Podcast appearances and mentions of william arruda

In this episode of the Inspired Money Live Stream Podcast, we focus on how personal and professional growth can transform your career. Our panel of experts—Bobby Umar, William Arruda, Stella Collins, and Claire Wasserman—share their strategies for investing in yourself to unlock new opportunities and achieve long-term success. Practical Approaches to Personal and Professional Growth Investing in yourself is essential for achieving career growth and personal satisfaction. This episode, "Investing in Yourself: Strategies for Personal and Professional Growth," provides a comprehensive look at how self-development and skill-building can elevate your career. Our distinguished guests offer practical advice and proven strategies to enhance your personal and professional journey.

Diversifying income streams is crucial for mitigating risks and ensuring financial stability, but it's important to establish a strong foundation with one core offer before strategically expanding. At The brandiD, Rachel Gogos initially focused on personal branding but later broadened their services to include website development and theme creation. This diversification allowed them to serve a wider audience and enabled brandiD clients to monetize their personal brands right from the start. All entrepreneurs have to balance between risk and reward. Operating from a place of confidence rather than desperation involves carefully managing income streams to ensure sustainability and growth. Prioritizing income streams strategically is key, and having a reliable source of income during the early stages of launching a passion project will help you find financial stability. Quotes “You never want to put all your eggs in one basket.” “However, when you are starting as an entrepreneur, you do just want to have one particular income stream, you want to figure out that offer and really refine it and nail it and figure out how to market it and not add any other offers until until you have really gotten that one grounded and, and working in your favor.”  “In the consulting world, they say it's feast or famine, you're either super busy or not busy enough. So having some diverse income streams outside of your business can just help ease your mind and help you weather those famine times.” “Until you really launch your offer to the market, you don't really know how they're gonna react from it.”  “You want to test on your actual audience and then just refine, refine” “I thought it was really important from day one to have a way to monetize your personal brand.” “Become known for the one thing that you're great at, and then use that notoriety to launch other things.” “When you're desperate for business, people can sense that energetically. And you don't want to be searching for business on sales calls when you're feeling that way. You have to really be in a space where you feel abundant and confident in selling your services.” Links mentioned in this episode: Episode 135 | Personal Branding Tips You Need to Know in 2024 with William Arruda: https://thebrandid.com/podcast/135-personal-branding-tips-you-need-to-know-in-2024-with-william-arruda/  

The online business world has seen some major shifts in the past few years, but one thing hasn't changed: the power of a strong personal brand. Today's guest on the podcast is Personal Branding Pioneer William Arruda. William is a branding consultant, speaker, and one of the world's leading authorities on the topic of personal branding.  He is the bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do!, as well as a senior contributor to Forbes, where his column has received over 20 million views. His company Reach Personal Branding has 1,000+ certified coaches in 49 countries and their products are used by nearly two million people worldwide. The Evolution of Personal Branding When William founded his company in 2001, most companies were hesitant to invest in personal branding. Digital marketing wasn't a consideration. Instead, William helped his clients book speaking gigs and tell better stories. Around 2010, when LinkedIn started to take off, people started thinking more critically about how they showed up online. At the same time, organizations began to invest more in their employees. The rise of Diversity and Inclusion invited everyone to bring their authentic selves to work.  The last major shift was the increase of purpose-driven entrepreneurs–those who start their businesses not just to make a profit, but because they want to create a positive impact in the world. Now in the age of AI and influencer marketing, new trends are beginning to emerge.  Tips for Personal Branding in 2024 and Beyond Technology has come a long way since William started his company in 2001, but personal branding is more important than ever. When AI can create content in minutes, it's the human side of your brand that makes your business stand out. Consumers want brands that are real and believable.  There's a common misconception that to grow your business online, you need to gain more followers or post more often–but that's not what people connect with. At the end of the day, it's more important that you tell stories and have a message that resonates with your audience. William predicts that the most successful businesses will be those that marry the personal brand of their founder(s) with the company brand. Enjoy this episode with founder William Arruda… Quotes “In 1997, I went to my assistant's desk and Fast Company magazine was on it. It was The Brand Called You Manifesto by Tom Peters, that was the cover story. I read the article, I put it down, and I said I'm going to start the first-ever personal branding company.” “I had no intention of being an entrepreneur.” “I was talking to anyone I could, literally, about personal branding. I took any speaking opportunity I could get–most of them were free. I would literally talk to anyone about the topic and that was my thing. Somebody needed to get personal branding to be known and it seemed like it was going to have to be me.” “My connections have been the most valuable. Connecting on a real deep, human level–and I could probably be even more successful than I am if I did more networking.” “I devoted a year and a half to answering one question: what does it take to captivate online?” “My fear is that it [AI] will give people permission to be someone they're not because technology can create that for them.” “I think that's the biggest misconception now is that it's all about size and volume and not about value and quality and a focused audience–the smaller you make your target audience, the larger your brand will be.” “People believe people, they don't believe companies.” “Personal branding is more important than ever as there are more and more people moving from the corporate world.” Links mentioned in this episode: Visit William's website: http://www.williamarruda.com  Connect with William on LinkedIn: https://www.linkedin.com/in/williamarruda/ 

I was reading an article about how to keep “work” fresh by William Arruda. He said that he has a Friday afternoon activity that he calls the “Feel-Good Trifecta”. He says it's an opportunity to reflect on the week and document three important elements: 1.      something I accomplished, 2.      something I'm grateful for, and 3.      something I learned.  He says he has clients who have also adopted this ritual, and they tell him that being deliberate about the Friday Feel-Good-Trifecta helps them see each week as being a little different from the previous — making the same old grind feel like a new blend. I like this concept and I have applied it to my Friday schedule.  I believe what he is saying is, In today's world of work, if you're not learning and growing, you're actually falling behind. And, you can't afford to fall behind if you are growing your business. At a minimum, you have to keep up, so continual learning is something you must apply in your life. Maybe you should consider applying the Friday “Feel-Good Trifecta” in your life and see what positive results can happen for you. What do you think?  You game?  Want to join me? Overall, keeping a gratitude journal is a powerful tool for improving your mental and emotional well-being, and enhancing your overall quality of life.  Download my complimentary Gratitude Journal by going to https://www.accountabilitycoach.com/gratitude/.  Subscribe to my high-value proven business success tips and resources Blog (https://www.accountabilitycoach.com/blog/)  Want more from The Accountability Coach™, subscribe to more high-value content by looking for me on https://www.accountabilitycoach.com/my-podcast/ and on most podcast platforms and in most English-speaking countries, or by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573.  Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve.  I'm the author of many books, including, Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.  Aim for what you want each and every day!  Anne BachrachThe Accountability Coach™

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. William Arruda is a personal branding pioneer and Chief Encouragement Officer at Reach Personal Branding. He helps leaders and professionals uncover, express, and build their personal brand. He brings more than a decade of experience in the field of personal branding, helping people succeed by simply being themselves. He has developed a pervasive methodology that helps people figure out who they are and integrate that into their daily lives. If you're a leader whose goal is to bring out the best in others and you're looking for a place to learn and grow, you should consider reaching out to William Arruda by visiting his website at https://williamarruda.com/ or https://www.linkedin.com/in/WilliamArruda.   Sejal Thakkar is the Chief Civility Officer of TrainXtra. She is also a passionate Attorney and Educator with a focus on delivering specifically tailored employment law and human resources training for employers on a variety of topics including harassment, bullying, discrimination, unconscious bias, diversity and inclusion, and leadership training. She helps companies create positive, safe, and respectful workplaces by providing effective customized training programs. If you're somehow involved in the yucky workplace, you should reach out to Sejal by visiting her website at https://trainxtra.com/ or through https://www.linkedin.com/in/sejalthakkar/.  Hema Vyas is a psychologist, life leadership mentor, virtual and live keynote speaker, workshop and retreat leader, and omnipreneur. She is an esteemed speaker on the disciplines of human consciousness, heart wisdom, spirituality, health, energy medicine, and the science of Ayurveda. She helps individuals and organizations connect to their personal growth and build a life towards joy, love, mindfulness, and prosperity. If you recognize that who you are is not where you want to be, then reach out to Hema Vyas who can help you out. Visit her site at https://hemavyas.com/ or her LinkedIn profile at https://www.linkedin.com/in/hemavyas.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Have your note pad and pen at the ready for my handpicked snippets to help you become the person you most want to be and build better. How to build better entrepreneurs and entrepreneurial thinking William Arruda – Own and live your strengths and standout Liana Fricker – Know that the only thing stopping you, is you Amanda Baker – Conscious Hustle Versus The Burnout Hustle How to build better teams aligned and performing at their best Ian Truscott – Harness Passion and Emotion Lucy Woolfenden – Build trust Alex Hirst – Cultivate Reciprocity Lizzie Penny – Focus on transferable skills, passion and circumstance How to build better cultures Sally Page – Get everyone else as excited as you are about the vision for the business Natalie Pearce – Purpose is for everyone. How to understand yours and find your reason for being William Arruda – Stop fixing weaknesses and focus on what you do better than everyone else so you can operate at a much higher level How to build better personal brands Ian Truscott – Cut through the noise with old school brand building Lucy Woolfenden – Focus on the Jobs to be done, no one wants to be friend with a brand Natalie Pearce – So many people care – build your connections outside the business Sally Page – Do what your built for and connect with others to build William Arruda- Connect, Listen, Reflect – Pay attention and own your adjectives Amanda Baker – Overshare your story with confidence, your people will like what you say Lucy Woolfenden – Take people on the ride and build your relationship with your audience William Arruda – Deliver value consistently, use your gift to help others be successful GENIUS guest's tops tips to build better Liana Fricker – See further than what I see today Sally Page – take a look back, reflect and recalibrate Lucy Woolfenden – test, learn, listen, find the opportunities Ian Truscott – It starts with your people Amanda Baker – Connect with you story William Arruda – You'll know when it feels right “We get by in the world by ourselves we excel in the world with others”William Arruda, #1 Brand Guru. Before you go, I would love to hear from you. What's your biggest insight, aha, or takeaway from this episode? What resonated with you most? And finally, What would you like to learn in the next series of Snippets of Genius? Share you ideas, challenges or key points of interest and I will design it around you. Email me at hello@carolinekay.co Until next time, thanks for listening to Snippets of Genius. Learn more about your ad choices. Visit megaphone.fm/adchoices

