Podcasts about career distinction

The online business world has seen some major shifts in the past few years, but one thing hasn't changed: the power of a strong personal brand. Today's guest on the podcast is Personal Branding Pioneer William Arruda. William is a branding consultant, speaker, and one of the world's leading authorities on the topic of personal branding.  He is the bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do!, as well as a senior contributor to Forbes, where his column has received over 20 million views. His company Reach Personal Branding has 1,000+ certified coaches in 49 countries and their products are used by nearly two million people worldwide. The Evolution of Personal Branding When William founded his company in 2001, most companies were hesitant to invest in personal branding. Digital marketing wasn't a consideration. Instead, William helped his clients book speaking gigs and tell better stories. Around 2010, when LinkedIn started to take off, people started thinking more critically about how they showed up online. At the same time, organizations began to invest more in their employees. The rise of Diversity and Inclusion invited everyone to bring their authentic selves to work.  The last major shift was the increase of purpose-driven entrepreneurs–those who start their businesses not just to make a profit, but because they want to create a positive impact in the world. Now in the age of AI and influencer marketing, new trends are beginning to emerge.  Tips for Personal Branding in 2024 and Beyond Technology has come a long way since William started his company in 2001, but personal branding is more important than ever. When AI can create content in minutes, it's the human side of your brand that makes your business stand out. Consumers want brands that are real and believable.  There's a common misconception that to grow your business online, you need to gain more followers or post more often–but that's not what people connect with. At the end of the day, it's more important that you tell stories and have a message that resonates with your audience. William predicts that the most successful businesses will be those that marry the personal brand of their founder(s) with the company brand. Enjoy this episode with founder William Arruda… Quotes “In 1997, I went to my assistant's desk and Fast Company magazine was on it. It was The Brand Called You Manifesto by Tom Peters, that was the cover story. I read the article, I put it down, and I said I'm going to start the first-ever personal branding company.” “I had no intention of being an entrepreneur.” “I was talking to anyone I could, literally, about personal branding. I took any speaking opportunity I could get–most of them were free. I would literally talk to anyone about the topic and that was my thing. Somebody needed to get personal branding to be known and it seemed like it was going to have to be me.” “My connections have been the most valuable. Connecting on a real deep, human level–and I could probably be even more successful than I am if I did more networking.” “I devoted a year and a half to answering one question: what does it take to captivate online?” “My fear is that it [AI] will give people permission to be someone they're not because technology can create that for them.” “I think that's the biggest misconception now is that it's all about size and volume and not about value and quality and a focused audience–the smaller you make your target audience, the larger your brand will be.” “People believe people, they don't believe companies.” “Personal branding is more important than ever as there are more and more people moving from the corporate world.” Links mentioned in this episode: Visit William's website: http://www.williamarruda.com  Connect with William on LinkedIn: https://www.linkedin.com/in/williamarruda/ 

