Podcast appearances and mentions of harold burson

In today's legacy episode, THE MENTORS RADIO Host Tom Loarie talks with the late Harold Burson, a master communicator, highly ethical leader, and widely acclaimed as the godfather of modern public relations! At the time if this interview, Harold was in his 90s, but you'd never know it. His mind, memory, well-anchored moral compass and mastery of communication and strategy is sharp and clear. Learn from him, a true legacy mentor! Listen to this episode below, or on ANY PODCAST PLATFORM here. BE SURE TO LEAVE US A GREAT REVIEW on Apple Podcasts or Spotify, and share with friends and colleagues! HAROLD BURSON: BIO: Bio Co-founder and Founding Chairman of Burson-Marsteller BOOKS: The Business of Persuasion, by Harold Burson ARTICLES:  The Godfather of Modern PR Harold Burson on Moral Responsibilities and Controversial Clients - PR Week The Undisputed Master of Public Relations Harold Burson talks about the business of persuasion

Welcome to our January 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew was also co-founder and managing partner at PR agency Frank, before stepping back in 2020 to found Andrew Bloch & Associates.Before we start, a plug for our latest webinar launch; the topic for this one is “How to track the success of an earned media campaign." tickets are free and we're putting this one on in partnership with our good friends at Carma. The event is promoted on the homepage of PRmoment.Thanks also so much to the PRmoment Podcast sponsors the PRCA.2 mins We kick off with some thoughts from Andrew and I on WPP's merger of BCW and Hill&Knowlton“It's really nice that they are honouring Harold Burson.”“It's potentially going to be the biggest PR agency in the UK… taking them ahead of Brunswick.”“You rarely merge two firms together because they are doing so well.”“It's been reported that both of these firms had a tougher time in America; they've had a better time of it in the UK.”“It just makes sense. You don't need that many agencies in one group, especially when they have that much overlap.”7 mins A discussion of January's biggest PR pitch wins:The Dept for Science, Innovation and Tech appoint Unlimited and Pablo as lead creative and strategic partners, with Nelson Bostock Unlimited providing the PR support. Andrew pays tribute to Nelson Bostock co-founder Roger Nelson, who passed away recently.Iceland appoints Tangerine for creative consumer, corporate, sustainability, crisis and social.“A massive win for Tangerine.”The Savoy hires the PR agency Fox Communications to handle media relations, digital media, and influencers.“A lot of specialist agencies have done extremely well in the last few years.”Sudocrem appoints Brazen.Kidney Cancer and UK Reflo, the sustainable performance wear brand, appoint PR agency PHAOatley appointed Blurred for consumer, corporate and public affairs work following a 6-way pitch.  Nest - Britain's largest pension scheme backed by govt - also hire Blurred. Henkel appoints BCW (soon to be Burson!)  The Ministry of Justice appoint Kindred on £1.3m Luke “The Nuke” Littner -the teenage dart sensation who reached the final of the world championships, has appointed Soapbox London.Airbnb appoints The Romans. Previously, Hope&Glory has held the Airbnb account for nine years, and Andrew and Ben pay tribute to that body of work.Giff Gaff appoint Splendid for a strategic and creative comms brief.Stonegate Group - Pitch. The UK's largest pub company, operating nearly 5,000 pubs, includes brands like Slug & Lettuce and Walkabout. “It's busy and this time of year is always busy. We're still facing some of the challenges we saw last year...which is delaying decisions.”"Whenever there is a lack of confidence in the economy, there is a lack of confidence in making appointment decisions.”30 mins A round-up of PR's January's M&A activity“2024

PR Series In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what reputation management means, why it matters for the success of your business, and how to prepare for a crisis before you have one. Some top tips … The more goodwill you demonstrate to your audience strengthens your reputation enough to withstand some negativity. If you don't put forth the time and effort to fill it enough, anything negative about your company can potentially sink your business. It's like filling a kitchen sink with water or filling a reservoir. If you pour one cup of contaminated water into a kitchen sink, you've ruined the water. If you've filled a reservoir, one cup of contaminated water can be balanced by the rest. The pre-crisis phase of a crisis communication plan happens when everything is going fine during everyday business. You always need to be ready, because if not, you won't be ready when it's needed. The crisis management team should include the company's head of PR or communications, someone in operations, the general counsel or someone from legal, someone from finance who deals with investors and funding sources, the social media manager, HR, and CIO or head of cybersecurity. You can't always trust the first reports you hear about a crisis. Just like during the fog of war, a crisis Don't underestimate how crucially important your employees are during a crisis. According to Harold Burson, “Your employees are someone's best expert on your company. They are either your greatest ambassador or your fiercest critic.” The post-crisis phase includes demonstrating that you've correctly identified the problem, and either guaranteeing that it won't happen again or that you can minimize the chance of it happening again. The second part of this phase is rebuilding your reputation. Before issuing a corporate apology, be ready to hear stories and express sympathy and concern for those who were affected as you learn the facts about who/what is to blame. The fog of crisis is confusing and filled with high emotions. Wait to issue a response until you find definitive facts. Regardless of whether or not the company is to blame, the public always expects them to lead the solution. If you haven't refreshed your crisis plan at least once in the past year, it may be obsolete.This episode at glance … >> (5:05-7:00) An equation to measure and improve your brand's reputation >> (7:05-10:00) Kitchen sink vs. reservoir example of reputation management >> (10:30-12:05) The Page Principles >> (12:10-22:00) How to create a crisis plan >> (22:00-24) What to anticipate during a crisis >> (24:15-30:30) How Domino's Pizza came out stronger after a crisis and what others can learn >> (30:35-32:15) How Tylenol's historic recall in the ‘80s changed the industry >> (32:35-34:00) Resist the temptation to call an end to a crisis too soon >> (34:05-35:00) Rebuilding a reputation >> (35:05-41:30) Handling corporate apologies Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Ways to reach Pat Ford & Christie Bilbrey LinkedIn: https://www.linkedin.com/in/pat-ford-8b37562/ fordp@ufl.edu www.christiebilbrey.com hello@christiebilbrey.com Instagram: https://instagram.com/christiebilbrey LinkedIn: https://www.linkedin.com/in/christiebilbrey/ Download my free guide: Create Your Buyer Persona Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

