunjay Vyas, an accomplished videographer, video podcast producer, and content creator based in the UK. He prides himself on producing compelling video content. Episode Outline and Highlights: [01:50] Sunjay's story of starting in recruitment at age 16 and becoming a sourcer at 18. [09:27] Realizing his passion: What made Sunjay shift to a different role from recruitment?  [15:21] Three biggest misconceptions of recruitment business owners on video and audio content creation. [20:09] Overcoming the fear of creating videos for branding: building an audience. [28:22] Becoming an authority in your space by putting yourself out there. [31:51] Outsourcing, keeping it simple, and the importance of starting small and being consistent. [38:48] Generating inbound leads by constantly creating content. [40:08] Advanced content strategies and repurposing for those who already host their podcast. [44:25] Information about "Behind the Mic" community resource The Three Common Misconceptions or Barriers to Creating Video Content   Some recruitment business owners find creating videos or audio content difficult when building their brand. Sunjay and I agreed on the three most common misconceptions, and if you can relate to any of these, then you will enjoy this episode as we explain why the benefits and return on investment outweigh the barriers.   It's Too Complicated or Overwhelming   Why It's a Misconception:   Recruitment business owners often see video production as a technical, complex, and time-consuming process. Many start as solopreneurs already juggling multiple roles, making video creation feel like an enormous task.   Why It Shouldn't Be:   Modern tools and platforms have simplified video production. With minimal equipment and basic editing software, creating professional-looking videos is accessible and manageable even for beginners. Starting small and scaling up can reduce overwhelm.   It's Too Expensive with Unclear ROI   Why It's a Misconception:   The cost of video production can seem prohibitive, especially if the return on investment (ROI) is uncertain. Business owners might struggle to see how content creation directly translates into revenue.   Why It Shouldn't Be:   Video content builds brand visibility, trust, and long-term customer relationships, indirectly boosting sales and recruitment opportunities. Even low-cost content can yield significant returns through consistent engagement and brand presence.   Feeling Uncomfortable or Experiencing Imposter Syndrome   Why It's a Misconception:   Though confident in conversations, recruitment business owners might feel uneasy in front of the camera. Self-doubt creeps in, raising fears of judgment, embarrassment, or not being perceived as valuable.   Why It Shouldn't Be:   Authenticity resonates more than perfection. Audiences appreciate real, relatable content. Over time, regular practice helps overcome camera shyness and builds confidence, making the process more natural.   The Three ROIs of Video Content and Podcasting   The three benefits below, which can bring an exponential ROI to your recruitment business, counter the three common misconceptions about creating video content. Many of our previous guests, as well as many from our existing coaching community, have proven and shared these benefits. 1. Building an Audience Video content and podcasting allow businesses to reach a broader audience beyond one-on-one interactions. By sharing valuable insights online, companies can connect with potential clients and candidates they might never meet otherwise. Even if viewers or listeners don't engage directly, the content can still impact their decisions, creating a ripple effect. Consistency is key—regularly publishing content builds trust, credibility, and a loyal following, transforming businesses from being the best-kept secret to a well-known industry authority.   2. Becoming an Authority in Your Space Creating content positions businesses as experts in their field. Companies can demonstrate expertise by sharing knowledge, insights, and solutions to industry challenges rather than just claiming it. This visibility helps potential clients associate the business with industry leadership and up-to-date insights. People trust brands that consistently showcase their know-how, making them the go-to resource when prospects need help or advice.   3. Generating Leads Podcasts and videos serve as powerful lead-generation tools. They create touchpoints that nurture relationships and keep businesses top-of-mind for potential clients. A well-executed content strategy can convert casual listeners or viewers into paying customers. Testimonials from businesses gaining clients through podcasts illustrate this, showing how content can be a direct revenue driver and a long-term business development asset. Best Practices and Tips Sunjay shared a few best practices and pragmatic approaches to creating content without adversely affecting your day-to-day schedule. Some of the core practices he discussed are: Create consistent content (start with one post per week) Share your daily recruitment expertise through video Build trust through regular video presence Scale your one-to-one conversations into content   Sunjay said, "People want to see you... when you see this person, you see them interacting with someone else on camera and you see the engagement, I think that builds trust quicker than anything else."  One of our success stories is our coaching community member Jodi, who went from refusing to do videos to winning new business through her video content and podcast. Her story demonstrates how video content can transform a recruitment business's lead generation strategy from constant outbound activity to attracting pre-qualified, inbound leads. Sunjay Vyas Bio and Contact Info  Sunjay Vyas is an accomplished videographer, video podcast producer, and content creator based in the UK. He prides himself on producing compelling video content. Whether he's hosting his own show or working with clients, Sunjay brings creativity and professionalism to every project. He is passionate about leveraging the power of video to tell impactful stories and engage audiences. In addition to video production, Sunjay has experience managing, recruiting, and training teams earlier in his career. He spent several years in recruitment across London and the Middle East, specializing in financial markets technology. Sunjay studied Exercise and Sports Science and holds qualifications in personal training and fitness coaching. Outside of work, he enjoys staying active and spending time with his family. With his dedication to creating compelling content, strong technical skills, ability to connect with audiences, and over a decade working in recruitment Sunjay is an asset and we are happy to have him on board. Visit my Amazon storefront at Anisha & Sunjay. Remember, these are affiliate links - you don't pay any extra, but Amazon sends me a few pennies for the referral.   Sunjay Vyas on LinkedIn Behind the Mic - LinkedIn newsletter and community founded by Sunjay and Anisha.   People and Resources Mentioned Jodi Mayer on LinkedIn Circle  James Clear - Atomic Habits   Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach   Subscribe to The Resilient Recruiter If you've been enjoying the podcast, please take two minutes to leave a review. Your review is greatly appreciated because it helps us attract a bigger audience and help more recruiters.  

The corporate landscape is shifting beneath your feet. Job security? It's becoming a myth. But there's an opportunity in this chaos. This episode explores why entrepreneurship (even while keeping your day job) is becoming essential for your growth, financial stability, and family's future. We'll cut through the hype and show you practical steps to leverage your experience into a thriving online business. It's not about quitting tomorrow; it's about future-proofing your career today. Time is of the essence. Learn why waiting is no longer an option, and how to start your entrepreneurial journey without upending your life. ***

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we've seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies. In his role as EVP, Sam leads Warschawski's award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

Join Daniel Rayner and Katie Stephen, Head of Transformation, as they dive into the areas of business transformation. ✅ Why do many transformation projects end up failing? ✅ What are the key things needed to make a transformation project successful? ✅How does psychology play a role in making or breaking a transformation effort? Tune in and learn about how networks and communities help tackle challenges in a transformation project. ***