William Arruda is an entrepreneur, speaker, and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. William was named by Global Gurus as the World's #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views. William's Books: https://williamarruda.com/books/ William's Forbes Column: https://www.forbes.com/sites/williamarruda/?sh=2fee5b26668d - Learn more about IMS and future sessions with thought leaders like William Arruda: https://ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com Connect on LinkedIn - https://linkedin.com/in/charlesagood Chapters: (00:00) Introduction (01:53) William Arruda's background (03:25) Significance of Personal Branding   (05:34) Personal Branding is being selectively famous (06:30) Tool: Match first, stand out second (08:08) Maintaining a digital identity  (09:38) Building a Personal Brand  (10:45) Positioning your brand  (12:32) 3 Stages of Building a Powerful Brand: Undifferentiated, Distinguished and Demanded  (14:18) Building brand is a lifelong process (15:18) Identifying things that makes you stand out (17:19) Creating brand disciples  (18:54) Delivering value at work (20:24) Proactively seek feedback to build stronger brand (21:27) Anonymous feedback tool for Senior Leaders  (22:45) 6 categories of content for your story (24:53) Every decision is made based on emotion (26:56) Conformity is the problem with elevator pitches (28:31) Tip: Recommendations to create a great elevator pitch (30:40) Self awareness is a core element for successful leaders (31:54) Building your LinkedIn profile (33:25) Moving content beyond page one of Google (35:11) Tip: Focus on quality not quantity in your LinkedIn profile (36:25) Tip: Importance of Headshots on LinkedIn  (37:41) Tip: Improving your LinkedIn headline (39:00) Tip: Building a compelling LinkedIn about section  (40:46) Being opinionated helps in Personal Branding (41:37) Tip: Rearranging endorsements to make relevant ones appear at the top (42:15) Tip: Choose your own URL for LinkedIn (43:29) Tip: Use consistent color and fonts to stand out  (45:10) Reusing and repurposing the same set of brand identity elements (45:56) Information to include in your emails and signature (47:51) Be promiscuous while building connections  (50:26) Remaining visible to your community/network (51:27) Content creation is a powerful way to differentiate yourself (52:44) Tool: The Strawberry Test (54:23) Curate content if you don't want to create (55:43) Repurpose content into different formats (57:35) Key takeaway (58:33) Conclusion

A Personal Branding Masterclass: How To Shine Online If any part of you wants to show up in a magnetising and mesmerising way online then this is a must listen! It's a treasure map to unleash your strongest, most brilliant, most self aware YOU! And our guide is non other than William Arruda, the man who has been named a Global Guru and the World's #1 Branding Expert in 2022 and 2023. He's a bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do! William has turned the concept of personal branding into a global industry and now he's here to share his biggest lessons and tips with you. Here's just a sampling of the gems you're about to discover: The 2 most important steps to successful personal branding How you can make your brand shine online The 1 thing you need to pay attention to when you build your personal brand What personal branding is not and why 'how' someone introduces you is key! Plus, how to know whether or not you're building the personal brand you want right now If you have ever had the pleasure of seeing William speak or read one of his Forbes Articles (17 million views and counting) pay extra attention around the 17-minute mark. Because, William was generous enough to give the 2 very key pieces of advice that will quite literally change the game on how you show up and stand out online. As William says “We get by in the world on our own while we excel in the world with others” We're all capable of achieving much higher things. We all have incredible strengths to share. My hope is that today's show fuels you to take (or continue on) your journey to becoming all you can be. Now, William and I would love to hear from you. What's the single biggest insight you're taking away from this rich conversation, and why? Yes, more than one insight is allowed – but I'm truly curious as to what hit home for you the most. Email me at hello@carolinekay.co or come on over to the community on LinkedIn to inspire other listeners and share your insights. What you have to say may just be what someone else needs to have a major breakthrough. Thank you so very much for listening, commenting and sharing. P.S. If you found this valuable, inspiring and worthy of your time, please share it. I can't think of any better conversation for current and future leaders around the world to listen to. Huge thanks! Learn more about your ad choices. Visit megaphone.fm/adchoices

The first time that I am privileged enough to be part of the most amazing live branding mastermind! William Arruda's expertise is outstanding. Yes, you read it right, it is the personal branding guru. A personality that leaves a mark in your journey and reminds you of the importance of enthusiasm and passion for what you do. A lesson of authenticity, kindness and focus! William teaches you what branding can do for you, how important competition is and how he conquered his fears at the beginning of his journey. Tune in for a very inspirational talk with the personal branding creator himself, a very kind and passionate soul that wants to serve through his amazing work. Learn more about my wonderful guest's achievements:

