The CEO Stylist

Marketing Your Dream Business Are you ready to elevate your business but unsure where to start with your marketing strategy? In this episode of The CEO Stylist, Yovanka and Kirsten share a comprehensive marketing blueprint designed to help you attract your dream clientele. They delve into key topics such as niching down, building a high-converting website, optimising SEO, creating valuable content, and leveraging social media. This conversation highlights the importance of identifying your strengths, targeting a specific market, and aligning your marketing efforts with your passion to achieve business success. Optimising Your Website for Success Yovanka and Kirsten explain the essential elements of building a high-converting website that resonates with your ideal clients. They emphasise the importance of user-friendly design, clear value propositions, and strong call-to-action buttons, all while keeping your messaging concise and compelling. You'll also learn about the differences between a full website and a landing page, and how to use each effectively. Additionally, they cover the significance of integrating Google tools like Google My Business, Google Analytics, and Google Search Console, offering insights on data-driven decision-making and tracking user behaviour to boost performance. Leveraging Social Media for Business Growth Yovanka and Kirsten dive into the strategic use of social media for business growth. They discuss the importance of creating valuable, shareable content that resonates with your target audience and helps build trust. Whether it's through professional photography or mobile content creation, they share tips on how to maintain a consistent, authentic brand presence online. The conversation also touches on the necessity of separating personal and business social media accounts, ensuring that your business maintains a professional tone while still feeling relatable and approachable. The Importance of Outsourcing and Client Referrals Yovanka and Kirsten also highlight the importance of recognising your weaknesses and outsourcing tasks that don't align with your strengths. Whether it's website design, SEO, or social media management, investing in professional help can boost efficiency and ensure your marketing strategy aligns with your goals. The episode further explores the value of client referrals, which can be one of the most powerful ways to build credibility and attract new clients. They share practical tips for encouraging satisfied clients to spread the word about your business. Why You Should Listen Whether you're a business owner or freelancer wondering where to begin, this episode is packed with practical, actionable steps to kickstart your marketing and grow your business. Join the CEO Stylist Community ⁠@theceostylistpodcast ⁠@yovankaloria ⁠@bdbgroup.agency Visit the website: ⁠bdbgroup.com.au Interested in Learning More about YL Extensions? Explore opportunities ⁠here.

Defeating Self-DoubtHave you ever felt like an imposter in your own success story? Yovanka and Kirsten know the feeling all too well, and in this episode of The CEO Stylist, they lay it all on the table. They kick things off by sharing their struggles with imposter syndrome, diving into those quiet moments when self-doubt creeps in. The discussion doesn't shy away from how comparison, especially among women, can magnify these fears—impacting everything from professional milestones to personal aspects like body image and parenting. Tune in to hear how they've leaned on supportive networks to combat limiting beliefs and discover the strategies they've used to navigate these tricky emotions.Embracing Imperfection in Business and LifeAs the conversation unfolds, Yovanka and Kirsten tackle the unnerving fear of public speaking and the unrealistic quest for perfection in business. They emphasise the power of courage by sharing how they've launched new ventures, even when feeling under qualified. You'll find practical advice on reframing negative thoughts, seeking mentorship, and embracing the concept of "80% perfection." They also reflect on how continual learning and mentorship can help us grow, even in the face of fear and uncertainty."Navigating Career TransitionsThe episode wraps up with the hosts reflecting on career transitions and the imposter syndrome that often accompanies them. From moving from international logistics to joining Boost Juice, Kirsten shares the challenges of adapting to new environments and the supportive processes that eased her transition. They discuss the shift from the uncertainty of the 30s to the more assured 50s, highlighting the importance of authenticity, mentoring others, and overcoming the fear of judgment.Join the CEO Stylist Community @theceostylistpodcast @yovankaloria @bdbgroup.agency Visit the website: bdbgroup.com.au Interested in Learning More about YL Extensions? Explore opportunities here.Connect with Kirsten

She Won Australian Hairdresser of the Year – Please Welcome Sam James!  Join Yovanka Loria and Kirsten Harris as they welcome the extraordinary Sam James from SJ Establishment. With an impressive 23-year journey in the hair industry across the UK and Australia, Sam has recently been crowned Australian Hairdresser of the Year at just 36. She takes us through her remarkable career, sharing how she transitioned from an eager 14-year-old apprentice to a celebrated salon owner and a key figure in the global Matrix artistic team. You'll hear about her passion for creating hair collections and the role mentorship has played in her career as Sam provides an unfiltered look at what it takes to excel in a competitive industry.   The Photoshoot That Cost $30,000 and WON First Place  Sam reflects on winning and the emotional highs and lows of competing in such prestigious competitions. She talks us through the process of collaborating with photographers, stylists, and makeup artists offering a behind-the-scenes look at the challenges along the way. The ladies also discuss the extensive planning and financial investment involved in bringing a creative vision to life as well as the high standards of Australian photography and why it has gained international acclaim.  How Does She Do It All? (Spoiler Alert: She Doesn't – Without Help!) Balancing professional commitments and personal life is no easy feat, and Sam shares how she manages international campaigns while running a thriving salon (spoiler alert: she doesn't – without help). The women also discuss the evolving landscape of hairdressing awards, the impact of AI in the industry, and how effective marketing strategies and social media presence can impact your success.   Why You Should Listen From the importance of a strong support system to the excitement of planning future endeavours, this conversation with Sam is an inspiring one, that will leave you motivated to pursue your own creative dreams.  Join the CEO Stylist Community @theceostylistpodcast @yovankaloria @bdbgroup.agency Interested in Learning More about YL Extensions?Explore opportunities here.  Connect with KirstenVisit the website: bdbgroup.com.au Connect with SamVisit: sjestablishment.com.auInstagram: @sjestablishment

Card declined! Imagine the shock of having your card declined while buying something as simple as toilet paper, despite being financially successful. This was the turning point for our guest, Shona Gates, who realised that her relationship with money was toxic, and that mere budgeting wouldn't fix it. In this latest episode, Shona opens up to Kirsten and Yovanka about her journey with transforming her money mindset. Today the women explore the significance of how we perceive and relate to money, especially in today's economic climate, and the impact it can have on achieving a healthier financial life. Money Mindset The women explore their financial behaviours and how they have been shaped by their childhood experiences. Shona shares how early messages about money in the formative years can affect adult financial decisions, and why it's crucial to address one's financial relationships before they escalate into a crisis. They also explore the often-overlooked aspect of balancing income with integrity in business, the necessity of proper financial education, and the importance of mindful money conversations with children. Shona provides actionable advice for balancing income with integrity and fostering a healthier financial mindset, both for yourself and your children. Finally, they discuss essential strategies for business growth, including pricing strategies that align with self-worth, maintaining financial resilience in times of economic uncertainty, and having gratitude in business. Why You Should Listen This episode is packed with valuable lessons and actionable advice to transform your money mindset and set you on a path to financial well-being.   Join the CEO Stylist Community Instagram: @theceostylistpodcastInstagram: @yovankaloriaInstagram: @bdbgroup.agency Interested in Learning More about YL Education? Explore opportunities here. Connect with Kirsten Visit website: bdbgroup.com.au Connect with Shona https://sexyselfish.com/links

