Podcasts about digital you

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Best podcasts about digital you

Latest podcast episodes about digital you

Talking with the Experts
2024 EP562 Master B2B Sales: Building and Scaling Teams with Olaf Leśniak

Talking with the Experts

Play Episode Listen Later Oct 1, 2024 27:26


Learn how to build and scale B2B sales teams with expert Olaf Leśniak. Get actionable tips for success. In this episode of Talking with the Experts, Rose Davidson interviews Olaf Leśniak, an entrepreneurial powerhouse with over a decade of experience in building and scaling B2B sales teams. Olaf shares his expertise on how to build a sales team from the ground up, optimize performance, and establish effective KPIs to drive success. With a background in launching and selling businesses in the IT sector, Olaf provides actionable insights for business owners looking to enhance their sales strategies and take their ventures to the next level. Tune in to learn how to transform your sales team and scale your business. Three things the audience will learn: 1. How to build a sales team from scratch. 2. Strategies to optimize sales team performance. 3. How to set and track KPIs for a successful sales team. Connect with Olaf: https://www.linkedin.com/in/olaflesniak/ https://www.instagram.com/olaflesniak_/ https://theperformance.digital/ https://www.youtube.com/@Performance.Digital ▼ ▼ You can connect with/follow Talking with the Experts: Book a guest spot: https://bit.ly/45Vslx8 Website: https://talkingwiththeexperts.com/ LinkedIn: https://www.linkedin.com/company/talking-with-the-experts/ Facebook Page: [Rose Davidson] https://www.facebook.com/rosedavidsonaustralia/ Instagram: https://www.instagram.com/rosedavidson_australia/ YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends

The Business of You with Rachel Gogos
135 | Personal Branding Tips You Need to Know in 2024 with William Arruda

The Business of You with Rachel Gogos

Play Episode Listen Later Apr 2, 2024 54:49


The online business world has seen some major shifts in the past few years, but one thing hasn't changed: the power of a strong personal brand. Today's guest on the podcast is Personal Branding Pioneer William Arruda. William is a branding consultant, speaker, and one of the world's leading authorities on the topic of personal branding.  He is the bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do!, as well as a senior contributor to Forbes, where his column has received over 20 million views. His company Reach Personal Branding has 1,000+ certified coaches in 49 countries and their products are used by nearly two million people worldwide. The Evolution of Personal Branding When William founded his company in 2001, most companies were hesitant to invest in personal branding. Digital marketing wasn't a consideration. Instead, William helped his clients book speaking gigs and tell better stories. Around 2010, when LinkedIn started to take off, people started thinking more critically about how they showed up online. At the same time, organizations began to invest more in their employees. The rise of Diversity and Inclusion invited everyone to bring their authentic selves to work.  The last major shift was the increase of purpose-driven entrepreneurs–those who start their businesses not just to make a profit, but because they want to create a positive impact in the world. Now in the age of AI and influencer marketing, new trends are beginning to emerge.  Tips for Personal Branding in 2024 and Beyond Technology has come a long way since William started his company in 2001, but personal branding is more important than ever. When AI can create content in minutes, it's the human side of your brand that makes your business stand out. Consumers want brands that are real and believable.  There's a common misconception that to grow your business online, you need to gain more followers or post more often–but that's not what people connect with. At the end of the day, it's more important that you tell stories and have a message that resonates with your audience. William predicts that the most successful businesses will be those that marry the personal brand of their founder(s) with the company brand. Enjoy this episode with founder William Arruda… Quotes “In 1997, I went to my assistant's desk and Fast Company magazine was on it. It was The Brand Called You Manifesto by Tom Peters, that was the cover story. I read the article, I put it down, and I said I'm going to start the first-ever personal branding company.” “I had no intention of being an entrepreneur.” “I was talking to anyone I could, literally, about personal branding. I took any speaking opportunity I could get–most of them were free. I would literally talk to anyone about the topic and that was my thing. Somebody needed to get personal branding to be known and it seemed like it was going to have to be me.” “My connections have been the most valuable. Connecting on a real deep, human level–and I could probably be even more successful than I am if I did more networking.” “I devoted a year and a half to answering one question: what does it take to captivate online?” “My fear is that it [AI] will give people permission to be someone they're not because technology can create that for them.” “I think that's the biggest misconception now is that it's all about size and volume and not about value and quality and a focused audience–the smaller you make your target audience, the larger your brand will be.” “People believe people, they don't believe companies.” “Personal branding is more important than ever as there are more and more people moving from the corporate world.” Links mentioned in this episode: Visit William's website: http://www.williamarruda.com  Connect with William on LinkedIn: https://www.linkedin.com/in/williamarruda/ 

The Good Leadership Podcast
Personal Branding in a Virtual Age with William Arruda | The Good Leadership Podcast #88

The Good Leadership Podcast

Play Episode Listen Later Jul 24, 2023 58:55


William Arruda is an entrepreneur, speaker, and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. William was named by Global Gurus as the World's #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views. William's Books: https://williamarruda.com/books/ William's Forbes Column: https://www.forbes.com/sites/williamarruda/?sh=2fee5b26668d - Learn more about IMS and future sessions with thought leaders like William Arruda: https://ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com Connect on LinkedIn - https://linkedin.com/in/charlesagood Chapters: (00:00) Introduction (01:53) William Arruda's background (03:25) Significance of Personal Branding   (05:34) Personal Branding is being selectively famous (06:30) Tool: Match first, stand out second (08:08) Maintaining a digital identity  (09:38) Building a Personal Brand  (10:45) Positioning your brand  (12:32) 3 Stages of Building a Powerful Brand: Undifferentiated, Distinguished and Demanded  (14:18) Building brand is a lifelong process (15:18) Identifying things that makes you stand out (17:19) Creating brand disciples  (18:54) Delivering value at work (20:24) Proactively seek feedback to build stronger brand (21:27) Anonymous feedback tool for Senior Leaders  (22:45) 6 categories of content for your story (24:53) Every decision is made based on emotion (26:56) Conformity is the problem with elevator pitches (28:31) Tip: Recommendations to create a great elevator pitch (30:40) Self awareness is a core element for successful leaders (31:54) Building your LinkedIn profile (33:25) Moving content beyond page one of Google (35:11) Tip: Focus on quality not quantity in your LinkedIn profile (36:25) Tip: Importance of Headshots on LinkedIn  (37:41) Tip: Improving your LinkedIn headline (39:00) Tip: Building a compelling LinkedIn about section  (40:46) Being opinionated helps in Personal Branding (41:37) Tip: Rearranging endorsements to make relevant ones appear at the top (42:15) Tip: Choose your own URL for LinkedIn (43:29) Tip: Use consistent color and fonts to stand out  (45:10) Reusing and repurposing the same set of brand identity elements (45:56) Information to include in your emails and signature (47:51) Be promiscuous while building connections  (50:26) Remaining visible to your community/network (51:27) Content creation is a powerful way to differentiate yourself (52:44) Tool: The Strawberry Test (54:23) Curate content if you don't want to create (55:43) Repurpose content into different formats (57:35) Key takeaway (58:33) Conclusion

GOOD WORK
Kathrin Koehler: "New Networking ist in erster Linie Beziehungsgestaltung"