William Arruda is an entrepreneur, speaker, and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. William was named by Global Gurus as the World's #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views. William's Books: https://williamarruda.com/books/ William's Forbes Column: https://www.forbes.com/sites/williamarruda/?sh=2fee5b26668d - Learn more about IMS and future sessions with thought leaders like William Arruda: https://ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com Connect on LinkedIn - https://linkedin.com/in/charlesagood Chapters: (00:00) Introduction (01:53) William Arruda's background (03:25) Significance of Personal Branding   (05:34) Personal Branding is being selectively famous (06:30) Tool: Match first, stand out second (08:08) Maintaining a digital identity  (09:38) Building a Personal Brand  (10:45) Positioning your brand  (12:32) 3 Stages of Building a Powerful Brand: Undifferentiated, Distinguished and Demanded  (14:18) Building brand is a lifelong process (15:18) Identifying things that makes you stand out (17:19) Creating brand disciples  (18:54) Delivering value at work (20:24) Proactively seek feedback to build stronger brand (21:27) Anonymous feedback tool for Senior Leaders  (22:45) 6 categories of content for your story (24:53) Every decision is made based on emotion (26:56) Conformity is the problem with elevator pitches (28:31) Tip: Recommendations to create a great elevator pitch (30:40) Self awareness is a core element for successful leaders (31:54) Building your LinkedIn profile (33:25) Moving content beyond page one of Google (35:11) Tip: Focus on quality not quantity in your LinkedIn profile (36:25) Tip: Importance of Headshots on LinkedIn  (37:41) Tip: Improving your LinkedIn headline (39:00) Tip: Building a compelling LinkedIn about section  (40:46) Being opinionated helps in Personal Branding (41:37) Tip: Rearranging endorsements to make relevant ones appear at the top (42:15) Tip: Choose your own URL for LinkedIn (43:29) Tip: Use consistent color and fonts to stand out  (45:10) Reusing and repurposing the same set of brand identity elements (45:56) Information to include in your emails and signature (47:51) Be promiscuous while building connections  (50:26) Remaining visible to your community/network (51:27) Content creation is a powerful way to differentiate yourself (52:44) Tool: The Strawberry Test (54:23) Curate content if you don't want to create (55:43) Repurpose content into different formats (57:35) Key takeaway (58:33) Conclusion

A Personal Branding Masterclass: How To Shine Online If any part of you wants to show up in a magnetising and mesmerising way online then this is a must listen! It's a treasure map to unleash your strongest, most brilliant, most self aware YOU! And our guide is non other than William Arruda, the man who has been named a Global Guru and the World's #1 Branding Expert in 2022 and 2023. He's a bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do! William has turned the concept of personal branding into a global industry and now he's here to share his biggest lessons and tips with you. Here's just a sampling of the gems you're about to discover: The 2 most important steps to successful personal branding How you can make your brand shine online The 1 thing you need to pay attention to when you build your personal brand What personal branding is not and why 'how' someone introduces you is key! Plus, how to know whether or not you're building the personal brand you want right now If you have ever had the pleasure of seeing William speak or read one of his Forbes Articles (17 million views and counting) pay extra attention around the 17-minute mark. Because, William was generous enough to give the 2 very key pieces of advice that will quite literally change the game on how you show up and stand out online. As William says “We get by in the world on our own while we excel in the world with others” We're all capable of achieving much higher things. We all have incredible strengths to share. My hope is that today's show fuels you to take (or continue on) your journey to becoming all you can be. Now, William and I would love to hear from you. What's the single biggest insight you're taking away from this rich conversation, and why? Yes, more than one insight is allowed – but I'm truly curious as to what hit home for you the most. Email me at hello@carolinekay.co or come on over to the community on LinkedIn to inspire other listeners and share your insights. What you have to say may just be what someone else needs to have a major breakthrough. Thank you so very much for listening, commenting and sharing. P.S. If you found this valuable, inspiring and worthy of your time, please share it. I can't think of any better conversation for current and future leaders around the world to listen to. Huge thanks! Learn more about your ad choices. Visit megaphone.fm/adchoices

I was recently reading an article about how to keep “work” fresh by William Arruda. He said that he has a Friday afternoon activity that he calls the “Feel-Good Trifecta”. He says it's an opportunity to reflect on the week and document three important elements: 1. something I accomplished, 2. something I'm grateful for, and 3. something I learned. He says he has clients who have also adopted this ritual, and they tell him that being deliberate about the Friday Feel-Good-Trifecta helps them see each week as being a little different from the previous — making the same old grind feel like a new blend.I like this concept and am going to apply it to my Friday schedule. I believe what he is saying is, In today's world of work, if you're not learning and growing, you're actually falling behind. And, you can't afford to fall behind if you are growing your business. At a minimum, you have to keep up, so continual learning is something you must apply in your life.Maybe you should consider applying the Friday “Feel-Good Trifecta” in your life and see what positive results can happen for you. What do you think? You game? Want to join me?Subscribe to my high-value business success tips and resources Blog https://www.accountabilitycoach.com/blog/) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. For more help with growing your business and accelerating your results, reach out to me today and schedule your complimentary consultation.Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you.To help you stay focused and on track to achieving your goals, check out these other high-value resources.- Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach)- Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach)- Connect with me on Linked-in (https://www.linkedin.com/in/annebachrach)- Connect with me on Pinterest (https://pinterest.com/resultsrule/)- Connect with me on Instagram (https://www.instagram.com/annebachrach/)As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance.Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Bonjour ! Le podcast Nouveau Départ de cette semaine est une interview de Aurélie Cerffond, journaliste à Welcome to the Jungle. Elle vient de publier, avec Welcome to the Jungle, un joli guide du personal branding chez Hachette, intitulé Vous êtes unique, montrez-le ! Alors que les carrières sont moins linéaires, notre société toujours plus individualiste et le travail plus numérique, il devient de plus en plus important de mieux se connaître et de savoir sa raconter. L'image de marque personnelle ne consiste pas à construire une image spéciale pour le monde extérieur, il s'agit de comprendre votre combinaison unique d'attributs rationnels et émotionnels — vos forces, vos compétences, vos valeurs, vos passions — et d'utiliser ces attributs pour vous différencier et orienter vos décisions de carrière. (William Arruda, cité dans le guide du personal branding de Welcome to the Jungle)Pour que l'événement le plus banal devienne une aventure, il faut et il suffit qu'on se mette à le raconter (Jean-Paul Sartre)Au fil de notre conversation, nous discutons avec Aurélie :* De son parcours : de la communication au journalisme ;* De l'émergence du personal branding ;* De la difficulté de mieux se connaître ;* Du quoi, du pourquoi et du comment au travail ;* Du bon environnement de travail ;* De l'ambition et sa redéfinition ;* De storytelling personnel ;* De conseils pour mieux écrire ;* D'e-reputation ;* D'infobésité et du principe Less is more ;* De ses projets ;* Des lectures qui l'ont marquée cette année (Nicolas Mathieu, Claire Marin) …L'ambition : un concept dépassé ? (conversation “À deux voix”)

Join me for a discussion with William Arruda, a leading authority on using power of branding and social media to succeed in your career. William started as a brand expert in corporate America, and brought the concepts to personal branding. A pioneer in the personal branding revolution, he has created products that have been used […]

In this episode, William Arruda talks about harnessing the power of personal branding to retain your best talent. He is an author, entrepreneur, motivational speaker, and personal branding pioneer. He has inspired millions of professionals to deliver greater value to their companies. He has also helped company leaders create a better workplace for their people through his talks and workshops on personal, corporate, and social branding in addition to career advancement, social media, LinkedIn, and employee motivation. To learn more about William Arruda, go to http://aha.pub/WilliamArruda. To get in touch with him, visit http://williamarruda.com/ or http://reachpersonalbranding.com/.  Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

La carriera aziendale oggi non è più lineare. Assomiglia di più ad una sequenza, un percorso di progetti professionali che coinvolgono costantemente nuovi contesti, nuove persone e richiedono sempre nuove competenze. Ma come fare a trasmettere fiducia e credibilità ed attrarre le giuste opportunità a ciascun passo? Soprattutto mentre siamo impegnati a generare valore? La risposta è il Personal Branding. Fare Personal Branding significa gestire in maniera strategica la propria immagine professionale per attrarre e scegliere le migliori opportunità. Il digitale è ovviamente il contesto in cui si gioca la battaglia per emergere. Una situazione accelerata dal social distancing e dal remote working. Ma come fare a trasferire il nostro sé reale in un sé digitale autentico e rilevante? Nel workshop viene presentato un metodo concreto per farlo tramite il Digital You Canvas sviluppato da Luigi Centenaro e William Arruda e presentato nel libro Digital You pubblicato con Hoepli.

