Podcast appearances and mentions of doug welcome

Welcome back MMP listeners! We hope that you all had a fantastic summer and are well rested and ready to jump into the fall.  We hope that this season will be a blessing as we jump back into a weekly Monday morning release.  Our rhythm will be a monthly Bob and Doug episode, a couple episodes with authors/theologians/leaders and an episode with a pastor. AP AI Church Service: https://www.youtube.com/watch?v=xmXghWi2lf8Information for coaching and spiritual direction can be found atwww.kairospartnerships.org We'd love to hear from you. Drop us a line. Doug – doug@kairospartnerships.orgBob – bob@kairospartnerships.org If you are looking to grow in your leadership we highly encourage you to check out these free resources from Kairos Partnerships:5 Things In 5 Minutes - a weekly newsletter written by J.R. Briggs that is full of great leadership content that can be read in 5 minutes or less! Here's the link: www.kairospartnerships.org/5t5m For daily leadership content for you and your team follow Kairos Partnerships on Facebook and Instagram!Coaching is a powerful leadership tool that many pastors are taking advantage of through Kairos Partnerships, and the best part is you can try it for free!  If you want to schedule a free exploratory call with Doug, Bob, or another coach on the team head over to http://www.kairospartnerships.org/coaching and schedule your call today.**Monday Morning Pastor is produced by the incredibly gifted Joel Limbauan. Check out his great video and podcast work at On a Limb Productions www.onalimbproductions.com If this podcast adds value to you, your team, or your organization, consider (1) subscribing (2) leaving a review and (3) sharing it with others 

Doug and Robert discuss the process of creativity and the balance that must be found in order to reclaim it. As we discuss, the key word is 'balance' ... most of us don't have the luxury of stopping our life to become creative. Unlocking our inner creativity requires finding a balance of daily life and new pursuits. Learn more at https://robertabelle.com Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. This is Robert, we have on the line. Although his screen name just screen name on zoom does not say Robert so I had to I couldn't cheat I had to actually be had to remember and but what Robert focuses on is actually helping authors with book launches. But, what we were actually going to talk about today is really how um how authoring a book while some people kind of feel like it's maybe quaint or outdated is actually still a really important part  of generating authority as a thought leader. So Robert don't let me talk the whole time definitely introduce yourself and let's yeah let's just kind of start a dialogue.  Robert: Alright, great yes that's what happens when you have too many zoom accounts and you log into the meeting with a different one so that's that's on me. So I'm happy to be here. My name is Robert Bell, I professionally I'm a qualified accountant  but I branched out to break through the spreadsheets. I am a speaker, I am an author, I'm a coach, I am all things transformational. My focus is just to help people who are busy and unsatisfied with life live very abundantly. Doug: And so that's actually I have a little bit of connection. There so my background is actually in finance and accounting particularly for technology companies and on the IT and systems side. So, It's kind of funny how yeah, there's just this inner desire to kind of break free from the spreadsheets. I mean, don't get me wrong I still like doing like doing detailed dorky analysis but uh but yeah there's definitely a lot of life outside of corporate IT accounts.  Robert: Definitely, I can relate to that. I might, I still as I said carry the brand of an accountant although, I'm a champion of creativity now which is like the other end of the spectrum but I still carry my badge very proudly because you know what I believe that you know our professions, our qualifications, they're just one aspect of identity. So it's not, you're not who you're not someone because of the profession you do you're someone because of what you do. So yes, I might be an accountant but I also create. Doug: Alright. Robert: So I'm a creative regardless whether I'm a content or engineer. Doug: That is, that's outstanding. Well, let's see. So let's actually kind of let's explore that a little bit kind of going from you know a traditional left brain linear type of role like finance or accounting or even like something like engineering. I think that would be another thing that would be very, very analogous into a more creative realm just because like for example if you're going to publish anything whether it's articles, blogs, books,...

Doug and Alex have an excellent discussion about podcasting and using podcasts to build a brand. At first glance, it can seem like the podcast medium is too crowded. However, Alex breaks it down by filtering out the inactive podcasts and the ones with less than 10 episodes published. The net result is a much smaller community than you might imagine of active podcasts. This means that now is an exceptional time to launch your podcast and build a personal brand. Learn more at https://creatingabrand.com (https://creatingabrand.com) Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to terminal value podcast. I have Alex. Okay Alex I might butcher your name so forgive me here is a snap snap leaf snap Leo. Alex: Not even close. But hey I love this because nobody ever gets close, so I love just listening somebody like hey can tell me how to say it I'm like I want to hear you try first. It's Sanfilippo and very few people get it. Doug: Okay yeah. Alright I utterly and completely butchered it well. Mine's not burgets, it's you know not quite as easy to butcher but I've certainly had many of my own experiences. But anyway. Alex: I'm sure. Doug: I'm here to talk with Alex just about the podcast medium and podcasting for brand building. And this is of course a chance for Alex to promote his brand as well because he is the founder of pod match which of course is a podcasting basically a matchmaking service to find podcast authors and podcast guests. So I think the you know of course I'm going to give Alex a chance to promote his brand because that's a part of what we all do when we run podcasts. But really just want to have open conversation just about the meaning of the podcast medium and really what it's doing to media. And I thought Alex in our pre you know our pre-interview chat one of the things he said that I thought was really really profound is that a lot of people are really just looking for kind of feeling like there's somebody to be around because you know we're all kind of stuck by ourselves so with this with the rolling lockdown. So I live in Oregon which is in which has kind of never really gotten out of the idea that nobody's allowed to go anywhere. And of course right anybody who's on the west coast  it probably feels the same what number of other states have loosened up a bit but, yeah. Is this something I can only assume. This is something you've been noticing that a lot of people are just really feeling like they need to have some kind of voice in their life.  Alex: Yeah. Interestingly enough. First off I'm so glad to be here Doug. Thanks, thanks for having me. Doug: No problem.  Alex: And I did notice initially when all lockdown happened. I know this is not like a covid podcast or anything like that but I noticed there's about a 20 percent drop in podcast listenership and it wasn't just mine. I actually checked with some of the hosting providers. I have some relationships with the people that own them and they said in general was a big dip and they didn't think it was going to come back very quick and it...