Today’s guest is William Arruda, a personal branding pioneer, speaker, and coach.  William is the author of Digital You and Career Distinction and creator of 360 Reach a web-based personal branding survey that has helped more than 1.8 million people! William tells us how in 2001 he went from a comfortable job at IBM to having no income for 18 months after reading Tom Peter’s The Brand Called You.  The hard 18 months helped him develop this thought leadership and methodology that he uses to this day! Peter and William discuss the importance of constructing methodologies and frameworks that can be repeated and explained in meaningful ways, which allow you to stand out from the competition.  Those frameworks build the foundation that you can spread your thought leadership in endless ways. William shares the three C’s for branding: Clarity, Consistency, and Constancy.  He explains how to properly deploy them and the importance of each for building a brand that has meaning and is unforgettable. We wrap up our conversation with William giving advice to anyone looking to establish or expand their brand. Three Key Takeaways: ·         Your thought leadership needs to have solid processes and frameworks to ensure it is repeatable with the same outcome each time. ·         Thought leaders should consider the external view of their personal brand.  Seek external feedback to verify how your brand is held in the hearts and minds of your clients. ·         Every day we are overwhelmed with information.  You need to be consistent and constant with delivering thought leadership to your audience.

About the guest:     William Arruda is a motivational speaker, entrepreneur, author and the world's leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding. William is the creator of 360Reach – the personal branding survey, which has been used by nearly two million professionals. He also created the Reach Personal Branding Certification Program which has certified over a thousand career and executive coaches in his methodology. William's true passion is spreading the message of personal branding through motivational speeches and interactive workshops. Over the past two decades, he has delivered 1,500+ keynotes and workshops in 31 countries. His clients include Adobe, BP, Disney, Garnier, Google, Gucci, IBM, LinkedIn, Microsoft, Morgan Stanley, Target, Warner Bros. and hundreds of other companies, universities and associations. He's the bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do! His latest book, Digital YOU, takes his proven strategies to exciting new levels – helping readers translate their real-world brand for the digital world. William regularly shares his thoughts on the future of personal branding in his Forbes column. He holds a Master's degree in Education.   In the episode:     3:18 – Nancy talks about how thankful she is of William's help in distinguishing The PR Maven® and enabling her to become certified in personal branding. 5:38 – William describes how he started his career in branding, communications and marketing at IBM. 6:39 – William tells a story of the Fast Company article that inspired his company and how LinkedIn played a role. 8:36 – William lists the different ways to build their virtual brand based on what you love to do. 10:23 – Nancy and William talk about the power of an up-to-date LinkedIn profile that blends credibility with likability. 13:06 – William explains how important it is to create goals before starting a campaign or joining a social media network. 19:51 – William talks about how personal branding has changed since 1997, most notably with the growth of social media. 25:27 – William describes how professionals need to emphasize their uniqueness to make great impressions. 34:59 – William describes how he works with companies to improve their employee's talents. 40:43 – William talks about how video has changed with COVID-19. 43:10 – William explains that he has built his network by offering value to his audience. 48:31 – William shares the resources he likes to use, such as using YouTube for learning something new. 50:16 – William leaves a parting thought to be yourself and not conform. Quote:  “Every single person has this unique ingredient to offer the world and when they're willing to do that and just put it out there, they're going to be happier, and the world's going to benefit from that.” – William Arruda, Personal Branding Guru   Links:           Reach Personal Branding: https://reachpersonalbranding.com/ The Brand Called You: https://www.fastcompany.com/28905/brand-called-you Deb Dib: https://www.careerthoughtleaders.com/debdib The Powerful Way Onboarding Can Encourage Authenticity: https://hbr.org/2015/11/the-powerful-way-onboarding-can-encourage-authenticity Fast Company: https://www.fastcompany.com/   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: williamarruda@reachcc.com LinkedIn: https://www.linkedin.com/in/williamarruda/ Twitter: @careerblastme Forbes Column: www.forbes.com/sites/williamarruda/#51889e00668d Website: www.williamarruda.com