Ever had a gut-wrenching business experience that made you question everything? Grab a drink and unwind with us as Yovanka and Hayley dive into their wild ride through the hair industry, sharing candid stories and lessons learned from bad business experiences. In this episode, we explore the ups and downs of navigating toxic business relationships and rebuilding confidence.A Covert NarcissistIn part two, Yovanka shares her bad business experience with a close work colleague. Yovanka brings on Hayley to help tell her story of business betrayal, which intertwines with Hayley's own story of working with a covert narcissist. They discuss how these experiences brought them together and the valuable lessons they learned.Dumpster Diving for Extensions Hayley recounts a shocking story of being forced to retrieve hair extensions from a dumpster by her former employer. This humiliating experience, along with many others, led her to question her self-worth. It ultimately drove her to find a supportive and empowering environment at Yovanka Loria Salon. Meanwhile, Yovanka reveals how she discovered that this same former business partner was not only mistreating employees but also defrauding clients by selling non-genuine hair products.Why You Should Listen This episode is a must-listen for anyone dealing with toxic work environments or struggling with self-worth in their career. Learn valuable lessons on maintaining integrity, building confidence, and the importance of transparency and honesty in business relationships. Mentioned in This Episode:Book Recommendation: "Slay the Bully" – A guide on handling narcissists and bullies in the workplace. Join Our CEO Stylists CommunityInstagram: @theceostylistpodcastInstagram: @yovankaloriaInstagram: @bdbgroup.agencyInterested in Learning More about YL Education? Explore opportunities here: YL EducationConnect with HayleyInstagram: @hairbyhayleyrosie Thank you for tuning in! If you enjoyed this episode, please leave a review and share it with your friends. Stay tuned for more inspiring stories and valuable insights on "The CEO Stylist."

An After Hours Gossip Remember the first time you realised you'd been scammed? That gut-wrenching moment when reality hits and you see the glaring red flags you overlooked? Well, grab a drink, unwind, and join us for a candid after-hours gossip where Yovanka and Kirsten share their wild ride through the hair industry and their bad business experiences. First up, we hear from Kirsten who tells us about the time she had an unexpected and unpleasant run-in with a business coach. The Business Coach from Hell Hear about the costly nightmare involving a hair industry course filled run by a fraudulent business coach. Picture this: investing a staggering $36,000 into a seemingly credible hair industry course only to find it was a complete scam! And if that wasn't enough drama for one episode, wait until you hear about the horrible scare tactics, public humiliation and legal loopholes this business coach used to exploit and manipulate her clients. Why you should listen This episode is a must-listen for anyone thinking of diving into professional development without doing their homework first. Hear how Kirsten was able to escape her contract with this coach and how others weren't so fortunate. Stay tuned for Yovankas' bad business experience coming in part 2! Join Our CEO Stylists Community↓ Instagram: @theceostylistpodcastInstagram: @yovankaloriaInstagram: @bdbgroup.agency Interested in Learning More about YL Education? Explore opportunities here.Connect with Kirsten Visit: bdbgroup.com.au

Transform Your Mindset and Kick Your Business Goals In this episode, we host James Henderson, the creative force behind Clarity by James and the new owner of Bode. James shares his remarkable journey from a budding hairdresser to a successful salon owner, discussing all things mindset and strategy to thrive in the salon industry. He recounts his early days, opening up about the challenges he faced during his apprenticeship and the perseverance it took to launch his dream salon. James talks with Yovanka and Kirsten about the inspirations and challenges of salon ownership, including managing multiple salons, handling client cancellations, and maintaining a positive work environment, especially for team members from toxic backgrounds. Manifest Your Success From humorous salon stories to heartfelt discussions on childhood experiences and their impact on personal values, this episode covers it all. James' inspiring story highlights his dedication to exceptional client service and the sacrifices he has made to support his family and mentor juniors, emphasizing the importance of professional coaching and stress management. Yovanka and Kirsten explore how our inherited beliefs around money can shape our perceptions and self-worth, how to overcome these beliefs, the importance of maintaining integrity, and the power of manifestation in achieving business goals. Why You Should Listen Whether you're looking to enhance your leadership skills, navigate challenging conversations, embrace your growth mindset, or simply find inspiration from James's journey, this episode offers actionable steps for manifestation. Get motivated to change your mindset and achieve your business goals. Find More of James Here: Instagram: @james.kym.henderson11Instagram: @clarity_by_jameshenderson Join Our CEO Stylists Community Here: Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.aus Interested in Learning More About YL Education?Explore opportunities here. Connect with Kirsten: Visit: https://lnk.bio/bdbgroup.aus

Transform Your Salon's Retail Sales and Customer Service  In this episode, we sit down with Sonia, the Salon Doctor, who shares her impressive journey from owning salons to excelling in corporate sales. With 37 years of industry experience, Sonia noticed a gap in sales training for salon staff and took it upon herself to bridge it. This led her to create The Salon Doctor, offering one-on-one coaching, a six-module accelerator course, and the innovative "mystery employee" program. Tune in, to discover how her methods have significantly boosted salon success and customer service.  Navigating Challenges in Salon Sales Yovanka and Kirsten discuss the challenges faced by salon sales reps, including the pressures of commission-based sales and the downfalls of overselling. They provide practical advice on stock management, increasing customer loyalty, and building genuine relationships with salon staff. Sonia emphasises the importance of product knowledge and trust, while Yovanka and Kirsten share their experiences with inventory management and client care. Hear real-life success stories from Sonia's accelerator course, featuring salon staff who have seen remarkable growth in just a short time. They also delve into the importance of thorough client consultations, client cards, and loyalty programs, and how reinvesting in external training can make a significant difference  Why you should listen Learn how to create a strong salon culture, drive business growth, and ensure exceptional service quality, even when you're not at the helm. Don't miss this one!  Join our CEO Stylists community here ↓ Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.ausInterested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Connect with KirstenVisit: https://lnk.bio/bdbgroup.aus

Where is the line between inspiration and outright imitation? And when does it become straight-up identity theft?  In this episode, Yovanka and Kirsten dive into the hot topic of dealing with social media copycats. Ever felt like someone is piggybacking off your hard work? You're not alone! One of our viewers is dealing with a similar situation. Join your hosts as they investigate a real-life copycat scenario affecting one of their listeners. As creatives and professionals, Yovanka and Kirsten share their encounters with content replication, discussing the appropriate ways to address copycats and whether any art can truly be original.  Key Topics Covered:Yovanka and Kirsten delve into the concept that "art is borrowed," especially in the online world where much of the content involves creators copying and building upon each other's ideas. Where every business aspires to be an influencer or at least exert some influence, there has to be a level of acceptance that copying will occur because influencing inherently involves encouraging others to emulate you.  Yovanka points out that when you focus on your own growth and innovation, there's no reason to be upset about someone copying you because you're already moving on to the next idea. She advises, "Keep doing you, keep evolving, keep growing and you never, ever, have to worry about someone copying you."  However, there are times when copying crosses the line into identity theft. In such cases, Kirsten stresses the importance of addressing the issue, saying, "If it's impacting your business, you absolutely need to address it."  Why You Should Listen: If you're a creative professional, business owner, or anyone who values originality, this episode is a must-listen! Gain insights into handling copycats without losing your cool and discover how to turn challenges into opportunities for growth. Yovanka and Kirsten's candid conversation is packed with practical advice, humour, and encouragement. Join our CEO Stylists community here ↓  Instagram: @theceostylistpodcast Yovanka: @yovankaloria Kirsten: @bdbgroup.aus Interested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Connect with KirstenVisit: https://lnk.bio/bdbgroup.aus 