The first time that I am privileged enough to be part of the most amazing live branding mastermind! William Arruda's expertise is outstanding. Yes, you read it right, it is the personal branding guru. A personality that leaves a mark in your journey and reminds you of the importance of enthusiasm and passion for what you do. A lesson of authenticity, kindness and focus! William teaches you what branding can do for you, how important competition is and how he conquered his fears at the beginning of his journey. Tune in for a very inspirational talk with the personal branding creator himself, a very kind and passionate soul that wants to serve through his amazing work. Learn more about my wonderful guest's achievements:

I was recently reading an article about how to keep “work” fresh by William Arruda. He said that he has a Friday afternoon activity that he calls the “Feel-Good Trifecta”. He says it's an opportunity to reflect on the week and document three important elements: 1. something I accomplished, 2. something I'm grateful for, and 3. something I learned. He says he has clients who have also adopted this ritual, and they tell him that being deliberate about the Friday Feel-Good-Trifecta helps them see each week as being a little different from the previous — making the same old grind feel like a new blend. I like this concept and am going to apply it to my Friday schedule. I believe what he says: In today's world of work, if you're not learning and growing, you're actually falling behind. And, you can't afford to fall behind if you are growing your business. At a minimum, you have to keep up, so continual learning is something you must apply in your life. Maybe you should consider applying the Friday “Feel-Good Trifecta” in your life and see what positive results can happen for you. What do you think? You game? Want to join me? If you get value from these Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it and always love to hear from you. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Want more from The Accountability Coach™, subscribe to more high-value content by looking for me on https://www.accountabilitycoach.com/my-podcast/ and on most podcast platforms and in most English-speaking countries, or by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Subscribe to my high-value business success tips and resources Blog (https://www.accountabilitycoach.com/blog/) Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) Connect with me on Linked-In (https://www.linkedin.com/in/annebachrach) Connect with me on Pinterest (https://pinterest.com/resultsrule/) Connect with me on Instagram (https://www.instagram.com/annebachrach/) Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and Advisors who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.

Continua la 2^ stagione di Pensieri Balenghi – video lezioni in pillole di Digital Marketing – ora anche in podcast su Spreaker.N.B. 1^ Stagione disponibile in video su YouTube e Facebook (link in calce…)#PensieriBalenghi - Puntata 122 (Personal Branding Online) - Le nuove video lezioni in pillole, ogni Mercoledì alle 11.00.Superata la dicotomia Corporate vs. Personal Branding, torniamo a parlare delle potenzialità di quest'ultimo, nell'era digitale. Per la rubrica libri, segui la recensione di: «Digital You. Fai carriera con il personal branding online» di William Arruda e Luigi Centenaro (https://amzn.to/3jVw1cf), che spiega come massimizzare i risultati e le energie investite nel Personal Branding Online. Strumenti, Social e gestione della comunicazione digitale.Riprendiamo anche con gli eventi Phygitalhttps://www.facebook.com/CreativeRestaurantBranding/events– – –APPROFONDIMENTI DI EPISODIO:- Il libro recensito «Digital You. Fai carriera con il personal branding online» (https://amzn.to/3jVw1cf)- Elenco Eventi Food e Accoglienza: https://bit.ly/CnR-Food-Events- Eventi Phygital: https://www.facebook.com/CreativeRestaurantBranding/events– – –*******************************************************************************NEW* DIGITAL FOOD MARKETING – CORSO “ONLINE” su UDEMYhttps://bit.ly/DFMLab_Udemy*******************************************************************************NEW* DIGITAL FOOD MARKETING – CORSO BASE “ONLINE”https://welevel.academy/course/cc-6ZsYUynzE******************************************************************************✦ *NEW* IL NUOVO LIBRO: https://restaurantbranding.it – https://amzn.to/3xAGZrT✦ IL MIO 2° LIBRO: https://digitalfoodbook.com – https://amzn.to/2ti8wyW✦ IL MIO BLOG: https://www.comunicazionenellaristorazione.it✦ CORSI DIGITAL MARKETING [DFMLab Academy]: https://www.eventbrite.it/o/dfmlab-digital-food-marketing-lab-20089403285✦ COLLANA DMT [by HOEPLI]: https://www.facebook.com/DigitalMarketingTurismo/[ Video ]✦ YOUTUBE: https://www.youtube.com/playlist?list=PL8SvKJ_eURYrZKqIwnzJ5_gMxtqhShQs5✦ FACEBOOK: https://www.facebook.com/pg/MuseComunicazione/videos/[ Podcast ]✦ TELEGRAM: https://t.me/PensieriBalenghi✦ SPREAKER: https://www.spreaker.com/show/pensieri-balenghi✦ APPLE PODCASTS: https://podcasts.apple.com/us/podcast/pensieri-balenghi/id1521869769

Wendy Marx, a personal branding and marketing coach for experienced professionals over 50, has a conversation with William Arruda, a personal branding guru, public speaker and corporate trainer. They discuss what personal branding is, why it matters, why LinkedIn is so essential and the biggest mistake you can make on that platform. And the mindset you need to succeed.

Our guest this week on the Crossroads Career Podcast is Anne Pryor, MA. She's a LinkedIn Expert with specialization in recruiting, sales, and personal branding, as well as being an artist. Visit her website and connect with her on LinkedIn. Be sure to check out her Featured Section for lots of great info.    Crossroads' mission is to help people find and follow Jesus Christ through crossroads in their careers. We work to do this by educating, equipping, and encouraging people to hear God calling, maximize their potential, and get the right job.  Visit our website at crossroadscareer.org.  Resources mentioned on the episode:  Tips for building your LinkedIn profile LinkedIn Profile Checklist Optimize Your Influence on LinkedIn Anne's HUBS strategy Bus Stop Mamas (recruiting resource for stay-at-home parents) William Arruda's books on Personal Branding Kathleen Crandall - Know My Impact (Personal Branding) Soundtracks: The Surprising Solution to Overthinking book by Jon Acuff

This episode features #ThoughtLeaders and #Experts Tracey Lawrence, Neil Anderson and William Arruda.Continue Reading → The post #638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

This episode features #ThoughtLeaders and #Experts Tracey Lawrence, Neil Anderson and William Arruda.Continue Reading → The post #638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Today’s guest is William Arruda, a personal branding pioneer, speaker, and coach.  William is the author of Digital You and Career Distinction and creator of 360 Reach a web-based personal branding survey that has helped more than 1.8 million people! William tells us how in 2001 he went from a comfortable job at IBM to having no income for 18 months after reading Tom Peter’s The Brand Called You.  The hard 18 months helped him develop this thought leadership and methodology that he uses to this day! Peter and William discuss the importance of constructing methodologies and frameworks that can be repeated and explained in meaningful ways, which allow you to stand out from the competition.  Those frameworks build the foundation that you can spread your thought leadership in endless ways. William shares the three C’s for branding: Clarity, Consistency, and Constancy.  He explains how to properly deploy them and the importance of each for building a brand that has meaning and is unforgettable. We wrap up our conversation with William giving advice to anyone looking to establish or expand their brand. Three Key Takeaways: ·         Your thought leadership needs to have solid processes and frameworks to ensure it is repeatable with the same outcome each time. ·         Thought leaders should consider the external view of their personal brand.  Seek external feedback to verify how your brand is held in the hearts and minds of your clients. ·         Every day we are overwhelmed with information.  You need to be consistent and constant with delivering thought leadership to your audience.