GOOD WORK

Play Episode Listen Later Jul 21, 2023 68:26


"Digitale Begegnung ist real" Die Digitalität hat die Mitte unseres Lebens erreicht, auch unseres Arbeitslebens. Nicht immer reflektieren wir so genau, wie sich die Art und Weise unseres Arbeitens verändert hat. Sobald wir einen Schritt zur Seite treten, müssen wir feststellen: Der Schub in Richtung Digitalisierung ist gewaltig. Auch die Frage der Beziehungsgestaltung lässt sich unter dem Blickwinkel der Digitalisierung noch einmal ganz neu diskutieren. Kathrin Koehler hat sich dieses gigantische Thema zu eigen gemacht. Sie geht mit ihrem Ansatz von "Digital You" der Frage nach, wie eine digitale Vernetzungs- und Beziehungsgestaltung bestmöglich gelingen kann. Kathrin Koehler begleitet Fach- und Führungskräfte, Selbständige und TopManagerInnen dabei, ihren eigenen kleinen digitalen Schatten zu überwinden und sich in dieser Sphäre erfolgreich zu tümmeln. Ihr gerade erschienenes Buch "New Networking" ist der beste Beweis dafür, welche Kraft ein starker digitaler Auftritt entwickeln kann: Kaum ein Sachbuch wird derzeit auf der Plattform LinkedIn so viel besprochen und in die Kamera gehalten wie ihr Mut- und Ratgeber. Im Gespräch mit der Autorin, Digital Coachin und Expertin für digitale Vernetzung sprechen wir über: - Missverständnisse und Blockaden, die einer echten digitalen Beziehung im Wege stehen - Warum digital genauso real ist wie analog - Welche Stufen von Engagement es in den sozialen Netzwerken gibt - Warum ein gutes LinkedIn Profil zwar einerseits total wichtig, aber nicht die zwingende Eintrittskarte für das eigene Tun ist - Warum eine zukunftsfähige Arbeitskultur die Fähigkeit zur Vernetzung dringend benötigt Hört rein in dieses Gespräch mit einer enthusiastischen, pragmatischen Digitaldenkerin, die mit Herz, Kopf und Hand alles für eine gute Vernetzungskultur tut. Ob digital oder analog. Interview: Jule Jankowski Lesetipps: Kathrin Köhler: "New Networking". Vahlen 2023. Werbehinweis: Die heutige Folge wird freundlicherweise unterstützt von der R+V Versicherung. Das genossenschaftlich organisierte Unternehmen legt viel Wert auf eine gesunde Arbeitskultur und fördert Gemeinschaftsleistung. Aktuell sind einige Stellen - insbesondere auch im Personalbereich - vakant. Hier geht es direkt zu einer Übersicht der offenen Stellen: www.trainee.ruv.de. In unserem GOOD WORK Salon versammeln sich spannende Zeitgenossen: Echte Vordenker:innen, Paradiesvögel ebenso wie fleissige Arbeitsbienchen, Leute aus der Mitte und aus den Nischen unserer Arbeitswelt - kurz: ein bunter Reigen an Menschen, die mit uns ihre klugen Gedanken und gelebten GOOD WORK Geschichten teilen wollen. Die Salongespräche laden ein zu einer wahrhaftigen Begegnung mit diesen Menschen. Im gleichermaßen tiefgründigen wie leichtfüßigen Dialog mit ihnen werden wir uns ausgewählten Phänomenen der Transformation widmen. Dabei wird neben all den inhaltlich wesentlichen Aspekten Platz sein für die menschliche Perspektive. Wir rücken ein Stückchen näher heran an unsere Gäste und laden Sie ein, etwas aus ihrem persönlichen Leben mit uns zu teilen. Der Kontext ist und bleibt die Transformation unserer Arbeitswelt auf ihren unterschiedlichen Bühnen. Unsere fünf GOOD WORK Prinzipien bleiben weiterhin als Struktur im Hintergrund bestehen. Wir sprechen künftig auch immer über gelungene Beziehungsgestaltung, flexible Strukturen, digitale Balance, gelebte Agilität und das Denken in Möglichkeiten. Die Zeit zu lernen ist: JETZT!

Snippets of Genius with Caroline Kay
S6 EP3: Banish Conformity with William Arruda

Snippets of Genius with Caroline Kay

Play Episode Listen Later Jun 14, 2023 44:18


A Personal Branding Masterclass: How To Shine Online If any part of you wants to show up in a magnetising and mesmerising way online then this is a must listen! It's a treasure map to unleash your strongest, most brilliant, most self aware YOU! And our guide is non other than William Arruda, the man who has been named a Global Guru and the World's #1 Branding Expert in 2022 and 2023. He's a bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do! William has turned the concept of personal branding into a global industry and now he's here to share his biggest lessons and tips with you. Here's just a sampling of the gems you're about to discover: The 2 most important steps to successful personal branding How you can make your brand shine online The 1 thing you need to pay attention to when you build your personal brand What personal branding is not and why 'how' someone introduces you is key! Plus, how to know whether or not you're building the personal brand you want right now If you have ever had the pleasure of seeing William speak or read one of his Forbes Articles (17 million views and counting) pay extra attention around the 17-minute mark. Because, William was generous enough to give the 2 very key pieces of advice that will quite literally change the game on how you show up and stand out online. As William says “We get by in the world on our own while we excel in the world with others” We're all capable of achieving much higher things. We all have incredible strengths to share. My hope is that today's show fuels you to take (or continue on) your journey to becoming all you can be. Now, William and I would love to hear from you. What's the single biggest insight you're taking away from this rich conversation, and why? Yes, more than one insight is allowed – but I'm truly curious as to what hit home for you the most. Email me at hello@carolinekay.co or come on over to the community on LinkedIn to inspire other listeners and share your insights. What you have to say may just be what someone else needs to have a major breakthrough. Thank you so very much for listening, commenting and sharing. P.S. If you found this valuable, inspiring and worthy of your time, please share it. I can't think of any better conversation for current and future leaders around the world to listen to. Huge thanks! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital You :Podcast
Digital You Show & Tell - Lernen in Micro-Steps mit Dr. Christian Stein

Digital You :Podcast

Play Episode Listen Later Sep 15, 2022 50:19


Spielerisch lernen – wer will das nicht? In dieser Runde Digital You Show & Tell sprechen wir mit Dr. Christian Stein über die Singleton App, die wir auch bei Digital You im Einsatz haben. Mit dieser App lernst Du neue Inhalte in Babysteps kennen oder begibst Dich mit Gruppen in einen spielerischen Prozess. Große Unternehmen setzen diese App also zentrales Tool in Changeprozessen ein. Heute wollen wir vom Gründer Christian Stein erfahren, wie das Ganze vor sich geht.   Kontakt zu Christian Stein https://www.linkedin.com/in/dr-christian-stein-2160b845/ Wie bauen wir eine gute Identität auf? Welche neuen Tools, Erkenntnisse und Kniffe gibt es beim Business Netzwerken? Was gibt es Wissenswertes aus den Digital You Boot Camps?  Ob Social Selling, neue Formate auf den Plattformen oder das Management der persönlichen Social Media Aktivitäten: Im Live-Format „Show & Tell“ diskutiert Digital You-Chefin Kathrin Koehler mit Experten und der Digital You Community Themen aus dem digitalen Alltag. Alle Audiofreunde können die Gespräche hier als Podcast abrufen.  Folge Kathrin Koehler auf LinkedIn, um die Live Show direkt zu erleben: https://www.linkedin.com/in/kathrinkoehler/  Starte durch im Free LinkedIn Boot Camp: https://www.digital-you.de/free-linkedin-bootcamp

Smau Academy
Digital You, fai carriera con il Personal Branding online e il Digital You Canvas

Smau Academy

Play Episode Listen Later Aug 30, 2022 49:28


La carriera aziendale oggi non è più lineare. Assomiglia di più ad una sequenza, un percorso di progetti professionali che coinvolgono costantemente nuovi contesti, nuove persone e richiedono sempre nuove competenze. Ma come fare a trasmettere fiducia e credibilità ed attrarre le giuste opportunità a ciascun passo? Soprattutto mentre siamo impegnati a generare valore? La risposta è il Personal Branding. Fare Personal Branding significa gestire in maniera strategica la propria immagine professionale per attrarre e scegliere le migliori opportunità. Il digitale è ovviamente il contesto in cui si gioca la battaglia per emergere. Una situazione accelerata dal social distancing e dal remote working. Ma come fare a trasferire il nostro sé reale in un sé digitale autentico e rilevante? Nel workshop viene presentato un metodo concreto per farlo tramite il Digital You Canvas sviluppato da Luigi Centenaro e William Arruda e presentato nel libro Digital You pubblicato con Hoepli.