We've got the secrets to social media success in the hair industry! Are you a hairstylist who feels left behind in the ever-changing digital landscape? Are your competitors outpacing you on platforms like Instagram and TikTok? If your social media strategy feels outdated and you're struggling to keep up with the latest content creation trends, this episode is just for you!   Join hosts Yovanka Loria and Kirsten Harris as they sit down with Social Media Expert, Ash Bailey, to explore the latest trends in social media marketing and brand building for hair stylists.  With an impressive career path that includes growing Nine West's Instagram from 5,000 to 100,000 followers in just over a year, Social Coach Ash shares proven strategies that have driven remarkable growth for her clients in the hair industry. She shares her journey and insights into effective Instagram hooks, captions, loop reels, subscription models and broadcast channels.  She also shares her expertise on personal branding, the role of AI in content creation, and the latest iPhone photography techniques that will have you capturing stunning hair shots like a professional.  This is your sign to stop feeling stuck on socials and start creating impactful content! Make sure you tune in to learn how.  . . . You can find more of Ash Bailey here ↓ https://ashleighbailey.consulting/ Instagram: @socialcoachash   Join our CEO Stylists community here ↓Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.aus Interested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Connect with KirstenVisit: https://lnk.bio/bdbgroup.aus

Are you a business owner who pays your staff more than yourself? Or are you an employee who feels underpaid? Then this episode is for you! Join hosts Yovanka Loria and Kirsten Harris as they tackle the complex world of wages and business expenses. They discuss the real struggles faced by service-based business owners in balancing the growing demands for wage increases despite less work. You'll gain insight into how businesses manage pay expectations while maintaining profitability amidst tight cash flow and increasing living costs.  Yovanka and Kirsten also explore the hidden costs of staff absences, the value of education versus experience, unpaid overtime, and the challenge of fairly compensating for expertise. They assess salary models designed to retain talent and strategies for surviving economic downturns. The conversation includes business models that can attract high-paying clients and the essential role of each team member in a business's success, especially when facing economic pressure.  But it's not just about the business side. The hosts acknowledge the importance of employees being able to make ends meet in today's economy and what it means for them when career progression requires a move for higher pay. They discuss how workplace culture influences job satisfaction and the value of non-monetary benefits in making a job worthwhile.  So, whether you're an employer, an employee, or somewhere in between, this episode offers valuable insights into the current state of wages and work culture, don't miss it!   Read Drive by Daniel H. Pink here: https://www.amazon.com.au/Drive-Surprising-Truth-About-Motivates/dp/1594484805 Did you find this episode useful? For more like this, join our CEO Stylists community below ↓ Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.aus Interested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Connect with KirstenVisit: https://lnk.bio/bdbgroup.aus

Join Yovanka Loria and Kirsten Harris as they reflect on their personal and professional milestones for the first quarter of 2024. Your hosts get real about setting concrete goals and how this clarity has influenced their focus, productivity, and decision-making. They also share the unexpected experience that reshaped their approach to balancing health, business, and personal ambitions. In the episode, Kirsten shares her confronting journey towards acknowledging the importance of creating a will, a realisation brought on by nearing her 50th birthday and a desire to secure her family's future. Despite previous opportunities and encounters with the necessity of a will, Kirsten admits she and her husband James have yet to finalise their wills. Here Yovanka and Kirsten cover the importance of financial planning for family and business security.   Yovanka reflects on the significant personal growth and challenges she has faced in the early part of 2024, particularly emphasising the impact of hormones on her well-being and the importance of acknowledging and managing them. She openly discusses entering perimenopause and how being proactive about her health and understanding the changes in her body have been crucial lessons for her. Additionally, Yovanka shares insights into navigating setbacks, finding strength in adversity, and the importance of focusing on the positive aspects of her journey, including the unexpected opportunities and connections that arise even in challenging times. Yovanka and Kirsten tackle the importance of balancing a demanding career with essential self-care, including managing hormones, for maintaining mental and physical health. So, whether you're navigating the demands of a bustling professional life or seeking inspiration for your next big goal, this episode is brimming with lessons and stories to empower your journey. Did you find this episode useful? For more like this, join our CEO Stylists community below ↓ Instagram: @theceostylistpodcast Yovanka: @yovankaloria Kirsten: @bdbgroup.aus Interested in learning more about YL Education Explore opportunities here: https://yovankaloria.com.au/apply-now/) Find a YL Stockist Near Youhttps://yovankaloria.com.au/find-a-yl-extension-stockist/ Connect with Kirsten https://lnk.bio/bdbgroup.aus

Grab your tissue box and brace yourself for an emotional rollercoaster ride with this episode of The CEO Stylist. Tune in as Yovanka Loria bares her soul, opening up about the emotional whirlwind of managing team dynamics and the heartache that comes with saying goodbye to your BEST team members. Strap in for a raw look at the struggles of leading a business through unpredictable transitions and growth. From coping with perimenopause to managing pregnancies and hormones, Yovanka and Kirsten delve into the resilience and adaptability needed to maintain a thriving business. Yovanka reveals that at her lowest, she contemplated selling her business. But her perspective shifted after connecting with a fellow business owner who had faced a true loss. Motivated by her resilience, this kicked Yovanka into action as she was reminded of her dream to inspire and light the way for others to succeed. As they recount an Instagram mishap that turned into a moment of laughter, the women remind everyone to make the most out of situations by finding humour amidst the stress and leaning on your community for support. Finally, they discuss the importance of preparing for the unexpected with contingency plans and the art of nurturing growth within your team. As a leader, it's crucial to cultivate an environment where team members are empowered to succeed, even beyond your own business. In Yo's words, grow them better than you!” If any topics discussed here have affected you, please know you're not alone. Support is available if you need someone to talk to. Naomi - Mental Health Service https://www.roomtobreathecounselling.com.au/ Susan Lister - https://liberatingminds.com.au/  Did you find this episode useful? For more like this, join our CEO Stylists community below ↓ Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.aus Interested in learning more about YL Education? Explore opportunities here: https://yovankaloria.com.au/apply-now/) Find a YL Stockist Near Youhttps://yovankaloria.com.au/find-a-yl-extension-stockist/ Connect with Kirsten https://lnk.bio/bdbgroup.aus

When Instagram crashes, where do you turn? If your answer isn't 'email marketing', you have been overlooking a marketing goldmine! In this latest episode of The CEO Stylist, dive into the importance of email marketing with Yovanka Loria and Kirsten Harris. As they discuss the Instagram blackout that left business owners without access to their client lists, they remind us of the risks of relying solely on social platforms AND prove why email marketing is far from dead.  As your hosts discuss their own email habits, find out why, even with an overload of digital messages, certain brands consistently captivate our attention. Yovanka and Kirsten share how to collect email addresses with purpose and create a strong email heading that will translate into real-world engagement and sales. That's not all! Learn how to capture your audience's attention with an automated email ‘journey' that will help build and nurture your customer relationships. Discover how to strike the perfect balance between informative and excessive communication, as the women dispel the fear of being labelled as 'spammers.'PLUS, don't miss the salon client spending analysis that will leave salon owners motivated to enhance customer satisfaction and drive business growth.  So, tune in and get ready to elevate your email marketing strategy to the next level.Did you find this episode useful?For more tips and tricks like this, join our CEO Stylists community below ↓Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.ausInterested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Find a YL Stockist Near YouDiscover your nearest YL stockist: https://yovankaloria.com.au/find-a-yl-extension-stockist/Connect with KirstenVisit: https://lnk.bio/bdbgroup.aus

