Video Visibility with Alicia

Do you want to build your brand on LinkedIn and want a quick way to do so? To build a personal brand you must be visible. Whether you do in-person networking or market your business online, your audience cannot get to know, like, and trust you without seeing you.     LinkedIn is the best place to build your brand as a Women Executive and Consultant.  LinkedIn events allow you to interview industry professionals, share your knowledge, and interact with your followers. There are two types of LinkedIn Events: -LinkedIn Audio  -LinkedIn Live   Each event is different and requires different tech tools and steps to leverage each one. There are pros and cons of both as well and I'll be sharing both in the video. In this episode, I'm sharing why you must leverage LinkedIn events if you want to get known for what you do and quickly build your brand. Don't forget to head over to LinkedIn and let me know which LinkedIn event you'll be hosting. To receive the December special discounts for the following: Video Strategy Session 50% Use Code: video {Enter at check out} LinkedIn Audit + Strategy Use Code: audit. (please DM me on LinkedIn for the info)  

LinkedIn is encouraging its users to leverage video on the platform.   These are the videos that have worked for me and my clients. Creating these types of videos you increase your visibility and have the chance to be featured by the LinkedIn News team in the video spotlight section. I was fetured twice within 72 hours.   Which videos will you leverage on LinkedIn?   Ready to grow your brand on LinkedIn and Leverage Video?

It's time to pause the podcast. Don't fret, all of Alicia's content will now be hosted on her Youtube channel and on her Video Visibility with Alicia Live Marketing Show on LinkedIn. Connect with Alicia on LinkedIn at https://www.linkedin.com/in/aliciahendersonbiz Subscribe to her YouTube Channel: Video Visibility with Alicia Youtube Channel New content will be posted weekly. //Work with Alicia:  Book Your One Hour with Alicia:: Video Strategy Session https://aliciahenderson.biz/video-strategy/ Get Your Video Marketing Strategy together with Alicia in a VIP day:: Video Success Intensive VIP Day https://aliciahenderson.biz/video-success-intensive/

Do you want to get more sales from your website but you're not sure how? You thought of posting weekly videos but you're not sure how your videos can get more sales into your business.   Using your Videos to sell for your business is a smart idea.   3 ways video helps your website sell for you | Episode 15   Your videos aren't just a great way to connect with your audience and have weekly content.  The videos on your website help your audience get to know you more and help your audience determine which service to book you for.   In this episode, Alicia shares 3 ways that the videos on your website can sell for you.   If you want more sales, especially, residual income, adding video to your website is a surefire way to make that happen.     Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible with video.   Let's continue this conversation over on Linkedin. How will you apply these tips in your visibility plan?   If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz, and use #videovisibilitywithalicia   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.    More from Alicia Alicia's Website Alicia's LinkedIn

Did you make a vow that you would book more speaking engagements this year but you're not sure how to put yourself out there to get them? Especially since the pandemic has thrown us all online.   Well, your videos can help you get more speaking engagements so that you can increase your brand, get more clients and gain more visibility.   Your videos do a lot more for you than just regular weekly content.   Your videos showcase your expertise, share your personality with your audience and solidify you as the go-to person for your industry.   Video can take your business and brand to the next level when you use them to attract more speaking engagements to you.   In this episode, your videos can help you get more speaking engagements so we're gonna chat about that in this episode.   Have you thought about showcasing your videos to get more speaking opportunities?

Did you know that video on your website is often the final deciding factor for prospects when going through the buying process? Yes, video can shorten up your audience's client journey.   Why Every Website Needs Video | Episode 12   Believe it or not, when you add video to your website, you help shorten down the prospect to buyer journey for your business.  How does this happen? It happens by uploading regular videos to your website plus having other forms of videos on different pages.   There are two types of videos that you need on your website:   A home page video  Sales page video   These videos will help you book more clients and also answer questions that your audience may have.   In this episode you I share 3 reasons why you should leverage video on your website to market your business.   My goal is to help you stand out from the crowd, increase your visibility and get clients by using video to do so.   Join the discussion with me over on LinkedIn.   How will you add video to your website?

Have you gone live video or published a video and noticed your views were done?  No one showed up for your live video. No one has watched your video posted on Youtube.    It seems like your efforts to get your audience to watch your videos have stalled.  If you have that it's okay. With just a few tweaks you can get more viewers on your videos.   How to get Viewers for your videos | Episode 11   It takes time to cultivate your audience but there are things that you can do to create anticipation for your viewers whether you're posting a new video to a website each week or have a weekly live stream show.   However, there are things you can do to speed up the process and to keep your viewers anticipating your videos and watching them.   In this week's episode, we're chatting about the ways you can get more live viewers to show up to your live streams and more viewers to watch your recorded videos.   The more viewers you have the more chance you have of getting the right audience to buy from you.   Do you have other successful video audience-growing tips?

Have you ever got on a discovery or sales call with someone with you and the conversation was going well but then took a turn downhill because they didn't know what you do and who you do it for?   Well, you're not alone. This happens to MANY service providers.   Episode 10| How to Attract the Right Audience with Video   To avoid that dreadful feeling that you've wasted your time on a call with someone that isn't an ideal client, video can help clear the confusion.  When you use video to attract the right audience you're educating them   Who you are What services do you provide Why do you provide the services  Who you provide the services are Who isn't a good fit and why   When your videos address those exact things you have less of a chance of attracting tire kickers, unqualified prospects, and anyone else that will waste your time.   Video can help you attract the right people to your business that will not only become clients but will be referral sources to your business.   So if you've been debating on using video marketing to help your business this is definitely a great reason to do so.   Have you started using video to help you market your business?  