The world is moving deeper into the digital world and at an alarmingly fast pace. As a result, today's technology has leveled the business playing field. In this fast-moving virtual age, establishing a strong personal brand has become a critical part of being a Creative Warrior. Whether it's on or offline, your personal brand is about giving people in your community a choice. When you can be pure and clear about your values, product or services, and you why are most memorable, you will be giving your community the opportunity to choose you. Furthermore, the virtual age has brought upon the need for more skills, dexterity, and understanding of how AI can enhance your brand and what you do. To dive deeper into branding in the digital age, I've brought on entrepreneur, motivational speaker, and a leading authority on the topic of personal branding, William Arruda. William is the CEO of Reach Personal Branding and the co-founder of CareerBlast.TV. He regularly shares his thoughts on workplace trends and branding in his Forbes column. William is also the bestselling author of the books Career Distinction and Ditch, Dare, Do! His latest book, Digitial YOU, helps leaders translate their real-world brands for the virtual world.  To establish your powerful personal brand and attract your community, download this episode now.  THE WARRIOR OF POSITIVITY “Business is a human endeavor.” -William Arruda Highlights - A strong brand has the three C's: clarity, consistency, and constancy.  is the most important part of building your brand.  Make sure your photos or information online is up-to-date.  There are 9 trends that drive home the importance of personal branding: nexting, flextrepreneurship, digital first, brandscaping, treadmill learning, digital advocacy, distance branding, digital dexterity, and youcasting. Sharing your values, passions, and humanity, are an impactful part of your brand story.  Make sure you quantify your work with facts that can bring credibility.  If you want freedom, build your personal brand- even if you don't know how you're going to use it. Guest Contact - William's Website William's Twitter William's Facebook Wiliam's Youtube William's Book: Digital You: Real Personal Branding in the Virtual Age Learn more about Free To Love Learn more about William's upcoming work Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Read Ctrl Alt Delete Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

“People are compelling not only because of credentials and accomplishments. They’re compelling because they are likable. What makes you likeable? When you talk about what you’re passionate about, when you talk about what you value, and you talk about what your mission on this Earth is.” - William Arruda “Women, in particular, think self-promotion is a dirty word, but here’s the funny thing. It’s the successful professionals who know that when you stay quiet about your achievements and your accomplishments, and even your leadership or thought expertise, you’re going to be overlooked.” - Ora Shtull As a professional you most likely have a LinkedIn profile, but are you taking full advantage of how this platform can help build and advance your career? It’s not just “nice” to be on LinkedIn now, it’s an absolute must to place your digital brand in the forefront, and today’s Finding Brave guests provide their expert LinkedIn strategies that you can use to blast your career upward. William Arruda and Ora Shtull are the co-founders of CareerBlast.TV, a personal branding plus platform for professionals who want to stand out and succeed. William has been credited with turning the concept of personal branding into a global industry. He delivers personal and social branding keynotes all over the world. William is the author of Career Distinction, Ditch Dare Do, and the upcoming, Digital You. Ora is a sought-after executive Coach in New York City. She’s built a stellar reputation over 20 years helping leaders get promoted and land on the “top most powerful” industry lists. She’s the author of The Glass Elevator: A Guide to Leadership Presence for Women on the Rise and the upcoming, Power Up your Personal Brand. William and Ora are two of the world’s top authorities on personal branding and career advancement, and they offer their amazing resource, Power Up Your LinkedIn Profile, which will start building your personal brand and fast-track your career growth - today! To learn more about today's guests, visit: https://careerblast.tv/ 

Welcome to my “2018 Listener Favorites” Series! This August, I’m delighted to bring you the top four, most downloaded episodes of the 31 shows we’ve published since the start of the podcast (January 4, 2018). “And now people realize that it doesn’t matter if you work inside a company, you have your own job or you’re a solopreneur. You need to offer something that’s unique and valuable, and that is based in who you are.” - William Arruda Personal branding is something we hear about often when it applies to entrepreneurs and online business owners, but it’s also something that employees in the corporate world, as well as job seekers, should be aware of and hone consciously and powerfully. Often people think they should be hiding what makes them different (what we’re calling here their “quirks”) when in fact these traits and characteristics are what’s most fascinating, unique and memorable about them. When it comes to personal branding and working your quirks, today’s expert guest on Finding Brave is the go-to source for top-level, expert information and strategies. Referred to as “The Personal Branding Guru” by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder and President of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people. He has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth. American Express, Google, Gucci, IBM, J&J, LinkedIn, Pepsi and Target are just a few in a long list of his clients. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and NPR and he’s been featured in 1,000+ publications. He’s the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes. This episode with William Arruda will encourage and inspire you to infuse everything you do with the parts of you that make you truly unique and different. And you’ll begin to understand why your uniqueness is so important to the world. To learn more about today's guest, visit: http://williamarruda.com/ http://www.reachpersonalbranding.com/ http://careerblast.tv/ 