Today we have Nick Niehaus on the show and we are discussing video in 2024. If you aren't using video, then you are doing something wrong. Get ahead before it's too late.ResourceNick's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:40:20 - 00:02:10:17UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:10:19 - 00:02:30:10UnknownWhat's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast. Folks, we're at the end of the year here. And if you're like most people probably thinking, Wow, 20, 23 sort of sucked, but what am I going to do in 2024? It's what you should be doing this time of year. While business is slow this year, maybe a little bit slower than the normal for a lot of people.00:02:30:12 - 00:02:47:10UnknownBut regardless of what happened this year, when the summer comes around, one of the things I always do is just practice and think about what the hell I'm going to do next year differently. What changes am I going to make? One of the things that you have to do is make changes, especially right now, this is the best time to make changes.00:02:47:10 - 00:03:12:06UnknownIs when everybody started looking around what to do when there's an interrupt or a pattern change or anything like that. That's the best time to go out there and actually stand out. Stick out. One of the ways to do that is going to be obviously with video, if you've been on the show for quite some time, we talked about video, we script an interview, lots of videos over the years, and we brought on Nick that's going to tell us everything about video, where he sees it going and whatnot.00:03:12:08 - 00:03:32:04UnknownAnd that's we're going to talk about today. What are you going to do next year in video? A lot of change. In the last 18 months, we saw long form go to short form. We saw, you know, like the need for less, call it edited videos even more. Authenticity has always been the key. But what's coming in 2024, you have artificial intelligence.00:03:32:04 - 00:03:47:11UnknownCan you use that for script writing all this other stuff? So that's we're going to be chatting about today. So without further ado, let's go ahead and introduce our guest, Mr. Nick Niehaus. Yeah, absolutely. Thanks, Mike. Excited to be here. Thanks for having me on. Why don't you tell everybody a little bit about what you do business school.00:03:47:11 - 00:04:03:04UnknownWhat does that tell you about when you get into it? Like because what we want to talk about is how we're going to do in 2024 on video. What can we do that you haven't done already or what you see where the trends and what should we be focusing on? Yeah, absolutely. So I guess, first of all, you know, I run a company called Business Video School.00:04:03:06 - 00:04:22:03UnknownWe primarily teach real estate agents how to use video. And one of the key components of that is that we really teach people that video is a form of communication. So, yes, it's a marketing tool. Happy to provide some tips and tricks on that front today. But I think that that in my mind and heading into 2024 is maybe the most important thing to sort of understand.00:04:22:04 - 00:04:38:20UnknownYou know, coming into this year. You mentioned obviously it's been a tough year. And the good news about that is that there there's less noise, there's less people marketing. I mean, there's literally less agents than there was a year ago. But there's also just once agents that cut back on their their ad spend, they cut back on their effort.00:04:38:21 - 00:05:02:05UnknownYou know, they're they're out there looking for side hustles. And I get all that. But that means there's just less content being created, there's less being posted. And so a lot of ways, I think heading into 2024, I mean, you got to think about it as an opportunity. I mean, this is this is a chance if you're still serious about your business and you're looking to grow, we are the projections look like we're going to see a bit of an increase in transactions, not back to where we had been, but that's going to help a little bit.00:05:02:05 - 00:05:29:15UnknownSo I think that, you know, you mentioned obviously short form got big. I think we're actually seeing a shift a little bit back towards long form. Again. You know, Tik Tok added 10 minutes and a live video never went away. Rights. There's some opportunities there. But I do think you know what you're talking about, authenticity wise, that is probably the biggest trend we're seeing, is that I was doing an example, as I did doing a presentation that day, and I asked the roomful of folks like, who here can define your ideal customer, Tell me about them.00:05:29:19 - 00:05:45:15UnknownLike, do you know any of the information about that person you're really trying to attract? Is that niche? Two or three years ago, nobody had an answer, right? Like everybody was just like, I buy it. So how's anybody I can work on? Anybody. I wanted to relate to everybody. Again, we're like trying to do what everybody like the person, like they can't stand, like, you name it.00:05:45:16 - 00:06:02:05UnknownHow are you going by us? I got you, bro, Right? Yeah. Like the guy I absolutely hate. I really want to work with that person. Right? Like, we know that's not true. We know that's also just not how your business works. You tend to attract, you know, certain categories of individuals and probably push away other types of individuals that sort of natural, but that was what struck me.00:06:02:05 - 00:06:20:24UnknownThis event is the average person in the room. They actually had some information about their ideal customer. They had started to think about this and that. To me, that's the that's the thing that's shifting. You know, I think a lot of agents that have been serious about their business for years have finally sort of accepted this reality of like, look, communication is easier.00:06:20:24 - 00:06:37:16UnknownThat's ever been it is so easy to put information in front of other people. And what that means is there's just so many more people doing it. So if I want to cut through that noise, I have to say something more customized for my ideal customer. Right? I got it. I got to get a message, is going to get their attention and is going to attract them.00:06:37:16 - 00:06:54:17UnknownIt's going to get them to want to start paying attention to me on a regular basis, especially in these periods where not that many people are buying or selling houses. Right. Because that's that's your brand, period, right? I mean, if anything, the agents that did it right this year, they focused on brand building. They got even better, you know, sort of learned even more about that ideal customers.00:06:54:18 - 00:07:08:19UnknownThey could cater their content even more to them. And now they have thousands of additional people that know who they are, who are starting to trust them, starting to like them, you know, starting to see all the stuff they have in common with them. As soon as those people want to sell their house, they already have their agent.00:07:08:19 - 00:07:23:01UnknownRight. And I know I know you've been talking about, you know, being top of mind for for many years. Right. That's the power of video. Is your face being the first face, the pops into that person's head. And so I think I think that's the big trend right now is is get to know that customer. Be honest with yourself.00:07:23:01 - 00:07:38:08UnknownIt's okay to narrow down and sort of pick a certain kind of group of people and then just make sure you understand them really well. And then my favorite version of this is to look at where you overlap with them, right? So what are your interests? What are what are pain points you've experienced in life? Match that to your ideal customer.00:07:38:08 - 00:08:08:04UnknownFind those those commonalities, the things that both of you are really excited to talk about. And that takes some work. It takes a little bit of soul searching perhaps, but you do that come to 20, 20 for that information, you're going to kill it. That's great that people are actually seeing it. You're right. They are. I could really I mean, I really thought about it because they're usually when I used to do a lot of like brand, the first question like what's interesting, you and everyone else like this first thing ask right See like if they if they can recognize that and a lot of times 90% of time like, I'm going to you00:08:08:04 - 00:08:23:10Unknownknow, work in the best interests of my client, I'm going to do a good job on them. I'm like, Are you supposed to do that? Like, yeah, like, like basic requirements of the job. Yeah, But yeah, I mean, that's good because that's all this is, is brand. So like Nick, are you told me that I just get on video.00:08:23:10 - 00:08:41:21UnknownI'm not just going to start generating a ton of lead just because I'm on video. Well you know unfortunately nowadays no. Right. I mean, there kind of was that point man. We used to make videos. They're just generic. Is that put them out. People get business. Right. But yeah, I think that ship sailed a little bit. Yeah. And let's talk a little bit because you hit it on the heart.00:08:41:22 - 00:09:01:08UnknownGo even deeper with it. Dialing in like the content strategy because it's not what you say, it's how you say it. That if people are paying attention to you and often people are so scared to the, say, the how and how they would when no one's looking. So what I mean by that is like, you know how the same way you are when the nobody's watching you like when you're by yourself is the exact same way.00:09:01:08 - 00:09:19:19UnknownYou should be on video when everyone's watching you. You know, But it's hard for people to do that. We put that like, what is Johnny going to say about me or What's Melissa going to say about me? And like, who cares why? You know? Like, how do people get over that? Well, yeah, that's a great question. I think that that is and I've seen that.00:09:19:19 - 00:09:32:16UnknownI mean, you and I both seen that a thousand times, right? It's like it's it's always the most Randy's like, I have this cousin and he's always been mean to me and like, he's going to comment on my video and I'm always just like he's, yeah, of course he's been doing that his whole life. It's he's just that's who he is.00:09:32:16 - 00:09:52:06UnknownThat's nothing new with you, you know, but that will hold people back. And so, yeah, I think so to me a lot of that is is luck when you when you do social media, you know it's I think that's what most people think of when it comes to video. It's always going to be a performance. I mean, there's a way because the thing is like you're never going to get rid of that aspect that just sort of any random person could see that content.00:09:52:12 - 00:10:12:16UnknownAny comment could come through and you just can't predict it. So the flipside of that is, okay, look, if that is a performance and there is going to be a little bit of nerves no matter what, are there other kinds of video? Are there other places I could be sharing content or are there other ways I could talk to people through the video camera that aren't the same kind of pressure, you know, maybe to get some practice, get some familiarity?00:10:12:18 - 00:10:31:15UnknownA lot of that, I mean, because in my mind, like any type of or to somebody, if everything else was second nature by then like if if using the equipment was was really convenient, they'd done it a bunch of times of speaking into a camera was familiar. And the only thing that was new was just the information they were sharing at that moment, then they're pretty natural, right, because they're comfortable.00:10:31:15 - 00:10:48:00UnknownSo I think it's about reps, right? It's about how many how many reps do you have? How many times you made a video? That's why for our school we always teach our students. I mean, start at the other end of the spectrum. Start with 1 to 1 video messages, right? You're sending a video to a single person. My favorite example that is Happy birthday videos.00:10:48:04 - 00:11:01:05UnknownGet on Facebook. It tells you whose birthdays are happening today. Like literally next to each one of them is a message button. Yeah. And you can click it. You can jump into messenger and send them a happy Birthday video about 15 seconds. I do that demo on my my trainings all the time. Like, get your phone, let's do it right.00:11:01:05 - 00:11:18:13Unknown2 minutes later, you send a couple these videos. So that's just there's just so little pressure. But the crazy part is like it also has business ROI. I like it. It's actually one of the most effective forms of video we've ever seen because because it puts you again, it keeps you top of mind, right? Like you're in their head now, Like they just saw you.00:11:18:15 - 00:11:35:03UnknownYou just you just smiled at them. You wished them happy birthday or whatever it is you said, Hey, that that vacation you went on. Look, thought a lot of fun. Let me know what I should check out if I ever go there. Whatever it is. 15, 20 seconds. Now you're in their head. Now they're going to remember you a few weeks later when they when they, for whatever reason, have a need for your product or service.00:11:35:03 - 00:11:51:13UnknownObviously, if they need to sell their house, you know, you're going to be more likely to pop up. And it's just so low pressure. So I like to start there. And I think that when you when you start with these simpler kinds of video, especially when you see the business impact. Right. So a couple weeks later, you sent 50 of them to a, you know, 50 people.00:11:51:17 - 00:12:06:03UnknownA couple of them reached out. You had a couple meetings scheduled, whatever it is. Right. That just makes you sort to accept, okay, this is worth it, right? Like, I can do more of this. I can keep taking more chances here. And then we kind of build on that, Right. So I think that thing that helps a lot.00:12:06:03 - 00:12:25:16UnknownYeah. Yeah. It's like you need a little bit of confidence. You need those little wins when you get when you're getting started. Like, and, and you're like, yeah, you actually watch that. What. I don't think anyone watch that video and you might have had like ten views, but if four of them were impactful, like it was worth it, you know, like don't look at, yeah, look at the law and it's a long game.00:12:25:16 - 00:12:56:16UnknownSo here's a question I get for you. Curious how you're going to answer it because there's a in you got to approach it the right way. So like is video lead generation or is it branding. Yeah. I mean that's a hard one right. Because I think I will say number one it's branding, you know, I think it absolutely can do both, you know, I mean because again I think video is one of those things that it's the closest as, as a species because like you know as humans like we've been inventing new ways to talk to each other for hundreds of years now.00:12:56:16 - 00:13:13:02UnknownRight? I mean, just in the past 30 years, I mean, you different ways that we invented that we can share our ideas with each other. There's a whole bunch of them, you know. So I do think as long as you just accept that, hey, this is this is a new way to build relationships, and it's the closest we can we can actually get to being face to face, right?00:13:13:02 - 00:13:27:21UnknownI mean, you look at I like to make the example of, you know, look at the pandemic. And I know we all got burned out on Zoom, but that was thank God we had Zoom, you know, because otherwise you've been on the phone all day. What about conference calls? You know, it just would have been much messier, much less impactful.00:13:27:21 - 00:13:44:07UnknownWe would have we would have misunderstood each other at a higher rate. All that's been research, you know, So it's it's very proven that, like, look, when I get in front of somebody, their brain in a lot of ways actually feels like they're having a face to face conversation with me. So branding number one, right? Because it's a relationship building tool.00:13:44:07 - 00:13:59:05UnknownThey're becoming familiar with you. They're starting to form that trust. And that is one of the problems, right, is that a lot of times when you get results from your video marketing, it's not because they just watch a video, immediately click the button and then they're going to call you and say, I just watched your video. I'm signing up right?00:13:59:07 - 00:14:24:02UnknownBecause it's kind of like, you know, calling up a friend and saying, you know, or calling somebody. I'd be like, Hey, you know how we've talked to each other several times in the past? Like, that's why I'm calling you today. Like, that's that's a like people are going to do that normally. So you have to ask. I think that's the takeaway there is if you do this stuff, you know, you're going to you're going to have you're going to get weird comments from people like, you know, here's one of my favorite examples of how, you know, this is working is you go to a networking event and somebody comes up to you and it feels00:14:24:02 - 00:14:38:14Unknownlike they're really familiar with you, right? Like they're they're like, hey, you were doing the thing the other day and like, you were talking about this and you don't really remember who they are because, I mean, that is just What's up, dude? What's up, bro? Right. Subdued. hey, how you been? Yeah, Yeah, Good to see you. Right.00:14:38:16 - 00:14:59:03UnknownLike, I don't know, I started. I started to just almost say that in action. yeah. Good to see you. I like is if I know him. Because half the time, I think I do. But that's what. That's what you look for, right? Is like, are the conversations starting to shift and all of a sudden it's cool because I mean, I go to the stuff nowadays and I don't have to, I don't know, strike up small talk, you know, like people remember who I am or I've never met them.00:14:59:03 - 00:15:13:04UnknownAnd but they've seen me a bunch because of my content. And so I think that's a good indicator. And then if people are calling you, just ask them, you know, where have you seen me in the past few weeks? You know what? What kind of are you see in any of my stuff on social? I'm just curious if it's working and all of a sudden that'll trigger.00:15:13:10 - 00:15:38:11Unknownyeah. I watch your videos all the time. Okay, well, now, you know, that's where those leads are coming from, right? Yeah, A lot of it is like these videos build up over time. You guys like it's not a Yeah, instant like, gratification thing. And that's like we had we have one one gallery that's an attorney and she's like, she's only shot like four videos and literally like five months.00:15:38:13 - 00:15:54:03UnknownShe's like, Why isn't this thing working? Like, dude, you got to shoot more videos. Like, you got it. So like, there's this you got creating the videos only have to battle though, but you have to distribute, right? So why do we walk them through that importance of that? It's not just creating the video that's only half the battle, guys.00:15:54:03 - 00:16:13:09UnknownIf you don't get it seen, then that's. yeah. So like, I see it all the time. People will post or they won't be social on social media. Then they expect the video to work, right? So like it's not Craigslist. You can't just post the video on Facebook, but you're never social on Facebook yet yourself. And then it's it's like it's not going to work.00:16:13:09 - 00:16:33:17UnknownSo question is, is video versus creating versus distribution, Where do you put the which is more important? All right. Yeah. No, that's I mean, obviously, I'm preaching to the choir with you, right? Because you get all this stuff. You've dealt with all this discussions before. And yeah, that's a huge point is it is so easy, especially if you're nervous, right, to make the content.00:16:33:17 - 00:16:45:22UnknownAnd then and then for whatever reason you sit on it. I still need to edit it. I still got to change that one graphic or whatever. It is crazy. I use that a lot, you know? I mean, I got to the point where I had to just hire an editor on our team. Just be like, Look, I'm just going to shoot this stuff.00:16:45:22 - 00:17:08:13UnknownIt's going to be in this folder and then you're going to take it, edit it and post it for me. So that just never happens again. So yeah, you know, distribution, I think it's probably the most important part, you know, I mean, because, because I don't think that the quality of the video is really what matters. So, you know, as long as you made something where I can clearly understand what you're saying, I think that's that's kind of the one benchmark I always look for is like the audio is clean enough.00:17:08:13 - 00:17:22:22UnknownI can hear you. You know, as long as I can understand what you're saying, then it's good enough to share and you will get better. Right? But you don't you don't necessarily improve that much if you're not getting any kind of feedback, you know, So if you you know, if you share a lot of content, you tend to get some feedback.00:17:22:22 - 00:17:40:14UnknownYou can ask for more, you can collect data, you can look at your stats, you can see where people stop watching the video and go back and see why there's so much information that you get from that that allows you to make those changes and improvements. So yeah, I think distribution number is probably more important. I think then it's also dormant.00:17:40:15 - 00:17:59:08UnknownDon't forget you can reshare the same video. I think people, they sort of forget to do that too, right? Because I mean, the first time you put something out, number one, but people didn't see it. Number two is the idea of especially if it resonates with people will resonate again, You know, so I've taken some of my more popular videos that have performed better and just reposted them, and they do even better the second time, right?00:17:59:08 - 00:18:15:22UnknownBecause then that person saw it two months ago. Maybe they recognize it, maybe they don't. But but again, that's kind of reinforcing that idea for maybe sort of the comment. Most don't even notice it. It's all in our own heads. Like no one remembers, like the