Do you need personal branding as a Sales engineer? Our guest today gives us enough compelling reason to believe so. Join us in our conversation as William Arruda lets us in on the benefits of having a personal brand and how we can use it to become more successful within our company and line of work. If you’re wondering how you can make yourself stand out in a world that’s gone completely virtual, you surely won’t want to miss this episode. https://wethesalesengineers.com/show123

About the episode:     Ever wonder how Nancy is so good at networking and building her brand? With lots of experience and tricks up her sleeve, Nancy is an expert when it comes to building brands by growing audiences for both her clients and herself. You can learn some of her tips in this episode as she describes a few of the key topics and themes throughout her new book, Grow Your Audience, Grow Your Brand. From handwritten notes to networking events, Nancy shares how to stay connected with your network and how to make new connections. In addition to tips, Nancy's new book includes personal vignettes, one of which she shares in this episode.   In the episode:     1:04 – Nancy announces that her new book, Grow Your Audience, Grow Your Brand, is available on Amazon. 4:00 – As one of the most personal ways to strengthen a relationship, Nancy talks about the importance of sending hand-written notes. 4:35 – Nancy describes the importance of consistent content and the different forms of content you can produce.  5:06 – Nancy thanks the people, many of whom have been guests on the podcast, who provided testimonials for her book. 7:18 – Chapter by chapter, Nancy provides an overview of the topics included in her new book. 8:27 – Nancy shares the benefits of building a network and how to build one. 13:19 – Nancy provides listeners with a way to win her new book.   Links:           Your Network Is Your Net Worth: https://www.forbes.com/sites/forbesagencycouncil/2018/12/04/your-network-is-your-net-worth/#5deb8237140a   Listen to Emma Dimock's PR Maven® Podcast episode Listen to John Lee Dumas's PR Maven® Podcast episode Listen to Julene Gervais's PR Maven® Podcast episode Listen to Drew McLellan's PR Maven® Podcast episode Listen to William Arruda's PR Maven® Podcast episode Listen to Robert Rose's PR Maven® Podcast episode Listen to Rick Saucier's PR Maven® Podcast episode Listen to Stephen Woessner's PR Maven® Podcast episode   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: nancy@prmaven.com Twitter: @maineprmaven PR Maven Nation Twitter: @PRMavenNation LinkedIn: https://www.linkedin.com/in/nancymarshall/

William Arruda never thought of himself as an Entrepreneur. Yet he built a successful personal branding business and has been credited with turning the concept of personal branding into a global industry.Being the Personal Branding guru that he is today began as he innately paid attention to what was around him. As a highly curious guy, William is attuned to little things in life that are interesting, unusual, thought provoking. On a particular day nearly 23 years ago, he noticed the front cover of Fast Company magazine. The headline read The Brand Called You: You Can’t Move Up If You Don’t Stand Out. The article urged readers to start thinking of themselves AS A BRAND! It went on to discuss how to identify your personal brand and use it to create greater success by standing out from the crowd.William was enthralled with the idea of teaching others to harness the power of authentic personal branding. As a marketing executive he had been branding companies. Why not do branding for individuals? William knew that the world of work was changing. No longer was it the norm to stay with a company for life. Mergers and acquisitions were on the rise, companies were downsizing, people were being riffed. William saw an opportunity to help individuals take charge of their own career by identifying their unique value their authentic personal brand.Leaving a well-paying job and an expat package that had him living in Paris, he focused on developing the Reach Personal Branding Company and is the co-founder of Career Blast TV. Today he’s an author, senior contributor at Forbes and motivational speaker on one topic— Personal Branding!Was this idea risky and foolish? Or was it a bold move to pursue his passion and change the world one person at a time?Listen to how William’s optimistic approach brought him success beyond imagination.Email: williamarruda@reachcc.comWeb: williamarruda.comreachpersonalbranding.comcareerblast.tvLinkedIn: linkedin.com/in/williamarrudaTwitter: @williamarrudaForbes: forbes.com/sites/williamarruda/

About the guest:     William Arruda is a motivational speaker, entrepreneur, author and the world's leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding. William is the creator of 360Reach – the personal branding survey, which has been used by nearly two million professionals. He also created the Reach Personal Branding Certification Program which has certified over a thousand career and executive coaches in his methodology. William's true passion is spreading the message of personal branding through motivational speeches and interactive workshops. Over the past two decades, he has delivered 1,500+ keynotes and workshops in 31 countries. His clients include Adobe, BP, Disney, Garnier, Google, Gucci, IBM, LinkedIn, Microsoft, Morgan Stanley, Target, Warner Bros. and hundreds of other companies, universities and associations. He's the bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do! His latest book, Digital YOU, takes his proven strategies to exciting new levels – helping readers translate their real-world brand for the digital world. William regularly shares his thoughts on the future of personal branding in his Forbes column. He holds a Master's degree in Education.   In the episode:     3:18 – Nancy talks about how thankful she is of William's help in distinguishing The PR Maven® and enabling her to become certified in personal branding. 5:38 – William describes how he started his career in branding, communications and marketing at IBM. 6:39 – William tells a story of the Fast Company article that inspired his company and how LinkedIn played a role. 8:36 – William lists the different ways to build their virtual brand based on what you love to do. 10:23 – Nancy and William talk about the power of an up-to-date LinkedIn profile that blends credibility with likability. 13:06 – William explains how important it is to create goals before starting a campaign or joining a social media network. 19:51 – William talks about how personal branding has changed since 1997, most notably with the growth of social media. 25:27 – William describes how professionals need to emphasize their uniqueness to make great impressions. 34:59 – William describes how he works with companies to improve their employee's talents. 40:43 – William talks about how video has changed with COVID-19. 43:10 – William explains that he has built his network by offering value to his audience. 48:31 – William shares the resources he likes to use, such as using YouTube for learning something new. 50:16 – William leaves a parting thought to be yourself and not conform. Quote:  “Every single person has this unique ingredient to offer the world and when they're willing to do that and just put it out there, they're going to be happier, and the world's going to benefit from that.” – William Arruda, Personal Branding Guru   Links:           Reach Personal Branding: https://reachpersonalbranding.com/ The Brand Called You: https://www.fastcompany.com/28905/brand-called-you Deb Dib: https://www.careerthoughtleaders.com/debdib The Powerful Way Onboarding Can Encourage Authenticity: https://hbr.org/2015/11/the-powerful-way-onboarding-can-encourage-authenticity Fast Company: https://www.fastcompany.com/   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: williamarruda@reachcc.com LinkedIn: https://www.linkedin.com/in/williamarruda/ Twitter: @careerblastme Forbes Column: www.forbes.com/sites/williamarruda/#51889e00668d Website: www.williamarruda.com

Hoy hablaré de el modelo de 3 Niveles de Branding Personal desarrollado por William Arruda en su libro Digital You y que pueden ayudarte a ubicar el momento en el que estás y a dónde puedes llegar. Estos niveles son: indiferenciado, distinguible y demandado.

Hoy hablaré de el modelo de 3 Niveles de Branding Personal desarrollado por William Arruda en su libro Digital You y que pueden ayudarte a ubicar el momento en el que estás y a dónde puedes llegar. Estos niveles son: indiferenciado, distinguible y demandado.

Digital You: Personal Branding in the Virtual Age My guest today says, “Personal Branding is not about being famous. It's about being selectively famous.” Joining me today is William Arruda. William is a motivational speaker and the leading authority on the topic of personal branding. He's the bestselling author of the definitive books on personal [...] The post 38: Digital You: Personal Branding in the Virtual Age appeared first on The Ambitious Entrepreneur Podcast Network.

Digital You: Personal Branding in the Virtual Age My guest today says, “Personal Branding is not about being famous. It’s about being selectively famous.” Joining me today is William Arruda. William is a motivational speaker and the leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on personal [...] The post 38: Digital You: Personal Branding in the Virtual Age appeared first on The Ambitious Entrepreneur Podcast Network.

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.

Listen to these successful thought leaders on how they present themselves and their crafts as experts in their fields. William Arruda is an author, entrepreneur, motivational speaker and personal branding pioneer. He travels worldwide to speak to organizations that want to engage, motivate and retain their best talent. He has inspired millions of professionals to deliver greater value to their companies and has also helped company leaders to create a better workplace for their people through his talks and workshops on personal, corporate and social branding in addition to career advancement, social media, LinkedIn and employee motivation. Connect to him on LinkedIn: http://aha.pub/WilliamArruda. Ryan Foland helps executives, leaders, and salespeople simplify their written and spoken messages so they can communicate their brand in a way that people actually understand. He helps his clients narrow down their core message from a long and hard-to-digest description into three sentences, then down to one sentence, and finally into just three words. Through this 3-1-3® Method, he helps executives, leaders, and salespersons avoid the familiar situation of talking themselves out of a sale, a deal, or just about any goal every time they say the wrong stuff in the wrong order. Connect to him on LinkedIn: Karen Brown is the CEO of Velocity Leadership Consulting, certified professional executive performance coach, professional speaker and author. Karen’s company, Velocity Leadership Consulting, elevates growth-oriented executives to their peak performance with rapid, sustainable results. The scientifically proven Velocity Power Pathways™ approach uses ground-breaking neuroscience techniques to help executives become more effective and impactful leaders, opening unconscious blocks in order to create new and lasting neural pathways to success. Connect to her on LinkedIn: https://aha.pub/RyanFoland Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He’s provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes.   Connect to Mitchell Levy on: Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com AHAthat Radio: https://AHAthatRadio.com LinkedIn: https://Linkedin.com/in/MitchellLevy Learn more about your ad choices. Visit megaphone.fm/adchoices

The world is moving deeper into the digital world and at an alarmingly fast pace. As a result, today's technology has leveled the business playing field. In this fast-moving virtual age, establishing a strong personal brand has become a critical part of being a Creative Warrior. Whether it's on or offline, your personal brand is about giving people in your community a choice. When you can be pure and clear about your values, product or services, and you why are most memorable, you will be giving your community the opportunity to choose you. Furthermore, the virtual age has brought upon the need for more skills, dexterity, and understanding of how AI can enhance your brand and what you do. To dive deeper into branding in the digital age, I've brought on entrepreneur, motivational speaker, and a leading authority on the topic of personal branding, William Arruda. William is the CEO of Reach Personal Branding and the co-founder of CareerBlast.TV. He regularly shares his thoughts on workplace trends and branding in his Forbes column. William is also the bestselling author of the books Career Distinction and Ditch, Dare, Do! His latest book, Digitial YOU, helps leaders translate their real-world brands for the virtual world.  To establish your powerful personal brand and attract your community, download this episode now.  THE WARRIOR OF POSITIVITY “Business is a human endeavor.” -William Arruda Highlights - A strong brand has the three C's: clarity, consistency, and constancy.  is the most important part of building your brand.  Make sure your photos or information online is up-to-date.  There are 9 trends that drive home the importance of personal branding: nexting, flextrepreneurship, digital first, brandscaping, treadmill learning, digital advocacy, distance branding, digital dexterity, and youcasting. Sharing your values, passions, and humanity, are an impactful part of your brand story.  Make sure you quantify your work with facts that can bring credibility.  If you want freedom, build your personal brand- even if you don't know how you're going to use it. Guest Contact - William's Website William's Twitter William's Facebook Wiliam's Youtube William's Book: Digital You: Real Personal Branding in the Virtual Age Learn more about Free To Love Learn more about William's upcoming work Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Read Ctrl Alt Delete Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.