Are you an active LinkedIn user and you want to start showing up on the platform by leveraging video? You know video denominates on any platform.   LinkedIn Video may be new to some users but video has been around for a while on LinkedIn. LinkedIn video is an underused tool that most people in your industry aren't using. This is a shame because you can grow your brand and business quickly while using it.   So in this week's episode of the Video Visibility with Alicia podcast, I'm sharing why you should leverage video for your business on LinkedIn. If you're someone that wants to start showing up on video then this is the episode for you.   Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible with video.   Let's continue this conversation over on Linkedin. How will you apply these tips in your visibility plan?   If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz, and use #videovisibilitywithalicia   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.    More from Alicia Alicia's Website Alicia's LinkedIn Alicia's Instagram   P.S. I have spots available this month for my Video Strategy Sessions and my Video Success Intensives.  To get the details and find out which one is right for you click each link and book your spot today.

TikTok, Reels, Live Video have all become the norms of what we've seen lately on social media for marketing businesses.   With video dominating and holding the viewer's attention it's safe to say that video remains dominant in 2022.  However, we may see new things in store for video.   Episode 8 | My Video Predictions for 2022   In the last 3 to 5 years video has changed the way society spends its time on social media.  Video has also changed the way business owners market their businesses.   Is there a chance that there may be a new type of video that comes out? Sure, that's a possibility.  Is there a chance that there could be a new app for video marketing? Sure, that can happen as well.   In this episode of the Video Visibility with Alicia podcast I'm discussing all of my predictions for how you can leverage video in your business.   Check out this episode and let me know your thoughts below.   Connect with me on LinkedIn and let's continue the conversation.

So you've decided this will be the year that you start leveraging video so that you can get more clients.  You want to make sure you're creating memorable content that positions you as the expert and go-to service provider.   Before you get started and hit record there are a few things that you need to know before you start.    What You Need for Your Videos in 2022   Over the last two years, video has taken over social media.  ALL of the platforms have prioritized video because they know that video generates the most engagement.  Engagement grows your audience and it makes the right audience take notice of your expertise (which is what you want as a marketer).  More engagement leads to more visibility.   So in this episode, I'm sharing 3 things that I know you'll need in the upcoming year to get results, convert clients, and obtain more visibility opportunities.    If you haven't started leveraging video this upcoming year is a great time to do so. Visibility with Video can do so much for your business. Let me know what you think of this episode. Feel free to DM me on Instagram @aliciahendersonbiz  or over on Linkedin. Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.   You can also send me a Direct Message on Instagram with the topics that you'd like me to cover on the podcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review.  Don't forget to…   Book a Video Strategy Session   Book Your Video Success Intensive VIP Day To get the details and find out which one is right for you click each link and book your spot today.

The holiday season is the perfect time to add more profit to your bottom line.     You may have a Black Friday, Cyber Monday, or several holiday promotions throughout the holiday season and you want to make sure you get as many eyes on your offers as possible.   But how can you increase your sales and get more visibility during the holiday season?   The videos are to give your offer the visibility it deserves. That you deserve.   The videos will put a face to the services, provide insight into the results your clients walk away with and they show your process.   It's not too late to start promoting your offers with video.  Choose one of the suggestions I provided and get started.  It doesn't have to be perfect they just need to be done.   Do you enjoy this podcast? I'm mapping out new podcast topics on video marketing.  What would you like me to cover in the future? Send me a DM on Instagram  or Linkedin and let me know.   Also, I have spots available this month for my Video Strategy Sessions and spots available for my Video Success Intensives.  To get the details and find out which one is right for you click each link and book your spot today.  

Do you want to be remembered for what you do? Do you want for people to refer business to you because they know your story and who you help?   Well, this happens when you brand yourself with video.   Standing out from your peers in your industry can be done by standing out by doing how others aren't.   In this week's episode, we chat about how to identify your brand voice, what sharing stories can do for your business and how your unique selling point sets you apart from your competition.   Do you enjoy this podcast? I'm mapping out new podcast topics on video marketing.  What would you like me to cover in the future? Send me a DM on Instagram let me know.   Also, I have 4 spots available this month for my Video Strategy Sessions and 2 spots available for my Video Success Intensives.  To get the details and find out which one is right for you click each link and book your spot today.

Have you found that video can be overwhelming and you're not sure what form of videos you should be recording?   There's TikTok's, IG Reels, Facebook Live, ANy type of Live Video, Instagram Tv's…. The list goes on.   With a long list of different types of videos to record, it can be confusing and you're tired of not having clarity on what type of videos to record.   In this episode, we chat about what type of videos you should be creating. We also chat about the difference between long and short videos and why I think you should be incorporating both forms in your strategy.   Grab my Livestream Success Toolkit    Book a Video Strategy Session   Book Your Video Success Intensive VIP Day Let me know what you think of this episode. Feel free to DM me on Instagram@aliciahendersonbiz . Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories. You can also send me a Direct Message on Instagram with the topics that you'd like me to cover on the podcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review.   

In a world where building your brand means showing your face, it's not always easy to show up on camera.   You may have days where you don't feel confident. You don't know what to say, question if anyone wants to hear what you have to say and you're worried about how you'll look on camera.   I know it can be scary for you to show up on camera when you lack confidence but not to worry you know I've got all the things to help you feel relaxed, ready, and comfortable to record your videos.   I believe once you get comfortable with being on camera that's when your confidence grows and you become more confident and unstoppable.   Episode 3 How to Get Comfortable on Camera   Join me as I chat all about how to get confident on camera.  I'm sharing how the same things that I do to prepare myself to record videos and live streams. Remember, I'm all about sharing things that I do and not stuff you can just Google.   Are you currently doing any of these things to get comfortable on camera? Which of these tips in the episode will you put to use in your video day routine?   Remember using video to grow your brand and increase visibility should be fun. The more comfortable you are the more videos and live streams you'll record. Video Strategy Sessions    Video Success Intensives

If you noticed over the last year video has taken over the business marketing streets. On social media and email, you can't not notice what people are doing.   Video marketing isn't new. In fact, it's the fastest way to increase your visibility so that you can get known for what you do.   Have you wondered how to get started leveraging video marketing for your business? In this episode, I'm sharing with you the amazing results you can get from using video to grow your business.   I'm sharing how you can leverage video to show how you make your brand memorable, grow a human connection with your viewers, and get known.