video they watched yesterday. I don't remember. I know I watched Stranger Videos yesterday, but I could I couldn't tell you one of them.00:18:15:24 - 00:18:31:20UnknownI just know I saw. Yeah, I'll be halfway through reels all the time and I'm like, Wait a second, I think I've seen this before. Like two days ago, you know? But I'm still watching it again, so. And then back to what you're saying, I think that's huge too, which is you have to do the work on the other half, the other side of the coin.00:18:31:20 - 00:18:48:18UnknownRight. Which is you have to engage that. That was I got that wrong, too, when I first started. Right. Like I very I resisted social media initially. You know, I kind of grew up in the the era when these things were like literally coming out right to like my a couple of years ahead of me would have been like when Facebook was was released at Harvard.00:18:48:19 - 00:19:02:18UnknownSo a few years later, like when I could have signed up for Facebook initially it was still just college students, you know, just to kind of show you the line up there. And I could of and I didn't I kind of waited until the end of school to ever even sign up for it. So when I first got on, you know, it was for business reasons, right?00:19:02:18 - 00:19:19:20UnknownIt was all about like, I want to I want to get attention for my business. And I did that. I just I just posted. Right. And I had a bunch of friends and I kind of wondered like, okay, why doesn't this lead to much? Once I started commenting and liking and engaging with other people's content, that's when I saw that that switch kind of flipped, right?00:19:19:20 - 00:19:35:09UnknownBecause, I mean, you got to remember, like the algorithm is going to look at the first 20, 30 people. It shows your post to right. And if those people engage and they comment and they like it and maybe they share it or something like that, then it's going to go show it to a bunch more people. Well, you can create those relationships, right?00:19:35:10 - 00:19:50:20UnknownI mean, there's there's a certain group of people who are pretty active on social on both ends, right. If they're posting a lot. I mean, they're also logging on and looking at things a lot. So get out there, engage with their stuff, contribute in a meaningful way. And all of a sudden, couple weeks later, those people will return the favor.00:19:50:20 - 00:20:11:00UnknownAnd now that that seeds, that initial engagement with your content shows it to more people gets in front of more of those strangers you may be trying to attract. So yeah we we emphasize that a lot as well, which is, you know, if you're having a problem and you are posting relatively regularly but you're not seeing the engagement, go give the engagement and then see what happens to a street.00:20:11:00 - 00:20:32:01UnknownFolks. What about frequency? How often should I be creating content and should I be doing short form or long form? And like, how many videos do I need to do every single month or week to stay consistent? Is there? Well, and that's that's the thing, right? That to me that word the second one is consistency that that is actually, I think, more important.00:20:32:03 - 00:20:49:22UnknownSo I think frequency, I think a lot of people try to start with too high of a frequency, right. Logo. You know, I keep hearing you're supposed to post three shorts every day, which is a lot. I mean, any of us made content like suppose she were trying to make decent videos. That's a ton of content, right? So, okay, I'm in post three a day and they post three today.00:20:49:22 - 00:21:03:03UnknownAnd the next day they post three and then they post two and then they give me like, I can't do this and they stop altogether. And it's yeah, it's like you run out of business, right? It's like you had this presence. People are seeing you and then you get you vanished from them. So I think it's better to start with.00:21:03:03 - 00:21:25:01UnknownJust think about what you can do. Not not totally comfortably, you know, push yourself a little bit, but like what isn't really outside the current realm of possibility, so to speak. Right? You're not making a single video ever once a month to start, right? If you do that two or three months in a row and it was a piece of cake and you feel like you do more, make a bonus video or to write and then gradually up that frequency.00:21:25:01 - 00:21:42:05UnknownSo as as once a month becomes comfortable, I'll go to twice a month, go to once a week, you know, and then kind of see where you settle in in the long term. There are examples of this all up and down the spectrum, right? I mean, if it was that every successful business owner kind of did the exact same thing, then there'd be a formula.00:21:42:05 - 00:22:03:04UnknownUnfortunately, it is, you know, all over the place. I remember now, Mark Rober was is an extremely successful YouTuber. He's got his own sort of like toy engineering business nowadays based off of the following he posts like once a month. It is very infrequent, but it's consistent and people know as the kind of take me out every day takes my other that much closer to his next video.00:22:03:06 - 00:22:27:15UnknownAnd so it can build and it can build, you know anticipation right? People get excited that the next one's coming, but it's going to take a little bit of time. But it's got to be consistent, right? If you don't show up consistently, that's where you have problems, right? That's where where the algorithms starts not liking you. You know, I mean, these companies, they'll they'll favor the people who post regularly because they know that people are going to keep logging back in to see your stuff and therefore they can sell ads.00:22:27:17 - 00:22:44:07UnknownSo if you are posting consistently, they will show your stuff to more people because they see you as more of a partner for their ad sales, which not they make all their money, right? So that's that's where I focus on. Right. And then I think from there, I mean, between short and long and kind of all those decisions, that's a personal preference in some ways.00:22:44:07 - 00:23:02:01UnknownI mean, Short is really popular right now. I like short form, especially for newbies, because if you're putting out your first piece of content and I've never seen anything from you before, I don't trust watching you for 10 minutes, right. Like you're just a total stranger or in that case, a 22nd short. I might give you a chance and I might watch it.00:23:02:01 - 00:23:30:06UnknownAnd if I like it, then I'll watch until a bit longer next time. So I do think it makes sense to start short and then kind of build to the longer content. Agreed. Agreed. Don't overthink it either. sure. You've got to pick like one one spot because of something. You can't do not do anything. There's a tension and then there's like legion, like the long form is going to be more like the people are way more down your funnel need you, but it's the short that leads to the long.00:23:30:06 - 00:23:45:24UnknownSo you have to have a little bit of both. I like long for website stuff. yeah. Up to there. You know, you got to have all your long stuff there. It makes sense. But then short form, we don't see a lot of that. I'm not like the engagement on the logs just like doesn't happen anymore no matter who it is.00:23:46:01 - 00:24:05:13UnknownJust seems like they're just pushing those things up and the shorts are doing well. It's crazy, but it switches. It switches. So what about 2024? What do you do? Yeah, you guys are doing some cool stuff I hear with AI and whatnot. Like, how are you using. I would video scripts is probably like if you guys are stuck with what to say.00:24:05:13 - 00:24:24:13UnknownLike use A.I. for your scripts. So it's not that hard. There's literally everything. Verify what it says first verify you agree with what the air bot tells you. Yeah. I don't like read it. Don't just like say something you don't believe or agree with, but use it as a good baseline. How are you guys using it right now and what do you see the opportunity right there with it?00:24:24:15 - 00:24:42:16UnknownYeah. So we're got you know, we're trying in all kinds of stuff. So yeah, first and foremost, I think script writing, it's incredibly helpful for that, especially now that Jackie Beatty and several others have Internet access, right? I mean, you can have it right yet current up to date, factually accurate information. You're right. You do have to double check it.00:24:42:16 - 00:25:01:17UnknownJust make sure it doesn't make any mistakes, that it does a lot less of that than it was even six months ago. So it's gotten a lot more trustworthy. But you still want to verify. And then from there, I mean, we're starting to see opportunities with now generating images and graphics. So one of the things we did in our school is we started building our own tools there.00:25:01:18 - 00:25:26:10UnknownThey're based on the same tech as Chad GPT. We're just using the API, but we're able to kind of further train the the API a little bit. So the right scripts that are really specific to social media, that are specific to the real estate industry. We have a new tool now. We have something that we're introducing tomorrow actually, which we're calling workspaces, which is basically like all of the tools that you need to make your video all on one page.00:25:26:10 - 00:25:43:10UnknownSo we've got one that writes a script for you. The second one will generate a background image that you can use if you have like a green screen set up and nowadays you don't even need green screen, You just click a button and it removes the background for you automatically so you can swap that in. So we're doing like a holiday video challenge tomorrow and so they're going to using that stuff for that.00:25:43:12 - 00:26:03:23UnknownSo those are couple examples. And then I mean, from here forward though, it's just going to get crazier, right? I mean, because you're looking at that full automated editing in some cases like right now, there are some tools starting to come out. We use a tool called carpooling sometimes, and it's not perfect yet, but they have one now where you can just essentially talk to it and it'll do the editing you want.00:26:03:23 - 00:26:21:12UnknownSo some of the technical skills you need to edit your videos going away, right? So like just being like, Hey, three minute, you're 3 seconds in, add a graphic with my name and it slides in from the right and it'll do that and will generate it right. It's like that's happening now. There's so matters, right? Like people just, you know, fake people talking to the camera for you.00:26:21:12 - 00:26:45:07UnknownRight. So it's filed. Yeah I saw one a tool that I saw one that are doing like cool YouTube images for thumbnails, which I thought was cool. I forget what which one it was. But there's another A.I. tool that was got I lost my train of thought. I'm going to it's going to come back to me in a minute.00:26:45:09 - 00:27:08:02UnknownWhat was I using that thing for? Something fucking crazy? And I have to. It just lost my train of thought. I'll come back to it. I mean, yeah, there's some that are like. Like one of my favorite versions right now is there are several to do it. One I know of, it's called Opus, but it'll take a long form video and it'll just cut it up and do a bunch of shorts for you, you know, And it even has like the intelligence kind of find the most interesting points in that video, right?00:27:08:02 - 00:27:23:07UnknownSo, I mean, it's crazy what's possible. We had one that's what I was going to say. We had one translate in the Spanish like it was the same person. English. They're speaking in English. And it literally translated everything in Spanish and in the voice it looked. I'm like, That's not even though I'm like, No, I know. It's not like I'm like, that's a yeah.00:27:23:07 - 00:27:44:07UnknownThey literally translated to Spanish, which is a big deal because you can't edit in Spanish. You just switch over like, that's crazy. So there's a lot of that coming through. But these are these were just solving for problems that people who couldn't get on video previously had. So there's really not an excuse anymore. I mean, you could literally become anything by just do a little bit of research with any of that stuff.00:27:44:07 - 00:28:02:07UnknownAnd that's and that's a great yeah. I mean that that's important to keep in mind here is that like, look, if you think you had a runway to drag your feet to use in video, I mean, it's about gone now. And I think especially because, I mean, it's one thing to compete with other people, right? So you can you they all have their insecurities, other issues.00:28:02:07 - 00:28:18:06UnknownThey're going to take their time to, you know, that's already kind of fade now because enough people started doing this. But now you're competing with a I to right now. I mean, heck, if somebody was nervous going on camera, they can use a fake avatar and put a video out there and like, I don't think that's as good, but as you being on camera and talking to people.00:28:18:06 - 00:28:47:08UnknownBut it's more content, it's more noise, right? It's easy to create. And so, I mean, yeah, the urgency has has just continue to accelerate. I mean, it's really getting to a point where what is possible is just incredible. But that also means, you know, there's no sitting on the sideline anymore, right? Because I mean, again, you got to remember, like, it's all that psychology that the effect of somebody seeing your face in that face is talking to them and the way that that builds that relationship, that Parasocial relationship.00:28:47:10 - 00:29:04:15UnknownParasocial was apparently like one of the finalists for word of the year in 2023. Right? So it's like that people get this stuff now, right? I mean, we're all conscious of it. And so, yeah, I think I think that that's I think is kind of coming a little bit out of left field because we didn't really know these things were going to pop up in advance so quickly.00:29:04:17 - 00:29:20:14UnknownBut yeah, I mean, it's really opening the possibility that we could see AI real estate agents, you know, I mean, you could see these kind of like fake avatars that work somebody through almost the entire the only thing they wouldn't be able to do is physically show a home. Right? But I mean, you could do virtual home showings with an AI avatar.00:29:20:14 - 00:29:44:22UnknownI mean, it's kind of wild to think like what some of these tech companies are going to be putting out in terms of products that are competing with a traditional agent here even in the next 12 months. So I don't know they'll come that fast, but keep an eye on it. What about for realtors right now? I mean, I don't know any like big pop producers are aren't doing video like it's sort of weird if they're not at this point in the game like and that I mean, that alone should just give you as motivation you have to do it.00:29:44:22 - 00:30:18:13UnknownIt's like it's it really isn't I don't in real estate it's such a personal brand business like like you have to be on video. It's your face, not your brokers, your face that matters. Have you seen I still I've yet to see anyone that doesn't like work with yet. I Yeah it's hard to think of any I mean even the ones that are sort of more traditional agents that are have been successful for decades and you know didn't necessarily need to carve out a new audience like they've, they've reluctantly started doing it, you know, just because I mean, you don't want to wait until your clients are asking for it, right?00:30:18:14 - 00:30:34:14UnknownIt's like you got to get in front of at least that. And I and I was joking, you know, a few months ago, I was doing a presentation. I basically pointed out I was like, look, when people start getting video messages from their mechanics about their car and what's wrong with it when it's in the shop like star point, they're going to expect this from you.00:30:34:14 - 00:30:49:16UnknownThey're going to start asking for it and like you want to be learning it, then it's not it's not something you learn in a day, right? You learn it now. So you can preempt that. And literally in that particular guys guy raise their hands like, you know what, my my BMW dealership just sent me a video message yesterday and I was like, well, I mean, it's happening, right?00:30:49:16 - 00:31:05:07UnknownSo I got I got one for my plumber. Like plumber come over. And it was it was cool. Like it was like he and it was a little intro. It was a little about video. I was like, here's your technician. And it was it was like such a personal touch. The kid was like 22 years old, you know, and the company, like, set up the video.00:31:05:07 - 00:31:18:12UnknownBut when he showed up to the door, I'm like, yeah, you're the guy in the video. It was I was like a little different of a, you know, tell me, I hate plumber, How are you doing? But now he saw a video. There was a different what's the word is a different exchange of Hey, nice to meet you.00:31:18:12 - 00:31:37:10UnknownI almost felt like a new beat already. Right? It's just like. And it's just that little touch is a difference many times for getting hired or not. Especially when people are like, looking for an agent. You got to stick out and do something differently. Anything else you want to add for 2024? Any other tips? Anything that you want to you tell people to be on the lookout for?00:31:37:12 - 00:31:54:08UnknownWell, you know, I think that honestly, I mean, if you just make video, the focus 2024, you're going to be in good shape. You know, I mean, I think there are other things to think about. Obviously, we've talked a bit about it and that being a big part of those. But I think the reality is like this is the year to do it.00:31:54:08 - 00:32:13:02UnknownThe market is going to start to come back to some degree. I think. I mean, I'm I'm not that expert. I'm not the one saying that. But the experts seem to be saying that to some degree. And so, yeah, I mean, you just got to have awareness, right? I mean, you got to have enough people that know who you are, what you what you do, the fact that you're a friendly, trustworthy person that they could see themselves working with in the future.00:32:13:04 - 00:32:28:24UnknownAnd I just don't see a long term future for people that don't have that awareness. You know, I mean, if you're not if you're not seen as somebody if your face can't pop into my mind when I think about real estate, you're going to be in trouble at this point, right? I mean, I think that that's really it.00:32:28:24 - 00:32:47:02UnknownSo I don't you know, because video can be so overwhelming to people. I want to leave it at that. Right. Because, I mean, I don't want to give you other things to to use to procrastinate. So at least when it comes to me, it's like, hey, make it make it all about video, Make it all about getting yourself on camera, whatever that means, even if it's as simple as just saying happy birthday to people.00:32:47:04 - 00:33:02:01UnknownI mean, I think if you did that, you spent 2024, sang Happy Birthday through a video to every single person in your database. And that's the only kind of video you made. You probably can change your business. Yeah, you probably will. 10 to 15% of the people who say hello to you are going to be moving themselves this year in 100%.00:33:02:01 - 00:33:19:05UnknownI'm have referrals. So like whoever. Right. I think you actually sent me a video birthday email before on Facebook. You might have. I think I have. Yeah. I think it sort of sticks out now that I'm thinking about it. But I mean, that's that's like the perfect that's like the perfect example guys. Like, I'm just like, yeah, Nick did send me one of those videos in the past.00:33:19:07 - 00:33:48:21UnknownNow I have like, this is years ago. Yeah, Yeah. Why don't you tell them the video business school or it or buys video Schools act so they can check it out if they want to learn more. Yeah. Yeah, absolutely. So easiest way to find us. Just check out the website. Bizarre video school accounts so busy video school dot com and yeah we got you got some freebies on there I think that's a great place to start you can check out our memberships we do both monthly and annual plans that is not a long term contract.00:33:48:21 - 00:34:09:13UnknownWe don't sell any individual courses so it's very much a community based experience. We have an entire curriculum. We have 200 video recipes, which is basically video scripts on steroids. Monthly Challenges Q&A is, you know, all kinds of support tools. I mean, the laundry list is all there. But definitely check us out at bizarre video school dot com.00:34:09:15 - 00:34:43:16UnknownSweet. Thanks, bro. Appreciate you sharing your insight This episode we appreciate you guys. Another episode of the wrestling Marketing Do podcast folks, if you like this whole thing about generating and staying in front of your database and generating attention from the people that matter most, visit referrals. Sweet Adcom Referral Sweetcorn. We will farm your database through direct mail, video, email and give you everything the post and do on social media each and every day and months so that you don't have to stop thinking about what to do on any of social channels and more importantly, the people that you want to remember what you do for a living will, and then start setting your businesses00:34:43:16 - 00:35:02:08Unknownwith attractions all about keep your personal brand from the people that are most and and forget who the hell you are. That's all referral suite does WW dot referral suite dot com. Check it out and hope to see you on the inside. Thanks Nick and appreciate it too. Of course. Thanks for having me. Thank you for watching. Another episode of the Real Estate Marketing Do podcast.00:35:02:08 - 00:35:23:03UnknownIf you need help with video or finding out what your brand is. Visit our website at WW w dot Real Estate marketing do dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace.00:35:23:07 - 00:35:26:02UnknownThanks for watching. Another episode of the podcast will see you next at.