Radio Influence
Hip Hop Study Hall: Rose Colored Glasses

Radio Influence

Play Episode Listen Later Feb 4, 2022 43:59


With the suicide of former Miss America Cheslie Kryst at the top of the news, Ekin examines being the Real YOU vs the Digital YOU. Plus 808 Mafia/Epic Records artist Raw Youngin comes through. Thanks for listening to this episode of Hip Hop Study Hall Podcast with DJ Ekin and show your support for the […] The post Hip Hop Study Hall: Rose Colored Glasses appeared first on Radio Influence.

Southern Hospitality
Hip Hop Study Hall: Rose Colored Glasses

Southern Hospitality

Play Episode Listen Later Feb 4, 2022 43:59


With the suicide of former Miss America Cheslie Kryst at the top of the news, Ekin examines being the Real YOU vs the Digital YOU. Plus 808 Mafia/Epic Records artist Raw Youngin comes through. Thanks for listening to this episode of Hip Hop Study Hall Podcast with DJ Ekin and show your support for the […] The post Hip Hop Study Hall: Rose Colored Glasses appeared first on Radio Influence.

Stories About Fear
Episode 27: 3D Personal Branding For Executive Success: Ditch. Dare. Do! with William Arruda

Stories About Fear

Play Episode Listen Later Jan 28, 2022 39:59


The first time that I am privileged enough to be part of the most amazing live branding mastermind! William Arruda's expertise is outstanding. Yes, you read it right, it is the personal branding guru. A personality that leaves a mark in your journey and reminds you of the importance of enthusiasm and passion for what you do. A lesson of authenticity, kindness and focus! William teaches you what branding can do for you, how important competition is and how he conquered his fears at the beginning of his journey. Tune in for a very inspirational talk with the personal branding creator himself, a very kind and passionate soul that wants to serve through his amazing work. Learn more about my wonderful guest's achievements:

Pensieri Balenghi — Digital Marketing in Pillole
S02E50 - Personal Branding Online

Pensieri Balenghi — Digital Marketing in Pillole

Play Episode Listen Later Nov 3, 2021 10:12


Continua la 2^ stagione di Pensieri Balenghi – video lezioni in pillole di Digital Marketing – ora anche in podcast su Spreaker.N.B. 1^ Stagione disponibile in video su YouTube e Facebook (link in calce…)#PensieriBalenghi - Puntata 122 (Personal Branding Online) - Le nuove video lezioni in pillole, ogni Mercoledì alle 11.00.Superata la dicotomia Corporate vs. Personal Branding, torniamo a parlare delle potenzialità di quest'ultimo, nell'era digitale. Per la rubrica libri, segui la recensione di: «Digital You. Fai carriera con il personal branding online» di William Arruda e Luigi Centenaro (https://amzn.to/3jVw1cf), che spiega come massimizzare i risultati e le energie investite nel Personal Branding Online. Strumenti, Social e gestione della comunicazione digitale.Riprendiamo anche con gli eventi Phygitalhttps://www.facebook.com/CreativeRestaurantBranding/events– – –APPROFONDIMENTI DI EPISODIO:- Il libro recensito «Digital You. Fai carriera con il personal branding online» (https://amzn.to/3jVw1cf)- Elenco Eventi Food e Accoglienza: https://bit.ly/CnR-Food-Events- Eventi Phygital: https://www.facebook.com/CreativeRestaurantBranding/events– – –*******************************************************************************NEW* DIGITAL FOOD MARKETING – CORSO “ONLINE” su UDEMYhttps://bit.ly/DFMLab_Udemy*******************************************************************************NEW* DIGITAL FOOD MARKETING – CORSO BASE “ONLINE”https://welevel.academy/course/cc-6ZsYUynzE******************************************************************************✦ *NEW* IL NUOVO LIBRO: https://restaurantbranding.it – https://amzn.to/3xAGZrT✦ IL MIO 2° LIBRO: https://digitalfoodbook.com – https://amzn.to/2ti8wyW✦ IL MIO BLOG: https://www.comunicazionenellaristorazione.it✦ CORSI DIGITAL MARKETING [DFMLab Academy]: https://www.eventbrite.it/o/dfmlab-digital-food-marketing-lab-20089403285✦ COLLANA DMT [by HOEPLI]: https://www.facebook.com/DigitalMarketingTurismo/[ Video ]✦ YOUTUBE: https://www.youtube.com/playlist?list=PL8SvKJ_eURYrZKqIwnzJ5_gMxtqhShQs5✦ FACEBOOK: https://www.facebook.com/pg/MuseComunicazione/videos/[ Podcast ]✦ TELEGRAM: https://t.me/PensieriBalenghi✦ SPREAKER: https://www.spreaker.com/show/pensieri-balenghi✦ APPLE PODCASTS: https://podcasts.apple.com/us/podcast/pensieri-balenghi/id1521869769

Digital You :Podcast
Viral gehen mit einer Netzwerkidee - ein Blick hinter die Kulissen

Digital You :Podcast

Play Episode Listen Later Sep 23, 2021 51:41


Zu Gast bei Digital You ist Tina Schäfer. Die Ablehnung von einem Female CEO Network, das Sperren einiger LinkedIn-Funktionen sowie die Handarbeit beim Aufbau des Netzwerkes – die Bandbreite unserer Themen heute im Digital You Show & Tell mit Tina Schäfer ist enorm. Tina ist mit dem Aufruf „Ladies let's network“ vor ein paar Wochen auf LinkedIn viral gegangen. Die Idee: Frauen sichtbar machen und spannende Persönlichkeiten durch Tagging zu vernetzen.  2000 Kommentare und noch mehr sichtbare Frauen später wurde Tina durch die Viralität des Postings überrollt. Tina teilt sehr offen diesen Blick hinter die Kulissen eines viralen Posts mit uns – über die Gründe, diesen Aufruf zu starten bis zur Organisation des Buzz'.    Kontakt zu Tina Schäfer: https://www.linkedin.com/in/tina-schaefer/    *** Wie bauen wir eine gute Identität auf? Welche neuen Tools, Erkenntnisse und Kniffe gibt es beim Business Netzwerken? Was gibt es Wissenswertes aus den Digital You Boot Camps?  Ob Social Selling, neue Formate auf den Plattformen oder das Management der persönlichen Social Media Aktivitäten: Im Live-Format „Show & Tell“ diskutiert Digital You-Chefin Kathrin Koehler mit Experten und der Digital You Community Themen aus dem digitalen Alltag. Alle Audiofreunde können die Gespräche hier als Podcast abrufen.  Folge Kathrin Koehler auf LinkedIn, um die Live Show direkt zu erleben: https://www.linkedin.com/in/kathrinkoehler/  Starte durch mit kostenlosen Impulsen und im Free LinkedIn Boot Camp, Infos und alle Termine immer auf  https://www.digital-you.de

Digital You :Podcast
Storytelling-Coaching für Kathrins Digital You mit Katja Schleicher