Welcome to the Video Visibility with Alicia Podcast.   Hey y'all, yes the name of my podcast has changed.   The Empirenista Business Success Podcast name has been changed.   In this episode, I share why I changed the name, where I am going in my business, and who I am now serving.   I hope that you're excited about this new direction and that you stick around as a listener.   Here's to increasing our visibility with video.

Did you hear that Instagram is no longer a photo-sharing app? It's been a huge buzz lately.   Users believe you can no longer share photos and that you can only post video on Instagram.   I'm here to tell you that's absolutely not true.   In this episode I break it all down for you and give you a few tips on what you can do to incorporate video into your social media strategy. Thanks for listening!    Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.    You can also send me a Direct Message on Instagram with the topics that you'd like me to cover on the podcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive    More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Sponsored by my signature course Livestream Lab™.  

Live Video Insights are a great tool to use to get to know your audience. Majority of the platforms have Livestream insights that give you all the information you need to know about your audience.   Facebook, Instagram, and Linkedin all allow you to go live to chat with your audience.  Why not get to know them through insights.   Social media examiner has a lot of articles in regards to Live Video    How to Analyze Facebook Live Video: A Marketing Tutorial     The insights you want to pay attention to are:   Time viewed Gender Demographics Replay Views   Each platform has its own individual insights.  Linkedin Live is fairly new and you have to use a 3rd party platform to go live.  Look at the analytics of that platform to gather your intel.   Once you review your video insights you'll be able to improve your reach.   Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible.   If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz #videovisibiitywithalicia If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Ready to leverage video as a high-ticket client attraction lead magnet? Book your Video Success Intensive today. More from Alicia Alicia's Website Alicia's Instagram Alicia's Twitter  

Ever worry about running out of content for your live videos? You've come up with some ideas but you're dreading your next live video because you think you've talked about it all.  Well, there are 3 ways that you can come up with more content ideas for your live videos and they don't require a ton of work.   Live Video | How to Come Up with Content Ideas for Your Live Videos   The goal of creating content for your live videos isn't to reinvent the wheel.  You don't need 52 weeks of new content, you just need to make sure that your content speaks to your audience, gives them quality content and is binge-worthy.    Questions from clients, prospective clients and your audience   FB groups, your stories, basically any arena where you can ask questions or have questions and receive feedback from clients.  FB groups/linkedin groups- you get good info. You see good and bad advice given and you can create your own document that you can refer to when creating content. Topics talked about in complementary industries.   A Blog, podcast or video that they've implemented and consider how you  can apply this to your industry and audience. I'm not suggesting you copy the exact title, idea or their content but I am suggesting that you see how the topic can be applied to your own industry and services.  Create your live video topic off of that.   Repurpose Your Old Live Videos   This is one of my secret weapons to never running out of content for my live videos.  Every live video that you do can be repurposed.  You can repurpose topics, points within the live video and key points and create new live videos from them.  IF you don't have a live video repurpose an old blog, podcast episode or even a social media post.   You're always coming into new people all of the time.  Even people within your audience may need to hear something over again before it resonates.     Each month you should be planning out your live videos. That's what I do. When I go to brain dump my topics I go through the list that I just gave you. This way you know what to talk about, how to infuse your live videos with your launches and promotions.   The more you do this the easier it is to come up with content and the ideas just start flowing.   Live videos aren't going anywhere and the easier it is to come up with content the easier it will be to show up on camera. Whenever you start to panic refer to the 3 ways and you'll get your creative juices flowing in no time.   What's your next live video topic? Share with me over on Instagram  by sending me a DM. 

Over the last 12 years, I have learned so many things in my business. I condensed a few of these lessons into less than 10 and we're chatting about this in this episode of the Empirenista Business Success Podcast. What was your biggest takeaway from this episode I've learned since 2009? Share with me in the comments below or by sending me a DM on Instagram. Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories. You can also send me a Direct Message on Instagram with the topics that you'd like me to cover on the podcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. Work with Alicia Virtual Intensive = Market Like A Boss Intensive  More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Sponsored by my signature course Livestream Lab™.  

We all love having ideal clients that sing our praises and refer business to us but what happens when there's an issue with a client and it results with them being unhappy.  Brand Reputation | How to Handle Unhappy Client Situations It's easy to talk about all of the good things that happen when we work with clients.  Clients that are satisfied with our services  refer others to us, and provide great testimonials which help others make the decision to work with us.  However, what happens when we have a client that is dissatisfied with our services and becomes unhappy with us?   How should you respond? What should you do? What should you do when they leave you a bad review online? In this Episode of the Empirenista Business Success Podcast we're going to discuss how to handle unhappy client situations. What Not to Do Whenever there is a mistake we can respond in two ways: We can get in our feelings and lash out Listen and learn from the unhappy client I don't suggest lashing out. That's not a good look and you don't know who is watching you.  It could be future clients or business partnerships.  You lashing out or posting their review and your petty response online (especially on Facebook) could further hurt your brand's reputation. Ways to learn I know it's hard, but after getting over the shock of the message from your unhappy client or reading a bad review, take a moment to reflect.  Are the concerns of your client valid? Does the truly reflect your work? Assess the situation What went wrong from the clients perspective?  What went wrong from your perspective and your team's perspective?  What were those areas: breakdown in communication, missed deadlines, failure to notify clients, missed emails (by both), lack of communication,  Could there have been a solution where both parties were happy? Going forward: Do you need better systems in place: Communication Email Follow Up Contracts Client expectations Update your SOP's Communicate with your team the new systems and procedures Clear language on website and sales calls with new clients.  This also prevents scope creep and misunderstandings Sticking to your ideal client.  Maybe this person wasn't a good fit Keep in mind that these are the experiences that customers experienced.  Whether true or not.  Something happened for them to be unhappy and the goal is to resolve the situation as amblicly as you can. Of course the goal is to only work with your ideal customer but you may have one or two non-ideal customers creep in.  Kindly terminate the relationship and move forward. You've got the best services and give superior services.  With these tips you're now prepared to handle an unhappy client. Thanks for listening!  Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.    You can also send me a Direct Message on Instagram with the topics that you'd like me to cover on the podcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive    More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Sponsored by my signature course Livestream Lab™.  