Kirsty Dawe is the CEO of Webeo, a B2B website personalization software that delivers a proven solution to the website conversion problem in B2B. Webeo's software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximises conversion around the complex B2B buyer journey. Dawe has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation, and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director of award winning agency Really B2B for 15 years. Dawe is a DMA B2B Council member, regular Superbrands judge, and proud advocate for B2B marketing worldwide. She is also a mother of 3, mentor and coach. What you will learn How Kirsty stepped out of corporate world and into the entrepreneurial world The little-known challenges of paid advertising How website personalization can have a huge impact in B2B marketing Kirsty shares her thoughts on how AI is challenging marketers today Discover how ChatGPT has the potential to optimise B2B marketing Learn how Kirsty utilises a data dashboard at Webeo Discover why looking after your people is vital in business Kirsty shares her top tips for those wanting to become entrepreneurs Plus loads more!

In this episode, I'll explain how inner and outer beauty is a must nowadays.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Have you ever been told that your eating habits are leading down a dark path and receive an ultimatum of sorts because of it? It's not a big stretch to say that aircraft mechanics probably have some of the worst diets in the world. On today's episode, we open up about our past eating habits, what led us to today, and what are some things that we all can do about it. Follow us on Facebook- @cancelledformaintenance, Instagram- @canxformaintenancepodcast.Twitter- @cxmxpodcastDid you know we have a comic series? Check it out on the Tapas app or visit us at: https://tapas.io/series/CXMXcomicsVisit our website and check out our merch at www.cancelledformaintenance.com. Have ideas or stories for show? Send us a line at our contact us section of our website!Looking for the best lightweight, comfortable, and noise-cancelling headset? Visit: dalcommtech.com and use code "canxrules" to save 15% off their products or special orders!Check out Rockwell Time for awesome outdoor merch and apparel. Use code-CX4MX and save 10%!Tell us how we are doing, leave us a review if you listen to us on Apple, Stitcher, Podchaser, or IHeart Radio!Follow us on Goodpods and Podchaser!https://goodpods.app.link/1Ss1v4ODHlbhttps://www.podchaser.com/podcasts/cancelled-for-maintenance-1390148?utm_source=podcaster&utm_medium=feedcta&utm_campaign=CXMXpodcast ★ Support this podcast on Patreon ★