Have you ever faced the uncomfortable task of saying goodbye to a client who just isn't the right fit for your business? In today's episode of The CEO Stylist, Yovanka Loria, and Kirsten Harris, talk you through establishing professional boundaries, setting clear rules, and when “firing” a client is sometimes the best move for your salon. Kirsten kicks off the conversation by sharing a story from her salon days, about a client who pushed the limits by treating her dog like a human in the salon. This story leads into a discussion about the traits of difficult clients who may not be the best fit for your service and how setting clear rules and communicating effectively are key to curating a clientele that aligns with your values. During the early stages of business, the drive for income and growth may sometimes lead you to overlook boundaries and accept challenging clients. Here, Yovanka and Kirsten discuss the risks of crossing your own professional lines and compromising on standards for immediate financial gain. Yovanka even recalls a particularly tense encounter with a client demanding off-hours service and how this taught her the importance of maintaining robust client assessments and standing firm on pricing. It's about respecting the value of the work you do and the space you've created. Finally, the women conclude by explaining the impact of a strong sales process, tactful email marketing, a spaced-out consultation and service schedule, and how these things can lay the foundation for mutual expectations and lasting client satisfaction.By the end of this chat, you'll be ready to evaluate your client roster with confidence, ensuring every appointment is stress-free.Did you find this episode useful?For more tips and tricks like this, join our CEO Stylists community below ↓Instagram: @theceostylistpodcastYovanka: @yovankaloriaKirsten: @bdbgroup.ausInterested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Find a YL Stockist Near YouDiscover your nearest YL stockist: https://yovankaloria.com.au/find-a-yl-extension-stockist/Connect with KirstenVisit: https://lnk.bio/bdbgroup.aus

Today's episode of The CEO Stylist reveals the secrets and challenges behind creating a successful hair extension company as international guest, Anianne Rivera, the gothic-inspired mastermind behind Mourning Hair, joins Yovanka Loria and Kirsten Harris to share her experience with starting a hair extension line. The women discuss the oversaturation of the American market, the unexpected costs of creating an extension product, how bad batches happen, and the things the hair factories aren't telling you. From the shock of minimum order quantities to the importance of maintaining product integrity, Ani's insights offer a look into the industry for anyone eager to break into the world of hair extensions. Key Highlights: The Untold Journey: Discover the behind-the-scenes of launching and sustaining a successful hair extension company. Yovanka and Ani take us through the unforeseen hurdles and emotional highs and lows of establishing an extension brand. Listen to their struggles, like shedding tears over imperfect weft colours, negative customer feedback and maintaining a reputation for quality. Insider Secrets Revealed: You have probably heard of Russian ‘Slavic' hair, right? But did you know that most of the time this hair is not actually Russian? Learn about the myths surrounding 'European' and 'Russian' hair as the women expose hair factory secrets, and the production side of extensions. Learn about the "ABCs" of hair quality, and what truly goes into crafting extensions that stand the test of time. This episode is a must-listen for salon owners, hair stylists, and anyone curious about the real story behind hair extension brands. Did you find this episode useful? For more like this, join our CEO Stylists community below ↓   Instagram: @theceostylistpodcast Yovanka: @yovankaloria Kirsten: @bdbgroup.aus   Connect with Ani Visit Instagram: @coach.anianne @mourning_hair OR Visit https://www.anianne.com/   Connect with Kirsten Visit: https://lnk.bio/bdbgroup.aus   Interested in learning more about YL Education? Explore opportunities here: https://yovankaloria.com.au/apply-now/)   Find a YL Stockist Near You Discover your nearest YL stockist: https://yovankaloria.com.au/find-a-yl-extension-stockist/

Looking to elevate your revenue? Join in as Yovanka and Kirsten spill the secrets behind the ultimate pricing strategies for salon businesses. Listen and learn why it's crucial to tailor your pricing structure to your salon's unique margins, whilst mastering tiered pricing to reflect the diverse experience levels of your stylists.  In this episode, we explore the practical world of salon service efficiency, where expertise equals premium pricing. Your co-hosts discuss the real-world implications of a stylist's ability and efficiency on service charges and learn how to use pricing tools to calculate product costs and service times accurately. Take a moment to navigate the emotional and tactical trajectory of implementing a tiered pricing structure with purpose and strategy. In this episode, don't just listen, take action! Yovanka and Kirsten teach you the fundamentals of creating a financial roadmap for success with the dream hourly calculator, a game-changing formula empowering you to identify your income goals. Learn how to implement percentage-based payment plans for your staff, ensuring alignment through the use of KPIs. By the end of this episode, you'll be armed with the knowledge and tools to sculpt your pricing framework with ambition and precision, setting the stage for success in your salon venture. Need help with your commission structure? Send us a DM @theceostylistpodcastConnect with KirstenVisit: ⁠⁠https://lnk.bio/bdbgroup.ausDid you find this episode useful?For more tips and tricks like this, join our CEO Stylists community below ↓Yovanka: @yovankaloriaKirsten: @bdbgroup.ausInterested in learning more about YL Education?Explore opportunities here: https://yovankaloria.com.au/apply-now/)Find a YL Stockist Near YouDiscover your nearest YL stockist: https://yovankaloria.com.au/find-a-yl-extension-stockist/Don't miss out on this episode's valuable insights into pricing strategies that can transform your salon business and propel you towards success.

Picture this: you've nurtured a successful salon business, and grown a loyal client base, but one of your top stylists decides it's time to move on. So, here's the burning question: Who owns the client? Yovanka Loria and Kirsten Harris have the answers in today's episode of The CEO Stylist as they share stories from their listeners and their own experiences.The women unpack a story from Western Australia, where a stylist decided to switch salons, and the salon owner was left wondering who had rights to the clients. Yovanka and Kirsten dissect the aftermath of her move, the ethics and legalities of client lists, and salon-client relationships and discuss whether a stylist can take their clientele with them when the depart. They also reflect on the importance of trust and open communication between salon owners.Lastly, Yovanka and Kirsten recount two listener stories surrounding the issue of social media ownership when it comes to employee departure and onboarding. Should the follower base built under your salon's brand walk out the door with a stylist? Should a stylist's following be handled by the salon when they join the team? The hosts explain how to establish expectations, social media policies and clear contracts that safeguard both the business and its stylists' individuality.Whether you're a stylist, a salon owner, or someone who enjoys a good story, you'll find something to relate to as Yovanka and Kirsten tackle the salon industry's burning question of client ownership. Want advice from Yovanka and Kirsten? Send in YOUR story here for a chance to be featured on the podcast! hello@theceostylist.com.auJOIN OUR COMMUNITYhttps://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#YL Education for Hairstylistshttps://yovankaloria.com.au/apply-now/Find a YL stockist near youhttps://yovankaloria.com.au/find-a-yl-extension-stockist/Connect with Kirstenhttps://lnk.bio/bdbgroup.aus

Have you ever walked into a salon and felt the buzz of a dream culture? Today Yovanka Loria and Kirsten Harris sit down to explore team building and creating culture within a salon business. They discuss the necessity of establishing your culture before expanding your team and setting a clear vision, values, and morals that will lay the foundation for your desired workplace environment. Sharing personal experiences, they touch on the challenges leaders face, the pitfalls of trying to be overly friendly, and the complexities of entitlement and work ethic influenced by different cultural backgrounds.  Remember the last time you faced a tough call as a leader? It's like walking a tightrope between being supportive and cultivating accountability. As Yovanka and Kirsten reveal how to integrate the company's ethos into all business facets, from contracts to coffee breaks, learn how, as a leader, you can align and inspire your team to nurture a harmonious yet high-performing salon environment.  Finally, the hosts get real about the sensitivity of personal issues impacting work performance and the increasing role of mental health awareness. They explain the absolute necessity of learning the right approach to these issues to avoid toxicity and foster a supportive and open atmosphere. The conversation also covers strategies for handling challenging clients and maintaining a positive salon culture, that withstands the pressure of peak seasons and pandemics alike. So, settle in and prepare to lead by example, your dream work culture awaits.  Send us your stories here: hello@theceostylist.com.au JOIN OUR COMMUNITY https://www.instagram.com/theceostylistpodcast/ Yovanka: https://www.instagram.com/yovankaloria/ Kirsten: https://www.instagram.com/bdbgroup.aus/ YL Education for Hairstylistshttps://yovankaloria.com.au/apply-now/ Connect with Kirstenhttps://lnk.bio/bdbgroup.aus