Digital You :Podcast

Play Episode Listen Later Sep 2, 2021 46:15


Zu Gast bei Digital You ist Katja Schleicher. Was Storytelling mit dem Futur 2, meinem Sprung aus der Badewanne, aufmerksamen Selbstgesprächen und der Tagesform zu tun hat, diskutieren Katja Schleicher und ich hier in diesem sehens- und hörenswerten Digital You Show & Tell. More Story more Glory – das ist mir als gelernte Journalistin schon lange klar. Trotzdem hatte ich KEINEN. BLASSEN. SCHIMMER zu meinem persönlichen Storytelling, für mein Digital You. Versuch geglückt: Katja hat ein paar Narrative aus mir herausgekitzelt und mich in diesem Kurzcoaching auf neue Ideen zu meinem persönlichen Storytelling gebracht – herzlichen Dank! >> Wir schauen: Wie können wir Storytelling als Treiber unserer persönlichen Markenstrategie nutzen? >> Warum macht es Sinn, Geschichten vom Ende her zu denken? >> Warum das Warum bei Storytelling für mich selbst und bei LinkedIn so entscheidend ist. Zur Badewannen-Story gehört auch Peter Turi und wie mich seine exzellente Publikation "Digital Me" inspiriert hat. Katja ist die Expertin wenn es um Kommunikation und Personal Branding geht. Mit ihrer Energie und ihrer Expertise kann sie ihr Publikum begeistern.   Kontakt zu Melanie Arens: https://www.linkedin.com/in/interviewtraining/    *** Wie bauen wir eine gute Identität auf? Welche neuen Tools, Erkenntnisse und Kniffe gibt es beim Business Netzwerken? Was gibt es Wissenswertes aus den Digital You Boot Camps?  Ob Social Selling, neue Formate auf den Plattformen oder das Management der persönlichen Social Media Aktivitäten: Im Live-Format „Show & Tell“ diskutiert Digital You-Chefin Kathrin Koehler mit Experten und der Digital You Community Themen aus dem digitalen Alltag. Alle Audiofreunde können die Gespräche hier als Podcast abrufen.  Folge Kathrin Koehler auf LinkedIn, um die Live Show direkt zu erleben: https://www.linkedin.com/in/kathrinkoehler/  Starte durch mit kostenlosen Impulsen und im Free LinkedIn Boot Camp, Infos und alle Termine immer auf  https://www.digital-you.de

Digital You :Podcast
Social Listening - unterschätzter Erfolgsfaktor des digitalen Netzwerkens

Digital You :Podcast

Play Episode Listen Later Aug 30, 2021 37:33


Zu Gast bei Digital You ist Melanie Arens. Professionelle Business-Kommunikation, souveränes Netzwerken und Personal Branding ohne Ego-Showeinlagen – all das vermittelt sie in den Workshops und Coachings in der Digital You Community. Als Expertin für den Aufbau von Personenmarken und Thoughtleadership coacht und berät sie Fach- und Führungskräfte. Sie bringt Vertrieb und Marketing-Team zusammen und unterstützt bei der Gestaltung flankierender Social Selling Maßnahmen zu Marketing-Kampagnen. Mit Social Media Listening hat sie ihr Ohr nahe an den Zielkunden, versteht ihre Bedürfnisse dadurch besser und spürt neue Trends und Themen auf, die ihre Kunden bewegen.    Kontakt zu Melanie Arens: https://www.linkedin.com/in/melaniearens     *** Wie bauen wir eine gute Identität auf? Welche neuen Tools, Erkenntnisse und Kniffe gibt es beim Business Netzwerken? Was gibt es Wissenswertes aus den Digital You Boot Camps?  Ob Social Selling, neue Formate auf den Plattformen oder das Management der persönlichen Social Media Aktivitäten: Im Live-Format „Show & Tell“ diskutiert Digital You-Chefin Kathrin Koehler mit Experten und der Digital You Community Themen aus dem digitalen Alltag. Alle Audiofreunde können die Gespräche hier als Podcast abrufen.  Folge Kathrin Koehler auf LinkedIn, um die Live Show direkt zu erleben: https://www.linkedin.com/in/kathrinkoehler/  Starte durch im Free LinkedIn Boot Camp, sofort zu starten unter https://www.digital-you.de/free-linkedin-bootcamp

Digital You :Podcast
Pro & Con - Dem Diktat des Algorithmus folgen

Digital You :Podcast

Play Episode Listen Later Aug 26, 2021 47:50


Zu Gast bei Digital You ist Ute Blindert. Netzwerk-Fan, LinkedIn-Aficionada, Xing-Veteranin und voller Hoffnung, die Welt durch Netzwerken zu einem besseren Ort zu machen.  Ute ist Beraterin zum Thema "Netzwerken in digitalen Zeiten" mit Fokus auf Unternehmen und Unternehmer*innen. Außerdem ist sie Speakerin, Moderatorin, Dozentin, Autorin uva.    Kontakt zu Ute Blindert: https://www.uteblindert.de/     *** Wie bauen wir eine gute Identität auf? Welche neuen Tools, Erkenntnisse und Kniffe gibt es beim Business Netzwerken? Was gibt es Wissenswertes aus den Digital You Boot Camps?  Ob Social Selling, neue Formate auf den Plattformen oder das Management der persönlichen Social Media Aktivitäten: Im Live-Format „Show & Tell“ diskutiert Digital You-Chefin Kathrin Koehler mit Experten und der Digital You Community Themen aus dem digitalen Alltag. Alle Audiofreunde können die Gespräche hier als Podcast abrufen.  Folge Kathrin Koehler auf LinkedIn, um die Live Show direkt zu erleben: https://www.linkedin.com/in/kathrinkoehler/  Starte durch im Free LinkedIn Boot Camp, sofort zu starten unter https://www.digital-you.de/free-linkedin-bootcamp

Leveraging Thought Leadership with Peter Winick
Leveraging Thought Leadership | William Arruda | 303

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Apr 1, 2021 21:49


Today’s guest is William Arruda, a personal branding pioneer, speaker, and coach.  William is the author of Digital You and Career Distinction and creator of 360 Reach a web-based personal branding survey that has helped more than 1.8 million people! William tells us how in 2001 he went from a comfortable job at IBM to having no income for 18 months after reading Tom Peter’s The Brand Called You.  The hard 18 months helped him develop this thought leadership and methodology that he uses to this day! Peter and William discuss the importance of constructing methodologies and frameworks that can be repeated and explained in meaningful ways, which allow you to stand out from the competition.  Those frameworks build the foundation that you can spread your thought leadership in endless ways. William shares the three C’s for branding: Clarity, Consistency, and Constancy.  He explains how to properly deploy them and the importance of each for building a brand that has meaning and is unforgettable. We wrap up our conversation with William giving advice to anyone looking to establish or expand their brand. Three Key Takeaways: ·         Your thought leadership needs to have solid processes and frameworks to ensure it is repeatable with the same outcome each time. ·         Thought leaders should consider the external view of their personal brand.  Seek external feedback to verify how your brand is held in the hearts and minds of your clients. ·         Every day we are overwhelmed with information.  You need to be consistent and constant with delivering thought leadership to your audience.

Think Digital
14: 4 Secret Fears Holding You Back

Think Digital

Play Episode Listen Later Jul 16, 2020 19:52


One of my mission in this world is to help people stop trading their time for money. And one of the biggest benefits of being an entrepreneur is generating income 24/7 without being directly involved - it's called Freedom. The way I do that primarily is by helping folks create scalable digital products - whether it be online courses, coaching programs, virtual summits, etc. In this episode, I share 4 secrets fears that holds people back - and in this context, building digital products. Show Notes [03:19] Fear #1: Money Ask yourself a series of questions. How much is financial freedom worth to you? Financial freedom means the income that you make is enough to cover your expenses in perpetuity without having you to pull levers to earn it What is time freedom worth to you? [04:36] Why entrepreneurs get stuck financially When I was starting my business, there is a season of hustle but you can't run a business out of hustle. You'll burn out. I reached a point where the market cannot tolerate the price increase. You might be making an impact on your business but not life-changing levels of wealth. The solution is to bottle up what you know into a digital product that you can sell over and over again. You have a sales channel that's open 24/7 called "Digital You" [07:42] Fear #2: I don't have time Audit your time for two weeks and be as granular as you can. More hours rarely fix the problem. In many cases, more hours compound the problem. Start time allotting time (for ex 1 hour) for a digital product. The more time you free up on your calendar. the more time you can put on building a digital product. [10:19] Secret Fear #3: I have no confidence. Building something once and selling it a thousand times takes believing in your skill-set and wisdom. That's where the confidence needs to come from. Ask yourself: Do I know what I'm doing? The feeling of having not enough social proof will never go away. [15:03] Secret Fear #4: Finding the right time Finding the right time is just an excuse. There's never a good or a bad time. There's just time. Create small steps: Ask your audience with their pain point. Subscribe to the Podcast Apple Podcasts Spotify Google Podcast Overcast Pocket Casts Stitcher