Want to give your ears a break and read this as an article? You're looking for this link.https://www.lastweekinaws.com/blog/an-aws-free-tier-bill-shock-your-next-steps/Never miss an episode Join the Last Week in AWS newsletter Subscribe wherever you get your podcasts Help the show Leave a review Share your feedback Subscribe wherever you get your podcasts What's Corey up to? Follow Corey on Twitter (@quinnypig) See our recent work at the Duckbill Group Apply to work with Corey and the Duckbill Group to help lower your AWS bill

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we're getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates across marketing channels to focus on improving and increasing LTV, AOV, and CVR Today we dove into: Email and SMS automations and why more retention communications should be automated (but still personalized) Why Sophie's rolling out quizzes to all Win brands (and what softwear she's using) Building purchase history into all automations and why every brand needs a recapture sequence. Why SMS is no longer optional for DTC brands You'll learn why Sophie is an automation overlord and what you can do to drive more second purchases than ever this year. Work with Pilothouse: https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Companies have two options going forward: transform or be transformed, according to a Feb. 28, 2022, report by the U.N.'s Intergovernmental Panel on Climate Change, or IPCC. Companies can either make transformational changes now that will help them be resilient to the physical impacts of climate change in the future, or they can continue to be reactive and wait until climate change forces them to transform at an even greater cost, the IPCC finds. In this episode of ESG Insider, we talk with one of the lead authors of the IPCC report, Dr. Edward Carr, who is also Director of the International Development, Community and Environment Department at Clark University. He was a lead author of the chapter in the IPCC report about climate resilient development pathways, which outlines the role companies and investors can play in adaptation. The good news, according to Ed, is that companies are well-placed to develop longer-term adaptation plans and find new opportunities for transformation. At the same time, companies cannot do it alone. Governments, the private sector and the public must all work together to adapt to climate change and lower emissions. Listen to our episode on the IPCC's August 2021 Group I report on the scientific basis for climate change here: https://soundcloud.com/esginsider/in-fighting-climate-change We'd love to hear from you. To give us feedback on this episode or share ideas for future episodes, please contact hosts Lindsey Hall (lindsey.hall@spglobal.com) and Esther Whieldon (esther.whieldon@spglobal.com). Photo credit: Getty Images

We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.   The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all?    In this episode, we're diving into content creation 101, because in 2022, that's something we should all be doing. There's so much content out there to tweak and make your own, so sit down, pick a topic and fill in the blanks with your expertise. -Jake Wolfe   Three Things You'll Learn in This Episode    Why getting over ourselves is the first step to getting started Do we really have absolutely nothing to say, or is that just our ego stopping us from taking the plunge?    Where to get inspiration for content What's stopping us from putting our own unique spin on something that's already out there?    1 thing to remember as a new content creator How can we stop comparing ourselves to longtime content creators and just focus on getting started, already?

One of the most heated topics in the podcasting community is audio-only vs. video podcasts. This 2022, this should no longer be up for debate! In the past year, we’ve seen people shift from listening to podcasts during their commute to watching videos at home. With this trend set to continue to accelerate, there’s no reason why you shouldn’t make the jump to video. Still not convinced? Let us explain why video podcasting will surpass audio in 2022 and how you can use videos to leverage your podcast growth. We’ll also go over some tips on how to start or shift to video podcasting. If your audio podcast is experiencing stagnant growth or you’re thinking of starting a podcast, then this episode is a must-watch for you. Episode Highlights: What is video podcasting? [01:37] The drivers behind the video podcasting boom [04:09] Why are some podcasters resistant to video? [05:33] How podcast consumption has shifted [07:14] How video podcasting doubles results for only 20% more effort [11:08] The power of short videos for growing your podcast [13:40] Why audio-only podcasts may soon become a thing of the past [18:36] Are there risks in switching to video podcasting? [20:02] Using video to attract AND nurture leads [24:22] How video decreases companies' costs on social media [26:11] Is it even worth starting an audio-only podcast in 2022? [28:38] Tips for video podcast beginners [30:02] 7 biggest video podcasting mistakes to avoid [32:24] Top strategies for boosting video podcast growth [35:39] If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) Mind Pump TV (https://www.youtube.com/c/MindPumpTV) Valuetainment (https://www.youtube.com/c/VALUETAINMENT) Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

In this weeks episode we are so excited to have Grace and Abby from Finding Your Feet Podcast. The best friends created this podcast in lockdown to share their journey and conversations around self development. Both in their twenties they are humble in their approach and that they are still learning, still finding their feet and how wonderful is that.  We can't wait to see what you think of this episode, if you liked it please do share - it means so much to us. [This is a Monday Network production] Follow Finding Your Feet on Instagram: http://www.instagram.com/findingyourfeet Follow Kirsty on Instagram: http://www.instagram.com/kirstyraynor Follow Mindset + Me Podcast on Instagram: http://www.instagram.com/mindseetandmepodcast

Matt Tresidder is the co-founder and CEO of Leadr “a people development software specifically designed to develop leaders at every level of your organization.”Matt's audacious goal to develop 1 million leaders is inspiring, and I think they've got what it takes to get there.But, today's conversation is so much more than a simple exploration of a new technology.Today Matt and I talk about why immigrants so frequently succeed in the United States, imposter syndrome, and why is so important for leaders to recognize and fight against decision fatigue.

Employee wellness became a top priority during the pandemic. But will it remain one? VP, Principal Analyst James McQuivey and Analyst Jonathan Roberts discuss the role of employee wellness in the future of work.

The Industrial Marketer podcast scratches the surface on the topic of social media for manufacturers. One tip: Authenticity is the key to social media, and it means different things on different sites. Finding the right tone is important on every channel, and it will be different from the tone on your website.

In this episode, Marcus Edwardes speaks with Joe Mullings, Founder, Chairman, and CEO of The Mullings Group, a leading search firm in the medical device industry.He is also the Chief Visionary Officer of MRINetwork, a Top 3 executive search firm with 400 officers worldwide.Finally, he is the Founder of Dragonfly Stories, a production company and studio that focuses on creating stories that revolve around medical technology, including four seasons of the docuseries TrueFuture, of which Joe is the host.Joe shares his 30-year history in recruiting , why he is so passionate about content creation, and his best practices for building a strong online brand What You’ll Learn in This Episode:●      [02:50] An overview of The Mullings Group●      [06:01] How Joe got involved with MRINetwork●      [07:21] What went into Joe’s decision to invest in a production studio●      [11:16] The power of telling visual stories on LinkedIn●      [15:04] Helping old-school headhunters embrace digital media●      [18:44] All about the TrueFuture docuseries●      [22:00] Why Joe has never balanced a checkbook in his life●      [24:44] Joe’s experience filming a show in Israel●      [28:10] The 10-4-2 Strategy to grow your network and increase engagement●      [31:54] The Digital Transition: Hum, Sing, Shout●      [35:04] Staying on-brand while continuing to produce entertaining content●      [37:20] Is it possible to overshare on LinkedIn?●      [39:17] Why not creating content will quickly make you obsolete●      [40:30] How branding moves the phone further down the activity chain●      [48:07] The importance of eliminating friction in your business interactions●      [53:30] What Joe is most excited about in 2021Key quotes:●      “The content [we produce] is part of the product [we market].”●      “If you examine all the activities I have going on, they all revolve around empowering the individual to make career decisions in their life to give them more choices and more freedom as they move forward downrange.●      “ROI only declares itself when you define the denominator of that which is the timeline.”●      “If you really look at it and step back, [LinkedIn] is not a social platform; it’s not a job posting platform anymore. It’s an educational platform. We use LinkedIn to tell the stories of our clients.”●      “I think headhunters who intelligently use media will replace headhunters who don’t use media.”●      “When you start to balance a checkbook, you start to pull your punches.”●      “Your Hum, Sing, Shout Strategy should not be about advertising. Your Hum, Sing, Shout Strategy should be about educating, informing, and inspiring.”●      “Give, give, give without the expectation of anything in return; but don’t cheat yourself—be standing in plain sight when somebody needs something.”●      “Put the thought on a Post-It. If it can’t fit on a Post-It, it can’t fit on LinkedIn.”Resources Mentioned:●      Joe Mullings●      Joe Mullings on YouTube●      Joe Mullings on LinkedIn●      TrueFuture

How to win Dealer of the Year. DealerRater GM Jamie Oldershaw and reviews expert Lana Waters join the show to give review strategy advice that will help your dealership land on next year’s list of winners, and attract more customers in the process.

CNET reporters Maggie Reardon and Shara Tibken get to the heart of the problem for Now What.

CNET reporters Maggie Reardon and Shara Tibken get to the heart of the problem for Now What.