Do you know that you could be the reason why your business isn't as far as you'd like it to be?   I know, you don't want to hear this but it's time for a truth moment and keep it real with yourself about your business operations.   Let me ask you a few questions: Are you working 80 hours a week in your business but not seeing the results you want? Are you holding down progress on projects and deadlines within your business because of work you can't get down?     Could your business survive if you weren't in your business on a day-to-day basis?   If you'd answer these with a yes then we need to talk.   The term bottleneck is a popular term in business right now and rightfully so.  It's not a good term either.   In this episode, we're chatting all about how to not be the bottleneck of your business.   A few key points:   What's a bottleneck How to determine if you're the bottleneck What to do if you are the bottleneck How to determine if your team is the bottleneck Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.    reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear on the podcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive    More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

A picture can say a lot without words. That's what your brand's photos do for you. Photoshoots are fun but they do more than just show your face. With your branded photos you're telling a story and sharing your brands messaging. Photoshoots enhance your brand's image. A photoshoot is more than pretty pictures and posing.  In this episode I share how to incorporate your personality and style in your photos, why brand photos are important and how to have a brand photoshoot that doesn't make you go broke. Thanks for listening!  Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.  reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear on the podcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. Work with Alicia Virtual Intensive = Market Like A Boss Intensive  More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.

Do you pick a word or theme for your year? Having a theme or word of the year can help you reach your goals and what you have made commitments to. In this episode, I share how you can pick your theme or word for 2021.  I also share what words I picked and why. Tune in and after listening don't forget to share with me if you picked a word or theme for the year. Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories. Reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear on the podcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. Work with Alicia Virtual Intensive = Market Like A Boss Intensive  More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.  

Camera confidence is one of the biggest obstacles that many women say keeps them from showing up on live video and on camera.   There are several fears that contribute to having camera fears: Imposter Syndrome Fear of tech Fear of other people's opinions Fear of messing up    These fears listed can be worked on so that they don't become a hindrance to accomplishing your goals of showing up on camera for your live videos.   Can you relate to the fears that I mentioned in this episode?  If you're determined to start doing live video this year which strategies will you start using?   After listening to this episode share your takeaways and thoughts in my private free FB community the Empirenista Business Incubator.   Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.    reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear on the podcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive 

As we know, live video isn't going anywhere. When you use live video within your business you have more chances to reach a broader audience.     Using Live video as a high-end lead magnet for your business will increase your launches and grow your audience.   In this episode, I share how to incorporate live video into your high-ticket sales strategy.   Highlights:   3 strategic times to use Live Video throughout your marketing strategy Thanks for listening!    Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.    reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear on the podcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive    More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

I get asked often by clients and followers what tools I use for my live videos.  So for this episode, I've compiled all the tools that I use to help me show up confidently and prepared for my live videos.   As with everything, there are tools and equipment that you can use for your live videos that will have you showing up prepared and ready to attract high-ticket clients.   You can get all of the links mentioned in this episode by going to http://www.aliciahenderson.biz/LivestreamSuccessToolkit   And downloading my Livestream Success Toolkit.  This toolkit has all the tools and equipment you need to go live like a pro.     Thanks for listening!    Let me know what you think of this episode. Feel free to DM me on Instagram  @aliciahendersonbiz .  Don't forget to screenshot your podcast app and share where you're listening to the podcast from in your IG stories.   Reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear on the podcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive    More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

What's the difference between the recorded video and live video? How do you know which one will be the best one for you to use?   In this episode, I explore the pros and cons of recorded video and live video.   You'll hear why each one is unique.   Both options build your audience, position you as the go-to person for what you do.   Neither option is for someone who will procrastinate or make excuses about why they can't do something. Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

Live Video has been the most popular and fastest way to grow your visibility on social media.  It all started with Periscope and over the years Facebook has been the leading platform to go live on.   However, other platforms such as Linkedin and Instagram have added live video to their platforms.   In this episode I'll discuss how you can use live video to get more visibility.   Live video is one of my favorite topics.   Thanks for listening!    Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

Video is the hottest thing right now on all of the social media platforms. In today's episode we're going to chat about  how you can use video to build your authority as a business Owner.   Video is one of the fastest ways to grow your audience. Video can be used in many ways.  You can use video to educate your audience, build a relationship and spread your message.     There are several ways to use video and in this episod I'm sharing how to use video as a marketing strategy.   Thanks for listening!    Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

Are you ready to grow your authority and market your business with blogging?  Blogging is a great start to get seen and get visible.     Contrary to what's being taught today, blogging isn't dead.   In this episode, I will discuss how you get started with blogging and how to use it as a marketing tool to market your business and build your audience and authority.   Do you currently have a blog for your business? If so, how often are you blogging and how has it helped you get visible.  Comment or reply back and let me know what you're doing with your blog.  I may even use your tips with my own blogging strategy.   If you enjoyed this episode, screenshot this episode, post it to your Instagram Story with the hashtag #empirenistabizsuccesspodcast, and tag me @AliciaHendersonbiz so I can give you a shoutout on my upcoming podcast episodes. Also, don't forget to leave a rating and a review on iTunes.   Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

Have you ever thought about starting a podcast to incorporate into your marketing strategy?  Or have you wanted to be featured on podcasts to get more visibility and utilize someone else's platform to grow your audience? Podcasting is one of the hottest ways to grow your audience and authority and this episode I'm going to talk about how and why you should incorporate podcasting into your business.   Podcasts are the new webinar in away. You get information, you get to know a person, learn from them, you feel like you know them.   Now people are listening because they may not have time to read a blog.  They can listen while they're on a walk, working out, cooking, walking the aisles at the grocery store.  Several options.   Why you should start your own You hate writing, it takes you too long to get to the point or get your point across. The podcast scene has exploded and more people are listening to podcasts and searching for real information. Builds your authority, credibility and you're seen as the go-to expert for what you do (yes regardless of how many clothes are doing it.  Start Your own Podcasts Be A Guests on Other podcasts   If you enjoyed this episode, screenshot this episode, post it to your Instagram Story with the hashtag #empirenistabizsuccesspodcast, and tag me @AliciaHendersonbiz so I can give you a shoutout on my upcoming podcast episodes. Also, don't forget to leave a rating and a review on iTunes. Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.  