Ever feel like work has hijacked your life, leaving you running on empty? In today's episode of The CEO Stylist, Yovanka Loria and Kirsten Harris share insights on finding balance in a society where being constantly busy has become the norm. From the struggles new parents face when re-entering the workforce to managing a new generation of workers who refuse to burn out, the hosts open up about the changes they've implemented in their personal and work lives to break the cycle, recharge, and reclaim their health and relationships. This conversation is a must-listen for anyone seeking to manage work pressures without sacrificing their health and well-being.Kirsten opens up about a wake-up call, that forced her to confront her lifestyle head-on when work addiction overshadowed her health to a breaking point. This paves the way for a discussion on the often overlooked symptoms of burnout, such as poor nutrition and exercise habits as well as the strain on personal connections, and the importance of carving out time for self-care.Finally, Yovanka recounts the time she pivoted her business to build a healthier work environment after a rescheduled meeting revealed frustration among her employees. With clear communication and the implementation of flexible work hours, she was able to boost productivity without compromising her employees' health. Whether you're climbing the corporate ladder, steering your own business, or tackling a high-stress role, you'll discover how incorporating intentional daily habits, regular physical activity, meaningful social interactions, and balanced nutrition is essential for combating burnout. So join Yovanka and Kirsten, and start on the path towards a more sustainable, recharged work life.Read ‘Bored and Brilliant' by Manoush Zomorodi here: https://www.amazon.com.au/BORED-BRILLIANT-MANOUSH-ZOMORODI/dp/1250124956Join our community:https://www.instagram.com/theceostylistpodcast/Yovanka: https://www.instagram.com/yovankaloria/ Kirsten: https://www.instagram.com/bdbgroup.aus/ YL Education for Hairstylists https://yovankaloria.com.au/apply-now/ Find a YL stockist near you https://yovankaloria.com.au/find-a-yl-extension-stockist/ Connect with Kirsten https://lnk.bio/bdbgroup.aus

She didn't know it back then, but the sting of betrayal and disappointment is what put Yovanka on her path to success. In today's episode, alongside co-host Kirsten, she will tell the tale of an idolised mentor, business associate, and trusted friend who turned out to be a narcissist. Listen in as she recounts the emotional rollercoaster of enduring—and overcoming—manipulation and trauma.  As she recounts her past, Yovanka reveals the pivotal moments that forced her to question everything she knew, including the foundations of trust and admiration, and how these experiences built the resilience and strength that propelled her towards a successful future.Yovanka reflects on the valuable lessons that arose on her incredible journey from the verge of loss to redemption and a renewed sense of self that came from hard-earned lessons. Life has a way of throwing us onto unexpected paths, and for Yovanka, it meant leaving a toxic past in Adelaide to embrace the potential of an American dream. The whispers and false rumours that once threatened to derail her career, reputation, and social identity, became the unlikely catalyst for a bold international move that would ultimately see her find her way as a leader and CEO stylist. Here, Yovanka details how she channelled her pain into resilience and a strong work ethic, ensuring that she did not give the situation the power to define her, but ultimately allowed it to drive her.Finally, the hosts recount a recent party where Yovanka came face-to-face with the person who tried and failed to ruin her career and remind us of the power of forgiveness and the grace of moving forward. Do you have stories of betrayal? Send them in, for a chance for your story to be featured on the podcast! JOIN OUR COMMUNITYhttps://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#YL Education for Hairstylistshttps://yovankaloria.com.au/apply-now/Find a YL stockist near youhttps://yovankaloria.com.au/find-a-yl-extension-stockist/Connect with Kirstenhttps://lnk.bio/bdbgroup.aus

Don't be bitter, be better! This is something Kirsten unravels in today's episode, as she discusses the cutthroat reality of betrayal and deception along her business journey.Alongside co-host Yovanka, Kirsten recounts a gut-wrenching story about a once-trusted associate she had sponsored from abroad, who conspired against and forced her out of her own business. Kirsten discusses the financial, legal, and emotional challenges intertwined with such a hardship, underscoring the importance of solid contracts and the value of trust in business.Together, the hosts reveal the lessons learned from these experiences, which, while painful, can unexpectedly nurture personal and professional growth. Kirsten tells how she bounced back from the brink of defeat, uncovering the resilience needed to navigate the business world and the liberating power of forgiveness.This episode is not just about hardships and wrongdoings—it's about the new beginnings and the gifts that are cultivated from them. Kirsten and Yovanka end off by embracing the power of gratitude and the clarity it brings, even when directed toward those who have wronged them.To our listeners, back yourselves, trust your instincts and always have a contingency plan in place. Remember, for anyone who's ever wronged you, karma knows their address!Look out for our next episode where Yovanka unveils her own narrative of business betrayal and challenges. JOIN OUR COMMUNITYhttps://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#YL Education for Hairstylistshttps://yovankaloria.com.au/apply-now/Find a YL stockist near youhttps://yovankaloria.com.au/find-a-yl-extension-stockist/Connect with Kirstenhttps://lnk.bio/bdbgroup.aus

Unlock the secrets to financial empowerment and say goodbye to the fear of numbers that has been holding you back in business. Kirsten and Yovanka are here to guide you through the salon metrics that matter, from Average Transaction Value to KPIS and Strategic Pricing. They're spilling the tea on how truly understanding your business's financials can revolutionise your decision-making and growth.It might seem scary, to break away from the traditional and embrace the world of high-ticket hair extension services. But as they recount a hairstylist who embraced this business model, and overcame her fear of losing clients, Yovanka and Kirsten demonstrate how this shift to specialising not only paves the path to greater profitability but also leads to more profound client relationships and a newfound balance between work and life. It's about setting boundaries, valuing your craft, and rewriting the rules of client volume versus revenue.  They don't just share the 'what' but also the 'how', diving into operational changes and the delicate balance of time, skill, and financial reward. They discuss strategic pricing and transparent communication, revealing why you shouldn't just copy the salon next door and how to convey price increases to clients without over-justifying or over-explaining. It's all about making informed, confident decisions that align with your brand's values, and ensuring your clients are right there with you, understanding every step of the journey. Whether you're a salon owner or stylist, you'll walk away with actionable advice to apply to your own business model.Join us for an episode about what it takes to carve your niche, price it right, and talk about it with confidence. This isn't just a podcast — it's a game-changer for salon owners and stylists alike. Don't miss out on the chance to transform your business from the inside out!Become a part of our communityhttps://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#YL Education for Hairstylistshttps://yovankaloria.com.au/apply-now/Find a YL stockist near youhttps://yovankaloria.com.au/find-a-yl-extension-stockist/Connect with Kirstenhttps://lnk.bio/bdbgroup.aus 