Natalie Dion is a woman with the conviction to go after her biggest dreams! A former Costco executive, Natalie was experiencing burnout in her career and searching for a solution to her health challenges. That’s how she was introduced to Network Marketing and after working her business part-time for a few years, she made the leap and switched careers. Natalie saw success early in her business and found herself sitting in her comfort zone for 8 years! To get past this, she decided that success was no longer optional and that she would do everything possible to create the life she dreamed about for her and her partner, Denis. Connect with Natalie online at https://www.instagram.com/_nataliedion/ https://www.facebook.com/NatalieDionBusiness https://www.nataliedion.com/ Visit my shop: https://wakeupwithgratitude.com/ Post Production Audio by Paul Tedeschini Ready to kick the cravings? bit.ly/ResetwithUSANA Take good care of your immune system this winter: https://bit.ly/healthypandemiclife Join our Gratitude Ambassadors Community on Facebook! facebook.com/groups/gratitudeambassadors/ All the social links: facebook.com/juliecmboyer/ facebook.com/wakeupwithgratitudephoto/ instagram.com/juliecmboyer/ instagram.com/wakeupwithgratitudephoto/ twitter.com/juliecmboyer linkedin.com/in/juliecmboyer/ twitch.tv/mrs__wolf

It's no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they'll tell anyone and everyone they can about it. It's no diffe

It's no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they'll tell anyone and everyone they can about it. It's no different in real estate, and if anything it's more apparent. Referrals will make or break your business, and if you decide to stick with old sleazy marketing tactics, you'll quickly be forgotten. Jess Lenouval realized this early in her career, and during her 14+ years in real estate, she's built multiple 7-figure businesses, selling over $300 million of property in the last 5 years alone. Now, she uses her proven strategies to help other agents scale their business to 7-figures through The Listings Lab. On the last episode of 2020, Jess comes on and shares her reasoning for pushing all of her clients to dive deep into content creation, and how she's seen massive returns while doing so. While her strategy is slightly different from ours, the results are one and the same. If you want to learn the importance of content creation and why it's an absolute necessity, tune in to this episode to be prepared for 2021 and beyond!

It’s November 2020, and you haven’t played a show in over half a year. That also means you haven’t sold merch at a show in that same amount of time. Over the last few years, sales have been moving online – but the pandemic is forcing everyone’s hand to make the jump now. There’s a reason Amazon is doing more business than ever before. Are you going to take advantage of this shift and start growing your online merch empire by promoting it on your social media, during your live streams, and to your email list? Or, are you going to sit idly by thinking, “I don’t need to do this… It’s too much work”? There’s a clear winner here, and it’s the artist who sells their merch online. Listen now to learn more about why you need to sell merch online in 2020 and beyond, and how you can increase sales in your existing store! What you’ll learn: How you’re shooting yourself in the foot if you don’t sell merch onlineWhy it’s good to have merch sources all over the countryWhy you should never underestimate the power of merchHow the pandemic has forced online merch sales to become a necessityWhy every store needs to have a free shipping offerHow you can increase your sales with two simple techniquesWhat adding value in your customers’ orders does for your businessHow you can sell more merch by understanding your fans’ needsWhy you need to eliminate objections on your siteWhy sales are sometimes the worst thing you can use to get more orders For full show notes visit https://thebetterbandbureau.com/49

On this episode of The Herosmyth Podcast - Live from the Vault we discuss why creating a purpose driven business is essential in the modern era. Hosts Chad Coleman and DeAndré Dowell, break down exactly why it is essential and how changes in society led to this moment. We also discuss a new study conducted by the Zeno Group which finally puts data driven analytics behind the benefits of creating a purposeful brand.  Business News: The Ongoing Affects of COVID on Small Businesses Major Gym Chains Closing There DoorsWhat next for Small Businesses in these Times

There is a land grab going on right now, the likes of which the health care industry hasn’t seen before—at least in our generation. Spoiler alert: There’s a whole episode of Relentless Health Value coming up on the impact of the Teladoc-Livongo hookup. And that is totally relevant to the point I’m about to make. But let me just start with a little bit of background: American patients—let’s get real here—have no more money to spend on health care every year. Really. I mean, you look to employers. The government? Who knows? But let’s just say for the purposes of this discussion that what’s going on right now is a zero-sum game—that the dollars in the system every year are the dollars in the system, and if you want to increase your revenue as any given health care stakeholder, you’ve got to take those dollars from somebody else. Alright … now consider this: Previously, if a health system, say, were going to make a list of their competitors, they’d probably list the health system down the street, maybe the one in the next town over if there seems to be a lot of commuting. Oh, my, how we no longer live in that simple world! Enter the pandemic and patients not only accepting but kind of digging virtual care and its convenience and its accessibility. Now consider what happened to brick-and-mortar stores who didn’t add online retailers to their list of competitive threats. Virtual entities doing chronic care management, diabetes, musculoskeletal, other population health endeavors … these are now or will soon enough be head-to-head competitors to in-person care settings. My local health system, they may also decide to stand up to telehealth—and many of them did. But if the playing field is now in the Cloud, how’s the patient experience on their systems? Everybody accepted that, in the beginning, they were kind of buggy and calls dropped and all you could see was the doctor’s ear in a weirdly dark room or something. But six months later or a year later? Not exactly sure when patients’ patience will run out, especially when there are companies out there who built amazing virtual experiences from the ground up and who, by the way, are often hired by health plans, who, by the way, make it financially, let’s just say, attractive for patients to use those services that the plan is providing instead of the big expensive consolidated health plan that raised their rates 30-fold over the past couple of years like one of them anecdotally did. So, you start to see why, if I were a health system or a provider executive, I’d kind of shuffle the patient centricity, design thinking, patient experience—that whole bunch—to the first tab of my spreadsheet. Patients have, at this moment, unprecedented choice; and so do their employers, nothing for nothing. As Dr. Matt Anderson told me the other day, if a health system thinks that it’s going to make the difference by doing more specialty services and expensive procedures, that might be a risky bet. Other battlegrounds in the land grab include home health or hospital at home. Humana, for one, is trying to dominate the whole home health space. Again, it’s a turf war, because these patients are now not going to the local hospital—you know, not paying the local hospital, which might be the more operative statement. So, anyway, I thought it might be a good idea to replay my conversation with Dr. Joe Selby from early last year. Dr. Selby is the [now-retired] executive director of PCORI, otherwise known as the Patient-Centered Outcomes Research Institute. PCORI is an independent nonprofit organization in Washington, DC. Since December 2012, PCORI has funded hundreds of studies that compare health care options to learn which work best given patient circumstances and preference. So, it’s definitely good background information. Anyone driving for the best patient experience might want to have it at their fingertips. If you want even more advice about what to contemplate when contemplating patient experience, I’d refer you to episode 236, which is my conversation with Liliana Petrova, the CEO and founder over at The Petrova Experience. In that episode, Liliana translates her experience as director of customer experience at JetBlue to the health care industry. You could also check out episode 228, “How to Figure Out What Patients Really Want,” when I spoke with Julie Rish, PhD, from the Cleveland Clinic. And I’d round out the mix with episode 252, “The Not-So-Obvious Thing That Musculoskeletal Care and a 4-Minute Mile Have in Common”; and that’s when I talked to Chad Gray, CEO over at Integrated Musculoskeletal Care. I mention this last one because Chad’s company is pretty much a direct competitor to local orthopedic practices across the nation that his group is not aligned with. When you listen to the show, you can start to get a bead on how high the bar is starting to raise.  You can learn more at PCORI.org.  Joe V. Selby, MD, MPH, retired as the executive director of the Patient-Centered Outcomes Research Institute (PCORI) in December 2019. A family physician, clinical epidemiologist, and health services researcher, Dr. Selby has more than 35 years of experience in patient care, research, and administration. He was responsible for identifying strategic issues and opportunities for PCORI and implementing and administering programs authorized by the PCORI Board of Governors. Dr. Selby joined PCORI from Kaiser Permanente Northern California, where he was director of the division of research for 13 years and oversaw a department of more than 50 investigators and 500 research staff members working on more than 250 ongoing studies. He was with Kaiser Permanente for 27 years. An accomplished researcher, Dr. Selby has authored more than 200 peer-reviewed articles, with his most recent research primarily in the areas of diabetes outcomes and quality improvement. His publications cover a spectrum of topics, including effectiveness studies of colorectal cancer screening strategies; treatment effectiveness, population management, and disparities in diabetes mellitus; primary care delivery; and quality measurement. Dr. Selby was elected to membership in the Institute of Medicine in 2009 and was a member of the Agency for Healthcare Research and Quality study section for Health Care Quality and Effectiveness from 1999 to 2003. A native of Fulton, Missouri, Dr. Selby received his MD from Northwestern University and his MPH from the University of California-Berkeley. He was a commissioned officer in the Public Health Service Corps from 1976 to 1983 and received the Commissioned Officer’s Award in 1981. 05:36 Can payers afford to make health care patient-centric? 05:59 “If you make care more patient-centric … you actually see decreases in utilization.” 06:32 Shared decision making. 09:59 “What gets in the way of implementing good evidence?” 10:08 A study involving community health workers. 11:26 Default care and back surgery. 13:45 “There’s just a lot of habits like that in clinical care that aren’t backed up by evidence and can be undone with good evidence.” 14:23 How Dr. Selby figures out what the patients want and what outcomes to focus on. 14:48 Looking for evidence gaps. 16:26 What PCORnet is and what they’re doing. 18:15 “To do really good quality research, you have to be able to link the data from health systems … to data from claims.” 19:32 “We’re asking questions that matter to them, to their bottom line, and to their patients.” 19:37 What the main goal of PCORnet is—what or where? 21:26 Giving and getting data as a health system. 22:12 Studies that have come from PCORI’s queries. 25:31 “It’s very important that the systems … appreciate that PCORnet is active in their midst.” 26:09 “It’s hopefully a culture-changer, driving toward more collaboration and toward … finding common ground between people who are asking purely clinical questions and people who are asking the more practical questions.” 26:28 What frustrates Dr. Selby the most. 28:39 Turn the Ship Around!—a book about short-term evaluation and short-term results vs long-term change. You can learn more at PCORI.org.  Check out our latest #healthcarepodcast with @joevselby as he discusses #patientcentricity. #healthcare #podcast #digitalhealth #healthtech “If you make care more patient-centric … you actually see decreases in utilization.” @joevselby discusses #patientcentricity. #healthcarepodcast #healthcare #podcast #digitalhealth #healthtech “What gets in the way of implementing good evidence?” @joevselby discusses #patientcentricity. #healthcarepodcast #healthcare #podcast #digitalhealth #healthtech “There’s just a lot of habits like that in clinical care that aren’t backed up by evidence and can be undone with good evidence.” @joevselby discusses #patientcentricity. #healthcarepodcast #healthcare #podcast #digitalhealth #healthtech “To do really good quality research, you have to be able to link the data from health systems … to data from claims.” @joevselby discusses #patientcentricity. #healthcarepodcast #healthcare #podcast #digitalhealth #healthtech “We’re asking questions that matter to them, to their bottom line, and to their patients.” @joevselby discusses #patientcentricity. #healthcarepodcast #healthcare #podcast #digitalhealth #healthtech  