It's hard to not focus on a million and one things right now during this season. All the things are going on right now.  There's COVID, social injustice, distance learning, and our businesses. I deemed September as the month of FOCUS.  IF you have a plan in place it's easier for me to move my business forward and staying on task to meet my goals and book my business out.  So I decided that for me and my community that September is the month of FOCUS.  Getting back on track or staying on track is the goal.   When there is a FOCUS we achieve more, we complete projects and we hit goals and sales consistently. This episode is a live stream that took place in my private Facebook community where I talk about the steps to take to get and stay focused to bring in the profit to be booked out.  You'll hear me talk to my kids and spouse during this episode.  You'll hear my son in the background.   Which tip was your favorite? How will this help you stay focused?  Head on over to the Empirenista Business Incubator and let me know. Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible.   Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips to build and grow your authority platform? If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.  

Facebook is a great platform to network, build relationships, and book clients. Networking is important because it allows you to get to know people who you can support and who can support you in business. Networking is beneficial for both you and the other person because there is an ultimate goal that you both are working towards.  Since Facebook is a social networking platform it's easy to want to connect with everyone.   When you're networking on Facebook you can be doing it right and you have a big chance of doing it in a not so good way.   In this episode, I'm sharing the do's and don't of networking on Facebook and how to avoid the most common mistakes that most women make when networking. Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible. Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips in your visibility plan? If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz, and use #empirenistabizsuccesspodcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   

Episode Sponsored by: Get Seen, Get Known Visibility Audit.  To invest in the get seen get known audit head on over to  URL: http://www.aliciahenderson.biz/visibility-audit/ & don't delay.  Get seen and known as the go-to for your services.  Social media is to get social and visible.  It's a great way for you to build your authority and credibility. Builds know, like, and trust which = investment. Using social media to get visible is one of the easiest things you can do for your business.  When you show up on the platforms that your ideal audience hangs out you're not wasting your time.  You don't want to be visible on the platforms where they are not hanging out on social media. Show up means Hang out and observe Interact  Post/share your own stuff  Social Media is great for: Great for building relationships Networking Your visibility Your FB biz pages/profiles Other groups Your Group Your Personal Page Doing it a way that's not annoying but feels good to you. This doesn't mean hopping from the one “it-girl”. Listen, if you're not visible, you're not seen, and if you're not seen no one can buy from you.  Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible. Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips in your visibility plan? If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   

In this episode, I address the lack of diversity in business.  This episode has been a long time coming and needed to be addressed especially with the current climate that we are in.   There's a lack of diversity in business overall.  As a Black woman, for me, it feels that there is never a seat at the table for us.  We are often overlooked and left out of things.  It feels as we are shouting to be included and heard and it always comes across as us being angry or bitter.   In this episode, I give a  look into my thoughts as to why I feel the lack of diversity in business needs to change, why others have little to no diversity in their business, and how to include diversity without tokenism.   I hope you listen to this episode with an open mind and heart.     For research Google: Emmitt Till White Fragility    Organizations to donate to: NAACP Black Lives Matter Black Girls Code I encourage you to dig deep and see how you can be apart of the solution to helping to amplify the voices of Black women and Women of Color.  Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible and make bank.   Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips in your business visibility plan?   If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz, and use #empirenistabizsuccesspodcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. 

There's some bad advice going around the online space that small businesses and entrepreneurs shouldn't be selling at this time.  That we should be quiet and not offer our services, courses and programs because people are struggling and that they don't have any money. This narrative is completely false.  People buy what they need, they see value in and at the moment what entertains them. In times of Pandemic you want to know what your audience needs and adjust your business accordingly but this does not mean discount nor stop selling. In this episode I discuss what you can do during times of pandemic and how to sell to your audience. Thanks for listening!   Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. Don't forget to to screenshot this episode in your podcast app and tag me @aliciahendersonbiz and use the #empirenistabizsuccesspodcast   Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.  

Pivot.. pivot.. pivot.. Is now the right time to pivot in your business and should you be doing so?  Every guru right now is telling you how you need to pivot in your business.  This isn't bad advice, and for some businesses it is a good idea but for your business it may not be the right thing to do. In this episode we chat about the hot topic word "pivoting" during this Rona mess and if and when you should pivot.  Just because the gurus are saying that you should pivot doesn't mean that you should. Thanks for listening!   Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop. Don't forget to to screenshot this episode in your podcast app and tag me @aliciahendersonbiz and use the #empirenistabizsuccesspodcast   Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by the Empirenista Business Incubator Community on Facebook.

When you stared your business the first thing you wanted to do was tell everyone on social media.  You tell your friends and family to “Like Our Page” or to “Follow us”. You shout from the rooftops about your business on social media because you're so excited. You get leads, you get clients and then all of the sudden Facebook and Instagram start acting weird.  You can't refresh your page, your posts are showing and you keep seeing the same posts. You text your friends and you find out Both IG and FB are down. That's when the dread sets in that you're about to miss sales because your WHOLE entire business marketing is on social media and your potential clients don't know how to reach other than your DM's. Does this sound familiar?  Facebook and Instagram went down twice in 2019 and for some business owners that meant their whole entire business went down.  So this episode is all about how banking on social media can and will hinder your business more than help it. Just think, If Mark Zuckerberg decides to say no more and these platforms were to go away what would you do? Some of yall would be SOL with no paddle because your entire business is only on social media. In this episode I'll discuss: Why it's dangerous to only use social media to market your business Ways to make sure you have a consistent strategy that takes potential clients from social media and to your website or list How to use social media to establish yourself as the expert in the industry for what you do. Social media is an assistant to your marketing strategy. Just don't bank your whole business on it Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible and make bank. Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips in your business visibility plan?If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Work with Alicia Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook. Sponsored by the Empirenista Business Incubator Community on Facebook. This episode is sponsored by my Mini Visibility Marketing Intensive