Freiraum für Führungskräfte - für mehr Klarheit im Leben
#3 Gestalte Deine digitale Identität - Interview mit Kathrin Koehler, Digital Coach

Freiraum für Führungskräfte - für mehr Klarheit im Leben

Play Episode Listen Later Jun 14, 2020 33:27


Interview mit Digital Coach Kathrin Koehler. Kathrin erläutert uns, wie wir durch die aktive Gestaltung unserer digitalen Identität mehr Freiraum erlangen können. Sie spricht über innere Hindernisse, Positionierung und themenspezifisches Netzwerken. Kathrin Koehler ist Digital Coach, Trainerin und Podcasterin und lebt und arbeitet in Berlin. Kathrin bietet Einzelcoachings und Bootcamps zum Thema "Digital You - souverän netzwerken und führen" an. Mehr über Kathrin Koehler und ihr Angebot findest Du unter [Linkbeschreibung](http://www.digital-you.de)

The PR Maven Podcast
Episode 88: The evolution and essentials of personal branding, with William Arruda, Personal Branding Guru

The PR Maven Podcast

Play Episode Listen Later Apr 21, 2020 54:33


About the guest:     William Arruda is a motivational speaker, entrepreneur, author and the world's leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding. William is the creator of 360Reach – the personal branding survey, which has been used by nearly two million professionals. He also created the Reach Personal Branding Certification Program which has certified over a thousand career and executive coaches in his methodology. William's true passion is spreading the message of personal branding through motivational speeches and interactive workshops. Over the past two decades, he has delivered 1,500+ keynotes and workshops in 31 countries. His clients include Adobe, BP, Disney, Garnier, Google, Gucci, IBM, LinkedIn, Microsoft, Morgan Stanley, Target, Warner Bros. and hundreds of other companies, universities and associations. He's the bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do! His latest book, Digital YOU, takes his proven strategies to exciting new levels – helping readers translate their real-world brand for the digital world. William regularly shares his thoughts on the future of personal branding in his Forbes column. He holds a Master's degree in Education.   In the episode:     3:18 – Nancy talks about how thankful she is of William's help in distinguishing The PR Maven® and enabling her to become certified in personal branding. 5:38 – William describes how he started his career in branding, communications and marketing at IBM. 6:39 – William tells a story of the Fast Company article that inspired his company and how LinkedIn played a role. 8:36 – William lists the different ways to build their virtual brand based on what you love to do. 10:23 – Nancy and William talk about the power of an up-to-date LinkedIn profile that blends credibility with likability. 13:06 – William explains how important it is to create goals before starting a campaign or joining a social media network. 19:51 – William talks about how personal branding has changed since 1997, most notably with the growth of social media. 25:27 – William describes how professionals need to emphasize their uniqueness to make great impressions. 34:59 – William describes how he works with companies to improve their employee's talents. 40:43 – William talks about how video has changed with COVID-19. 43:10 – William explains that he has built his network by offering value to his audience. 48:31 – William shares the resources he likes to use, such as using YouTube for learning something new. 50:16 – William leaves a parting thought to be yourself and not conform. Quote:  “Every single person has this unique ingredient to offer the world and when they're willing to do that and just put it out there, they're going to be happier, and the world's going to benefit from that.” – William Arruda, Personal Branding Guru   Links:           Reach Personal Branding: https://reachpersonalbranding.com/ The Brand Called You: https://www.fastcompany.com/28905/brand-called-you Deb Dib: https://www.careerthoughtleaders.com/debdib The Powerful Way Onboarding Can Encourage Authenticity: https://hbr.org/2015/11/the-powerful-way-onboarding-can-encourage-authenticity Fast Company: https://www.fastcompany.com/   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: williamarruda@reachcc.com LinkedIn: https://www.linkedin.com/in/williamarruda/ Twitter: @careerblastme Forbes Column: www.forbes.com/sites/williamarruda/#51889e00668d Website: www.williamarruda.com

Marketing Para Llevar
72 - Los 3 Niveles de Branding Personal

Marketing Para Llevar

Play Episode Listen Later Apr 14, 2020 17:37


Hoy hablaré de el modelo de 3 Niveles de Branding Personal desarrollado por William Arruda en su libro Digital You y que pueden ayudarte a ubicar el momento en el que estás y a dónde puedes llegar. Estos niveles son: indiferenciado, distinguible y demandado.

Marketing Para Llevar
72 - Los 3 Niveles de Branding Personal

Marketing Para Llevar

Play Episode Listen Later Apr 14, 2020 17:37


Hoy hablaré de el modelo de 3 Niveles de Branding Personal desarrollado por William Arruda en su libro Digital You y que pueden ayudarte a ubicar el momento en el que estás y a dónde puedes llegar. Estos niveles son: indiferenciado, distinguible y demandado.