Getting word out about your product is one thing. But getting your buyers to hear your message is another. Nothing has been more relevant in this day and age than the use of online marketing tools to connect with your buyers. Simply spreading the message without putting too much thought in the value you’re giving in your interactions with prospects is just not going to work anymore. In this episode, we’ll talk about making your content crispier for your prospective clients with Diana Mitchell, Digital Marketing Consultant at Peoplemover.  If you want to find out what makes your customers tick, then this episode is a gold mine of incredible and insightful information for you.   Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) HEY Email Platform (https://hey.com/) Diana Mitchell Website (http://www.dianamitchell.net/)   We’ll be talking about: Being a fractional CMO before it was a thing [01:39] The experience of being a guest on Oprah [02:26] Opportunities are present in B2B marketing [03:50] How companies reacted to the pandemic [05:59] Invest in buyer enablement instead of sales enablement [09:07] Your online content has to be up to par [13:56] Don’t be afraid to give away 99% of your great stuff [16:09] Now’s the time to have conversations and give value [17:34] Focus on what your prospects would like to hear [21:31] Treat your customers like prospects and your prospects like customers [27:57] Re-engage with those already in your customer database [33:24] Three things new founders should do [35:23] Provide value, don’t sell [38:02] Get yourself a good writer [39:08] What’s next for Diana [41:17] The one thing Diana recommends [42:04]   About Our Guest: Diana Mitchell appeared as a two-time guest in Oprah and in a movie featuring Arnold Schwarzenegger. She is an Outsourcing Content & Digital Marketing Manager as well as Marketing Coach & Mentor at Peoplemover, helping junior marketing teams excel, and increasing leads and revenue for companies through her senior-level marketing team. In the next few months, Diana is preparing to launch her podcast “Moms Who Lead” designed for leaders who are supermoms at the same time. Connect with Diana on LinkedIn.   If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.    Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Victoria Hudgins, Reporter at LegalTechNews, reports on the legal tech sector and noticed that some of the first cuts that major law firms made during the pandemic were related to their technology innovation teams. Lawyers and tech staff were subjected to layoffs, furloughs, and pay cuts almost immediately as firms feared a reduction in revenue and work. She wonders what that means for these legal innovation teams. Will firms take their foot off the gas on innovation? How long will law firms continue to invest in these teams? Will the resulting actions be that law firms will have to look externally for innovation once we get beyond the pandemic? Time will tell. Remember, we may all be In Seclusion, but we're in this together. Host: Greg Lambert (@glambert) Producer: Janice Anderson Artwork: Dean Lambert Music: Jerry David DeCicca Twitter: @InSeclusionPod --- Send in a voice message: https://anchor.fm/inseclusion/message

Homily from the Solemnity of the Body and Blood of Christ. The moment worship becomes about “what I get” it ceases to be an act of love and becomes idolatry.

Homily from the Solemnity of the Body and Blood of Christ.The Eucharist will never be optional...until the day it is no longer an option. The moment worship becomes about “what I get” it ceases to be an act of love and becomes idolatry. Mass Readings from June 14, 2020:Deuteronomy 8:2-3, 14-16 Psalm 147:12-15, 19-20 1 Corinthians 10:16-17 John 6:51-58

Many small business owners view having a website and a Facebook page as being part of their marketing strategy. Truth is... society have evolved far past that. They are now a mandatory part of having a business. In the 1890's phones were considered a marketing tool... now you can't imagine a business surviving without one. That applies to websites and Facebook pages in today's world.

Over the past few years, there’s been a concerted effort to bring faster payments to fruition. Why is this now becoming real as opposed to when the industry’s tried in the past? The answer is simple: survival. In this episode Carl Slabicki, Director, Product Line Manager at BNY Mellon, shares more.

So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to […] The post Creating Content is No Longer Optional, It s the Future with Trevor Mauch appeared first on Real Estate Marketing Dude.

So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to [...]

So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to […] The post Creating Content is No Longer Optional, It s the Future with Trevor Mauch appeared first on Real Estate Marketing Dude.

So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands

It’s a bit of a milestone episode here, episode 155. It seems like an odd number to celebrate, but it means this podcast has been going strong for three years now! (52 weeks = 156 episodes) So thanks for listening, whether you’ve been around since the beginning, or this is your first time here! As I speak with agency owners and decision-makers every day about their agencies and their business development efforts (or lack thereof!), we talk about the value of niching their agency. It’s the old brain surgeon versus general practitioner and the relative value proposition of each. Your niches (note the plural) can be industry-specific, a certain methodology or in some limited cases – a specialty (PPC, etc.). But what do you do when you’ve narrowed down the niches you want to serve? That’s what this solocast is all about. How do you actually walk out your talk and live/sell and profit from your niches? What you’ll learn about in this episode: Why establishing niches for your agency is so important How many niches should an agency have and why? How do you promote your agency’s special sauce/niches and expertise How sweet spot clients intersect with your niches The business development process to sell to your niches Why helping your clients be better at their job is the heart of your biz dev plan What to do with those clients outside your niches that you don’t want to fire Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner and key executive peer groups Offering workshops for owners and their leadership teams Offering AE Bootcamps Conducting individual agency owner coaching Doing on site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.” Helpful Resources from this Episode: Sweet Spot Client Filter: http://bit.ly/2O1m3Y0 Content Marketing For Agencies Workshop: http://bit.ly/2O29OdO Agency New Business Blueprint: http://bit.ly/2MNkGaN Ways to contact Drew McLellan: Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

We all hit a point (or a few!) in our businesses that cause us to step back and evaluate why we’re even doing all this in the first place. In this episode, we’re going to take a deeper dive into what’s been going on for me, on a personal level, and why I believe that it’s no longer optional for entrepreneurs to not make the money they desire. Episode Freebie: 3 Ways to Accelerate Your Income {Without Having to Take on More 1:1 Clients}www.thedaydreamachiever.com/101 Resources Mentioned:Achievers CircleProfit First99: Exposing the 3 Biggest Myths on Outsourcing 97: What to Do When You Hit a Wall in Your Business Where you can find Jess: FB: fb.com/JessDDAchieverIG: @jess_ddachieverAligned CEO Podcast: alignedceopodcast.com

If I have learned one thing recently it's that if I want to uplevel my life and business, then self-care needs to become a necessity! 

Mali Phonpadith interviews Marc Miller. Join our community to receive notifications, event updates, and more: https://soarcommunitynetwork.com Marc Miller is the founder of Career Pivot, which helps those in the 2nd Half of Life design careers that they can grow into for the next 30 years. Marc authored the book Repurpose Your Career: A Practical Guide for the 2nd Half of Life published in April 2017. He also authored the book Personal Branding for Baby Boomers: What it is, How to Manage It and Why It’s No Longer Optional in September 2015. He has been featured on Forbes.com, PBS’ Next Avenue, Sixty and Me, Mashable, Flexjobs, LifeHacker and many other popular Internet properties. Career Pivot was selected for the Forbes Top 100 Websites for your Career. Marc has made six career pivots himself, serving in several positions at IBM in addition to working at two successful Austin, Texas startups, teaching math in an inner-city high school and working for a local non-profit. Website https://careerpivot.com Podcast https://careerpivot.com/podcast iTunes https://itunes.apple.com/us/podcast/repurpose-your-career/id1170333446?mt=2 LinkedIn https://linkedin.com/in/mrmiller

In this episode, Marc discusses his new book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life, now available on Amazon; and the paths he took to write it and the two books that preceded it. Marc starts by describing his departing the corporate world and starting a blog, how the blog led to a white paper, a website, and then a book, and how wrote two more books, earning additional credibility at each step. Marc explains the art of self-publishing, and what you can expect in writing your book.   Key Takeaways: [1:42] Marc left his last corporate job in January, 2011, and in June he started a blog, called the My Career for My Life blog, with two, three, and then four posts a week. It took Marc months to find his voice and learn his readers’ interests. He listened to learn. [2:16] In late 2011, Marc hired Susan Lahey, who interviewed him, and wrote the white paper, Don’t Retire, Even If You Can, a Baby Boomer Manifesto. The CareerPivot.com website launched in February 2012, along with the white paper. Using the white paper and the blog, Susan wrote the book, looking to author Gudjon Bergmann for title ideas. [3:04] Having a title, Marc next needed a cover. He started with graphic artists, but he didn’t get their technical questions. He was introduced to MamiSerwaa Amoakohene, who took Marc through a branding process, and helped him choose graphics suited to his audience. [4:07] Susan drew from the white paper, and the blog posts which were most popular. Writing a blog will tell you, by feedback, the topics people want to read. Marc hired a college student to edit, which led to a minor skirmish between creatives; then they crowdsourced reviews. The common criticism was all the stories were from Marc’s life. [5:23] Marc used CreateSpace to publish the paperback, and KDP to publish the Kindle version. They released them about the first of January. They found three typos in the paperback, and fixed them to release the Kindle version. The only marketing was a book signing at BookPeople. There was a glitch in swapped covers, but Amazon fixed it! [6:52] Marc did a giveaway of the Kindle version, to get a mailing list for his next book. Marc has a relationship at NextAvenue, that led to an article picked up by Forbes, for invaluable credibility. Marc planned the next edition for 2015, but it didn’t work out. [8:14] In 2014 Marc had a VO client record audio; Marc edited the audio, and put it on ACX.com — now Audible.com. His main expense was time. There have been 100 audios sold, and 2,500 books, in four years. What was gained was credibility, not much income. The credibility led to guest blogging in 2014 on Personal Branding Blog. [10:35] The blog forced Marc to write more on personal branding. Of the blogs, they put the five most popular into a white paper, and it was incredibly well-received, by AARP. They added more posts, and turned it into an ebook. Marc lost a lot of time and momentum creating it, from co-authors walking away from it. [12:29] In early 2016 Marc started making the pivot to focus on the 2nd half of life. He wrote the blog post, “Careers in the 2nd Half of Life.” It was very popular. That made him think of a second edition focused on the 2nd half of life, and asked MamiSerwaa for cover suggestions. They retained the walking element, with changes, to differentiate. [13:30] Marc started working with Susan in 2016, giving her 8-10 of the most popular blog posts to roll them into 4-5 chapters. Then Marc dictated client stories to Susan that she could fit into the old version to add depth. The book was completed toward the end of 2016, and Marc reached out to well-known authors to review it for quotes. [15:00] Marc asked Susan to pick a professional editor she wanted to edit the book. It worked out much better for all. With the new draft, Marc sent a Review PDF to 100 people, to for quotes. He expects to get 50 to 70 reviews. He has five reviews so far. He also set up pre-ordering on Amazon Advantage. That led to 30 preorders. [17:31] As with the first book, Marc used CreateSpace and KDP to create and publish the books. Amazon customer support was amazing every time Marc needed help. [18:30] Marc launched the Kindle version on April 18, at $.99, to encourage reviewers to buy the book, and be a verified Amazon purchaser. On the second day, 50 copies have been sold so far, and it’s rolling out smoothly. If you want reviews, Marc says, you need to ask people to review it on Amazon. They generally won’t think of that on their own. [19:20] Marc’s blog allowed him to find material that people wanted to read, and most of the book came from his most-read blog posts. Marc credits Susan on the cover, and both Susan and MamiSerwaa on the Amazon listing. It costs nothing to give credit, and it creates loyalty. A book is a credibility-builder, second to none.   Mentioned in This Episode: CareerPivot.com/blog Contact Marc, and ask questions at: Careerpivot.com/contact-me Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey The Author’s Blueprint: Successfully Write a Non-Fiction Book, Conquer Procrastination and Never Get Writer's Block Again, by Gudjon Bergmann Createspace.com KDP.amazon.com BookPeople.com Audible.com ACX.com Personal Branding blog Personal Branding for Baby Boomers: What It Is, How to Manage It, and Why It’s No Longer Optional!, by Marc Miller Careerpivot.com/2016/careers-2nd-half-life Advantage.amazon.com Ericvanderhope.com/how-to-set-up-pre-orders-on-amazon-for-print-books   Please take a moment — go to iTunes, Stitcher, or Google Play. Give this podcast a review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there.