Feeling overwhelmed by no-shows during your fully booked days? Are you wondering how to establish cancellation policies that work or enforce them without upsetting your clients? If these challenges sound familiar, today's episode is for you! Listen in as Yovanka and Kirsten explore the backbone of every successful salon business—policies and procedures. In this episode, they will talk you through enforcing policies that command respect for the craft, how to balance firmness with flexibility when it comes to cancellations and the impact of thoughtful communication on client relationships. Today you'll learn how to confidently navigate discounts and no-shows, ensuring your salon thrives. As they unwrap the layers of running a salon, you'll hear Yovanka and Kirsten talk about the significance of creating a fair exchange of value for clients and the importance of clearly communicating cancellation policies. They address the financial impacts of discounting on your business and the importance of understanding your salon's numbers to ensure it isn't being undercut by its own generosity. They share insights on how to stand your ground without losing client rapport, how to manage client expectations and negate misunderstandings through consultations and how to handle negative reviews professionally to prevent issues before they escalate. They detail the necessity for salon owners to overcome emotional barriers like fear and self-worth, to effectively implement and uphold policies, and to gain professional respect in the hair industry, ensuring the success of their businesses. As they wrap up, Yovanka and Kirsten empower salon owners and stylists to view their salon as a legitimate business deserving of clear, legal policies. By sharing their insights on the importance of visibility - making sure clients are aware of your policies up front – they hope to inspire a newfound confidence in your professional approach. So, tune in and learn how to elevate your salon's policy all while maintaining your business's integrity, and financial and operational stability. Check out YL's T&C's - https://yovankaloria.com.au/terms-conditions/ Join our community https://www.instagram.com/theceostylistpodcast/# Yovanka: https://www.instagram.com/yovankaloria/# Kirsten: https://www.instagram.com/bdbgroup.aus/#   YL Education for hairstylists https://yovankaloria.com.au/apply-now/ Connect with Kirsten https://lnk.bio/bdbgroup.aus

Ever grappled with the fear and uncertainty that comes with a downturn in business? It's an experience, hosts Yovanka Loria and Kirsten Harris, know all too well. In the latest CEO Stylist episode, they share their journeys and reveal the strategies used to lead a team during such challenging periods. They delve head-on into how a positive mindset, proactive approach, and an understanding of evolving consumer behaviour can pivot your services in ways that will satisfy your clients' needs. Listen in as they emphasise the dangers of fear-based leadership and its impact on team motivation during challenging times. The hair industry can be cutthroat, and retaining your clients is as crucial as attracting new ones. Yovanka and Kirsten have discovered this the hard way, and in this episode, they share their insights on re-engaging with lost clients and the power of targeted promotions. Get ready to rethink your discount strategies, especially for popular sale periods like Black Friday, and learn why dollar-value promotions can outperform percentage discounts. If you've ever underestimated the impact of catalogues and promotional materials, prepare to be enlightened on how these tools can plant seeds for potential purchases. What's a modern business without a social media presence? The women take a deep dive into the impact of social media, and how a strong online presence can attract new clients. Get ready for a crash course on tiered pricing structures, the relevance of email marketing, and even the fun and educational benefits of hosting a VIP night. This isn't about fear-driven decision-making; it's about harnessing innovation in an ever-changing landscape. So, buckle up and join us for an insightful conversation on leading, engaging, and innovating in the beauty industry. And remember, if you're feeling overwhelmed or need guidance on your business journey, our DMs are always open, and we're here to support you every step of the way. https://www.instagram.com/theceostylistpodcast/Or you can send them an email at hello@theceostylist.com.au

We've all been there, haven't we? That burdening feeling of mum guilt, the juggling act between work and family, the emotional toll of not being able to be in all places at once. As mothers themselves, Yovanka Loria, and Kirsten Harris, have walked this path and they're here to share their raw experiences, the struggles that come with motherhood, and more importantly, how to navigate through it. From transitioning careers to overcoming the fear of judgment, they peel back the layers on these complex emotions and societal pressures that so often keep us from investing in ourselves.   Nothing is off the table as Yovanka and Kirsten delve into personal and business values, and how aligning them can lead to a more fulfilling work, life ‘integration.' They discuss the power of personal development courses and how they've shifted their perspectives and helped define their values, even when they may not always fit neatly into societal norms or traditional views of motherhood. It's not easy, but the women believe in the importance of staying true to oneself and living out our values authentically.   Finally, Yovanka and Kirsten explore the importance of self-understanding, journaling, and self-care. They share insights on how these practices have improved their relationships and overall well-being, and how they could do the same for you. They tackle the societal pressure to constantly strive for high performance and the effects it can have on mental health. At the end of the day, it's about finding a balance that works for you, giving yourself grace, and realizing that it's okay to not have it all together all the time. So, tune in for a heartfelt conversation on overcoming mum guilt and living a fulfilling life. Want to determine your value systems? Yovanka can show you how. Head to the link here https://issuu.com/ylmarketing/docs/mission_vision_values_worksheet?fr=xIAEoAT3_NTU1 https://www.instagram.com/theceostylistpodcast/

Are you feeling entitled? Or are you genuinely empowered? These lines can often blur, leading to imbalances in your personal life, workplace, and even businesses. Your hosts, Yovanka Loria and Kirsten Harris have seen both sides of the coin and are ready to share a fresh perspective on this topic. They will provide practical tips to strike the right balance between feeling empowered and avoiding a sense of entitlement. This episode is all about navigating fairness and respect, and cultivating a positive, empowering environment in all spheres of life.  As they venture into the business world, Yovanka and Kirsten will examine the issue of entitlement versus reality, particularly in the hairdressing industry. Listen to their first-hand account of dealing with an employee who felt entitled to higher pay without understanding the numbers behind business decisions. They also delve into the impact of COVID-19 on business expenses and the tough call to increase prices. As business owners, it's crucial to tackle entitlement swiftly and effectively – and the women are here to guide you on how to do just that.  Finally, they discuss the delicate balance of success, entitlement, and empowerment in the workplace. They debunk the myth that success is solely self-made and discuss the damaging effect of entitlement on one's ego. They provide guidance on how to have those difficult conversations about pay increases and how to handle expectations whilst also emphasising the importance of gratitude and sharing opportunities with others. So settle in, today's episode is an eye-opening one, and you wont want to miss it! Want to know more? Yovanka and Kirsten share more tips and advice like this over on their broadcast channel. Head to the link below to join.https://www.instagram.com/theceostylistpodcast/

Get ready for a wild roller-coaster of emotions and experiences in this Christmas Special of the CEO Stylist, as your hosts Yovanka Loria and Kirsten Harris, spill the tea, share their most embarrassing moments, and open up about their toughest business experiences in the hair industry, Get cosy because the hosts have set aside some time to answer your burning questions. From their pet peeves about each other, to their thoughts on conspiracy theories, and their personal encounters with psychics, and spirits, to the betrayal of a family friend and being short-changed by a business partner. This episode truly has it all!  They discuss strategies to avoid burnout in the hair industry, the importance of setting healthy boundaries and learning to say no. They touch on the controversies of pricing in the hair industry, the authenticity of influencers when endorsing brands, and their dream alternative careers. These experiences have shaped the women, taught them invaluable life lessons, and made them who they are today, and they can't wait to share it all with you. So buckle up, let your hair down, and get ready for this wild ride through their lives in the hair industry! For more unfiltered and raw content like this Join Yovanka and Kirsten on their broadcast channel! Linked below: https://www.instagram.com/theceostylistpodcast/#