Communicating your personal brand doesn’t have to be complicated. Your next step is often right under your nose! This episode concludes Jennifer’s three-part series on personal branding, and she shares 6 ways that you can do to begin sharing your personal brand and how to get the opportunities that you’re looking for. Over the last three weeks, Jennifer and her guests have dissected what a personal brand is, how you can define it, as well as how you can continue to develop your brand throughout your career and your life. Although your personal brand is always evolving, there are guidelines that will help in effectively communicating who you are, who you help, the solutions you deliver, and how it impacts the people involved. Your personal brand helps people determine whether you’re a good fit for their needs. “Are you authentic enough? Are you expert enough? Are relatable enough?” Your personal brand is what defines you, whether you like it or not and whether you’re aware of it or not - so make it work FOR you and not against you. So, what can you do to get your personal brand out into the world? Here are 6 action steps that you can take to share your personal brand with the World: #1 Online Activity. The internet is one of the best ways to build your reputation, so it’s your responsibility to take charge of your online activity and understand the importance of having and keeping a positive online presence.Fact: Information about you that’s found online is used by others to assess your credibility, knowledge, and experience. In the book, Career Distinction by William Arruda & Kirsten Dixon, they suggest that you do a Google search of yourself and answer an online distinction survey to help you assess your current online identity. Jennifer notes that a great way to boost your online presence to your favor is by creating a 100% complete account on LinkedIn, pay attention to that platform, and find ways to be active. If I search for you online, I should see your personal brand statement right away and examples of how you’re growing in your career, volunteer activities, or just some way I get a positive first impression about you enough to take the first step: hire, recruit, collaborate, etc. #2 Share your expertise through writing and curating content. Writing allows you to spread your knowledge that can help people and make an impact in their lives. Share your thoughts unique to you, write about what you do, what you think about the future, what you think is going on with the world now. If you don’t want to create a website or start your own blog, then offer to write for or curate other thought leaders’ content. #3 Helping others by mentoring and coaching. Helping other people actually helps you! Being THE helpful expert builds your online presence as someone who is knowledgeable enough and sought out enough that makes people want to follow you. Great coaches, great mentors, are GREAT LISTENERS. These people ask: “Tell me what’s going on in your world, how do you feel about that, and what do you think you should do next?” They listen, ask, and then give advice -- more often than not, they help the person work through the problem themselves. #4 Being active on at least one social media platform to share your expertise. “If content is the fuel for your personal brand, then social media is the engine.” - Jason DeMers, AudienceBloom CEO. Create things that climb higher on search results, something that social media platforms can help you achieve. Choose one social media platform that you’re going to invest your time and effort on. Post thoughts, connect and interact to build meaningful relationships - use that site to its best advantage. You can join all the social media channels IF you have the capacity to, but at minimum start with one. #5 Speak, moderate, and be a panelist. Not everyone needs or want to be a speaker, but even if you don’t want to stand up and be the keynote speaker with a thousand people in the room, you can be on a panel and share your expertise. Challenge yourself to stand up and share your expertise, just being a speaker at an event, elevates their perception of your credibility as a leader. #6 Volunteer: Help organizations, help places you support, help connect people. There’s a reason why business executives, gurus, and other thought leaders commit to volunteering efforts. Aside from the obvious positive impact it has on your image, it’s effective in building solid relationships as well as getting things done. Being a leader who volunteers is a win-win-win situation for the cause you support, your connections, and your personal brand.   The most powerful word in branding is 'the.' When people say you are, “THE something,” then your personal brand is working for you. If you want your personal brand to continue working for you, then you have to define it, develop it and have it communicate WHO YOU ARE and WHAT YOU STAND FOR. Want a little help creating your personal brand? Jennifer has a free resource for you. The Personal Brand Workbook will help you figure out what your personal brand is today and what you want to be known for in the future, as well as how you want to impact the world. Download it today! Resources & Links: Impact Makers Episode 23 Impact Makers Episode 24 Impact Makers Episode 5 Let’s Fix Work with Laurie Ruettimann Episode 24 Career Distinction by William Arruda & Kirsten Dixson Jason DeMers