Over the last 14 days, it hasn't been business as usual for many of us who work at home with kids.  Some of us haven't worked at home with kids for a while because they've been going for day. Now we've had this unexpected interruption.    My kids have been out of school for a week and if you're like me and you have never home schooled or home educated you find yourself in the midst of juggling all of the household, business role, mom and now teacher roles into one.  Times are uncertain, however how you run your business shouldn't be.  In today's podcast episode I'm sharing how to work at home with kids during the Coronavirus Pandemic.   This is my Summertime modified schedule that has worked for me over the last 11 years as a business owner. Establish a Routine Every morning I try and stick to a morning routine.  In fact, my kids have several routines that I repeat daily (several times a day Morning, afterschool and night time).  We have a Kids thrive and do best with routines. At school they have daily routines. In our house we have a morning routine so we can get out of the door on time and I can start my day with the baby and my clients. Kids have routines at school whether they stay in one class with one teacher all day or they go from class to class like my middle schooler.   Put a Schedule In place Schedules keep me on track. I know what I'm doing and when I'm doing them.  My schedule isn't the same every day due to appointments, modified schools days and client work.  But now since the COVID-19 is here I've had to adjust my schedule accordingly. A schedule will keep you sane during this unexpected interruption in your daily schedule.   This image is a sample of my schedule I created. Take Breaks  Breaks are so important. When you feel yourself getting frustrated or needing an energy boost, a break will help with that. Breaks give you a reboot. Take a walk and enjoy the outdoors if the weather is nice  (practice social distancing of course). Read a book for fun, give your kids some quiet down time or take a power nap. Have a dedicated work space. Give yourself and your kids a dedicated space to work and do art projects.  This way, you won't have a lot of clutter everywhere. The kids will know where to do their school work.  No more crayons, playdoh, glitter and worksheets + your work all over the place. We use our dining room table where my kids do their school work. Give yourself grace The Coronavirus is something that we haven't deal with in at least the last 50 years.  No one expected to deal with this. So of course, to keep us all healthy and to quickly flatten the curve we have to social distance.  When the kids are bouncing off the walls and you're trying to get work done, remember, so many moms and parents that work from home are in the same boat. I hope these tips on the podcast and this brief run down will help you as we all try to work at home with kids and navigate our way through the Coronavirus pandemic (Covid-19). Head on over to my community The Empirenista Business Incubator and let's continue this conversation and chat about how we're working at home with kids . If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.  

2020 is here and I'm excited to see the growth I'll have this year.  Before I plan, launch or create new programs, I like to do an audit review of the previous year so that I make sure I don't repeat the same mistakes or have the same problems I had the year before. In 2019 I had life-changing events that took place and because of the events I had to reevaluate my business, what I wanted from it and how I can operate at the fullest potential that I can as a Powerhouse CEO. In this episode I'm sharing: When to know what's not working and what is working within your business model Why it's important to give yourself GRACE Why you cannot solely rely on social media to grow your business  How I will tackle being consistent in 2020 Each year I do a review and 2019 was full of lessons that I'll remember.  By sharing my lessons I hope you can take something from it.   Let's continue this conversation in my free private community the Empirenista Business Incubator Community on Facebook. What lessons did you learn in 2019?  Were they life long lessons or lessons you learned in that moment? If you enjoyed this episode, screenshot this episode, post it to your Instagram Story with the hashtag #empirenistabizsuccesspodcast and tag me @AliciaHendersonbiz so I can give you a shoutout on my upcoming podcast episodes. Also, don't forget to leave a rating and a review on iTunes. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook. This episode is sponsored by my Mini Visibility Marketing Intensive

Ever wonder how your competitors or peers get seen and known as the go-to in your industry?  When someone is looking for what you do and they're getting tagged in all of the posts instead of you and you're wondering how to gain that credibility. Building your authority online doesn't require a 10 step program. In fact, with the right strategy, you can do this consistently be seen as the leader and go-to service provider.   In this episode, I'll show you how to build and grow your authority platform so that you can get tagged in groups, referred business and go-to status. Highlights:  3 +1 bonus authority building platform How you can easily be the best content creator you can be  Developing your game plan to Dominate on your platform by sharing your money-making content  (on social media) How to utilize your freebies and website to do the work for you Using free opportunities to grow your authority   Tweetables: "People do not buy from people they don't know." "Your authority is shaped by your Like, Know and Trust ability."   Want more on growing your audience and your authority?  I've put together this video series for you with more strategy.  You can go to aliciahenderson.biz/growinfluenceauthority Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible. Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips to build and grow your authority platform? If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.

Over the years the one thing that has remained constant in my business and in the businesses of my clients is our level of visibility.  When I first started my medical billing company business in 2009, I didn't know the first thing about marketing. I did know that I needed to be in front of my target audience daily. I googled “how to market your business” every day for 3 months.  I found some good stuff and some terrible advice, but the constant advice was that you need to be seen by your audience.  So I made getting seen my mission.  Since 2009 the online that I've done is be visible in front of my target audience so I can remain top of mind for when It's time to purchase they buy from me.  Listen, Visibility is Marketing.  It's the key to everything that you're doing with your marketing.    Visibility builds, nurtures and grows your Like, Know and Trust factor.  People do not buy from those that they do not know.  So, in order for your people to buy they got to see you, like your message, know what you do, who you serve and trust that you solve their immediate problems.  Visibility does all of this.   In this episode, I share how you can jumpstart your visibility to grow your business.  I share what visibility is and what it isn't. It's easy to get burned out from doing too much to be visible so I also give tips around that as well.  Thanks for listening! Don't forget to share this episode with a biz friend who is looking to get more visible.  Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips to your visibility plan? If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast.  If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.  Virtual Intensive = Market Like A Boss Intensive  One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook. This episode is sponsored by my Mini Visibility Marketing Intensive  Ready to finish dive into Q4 strong.  Are you launching/relaunching a course or service or need to plan out your visibility marketing strategy for Q4 and 2020?  The Mini Visibility Marketing Intensive is designed to get you clarity, provide you with a laid-out strategic marketing plan and the confidence with your marketing so that you can crush Q4 and hit your goals. On this Strategic call, we'll layout and develop your marketing plan for Q4 launches and services. Get clear, know what to do market your services and get maximize your visibility so that you can hit your goals. By the end of our time together you'll leave you with your bankable action plans  To take advantage of the limited sports offered head on over to http://www.aliciahenderson.biz/minivisibility