Doug talks with Emily Garrick-Steenson about the role and importance of community support organizations such as Lutheran Community Services Northwest and 'A Family Place.' (https://my.captivate.fm/www.FamilyPlaceRelief.org (www.FamilyPlaceRelief.org)) The importance of these organizations to the most vulnerable population in communities is often extremely high and easy to overlook. Public support programs are stretched thin across the country and community support organizations like LCS Northwest and A Family Place step in to address a critical gap in helping at-risk families to stay self-sufficient and avoid the need for state intervention at a very high cost to the taxpayers. Doug's business specializes in partnering with companies and non-profits to capture overhead cost savings without layoffs to fund growth and strengthen financial results. Schedule time with Doug to talk about your business at www.MeetDoug.Biz [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Emily Garrick Steenson with me, and she is with Lutheran Community Services Northwest. And she specifically works with a service out of the Newburgh area called a family place. And one of the many things that they do is they actually do early intervention to basically to help keep families together and to help families figure out how to, you know, basically how to avoid needing to go through the system. And being a financial guy. I actually heard her first presentation on this at the local chamber. And what really struck me is the amount of cost avoidance just the magnitude of cost avoidance that you can create by avoiding needing to send just one person through the system, you know, as by going through the system. I mean, like juvie rehab, those types of things, because in a lot of cases, those get funded, publicly funded, I apologize. I'm slipping over my tongue here. And they cost a lot of money that most municipalities just don't have. Emily, please introduce yourself and help everybody else learn what you've taught me just about how impactful community organizations can be.  Emily: Sure. So, like Doug said, my name is Emily Garrick-Steenson. I am the marketing and events director for a specialist excuse me, for Lutheran Community Services Northwest and a family place. A family place is our program here in Yamhill County, not just Newburgh, but McMinnville. And we recently opened this year, a classroom in Sheridan, which is really exciting. And recently got to place a building on the property of the will of minus School District. So we are all across the county from the east most point to the west, which is really exciting.  Doug: I'm just gonna, I'm just gonna do a quick stop there. And so that is that is Yamhill County in Oregon, for the listeners who are out of state or possibly out of the country so and for people who are not in the United States, or who are from the east coast, Oregon is a state that's way over on the west coast, sandwiched between California and Washington, I like to say there's a state between Seattle and San Francisco, and that's called Oregon. And that's what we both live. Emily: That's true. And to be more specific, Yamhill County is known internationally as Oregon's wine country, which seems very posh and high end. But Yamhill County has this really unique mix of we play a little bit of suburbs to Portland, and the business community as well as bedroom community to people that work in the tech world for Intel, etc. But our specific county starts on the east end with that kind of bedroom community suburb feel, and goes all the way west into communities on the way to the coast. But every community in...

Political polarization has become an unfortunate fact of life. This has been accelerated by social media selectively banning certain voices while allowing others to continue unfettered. The result has been that all forms of two-way conversation are almost completely non-existent online. The current trend of hyper-polarization is clearly unsustainable, but nobody seems to know how to get from where we are now to a more civil future. Doug & Bill have a recommendation that is surprisingly simple. Learn more at https://www.billpost.com/ (https://www.billpost.com) Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Representative Bill Post with me today and so Bill is actually the representative in the Oregon Legislature who represents the town where I live in Newburgh. What I feel is a very topical conversation is you know, as we're recording this. Recently there have been decisions by either Facebook or YouTube or twitter or a number of social media sites to either you basically to either de-list a number of people or to you know not to cancel accounts. And some people are concerned that this is a huge. This is some sort of huge imposition of free speech. So Bill has a very unique perspective because he spent four decades in radio and so he his perspective is actually pretty similar to mine in that people are really overestimating the broad importance of social media and that real interaction still has to happen between people and so because just an excellent conversation we had right before we started recording was about how you know the the people who are dominating the radio. As far as talk radio like actually listening to it on the airwaves are still Rush Limbaugh and Glenn Beck and they learned how to hone their craft in the 70s and 80s when there were a lot of the pieces of the art that were taught that are really are lost now and that really just fascinated me. And Bill I'd love to love to hear your thoughts or get your input. Rep Bill:  Sure, yeah I mean I started my first radio job in 1978. My first and I was still in high school. My first full-time real gig was 81 and it was in top 40 radio and you got to remember we were still using real real tape. We were using obviously 33 and 45 rpm records and we used what were called carts which if you've never seen one most people haven't they look like if you can remember eight tracks. They look like an eight-track but they were they actually were two-track. Start and stop, that's the tracks and they were 30 seconds 60 seconds or whatever time you had on the tape. And those so there were there was a skill that you had to learn in that. If those things didn't work what did you do? It was live radio; you didn't have a computer to back that thing up or a satellite to pull in another signal or anything like that. So, so those of us who grew up in that era of radio. We were taught how to think very quick on our feet because I'll give you a really amazing example. We used to get our news at the top of the hour there's people asking me, Why is news...

Napoleon Hill first wrote about the mastermind principle over 80 years ago in his classic book 'Think and Grow Rich.' Aaron is taking Hill's classic lessons and taking them to the next level as a leader & participant in multiple mastermind groups that propel success-minded people to even greater heights of achievement. It is almost impossible to underestimate the impact of positive, constructive association. Consciously executing the mastermind principle in your business and life is an exceptional way to ensure continued, growth-oriented interactions that propel everybody in your circle of influence to greater heights. Learn more at www.ViewFromTheTop.com You can find out more at http://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Aaron Walker with me.  So Aaron it's, it's hard to say exactly what Aaron does. He is a man of many, many talents. He is of course known mostly for his, a view from the top, book and series. But, what I actually brought him on here to talk about was the mastermind concept originated by Napoleon Hill will not originate it but popularized by Napoleon Hill, as well as many of the other really important parts of building a successful business and becoming a successful leader. Aaron, please introduce yourself to audience. Aaron: Hey Doug, thanks for having me on, man. I really appreciate it. I'll give you a 30,000 foot view. I won't bore your audience too much. I hope I'm a native Nashvillian live in Nashville, Tennessee. Doug: Outstanding: Aaron: My 60th year here. I love it in Nashville. People ask me all the time on interviews. If you could live anywhere you wanted, where would you live? And I said, well, I can live anywhere I want. And I do. And it's Nashville, Tennessee. I love it here started my first business at 18, 42 years ago. And I've been an entrepreneur since we've started. And so 14 different businesses. I retired for the third time when I turned 50, 10 years ago, and then a mastermind that I'm in with Dave Ramsey and Dan Miller and some of those other guys, they encouraged me to coach. So I started coaching fell in love with that process. Today we have 20 masterminds, we're in nine different countries and we absolutely are having a blast. Helping people live a very successful life and significant life. And so I've got a journey a little bit along those lines that I can share a little later how the paradigm shift changed for me and how I went from really self focused to outward focus.  Doug: Okay. Aaron: It really changed my life. Doug: Well, I've actually found that a lot of the most successful people and by successful, I don't just mean raking in tons of money, but the most successful people, as far as having, you know, having real whole, fulfilled lives really make that outward, outward focused shift. You know, in a, in the rotary, organization, that I'm a part of, you know, their, their motto is service above self, you know, which I think is, you know, it's a clever slogan, but at some point you really, you, you, you really get there on your own if you're going to live that fulfilled life, you know, because the thing is, if you're just chasing after dollars, there's always more dollars to chase after, and you'll just find yourself working...