In this launch episode of The Accidental Trainer podcast, host Lisa Spinelli is joined by William Arruda, personal branding pioneer and author of Digital You: Real Personal Branding in the Virtual Age, at the ATD 2019 International Conference & EXPO. Arruda discusses how he got his happenstance start in the field and relays tricks about how to develop your authentic personal brand as well as what L&D professionals can expect in the future.   Don't forget to like this episode and subscribe to our podcast!   We are here with William Arruda at the ATD 2019 Conference and Exposition in Washington DC. And my name is Lisa Spinelli. I am the Content Manager over at ATD for Career Development. We have, as I said, William Arruda here, personal branding guru and pioneer, founded Reach Personal Branding almost 18 years ago and is the co-founder of a video micro-learning CareerBlast. He's a three-time author, former brand and marketing executive at IBM, and an all around nice guy. Thank you, Lisa. That's awfully nice. Your next book, Digital You, is available right now! Yes, and I'm super excited about this one. This is really one of the most important things people need to be thinking about with their careers. Yes, personal branding, we know, is huge in this day and age. And I'm just curious. How did you get your start in personal branding? What turned you on to become a pioneer in this field? I would never have thought this would have been my life. I worked at IBM Lotus, loved my job in branding. Every Sunday, I'd say, oh my gosh, I get to go to work tomorrow. And I thought I was going to work for the man, or the woman, for the rest of my life. And in 1997, I read an article in Fast Company Magazine, The Brand Called You by Tom Peters. And in that article, he said in the future, every one of us will need to have a brand to be successful. And that day, in my head, I said I am going to start the first ever personal branding company, so just one of those random-- if I didn't pick up that magazine, we wouldn't be sitting here today. And that was before social media really took off or anything. So what did that kind of mean to you at that time? It meant absolutely no business, starvation, selling everything I owned, selling my stock, going into debt, literally. I finally started the company in 2001. There were four people already doing personal branding. So I wasn't the first. But two years later, there was just me. The other four realized that they needed to make money. And personal branding the-- things that were happening in the world did not create the need yet for personal branding. And it wasn't until a few years later where downturn in the economy, real issue on getting the best talent, and social media and LinkedIn. In 2003, LinkedIn emerged. And that was it. All of a sudden people realized, oh my gosh, I need a brand to be successful. And were you always honed in on LinkedIn? Or were you always kind of looking at all the different social media platforms? I know you're really honed in now with LinkedIn, and professional development, and your image on LinkedIn. Yeah. Yeah. LinkedIn, I think, created the big light bulb moment for people. I need to build my brand. But where I'm really focused is on the personal branding piece of it. And digital is one part. And real world is the other. But most of my clients are corporations. They hire me to come in and help their people deliver greater value by being their best selves and by understanding their brands. And some of that means how they show up in a meeting room and how they determine what they're going to do next. And some of it means how they show up online and their digital brand. And that's what the new book, Digital You, is all about. It's really, how do you make sure that real world you is congruent with those online profiles that you have? Right. Yeah, you do talk a lot about authenticity, and being yourself, and being yourself online and offline. What if the offline version of you is not someone you necessarily want to project that much online? What do you keep hidden? What do you keep out there? It's a great question. I think everyone has to decide how transparent and open they want to be. But what we know about the world of work is people want to work with people that they know, like, and trust. And the like part comes from authenticity and transparency. The know part is, I want to get-- I want to have an easy way of getting to know this person. So your LinkedIn summary, for example, a great way for you to share the things that you want people to know about you, so that you can connect. And of course the trust part is all about credibility, doing what you say you're going to do. And so people have to decide, the more they're not willing to be their authentic selves, and they aren't transparent, the harder it's going to be for them to build relationships. And relationships are the currency of business. So people need to decide for themselves. But I think the people who can be more open, more real everyday are the ones who'll be more successful. So for all you accidental trainers looking to flourish in this field, it's really important to take just a little bit of time out of your busy day to think about your personal brand—and especially your brand online. As William says, before anyone meets you in person nowadays, they find you online. Make it a habit to spend just nine minutes a day to update your profile, post a comment or well-thought out status on LinkedIn as William suggests in his book. By just taking a few minutes every day to work on your brand, you will start build a network and recognition. Having these can help spur you to keep current and connected. Remember to stay authentic and transparent yet professional and compelling. Check the show notes for more information on how to develop your LinkedIn profile and start developing thoughtful personal brand. Definitely. If you had one prediction for the future about personal branding, then kind of seeing the span of in your career, looking at how far it's come, what do you is going to happen in the next 10 years from now? It's a great question. So the digital revolution is going to continue. I think the biggest thing that will happen is everything will move to video, so that we will have almost that same experience, if we meet somebody online through video, that we would meet if we had met them in person. So the interesting thing about video is you deliver complete communication. You have words, tone of voice, intonation. When you normally communicate in the digital world, you have words, which are 7% of a communication. So I think the video revolution is key. The people who can jump on board now get really good at delivering video. Let's think about thought leadership video, things that they want to tell the world about themselves and also synchronous video. How do you deliver a great video teleconference? How do you work remotely, but seem like you're always there, because you're using video? So I think that's kind of the next frontier is everyone embracing that. So are people going to be doing micro-videos, like a lot of the career blast videos that you have out there? Or are they going to go back to long form, you think? Are people's attention spans going to catch up? I know right now, it's like, three seconds. You have a goldfish attention span. Yes, shorter than a goldfish. That's a Microsoft study you're talking about. Yeah, I think it's all going to be micro. Twitter came on board right now, that 280 characters is what you have to tell your story. And people start thinking in small bursts. But what's going to happen, I think, is we're going to be creating these webisodes. They might be two minutes long. But each one is going to lead to the next one. And when it comes to learning, where video is going to be the most powerful tool in learning, we're going to learn something. And it's going to be so enticing in those two minutes-- let's say we're learning about values, what are values? We're going to get people to the end of that in two minutes. And they're going to say oh, my god, what are my values? And the next video is going to be what are your values? And so I think what we're going to do is create short, potent, valuable videos that help tell people who we are, why we're great, and why they should care. Just mini cliffhangers everywhere. Exactly. Exactly. We have to feed people into that next stream. So how do you keep current, then, with what is coming up? So you know what? Conferences like this ATD Conference, absolutely brilliant for me. Just walking around, I look at what is happening in each of these sessions. By the way, I just passed a session that is all about how using video and storytelling is a way for learning. The session is happening around the corner right now. So there are so many transformational leaders here at the conference. It's absolutely amazing. You go to the exhibit hall. The things that people are doing, the future of learning is here. And there's a book called The Expertise Economy. It's by Kelly Palmer, which is a brilliant book which is about how learning is the center of success for companies in the future. So where do you learn about this? At conferences like this, where you get exposed to things. We wear blinders every day. And this opens those blinders. So that's what I'm doing. I'm kind of seeing what's out there and who's talking about what and what's happening. So it's exciting. Yeah. So do you follow any other thought leaders online that are also doing interesting things or other places besides ATD? Yeah. And I think a lot of those thought leaders are here. I follow a lot of people who are talking about disruption right now. And we have to disrupt ourselves, so we become our own personal disruptors. And so I think people who are writing about that, I follow a lot of social media people. And what are they doing next? What do they think are the next things around social media? And how can we take advantage of them now? If we start thinking about what's going to become prevalent, how can we jump on that bandwagon now and be successful for when that happens? That's awesome. So did that kind of help drive your desire to do this book, to inform people of what's coming up next, or what they should be doing in light of the future? Yeah. What I've realized, and I never thought I was this, but people have called me a futurist. And in my tiny, tiny world, in my tiny world of personal branding, maybe I am. I live in total obscurity in the rest of every other topic that could be out there. But it's true. And I think that that's what Digital You is about, people who are the forward thinkers, the people who really want to be ahead of the pack, who want to stand out, who want to try new things, who want to take a risk, be a little afraid, they're the people are going to really like digital you, because it's going to make you feel uncomfortable. And it was written that way to kind of light a fire and make you feel a little weird. Probably not-- don't put that on the back cover, because I don't think that's going to be a good description for the book. So speaking of risk, what was a time that you took a risk and you failed? And what did you learn from it? How long is this show? I have about 1,000 of those. I will tell you one of the biggest ones. I took a risk and pursued a promotion. And I pursued a promotion that I had absolutely no business pursuing. But for me, I got caught up in this corporate mindset, that wherever you are, you don't want to be there. You want to be in the next place, even if the next place is not the right place for you. And this was so not the right place for me. And I pursued this promotion. And I did all the right things to make myself the perfect candidate for this, even though it had nothing to do with number one, what I'm good at, and number two, what I'm interested in. But it was a raise, and more title, and more people, and all this stuff. And by the way, I was not selected, despite all of that. And I was originally, initially devastated. I was like, my gosh, I prepared myself. I was so relevant. I ticked all the boxes next to what they needed, until I got to know the person who got the job. And I thought, oh, my god, I would die if I had that job. I was like, I would be miserable every day. And so the big learning for me-- so I'm so lucky I failed-- and the big learning for me is all about alignment, align who you are with what you do and how you do it. You're going to be more valuable. You're going to be happier at work. And you're going to be more valuable to the organization you work at. And what happened was I ended up getting a promotion doing the stuff I was doing after that. It was a better promotion. It was a bigger team. It was a bigger raise. And I got to continue to do what I love. So someone's dangling something in front of you. It seems shiny and exciting. But you really have to look deep into yourself to see if it is. Yeah. I think that's important to not necessarily just take the first thing that comes across your path. Yeah, and to be-- there's something about ambition. And there's something about directed ambition, I think. And just to be ambitious for the sake of it, only gets you into a place you don't want to be. Thank you so much for being here with us, William. I really appreciate it. And do you want to talk a little bit about where people can follow you or find you? Not that we can't find your personal brand really easily. So WilliamArruda.com is a good starting place or CareerBlast.tv. I will say the new book, Digital You, it's available for—Pre-sale right now. Pre-orders, yes. And that's thanks to the ATD publishing arm for that. So that's a good place to learn about what I'm thinking about for the future. Great. Thank you so much, William. Thanks, Lisa, always great connecting with you. You too.   -- Key Takeaways     More Resources: Digital You is available for sale right now! On Amazon, on the ATD website and at Barnes and Nobles.  Watch some of William's videos on the ATD's website discussing how to create a best in class personal brand: Digital You webcast  Building a Powerful LinkedIn Profile Read William's Forbes column. Visit his website or follow him on LinkedIn. 