Have you ever received feedback that made you feel uneasy, misunderstood, or worse, disrespected? We've all been there and in today's episode, Yovanka, and Kirsten take you through the importance of feedback in client-salon relationships. The hosts share their personal experiences and valuable advice on how to interpret, manage, deliver, and reciprocate feedback effectively. They also delve into why clients might be hesitant to share their thoughts and suggest techniques for businesses to encourage feedback in a way that is concise, clear, and respectful. This is of particular importance to Yovanka and Kirsten as they highlight that the individuals behind any business are passionate and truly care about their work.  In the spirit of total honesty and transparency, Yovanka and Kirsten turn their attention to setting boundaries when dealing with clients who may not be in a good space. They explore ways to protect your teams when they receive negative feedback, promoting a culture of growth and development in response to criticism.  They underscore the importance of investing in client acquisition and share tips on handling situations where a client may not be a good fit for the business. The episode takes an intriguing twist as the women break down the “Sh*t Sandwich Method' of giving feedback. This approach emphasizes focusing on the action rather than the person, and collaborative problem-solving.  Finally, Yovanka and Kirsten touch on the fact that feedback isn't always limited to professional relationships and is just as important in your personal life. They also explore the challenges and triumphs of hiring individuals to handle tasks beyond your expertise, and how this ties into creating a positive work culture.  This episode is set to empower you to navigate the challenges of feedback within your client-salon relationships. So, get comfortable, tune in, and be prepared for a conversation that could redefine your approach to feedback.  Want to learn more? Yovanka and Kirsten recommend “Dare to Lead” by Brene Brown, to help you with your leadership journey. Let them know if you enjoyed the book! https://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#

Feeling overwhelmed and overworked, struggling to keep your entrepreneurial journey afloat? What if we told you that there's a better way? Today, Yovanka Loria and Kirsten Harris invite you to explore with them the art of navigating growth in your entrepreneurial journey. They bring you lessons from their insightful retreat in Bali, sharing their evolving understanding of what it means to be a high-performing entrepreneur, and how to avoid the dangers of being "too busy.” They also delve into how their upbringings shaped their work ethic and discuss focusing on high-payoff activities for business success.  Have you ever wondered what it really takes to manage your business effectively and still have time for yourself? Yovanka and Kirsten help you simplify your business processes, to achieve more in less time, as they unravel the secrets of time management, setting business priorities and how to avoid the pitfall of a ‘do it all' mentality. They stress the power of niching down and compartmentalising tasks to create efficiency and make room for growth. They analyse the bottleneck effect and the dangers of burnout, advocating the benefits of building a competent team to maximise business efficiency. They also provide valuable insights into the benefits of outsourcing and the value it can add to your business.   Lastly, they challenge you to think about your legacy, your long-term vision, and the mark you want to leave in your industry. Tune in and let Yovanka and Kirsten guide you on your entrepreneurial journey towards success.  Let Yovanka and Kirsten know what your “Queen Bee” tasks are, by sending them a DM, they would love to hear from you!  https://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#  Read ‘Eat that Frog!' By Brian Tracy here: https://www.amazon.com.au/Eat-That-Frog-Great-Procrastinating/dp/162656941X 

Do you ever feel like you're in a constant cycle of go-go-go, without taking the time to truly breathe and reflect? What if you could unlock new levels of achievement by introducing some stillness and breathwork into your routine? That's exactly what Kirsten and Yovanka discovered on their transformative trip to Bali, where they found themselves on a journey of personal and professional growth. They're ready to share it all with you, in this week's episode of the CEO Stylist, sit back, take a deep breath and tune in…  Yovanka and Kirsten discuss the importance of setting clear intentions, continuous self-improvement, and making room for moments of stillness and breathwork as pathways to reaching higher levels of success and achievement. They also discuss learning to trust your intuition and embracing the idea that it's okay to do nothing sometimes.  The women share their personal experiences with breathwork and meditation, discussing the various types they discovered during their Bali retreat, which allowed them to introspect and find clarity. The women emphasise that, although challenging to incorporate into our hectic, daily schedules, these practices allow you to establish parameters and containers to maintain focus on your goals. Yovanka and Kirsten emphasise the significance of personal development in driving business transformation and delve into the notion of building a lasting legacy through their ventures. They discuss the concept of writing a "100-year plan" to shift your mindset and explore turning visions into tangible symbols to drive success. Finally, their journey unveils how pushing past your comfort zone, being vulnerable, and setting boundaries can help you reach your full potential.  Intriguing, isn't it? You don't want to miss this episode.  Give this 10-minute mindful meditation a go, to get started on your self-discovery journey!https://www.youtube.com/watch?v=uTN29kj7e-w  AND, let Yovanka and Kirsten know what your "100-year plan" is by sending them a message or commenting on this episode https://www.instagram.com/theceostylistpodcast/#Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#

Welcome to another episode of the CEO Stylist Podcast, where Yovanka and Kirsten are joined by Emma Sorenson, owner of Salt the Salon. Listen in, as Emma opens up about her remarkable journey within the hair industry and lessons learnt along the way. From employee to salon owner, Emma shares how she achieved career success by harnessing the power of education and strategic marketing to build her brand from scratch.   Emma's inspiring story highlights resilience, and accepting imperfection, as she overcame her initial fears of working with hair extensions by leveraging education and guidance. She emphasises the importance of a client-centric approach, not compromising on quality for price, and maintaining high standards even amidst price changes. By crafting a sustainable schedule and prioritising delivering high-quality work, Emma details how she's able to effectively attract high-ticket clients, demonstrating that location does not limit success.   Emma also reveals her insights on building and leading a talented team. She shares how she navigated the complexities of staff retention by treating her team with respect and creating a nurturing work environment that fosters their growth. The women also explore the significance of an abundance mindset and how generosity fuels success, a key principle in Emma's business ethos.  Emma's journey serves as a powerful testament to the transformative force of passion and determination. She stands as a shining example for anyone looking to take control of their life on their own terms.  Join Yovanka, Kirsten, and Emma on this enlightening journey as they unpack the realities and rewards of being a CEO Stylist and teach you how to navigate the hair industry with confidence.  Tune in now and be inspired!  For more on starting your journey in the hair industry, visit the Yovanka Loria website to enquire about education: https://yovankaloria.com.au/apply-now/  OR reach out to Yovanka and Kirsten on Instagram for guidance: https://www.instagram.com/theceostylistpodcast/# Yovanka: https://www.instagram.com/yovankaloria/#Kirsten: https://www.instagram.com/bdbgroup.aus/#

Are you curious about how your ego might be holding you back from reaching your true potential? Join Yovanka and Kirsten on a journey of self-discovery as they delve into the impact of ego on your life, opportunities, and relationships. In this episode, they will explore how understanding and managing the ego, can open doors to a deeper connection with your higher self.   Yovanka and Kirsten don't hold back as they share their own personal experiences, revealing how these moments have shaped them and how gaining control over their egos has improved their leadership skills. They recount pivotal moments that forced them to reflect, including one incident that saw Kirsten's ego nearly cost her a valuable team member.   Together, the women unpack the complexities of managing one's thoughts and uncover how the ego can unexpectedly manifest through unresolved issues, past relationships, and even upbringing. Emphasising the importance of dropping the ego, they'll explain how acknowledging mistakes can build trust and foster stronger relationships.  Through their shared experiences, Yovanka, and Kirsten hope to underscore the importance of good leadership and the role of the ego in creating a successful team. They hope their candid conversations will inspire you to recognise the power and influence of your own ego so you can unlock your true potential!   Want to learn more from Yovanka and Kirsten? Become a part of their community…   https://www.instagram.com/theceostylistpodcast/# Yovanka: https://www.instagram.com/yovankaloria/# Kirsten: https://www.instagram.com/bdbgroup.aus/#