There was a time when marketing options for small businesses were terribly limited. In the 1990's, only mid-sized companies and larger enterprises could afford to produce a professional looking promotional video. The economics have change radically in the past two decades, and there are more options available to small businesses than ever before. Doug and Bryan discuss the dynamics of creating quality video marketing content for your business. Learn more at https://junglemedia.com (https://junglemedia.com) Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Brian Groves with me today and he is actually the owner of Jungle Media where he actually he specializes in helping small and medium businesses create video marketing. And I actually have them online on here today  to just talk about the evolution in video production because what we were just talking about before the call is how in 1996 which isn't that actually a little while ago but not that long ago. If you wanted to do any kind of video project at all the cost started at about fifteen thousand dollars and went up from there rapidly. But what's happened is that the cost of creating really pretty high quality video has come down considerably and that's really just changed the whole dynamics of the video marketing industry. You know now of course the one of the things you also have to contend with is that there's a lot of people who are just doing point-and-shoot videos with their iPhone or with their Samsung and a lot of this is proliferated onto YouTube. And so Brian I'd love to get your input, your thoughts and also to help the listeners understand what are the things that make for really compelling video marketing. Brian: Okay, sure yeah. I think how it might be easiest to begin is to break any kind of content. For marketing purposes that has video as part of it into several categories of how they're used and it's useful I think when you're talking about what your budget should be? or what kind of equipment you should be using? or what quality you need to remember that there's a difference between these three different categories. The first category which has been around forever is what I call immediate content. So this is the typical on tv mattresses are on sale. This weekend 50 off  that piece of content announcing the sale of something is very immediate. It's very perishable. It's something that is only useful for a very short period of time so that's the typical commercial. Hey there's a sale this weekend come on down we've got we've only got six left or whatever it is that sort of thing. Doug: Yeah. Generally speaking I've noticed that the more immediate your your content generally speaking the less effort gets put into production value just because it's going to be obsolete in a week anyway. Brian: Right and I'll talk about that in a second because there's levels of what is needed in any of these three categories or. Doug: Gotcha. Brian: Levels that can be contained in any of the categories but immediate just means you're...

Doug talks with Sister Adele Marie Altenhofen from the Sisters of Saint Mary in Oregon. The organization runs a convent, a school spanning from pre-school up through high school, and a senior care center. Doug and Sister Adelle Marie discuss the dynamics of running a mission-driven organization and the challenges that have been overcome during COVID as the guidelines constantly changed. Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Sister Adelle Marie with me from the Sisters of Saint Mary. The campus in Beaverton Oregon which incidentally is where both of my kids go to school. My daughter Jada and my son Nolan. I won't say their ages but if you know me you probably know how old they are. They are both enrolled at the Sisters of Saint Mary's school. However, there are also some other ministries that go on as there as well which is they have a convent which is where Sister Adelle Marie lives with. Was it 49 other nuns? Sister Adelle: Approximately yes. Doug: Approximately yes. There's 42 there are 49 other nuns and they also run a senior care home called Maryville. In addition to having housing for retired clergy and Sister Adelle Marie she is actually the financial director. So she has quite a bit on her plate and she's graciously decided to come and talk to us just about the mission and the and then the resiliency they've shown in trying to figure out how to adapt to the covid reality and it's actually very timely conversation because as of the time of this recording the governor of the state of Oregon put a new set of restrictions on reopening schools. So you know, they the sisters are saying all right well that's okay we didn't want to celebrate Christmas anyway. We're just gonna be in meetings all the time. So Sister Adelle please welcome and yeah please tell us a little bit about your ministry over at the campus. Sister Adelle: Certainly. So I am what we call my role is called the President of the Sisters of Saint Mary of Oregon Ministries Corporation and as noted we have several ministries on our campus. The school was founded clear back in the early 1900s we were known then as Saint Mary's and then it changed the St. Mary's Institute and then it became at some point in the line Saint Mary of The Valley Academy and then changed to Valley Catholic. So Valley Catholic school on our campus actually serves babies as young as six to eight weeks all the way up through our seniors in high School and we have about a thousand students on our campus. So usually, usually they're all on our campus right now they've been doing digital learning as was noted. Then we have Maryville Nursing facility. It has residents up to a capacity of 165 residents there and then another 15 in our memory care unit as well. Doug: That's quite a bit of capacity. Sister Adelle: Exactly. So right there at Maryville, we have you know another 100 up to about 180, 81 residents that can be served on campus and as with our mother house is there. We are about 50 sisters living in the mother house. We have a few small houses on the campus also where some...

Doug talks with Dr. Debby Thomas - The dean of the George Fox University school of business administration about the decision to hold the fall semester onsite and its associated challenges. The objective of higher education is not only learning content. Interacting with professors and students is a critical part of creating a rounded experience that prepares students for the outside world. [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to terminal value podcast. I have Debbie Thomas from George Fox University. She's actually the dean of the school of business and we are co-Rotarians in the Newberg noon Rotary Club and what George Fox did this fall I actually thought was very courageous. They decided to hold a school on campus instead of deciding that everybody was going to go virtual. This was a stark departure from what a lot of universities have done and for me I appreciate the willingness to go against the grain. I'm a you know and in my soul I'm definitely a contrarian at heart and so I just really like to hear these stories and Debbie I'd love to just discuss what's the experience been. Like how have you made the adjustments and how did you come to the decision. Debby: Yeah well, first of all I am the dean of the college of business and the decision was made way over my head right. So I got to implement the decision but I didn't make the decision. So I can't take any credit or blame for the decision but, I know why the decision was made and it's really that what we have to offer at George Fox University is a small private Christian University  and what we are offering in education is more than just going to class. And so it's really a life-forming experience right. There's a  life transformation that we want to be happening and that has to do with your classes and all the spiritual life types of things that happen on campus and all the activities and the sports teams and right. It is a life transforming experience and so going to zoom means oh you're going to get your classes but it's not the whole experience that George Fox is trying to put together and so it was the decision was made very carefully of course but also recognizing that we really want to be able to give people that whole transformative experience. Doug: Yeah, I think that. So I am 100 percent in agreement with that because yeah I think that it's at least I guess you. To me it's like if you're gonna because if you're only going to learn over zoom then you might as well just watch stuff on youtube because the effect is going to be pretty much the same. Because yeah, I think the transformative effect of school has to do with the internet is the interaction with other people. It's I mean just yeah just the content you can find on the internet for free. It's the internet. It's interaction that really makes the difference you know. That's the thing that's going to you know that will help people to become transformative people to develop and implement ideas to be able to influence people to  adopt the course of action. That's at least. Debby: Yeah. Doug: That's one of the things that I found in my career is that coming up with good ideas is not that hard. Influencing other people to implement an idea that isn't theirs is extremely hard. Debby: Right and you know Doug one of the interesting  things is we went face to face for the very purpose of being together and experiencing things together and yet we had so many restrictions on us right. Doug: Yeah. Debby: So right up until about 10 days before classes started. Everything was set at the university they had a team like everything was up to snuff and ready to go and about 10 days before we started the...