This week's guest is Marc Miller. Marc runs the website CareerPivot.com and blog. His career included 22 years at IBM, thriving tech startups, and a stint as a high school math teacher. After thirty years of wandering the proverbial career desert, Marc learned his most crucial lesson: Most people don’t really know what makes them happy at their core, what fulfills them. Marc uses his extensive training experience to help others—especially Baby Boomers—find careers that they could grow into for the decades that lie ahead. We were happy to have him on the show to discuss a wide variety of topics including: How individuals can best navigate multi-generational workplaces by focusing on their likenesses and using our differences as strengths to improve our work interactions Focus on building resumes versus just college degrees The outside forces that shaped each generation's unique perspective on work and life Career advice for your 20s, 30s, and 40s and how CareerPivot strategies can help prepare your for career longevity in or as you near retirement Resources Be sure to check out these other great reads by Marc Miller: The Repurpose Your Career Podcast What Does Your Resume Say About Your Age? Think Link a Recruiter The Multi-Generational WorkPlace White Paper Personal Branding for Baby Boomers – What It Is, How to Manage It, and Why It’s No Longer Optional is available on Amazon Book Review: The 100 Year Life Announcements: We’re excited about “another one!” Be sure to check out our feature on NerdWallet for Black History Month 2017, 8 African American Financial Gurus to Follow. We’re among some great and talented speakers and writers here. Find your expert, niche and get your follow on. We’re on Soundcloud! Check out our PATREON page! We’re raising funds to grow the show so we can create more great content that helps you get ahead professionally and financially. Debt Free Or Die Trying the book is available on Amazon! Looking for more career development and debt freedom tips? Join our email list at PaychecksandBalances.com/email for exclusive content including show updates, digital giveaways, and more. We don’t spam. We just keeps it real. Yes, keeps. LIKE us on Facebook.com/PaychecksandBalances or follow us on Twitter @PayBalances and Instagram at the same name!

How will you identify yourself in your third act?  This could last 30+ years. Will you be identified as “Retired” on your LinkedIn profile and social media? Personal branding is not just for the working baby boomer. It will help protect your on line reputation. Your personal brand will move you along to your evolving self. Show Notes and approximate times. 2:50- You have a personal brand whether you like it or not. 3:04- What Jeff Bezos says about personal brands. 3:38- FaceBook is a publishing machine. 3:56- It is now more costly to remove data (reputation) than add more storage              (branding). 4:48- Your opportunity to do good extends far past your neighborhood. 5:30- What are the components of a brand? 5:45- You need to control your brand. Killer example of how a DUI was the first              thing that showed in search for a client. 6:30- What do you want to be known for? 7:30- What non-profits want. 8:06- Manage and control the brand. 8:15- Example of how someone changed their personal brand to get into the smart          grid. 9:20- Do baby boomers know enough to change their personal brand? 10:09- We were growing and developing at 25, but did we really know ourselves?              We morphed our roles to do what we had to. 11:25- Brilliant example of re-branding. 14:00- If you do not manage your personal brand, someone else will. 15:15- Own your personal URL. Buy your grandkids their personal URL. 16:00 Examples of expanded branding. 16:30- Self publishing to promote your brand and build credentials. 17:54- Re-branding for those not doing anything. His observations. 19:30- You have a 50% chance living until 90. What are you going to do all those              years? 20:07- The One Hundred Year Life. We expected 3 stages of life. We now have                  3.5-4 stages. 21:30- Longevity data. IBM example. 23:50- Part of your personal brand is to put you in the position to get what you                need. 24:50- If working, how to begin creating your new brand. 26:30- Certification to make quilts and teach. 27:15- How someone not working created a new brand and became train engineer            and drone pilot. 30:30- What you should first do when determining how to brand yourself. 32:45- Know thy self. 33:00 - Are there reliable statistics for baby boomer financial health? 33:57- Marc’s music and Austin tales. 35:30- Death and Dying - a excellent story of how a friend died. 36:04- Life pivots and moments of clarity. 39:20- How should we expect  work and life to look in our 60’s, 70’s, and beyond? 40:52- What skill do you want to continue to use, and which ones will you leave                behind?  Talents vs. Skills. Know the difference. 42:00- About Larry Byrd. 42:30- Burnout occurs when you over use skills not tied to your innate talent. 43:00- Go back to your child hood. Be clear on skills and talent. 44:22- Go back to your moments of clarity, both good and bad.   Resources Marc Miller - marc@careerpivot.com Twitter : @CareerPivot (512) 693-7132 www.CareerPivot.com is on the Forbes Top 100 Career Websites. Personal Branding for Baby Boomers – What It Is, How to Manage It, and Why It’s No Longer Optional.   Repurpose Your Career – A Practical Guide for Baby Boomers.   The 100 Year Life  UnRetirement - How Baby Boomers are changing the way we think.  Chris Farrel h   Music Simon and Garfunkel - Mrs. Robinson   Dire Straits - I want my MTV/ Sultans of Swing with Sting.   Get your copy of The Boomer Manifesto here. And thanks for telling your baby boomer friends and sharing on FaceBook.   Planet BoomerVille is for Baby Boomers and is about being Stellar and Living Life Lively. That means Baby Boomer brain and physical health. Baby Boomer family relationships, love, sex, and romance. Making new friends. Appreciating old friends. Lot's of music, new and old. It is about new life beginning and adventures. Planet BoomerVille is about embracing the future and making your now as big as your past. Maybe bigger and even better. Why not? Why not you?

Is it possible to optimize your career for money and meaning simultaneously? Or does one always take the lead?We explore this and more in today's conversation with author, career and business strategist and international speaker Jenny Blake.Jenny helps people organize their brains, move beyond burnout and build sustainable, dynamic careers they love. Her latest book, Pivot: The Only Move That Matters is Your Next One dives deep into how to methodically make your next career move by doubling down on what is already working. With two years at a technology start-up as the first employee, five years at Google on the Training and Career Development teams, and over five years of running her own business, Jenny combines her love of technology with her superpower of simplifying complexity to help clients through big transitions — often to pivot their career or business.We talk through her own personal pivots that lead her to leave the clout of Google, write her first book, find herself in NYC with a dwindling bank account and what she did about it when confusion, uncertainty and fear crept in. She even turns the tables on me to share some behind the scenes pivoting happening in Good Life Project.+++My book - How to Live a Good Life: Soulful Stories, Surprising Science and Practical Wisdom - is available now! It's a joyful, story-driven, engaging and eye-opening deep dive into what really makes a difference in your pursuit of a meaningful, alive and connected life. Click here now to download and read the first chapter for free.

Social media changes all the time, it's why I built Hit the Mic Backstage, and it's why I do this show. So you can get the info that you need right now to make your social media the best it can be (and more fun too).  With that said, I'm trying something new this month, and if you like it, we'll keep it. Here are three things you MUST know right now. We're talking  Facebook Video Showing up     Resources Join us inside Hit the Mic Backstage 3 Things You Must Know About Scheduling Facebook Posts Going Live is No Longer Optional   Connect with Me Connect with me on Facebook Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

A lot of us want more visibility, we want to connect with our community, and we want to really serve them. Ok so all of you better want that, otherwise this is going to be a really boring podcast. You wanting all of that is why I'm doing something I almost never do... I'm saying that something is less than optional.  That something.. live video. Now I'm not saying it has to be Facebook Live, or Perisocpe, or Blab, or whatever else. I'm just saying it has to be about you showing up LIVE and providing value.   Resources Join us Backstage Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

The world of work is changing. With upwards of 50% of the workforce moving to contractors or solopreneurs, what do people need to know?Marc Miller is the founder of Career Pivot which helps Baby Boomers design careers they can grow into for the next 30 years. Marc authored the book Repurpose Your Career: A Practical Guide for Baby Boomers published in January 2013. He also authored the book Personal Branding for Baby Boomers: What it is, How to Manage It and Why It’s No Longer Optional in September 2015. He has been featured on Forbes.com, US News and World Report, CBS Money-Watch and PBS’ Next Avenue. Career Pivot was selected for the Forbes Top 100 Websites for your Career. Marc has made six career pivots himself, serving in several positions at IBM in addition to working at two successful Austin, Texas startups, teaching math in an inner-city high school and working for a local non-profit. Learn more about Marc and Career Pivot by visiting the Career Pivot Blog or follow Marc on Twitter, Facebook, or LinkedIn http:www.careerpivot.com

Not too long ago, password managers were just nice to have. Now they're essential. In Short Circuits: Computers and the Internet are changing how we interact with the nation's health-care system and the latest version of Windows 10 in the Fast ring merits a yawn, but that's not a bad thing. In Spare Parts (only on the website): Scammers are now targeting children and China-based WeChat handed out money (with an ulterior motive) in Times Square around the Chinese New Year.