“And now people realize that it doesn’t matter if you work inside a company, you have your own job or you’re a solopreneur. You need to offer something that’s unique and valuable, and that is based in who you are.” - William Arruda Personal branding is something we hear about often when it applies to entrepreneurs and online business owners, but it’s also something that employees in the corporate world, as well as job seekers, should be aware of and hone consciously and powerfully. Often people think they should be hiding what makes them different (what we’re calling here their “quirks”) when in fact these traits and characteristics are what’s most fascinating, unique and memorable about them. When it comes to personal branding and working your quirks, today’s expert guest on Finding Brave is the go-to source for top-level, expert information and strategies. Referred to as “The Personal Branding Guru” by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder and President of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people. He has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth. American Express, Google, Gucci, IBM, J&J, LinkedIn, Pepsi and Target are just a few in a long list of his clients. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and NPR and he’s been featured in 1,000+ publications. He’s the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes. This episode with William Arruda will encourage and inspire you to infuse everything you do with the parts of you that make you truly unique and different. And you’ll begin to understand why your uniqueness is so important to the world. To learn more about today's guest, visit: http://williamarruda.com/ http://www.reachpersonalbranding.com/ http://careerblast.tv/  

“You shy, you die…” ~ John Antonios In this episode I discussed Personal Branding for Career Distinction with John Antionios John Antonios is a Certified Personal Branding Strategist & Executive Coach in the Middle East and North Africa (MENA). He is dedicated to helping you cash in on their passion and take control of your brand legacy. With over 10 years of branding experience for blue chip companies, like Kellogg’s and SUBWAY, John realized that the success of a certain brand is dependent on the individuals behind it. However, more often than not, one’s personal brand is diluted in the bigger picture, and personal efforts go unnoticed. When John wanted to showcase more of his work than reflected in his CV, it was his tipping point to launch his own consulting business. John first learned about personal branding and creating his own legacy through extensive research and specializing in social media to leverage his personal brand. He then became one of the first Reach Certified Personal Branding Strategists in his region. Now John Antonios stands side by side with politicians, executives, entrepreneurs, and graduating students helping them understand and promote their brand DNA. Recommended Books Rebrand: The Ultimate Guide to Personal Branding Reputation Management: 99 Ways to Build and Boost Your Brand Visibility  

Welcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast. Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Suddenly, everyone could be a media producer and a content creator (for free and with access to a global audience). What we wound up with was a bunch of suspicious individuals and a fleet of snake oil salespeople. Thankfully, we have people like William Arruda who get it right. He writes, he speaks but most importantly, he does the real work. He doesn't just talk about personal branding as a way to build his own brand, he teachers leaders and major organizations about the merits of investing in people and helping those people to be their best. I've been following his work for close to a decade, so it was a pleasure to finally get him on the podcast. Enjoy the conversation.   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel. Running time: 36:41. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with William Arruda. Reach Personal Branding. Career Distinction. Ditch, Dare, Do: 3D Personal Branding for Executives. Follow William on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel. Tags: 3d personal branding advertising podcast blog blogging brand business book business podcast career distinction david usher ditch dare do fast company itunes marketing podcast personal brand personal branding podcast podcasting reach personal branding the brand called you tom peters william arruda