Doug talks with Josh Duder - The Executive Director of the Chehalem Valley Chamber of Commerce about the importance of buying local and local entrepreneurs to a vibrant economy. In addition, entrepreneurs have the courage to fail and the tenacity to start over until they find success. As we go through the impacts of COVID, many local entrepreneurs are figuring out how to adapt to the economic hardships brought on by the shutdown orders. One of the ways we can all help is to prioritize shopping and dining locally so that we support the people in our community in their efforts to drive a recovery. Another item that Doug and Josh shared in common is that they both served in the US Marine Corps concurrently at the 6th Engineer Support Battalion HQ in Portland, OR. You can connect with Josh at: josh@chehalemvalley.org Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Josh Duder on with us and so Josh I actually share a connection that you might not know. But just by looking at us  since we're both old now but we both served in the marines. The marine corps me and the reserve Josh is a permanent personnel at a very similar time. Josh has a far more cool marine background than I do. I think I spent my whole time as a reservist and he did cool stuff like  you know fast rope insertions out of helicopters into buildings. But right now Josh is the executive director for the Shah Alam Valley Chamber of Commerce. Josh told me did I say that right. Josh: Yeah, yeah. Good, good one. It is the executive director the previous three people that were the executive position were considered the CEO and with the last turnover the board of directors wanted to make a title change just to sort of go with a culture change and that isn't it detract from the efforts of the last person but maybe it's a it's an effort to re-engage with the board. Doug: Yeah. Josh: And encourage them to feel enfranchised. Doug: Gotcha, gotcha. Well so one of the things that Josh and I would like to talk about today because of course I'm a member of the Chamber of Commerce also one of the chamber ambassadors but what Josh and I would like to talk about is just the importance of local business, the local economy and local entrepreneurs. You know one of the things that I'm an art believer in is that reality happens locally. I know that whenever, If you go on Facebook or any of the other news sites you're going to see national global whatever. If you're in the state of Oregon like we are you'll see stuff from the governor's office all the time because the governor's office is always doing weird stuff but the truth matters what happens in your community generally speaking is what's most impactful to your life. Whether it's your community organizations, schools etc. and so I know one of the things that we're really doing as a part of our Chamber is we're really encouraging. I think after thanksgiving we called it shop local Saturday which was encouraging people to go out and do some of their holiday shopping locally instead of just buying

Career changes are an inevitable part of life. The way we deal with these transitions will guide the way our life unfolds. Doug and Michelle discuss the dynamics of careers in the current economic environment and the factors that press many people into career transitions. When these career transition points come, it is important to embrace the challenge with an open mind and can-do attitude. Michelle helps people who are going through career changes to find entrepreneurial opportunities that are a fit for their personal and professional background. You can connect with Michelle at mcharles@esourcecoach.com Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast, I have Michelle Charles on the line. Michelle is actually an entrepreneurial career consultant. And she has the auspicious honor of being the person who initially presented expense reduction analysts to me, which of course is my core business and helping companies, nonprofits, education institutions, reduce their overhead costs, you know, without you know, without needing to resort to layoffs to do it. And so Michelle actually brought her on line, because we're going to talk today about about people's career, and the, you know, the the bumps in the road that a lot of people run into. Michelle, please tell us about yourself a little bit. Michelle: Oh, hi. Hi. Great to be here. Thank you, Doug. Well, I am a career or worship coach, I grew up, I was born in a tiny island about Trinidad in the West Indies, migrated to the United States, I eventually joined the military. And once I retired to the military, I was living my next step, after 25 years, and I decided, you know, I always had an entrepreneurial drive the motivations for, that's what I wanted to do. And that's where I started exploring Priyanka. And I found a path that led me to, that's quite my life.  Doug: Yeah, that's outstanding. Yes. And first of all, for 25 years, and it was in the army, correct?  Michelle: Correct. Yes. 25 years. Doug: 25 years, the US Army, thank you very much for your service, and quite a bit of it at that. Michelle: Thank you, as well to your service. Doug: I guess so yes, I was also in the Marine Corps Reserve, not for 25 years only for six. But but still those. Those can be long years?  Michelle:  Oh. Definitely.  Doug: So Michelle, tell us a little a little bit about some of the things that you've observed in, in helping career coach people. I mean, just because I can tell you what I've what I've observed. But people on the podcast hear enough of me talking and they want to hear you. Michelle: Well, I found that in light of the recent pandemic, a lot of people being forced out of their comfort zones, and they're exploring alternative career options, and just basic self sufficiency.  Doug: Yeah. Michelle: And they now at this point in life, they want to be more in control of their lives, their destiny, their jobs, because the job market is so uncertain that all the. The trouble is happening. Doug: Yeah. Michelle: So I'm...

Independent Journalism is a critically important part of maintaining a democratic society. Unfortunately, it seems that media has become increasingly dominated by a handful of major corporations and technology companies. In many cases, local journalism is the only remaining bridge to create an independent voice. Doug and Mark talk about the dynamics of local journalism and its importance to the community's overall health. Doug's business specializes in partnering with companies and non-profits to capture overhead cost savings without layoffs to fund growth and strengthen financial results. Schedule time with Doug to talk about your business at www.MeetDoug.Biz [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast. I have Mark Garber with us. Mark is the chief publisher for Pamplin Media Group, which is a local media chain, I think you'd say for the Portland metropolitan area. And Mark and I are here today to talk about the importance of local journalism, not just to the Portland area, but really to pretty much any area. Mark, welcome to the show. And thank you for coming on. Mark: Thanks, Doug. Glad to be here. Doug: So tell me a little bit how has the pimply Media Group been, you know, how is the vault? Everybody wants to talk about COVID. But just in general, the, you know, the technical turmoil, the technology turmoil that's been happening for the last 15 years. How is this impacted? pamphlet? Because, of course, it's a diversified set of newspaper news publications, but there has to have been an impact. Mark: Oh, yeah, the technology, as you know, dramatically changed what we do. And local journalism. And you know, it really goes back, Doug for 25, 30 years. If you think back to the very beginnings of, of online content, and newspapers, actually, were some of the first entities to jump into online news. You know, I started publishing news online.  Doug: Yeah. Mark: And so we were really competing with ourselves for a number of years in terms of giving our product away. Doug: Yeah. Mark: Online while we were still charging people to read it in print. So but you're right, that is really accelerated. I'd say, you know, since you know, the mid 2000s.  Doug: Yeah.  Mark: It's really changed the newspaper world. And we actually, with our 25, local newspapers, we have more people now, who read us digitally than who read us in print, we still have, you know, hundreds of 1000s of people read us and brand. Doug: Yeah.  Mark: But we have more than that, who read us online? Doug: Yeah. yeah, that's, and yeah, I mean, what are some of the adaptations even making I mean, because, you know, I think, you know, of course, we'll get to the importance of the local journalism, because I obviously think it's important because I subscribe to the local journalists, and, you know, and to the, I actually do the all digital all access package, to subscribe, not just to the Portland Tribune and the Newburgh graphic, which is where I live, but also the broader Metropolitan papers, just because I think it's really important to understand what's happening in the different local communities. Just, you know, that tell me a little bit about, you know, just kind of a about the adaptations that Pamplin has made to, you know, to stay in the game. Mark: Yeah, and I'll try to not get too too technical in what we do. But obviously, it's changed our entire workflow as far as how we, how we distribute the news. Doug: Yeah.  Mark: And so, you know, in the old days, where there was a daily newspaper, or weekly newspaper, or twice weekly, whatever the frequency was, I mean, everything was geared toward meeting a...