Summer vacation is here and your house is full of kids, noise and you have work to do for clients. Contrary to popular belief, during the Summer you can keep the kids entertained, be as productive as possible and hit your goals. In this episode, I share some quick tips to structure your day to do just that. Take a listen to how you can survive the Summer months while your kids are at home. Don't forget to share this episode with a fellow Biz Mom Entrepreneur. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.

Did you know that the grind, the hustle, the marketing, the sales, all the things in your business can lead to burnout really quickly? Getting burned out is the last thing you want to happen. Take a listen and find out the steps you can take to avoid burnout. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: Experiencing burnout How to recognize the signs that you're about to be burnt out How to avoid burnout Key Takeaways: The signs of burnout: There is no joy in what you do. Procrastinating. Dreading working with clients. If you're a leader and a CEO and you have a team, you can't expect people to read your mind. We're not doing this by osmosis and your team is not telepathic. If you don't have joy with working with your clients, you have the wrong the clients or you are in the wrong profession. Fitness and exercise help to take our minds off what we are focused on or worried about, and it takes us to another place.   Action Steps: As soon as you recognize the signs of burnout, steer yourself away from it. If you want people to do something right for you, break it down in steps. Avoid burnout: Take a look at your schedule. Make sure you're not cramming too many things in one day and that you have enough downtime. Schedule a CEO day at least once a month. Set boundaries in your business. Let your clients know what they can expect from working with you and set your working hours. Tell them who they can contact in case of an emergency. And set boundaries with your family as well. Exercise. Take walks and get some sun. Figure out the best time of day for you to exercise. And make sure to healthfully fuel your body. Take breaks. Go on vacation or have a staycation. Disconnect from your business for a couple of days or a week or two (or maybe even longer, if you can). Get your rest. Pick a good bedtime. Take a nap during the day. Have some downtime during the day just to Zen out. Take up a hobby. Create family time and make it a priority. Have time for creating memories with your family. Be available to help your kids with their homework. Go on a date with your spouse.   Alicia says: “Create a business that allows you to have the freedom to do what you want, when you want, and not have any restrictions on it. “If you want to have a business that has longevity, you have to realize that [burnout] happens. You also have to accept and acknowledge it, and then don't carry the guilt… and then you move forward.”   Thanks for listening! Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. What are some other ways that you can get burned out? And what are the ways that you can avoid it yourself? If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @empirenista_alicia and use #empirenistabizsuccesspodcast. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Resources mentioned in this episode: Episode 7: How to Slay Like a  Biz Mom (Series Intro) Skinnytaste Clean Food Crush   Work with Alicia Virtual Intensive = Market Like A Boss Intensive One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by my Plan & Profit CEO Virtual Workshop.

Happy 2019 Empirenistas! Are you ready to plan for a successful year? I am super excited for all that we have in store this year and I can't wait to tell you all about it! It's definitely going to be an amazing year for all of us Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: Speaking things into existence and putting in the work to make things happen Tips to have a year of success My personal and business goals for 2019 Key Takeaways: Planning is very strategic, and it's fun. When you plan, you already foresee the results that are going to take place, and you have more chances of getting better results. When you know the things that worked for you in the past, then as far as strategies for your business are concerned, you know what to continue. When you have no strategy in place, you don't get the results that you want. The things that worked for you in the past should become a part of your strategy. You should not feel wiped out when you're done doing something. You should be excited, you should be ecstatic, and you should be anticipating good results.   Action Steps: Make sure that you take some time to plan and be prepared for the year. Plan for things that you know you're going to love for your business and for your clients. Tips for planning: Review the previous year and take note of the things that worked and the things that didn't. And then try to see what you can improve upon. Identify your goals. Start with a big vision for the whole 12 months. Set your goals. Take a look at the whole year and see where you can place them while keeping things realistic. Identify time wasters. Take a look at what projects you have in mind and ask yourself: Is this something that I really need to be doing or is it just a distraction so that I can't get ready to go? How will this help me grow, and how will it help me make money? Could this be passed on to a team member or outsourced for someone else to do outside of my company? Adjust and leave room to move things around. Don't be so rigid with your schedule. Not everything has to be concrete but it does have to come out. Scale back and focus on the projects that will give you the results versus the many projects that won't get done.   Alicia says: “I believe in speaking things into existence and I believe in walking in faith. And that means, you don't see the things that you want to take place, you know that they're going to happen, and you're going to put the work in to do so.” “Let's be an overcomer and an actual winner… When we set ourselves for failure with these unrealistic things, we are not winners when we do it. Be real with yourself.”   Thanks for listening! Let's continue this conversation over on The Empirenista Business Incubator with Alicia Henderson over on Facebook and tell me about your personal and business goals!   If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @empirenista_alicia and use #empirenistabizsuccesspodcast.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by my Plan & Profit CEO Virtual Workshop.