It's not what you know, it's who you know. That career adage is about 100 years old, but it still rings true today, especially when it comes to social media. If you're not tuned into social media platforms such as Facebook, Instagram, Twitter and LinkedIn, it's time to reconsider. With more than 3 billion people on social media around the world, the platforms can expose you to tons of knowledge and connect you to people who can help grow your career or business. While a lot of attention is given to Facebook, Youtube and Instagram these days, one platform professionals should pay attention to is LinkedIn. Though it got a slow start more than 15 years ago, the global channel has nearly 600 million members. It is the place to be today for professionals who want to see, and be seen. In this episode, Lodging Leaders talks to three business-minded LinkedIn members about how they use the social media platform as a tool to position themselves as industry leaders, share their brand messaging, and grow personally and professionally. They offer advice and tips on how you can use LinkedIn to gain recognition in the B2B arena and expand your, and your company's, circle of influence. We talk to William Arruda, an author and adviser on personal branding, social media and LinkedIn; Rupesh Patel, CEO of State Hospitality, a hotel company, and founder of SmartGuests.com, a customer-service venture; and Rocco Bova, a general manager and entrepreneur who coaches industry newcomers on how to use social media as a continual education platform.

I was recently reading an article about how to keep “work” fresh by William Arruda. He said that he has a Friday afternoon activity that he calls the “Feel-Good Trifecta”. He says it's an opportunity to reflect on the week and document three important elements: 1. something I accomplished, 2. something I'm grateful for, and 3. something I learned. He says he has clients who have also adopted this ritual, and they tell him that being deliberate about the Friday Feel-Good-Trifecta helps them see each week as being a little different from the previous — making the same old grind feel like a new blend. I like this concept and am going to apply it to my Friday schedule. I believe what he says: In today's world of work, if you're not learning and growing, you're actually falling behind. And, you can't afford to fall behind if you are growing your business. At a minimum, you have to keep up, so continual learning is something you must apply in your life. Maybe you should consider applying the Friday “Feel-Good Trifecta” in your life and see what positive results can happen for you. What do you think? You game? Want to join me? If you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Want more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Check out my high-value Blog (https://www.accountabilitycoach.com/blog/) Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) Connect with me on Linked-In (https://www.linkedin.com/in/annebachrach) Connect with me on Pinterest (https://pinterest.com/resultsrule/) Connect with me on Instagram (https://www.instagram.com/annebachrach/) Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and Advisors who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.

“People are compelling not only because of credentials and accomplishments. They’re compelling because they are likable. What makes you likeable? When you talk about what you’re passionate about, when you talk about what you value, and you talk about what your mission on this Earth is.” - William Arruda “Women, in particular, think self-promotion is a dirty word, but here’s the funny thing. It’s the successful professionals who know that when you stay quiet about your achievements and your accomplishments, and even your leadership or thought expertise, you’re going to be overlooked.” - Ora Shtull As a professional you most likely have a LinkedIn profile, but are you taking full advantage of how this platform can help build and advance your career? It’s not just “nice” to be on LinkedIn now, it’s an absolute must to place your digital brand in the forefront, and today’s Finding Brave guests provide their expert LinkedIn strategies that you can use to blast your career upward. William Arruda and Ora Shtull are the co-founders of CareerBlast.TV, a personal branding plus platform for professionals who want to stand out and succeed. William has been credited with turning the concept of personal branding into a global industry. He delivers personal and social branding keynotes all over the world. William is the author of Career Distinction, Ditch Dare Do, and the upcoming, Digital You. Ora is a sought-after executive Coach in New York City. She’s built a stellar reputation over 20 years helping leaders get promoted and land on the “top most powerful” industry lists. She’s the author of The Glass Elevator: A Guide to Leadership Presence for Women on the Rise and the upcoming, Power Up your Personal Brand. William and Ora are two of the world’s top authorities on personal branding and career advancement, and they offer their amazing resource, Power Up Your LinkedIn Profile, which will start building your personal brand and fast-track your career growth - today! To learn more about today's guests, visit: https://careerblast.tv/ 

What makes your branding unique? William spent 20 years in the corporate world building the brands of companies, however the aspect of his job that he enjoyed most was helping his employees to be successful, and as you’ll soon see. William is passionate about helping motivated professionals achieve extraordinary success. He’s an author, speaker and consultant to leaders of the world’s most recognised brands, like – American Express, PepsiCo, and LinkedIn. Whether you’re currently still working a 9-5, trading your time for money - or you’ve managed to escape and launch your own business, William’s message is sure to resonate with you loud and clear: in order to be the absolute best that you can be each day you need to know what makes you exceptional and what makes you stand out. In this episode we discuss: How his passion with branding and people sparks leading him to his company The value of knowing your direction, clarity and brand and how it can save you time and money in starting your visibility Understanding your competition in your chosen market and your unique value to your target people Cohesiveness in your branding and how asking others would help you in your introspection How little differentiation in what you can offer would make people wanting your service over others Cognitive bias and how it affects a person’s first impression Social proof , crowdsourcing and mistakes in branding Links & Resources mentioned in this episode: Career Distinction: Stand Out by Building Your Brand Ditch. Dare. Do!: 66 Ways to Become Influential, Indispensable, and Incredibly Happy at Work by William Arruda EP73: Derek Mills – Using Daily Standards To Achieve Your Goals Guest Details: William Arruda Linkedin Profile William Arruda’s Site William Arruda Twitter William Arruda Facebook CareerBlast.tv Connect with Escape The Rat Race [#ETRR]: Official Website Private Facebook Group ‘Sack Your Boss: The Ultimate Guide To Escape Your 9-5’ - [Book] Out Now! Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message If you enjoy listening to our show every week, please leave us a review on iTunes! (It really helps spread the word ;)

Welcome to my “2018 Listener Favorites” Series! This August, I’m delighted to bring you the top four, most downloaded episodes of the 31 shows we’ve published since the start of the podcast (January 4, 2018). “And now people realize that it doesn’t matter if you work inside a company, you have your own job or you’re a solopreneur. You need to offer something that’s unique and valuable, and that is based in who you are.” - William Arruda Personal branding is something we hear about often when it applies to entrepreneurs and online business owners, but it’s also something that employees in the corporate world, as well as job seekers, should be aware of and hone consciously and powerfully. Often people think they should be hiding what makes them different (what we’re calling here their “quirks”) when in fact these traits and characteristics are what’s most fascinating, unique and memorable about them. When it comes to personal branding and working your quirks, today’s expert guest on Finding Brave is the go-to source for top-level, expert information and strategies. Referred to as “The Personal Branding Guru” by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder and President of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people. He has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth. American Express, Google, Gucci, IBM, J&J, LinkedIn, Pepsi and Target are just a few in a long list of his clients. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and NPR and he’s been featured in 1,000+ publications. He’s the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes. This episode with William Arruda will encourage and inspire you to infuse everything you do with the parts of you that make you truly unique and different. And you’ll begin to understand why your uniqueness is so important to the world. To learn more about today's guest, visit: http://williamarruda.com/ http://www.reachpersonalbranding.com/ http://careerblast.tv/ 

If you aspire to become a leader, but your title is still something less, Forbes contributor William Arruda offers these five tips to help others see you in a leadership role.