To many people, faith and religion are the same thing. This is certainly true some of the time, but not in every situation. Doug and Craig spoke the perspective of faith as deep belief and the way that belief can truly bring people together even if the nature of their beliefs are different. When we take this broader view of faith-based organizations, it becomes apparent that nearly everybody is engaged in some form of faith-based endeavor. Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the terminal value podcast, I have Craig Carter on the line. And Craig has the auspicious notoriety of being my former boss when I worked at Intel. But that's actually not what we're here, what we're here to talk about today, what we're here to talk about is Craig's life passion, which is running a face faith based organization within the Intel network. And in particular, what I'd like to talk about today is that, of course, the political environment is crazy right now. And you're trying to really stick to your mission of a faith based organization while navigating that political environment. Craig, welcome. And thank you for your time.  Craig: Well, thanks Doug. It's good to be here. Doug: So just tell us some of the experiences you've been having, you know, because of course, right, you know, the, there's, you know, it's interesting how what happens in the media is you always only see the crazy people on the media, you don't ever see, hey, these are normal people wanting to help people get through the the travails of their life that they feel like they can't talk about talk to anybody about that's not interesting. So nobody posts articles about that.  Craig: True. Doug: That's probably 99% of what you do. But of course, the the things you're going to hear are somebody who makes some sort of, you know, horrendously offensive racial remark, and people say, that's so terrible. And it's like, Well, okay, okay. Yes, it is terrible, but it's not representative of everybody who have a particular face.  Craig: True. Doug: I'm you You must have been dealing with this, Craig. Actually, I know you've been dealing with it, because we've been talking. Craig: Yes absolutely. Doug: To you a softball question. Craig: We've you. We've been talking a lot over the years. So let me maybe give a quick recap. And that can kind of walk into this. And then we can take it from there, Doug. So I've been involved with the different Christian groups. Doug: Yeah. Craig: Here at Intel for probably two decades or so. And then just even I was about.  Doug: You don't look anywhere ear that old Craig. Nice. I'm just so I'm, you look, you look every year that old? Craig: Thanks, is I look at you through my aggressive lens this year.  Doug: Exactly.  Craig: Yes. And yeah. So I paint the ground there just to look a little old.  Doug: Yeah. I do the same Craig: So been doing this for like 20 years, and it's been really neat. And then this last fall, felt led to reach out to people of other faiths and to get to know these other leaders of...

Doug and Shannon Buckmaster talk about public-private partnerships and the importance of community. Shannon is the Economic Development Manager in the town of Newberg where Doug currently lives. Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more athttp://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz) [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to the total value podcast. I'm Doug Utberg and I have Shannon Buckmaster with me from the city of Newberg. And now for those of you who know me, Newberg is where I live. For those of you who don't know me, Newberg is where I live and it's a smaller town. It's not a tiny town, but it's live, it's South of Portland. And most people who don't live in the area don't know about it. But I happen to think that it is the best town on the face of the planet. I'm certain Shannon would agree. And one of the things that I wanted to do was to talk with everybody just about, you know, about what the local experience is like, because in the corporate media, everybody hears about everybody hears about the big cities that people have been hearing about Portland because of fires and protests and things like that. but real life happens locally. And so that's one of the reasons why I really like to bring a local flavor. So Shan please introduce yourself a little bit, help everybody, help everybody to understand why we all love Newberg so much. Shannon: Well, thank you for inviting me Doug. I'm pleased to join you this afternoon and highlight our lovely little community, which is a growing community, right? We're located in Yamhill County.  Doug: Yeah. Shannon: We're bordered by three, officially two Metro counties, Marion County and Washington County, but we're also very close to Multnomah Clackamas County.  Doug: Yap. Shannon: So we're really kind of the first rural experience when you're coming out of the Portland area. When you come down Rex Hill and you see all the, all the vineyards and the hospital and our cute little downtown area coming up, like that's really your gateway into the rural wine country experience and it's on your way to the coast. So I'm sure you all have been through Newberg. You may not have really thought about it on your, on your way through.  Doug: Yeah. Shannon: We are down with about 24,000 people here so far, we're growing so rapidly. Actually. I just heard an estimate that we're expected to maybe have around 50,000 people in our town by 2070. Doug: Yes. Yap. That's quite a year. Shannon: Seems like it's forever away, but the older I get the faster time goes, so basically tomorrow, we have some. Doug: Yeah exactly. Shannon:  I'm sorry, I'm talking over the top of you. Okay. I'm so excited to share your age. Doug: No problem. It's okay. Don't, don't, don't contain your excitement. but it's, it's, it's interesting just to see that level of population growth because, you know, 1% is considered good population growth, you know, 2% for like a County is high in 3% insane. You know, and you know, whereas, you know, we're looking at that population doubling over what, well, it's, it's basically doubling in 50 years. I mean, that's not insane, but that's still, you...

Sales skills are a part of life. Doug and Graham talk about some important points related to selling and sales skills to help everybody achieve more. YouTube Video of Episode: https://youtu.be/wVBFRVDDMd8 (https://youtu.be/wVBFRVDDMd8) Doug's business specializes in partnering with companies and non-profits to capture overhead cost savings without layoffs to fund growth and strengthen financial results. Schedule time with Doug to talk about your business at www.MeetDoug.Biz [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome, everybody. We have Graham Phelps on the line. Graham is from the United Kingdom. And he has one of the coolest accents I have ever heard. He actually works with me as an expense reduction analyst to help companies not just cut their cost, but really optimize their cost structure. So it's more than just negotiating low contracts. But it's really about making sure to monitor all those processes, so that nobody gets any sneaky costs slipped in on by the vendors, our grant, how are you doing? Graham: Oh, wow. Thank you, Doug. I'm very well, and thanks for the flattery compliment. Get you everywhere with me? Absolutely. Pleasure to be here. Very good to take, take this time an opportunity to share some ideas with your listeners.  Doug: Absolutely. And so Graham is a very humble guy, but he is actually a, he's exceptional at sales, training. And grant, one things I'd love to do would be if you could share some of your insights about what makes people succeed in sales, because he's actually far more experienced. And he looks I'm not going to give away your age grant. But some of his stories will. But he this man has a wealth of experience and wanted to share some of that with our viewers and listeners. Graham: Okay, well, I suppose one of the things that I've learned most in the last 10 15 years is a realization that the more you try and sell things to people, the less they want to buy from you. And, and also that your role as a salesperson, when I started, no, 30 40 years ago, there was no internet, it was brochures, and what you could find out from asking around, but you know, 15 minutes before you turn up on the screen, they've gone through your website, they've googled your company, your product, they know more about you than you do, for goodness sake, right. So you've got to add value in a different way. Today, it's not just about knowledge and information. And you have to take that role as a consultant, and you have to go in and do a diagnostic of where you can help them and identify they're not just physical needs, but their emotional and psychological thought process of how they make a decision for your product or service. And that's when choosing a new accountant or choosing where to buy a sandwich at lunchtime. Doug: I mean, I think that's, that's actually really profound, just because what it fundamentally means is that the model for sales is probably in the midst of shifting, you know, because of course, right, you know, you'll you get a lot of people who like to play around on social media who say that, you know, calling is dead. I don't think calling is ever going to be dead. But I think the way that people close sales are really going to be shifting over the next few years. Graham: Yeah. Doug: That's, that's just something that I find completely intriguing. Just because, of course, right? The, you know, it's it's actually kind of funny, you know, in graduate schools and universities, sales is kind of pooh poohed. And kind of, you know, pushed off the side. But But you know, sales is what drives every business.  Graham: Yeah. Doug: Other than the C suites, you're usually sales are the highest highest....