The Accidental Trainer
William Arruda on Personal Branding and The Digital You

The Accidental Trainer

Play Episode Listen Later Oct 9, 2019 14:24


In this launch episode of The Accidental Trainer podcast, host Lisa Spinelli is joined by William Arruda, personal branding pioneer and author of Digital You: Real Personal Branding in the Virtual Age, at the ATD 2019 International Conference & EXPO. Arruda discusses how he got his happenstance start in the field and relays tricks about how to develop your authentic personal brand as well as what L&D professionals can expect in the future.   Don't forget to like this episode and subscribe to our podcast!   We are here with William Arruda at the ATD 2019 Conference and Exposition in Washington DC. And my name is Lisa Spinelli. I am the Content Manager over at ATD for Career Development. We have, as I said, William Arruda here, personal branding guru and pioneer, founded Reach Personal Branding almost 18 years ago and is the co-founder of a video micro-learning CareerBlast. He's a three-time author, former brand and marketing executive at IBM, and an all around nice guy. Thank you, Lisa. That's awfully nice. Your next book, Digital You, is available right now! Yes, and I'm super excited about this one. This is really one of the most important things people need to be thinking about with their careers. Yes, personal branding, we know, is huge in this day and age. And I'm just curious. How did you get your start in personal branding? What turned you on to become a pioneer in this field? I would never have thought this would have been my life. I worked at IBM Lotus, loved my job in branding. Every Sunday, I'd say, oh my gosh, I get to go to work tomorrow. And I thought I was going to work for the man, or the woman, for the rest of my life. And in 1997, I read an article in Fast Company Magazine, The Brand Called You by Tom Peters. And in that article, he said in the future, every one of us will need to have a brand to be successful. And that day, in my head, I said I am going to start the first ever personal branding company, so just one of those random-- if I didn't pick up that magazine, we wouldn't be sitting here today. And that was before social media really took off or anything. So what did that kind of mean to you at that time? It meant absolutely no business, starvation, selling everything I owned, selling my stock, going into debt, literally. I finally started the company in 2001. There were four people already doing personal branding. So I wasn't the first. But two years later, there was just me. The other four realized that they needed to make money. And personal branding the-- things that were happening in the world did not create the need yet for personal branding. And it wasn't until a few years later where downturn in the economy, real issue on getting the best talent, and social media and LinkedIn. In 2003, LinkedIn emerged. And that was it. All of a sudden people realized, oh my gosh, I need a brand to be successful. And were you always honed in on LinkedIn? Or were you always kind of looking at all the different social media platforms? I know you're really honed in now with LinkedIn, and professional development, and your image on LinkedIn. Yeah. Yeah. LinkedIn, I think, created the big light bulb moment for people. I need to build my brand. But where I'm really focused is on the personal branding piece of it. And digital is one part. And real world is the other. But most of my clients are corporations. They hire me to come in and help their people deliver greater value by being their best selves and by understanding their brands. And some of that means how they show up in a meeting room and how they determine what they're going to do next. And some of it means how they show up online and their digital brand. And that's what the new book, Digital You, is all about. It's really, how do you make sure that real world you is congruent with those online profiles that you have? Right. Yeah, you do talk a lot about authenticity, and being yourself, and being yourself online and offline. What if the offline version of you is not someone you necessarily want to project that much online? What do you keep hidden? What do you keep out there? It's a great question. I think everyone has to decide how transparent and open they want to be. But what we know about the world of work is people want to work with people that they know, like, and trust. And the like part comes from authenticity and transparency. The know part is, I want to get-- I want to have an easy way of getting to know this person. So your LinkedIn summary, for example, a great way for you to share the things that you want people to know about you, so that you can connect. And of course the trust part is all about credibility, doing what you say you're going to do. And so people have to decide, the more they're not willing to be their authentic selves, and they aren't transparent, the harder it's going to be for them to build relationships. And relationships are the currency of business. So people need to decide for themselves. But I think the people who can be more open, more real everyday are the ones who'll be more successful. So for all you accidental trainers looking to flourish in this field, it's really important to take just a little bit of time out of your busy day to think about your personal brand—and especially your brand online. As William says, before anyone meets you in person nowadays, they find you online. Make it a habit to spend just nine minutes a day to update your profile, post a comment or well-thought out status on LinkedIn as William suggests in his book. By just taking a few minutes every day to work on your brand, you will start build a network and recognition. Having these can help spur you to keep current and connected. Remember to stay authentic and transparent yet professional and compelling. Check the show notes for more information on how to develop your LinkedIn profile and start developing thoughtful personal brand. Definitely. If you had one prediction for the future about personal branding, then kind of seeing the span of in your career, looking at how far it's come, what do you is going to happen in the next 10 years from now? It's a great question. So the digital revolution is going to continue. I think the biggest thing that will happen is everything will move to video, so that we will have almost that same experience, if we meet somebody online through video, that we would meet if we had met them in person. So the interesting thing about video is you deliver complete communication. You have words, tone of voice, intonation. When you normally communicate in the digital world, you have words, which are 7% of a communication. So I think the video revolution is key. The people who can jump on board now get really good at delivering video. Let's think about thought leadership video, things that they want to tell the world about themselves and also synchronous video. How do you deliver a great video teleconference? How do you work remotely, but seem like you're always there, because you're using video? So I think that's kind of the next frontier is everyone embracing that. So are people going to be doing micro-videos, like a lot of the career blast videos that you have out there? Or are they going to go back to long form, you think? Are people's attention spans going to catch up? I know right now, it's like, three seconds. You have a goldfish attention span. Yes, shorter than a goldfish. That's a Microsoft study you're talking about. Yeah, I think it's all going to be micro. Twitter came on board right now, that 280 characters is what you have to tell your story. And people start thinking in small bursts. But what's going to happen, I think, is we're going to be creating these webisodes. They might be two minutes long. But each one is going to lead to the next one. And when it comes to learning, where video is going to be the most powerful tool in learning, we're going to learn something. And it's going to be so enticing in those two minutes-- let's say we're learning about values, what are values? We're going to get people to the end of that in two minutes. And they're going to say oh, my god, what are my values? And the next video is going to be what are your values? And so I think what we're going to do is create short, potent, valuable videos that help tell people who we are, why we're great, and why they should care. Just mini cliffhangers everywhere. Exactly. Exactly. We have to feed people into that next stream. So how do you keep current, then, with what is coming up? So you know what? Conferences like this ATD Conference, absolutely brilliant for me. Just walking around, I look at what is happening in each of these sessions. By the way, I just passed a session that is all about how using video and storytelling is a way for learning. The session is happening around the corner right now. So there are so many transformational leaders here at the conference. It's absolutely amazing. You go to the exhibit hall. The things that people are doing, the future of learning is here. And there's a book called The Expertise Economy. It's by Kelly Palmer, which is a brilliant book which is about how learning is the center of success for companies in the future. So where do you learn about this? At conferences like this, where you get exposed to things. We wear blinders every day. And this opens those blinders. So that's what I'm doing. I'm kind of seeing what's out there and who's talking about what and what's happening. So it's exciting. Yeah. So do you follow any other thought leaders online that are also doing interesting things or other places besides ATD? Yeah. And I think a lot of those thought leaders are here. I follow a lot of people who are talking about disruption right now. And we have to disrupt ourselves, so we become our own personal disruptors. And so I think people who are writing about that, I follow a lot of social media people. And what are they doing next? What do they think are the next things around social media? And how can we take advantage of them now? If we start thinking about what's going to become prevalent, how can we jump on that bandwagon now and be successful for when that happens? That's awesome. So did that kind of help drive your desire to do this book, to inform people of what's coming up next, or what they should be doing in light of the future? Yeah. What I've realized, and I never thought I was this, but people have called me a futurist. And in my tiny, tiny world, in my tiny world of personal branding, maybe I am. I live in total obscurity in the rest of every other topic that could be out there. But it's true. And I think that that's what Digital You is about, people who are the forward thinkers, the people who really want to be ahead of the pack, who want to stand out, who want to try new things, who want to take a risk, be a little afraid, they're the people are going to really like digital you, because it's going to make you feel uncomfortable. And it was written that way to kind of light a fire and make you feel a little weird. Probably not-- don't put that on the back cover, because I don't think that's going to be a good description for the book. So speaking of risk, what was a time that you took a risk and you failed? And what did you learn from it? How long is this show? I have about 1,000 of those. I will tell you one of the biggest ones. I took a risk and pursued a promotion. And I pursued a promotion that I had absolutely no business pursuing. But for me, I got caught up in this corporate mindset, that wherever you are, you don't want to be there. You want to be in the next place, even if the next place is not the right place for you. And this was so not the right place for me. And I pursued this promotion. And I did all the right things to make myself the perfect candidate for this, even though it had nothing to do with number one, what I'm good at, and number two, what I'm interested in. But it was a raise, and more title, and more people, and all this stuff. And by the way, I was not selected, despite all of that. And I was originally, initially devastated. I was like, my gosh, I prepared myself. I was so relevant. I ticked all the boxes next to what they needed, until I got to know the person who got the job. And I thought, oh, my god, I would die if I had that job. I was like, I would be miserable every day. And so the big learning for me-- so I'm so lucky I failed-- and the big learning for me is all about alignment, align who you are with what you do and how you do it. You're going to be more valuable. You're going to be happier at work. And you're going to be more valuable to the organization you work at. And what happened was I ended up getting a promotion doing the stuff I was doing after that. It was a better promotion. It was a bigger team. It was a bigger raise. And I got to continue to do what I love. So someone's dangling something in front of you. It seems shiny and exciting. But you really have to look deep into yourself to see if it is. Yeah. I think that's important to not necessarily just take the first thing that comes across your path. Yeah, and to be-- there's something about ambition. And there's something about directed ambition, I think. And just to be ambitious for the sake of it, only gets you into a place you don't want to be. Thank you so much for being here with us, William. I really appreciate it. And do you want to talk a little bit about where people can follow you or find you? Not that we can't find your personal brand really easily. So WilliamArruda.com is a good starting place or CareerBlast.tv. I will say the new book, Digital You, it's available for—Pre-sale right now. Pre-orders, yes. And that's thanks to the ATD publishing arm for that. So that's a good place to learn about what I'm thinking about for the future. Great. Thank you so much, William. Thanks, Lisa, always great connecting with you. You too.   -- Key Takeaways     More Resources: Digital You is available for sale right now! On Amazon, on the ATD website and at Barnes and Nobles.  Watch some of William's videos on the ATD's website discussing how to create a best in class personal brand: Digital You webcast  Building a Powerful LinkedIn Profile Read William's Forbes column. Visit his website or follow him on LinkedIn. 