Wondering how to navigate your business amidst the uncertainties of today's economy? Join Yovanka Loria and Kirsten Harris as they guide you through facing these challenges head-on. They discuss practical strategies to not just survive, but to thrive during rising interests, hikes in the minimum wage, and whispers of a potential economic crash. Rather than succumbing to the fear of the unknown, they explore ways to use this period as an opportunity to level up and make self-care a priority. They share tips on focusing on long-term gains and investing in your skills, providing a fresh perspective for all business owners traversing these uncharted waters. Listen in as Yovanka and Kirsten dissect the impact of the rise in the minimum wage on small businesses and the ways you can stay connected to your clients despite the volatile climate. Drawing from their own experiences, the hosts analyse a hypothetical 7% wage increase, and the implications for businesses managing full-time staff. Kirsten and Yovanka also delve into the advantages of quiet business periods, explaining how these can be used as opportunities for training and preparing your team for future scenarios. Plus, they emphasise the importance of having a financial safety net to mitigate stress —a must for all business owners. Lastly, Kirsten and Yovanka explore the complex landscape of business costs and client value in today's changing industry. They spotlight the importance of staying connected with your customers, and how industry changes have empowered them to provide greater value for their clients. From the latest trends like embracing the grey hair movement to the pros and cons of DIY hair kits, the girls bring you up to speed on how to leverage these shifts to create greater value for your clients. So, buckle up and join Yovanka Loria and Kirsten Harris as they unravel these critical topics, equipping you with insights and strategies to stay afloat and even seize the opportunity to thrive in these unpredictable times. Have questions for Yovanka or Kirsten? Send them a DM @theceostylistpodcast https://www.instagram.com/theceostylistpodcast/ Or send them an email at hello@theceostylist.com.au

Get ready to unlock the secrets of effective marketing! Join Yovanka Loria and Kirsten Harris in their latest podcast episode, as they reveal the power of effective marketing, and how it fuels business growth. They'll take a deep dive into digital and content marketing, as well as social media marketing, bringing you practical insights and strategies to elevate your brand and target your ideal clientele. Yovanka and Kirsten will guide you every step of the way, as they break down the complexities of a successful marketing strategy, discussing the significance of identifying your target market, the importance of SEO in optimising your online presence, setting measurable goals, and developing a unique message to amplify your brand voice. You'll learn how to create a client avatar to attract your desired clientele, how to create engaging and relevant content that resonates with your audience and enhances brand awareness, and how to optimise your business backend to alleviate the stress of social media marketing. Delve into the rapidly evolving landscape of social media, as Yovanka and Kirsten discuss how new privacy laws and the introduction of chatbots are influencing paid advertising. They'll take a closer look at the stats of social media usage, exploring how generational differences and metadata are impacting digital marketing in Australia. By the end of this episode, you'll be equipped with a solid understanding of various marketing strategies, and how to navigate your way through the ever-changing social media landscape, to reach your business goals. Don't miss out on this opportunity to take your business to the next level! For more business and marketing tips, follow Yovanka and Kirsten on Instagram: @theceostylistpodcast https://www.instagram.com/theceostylistpodcast/

"One of the biggest takeaways from this episode is understanding your highest values. As a working parent, it's that constant balancing act that nobody prepares you for... Discovering what truly ignites your passion."Listen in as Yovanka Loria and Kirsten Harris explore the essential topics that lay the foundation for personal and professional growth. The successful entrepruners share their insights on self-discovery and the transformative influence of authenticity within the workplace. Outlining the importance of aligning your career with your deepest passions and values and uncovering your true calling. Together, they navigate the challenges commonly faced by professionals, including the societal stigma surrounding certain career choices and the absence of business education in conventional education and trainings.In this episode, you'll discover:- The importance of true alignment with your passions and values for a more fulfilling professional journey.- Insights into common challenges faced by professionals, including tackling societal stigma and the importance of business education.- The transformative power of authenticity in the workplace and its positive impact on career growth.- Strategies for taking calculated risks and cultivating self-worth for personal and professional development.- Effective time management techniques to achieve more in less time, coupled with tips for conquering self-doubt.- The importance of maintaining a positive energy that enhances client interactions and outcomesLeaving you with a powerful message that "it's never too late to recreate a life that you want to live".Are you living in true alignment? Follow us on instagram for more engaging content on this topic.Instagram: The CEO Stylist Podcasthttps://www.instagram.com/theceostylistpodcast/

Welcome to the CEO Stylist.  Join Yovanka Loria and Kirsten Harris in their first episode, as they explore their journeys within the hair and beauty industry, shedding light on the transformative paths that have led them to their current roles as prominent leaders in the industry. Listen as Yovanka opens up about her personal journey, starting with her decision to become a hairdresser at a young age. Reflecting on her early struggles as an apprentice and transitioning from hairdresser to business owner. Yovanka speaks about the moment she made the pivotal decision to explore the realm of hair extensions with the burning desire to make a change. From home salon to award-winning hair extension specialist, be prepared to go on a journey through the trials and tribulations to led to her company's success. Kirsten's takes you on her inspiring career journey, which began in her early twenties in the corporate world. Taking unexpected turns, she transitioned into roles involving recruitment and franchising. Along the way, fate introduced her to her best friend, Yovanka, a prominent figure in the beauty industry. In her latest career move, Kirsten speaks about on founding BDB, a Digital Marketing Agency tailored to support beauty sector entrepreneurs, demonstrating that anyone can manifest their desired reality.   In this episode, you'll learn: - The importance of knowledge sharing and mentorship in the beauty industry.- Yovanka's journey from stylist to salon owner, to global extension specialist and how she got there.- The significance of a supportive community and maintaining a positive mindset.- The challenges and triumphs Yovanka and Kirsten have faced in their careers, which have grown them into who they are now.- Kirsten's unique career journey from international manager to digital marketing consultant. - Strategies for adapting to change and thriving in evolving industries. Join Kirsten and Yovanka as they share their personal stories to success, in an inperfect world. Learn from their trials and tribulations, through valuable insights and lessons.  Become apart of our community..https://www.instagram.com/theceostylistpodcast/ 

Welcome to The CEO Stylist Podcast, hosted by Yovanka Loria and Kirsten Harris — two visionaries who are set to revolutionise your path to personal and professional growth. Yovanka, an award-winning entrepreneur, and Kirsten, an expert Digital Marketer, unite to guide you through the hidden layers of CEO lifestyle.   Beyond The “Success” Stereotypes   Together, Yovanka and Kirsten shatter the glass ceilings of traditional CEO narratives. From startup struggles to global triumphs, be prepared to dive deep into the emotional and spiritual journeys that define the true path to leadership.   Empowerment as Your True North   Discover your untapped potential and ignite a fire of confidence that propels you towards success. Your hosts bring tools, practices, and rituals - not only building great leaders, but also nourishing the mind, body, and soul at the same time.   For the Visionary in Everyone   Whether you're an aspiring CEO, a seasoned entrepreneur, or someone yearning for personal growth, The CEO Stylist is your transformative guide to holistic success.   So, ask yourself, are you ready? It's time to shatter the norms and reshape your concept of leadership and success. Subscribe now and begin what could be a life changing journey with… The CEO Stylist. Join the Community on Instagram: https://www.instagram.com/theceostylistpodcast/