Sence & Doug Welcome their first guest to the show. Guitarist/Artist Gery Klappert. Gery goes way back with Alex Blue on drums/vocals with Azur while pondering the idea of starting a group from the ground up as ultimately preferable to joining someone else's band. Ensembles without bassists are debated as well and Gery's guitar centric mindset mined mainly through the power of Jimi Hendrix realized. Age differences and generations dealt with. Spoiler alert. Gery K. born in 1988, Soundsational in 1974 and Death Metal in 1968 making him the resident old fart of the crew. We find out Gen X has four years pre Death and four years post Sound. "Groovy" as they say. DMD unwittingly showboats a friendship with Brent Hinds of Mastadon. Fishing for ratings he exploits any situation thrown his way so watch out, snookums! The spiel moves toward Toxic Masculinity rearing its beautiful head once again in an obscure name choice by SNS "The Phallic Principle" and the process of picking a moniker that is imaginative enough to avoid another prissy, pissy pants group and their pesky attorneys composing the letter nasty. And speaking of nasty Alex gets off performing near strip club Scarlet's with neighbors and happy endings. One could wager he's in tha dog house as he gets home. Addiction and genuine sickness are acknowledged. "The worst drug. Musicians buying gear is like a drug! There is no rehab for it." Gery describes a Motorhead covers w/ Mudknuckles (feat. Ray of Load on lead vocals) at Churchills and having 3 days to learn the set. All this with his wife in the hospital! Talk about pressure. Sence describes a "he who shall not be named" circumstance as subject matter devolves into naked haircuts and what not. (P.S. This is the show Gery described https://www.youtube.com/watch?v=RAly8PpzV6U)

The Shea Anything podcast returns for 2020! With the New York Mets ready to play a new kind of season, Shea Anything delivers a new look for the show. Doug Williams and Andy Martino welcome Keith Hernandez to the podcast crew, which will drop twice a week this year, Mondays and Thursdays, to give Mets fans more segments, more content, and more coverage of the Amazins! Don’t miss the season premiere on Monday, July 20th!

Tips on how to use software tools for customer communication with Ian Reynolds Customers expect you to be able to respond to them, very, very, quickly, as quickly as possible. Try to encourage real conversations. We put our phone number right up on top of our website because we want people to call us. We always want to try to get to as close to in-person as possible. Give people multiple avenues to communicate, as opposed to pigeonholing them into one or few limited software mechanisms for communicating, especially when there's a problem. You have this confluence of multiple tools, that are being consolidated down into insanely powerful business applications. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO USE SOFTWARE TOOLS FOR CUSTOMER COMMUNICATION [just click to tweet] HOW TO USE SOFTWARE TOOLS FOR CUSTOMER COMMUNICATION Give people multiple avenues to communicate especially when there's a problem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back, listeners, to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me, Ian Reynolds. Now, Ian is a Partner and Chief Solutions Architect at a company called Zibtek. It's a software development firm, focused on helping businesses of all sizes in the US to solve their core problems with the software. They empower entrepreneurs, growth companies, enterprises, and visionary firms to have greater profitability, efficiency, valuation, and ultimate success by building the right tools through custom software.  Ian has spent the better part of his career consulting, as he's served in a diverse number of industries, such as finance, oil and gas, retail power, field services, midstream energy, healthcare, pharmaceuticals, transactional financing, mergers and acquisitions, restructuring, eCommerce, retail, and software development.  I really had a great conversation with Ian, as we talked about automation, and how he sees automation, sales and marketing automation especially, coming together for entrepreneurs and small businesses, and how to leverage that. And, the key deciding factors that are going to affect our businesses in the future, in terms of speed, and that speed of response to our potential customers, and also how Google is looking at speed. With that being said, I'd like Ian to dive into that a little deeper, so I'd like you to help me welcome Ian to the Real Marketing Real Fast podcast today.  Well hey, Ian, welcome to the Real Marketing Real Fast podcast today.  Ian Reynolds: It's good to be here, thanks for having me.  Doug: I'm super excited because you have, at least in my experience, a really unique background. You've got one foot ... Actually, I can't say you have three feet, but you have one foot firmly planted in the tech development side, and the other foot planted in marketing, as well as being an owner.  Do you want to give just a little background on how you ended up in that role of owner, tech, and marketing?  Ian Reynolds: Yeah. I wasn't exactly aiming for all of those positions at once, but yeah sure, I can give you a quick background.  Two years ago, I acquired 50% of Zibtek, which is a software development firm, we've been established for 10 years. We, as a business, had grown ourselves out of being a startup. Some 15 odd years ago, we grew a company, sold it, and exited to a Fortune 500. Or, I guess now a Fortune 500. The company wanted to keep the band together.  The company has grown very steadily, historically out of that raw, engineering context, and really needed to mature into positioning ourselves in the marketplace, positioning our knowledge in the marketplace, rather than just referrals, and the traditional mechanisms by which a consultancy engages with clients. We were growing outside of the bounds of that traditional bump into folks and say, hey, what do you do? We had our sales team, we had these disparate teams together,