In its latest edition The PR Week welcomes Shelley Spector, president of Spector & Associates and founder and director of the Museum of Public Relations. She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson. Plus, the top marketing and communications news of the week, including-PR Decoded and the Purpose Awards in Chicago; -BerlinRosen's strategy to help the families of victims of the Sandy Hook mass shooting; -Aldi picks a new U.S. PR AOR; -The launch of Semafor; -Ulta Beauty's response to transphobic comments; -Q3 results from Publicis Groupe and Omnicom Group; -Hims & Hers names its first CCO Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com

Ray chats about starting a new job during the pandemic and working with Harold Burson. From PRWeek

On this Episode, Bek Lover, sits down with one of the most important people in the Public Relations industry, John Margaritis. When things go wrong for major corporations or high profile individuals, they usually have publicist and/or a powerful PR company that helps them address these public incidents and protect their brands. Bek Lover sits down with one of the most powerful PR experts and industry leaders. He worked for The Godfather of the Modern PR industry, Harold Burson. Bek Lover, sits with, John Margaritis, THE MAN OF CRISIS! Amazing interview from one of the most powerful people in public relations, his predecessor and mentor is considered the pioneer and father of the modern day PR industry, Harold Burson . I’m proud to release an amazing episode with, The Man of Crisis, John Margaritis on this episode of Bek Lover & The Come Back Team! https://www.celebratingharoldburson.com/about.html - Harold Burson was his mentor.Links to other platforms:YouTube Video HighlightsYouTube Full Video EpisodesApple PodcastiHeart Radio SoundcloudSpotifyGoogle PodcastPodbean Instagram (The Comeback Team)Twitter Page Instagram (Bek Lover)

To kick off season 2 of Agencies of the Future, we sat down with Jim Joseph, Global President of BCW and the PR Council’s new Board Chair. Jim honors the huge legacy of Harold Burson and discusses how we can better attract young talent by focusing on what makes PR an exciting career choice. “As we’re transforming our industry, the less we think about the needs of PR agencies being so specialized and different, the more we will be able to find the talent we need to grow,” says Jim. He also shares his ideas to build the PR Council community.

101: Jeopardy, Harold Burson, Dem Debate by McLeod Communications

To mark the 200th Echo Chamber podcast (and the 20th anniversary of the Holmes Report) Arun Sudhaman and Paul Holmes talk about the remarkable professional legacy and personal impact of Burson-Marsteller founder Harold Burson – coincidentally, the first ever interviewee on the Echo Chamber – who died last week, aged 98.

Last week, Harold Burson passed away at age 98. Harold was a larger-than-life icon of public relations - he's the Founding Chairman of Burson-Marsteller, a predecessor firm to Burson Cohn & Wolfe, he covered the Nuremberg Trials as a cub reporter after serving during WWII and he's the author of one of the PR industry's most seminal works, The Business of Persuasion.  To commemorate him, we are republishing a past podcast featuring Harold's conversation with Becky Edwards, now CCO of Schneider Electric, at the 2018 Page Spring Seminar. Harold explains why he was bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it.  We've also published a handful of retrospectives on Harold to the PageTurner blog. Former colleagues and friends such as Roger Bolton (Page), Bill Nielsen (Johnson & Johnson), Carol Cone (On Purpose), Bob Feldman (ICF Next), Bill Wohl (United Rentals) and Herbert Heitmann (Karaktero) have contributed.  Thank you for listening! If you like what you hear, subscribe on Apple Podcasts, Google Play, Spotify, or wherever you get your podcasts. Special thanks go to Rivet Smart Audio for making this season of The New CCO possible.

Last week, Harold Burson announced he will return to his childhood home of Memphis, TN, after seven decades of living in New York while leading one of the world's largest and most successful PR agencies. At 98 years young, Harold is a larger-than-life icon of public relations - he's the Founding Chairman of Burson-Marsteller, a predecessor firm to Burson Cohn & Wolfe - and, to this day, imparts visionary wisdom regarding the industry and its future. On this edition of The New CCO, we revisit a conversation from the 2018 Page Spring Seminar between Harold and Becky Edwards, now the CCO at Schneider Electric, who was then with the International Olympic Committee. Harold explains why he's bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it. Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts. Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.