Digital You :Podcast
Paradigma des Loslassens – in Führung und in Social Media

Digital You :Podcast

Play Episode Listen Later Jun 26, 2019 62:58


Insa Klasing hat mit "Der 2-Stunden-Chef" ein Buch zum Thema neue Führungskultur geschrieben und stellt aktuell die Zukunft der Arbeit ins Zentrum ihrer Überlegungen. Sie ist Co-Founderin und CEO des StartUps "TheNextWe", das mit einem digitalen Coachingprogramm Mitarbeitern in Unternehmen innerhalb von zwölf Monaten einen Mindsetwandel ermöglicht. Kunden hier sind z.B. Bayer, Accenture, Pfizer, P&G, UPS. Doch von vorn: Bei einem Reitunfall brach sich Insa im Mai 2016 beide Arme – eine Zäsur in ihrem Leben, denn sie war in ihrer Rolle als Deutschland-CEO bei Kentucky Fried Chicken (KFC) gerade dabei, die Filialanzahl in Deutschland, Österreich und Dänemark von 75 auf rund 150 zu hieven. Maximale Autonomie Nach einer sechswöchigen Reha-Phase kam sie zurück – für rund zwei Stunden pro Tag, die sie mit Siri und ihren Kräften bewältigen konnte. Sie ließ ihrem Team maximale Autonomie und hat dieses Prinzip nun in ihrem Buch und mit mir im im Digital You :Podcast aufgearbeitet. Was mich daran besonders interessiert: Insa ist als Unternehmerin, Aufsichtsrätin, Speakerin, Autorin, Young Global Leader beim Davoser Welt Economic Forum und Sängerin im Chor nicht gerade gesegnet mit viel Zeit, die sie in die Präsenz in den sozialen Netzwerken investieren kann – und doch macht sie es sehr gezielt und nutzt die Plattformen Twitter und LinkedIn, um hier Gesicht zu zeigen. Was ich dabei gelernt habe Präsenz in den sozialen Netzwerken geht auch mit quasi Null Zeit – wenn die Themen gut abgesteckt sind und Fokus und Prioritäten stimmen wie bei Insa. Das Paradigma des Loslassen lässt sich eins zu eins übertragen auf das professionelle Business-Netzwerken –wir setzen die Ziele und den Ton und vertrauen auf die Kraft unseres Netzwerkes. Ein echter Ritt ist unser Podcast also, mit vielen wertvollen Einsichten – empfehlenswert für alle Führungskräfte und für Mitarbeiter, die sich bei ihren Managern und Leadern Gehör verschaffen wollen über die Anpassung der Kultur an diesen Zeiten der Transformation: Wie Insa die Unterschiede zwischen Delegieren und autonomer Führung definiert Wie mit New Leadership die Kreativität im Team gesteigert werden kann Mit welchen Teams das Prinzip des Loslassen funktioniert Wie die Generation Y in diesen Kulturwandel eingebunden werden kann Welche Aufgaben beim Chef bleiben – Autonomie bedeutet natürlich nicht komplette Freiheit oder gar Chaos Über die neue Denkweise von "Was brauche ich noch von Martin?" hin zu "Was braucht Martin noch von mir?" Wie das Coachingprogramm von "The Next We" mit kognitiven Methoden ansetzt und mit individuellem und digital vermitteltem Instant-Coaching den "skalierbaren Mindsetwandel" anstrebt Wie das StartUp in Zeiten von Agilität und Transformationsprojekten mit 70 Coaches, gezielten Inhalten und einer guten Prise Gamification den Kulturwandel in Unternehmen auf der Ebene von Team und oder Führung begleitet Ihre persönlichen Einsichten zu ihrem Digital You und den ressourcenbedingten Fokus, den sie sehr bewusst setzt Visueller Service für die Hörerinnen und Hörer: Zum Ende hin schauen wir auf dieses Chart (Quelle: TWH, The Wealth Hike). Link zum StartUp TheNextWe: https://www.thenextwe.com/de/ Link zur Seite des Buches und zum Abruf der Podcast erwähnten Materialien: https://www.2stundenchef.de/kontakt/ Insa bei LinkedIn: https://www.linkedin.com/in/insaklasing/ Insa bei Twitter: https://twitter.com/insaklasing?lang=de Here we go, die 15. Episode des Digital You :Podcast ist hier zu finden: https://www.kathrinkoehler.com/digital-you-podcast/ COMMUNITY bei LinkedIn – Der Backstage-Bereich des Digital You :Podcast mit einigen Charts und Einsichten, die ich nur dort mit der Digital You Community. Über diesen Link erfolgt die Aufnahme: https://www.linkedin.com/groups/13627056/  

Finding Brave
67: Why You're Still Hiding on LinkedIn - What You Need to Know and Change, with William Arruda and Ora Shtull

Finding Brave

Play Episode Listen Later Apr 18, 2019 44:57


“People are compelling not only because of credentials and accomplishments. They’re compelling because they are likable. What makes you likeable? When you talk about what you’re passionate about, when you talk about what you value, and you talk about what your mission on this Earth is.” - William Arruda “Women, in particular, think self-promotion is a dirty word, but here’s the funny thing. It’s the successful professionals who know that when you stay quiet about your achievements and your accomplishments, and even your leadership or thought expertise, you’re going to be overlooked.” - Ora Shtull As a professional you most likely have a LinkedIn profile, but are you taking full advantage of how this platform can help build and advance your career? It’s not just “nice” to be on LinkedIn now, it’s an absolute must to place your digital brand in the forefront, and today’s Finding Brave guests provide their expert LinkedIn strategies that you can use to blast your career upward. William Arruda and Ora Shtull are the co-founders of CareerBlast.TV, a personal branding plus platform for professionals who want to stand out and succeed. William has been credited with turning the concept of personal branding into a global industry. He delivers personal and social branding keynotes all over the world. William is the author of Career Distinction, Ditch Dare Do, and the upcoming, Digital You. Ora is a sought-after executive Coach in New York City. She’s built a stellar reputation over 20 years helping leaders get promoted and land on the “top most powerful” industry lists. She’s the author of The Glass Elevator: A Guide to Leadership Presence for Women on the Rise and the upcoming, Power Up your Personal Brand. William and Ora are two of the world’s top authorities on personal branding and career advancement, and they offer their amazing resource, Power Up Your LinkedIn Profile, which will start building your personal brand and fast-track your career growth - today! To learn more about today's guests, visit: https://careerblast.tv/ 

DJ 007 Presents #WELOVEDRUM&BASS PODCAST
DJ Toper & DJ 007 Presents #WeLoveDrum&Bass Podcast #204