Tips on how to improve customer loyalty with Rob Gallo  If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? You have an emotional connection to a brand that leads you to engage with that brand. You might drive out of your way to get to a Starbucks if you have that emotional connection. That's the first step in customer loyalty. The best thing to do for your customers is ease of use. Reduce friction on the user experience side. It needs to be seamless. Rather than points, rather than discounts, people want unique experiences that are personalized to them. Ask them what you can offer that would be appealing to them? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO IMPROVE CUSTOMER LOYALTY [just click to tweet] SHARE THIS EPISODE: HOW TO IMPROVE CUSTOMER LOYALTY If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I have joining me Rob Gallo, and he runs a company called Comp Links. So if your business deals with customers, and you want to understand what makes them tick, then you and I owe it to ourselves to glean some knowledge from someone who's literally been there and done that. Doug: So Rob is considered an expert in customer engagement and building consumer brand loyalty. He's going to share some real life stories of his 20 years of successes and failures in that business, in the ultra competitive casino business that translates really into any business that deals with customers as their lifeblood. We had a great conversation. It kind of brought me back to years ago working in the customer loyalty business or space with retailers, and really just shone a light on how far technology's advanced and how we can leverage this type of program to have our customers repeatedly come back, earn rewards elsewhere but spend that money with us. Doug: So if that sounds interesting to you, I'd just suggest that you sit back, tune in, listen up. And then when you've got some questions at the end of the episode, make sure you reach out to Rob. So, hey Rob, welcome to the Real Marketing Real Fast podcast today. Rob: Thanks, Doug. Thanks for having me. Doug: So, super excited to talk to a fellow entrepreneur and really interested in kind of your deep expertise with engagement and customer loyalty. So do you want to give just a little bit of background for our listeners who don't know you yet, on kind of what you're doing and how you're helping people? Rob: Sure. So, starting back in the beginning and how it relates to marketing, I started in the online industry, advertising, and marketing back in '95. So we used to advertise in the newspapers and get leads, and it was a laborious process. You'd put the ad out there, you'd wait two or three days for it to get approved, and then get in the paper the following week. And then by the end of the month maybe you'd have 10, 15, 20 leads. Rob: And then CompuServe came about. And I know I'm dating myself, but you know the pre-AOL days and dial-up on a probably 300 baud rate modem. Again, dating myself, people don't even know what that is. But nonetheless, I put an ad out on a forum and I had 16 leads by the end of the day and I was blown away. And I became an internet junkie since. Rob: Then in 1997 I launched an online casino. I just happened to be at the right place at the right time, and it was phenomenal. So the marketing in that aspect was a completely separate animal. So when I started in '97 there were probably five other properties in the industry and making money was easy. Cost per acquisition for a customer was $20, lifetime value was 900 so you could do the math. That's how I got scarred.

Tips on writing authentic copy with Joe Pomeroy My whole focus is on writing authentic copy. If you're hiring a copywriter and 90% of their time is not spent in research, then they're not going to get your voice. It's combining those classic [copywritng] traditions with authenticity and being able to write those headlines and do those bullet points and have those attention-getting boxes. Oftentimes, business owners don't necessarily see themselves as an expert, but the reality is when you built a business and you're making money at it and you're helping lots of people, that you're an expert to somebody. In terms of copywriting, where is the low hanging fruit?... The easiest place is landing pages or opt-in pages. It's a process. If all you have is this phenomenal landing page and you get people to sign up and then there's zero follow up to it, you're going to lose those people. If you want to be a champion, focus on what you do best and get the right people around you. Hire the right people to come in, write copy, get that outside perspective, and get you on the medal stand as the champion. The best way to figure out whether or not something is perfect is through A/B testing, which I always recommend. Get clear on what you want and get clear on why you want it. Clarity dissolves fear. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ WRITING AUTHENTIC COPY [just click to tweet] WRITING AUTHENTIC COPY Focus on what you do best and get the right people around you. Hire the right people to come in, write copy, get that outside perspective, and get you on the medal stand as the champion. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back to another episode of Real Marketing Real Fast. Today in the studio joining me, Joe Pomeroy. He has a degree in marketing and a master's in business administration with an emphasis on strategic development. While excelling in academics, Joe also worked as an instrumental leader in the rapid rise of a startup company now doing in excess of eight figures annually. He centered in all things communication, from acquisition to retention to satisfaction. Joe uses his superpower of empathy to quickly connect authentically with their clients. That same superpower that he used to understand those clients, he uses to understand your target audience, to create trust and connect with them to be your latest raving fans. After all, what your client really wants is for you to take away their pain. When they can trust you to do that, they will actively seek you. Doug: Today we're going to connect with Joe and we're going to talk about all things to get more leads, more sales, and more fans as it relates to copy for your landing pages and email sequences. Welcome, Joe Pomeroy, to the Real Marketing Real Fast podcast. Hey, Joe, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show. Joe: Thanks, Doug. I'm excited to be here. Doug: Super excited to talk to you about things, all things copy, all things copywriting. I sent out ... My newsletter went out today to my subscribers and I said, "Hey, we're going to be talking about copywriting today on this episode of the podcast." Just before we hooked up on the show, I got an email in from a Weber, and the numbers are in. It's 293 billion. That's the total estimated number of business and consumer emails that will be sent in 2019 per day. With that competition, I'm hoping that you're going be able to shed some light for our listeners on how they can compete. They can get their emails opened, clicked on, and they can sell more stuff. Do you want to fill us in and give us a little bit of background on the type of copy and the type of work that you're doing right now? Joe: Yeah, absolutely. You know what's crazy about that stat, is that just emails. That's only the competition you have with your sending emails. That doesn't take into account anything else that can be dist...

Tips on how to use data to improve your marketing with Bill Bice The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult. That's the hardest problem that businesses have, is executing on that day-to-day in the trenches working to get their marketing done. That consistency is what makes it work. There's always somebody bigger in your space. They've spent millions of dollars figuring out what works in that area. The hard part is figuring out, okay, how do we make that work for a smaller company? I love how much you talk about email marketing because that's what actually produces results. These days, LinkedIn is such a perfect place to do that. It's like going back in time and just starting at Facebook 10 years ago. All the clients and prospects you've ever talked to, that's your audience. If you're not constantly staying in front of them, then you're losing. That asset is devaluing every day. If you don't have a sales funnel behind that, that's going to take that audience and convert it into an interest in what you're doing, then there's really no point in creating all that effort. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO USE DATA TO IMPROVE YOUR MARKETING [just click to tweet] HOW TO USE DATA TO IMPROVE YOUR MARKETING The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things marketing and how to improve your marketing. My guest in studio today is Bill Bice. He has been an entrepreneur. He started his first company at the age of 14, putting him on the road, races with corporate sponsors. At 18, he started ProLaw Software, which was the first integrated ERP software for law firms. After that, he sold his company to Thomson Reuters. Bill became a venture capitalist, as a founding partner in the Verge Fund. He's been investing in high tech, high growth companies in the southwest. Doug: One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing any business. With that, he got so frustrated in trying to find great marketing companies for the companies that he was investing in and working in that he decided to tackle the problem himself. A programmer at heart, Bill founded Boomtime, which tackles marketing as a technology problem. It turns out that when you follow the data, real good things happen. That's why Boomtime built the world's first marketing as a service platform called Fuse. Boomtime's marketing strategists follow the data. They have always known what will work and always reinventing the wheel. Doug: I think you're going to enjoy the conversation today and you're going to want to listen really close because Bill is going to drop a number of value bombs and some information as we talk about how to build and market your business and get it to the marketplace and do what works over and over again. Listen when he mentions one of the terms called mailbox mining. Without further ado, I'd like to welcome Bill to the Real Marketing Real Fast podcast today. Well, hey, Bill, I'm super excited to have you on the Real Marketing podcast today. Welcome to the show. Bill: Thanks. It's great to be here with you. Doug: I really enjoyed looking at your background and how you've transitioned what you're doing and created a new company to solve a problem that you had. If you want to share a little bit of your background with our audience of how you got started and how you worked that process to come to where you are today. Bill: Yeah, absolutely. I'm a programmer at heart. I wrote the initial platform for my first company, which was an ERP system for law firms and corporate legal depart...