Harold Burson’s career spans most of the 20th Century, and he’s not done yet. At 98, this icon of the public relations industry continues to work several days a week in his Manhattan office. The Flack Pack recently ventured to New York City for the chance to spend a couple of hours with the man PRWeek once called “the century’s most influential PR figure.” In this special episode, you’ll hear Burson’s views on several current topics, including the state of the PR business, global threats to journalism, why PR people should support their media colleagues, and more. Robert is joined by Emma Ingram, the publications editor in chief for the national office of the Public Relations Student Society of America. Together with producer Koji Wieber, they ask the questions, and reflect on them between segments. The Buzzer Beater and Sarah Shelson’s question of the week return on Friday, April 5th. Links: Guest: Harold Burson Co-host: Emma Ingram Amazon: The Business of Persuasion

This episode features the notable Harold Burson who discusses his extensive career, current outlook of the PR industry and his legacy.

Public relations is not only practiced with news releases and press conferences. More than a century ago, Japan delivered a powerful message of friendship with a gift of cherry trees that today continues to speak to millions of spring-time visitors to Washington, D.C.’s Tidal Basin. With 40 events and a world fixed on the annual arrival of the cherry blooms, the non-profit National Cherry Blossom Festival communications team has its hands full all year long. Krystle Fleetwood and Nora Strumpf are about to watch their hard work come to life, starting with a kick-off media event on March 6th. But they still made time to talk with Robert about handling the PR for one of America’s most treasured springtime routines. Also, Summer reports on three African American PR pioneers who are among those being remembered at the Museum of Public Relations in New York City; Harold Burson recalls covering the Nuremberg war trials in Germany in 1945; the contest for an autographed copy of Burson’s book continues; and Momma Dukes plays the Buzzer Beater (Hint: She’s Jessica’s mother and herself an accomplished PR pro). Links: Abrupt end to Trump-Kim summit prompts sighs of relief, questions about what’s next Why are North and South Korea divided? National Cherry Blossom Festival Cherry Blossom song from the Show Tease on social media Amazon: The Business of Persuasion Buzzer Beater Guest: Donna Cahill While Nike is being mocked for Zion Williamson’s shoe blowout, don’t expect long-term damage to brand Why did it take a Lifetime TV series and a hashtag to take down R Kelly? “Hold the date:” Trump announces July Fourth celebration Guest: Krystle Fleetwood Guest: Nora Strumpf Museum of Public Relations Inez Kaiser Ofield Dukes Moss Kendrix Nuremberg War Trial radio scripts written by Harold Burson PR pros must embrace the PESO model

Does building an online community sound impossible? Is it worth the effort? What can you do with one after it’s built? Crystal talks with digital communications expert Kami Huyse about how to build an online community and provide the inspiration you might need to get started creating one for your project, campaign, or organization. Also, Flack Pack contributor Gina Luttrell talks with Robert about the importance of transparency when social influencers are part of your tactical approach; a guest contestant finally slays the Buzzer Beater; Harold Burson waxes about the Cola Wars; the team makes a pitch for a Coke machine in the Flack Pack office; and the rules of an awesome contest with a cool prize are announced! Links: White House braces for Mueller report Guest: Adrienne Wallace Gucci apologizes after social media users say sweater resembles blackface Burberry chief says it’s “deeply sorry” about noose accessory Dems down to three possible 2020 convention host cities Virgin Galactic founder Richard Branson sets date of first trip into space Guest: Kami Huyse How to build effective online communities Zoeticamedia.com Podcast: Communities that Convert Contributor: Gina Luttrell IZEA 2018 State of the Creator Economy FTC Endorsement Guides Cola wars: A social and political history Guest: Harold Burson Amazon: The Business of Persuasion: Harold Burson on Public Relations Video: I’d Like to Buy the World a Coke National Cherry Blossom Festival

The Mentors Radio host Tom Loarie talks with award-winning Public Relations Pioneer Harold Burson on the winds of change over the last 70 years.  Facebook, Twitter, blogs, and other social media outlets have transformed how potential buyers are influenced to perceive and purchase goods and services. Named "the century's most influential PR figure" by PRWeek, Harold Burson has spent more than 50 years as counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions. As winner of numerous industry honors; a generous supporter of organizations and charities; a mentor to many; and co-founder of the largest public relations agency in the world today, Burson-Marsteller, Harold is a truly singular figure in the world of public relations. In this episode he and Tom discuss Harold's new book, Persuasion, and what's changed over the years in public relations. Find Show Notes here.  Listen below (after the first Saturday morning show has aired)

PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication. She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR and the USO.

Harold Burson chair, Dr. Wright, speaks with Andy and Greg about our extremely popular Public Relations degree and the outstanding faculty the program has to offer. http://www.bu.edu/com/academics/masscomm-ad-pr/public-relations/graduate/ #liveit

This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman… The post PR Life Experience From Burson-Marsteller Founder Harold Burson appeared first on Eric Schwartzman.