DJ 007 Presents #WELOVEDRUM&BASS PODCAST

Play Episode Listen Later Aug 30, 2018 65:29


DJ Toper & DJ 007 - We Love Drum & Bass Podcast #204 Новые эпизоды We Love Drum & Bass Podcast каждую среду в 22.00 на Pirate Station Radio www.radiorecord.ru и каждую пятницу в 22.00 на Drop The Bass Radio radio.dropthebass.ru #welovedrumandbass #podcast #drumandbass #music #piratestation #dj007 #djtoper #dropthebass Artists page: vk.com/welovednbpodcast vk.com/dj007spb vk.com/djtoper Скачать: promodj.com/welovednbpodcast iTunes: itunes.apple.com/ru/podcast/id… Mixcloud: mixcloud.com/gunstaband Tracklist: 01. Bad Company UK feat. Kill The Noise & Mat Zo - Ice Station Zero 02. Kolt - Harpy 03. Calyx & Teebee feat. Ben Verse - Caution 04. Current Value - Kaleidoscope 05. Agressor Bunx & Kryptomedic - Hard Metal 06. The Prophecy & Kodin - Agastopia (Abis Remix) 07. Matys & Trilo - Champ 08. Killbox - Troll Eater 09. Redpill - Hazardous 10. Agressor Bunx & L33 - Slammer 11. Maztek - Timeless 12. Killbox - Shoreditch Shuffle 13. Skynet - Stuck In Mind (Maztek Remix) 14. Drumsound, Bassline Smith & Teddy Killerz - Metal Blood 15. Taxman - Scanners VIP 16. Stoner - Neurohack 17. Coda & Coy - Spatter 18. Md - Fiction 19. Sunchase - Slap 20. Muffler - Stardust 21. Hillsdom - Black Magic 22. Gradual - Blue Sky 23. MaxNRG - That Was All Lies 24. Leeroy Thornhill - Breaking Out (Smooth Remix) 25. Flowidus - Your Way 26. Bad Company UK - The Thing 27. Toronto Is Broken feat. J Swif - Spite, Lessons, Regrets & Promises 28. Alibi - Knockout 29. Memtrix - Blood Run 30. Disaszt & North Base - This Life 31. Digital - You & Me

Fintech Insider Podcast by 11:FS
Ep. 220. Fintech Insider Insights: Dirty Data

Fintech Insider Podcast by 11:FS

Play Episode Listen Later May 25, 2018 40:25


Did you know that you have a digital twin? Someone is the data version of yourself that lives and breathes the internet. The problem, in this digital world, is that Digital You leaves a digital footprint everywhere you go. Everywhere... Every app and tab you open, every T-shirt you buy online, every social media account you create, all leave a trail of data behind you. Now you might not think this is important, but have you ever wondered how it's being used. Why are companies like Facebook and Google gathering data about Digital You? Why is it so profitable for them? And if there's so much value at stake....why are we not offered anything in return for it? This is where GDPR steps in. It's power to the people: digital-style. Your inbox may have been flooded by a mixture of panicky, scary and funny emails asking you to read through some updated T's & C's for seemingly everything you've ever signed up to. They may reference something called GDPR, but what is this? How does it help us, the consumer, squeeze more value out of the apps and digital services we use? Ryan and Petrit take us on a data-filled journey, with a series of stories, as well insights from industry experts weaved in to make sure you don't get bored of their voices. Subscribe so you never miss an episode and leave a review on iTunes. Spread the fintech love by sharing or tweeting this podcast. Let us know your thoughts @FintechInsiders and join the discussion by signing up at www.fintechinsidernews.com Special Guests: Frances Coyle, Jamie Smith, Jonathan Williams, Petrit Berisha, Ryan Garner, Simon Vans-Colina, and StJohn Deakins.

Words of Mass Disruption
Words of Mass Disruption: 120 4 Essential Steps to Building a Better Digital You

Words of Mass Disruption

Play Episode Listen Later Jan 15, 2018 29:12


Today I sit down with Tom Edwards, the Chief Digital Officer of Epsilon, and the creator of Blackfin360 who was recently recognized by AdAge as a Marketing Technology Trailblazer, and today we will be talking Personal Brand. Tom has some excellent guidance on the Do's and the Dont's. Right there in the beginning of the show, in what they call the cold opening, I put a clip of Tom talking about the draw backs of hoarding your contacts. If you equate the value of your network to your own value and its your "secret weapon" then you probably need to take a step or two back and do some self evaluation today. You will most likely see that your hoarding is actually working against you building your network and getting maximum value from it. So today is Part 2 of our conversation with Mr. Balckfin360, Mr. Tom Edwards the fearless leader at the Agency @ Epsilon. If you do not follow him already and are interested in the latest trends in tech, then you should follow him. Check out his blog blackfin360.com and you can Also follow him on Twitter @blackfin360 and you can catch up on all his CES tweets from last week. Some awesome insight and gold nuggets of perspective in their. Oh yeah, he also has a BlackFin360 Skill, so if you have an Alexa of Google home device... he has got you covered. Today we are going to be talking about having a point of view and sharing that point of view. Tom is one of the people I go to, to help develop my perspective and to get some amazing insights on how recent trends are developing or could develop as real serious value adds for our lives and business. We also talked about personal brand and balancing that with the professional brand. WHAT YOU WILL LEARN IN THIS EPISODE 1. How important it is to develop and share your own perspective and point of view. 2. Stop hoarding your network connections, it doesn't help anyone. Especially you. 3. Find the right balance of Personal Brand (the Digital You) and your Professional Brand (the hand that feeds you) before it bites you. 4. Diversify your life, your network. I have met someone meaningful at every event I have ever been to. You need new an different perspective and people to make you a better person. Tom Edwards www.blackfin360.com http://adage.com/article/news/25-marketing-technology-trailblazers/308646/#TomEdwards Twitter | Instagram | LinkedIn Eric Hanes www.wordsofmassdisruption.net Twitter | Instagram | LinkedIn

Happy Hour Network
.@LateNightParent #LaterHaters

Happy Hour Network

Play Episode Listen Later Feb 22, 2017 56:00


Join Ted Hicks, Dr. Michele Reed and Rich Valdez as they moderate the #LNPShow that discusses the latest trends and game changers in parenting, technology, education, sports & product reviews. •Thoughts on the immigration ban.  •An alcohol – detecting Tostitos bag wants you to be safe on Super Bowl Sunday? •GUEST – Neil Giacobbi (AT&T VP) joins to discuss National Data Privacy Day and the Digital YOU program. This includes trying to safely navigate a digital world as it becomes more powerful and mobile. This includes parents who want to safely introduce their child to the internet, and consumers who use their mobile device to pay bills or take photos; Digital You was created with Common Sense Media to help with privacy, safety and security online. •Dr Michele chats about her week away from the show. •February is an opportune time for parents to broach the subject because it’s National Teen Dating Violence Awareness Month.  •GUEST - GabriellavanRij - discusses Parents, Teenagers & The Dangers Of #OnlineDating --- Gabriella is a kindness activist, anti-bullying proponent and author whose latest book is Watch Your Delivery. •Who hired Snoop for the NHL Skills Competition? Whoever it was – they will be unemployed shortly •The incredible shrinking RADIO ROW!.

Late Night Parents
.@LateNightParent #LaterHaters

Late Night Parents

Play Episode Listen Later Jan 29, 2017 55:17


Join Ted Hicks, Dr. Michele Reed and Rich Valdez as they moderate the #LNPShow that discusses the latest trends and game changers in parenting, technology, education, sports & product reviews. •Thoughts on the immigration ban. •An alcohol – detecting Tostitos bag wants you to be safe on Super Bowl Sunday? •GUEST – Neil Giacobbi (AT&T VP) joins to discuss National Data Privacy Day and the Digital YOU program. This includes trying to safely navigate a digital world as it becomes more powerful and mobile. This includes parents who want to safely introduce their child to the internet, and consumers who use their mobile device to pay bills or take photos; Digital You was created with Common Sense Media to help with privacy, safety and security online. •Dr Michele chats about her week away from the show. •February is an opportune time for parents to broach the subject because it’s National Teen Dating Violence Awareness Month. •GUEST - GabriellavanRij - discusses Parents, Teenagers & The Dangers Of #OnlineDating --- Gabriella is a kindness activist, anti-bullying proponent and author whose latest book is Watch Your Delivery. •Who hired Snoop for the NHL Skills Competition? Whoever it was – they will be unemployed shortly •The incredible shrinking RADIO ROW!.

Market Edge with Larry Weber
Digital Evidence Analytics with Elizabeth Charnock

Market Edge with Larry Weber

Play Episode Listen Later Aug 24, 2010 33:02


Elizabeth Charnock is the CEO and founder of Cataphora, a pioneer in the rapidly growing field of digital evidence analytics. She discusses the concept of The Digital You and What You Must Do to Optimize Your Professional Digital Presence.