Andrew Oliver, co-founder of the PJCE, lives in London now, but back in 2008 he and a group of ambitious graduates of Portland State University staged the first concert in the group's history. Oliver didn't know what he was getting himself into, but we're glad he did.   [Andrew] I was stupid enough to make a 501(c)3 without having any idea of what I was getting into… [Doug] Welcome to Beyond Category, from the Portland Jazz Composers Ensemble. I’m Douglas Detrick. This season, we’re celebrating a big milestone: the PJCE is turning ten. Our first concert, in January of 2008, was a grand experiment. Co-founders Andrew Oliver and Gus Slayton wanted to produce a concert of new music for their own large jazz ensemble. They were passionate about the project, but they had no idea if anyone else would care. Fortunately for all of us, it turned people did care, a lot of them. The energy from that night powered the organization through its tenuous early days, and it’s still feeding us today. [music] Before the organization incorporated as a 501c3, the PJCE was just a group of friends, mostly recent graduates and members of the big band at Portland State University. They ended the school year with a disappointment that pushed them to take action. I talked with Andrew Oliver, co-founder of the PJCE, from Portland while he recorded his answers in London. [Andrew] It had to do with this big band festival in Notre Dame. We didn’t get marked that highly, because we didn’t play like a traditional big band. It was interactive big band playing...improvising, the rhythm section was really active, and the judges were like “well that was very traditional, the rhythm section didn’t support the horns very well” and blah blah blah. And Charley was kind of offended because that was his total aesthetic and he’d been working us all year to achieve that sound. [Doug] He’s talking about Charley Gray, the director of the PSU big band. [Andrew] There was a bit of momentum after that. We got back, and it was me and gus, and Kevin Van Geem and Kyle Williams, and we said we have this stuff to play, so why don’t we get together at the Union sometime, since that was the only big room we had access to, and play this stuff, you know. So, that happened on Canada Day… I remember it was on Canada Day because that’s the password of all the… [Doug] I’m going to jump in here and confirm that yes, all of the passwords for the organization’s online accounts were canadaday with some number after it—canadaday1, canadaday2008 with a capital C… And yes, we’ve changed all of our passwords since then. [Andrew] So, first of July, ok. That happened in July, the next month after graduation. [Douglas] The idea turned into a rehearsal. [Andrew] We just played the tunes for fun, and that was basically it. We didn’t have any other ideas. But by the autumn we had that idea that we’d do this concert. So I think we had very many rehearsals, and then I got excited as usual, and I thought “let’s do this concert!” [Andrew] The first concert was my band and the PJCE. We had a mix of pieces, by Gus, and me, and Eric Allen, and stuff that we had written for the PSU big band that we repurposed. And then we had some other pieces. Matt Wiers wrote a piece, and John Nastos wrote a piece. [Andrew] KMHD was very loose in those days. So you could just go in and talk. I think it was Lynn’s show, and we didn’t have any time restrictions so we just kind of went and hung out for the whole show. We were just chatting about it for an hour, between all the songs. It was unbelievable. So many people came! People came from the Oregon Coast because they heard us on there, I remember. There was some sort of incredible momentum. We had no expectations, but the place was totally packed. It just seemed at the time that all of these people showed up out of the woodwork. Whether or not the music lived up to it at the time I have no idea. I don’t think the concert was very good, it certainly wasn’t very well rehearsed. It was just all vibe, basically. [Douglas (on tape)] Tell me about the vibe. What was it like to be there, when you think back about it now? [Andrew] It was one of the first things I did in Portland where there seemed to be interest because of the idea. When I think back about why I was so excited about it, I think that was why. The idea behind it was what drove it, was what drove the interest and was why there was such a good atmosphere in the room. [Douglas (on tape)] How do you think things changed over your tenure? How did you make a transition from something that was pretty informal to something that was a little bit more organized, more of a thing. [Andrew] I guess what happened, inevitably, was that once the high of that wore off, slowly—we did a few more concerts after that, another couple of concerts at the store and at the Old Church—it was getting a bit crazy because more people were getting involved, and more people were wanting to write more complicated music, myself included. And the we still didn’t really have any money. I think as all those things began to come together, it got to a point where the balance got off. The music was too hard to perform well based on the amount of time people were willing to rehearse without getting paid. [Andrew] It seemed easy in my mind. I didn’t realize how much of a monster it was going to be. Here’s an opportunity for us to get some more money, and that will allow us more time to rehearse and commission better music, or rehearse the music we had, or play in better venues. [Andrew] The reason for having a large group became a challenge. At first we didn’t have to have a reason for having a large group. We just wanted to do it, so we did. And there was no reason. The reason that we wanted to have a large group changed over time. At the time when we started and even when we became a non-profit, I mean it seems naive, but I didn’t think about why we had a large group other than that we wanted to have a large group. But later on when we were trying to do more conceptual projects, I thought, damn, I wish we just had a quartet, or we could have just a quartet. [Douglas (on tape)] Have you thought of an answer to that question now? About why it was that you guys did that, and why it was worth doing. [Andrew] Well, I think we were just young and excited. When we started to write for large group, no of us had done it before. I mean it was really excited from a compositional standpoint, to be able to have all those voices and textures at your disposal. I still think the original reason was valid. To have a large group for the sake of writing for a large group because you enjoy is great, it’s as good as doing any thing else. It was an innocent decision. Later on this stuff came as a result of having a large group because you need more money to pay more people and this kind of thing. The decision to have a large group was just an artistic decision, which was good. [Douglas (on tape)] I love the naivete… [Andrew] Oh man, it would never have happened if it weren’t for that. I would never do something like this now. I would never start something like this now. At all. [Douglas (on tape)] And I wouldn’t have either. The fact that it was already there, and there was already a 501c3 and there was already a board. Even though there was tons of work to do, to try to make it into what I would want it to be if I was going to do it. If you hadn’t started it, I wouldn’t have done it, and it wouldn’t be here now. [Andrew] Yeah, but that’s why it’s’ good. We needed both me and you. I was stupid enough to randomly start a 501c3 without any idea of what I was getting into. But I never had the vision to make it work beyond just starting it. [music] [Doug] A few important ingredients came together when the PJCE began—some good luck, some support from the community, and a whole lot of youthful exuberance. The organization has changed a lot, but we’ve stayed true to mission that was established that night—new jazz music that is innovative, collaborative, and community-oriented. [music] Today with the PJCE, fundraising matters, ticket sales matter, budgeting and strategic planning matter. But, we still have the same twinkle in our eyes and flutter in our hearts that Andrew and his collaborators had. Those feelings guide us now just as much as they did in 2008. This episode is going live just before the end of 2017. But no matter when you’re listening, you can take the next step from being a podcast subscriber to being a PJCE Sustainer. Yes, you too can be one of the wonderful people that support us with contributions as little as $5 a month. Do it now at pjce.org/sustain. I’m Douglas Detrick, Executive Director and podcaster-in-chief at the Portland Jazz Composers Emsemble and you’ve been listening to Beyond Category. Music in this episode was composed by Andrew Oliver, from his PJCE Records album “Northwest Continuum” which you can purchase at pjce.bandcamp.com. Thanks for listening.