  When you apply for a job, your competition is probably pretty similar to you in terms of experience, expertise, and credentials. But we all have something unique to offer, and that’s what you should sell in your professional bio. Tell your story in your bio! There’s no other story like it, and it will help you stand out from the crowd. On this episode of Find Your Dream Job, William Arruda explains why your biography matters more than a resume. About Our Guest: William Arruda William Arruda is credited with turning the concept of personal branding into a global industry. One of the most sought after speakers on the topic, he has delivered hundreds of keynotes in 27 countries on six continents. Combining 25 years of branding experience with his passion for people, he founded Reach, the global leader in personal branding with representatives across the globe. William’s latest book, “Ditch. Dare. Do!” has been called the instruction manual for career success. He is also the author of “Career Distinction: Stand Out by Building Your Brand.” Resources in this Episode: New Tool: The Cool New Way to Tell Your Story in Your Job Application is a new, free resume template from Prezi. Create your own animated, interactive “Prezume.” Listener Question: Listener Kelli Baldwin asks how she can separate her personal brand from a former employer with a bad reputation. More from William Arruda: New articles: Move Over Resume, You’ve Been Replaced and Six Things Beyond Your Resume That Will Land You the Job of Your Dreams.

“And now people realize that it doesn’t matter if you work inside a company, you have your own job or you’re a solopreneur. You need to offer something that’s unique and valuable, and that is based in who you are.” - William Arruda Personal branding is something we hear about often when it applies to entrepreneurs and online business owners, but it’s also something that employees in the corporate world, as well as job seekers, should be aware of and hone consciously and powerfully. Often people think they should be hiding what makes them different (what we’re calling here their “quirks”) when in fact these traits and characteristics are what’s most fascinating, unique and memorable about them. When it comes to personal branding and working your quirks, today’s expert guest on Finding Brave is the go-to source for top-level, expert information and strategies. Referred to as “The Personal Branding Guru” by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder and President of Reach, the global leader in personal branding with representatives in 49 countries and products that have been used by more than a million people. He has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth. American Express, Google, Gucci, IBM, J&J, LinkedIn, Pepsi and Target are just a few in a long list of his clients. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel and NPR and he’s been featured in 1,000+ publications. He’s the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes. This episode with William Arruda will encourage and inspire you to infuse everything you do with the parts of you that make you truly unique and different. And you’ll begin to understand why your uniqueness is so important to the world. To learn more about today's guest, visit: http://williamarruda.com/ http://www.reachpersonalbranding.com/ http://careerblast.tv/  

In September we celebrated Career Talk's 50th show welcoming back some old favorites as well as some new experts to join Dr. Graham and share insider tips on getting the job that you want! Ross MacPherson gave on-air resume reviews. Tom Gimbel offered his expert career hacks, Julie Cohen discussed how to make a career change, and branding expert William Arruda taught us all how to create a brand that wows! You don't want to miss it! See acast.com/privacy for privacy and opt-out information.

In September we celebrated Career Talk's 50th show welcoming back some old favorites as well as some new experts to join Dr. Graham and share insider tips on getting the job that you want! Ross MacPherson gave on-air resume reviews. Tom Gimbel offered his expert career hacks, Julie Cohen discussed how to make a career change, and branding expert William Arruda taught us all how to create a brand that wows! You don't want to miss it! See acast.com/privacy for privacy and opt-out information.

In September we celebrated Career Talk's 50th show welcoming back some old favorites as well as some new experts to join Dr. Graham and share insider tips on getting the job that you want! Ross MacPherson gave on-air resume reviews. Tom Gimbel offered his expert career hacks, Julie Cohen discussed how to make a career change, and branding expert William Arruda taught us all how to create a brand that wows! You don't want to miss it! See acast.com/privacy for privacy and opt-out information.

In September we celebrated Career Talk's 50th show welcoming back some old favorites as well as some new experts to join Dr. Graham and share insider tips on getting the job that you want! Ross MacPherson gave on-air resume reviews. Tom Gimbel offered his expert career hacks, Julie Cohen discussed how to make a career change, and branding expert William Arruda taught us all how to create a brand that wows! You don't want to miss it! See acast.com/privacy for privacy and opt-out information.

In September we celebrated Career Talk's 50th show welcoming back some old favorites as well as some new experts to join Dr. Graham and share insider tips on getting the job that you want! Ross MacPherson gave on-air resume reviews. Tom Gimbel offered his expert career hacks, Julie Cohen discussed how to make a career change, and branding expert William Arruda taught us all how to create a brand that wows! You don't want to miss it! See acast.com/privacy for privacy and opt-out information.

WARNING! By listening to this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box? Seth Godin is our distinguished guest for this Reach Personal Branding Interview. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding. In this interview, which will be recorded, you will learn: • How Seth invented the new status quo for publishing • What it means to “poke the box” • Creative ways to overcome your fears of starting projects • Seth’s greatest failure and why failing is encouraged • How to stand out from the crowd and be remarkable • How to be a linchpin • What is means to lead a tribe • Seth Godin’s perspective on personal branding • How to get started on any project in three easy steps ***Spoiler Alert! In case you wanted to get started before the interview: 1) Don’t think about it. 2) Just start. 3) Keep starting. Bio: Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box, is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project. As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members. For more information about Seth, visit: http://sethgodin.typepad.com/

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work. In this interview you will learn: • Why being able to communicate in writing is critical to success • The proven process and strategy of content creation, production and publishing • How to give your audience the gift of your true story BIO: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller. She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts. For more information about Ann, visit: http://www.marketingprofs.com/

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.Now what?That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.Best-selling author, Mitch Joel, is our guest expert for this Reach Personal Branding Interview. Mitch will be discussing his newest book “CRTL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this recorded interview, you will learn:    •    How to adapt to the new digital world    •    How to catch up with the times and prepare your business for the future    •    How a digital-first posture can advance your business and career    •    How to produce useful marketing    •    How to apply utilitarianism marketing    •    How to control technology instead of letting technology control you    •    …and much more!BIO: Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.For more information about Mitch, visit: http://www.twistimage.com/blog/

Now is the most difficult time in decades to find a job after college. Lindsey Pollak shares the college-to-career secrets she’s learned from recruiters, successful professionals and other experts on what it really takes to find and win a job in a challenging and ever-changing global economy. In this guest expert interview with Lindsey and William Arruda, founder of Reach Personal Branding, listeners learned:    ▪    Why careers for Gen Y (born 1982-2005) are fundamentally different than previous generations’ careers    ▪    How college students and recent grads can avoid the biggest mistake in job hunting    ▪    What parents can do to help    ▪    What universities can do to help    ▪    Why social media is changing job hunting/career development foreverBIO: Lindsey Pollak is a bestselling author and nationally recognized expert on Generation Y career and workplace issues. She is the author of “Getting from College to Career: 90 Things to Do Before You Join the Real World” (HarperCollins) and Global Campus Spokesperson for LinkedIn.com.Lindsey also writes a top-rated career advice blog at www.lindseypollak.com/blog and contributes articles to The Huffington Post and FastCompany.com. Her professional speaking includes frequent workshops and keynote speeches at universities, corporations and conferences around the country. Lindsey’s advice and opinions have appeared in such media outlets as The New York Times, Wall Street Journal, NPR and NBC Nightly News. She is a graduate of Yale University.For more information about Lindsey, visit: http://www.lindseypollak.com/blog/

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm. So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on this Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior. In this interview, which will be recorded, you will learn: • Why carrot-and-stick motivators do not work. • What constitutes the third drive of “intrinsic motivation”. • What Type X and Type I behaviors are and why they are important. • How companies can fulfill employees’ needs for autonomy and mastery. • Why sense of purpose is critical to drive. • How traditional rewards can be revamped to align with intrinsic motivation. Forty years of social science research have determined that there is a better motivational model. Bio: Daniel H. Pink is the author of four provocative books about the changing world of work, including the New York Times bestsellers DRIVE and A WHOLE NEW MIND which together have been translated into 27 languages. DRIVE reached every national bestseller list in its first month of publication. Dan’s other books include The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller) and Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller. His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He also writes a monthly business column for the U.K. newspaper, The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace. A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He lives in Washington, DC with his wife and their three children. For more information about Dan, visit: http://www.danpink.com/