Have you ever wondered what it's like to be a military spouse? Well, let me give you a glimpse of it as I share what it's like to be part of the military community and my experience at the Military Influencers Conference 2018. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: My experience at the Military Influencers Conference 2018 What it's like to be a military spouse and an entrepreneur, and how the military prepares you for it How the mindset of the military spouse has changed from 2004 to now The MIC 2018 topics and speakers The best part about MIC 2018   Key Takeaways: The MIC is a great conference for business individuals to learn the different aspects of running a business. Joining the conference is a great way to refresh, renew, and get a new perspective on how to run your business. As a military spouse or an active duty member or a veteran, there are challenges that we face that are different, and it's just so good to have a community that understands that.   Action Steps: Keep learning about how to run your business in new ways. If you are a military spouse or someone who is a part of the military community and you are thinking about starting a business or already have one, make sure to go to the Military Influencers Conference next year.   Alicia says: “It's so good to come together with a community of people who get you and they get your lifestyle. They get that as a military spouse or an active duty member or veteran, there are challenges that we face that are different.” “This is a first-class, high-end military conference that you are going to leave with friendships, you're going to leave with knowledge, you're going to leave with being better for your business and refreshed.”   Thanks for listening!   If you enjoyed this episode, please share it with your friends and family who are part of the military community. Take a screenshot of this episode and share it to your Instagram Stories, tag me in it @empirenista_alicia and use #empirenistsbizsuccesspodcast.   If you're thinking about attending the Military Influencers Conference next year, you can let me know by going to iTunes and leaving a comment there or heading over to Facebook, and I will give you some feedback.   If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Resources mentioned in this episode: Military Influencers Facebook Group   Work with Alicia Virtual Intensive = Market Like A Boss Intensive One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by my Livestream Success Toolkit.

How do you feel about back-to-school time? I don't know about you, but I love it! However, it can also be stressful. If you're a mompreneur like me, the back-to-school grind can indeed take a toll on your business. Find out how can you conquer back-to-school time for both your family and your business. Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode.   Topics Discussed in this Episode: How back-to-school time can affect your business How to conquer back-to-school time Tips on planning ahead How I work my schedule Key Takeaways: The things that you should prioritize and be strategic about are your client work, client calls, your self-care, your scheduling, the cleaning, doctors appointments, what you want to do for your leisure, and your cooking. Self-care is so important as an entrepreneur. Don't put yourself last all the time. When you're able to plan ahead, you know where things are going. You know what you're doing and when you should be doing it. That way, you can be more productive with your time. Your schedule is what will really help you to have a good school year and a good transition. When you're burned out, other people pick up on that vibe and your business does not grow. You can't handle any more clients when you're burned out.  Action Steps: Prioritize and strategize. It's all about being strategic with your time and figuring out what needs to take place first in your business. Get your kids involved. Teach them basic life skills and get them involved in doing chores at home. Plan just about anything ahead of time, including meals, doctors' appointments, and even clients' schedules. For planning meals ahead of time, write the menu on the chalkboard if you have a chalkboard, create a recipe book if you need to, and get your grocery shopping done ahead of time. Look at what activities your children are going to be doing throughout the year and see if you may need to scale it down so you don't get burned out. Prioritize the activities that they really love. Enlist outside help when you need to. Share your calendar with your spouse and get the people who are involved with helping you in sync with what you're doing. Plan out your days. You don't have to be rigid about your schedule but make sure you know what you're doing and when you're supposed to be doing it. And schedule out a CEO day. Have routines in place for your kids.   Alicia says: “I think business does require sacrifice but I think it needs to be within your limits, within reason… Bring on that help because transitioning for back-to-school or any transitioning in your business requires that you makes some sacrifice and that you spend some time.” “Everybody has a goal to play in your life, in your family. They are helping your business out when they are taking care of what they need to take care of.”   Thanks for listening!   Download the Empire Biz Calendar here! And let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Resources mentioned in this episode: Where I get my recipes SHAPE Healthy Recipes SELF Recipes Clean Food Crush Recipes The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod CEO Success Planner   Work with Alicia Virtual Intensive = Market Like A Boss Intensive One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email   Sponsored by my Livestream Success Toolkit.

If you missed Social Media Day San Diego, then this episode is for you! Not only do I recap my experience at the event but share all the awesome things that I've learned, like the latest in social media marketing and takeaways from the industry thought leaders who shared their insights.  Visit http://www.aliciahenderson.biz/podcast/ for the complete show notes of every podcast episode. Topics Discussed in this Episode: Why you need to be on social media The importance of social media in any business Takeaways from the following talks at Social Media Day San Diego Jessika Phillips on Relationship Marketing Chelsea Krost on Millennial Marketing Sean Cannell on YouTube Ranking Stephanie Liu on Instagram Marketing Roberto Blake on Video Marketing Billy Gene Shaw on YouTube Ads Key Takeaways: Social media is a tool that's going to take you to your end game. Relationship marketing is so important because when you get to know people, you're going to support and help grow each other's business. If you're utilizing any type of social media platform to market your business, make sure that you're not coming across as sleazy and spammy. Video and live streaming are the fastest ways for you to grow your business and build that like-know-and-trust factor. When it comes to marketing, video and Facebook Live are here to stay. At least 70% of your marketing needs to be video and live streaming. Action Steps: Be active in social media. Avoid adding people to your Facebook Group without asking for permission. Know and understand the analytics and the statistics when it comes to marketing to millennials. Utilize Facebook Live, which comes free. Attend social media events like Social Media Day and learn all that you can from experts. Alicia says: “You cannot stand out from your competition if you don't have a quick like-know-and-trust factor… You have to make sure that you are establishing yourself as the authority, as the go-to person for your services and for your business.”  “If you want to be growing and scaling and going from income bracket to income bracket, you've got to do things that you're uncomfortable doing. And if Facebook Live and video make you uncomfortable but you know you need to be doing them… then give it a chance.”  Thanks for listening! I want to invite you to join me for my upcoming webinar: 3 Step Visibility System to Grow and Build Your Authority for Your Service-Based Business. Look out for more details! Let me know what you think of this episode. Feel free to DM me on Instagram or reach out to me at the Empirenista Business Incubator Community. You can also send me an email with the topics that you want to know or hear about as a biz mom. If you haven't already, subscribe to this podcast, and don't forget to leave a rating and a review. You can also visit my website and get on the email list to get notified when new episodes drop.   Work with Alicia Virtual Intensive = Market Like A Boss Intensive One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy More from Alicia Alicia's Website Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email Sponsored by the Empirenista Business Incubator Community on Facebook.