In this episode, William Arruda, founder of Reach Personal Branding, interviewed Dr. Samantha Collins.For anyone who’s ever been told they can’t have it all, Radio Heaven powerfully captures the story of one woman growing up on a rough housing estate in England, to living the dream in California and adopting a little girl called Grace from war torn Dominican Republic of Congo. Told with honesty and humor, interwoven with reflective guidance, Radio Heaven reveals the powerful story of how one woman ultimately found Grace in a journey that made her overcome her fears, tested her to the limit and ultimately healed her.In this interview, you will learn:    •    How to have the confidence to listen to the universal messages that are given to us every day.    •    The power of relying on our intuition, gut feelings and instincts, which society either minimizes or rationalizes away.    •    Practical guidance on how to create our vision for the future, overcome failure and achieve your true destiny.BIO: Dr Sam Collins has been named one of the ‘Top 200 Women to Impact Business & Industry’ by Her Majesty, The Queen of England.Sam founded Aspire in 2001, a globally sought-after organization that empowers women. Its pro-bono mentoring program works in 80 countries and has made a positive difference to the lives of over a million women. She is the author of best selling book Radio Heaven.Sam is an active campaigner on the role of business in solving world issues, supporting families after suicide, the worldwide orphan crisis and empowering women as leaders in developing and emerging economies.Originally from the UK, Sam now lives in Southern California with her husband and two young sons and is in the process of adopting a young girl called Grace from the Democratic Republic of Congo.For more information about Sam, visit: http://www.aspirewomen.co.uk/index.php/

If leaders are to build trust, credibility, and exceptional organizations, leading at a higher level is a must. For more than 30 years, Ken Blanchard has helped leaders and organizations become great – and stay great.Ken Blanchard is the guest expert for this Reach Personal Branding Interview. Ken will discuss his best-selling book Leading at a Higher Level in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.In this interview, you will learn:    •    How to go beyond the short term and zero in on the right target and vision    •    Tips to deliver legendary customer service and earn raving fans    •    Strategies to empower people and unleash their incredible potential    •    How to ground your leadership in humility and focus on the greater goodBIO: Ken Blanchard has had an extraordinary impact on the day-to-day management of millions of people and companies. He is the author of several best-selling books, including The One Minute Manager®, Leadership and the One Minute Manager, Raving Fans, and Gung Ho!His books have combined sales of nearly 20 million copies in more than 27 languages. In 2005, Ken was inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time.Ken is the chief spiritual officer of The Ken Blanchard Companies, an international management training and consulting firm based in San Diego, California. The College of Business at Grand Canyon University bears his name.For more information about Ken, visit: http://www.kenblanchard.com/

Many of us not only know the name Mark Zuckerberg but have been profoundly affected by his innovation – Facebook. Zuckerberg built a multi-billion dollar empire in his early twenties and after going public in 2012, he became the 29th richest person in the world. Love him or hate – you have to respect his unprecedented achievements.King Solomon famously proclaimed, “As a man thinks, so is he.” The wise king was exactly right. You don’t become a billionaire by thinking like everyone else. After all, your actions are a direct result of your thinking. So the best question we can ask is, “How can we think like Zuck?”Wall Street Journal bestselling author, Ekaterina Walter, is our guest expert for this Reach Personal Branding Interview. Ekaterina will be discussing her new book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this interview, you will learn:    •    How to keep your passion fully charged at all times    •    How to drive a meaningful movement    •    How to build powerful teams capable of executing your vision    •    How to create a product/ service that changes everything    •    How to build powerful partnerships that fuel imagination and execution    •    How to…well…think like Zuck!BIO: Ekaterina Walter is a social media innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.For more information about Ekaterina, visit: http://www.ekaterinawalter.com/

They say a picture is worth a thousand words; in this case it may be worth thousands of dollars!You’ve probably seen a lot of infographics and cartoons being used to illustrate marketing concepts, but the bar has been raised—really high.How about a whole book on marketing and selling (for people who don’t like marketing and selling) that is almost entirely made up of illustrations? Learning how to market yourself just got much easier.We all have different learning styles and sometimes just reading or hearing something isn’t enough, with this book you will be able to visualize how the concepts work and how they fit together.New York Times bestselling author, Michael Port, is our distinguished guest for this Reach Personal Branding Interview. Michael will be discussing his newest book “Book Yourself Solid Illustrated” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this recorded interview, you will learn:    •    Why most marketing for the service professional doesn’t work and what to do about it.    •    How to get hired by only the most ideal clients so you fall in love with marketing and selling.    •    The only 3 things you need to develop your personal brand so you decide how you’re known.    •    How to talk about what you do without sounding confusing or bland – and without using an elevator speech.    •    …and so much more!BIO: Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, The Think Big Manifesto and the all new Book Yourself Solid Illustrated.Michael is also The Global Business Mentor for ReebokONE and can be seen regularly on MSNBC. He receives the highest overall speaker ratings at conferences around the world because he hits his mark every time and leaves his audiences a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world.For more information about Michael, visit: http://www.michaelport.com/

Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In this episode of the Reach Personal Branding Interview Series, Dr. Marshall Goldsmith addressed that very question. William Arruda, founder of Reach Personal Branding, interviewed Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.Dr. Goldsmith explored the key factors that influence our MOJO, that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. He talked about how we can help ourselves and the people around us experience more happiness and meaning both at work and at home.In this interview, you will learn:    •    Dr. Goldsmith’s definition of MOJO,    •    What constitutes the four building blocks of MOJO,    •    What shapes our identity and MOJO,    •    The MOJO definition of achievement,    •    Why we are often clueless about our reputation and MOJO, and    •    Why having MOJO is important in our lives.BIO: Dr. Marshall Goldsmith was recently recognized by Forbes and The (London) Times as one of the world’s fifty most-influential business thinkers. He is one of a select few executive advisors who have been asked to work with over 120 major CEOs and their management teams. Marshall is the million selling author of numerous books, including MOJO and What Got You Here Won’t Get You There, the New York Times best seller, Wall Street Journal #1 business book, and Harold Longman Award winner for business book of the year.For more information about Dr. Goldsmith, visit: http://www.marshallgoldsmithlibrary.com/

Happiness is a universal aspiration and yet can be so difficult to attain. For this episode, The Reach Personal Branding Interview Series is bringing back guest expert Gretchen Rubin, author of The New York Times #1 bestseller The Happiness Project, who was previously interviewed in September 2008. Gretchen will discuss her literary and personal journey creating the project and the book. In fact, The Happiness Project is more than a book and a blog, it’s a movement. Happiness Project groups have sprung up from San Francisco to Johannesburg, where people meet to discuss their own happiness projects. Dozens of blogs have been launched by people following Gretchen’s example; hundreds of book groups have discussed the book; and rights for more than 31 foreign editions have been sold. Ms. Rubin was first interviewed by William Arruda, founder of Reach Personal Branding, before The Happiness Project was published. We have asked Ms. Rubin to follow-up with what she learned about happiness, social engagement, and her personal brand in the process of writing the book. In this interview, which will be recorded, you will learn: • Why The Happiness Project was both a book and a blog, • What it takes to blog consistently and authentically on brand, • How to handle criticism and negative comments online, • Which tools can be most effective for social engagement, • What practical, every-day activities can generate happiness, • How online visibility can impact your personal brand, and • How to balance online and offline social engagement. Bio: Gretchen Rubin is the author of The New York Times #1 bestseller and international bestseller, The Happiness Project. It is an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier. On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. An enthusiastic proponent of using technology to engage with readers about ideas, Gretchen has a wide, active following on Twitter, Facebook, and her monthly newsletter. A graduate of Yale and Yale Law School, Rubin started her career in law, and she was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer. Her bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK are succinct, provocative biographies. Power Money Fame Sex: A User’s Guide is biting social criticism in the form of a user’s manual. Raised in Kansas City, she lives in New York City with her husband and two young daughters. For more information about Gretchen, visit: http://www.gretchenrubin.com/

Great personal branding offers you a deep sense of stability, empowerment, value-creation, and recognition critical to your success in an increasingly competitive and dynamic marketplace. In this compelling interview, branding guru William Arruda shares his insider secrets to uncovering, building and expressing your winning personal brand that will help you achieve the success, reward and recognition you want and deserve.

Welcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast. Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Suddenly, everyone could be a media producer and a content creator (for free and with access to a global audience). What we wound up with was a bunch of suspicious individuals and a fleet of snake oil salespeople. Thankfully, we have people like William Arruda who get it right. He writes, he speaks but most importantly, he does the real work. He doesn't just talk about personal branding as a way to build his own brand, he teachers leaders and major organizations about the merits of investing in people and helping those people to be their best. I've been following his work for close to a decade, so it was a pleasure to finally get him on the podcast. Enjoy the conversation.   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel. Running time: 36:41. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with William Arruda. Reach Personal Branding. Career Distinction. Ditch, Dare, Do: 3D Personal Branding for Executives. Follow William on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel. Tags: 3d personal branding advertising podcast blog blogging brand business book business podcast career distinction david usher ditch dare do fast company itunes marketing podcast personal brand personal branding podcast podcasting reach personal branding the brand called you tom peters william arruda

LinkedIn acaba de presentar un estudio realizado entre más de 2.400 profesionales donde se reflejan datos sobre la importancia de avanzar profesionalmente y lo que se necesita para ello. Según William Arruda, un experto mundial en marca personal, es importante dedicar gran parte de este tiempo al networking y apuesta por LinkedIn como una herramienta muy potente para ello, confirmando que es necesario hacerlo día a día para obtener unos buenos resultados.

LinkedIn acaba de presentar un estudio realizado entre más de 2.400 profesionales donde se reflejan datos sobre la importancia de avanzar profesionalmente y lo que se necesita para ello. Según William Arruda, un experto mundial en marca personal, es importante dedicar gran parte de este tiempo al networking y apuesta por LinkedIn como una herramienta muy potente para ello, confirmando que es necesario hacerlo día a día para obtener unos buenos resultados.